Multimedia resource interaction methods, devices, media, electronic devices and program products

Abstract

This disclosure relates to a multimedia resource interaction method, apparatus, medium, electronic device, and program product, belonging to the field of computer technology. The method displays a target multimedia resource, including a target object, in a multimedia resource display interface. The interface also displays interactive controls including a first interactive element and a second interactive element. In response to a trigger operation on the interactive controls, the second interactive element is controlled to interact with the first interactive element. This not only highlights the functional characteristics of the target object, enabling users to quickly understand its features and greatly improving information acquisition efficiency, but also allows users to interact with the target multimedia resource through the interactive controls, effectively enhancing the appeal of the promotional content and enriching the diversity of promotional interactions.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and more specifically, to a multimedia resource interaction method, apparatus, medium, electronic device, and program product. Background Technology

[0002] In related technologies, promotional content can be added to video streams for information dissemination. However, the display style of promotional content in video streams is generally in the form of pre-set animations or Easter eggs, resulting in a relatively simple presentation and a lack of user interaction with the promotional content. This makes it easy for users to overlook important information within the promotional content. Summary of the Invention

[0003] This summary section is provided to briefly introduce the concepts, which will be described in detail in the detailed description section below. This summary section is not intended to identify key or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] Firstly, this disclosure provides a multimedia resource interaction method, including:

[0005] The target multimedia resource, including the target object, is displayed in the multimedia resource display interface.

[0006] The interactive controls associated with the target multimedia resource are displayed in the multimedia resource display interface, wherein the interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object;

[0007] In response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element.

[0008] Secondly, this disclosure provides a multimedia resource interaction device, comprising:

[0009] The first display module is configured to display the target multimedia resource, including the target object, in the multimedia resource display interface;

[0010] The second display module is configured to display interactive controls associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object;

[0011] The control module is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

[0012] Thirdly, this disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0013] Fourthly, this disclosure provides an electronic device, comprising:

[0014] A storage device on which computer programs are stored;

[0015] A processing device for executing the computer program in the storage device to implement the steps of the method described in the first aspect.

[0016] Fifthly, this disclosure provides a computer program product, including a computer program that, when executed by a processor, implements the steps of the method described in the first aspect.

[0017] Based on the above technical solution, by displaying target multimedia resources including the target object in the multimedia resource display interface, and displaying interactive controls including a first interactive element and a second interactive element in the multimedia resource display interface, and controlling the second interactive element to interact with the first interactive element in response to the trigger operation of the interactive controls, it is possible not only to highlight the functional characteristics of the target object so that users can quickly understand the features of the target object and greatly improve the efficiency of users' information acquisition, but also to enable users to interact with the target multimedia resources through the interactive controls, thereby effectively enhancing the fun of the promotional content and enriching the diversity of promotional interactions.

[0018] Other features and advantages of this disclosure will be described in detail in the following detailed description section. Attached Figure Description

[0019] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale. In the drawings:

[0020] Figure 1 This is a flowchart illustrating a multimedia resource interaction method according to some embodiments.

[0021] Figure 2 This is a schematic diagram illustrating a multimedia resource display interface according to some embodiments.

[0022] Figure 3 This is a schematic diagram of an interactive control shown according to some embodiments.

[0023] Figure 4 This is a schematic diagram illustrating a first sliding operation according to some embodiments.

[0024] Figure 5 This is a schematic diagram of a second sliding operation shown according to some embodiments.

[0025] Figure 6 This is a schematic diagram illustrating an instruction animation according to some embodiments.

[0026] Figure 7 This is a schematic diagram illustrating the control of a second interactive element to move to a first interactive element, according to some embodiments.

[0027] Figure 8 This is a schematic diagram of the target object shown according to some embodiments.

[0028] Figure 9 This is a schematic diagram of a countdown component according to some embodiments.

[0029] Figure 10 This is a schematic diagram of a card shown according to some embodiments.

[0030] Figure 11 This is a schematic diagram of the structure of a multimedia resource interaction device according to some embodiments.

[0031] Figure 12 This is a schematic diagram of the structure of an electronic device according to some embodiments. Detailed Implementation

[0032] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0033] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0034] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0035] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0036] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0037] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0038] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0039] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0040] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0041] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0042] Meanwhile, it is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0043] Figure 1 This is a flowchart illustrating a multimedia resource interaction method according to some embodiments. For example... Figure 1As shown, this disclosure provides a multimedia resource interaction method, which can be executed by an electronic device, specifically by a multimedia resource interaction device. This device can be implemented in software and / or hardware and configured within the electronic device. Figure 1 As shown, the method may include the following steps.

[0044] In step 110, the target multimedia resource, including the target object, is displayed in the multimedia resource display interface.

[0045] Here, the multimedia resource display interface is the interface used to display multimedia resources. Taking a short video application as an example, the multimedia resource display interface can be the video playback interface within the short video application. The multimedia resources can be of various types, such as video, audio, and images.

[0046] The target object can refer to content that needs to be promoted. For example, the target object can be physical goods, virtual goods (such as applications), services (such as travel services), etc. The target multimedia resource including the target object can be a multimedia resource used to promote the target object. Taking an advertising video as an example, the target object can refer to the goods included in the advertising video. That is, in this embodiment of the disclosure, the target object can be the object promoted in the advertising video.

[0047] Figure 2 These are schematic diagrams illustrating a multimedia resource display interface according to some embodiments. For example... Figure 2 As shown, the target multimedia resources can be displayed in the multimedia resource display interface 201.

[0048] In step 120, interactive controls associated with the target multimedia resource are displayed in the multimedia resource display interface. The interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object.

[0049] Here, the interactive control associated with the target multimedia resource can be a control used for user interaction. The interactive control includes a first interactive element and a second interactive element.

[0050] The functional characteristics of a target object can refer to its unique features. Taking a product as an example, the functional characteristics can refer to the product's selling points. For instance, if a skincare product's unique feature compared to other products is its anti-aging ingredient A, then the functional characteristic of the skincare product is ingredient A. Different target objects can have different functional characteristics, which can be set by the provider of the target multimedia resources.

[0051] The second interactive element can be an element extracted from the target object to represent its functional characteristics. For example, functional characteristics of the target object can be abstracted and graphically represented as a second interactive element. For instance, if the target object is a skincare product and its selling point is "essence particles," then these essence particles can be graphically represented as the corresponding second interactive element.

[0052] The first interactive element is used to represent the target object. For example, the first interactive element in an interactive control can be an image corresponding to the target object. Of course, the first interactive element can also be an interactive element used to represent functional features of the target object. For example, taking a skincare product as the target object, the first interactive element can be the main image of the skincare product, while the second interactive element can be the product's selling points. In other words, the second interactive element and the first interactive element can be combined to obtain the complete target object.

[0053] It's worth noting that displaying a second interactive element within an interactive control can visualize the functional characteristics of the target object, thereby highlighting these characteristics to the user and enabling them to obtain the important information provided by the target object. For example, if the target object is a product, displaying a second interactive element through the interactive control can showcase the product's selling points to the user, allowing them to intuitively determine these points through the displayed second interactive element.

[0054] Figure 3 These are schematic diagrams illustrating interactive controls based on some embodiments. For example... Figure 3 As shown, interactive controls 301 can be displayed in the multimedia resource display interface 201. The interactive controls 301 may include a first interactive element 302 and a second interactive element 303.

[0055] It is worth noting that the interactive control 301 may include multiple second interactive elements 303. For example... Figure 3 As shown, in the interactive control 301, multiple second interactive elements 303 can be set around the first interactive element 302.

[0056] It should be understood that interactive controls associated with the target multimedia resource can be displayed in a localized area of ​​the multimedia resource display interface. For example, this localized area can be the bottom area of ​​the multimedia resource display interface; of course, it can also be any other area that does not obscure the target multimedia resource.

[0057] As examples, interactive controls associated with the target multimedia resource can be displayed in the multimedia resource display interface when the target multimedia resource is displayed to a preset node. For instance, interactive controls associated with the target multimedia resource can be displayed in the multimedia resource display interface when the target multimedia resource is displayed for 10 seconds.

[0058] As another example, interactive controls associated with the target multimedia resource can be displayed in the multimedia resource display interface at the same time as the target multimedia resource.

[0059] In step 130, in response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element.

[0060] Here, the triggering operation for the interactive control could be a swipe operation that instructs the second interactive element to be moved to the first interactive element. Of course, the triggering operation for the interactive control could also be other operations, such as a click action, etc.

[0061] The actions by which a second interactive element interacts with a first interactive element can be varied. For example, interaction between the second and first interactive elements could mean that the second interactive element flies into the first interactive element. Another example is that interaction between the second and first interactive elements could mean that the second interactive element rotates around the first interactive element.

[0062] It is worth noting that by controlling the interaction between the second interactive element and the first interactive element, the functional characteristics of the target object can be highlighted to the user through the corresponding interactive actions, so that the user can obtain the important information provided by the target object.

[0063] Therefore, by displaying target multimedia resources including the target object in the multimedia resource display interface, and displaying interactive controls including a first interactive element and a second interactive element in the multimedia resource display interface, and controlling the second interactive element to interact with the first interactive element in response to the trigger operation of the interactive controls, not only can the functional characteristics of the target object be highlighted so that users can quickly understand the features of the target object, greatly improving the user's information acquisition efficiency, but also through the interactive controls, users can also interact with the target multimedia resources, effectively enhancing the fun of the promotional content and enriching the diversity of promotional interactions.

[0064] In some possible implementations, in step 130, the second interactive element may be moved to the first interactive element in response to a swipe operation indicating that the second interactive element should be moved to the first interactive element.

[0065] Here, the swipe operation can be a swipe operation triggered by a gesture in the interactive control, which is used to indicate moving the second interactive element to the first interactive element.

[0066] As some examples, a swipe operation can be a first swipe operation used to move any second interactive element to the first interactive element.

[0067] The first swipe operation can be understood as dragging any one of the multiple second interactive elements displayed by the interactive control onto the first interactive element. In other words, the user can drag any second interactive element onto the first interactive element using the first swipe operation.

[0068] Figure 4 This is a schematic diagram illustrating a first sliding operation according to some embodiments. For example... Figure 4 As shown, the first sliding operation can be a sliding operation that moves any second interactive element 303 in the interactive control 301 to the first interactive element 302.

[0069] It should be understood that during the user's first swipe operation, the swipe trajectory corresponding to the first swipe operation can be displayed in the interactive control.

[0070] As yet another example, a swipe operation can be a second swipe operation towards the first interactive element, triggered in any area of ​​the interactive control.

[0071] The second swipe operation can be triggered in any area of ​​the interactive control, with the swipe direction pointing towards the first interactive element of the interactive control. The difference between the second and first swipe operations is that the second swipe operation does not require selecting any second interactive element, while the first swipe operation does require selecting any second interactive element.

[0072] Figure 5 This is a schematic diagram illustrating a second sliding operation according to some embodiments. For example... Figure 5 As shown, the second sliding operation can be a sliding operation 501 triggered in any area of ​​the interactive control 301 with the sliding direction toward the first interactive element.

[0073] It should be understood that during the user's second swipe operation, the swipe trajectory corresponding to the second swipe operation can be displayed in the interactive control 301.

[0074] In some embodiments, after displaying the interactive controls associated with the target multimedia resource in the multimedia resource display interface, a corresponding instruction animation can be displayed in the interactive controls. This instruction animation is used to indicate the performance of a sliding operation on the second interactive element.

[0075] It should be understood that instruction animation can be understood as guiding animation, which prompts the user to perform a specific sliding operation on the interactive control to trigger the interaction between the second interactive element and the first interactive element.

[0076] Figure 6 This is a schematic diagram illustrating an instruction animation according to some embodiments. For example... Figure 6 As shown, after displaying the interactive controls associated with the target multimedia resource in the multimedia resource display interface, a corresponding instruction animation 601 can be displayed in the interactive controls. This instruction animation 601 includes an arrow indicating the sliding direction, a gesture, and the dynamic process of the second interactive element moving to the first interactive element.

[0077] It is worth noting that after detecting a swipe operation indicating that the second interactive element should be moved to the first interactive element, the electronic device controls the second interactive element to move to the first interactive element. It should also be noted that when the interactive control includes multiple second interactive elements, the electronic device controls all of the multiple second interactive elements to move to the first interactive element within the interactive control.

[0078] Figure 7 This is a schematic diagram illustrating the control of a second interactive element to move to a first interactive element, according to some embodiments. For example... Figure 3 and Figure 7 As shown, after detecting a sliding operation that indicates moving the second interactive element to the first interactive element, the electronic device controls all the second interactive elements 303 in the interactive control 301 to move towards the first interactive element 302, so as to present the visual effect of the target object composed of the second interactive elements 303 and the first interactive element 302.

[0079] Therefore, by responding to a swipe operation indicating that the second interactive element should be moved to the first interactive element, controlling the movement of the second interactive element to the first interactive element not only allows users to trigger the interaction by swiping, increasing interaction between the user and the promotional content, but also allows users to obtain information about the functional characteristics of the target object, improving the efficiency of information acquisition. Furthermore, the swipe operation also effectively displays the functional characteristics of the target object, improving the efficiency of information display.

[0080] In some feasible implementations, the second interactive element is an element obtained from the target object to characterize the functional features of the target object, and the first interactive element is an element used to synthesize the target object with the second interactive element.

[0081] This involves abstracting the functional characteristics of the target object and graphically representing these characteristics as a second interactive element. In other words, the functional characteristics of the target object can be represented by a graphical second interactive element. For example, if the target object is a skincare product and its selling point is "essence particles," then the second interactive element could be a graphical representation of those particles. Conversely, if the target object is a virtual product (such as a coupon), then the second interactive element could be a graphical representation of a lucky bag or red envelope.

[0082] The first interactive element can be an interactive element obtained by separating the second interactive element from the target object. For example, taking a skincare product as the target object, if the product's selling point is essence particles, the second interactive element can be a graphical representation of the essence particles. In this case, the first interactive element can be the target object after removing the essence particles. For instance, the second interactive element could be the main image of the skincare product.

[0083] The first and second interactive elements can be combined to obtain a complete target image. Taking the second interactive element as the product's selling point as an example, by combining the product's selling point with the first interactive element, a target object with specific selling points can be obtained.

[0084] Accordingly, in response to a sliding operation, the second interactive element can be controlled to move to the first interactive element, and when the second interactive element moves to the first interactive element, the first interactive element can be controlled to be converted into a target object, so as to indicate that the target object is composed of the first interactive element and the second interactive element.

[0085] Here, after the electronic device detects a sliding operation indicating that the second interactive element should be moved to the first interactive element, the electronic device responds to the sliding operation by controlling the second interactive element in the interactive control to move to the first interactive element in the interactive control, and when all the second interactive elements have moved to the first interactive element, the electronic device controls the first interactive element to be converted into a target object, thereby presenting the target object as a composite of the first interactive element and the second interactive element.

[0086] Figure 8 This is a schematic diagram of the target object shown according to some embodiments. For example... Figure 3 , Figure 7 and Figure 8As shown, after detecting a sliding operation indicating that the second interactive element should be moved to the first interactive element, the electronic device controls all the second interactive elements 303 in the interactive control 301 to move towards the first interactive element 302. After all the second interactive elements 303 have moved to the first interactive element 302, the electronic device controls the first interactive element 302 to be converted into a target object 801, so as to present the visual effect of the target object 801 composed of the second interactive elements 303 and the first interactive element 302.

[0087] Therefore, by controlling the first interactive element to transform into the target object, it can be shown that the target object is synthesized from the second interactive element and the first interactive element, thereby highlighting the functional characteristics of the target object so that users can quickly obtain relevant information about the target object.

[0088] It is worth noting that the interactive controls can be edited by the provider of the target multimedia resource. For example, if the target multimedia resource is a promotional video for a product, the advertiser can provide corresponding first and second interactive elements based on the product's selling points, and then edit them to obtain the aforementioned interactive controls.

[0089] In some feasible implementations, after step 130, animation resources for showcasing the functional characteristics of the target object can be displayed.

[0090] Here, the animation resource associated with the target object can be an animation used to showcase the functional characteristics of the target object. For example, the animation resource can be understood as an Easter egg element associated with the target object. In this embodiment of the disclosure, by displaying the animation resource used to showcase the functional characteristics of the target object, the user can again obtain information about the functional characteristics of the target object, thus ensuring that the user can obtain the information provided by the target multimedia resource.

[0091] After the first interactive element is transformed into the target object, animation resources showcasing the target object's functional characteristics can be displayed. It's worth noting that these animation resources can be overlaid on top of the multimedia resource display interface.

[0092] In some embodiments, animation resources used to demonstrate the functional characteristics of a target object can be displayed in full screen.

[0093] In some feasible implementations, after the animation resources have been displayed, the landing page corresponding to the target object can be displayed.

[0094] After displaying the animation resources, the electronic device can redirect to the landing page corresponding to the target object. It should be understood that the associated landing page can differ for different target objects.

[0095] For example, if the target object is a product, the landing page for the target object can be a page for purchasing the target object.

[0096] Therefore, by displaying animated resources, the functional characteristics of the target object can be enhanced, ensuring that users can obtain information about the target object displayed in the target multimedia resource and preventing them from missing any information provided by the target multimedia resource. By displaying a landing page for the target object, users can obtain more information related to the target object through the landing page, greatly improving the efficiency of information retrieval.

[0097] In some feasible implementations, in step 120, a countdown component can be displayed in the multimedia resource display interface, and in response to the countdown component ending, an interactive control associated with the target multimedia resource can be displayed in the multimedia resource display interface.

[0098] Here, the countdown component is used to indicate the remaining time before the interactive control is displayed. Displaying the countdown component can prevent users from missing the interactive control associated with the target multimedia resource.

[0099] It should be understood that the countdown duration of the countdown component can be set according to the actual situation. For example, the countdown duration can be 3 seconds or 5 seconds. Of course, the countdown duration of the countdown component can also be related to the preset node of the target multimedia resource.

[0100] In some embodiments, the countdown component can be displayed in the multimedia resource display interface as a floating window.

[0101] Figure 9 This is a schematic diagram of a countdown component according to some embodiments. For example... Figure 9 As shown, a countdown component 901 can be displayed in the multimedia resource display interface 201. The countdown component 901 displays the prompt message "Automatically enter the interactive space in 3 seconds" to indicate that the interactive controls will be displayed after the 3-second countdown ends.

[0102] It is worth noting that the display position of the countdown component in the multimedia resource display interface is not limited in this embodiment. For example... Figure 9 As shown, the countdown component 901 can be displayed above the preset area 202 of the multimedia resource display interface 201. Alternatively, the countdown component 901 can be displayed in the left-hand area of ​​the multimedia resource display interface 201.

[0103] Furthermore, the style of the countdown component is not specifically limited in this embodiment and can be set according to actual conditions. For example... Figure 9As shown, the countdown component 901 may include the countdown duration (3 seconds), prompt information (such as "You will automatically enter the interactive space in 3 seconds"), target audience, and promotional information (such as "XXX new product is coming").

[0104] Therefore, by displaying a countdown component, users can be prompted that the target multimedia resource is an interactive multimedia resource, which can both ensure the display time of the target multimedia resource and prevent users from missing the interactive functions of the target multimedia resource.

[0105] In some feasible implementations, a preset area in the multimedia resource display interface is used to display the resource description information corresponding to the target multimedia resource.

[0106] The resource description information can refer to textual information used to describe the target multimedia resource, information about the publishing account used to describe the target multimedia resource, and redirect links associated with the target multimedia resource, etc.

[0107] like Figure 2 As shown, the multimedia resource display interface 201 includes a preset area 202, which is used to display the resource description information of the target multimedia resource. For example, the resource description information includes the information of the publishing account "@DDDD", a "Learn More" link, and the text information "Text content: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX".

[0108] Accordingly, in step 120, the resource description information displayed in the preset area can be hidden, and a card containing interactive controls can be displayed in the preset area.

[0109] Here, the electronic device hides the resource description information displayed in the preset area and displays a card in the preset area, which contains interactive controls. In other words, interactive controls are displayed in the form of cards.

[0110] By displaying cards containing interactive controls in a preset area, not only can the target multimedia resources be prevented from being obscured, allowing users to better view them, but the resource description information can also be prevented from interfering with the interactive controls.

[0111] Figure 10 This is a schematic diagram of a card according to some embodiments. For example... Figure 2 and Figure 10 As shown, it can be hidden. Figure 2 The resource description information in the preset area 202 is shown, and displayed in the preset area 202 as follows. Figure 10 The card 1001 shown has interactive controls.

[0112] For example, the display of resource description information can be hidden using a preset animation effect. For instance, the preset animation effect could be that the resource description information flies out to the left side of the multimedia resource display interface, ultimately hiding the display of the resource description information in the multimedia resource display interface 201.

[0113] Therefore, through the above implementation method, not only can the target multimedia resources be prevented from being obscured, so that the user can fully view the displayed target multimedia resources, but the resource description information can also be prevented from interfering with the interactive controls.

[0114] Figure 11 This is a schematic diagram of the structure of a multimedia resource interaction device according to some embodiments. For example... Figure 11 As shown, this embodiment of the disclosure provides a multimedia resource interaction device 1100, which includes:

[0115] The first display module 1101 is configured to display target multimedia resources, including the target object, in the multimedia resource display interface;

[0116] The second display module 1102 is configured to display interactive controls associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object.

[0117] The control module 1103 is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

[0118] Optionally, the control module 1103 is specifically configured as follows:

[0119] In response to a swipe operation indicating that the second interactive element should be moved to the first interactive element, the second interactive element is controlled to move to the first interactive element.

[0120] Optionally, the second interactive element is an element obtained from the target object to characterize the functional features of the target object, and the first interactive element is an element used to synthesize the target object with the second interactive element.

[0121] The control module 1103 is specifically configured as follows:

[0122] In response to the sliding operation, the second interactive element is controlled to move to the first interactive element;

[0123] When the second interactive element moves to the first interactive element, the first interactive element is controlled to transform into the target object, indicating that the target object is synthesized from the first interactive element and the second interactive element.

[0124] Optionally, the sliding operation is a first sliding operation for moving any of the second interactive elements to the first interactive element, or the sliding operation is a second sliding operation triggered in any area of ​​the interactive control toward the first interactive element.

[0125] Optionally, the multimedia resource interaction device 1100 further includes:

[0126] The third display module is configured to display animation resources used to demonstrate the functional characteristics of the target object.

[0127] Optionally, the second display module 1102 is specifically configured as follows:

[0128] A countdown component is displayed on the multimedia resource display interface;

[0129] In response to the countdown component ending, the interactive controls associated with the target multimedia resource are displayed in the multimedia resource display interface.

[0130] Optionally, the multimedia resource display interface includes a preset area for displaying resource description information corresponding to the target multimedia resource;

[0131] The second display module 1102 is specifically configured as follows:

[0132] Hide the resource description information displayed in the preset area, and display a card containing the interactive control in the preset area.

[0133] The functional logic executed by each functional module in the multimedia resource interaction device 1100 has been described in detail in the section on methods, and will not be repeated here.

[0134] The following is for reference. Figure 12 The diagram illustrates a structural schematic of an electronic device (e.g., a terminal device) 1200 suitable for implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. Figure 12 The electronic device shown is merely an example and should not be construed as limiting the functionality and scope of the embodiments disclosed herein.

[0135] like Figure 12 As shown, the electronic device 1200 may include a processing unit (e.g., a central processing unit, a graphics processor, etc.) 1201, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1202 or a program loaded from a storage device 1208 into a random access memory (RAM) 1203. The RAM 1203 also stores various programs and data required for the operation of the electronic device 1200. The processing unit 1201, ROM 1202, and RAM 1203 are interconnected via a bus 1204. An input / output (I / O) interface 1205 is also connected to the bus 1204.

[0136] Typically, the following devices can be connected to I / O interface 1205: input devices 1206 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 1207 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 1208 including, for example, magnetic tapes, hard disks, etc.; and communication devices 1209. Communication device 1209 allows electronic device 1200 to communicate wirelessly or wiredly with other devices to exchange data. Although Figure 12 An electronic device 1200 with various devices is shown; however, it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0137] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via communication device 1209, or installed from storage device 1208, or installed from ROM 1202. When the computer program is executed by processing device 1201, it performs the functions defined in the methods of embodiments of this disclosure.

[0138] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0139] In some implementations, electronic devices can communicate using any currently known or future-developed network protocol, such as HTTP (Hypertext Transfer Protocol), and can interconnect with digital data communications (e.g., communication networks) of any form or medium. Examples of communication networks include local area networks (“LANs”), wide area networks (“WANs”), the Internet (e.g., the Internet of Things), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future-developed networks.

[0140] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0141] The aforementioned computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to: display a target multimedia resource including a target object in a multimedia resource display interface; display an interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object; and, in response to a triggering operation on the interactive control, control the second interactive element to interact with the first interactive element.

[0142] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0143] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0144] The modules described in the embodiments of this disclosure can be implemented in software or hardware. The names of the modules are not, in some cases, intended to limit the functionality of the module itself.

[0145] The functions described above in this document can be performed at least in part by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SoCs), complex programmable logic devices (CPLDs), and so on.

[0146] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0147] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0148] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0149] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative forms of implementing the claims. Regarding the apparatus in the above embodiments, the specific manner in which the various modules perform their operations has been described in detail in the embodiments relating to the method, and will not be elaborated upon here.

Claims

1. A multimedia resource interaction method, characterized in that, include: The target multimedia resource, including the target object, is displayed in the multimedia resource display interface. The interactive controls associated with the target multimedia resource are displayed in the multimedia resource display interface, wherein the interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object; In response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element. The interaction between the second interactive element and the first interactive element is used to highlight the functional features of the target object. The trigger operation includes a swipe operation or a click action.

2. The method according to claim 1, characterized in that, The step of controlling the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control includes: In response to a swipe operation indicating that the second interactive element should be moved to the first interactive element, the second interactive element is controlled to move to the first interactive element.

3. The method according to claim 2, characterized in that, The second interactive element is an element obtained from the target object to characterize the functional features of the target object, and the first interactive element is an element used to synthesize the target object with the second interactive element; The step of controlling the second interactive element to move to the first interactive element in response to a swipe operation instructing the second interactive element to move to the first interactive element includes: In response to the sliding operation, the second interactive element is controlled to move to the first interactive element; When the second interactive element moves to the first interactive element, the first interactive element is controlled to transform into the target object, indicating that the target object is synthesized from the first interactive element and the second interactive element.

4. The method according to claim 2, characterized in that, The sliding operation is a first sliding operation used to move any of the second interactive elements to the first interactive element, or the sliding operation is a second sliding operation triggered in any area of ​​the interactive control towards the first interactive element.

5. The method according to any one of claims 1 to 4, characterized in that, After controlling the second interactive element to interact with the first interactive element, the method further includes: Display animated resources used to showcase the functional characteristics of the target object.

6. The method according to any one of claims 1 to 4, characterized in that, The step of displaying the interactive controls associated with the target multimedia resource in the multimedia resource display interface includes: A countdown component is displayed on the multimedia resource display interface; In response to the countdown component ending, the interactive controls associated with the target multimedia resource are displayed in the multimedia resource display interface.

7. The method according to any one of claims 1 to 4, characterized in that, The multimedia resource display interface includes a preset area for displaying resource description information corresponding to the target multimedia resource. The step of displaying the interactive controls associated with the target multimedia resource in the multimedia resource display interface includes: Hide the resource description information displayed in the preset area, and display a card containing the interactive control in the preset area.

8. A multimedia resource interaction device, characterized in that, include: The first display module is configured to display the target multimedia resource, including the target object, in the multimedia resource display interface; The second display module is configured to display interactive controls associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive controls include a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object. The control module is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control. The interaction between the second interactive element and the first interactive element is used to highlight the functional features of the target object. The trigger operation includes a swipe operation or a click action.

9. A computer-readable medium having a computer program stored thereon, characterized in that, When the computer program is executed by the processing device, it implements the steps of the method according to any one of claims 1-7.

10. An electronic device, characterized in that, include: A storage device on which computer programs are stored; A processing device for executing the computer program in the storage device to implement the steps of the method according to any one of claims 1-7.

11. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1-7.

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