Information processing apparatus and display device

Abstract

In the embodiment of the present application, the acquisition section acquires an audiovisual amount in a reference range and an audiovisual amount in a comparison target range compared with the reference range, the calculation section calculates an audiovisual amount difference between the acquired audiovisual amount in the reference range and the audiovisual amount in the comparison target range. Also, the generation section generates difference information indicating the audiovisual amount difference. The embodiment of the present application can efficiently analyze the audiovisual amount or the like.

Description

[0001] Cross Reference to Related Applications

[0002] This application claims priority to Japanese Patent Application No. 2020-156093, filed September 17, 2020, the entire contents of which are incorporated herein by reference. TECHNICAL FIELD

[0003] Embodiments of the present application relate to an information processing apparatus and a display device. BACKGROUND

[0004] A conventional information processing apparatus, when analyzing television viewing, aggregates the viewing of each user in each prescribed period (e.g., each day and time period in a certain week, etc.) to produce a viewing table arranged in order of each day and time in a week, and displays it on a display device. A user identifies, for example, a time period in which the viewing is large, or a time period in which the viewing is small, etc., based on such a viewing table.

[0005] Further, in Patent Literature 1 (Japanese Patent Application Publication No. 2012-243013), a data extraction system for data analysis is disclosed that extracts and displays partial data selected by a user from a database.

[0006] Here, when a user designates a plurality of viewing tables, such as a viewing table for this week and a viewing table for another week, the conventional information processing apparatus displays the designated viewing tables for the two weeks side by side on one display screen. In this case, the user performs a comparative analysis of the viewing for each week by calculating the difference in the viewing for the same time period in each week in the two viewing tables, for example, by mental arithmetic, etc.

[0007] However, the conventional information processing apparatus displays each viewing table side by side on one display screen when displaying a plurality of viewing tables, and thus, as described above, requires the user to perform a comparative analysis, etc., by mental arithmetic, etc. Therefore, it is difficult to efficiently analyze the viewing, etc.

[0008] RELATED ART DOCUMENTS

[0009] PATENT LITERATURE

[0010] Patent Literature 1: Japanese Patent Application Publication No. 2012-243013 SUMMARY

[0011] Technical problem to be solved by the application

[0012] The information processing apparatus and the display device of the embodiments of the present application enable efficient analysis of an object such as viewing, etc., to solve the above-described problem.

[0013] Technical solution to the technical problem

[0014] In the information processing apparatus of the embodiment of the present application, the acquisition section acquires the audiovisual amount in the reference range and the audiovisual amount in the comparison object range compared with the reference range, the calculation section calculates the audiovisual amount difference between the acquired audiovisual amount in the reference range and the audiovisual amount in the comparison object range. And the generation section generates difference information indicating the audiovisual amount difference. BRIEF DESCRIPTION OF DRAWINGS

[0015] Figure 1 is a system configuration diagram of the audiovisual amount analysis system of the first embodiment.

[0016] Figure 2 is a block diagram showing the hardware configuration of the server device provided in the audiovisual amount analysis system of the first embodiment.

[0017] Figure 3 is a functional block diagram of the server device.

[0018] Figure 4 is a block diagram showing the hardware configuration of the display device provided in the audiovisual amount analysis system of the first embodiment.

[0019] Figure 5 is a flowchart showing the flow of the display operation of the list screen in the audiovisual amount analysis system of the first embodiment.

[0020] Figure 6 is a diagram showing an example of the parameter selection screen in the audiovisual amount analysis system of the first embodiment.

[0021] Figure 7 is a diagram showing an example of the drop-down menu of the parameter selection screen in the audiovisual amount analysis system of the first embodiment.

[0022] Figure 8 is a diagram showing an example of the list screen last displayed at the time of the previous analysis.

[0023] Figure 9 is a diagram showing an example of the list screen displayed by the audiovisual amount analysis system of the first embodiment.

[0024] Figure 10 is a diagram showing an example of the display form in units of seasons in the audiovisual amount analysis system of the first embodiment.

[0025] Figure 11 is a diagram showing the gist of the display form in the audiovisual amount analysis system of the second embodiment.

[0026] Figure 12 is a diagram showing a modification example of the display form in the audiovisual amount analysis system of the second embodiment.

[0027] Figure 13 is a diagram showing a display form in the audiovisual amount analysis system of the third embodiment.

[0028] Explanation of symbols

[0029] 1... television receiver, 2... server device, 3... display device, 4... network, 5... audiovisual information processing section, 11... CPU of server device, 14... HDD, 21... communication control section, 22... storage control section, 23... input processing section, 24... image generation section, 25... display control section, 31... CPU of display device, 36... display section of display device. DETAILED DESCRIPTION

[0030] Hereinafter, the information processing apparatus and the display device of the embodiments of the present application will be described in detail with reference to the drawings.

[0031] [First Embodiment]

[0032] (System configuration)

[0033] Figure 1 is a system configuration diagram of the audiovisual amount analysis system of the first embodiment. As shown in Figure 1 , the audiovisual amount analysis system of the first embodiment is configured by connecting a plurality of television receivers 1 and a server device 2 to each other via a network (NW: Network) 4. Each television receiver 1 includes an audiovisual information processing section 5. The audiovisual information processing 5 generates audiovisual information including a channel number of a channel viewed through the television receiver 1 and an audiovisual time counted in seconds, and transmits the audiovisual information to the server device 2 via the network 4.

[0034] The server device 2 aggregates the audiovisual information from each television receiver 1, generates an "audiovisual amount table" showing an average value (hereinafter simply referred to as "audiovisual amount") of audiovisual amounts corresponding to a range (region, period, time zone, etc.) specified by a user, and generates a "difference table" showing a difference between audiovisual amounts of other ranges specified by the user. Further, the server device 2 generates a "difference chart" showing the first several days of the week and time zones in which the audiovisual amount difference is large, and the last several days of the week and time zones in which the audiovisual amount difference is small. In addition, the time zone refers to a time zone of each time point such as 20 o'clock on Monday, 7 o'clock on Friday, 17 o'clock on Saturday, etc.

[0035] The server device 2 is connected to a display device 3 such as a liquid crystal display, for example, through a cable. The server device 2 transmits the "audiovisual amount table" 41, the "difference table" 42, and the "difference chart" 43, etc. (all refer to FIG. 1) to the display device 3, and the display device 3 displays the "audiovisual amount table" 41, the "difference table" 42, and the "difference chart" 43, etc. on a display section 36. Figure 8The "viewing amount table" 41, the "difference table" 42, and the "difference chart" 43, etc. are transmitted to the display device 3 and displayed in a list. Thereby, it is possible to efficiently analyze the viewing amount, etc.

[0036] In addition, as Figure 1 indicated by a dashed line, the server device 2 and the display device 3 can also be connected to each other via the network 4. At this time, a portable terminal device, a tablet terminal device, or the like can be used as the display device 3.

[0037] In a case where the server device 2 and the display device 3 are connected via the network 4, the display device 3 can also acquire and display, for example, a list screen 45 of the above-described "viewing amount table" 41, "difference table" 42, and "difference chart" 43, etc. generated on the server device 2 side via a web browser (Web browser) (refer to FIG. 6). Figure 8 That is, the generation processing of the list screen 45 can be performed on the server device 2 side, and displayed on the display device 3. Alternatively, each of the image data of the "viewing amount table" 41, "difference table" 42, and "difference chart" 43, etc. can be transmitted from the server device 2 to the display device 3, and the list screen 45 of the "viewing amount table" 41, "difference table" 42, and "difference chart" 43 can be generated and displayed on the display device 3 side.

[0038] (Hardware configuration and functional configuration of server device)

[0039] Figure 2 is a block diagram showing a hardware configuration of the server device 2. As shown in this Figure 2 The server device 2 includes a CPU (Central Processing Unit) 11, a ROM (ReadOnly Memory) 12, a RAM (Random Access Memory) 13, an HDD (Hard Disc Drive) 14, a communication section 15, and an input / output interface (input / output I / F) 16. The input I / F 16 is connected to an operation section 17 such as a keyboard device and a mouse device. Further, the input / output I / F 16 is connected to the above-described display device 3.

[0040] The HDD 14 stores the viewing information collected from the television receiver 1. Further, the HDD 14 stores an information processing program for analyzing the viewing amount. Figure 3 is a functional block diagram showing each function realized by the operation of the CPU 11 based on the information processing program. As shown in this Figure 3As shown, the CPU 11 functions as the communication control section 21, the storage control section 22, the input processing section 23, the image generation section 24, and the display control section 25 by operating based on the information processing program. Also, the CPU 11 functions as the communication control section 21 through the display control section 25, generates the list screen 45 such as the "viewing amount table" 41, the "difference table" 42, and the "difference chart" 43, and performs display control thereof on the display device 3, as described later.

[0041] The communication control section 21 and the input processing section 23 are examples of the acquisition section. Also, the image generation section 24 is an example of the calculation section and the generation section.

[0042] (Hardware configuration of display device)

[0043] Figure 4 is a block diagram showing the hardware configuration of the display device 3. As shown in the figure, the display device 3 includes a CPU 31, a ROM 32, a RAM 33, a communication interface (I / F) 34, an image processing section 35, and a display section 36. The display device 3 displays the above-mentioned list screen 45 on the display section 36 through the cable line and the interface 34 in the case where the display device 3 is connected to the server device 2 through the cable line. Alternatively, the display device 3 displays the list screen 45 wirelessly transmitted from the server device 2 on the display section 36 by performing wireless communication with the server device 2 through the interface 34 in the case where the display device 3 is connected to the server device 2 through the network 4. Figure 4 As shown, the display device 3 includes a CPU 31, a ROM 32, a RAM 33, a communication interface (I / F) 34, an image processing section 35, and a display section 36. The display device 3 displays the above-mentioned list screen 45 on the display section 36 through the cable line and the interface 34 in the case where the display device 3 is connected to the server device 2 through the cable line. Alternatively, the display device 3 displays the list screen 45 wirelessly transmitted from the server device 2 on the display section 36 by performing wireless communication with the server device 2 through the interface 34 in the case where the display device 3 is connected to the server device 2 through the network 4.

[0044] (Action of generating list screen)

[0045] Figure 5 is a flowchart showing the flow of the operation of generating the list screen 45 in the server device 2. Each process of steps S1 through S8 of the flowchart is sequentially executed by the CPU 11 functioning as the communication control section 21 through the display control section 25 based on the information processing program.

[0046] First, the communication control section 21 and the storage control section 22 of the server device 2 shown in Figure 3 The communication control section 21 and the storage control section 22 of the server device 2 shown in store and control the viewing information collected from each television receiver 1 in the HDD 14 until the analysis of the viewing amount is designated. Thus, the HDD 14 generates a database in which the programs, channels, viewing times, and the like viewed by the users of each television receiver 1 are accumulated.

[0047] Next, when the analysis of the viewing amount is designated by the operation section 17 of the server device 2 shown in Figure 2 The input processing section 23 recognizes the designation operation when the analysis of the viewing amount is designated by the operation section 17 of the server device 2 shown in. Also, the image generation section 14 generates a parameter selection screen in step S1. The display control section 25 displays and controls the parameter selection screen generated by the image generation section 14 on the display device 3.

[0048] Figure 6 This is an example diagram showing parameter selection screen 40. As shown... Figure 6 As shown, the screen generation unit 14 generates a parameter selection screen 40, which includes selection bars for "Region", "Base Season", "Channel (CH)", "Population (Demographics)", "Audiovisual Method" and "Comparison Object".

[0049] Each selection bar becomes a drop-down menu, which can be displayed by the user operating a mouse or other device and pointing the cursor at the desired selection bar.

[0050] Figure 7 This is an example diagram showing the drop-down menu of parameter selection screen 40. (See diagram for example.) Figure 7 As shown, for example, the "Region" drop-down menu displays geographical areas such as Kanto, Kinki, and Chukyo. Users can select and manipulate the desired geographical area through the "Region" drop-down menu to analyze audio-visual volume.

[0051] In the baseline season drop-down menu, select the playback period. For example, in the current playback period, the year from January to December is divided into four seasons in three-month increments, referred to as "Season 1, Season 2, Season 3, Season 4," or "Winter, Spring, Summer, Autumn," or "January Season, April Season, July Season, October Season," etc. In the baseline season drop-down menu, select the season corresponding to the desired playback period for the audiovisual analysis, such as "2020 / 07 (=July 2020 season)," "2020 / 04 (=April 2020 season)," or "2020 / 01 (=January 2020 season)," etc.

[0052] In addition, as a variation, as described later, yearly units, monthly units, weekly units, or desired time periods can also be specified as the time periods for analysis.

[0053] In the "Channel (CH)" drop-down menu, select the broadcasting station you wish to analyze. Figure 7 In the examples, you can choose broadcasting stations such as "NBK Broadcasting Station (NBK)", "A Broadcasting Station (A TV Station)", "NBV Broadcasting Station (NBV)", "TNS Broadcasting Station (TNS)" and other terrestrial, satellite, and cable broadcasting stations.

[0054] In the drop-down menu of "Audience (Demographics)", a user layer to be an analysis target of the video-audio amount is selected. Specifically, "All Areas" in which all users in the entire area are designated as an analysis target, "M1" in which male users in the age group of 20 to 34 are designated as an analysis target, and the like can be selected. Also, in the drop-down menu of "Audience (Demographics)", "M2" in which male users in the age group of 35 to 49 are designated as an analysis target, "M3" in which male users in the age group of 50 to 64 are designated as an analysis target, and the like can be selected. Also, in the drop-down menu of "Audience (Demographics)", "M4" in which male users in the age group of 65 to 74 are designated as an analysis target, "F1" in which female users in the age group of 20 to 34 are designated as an analysis target, and the like can be selected.

[0055] In the drop-down menu of "Video-audio method", "Live" in which users who are watching the broadcast program in real time are designated as an analysis target, "Playback" in which users who are watching the broadcast program after recording the broadcast program using a recording device are designated as an analysis target, and the like can be selected. Also, in the drop-down menu of "Video-audio method", "Total" in which users of both "Live (real-time watching)" and "Playback (replay)" described above are designated as an analysis target can be selected.

[0056] In the drop-down menu of "Comparison target", a season to be compared with the video-audio amount of the season selected in the "Reference season" is selected. Specifically, "Same season of last year" in which the same season as the season selected in the "Reference season" in the previous year, "Last season" in which the season before the season selected in the "Reference season", and the like can be selected. Also, for example, "2020 / 04 (April season of 2020)", "2020 / 01 (January season of 2020)", and the like, in which the year and the season to be a comparison target are designated and selected.

[0057] As described above, in step S1, the image generation unit 14 generates such a parameter selection screen 40, and the display control unit 25 displays and controls the parameter selection screen 40 on the display device 3. The user operates the parameter selection screen 40 to designate a season and the like to be analyzed.

[0058] Also, in step S1, a list screen 45 finally displayed at the time of the last analysis, which includes the parameter selection screen 40, can be displayed. Figure 8is a drawing showing an example of the list screen 45 last displayed at the time of the previous analysis. In this case, the storage control section 22 stores and controls the parameter selection screen 40 displayed at the time of the end of the previous analysis in the storage section such as the HDD 14. Also, at the start of a new analysis, the storage control section 22 reads out the list screen 45 including the parameter selection screen 40 from the HDD 14. The display control section 25 displays and controls the read-out list display screen 45 on the display device 3. The user operates the parameter selection screen 40 included in the list screen 45 to specify the region, season, etc. for which analysis is to be performed.

[0059] Next, in step S2, the storage control section 22 reads out the audiovisual information corresponding to the parameters of the region, season, etc. for which analysis is to be performed, which are specified based on the parameter selection screen 40, from the HDD 14.

[0060] In step S3, the storage control section 22 determines whether a comparison object for comparison with the reference season has been selected. In the case where a comparison object has been selected (step S3: YES), in step S4, the storage control section 22 reads out the audiovisual information of the selected comparison object from the HDD 14.

[0061] Next, in step S5, the image generation section 24 compares the audiovisual information of the reference season and the audiovisual information of the comparison object season between the same time periods to calculate the difference therebetween. Also, in step S6, the image generation section 24 generates a "difference table" listing the differences between the same time periods.

[0062] Further, the image generation section 24 generates a "difference chart" charting the first several differences and the last several differences among the differences between the same time periods in step S6. Also, the image generation section 24 generates an "audiovisual amount table" showing the audiovisual amounts for each day and time period within a week in the period specified as the reference season. Also, the image generation section 24 generates a list screen 45 including the "parameter selection screen" 40, the "audiovisual amount table" 41, the "difference table" 42, and the "difference chart" 43 in step S6. The display control section 25 displays and controls this list screen 45 on the display device 3.

[0063] Figure 9 is a drawing showing an example of the list screen 45. This Figure 9 An example of the list screen 45 is one in which the "parameter selection screen" 40, the "audiovisual amount table" 41, the "difference table" 42, and the "difference chart" 43 are arranged in this order from the left end to the right end of the screen and listed.

[0064] (Parameter selection screen)

[0065] This Figure 9The example of parameter selection screen 40 is selecting "Chukyo" as the region and specifying the week of March 9, 2020 (Monday) to March 15, 2020 (Sunday) as the period. Furthermore, Figure 9 The example of parameter selection screen 40 specifies "CTV Broadcasting Station" as the audiovisual channel to be analyzed, and specifies "all regions" as the user layer to be analyzed (i.e., "population"). Furthermore, Figure 9 The example in parameter selection screen 40 is an example of specifying the week of March 2, 2020 (Monday) to March 8, 2020 (Sunday) as the comparison object.

[0066] In addition, Figure 9 In the example described above, the image generation unit 24 distinguishes the display columns for each day and time period of the week in the "Audiovisual Quantity Table 41", "Difference Chart 43", and "Difference Table 42" by color based on the audiovisual quantity or difference. Therefore, the image generation unit 24 generates a parameter selection screen 40, which includes color samples of audiovisual quantity (total value) and color samples of difference (total value difference).

[0067] Specifically, the minimum audiovisual quantity (total value) display bar is grayed out, while the maximum audiovisual quantity is red. Therefore, the color samples for the audiovisual quantity (total value) are displayed in a gradient from left to right: gray → purple → blue → green → yellow → orange → red. Furthermore, near the left end of the color samples for the audiovisual quantity (total value), the lowest audiovisual quantity of the reference cycle, such as "0.00," is displayed, while near the right end, the highest audiovisual quantity of the reference cycle, such as "13.64," is displayed.

[0068] Similarly, in the difference (total difference) display bar, the difference in the direction of increasing audiovisual volume is displayed in red, and the difference in the direction of decreasing audiovisual volume is displayed in blue. Therefore, the color sample of (total difference) is displayed in a gradient from left to right in the order of blue → green → yellow → orange → red. In addition, the lowest difference between the reference period and the comparison period, such as "-3.69", is displayed near the left end of the color sample of the difference (total difference), and the highest difference between the reference period and the comparison period, such as "3.11", is displayed near the right end of the color sample of the difference (total difference).

[0069] Users can visually identify audiovisual quantity and difference based on the color samples of the audiovisual quantity (total value) and the color samples of the difference (total value difference) by observing the following “audiovisual quantity scale” 41, “difference scale” 42 and “difference chart”, based on the color of the display bar in each time period.

[0070] (Audience Rating)

[0071] Next, Figure 9 The illustrated audience rating 41 is an audience rating for 1 week from Monday, March 9, 2020 to Sunday, March 15, 2020. As this Figure 9 As illustrated, the image generation unit 24 calculates the average of the audience ratings for each period from 5 a.m. to 28 p.m. (= 4 a.m.) corresponding to Monday to Sunday, weekdays, Saturday and Sunday, and the whole week, and generates the audience rating 41 displayed in the display column of each period.

[0072] Further, as described above, the image generation unit 24 sets the color of the display column of each period to the color corresponding to the average of the audience ratings as a color sample of the audience ratings (total value). For example, in the case of the example of Figure 9 Since the audience rating of the 20 o'clock period on Sunday is a high audience rating "13.64", the image generation unit 24 sets the display column of this period to red. Also, since the audience rating of the 19 o'clock period on Monday is a high audience rating "13.18", the image generation unit 24 sets the period to a red display column. Further, since the audience rating of the 21 o'clock period on Sunday is a slightly high audience rating "12.50", the image generation unit 24 sets this period to an orange display column.

[0073] On the other hand, since the audience rating of the 27 o'clock (3 a.m.) period on Sunday is a low audience rating "0.00", the image generation unit 24 sets the display column of this period to gray. Further, since the audience rating of the 24 o'clock period on Thursday is a low audience rating "2.35", the image generation unit 24 sets the display column of this period to purple. Further, since the audience rating of the 17 o'clock period on Saturday is a medium audience rating "5.25", the image generation unit 24 sets the display column of this period to green.

[0074] In this way, by setting the color of the display column of each period in the audience rating 41 to the color corresponding to the audience rating, the user can intuitively recognize the audience ratings of each day and period and the like in a week.

[0075] (Difference Table)

[0076] Next, Figure 9 The illustrated difference table 42 is a table showing the difference between the audience ratings of the period designated as the reference period (Monday, March 9, 2020 to Sunday, March 15, 2020) and the period designated as the comparison object (Monday, March 2, 2020 to Sunday, March 8, 2020).

[0077] The image generation section 24 generates a viewing amount table for the period from Monday, March 2, 2020 to Sunday, March 8, 2020, which is designated as a comparison target, on the basis of the audiovisual information stored in the HDD 14. Thus, a viewing amount table for the period from Monday, March 9, 2020 to Sunday, March 15, 2020, and a viewing amount table for the period from Monday, March 2, 2020 to Sunday, March 8, 2020 are generated. Also, the image generation section 24 generates a difference table 42 formed by inputting the viewing amount for each day and each time period in the viewing amount table for the period from Monday, March 9, 2020 to Sunday, March 15, 2020, and the viewing amount for each day and each time period in the viewing amount table for the period from Monday, March 2, 2020 to Sunday, March 8, 2020, into the display column for each day and each time period in a week.

[0078] The difference table 42 is a table showing "how much the viewing amount differs" between the viewing amount in the reference period (in this case, a week) and the viewing amount in the period one week before. In the difference table 42, the time period in which the viewing amount with a negative sign is displayed indicates a time period in which the viewing amount is lower than the time period one week before. Also, in the difference table 42, the time period in which the viewing amount without a negative sign is displayed indicates a time period in which the viewing amount has increased from the time period one week before.

[0079] Also, as the color sample of the difference (the total value difference), the image generation section 24 sets the color of the display column of each time period to a color corresponding to the viewing amount difference, as described above. For example, in the case of the example of Figure 9 In the example of the difference table 42, the image generation section 24 sets the display column of the 20 o'clock time period of Monday to red, since the difference in the viewing amount of this time period has increased greatly to "3.11". Also, the image generation section 24 sets the display column of the 22 o'clock time period of Monday to red, since the difference in the viewing amount of this time period has also increased greatly to "3.05". Also, the image generation section 24 sets the display column of the 21 o'clock time period of Friday to orange, since the difference in the viewing amount of this time period has increased slightly to "1.84".

[0080] On the other hand, the image generation section 24 sets the display column of the 20 o'clock time period of Wednesday to blue, since the difference in the viewing amount of this time period is "-3.69", indicating that the viewing amount has decreased greatly. Also, the image generation section 24 sets the display column of the 22 o'clock time period of Tuesday to light blue, since the difference in the viewing amount of this time period is "-2.17", indicating that the viewing amount has decreased slightly. Also, the image generation section 24 sets the display column of the 22 o'clock time period of Thursday to light light blue, since the difference in the viewing amount of this time period is "-0.61", indicating that the viewing amount has decreased.

[0081] Thus, the difference table 42 is formed in which the display column of each time period is input with the viewing amount in the reference period (in this case, a week) and the viewing amount in the period one week before.Figure 9 In the example, the period from Monday, March 9, 2020 to Sunday, March 15, 2020) and the comparison period (in...) Figure 9 In the example, the difference in audiovisual volume between different time periods (from Monday, March 2, 2020 to Sunday, March 8, 2020) is used. This allows users to easily identify the differences in audiovisual volume between different time periods.

[0082] Furthermore, the display bars for each time period in the difference table 42 are set to colors corresponding to the increase or decrease in audiovisual volume. This allows users to intuitively identify the audiovisual volume for each day and time period of the week.

[0083] (Difference Chart)

[0084] then, Figure 9 The difference chart 43 shown is a bar chart, in which multiple items (the first few items) are displayed side by side, showing the days of the week, time periods and the amount of increase in the difference between the audiovisual quantity shown in the difference table 42 and the specified threshold, and multiple items (the last few items) are displayed side by side, showing the days of the week, time periods and the amount of decrease in the difference between the difference and the specified threshold.

[0085] When generating the aforementioned difference table 42, the image generation unit 24 detects, for example, 15 days of the week and time periods in descending order of the increase in audiovisual volume (positive difference value). Furthermore, the image generation unit 24 detects, for example, 15 days of the week and time periods in descending order of the decrease in audiovisual volume (negative difference value). And, as... Figure 9 As shown, the image generation unit 24 arranges the 15 items (day of the week, time of day, and graphical increase) in descending order of the increase in audiovisual volume, generating a difference chart 43 from top to bottom. Furthermore, the image generation unit 24 arranges the 15 items (day of the week, and graphical decrease) in descending order of the decrease in audiovisual volume, generating another difference chart 43 from bottom to top. Thus, the difference chart 43 is generated, where the top 15 items show the first 15 days of the week and time of day with the increase in audiovisual volume, and the bottom 15 items show the last 15 days of the week and time of day with the decrease in audiovisual volume.

[0086] Further, the image generation section 24 sets the length of each graph to a length corresponding to the increase in the amount of viewing, and displays it with a color corresponding to the increase in the amount of viewing. At this time, the image generation section 24 makes the color attached to the display column of the time period on the difference table 42 and the color attached to the graph on the difference graph the same color on the difference graph. For example, in the case where the display column of the time period is attached with red on the difference table 42, when the graph corresponding to the time period is displayed on the difference graph, the image generation section 24 displays it as a graph of the same red color. Also, in the case where the display column of the time period is attached with blue on the difference table 42, when the graph corresponding to the time period is displayed on the difference graph, the image generation section 24 displays it as a graph of the same blue color.

[0087] That is, the image generation section 24 generates the difference graph 43 using the same definition of colors as that used in the difference table 42. Thereby, when the user views the difference table 42 based on the colors on the difference graph 43, for example, the user can quickly find the day of the week and the time period corresponding to the graph displayed on the difference graph 43 from the difference table 42 at a glance. Thus, the user can easily and quickly analyze the viewing state of the time period corresponding to the graph displayed on the difference graph 43, and the viewing states of the time periods before and after, for example.

[0088] Further, Figure 9 The illustrated difference graph 43 has a center between the left and right as a boundary, and the length of the graph to the right of the center represents the size of the increase in the amount of viewing, and the length of the graph to the left of the center represents the size of the decrease in the amount of viewing.

[0089] In Figure 9 In the case of the illustrated difference graph 43, it is shown that the day of the week and the time period at which the largest increase in the amount of viewing is displayed is the time period of 20 o'clock on Monday. In the difference table 42, the amount of viewing at the time period of 20 o'clock on Monday shows an increase of "3.11". Thus, the image generation section 24 sets the length of the graph to the length of the increase of "3.11", and sets the color of the graph to the same red color as that on the difference table 42.

[0090] Also, Figure 9 The example of the illustrated difference graph 43 shows that the day of the week and the time period at which the fourth largest increase in the amount of viewing is displayed is the time period of 21 o'clock on Friday. In the difference table 42, the amount of viewing at the time period of 21 o'clock on Friday shows an increase of "1.84". Thus, the image generation section 24 sets the length of the graph to the length of the increase of "1.84", and sets the color of the graph to the same red color as that on the difference table 42.

[0091] Also, Figure 9The example of the difference chart 43 shown shows that the day of the week and the time period in which the minimum amount of decrease in the audiovisual amount is displayed is the 20 o'clock time period on Wednesday. In the difference table 42, the audiovisual amount display on the 20 o'clock time period on Wednesday is decreased by "-3.69". Therefore, the image generation section 24 sets the length of the graph to the length of the amount of decrease of "3.69", and sets the color of the graph to the same blue color as the color on the difference table 42.

[0092] Also, Figure 5 The example of the difference chart 43 shown shows that the day of the week and the time period in which the fifth amount of decrease in the audiovisual amount is displayed is the 21 o'clock time period on Wednesday. In the difference table 42, the audiovisual amount display on the 21 o'clock time period on Wednesday is decreased by "-1.81". Therefore, the image generation section 24 sets the length of the graph to the length of the amount of decrease of "-1.81", and sets the color of the graph to the same light blue color as the color on the difference table 42.

[0093] By displaying this difference chart 43, the user can visually recognize the day of the week, the time period, and the amount of increase in the audiovisual amount, and the day of the week, the time period, and the amount of decrease in the audiovisual amount.

[0094] In addition, in Figure 9 In step S3 of the flowchart shown, when it is determined that a comparison target has not been selected (step S3: No), the processing proceeds to step S8, and the image generation section 24 generates a screen composed of the parameter selection screen 40 and the audiovisual amount table 41 as shown in the list screen 45 shown. Figure 9 The screen composed of the parameter selection screen 40 and the audiovisual amount table 41 in the list screen 45 shown. That is, when step S8 is reached, the image generation section 24 generates a screen from which the difference table 42 and the difference chart 43 are removed from the list screen 45 shown. The screen composed of this parameter selection screen 40 and the audiovisual amount table 41 is displayed on the display device 3 by the display control section 25 (step S7). Figure 10

[0095] As a result, the user performs an analysis of the audiovisual amount based on the audiovisual amount table 41.

[0096] (EFFECTS OF THE FIRST EMBODIMENT)

[0097] As is clear from the above description, the audiovisual amount analysis system of the first embodiment, when displaying the audiovisual amount table 41, compares the audiovisual amount of the reference time period and the audiovisual amount of the time period designated as a comparison target in the audiovisual amount table 41, and generates and displays a difference table 42 in which the difference between the two is input for each time period. With this difference table 42, the user can visually recognize the increase and decrease in the audiovisual amount for each time period, and can efficiently analyze the audiovisual amount and the like.

[0098] In addition, the display column for each time period is displayed using a color corresponding to the amount of increase and decrease (the amount of difference) in the audiovisual amount. As a result, the increase and decrease in the audiovisual amount for each time period can be visually recognized by the color. Therefore, the audiovisual amount and the like can be more efficiently analyzed.​

[0099] Further, the audiovisual amount analysis system of the first embodiment extracts, from the difference table 42, time periods in which the number of items of the audiovisual amount increase is large, and time periods in which the number of items of the audiovisual amount decrease is large. Further, a graph of a length corresponding to the extracted increase is generated, and the difference table 43 in which the graphs are arranged in order of the increase from large to small and displayed together with the day of the week and the time period is generated, and a graph of a length corresponding to the extracted decrease is generated, and the difference table 43 in which the graphs are arranged in order of the decrease from large to small and displayed together with the day of the week and the time period is generated. With the difference table 43, the day of the week and the time period in which the increase of the audiovisual amount is large, or the day of the week and the time period in which the decrease of the audiovisual amount is large can be identified at a glance. Therefore, the audiovisual amount and the like can be analyzed more efficiently.

[0100] Further, the color of each graph of the difference table 43 is set to the same color as that on the difference table 42. Thereby, when the user views the difference table 42 based on the color on the difference table 43, for example, the user can quickly find the day of the week and the time period corresponding to the graph displayed on the difference table 43 from the difference table 42 at a glance. Therefore, the audiovisual state of the time period corresponding to the graph displayed on the difference table 43, and the audiovisual state of the time period before and after, for example, can be easily and quickly analyzed, and the audiovisual amount and the like can be efficiently analyzed.

[0101] (First Modification Example)

[0102] The first embodiment described above is an example in which the reference time period and the comparison target time period are specified by "week" as the unit of the total of the audiovisual amount, but the reference time period and the comparison target time period can be specified by "season", "month", or "year", or the like.

[0103] Figure 11 is an example in which the reference time period and the comparison target time period are specified by "season". In this case, the image generation unit 24 generates the audiovisual amount table 41 of the NBV broadcasting station in July 2020, which is specified as the reference season. Further, the image generation unit 24 generates the difference table 42 showing the difference from the audiovisual amount of the NBV broadcasting station in July 2019 (the previous year), which is specified as the comparison target. Further, the image generation unit 24 generates the difference table 43 in which the graphs are charted in order of the increase and decrease of the audiovisual amount, based on the difference table 42. Thereby, the audiovisual amount can be compared in units of seasons, and the same effects as described above can be obtained.

[0104] (Second Modification Example)

[0105] Further, in the above-described first embodiment, the comparison target can be designated for a period of "week" or the like, but can also be designated for "region", "channel", "audience (demographic)", "viewing method". In this case, for example, the viewing amount table 41 of the reference region and the difference table 42 showing the difference between the viewing amounts of the comparison target region are generated and displayed. In any case, the same effects as described above can be obtained.

[0106] [Second Embodiment]

[0107] Next, the viewing amount analysis system of the second embodiment will be described. The above-described first embodiment is an example in which the viewing amount is input in each display column of each period of the day in the viewing amount table 41 for one week, and the increase / decrease value (difference) of the viewing amount is input in each display column of each period of the day in the difference table 42 for one week.

[0108] On the other hand, the viewing amount analysis system of the second embodiment is an example in which both the viewing amount and the difference are input in each display column of each period of the viewing amount table 41. In addition, the above-described first embodiment and the following-described second embodiment differ only in this point. Therefore, only the difference between the two will be described below, and the repeated description will be omitted.

[0109] That is, Figure 11 is a view showing the gist of the display form in the second embodiment. This Figure 11 is a view showing a part of the above-described difference table 42. As shown in this Figure 12 In the case of the second embodiment, when the image generation unit 24 calculates the viewing amount in each period of the day for one week and the difference in the specified period or the like, for example, "10.02 / -0.01", "14.57 / 0.60", or the like, the viewing amount / difference table in which the viewing amount and the difference are both displayed is generated for one display column for each period.

[0110] Further, the image generation unit 24 displays each display column with a color corresponding to the viewing amount or the difference. In addition, the image generation unit 24 can display each display column with a color corresponding to the value of the viewing amount in the display area of the viewing amount, and a color corresponding to the difference in the display area of the difference.

[0111] Thus, the viewing amount and the difference are both displayed in one display column, so it is possible to recognize both the viewing amount and the difference at once without misaligning the line of sight to the left and right tables, and it is possible to perform analysis more efficiently. Further, since it is not necessary to provide a display area for the difference table 42, it is possible to effectively use the entire display area, and it is possible to have the same effects as the above-described first embodiment, such as displaying other objects in the area where the difference table 42 is displayed.

[0112] In addition, as long as the display form of displaying the audiovisual amount and the difference in one display column, it is also possible to display the audiovisual amount in the upper section of the display column and the difference in the lower section of the same display column, or other display forms.

[0113] (Variation)

[0114] Instead of displaying the audiovisual amount and the difference in all display columns for each day and each time period, as shown in Figure 13 for example, it is also possible to input a desired condition such as "upper 15 items (lower 15 items (or upper 15 items and lower 15 items, etc.)", and display only the time periods that satisfy the condition as a table (filtering process). For example, when the condition of "upper 15 items" is input, the image generation section 24 generates and displays a graph in the input columns of "14.75 / 0.60", "11.96 / 0.94", "11.38 / -0.05"... and the like for the upper 15 items. Thereby, the audiovisual amount and the difference required for analysis can be selectively displayed, and thus the audiovisual amount can be efficiently analyzed based on a table with good visibility.

[0115] In addition, this filtering process can be applied to the above-described first embodiment. Thereby, for example, the audiovisual amount table 41 that displays only the upper 15 items and the difference table 42 that displays only the upper 15 items are generated and displayed.

[0116] [Third Embodiment]

[0117] Next, the audiovisual amount analysis system of the third embodiment will be described. This third embodiment is an example of displaying the audiovisual amount and the difference in one difference table (heat map). In addition, the above-described each embodiment differs from the third embodiment described below only in this point. Therefore, only the differences will be described below, and the repeated description will be omitted.

[0118] Figure 13 is a graph showing one example of a heat map that displays the audiovisual amount and the difference in the third embodiment. This ​ is a heat map showing the audiovisual amount of the 2020 July season and the difference in the audiovisual amount of the 2019 July season of the previous year for all regions of the user real-time viewing in all channels in the Kanto region.

[0119] In this heat map, the vertical axis indicates each day from Monday to Sunday, and the horizontal axis indicates the time from 5 o'clock to 28 o'clock (4 o'clock in the morning). The image generation unit 24 generates a slope graph 50 that shows the viewing and listening amount and the difference for each channel for each day and period. The low height position to the high height position of each period area shows the viewing and listening amount of 0.00-15.00, respectively. Therefore, the image generation unit 24 sets the height position corresponding to the size of the viewing and listening amount of the July season of 2019 as the right end portion 50R of the slope graph 50, and sets the height position corresponding to the size of the viewing and listening amount of the July season of 2020 as the left end portion 50L of the slope graph 50. Thereby, the viewing and listening amount of the July season of each year can be displayed, respectively.

[0120] In addition, the image generation unit 24 displays a straight line connecting the right end portion 50R and the left end portion 50L indicating each viewing and listening amount. The slope of this straight line indicates the difference in the viewing and listening amount of the season of each year.

[0121] The image generation unit 24 generates such a slope graph 50 using lines of different kinds (or colors) for each channel. For example, the image generation unit 24 draws the slope graph 50 of the NBK broadcasting station with a straight line, and draws the slope graph 50 of the A television station with a dashed line. In addition, the image generation unit 24 draws the slope graph 50 of the NBV television broadcasting with a thick dashed line, and draws the slope graph 50 of the LX television broadcasting with a double-dot chain line. Furthermore, the image generation unit 24 draws the slope graph 50 of the TNS broadcasting station with a thin dashed line, and draws the slope graph 50 of the TX broadcasting with a thick line.

[0122] Such a heat map using the slope graph 50 can achieve the same effects as described above, for example, since the viewing and listening amount and the difference are displayed in one display column, it is possible to recognize both the viewing and listening amount and the difference at once, it is not necessary to misalign the line of sight to the left and right tables, it is possible to perform efficient analysis, and the like,

[0123] The above embodiment is one example and is not intended to limit the scope of the present application. The present application can be implemented in various other ways, and various omissions, substitutions, modifications can be made within the scope of the gist of the invention.

[0124] For example, in the description of the above embodiment, the difference information is represented by the difference table 42, but for example, it is also possible to list the difference and the like, and it is possible to deliver the difference information in a form other than a table as long as it is possible to deliver it to the user.

[0125] In addition, the color corresponding to the difference in the viewing and listening amount is added as a visual recognition characteristic in the display column, but for example, a font or the like corresponding to the difference in the viewing and listening amount can be added as another visual recognition characteristic.

[0126] These and other embodiments are within the scope and spirit of the application and are disclosed in the following detailed description and appended claims.

Claims

1. An information processing apparatus, comprising: An acquisition unit acquires an amount of viewing and listening in a reference range and an amount of viewing and listening in a comparison target range compared with the reference range, and the reference range includes some or all of: a broadcast period, a broadcast area, a broadcast station, an attribute of a viewer, and a viewing method; a calculation section that calculates a viewing amount difference between a viewing amount in the acquired reference range and a viewing amount in the comparison target range; a generation section that generates difference information that displays the viewing amount in the reference range and the viewing amount difference corresponding to each viewing amount by setting a height position indicating the viewing amount in the reference range as one end portion, setting a height position indicating the viewing amount difference corresponding to each viewing amount as the other end portion, and connecting each end portion to each other with a line, wherein the difference information includes: a prescribed number of viewing amounts in which an increase in difference value is greater than a threshold value, and a prescribed number of viewing amounts in which a decrease in difference value is greater than a threshold value, among the viewing amount differences.

2. The information processing apparatus according to claim 1, wherein the generation section adds a visual recognition characteristic corresponding to the viewing amount difference to the difference information.

3. The information processing apparatus according to claim 1 or 2, wherein the generation section generates viewing amount information indicating the viewing amount in the reference range, which is displayed together with the difference information.

4. The information processing apparatus according to claim 3, wherein the generation section adds a visual recognition characteristic corresponding to the value of the viewing amount in the reference range to the viewing amount information indicating the viewing amount in the reference range.

5. The information processing apparatus according to claim 1, wherein the generation section displays a difference chart that charts the prescribed number of viewing amounts in which the increase in difference value is greater than the threshold value, and the prescribed number of viewing amounts in which the decrease in difference value is greater than the threshold value, among the viewing amount differences in the difference information, together with the difference information.

6. The information processing apparatus according to claim 1, wherein the generation section adds a visual recognition characteristic corresponding to the increase in viewing amount, or a visual recognition characteristic corresponding to the decrease in viewing amount.

7. The information processing apparatus according to claim 1, wherein the generation section generates difference information that displays the viewing amount in the reference range and the viewing amount difference corresponding to each viewing amount side by side.

8. The information processing apparatus according to claim 7, wherein the generation section adds at least a visual recognition characteristic corresponding to the viewing amount difference to the viewing amount in the reference range and the viewing amount difference corresponding to each viewing amount displayed side by side.

9. The information processing apparatus according to claim 1, wherein the generation section adds a visual recognition characteristic indicating the viewing amount corresponding to the broadcast station to the slope chart.

10. The information processing apparatus of any one of claims 1-9, wherein the generation section adds at least color as a visual recognition characteristic to the difference information. 11.A display device that displays difference information generated by the information processing apparatus according to any one of claims 1 to 9.

Images