A method and system for displaying advertisements based on page scenes

Abstract

The embodiment of the present application discloses a method and system for displaying advertisements based on page scenes. The technical solution provided by the embodiment of the present application obtains advertisement data, processes the advertisement data to obtain advertisement materials of various material styles; when displaying advertisements for the first page scene, selects the first target material of the first page scene from the advertisement materials according to the first preset mapping relationship between the first page scene and the material style; generates the advertisement view layout of the first page scene based on the first target material, and renders the advertisement view layout to the first page scene. By adopting the above-mentioned technical means, the advertisement material used for the page scene is determined through the preset mapping relationship, and the advertisement display for the corresponding page scene is performed, thereby improving the flexibility and versatility of advertisement display, improving the design efficiency of advertisement display, and optimizing the advertisement display effect.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of advertisement display technology, and in particular, to a method and system for advertisement display based on page scenarios. Background Art

[0002] At present, in the applications of various terminal devices, native ads are mostly set on different specific pages. As a common advertising view style, native ads can be naturally embedded in a specific page of the application, maintaining visual unity and coordination with the layout of other elements in the page, thereby reducing the sense of disobedience of advertising display and improving advertising conversion rate. When displaying native ads, the common solution in the industry mainly adopts the method of custom settings by developers. For a specific page in the application, the view layout for displaying ads is customized according to the specified advertising material, and then the interface of the advertising software development kit is called to render specific pictures or video ads, so as to realize the display of native ads.

[0003] However, the traditional native advertising display method lacks universality. For advertising display in different pages and different scenarios, the advertising view layout needs to be customized separately. The design process of its advertising display solution is relatively cumbersome, and the advertising display lacks flexibility and universality. Summary of the invention

[0004] The embodiments of the present application provide an advertisement display method and system based on page scenarios, which can solve the technical problem of the complicated and lengthy design process of traditional advertisement display solutions and improve the flexibility and versatility of advertisement display.

[0005] In a first aspect, an embodiment of the present application provides an advertisement display method based on a page scenario, comprising:

[0006] Acquire advertisement data, and process the advertisement data to obtain advertisement materials of various material styles;

[0007] When displaying an advertisement of a first page scene, selecting a first target material of the first page scene from the advertisement materials according to a first preset mapping relationship between the first page scene and the material style;

[0008] An advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed on the first page scene.

[0009] In a second aspect, an embodiment of the present application provides an advertisement display system based on a page scenario, including:

[0010] A processing module, used to obtain advertisement data, and process the advertisement data to obtain advertisement materials of various material styles;

[0011] A selection module, configured to select a first target material of the first page scene from the advertising materials according to a first preset mapping relationship between the first page scene and the material style when displaying the advertisement of the first page scene;

[0012] A display module is used to generate an advertisement view layout of the first page scene based on the first target material, and render and display the advertisement view layout on the first page scene.

[0013] In a third aspect, an embodiment of the present application provides an electronic device, including:

[0014] memory and one or more processors;

[0015] The memory is used to store one or more programs;

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the page scenario-based advertising display method as described in the first aspect.

[0017] In a fourth aspect, an embodiment of the present application provides a storage medium comprising computer executable instructions, which, when executed by a computer processor, are used to execute the page scenario-based advertising display method as described in the first aspect.

[0018] The embodiment of the present application obtains advertising data, processes the advertising data to obtain advertising materials of various material styles; when displaying the advertisement of the first page scene, selects the first target material of the first page scene from the advertising materials according to the first preset mapping relationship between the first page scene and the material style; generates the advertising view layout of the first page scene based on the first target material, and renders the advertising view layout to the first page scene. By adopting the above technical means, the advertising material used for the page scene is determined through the preset mapping relationship, and the advertisement display of the corresponding page scene is performed, so as to improve the flexibility and versatility of the advertisement display, avoid the cumbersome process of manually setting the advertisement view layout for a single page scene independently, simplify the advertisement display process, improve the design efficiency of the advertisement display, and optimize the advertisement display effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Figure 1 It is a flow chart of an advertisement display method based on a page scenario provided in an embodiment of the present application;

[0020] Figure 2 is a flow chart of generating advertising materials in an embodiment of the present application;

[0021] Figure 3is a flowchart of advertising material processing for each advertising material style in the embodiment of the present application;

[0022] Figure 4 This is an advertisement display flow chart of page scene switching in an embodiment of the present application;

[0023] Figure 5 This is a flowchart of advertising data statistical analysis in an embodiment of the present application;

[0024] Figure 6 It is a structural diagram of an advertisement display system based on a page scenario provided in an embodiment of the present application;

[0025] Figure 7 It is a structural schematic diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0026] In order to make the purpose, technical scheme and advantages of the present application clearer, the specific embodiments of the present application are further described in detail below in conjunction with the accompanying drawings. It is understood that the specific embodiments described herein are only used to explain the present application, rather than to limit the present application. It should also be noted that, for the convenience of description, only the part related to the present application but not all the contents are shown in the accompanying drawings. Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flow charts. Although the flow chart describes each operation (or step) as a sequential process, many of the operations therein can be implemented in parallel, concurrently or simultaneously. In addition, the order of each operation can be rearranged. The process can be terminated when its operation is completed, but it can also have additional steps not included in the accompanying drawings. The process can correspond to a method, a function, a procedure, a subroutine, a subprogram, etc.

[0027] The page scene-based advertising display method provided in this application aims to generate advertising materials of different material styles by processing advertising data, select the advertising materials used in each page scene according to the mapping relationship between the page scene and the advertising material style, and then use the corresponding advertising materials to display the advertisements of the page scene, so as to improve the flexibility of advertising display and optimize the design efficiency and design effect of the advertising display scheme. For traditional advertising display schemes, most of them are customized by developers for a specific page scene in the application, and then call the interface of the advertising software development kit to render specific pictures or video ads. Its specific media material type (picture, text or video) is not fixed, and is generally determined by the advertising provider when the advertising material is placed. With the popularity of new streaming media forms such as "information flow" and "short video", the functions and page scenes of many applications have become increasingly complex, and there have been many interactive operations such as switching between multiple complex scenes such as clicking from pictures to enter information flow and clicking from video cover pictures to enter video flow. In the past, native type ads for a single specific scene could no longer meet the needs of coordinating the display of the same ad in multiple cross-scene page switching. For example, for a graphic type ad, it can only be embedded in the page scene related to the graphic list. If ads need to be displayed in different page scenarios, developers need to set the ad view layouts independently according to different page scenarios. The design process of the entire ad display solution is relatively cumbersome and inconvenient, and ad display lacks flexibility and versatility. Based on this, the present application provides an ad display method based on page scenarios to solve the technical problem of the cumbersome and lengthy design process of traditional ad display solutions.

[0028] Example:

[0029] Figure 1 A flow chart of a method for displaying advertisements based on page scenes provided in an embodiment of the present application is provided. The method for displaying advertisements based on page scenes provided in this embodiment can be executed by an advertisement display device based on page scenes, which can be implemented by software and / or hardware. The advertisement display device based on page scenes can be composed of two or more physical entities, or can be composed of one physical entity. Generally speaking, the advertisement display device based on page scenes can be a terminal device such as a computer, a mobile phone, or a tablet.

[0030] The following description is made by taking the page scene-based advertising display device as an example of the main body of the page scene-based advertising display method. Figure 1 The method for displaying advertisements based on page scenarios specifically includes:

[0031] S110: Acquire advertisement data, and process the advertisement data to obtain advertisement materials of various material styles.

[0032] When displaying advertisements, the embodiment of the present application converts the advertisement data of the same advertisement into advertisement materials of different material styles, and then adaptively configures the advertisement materials of corresponding material styles in accordance with different page scenes, so that the same advertisement can be displayed in different page scenes, thereby simplifying the design process of advertisement display.

[0033] Exemplarily, during the operation of the application of the advertising display device, it will periodically initiate an advertising request to the advertising background through the advertising SDK (software development kit) to request the advertising background to update the advertising data. The corresponding advertising background, after receiving the advertising request, responds to the advertising request, displays the advertisements as needed, and returns the corresponding advertising data to the advertising display device. Optionally, the advertising background can also update the advertisements by actively sending advertising data when it is necessary to update the advertisements displayed in the application according to the actual advertising delivery and display needs. In addition, according to the advertising delivery and display needs, the advertising background can specify the page scene where the current advertising data needs to be delivered and displayed. After receiving the advertising data, the advertising device will update the advertising display of the corresponding page scene according to the page scene specified by the advertising background.

[0034] Furthermore, after receiving the advertisement data, the advertisement display device first converts the advertisement data into advertisement materials of various material styles, so that each advertisement material is adapted to the corresponding page scene, and an advertisement is displayed in different page scenes. It can be understood that the content form of the advertisement display is different for different page scenes. For example, for the splash screen page scene when the application is started, the content form of the advertisement display is a video advertisement. For the application homepage cover flow scene, the content form of the advertisement display is a cover image advertisement. For a certain page or window in the application, the content form of the advertisement display is an image, icon or text advertisement. Therefore, the embodiment of the present application processes the advertisement data to generate advertisement materials of different material styles, so that the same advertisement can adapt to the advertisement display of different page scenes.

[0035] Specifically, the material style includes at least two of the video material style, the image material style, the icon material style and the text material style. The advertising materials of the above-mentioned multiple material styles are obtained by processing the advertising data, so that the advertising view layout of different page scenes can be generated by the advertising materials for subsequent advertising display, so as to improve the versatility and flexibility of the advertising display of this application and optimize the efficiency of advertising display design. Optionally, the advertising materials of each different material style can be stored in an independent form, or the advertising materials of multiple material styles can be stored in a supporting manner, so that advertising materials of multiple material styles can be displayed in a page scene. For example, the advertising materials of text material style and icon material style are stored in conjunction with the advertising materials of video material style, and the advertising materials of video material style are used as the main style, and the text material style and icon material style are used as the slave style. According to the different interactive operations of the user in a page scene, the advertising materials are switched between the main style and the slave style to display the advertising materials, so as to optimize the advertising display effect and improve the diversity of advertising display.

[0036] Generally speaking, the advertising data returned by the advertising backend may include advertising materials of various material styles such as the above-mentioned video material style, image material style, icon material style, and text material style, or may be generated from advertising data processing based on a single video resource to generate advertising materials of various material styles. Figure 2 , the creative generation process includes:

[0037] S1101, acquiring advertisement data, and extracting video resources from the advertisement data as advertisement materials in the video material style;

[0038] S1102: Capture a designated video frame from a video resource, and generate an advertising material in an image material style, an icon material style, or a text material style based on the video frame.

[0039] Specifically, after receiving the advertisement data, the advertisement display device processes the advertisement data based on the advertisement software development kit. Figure 3As shown, after the advertising display device obtains the advertising data through the advertising software development kit (i.e., advertising SDK), it performs parallel processing based on the advertising data to generate advertising materials of various different material styles. Among them, firstly, the video resource is extracted from the advertising data, and the video resource is used as the advertising material of the video output style. For the advertising material of the image material style or the icon material style, it is first determined whether there is an image resource in the advertising data. If so, the image resource is directly extracted as the advertising material of the image material style or the icon material style. If not, it is necessary to obtain the advertising material of the image material style or the icon material style from the video resource. Optionally, when it is determined that there is no image resource in the advertising data, the embodiment of the present application adopts the method of intercepting a specified video frame in the video resource to obtain the advertising material of the image material style or the icon material style. Generally speaking, the first frame of the video frame will be intercepted as the advertising material of the image material style or the icon material style. In some embodiments, according to the actual screenshot requirements, the advertising background can also specify a certain video frame in the video resource as the core video frame to inform the advertising display device to intercept the frame of the video frame as the advertising material. In addition, for advertising materials corresponding to text material styles, it is also necessary to first determine whether there are text resources in the advertising data. If so, the text resources are directly extracted as advertising materials with text material styles. Otherwise, refer to the collection method of the above-mentioned image resource type advertising materials, capture the specified video frames from the video resources, and obtain the corresponding text information from the text recognition in the video frames as the advertising materials with text material styles.

[0040] Furthermore, after completing the processing of advertising materials of all material styles of an advertisement, the embodiment of the present application associates each advertising material through the unique identifier of the current advertising data to uniformly store advertising materials of various material styles of an advertisement. Optionally, according to actual needs, the advertising background can send advertising data with corresponding identifiers to replace, update, and supplement the advertising materials stored in the current advertising display device.

[0041] In one embodiment, for an advertisement that has completed the processing of the advertising material, the advertising display device specifies which page scenes in the application program the current advertisement needs to be displayed on by itself through the software development kit. Optionally, the advertising backend can also directly specify which page scenes the current advertisement needs to be displayed on when sending the advertising data, so that the corresponding page scenes can select the advertising material of the current advertisement for advertising display later.

[0042] S120: When displaying an advertisement of a first page scene, select a first target material of the first page scene from the advertisement materials according to a first preset mapping relationship between the first page scene and the material style.

[0043] Based on the pre-stored advertising material, when displaying an advertisement in a page scene, the page scene is defined as the first page scene, and the scene value of the first page scene is first determined. When developing the application, the corresponding scene value will be set for each page scene for advertising display, and the scene value uniquely identifies a page scene. Based on the scene value of the first page scene, the embodiment of the present application determines the material style of the advertising material used for the first page scene for advertising display by querying the first preset mapping relationship between the first page scene and the material style, and then selects the advertising material of the corresponding material style from the advertising material for advertising display, and defines the selected advertising material as the first target material. It can be understood that when the application is developed, the mapping relationship between the scene value and the corresponding material style will be pre-set corresponding to each page scene for advertising display, so as to determine the target material of the page scene according to the mapping relationship. According to the actual advertising display requirements, if a page scene needs to display a video advertisement, the scene value of the page scene is bound to the video material style to construct a corresponding mapping relationship. If a page scene needs to display an image advertisement, the scene value of the page scene is bound to the image material style to construct a corresponding mapping relationship. By analogy, the mapping relationship of each different page scene in the application can be constructed. For example, the splash screen scene of the application is bound to the video material style in advance to build a mapping relationship. Later, when the advertisement of the splash screen scene is displayed, the mapping relationship can be queried through its scene value to determine that the material style of the advertisement material used in the splash screen scene is the video material style. In this way, the advertisement material of the video material style can be selected as the target material from the pre-stored advertisement materials of the corresponding advertisement to further complete the video advertisement display.

[0044] In one embodiment, when an advertisement needs to be displayed corresponding to a new page scene, the application background updates the mapping relationship stored in the application by updating the application, so as to determine the advertising material style of the new page scene, and select the corresponding advertising material for advertisement delivery based on the advertising material style. Optionally, the advertising background can also directly determine the advertising material style of the new page scene by issuing the mapping relationship of the new page scene.

[0045] Optionally, for a page scene, a mapping relationship can be constructed by binding with multiple different material styles of an advertisement. It is understandable that when some advertisements are displayed, they may contain display styles in the form of combined content such as titles and icons, or titles and images. In this case, when constructing the mapping relationship for this part of the advertisement page scene, it is necessary to bind the material styles in various combined forms such as text material styles, icon material styles, or image material styles to the corresponding scene values ​​to construct a mapping relationship. And specify the display position, display timing and other attribute information of the advertising materials of each material style in the page scene. In this way, the advertising display effect can be optimized by combining advertising materials of different material forms.

[0046] S130: Generate an advertisement view layout of a first page scene based on the first target material, and render and display the advertisement view layout on the first page scene.

[0047] Furthermore, based on the determined first target material, the embodiment of the present application uses this to construct an advertising view layout for the first page scene, so as to render and display the advertising view layout to the first page scene, thereby completing the advertising display of the first page scene. Among them, the advertising view layout of the first page scene is generated by filling the first target material into the advertising view container of the first page scene. It can be understood that a corresponding view container will be set for each page scene. When displaying the advertisement of the page scene, the advertising view layout of the page scene can be obtained by passing in the view container of the page scene and then filling the first target material into the view container.

[0048] Specifically, in order to make the first target material adapt to the display size of the view container, the first target material is scaled according to the set scaling rules when filling the first target material into the view container, and the scaled first target material is filled into the advertising view container of the first page scene. The first target material is adaptively scaled so that the first target material fills the view container, thereby optimizing the display effect of the advertising view layout. It should be noted that when scaling the first target material, according to the scaling rules actually set, the first target material can be scaled proportionally so that it fills the entire view container. Alternatively, the four sides of the first target material can be extended to the boundaries of the view container. The embodiment of the present application does not impose fixed restrictions on the specific scaling rules, which will not be elaborated here.

[0049] In the above, by acquiring the advertisement data, the advertisement data is processed to obtain advertisement materials of various material styles; when displaying the advertisement of the first page scene, the first target material of the first page scene is selected from the advertisement materials according to the first preset mapping relationship between the first page scene and the material style; the advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the above technical means, the advertisement material used for the page scene is determined through the preset mapping relationship, and the advertisement display of the corresponding page scene is performed, so as to improve the flexibility and versatility of the advertisement display, avoid the cumbersome process of manually setting the advertisement view layout for a single page scene independently, simplify the advertisement display process, improve the design efficiency of the advertisement display, and optimize the advertisement display effect.

[0050] Furthermore, after the advertisement display of the first page scene is completed, through the user's interactive operation, the embodiment of the present application also displays advertisements based on the switching of page scenes. The process of displaying advertisements based on the switching of page scenes includes:

[0051] S1401, in response to a touch operation of a user, switching from a first page scene to a second page scene;

[0052] S1402: Select a second target material for the second page scene from the advertising material according to a second preset mapping relationship between the second page scene and the material style, and display the advertisement of the second page scene based on the second target material.

[0053] By responding to the user's touch operation, the page scene switching operation is performed, and after the scene is switched, the advertisement display of the second page scene is performed with reference to the above-mentioned advertisement display method. Figure 4 As shown, after the user starts the application and enters the splash screen page scene, the application uses its advertising software development kit (advertising SDK) to mark the current page scene value, and based on the page scene value, queries the preset mapping relationship to determine the target material, and then generates the advertising view layout according to the target material, and renders the advertising view layout as an advertising video for display. When the user clicks the close button on the advertising video, the application interface falls back to the homepage cover scene. At this time, based on the homepage cover scene, the current page scene value is marked, and based on the page scene value, the preset mapping relationship is queried to determine the target material, and then the advertising view layout is generated according to the target material, and the advertising view layout is rendered and displayed as an advertising cover image display. Further, through the user's relevant interactive operations, after the application interface enters another page scene, the advertisement is displayed in the same manner as above. Based on the pre-stored advertising materials of multiple material styles and the corresponding mapping relationships, when different page scenes are switched, advertisements can be displayed in the corresponding scenes, so that the efficiency of advertisement display in different page scene switching situations can be improved and the display effect can be optimized.

[0054] In one embodiment, further application advertising data statistical analysis is performed, referring to Figure 5 , the advertising data statistical analysis process includes:

[0055] S1403, counting advertisement exposure data and click data of each page scene, and switching data of each page scene;

[0056] S1404: Generate advertising statistics based on the advertising exposure data, click data, and switching data, and perform advertising effect analysis based on the advertising statistics.

[0057] This application counts advertising data based on page scenarios, and counts advertising exposure and click behaviors separately for page scenarios with different scene values, including the number of ad exposures, exposure time, and click time under the corresponding page scenarios. In addition, according to the switching of advertising scenes, this application also performs corresponding statistics. For example, when the corresponding page scene A switches to page scene B, the scene switching data is counted once. Finally, by comparing the advertising exposure data and click data under different page scenarios, it can be determined which page scenarios have better advertising display effects. It is understandable that if the advertising exposure data and click data of a certain page scene are relatively high, it is considered that the advertising display effect of this page scene is better. When subsequent applications are displaying advertisements, they can give priority to this page scene for advertising display, so as to increase the click-through rate of advertisements and optimize the advertising display effect.

[0058] Furthermore, combined with the switching data of page scenes, it is also possible to determine which page switching link has a relatively better advertising display effect. For example, when page scene A switches to page scene B, the advertising exposure data and click data of page scene B are counted, and when page scene B switches to page scene A, the advertising exposure data and click data of page scene A are counted. By counting the advertising exposure data and click data under the switching of the two scenes, the advertising click-through rates under the two page scene switching conditions are calculated based on these basic data, and the advertising effects under the two page scene switching conditions are evaluated based on the advertising click-through rates. Similarly, by evaluating the advertising effects of all page scene switching links in the application, a better page scene switching link is determined. Based on this, subsequent applications can set corresponding page scene switching links for advertising display, so that the advertising display effect can be further optimized through advertising analysis, thereby improving advertising conversion rate and profitability.

[0059] Based on the above embodiments, Figure 6 A schematic diagram of the structure of an advertisement display system based on a page scenario provided by this application. Figure 6 The page scene-based advertising display system provided in this embodiment specifically includes: a processing module 21, a selection module 22 and a display module 23.

[0060] The processing module 21 is used to obtain advertisement data and process the advertisement data to obtain advertisement materials of various material styles;

[0061] The selection module 22 is used to select a first target material for the first page scene from the advertising materials according to a first preset mapping relationship between the first page scene and the material style when displaying the advertisement for the first page scene;

[0062] The display module 23 is used to generate an advertisement view layout of a first page scene based on the first target material, and render and display the advertisement view layout on the first page scene.

[0063] Specifically, the material style includes at least two of a video material style, an image material style, an icon material style, and a text material style.

[0064] The processing module 21 includes:

[0065] An acquisition unit, used to acquire advertisement data, and extract video resources from the advertisement data as advertisement materials in the video material style;

[0066] The generating unit is used to capture a specified video frame from the video resource, and generate an advertising material in an image material style, an icon material style or a text material style based on the video frame.

[0067] The display module 23 includes:

[0068] A filling unit is used to fill the first target material into the advertisement view container of the first page scene to generate the advertisement view layout of the first page scene, wherein the first target material is scaled according to a set scaling rule, and the scaled first target material is filled into the advertisement view container of the first page scene.

[0069] Specifically, the page scenario-based advertising display system also includes:

[0070] A switching module is used to switch from the first page scene to the second page scene in response to a user's touch operation; according to a second preset mapping relationship between the second page scene and the material style, a second target material of the second page scene is selected from the advertising material, and an advertisement of the second page scene is displayed based on the second target material.

[0071] The statistical analysis module is used to count the advertising exposure data and click data of each page scene, as well as the switching data of each page scene; generate advertising statistical results based on the advertising exposure data, click data and switching data, and perform advertising effect analysis based on the advertising statistical results.

[0072] In the above, by acquiring the advertisement data, the advertisement data is processed to obtain advertisement materials of various material styles; when displaying the advertisement of the first page scene, the first target material of the first page scene is selected from the advertisement materials according to the first preset mapping relationship between the first page scene and the material style; the advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the above technical means, the advertisement material used for the page scene is determined through the preset mapping relationship, and the advertisement display of the corresponding page scene is performed, so as to improve the flexibility and versatility of the advertisement display, avoid the cumbersome process of manually setting the advertisement view layout for a single page scene independently, simplify the advertisement display process, improve the design efficiency of the advertisement display, and optimize the advertisement display effect.

[0073] The page scenario-based advertising display system provided in the embodiment of the present application can be used to execute the page scenario-based advertising display method provided in the above embodiment, and has corresponding functions and beneficial effects.

[0074] Based on the above practical example, the present application embodiment also provides an electronic device, referring to Figure 7 , the electronic device includes: a processor 31, a memory 32, a communication module 33, an input device 34 and an output device 35. The memory 32, as a computer-readable storage medium, can be used to store software programs, computer executable programs and modules, such as program instructions / modules corresponding to the page scene-based advertising display method described in any embodiment of the present application (for example, a processing module, a selection module and a display module in the page scene-based advertising display system). The communication module 33 is used for data transmission. The processor 31 executes various functional applications and data processing of the device by running the software programs, instructions and modules stored in the memory, that is, realizing the above-mentioned page scene-based advertising display method. The input device 34 can be used to receive input digital or character information, and generate key signal input related to the user settings and function control of the device. The output device 35 may include a display device such as a display screen. The above-mentioned electronic device can be used to execute the page scene-based advertising display method provided in the above-mentioned embodiment, and has corresponding functions and beneficial effects.

[0075] On the basis of the above embodiments, the embodiments of the present application further provide a storage medium containing computer executable instructions, wherein the computer executable instructions are used to execute a method for displaying advertisements based on page scenarios when executed by a computer processor, and the storage medium may be any of various types of memory devices or storage devices. Of course, the storage medium containing computer executable instructions provided in the embodiments of the present application, whose computer executable instructions are not limited to the method for displaying advertisements based on page scenarios as described above, may also execute related operations in the method for displaying advertisements based on page scenarios provided in any embodiment of the present application.

[0076] The above are only preferred embodiments of the present application and the technical principles used. The present application is not limited to the specific embodiments described herein, and various obvious changes, readjustments and substitutions that can be made by those skilled in the art will not deviate from the scope of protection of the present application. Therefore, although the present application is described in more detail through the above embodiments, the present application is not limited to the above embodiments, and may include more other equivalent embodiments without departing from the concept of the present application, and the scope of the present application is determined by the scope of the claims.

Claims

1. An advertisement display method based on a page scenario, characterized in that: include: Acquire advertisement data, extract video resources from the advertisement data as advertisement materials of video material style, determine whether there are image resources in the advertisement data, if so, directly extract the image resources as advertisement materials of image material style or icon material style, if not, acquire advertisement materials of image material style or icon material style from the video resources, determine whether there are text resources in the advertisement data, if so, directly extract the text resources as advertisement materials of text material style, if not, intercept specified video frames from the video resources, and obtain corresponding text information from text recognition in the video frames as advertisement materials of text material style; When displaying an advertisement of a first page scene, selecting a first target material of the first page scene from the advertisement materials according to a first preset mapping relationship between the first page scene and the material style; An advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed on the first page scene.

2. The method for displaying advertisements based on page scenarios according to claim 1, characterized in that: The step of generating the advertisement view layout of the first page scene based on the first target material includes: The first target material is filled into the advertisement view container of the first page scene to generate the advertisement view layout of the first page scene.

3. The method for displaying advertisements based on page scenarios according to claim 2, characterized in that: Filling the first target material into the advertisement view container of the first page scene includes: The first target material is scaled according to a set scaling rule, and the scaled first target material is filled into the advertisement view container of the first page scene.

4. The method for displaying advertisements based on page scenarios according to claim 1, characterized in that: After rendering and displaying the advertisement view layout to the first page scene, the method further includes: In response to a touch operation of the user, switching from the first page scene to the second page scene; According to a second preset mapping relationship between the second page scene and the material style, a second target material for the second page scene is selected from the advertising materials, and the advertisement of the second page scene is displayed based on the second target material.

5. The method for displaying advertisements based on page scenarios according to claim 4, characterized in that: After displaying the advertisement of the second page scene based on the second target material, the method further includes: Statistics on ad exposure and click data for each page scene, as well as switching data for each page scene; An advertisement statistical result is generated based on the advertisement exposure data, the click data and the switching data, and an advertisement effect analysis is performed according to the advertisement statistical result.

6. An advertisement display system based on page scenes, characterized in that: include: a processing module, for obtaining advertisement data, extracting video resources from the advertisement data as advertisement materials of video material style, determining whether image resources exist in the advertisement data, and if so, directly extracting image resources as advertisement materials of image material style or icon material style; if not, obtaining advertisement materials of image material style or icon material style from the video resources, determining whether text resources exist in the advertisement data, and if so, directly extracting text resources as advertisement materials of text material style; if not, intercepting specified video frames from the video resources, and obtaining corresponding text information from text recognition in the video frames as advertisement materials of text material style; A selection module, configured to select a first target material of the first page scene from the advertising materials according to a first preset mapping relationship between the first page scene and the material style when displaying the advertisement of the first page scene; A display module is used to generate an advertisement view layout of the first page scene based on the first target material, and render and display the advertisement view layout on the first page scene.

7. An electronic device, characterized in that: include: memory and one or more processors; The memory is used to store one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the page scenario-based advertising display method as described in any one of claims 1-5.

8. A storage medium containing computer executable instructions, characterized in that: The computer executable instructions, when executed by a computer processor, are used to execute the page scenario-based advertising display method as described in any one of claims 1-5.

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