An advertisement detail page display method, device and electronic equipment

Abstract

The embodiment of the present application provides a kind of advertisement detail page display method, device and electronic equipment, it is related to internet technical field.The method is applied to the client of target advertisement, comprising: when the advertisement material of target advertisement starts to show or in the process of showing, it is determined whether the display instruction of the advertisement detail page of target advertisement is obtained;If yes, then the display mode of the preset advertisement material and advertisement detail page is obtained;Wherein, display mode includes: in the process of showing advertisement material and advertisement detail page, the mode that advertisement detail page does not completely shield advertisement material;According to display mode, advertisement material and advertisement detail page are shown.Compared with prior art, the scheme provided by the embodiment of the present application can improve the display rate of advertisement detail page.

Description

Technical Field

[0001] The present invention relates to the field of Internet technology, and in particular to a method, device and electronic device for displaying an advertisement detail page. Background Art

[0002] As more and more users use various mobile apps for activities like shopping, watching videos, and browsing news, advertising on these apps has become a common marketing tool. Ads placed on mobile apps typically consist of two parts: creative content (including video and images) and a detailed ad page. The creative content includes detailed information about the ad's content.

[0003] In the related art, usually, when playing an advertisement, the client only plays the advertising material of the advertisement, and only when receiving an instruction from the user to display the advertisement detail page, will the advertisement detail page of the advertisement be displayed.

[0004] However, in the above-mentioned related technologies, the advertisement details page is usually displayed in full screen. Therefore, during the display process of the advertisement details page, the advertisement details page will block the advertisement's advertising material, affecting the user experience, reducing the user's willingness to obtain the advertisement details page, and thus resulting in a low display rate of the advertisement details page. Summary of the Invention

[0005] The purpose of the embodiments of the present invention is to provide a method, device, and electronic device for displaying an advertisement detail page to improve the display rate of the advertisement detail page. The specific technical solution is as follows:

[0006] In a first aspect of the present invention, a method for displaying an advertisement details page is provided, which is applied to a client. The method includes:

[0007] When the advertising material of the target advertisement starts to be displayed or during the display process, determining whether a display instruction of the advertisement details page of the target advertisement is obtained;

[0008] If so, a preset display method of the advertising material and the advertising details page is obtained; wherein the display method includes: during the display of the advertising material and the advertising details page, the advertising details page does not completely cover the advertising material;

[0009] The advertising material and the advertising details page are displayed according to the display method.

[0010] Optionally, in a specific embodiment, the step of determining whether a display instruction for the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process includes:

[0011] The display instruction of the advertisement detail page is obtained when the display instruction of the advertisement material is obtained, or whether a specified operation of a user is detected during the display of the advertisement material, wherein the specified operation is an operation of the user requesting to display the advertisement detail page, and if yes, the display instruction of the advertisement detail page is obtained.

[0012] Optionally, in a specific manner, the display mode comprises:

[0013] The advertisement material and the advertisement detail page are displayed in the display interface of the client without overlapping each other, or the advertisement material is displayed in full screen, and the advertisement detail page is displayed above the advertisement material in an area smaller than the display area of the display interface.

[0014] Optionally, in a specific manner, in the case that the advertisement material is displayed in full screen and the advertisement detail page is displayed above the advertisement material in an area smaller than the display area of the display interface, the advertisement detail page is displayed on a mask layer arranged above the advertisement material.

[0015] Optionally, in a specific manner, the step of obtaining the preset display mode of the advertisement material and the advertisement detail page further comprises:

[0016] Obtaining a target account currently logged in by the client;

[0017] Determining the display mode of the advertisement material and the advertisement detail page corresponding to the target account.

[0018] Optionally, in a specific manner, before the step of determining whether the display instruction of the advertisement detail page of the target advertisement is obtained when or during the display of the advertisement material of the target advertisement, the method further comprises:

[0019] Obtaining the display mode of the advertisement detail page of the target advertisement corresponding to the target account sent by a server, and storing the display mode, wherein the display mode is determined by the server based on historical operation data of a user corresponding to the target account;

[0020] The step of determining the display mode of the advertisement material and the advertisement detail page corresponding to the target account comprises:

[0021] Obtaining the display mode sent by the server stored in advance.

[0022] Optionally, in a specific manner, the step of determining the display mode of the advertisement material and the advertisement detail page corresponding to the target account comprises:

[0023] Sending the target account to the server, so that the server determines a display mode of the advertisement details page of the target advertisement corresponding to the target account, and sends the display mode of the advertisement details page to the client;

[0024] Receive the display mode of the advertisement details page sent by the server.

[0025] In a second aspect of the present invention, a device for displaying an advertisement details page is provided, which is applied to a client. The device includes:

[0026] a determination module, configured to determine whether a display instruction for the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process; and if so, trigger a first acquisition module;

[0027] The first acquisition module is configured to acquire a preset display method for the advertising material and the advertising details page; wherein the display method includes: during the display of the advertising material and the advertising details page, the advertising details page does not completely cover the advertising material;

[0028] A display module is used to display the advertising material and the advertising details page according to the display method.

[0029] Optionally, in a specific manner, the determining module is specifically configured to:

[0030] When the display instruction of the advertising material is obtained, it is determined that the display instruction of the advertising details page is obtained; or, during the display process of the advertising material, it is determined whether a user's specified operation is detected; wherein the specified operation is an operation in which the user requests to display the advertising details page; if so, it is determined that the display instruction of the advertising details page is obtained.

[0031] Optionally, in a specific embodiment, the display method includes:

[0032] The advertising material and the advertising details page are displayed on the display interface of the client without overlapping each other; or the advertising material is displayed in full screen, and the advertising details page is displayed above the advertising material in a display area smaller than the display interface.

[0033] Optionally, in a specific method, when the advertising material is displayed in the full screen and the advertising details page is displayed above the advertising material in a display area smaller than the display interface, the advertising details page is displayed on a mask layer set on the upper layer of the advertising material.

[0034] Optionally, in a specific embodiment, the first acquisition module further includes:

[0035] An account acquisition submodule is used to obtain the target account currently logged in by the client;

[0036] The method determination submodule is used to determine the display method of the advertising material and the advertising details page corresponding to the target account.

[0037] Optionally, in a specific embodiment, the device further includes:

[0038] a second acquisition module configured to acquire, before determining whether a display instruction for the advertisement details page of the target advertisement has been obtained, a display mode for the advertisement details page of the target advertisement corresponding to the target account sent by the server when the advertisement material of the target advertisement begins to be displayed or during the display process, and to store the display mode; wherein the display mode is determined by the server based on historical operation data of the user corresponding to the target account;

[0039] The method determines that the submodule is specifically used for:

[0040] The pre-stored display mode sent by the server is obtained.

[0041] Optionally, in a specific manner, the manner determines that the submodule is specifically used for:

[0042] Sending the target account to the server, so that the server determines a display mode of the advertisement details page of the target advertisement corresponding to the target account, and sends the display mode of the advertisement details page to the client;

[0043] Receive the display mode of the advertisement details page sent by the server.

[0044] In a third aspect of the present invention, an electronic device is provided, comprising a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory communicate with each other via the communication bus;

[0045] Memory for storing computer programs;

[0046] The processor is configured to implement any of the above-mentioned methods for displaying the advertisement details page when executing the program stored in the memory.

[0047] In another aspect of the present invention, a computer-readable storage medium is provided, wherein a computer program is stored in the computer-readable storage medium. When the computer program is executed by a processor, any of the above-mentioned methods for displaying advertisement details pages is implemented.

[0048] In another aspect of the present invention, a computer program product comprising instructions is provided, which, when executed on a computer, enables the computer to execute any of the above-described methods for displaying advertisement details pages.

[0049] Beneficial effects of the embodiments of the present invention:

[0050] As can be seen from the above, by applying the solution provided by the embodiment of the present invention, it is possible to determine whether the display instruction of the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process; if so, obtain the preset display method of the advertisement material and the advertisement details page; wherein the display method includes: during the display process of the advertisement material and the advertisement details page, the advertisement details page does not completely cover the advertisement material; and display the advertisement material and the advertisement details page according to the display method.

[0051] Based on this, the solution provided by the embodiment of the present invention is applied. When displaying the advertisement details page, the advertisement details page is displayed in a manner that does not completely block the advertisement material. In this way, when displaying the advertisement details page, the advertisement material can be avoided from being completely blocked, thereby increasing the user's willingness to obtain the advertisement details page and, thereby, increasing the display rate of the advertisement details page. BRIEF DESCRIPTION OF THE DRAWINGS

[0052] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the following briefly introduces the drawings required for describing the embodiments or the prior art.

[0053] Figure 1 A flowchart of a method for displaying an advertisement details page according to an embodiment of the present invention;

[0054] Figures 2(a)-2(f) They are schematic diagrams of a specific example of a method for displaying an advertisement details page according to an embodiment of the present invention;

[0055] Figure 3 Schematic diagram of another specific example of the method for displaying advertisement details page in an embodiment of the present invention;

[0056] Figure 4 Schematic diagram of another specific example of the method for displaying advertisement details page in an embodiment of the present invention;

[0057] Figure 5 Schematic diagram of a specific implementation of step S102 in an embodiment of the present invention;

[0058] Figure 6 2 is another flow chart of a method for displaying an advertisement details page according to an embodiment of the present invention;

[0059] Figure 7 This is a flowchart of a specific example of a method for displaying an advertisement details page according to an embodiment of the present invention;

[0060] Figure 8 This is a structural diagram of an advertisement details page display device according to an embodiment of the present invention;

[0061] Figure 9 A schematic structural diagram of an electronic device provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0062] The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.

[0063] In related technologies, when a client plays an ad, it typically only plays the ad creative. The ad details page is only displayed upon receiving a user instruction to do so. However, in these related technologies, the ad details page is typically displayed full-screen. Consequently, during the display of the ad details page, the ad creative is obscured, affecting the user experience and reducing the user's willingness to access the ad details page. Consequently, this results in a low display rate for the ad details page.

[0064] In order to solve the above technical problems, an embodiment of the present invention provides a method for displaying an advertisement details page.

[0065] This method can be applied to clients that have a need to display an advertising details page, and the client is installed in various electronic devices such as mobile phones, laptops, desktop computers, outdoor curtain walls, etc.

[0066] An advertisement details page display method provided by an embodiment of the present invention may include the following steps:

[0067] When the advertising material of the target advertisement starts to be displayed or during the display process, determining whether a display instruction of the advertisement details page of the target advertisement is obtained;

[0068] If so, a preset display method of the advertising material and the advertising details page is obtained; wherein the display method includes: during the display of the advertising material and the advertising details page, the advertising details page does not completely cover the advertising material;

[0069] The advertising material and the advertising details page are displayed according to the display method.

[0070] It can be seen that the scheme provided by the embodiment of the application can determine whether the display instruction of the advertisement detail page of the target advertisement is acquired when the advertisement material of the target advertisement starts to be displayed or in the display process; if yes, the preset display mode of the advertisement material and the advertisement detail page is acquired; wherein the display mode comprises a mode that the advertisement detail page does not completely shield the advertisement material in the display process of the advertisement material and the advertisement detail page; and the advertisement material and the advertisement detail page are displayed according to the display mode.

[0071] Therefore, according to the scheme provided by the embodiment of the application, the advertisement detail page is displayed according to the display mode that the advertisement detail page does not completely shield the advertisement material when the advertisement detail page is displayed, so that the advertisement material can be completely shielded when the advertisement detail page is displayed, the willingness of the user to acquire the advertisement detail page is improved, and the display rate of the advertisement detail page is improved.

[0072] The advertisement detail page display method provided by the embodiment of the application will be described in detail below with reference to the accompanying drawings.

[0073] Figure 1 The flowchart of the advertisement detail page display method provided by the embodiment of the application is shown in FIG. 1. Figure 1 The method can comprise the following steps S101-S103.

[0074] S101: determining whether the display instruction of the advertisement detail page of the target advertisement is acquired when the advertisement material of the target advertisement starts to be displayed or in the display process; if yes, performing step S102;

[0075] When the advertisement material of the target advertisement starts to be displayed or in the display process of the advertisement material, it is determined whether the display instruction of the advertisement detail page of the target advertisement is acquired by the client. Furthermore, when it is determined that the display instruction of the advertisement detail page of the target advertisement is acquired by the client, the display mode of the advertisement detail page of the target advertisement can be acquired; when it is determined that the display instruction of the advertisement detail page of the target advertisement is not acquired by the client, the above advertisement material is continuously displayed.

[0076] The target advertisement comprises two parts of the advertisement material and the advertisement detail page. The advertisement material can comprise an advertisement video and an advertisement picture, if the advertisement material is an advertisement video, the display mode of the advertisement material is to play the advertisement video; the advertisement detail page is detailed information of the advertised content of the target advertisement, comprising detailed introduction of the advertised content, a link for purchasing the advertised content, and the like.

[0077] For example, the target advertisement is an advertisement of a product, the advertisement material is an advertisement video of the product, and the advertisement detail page is a detailed introduction and a purchase link of the product.

[0078] The display instruction of the advertisement details page of the target advertisement may be obtained when the advertisement material of the target advertisement starts to be displayed, or may be obtained during the display process of the advertisement material of the target advertisement.

[0079] After determining that the display instruction for the target advertisement's advertisement details page has been obtained, the client may respond to the display instruction by displaying the target advertisement's advertisement details page on the display interface. Prior to displaying the target advertisement's advertisement details page, a display method for the advertisement details page may be determined. Therefore, upon determining that the client has obtained the display instruction for the target advertisement's advertisement details page, subsequent step S102 may be executed to obtain a preset advertising material and display method for the advertisement details page.

[0080] Optionally, in a specific implementation, the above step S101 may include step 11:

[0081] Step 11: When the display instruction of the advertising material is obtained, determine whether the display instruction of the advertisement detail page is obtained.

[0082] In this specific implementation, the ad creative and the ad details page are displayed simultaneously. Therefore, the display instructions for the ad creative are the same as the display instructions for the ad details page. This means that when the display instructions for the ad creative are obtained for the target ad, the display instructions for the ad details page are also obtained.

[0083] For example, based on historical user operation data, ad content requirements, etc., the ad display method can be determined to display both the ad creative and the ad details page. Thus, when the display instruction for the ad creative of the target ad is obtained, the display instruction for the ad details page can be determined to be obtained at the same time.

[0084] Exemplarily, the target advertisement is a splash screen advertisement of the client, and the display method of the target advertisement is to display the advertising material and the advertisement details page at the same time. Furthermore, the startup instruction of the client is the display instruction of the advertisement, that is, the startup instruction of the client is the display instruction of the advertising material and the advertisement details page of the target advertisement. Based on this, when the operation of the user opening the client is detected, it is determined that the startup instruction of the client has been obtained, and at the same time, it is determined that the display instruction of the advertising material and the advertisement details page of the target advertisement has been obtained. Furthermore, the display method of the advertising material and the advertisement details page of the target advertisement can be determined, and the advertising material and the advertisement details page of the target advertisement can be displayed simultaneously according to the above display method. In this way, after the advertising material and the advertisement details page of the target advertisement are displayed, the homepage of the client can be displayed.

[0085] Exemplarily, the target advertisement is the starting advertisement of a film or television video, and the display method of the target advertisement is to simultaneously display the advertising material and the advertising details page. Furthermore, the start playback instruction of the film or television video is the display instruction of the advertisement, that is, the startup instruction of the client is the display instruction of the advertising material and the advertising details page of the target advertisement. Based on this, when it is detected that the user clicks the start playback button of the film or television video, it is determined that the start playback instruction of the film or television video has been obtained, and at the same time, it is determined that the display instruction of the advertising material and the advertising details page of the target advertisement has been obtained. Furthermore, the display method of the advertising material and the advertising details page of the target advertisement can be determined, and the advertising material and the advertising details page of the target advertisement can be displayed simultaneously according to the above display method. In this way, after the advertising material and the advertising details page of the target advertisement are displayed, the film or television video can be played.

[0086] Exemplarily, the target advertisement is an interstitial advertisement at a preset moment of a film or television video, and the display method of the target advertisement is to display the advertising material and the advertisement details page at the same time. Furthermore, when the film or television video is played to the preset moment, it can be determined that the start playback instruction of the film or television video has been obtained, and at the same time, it can be determined that the display instruction of the advertising material of the target advertisement and the display instruction of the advertisement details page of the target advertisement have been obtained. Based on this, when it is detected that the film or television video is played to the preset moment, it can be determined that the display instruction of the advertising material of the target advertisement and the display instruction of the advertisement details page of the target advertisement have been obtained. Furthermore, the display method of the advertising material and the advertisement details page of the target advertisement can be determined, and the advertising material and the advertisement details page of the target advertisement can be displayed simultaneously according to the above display method. In this way, after the advertising material and the advertisement details page of the target advertisement are displayed, the film or television video can continue to be played.

[0087] Optionally, in a specific implementation, the above step S101 may include steps 21-22:

[0088] Step 21: During the display of the advertising material, determine whether a user's designated operation is detected; wherein the designated operation is an operation in which the user requests to display the advertising details page; if so, execute step 22;

[0089] Step 22: Confirm that the display instruction of the ad details page has been obtained.

[0090] In this specific implementation, the instructions for displaying the ad creative and the instructions for displaying the ad details page are different. Typically, the ad details page is displayed after the ad creative begins displaying. Therefore, upon receiving an instruction to display the ad creative for a target ad, the client can respond to the instruction by displaying the ad creative for the target ad on the display interface. During the display of the ad creative, the client determines whether the user's request to display the ad details page has been received.

[0091] If it is determined that a user has requested the display of an ad detail page, a display instruction for the ad detail page can be generated, thereby confirming that the display instruction for the ad detail page has been obtained. Furthermore, in response to the generated display instruction for the ad detail page, a display method for the ad detail page can be determined, and the advertising material of the target ad can be displayed on the display interface.

[0092] The designated operation may be clicking on the display area of ​​the advertising material, for example, clicking on any location on the display interface of the advertising material, or clicking on a button labeled "Ad Details Page" on the display interface of the advertising material. The designated operation may also be entering a field on the client's display interface requesting the display of the advertising details page. All of these are reasonable and are not specifically limited in the embodiments of the present invention.

[0093] For example, during the process of playing a film or TV video on the client, the advertising material of the target advertisement is displayed. During the display of the advertising material, it is detected that the user clicks on the display interface of the advertising material, and it is determined that the display instruction of the advertisement details page has been obtained.

[0094] S102: Obtaining preset advertising materials and display methods for the advertising details page;

[0095] The display method includes: during the display of the ad creative and the ad details page, the ad details page does not completely cover the ad creative;

[0096] After determining that the client has obtained the display instruction of the advertisement details page of the target advertisement, the display method of the advertisement material and the advertisement details page can be obtained, and then the display instruction can be responded to by displaying the advertisement details page according to the above display method.

[0097] The above-mentioned display method includes: a pre-set method in which the advertising details page does not completely cover the advertising material during the display of the advertising material and the advertising details page.

[0098] Optionally, in a specific implementation, the display method of the above-mentioned advertisement details page may include step 31:

[0099] Step 31: Display the advertising material and the advertising details page on the client's display interface without overlapping each other.

[0100] In this specific implementation, when displaying the advertising creative and the ad details page, the advertising creative and the ad details page may be displayed in a non-overlapping manner on the display page of the client.

[0101] Optionally, when using the entire display interface to display advertising creatives and ad details pages, the respective display areas of the advertising creatives and ad details pages can be tiled in the client's display interface in a preset shape and preset size without obstructing each other, so that the advertising creatives and ad details pages cover the entire display interface of the client.

[0102] Among them, the above-mentioned preset shape can be a rectangle, a square, or any other shape; the above-mentioned preset size is the size of the above-mentioned display area, corresponding to the preset shape. When the preset shape is a rectangle, the preset size can be 3 cm in length and 2 cm in width; when the preset shape is a square, the preset size can be 4 cm in length. This is all reasonable and is not specifically limited in the present invention.

[0103] As shown in Figure 2(a), the advertising material and the advertising details page are displayed according to a preset rectangular display area, and the display area of ​​the advertising material and the display area of ​​the advertising details page are laid out on the display interface of the client without blocking each other, and the advertising material and the advertising details page cover the entire display interface of the client.

[0104] Optionally, during the playback of a film or video, part of the client's display interface can be used to display advertising creatives and an ad details page. The respective display areas of the advertising creatives and the ad details page can be placed on the client's display interface in a preset shape and size, without obstructing each other, and the advertising creatives and ad details page cover part of the client's display interface. In this way, during the playback of a film or video, the advertising creatives and ad details page can be displayed without interrupting the playback of the film or video, thereby not interrupting the user's viewing process and increasing the user's willingness to click on and view the ad details page.

[0105] As shown in FIG2( b ), when a user is watching a film or TV video, the display area of ​​the film or TV video, the display area of ​​the advertising material, and the display area of ​​the advertisement details page are placed on the display interface of the client without blocking each other.

[0106] As shown in Figure 2(c), when the display area of ​​the film and television video is the entire display interface, the display area of ​​the advertising material is placed in the display area of ​​the film and television video. When it is detected that the user clicks on the advertising material, the display area of ​​the film and television video can be reduced, and the display area of ​​the advertising details page and the display area of ​​the film and television video can be placed on the display interface of the client without blocking each other.

[0107] As shown in Figure 2(d), when the user uses half the screen to view the advertising material, the display area of ​​the ad details page is placed below the display area of ​​the advertising material, and is tiled on the entire display interface without blocking the display area of ​​the advertising material.

[0108] As shown in Figure 2(e), when the user uses half screen to watch the advertising material, the display area of ​​the advertising details page is placed below the display area of ​​the advertising material, so that the display area of ​​the film and television video, the display area of ​​the advertising details page and the display area of ​​the advertising material are placed on the display interface of the client without blocking each other.

[0109] Optionally, a mask is set above the area of ​​the display interface except the display area of ​​the advertising material, and the advertisement details page is displayed on the mask, and the content displayed on the display interface below can be seen through the mask.

[0110] As shown in FIG2(f), a mask is set above the film and television video display area, and the advertisement details page is displayed on the mask. Through the mask, the content of the film and television video display below can still be seen.

[0111] Optionally, in a specific implementation, the display method of the above-mentioned advertisement details page may include the following step 41:

[0112] Step 41: Display the advertising creative in full screen, and display the advertising details page above the advertising creative in a display area smaller than the display interface.

[0113] When the advertising material of the above-mentioned target advertisement is displayed in full screen, it is determined that the client has obtained the display instruction of the advertisement details page of the target advertisement. The display area of ​​the advertisement details page can be set according to an area smaller than the display interface, and the display area of ​​the advertisement details page can be placed above the display area of ​​the advertising material.

[0114] At this time, since the display area of ​​the advertising material is the display interface of all clients, the display area of ​​the advertising details page is smaller than the display area of ​​the above advertising material, so the display area of ​​the advertising details page will partially block the display area of ​​the above advertising material.

[0115] like Figure 3 As shown, the display area of ​​the advertising material is the display interface of the client. The display area of ​​the advertisement details page is set to an area smaller than the display interface, and the display area of ​​the advertisement details page is placed above the advertising material. At this time, the display area of ​​the advertisement details page partially blocks the display area of ​​the advertising material.

[0116] However, when the transparency of the display area of ​​the ad details page is set to not 0, part of the ad creative covered by the ad details page can still be seen when the ad details page is displayed above the ad creative.

[0117] Optionally, in a specific implementation, the advertising creative is displayed in full screen, and the advertising details page is displayed above the advertising creative in a display area smaller than the display interface, and the advertising details page is displayed on a mask layer set above the advertising creative.

[0118] In this specific implementation, when the advertising material of the target advertisement is displayed full-screen, if it is determined that the client has obtained a display instruction for the advertisement details page of the target advertisement, a display area for the advertisement details page can be set to an area smaller than the display interface, and the display area of ​​the advertisement details page can be placed above the display area of ​​the advertising material. To prevent the display area of ​​the advertisement details page from obscuring the display area of ​​the underlying advertising material, a mask layer with an area equal to the display area of ​​the advertisement details page can be set above the advertising material, and the mask layer can be used as the display area of ​​the advertisement details page, and the advertisement details page can be displayed on the mask layer.

[0119] like Figure 4 As shown, a mask is set above the advertising material, and the advertisement details page is displayed on the mask. Through the mask, the content displayed in the advertising material display area below the mask can be seen.

[0120] S103: Display the advertising material and the advertising details page according to the display method.

[0121] After determining that the client has obtained the display instruction of the advertisement detail page of the target advertisement, the preset display method of the advertisement material and the advertisement detail page is obtained, and the advertisement material and the advertisement detail page of the target advertisement are displayed according to the above display method.

[0122] Optionally, the target ad's creative and ad details page are displayed in the same manner as described above. When the creative and ad details page are displayed, the creative and ad details page are automatically closed. For example, an ad creative can be played midway through a video, while the ad details page is displayed. When the creative finishes playing, the creative and ad details page are closed.

[0123] Optionally, the target ad's creative and ad details page can be displayed in the aforementioned display method. During the display of the target ad's creative and ad details page, if a user closes the ad details page, the ad details page can be closed. For example, an ad creative can be played midway through a video while the ad details page is displayed. If a user closes the ad details page while the ad creative is playing, the ad details page can be closed.

[0124] As can be seen from the above, by applying the solution provided by the embodiment of the present invention, it is possible to determine whether the display instruction of the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process; if so, obtain the preset display method of the advertisement material and the advertisement details page; wherein the display method includes: during the display process of the advertisement material and the advertisement details page, the advertisement details page does not completely cover the advertisement material; and display the advertisement material and the advertisement details page according to the display method.

[0125] Based on this, the solution provided by the embodiment of the present invention is applied. When displaying the advertisement details page, the advertisement details page is displayed in a manner that does not completely block the advertisement material. In this way, when displaying the advertisement details page, the advertisement material can be avoided from being completely blocked, thereby increasing the user's willingness to obtain the advertisement details page and, thereby, increasing the display rate of the advertisement details page.

[0126] When setting the display method for advertising creatives and ad details pages, you can set the display method for advertising creatives and ad details pages corresponding to each account logged into the client, or set the display method for advertising creatives and ad details pages corresponding to each device equipped with the client. You can also set the display method for advertising creatives and ad details pages corresponding to each advertisement. All of these are reasonable and are not specifically limited in the embodiments of the present invention.

[0127] Optionally, in a specific implementation, such as Figure 5 As shown, the above step S102, obtaining the preset display mode of the advertising material and the advertising details page, may also include the following steps S1021-S1022:

[0128] S1021: Get the target account currently logged in by the client;

[0129] S1022: Determine the display method of the advertising material and the advertising details page corresponding to the target account.

[0130] In this specific implementation, when setting the display method for ad creatives and ad detail pages, the display method for the ad creatives and ad detail pages corresponding to each account logged into the client can be set. Upon determining that the client has received a display instruction for the ad detail page of a target ad, the client's currently logged-in account can be obtained and used as the target account. Furthermore, the display method for the ad creatives and ad detail pages corresponding to the target account is determined.

[0131] Among them, the display method of the advertising material and the advertising details page corresponding to the account can be obtained from the correspondence between the account and the display method of the advertising material and the advertising details page stored in the client; the above account can also be sent to the server so that the server determines the display method of the advertising material and the advertising details page corresponding to the account, and returns the above display method to the client.

[0132] Optionally, for each account logged into the client, an algorithm model is used to analyze the historical operation data corresponding to the account, determine the display method of the advertising creatives and ad details page corresponding to the account, establish a correspondence between the account and the display method of the advertising creatives and ad details page corresponding to the account, and store the above correspondence in the client. In this way, after detecting that the account has logged into the client, the display method of the advertising creatives and ad details page corresponding to the account can be obtained from the above correspondence stored in the client, and the advertising creatives and ad details page can be displayed according to the above display method.

[0133] For example, the historical operation data corresponding to account A indicates that the user clicked to view the ad details page multiple times while logged into account A and purchased related products on the ad details page multiple times. After algorithmic model analysis, it was determined that the display method for the ad creative and ad details page corresponding to account A is to have the display areas of the ad creative and ad details page tiled on the client's display page without obstructing each other. The historical operation data corresponding to account B indicates that the user typically used half-screen display when logged into account B and clicked to view the ad details page after viewing the entire content of the ad creative. After algorithmic model analysis, it was determined that the display method for the ad creative and ad details page corresponding to account B is to place the display area of ​​the ad details page below the ad creative display area and tile it across the entire display interface without obstructing the display area of ​​the ad creative. The historical operation data corresponding to account C indicates that the user typically used full-screen display when logged into account C, repeatedly viewed the ad creative multiple times, and occasionally clicked to view the ad details page. After algorithmic model analysis, it was determined that the display method for the ad creative and ad details page corresponding to account C is to set an overlay above the ad creative display area, and display the ad details page on the overlay.

[0134] The client stores the display methods of the advertising creatives and advertising details pages corresponding to accounts A, B, and C. When it is determined that the client has obtained a display instruction for the advertising details page of the target advertisement, the target account currently logged in by the client can be obtained. When it is obtained that the currently logged-in account is account A, account A is used as the target account, and the display methods of the advertising creatives and advertising details pages corresponding to account A are used. Then, according to the above display method, the display areas of the advertising creatives and advertising details pages are tiled on the display page of the client without obstructing each other. When it is obtained that the currently logged-in account is account B, account B is used as the target account, and the display methods of the advertising creatives and advertising details pages corresponding to account B are used. Then, according to the above display method, the display area of ​​the advertising details page is placed below the display area of ​​the advertising creatives, and tiled on the entire display interface without obstructing each other with the display area of ​​the advertising creatives. When it is obtained that the currently logged-in account is account C, account C is used as the target account, and the display methods of the advertising creatives and advertising details pages corresponding to account C are used. Then, according to the above display method, a mask layer is set above the display area of ​​the advertising creatives, and the advertising details page is displayed on the mask layer.

[0135] Optionally, for each account, the server can use an algorithm model to analyze the historical operation data corresponding to the account, determine the display method of the advertising creative and ad details page corresponding to the account, establish a correspondence between the account and the display method of the advertising creative and ad details page corresponding to the account, and store the above correspondence. When it is determined that the client has obtained the display instruction of the ad details page of the target ad, the target account currently logged in by the client can be obtained and the above target account can be sent to the server. The server will search for the display method of the advertising creative and ad details page of the target account and send the above display method to the client.

[0136] For example, the historical operation data corresponding to account D indicates that the user often uses the half-screen display mode when logging into account D, and clicks to view the ad details page when viewing the display content of the ad creative. After algorithm model analysis, it is determined that the display mode of the ad creative and ad details page corresponding to account D is to place the display area of ​​the ad details page below the ad creative display area, and the display areas of the ad creative and ad details page are tiled on the client's display page without blocking each other.

[0137] When it is determined that the client has obtained a display instruction for the ad details page of the target ad, the target account currently logged in by the client can be obtained. When the currently logged-in account is obtained as account D, account D is used as the target account and sent to the server. Based on the stored correspondence between accounts and the display methods of the ad creatives and ad details pages corresponding to accounts, the server searches for the correspondence between the ad creatives and ad details page display methods corresponding to account D, and sends the aforementioned display methods to the client, so that the client displays the ad creatives and ad details page according to the aforementioned display methods.

[0138] Optionally, in a specific implementation, such as Figure 6 As shown, in the above step S101, when the advertising material of the target advertisement starts to be displayed or during the display process, before determining whether the display instruction of the advertisement details page of the target advertisement is obtained, step S100 may also be included:

[0139] S100: Obtaining a display mode of an advertisement details page of a target advertisement corresponding to a target account sent by a server, and storing the display mode; wherein the display mode is determined by the server based on historical operation data of a user corresponding to the target account;

[0140] The above step S1022, determining the display method of the advertising material and the advertising details page corresponding to the target account, may include step S1022A:

[0141] S1022A: Obtain the pre-stored presentation method sent by the server.

[0142] In this specific implementation, when the client receives a login instruction from a user, it further detects the currently logged-in account, uses that account as the target account, and then sends that target account to the server. Furthermore, the server retrieves the advertising creative and ad detail page display method for the target ad corresponding to that target account, and stores that display method. In this way, when it is determined that the client has received a display instruction for the ad detail page of the target ad, it can retrieve the pre-stored advertising creative and ad detail page display method for the target account.

[0143] Optionally, the above-mentioned display method can be determined by the server based on the historical operation data of the user corresponding to the target account. The server sends the above-mentioned display method to the server, and the client receives the display method sent by the server and stores the above-mentioned display method in a corresponding list. The list establishes a correspondence between each account logged into the client and the display method corresponding to the account. When the client does not have a logged-in account, the server can set the display method of the corresponding advertising material and advertising details page for the case of a non-logged-in account. In this way, different display methods of advertising details pages can be used to display advertising materials and advertising details pages for different accounts, thereby increasing the user's willingness to view the advertising details page.

[0144] Among them, for each client, the client can send tracking logs to the server according to a preset period.

[0145] The tracking logs mentioned above may include the account information used to log in to the client and the historical operation data of the user using the client. This historical operation data may include: the playback duration of the ad creative, the number of display requests for the ad details page, the ad conversion rate of the ad creative, and other data.

[0146] The above-mentioned preset period can be one day, three days, or one week, which is reasonable and is not specifically limited in the embodiment of the present invention.

[0147] The server receives the tracking log, reads it, and obtains the historical operation data corresponding to each account information recorded in the tracking log. Furthermore, for each account logged into the client, the server uses a relevant algorithm model to calculate based on the account's historical operation data and determine the corresponding advertising creative and ad detail page display method. The server then sends the corresponding advertising creative and ad detail page display method to the client and stores the corresponding relationship between the account and the display method.

[0148] When the client does not have a logged-in account, the client's tracking log includes historical operation data from the time when the account was not logged in. This tracking log is sent to the server, which can receive the tracking log, read the historical operation data recorded in the tracking log, and then set the corresponding display method for the advertising material and ad details page for the case of not having a logged-in account, and send the above display method to the client. In this way, the client can receive and store the above display method, and can display the advertising material and ad details page according to the above display method when the client is not logged in.

[0149] Optionally, for each account, when the account is first detected logging into the client, a questionnaire regarding ad display methods is pushed to the account, and the results of the questionnaire are sent to the server. The server can then receive and analyze the results to determine the display method for the account's corresponding ad creatives and ad details page. The server then sends the display method to the client, and stores the corresponding relationship between the account and the display method.

[0150] Based on this, when the client detects an account login operation, the account information is obtained, and the account is used as the target account, and the display method corresponding to the account is searched in the pre-stored correspondence between the account and the display method.

[0151] Optionally, for each advertisement, based on the content of the advertisement, the server can determine the display method of the advertising material and the advertisement details page corresponding to the advertisement, and then send the display method corresponding to the advertisement to the client, so that the client receives the above display method and displays the advertising material and advertisement details page of the advertisement according to the above display method.

[0152] Optionally, for each device equipped with a client, based on the model of the device, the server can determine the display method of the advertising details page corresponding to the device, and then send the display method corresponding to the device to the client, so that the client receives the above display method and displays the advertising materials and advertising details page on the device according to the above display method.

[0153] Optionally, in a specific implementation, the above step S1022, the step of determining the display mode of the advertising material and the advertising details page corresponding to the target account, may include steps 51-52:

[0154] Step 51: Send the target account to the server, so that the server determines the display mode of the advertisement details page of the target advertisement corresponding to the target account, and sends the display mode of the advertisement details page to the client;

[0155] Step 52: Receive the display mode of the advertisement details page sent by the server.

[0156] In this specific implementation, upon receiving a login account instruction from a user, the currently logged-in account is further detected and used as the target account. This target account is then sent to the server. The server receives the target account sent by the client, determines the display mode for the ad details page corresponding to the target account, and sends this display mode to the client. The client receives the display mode for the ad details page sent by the server and uses it as the display mode for the ad creative and ad details page corresponding to the target account.

[0157] The server determines the display mode of the advertisement detail page of the target advertisement corresponding to the target account, which is the same as the specific implementation mode of step S100, and will not be described here.

[0158] To facilitate understanding of the advertisement detail page display method provided by the embodiments of the present application, the following will be described in detail in combination with Figure 7 , and the like.

[0159] The client sends an advertisement request to the server, and the server receives the advertisement request sent by the client, obtains the target advertisement and the display mode of the advertisement material and the advertisement detail page of the target advertisement in the advertisement module. The display mode of the advertisement material and the advertisement detail page of the target advertisement is determined by an algorithm model in the server.

[0160] The target advertisement and the display mode of the advertisement material and the advertisement detail page of the target advertisement corresponding to the client are returned to the client. The client receives the target advertisement and the display mode, and then displays the advertisement material and the advertisement detail page of the target advertisement according to the display mode.

[0161] If the display mode of the advertisement material and the advertisement detail page of the target advertisement is to automatically display the advertisement detail page of the target advertisement when displaying the advertisement material of the target advertisement, the advertisement material and the advertisement detail page of the target advertisement are simultaneously displayed on the client according to the display mode.

[0162] If the display mode of the advertisement material and the advertisement detail page of the target advertisement is to display the advertisement detail page of the target advertisement when detecting a click operation of the user on the advertisement material during the process of displaying the advertisement material of the target advertisement, the advertisement material of the target advertisement is displayed on the client, and whether the operation of the user clicking the advertisement material is detected during the display process of the advertisement material of the target advertisement. Further, when the operation of the user clicking the advertisement material is detected, the advertisement detail page of the target advertisement is displayed according to the display mode of the advertisement detail page.

[0163] Then, the client sends the related data of the advertisement effect to the server. The server receives the related data of the advertisement effect, and then determines the display mode of the advertisement detail page of the target advertisement based on the algorithm model, and issues the display mode to the client.

[0164] Corresponding to the advertisement detail page display method provided by the embodiments of the present application Figure 1 The embodiments of the present application also provide an advertisement detail page display device.

[0165] Figure 8 The structural schematic diagram of the advertisement detail page display device provided by the embodiments of the present application is shown inFigure 8 As shown, the device may include the following modules:

[0166] The determination module 810 is configured to determine whether a display instruction for the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process; if so, trigger the first acquisition module 820;

[0167] The first acquisition module 820 is configured to acquire a preset display method for the advertising material and the advertising details page; wherein the display method includes: during the display of the advertising material and the advertising details page, the advertising details page does not completely cover the advertising material;

[0168] The display module 830 is configured to display the advertising material and the advertising details page in the display manner.

[0169] As can be seen from the above, by applying the solution provided by the embodiment of the present invention, it is possible to determine whether the display instruction of the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process; if so, obtain the preset display method of the advertisement material and the advertisement details page; wherein the display method includes: during the display process of the advertisement material and the advertisement details page, the advertisement details page does not completely cover the advertisement material; and display the advertisement material and the advertisement details page according to the display method.

[0170] Based on this, the solution provided by the embodiment of the present invention is applied. When displaying the advertisement details page, the advertisement details page is displayed in a manner that does not completely block the advertisement material. In this way, when displaying the advertisement details page, the advertisement material can be avoided from being completely blocked, thereby increasing the user's willingness to obtain the advertisement details page and, thereby, increasing the display rate of the advertisement details page.

[0171] Optionally, in a specific implementation, the determining module 810 is specifically configured to:

[0172] When the display instruction of the advertising material is obtained, it is determined that the display instruction of the advertising details page is obtained; or, during the display process of the advertising material, it is determined whether a user's specified operation is detected; wherein the specified operation is an operation in which the user requests to display the advertising details page; if so, it is determined that the display instruction of the advertising details page is obtained.

[0173] Optionally, in a specific implementation, the display method includes:

[0174] The advertising material and the advertising details page are displayed on the display interface of the client without overlapping each other; or the advertising material is displayed in full screen, and the advertising details page is displayed above the advertising material in a display area smaller than the display interface.

[0175] Optionally, in a specific implementation, when the advertising material is displayed in the full screen and the advertising details page is displayed above the advertising material in a display area smaller than the display interface, the advertising details page is displayed on a mask layer set on the upper layer of the advertising material.

[0176] Optionally, in a specific implementation, the first obtaining module 820 further includes:

[0177] An account acquisition submodule is used to obtain the target account currently logged in by the client;

[0178] The method determination submodule is used to determine the display method of the advertising material and the advertising details page corresponding to the target account.

[0179] Optionally, in a specific implementation, the device further includes:

[0180] a second acquisition module configured to acquire, before determining whether a display instruction for the advertisement details page of the target advertisement has been obtained, a display mode for the advertisement details page of the target advertisement corresponding to the target account sent by the server when the advertisement material of the target advertisement begins to be displayed or during the display process, and to store the display mode; wherein the display mode is determined by the server based on historical operation data of the user corresponding to the target account;

[0181] The method determines that the submodule is specifically used for:

[0182] The pre-stored display mode sent by the server is obtained.

[0183] Optionally, in a specific implementation, the method determines that the submodule is specifically used for:

[0184] Sending the target account to the server, so that the server determines a display mode of the advertisement details page of the target advertisement corresponding to the target account, and sends the display mode of the advertisement details page to the client;

[0185] Receive the display mode of the advertisement details page sent by the server.

[0186] The embodiment of the present invention further provides an electronic device, such as Figure 9 As shown, it includes a processor 901, a communication interface 902, a memory 903 and a communication bus 904, wherein the processor 901, the communication interface 902, and the memory 903 communicate with each other through the communication bus 904.

[0187] Memory 903, used for storing computer programs;

[0188] The processor 901 is configured to implement the steps of any of the advertisement detail page display methods provided by the embodiments of the application when executing the program stored in the memory 903.

[0189] The communication bus mentioned above can be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus, etc. The communication bus can be divided into an address bus, a data bus, a control bus, etc. For the convenience of representation, only one thick line is used in the figure, but it does not mean that there is only one bus or only one type of bus.

[0190] The communication interface is configured to communicate between the terminal and other devices.

[0191] The memory can include a Random Access Memory (RAM) and can also include a non-volatile memory, for example, at least one disk memory. Optionally, the memory can also be at least one storage device located away from the aforementioned processor.

[0192] The processor mentioned above can be a general processor, including a Central Processing Unit (CPU), a Network Processor (NP), etc. It can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other programmable logic device, a discrete gate or transistor logic device, a discrete hardware component.

[0193] In another embodiment provided by the application, a computer readable storage medium is also provided, and the computer readable storage medium stores a computer program. The computer program is executed by a processor to implement the advertisement detail page display method provided by any of the above embodiments.

[0194] In another embodiment provided by the application, a computer program product containing instructions is also provided, and when the computer program product is run on a computer, the computer is caused to execute the advertisement detail page display method provided by any of the above embodiments.

[0195] In the above embodiments, all or part of the embodiments can be implemented by software, hardware, firmware, or any combination thereof. When implemented using software, all or part of the embodiments can be implemented in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, all or part of the processes or functions described in the embodiments of the present invention are generated. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable device. The computer instructions can be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another computer-readable storage medium. For example, the computer instructions can be transmitted from one website, computer, server, or data center to another website, computer, server, or data center via a wired (e.g., coaxial cable, optical fiber, digital subscriber line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) method. The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device such as a server or data center that includes one or more available media. The available medium can be a magnetic medium (e.g., a floppy disk, a hard disk, a tape), an optical medium (e.g., a DVD), or a semiconductor medium (e.g., a solid-state drive (SSD)).

[0196] It should be noted that, in this document, relational terms such as first and second, etc., are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply the existence of any such actual relationship or order between these entities or operations. Moreover, the terms "comprises," "comprising," or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article, or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or elements inherent to such process, method, article, or device. In the absence of further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of other identical elements in the process, method, article, or device comprising the element.

[0197] Each embodiment in this specification is described in a related manner. Similar portions between the various embodiments can be referenced to each other. Each embodiment focuses on the differences from other embodiments. In particular, since the apparatus embodiments, electronic device embodiments, computer-readable storage medium embodiments, and computer-readable storage medium embodiments are generally similar to the method embodiments, their descriptions are relatively simple. For related portions, reference can be made to the descriptions of the method embodiments.

[0198] The above description is only a preferred embodiment of the present invention and is not intended to limit the scope of protection of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the scope of protection of the present invention.

Claims

1. A method for displaying an advertisement details page, characterized in that: Applied to a client, the method includes: When the advertising material of the target advertisement begins to be displayed or is being displayed, determining whether a display instruction for the advertisement details page of the target advertisement is obtained; wherein the target advertisement includes two parts: the advertising material and the advertisement details page, the advertising material includes an advertisement video and an advertisement image; and the advertisement details page includes detailed information about the advertisement content of the target advertisement; If so, a preset display method for the advertising material and the advertising details page is obtained; wherein the display method includes: simultaneously displaying the advertising material and the advertising details page on the display interface of the client without overlapping each other; or displaying the advertising material in full screen and displaying the advertising details page above the advertising material in a display area smaller than the display interface; According to the display method, the advertising material and the advertising details page are displayed simultaneously.

2. The method according to claim 1, characterized in that The step of determining whether a display instruction for the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process includes: When the display instruction of the advertising material is obtained, determining that the display instruction of the advertisement details page is obtained; or, During the display of the advertising material, it is determined whether a user's designated operation is detected; wherein the designated operation is an operation in which the user requests to display the advertising details page; if so, it is determined that a display instruction for the advertising details page is obtained.

3. The method according to claim 1, characterized in that When the advertising material is displayed in the full screen and the advertising details page is displayed above the advertising material in a display area smaller than the display interface, the advertising details page is displayed on a mask layer set on the upper layer of the advertising material.

4. The method according to claim 1, wherein The step of obtaining the preset display mode of the advertising material and the advertising details page further includes: Obtain the target account currently logged in by the client; Determine a display method of the advertising material and the advertising details page corresponding to the target account.

5. The method according to claim 4, characterized in that Before determining whether a display instruction for the advertisement details page of the target advertisement is obtained when the advertisement material of the target advertisement starts to be displayed or during the display process, the method further includes: Obtaining a display mode of the advertisement details page of the target advertisement corresponding to the target account sent by the server, and storing the display mode; wherein the display mode is determined by the server based on historical operation data of the user corresponding to the target account; The determining of the display method of the advertising material and the advertising details page corresponding to the target account includes: The pre-stored display mode sent by the server is obtained.

6. The method according to claim 4, characterized in that The step of determining the advertising material corresponding to the target account and the display mode of the advertising details page includes: Sending the target account to a server, so that the server determines a display mode of an advertisement details page of the target advertisement corresponding to the target account, and sends the display mode of the advertisement details page to the client; Receive the display mode of the advertisement details page sent by the server.

7. An advertisement details page display device, characterized in that: Applied to a client, the device includes: a determination module, configured to determine whether a display instruction for the target advertisement's advertisement details page has been obtained when the advertisement material of the target advertisement begins to be displayed or during the display process; and if so, trigger a first acquisition module; wherein the target advertisement includes two parts: the advertisement material and the advertisement details page, wherein the advertisement material includes an advertisement video and an advertisement image; and the advertisement details page includes detailed information on the advertisement content of the target advertisement; The first acquisition module is configured to acquire a preset display method for the advertising material and the advertising details page; wherein the display method includes: simultaneously displaying the advertising material and the advertising details page on the display interface of the client without overlapping each other; or displaying the advertising material in full screen and displaying the advertising details page above the advertising material in a display area smaller than the display interface; A display module is used to simultaneously display the advertising material and the advertising details page according to the display method.

8. An electronic device, characterized in that: It includes a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other via the communication bus; Memory for storing computer programs; A processor, configured to implement the method steps described in any one of claims 1 to 6 when executing a program stored in a memory.

9. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the method steps of any one of claims 1 to 6 are implemented.

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