3D business district interaction platform based on XR technology

Abstract

The invention relates to a 3D business district interaction platform based on an XR technology, and belongs to the technical field of Internet application. The platform comprises multiple functional modules such as a one-key reservation module, a social sharing and secondary distribution module and a community arrival recommendation module, a business district and a user are deeply bound through an XR technology, assistance is provided for merchant marketing while user experience is improved, interactivity of a local community is greatly enhanced, and compared with the prior art, the platform has remarkable advantages.

Description

Technical Field

[0001] The present invention belongs to the field of Internet application technology, and specifically relates to a 3D business district interactive platform based on XR technology. Background Art

[0002] With the continuous development of science and technology, XR technology (including AR, VR, and MR) has gradually emerged. MR integrates the characteristics of AR and VR and is expected to reshape the interactive experience of mobile computing. The essence of XR is to expand human perception and interaction with the real world. According to the degree of overlap with the real world, it is mainly divided into three types of technology: VR, AR, and MR. VR provides a fully immersive experience. Users enter a virtual environment through a head-mounted display, isolated from the real world, such as products such as PicoNeo3. AR overlays virtual images or information on the real world field of view and can be achieved through various smart devices such as Google Glass. MR not only overlays virtual images and information on the real world, but also allows virtual objects to interact with real objects, such as Vision Pro. XR technology extends computing power from two-dimensional screens to the physical world, revolutionizing the way people interact with digital content and the real world, and showing huge application potential in multiple industries.

[0003] However, the current local life service platforms still have shortcomings in using XR technology to achieve in-depth interaction between merchants and consumers, accurate personalized recommendations, and integration of local resources, and cannot fully meet users' needs for convenient, rich, and personalized life service experience. Summary of the Invention

[0004] The purpose of the present invention is to provide a 3D business district interactive platform with diverse functions, convenient use and marketing promotion.

[0005] In order to achieve the above object, the present invention provides the following technical solutions: A 3D business district interactive platform based on XR technology, including the following functional modules: Real-time dynamic map navigation module: used to display stores, promotions and available services around the user, and intuitively display the location of merchants; One-click reservation module: supports users to make online reservations for beauty salons, medical services and other services; Social sharing and secondary distribution module: It has social sharing function and adopts secondary distribution model. When users share content and new users register and consume through the shared link, the sharer can earn commissions; Short video and livestream store exploration module: This module allows users to invite influencers or other users to conduct livestream store explorations within a business district, showcasing store features and product production processes. Users can also publish short videos with 3D and VR effects to showcase the store's interior and actual merchandise. Community expert recommendation module: invite celebrities or enthusiastic residents in the community to recommend local services and products; Intelligent voice assistant module: integrated with intelligent voice assistant, users can query business district information, place orders, and navigate through voice; Points reward system module: users earn points through consumption and participation in activities, and points can be exchanged for goods, services or cash deductions; Cross-border cooperation module: Cooperate with surrounding cinemas, gyms, amusement parks and other entertainment venues to launch joint promotions; Real-time local dynamic display module: displays real-time dynamics and events within the community; Discount aggregation module: integrates discount information of various merchants and provides one-stop discount query service; Supply chain module: establish a local merchant cooperation network to ensure rich services and preferential supply; Algorithm optimization module: combines user consumption history, location information, interest preferences and other data to optimize personalized recommendation algorithms; Metaverse and Digital Asset Module: Build a large virtual metaverse map, where super merchants have 3D stores and users can create a virtual world with 3D modeled virtual items as digital assets. The platform launches a virtual currency that supports blockchain technology for transactions and payments, and supports virtual currency exchanges with other platforms or users.

[0006] Furthermore, the above platform also includes the following platform functional sub-modules: Circle module: Contains content related to family, personal life, and friends. Short videos are only allowed to be published with 3D and VR effects. It supports 3D modeling of pets at home to achieve pet digitization. The "Out-of-Circle" module provides a 3D panoramic display of street shops and 3D modeling of shopping malls. Users can manipulate characters to view store details. There is also a 3D fitting room where users can automatically generate a virtual avatar by inputting their body data and film a fitting video. The platform's special function modules: using big data to achieve personalized recommendations; strengthening interactive methods such as live broadcast interaction and short video comments between merchants and users; exploring consumption scenarios in specific areas such as pets, parent-child, and health care; increasing interactive functions such as community event organization and neighborhood help between neighbors; emphasizing local culture and services; promoting environmental protection concepts, supporting environmentally friendly merchants, and encouraging the use of environmentally friendly packaging; cooperating with local express and delivery services to provide instant delivery; combining offline experience stores or temporary markets to achieve online preview and offline experience; deeply integrating social elements such as interactive games, mahjong, topic challenges, and neighborhood mutual assistance; displaying and promoting small shops and special activities around the community; combining AR technology to provide intelligent guidance and navigation, and combining real-time traffic information to provide the best route; providing in-depth local services such as community event organization and local volunteer services; providing customized services for specific groups such as pets, parent-child, and the elderly; and deeply cooperating with community properties to provide convenient property service functions.

[0007] Furthermore, the platform has a diversified profit model, including: Providing advertising space to merchants to display recommended products, new product promotions or services, and obtaining advertising and promotion revenue; Launch a membership system, provide members with discounts, points and other privileges, and charge membership fees; A certain percentage of commission is charged for transactions facilitated by the platform; Provide merchants with premium membership services such as customized recommendations, exclusive event planning, and data analysis services, and charge corresponding fees; Charge merchants an annual or monthly platform usage fee; Through the live streaming sales model, attract influencers or KOLs to promote products and gain revenue; Introducing a virtual currency system to encourage users to spend on the platform; Cooperate with relevant institutions to promote and obtain cooperative promotion income.

[0008] The beneficial effects of the present invention are: 1. Diversified business models: merchants pay for promotion, and the platform provides advertising space to merchants to display recommended products, new product promotions or services, and obtain advertising promotion income; launch a membership system, provide members with discounts, points and other privileges, and charge membership fees; extract a certain percentage of commission from transactions facilitated by the platform to realize transaction commission extraction; provide merchants with advanced membership services, such as customized recommendations, exclusive event planning, data analysis services and other value-added functions, and charge corresponding fees; charge annual or monthly platform usage fees for merchants; attract Internet celebrities or KOLs to promote products through live streaming; introduce a virtual currency system to encourage users to consume on the platform; cooperate with relevant institutions to promote and obtain cooperative promotion income.

[0009] 2. Enhanced User Experience: Providing users with a more convenient and authentic shopping experience. Features such as real-time dynamic map navigation, one-click reservations, and an intelligent voice assistant improve user access to information and operations. Features such as short videos and livestreams of store visits and 3D fitting rooms enhance the intuitiveness and fun of shopping. Personalized recommendations meet user needs. Community interaction strengthens neighborhood relationships and increases users' sense of belonging.

[0010] 3. Merchant Marketing Support: Provide merchants with more efficient marketing and operational tools. Social sharing and secondary distribution expand merchant brand awareness; discount aggregation and cross-border collaboration attract more users; the platform's big data analysis and personalized recommendations help merchants accurately reach target customers and improve marketing effectiveness.

[0011] The above description is only an overview of the technical solution of the present invention. In order to more clearly understand the technical means of the present invention and implement it according to the contents of the specification, the following is a detailed description of the preferred embodiments of the present invention. DETAILED DESCRIPTION

[0012] The technical solution of the present invention will be described clearly and completely below. Obviously, the embodiments described are only some embodiments of the present invention, not all embodiments. All other embodiments derived by persons of ordinary skill in the art based on the embodiments of the present invention without creative effort are within the scope of protection of the present invention.

[0013] In addition, the technical features involved in the different embodiments of the present invention described below can be combined with each other as long as they do not conflict with each other.

[0014] A 3D business district interactive platform based on XR technology, including a merchant system, a user system and a local community service system.

[0015] The user system includes appointment module, social module, intelligent voice module, digital asset module, points reward module and dynamic map navigation module; the merchant system includes short video live broadcast module, cross-border cooperation module, discount aggregation module and metaverse module; the local community service system includes in-circle module and out-circle module.

[0016] Specifically, the above system is implemented in the following ways: 1. Real-time dynamic map navigation: The platform displays stores, promotions, and available services around the user, and intuitively displays merchant locations for easy search. By combining positioning technology and map data, users are provided with accurate guidance on surrounding businesses.

[0017] 2. One-click appointment: Simplify the appointment process, allowing users to make online appointments for beauty salons, medical services, and other services. The system automatically records appointment information and provides timely feedback to users on the appointment results, improving the user experience.

[0018] 3. Social Sharing and Secondary Distribution: Set up social sharing functions to encourage users to share platform content and expand the app's reach. Adopt a secondary distribution model. If a new user registers and consumes through the shared link after the user shares, the sharer can earn corresponding commissions.

[0019] 4. Intelligent voice assistant: With the integrated intelligent voice assistant, users can query business district information, place orders, navigate, etc. through voice, which improves the convenience of use and meets the user's operational needs in different scenarios.

[0020] 5. Points reward system: Design a points reward system where users can earn points through consumption, participation in activities, etc. Points can be used to redeem goods, services or deduct cash to increase user stickiness.

[0021] 6. Metaverse and Digital Assets: Build a virtual metaverse map where super merchants will have 3D stores, and users can create their own virtual worlds. Through 3D modeling, create virtual items (such as clothing, furniture, and virtual pets) as digital assets, which users can display or use within virtual scenes. Launch a blockchain-based virtual currency for transactions and payments within the platform, supporting exchange with virtual currencies from other platforms or users.

[0022] Furthermore, merchants can invite influencers or users to spontaneously livestream their store visits within the business district, showcasing store features and product production processes. Users can also post short videos with 3D and VR effects, showcasing the store's interior and merchandise, enhancing user trust. The platform can also collaborate with nearby cinemas, gyms, amusement parks, and other entertainment venues to launch joint promotions, attracting more users and expanding the platform's service scope. The platform also integrates promotional information from various merchants, providing a one-stop discount inquiry service, making it easier for users to access discounts, increasing their willingness to spend, and enhancing the user experience while also supporting merchant marketing and promoting diversified business models.

[0023] Furthermore, in the local community service system: Circle module: Includes content related to family, personal life, life, and friends. Short videos are limited to 3D and VR effects. It supports 3D modeling of pets at home, enabling pet digitization.

[0024] Outside the circle module: 3D panoramic display of street shops; 3D modeling of shopping malls, users can control characters to view store details and enter the stores later; there is a 3D fitting room, users input body data to automatically generate a virtual human image, and can shoot a video of the image after trying on clothes.

[0025] Platform features: Use big data to achieve personalized recommendations; strengthen the interaction between merchants and users, such as live broadcast interaction and short video comments; explore consumption scenarios in specific areas, such as pets, parent-child, health care, etc.; increase interaction between neighbors, such as organizing community activities and neighborhood help; emphasize local culture and services to provide a unique experience for out-of-town users; promote environmental protection concepts, support environmentally friendly merchants, and encourage the use of environmentally friendly packaging; cooperate with local express and delivery services to provide instant delivery; combine offline experience stores or temporary markets to achieve online preview and offline experience; deeply integrate social elements, such as interactive games, throwing eggs, topic challenges, neighborhood mutual assistance, etc.; display and promote small shops and special activities around the community; combine AR technology to provide intelligent guidance and navigation, and provide the best route based on real-time traffic information; provide in-depth local services, such as community event organization and local volunteer services; provide refined services for specific groups; deeply cooperate with community properties to provide convenient property service functions.

[0026] In summary, the present invention uses XR technology to deeply bind business districts with users, improving user experience while providing support for merchant marketing, greatly enhancing the interactivity of local communities, and has significant advantages over existing technologies.

[0027] The technical features of the above-mentioned embodiments can be combined arbitrarily. In order to make the description concise, not all possible combinations of the technical features in the above-mentioned embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0028] The above-described embodiments merely illustrate several implementations of the present invention, and while their descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the patent. It should be noted that a person skilled in the art would be able to make numerous variations and improvements without departing from the spirit of the present invention, all of which fall within the scope of protection of the present invention. Therefore, the scope of protection of the patent for this invention shall be determined by the appended claims.

Claims

1. A 3D business district interactive platform based on XR technology, characterized by: Includes the following functional modules: Real-time dynamic map navigation module: used to display stores, promotions and available services around the user, and intuitively display the location of merchants; One-click reservation module: supports users to make online reservations for beauty salons, medical services and other services; Social sharing and secondary distribution module: It has social sharing function and adopts secondary distribution model. When users share content and new users register and consume through the shared link, the sharer can earn commissions; Short video and livestream store exploration module: This module allows users to invite influencers or other users to conduct livestream store explorations within a business district, showcasing store features and product production processes. Users can also publish short videos with 3D and VR effects to showcase the store's interior and actual merchandise. Community expert recommendation module: invite celebrities or enthusiastic residents in the community to recommend local services and products; Intelligent voice assistant module: integrated with intelligent voice assistant, users can query business district information, place orders, and navigate through voice; Points reward system module: users earn points through consumption and participation in activities, and points can be exchanged for goods, services or cash deductions; Cross-border cooperation module: Cooperate with surrounding cinemas, gyms, amusement parks and other entertainment venues to launch joint promotions; Real-time local dynamic display module: displays real-time dynamics and events within the community; Discount aggregation module: integrates discount information of various merchants and provides one-stop discount query service; Supply chain module: establish a local merchant cooperation network to ensure rich services and preferential supply; Algorithm optimization module: combines user consumption history, location information, interest preferences and other data to optimize personalized recommendation algorithms; Metaverse and Digital Asset Module: Build a large virtual metaverse map, where super merchants have 3D stores and users can create a virtual world with 3D modeled virtual items as digital assets. The platform launches a virtual currency that supports blockchain technology for transactions and payments, and supports virtual currency exchanges with other platforms or users.

2. The 3D business district interactive platform based on XR technology according to claim 1, characterized in that: It also includes the following platform function sub-modules: Circle module: Contains content related to family, personal life, and friends. Short videos are only allowed to be published with 3D and VR effects. It supports 3D modeling of pets at home to achieve pet digitization. The "Out-of-Circle" module provides a 3D panoramic display of street shops and 3D modeling of shopping malls. Users can manipulate characters to view store details. There is also a 3D fitting room where users can automatically generate a virtual avatar by inputting their body data and film a fitting video. Platform feature modules: Leverage big data to achieve personalized recommendations; Enhance interaction between merchants and users through live streaming, short video comments, and other methods; Explore specific consumer scenarios in areas such as pets, parenting, and health preservation; increase interactive functions such as organizing community activities and helping neighbors; and emphasize local culture and services. Promote environmental protection concepts, support environmentally friendly businesses, and encourage the use of environmentally friendly packaging; Partner with local courier and delivery services to provide instant delivery; Realize online preview and offline experience in combination with offline experience stores or temporary marketplaces; deeply integrate social elements such as interactive games, guandan, topic challenges, and neighborhood mutual assistance; display and promote community peripheral stores and special activities; provide intelligent guidance and navigation in combination with AR technology, and provide the optimal route in combination with real-time traffic information; provide in-depth local services such as community activity organization and local volunteer services; Provide customized services for specific groups such as pets, children, and the elderly; cooperate deeply with community property management to provide convenient property service functions.

3. The 3D business district interactive platform based on XR technology according to claim 1, characterized in that: The platform has diversified profit models, including: Provide merchants with advertising space to display and recommend products, new product promotion or services, and obtain advertising promotion income; Launch a membership system, provide members with privileges such as discounts and points, and charge membership fees; Charge a certain percentage of commission for transactions facilitated by the platform; Provide high-level membership services such as customized recommendations, exclusive event planning, and data analysis services for merchants, and charge corresponding fees; Charge annual or monthly platform usage fees for merchants settled in; Through the live streaming e-commerce model, attract internet celebrities or KOLs for product promotion to obtain income; Introduce a virtual currency system to encourage users to consume on the platform; Cooperate with relevant institutions for promotion to obtain cooperation promotion income.