A multimedia publicity page promotion method and system

Abstract

The application discloses a multimedia publicity page promotion method and system, and technical scheme points are as follows: a multimedia publicity page promotion method comprises the following steps: S1, performing promotion analysis: including analyzing publicity purposes and audience groups, determining a network public activity theme, and selecting a network promotion tool; S2, generating and manufacturing publicity pages: according to a result of the promotion analysis, drawing an electronic file and a text page of the publicity pages; S3, publishing the publicity on the network; S4, integrating information after acquisition; S5, feeding back the publicity pages; S6, opening a video conference: uploading an opinion book to the video conference to discuss and acquire a publicity scheme; and S7, secondary publicity. The multimedia publicity page promotion method and system have good publicity page promotion capability, can realize accurate marketing, have the capability of integrating promotion feedback, and the method steps are simple and easy to implement.

Description

Technical Field

[0001] This invention relates to the field of cultural dissemination, and in particular to a method and system for promoting multimedia promotional materials. Background Technology

[0002] Promotional leaflets are an important means of publicity, and with the continuous upgrading of publicity methods, electronic promotional leaflets have also been widely used.

[0003] A Chinese patent with publication number CN213935597U discloses a vehicle-mounted multimedia audio-visual advertising system, including a human immersive audio-visual experience device, an in-vehicle audio-visual playback device, an external audio-visual playback device, and an interactive processing host. The human immersive audio-visual experience device, the in-vehicle audio-visual playback device, and the external audio-visual playback device are all connected to and communicate with the interactive processing host. The human immersive audio-visual experience device includes a head-mounted display playback device, a control device, and a tracking and positioning device.

[0004] The aforementioned patents have some drawbacks, such as a lack of feedback integration for promotion, making it impossible to achieve precise promotion of promotional materials. Summary of the Invention

[0005] In view of the problems mentioned in the background art, the purpose of this invention is to provide a multimedia promotional page method and system to solve the problems mentioned in the background art.

[0006] The above-mentioned technical objective of the present invention is achieved through the following technical solution:

[0007] A multimedia promotional page method includes the following steps:

[0008] S1. Conduct promotional analysis: This includes analyzing the promotional objectives and target audience, determining the theme of online public events, and selecting online promotional tools.

[0009] S2. Promotional material generation and production: Based on the results of the promotional analysis, create electronic and text versions of the promotional materials;

[0010] S3. Online promotion: Publish the electronic version of the promotional materials through websites, mini-programs, and social media channels, and obtain user data based on user interaction information;

[0011] S4. Information Acquisition and Integration: The acquired and collected information is stored, and unnecessary information files are removed. After forming valuable information files, they are learned and added to the database.

[0012] S5. Feedback on promotional materials: Obtain user feedback by establishing communities and online messages, integrate customer feedback, and form a suggestion box;

[0013] S6. Hold a video conference: Upload the suggestion box to the video conference for discussion and obtain the publicity plan;

[0014] S7. Secondary Promotion: Conduct secondary promotion by selecting improved multimedia promotional pages.

[0015] Preferably, the tools used in the promotion analysis in S1 include Baidu search, industry websites, news portals, and B2 platforms.

[0016] Preferably, during the generation and manufacturing of the promotional page in step S2, the promotional page is encrypted and stored, and a watermark is added to the promotional page.

[0017] Preferably, during the online promotion in step S3, page view data and feedback data are collected in real time, and data feedback is generated and stored.

[0018] Preferably, when integrating the information after acquisition in S4, the database used includes both a built-in database and an external database.

[0019] Preferably, during the integration of information after acquisition in S4, when removing unnecessary information files, an outlier processing algorithm is used. The outlier processing algorithm includes the following steps: the first step is outlier detection; the second step is outlier determination; and the third step is outlier processing.

[0020] Preferably, during outlier detection, a box plot is used to display the outlier data; a scatter plot is used to check for outlier data; during descriptive analysis, the maximum and minimum value indicators are used to determine whether the data is abnormal; and a normal distribution plot is used in conjunction to determine whether there are outliers.

[0021] The present invention also discloses a multimedia promotional page system, including the methods included in any of the above.

[0022] In summary, the present invention has the following main beneficial effects:

[0023] This multimedia promotional page method and system has excellent promotional page capabilities, can achieve precise marketing, has the ability to integrate promotional feedback, and the method and steps are simple and easy to implement. Attached Figure Description

[0024] Figure 1 This is a flowchart of the present invention. Detailed Implementation

[0025] The technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0026] refer to Figure 1 A multimedia promotional page method includes the following steps:

[0027] S1. Conduct promotional analysis: This includes analyzing the promotional objectives and target audience, determining the theme of online public events, and selecting online promotional tools.

[0028] S2. Promotional material generation and production: Based on the results of the promotional analysis, create electronic and text versions of the promotional materials;

[0029] S3. Online promotion: Publish the electronic version of the promotional materials through websites, mini-programs, and social media channels, and obtain user data based on user interaction information;

[0030] S4. Information Acquisition and Integration: The acquired and collected information is stored, and unnecessary information files are removed. After forming valuable information files, they are learned and added to the database.

[0031] S5. Feedback on promotional materials: Obtain user feedback by establishing communities and online messages, integrate customer feedback, and form a suggestion box;

[0032] S6. Hold a video conference: Upload the suggestion box to the video conference for discussion and obtain the publicity plan;

[0033] S7. Secondary Promotion: Conduct secondary promotion by selecting improved multimedia promotional pages.

[0034] The tools used in S1 for promotional analysis include Baidu search, industry websites, news portals, and B2 platforms.

[0035] In step S2, when the promotional page is generated, the promotional page is encrypted and stored, and a watermark is added to the promotional page.

[0036] During the online promotion in S3, the system collects and stores real-time data on page views and feedback, forming a data feedback mechanism.

[0037] In the S4 process, when integrating information after acquisition, the database used includes both built-in and external databases.

[0038] In the S4 step, when integrating information after acquisition, an outlier processing algorithm is used to remove unnecessary information files. The outlier processing algorithm includes the following steps: the first step is outlier detection; the second step is outlier determination; and the third step is outlier processing.

[0039] In the outlier detection process, box plots are used to display abnormal data; scatter plots are used to check for outlier data; during descriptive analysis, maximum and minimum value indicators are used to determine if there are any data anomalies; and a normal distribution plot is used in conjunction with these indicators to determine if there are any outliers.

[0040] This embodiment also discloses a multimedia promotional page system, including any of the methods described above. This multimedia promotional page method and system has excellent promotional page capabilities, can achieve precise marketing, has the ability to integrate promotional feedback, and the methods and steps are simple and easy to implement.

[0041] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A method for promoting multimedia promotional materials, characterized in that: Includes the following steps: S1. Conduct promotional analysis: This includes analyzing the promotional objectives and target audience, determining the theme of online public events, and selecting online promotional tools. S2. Promotional material generation and production: Based on the results of the promotional analysis, create electronic and text versions of the promotional materials; S3. Online promotion: Publish the electronic version of the promotional materials through websites, mini-programs, and social media channels, and obtain user data based on user interaction information; S4. Information Acquisition and Integration: The acquired and collected information is stored, and unnecessary information files are removed. After forming valuable information files, they are learned and added to the database. S5. Feedback on promotional materials: Obtain user feedback by establishing communities and online messages, integrate customer feedback, and form a suggestion box; S6. Hold a video conference: Upload the suggestion box to the video conference for discussion and obtain the publicity plan; S7. Secondary Promotion: Conduct secondary promotion by selecting improved multimedia promotional pages; When conducting promotional analysis in S1, the tools used include Baidu search, industry websites, news portals, and B2 platforms; In step S2, when the promotional page is generated and manufactured, the promotional page is encrypted and stored, and a watermark is added to the promotional page. When integrating information after acquisition in S4, an outlier processing algorithm is used to remove unnecessary information files. The outlier processing algorithm includes the following steps: the first step is outlier detection; the second step is outlier determination; and the third step is outlier processing. During outlier detection, box plots are used to display abnormal data; scatter plots are used to check for outliers; during descriptive analysis, maximum and minimum value indicators are used to determine if there are any data anomalies; and a normal distribution plot is used in conjunction with these indicators to determine if there are any outliers.

2. The multimedia promotional page method according to claim 1, characterized in that: When publishing promotional materials online in S3, the system collects and stores real-time data on page views and feedback.

3. The multimedia promotional page method according to claim 1, characterized in that: When integrating information after acquisition in S4, the database used includes both built-in and external databases.

4. A multimedia promotional page system, characterized in that: Includes the method contained in any one of claims 1-3.

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