ADVERTISING EQUIPMENT

Abstract

The accuracy of impact measurement related to advertisements delivered to user terminals will be improved. The advertising apparatus includes: a storage unit that stores first user identification information and purchasing behavior information regarding a user identified by the first user identification information, the first user identification information and purchasing behavior information being related to each other; a unit that sends advertisements related to predetermined products or services to a plurality of user terminals, by determining different second user identification information for each user terminal; a unit that identifies the first user identification information that matches the second user identification information by comparing the first user identification information with the second user identification information;and a unit that calculates reaction information to an advertisement that indicates how many users have purchased a predetermined product or service among users identified by the first matched user identification information, based on purchase history information regarding the predetermined product or service, the purchase history information being included in the purchase behavior information associated with the first matched user identification information.;