Data processing method and device and electronic equipment

By providing the data processing method of the providing side page and setting the task page in the online store, the problem of low online store management efficiency is solved, the convenient store settings and management have been realized, and the transaction processing efficiency and user experience are improved.

CN119338540APending Publication Date: 2025-01-21RAJAX NETWORK &TECHNOLOGY (SHANGHAI) CO LTD
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Patent Information

Application Number
CN202310884438.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2023-07-19
Publication Date
2025-01-21

AI Technical Summary

Technical Problem

The online store management efficiency is low, resulting in untimely product updates, affecting the merchant's transaction processing efficiency.

Method used

Provide a data processing method that allows merchants to set up their online stores, including store dynamics, announcements, distribution and operation settings, etc., by displaying merchant-side pages and setting task pages.

Benefits of technology

It has improved the efficiency of store management, enabling merchants to conveniently set and manage stores, reduce the threshold for shop decoration, and improve transaction processing efficiency and user shopping experience.

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Abstract

The invention discloses a data processing method and device and electronic equipment. The method comprises the following steps: displaying a merchant side page of a target store of a first user; the target shop is a shop based on a session shopping mode set by a first user on a platform; in response to a shop setting entry included in the merchant side page triggered by the first user, displaying a setting task page of the target shop, the setting task page being used for displaying one or more setting task entries associated with a setting task of the target shop; and in response to a trigger instruction of the setting task entry, loading a corresponding setting page, obtaining setting information provided by the first user based on the setting page, and performing corresponding setting for the target shop. By adopting the method, the problem of low shop management efficiency of online shops is solved.
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Description

Technical Field

[0001] The present application relates to the field of information processing technology, and specifically to a data processing method, device, electronic device and storage medium. Background Art

[0002] With the development of Internet technology, more and more users use online shopping, which promotes the development of online transactions. However, there are technical barriers in opening online stores and managing the decoration of online stores, which often makes the update of goods in some stores, especially non-standard products, not timely, thus reducing the transaction processing efficiency of merchants.

[0003] Therefore, how to realize online store management to improve store management efficiency is a problem that needs to be solved.

[0004] The above information disclosed in the Background section is only for enhancement of understanding of the background of the present application and therefore it may contain information that does not constitute the prior art that is already known to a person of ordinary skill in the art. Summary of the invention

[0005] The data processing method provided in the embodiment of the present application at least partially solves the problem of low store management efficiency of online stores.

[0006] An embodiment of the present application provides a data processing method, including: displaying a merchant-side page of a target store of a first user; the target store is a store based on a conversational shopping mode opened by the first user on a platform; in response to the first user triggering a store setting entrance included in the merchant-side page, displaying a setting task page of the target store, the setting task page being used to display one or more setting task entrances associated with the setting tasks of the target store; in response to a trigger instruction of the setting task entrance, loading a corresponding setting page, obtaining setting information provided by the first user based on the setting page, and performing corresponding settings for the target store.

[0007] Optionally, it also includes: displaying a store management entrance for a first user who logs in with a corresponding user account; in response to a trigger instruction of the store management entrance, loading the merchant side page of the target store based on the store account of the first user; wherein the user account of the first user is associated with the store account.

[0008] Optionally, the setting task entrance includes a dynamic setting entrance associated with a store dynamic setting page; the loading of the corresponding setting page in response to the trigger instruction of the setting task entrance includes: loading the corresponding store dynamic setting page in response to the trigger instruction of the dynamic setting entrance, so that the first user completes the corresponding store dynamic setting task; the obtaining of the setting information provided by the first user based on the setting page, and performing corresponding settings for the target store include: receiving first store information provided by the first user for generating store dynamics; the first store information includes information representing the current situation of the store carried in image form and / or text form; in response to a submission instruction for the first store information, triggering the generation of store dynamics of the target store based on the first store information; wherein the store dynamics, after being published, are displayed on the user-side page of the target store, and the user-side page is displayed on the second terminal used by the second user and is used to carry the shopping session between the second user and the first user.

[0009] Optionally, it also includes: displaying a setting example entry on the store dynamics setting page; and displaying setting process information of the store dynamics in response to a trigger instruction of the setting example entry.

[0010] Optionally, the store dynamics include transaction object information and / or discount information of the target store.

[0011] Optionally, the task setting entry includes an announcement setting entry associated with a store announcement setting page; the response to the trigger instruction of the task setting entry, loading the corresponding setting page, includes: the response to the trigger instruction of the announcement setting entry, loading the corresponding store announcement setting page, so that the first user completes the corresponding store announcement setting task; the acquisition of the setting information provided by the first user based on the setting page, and the corresponding setting for the target store, includes: receiving the second store information provided by the first user for generating a store announcement; the second store information includes information representing the store service status carried in image form and / or text form; in response to the submission instruction for the second store information, triggering the generation of a store announcement of the target store based on the second store information; wherein the store announcement, after being published, is displayed in the announcement area of ​​the target store, and the announcement area of ​​the target store is displayed on the homepage of the user-side page of the second terminal used by the second user and located at the target store.

[0012] Optionally, the task setting entrance includes a delivery setting entrance associated with a delivery setting page; wherein, the delivery setting page is used to set the delivery service information of the target store; the delivery service information is used to generate a delivery service initiation link corresponding to the target store, and the delivery service initiation link is pushed to the session area corresponding to the shopping session of the first user after the first user creates a target order for the shopping intention of the second user and the target order completes payment, so that the first user initiates a delivery service for the target order.

[0013] Optionally, the task setting entry includes an operation setting entry associated with an operation setting page; wherein the operation setting page is used to set store service information corresponding to the target store; the store service information includes any of the following information: business hours, contact information, and store logo.

[0014] Optionally, it also includes: on the task setting page, displaying the service discount information and / or traffic rights information currently corresponding to the target store.

[0015] Optionally, it also includes: in response to the first user confirming and submitting the setting information obtained based on the setting page, obtaining new service discount information and / or traffic benefit information fed back by the platform for the setting information.

[0016] Optionally, it also includes: displaying at least one of the following information of the target store on the task setting page: business status, store credential information, business hours, resource information associated with the store account, and billing information.

[0017] Optionally, it also includes: displaying an online status indicator selected by the first user to identify whether the first user is online on the merchant side page; the online status indicator is displayed corresponding to the target store on a second terminal used by a second user who enters the target store.

[0018] Optionally, it also includes: displaying a sharing interface element for sharing the target store on the merchant side page, and sharing a link corresponding to the target store to the second user after the sharing interface element is triggered.

[0019] Optionally, it also includes: receiving a target session initiated by a second user in a target store, and displaying a merchant-side session page corresponding to the target session; the merchant-side session page is used to display session information between the first user and the second user; in response to the first user initiating the creation of an order, obtaining order data based on the session information; in response to the first user confirming the creation of the order, generating a corresponding target order according to the order data, and the target order is sent to the second user based on the target session.

[0020] Optionally, it also includes: displaying an order creation task entry for the first user to initiate order creation in association with the merchant-side session page; in response to the first user initiating order creation, obtaining order data based on the session information, including: in response to the first user triggering the order creation task entry, displaying the order creation page associated with the order creation task entry; determining the corresponding order data based on the session information, and displaying it on the order creation page; or, determining the corresponding initial data based on the session information, receiving the modified data of the first user for the initial data on the order creation page, and using the modified data as the order data for generating the target order; or, receiving, on the order creation page, an image of the transaction object provided by the first user, and at least one of the following cost information corresponding to the transaction object: price information, quantity information, and packaging cost, and using the image of the transaction object and any of the above-mentioned cost information as the order data for generating the target order.

[0021] Optionally, generating a corresponding target order based on the order data includes: generating an order card associated with order detail information of the target order; the order card is displayed on the merchant-side session page, and after being triggered by the first user, displays the order detail information of the target order.

[0022] Optionally, it also includes: sending the order card to the second user based on the target session; and the second user completes the payment of the target order through the received order card.

[0023] Optionally, the order card at least partially displays the following information of the target order: order status, order validity period, settlement data, order total price data, delivery costs, and packaging costs.

[0024] Optionally, it also includes: in response to the completed payment information of the target order, displaying a delivery service entrance for the first user to initiate the delivery service, or displaying information on the platform initiating the delivery service; wherein, the delivery service entrance is used to trigger the first user to call for transportation capacity for the target order when the delivery service information of the target store includes a delivery method in which the first user calls for transportation capacity; the third terminal corresponding to the rider who successfully responds to the call is added to the target session.

[0025] Optionally, it also includes: based on the target session, receiving an order reverse processing request initiated by the second user for the target order; and executing a corresponding order reverse process according to the reverse processing request.

[0026] Optionally, it also includes: displaying a message management portal associated with the message page on the merchant side page; displaying the message page in response to the message management portal being in a selected state; and displaying, on the message page, shopping sessions initiated by one or more second users in the target store.

[0027] Optionally, it also includes: displaying, on the message page, statistical information on the message reply attributes and / or the message read / unread attributes for the shopping session; and / or, on the message page, receiving, by the first user, filtering the shopping session according to the message reply attributes or the message read / unread attributes of the shopping session, and displaying the filtering results.

[0028] Optionally, it also includes: displaying on the message page a platform message pushed by the platform to the target store; the platform message includes a subscription message pushed by the platform to the first user based on the subscription message setting information of the first user, and / or a message sent to the first user based on the online contact setting information of the first user.

[0029] Optionally, it also includes: in response to the first user triggering a target session in the shopping session, displaying a merchant-side session page corresponding to the target session; based on the merchant-side session page, recommending to the first user at least one of the following session expression information: commonly used terms, emoticons, and images, so that the first user can select shortcut terms for use in the session.

[0030] Optionally, it also includes: displaying a shopping session initiated by a second user in the target store to a first user logged in with a corresponding user account; in response to the first user triggering a target session in the shopping session, loading the merchant-side page based on the store account of the first user, and displaying on the merchant-side page that the message management entrance is in a selected state and the message page is displayed accordingly; or, in response to the first user triggering the target session in the shopping session, displaying a merchant-side session page corresponding to the target session based on the store account of the first user.

[0031] Optionally, it also includes: displaying an order management portal associated with the order page on the merchant side page of the target store; displaying the order page in response to the first user triggering the order management portal; wherein, on the order page, receiving order screening rules and / or order query conditions; displaying orders that meet the order screening rules and / or order query conditions; wherein the order screening rules include screening rules constructed based on order type, order time, and order status; wherein the order query conditions include query conditions constructed based on at least one of the shopping serial number, order number, ordering user contact information, and pickup number.

[0032] Optionally, it also includes: displaying a business data entry associated with a business data page on the merchant side page of the target store; displaying the business data page in response to the first user triggering the business data entry; wherein the business data page is used to display business summary information of the target store; the business summary data includes at least one of the following indicator data and corresponding indicator change data: business data, traffic data, conversion rate, and transaction trend data.

[0033] An embodiment of the present application also provides a data processing method, including: displaying a target store and a corresponding session shopping identifier; the target store is a store based on a session shopping mode opened by a first user on a platform; in response to a first trigger instruction of a second user for the target store, displaying a user-side page of the target store; the user-side page is used to carry a shopping session between the second user and the first user; displaying store dynamics pushed by the first user, receiving session information input by the second user, the session information being sent to the first user based on the shopping session, and being used by the first user to initiate creation of a target order.

[0034] Optionally, displaying the store dynamics pushed by the first user and receiving the session information input by the second user includes: displaying the store dynamics in the user-side session area of ​​the user-side page in the form of the first user as the message sender, and receiving the session information input by the second user.

[0035] Optionally, it also includes: displaying a store announcement of the target store on the user side page; the store announcement includes information indicating the store service status.

[0036] Optionally, it also includes: the target order is an order card that carries order details information in the form of a card; the order card is displayed in the user-side session area of ​​the user-side page; in response to a second trigger instruction from the second user for the target order, the payment behavior information of the second user for the target order is received based on the order card to complete payment of the target order.

[0037] Optionally, it also includes: displaying candidate stores based on the conversation shopping mode and corresponding conversation shopping identifiers on the store list page and / or the search result page; the candidate stores include the target store.

[0038] Optionally, displaying the target store includes: receiving the user-side store page of the target store fed back by the platform in response to an access request to the target store, and displaying the user-side store page; wherein, the access request to the target store is an access request sent to the platform in response to a second user triggering a store link shared to the second user.

[0039] Optionally, the method further includes: a new shopping session between the second user and the first user triggers display of default information of the target store, where the default information of the target store includes product information corresponding to the target store.

[0040] Optionally, the new shopping session between the second user and the first user triggers display of default information of the target store, including: the new shopping session triggers display of the default information of the target store as the first session information in the session area of ​​the user side page.

[0041] An embodiment of the present application also provides a data processing device, including: a background interface display unit, used to display a merchant-side page of a target store of a first user; the target store is a store based on a conversational shopping mode opened by the first user on the platform; a task setting entry unit, used to display a setting task page of the target store in response to the first user triggering the store setting entry included in the merchant-side page, the setting task page is used to display one or more setting task entries associated with the setting task of the target store; a setting unit, used to load a corresponding setting page in response to a trigger instruction of the setting task entry, obtain the setting information provided by the first user based on the setting page, and perform corresponding settings for the target store.

[0042] An embodiment of the present application also provides a data processing device, including: a shopping guide unit, used to display a target store and a corresponding session shopping identifier; the target store is a store based on a session shopping mode opened by a first user on the platform; a store entry unit, used to respond to a first trigger instruction of a second user for the target store, and display a user-side page of the target store; the user-side page is used to carry a shopping session between the second user and the first user; a session transaction unit, used to display the store dynamics pushed by the first user, receive session information input by the second user, the session information is sent to the first user based on the shopping session, and is used by the first user to initiate the creation of a target order.

[0043] An embodiment of the present application further provides an electronic device, comprising: a memory, and a processor; the memory is used to store a computer program, and after the computer program is run by the processor, the method provided in the embodiment of the present application is executed.

[0044] The embodiment of the present application also provides a computer storage medium storing computer execution instructions, which are used to implement the method provided in the embodiment of the present application when executed by a processor.

[0045] Compared with the prior art, this application has the following advantages:

[0046] A data processing method, device, electronic device and storage medium provided in the embodiment of the present application, by displaying the merchant side page of the target store of the first user; the target store is a store based on the conversation shopping mode opened by the first user on the platform; in response to the first user triggering the store setting entrance included in the merchant side page, the setting task page of the target store is displayed, and the setting task page is used to display one or more setting task entrances associated with the setting task of the target store; in response to the trigger instruction of the setting task entrance, the corresponding setting page is loaded, and the setting information provided by the first user is obtained based on the setting page, and the corresponding setting is performed for the target store. Thus, the first user, as the owner of the store, can conveniently set the target store, improving the efficiency of store management. And the store based on the conversation shopping mode avoids the store decoration threshold of ordinary stores to a certain extent, thus bringing a better store management experience to the first user (as a merchant). Further, the first user and the second user conduct transactions based on the shopping session, and the first user as the owner of the store (which can be understood as the seller) creates an order, making the shopping process of the second user more convenient and smooth. On the other hand, the second user completes the payment based on the card-form order in the conversation. After the payment, the first user calls the transportation capacity to deliver the order, so that the transaction process can be completed in the shopping conversation, making the transaction smoother and improving the transaction processing efficiency and user shopping experience.

[0047] The embodiment of the present application provides a data processing method, device, electronic device and storage medium, which displays a target store and a corresponding conversation shopping identifier; the target store is a store based on the conversation shopping mode opened by the first user on the platform; in response to the first trigger instruction of the second user for the target store, the user side page of the target store is displayed; the user side page is used to carry the shopping session between the second user and the first user; the store dynamics pushed by the first user are displayed, and the session information input by the second user is received. The session information is sent to the first user based on the shopping session and is used by the first user to initiate the creation of a target order. Since the second user can obtain the corresponding store dynamics after entering the target store, it is convenient to make a purchase decision; and the second user can enter the session information, so as to conveniently initiate a shopping session with the first user; further, the first user initiates the creation of a target order based on the shopping information, and sends it to the second user through the shopping session to complete the payment, thereby completing the transaction process through the conversation method, improving the transaction efficiency and the user's shopping experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0048] Figure 1 This is a schematic diagram of an application scenario of the data processing method provided in an embodiment of the present application;

[0049] Figure 2is a processing flow chart of a data processing method provided in the first embodiment of the present application;

[0050] Figure 3 This is a schematic diagram of a transaction process of a conversational shopping store provided in the first embodiment of the present application;

[0051] Figure 4 This is a display schematic diagram of a first user setting a store provided by the first embodiment of the present application;

[0052] Figure 5 This is a display diagram of a store message page and an order initiation process provided by the first embodiment of the present application;

[0053] Figure 6 This is a schematic diagram of an order page display of a store provided in the first embodiment of the present application;

[0054] Figure 7 This is a schematic diagram of a store business data page display provided by the first embodiment of the present application;

[0055] Figure 8 is a processing flow chart of a data processing method provided in the second embodiment of the present application;

[0056] Fig. 9 is a schematic diagram of a data processing device provided in the third embodiment of the present application;

[0057] Fig.10 is a schematic diagram of a data processing device provided in the fourth embodiment of the present application;

[0058] Fig.11 It is a schematic diagram of an electronic device provided by this application. DETAILED DESCRIPTION

[0059] Many specific details are described in the following description to facilitate a full understanding of the present application. However, the present application can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of the present application, so the present application is not limited by the specific implementation disclosed below.

[0060] Some embodiments of the present application provide a variety of data processing methods, devices, electronic devices and storage media, which are described one by one below.

[0061] To facilitate understanding, some relevant concepts and application scenarios of the data processing method provided in the embodiments of the present application are first given.

[0062] The transaction mode of the conversational shopping mode is given in this application. The so-called conversational shopping mode is a transaction mode in which users and merchants conduct multiple rounds of dialogue interactions based on IM to realize at least part of the transaction links in the transaction process. The transaction process includes but is not limited to: commodity shopping guide, purchase intention confirmation, order process, delivery and other transaction links. Among them, the order process includes the order forward process, such as order creation, order payment and other links; the order process can also include the order reverse process, such as order cancellation, refund and other links. The platform provides merchants and users with online transaction services based on the conversational shopping mode. After the merchant opens a store (i.e., an online store) on the platform to enter the platform, the user and the merchant can conduct the transaction process through a conversation based on IM (Instant Messaging). The store opened by the merchant entering the platform is presented to the user in the form of an IM-based conversation page; the conversation page serves as a carrier for the merchant to publish information and realize communication between users and merchants. Therefore, the merchant successfully enters the platform after the basic information of the store provided to the platform is reviewed and approved, and it is not necessary to decorate the store and edit the store page. For example, a merchant can enter the price and image of a transaction object, create an order based on the shopping intention contained in the user's session information, and provide the created order to the corresponding user in the form of an IM message through the session page. The user completes the payment in the card corresponding to the IM message to realize a closed transaction loop. The so-called transaction object refers to the goods and / or services provided by the merchant to the user. Among them, the user's session information can include shopping target information that reflects his shopping intention.

[0063] Please refer to Figure 1, the figure shows an application scenario, which is only an embodiment of the scenario used by the data processing method. The purpose of providing this scenario embodiment is to facilitate the understanding of the data processing method, but not to limit it. The figure includes: a first terminal 101, a platform server 102, a logistics resource 103, and a second terminal 104. The first user uses the first terminal to enter the platform and opens a store based on the conversational shopping model on the platform; after the store is reviewed and approved, it can be displayed on the second terminal. For example, the store is displayed on the second terminal used by the second user through the product shopping guide function of the platform, or the store is shared with the second user through a social application (such as the first user shares the store link of the store through a social application). After the store is reviewed and approved, the first user can set it, and some setting information is pushed to the second user who visits the store (that is, the corresponding second terminal). The second user uses the second terminal to trigger the store to enter the user side page of the store, or the second user triggers the store link of the store shared by other users in the social application to enter the user side page of the store, and then initiates a shopping session to the first user through the user side page, carrying the conversation content between the second user and the first user; the first user creates an order for the shopping session, and the created order is sent to the second user in the form of a conversation message, and the second user completes the payment through the conversation message containing the order; after the order is paid, the first user calls the transportation capacity or the platform calls the transportation capacity, and the bill is printed after the order is paid, and the first user prepares the goods according to the order; the distribution resources (such as riders) that successfully respond to the call in the logistics resources are delivered according to the order. Among them, the second user can pay the first user's store through the platform, and determine the amount corresponding to the first user in the payment amount according to the service information between the platform and the store, and the amount is directly transferred to the store account of the first user's store. Further, the application scenario can also include a commodity supplier, and the goods are prepared through the commodity supplier after the order is paid; thus, the first user can obtain objects (i.e., commodities or services) from commodity suppliers of multiple channels, and provide them as transaction objects to the second user, which can realize distribution and / or purchasing on behalf of others. The first terminal and the second terminal include but are not limited to mobile phones, computers, smart interactive devices, etc. The platform server can be an independent physical server or a cluster of multiple physical servers. The logistics resources can be a distribution center that allocates distribution resources or a distribution resource. Correspondingly, the electronic device corresponding to the logistics resource is the electronic device used by the distribution center server or the distribution resource. An example of a distribution resource is a rider.

[0064] It should be noted that the above disclosed information is only used to help understand the present application and does not mean to constitute the prior art known to ordinary technicians in the field.

[0065] Some embodiments of the present application provide a data processing method, which displays a merchant side page of a target store of a first user; the merchant side page includes a store setting entry, which displays a setting task page of the target store when triggered; the setting task page includes one or more setting task entries, which load a corresponding setting page when triggered, so as to obtain the setting information provided by the first user and perform corresponding settings on the target store, thereby providing an efficient store setting method for stores based on session shopping, and facilitating the first user to manage the target store.

[0066] The following combination Figures 2 to 7 The data processing method provided in the first embodiment of the present application is described.

[0067] Figure 2 The data processing method shown comprises:

[0068] Step S201, displaying the merchant side page of the target store of the first user; the target store is a store opened by the first user on the platform based on the conversational shopping mode;

[0069] Step S202, in response to the first user triggering the store setting entry included in the merchant side page, displaying the setting task page of the target store, wherein the setting task page is used to display one or more setting task entries associated with the setting task of the target store;

[0070] Step S203, in response to the trigger instruction of the setting task entry, load the corresponding setting page, obtain the setting information provided by the first user based on the setting page, and perform corresponding settings for the target store.

[0071] In the data processing method provided in this embodiment, by displaying a store setting entry on the merchant side page of the target store of the first user, one or more setting task entries are displayed on the setting task page of the target store after the store setting entry is triggered; after the setting task entry is triggered, the corresponding setting page is loaded, the setting information input by the first user is obtained, and the corresponding setting is performed for the target store. Thus, the first user, as the owner of the store, can conveniently set the target store. Before the first user sets the target store, the first user opens a target store on the platform to achieve entry into the platform. The first user can be a personal merchant entity or a non-personal merchant entity, which logs in to the platform with a corresponding user account and initiates entry into the platform. The so-called user account refers to an account of a non-merchant identity that is not associated with store-related information, and the user identity description information identified by it is non-store-related information. For example, a user account can be understood as a C-end (i.e., consumer-end) account, that is, a buyer account. After the first user opens a target store on the platform, the first user obtains a store account. The so-called store account refers to an account of a merchant identity associated with store-related information, and the identity description information identified by it includes store-related information. In this embodiment, the user account of the first user is associated with the store account of the first user, and the two are also associated with the store logo of the target store. The target store is a store established based on real-name authentication, and the store credential information and / or store basic information are reviewed and approved. The store credential information includes a business license image. Preferably, the target store can automatically open for business after the review is passed. The first terminal used by the first user enters the target store and can perform store settings, and of course, can also process store messages.

[0072] In this embodiment, the shopping session is a session between the second user and the first user for conversational shopping. Preferably, the shopping session is a session based on instant messaging.

[0073] In practical applications, the solution for conducting transactions in a target store based on a conversational shopping mode needs to implement store management capabilities. In this embodiment, a variety of store management capabilities are provided to the first user, including but not limited to store settings, message management, order management, business data analysis, etc. Through store settings, the first user can at least partially edit the content displayed by the target store on the second terminal, such as providing information to generate store announcements and / or store dynamics displayed on the second terminal. Through message management, the first user can process the received conversation messages of the second user (i.e., customer) who visits the target store, and can also process the received platform messages. Through order management, the first user can view the orders of the target store, and can also process the orders of the target store, such as operating orders in the reverse process, such as refunds. Through business data analysis, the first user can learn the business status of the target order. Preferably, the store management capability is provided to the first user through the merchant side page of the target store. The merchant side page refers to the merchant backend page. The merchant side page of the target store is a merchant backend page corresponding to the target store, based on which the first user can manage the target store, and the so-called management of the target store includes but is not limited to setting up the store, processing the shopping session messages of the second user (i.e., the customer) (including replying to the session messages), processing orders and viewing order information, collecting and viewing business statistics, etc. During implementation, the merchant side page includes but is not limited to: store setting entrance, message management entrance, order management entrance, business data entrance, which are respectively associated with the corresponding pages.

[0074] In actual applications, after the target store is approved, the first user sets up the store. After the store setting is completed, the target store can be displayed on the second terminal so that the second user can visit the store for conversational shopping. Figure 3, the figure schematically shows a transaction process in a conversational shopping store, including: S301, the first user signs up to enter the platform and opens a conversational shopping store. S302, the first user sets up the store. This step is optional. That is, the store can directly enter the business state after passing the review, or it can enter the business state after completing the preliminary business preparations for the store setting. S303, the first user shares the store with the second user through the social application, that is, the store link corresponding to the store is sent to the second terminal through the social application, thereby realizing the store sharing. S304, the store is displayed on the second terminal through the shopping guide. That is, the store is displayed on the second terminal installed with the platform client application through the shopping guide capability of the platform. Among them, S302, S303 and S304 do not have to be executed in this order. If the store can be shared first, the store can also be set up first. S305, the second user initiates a shopping session in the target store and interacts with the first user. S306, the first user creates an order based on the shopping session information and sends it to the second user. S307, the second user pays the order. S308, after completing the payment, the first user calls for transportation capacity. S309, after completing the payment, the first user prints the receipt. S310, the first user processes the stocking related information through the first terminal. S311, the logistics executes the delivery task and completes the processing of the delivery related information.

[0075] As described in step S201, the merchant side page of the target store of the first user is displayed. In the scheme provided in this embodiment, the loading of the merchant side page can be triggered in different ways, without specific limitation. In one implementation, the loading of the merchant side page is triggered by the store management entrance. Specifically, the first user can use the first terminal to log in to the platform as an ordinary user in the platform client application, that is, log in using the corresponding user account, and the ordinary user can be understood as a C-end consumer. This facilitates ordinary users to manage the corresponding stores, and the stores corresponding to ordinary users can be understood as light stores or C stores, which can be operated online without complex store decoration. That is, the platform client application installed by the first terminal provides a user interface to the user, and does not necessarily provide a merchant application with a merchant interface to the merchant. A first entry for users to sign up to enter the platform is provided in the user interface of the platform client application, and the first entry is displayed to facilitate the first user to enter the platform. During implementation, the first entry is searched for if the user has not entered or has not successfully entered (such as failure to enter due to failure to provide the necessary basic information of the store or failure to pass the review). For example, after the first user uses the first terminal to log in to the platform with the corresponding user account, the personal center page of the first user can be loaded and displayed, the first entry entrance can be displayed on the personal center page, and the entry prompt information can be displayed in association with the first entry entrance. Preferably, the prompt information should be able to express the same or similar meanings such as "quickly open a store" and "quickly do business". Preferably, the display of the first entry entrance includes: if it is determined that the user account of the first user is not associated with a store logo or the associated store logo has not passed the review, then the first entry entrance is displayed. Thus, when the first user has no store logo or the store logo has not been reviewed and passed (that is, the target store has not successfully entered the platform), the first entry entrance can be triggered to load and display a guide page for guiding the user to enter the platform, so as to facilitate the user to complete the entry into the platform. For the first user who has successfully entered the platform, a second entrance for triggering store management, namely, the store management entrance, is provided in the user interface of the platform client application. Among them, the store management entrance and the first entry entrance can be implemented as the same entrance or as different entrances. It is implemented as the same entrance. After being triggered, it determines the settlement result of the first user, and loads the corresponding guide page or store management page (i.e., the merchant side page) according to the settlement result (whether the settlement is successful). It is implemented as different entrances. After each entrance is triggered, it enters the corresponding page, or, according to the settlement result of the first user, the corresponding entrance is displayed and the other entrance is hidden. When the first user who logs in to the platform with a user account triggers the store management entrance, the corresponding store account enters the store management interface. Similar to the first settlement entrance, the store management entrance can also be displayed on the personal center page of the first user.Specifically, the merchant side page of the target store of the first user is displayed, including: displaying a store management entrance for the first user logged in with the corresponding user account; in response to a trigger instruction of the store management entrance, loading the merchant side page of the target store based on the store account of the first user; wherein the user account of the first user is associated with the store account.

[0076] In another implementation of this embodiment, the loading of the merchant side page is triggered by a session message received by a user account. Specifically, it includes: providing a message center entrance in the user interface of the platform client application, and the message center entrance is triggered to load the message center page associated with it. The message center page of the first user displays the message related to the shopping session sent to the first user by the second user who initiated the shopping session in the target store. The merchant side page can also be loaded by triggering the message related to the shopping session. Specifically, it includes the following processing: for the first user logged in with the corresponding user account, display the shopping session initiated by the second user in the target store; in response to the first user triggering the target session in the shopping session, load the merchant side page based on the store account of the first user, and display the message management entrance in the selected state and the corresponding message page on the merchant side page; or, in response to the first user triggering the target session in the shopping session, display the merchant side session page corresponding to the target session based on the store account of the first user. For example, click on the received shopping session related message to trigger the loading of the user side page and display the message page on the homepage or directly enter the shopping session interface corresponding to the session message (which can be provided in the form of a merchant side session page or a merchant side session area).

[0077] In this embodiment, it also includes: on the merchant side page, a sharing interface element for sharing the target store is displayed, and after the sharing interface element is triggered, the link corresponding to the target store is shared to the second user. This allows the first user to share his target store through a social application in order to better operate the store. The sharing interface element can be a store sharing control that receives a trigger operation. Further, it also includes: on the merchant side page, a service information viewing entrance and / or a store setting entrance for viewing the service information corresponding to the target store is displayed. The service information viewing entrance is used for the first user to view the platform service information of the target store. The store setting entrance is used for the first user to set up the target store, such as refreshing the business information (business categories, business hours, etc.), and presenting it in the form of a store announcement. It is also possible to upload transaction object information such as corresponding images, price information, etc. through the store setting entrance and present it in the form of store dynamics.

[0078] In this embodiment, it also includes: on the merchant side page, an online status identifier selected by the first user to identify whether the first user is online is displayed; the online status identifier is displayed on the second terminal used by the second user who enters the target store in correspondence with the target store. The online status includes but is not limited to the following states: online, offline (offline), busy, etc. The online status identifier includes an identifier in the form of an image and / or text. During implementation, a selection control is provided on the merchant side page to receive the user's selection operation, and the user's online status is set according to the selection operation.

[0079] As described in step S202, after the store setting entrance is triggered, the setting task page of the target store is displayed. The setting task page centrally displays the setting task entrance, thereby providing the first user with a clear hierarchy of store setting guidance. Further, on the setting task page, the service preferential information and / or traffic equity information currently corresponding to the target store are displayed, which can be specifically displayed in the form of pictures and / or text. After the user sets the store, the corresponding service preferential information and / or traffic equity information may change, so the following processing is also included: in response to the first user confirming to submit the setting information obtained based on the setting page, the service preferential information and / or traffic equity information newly fed back by the platform for the setting information is obtained. Preferably, it also includes: on the setting task page, at least one of the following information of the target store is displayed: business status, store credential information, business hours, resource information associated with the store account, and billing information. Thereby, it is convenient for the first user to easily know the current setting information of the target store and assist it in deciding whether to modify the current setting information. Among them, the resource information associated with the store account includes but is not limited to account information corresponding to the resource transfer related to the transaction, such as withdrawal account settings, balance flow, etc. The billing information associated with the store account may include a billing list, details, and other information. Among them, the resource information and billing information associated with the store account may not be directly displayed on the interface, but may be provided in the form of a link to the corresponding detail page. Among them, the business status includes open, closed, etc. The business hours may include multiple time periods. The displayed business status, store credential information, business hours, resource information associated with the store account, etc. are displayed according to the specific settings of the target store, and the first user can modify the relevant setting information.

[0080] In one embodiment, the setting task page can be a tab page included in the merchant side page, which is associated with the setting tag. When the setting tag is in the selected state, the page is loaded, and the setting tag can be understood as the store setting entrance. In one embodiment, a setting control that can receive touch or click operations, such as a setting button, can be provided on the merchant side page. After being operated, the setting task page is loaded and the setting interface is entered. Different implementations can be combined with each other without conflict. The prompt text of the setting control can display different content corresponding to various scenarios depending on whether the first user enters the merchant side page for the first time. For example, when entering for the first time, a prompt for immediate maintenance is given to attract users to set up the store to prepare for business.

[0081] In this embodiment, the setting task entrance displayed on the store setting page includes at least one of the following entrances: a dynamic setting entrance, an announcement setting entrance, a delivery setting entrance, and an operation setting entrance. After being triggered, each entrance leads to its associated setting page.

[0082] As described in step S203, a corresponding setting page is loaded, setting information is obtained on the setting page, and corresponding settings are performed.

[0083] In one embodiment, the setting task entry includes a dynamic setting entry associated with a store dynamic setting page; accordingly, the loading of the corresponding setting page in response to the trigger instruction of the setting task entry includes: loading the corresponding store dynamic setting page in response to the trigger instruction of the dynamic setting entry, so that the first user completes the corresponding store dynamic setting task; the acquiring of the setting information provided by the first user based on the setting page and performing corresponding settings for the target store includes: receiving the first store information provided by the first user for generating store dynamics; the first store information includes information representing the current situation of the store carried in the form of images and / or text; in response to the submission instruction for the first store information, triggering the generation of the store dynamics of the target store based on the first store information; wherein the store dynamics, after being published, is displayed on the user side page of the target store, and the user side page is displayed on the second terminal used by the second user and is used to carry the shopping session between the second user and the first user. Further, it also includes: displaying a setting example entry on the store dynamic setting page; in response to the trigger instruction of the setting example entry, displaying the setting process information of the store dynamics. Preferably, the store dynamics includes the transaction object information and / or preferential information of the target store. The preferential information is the preferential treatment that the second user can enjoy in the shopping transaction of the target store. Of course, the store dynamics can carry new product display, reservation, ranking, grass-planting show and other content, so as to attract users who visit the target store to stay on the user side page for a longer time, thereby providing more purchase conversion opportunities. After the store dynamics are published, they can be displayed on the user side page of the second user in the form of dynamic content cards. In this embodiment, the store dynamics is equivalent to a form of store sign, which is pushed to each second user who enters the target store and displayed on the homepage of the corresponding user side page, thereby showing the store image to the second user.

[0084] In one embodiment, the task setting entry includes an announcement setting entry associated with a store announcement setting page; accordingly, the response to the trigger instruction of the task setting entry, loading the corresponding setting page, includes: responding to the trigger instruction of the announcement setting entry, loading the corresponding store announcement setting page, so that the first user completes the corresponding store announcement setting task; the acquisition of the setting information provided by the first user based on the setting page, and performing corresponding settings for the target store, includes: receiving the second store information provided by the first user for generating a store announcement; the second store information includes information representing the store service situation carried in the form of images and / or text; in response to the submission instruction for the second store information, triggering the generation of the store announcement of the target store based on the second store information; wherein the store announcement, after being published, is displayed in the announcement area of ​​the target store, and the announcement area of ​​the target store is displayed on the homepage of the user side page of the second terminal used by the second user and located at the target store. In fact, the store announcement can carry the business scope, service information and other contents of the store, and is displayed in a concise and efficient manner on the corresponding user side page after the second user enters the target store. This enables the first user to more quickly and flexibly transmit temporary, urgent and important messages to consumers.

[0085] In one embodiment, the task setting entrance includes a delivery setting entrance associated with a delivery setting page; wherein, the delivery setting page is used to set the delivery service information of the target store; the delivery service information is used to generate a delivery service initiation link corresponding to the target store, and the delivery service initiation link is pushed to the session area corresponding to the shopping session of the first user after the first user creates a target order for the shopping intention of the second user and the target order completes payment, so that the first user initiates a delivery service for the target order.

[0086] In one embodiment, the task setting entry includes an operation setting entry associated with an operation setting page; wherein the operation setting page is used to set store service information corresponding to the target store; the store service information includes any of the following information: business hours, contact information, and store logo.

[0087] Preferably, the task setting page includes the above-mentioned multiple task setting portals. The first user can set the setting page associated with each portal, or choose to set it later.

[0088] Please refer to Figure 4, the figure shows a display schematic diagram of a first user setting up a store, including: a store setting page 401 and a dynamic setting page 402. Among them, when the store setting entrance is triggered on the merchant side page, the store setting page is loaded, which displays the current business status of the store (such as open), current business hours, and account information, so that the first user can know the current business situation of the store. The page also displays the store's current service discount information (such as rebate benefits) and / or traffic rights information (such as exposure location). The page also displays multiple setting entrances, such as a dynamic setting entrance, an announcement setting entrance, a delivery setting entrance, and an operation setting entrance. In the figure, the dynamic setting page is displayed after the dynamic setting entrance is triggered. As shown in the dynamic setting page 402, the page includes a view example control, which is convenient for viewing examples of the dynamic setting process of the store. The page includes an information upload area and a text input area. The first user can upload one or more images or pictures through the information upload area and input a welcome text through the text input area. The uploaded images and welcome text are used as the first store information to generate store dynamics, which are displayed on the second terminal that visits the store, specifically displayed in the session area or session page of the user side page, and can be used as a store sign to attract the second user to stay in the store. After the first user triggers submission, the first store information is uploaded to the platform.

[0089] In this embodiment, the target store can set up the store after passing the review, and then open for business after setting up; the target store can also open for business directly after passing the review. Further, it also includes the processing of the transaction process of shopping in the target store. Specifically, it includes the following processing: receiving the target session initiated by the second user in the target store, and displaying the merchant-side session page corresponding to the target session; the merchant-side session page is used to display the session information between the first user and the second user; in response to the first user initiating the creation of the order, the order data is obtained based on the session information; in response to the first user confirming the creation of the order, the corresponding target order is generated according to the order data, and the target order is sent to the second user based on the target session. In this embodiment, the first user creates an order according to the shopping intention of the second user in the session information. The order data for creating the order is directly extracted from the session information or input by the first user according to the session information. In the process of creating an order, the first user can provide pictures and / or name information of the transaction object according to the purchase situation, so that the second user can intuitively see the purchased transaction object. Specifically, the following processing is included: displaying an order creation task entry for the first user to initiate order creation in association with the merchant-side session page; obtaining order data based on the session information in response to the first user initiating order creation, including: displaying an order creation page associated with the order creation task entry in response to the first user triggering the order creation task entry; determining corresponding order data based on the session information, and displaying it on the order creation page; or, determining corresponding initial data based on the session information, receiving modification data of the initial data by the first user on the order creation page, and using the modification data as order data for generating a target order; or, receiving, on the order creation page, an image of a transaction object provided by the first user, and at least one of the following cost information corresponding to the transaction object: price information, quantity information, and packaging cost, and using the image of the transaction object and any of the above-mentioned cost information as the order data for generating a target order. In one embodiment, a create order control is displayed on the merchant-side session page as an entry for an order creation task; in response to a first user triggering the create order control, a create order page is displayed, and an image of the transaction object uploaded by the first user and corresponding price information, quantity information, minimum delivery price, shipping fee, packaging fee, and modification data are received on the create order page; the modification data of the first user for the information is received, and an order is generated based on the modified data.

[0090] Preferably, the target order is an order card. Wherein, generating the corresponding target order according to the order data includes: generating an order card associated with the order details information of the target order; the order card is displayed on the merchant-side session page, and displays the order details information of the target order after being triggered by the first user. Further, the order card is sent to the second user based on the target session; the second user completes the payment of the target order through the received order card. Preferably, the order card at least partially displays the following information of the target order: order status, order validity period, settlement data, order total price data, delivery fee, and packaging fee. The order validity period can be a countdown to the validity period.

[0091] In this embodiment, after the target order is paid, it also includes initiating a delivery service, which specifically includes the following processing: in response to the payment completion information of the target order, displaying the delivery service entrance for the first user to initiate the delivery service, or displaying the information of the platform initiating the delivery service; wherein, the delivery service entrance is used to trigger the first user to call the transportation capacity for the target order when the delivery service information of the target store includes the delivery method of calling the transportation capacity by the first user; the third terminal corresponding to the rider who successfully responds to the call is added to the target session, forming a three-party group chat of the buyer, the seller and the rider, so as to facilitate timely communication of problems in the transaction process. Further, it also includes: in response to the payment completion information of the target order, sending a bill printing instruction to the bill printing device to print a receipt. The first user prepares the goods, and the rider completes the delivery.

[0092] In this embodiment, an order reverse process can also be performed based on the shopping session. Specifically, it includes: based on the target session, receiving an order reverse processing request initiated by the second user for the target order; and executing the corresponding order reverse process according to the reverse processing request. The order reverse process includes return / refund (such as refund by amount) / transaction arbitration, etc.

[0093] In a preferred implementation of this embodiment, a plurality of pages for store management are provided on the merchant side page, including but not limited to a store setting page, a message page, an order page, and a business data page. These pages are implemented in the form of tabs and are associated with their respective corresponding tab bars. For example, the message tab of the tab bar is in a selected state to display the message page; the order tab of the tab bar is in a selected state to display the order page; the business data tab of the tab bar is in a selected state to display the business data page; the setting tab of the tab bar is in a selected state to display the store setting page. Each tab of the tab bar can be understood as an entry associated with each tab page.

[0094] In this embodiment, the shopping session initiated by the second user in the target store can also be displayed on the merchant side page. Each shopping session at least indicates that there may be at least one shopping association between the second user and the first user. The specific display method is not limited. In one implementation, the latest message received in each shopping session can be displayed in association with the shopping session. It also includes displaying the number of unread messages corresponding to the shopping session, displaying the number of the shopping session, etc. Specifically, the shopping session can be displayed on the message page.

[0095] In this embodiment, the message management capability is provided to the first user through the merchant side page. Specifically, the following processing is included: on the merchant side page, a message management portal associated with the message page is displayed; in response to the message management portal being in a selected state, the message page is displayed; on the message page, one or more shopping sessions initiated by the second user in the target store are displayed. It further includes: on the message page, statistical information of the message reply attributes and / or the message read and unread attributes for the shopping session is displayed; and / or, on the message page, the first user is received to filter the shopping session according to the message reply attributes or the message read and unread attributes of the shopping session, and the filtering result is displayed. Preferably, it also includes: on the message page, the platform message pushed by the platform to the target store is displayed; the platform message includes the subscription message pushed to the first user by the platform based on the subscription message setting information of the first user, and / or, the message sent to the first user based on the online contact setting information of the first user. Furthermore, the message page includes: a first message area for displaying message classification labels, and a second message area for displaying shopping session messages corresponding to the message classification labels in the selected state; the messages corresponding to the shopping session include the session information sent by the second user to the first user in the shopping session initiated by the target store; the display of the shopping session initiated by the second user in the target store includes: displaying the shopping session messages corresponding to the shopping session; being able to display the latest or latest unread shopping session messages, so that the first user can be informed of possible changes in shopping information; and displaying the corresponding merchant-side session page after the relevant information of the shopping session message is triggered. Among them, the message classification labels can be classified from multiple dimensions such as viewing and urgency, such as unread messages, messages that need to be handled, all messages, etc. Of course, messages pushed by the platform can also be displayed on the message page. For example, the platform push messages are classified as service number messages and displayed separately as a category.

[0096] In this embodiment, it also includes: in response to the first user triggering a target session in the shopping session, displaying a merchant-side session page corresponding to the target session; based on the merchant-side session page, recommending at least one of the following session expression information to the first user: common terms, emoticons, and images, so that the first user can select shortcut terms for use in the session.

[0097] Please refer to Figure 5 , the figure shows a message page of a store, and a display schematic diagram of the order process initiated by the first user, including: the merchant side page 501 of the store, the message 502 for replying to customers, the order creation 503, and the order card to be paid 504. In the figure, the merchant side page includes a tab bar as a navigation, and the tab bar includes one or more tabs such as "message", "order", merchant settings such as "my", "business data", etc., and the tab page associated with each tag displays the content under the tag. For example, when the "message" tag is selected, the message page is displayed, and the message page includes a conversation list, each conversation is displayed as a notification message, and the latest received conversation message is displayed in association. For another example, when the "order" tag is selected, the order page is displayed, and the order page includes an order list, that is, one or more orders generated by the target store of the first user are viewed / operated. In the merchant side page 501 shown in the figure, the "message" tag is selected, and the message page is displayed, preferably, including IM messages. The top of the figure includes some controls for managing the target store, such as setting controls, service viewing controls, store sharing controls, and online identification. Among them, the online identification is an online status identification, which is used to characterize and / or set whether the first user is online. The message page includes message classification labels and a conversation list. Message classification labels include: "All", "Unread", "Reply Required", and various labels display summary information. The conversation messages of each customer display at least part of the content of the latest message of the corresponding conversation. When a conversation is triggered, the conversation page (i.e., conversation window) of the corresponding conversation is displayed. As shown in the figure, the conversation of customer 2 is triggered, and the conversation with customer 2 is entered, as shown in the figure replying to the message 502 of customer 2. In the conversation, the create order control is displayed. The first user triggers the create order control according to the conversation message included in the conversation to initiate the creation of the order, and enters the create order 503. The order information can be edited on the display page, such as inputting or modifying the order data. The display page includes a trigger to create and send order control. After the first user triggers the control, an order is generated based on the order data and sent to customer 2 in the form of an order card, as shown in the order card to be paid 504. The transaction object information of the order card includes content in the form of pictures and / or text. After receiving the order card, customer 2 completes the payment in the order card. After completing the payment, the first user or the platform can call for transportation to deliver the order. In addition, the conversation page in the figure includes a conversation input area for receiving information input by the first user and sending the information to the other end of the conversation (ie, the second user), and displaying it on the conversation interface of the other end.

[0098] In this embodiment, it also includes: displaying an order management portal associated with the order page on the merchant side page of the target store; displaying the order page in response to the first user triggering the order management portal; wherein, on the order page, receiving order screening rules and / or order query conditions; displaying orders that meet the order screening rules and / or order query conditions; wherein, the order screening rules include screening rules constructed based on order type, order time, and order status; wherein, the order query conditions include query conditions constructed based on at least one of the shopping sequence number, order number, order user contact information, and pickup number. Further, the order page includes: a first order area displaying an order classification label, and a second order area displaying one or more orders corresponding to the selected order classification label. It also includes: displaying order data and delivery information of the order in the second order area; wherein, the order data includes: user information of the second user corresponding to the order, and transaction object information included in the order; wherein, the delivery information includes: order status information and delivery time information. The order classification label can be determined from different dimensions, for example, the order classification label is determined according to the order forward process and / or order reverse process. For another example, order classification labels include but are not limited to any of the following labels: ongoing orders, canceled orders, refunded orders. When implemented, it also includes: displaying an order filter control and / or an order query control on the order page; wherein the order filter control is used to filter out orders that meet the filter criteria; the order query control is used to query out orders that meet the query criteria. Preferably, a specific control for initiating contact with a second user corresponding to the order is displayed in association with the order; when the specific control is triggered, a text message is sent to the second user or a call is initiated, thereby facilitating the first user to perform operations to contact the corresponding second user on the order.

[0099] Please refer to Figure 6, the figure shows a schematic diagram of the display of an order page of a store, including: including viewing / operating orders 601, which is displayed when the "order" label in the label bar as a navigation on the merchant side page is selected. The order page in the figure includes: an order query condition area, an order screening rule area, an order classification label area, and an order list area. Among them, the order query condition area is used to enter the query condition (such as order sequence number, order number, mobile phone number, pickup number, etc.) for query. Among them, the order screening rule area is used to enter the screening rule to filter out orders that meet the rule. The order screening rule may include information such as order type, order time, order status, etc. Among them, the order type includes multiple labels such as "all", "self-pickup order", "pre-order order", etc.; the order status includes multiple labels, such as "all", "in progress", "completed", "refund", "cancelled", "delivery abnormality", etc. Taking order 1 as an example, the figure shows the delivery status of the order (such as waiting to pick up at the store), estimated delivery time, estimated delivery time countdown, order status (such as accepted), product information, and customer information; the product information can be pulled down or aggregated; the customer information can include user attributes (such as whether it is a new customer, whether it is a member, etc.), delivery location, notes and other information. The figure also includes: a specific control associated with the order is displayed for initiating contact with the second user corresponding to the order; after the specific control is triggered, a text message is sent to the second user and / or a call is initiated, so that the first user can perform the operation of contacting the corresponding second user for the order.

[0100] In this embodiment, it also includes: displaying a business data entry associated with a business data page on the merchant side page of the target store; displaying the business data page in response to the first user triggering the business data entry; wherein the business data page is used to display business summary information of the target store; the business summary data includes at least one of the following indicator data and corresponding indicator change data: business data, traffic data, conversion rate, and transaction trend data.

[0101] Please refer to Figure 7 , the figure shows a schematic diagram of the display of a store's business data page. When the business data label of the merchant side page is in the display state, the business data page 701 is displayed. The page displays the business information of the target store, including business data and traffic data, as well as the corresponding change data. The page also displays a change curve chart of conversion rate and transaction trend data. The business data includes at least one of the following indicator data: transaction amount, expected income, unit price, valid orders, etc.; the traffic data includes at least one of the following indicator data: the number of exposed customers, the number of customers entering the store, the number of customers who have completed transactions, the store entry conversion rate, the transaction conversion rate, etc.

[0102] This embodiment provides a solution for a store based on the conversational shopping model, including: store settings after the first user signs a contract to enter the platform to open a target store (i.e., the target store is ready for business), completing the transaction process in a conversational manner at the target store, managing the messages and orders of the target store, and implementing methods for business data analysis and statistics. Among them, completing the transaction process in a conversational manner at the target store specifically includes multiple links in the transaction process, for example: the second user initiates a shopping session in a conversational manner at the target store, the first user creates an order based on the shopping session, the first user (or platform) initiates the delivery service after the second user pays, and the rider (i.e., the logistics delivery resource) completes the delivery.

[0103] It is understandable that if Figures 4 to 7 The appearance, size, position, style, layout, text, etc. of the interface elements included in or similar interface display diagrams are schematic and do not constitute a limitation on the method.

[0104] It should be noted that, in the absence of conflict, the features given in this embodiment and other embodiments of the present application can be combined with each other, and steps S201 and S202 or similar terms do not limit the steps to be executed sequentially.

[0105] So far, the method provided in this embodiment has been described. The method displays a store setting entry on the merchant side page of the target store of the first user. After the store setting entry is triggered, one or more setting task entries are displayed on the setting task page of the target store; after the setting task entry is triggered, the corresponding setting page is loaded, the setting information input by the first user is obtained, and the corresponding setting is performed for the target store. Thus, the first user, as the store owner, can conveniently set the target store, which improves the store management efficiency. And the store based on the conversation shopping mode avoids the store decoration threshold of ordinary stores to a certain extent, thus bringing a better store management experience to the first user (as a merchant). Further, the first user and the second user conduct transactions based on the shopping session, and the first user, as the store owner (which can be understood as the seller), creates an order, making the shopping process of the second user more convenient and smooth. On the other hand, the second user completes the payment based on the card form order in the session, and after the payment, the first user calls the capacity distribution order, so that the transaction process can be completed in the shopping session, so that the transaction is smoother, and the transaction processing efficiency and user shopping experience can be improved.

[0106] Based on the above embodiment, the second embodiment of the present application provides a data processing method. Figure 8 The method is described below. For the same parts, please refer to the description of the corresponding parts of the above embodiments and will not be repeated here. Figure 8 The data processing method shown comprises:

[0107] Step S801, displaying a target store and a corresponding conversation shopping identifier; the target store is a store opened by the first user on the platform based on the conversation shopping mode;

[0108] Step S802, in response to a first trigger instruction from a second user for the target store, displaying a user side page of the target store; the user side page is used to carry a shopping session between the second user and the first user;

[0109] Step S803, displaying the store dynamics pushed by the first user, receiving the session information input by the second user, sending the session information to the first user based on the shopping session, and used by the first user to initiate the creation of a target order.

[0110] The method provided in this embodiment can be applied to a second terminal used by a second user. In actual applications, after the second user logs in to the platform, the platform's product shopping guide system or module recalls the store, preferably recalling the store based on the category. Stores based on the conversational shopping mode have a store type that identifies conversational shopping, and can be recalled and recommended if the recall conditions and recommendation conditions are met. Such stores that meet the recommendation conditions can be displayed as recommended stores in the store recommendation list and / or in the search list. For example, if the second user enters the catering column, catering stores are recalled, and stores within the delivery range based on the second user's user location are recommended stores.

[0111] As described in step S801, it is possible to display conversational shopping stores as recommended stores, especially such stores that are in operation. Among them, the display of stores based on the conversational shopping mode and the corresponding conversational shopping identifiers includes: displaying candidate stores based on the conversational shopping mode and the corresponding conversational shopping identifiers on the store list page and / or the search result page; the candidate stores include the target store. Among them, it also includes: displaying the conversational shopping identifier in the form of an image and / or text. Further, it also includes: displaying information characterizing the conversational shopping atmosphere, such as the number of conversational shoppers in the corresponding store. Preferably, the distance information and / or the estimated delivery time information between the store and the user location of the second user are displayed. The specific display content is determined according to the characteristics of the store and is not limited. Of course, special filtering tags or other filtering controls can also be provided for conversational shopping stores to filter out conversational shopping stores under various categories.

[0112] Of course, the second terminal can also receive the store link of the target store shared by other users such as the first user through a social application, trigger the store link based on the social application to enter the target store, and display the user-side page of the target store. Specifically, the display of the target store includes: receiving the user-side store page of the target store fed back by the platform in response to the access request of the target store, and displaying the user-side store page; wherein the access request of the target store is an access request sent to the platform in response to the second user triggering the store link shared to the second user.

[0113] In step S802, in response to the first trigger instruction, the user side page of the target store is displayed, and the second user is enabled to enter the target store so that the second user can initiate a shopping session in the store. The specific implementation may include the following processing: displaying a store entrance for entering the user side page of the corresponding store in association with the store; in response to the store entrance of the target store being triggered to detect the first trigger instruction, displaying the user side page of the target store in response to the first trigger instruction. Further, if the shopping session initiated by the second user to the first user is a new shopping session between the second user and the first user, the default information of the target store is triggered to be displayed, and the default information of the target store includes the product information corresponding to the target store. The product information may be a product image. The default information may also include a welcome message for customers. Further, the new shopping session triggers the default information of the target store to be displayed as the first session information on the user side page, especially in the session area of ​​the user side page.

[0114] In step S803, the display of the store dynamics pushed by the first user and the receiving of the session information input by the second user specifically include: in the user-side session area of ​​the user-side page, displaying the store dynamics in the form of the first user as the message sender, and receiving the session information input by the second user.

[0115] In this embodiment, it also includes: displaying a store announcement of the target store on the user side page; the store announcement includes information indicating the store service status.

[0116] Preferably, the target order is an order card that carries order details information in the form of a card; the order card is displayed in the user-side session area of ​​the user-side page; in response to the second trigger instruction of the second user for the target order, the payment behavior information of the second user for the target order is received based on the order card to complete the payment of the target order.

[0117] So far, the method provided in this embodiment has been explained. In the method, after the second user enters the target store, he can learn the corresponding store dynamics, which is convenient for making a purchase decision; and the second user can input session information, thereby conveniently initiating a shopping session with the first user; further, the first user initiates the creation of a target order based on the shopping information, and sends it to the second user through the shopping session so that the user completes the payment, thereby completing the transaction process through a session, thereby improving transaction efficiency and user shopping experience.

[0118] Corresponding to the first embodiment, the third embodiment of the present application provides a data processing device. For the relevant parts, please refer to the description of the corresponding method embodiment. Fig. 9 , the data processing device shown in the figure comprises:

[0119] The backend interface display unit 901 is used to display the merchant side page of the target store of the first user; the target store is a store opened by the first user on the platform based on the conversational shopping mode;

[0120] A task setting entry unit 902 is configured to display a task setting page of the target store in response to the first user triggering the store setting entry included in the merchant side page, wherein the task setting page is configured to display one or more task setting entries associated with the target store setting task;

[0121] The setting unit 903 is used to load the corresponding setting page in response to the trigger instruction of the setting task entry, obtain the setting information provided by the first user based on the setting page, and perform corresponding settings for the target store.

[0122] Optionally, the backend interface display unit 901 is specifically used to: display a store management entrance for a first user who logs in with a corresponding user account; in response to a trigger instruction of the store management entrance, load the merchant side page of the target store based on the store account of the first user; wherein the user account of the first user is associated with the store account.

[0123] Optionally, the setting task entry includes a dynamic setting entry associated with a store dynamic setting page; the setting unit 903 is specifically used to: in response to a trigger instruction of the dynamic setting entry, load a corresponding store dynamic setting page to enable the first user to complete the corresponding store dynamic setting task; receive first store information provided by the first user for generating store dynamics; the first store information includes information representing the current situation of the store in image form and / or text form; in response to a submission instruction for the first store information, trigger the generation of store dynamics of the target store based on the first store information; wherein the store dynamics, after being published, are displayed on the user-side page of the target store, and the user-side page is displayed on a second terminal used by the second user and is used to carry a shopping session between the second user and the first user.

[0124] Optionally, the setting unit 903 is specifically used to: display a setting example entry on the store dynamics setting page; and display setting process information of the store dynamics in response to a trigger instruction of the setting example entry.

[0125] Optionally, the store dynamics include transaction object information and / or discount information of the target store.

[0126] Optionally, the setting task entrance includes an announcement setting entrance associated with a store announcement setting page; the setting unit 903 is specifically used to: respond to a trigger instruction of the announcement setting entrance, load a corresponding store announcement setting page, so that the first user completes the corresponding store announcement setting task; receive second store information provided by the first user for generating a store announcement; the second store information includes information representing the store service status carried in image form and / or text form; in response to a submission instruction for the second store information, trigger the generation of a store announcement of the target store based on the second store information; wherein the store announcement is displayed in the announcement area of ​​the target store after being published, and the announcement area of ​​the target store is displayed on the second terminal used by the second user, which is located on the homepage of the user-side page of the target store.

[0127] Optionally, the task setting entrance includes a delivery setting entrance associated with a delivery setting page; wherein, the delivery setting page is used to set the delivery service information of the target store; the delivery service information is used to generate a delivery service initiation link corresponding to the target store, and the delivery service initiation link is pushed to the session area corresponding to the shopping session of the first user after the first user creates a target order for the shopping intention of the second user and the target order completes payment, so that the first user initiates a delivery service for the target order.

[0128] Optionally, the task setting entry includes an operation setting entry associated with an operation setting page; wherein the operation setting page is used to set store service information corresponding to the target store; the store service information includes any of the following information: business hours, contact information, and store logo.

[0129] Optionally, the task setting entry unit 902 is specifically used to: display the service discount information and / or traffic benefit information currently corresponding to the target store on the task setting page.

[0130] Optionally, the setting unit 903 is specifically used to: in response to the first user confirming and submitting the setting information obtained based on the setting page, obtain the service discount information and / or traffic benefit information newly fed back by the platform for the setting information.

[0131] Optionally, the task setting entry unit 902 is specifically used to: display at least one of the following information of the target store on the task setting page: business status, store credential information, business hours, resource information associated with the store account, and billing information.

[0132] Optionally, the setting unit 903 is specifically used to: display, on the merchant side page, an online status identifier selected by the first user to identify whether the first user is online; the online status identifier is displayed corresponding to the target store on a second terminal used by a second user who enters the target store.

[0133] Optionally, the setting unit 903 is specifically used to: display a sharing interface element for sharing the target store on the merchant side page, and share a link corresponding to the target store to the second user after the sharing interface element is triggered.

[0134] Optionally, the device also includes a transaction unit, which is used to: receive a target session initiated by a second user in a target store, and display a merchant-side session page corresponding to the target session; the merchant-side session page is used to display session information between the first user and the second user; in response to the first user initiating the creation of an order, obtain order data based on the session information; in response to the first user confirming the creation of the order, generate a corresponding target order according to the order data, and the target order is sent to the second user based on the target session.

[0135] Optionally, the transaction unit is specifically used to: display an order creation task entry for the first user to initiate order creation in association with the merchant-side session page; display an order creation page associated with the order creation task entry in response to the first user triggering the order creation task entry; determine corresponding order data based on the session information, and display it on the order creation page; or, determine corresponding initial data based on the session information, receive modification data of the initial data by the first user on the order creation page, and use the modification data as order data for generating a target order; or, receive, on the order creation page, an image of the transaction object provided by the first user, and at least one of the following cost information corresponding to the transaction object: price information, quantity information, and packaging fee, and use the image of the transaction object and any of the above-mentioned cost information as the order data for generating a target order.

[0136] Optionally, the transaction unit is specifically used to: generate an order card associated with the order details information of the target order; the order card is displayed on the merchant-side session page, and after being triggered by the first user, displays the order details information of the target order.

[0137] Optionally, the transaction unit is specifically used to: send the order card to the second user based on the target session; and the second user completes payment of the target order by using the received order card.

[0138] Optionally, the order card at least partially displays the following information of the target order: order status, order validity period, settlement data, order total price data, delivery costs, and packaging costs.

[0139] Optionally, the transaction unit is specifically used to: in response to the completed payment information of the target order, display a delivery service entrance for the first user to initiate the delivery service, or display information on the platform initiating the delivery service; wherein, the delivery service entrance is used to trigger the first user to call for transportation capacity for the target order when the delivery service information of the target store includes a delivery method in which the first user calls for transportation capacity; the third terminal corresponding to the rider who successfully responds to the call is added to the target session.

[0140] Optionally, the transaction unit is specifically used to: based on the target session, receive an order reverse processing request initiated by the second user for the target order; and execute a corresponding order reverse process according to the reverse processing request.

[0141] Optionally, the device also includes a message management unit, and the message association unit is used to: display a message management entrance associated with the message page on the merchant side page; display the message page in response to the message management entrance being in a selected state; and display on the message page one or more shopping sessions initiated by a second user in the target store.

[0142] Optionally, the message management unit is specifically used to: display, on the message page, statistical information of the message reply attributes and / or the message read / unread attributes for the shopping session; and / or, on the message page, receive filtering by the first user for the shopping session according to the message reply attributes or the message read / unread attributes of the shopping session, and display the filtering results.

[0143] Optionally, the message management unit is specifically used to: display, on the message page, a platform message pushed by the platform to the target store; the platform message includes a subscription message pushed by the platform to the first user based on the subscription message setting information of the first user, and / or a message sent to the first user based on the online contact setting information of the first user.

[0144] Optionally, the message management unit is specifically used to: in response to the first user triggering a target session in the shopping session, display a merchant-side session page corresponding to the target session; based on the merchant-side session page, recommend at least one of the following session expression information to the first user: common terms, emoticons, and images, so that the first user can select shortcut terms for use in the session.

[0145] Optionally, the background interface display unit 901 is specifically used to: display a shopping session initiated by a second user in the target store for a first user logged in with a corresponding user account; in response to the first user triggering a target session in the shopping session, load the merchant-side page based on the store account of the first user, and display on the merchant-side page that the message management entrance is in a selected state and the message page is displayed accordingly; or, in response to the first user triggering the target session in the shopping session, display a merchant-side session page corresponding to the target session based on the store account of the first user.

[0146] Optionally, the device also includes an order management unit, which is used to: display an order management entrance associated with the order page on the merchant side page of the target store; display the order page in response to the first user triggering the order management entrance; wherein, on the order page, receive order screening rules and / or order query conditions; display orders that meet the order screening rules and / or order query conditions; wherein the order screening rules include screening rules constructed based on order type, order time, and order status; wherein the order query conditions include query conditions constructed based on at least one of the shopping serial number, order number, ordering user contact information, and pickup number.

[0147] Optionally, the device also includes a data statistics unit, which is used to: display a business data entry associated with a business data page on the merchant side page of the target store; display the business data page in response to the first user triggering the business data entry; wherein the business data page is used to display business summary information of the target store; the business summary data includes at least one of the following indicator data and change data of the corresponding indicator: business data, traffic data, conversion rate, and transaction trend data.

[0148] Corresponding to the second embodiment, the fourth embodiment of the present application provides a data processing device. For the relevant parts, please refer to the description of the corresponding method embodiment. Fig.10 , the data processing device shown in the figure comprises:

[0149] The shopping guide unit 1001 is used to display a target store and a corresponding conversation shopping identifier; the target store is a store opened by the first user on the platform based on the conversation shopping mode;

[0150] The store entry unit 1002 is used to display a user side page of the target store in response to a first trigger instruction of the second user for the target store; the user side page is used to carry the shopping session between the second user and the first user;

[0151] The session transaction unit 1003 is used to display the store dynamics pushed by the first user, receive the session information input by the second user, send the session information to the first user based on the shopping session, and be used by the first user to initiate the creation of a target order.

[0152] Optionally, the conversation transaction unit 1003 is specifically used to: display the store dynamics in the form of the first user as the message sender in the user-side conversation area of ​​the user-side page, and receive the conversation information input by the second user.

[0153] Optionally, the conversation transaction unit 1003 is specifically used to: display a store announcement of the target store on the user side page; the store announcement includes information indicating the store service status.

[0154] Optionally, the target order is an order card that carries order details information in the form of a card; the session transaction unit 1003 is specifically used to: display the order card in the user-side session area of ​​the user-side page; in response to a second trigger instruction from the second user for the target order, receive the payment behavior information of the second user for the target order based on the order card to complete payment of the target order.

[0155] Optionally, the shopping guide unit 1001 is specifically used to: display candidate stores based on the conversation shopping mode and corresponding conversation shopping identifiers on the store list page and / or search result page; the candidate stores include the target store.

[0156] Optionally, the store entry unit 1002 is specifically used to: receive the user-side store page of the target store fed back by the platform in response to the access request of the target store, and display the user-side store page; wherein, the access request of the target store is an access request sent to the platform in response to the second user triggering the sharing of the store link to the second user.

[0157] Optionally, the store entry unit 1002 is specifically used to: trigger a new shopping session between the second user and the first user to display default information of the target store, where the default information of the target store includes product information corresponding to the target store.

[0158] Optionally, the store entry unit 1002 is specifically configured to: trigger the new shopping session to display the default information of the target store as the first session information in the session area of ​​the user side page.

[0159] Based on the above embodiments, the fifth embodiment of the present application provides an electronic device. For the relevant parts, please refer to the corresponding description of the above embodiments. Fig.11 The electronic device shown in the figure includes: a memory 1101 and a processor 1102; the memory is used to store a computer program, and after the computer program is run by the processor, the method provided in the embodiment of the present application is executed.

[0160] Based on the above embodiments, the sixth embodiment of the present application provides a computer storage medium. For the relevant parts, please refer to the corresponding description of the above embodiments. Fig.11The memory in the figure can be understood as the storage medium. The computer storage medium stores computer execution instructions, which are used to implement the method provided in the embodiment of the present application when executed by the processor.

[0161] It should be noted that the embodiments of the present application may involve platform operations, order transactions, etc. In actual applications, the solutions described in this article should be applied within the scope permitted by applicable laws and regulations in accordance with the applicable laws and regulations of the country where they are located.

[0162] It should be noted that the embodiments of the present application may involve the use of user data. In actual applications, user-specific personal data can be used in the scheme described herein within the scope permitted by applicable laws and regulations, subject to the requirements of applicable laws and regulations of the country where the user is located (for example, with the user's explicit consent, effective notification to the user, etc.).

[0163] In a typical configuration, an electronic device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory. The memory may include non-permanent memory in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[0164] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems or computer program products. Therefore, the present application may adopt the form of a complete hardware embodiment, a complete software embodiment or an embodiment in combination with software and hardware. Moreover, the present application may adopt the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) that contain computer-usable program code.

[0165] Although the present application is disclosed as above in the form of a preferred embodiment, it is not intended to limit the present application. Any technical personnel in this field may make possible changes and modifications without departing from the spirit and scope of the present application. Therefore, the scope of protection of the present application shall be based on the scope defined by the claims of the present application.

Claims

1. A data processing method, characterized in that: include: Displaying the merchant side page of the target store of the first user; the target store is a store opened by the first user on the platform based on the conversational shopping mode; In response to the first user triggering the store setting entry included in the merchant side page, displaying the setting task page of the target store, the setting task page being used to display one or more setting task entries associated with the setting task of the target store; In response to the trigger instruction of the setting task entry, the corresponding setting page is loaded, the setting information provided by the first user is obtained based on the setting page, and corresponding settings are performed for the target store.

2. The method according to claim 1, characterized in that Also includes: Displaying a store management entrance to a first user logged in with a corresponding user account; In response to a trigger instruction of the store management portal, loading a merchant side page of the target store based on the store account of the first user; Among them, the user account of the first user is associated with the store account.

3. The method according to claim 1, characterized in that The task setting entry includes a dynamic setting entry associated with a store dynamic setting page; The step of loading a corresponding setting page in response to a trigger instruction of the setting task entry includes: In response to a trigger instruction of the dynamic setting entry, loading a corresponding store dynamic setting page so that the first user completes a corresponding store dynamic setting task; The acquiring the setting information provided by the first user based on the setting page and performing corresponding settings for the target store includes: Receiving first store information provided by the first user for generating store dynamics; the first store information includes information representing the current situation of the store in the form of images and / or texts; In response to a submission instruction for the first store information, triggering generation of store dynamics of the target store based on the first store information; Among them, the store dynamics are displayed on the user-side page of the target store after being published. The user-side page is displayed on the second terminal used by the second user and is used to carry the shopping session between the second user and the first user.

4. The method according to claim 3, characterized in that Also includes: Displaying a setting example entry on the store dynamic setting page; In response to the trigger instruction of the setting example entry, the setting process information of the store dynamics is displayed.

5. The method according to claim 3, characterized in that: The store dynamics include transaction object information and / or discount information of the target store.

6. The method according to claim 1, characterized in that The task setting entry includes an announcement setting entry associated with a store announcement setting page; The step of loading a corresponding setting page in response to a trigger instruction of the setting task entry includes: In response to a trigger instruction of the announcement setting entry, loading a corresponding store announcement setting page so that the first user completes a corresponding store announcement setting task; The acquiring the setting information provided by the first user based on the setting page and performing corresponding settings for the target store includes: receiving second store information provided by the first user for generating a store announcement; the second store information includes information representing store service conditions in the form of images and / or text; In response to a submission instruction for the second store information, triggering generation of a store announcement of the target store based on the second store information; Among them, the store announcement is displayed in the announcement area of ​​the target store after being published, and the announcement area of ​​the target store is displayed on the homepage of the user side page of the target store on the second terminal used by the second user.

7. The method according to claim 1, characterized in that The task setting entry includes a delivery setting entry associated with a delivery setting page; Among them, the delivery setting page is used to set the delivery service information of the target store; the delivery service information is used to generate a delivery service initiation link corresponding to the target store, and the delivery service initiation link is pushed to the session area corresponding to the shopping session of the first user after the first user creates a target order for the shopping intention of the second user and the target order completes payment, so that the first user initiates the delivery service for the target order.

8. The method according to claim 1, characterized in that The task setting entry includes an operation setting entry associated with an operation setting page; Among them, the business setting page is used to set the store service information corresponding to the target store; the store service information includes any of the following information: business hours, contact information, and store logo.

9. The method according to claim 1, characterized in that: Also includes: On the task setting page, the service discount information and / or traffic benefit information currently corresponding to the target store is displayed.

10. A data processing method, characterized in that: include: Display the target store and the corresponding session shopping logo; The target store is a store opened by the first user on the platform based on a conversational shopping mode; In response to a first trigger instruction of the second user for the target store, displaying a user side page of the target store; the user side page is used to carry a shopping session between the second user and the first user; The store dynamics pushed by the first user are displayed, and the session information input by the second user is received. The session information is sent to the first user based on the shopping session and is used by the first user to initiate the creation of a target order.