Advertisement charging settlement method and apparatus thereof

A technology for advertising and advertisers, applied in the field of communication, can solve problems such as limiting the flexibility of advertisers to place advertisements, and achieve the effect of improving real-time control

CN102595363AInactive Publication Date: 2012-07-18ZTE CORP
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2012-07-18
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an advertisement charging settlement method and an apparatus thereof. The method comprises the following steps that: an advertisement obtaining request from a service engine is received, wherein the advertisement obtaining request is used for making a request for obtaining a to-be-released advertisement; the to-be-released advertisement is sent to the service engine; and charging settlement is carried out on the to-be-released advertisement. According to the invention, it can be improved that an advertiser can grasp advertisement embarking information in real time; and media providers can also be stimulated.
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Description

technical field

[0001] The present invention relates to the field of communications, in particular to a method and device for advertising billing and settlement. Background technique

[0002] In the existing electronic advertisement system, the billing of advertisements by the mobile advertisement management system mainly includes billing by view, billing by click, etc., among which the billing of advertisements is by article or by duration, because the advertisement space of mobile advertisement Limited, billing by article or time is relatively extensive, which cannot reflect the value of mobile advertising; at the same time, in the existing system, the calculation is based on monthly post-payment settlement, resulting in low user sensitivity.

[0003] The system divides advertisements into SMS text, MMS, video, voice and streaming media advertisements according to the distribution channels of the advertisements. The system bills SMS and MMS advertisements by item, and bil...

Examples

Embodiment 1

[0074] image 3 It is a flow chart of the advertising billing and settlement method according to the preferred embodiment 1 of the present invention, such as image 3 As shown, the following steps S302 to S322 are included.

[0075] First, the advertiser registers in the system and sets whether the billing account is prepaid. If the billing account is prepaid, then the settlement method adopts real-time settlement, otherwise it is non-real-time settlement. Advertising media and advertising recipients are registered in the system, and the settlement method is set to real-time settlement.

[0076] Step S302, the system receives an advertisement acquisition request.

[0077] Step S304, the system obtains advertisement information according to the information requested by the advertisement, and the advertisement information includes the advertiser, the advertisement media and the audience of the advertisement; the system obtains the information of the advertiser according to th...

Embodiment 2

[0089] The difference between the preferred embodiment 2 and the preferred embodiment 1 is that a billing and settlement module is added, and the billing and settlement module is used to realize the corresponding conversion between the billing number and the bank account number according to the received billing message.

[0090] Figure 4 It is a flow chart of the advertising billing and settlement method according to the preferred embodiment 2 of the present invention, such as Figure 4 As shown, the following steps S402 to S430 are included.

[0091] First, the advertiser registers in the system and sets whether the billing account is prepaid. If the billing account is prepaid, then the settlement method adopts real-time settlement, otherwise it is non-real-time settlement. Advertising media and advertising recipients are registered in the system, and the settlement method is set to real-time settlement.

[0092] Step S402, the system receives an advertisement acquisition...

Embodiment 3

[0108] The third preferred embodiment is that a user who downloads an application obtains a mobile terminal game according to advertisement information.

[0109] End user A and advertiser B register in the system. Advertiser B pre-stores an advertising fee of 100 yuan. Every time end user A receives an advertisement, the system returns 1 jiao to end user A.

[0110] Advertising medium C uses the game chess to register advertising space information in the system, and each time an advertisement is displayed, the system provides advertising fee of 1 yuan to advertising medium C.

[0111] Advertiser B uses the advertising space created by Chess in the system to create an advertising order and enter the advertising content. The unit price of the advertising is 5 yuan.

[0112] Terminal user A uses chess on the mobile terminal, and the terminal obtains advertisement information from the system through chess.

[0113] The system obtains the advertisement content created by the adver...