Video advertisement display method, device, advertisement delivery terminal and storage medium

Abstract

The video advertisement display method, device, advertisement delivery terminal and storage medium provided by the embodiment of the present invention include: obtaining the advertisement content of the target video advertisement in response to the filling operation for the advertisement content control; determining the advertisement question and answer content and the advertisement display time based on the advertisement content; during the playback of the target video advertisement, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, displaying the advertisement question and answer content at the first preset position of the playback interface of the target video advertisement; when the object watching the target video advertisement correctly answers the advertisement question in the advertisement question and answer content, determining the video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. The present invention attracts user participation in an interactive form and deepens the user's memory of the brand through the question and answer content, thereby enhancing the publicity of video advertisements and improving the overall delivery efficiency of advertisers.

Description

Technical Field

[0001] The embodiments of the present invention relate to the technical field of video advertisement delivery, and in particular to a video advertisement display method, device, advertisement delivery terminal and storage medium. Background Art

[0002] With the rapid development of the Internet, video-on-demand applications are becoming increasingly popular, and the main source of revenue for video service operators is to place interstitial ads during video program playback. Currently, interstitial ads are generally long in duration, and during the ad playback stage, users may not focus on the content of the interstitial ads, which greatly reduces the advertising effect and further leads to lower overall delivery efficiency and higher costs for advertisers. Summary of the invention

[0003] In view of this, the embodiments of the present invention provide a video advertisement display method, device, advertisement delivery terminal and storage medium, which can deepen the user's impression of the video advertisement, enhance the publicity of the video advertisement, and further lead to higher overall delivery efficiency and lower cost for advertisers.

[0004] In a first aspect, an embodiment of the present invention provides a video advertisement display method, wherein the method is applied to an advertisement delivery end, and the method includes:

[0005] In response to a filling operation on an advertisement content control, obtaining advertisement content of a target video advertisement;

[0006] Determine the content of the advertisement question and answer and the advertisement display time based on the advertisement content; wherein the advertisement question and answer content is questions and answers related to the advertisement content;

[0007] During the target video advertisement playback, when it is detected that the advertisement playback time of the target video advertisement reaches the advertisement display time, the advertisement question and answer content is displayed at the first preset position of the playback interface of the target video advertisement;

[0008] When the subject who is watching the target video ad correctly answers the ad question in the ad question-and-answer content, the video ad display method is determined based on the ad display time, and the target video ad is displayed according to the video ad display method; wherein the video ad display method is a display method that reduces the subject's viewing of the target video ad.

[0009] In a possible implementation, the advertisement content includes an advertisement video, an advertisement name, and an advertisement copy;

[0010] Determine the content of the ad question and answer and the time of ad display based on the ad content, including:

[0011] Extract audio information from advertising videos;

[0012] Convert the audio information into text to obtain the advertisement text content;

[0013] Input the advertisement text content, advertisement name and advertisement copy into the question-answer generation model, and the question-answer generation model outputs advertisement question-answer content corresponding to the target video advertisement; wherein the question-answer generation model is a model obtained by training a neural network through the advertisement content of the video advertisement;

[0014] Determine the ad display time based on the ad text content.

[0015] In a possible implementation, determining the advertisement display time based on the advertisement text content includes:

[0016] Extracting advertisement key sentences from advertisement text content according to preset extraction rules;

[0017] Acquire the start time of the target audio corresponding to the key sentence of the advertisement from the audio information;

[0018] Determine the start time as the ad display time.

[0019] In a possible implementation, determining the advertisement question and answer content and the advertisement display time based on the advertisement content includes:

[0020] In response to a filling operation on the advertising question and answer control, determining the advertising question and answer content;

[0021] In response to a filling operation on the advertisement display time control, the advertisement display time control is determined.

[0022] In one possible implementation, the method further includes:

[0023] Receive the selected answer of the object sent by the client corresponding to the playback interface;

[0024] Determine whether the selected answer is consistent with the advertising answer corresponding to the advertising question in the advertising question and answer content;

[0025] When the selected answer is inconsistent with the advertisement answer, the target video advertisement continues to be played until the playback is completed;

[0026] When the selected answer is consistent with the advertisement answer, a step of determining a video advertisement display method based on the advertisement display time is performed.

[0027] In a possible implementation, determining a video advertisement display mode based on the advertisement display time includes:

[0028] Get the total playback time of the target video ad;

[0029] Determine the remaining playback time based on the total playback time and the advertisement display time;

[0030] Determine how the video ad is displayed based on the remaining playback time.

[0031] In a possible implementation, determining a video advertisement display mode based on the remaining playback time includes:

[0032] Searching for a target playback duration range that matches the remaining playback duration from an advertisement display method query table; wherein the advertisement display method query table includes a plurality of different video advertisement display methods and a playback duration range corresponding to each video advertisement display method;

[0033] A target video advertisement display mode corresponding to the target playback duration range is determined as the video advertisement display mode.

[0034] In a possible implementation, the video advertisement display mode is a video advertisement double-speed display mode;

[0035] Display the target video ads according to the video ad display method, including:

[0036] Querying the playback speed corresponding to the remaining playback time from the speed query table; wherein the speed query table includes a plurality of different playback speeds and the remaining playback time corresponding to each playback speed;

[0037] The target video advertisement is played at the playback speed for the remaining playback time.

[0038] In a possible implementation, the video advertisement display mode is a video advertisement reduced display mode;

[0039] Display the target video ads according to the video ad display method, including:

[0040] Querying the reduced playback time corresponding to the remaining playback time from the reduced playback time query table; wherein the reduced playback time query table includes a plurality of different reduced playback times and the remaining playback time corresponding to each reduced playback time;

[0041] The target video ad of the remaining playback time is played according to the shortened playback time.

[0042] In a possible implementation, the video advertisement display mode is a video advertisement skip display mode;

[0043] Display the target video ads according to the video ad display method, including:

[0044] Generate skip countdown prompt information, the skip countdown prompt information includes the countdown time;

[0045] Send the skip countdown prompt information to the playback interface for display;

[0046] When it is detected that the display time of the skip countdown prompt message reaches the timer, the target video ad is skipped.

[0047] In one possible implementation, the method further includes:

[0048] Displaying an advertisement link corresponding to the target video advertisement at a second preset position on the playback interface;

[0049] In response to a click operation on a link control of an advertisement link, the advertisement interface where the target video advertisement is located is jumped.

[0050] In a second aspect, an embodiment of the present invention provides a video advertisement display device, wherein the device is applied to an advertisement delivery end, and the device includes:

[0051] An acquisition module, configured to acquire the advertisement content of the target video advertisement in response to a filling operation on the advertisement content control;

[0052] A determination module, used to determine the advertisement question and answer content and advertisement display time based on the advertisement content; wherein the advertisement question and answer content is questions and answers related to the advertisement content;

[0053] A display module is used to display the advertisement question and answer content at a preset position of the playback interface of the target video advertisement when it is detected that the advertisement playback time of the target video advertisement reaches the advertisement display time during the playback of the target video advertisement;

[0054] A display module is used to determine a video advertisement display mode based on the advertisement display time when the object watching the target video advertisement correctly answers the advertisement question in the advertisement question-and-answer content, and to display the target video advertisement according to the video advertisement display mode; wherein the video advertisement display mode is a display mode that reduces the object's viewing of the target video advertisement.

[0055] In a third aspect, an embodiment of the present invention provides an advertisement delivery end, which includes: a processor and a memory, wherein the processor is used to execute a video advertisement display program stored in the memory to implement the above-mentioned video advertisement display method.

[0056] In a fourth aspect, an embodiment of the present invention provides a storage medium, wherein the storage medium stores one or more programs, and the one or more programs can be executed by one or more processors to implement the above-mentioned video advertisement display method.

[0057] The video advertisement display method, device, advertisement delivery terminal and storage medium provided by the embodiments of the present invention include: obtaining the advertisement content of the target video advertisement in response to the filling operation on the advertisement content control; determining the advertisement question and answer content and the advertisement display time based on the advertisement content; during the playback of the target video advertisement, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, displaying the advertisement question and answer content at the first preset position of the playback interface of the target video advertisement; when the object watching the target video advertisement correctly answers the advertisement question in the advertisement question and answer content, determining the video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. After determining the advertising question and answer content corresponding to the target video advertisement, the present invention displays the advertising question and answer content to the target, i.e., the user. When the user correctly answers the advertising question in the advertising question and answer content, the target video advertisement is displayed in a display manner that reduces the target video advertisement viewed by the target. The present invention attracts user participation in an interactive form and can deepen the user's memory of the brand through the question and answer content, thereby enhancing the publicity of the video advertisement, further resulting in higher overall delivery efficiency and lower cost for advertisers, while greatly reducing the display time of invalid advertisements, improving the user's video viewing experience, and improving user satisfaction. BRIEF DESCRIPTION OF THE DRAWINGS

[0058] Figure 1 A flowchart of an embodiment of a video advertisement display method provided by an embodiment of the present invention;

[0059] Figure 2 A flowchart of another video advertisement display method provided by an embodiment of the present invention;

[0060] Figure 3 A schematic diagram of the structure of a video advertisement display device provided by an embodiment of the present invention;

[0061] Figure 4 A schematic diagram of the structure of an advertisement delivery terminal provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0062] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0063] To facilitate understanding of the embodiments of the present invention, specific embodiments will be further explained below in conjunction with the accompanying drawings. The embodiments do not constitute a limitation on the embodiments of the present invention.

[0064] The embodiment of the present invention provides a video advertisement display method, which is applied to an advertisement delivery end, which is a server used by a video service operator. Figure 1 , is a flow chart of an embodiment of a video advertisement display method provided by an embodiment of the present invention, such as Figure 1 As shown, the process may include the following steps:

[0065] Step 101, in response to a filling operation on an advertisement content control, obtaining advertisement content of a target video advertisement;

[0066] Usually, the above-mentioned advertising content controls are pre-deployed on the front-end interface of the advertising delivery end. After the advertiser visits the advertising delivery end, he can enter the front-end interface to fill in the advertising content of the target video advertisement in the advertising content controls. After the advertiser completes the filling and confirms, the advertising delivery end can directly obtain the advertising content filled in the front-end interface.

[0067] Step 102, determining the advertisement question and answer content and advertisement display time based on the advertisement content;

[0068] Among them, the advertising Q&A content is questions and answers related to the advertising content; the advertising Q&A content includes advertising questions and advertising answers corresponding to the advertising questions. The advertising Q&A content can be questions and answers about product functions in the target video advertisement, questions and answers about promotional activities, questions and answers about contact methods, questions and answers about product information, etc. The advertising Q&A content is related to the advertising content and is not limited here.

[0069] For example, if the target video ad is for Estee Lauder's Little Brown Bottle, then the ad question in the ad Q&A content is "What is this product?" The corresponding ad answer is "Estee Lauder's Little Brown Bottle."

[0070] The ad display time is used to display the ad question and answer content to the target audience at the specific time point when the target video ad is played.

[0071] Step 103, during the target video advertisement playback process, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, the advertisement question and answer content is displayed at a first preset position of the playback interface of the target video advertisement;

[0072] The first preset position can be any position in the playback interface, such as the middle position, upper left corner position, lower right corner position, etc., and is not limited here. In order not to affect the object to continue watching the target video advertisement, usually, the advertising question and answer content is not displayed in the middle position of the playback interface, and the lower right corner position is preferred.

[0073] Step 104, when the subject watching the target video advertisement correctly answers the advertisement question in the advertisement question-and-answer content, the video advertisement display mode is determined based on the advertisement display time, and the target video advertisement is displayed according to the video advertisement display mode.

[0074] This video advertisement display method is to reduce the display method of video advertisements watched by the subject. Since the video advertisement display method is determined by question-and-answer method, it can deepen the subject's advertising impression of the target video advertisement, and greatly reduce the display time of invalid advertisements, thereby improving the subject's experience and satisfaction in watching videos.

[0075] The video advertisement display method provided by the embodiment of the present invention includes: in response to a filling operation on an advertisement content control, obtaining the advertisement content of a target video advertisement; determining the advertisement question and answer content and the advertisement display time based on the advertisement content; during the playback of the target video advertisement, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, displaying the advertisement question and answer content at a first preset position of the playback interface of the target video advertisement; when an object watching the target video advertisement correctly answers the advertisement question in the advertisement question and answer content, determining the video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. After determining the advertising question and answer content corresponding to the target video advertisement, the present invention displays the advertising question and answer content to the target, i.e., the user. When the user correctly answers the advertising question in the advertising question and answer content, the target video advertisement is displayed in a display manner that reduces the target video advertisement viewed by the target. The present invention attracts user participation in an interactive form and can deepen the user's memory of the brand through the question and answer content, thereby enhancing the publicity of the video advertisement, further resulting in higher overall delivery efficiency and lower cost for advertisers, while greatly reducing the display time of invalid advertisements, improving the user's video viewing experience, and improving user satisfaction.

[0076] In some embodiments, the above step 102 can be implemented by the following steps:

[0077] Step A1, extracting audio information from the advertisement video;

[0078] Typically, advertisement content includes an advertisement video, an advertisement name, and advertisement text, wherein the advertisement text is text content inserted into the video when the target video advertisement video is played.

[0079] Step A2, converting the audio information into text to obtain the advertisement text content;

[0080] The audio information is converted into text through speech recognition technology, wherein speech recognition technology is an existing technology, and the process of converting audio to text is not described in detail here. In actual use, it can also be achieved through other audio-to-text technologies, which are not described one by one here.

[0081] Step A3, inputting the advertisement text content, advertisement name and advertisement copy into the question-answer generation model, and the question-answer generation model outputs advertisement question-answer content corresponding to the target video advertisement; wherein the question-answer generation model is a model obtained by training a neural network through advertisement content of the video advertisement;

[0082] The question-answer generation model can be trained through the following steps:

[0083] S1, obtaining a training sample set, wherein the training sample set includes a plurality of training samples, each training sample includes an advertisement text content, an advertisement name and an advertisement copy, and a marked advertisement question and answer content;

[0084] S2, input each training sample into the neural network model to obtain the output advertising question-answer content output by the neural network model;

[0085] S3, by minimizing the loss value between the output advertising question and answer content and the marked advertising question and answer content, the structural parameters of the neural network model are determined to obtain the question and answer generation model.

[0086] Step A4: Determine the advertisement display time based on the advertisement text content.

[0087] The specific process of determining the ad display time can be achieved through the following steps:

[0088] Step B1, extracting advertisement key sentences from advertisement text content according to preset extraction rules;

[0089] The preset extraction rule is a pre-set rule for extracting specific advertising key sentences from the advertising text content, for example, extracting the advertising key sentences containing keywords such as the advertising name, advertising function, advertising time, contact information, etc. in the advertising text content. Usually, the advertising key sentence is a complete sentence.

[0090] Step B2, obtaining the start time of the target audio corresponding to the key sentence of the advertisement from the audio information;

[0091] The above-mentioned audio information is time period audio, that is, the audio information includes time information, and since the advertising text content and the audio information are in a one-to-one correspondence, the starting time of the target audio corresponding to the key sentence of the advertisement can be obtained from the audio information, and the starting time is determined as the advertisement display time, so that when the target video advertisement is played to this time point, the advertising question and answer content is displayed to the object on the playback interface of the target video advertisement.

[0092] Step B3: determine the start time as the advertisement display time.

[0093] Typically, in addition to the ad delivery end determining the ad Q&A content and ad display time based on the ad content, the advertiser may also directly fill in and determine the content, specifically: in response to a fill-in operation for an ad Q&A control, determine the ad Q&A content; in response to a fill-in operation for an ad display time control, determine the ad display time control.

[0094] The above-mentioned ad Q&A control and ad display time control are pre-deployed on the front-end interface of the ad delivery end. After the advertiser completes filling in the ad content of the target video ad in the ad content control, he can fill in the ad Q&A content in the ad Q&A control and fill in the ad display time in the ad display time control.

[0095] In this embodiment, the ad display time control can also be a drop-down menu control. Multiple different ad display times exist in the above drop-down menu in advance. After the user selects the corresponding ad display time in the drop-down menu, the ad display time can be determined. Similarly, the ad content control can also be a drop-down menu control. Then the process of determining the ad question and answer content is the same as the above ad display time determination process, which will not be described in detail here.

[0096] Typically, the advertisement display time may also be a pre-set time point, preferably 5 seconds, that is, when the target video advertisement playback time reaches 5 seconds, the advertisement question-and-answer content is displayed at the first preset position of the playback interface of the target video advertisement.

[0097] See also Figure 2 , is a flow chart of another embodiment of a video advertisement display method provided by an embodiment of the present invention. Figure 2 The process shown in the above Figure 1 It is implemented based on the process shown in the figure. Figure 2 As shown, the process may include the following steps:

[0098] Step 201, in response to a filling operation on an advertisement content control, obtaining advertisement content of a target video advertisement;

[0099] Step 202, determining the advertisement question and answer content and advertisement display time based on the advertisement content; wherein the advertisement question and answer content is questions and answers related to the advertisement content;

[0100] Step 203, during the target video advertisement playback process, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, the advertisement question and answer content is displayed at a first preset position of the playback interface of the target video advertisement;

[0101] The process of steps 201-203 in this embodiment can refer to the process of steps 101-103 above, and will not be described in detail here.

[0102] Step 204, receiving an answer for selecting an object sent by a client corresponding to the playback interface;

[0103] Step 205, determining whether the selected answer is consistent with the advertisement answer corresponding to the advertisement question in the advertisement question-and-answer content;

[0104] When the selected answer is inconsistent with the answer to the advertisement, it means that the subject has not correctly answered the advertisement question in the advertisement question-and-answer content. In this case, the target video advertisement cannot be displayed in a display manner that reduces the subject's viewing of the target video advertisement, and step 206 needs to be executed; when the selected answer is consistent with the answer to the advertisement, it means that the subject has correctly answered the advertisement question in the advertisement question-and-answer content. In this case, the target video advertisement can be displayed in a display manner that reduces the subject's viewing of the target video advertisement, and step 207 can be executed;

[0105] Step 206, continue playing the target video advertisement until the playing is completed;

[0106] Step 207: determine the video advertisement display mode based on the advertisement display time, and display the target video advertisement according to the video advertisement display mode.

[0107] The determination of the video advertisement display method can be specifically achieved through the following steps:

[0108] Step C1, obtaining the total playing time of the target video advertisement;

[0109] Step C2, determining the remaining playback time based on the total playback time and the advertisement display time;

[0110] The remaining playback time is obtained by subtracting the ad display time from the total playback time. For example, if the total playback time of the target video ad is 15 seconds and the ad display time is 5 seconds, the remaining playback time is 10 seconds. If the ad display time is 10 seconds, the remaining playback time is 5 seconds.

[0111] Step C3, determining the video advertisement display method based on the remaining playback time.

[0112] Specifically, the target playback time that matches the remaining playback time is searched from the advertisement display method query table; and the target video advertisement display method corresponding to the target playback time is determined as the video advertisement display method.

[0113] Among them, the advertisement display mode query table includes multiple different video advertisement display modes and the playback duration corresponding to each video advertisement display mode; through the description of the advertisement display mode query table, taking the video advertisement display modes including the video advertisement multiple speed display mode (i.e., multiple playback of advertisements), the video advertisement reduced display mode (i.e., reduced advertisement playback duration) and the video advertisement skip display mode (i.e., skipping advertisement playback) as examples, Table 1 shows an embodiment of an advertisement display mode query table:

[0114] Table 1

[0115] Video ad display method Playing time Video ad speed display method 30-50 seconds Video ad reduction display method 15 seconds - 29 seconds Video ad skip display method 3 seconds - 14 seconds

[0116] If the remaining playback time is 40 seconds, which is within the range of 30 seconds to 50 seconds, the target video ad is displayed through the video ad double-speed display method to reduce the ad display time. If the remaining playback time is 17 seconds, which is within the range of 15 seconds to 29 seconds, the target video ad is displayed through the video ad reduction display method to reduce the ad display time. If the remaining playback time is 10 seconds, which is within the range of 3 seconds to 14 seconds, the target video ad is skipped through the video ad skip display method to reduce the ad display time.

[0117] It should be noted that Table 1 only shows an example of the correspondence between the video advertisement display mode and the playback duration range. The specific correspondence between the video advertisement display mode and the playback duration range can be set according to actual needs and is not limited here.

[0118] In this embodiment, the essence of displaying the target video advertisement according to the video advertisement display mode is to display the target video advertisement with the remaining playback time according to the video advertisement display mode. In specific implementation, if the video advertisement display mode is the video advertisement multiple speed display mode, the process of displaying the target video advertisement according to the video advertisement multiple speed display mode is: querying the playback multiple speed corresponding to the remaining playback time from the multiple speed query table; and playing the target video advertisement with the remaining playback time according to the playback multiple speed.

[0119] The speed query table includes a plurality of different playback speeds and the remaining playback time corresponding to each playback speed. Through the description of the speed query table, Table 2 shows an embodiment of the speed query table:

[0120] Table 2

[0121] Play speed Remaining playback time 1.5x speed 30-35 seconds 2x speed 36-45 seconds 5x speed 45-50 seconds

[0122] It can be seen from Table 2 that different remaining playback times correspond to different playback multiples, wherein the longer the remaining playback time is, the greater the playback multiple is, that is, the target video advertisement is played faster to reduce the advertisement display time and improve the object's experience and satisfaction in watching the video.

[0123] It should be noted that Table 2 only shows an example of the correspondence between the playback speed and the remaining playback time. The specific correspondence between the playback speed and the remaining playback time can be set according to actual needs and is not limited here.

[0124] If the video ad display mode is the video ad reduced display mode, the process of displaying the target video ad according to the video ad reduced display mode is: querying the reduced playback time corresponding to the remaining playback time from the reduced time query table; and playing the target video ad with the remaining playback time according to the reduced playback time.

[0125] The reduced time query table includes a plurality of different reduced play times and a remaining play time corresponding to each reduced play time. Through the description of the reduced time query table, Table 3 shows an embodiment of the reduced time query table:

[0126] Table 3

[0127] Reduce playback time Remaining playback time 3 seconds 15 sec 20 sec 5 seconds 21 seconds - 24 seconds 7 seconds 25-29 seconds

[0128] It can be seen from Table 3 that different remaining playback times correspond to reduced playback time. The longer the remaining playback time, the longer the reduced playback time. That is, the target video advertisement is played faster. For example, if the remaining playback time is 27 seconds and the corresponding reduced playback time is 7 seconds, the target video advertisement of the remaining playback time only needs to be played for 20 seconds.

[0129] It should be noted that Table 3 only shows an example of the correspondence between the reduced playback time and the remaining playback time. The specific correspondence between the reduced playback time and the remaining playback time can be set according to actual needs and is not limited here.

[0130] If the video ad display mode is the video ad skip display mode, the process of displaying the target video ad according to the video ad skip display mode is: generating skip countdown prompt information, the skip countdown prompt information includes the countdown timing; sending the skip countdown prompt information to the playback interface for display; when it is monitored that the display time of the skip countdown prompt information reaches the timing, skipping the target video ad.

[0131] In practical applications, the countdown timer can be set according to actual needs and is not limited here. Preferably, the countdown timer is 3 seconds, that is, after the countdown of 3 seconds, the target video advertisement is directly skipped.

[0132] In order to facilitate the object to directly jump to the advertising interface corresponding to the target video advertisement to learn more about the product, in the present embodiment, while the target video advertisement is being played, the advertising link corresponding to the target video advertisement is displayed at a second preset position of the playback interface; in response to a click operation on the link control of the advertising link, the object jumps to the advertising interface where the target video advertisement is located.

[0133] The second preset position is different from the first preset position in order to avoid blocking the display of the advertising question and answer content. When the subject is interested in learning more about the product corresponding to the target video advertisement, he or she can jump to the advertising interface to browse the product by clicking or double-clicking the link control.

[0134] Corresponding to the above method embodiment, this embodiment provides a video advertisement display device, which is applied to an advertisement delivery end, see Figure 3 A structural schematic diagram of a video advertisement display device is shown, the device comprising:

[0135] The acquisition module 301 is used to acquire the advertisement content of the target video advertisement in response to the filling operation on the advertisement content control;

[0136] The determination module 302 is used to determine the advertisement question and answer content and the advertisement display time based on the advertisement content; wherein the advertisement question and answer content is a question and answer related to the advertisement content;

[0137] Display module 303 is used to display the advertisement question and answer content at a preset position of the playback interface of the target video advertisement when it is detected that the advertisement playback time of the target video advertisement reaches the advertisement display time during the playback of the target video advertisement;

[0138] The display module 304 is used to determine the video advertisement display mode based on the advertisement display time when the object watching the target video advertisement correctly answers the advertisement question in the advertisement question-and-answer content, and display the target video advertisement according to the video advertisement display mode; wherein the video advertisement display mode is a display mode that reduces the object's viewing of the target video advertisement.

[0139] The video advertisement display device provided by the embodiment of the present invention includes, in response to the filling operation for the advertisement content control, obtaining the advertisement content of the target video advertisement; determining the advertisement question and answer content and the advertisement display time based on the advertisement content; during the playback of the target video advertisement, when it is monitored that the advertisement playback time of the target video advertisement reaches the advertisement display time, displaying the advertisement question and answer content at a first preset position of the playback interface of the target video advertisement; when the object watching the target video advertisement correctly answers the advertisement question in the advertisement question and answer content, determining the video advertisement display mode based on the advertisement display time, and displaying the target video advertisement according to the video advertisement display mode. After determining the advertising question and answer content corresponding to the target video advertisement, the present invention displays the advertising question and answer content to the target, i.e., the user. When the user correctly answers the advertising question in the advertising question and answer content, the target video advertisement is displayed in a display manner that reduces the target video advertisement viewed by the target. The present invention attracts user participation in an interactive form and can deepen the user's memory of the brand through the question and answer content, thereby enhancing the publicity of the video advertisement, further resulting in higher overall delivery efficiency and lower cost for advertisers, while greatly reducing the display time of invalid advertisements, improving the user's video viewing experience, and improving user satisfaction.

[0140] Figure 4 A schematic diagram of the structure of an advertisement delivery terminal provided by an embodiment of the present invention. Figure 4 The advertisement delivery terminal 500 shown includes: at least one processor 501, a memory 502, at least one network interface 504 and other user interfaces 503. The various components in the advertisement delivery terminal 500 are coupled together via a bus system 505. It is understood that the bus system 505 is used to achieve connection and communication between these components. In addition to the data bus, the bus system 505 also includes a power bus, a control bus and a status signal bus. However, for the sake of clarity, the bus system 505 is not described in detail. Figure 4 Various buses are labeled as bus system 505 .

[0141] The user interface 503 may include a display, a keyboard, or a pointing device (eg, a mouse, a trackball, a touch pad, or a touch screen).

[0142] It can be understood that the memory 502 in the embodiment of the present invention can be a volatile memory or a non-volatile memory, or can include both volatile and non-volatile memories. Among them, the non-volatile memory can be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or a flash memory. The volatile memory can be a random access memory (RAM), which is used as an external cache. By way of example but not limitation, many forms of RAM are available, such as static random access memory (SRAM), dynamic random access memory (DRAM), synchronous dynamic random access memory (SDRAM), double data rate synchronous dynamic random access memory (DDRSDRAM), enhanced synchronous dynamic random access memory (ESDRAM), synchronous link dynamic random access memory (SLDRAM) and direct RAM bus random access memory (DRRAM). The memory 502 described herein is intended to include, but is not limited to, these and any other suitable types of memory.

[0143] In some implementations, the memory 502 stores the following elements, executable units or data structures, or a subset thereof, or an extended set thereof: an operating system 5021 and an application program 5022 .

[0144] The operating system 5021 includes various system programs, such as a framework layer, a core library layer, a driver layer, etc., which are used to implement various basic services and process hardware-based tasks. The application 5022 includes various application programs, such as a media player (Media Player), a browser (Browser), etc., which are used to implement various application services. The program for implementing the method of the embodiment of the present invention can be included in the application 5022.

[0145] In the embodiment of the present invention, by calling the program or instruction stored in the memory 502, specifically, the program or instruction stored in the application 5022, the processor 501 is used to execute the method steps provided by each method embodiment, for example including.

[0146] The method disclosed in the above embodiment of the present invention can be applied to the processor 501, or implemented by the processor 501. The processor 501 may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method can be completed by the hardware integrated logic circuit in the processor 501 or the instruction in the form of software. The above processor 501 can be a general processor, a digital signal processor (Digital Signal Processor, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a field programmable gate array (Field Programmable Gate Array, FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components. The methods, steps and logic block diagrams disclosed in the embodiments of the present invention can be implemented or executed. The general processor can be a microprocessor or the processor can also be any conventional processor, etc. The steps of the method disclosed in the embodiment of the present invention can be directly embodied as a hardware decoding processor to execute, or the hardware and software units in the decoding processor can be executed. The software unit can be located in a mature storage medium in the field such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory or an electrically erasable programmable memory, a register, etc. The storage medium is located in the memory 502, and the processor 501 reads the information in the memory 502 and completes the steps of the above method in combination with its hardware.

[0147] It is understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or a combination thereof. For hardware implementation, the processing unit may be implemented in one or more application specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPDevice, DSPD), programmable logic devices (PLD), field programmable gate arrays (FPGA), general purpose processors, controllers, microcontrollers, microprocessors, other electronic units for performing the functions described in the present application, or a combination thereof.

[0148] For software implementation, the technology described herein can be implemented by a unit that performs the functions described herein. The software code can be stored in a memory and executed by a processor. The memory can be implemented in the processor or outside the processor.

[0149] The advertisement delivery end provided in this embodiment may be as follows Figure 4 The advertising delivery end shown in can execute the following Figure 1-2 All steps of the video ad display method to achieve Figure 1-2 For details on the technical effects of the video ad display method shown, please refer to Figure 1-2 For the sake of brevity, the relevant description is not repeated here.

[0150] The embodiment of the present invention also provides a storage medium (computer-readable storage medium). The storage medium here stores one or more programs. The storage medium may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a read-only memory, a flash memory, a hard disk or a solid-state drive; the memory may also include a combination of the above-mentioned types of memory.

[0151] When one or more programs in the storage medium can be executed by one or more processors, the above-mentioned video advertisement display method can be implemented.

[0152] The processor is used to execute the video advertisement display program stored in the memory to implement the steps of the video advertisement display method.

[0153] The professionals should further realize that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented by electronic hardware, computer software, or a combination of the two. In order to clearly illustrate the interchangeability of hardware and software, the composition and steps of each example have been generally described in terms of function in the above description. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professionals and technicians can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the present invention.

[0154] The steps of the method or algorithm described in conjunction with the embodiments disclosed herein may be implemented using hardware, a software module executed by a processor, or a combination of the two. The software module may be placed in a random access memory (RAM), a memory, a read-only memory (ROM), an electrically programmable ROM, an electrically erasable programmable ROM, a register, a hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.

[0155] The specific implementation methods described above further illustrate the objectives, technical solutions and beneficial effects of the present invention in detail. It should be understood that the above description is only a specific implementation method of the present invention and is not intended to limit the scope of protection of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention should be included in the scope of protection of the present invention.

Claims

1. A video advertisement display method, characterized in that: The method is applied to an advertisement delivery end, and the method includes: In response to a filling operation on an advertisement content control, obtaining advertisement content of a target video advertisement; Determining the advertisement question and answer content and advertisement display time based on the advertisement content; wherein the advertisement question and answer content is questions and answers related to the advertisement content; During the playing of the target video advertisement, when it is monitored that the advertisement playing time of the target video advertisement reaches the advertisement display time, the advertisement question-and-answer content is displayed at a first preset position of the playing interface of the target video advertisement; When the object watching the target video advertisement correctly answers the advertisement question in the advertisement question-and-answer content, a video advertisement display mode is determined based on the advertisement display time, and the target video advertisement is displayed according to the video advertisement display mode; wherein the video advertisement display mode is a display mode that reduces the object from watching the target video advertisement; The determining of the video advertisement display mode based on the advertisement display time includes: Obtaining the total playing time of the target video advertisement; Determine the remaining playback time based on the total playback time and the advertisement display time; Determining a video advertisement display method based on the remaining playback time; The determining of the video advertisement display mode based on the remaining playback time includes: Searching for a target playback duration range that matches the remaining playback duration from an advertisement display method query table; wherein the advertisement display method query table includes a plurality of different video advertisement display methods and a playback duration range corresponding to each of the video advertisement display methods; The target video advertisement display mode corresponding to the target playback duration range is determined as the video advertisement display mode.

2. The method according to claim 1, characterized in that The advertising content includes advertising video, advertising name and advertising copy; The determining the advertisement question and answer content and the advertisement display time based on the advertisement content includes: extracting audio information from the advertising video; Convert the audio information into text to obtain the advertisement text content; Inputting the advertisement text content, advertisement name and advertisement copy into a question-answer generation model, the question-answer generation model outputting advertisement question-answer content corresponding to the target video advertisement; wherein the question-answer generation model is a model obtained by training a neural network through advertisement content of the video advertisement; The advertisement display time is determined based on the advertisement text content.

3. The method according to claim 2, characterized in that The determining of the advertisement display time based on the advertisement text content includes: Extracting advertisement key sentences from the advertisement text content according to preset extraction rules; Acquire the start time of the target audio corresponding to the key sentence of the advertisement from the audio information; The start time is determined as the advertisement display time.

4. The method according to claim 1, characterized in that: The determining the advertisement question and answer content and the advertisement display time based on the advertisement content includes: In response to a filling operation on the advertising question and answer control, determining the advertising question and answer content; In response to a filling operation on the advertisement display time control, the advertisement display time control is determined.

5. The method according to claim 1, characterized in that The method further comprises: Receiving a selection answer for the object sent by a client corresponding to the playback interface; Determining whether the selected answer is consistent with the advertising answer corresponding to the advertising question in the advertising question and answer content; When the selected answer is inconsistent with the advertisement answer, continue to play the target video advertisement until the playing is completed; When the selected answer is consistent with the advertisement answer, a step of determining a video advertisement display method based on the advertisement display time is performed.

6. The method according to claim 1, characterized in that The video advertisement display mode is a video advertisement double-speed display mode; The displaying of the target video advertisement according to the video advertisement display method includes: Querying the playback speed corresponding to the remaining playback time from a speed query table; wherein the speed query table includes a plurality of different playback speeds and the remaining playback time corresponding to each of the playback speeds; The target video advertisement is played for the remaining playing time at the playing speed.

7. The method according to claim 1, characterized in that The video advertisement display mode is a video advertisement reduced display mode; The displaying of the target video advertisement according to the video advertisement display method includes: Querying the reduced playback time corresponding to the remaining playback time from the reduced playback time query table; wherein the reduced playback time query table includes a plurality of different reduced playback times and the remaining playback time corresponding to each of the reduced playback times; The target video advertisement of the remaining playback time is played according to the reduced playback time.

8. The method according to claim 1, characterized in that: The video advertisement display mode is a video advertisement skip display mode; The displaying of the target video advertisement according to the video advertisement display method includes: Generate skip countdown prompt information, wherein the skip countdown prompt information includes a countdown time; Sending the skip countdown prompt information to the playback interface for display; When it is monitored that the display duration of the skip countdown prompt information reaches the countdown, the target video advertisement is skipped.

9. The method according to claim 1, characterized in that: The method further comprises: Displaying an advertisement link corresponding to the target video advertisement at a second preset position on the playback interface; In response to a click operation on a link control of the advertisement link, the advertisement interface where the target video advertisement is located is jumped.

10. A video advertisement display device, characterized in that: The device is applied to an advertisement delivery end, and the device includes: An acquisition module, configured to acquire the advertisement content of the target video advertisement in response to a filling operation on the advertisement content control; A determination module, configured to determine the advertisement question and answer content and the advertisement display time based on the advertisement content; wherein the advertisement question and answer content is a question and answer related to the advertisement content; A display module is used to display the advertisement question and answer content at a preset position of the playback interface of the target video advertisement when it is detected that the advertisement playback time of the target video advertisement reaches the advertisement display time during the playback of the target video advertisement; a display module, configured to determine a video advertisement display mode based on the advertisement display time when the object viewing the target video advertisement correctly answers the advertisement question in the advertisement question-and-answer content, and display the target video advertisement according to the video advertisement display mode; wherein the video advertisement display mode is a display mode that reduces the object from viewing the target video advertisement; The determining of the video advertisement display mode based on the advertisement display time includes: Obtaining the total playing time of the target video advertisement; Determine the remaining playback time based on the total playback time and the advertisement display time; Determining a video advertisement display method based on the remaining playback time; The determining of the video advertisement display mode based on the remaining playback time includes: Searching for a target playback duration range that matches the remaining playback duration from an advertisement display method query table; wherein the advertisement display method query table includes a plurality of different video advertisement display methods and a playback duration range corresponding to each of the video advertisement display methods; The target video advertisement display mode corresponding to the target playback duration range is determined as the video advertisement display mode.

11. An advertisement delivery terminal, characterized in that: include: A processor and a memory, wherein the processor is used to execute a video advertisement display program stored in the memory to implement the video advertisement display method according to any one of claims 1 to 9.

12. A storage medium, characterized in that: The storage medium stores one or more programs, and the one or more programs can be executed by one or more processors to implement the video advertisement display method according to any one of claims 1 to 9.

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