A method and system for matching and pushing advertisements to video images

Abstract

The present application discloses a method and system for pushing advertisement matching for video screens, which collects the minimum duration and maximum duration of advertisement materials to be matched, collects at least one historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and outputs a directory of historical matching information to be matched; collects video screens provided by a video platform, obtains advertisement materials that meet the video screens from the directory of historical matching information, and outputs candidate advertisement materials; collects the minimum number of playbacks of the advertisement materials to be matched, and collects recommended advertisement materials from the candidate advertisement materials according to the minimum number of playbacks; collects advertisement information in the recommended advertisement materials, and outputs recommended advertisements matched by the video platform. In the present invention, candidate advertisements between multiple video screens can be collected, which helps to eliminate the differences between multiple video screens according to the candidate advertisements in the subsequent process, so as to improve the pertinence and stability of the project.

Description

Technical Field

[0001] The present application relates to the technical field of big data processing, and in particular to a method and system for matching and pushing advertisements for video images. Background Art

[0002] When playing videos, video application operators often need to add various advertisements to the videos to show these advertisements to users. Video application operators generally use the method of inserting advertisement videos in front of or behind the videos, or inserting advertisement videos in the middle of the videos.

[0003] Existing technologies for hotspot online advertising include: hotspot content advertising based on keywords related to page content; hotspot advertising based on user hotspots, which extracts regional information from the playback address and displays advertising content containing relevant regional information to users. Although these technical solutions have delivered relevant online advertisements to social network users to a certain extent, they cannot accurately deliver hotspot advertisements and cannot provide users with advertisements that meet their interests. In particular, in the advertising delivery method of video platforms, the delivery is basically specified based on the category of video resources and the classification of advertising locations, and hotspot advertising delivery for users is not achieved. Summary of the invention

[0004] To achieve the above objectives, this application provides the following technical solutions:

[0005] According to a first aspect of the present invention, the present invention claims protection for a method for matching and pushing advertisements for video images, characterized in that it comprises:

[0006] Collecting the minimum duration and the maximum duration of the advertisement material to be matched, collecting at least one piece of historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and outputting a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information;

[0007] Collecting video images provided by the video platform, obtaining advertising materials that meet the requirements of the video images from the historical matching information directory, and outputting candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched;

[0008] Collecting the minimum number of play times of the advertising material to be matched, and collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time;

[0009] The advertisement information in the recommended advertisement material is collected, and the recommended advertisement matched by the video platform is output.

[0010] Further, collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes:

[0011] Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times;

[0012] Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material;

[0013] After collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, the method further includes:

[0014] Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials;

[0015] Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform;

[0016] Under the condition that the number of advertisements of the recommended advertising material is less than the minimum number of advertisements, filtering out other recommended advertising materials from the secondary advertising materials according to the minimum number of advertisements and the minimum number of play times, wherein the secondary advertising material is an advertising material whose number of play times of the candidate advertising material is less than the minimum number of play times;

[0017] Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material;

[0018] The step of collecting the advertising information in the recommended advertising material and outputting the recommended advertisement matched by the video platform is performed according to the adjusted recommended advertising material.

[0019] Furthermore, other recommended advertising materials are filtered out from the secondary advertising materials according to the minimum number of advertising materials and the minimum number of play times, including:

[0020] Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range;

[0021] Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches;

[0022] Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence;

[0023] Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items;

[0024] The advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials are collected as the other recommended advertising materials.

[0025] Furthermore, after combining the recommended advertising material with the other recommended advertising material and outputting the adjusted recommended advertising material, the method further includes:

[0026] Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials;

[0027] Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform;

[0028] Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, a first warning message is displayed, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched.

[0029] Furthermore, collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes:

[0030] Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number;

[0031] After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the method further includes:

[0032] Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library;

[0033] Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration;

[0034] Under the condition that the historical matching information does not exist between the minimum duration and the maximum duration in the advertising material library, a second warning message is displayed, wherein the second warning message is used to warn that the video platform data matching fails.

[0035] According to a second aspect of the present invention, the present invention claims protection for an advertisement matching and pushing system for video images, characterized in that it comprises:

[0036] A first collection unit is used to collect the minimum duration and the maximum duration of the advertisement material to be matched, collect at least one historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and output a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information;

[0037] A second acquisition unit is used to acquire video images provided by the video platform, obtain advertising materials that meet the requirements of the video images from the historical matching information directory, and output candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched;

[0038] a third collecting unit, configured to collect the minimum number of play times of the advertising material to be matched, and collect recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time;

[0039] The recommendation unit is used to collect the advertising information in the recommended advertising material and output the recommended advertisement matched by the video platform.

[0040] Further, collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes:

[0041] Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times;

[0042] Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material;

[0043] After collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, the system further includes:

[0044] Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials;

[0045] Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform;

[0046] Under the condition that the number of advertisements of the recommended advertising material is less than the minimum number of advertisements, filtering out other recommended advertising materials from the secondary advertising materials according to the minimum number of advertisements and the minimum number of play times, wherein the secondary advertising material is an advertising material whose number of play times of the candidate advertising material is less than the minimum number of play times;

[0047] Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material;

[0048] The step of collecting the advertising information in the recommended advertising material and outputting the recommended advertisement matched by the video platform is performed according to the adjusted recommended advertising material.

[0049] Furthermore, other recommended advertising materials are filtered out from the secondary advertising materials according to the minimum number of advertising materials and the minimum number of play times, including:

[0050] Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range;

[0051] Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches;

[0052] Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence;

[0053] Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items;

[0054] The advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials are collected as the other recommended advertising materials.

[0055] Furthermore, after combining the recommended advertising material with the other recommended advertising material and outputting the adjusted recommended advertising material, the system further includes:

[0056] Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials;

[0057] Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform;

[0058] Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, a first warning message is displayed, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched.

[0059] Furthermore, collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes:

[0060] Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number;

[0061] After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the system further includes:

[0062] Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library;

[0063] Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration;

[0064] Under the condition that the historical matching information does not exist between the minimum duration and the maximum duration in the advertising material library, a second warning message is displayed, wherein the second warning message is used to warn that the video platform data matching fails.

[0065] The present application discloses a method and system for pushing advertisement matching for video screens, which collects the minimum duration and maximum duration of the advertisement material to be matched, collects at least one historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and outputs a directory of historical matching information to be matched; collects the video screen provided by the video platform, obtains the advertisement material that satisfies the video screen from the directory of historical matching information, and outputs candidate advertisement material; collects the minimum number of playbacks of the advertisement material to be matched, collects recommended advertisement material from the candidate advertisement material according to the minimum number of playbacks; collects advertisement information in the recommended advertisement material, and outputs recommended advertisement matched by the video platform. In the present invention, candidate advertisements between multiple video screens can be collected, which helps to eliminate the differences between multiple video screens according to the candidate advertisements in the future, so as to improve the pertinence and stability of the project. BRIEF DESCRIPTION OF THE DRAWINGS

[0066] Figure 1 A workflow diagram of a method for matching and pushing advertisements for video images for which protection is sought in an embodiment of the present application;

[0067] Figure 2 A second workflow diagram of a method for matching and pushing advertisements to video images for which protection is sought in an embodiment of the present application;

[0068] Figure 3 A third workflow diagram of a method for matching and pushing advertisements for video images for which protection is sought in an embodiment of the present application;

[0069] Figure 4 A fourth workflow diagram of a method for matching and pushing advertisements for video images for which protection is sought in an embodiment of the present application;

[0070] Figure 5 A fifth workflow diagram of a method for matching and pushing advertisements for video images for which protection is sought in an embodiment of the present application;

[0071] Figure 6 A structural module diagram of an advertisement matching and pushing system for video images for which protection is sought in an embodiment of the present application. DETAILED DESCRIPTION

[0072] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field without creative work based on the embodiments in the present application are within the scope of protection of this application.

[0073] The terms "first", "second" and "third" in this application are only used for descriptive purposes and cannot be understood as indicating or implying relative importance or implicitly indicating the number of indicated technical features. Thus, the features defined as "first", "second" and "third" may explicitly or implicitly include at least one of the features. In the description of this application, the meaning of "multiple" is at least two, such as two, three, etc., unless otherwise clearly and specifically defined. All directional indications (such as up, down, left, right, front, back...) in the embodiments of this application are only used to explain the relative position relationship, motion conditions, etc. between the components under a certain specific posture (as shown in the accompanying drawings). If the specific posture changes, the directional indication also changes accordingly. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but optionally also includes steps or units that are not listed, or optionally also includes other steps or units inherent to these processes, methods, products or devices.

[0074] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0075] According to the first embodiment of the present invention, the present invention claims a method for matching and pushing advertisements for video images, referring to Figure 1 ,include:

[0076] Collecting the minimum duration and the maximum duration of the advertisement material to be matched, collecting at least one piece of historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and outputting a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information;

[0077] Collecting video images provided by the video platform, obtaining advertising materials that meet the requirements of the video images from the historical matching information directory, and outputting candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched;

[0078] Collecting the minimum number of play times of the advertising material to be matched, and collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time;

[0079] The advertisement information in the recommended advertisement material is collected, and the recommended advertisement matched by the video platform is output.

[0080] Among them, in this embodiment, the metadata of the advertisement information includes at least the advertisement product service type, the identification result of the person in the advertisement, and the advertisement fee;

[0081] A creative's minimum number of plays indicates how often the creative appears as a hotspot in videos of similar types.

[0082] Further, collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes:

[0083] Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times;

[0084] Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material;

[0085] Reference Figure 2 After collecting the recommended advertising material from the candidate advertising material according to the minimum number of play times, the method further includes:

[0086] Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials;

[0087] Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform;

[0088] Under the condition that the number of advertisements of the recommended advertising material is less than the minimum number of advertisements, filtering out other recommended advertising materials from the secondary advertising materials according to the minimum number of advertisements and the minimum number of play times, wherein the secondary advertising material is an advertising material whose number of play times of the candidate advertising material is less than the minimum number of play times;

[0089] Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material;

[0090] The step of collecting the advertising information in the recommended advertising material and outputting the recommended advertisement matched by the video platform is performed according to the adjusted recommended advertising material.

[0091] Further, see Figure 3 , based on the minimum number of advertising creatives and the minimum number of play times, other recommended advertising creatives are filtered out from the secondary advertising creatives, including:

[0092] Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range;

[0093] Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches;

[0094] Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence;

[0095] Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items;

[0096] The advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials are collected as the other recommended advertising materials.

[0097] Further, see Figure 4 After combining the recommended advertising material with the other recommended advertising materials and outputting the adjusted recommended advertising material, the method further includes:

[0098] Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials;

[0099] Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform;

[0100] Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, a first warning message is displayed, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched.

[0101] Furthermore, collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes:

[0102] Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number;

[0103] Reference Figure 5 After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the method further includes:

[0104] Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library;

[0105] Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration;

[0106] Under the condition that the historical matching information does not exist between the minimum duration and the maximum duration in the advertising material library, a second warning message is displayed, wherein the second warning message is used to warn that the video platform data matching fails.

[0107] According to the second embodiment of the present invention, the present invention claims protection for an advertisement matching and pushing system for video images, referring to Figure 6 ,include:

[0108] A first collection unit is used to collect the minimum duration and the maximum duration of the advertisement material to be matched, collect at least one historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and output a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information;

[0109] A second acquisition unit is used to acquire video images provided by the video platform, obtain advertising materials that meet the requirements of the video images from the historical matching information directory, and output candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched;

[0110] a third collecting unit, configured to collect the minimum number of play times of the advertising material to be matched, and collect recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time;

[0111] The recommendation unit is used to collect the advertising information in the recommended advertising material and output the recommended advertisement matched by the video platform.

[0112] Further, collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes:

[0113] Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times;

[0114] Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material;

[0115] After collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, the system further includes:

[0116] Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials;

[0117] Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform;

[0118] Under the condition that the number of advertisements of the recommended advertising material is less than the minimum number of advertisements, filtering out other recommended advertising materials from the secondary advertising materials according to the minimum number of advertisements and the minimum number of play times, wherein the secondary advertising material is an advertising material whose number of play times of the candidate advertising material is less than the minimum number of play times;

[0119] Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material;

[0120] The step of collecting the advertising information in the recommended advertising material and outputting the recommended advertisement matched by the video platform is performed according to the adjusted recommended advertising material.

[0121] Furthermore, other recommended advertising materials are filtered out from the secondary advertising materials according to the minimum number of advertising materials and the minimum number of play times, including:

[0122] Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range;

[0123] Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches;

[0124] Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence;

[0125] Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items;

[0126] The advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials are collected as the other recommended advertising materials.

[0127] Furthermore, after combining the recommended advertising material with the other recommended advertising material and outputting the adjusted recommended advertising material, the system further includes:

[0128] Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials;

[0129] Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform;

[0130] Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, a first warning message is displayed, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched.

[0131] Furthermore, collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes:

[0132] Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number;

[0133] After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the system further includes:

[0134] Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library;

[0135] Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration;

[0136] Under the condition that the historical matching information does not exist between the minimum duration and the maximum duration in the advertising material library, a second warning message is displayed, wherein the second warning message is used to warn that the video platform data matching fails.

[0137] In the several embodiments provided in the present application, it should be understood that the disclosed systems, systems and systems can be implemented in other ways. For example, the system embodiments described above are only schematic. For example, the division of units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of systems or units, which can be electrical, mechanical or other forms.

[0138] In addition, each functional unit in each embodiment of the present application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the form of software functional units. The above is only an implementation method of the present application, and does not limit the patent scope of the present application. Any equivalent structure or equivalent process transformation made using the contents of the specification and drawings of this application, or directly or indirectly used in other related technical fields, is also included in the patent protection scope of the present application.

[0139] The above detailed description of the specific implementation of the invention is only used as an example, and the present application is not limited to the specific implementation described above. For those skilled in the art, any equivalent modification or substitution of the invention is also within the scope of the present application, and therefore, the equalization, modification, improvement, etc. made without departing from the spirit and principle of the present application should be included in the scope of the present application.

Claims

1. A method for matching and pushing advertisements for video images, characterized in that: include: Collecting the minimum duration and the maximum duration of the advertisement material to be matched, collecting at least one piece of historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and outputting a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information; Collecting video images provided by the video platform, obtaining advertising materials that meet the requirements of the video images from the historical matching information directory, and outputting candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched; Collecting the minimum number of play times of the advertising material to be matched, and collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time; Collecting advertisement information from the recommended advertisement material, and outputting recommended advertisements matched by the video platform; Collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes: Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times; Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material; After collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, the method further includes: Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials; Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform; Under the condition that the number of advertisements of the recommended advertisement material is less than the minimum number of advertisement materials, filtering out other recommended advertisement materials from the secondary advertisement materials according to the minimum number of advertisement materials and the minimum number of play times; Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material; The step of collecting advertisement information in the recommended advertisement material according to the adjusted recommended advertisement material and outputting the recommended advertisement matched by the video platform; Other recommended advertising creatives filtered out from the secondary advertising creatives according to the minimum number of advertising creatives and the minimum number of play times include: Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range; Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches; Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence; Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items; Collecting the advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials as the other recommended advertising materials; After combining the recommended advertising material with the other recommended advertising materials and outputting the adjusted recommended advertising material, the method further includes: Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials; Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform; Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, displaying a first warning message, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched; Collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes: Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number; After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the method further includes: Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library; Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration; Under the condition that there is no historical matching information between the minimum duration and the maximum duration in the advertising material library, displaying second warning information, wherein the second warning information is used to warn that the video platform data matching fails; The metadata of the advertisement information includes at least one of the advertisement product service type, the result of identifying the person in the advertisement, the advertisement fee and the advertisement public opinion type.

2. An advertisement matching and pushing system for video images, characterized in that: include: A first collection unit is used to collect the minimum duration and the maximum duration of the advertisement material to be matched, collect at least one historical matching information from the advertisement material library according to the minimum duration and the maximum duration, and output a directory of historical matching information to be matched, wherein the advertisement material library stores historical matching information, and each piece of historical matching information stores advertisement information within a preset duration according to type information; A second acquisition unit is used to acquire video images provided by the video platform, obtain advertising materials that meet the requirements of the video images from the historical matching information directory, and output candidate advertising materials, wherein the video images contain metadata of advertising information in the advertising materials to be matched; a third collecting unit, configured to collect the minimum number of play times of the advertising material to be matched, and collect recommended advertising materials from the candidate advertising materials according to the minimum number of play times, wherein the minimum number of play times is the minimum number of play times contained in the advertising material to be matched, and the advertisements between two adjacent advertising entities in the advertising material constitute one play time; A recommendation unit, configured to collect advertisement information from the recommended advertisement material and output the recommended advertisement matched by the video platform; Collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times includes: Determine whether the number of times the candidate advertising material is played is not less than the minimum number of times; Under the condition that the number of times the candidate advertising material is played is not less than the minimum number of times, collecting the candidate advertising material as the recommended advertising material; After collecting recommended advertising materials from the candidate advertising materials according to the minimum number of play times, the system further includes: Collecting the minimum number of advertising materials that the video platform needs to match, and deciding whether the number of advertisements is not less than the minimum number of advertising materials, wherein the number of advertisements is the number of the recommended advertising materials; Under the condition that the number of advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisements matched by the video platform; Under the condition that the number of advertisements of the recommended advertisement material is less than the minimum number of advertisement materials, filtering out other recommended advertisement materials from the secondary advertisement materials according to the minimum number of advertisement materials and the minimum number of play times; Combining the recommended advertising material with the other recommended advertising materials, and outputting an adjusted recommended advertising material; The step of collecting advertisement information in the recommended advertisement material according to the adjusted recommended advertisement material and outputting the recommended advertisement matched by the video platform; Other recommended advertising creatives filtered out from the secondary advertising creatives according to the minimum number of advertising creatives and the minimum number of play times include: Collecting the playback number range to which the minimum playback number belongs, and collecting the weight score of the minimum playback number according to the playback number range; Calculate the product of the minimum number of advertising materials, the minimum number of playbacks and the weight score, and output the number of matches; Arrange all secondary advertising materials in ascending order based on the number of times they are played, and output a recommended sequence; Collect the first M advertising materials from the recommendation sequence, where M is the number of matching items; Collecting the advertising materials whose playback times are not less than the minimum playback times among the first M advertising materials as the other recommended advertising materials; After combining the recommended advertising material with the other recommended advertising materials and outputting the adjusted recommended advertising material, the system further includes: Determine whether the number of optimized advertisements is not less than the minimum number of advertisement materials, wherein the number of optimized advertisements is the number of the adjusted recommended advertisement materials; Under the condition that the number of optimized advertisements is not less than the minimum number of advertisement materials, performing the steps of collecting advertisement information in the recommended advertisement materials and outputting the recommended advertisement matched by the video platform; Under the condition that the number of optimized advertisements is less than the minimum number of advertisement materials, displaying a first warning message, wherein the first warning message is used to warn the video platform to re-collect the minimum duration and the maximum duration of the advertisement materials to be matched; Collecting the advertisement information in the recommended advertisement material and outputting the recommended advertisement matched by the video platform includes: Collecting the serial number of the recommended advertising material, and collecting the recommended advertisement from the advertising material library according to the historical matching information directory and the serial number; After collecting the minimum duration and the maximum duration of the advertisement material to be matched, the system further includes: Determine whether there is historical matching information between the minimum duration and the maximum duration in the advertising material library; Under the condition that the historical matching information exists between the minimum duration and the maximum duration in the advertising material library, performing the step of collecting at least one piece of historical matching information from the advertising material library storing the advertising information according to the minimum duration and the maximum duration; Under the condition that there is no historical matching information between the minimum duration and the maximum duration in the advertising material library, displaying second warning information, wherein the second warning information is used to warn that the video platform data matching fails; The metadata of the advertisement information includes at least one of the advertisement product service type, the result of identifying the person in the advertisement, the advertisement fee and the advertisement public opinion type.

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