Business burying point method, device and equipment and storage medium

Abstract

The present application relates to the technical field of data collection, and discloses a service burying point method, device, equipment and storage medium, the method comprises the following steps: a preset pirate model is used to disassemble the user life cycle corresponding to a target service, and different service stages contained in the target service are determined; the operation content of different service stages is used to configure corresponding service stage burying point events for different service stages; a general service burying point scheme is constructed based on the service stage burying point events, and the target service to be put online is buried according to the general service burying point scheme. The present application determines different service stages of the target service through the preset pirate model, and constructs a general service burying point scheme according to the service stage burying point events corresponding to different service stages, so as to bury the service to be put online, thereby solving the technical problem that the service burying point needs to be manually combed and refined into a burying point scheme according to the supporting service in the prior art, which leads to the inability to quickly bury the point.

Description

Technical Field

[0001] This invention relates to the field of data acquisition technology, and in particular to a method, apparatus, device, and storage medium for business data entry. Background Technology

[0002] With the rapid development of internet technology, in order to improve user experience, more and more business environments are collecting user behavior data by embedding tracking points in websites, apps, and other applications to track user usage of these websites and applications.

[0003] Existing solutions allow for custom event tracking to obtain user behavior data, where business personnel implement event tracking in their code. However, custom event tracking requires dedicated personnel to analyze supporting metrics and refine them into a detailed event tracking plan, which cannot be implemented quickly and places certain demands on the skills and abilities of the event tracking designers. Summary of the Invention

[0004] The main objective of this invention is to provide a business event tracking method, apparatus, device, and storage medium, which aims to solve the technical problem in the prior art where business event tracking requires manual sorting and refinement of the supporting business into an event tracking scheme, resulting in the inability to quickly perform event tracking.

[0005] To achieve the above objectives, the present invention provides a business event tracking method, the business event tracking method comprising:

[0006] By decomposing the user lifecycle corresponding to the target business using a pre-set pirate model, the different business stages included in the target business can be determined.

[0007] Configure corresponding business stage tracking events for each business stage based on the operational content of each business stage;

[0008] Based on the aforementioned business stage event tracking, a general business tracking scheme is constructed, and tracking is performed on the target business to be launched according to the general business tracking scheme.

[0009] Optionally, the step of configuring corresponding business stage tracking events for different business stages based on the operational content of the different business stages includes:

[0010] The tracking point classification corresponding to the different business stages is determined based on the operational content of the different business stages;

[0011] Based on the aforementioned data point classification, corresponding business stage data point events are configured for different business stages.

[0012] Optionally, the different business stages include: a retention stage; the step of determining the tracking point classification corresponding to the different business stages based on the operational content of the different business stages includes:

[0013] Based on the operational content of the retention phase, the tracking points corresponding to the retention phase are classified into product performance tracking points and product function tracking points. The tracking events corresponding to the product performance tracking points include: front-end request error events. The tracking events corresponding to the product function tracking points include: entering the search page event and search result display event.

[0014] The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes:

[0015] Based on the product performance tracking points and the product function tracking points, the business stage tracking events of the retention phase are respectively configured as the front-end request error event, the search page entry event, and the search result display event.

[0016] Optionally, the different business stages further include: a recommendation stage; the step of determining the tracking point classification corresponding to the different business stages based on the operational content of the different business stages includes:

[0017] Based on the operational content of the recommendation phase, the tracking points corresponding to the recommendation phase are classified and determined as activity effect tracking points. The tracking events corresponding to the activity effect tracking points include: browsing activity page events and activity participation events.

[0018] The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes:

[0019] Based on the activity effect tracking points, the business stage tracking events of the recommendation phase are configured as the browsing activity page event and the activity participation event, respectively.

[0020] Optionally, the different business stages further include: a sales monetization stage; the step of determining the tracking point classification corresponding to the different business stages based on the operational content of the different business stages includes:

[0021] Based on the operational content of the sales monetization stage, the tracking points corresponding to the sales monetization stage are classified as transaction-related scenario tracking points. The tracking events corresponding to the transaction scenarios include: immediate purchase events.

[0022] The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes:

[0023] Based on the transaction-related scenario, the business stage event of the sales monetization phase is configured as the immediate purchase event.

[0024] Optionally, the step of constructing a general business event tracking scheme based on the business stage tracking events includes:

[0025] Obtain the business stage tracking attributes corresponding to the tracking events of the aforementioned business stage;

[0026] A general business event tracking scheme is constructed based on the event tracking of the business stage and the event tracking attributes of the business stage.

[0027] Optionally, before the step of constructing a general business event tracking scheme based on the business stage tracking events, the method further includes:

[0028] Configure corresponding user dashboard tracking events for the user dashboard based on the user dashboard's operational content, and obtain the user dashboard tracking event attributes corresponding to the user dashboard tracking events.

[0029] The steps for constructing a general business event tracking scheme based on the business stage tracking events and the business stage tracking attributes include:

[0030] A general business event tracking scheme is constructed based on the business stage tracking events, the business stage tracking attributes, the user dashboard tracking events, and the user dashboard tracking attributes.

[0031] Furthermore, to achieve the above objectives, the present invention also proposes a business data entry device, the device comprising:

[0032] The business stage determination module is used to decompose the user lifecycle corresponding to the target business through a preset pirate model and determine the different business stages contained in the target business.

[0033] The event configuration module is used to configure corresponding event tracking for different business stages based on the operational content of the different business stages.

[0034] The business event tracking module is used to construct a general business event tracking scheme based on the event tracking of the business stage, and to track the target business to be launched according to the general business event tracking scheme.

[0035] In addition, to achieve the above objectives, the present invention also proposes a business event tracking device, the device comprising: a memory, a processor, and a business event tracking program stored in the memory and executable on the processor, the business event tracking program being configured to implement the steps of the business event tracking method described above.

[0036] In addition, to achieve the above objectives, the present invention also proposes a storage medium storing a business event tracking program, which, when executed by a processor, implements the steps of the business event tracking method described above.

[0037] This invention discloses a method for decomposing the user lifecycle of a target business using a pre-defined pirate model to determine the different business stages included in the target business; configuring corresponding business stage tracking events for different business stages based on the operational content of each business stage; constructing a general business tracking scheme based on the business stage tracking events; and performing tracking on the target business to be launched according to the general business tracking scheme. Compared to existing technologies that require dedicated personnel to sort out and refine the supporting business into tracking schemes for tracking, this invention solves the technical problem in existing technologies where business tracking requires manual sorting out and refining into tracking schemes based on the supporting business, resulting in slow tracking performance. This improves the user experience. Attached Figure Description

[0038] Figure 1 This is a schematic diagram of the structure of the service embedding device in the hardware operating environment involved in the embodiments of the present invention;

[0039] Figure 2 This is a flowchart illustrating the first embodiment of the business data embedding method of the present invention;

[0040] Figure 3 This is a flowchart illustrating the process of constructing a general business tracking scheme in the first embodiment of the business tracking method of the present invention;

[0041] Figure 4 This is a flowchart illustrating the second embodiment of the business data embedding method of the present invention;

[0042] Figure 5 This is a structural block diagram of the first embodiment of the business data embedding device of the present invention.

[0043] The realization of the objective, functional features and advantages of the present invention will be further explained in conjunction with the embodiments and with reference to the accompanying drawings. Detailed Implementation

[0044] It should be understood that the specific embodiments described herein are for illustrative purposes only and are not intended to limit the scope of the invention.

[0045] Reference Figure 1 , Figure 1 This is a schematic diagram of the business data entry device structure of the hardware operating environment involved in the embodiments of the present invention.

[0046] like Figure 1As shown, the service tracking device may include: a processor 1001, such as a central processing unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used to enable communication between these components. The user interface 1003 may include a display screen or an input unit such as a keyboard; optionally, the user interface 1003 may also include a standard wired interface or a wireless interface. The network interface 1004 may optionally include a standard wired interface or a wireless interface (such as a Wireless-Fidelity (Wi-Fi) interface). The memory 1005 may be high-speed random access memory (RAM) or stable non-volatile memory (NVM), such as a disk drive. The memory 1005 may also optionally be a storage device independent of the aforementioned processor 1001.

[0047] Those skilled in the art will understand that Figure 1 The structure shown does not constitute a limitation on the business data entry device and may include more or fewer components than shown, or combine certain components, or have different component arrangements.

[0048] like Figure 1 As shown, the memory 1005, which serves as a storage medium, may include an operating system, a network communication module, a user interface module, and a service tracking program.

[0049] exist Figure 1 In the service tracking device shown, the network interface 1004 is mainly used for data communication with the network server; the user interface 1003 is mainly used for data interaction with the user; the processor 1001 and the memory 1005 in the service tracking device of the present invention can be set in the service tracking device, and the service tracking device calls the service tracking program stored in the memory 1005 through the processor 1001 and executes the service tracking method provided in the embodiment of the present invention.

[0050] This invention provides a method for business data tracking, referring to... Figure 2 , Figure 2 This is a flowchart illustrating the first embodiment of the business data embedding method of the present invention.

[0051] In this embodiment, the business data tracking method includes the following steps:

[0052] Step S10: Decompose the user lifecycle corresponding to the target business using a preset pirate model to determine the different business stages included in the target business.

[0053] It should be noted that the execution subject of the method in this embodiment can be a business tracking device that tracks transactions in a payment scenario, or another business tracking system that includes such a business tracking device and can achieve the same or similar functions. Here, the business tracking method provided in this embodiment and the following embodiments will be specifically described using a business tracking system (hereinafter referred to as the system).

[0054] It should be understood that the aforementioned preset pirate model can be a model used to decompose different lifecycles of a user. In this embodiment, the preset pirate model can be the AARRR pirate model, that is, the AARRR pirate model is used to decompose different lifecycles of a user.

[0055] It is understandable that the aforementioned target business can be a business that is about to be launched, such as a business in the payment scenario.

[0056] It should be noted that the aforementioned user lifecycle can define the user growth process cycle within the target business. Correspondingly, different business stages, i.e., multiple business stages corresponding to the target business, can include in this embodiment: customer acquisition, activation, monetization, retention, and referral. In practical applications, since each business stage has different growth targets, monitoring the entire business process and viewing relevant metrics is necessary to monitor user development. User behavior data can provide support for this; therefore, this embodiment can obtain user behavior data by implementing event tracking within the business process.

[0057] In its implementation, this example uses the AARRR pirate model to break down the user lifecycle into different stages, where AARRR stands for Acquisition, Activation, Retention, Revenue, and Referral. (See also...) Figure 3 , Figure 3 This is a schematic diagram illustrating the process of constructing a general business tracking scheme in the first embodiment of the business tracking method of the present invention. Figure 3As shown, this embodiment can decompose the user lifecycle corresponding to the business in the payment scenario using the AARRR pirate model to obtain the different business stages included in the business. The different business stages can include: Acquisition, Activation, Revenue, Retention, and Referral. Among them, the acquisition stage of the business needs to attract new users from public and private domains, that is, the growth target of this stage can be new user acquisition, and the target group can be public domain users and private domain users; the growth target of the activation and revenue stages of the business can be conversion, and the target group can be new potential customers, dormant users, and non-converted users; the growth target of the retention stage of the business can be service monitoring, and the target group can be new users and old users; in the referral stage of the business, the main measures to encourage users to refer are marketing activities, such as "referral rewards" and "existing users referring new users" marketing activities. At this time, the growth target of this business stage can be new user acquisition / conversion, and the target group can be high-value existing users.

[0058] Step S20: Configure corresponding business stage tracking events for the different business stages based on the operational content of the different business stages.

[0059] It should be understood that the aforementioned business stage tracking events can be tracking events corresponding to each business stage. In practical applications, such as... Figure 3 As shown, for example, in the customer acquisition stage of a business, in order to attract new customers from public and private domains, companies often choose some external channels for advertising. However, the quality of the advertising channels needs to be evaluated in real time to guide subsequent advertising measures. Therefore, the operational content of the customer acquisition stage can include: online advertising, offline promotion, and WeChat viral marketing. The corresponding operational indicators for this stage can be channel promotion. At this time, based on the operational content and operational indicators of the customer acquisition stage, the general tracking points corresponding to the customer acquisition stage can be determined as channel performance tracking points. Accordingly, based on the general tracking points corresponding to the customer acquisition stage, the business stage tracking events corresponding to the customer acquisition stage can be determined as login page browsing events and registration page browsing events. Meanwhile, during the business activation phase, in order to reactivate new customers and reactivate dormant customers, after entering the product, it is necessary to attract users and increase their click depth through the placement of operational positions and grids. Therefore, the corresponding operational indicators for the business activation phase can be: optimizing the placement of operational positions, business traffic generation, main process path optimization, and marketing campaign placement, etc. The operational indicators for this business phase can be operational position operation and effect evaluation. At this time, based on the operational content and operational indicators of the activation phase, the general tracking points corresponding to the activation phase can be determined as traffic tracking points, i.e., operational position tracking points. Accordingly, based on the general tracking points corresponding to the activation phase, the business phase tracking events corresponding to the activation phase can be determined as resource position click tracking events.

[0060] Step S30: Construct a general business event tracking scheme based on the business stage event tracking, and track the target business to be launched according to the general business event tracking scheme.

[0061] It should be understood that the above-mentioned general business event tracking scheme can be applicable to various businesses in the payment scenario. This embodiment does not limit the specific business to which the general business event tracking scheme is applied. In practical applications, since the general business event tracking scheme summarizes the general event tracking for each business, when the target business to be launched is launched, the business department can quickly start using the general business event tracking scheme without design costs.

[0062] It should be noted that the step of constructing a general business tracking scheme based on the business stage tracking events may specifically include: obtaining the business stage tracking attributes corresponding to the business stage tracking events; and constructing a general business tracking scheme based on the business stage tracking events and the business stage tracking attributes.

[0063] Understandably, the event tracking attributes for a business phase can be the attributes corresponding to the event tracking events for that business phase. For example, the event tracking attributes for the login page browsing event and the registration page browsing event corresponding to the customer acquisition phase of a business can be the forward source; the event tracking attributes for the resource slot click event corresponding to the activation phase of a business can be: the page, resource slot type, resource slot name, content name, and content address.

[0064] It should be understood that after obtaining the business stage event and the business stage attribute corresponding to the general event tracking for each business stage, a general business event tracking scheme can be constructed based on the business stage event tracking and the business stage attribute. The general business event tracking scheme stores the correspondence between different business stages, business stage event tracking, and business stage attribute tracking.

[0065] Furthermore, to make the constructed general business tracking scheme more comprehensive, before the step of constructing the general business tracking scheme based on the business stage tracking events, the method further includes: configuring corresponding user dashboard tracking events for the user dashboard according to the operational content of the user dashboard, and obtaining the user dashboard tracking attributes corresponding to the user dashboard tracking events; the step of constructing the general business tracking scheme based on the business stage tracking events and the business stage tracking attributes may specifically include: constructing the general business tracking scheme based on the business stage tracking events, the business stage tracking attributes, the user dashboard tracking events, and the user dashboard tracking attributes.

[0066] Understandably, besides the entire user lifecycle, the most essential metrics for user operations are overall user metrics, such as... Figure 3As shown, user dashboard metrics can include: user scale, user activity, new users, and user stickiness. The user dashboard tracking events can be web page browsing events, and the corresponding user dashboard tracking attributes can include: whether it's the first time, page title, page address, page path, backdomain, backlink address, campaign name, campaign source, campaign media, campaign keywords, and campaign content. In practical applications, the general tracking points corresponding to the user dashboard are the user dashboard tracking points, which can intuitively reflect product health and user health. This embodiment combines the user lifecycle and user dashboard to construct a general business tracking solution for business tracking, enabling tracking to cover a wide range of product operation, activity operation, and user operation data viewing needs, thereby quickly supporting deployment.

[0067] In practical implementation, the AARRR pirate model can be used to break down the user lifecycle into different stages, including customer acquisition, activation, sales monetization, retention, and referral. Based on the operational content of each stage, corresponding business tracking events can be obtained, along with the corresponding business stage tracking attributes. Furthermore, user dashboard tracking events can be configured based on the operational content of the user dashboard, and the corresponding user dashboard tracking attributes can be obtained. Finally, a general business tracking scheme can be constructed based on the business stage tracking events, business stage tracking attributes, user dashboard tracking events, and user dashboard tracking attributes. This allows for rapid tracking of the business during deployment, supporting quick business launch.

[0068] This embodiment discloses a method for decomposing the user lifecycle corresponding to a target business using a preset pirate model to determine the different business stages included in the target business; configuring corresponding business stage tracking events for different business stages based on the operational content of each business stage; constructing a general business tracking scheme based on the business stage tracking events; and performing tracking on the target business to be launched according to the general business tracking scheme. Compared with the prior art, which requires dedicated personnel to sort out and refine the supporting business into tracking schemes for tracking, this embodiment solves the technical problem in the prior art where business tracking requires manual sorting out and refining into tracking schemes based on the supporting business, resulting in the inability to quickly perform tracking, thus improving the user experience.

[0069] refer to Figure 4 , Figure 4 This is a flowchart illustrating the second embodiment of the business data embedding method of the present invention.

[0070] Based on the first embodiment described above, in this embodiment, step S20 includes:

[0071] Step S201: Determine the tracking point classification corresponding to the different business stages based on the operational content of the different business stages.

[0072] It should be noted that the above-mentioned data tracking classification can be the data tracking categories corresponding to each business stage. In practical applications, such as... Figure 3 As shown, the tracking points for the customer acquisition stage can be categorized as channel performance tracking points; the tracking points for the activation stage can be categorized as traffic tracking points; the tracking points for the sales monetization stage can be categorized as transaction-related scenario tracking points; the tracking points for the retention stage can be categorized as product performance tracking points and product feature tracking points; and the tracking points for the recommendation stage can be categorized as activity performance tracking points.

[0073] Step S202: Configure corresponding business stage event tracking for different business stages based on the tracking point classification.

[0074] It should be understood that the different business stages include: retention stage. The corresponding event tracking for retention stage can be product performance tracking and product function tracking. Among them, the business stage tracking events corresponding to product performance tracking can be front-end request error events, and the business stage tracking events corresponding to product function tracking can be entry search page events and search result display events.

[0075] It is understood that if different business stages are retention stages, then step S201 may include: classifying the tracking points corresponding to the retention stage into product performance tracking points and product function tracking points according to the operational content of the retention stage. The tracking events corresponding to the product performance tracking points include: front-end request error events, and the tracking events corresponding to the product function tracking points include: entry to search page events and search result display events. Correspondingly, step S202 may include: configuring the business stage tracking events of the retention stage as the front-end request error event, the entry to search page event, and the search result display event, respectively, based on the product performance tracking points and the product function tracking points.

[0076] In practical implementation, when the business stage tracking events corresponding to the retention phase are determined to be front-end request error events, search page entry events, and search result display events, the corresponding business stage tracking attributes can be obtained for each of these events. Then, a general business tracking scheme can be constructed based on the business stage tracking events and attributes corresponding to the retention phase to track business processes. This allows for analysis of current product performance weaknesses after tracking, thus optimizing user experience. Specifically, the tracking attributes for front-end request error events may include: API code, API name, dwell time, page location, front-end display error, and error code; the tracking attributes for search page entry events may include: forward source; and the tracking attributes for search result display events may include: forward source, search term, search term type, and number of results.

[0077] It should be noted that different business stages also include: the recommendation stage. The corresponding event tracking category for the recommendation stage can be activity effect tracking. Among them, the business stage tracking events corresponding to activity effect tracking can include: browsing activity page events and activity participation events.

[0078] It should be understood that if different business stages are recommendation stages, then step S201 may include: classifying and determining the tracking points corresponding to the recommendation stage as activity effect tracking points according to the operational content of the recommendation stage, wherein the tracking point events corresponding to the activity effect tracking points include: browsing activity page events and activity participation events; accordingly, step S202 may include: configuring the business stage tracking point events of the recommendation stage as the browsing activity page events and the activity participation events respectively based on the activity effect tracking points.

[0079] In practical implementation, when the business stage tracking events corresponding to the recommendation phase are determined to be the activity page browsing event and the activity participation event, the business stage tracking attributes corresponding to these events can be obtained. Then, based on the activity page browsing event and the activity participation event corresponding to the recommendation phase, and their corresponding business stage tracking attributes, a general business tracking scheme is constructed to track the business activities. This allows for the evaluation of marketing campaign effectiveness after tracking the business activities. Specifically, the tracking attributes corresponding to the activity page browsing event can include: channel ID, page location, and content address; the tracking attributes corresponding to the activity participation event can include: channel ID, page location, activity type, whether a prize was won, and the prize.

[0080] It is understandable that different business stages also include: the sales monetization stage. The corresponding event tracking category for the sales monetization stage can be transaction-related event tracking. Among them, the business stage event tracking for transaction-related event tracking can be the immediate purchase event.

[0081] It should be noted that if different business stages are sales monetization stages, then step S201 may include: classifying the tracking points corresponding to the sales monetization stage as transaction-type scenario tracking points according to the operational content of the sales monetization stage, and the tracking point events corresponding to the transaction-type scenario include: immediate purchase events; accordingly, step S202 may include: configuring the business stage tracking point events of the sales monetization stage as the immediate purchase events based on the transaction-type scenario tracking points.

[0082] In practical implementation, when the business stage tracking event corresponding to the sales monetization stage is determined to be an "instant purchase" event, the business stage tracking attributes corresponding to the instant purchase event can be obtained. Then, based on the instant purchase event corresponding to the sales monetization stage and its corresponding business stage tracking attributes, a general business tracking scheme can be constructed to track the business. After tracking the business, the effectiveness of transaction-promoting measures can be measured to encourage users to convert from active users to transacting users. The tracking attributes corresponding to the instant purchase event can include: product ID, product name, product tags, primary product category, secondary product category, product price, and product quantity.

[0083] This embodiment discloses a method for determining the corresponding event tracking categories for different business stages based on the operational content of different business stages, and configuring corresponding event tracking events for different business stages based on these categories. Specifically, based on the operational content of the retention stage, the event tracking categories for the retention stage are determined as product performance event tracking and product function event tracking. Based on these product performance and product function event tracking, the business stage event tracking for the retention stage is configured as a front-end request error event, a search page entry event, and a search result display event, respectively. This allows for the analysis of current product performance weaknesses after event tracking, thus optimizing the user experience. Similarly, based on the operational content of the recommendation stage, the event tracking categories for the recommendation stage are determined as activity effect event tracking. Based on these activity event tracking, the business stage event tracking for the recommendation stage is configured as a browsing activity page event and an activity participation event, respectively. This allows for the evaluation of marketing campaign effectiveness after event tracking. Furthermore, based on the operational content of the sales monetization stage, the corresponding tracking points for the sales monetization stage are classified as transaction-type scenario tracking points. Based on the transaction-type scenario tracking points, the business stage tracking events of the sales monetization stage are configured as immediate purchase events. This allows for the measurement of the effectiveness of transaction-promoting measures in the business after tracking the business, thereby encouraging users to convert from active users into transaction users.

[0084] Furthermore, this embodiment of the invention also proposes a storage medium storing a business event tracking program, which, when executed by a processor, implements the steps of the business event tracking method described above.

[0085] Reference Figure 5 , Figure 5 This is a structural block diagram of the first embodiment of the business data embedding device of the present invention.

[0086] like Figure 5 As shown, the service tracking device proposed in this embodiment of the invention includes:

[0087] The business stage determination module 501 is used to decompose the user lifecycle corresponding to the target business through a preset pirate model and determine the different business stages contained in the target business.

[0088] The event configuration module 502 is used to configure corresponding business stage event tracking for different business stages based on the operational content of the different business stages.

[0089] The business event tracking module 503 is used to construct a general business event tracking scheme based on the business stage event tracking, and to track the target business to be launched according to the general business event tracking scheme.

[0090] Furthermore, the business event tracking module 503 is also used to obtain the business stage tracking attributes corresponding to the business stage tracking events; and to construct a general business event tracking scheme based on the business stage tracking events and the business stage tracking attributes.

[0091] Furthermore, the business event tracking module 503 is also used to configure corresponding user dashboard tracking events for the user dashboard based on the operational content of the user dashboard, and to obtain the user dashboard tracking attributes corresponding to the user dashboard tracking events; and to construct a general business event tracking scheme based on the business stage tracking events, the business stage tracking attributes, the user dashboard tracking events and the user dashboard tracking attributes.

[0092] This embodiment of the business event tracking device discloses a method for breaking down the user lifecycle corresponding to a target business using a preset pirate model to determine the different business stages included in the target business; configuring corresponding business stage event tracking for different business stages based on the operational content of each business stage; constructing a general business event tracking scheme based on the business stage event tracking; and performing event tracking on the target business to be launched according to the general business event tracking scheme. Compared with the prior art, which requires dedicated personnel to sort out and refine the supporting business into event tracking schemes for event tracking, this embodiment solves the technical problem in the prior art where business event tracking requires manual sorting out and refining into event tracking schemes based on the supporting business, resulting in the inability to quickly perform event tracking, thus improving the user experience.

[0093] Based on the first embodiment of the business data tracking device of the present invention, a second embodiment of the business data tracking device of the present invention is proposed.

[0094] In this embodiment, the event configuration module 502 is further configured to determine the event classification corresponding to the different business stages based on the operational content of the different business stages; and configure corresponding business stage event configuration for the different business stages based on the event classification.

[0095] Furthermore, the event configuration module 502 is also used to classify and determine the event tracking corresponding to the retention stage as product performance event tracking and product function event tracking based on the operational content of the retention stage. The event tracking corresponding to the product performance event tracking includes: front-end request error event, and the event tracking corresponding to the product function event tracking includes: entry to search page event and search result display event. Based on the product performance event tracking and the product function event tracking, the business stage event tracking of the retention stage is configured as the front-end request error event, the entry to search page event, and the search result display event, respectively.

[0096] Furthermore, the event configuration module 502 is also used to classify and determine the event tracking corresponding to the recommendation stage as activity effect event tracking based on the operational content of the recommendation stage. The event tracking corresponding to the activity effect event tracking includes: browsing activity page event and activity participation event. Based on the activity effect event tracking, the business stage event tracking of the recommendation stage is configured as the browsing activity page event and the activity participation event, respectively.

[0097] Furthermore, the event configuration module 502 is also used to classify the event tracking corresponding to the sales monetization stage as transaction-type scenario event tracking based on the operational content of the sales monetization stage, wherein the event tracking corresponding to the transaction-type scenario includes: immediate purchase event; and to configure the business stage event tracking of the sales monetization stage as the immediate purchase event based on the transaction-type scenario event tracking.

[0098] This embodiment discloses a method for determining the corresponding event tracking categories for different business stages based on the operational content of different business stages, and configuring corresponding event tracking events for different business stages based on these categories. Specifically, based on the operational content of the retention stage, the event tracking categories for the retention stage are determined as product performance event tracking and product function event tracking. Based on these product performance and product function event tracking, the business stage event tracking for the retention stage is configured as a front-end request error event, a search page entry event, and a search result display event, respectively. This allows for the analysis of current product performance weaknesses after event tracking, thus optimizing the user experience. Similarly, based on the operational content of the recommendation stage, the event tracking categories for the recommendation stage are determined as activity effect event tracking. Based on these activity event tracking, the business stage event tracking for the recommendation stage is configured as a browsing activity page event and an activity participation event, respectively. This allows for the evaluation of marketing campaign effectiveness after event tracking. Furthermore, based on the operational content of the sales monetization stage, the corresponding tracking points for the sales monetization stage are classified as transaction-type scenario tracking points. Based on the transaction-type scenario tracking points, the business stage tracking events of the sales monetization stage are configured as immediate purchase events. This allows for the measurement of the effectiveness of transaction-promoting measures in the business after tracking the business, thereby encouraging users to convert from active users into transaction users.

[0099] It should be noted that, in this document, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or system. Unless otherwise specified, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or system that includes that element.

[0100] The sequence numbers of the above embodiments of the present invention are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0101] Through the above description of the embodiments, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus necessary general-purpose hardware platforms. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present invention, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product is stored in a storage medium (such as read-only memory / random access memory, magnetic disk, optical disk) and includes several instructions to cause a terminal device (which may be a mobile phone, computer, server, or network device, etc.) to execute the methods described in the various embodiments of the present invention.

[0102] The above are merely preferred embodiments of the present invention and do not limit the scope of the patent. Any equivalent structural or procedural transformations made based on the description and drawings of the present invention, or direct or indirect applications in other related technical fields, are similarly included within the scope of patent protection of the present invention.

Claims

1. A method for embedding business data points, characterized in that, The business data tracking method includes: By decomposing the user lifecycle corresponding to the target business using a pre-set pirate model, the different business stages included in the target business can be determined. Configure corresponding business stage tracking events for each business stage based on the operational content of each business stage; A general business event tracking scheme is constructed based on the event tracking of the business stage, and event tracking is performed on the target business to be launched according to the general business event tracking scheme. The step of configuring corresponding business stage tracking events for different business stages based on the operational content of different business stages includes: The tracking point categories corresponding to the different business stages are determined based on the operational content of the different business stages. The different business stages include: customer acquisition stage, activation stage, sales monetization stage, retention stage, and referral stage. Based on the aforementioned data point classification, corresponding business stage data point events are configured for different business stages.

2. The business data tracking method as described in claim 1, characterized in that, The different business stages include: retention stage; the step of determining the corresponding tracking point classification for the different business stages based on the operational content of the different business stages includes: Based on the operational content of the retention phase, the tracking points corresponding to the retention phase are classified into product performance tracking points and product function tracking points. The tracking events corresponding to the product performance tracking points include: front-end request error events. The tracking events corresponding to the product function tracking points include: entering the search page event and search result display event. The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes: Based on the product performance tracking points and the product function tracking points, the business stage tracking events of the retention phase are respectively configured as the front-end request error event, the search page entry event, and the search result display event.

3. The business data entry method as described in claim 1, characterized in that, The different business stages also include: a recommendation stage; the step of determining the tracking point classification corresponding to the different business stages based on the operational content of the different business stages includes: Based on the operational content of the recommendation phase, the tracking points corresponding to the recommendation phase are classified and determined as activity effect tracking points. The tracking events corresponding to the activity effect tracking points include: browsing activity page events and activity participation events. The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes: Based on the activity effect tracking points, the business stage tracking events of the recommendation phase are configured as the browsing activity page event and the activity participation event, respectively.

4. The business data tracking method as described in claim 1, characterized in that, The different business stages also include: the sales monetization stage; the step of determining the tracking point classification corresponding to the different business stages based on the operational content of the different business stages includes: Based on the operational content of the sales monetization stage, the tracking points corresponding to the sales monetization stage are classified as transaction-related scenario tracking points. The tracking events corresponding to the transaction scenarios include: immediate purchase events. The step of configuring corresponding business stage event tracking for different business stages based on the event tracking classification includes: Based on the transaction-related scenario, the business stage event of the sales monetization phase is configured as the immediate purchase event.

5. The business data tracking method as described in claim 1, characterized in that, The steps for constructing a general business event tracking scheme based on the business stage tracking events include: Obtain the business stage tracking attributes corresponding to the tracking events of the aforementioned business stage; A general business event tracking scheme is constructed based on the event tracking of the business stage and the event tracking attributes of the business stage.

6. The business data entry method as described in claim 5, characterized in that, Before the step of constructing a general business event tracking scheme based on the business stage event tracking, the method further includes: Configure corresponding user dashboard tracking events for the user dashboard based on the user dashboard's operational content, and obtain the user dashboard tracking event attributes corresponding to the user dashboard tracking events. The steps for constructing a general business event tracking scheme based on the business stage tracking events and the business stage tracking attributes include: A general business event tracking scheme is constructed based on the business stage tracking events, the business stage tracking attributes, the user dashboard tracking events, and the user dashboard tracking attributes.

7. A business data entry device, characterized in that, The device includes: The business stage determination module is used to decompose the user lifecycle corresponding to the target business through a preset pirate model and determine the different business stages contained in the target business. The event configuration module is used to configure corresponding event tracking for different business stages based on the operational content of the different business stages. The business event tracking module is used to construct a general business event tracking scheme based on the event tracking of the business stage, and to track the target business to be launched according to the general business event tracking scheme. The event configuration module is further configured to determine the event categories corresponding to the different business stages based on the operational content of the different business stages, including: customer acquisition stage, activation stage, sales monetization stage, retention stage, and recommendation stage; and to configure corresponding business stage event categories for the different business stages.

8. A business data entry device, characterized in that, The device includes: a memory, a processor, and a service tracking program stored in the memory and executable on the processor, the service tracking program being configured to implement the steps of the service tracking method as described in any one of claims 1 to 6.

9. A storage medium, characterized in that, The storage medium stores a service tracking program, which, when executed by a processor, implements the steps of the service tracking method as described in any one of claims 1 to 6.

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