Contract project management method and device based on vehicle aftermarket

Abstract

The invention provides a contract item management method and device based on a vehicle aftermarket, and relates to the technical field of vehicle aftermarket contract management, and the method comprises the steps: creating at least one contract item of a vehicle aftermarket business, and setting the state of each approved contract item as a non-effective state; based on the vehicle post-market business condition of each store, recommending the contract item in the non-effective state in which the item period, the commodity category and the sales target accord to the corresponding store; in response to an operation instruction of at least one store for the target contract item, controlling the store to contract with the target contract item, and changing the state of the target contract item into an effective state; and based on the state corresponding to each target contract item and the store feedback progress, the target contract item is adjusted in real time so as to alleviate the technical problem that the contract item formulated by the item party cannot accurately match the demand of the store customer.

Description

Technical Field

[0001] This invention relates to the field of vehicle aftermarket contract management technology, and in particular to a method and apparatus for managing contract projects based on the vehicle aftermarket. Background Technology

[0002] In traditional brick-and-mortar sales models, sales activities generally follow the basic principles of "timed, quantitative, and priced" sales. Stores typically use project contracts to ensure customers' continuous purchasing needs.

[0003] However, with the current project management system, project owners find it difficult to identify problems in the operation process in a timely manner, which is not conducive to dynamically adjusting project plans and cannot accurately meet the needs of stores. Summary of the Invention

[0004] The purpose of this invention is to provide a method and apparatus for managing contract projects based on the vehicle aftermarket, so as to alleviate the technical problem that the contract projects formulated by the project owner cannot accurately match the needs of store customers.

[0005] In a first aspect, the present invention provides a contract project management method based on the vehicle aftermarket, comprising: Create at least one contract project for the vehicle aftermarket business, and set the status of each approved contract project to inactive; Based on the vehicle aftermarket business situation of each store, the contract projects that are not yet effective and match the project cycle, product category and sales target will be recommended to the corresponding stores. In response to an operation instruction from at least one store regarding a target contract project, control the store to sign a contract with the target contract project and change the status of the target contract project to an active status; The target contract projects are adjusted in real time based on their status and store feedback progress.

[0006] In an optional implementation, the step of creating at least one contract project for the vehicle aftermarket business and setting the status of each approved contract project to an inactive state includes: Create at least one contract project for incentive marketing of target products in the vehicle aftermarket business, and conduct a three-level review of the marketing objectives, marketing costs, project cycle and expected profits for each contract project; If each level of review is approved, the status of the approved contract project will be set to inactive. If any level of review fails, the status of the contract project that failed the review will be set to invalid.

[0007] In an optional implementation, the step of recommending contract projects in an inactive state that match the project cycle, product category, and sales target to the corresponding store based on the vehicle aftermarket business situation of each store includes: Based on the popular product sales categories, sales quantities, and sales times of each store in the vehicle aftermarket business, they are matched with the target products, marketing objectives, and project cycles corresponding to each contract project in the inactive state. Target contracts that match the preset threshold will be recommended to the corresponding stores.

[0008] In an optional implementation, the step of controlling the store to sign a contract with the target contract project in response to an operation instruction from at least one store for the target contract project, and changing the status of the target contract project to an active status, includes: In response to an operation command issued by at least one store to the graphical user interface, the target contract project that each store intends to sign is determined from the contract projects, and each target contract project is signed and bound to the store that issued the operation command; wherein, the status of the target contract project that has been signed changes from an inactive state to an active state.

[0009] In an optional implementation, the step of adjusting the target contract project in real time based on the status and store feedback progress corresponding to each target contract project includes: Based on the sales performance of the target products reported by each store, determine the current project cycle and the associated progress of marketing objectives for each target contract project in effect; If the associated progress does not meet the preset progress expectation, the project cycle for completing the marketing objective in the target contract project will be extended; or, If the associated progress does not meet the preset progress expectation, then the gift service for achieving the marketing goal in the target contract project will be changed or added.

[0010] In an optional implementation, the method further includes: The status of a target contract project that achieves the marketing objective within the project cycle will be changed to "Completed"; the status of a target contract project that does not achieve the marketing objective within the project cycle will be changed to "Ended".

[0011] In an optional implementation, the contract item includes a name, code, project period, start time of the project period, end time of the project period, store participation time, store start time of participation, store participation end time, marketing objectives, target products, and promotional services.

[0012] Secondly, the present invention provides a contract project management device based on the vehicle aftermarket, comprising: The review module creates at least one contract project for the vehicle aftermarket business and sets the status of each approved contract project to inactive. The push module recommends contract projects in an inactive state that match the project cycle, product category, and sales target to the corresponding stores based on the vehicle aftermarket business situation of each store. The signing module responds to an operation command from at least one store for a target contract project, controls the store to sign a contract with the target contract project, and changes the status of the target contract project to an effective status. The adjustment module adjusts the target contract projects in real time based on the status and store feedback progress of each target contract project.

[0013] Thirdly, the present invention provides an electronic device including a memory, a processor, and a program stored in the memory and capable of running on the processor, wherein the processor executes the program to implement the method as described in any of the foregoing embodiments.

[0014] Fourthly, the present invention provides a computer-readable storage medium storing a computer program, which, when executed, implements the method described in any of the foregoing embodiments.

[0015] This invention provides a method and apparatus for managing contract projects based on the vehicle aftermarket. The method involves creating corresponding contract projects based on vehicle aftermarket business and reviewing the content of each project. Approved contract projects are considered inactive. Each store selects a target contract project from the inactive projects and issues an operation instruction. Based on the operation instruction issued by each store, a signing relationship is established between the store and its desired target contract project, at which point the target contract project becomes active. Furthermore, each target contract project is adjusted in real-time according to its real-time status and the project progress reported by each store to ensure that the contract project accurately meets the needs of each store.

[0016] Other features and advantages of the invention will be set forth in the following description, and will be apparent in part from the description, or may be learned by practicing the invention. The objects and other advantages of the invention are realized and obtained through the structures particularly pointed out in the description and the drawings.

[0017] To make the above-mentioned objects, features and advantages of the present invention more apparent and understandable, preferred embodiments are described below in detail with reference to the accompanying drawings. Attached Figure Description

[0018] To more clearly illustrate the specific embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the specific embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present invention. For those skilled in the art, other drawings can be obtained from these drawings without creative effort.

[0019] Figure 1 A flowchart of a contract project management method based on the vehicle aftermarket provided in this embodiment of the invention; Figure 2 Flowchart of another contract project management method based on the vehicle aftermarket provided in this embodiment of the invention; Figure 3 A schematic diagram of the functional modules of a contract project management device based on the vehicle aftermarket provided in an embodiment of the present invention; Figure 4 This is a schematic diagram of the hardware architecture of an electronic device provided in an embodiment of the present invention. Detailed Implementation

[0020] To make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0021] The current project management system has the following problems that urgently need to be addressed: 1. Insufficient store participation. The lack of self-service inquiry portals for project progress tracking and viewing promotional information leads to delays and incomplete information access.

[0022] 2. Inefficient progress tracking. Relying on manual statistics not only consumes a lot of manpower and resources, but is also prone to data deviations due to human factors, seriously affecting the accuracy of project management.

[0023] 3. Lack of a problem response mechanism. Project owners struggle to identify operational issues in a timely manner, hindering dynamic adjustments to project plans and impacting project progress efficiency.

[0024] 4. Resource management has loopholes. The existing model cannot effectively identify and avoid the risk of duplicate resource allocation to the same customer, which not only wastes resources but also affects customer satisfaction.

[0025] Based on this, the present invention provides a contract project management method and device based on the vehicle aftermarket, which can adjust the corresponding contract projects according to the real-time progress of each store based on the contract project and the signing relationship between each store, so as to match the needs of each store.

[0026] To facilitate understanding of this embodiment, a contract project management method based on the vehicle aftermarket disclosed in this embodiment of the invention will be described in detail first. This method is applied to a host computer or other intelligent control device with a graphical user interface for interaction.

[0027] Figure 1 This invention provides a flowchart of a contract project management method based on the vehicle aftermarket.

[0028] Reference Figure 1 As shown, the method includes the following steps: Step S102: Create at least one contract project for the vehicle aftermarket business and set the status of each approved contract project to inactive.

[0029] The vehicle aftermarket business can be understood as the sales of goods and services required for vehicle repair and maintenance after the sale of a vehicle. Corresponding contract projects can be created for different vehicle aftermarket business needs. Each stage of the contract project has a corresponding status, based on which different operational permissions can be executed on the contract project. Here, the status of an approved contract project is "inactive," and the approval status of a contract project in the inactive state is "final," meaning it does not require further approval.

[0030] In some embodiments, after the contract project created based on the vehicle aftermarket business in step S102 has been approved, subsequent management steps are executed to ensure reliability, including: Step 1.1: Create at least one contract project for incentive marketing of target products in the vehicle aftermarket business, and conduct a three-level review of the marketing objectives, marketing costs, project cycle and expected profits for each contract project.

[0031] The vehicle aftermarket business has different target products for various aspects of vehicle repair and maintenance, such as car wash services and gasoline products. Based on the target products corresponding to different businesses, corresponding contract projects can be created.

[0032] Once a contract project is established, an approval process is initiated, involving multiple levels of approval, including department head approval, department president approval, and finance department approval. Approvals are made based on whether the marketing objectives, marketing costs, project cycle, and expected profits in each contract project meet expectations.

[0033] Step 1.2: If each level of review is approved, the status of the approved contract project will be set to inactive.

[0034] Once approved, the contract is in its final review state, and the project is not yet effective; therefore, the subsequent steps will continue.

[0035] Step 1.3: If any level of review fails, the status of the contract project that failed the review will be set to invalid.

[0036] If the application is rejected, the initiator can readjust the contract rules and resubmit the application for approval.

[0037] Here, the approved contract items include the name, code, project period, start time of the project period, end time of the project period, store participation time, store start time of participation, store participation end time, marketing objectives, target products and promotional services, etc.

[0038] The project cycle includes two types: a fixed cycle and a period extending to N months in the future. A fixed cycle means setting a start date and an end date. A period extending to N months in the future means that after a store participates in the contract, the contract period starts at the participation date and ends at the participation date plus N months later. For contracts with a period extending to N months in the future, the same store can participate in the same contract repeatedly after the N-month contract period ends. Target products are selected from a selection of products published by the car maintenance mall and set as contract products. Contract product information includes car maintenance code, SKU name, third-level category, brand name, etc., and batch import of target products is supported.

[0039] Step S104: Based on the vehicle aftermarket business situation of each store, recommend contract projects that are not yet effective and whose project cycle, product category and sales target match to the corresponding stores.

[0040] In some embodiments, step S104 may, according to the content rules of each contract item, target each contract item to the corresponding store, specifically including: Step 2.1: Based on the popular product sales categories, sales volume, and sales time of each store in the vehicle aftermarket business, match them with the target products, marketing objectives, and project cycles corresponding to each contract project that is not yet in effect.

[0041] Understandably, each store's aftermarket vehicle business has product categories with priority sales, sales volume for each category, and peak sales periods. Based on this, comparisons can be made with the target product categories to be marketed in each contract project, the target sales volume, and the project cycle.

[0042] Step 2.2: Recommend target contracts with a matching degree exceeding the preset threshold to the corresponding stores.

[0043] Here, the data from the above three aspects of each store can be compared with the content of the contract projects to calculate the average matching degree. Then, contract projects with an average value exceeding a preset threshold are recommended to the corresponding stores.

[0044] As an optional implementation, the weight coefficients corresponding to the target products, marketing objectives and project cycles can be preset in the contract project. The corresponding data of each store is matched with the corresponding data in the contract project and then multiplied by its corresponding weight coefficient to calculate the matching degree between each store and each contract project.

[0045] In practical applications, before implementing step S104, stores can be preliminarily screened based on the type of contract project. For example, all stores can participate in type 1 contracts, and for type 2 contracts, the set of participating provinces, cities, and districts is set. If the store address is in the set of participating provinces, cities, and districts, the store can participate. For type 3 contracts, the set of store IDs that need to be checked is set. Stores that are set cannot participate in the contract, while stores not in the check range can participate. For type 4 contracts, the set of participating store IDs is set. Only stores in the set of participating store IDs can participate in the contract.

[0046] Step S106: In response to an operation instruction from at least one store for the target contract project, control the store to sign a contract with the target contract project and change the status of the target contract project to an effective status.

[0047] The store can view all available contracts and contract products on the graphical user interface. The store selects contracts to participate in based on its actual situation and initiates the signing process. The control equipment (contract management system) implementing the contract project management method based on the vehicle aftermarket checks whether there are any contract restrictions prohibiting participation. If so, participation is not allowed; otherwise, it determines whether an electronic signature is required. If no electronic signature is required, a signing record between the store and the contract is immediately established. If an electronic signature is required, an electronic contract is invoked, which is signed by the store's legal representative. After signing, the system is redirected to the contract management system to record the signing and set the redemption mode according to the value redemption model. If redemption is not required upon first payment, a pending redemption record is generated. The store can choose to redeem immediately or postpone redemption. After approval, the signing record QYJL01 between store A1 and contract A is recorded.

[0048] In some embodiments, the present invention can establish a contract association between each store and its corresponding target contract project based on operation instructions sent from the store terminal. For example, step S106 includes: Step 3.1: In response to an operation instruction issued by at least one store to the graphical user interface, determine the target contract project that each store intends to sign from the contract projects, and bind each target contract project to the store that issued the operation instruction.

[0049] The graphical user interface (GUI) can be understood as an interactive interface presented by the intelligent control device at the store. Store staff can use this interface to send their intention to sign a target contract project, i.e., send operation instructions. Once the target contract project is signed, its status changes from inactive to active. In this active state, only products participating in the contract can be added, not deleted; the contract period can only be extended (if the contract has not expired), not shortened; both priceless and valuable gifts can be added; and the contract cannot be actively invalidated.

[0050] Step S108: Adjust the target contract projects in real time based on the status and store feedback progress of each target contract project.

[0051] In some embodiments, step S108 may adjust the associated target contract project based on the store's real-time progress, including: Step 4.1: Based on the sales performance of the target products reported by each store, determine the current project cycle and the associated progress of the marketing objectives for each target contract project in effect.

[0052] Based on store feedback regarding contract participation rate, completion rate, and store progress, the sales performance of target products is determined, and the marketing target achievement status of each store for the corresponding target product at the current time point in the project cycle is identified. The contract participation rate is the ratio of participating stores to all stores eligible to participate in the contract. The completion rate is the ratio of participating stores that have completed the contract to all participating stores. The progress refers to the amount or quantity of contracted products purchased by each store.

[0053] Step 4.2: If the associated progress does not meet the preset progress expectation, the project cycle for achieving the marketing target in the target contract project will be extended.

[0054] For example, if less than one-third of the stores have achieved the marketing goals of target contract project A when the current time reaches halfway through the project cycle, the project cycle corresponding to target contract project A can be extended.

[0055] or, Step 4.3: If the associated progress does not meet the preset progress expectation, then change or add the gift service for achieving the marketing goal in the target contract project.

[0056] Here, if less than one-third of the stores have achieved the marketing goals of the target contract project A when the current time reaches halfway through the project cycle, the number of gifts corresponding to the target contract project A can be increased or changed to a more popular type of gift.

[0057] The rules for the gift include triggering based on quantity, triggering based on amount, and redemption modes, which are divided into a paid redemption mode and a priceless redemption mode.

[0058] Here: If the marketing target based on quantity is 10,000 units, then the gift redemption will be triggered when the sales volume of this target is reached.

[0059] The paid-back model allows stores to redeem valuable gifts upon meeting initial purchase amounts or quantities. These gifts are specified with details such as vehicle maintenance code, product ID, product name, third-level category, brand, selling price, quantity, and a deduction amount for any shortfall. After a store meets its initial purchase amount or quantity, the corresponding gift is redeemed. At the end of the contract period, the store's final calculated amount or quantity is compared to marketing targets. If the marketing targets are met, the store pays no fees; otherwise, it must pay the pre-set deduction amount.

[0060] The "Priceless Gift Redemption" model allows for multiple tiers. Each tier includes a target amount (amount or quantity) and a detailed list of gifts. For example, if the gift redemption rule is based on quantity, Tier 1 requires purchasing X items (1000 items). The corresponding redeemable gift for Tier 1 can include a vehicle maintenance code, product ID, product name, brand, and quantity. Multiple redeemable gifts can be set for each tier. Under the "Priceless Gift Redemption" model, gifts can be redeemed after the amount or quantity of purchases at the store reaches the target amount or quantity for that tier. No additional fees are incurred after the contract ends, regardless of whether the marketing target has been achieved.

[0061] As an optional implementation, timely gift redemption can also be achieved by reminding stores in the following ways: calculate the amount and quantity of each store's purchase in real time, and generate a reminder when the purchase amount and quantity meet the marketing goals (target amount or quantity) set for the tier. After T+15 days, calculate the sales data of each store 15 days ago. If the corresponding tier goal is still met, generate a redemption record for the corresponding tier and push it to the stores that have met the tier goal. Stores can view the redemption record of the contract in the terminal system according to the notification and redeem the prize at any time.

[0062] When the big data analysis shows that the purchase quantity at store A1 meets the initial order requirement of 100 items, a gift redemption notification and SMS will be automatically generated. The store's gift redemption order will include the following information: Car Care Code: 0003, Product ID: S001, Product Name: Car Care Gift 1, Third-level Category: Windshield Washer Fluid, Brand: X3, Quantity: XY pieces, with a deduction of XXX yuan if the requirement is not met. The goods will then be shipped to store A1.

[0063] When the target quantity purchased by store A1 reaches the Tier 1 redemption rule set by contract name: contract A (when the purchase quantity is greater than or equal to 1000 items), a Tier 1 gift redemption record is generated for store A1, and the store manager and person in charge of store A1 are notified.

[0064] Store managers and supervisors can view the redemption records and redeem Tier 1 gifts through the intelligent interactive terminal system, which are vehicle maintenance codes Z0003 and Z0004. Store A1 can only redeem Tier 1 gifts once and cannot redeem multiple times.

[0065] In some embodiments, the method of the present invention can also change the status of the target contract project according to different goal completion status when the project period expires, so as to carry out corresponding settlement. Specifically, it includes: changing the status of the target contract project that achieves the marketing goal within the project period to the completed state, and changing the status of the target contract project that does not achieve the marketing goal within the project period to the ended state.

[0066] Here, after the store's participation in the contract ends, the store's purchase amount or quantity is compared with the marketing target based on the big data engine calculation (T+15). T+15 is because the maximum period for applying for after-sales service for an order is 15 days. Therefore, the data for T+15 is the data for calculating after-sales service that has been completed.

[0067] If the final purchase quantity of store A1 is 11,000 pieces, which is greater than the marketing target of 10,000 in contract A, the settlement system will issue a bill of 0 yuan.

[0068] If store A1 ultimately purchases 9,000 items and has already redeemed the car maintenance gift code 0003, the settlement system will generate a deduction bill based on the outstanding deduction amount XXX set in the redemption rules, deduct the corresponding amount from the store's security deposit according to the bill amount, and notify the store manager.

[0069] If store A1 ultimately purchases 9000 items and does not redeem any valuable gifts, and the current time is 15 days after the contract end time in store contract record QYJL01, and store A1 redeems the valuable gift with car maintenance code 0003, then the settlement system will generate a deduction bill based on the unfulfilled deduction amount XXX set according to the valuable redemption rules, and deduct the corresponding amount from the store's security deposit according to the bill amount, while simultaneously notifying the store manager.

[0070] In a preferred embodiment of practical application, corresponding contract projects are created based on the vehicle aftermarket business, and the content of each contract project is reviewed. Contract projects that pass the review are in an inactive state. Each store selects the target contract project to be signed from the inactive contract projects and issues an operation instruction. Based on the operation instruction issued by each store, a signing relationship is established between the corresponding store and its desired target contract project. At this time, the target contract project changes to an active state. Then, according to the real-time status of the target contract project and the project progress reported by each store, each target contract project is adjusted in real time to ensure that the contract project can accurately adapt to the needs of each store.

[0071] In some embodiments, such as Figure 2 As shown, a flowchart of a contract project management method based on the vehicle aftermarket is also provided.

[0072] Reference Figure 2As shown, the headquarters can be understood as the main body implementing the contract project management method based on the vehicle aftermarket. It designs contract rules, including contract creation, basic rule settings, contract product settings, participating store settings, and gift rule settings; it is also responsible for reviewing contract rules, including initiating the approval process, approval, and processing the approval results. The paper contract signing management includes uploading paper contracts and associating them with store contract signing. Approved contracts are sent to the store end, where stores can query the contract content rules, including a list of salable products and product details, product images, product prices, delivery time, and other information. Stores can also add products to their shopping cart or directly purchase from product details to generate an order. They can also view the list of contracts available for signing and contract details. Stores initiate electronic contract signing via the signing button on the contract details page; this means joining the contract system and completing the purchase order. The headquarters ships the goods according to the order, which includes the purchased goods and valuable gifts. When the store confirms receipt, the contract goods are purchased according to the project cycle. Stores can check the contract progress to see the progress of the purchase amount or quantity in the gradient display bar and the information awaiting redemption. The tiered display bar lists the various tiers of paid and unpaid redemptions, along with marketing goals, according to their monetary or quantity amounts, on a progress bar. This allows for a direct visual understanding of the store's progress. If the marketing goal is achieved by the project's end date, the store can choose a gift from the contract as a reward. If the marketing goal is not achieved by the project's end date, a settlement will be made based on the paid gift, and the store's security deposit will be deducted. It should be noted that the "operations assistant" can be understood as staff working on both the operations headquarters and store sides; they can check the store's participation and completion status from a contract perspective, and also check the contract completion status from the store's perspective.

[0073] This invention optimizes project management processes through digital and intelligent means, improves the efficiency of two-way management and operation for both buyers and sellers, enhances the willingness and participation of stores to purchase, improves information transparency and management efficiency, ensures the effective use of resources, and improves customer experience.

[0074] In some embodiments, such as Figure 3 As shown, this embodiment of the invention provides a contract project management device based on the vehicle aftermarket, comprising: The review module creates at least one contract project for the vehicle aftermarket business and sets the status of each approved contract project to inactive. The push module recommends contract projects in an inactive state that match the project cycle, product category, and sales target to the corresponding stores based on the vehicle aftermarket business situation of each store. The signing module responds to an operation command from at least one store for a target contract project, controls the store to sign a contract with the target contract project, and changes the status of the target contract project to an effective status. The adjustment module adjusts the target contract projects in real time based on the status and store feedback progress of each target contract project.

[0075] The present invention provides an embodiment of an electronic device. In this embodiment, the electronic device may be, but is not limited to, a personal computer (PC), a laptop computer, a monitoring device, a server, or other computer device with analysis and processing capabilities.

[0076] As an exemplary embodiment, see [reference]. Figure 4 The electronic device 110 includes a communication interface 111, a processor 112, a memory 113, and a bus 114. The processor 112, the communication interface 111, and the memory 113 are connected via the bus 114. The memory 113 is used to store a computer program that supports the processor 112 in executing the above-described method. The processor 112 is configured to execute the program stored in the memory 113.

[0077] The machine-readable storage medium mentioned in this article can be any electronic, magnetic, optical, or other physical storage device that can contain or store information such as executable instructions, data, etc. For example, machine-readable storage media can be: RAM (Random Access Memory), volatile memory, non-volatile memory, flash memory, storage drives (such as hard disk drives), any type of storage disk (such as optical discs, DVDs, etc.), or similar storage media, or combinations thereof.

[0078] Non-volatile media can be non-volatile memory, flash memory, storage drives (such as hard disk drives), any type of storage disk (such as optical discs, DVDs, etc.), or similar non-volatile storage media, or combinations thereof.

[0079] It is understood that the specific operation methods of each functional module in this embodiment can be referred to the detailed description of the corresponding steps in the above method embodiment, and will not be repeated here.

[0080] The computer-readable storage medium provided in the embodiments of the present invention stores a computer program. When the computer program code is executed, it can implement the method described in any of the above embodiments. For specific implementation, please refer to the method embodiments, which will not be repeated here.

[0081] Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working process of the system and apparatus described above can be referred to the corresponding process in the foregoing method embodiments, and will not be repeated here.

[0082] Furthermore, in the description of the embodiments of the present invention, unless otherwise explicitly specified and limited, the terms "installation," "connection," and "linking" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; and they can refer to the internal connection of two components. Those skilled in the art can understand the specific meaning of the above terms in the present invention based on the specific circumstances.

[0083] In the description of this invention, it should be noted that the terms "center," "upper," "lower," "left," "right," "vertical," "horizontal," "inner," and "outer," etc., indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are used only for the convenience of describing the invention and for simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on the invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and should not be construed as indicating or implying relative importance.

[0084] Finally, it should be noted that the above-described embodiments are merely specific implementations of the present invention, used to illustrate the technical solutions of the present invention, and not to limit them. The scope of protection of the present invention is not limited thereto. Although the present invention has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that any person skilled in the art can still modify or easily conceive of changes to the technical solutions described in the foregoing embodiments within the scope of the technology disclosed in the present invention, or make equivalent substitutions for some of the technical features; and these modifications, changes, or substitutions do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present invention, and should all be covered within the scope of protection of the present invention.

Claims

1. A contract project management method based on the vehicle aftermarket, characterized in that, include: Create at least one contract project for the vehicle aftermarket business, and set the status of each approved contract project to inactive; Based on the vehicle aftermarket business situation of each store, the contract projects that are not yet effective and match the project cycle, product category and sales target will be recommended to the corresponding stores. In response to an operation instruction from at least one store regarding a target contract project, control the store to sign a contract with the target contract project and change the status of the target contract project to an active status; The target contract projects are adjusted in real time based on their status and store feedback progress.

2. The method according to claim 1, characterized in that, The steps of creating at least one contract project for a vehicle aftermarket business and setting the status of each approved contract project to an inactive state include: Create at least one contract project for incentive marketing of target products in the vehicle aftermarket business, and conduct a three-level review of the marketing objectives, marketing costs, project cycle and expected profits for each contract project; If each level of review is approved, the status of the approved contract project will be set to inactive. If any level of review fails, the status of the contract project that failed the review will be set to invalid.

3. The method according to claim 2, characterized in that, Based on the aftermarket business situation of each store, the steps of recommending the contract projects in an inactive state that match the project cycle, product category, and sales target to the corresponding stores include: Based on the popular product sales categories, sales quantities, and sales times of each store in the vehicle aftermarket business, they are matched with the target products, marketing objectives, and project cycles corresponding to each contract project in the inactive state. Target contracts that match the preset threshold will be recommended to the corresponding stores.

4. The method according to claim 1, characterized in that, The steps of controlling the store to sign a contract with the target contract project in response to an operational instruction from at least one store for the target contract project, and changing the status of the target contract project to an active status, include: In response to an operation command issued by at least one store to the graphical user interface, the target contract project that each store intends to sign is determined from the contract projects, and each target contract project is signed and bound to the store that issued the operation command; wherein, the status of the target contract project that has been signed changes from an inactive state to an active state.

5. The method according to claim 1, characterized in that, The steps for adjusting the target contract projects in real time based on the status and store feedback progress of each target contract project include: Based on the sales performance of the target products reported by each store, determine the current project cycle and the associated progress of marketing objectives for each target contract project in effect; If the associated progress does not meet the preset progress expectation, the project cycle for completing the marketing objective in the target contract project will be extended; or, If the associated progress does not meet the preset progress expectation, then the gift service for achieving the marketing goal in the target contract project will be changed or added.

6. The method according to claim 2, characterized in that, The method further includes: The status of a target contract project that achieves the marketing objective within the project cycle will be changed to "Completed"; the status of a target contract project that does not achieve the marketing objective within the project cycle will be changed to "Ended".

7. The method according to claim 1, characterized in that, The contract item includes name, code, project period, start time of the project period, end time of the project period, store participation time, store start time, store participation end time, marketing objectives, target products and promotional services.

8. A contract project management device based on the vehicle aftermarket, characterized in that, include: The review module creates at least one contract project for the vehicle aftermarket business and sets the status of each approved contract project to inactive. The push module recommends contract projects in an inactive state that match the project cycle, product category, and sales target to the corresponding stores based on the vehicle aftermarket business situation of each store. The signing module responds to an operation command from at least one store for a target contract project, controls the store to sign a contract with the target contract project, and changes the status of the target contract project to an effective status. The adjustment module adjusts the target contract projects in real time based on the status and store feedback progress of each target contract project.

9. An electronic device, characterized in that, It includes a memory, a processor, and a program stored in the memory and capable of running on the processor, wherein the processor executes the program to implement the method as described in any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that, The readable storage medium stores a computer program that, when executed, implements the method described in any one of claims 1-7.

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