A method for embedding advertisement in video

Abstract

The present invention discloses a method for embedding advertisements in a video, wherein an anchor explanation workbench and live broadcast photography equipment are arranged in a room dedicated to live broadcast, a connecting product is placed behind the anchor explanation workbench through a support frame, products with independent advertising videos are distinguished, and product advertisements are embedded in the live broadcast video by combining the on-site layout of the live broadcast with the inside and outside of the live broadcast video screen. When the anchor fails to introduce the product in place or omits something, consumers can preview it through the advertising video in a corner of the live broadcast video, thereby achieving the purpose of coexistence of live broadcast video viewing and advertising video browsing, and improving the effect of product advertising. In addition, with the assistance of an independent reading device, when multiple advertisers need to embed advertising videos, quick adjustment and response can be made, and the operation is simple and easy to use.

Description

Technical Field

[0001] The present invention relates to the technical field of data transmission, and in particular to a method for embedding advertisements in videos. Background Art

[0002] Advertisement is a means of informing the general public about something. With the development of life technology, video business has become the hottest service industry. In order to obtain lucrative advertising revenue, some businesses usually insert various advertisements into videos. Products in the live video industry mainly rely on the personal influence and expression ability of the anchor to conduct oral advertising and sales of products.

[0003] Since the people watching the live broadcast are highly mobile, the host needs to repeatedly describe the product when selling products live. During the long-term narration and the alternating broadcast of multiple products, it is easy for the product to be not fully expressed, and the users who newly enter the live video page have a poor experience, which affects the product publicity and reputation. Summary of the invention

[0004] The purpose of the present invention is to provide a method for embedding advertisements in videos to solve the problems raised in the above background technology.

[0005] To achieve the above object, the present invention provides the following technical solution: a method for embedding advertisements in a video, the method for embedding advertisements in a video comprising the following steps:

[0006] Step 1: Set up the anchor explanation workbench and live camera equipment in the live broadcast room;

[0007] Step 2: Place a connection product behind the anchor's explanation workbench through a support frame;

[0008] Step 3: Differentiate products with independent advertising videos, and connect the advertising video storage card to an independent reading device, which can be connected to advertising videos of multiple products;

[0009] Step 4: When the anchor is explaining the corresponding product, the live broadcast control software is used to place a dynamic advertising screen of the same size at the connecting product position in the live video screen to assist the anchor in carrying out the product explanation.

[0010] Preferably, the connecting product is a small TV model. During a live broadcast of a series of products, the connecting product is a doll model of the series of products with distinguishing edge lines.

[0011] Preferably, the advertising video storage card is distinguishably marked with a label sticker before being connected to the independent reading device.

[0012] Preferably, the independent reading device includes an advertising video switching seat, a plurality of switching slots are symmetrically provided on the upper end of one side of the advertising video switching seat, a movable plug is movably provided in the switching slot, two rotating slots are symmetrically provided on both sides of the switching slot, two rotating shafts are horizontally symmetrically provided on both sides of the lower end of the movable plug, and the two rotating shafts are respectively connected to the two rotating slots through a first torsion spring.

[0013] Preferably, a reading interface is provided at the upper end of the movable plug, a card reader is plugged into the reading interface, four connecting springs are symmetrically provided on both sides of the reading interface, and the four connecting springs are respectively connected to one side of the card reader.

[0014] Preferably, first strip grooves are vertically opened at the centers of both sides of the reading interface of the movable plug, and two auxiliary blocks are symmetrically arranged on both sides of the card reader plugged into the movable plug, and the two auxiliary blocks are movably plugged into the two first strip grooves respectively.

[0015] Preferably, a movable inner cavity is opened at the lower end of the movable plug, and an electrically connected movable block is movably provided at the lower end of the movable inner cavity. A second strip groove is opened through the side of the movable inner cavity close to the first strip groove, and a push rod is provided on the side of the second strip groove of the electrically connected movable block. The push rod is arranged in an L-shaped structure, and one side of the push rod passes through the second strip groove, and the upper end of the side of the push rod outside the second strip groove is contacted with the lower end of the auxiliary block. A downward pressure spring is provided at the upper end of the electrically connected movable block, and the upper end of the downward pressure spring is abutted against the upper end of the movable inner cavity, and the movable height of the electrically connected movable block and the push rod is greater than the clamping length of the connecting spring.

[0016] Preferably, one side of the switching slot is arranged in an arc-shaped structure, and a plurality of second transmission contacts are symmetrically arranged on the upper end of one side of the arc-shaped structure of the switching slot, a movable adapter is vertically arranged at the center of the lower end of the power-connecting movable block, and the lower end of the movable adapter movably penetrates the lower end of the movable plug, and a plurality of first transmission contacts are symmetrically arranged on the lower end of one side of the movable adapter, and when the movable plug is horizontally arranged, the plurality of first transmission contacts of the movable adapter are respectively abutted against the plurality of second transmission contacts, a magnetic suction module is arranged on one side of the lower end of the switching slot, and when the movable plug is horizontally arranged, the top rod on one side of the movable plug is arranged in magnetic contact with the magnetic suction module.

[0017] Preferably, a push rod on one side of the movable plug is vertically fitted with one side of the switching slot, and a buffer cotton is provided on one side of the switching slot close to the push rod.

[0018] Preferably, a storage groove is vertically opened at the lower end of the switching groove in the advertising video switching seat, and a release push plate is vertically movably inserted in the storage groove, a pressing groove is opened in the advertising video switching seat on one side close to the storage groove, one side of the pressing groove is connected to the storage groove, a support shaft is horizontally arranged in the center of the pressing groove, a pressing plate is movably sleeved on the upper end of the support shaft through a second torsion spring, one side of the pressing plate horizontally movably penetrates one side of the advertising video switching seat, an arc-shaped toggle plate is provided on the side of the pressing plate close to the release push plate, the arc-shaped toggle plate is coaxially arranged with the virtual axis of the support shaft, a plurality of toggle teeth are symmetrically arranged on the outer peripheral side of the arc-shaped toggle plate, a plurality of toggle tooth grooves are symmetrically opened on the side of the release push plate close to the arc-shaped toggle plate, and the toggle teeth on one side of the arc-shaped toggle plate are inserted into the toggle tooth groove of the release push plate.

[0019] Compared with the prior art, the present invention has the following beneficial effects:

[0020] By combining the on-site layout of the live broadcast with the inside and outside of the live broadcast video screen, product advertisements are embedded in the live broadcast video. When the host fails to introduce the product in detail or omits something, consumers can preview it through the advertising video in the corner of the live broadcast video, thereby achieving the coexistence of live video viewing and advertising video browsing, thereby improving the effectiveness of product advertising. In addition, with the assistance of independent reading devices, when advertising videos need to be embedded for multiple advertisers, quick adjustments and responses can be made, and the operation is simple and easy to use. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] Figure 1 It is a schematic diagram of the structure of the present invention;

[0022] Figure 2 It is a schematic diagram of the structure of the present invention;

[0023] Figure 3 For the present invention Figure 2 Schematic diagram of part A;

[0024] Figure 4 For the present invention Figure 3 Schematic diagram of part B;

[0025] Figure 5 For the present invention Figure 3 Schematic diagram of the C part;

[0026] Figure 6 This is a schematic diagram of the switching slot structure of the present invention;

[0027] Figure 7 It is a schematic diagram of the connection between the pressing plate and the releasing push plate of the present invention;

[0028] Figure 8 This is a schematic diagram of the structure of the active plug of the present invention;

[0029] Fig. 9 It is a schematic diagram of the connection of the top rod of the present invention.

[0030] In the figure: advertising video switching seat 1, switching slot 2, movable plug 3, rotating slot 4, rotating shaft 5, card reader 6, connecting spring 7, first strip slot 8, auxiliary block 9, movable inner cavity 10, power connection movable block 11, second strip slot 12, push rod 13, downward pressure spring 14, movable adapter 15, first transmission contact 16, second transmission contact 17, buffer cotton 18, magnetic suction module 19, pressing slot 20, release push plate 21, support shaft 22, pressing plate 23, arc-shaped toggle plate 24, toggle teeth 25, toggle tooth groove 26. DETAILED DESCRIPTION

[0031] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0032] Please refer to the attached Figure 1-9 , this application provides the following four embodiments of the preferred scheme.

[0033] Embodiment 1

[0034] A method for embedding advertisements in a video, comprising the following steps:

[0035] Step 1: Set up the anchor explanation workbench and live camera equipment in the live broadcast room;

[0036] Step 2: Place a connection product behind the anchor's explanation workbench through a support frame;

[0037] Step 3: Differentiate products with independent advertising videos, and connect the advertising video storage card to an independent reading device, which can be connected to advertising videos of multiple products;

[0038] Step 4: When the anchor is explaining the corresponding product, the live broadcast control software is used to place a dynamic advertising screen of the same size at the connecting product position in the live broadcast video screen to assist the anchor in carrying out the product explanation;

[0039] The connecting product is a small TV model. When live streaming a series of products, the connecting product is a doll model of the series of products with a distinguishing edge line, which gives users a non-obtrusive feeling and increases the fun of the live streaming.

[0040] The advertising video is displayed on the user's mobile phone screen, and the model does not need to have a playback function;

[0041] The advertising video storage card is distinguishably marked by a label sticker before being connected to the independent reading device; the label sticker can be a common self-adhesive registration sticker in the prior art.

[0042] Embodiment 2

[0043] On the basis of the first embodiment, the independent reading device includes an advertising video switching seat 1, a plurality of switching slots 2 are symmetrically provided at the upper end of one side of the advertising video switching seat 1, a movable plug 3 is movably provided in the switching slot 2, two rotating slots 4 are symmetrically provided on both sides of the switching slot 2, two rotating shafts 5 are horizontally symmetrically provided on both sides of the lower end of the movable plug 3, the two rotating shafts 5 are respectively connected to the two rotating slots 4 through the first torsion spring, a reading interface is provided at the upper end of the movable plug 3, a card reader 6 is plugged into the reading interface, four connecting springs 7 are symmetrically provided on both sides of the reading interface, and the four connecting springs 7 are respectively connected to one side of the card reader 6;

[0044] A push rod 13 on one side of the movable plug 3 is vertically fitted with one side of the switching slot 2, and a buffer cotton 18 is provided on one side of the switching slot 2 close to the push rod 13;

[0045] When multiple products have advertising videos to be displayed, they are connected to several active plugs 3 of the advertising video switching seat 1 through the card reader 6 respectively. When the live broadcast background software box selects a specific playback position, the video read by the advertising video switching seat 1 is directly played to the area. When the card reader 6 is electrically connected through the first transmission contact 16 and the second transmission contact 17, it cooperates with the video playback plug-in to directly play the video, and the corresponding video playback can be quickly selected according to the label without occupying the memory of the live broadcast device.

[0046] Embodiment 3

[0047] On the basis of the second embodiment, the movable plug 3 and the rotation control, the centers of both sides of the reading interface of the movable plug 3 are respectively vertically provided with first strip grooves 8, and the card reader 6 is plugged into the movable plug 3 on both sides symmetrically provided with two auxiliary blocks 9, and the two auxiliary blocks 9 are respectively movably plugged into the two first strip grooves 8, and a movable inner cavity 10 is opened at the lower end of the movable plug 3, and a power-connecting movable block 11 is movably provided at the lower end of the movable inner cavity 10, and a second strip groove 12 is penetrated on one side of the movable inner cavity 10 close to the first strip groove 8, and a push rod 13 is provided on one side of the power-connecting movable block 11 located on the second strip groove 12, and the push rod 13 is arranged in an L-shaped structure, and one side of the push rod 13 is arranged to penetrate the second strip groove 12, and the upper end of the push rod 13 penetrates the second strip groove 12 and is in contact with the lower end of the auxiliary block 9, and a downward pressure spring 1 is provided on the upper end of the power-connecting movable block 11 4. The upper end of the downward pressure spring 14 is arranged to abut against the upper end of the movable inner cavity 10, and the movable height of the power-connecting movable block 11 and the push rod 13 is greater than the clamping length of the connecting spring 7. One side of the switching slot 2 is arranged in an arc-shaped structure. A plurality of second transmission contacts 17 are symmetrically arranged on the upper end of one side of the arc-shaped structure of the switching slot 2. A movable adapter 15 is vertically arranged at the center of the lower end of the power-connecting movable block 11. The lower end of the movable adapter 15 is arranged to movably penetrate the lower end of the movable plug 3. A plurality of first transmission contacts 16 are symmetrically arranged on the lower end of one side of the movable adapter 15. When the movable plug 3 is arranged horizontally, the plurality of first transmission contacts 16 of the movable adapter 15 are respectively arranged to abut against the plurality of second transmission contacts 17. A magnetic suction module 19 is arranged on one side of the lower end of the switching slot 2. When the movable plug 3 is arranged horizontally, the push rod 13 on one side of the movable plug 3 is arranged to be in magnetic contact with the magnetic suction module 19.

[0048] In the natural state, the movable plug 3 is supported by the first torsion spring to maintain the vertical posture of the movable plug 3. At this time, the card reader 6 connected to the movable plug 3 is in an unconnected state. When the movable plug 3 is set horizontally, the movable plug 3 drives the movable adapter 15 to rotate synchronously, and the first transmission contact 16 of the movable adapter 15 is fitted with the second transmission contact 17 to complete the power-on of the card reader 6 and the transmission of the advertising video. At this time, the movable plug 3 is pulled by the electromagnetic suction of the magnetic suction module 19 to maintain a stable electrical connection posture. When it is necessary to cancel the video playback, the magnetic suction module 19 is powered off, and the movable plug 3 is automatically reset under the elastic force of the first torsion spring, and is prevented from being damaged by impact under the buffering effect of the buffer cotton 18.

[0049] Embodiment 4

[0050] On the basis of the third embodiment, the plug-in posture of the card reader 6 is quickly disengaged, a storage groove is vertically opened at the lower end of the switching groove 2 in the advertising video switching seat 1, and a release push plate 21 is vertically movably inserted in the storage groove, a pressing groove 20 is opened in the advertising video switching seat 1 near the side of the storage groove, and one side of the pressing groove 20 is connected to the storage groove, and a support shaft 22 is horizontally provided in the center of the pressing groove 20, and a pressing plate 23 is movably sleeved on the upper end of the support shaft 22 through a second torsion spring, and one side of the pressing plate 23 is horizontally movable and penetrates one side of the advertising video switching seat 1, and an arc-shaped toggle plate 24 is provided on the side of the pressing plate 23 near the release push plate 21, and the arc-shaped toggle plate 24 is coaxially arranged with the virtual axis of the support shaft 22, and a plurality of toggle teeth 25 are symmetrically arranged on the outer peripheral side of the arc-shaped toggle plate 24, and the release push plate 21 is close to the arc A plurality of toggle teeth 26 are symmetrically provided on one side of the toggle plate 24, and the toggle teeth 25 on one side of the arc-shaped toggle plate 24 are plugged into the toggle teeth 26 of the release push plate 21. When the card reader 6 needs to be moved out of the active plug 3, the pressing plate 23 is pressed to expose one side of the advertising video switching seat 1, so that the pressing plate 23 rotates the arc-shaped toggle plate 24 along the support shaft 22, and then the release push plate 21 is lifted up under the meshing action of the toggle teeth 25 and the toggle teeth 26, and then the release push plate 21 is extended out of the storage slot and abuts against the lower end of the movable adapter 15, and the movable adapter 15 is lifted up. When the movable adapter 15 is lifted, the powered active block 11 drives the push rod 13 to move synchronously, and the push rod 13 pushes the two auxiliary blocks 9 to control the card reader 6 to be out of the clamping posture of the connecting spring 7, so as to avoid the card reader 6 from being violently plugged in and out to damage the equipment.

[0051] Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and variations may be made to the embodiments without departing from the principles and spirit of the present invention, and that the scope of the present invention is defined by the appended claims and their equivalents.

Claims

1. A method for embedding advertisements in a video, characterized by: The method for embedding advertisements in a video comprises the following steps: Step 1: Set up the anchor explanation workbench and live camera equipment in the live broadcast room; Step 2: Place a connection product behind the anchor's explanation workbench through a support frame; Step 3: Differentiate products with independent advertising videos, and connect the advertising video storage card to an independent reading device, which can be connected to advertising videos of multiple products; Step 4: When the anchor is explaining the corresponding product, the live broadcast control software is used to place a dynamic advertising screen of the same size at the connecting product position in the live broadcast video screen to assist the anchor in carrying out the product explanation; The advertising video storage card is distinguishably marked by a label sticker before being connected to the independent reading device; The independent reading device comprises an advertising video switching seat (1), wherein a plurality of switching slots (2) are symmetrically provided at the upper end of one side of the advertising video switching seat (1), a movable plug (3) is movably provided in the switching slot (2), two rotating slots (4) are symmetrically provided on both sides of the switching slot (2), two rotating shafts (5) are horizontally symmetrically provided on both sides of the lower end of the movable plug (3), and the two rotating shafts (5) are respectively connected to the two rotating slots (4) through a first torsion spring; The upper end of the movable plug (3) is provided with a reading interface, the reading interface is plugged with a card reader (6), four connecting springs (7) are symmetrically arranged on both sides of the reading interface, and the four connecting springs (7) are respectively arranged to engage one side of the card reader (6); The centers of both sides of the reading interface of the movable plug (3) are respectively provided with first strip grooves (8) vertically, and two auxiliary blocks (9) are symmetrically provided on both sides of the movable plug (3) where the card reader (6) is plugged, and the two auxiliary blocks (9) are respectively movably plugged into the two first strip grooves (8); The movable plug (3) has an movable inner cavity (10) at its lower end, and an electrical connection movable block (11) is movably provided at the lower end of the movable inner cavity (10). A second strip groove (12) is provided through the side of the movable inner cavity (10) close to the first strip groove (8). A push rod (13) is provided on the side of the electrical connection movable block (11) located at the second strip groove (12). The push rod (13) is arranged in an L-shaped structure. One side of the push rod (13) passes through the second strip groove (12). The upper end of the side of the push rod (13) outside the second strip groove (12) is in contact with the lower end of the auxiliary block (9). A downward pressure spring (14) is provided at the upper end of the electrical connection movable block (11). The upper end of the downward pressure spring (14) is abutted against the upper end of the movable inner cavity (10), and the movable height of the electrical connection movable block (11) and the push rod (13) is greater than the clamping length of the connecting spring (7). The switching slot (2) has an arc-shaped structure on one side, and a plurality of second transmission contacts (17) are symmetrically arranged on the upper end of the arc-shaped structure on one side of the switching slot (2). A movable adapter (15) is vertically arranged at the center of the lower end of the power connection movable block (11). The lower end of the movable adapter (15) is movably arranged to penetrate the lower end of the movable plug (3). A plurality of first transmission contacts (16) are symmetrically arranged on the lower end of one side of the movable adapter (15). When the movable plug (3) is arranged horizontally, the plurality of first transmission contacts (16) of the movable adapter (15) are respectively arranged to abut against the plurality of second transmission contacts (17). A magnetic attraction module (19) is arranged on one side of the lower end of the switching slot (2), and when the movable plug (3) is arranged horizontally, the top rod (13) on one side of the movable plug (3) is arranged to be in magnetic attraction contact with the magnetic attraction module (19). The advertising video switching seat (1) is provided with a storage slot vertically at the lower end of the switching slot (2), a release push plate (21) is vertically movably inserted in the storage slot, a pressing slot (20) is provided in the advertising video switching seat (1) near the storage slot, one side of the pressing slot (20) is connected to the storage slot, a support shaft (22) is horizontally provided in the center of the pressing slot (20), a pressing plate (23) is movably sleeved on the upper end of the support shaft (22) through a second torsion spring, and one side of the pressing plate (23) is horizontally movably inserted through the advertising video switching seat (1) One side is provided, a side of the pressing plate (23) close to the release push plate (21) is provided with an arc-shaped toggle plate (24), the arc-shaped toggle plate (24) is coaxially arranged with the virtual axis of the support shaft (22), a plurality of toggle teeth (25) are symmetrically arranged on the outer peripheral side of the arc-shaped toggle plate (24), a plurality of toggle tooth grooves (26) are symmetrically opened on the side of the release push plate (21) close to the arc-shaped toggle plate (24), and the toggle teeth (25) on one side of the arc-shaped toggle plate (24) are inserted into the toggle tooth grooves (26) of the release push plate (21).

2. The method for embedding advertisements in a video according to claim 1, characterized in that: The connecting product is a small TV model. During a special live broadcast for a series of products, the connecting product is a series of doll models with distinguishing edge lines.

3. The method for embedding advertisements in a video according to claim 2, characterized in that: A push rod (13) on one side of the movable plug (3) is arranged to be vertically fitted with a side in the switching slot (2), and a buffer cotton (18) is provided on a side of the switching slot (2) close to the push rod (13).

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