Live broadcast processing method and device, electronic equipment and storage medium

Abstract

The invention relates to a live broadcast processing method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying a live broadcast page of a target live broadcast room, and the target live broadcast room comprises preset virtual auxiliary broadcast; in response to the presentation operation of the target virtual item, displaying target interaction information corresponding to preset virtual assistant playing on the live broadcast page; wherein the target interaction information is the interaction information of the presentation operation of the preset virtual assistant broadcast for the target virtual article. According to the embodiment of the invention, the convenience of the virtual auxiliary playing interaction operation in the live broadcasting room can be improved, the interaction between the virtual auxiliary playing and the operation of giving the virtual article with the audience is realized, the anchor can be helped to better interact with the audience, and on the basis of improving the interaction capability of the virtual auxiliary playing and the interactivity of the live broadcasting room, the interaction efficiency of the virtual auxiliary playing is improved. Therefore, the live broadcast enthusiasm of users in the platform can be improved, and the activeness of the users in the platform and the richness of live broadcast contents are effectively improved.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular to a live broadcast processing method, device, electronic device and storage medium. Background Art

[0002] With the development of Internet technology, live broadcasting has also been widely popularized. During the live broadcasting process, in order to assist the anchor in live broadcasting, a virtual assistant will be set up in the live broadcasting room; the virtual assistant in the related technology is often presented in the form of a voice assistant, and the anchor needs to wake up the virtual assistant through a wake-up word and issue control instructions, which is not convenient to operate. In addition, the virtual assistant in the related technology often only helps the anchor to initiate tasks, automatically play music and other live broadcast content control processing, and cannot effectively interact with the audience in the live broadcasting room. The interactivity of the live broadcasting room is poor, and thus it is unable to effectively drive the enthusiasm of users on the platform to broadcast live, resulting in low platform activity and other problems. Summary of the invention

[0003] The present disclosure provides a live broadcast processing method, device, electronic device and storage medium to at least solve the technical problems in the related art that the virtual assistant broadcast has poor operation convenience, the virtual assistant broadcast cannot effectively interact with the audience in the live broadcast room, the live broadcast room has poor interactivity, and thus cannot effectively drive the enthusiasm of users in the platform to broadcast live, resulting in low platform activity. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a live broadcast processing method is provided, including:

[0005] Displaying a live broadcast page of a target live broadcast room, wherein the target live broadcast room includes a preset virtual assistant broadcaster;

[0006] In response to the gift operation of the target virtual item, displaying the target interactive information corresponding to the preset virtual assistant on the live broadcast page;

[0007] The target interactive information is the interactive information of the preset virtual assistant on the donation operation of the target virtual item.

[0008] In an optional embodiment, the target interaction information includes first interaction information and second interaction information; in response to the gift operation of the target virtual item, displaying the target interaction information corresponding to the preset virtual assistant on the live broadcast page includes:

[0009] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page;

[0010] When the display of the first interactive information ends, displaying the second interactive information on the live broadcast page;

[0011] The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

[0012] In an optional embodiment, the first interactive information includes first customized interactive information or first general interactive information; and displaying the first interactive information on the live broadcast page includes:

[0013] In the case where the target virtual item is any first preset virtual item among at least one first preset virtual item, the first customized interaction information corresponding to the target virtual item is displayed on the live broadcast page; the first customized interaction information is customized linkage interaction information of the preset gift special effect corresponding to the target virtual item;

[0014] or,

[0015] In the case that the target virtual item does not belong to any preset virtual item among the at least one preset virtual item, the first general interactive information is displayed on the live broadcast page; the first general interactive information is general interactive information of the preset virtual assistant and the gift special effect linkage.

[0016] In an optional embodiment, the second interactive information includes second customized interactive information, second general interactive information or third general interactive information; and displaying the second interactive information on the live broadcast page includes:

[0017] In the case where the target virtual item is any second preset virtual item among at least one second preset virtual item, the second customized interaction information corresponding to the target virtual item is displayed on the live page; the second customized interaction information is customized thank-you interaction information corresponding to the target virtual item;

[0018] or,

[0019] In the case where the target virtual item does not belong to any of the at least one second preset virtual item and the consumption resource corresponding to triggering the target virtual item is greater than the preset threshold, second general interaction information is displayed on the live broadcast page; the second general interaction information is general thank-you interaction information of the first type of virtual item, and the first type of virtual item is a virtual item whose corresponding consumption resource is greater than the preset threshold;

[0020] or,

[0021] When the target virtual item does not belong to any of the at least one second preset virtual item and the consumption resources corresponding to triggering the target virtual item are less than or equal to the preset threshold, third general interaction information is displayed on the live broadcast page; the third general interaction information is general thank-you interaction information for second-type virtual items, and the second-type virtual items are virtual items whose corresponding consumption resources are less than or equal to the preset threshold.

[0022] In an optional embodiment, the target interaction information includes the first interaction information or the second interaction information; in response to the gift operation of the target virtual item, displaying the target interaction information corresponding to the preset virtual assistant on the live broadcast page includes:

[0023] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page;

[0024] or,

[0025] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the second interactive information on the live broadcast page;

[0026] The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

[0027] In an optional embodiment, the method further includes:

[0028] When the preset interactive task is started in the target live broadcast room, third interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0029] The third interactive information is the interactive information of the preset virtual assistant for the preset interactive task.

[0030] In an optional embodiment, the third interactive information includes first task interactive information, where the first task interactive information is information that the preset virtual assistant prompts the live broadcast browsing object in the target live broadcast room to perform the preset interactive task; the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page includes:

[0031] During the execution of the preset interactive task, the first task interactive information is displayed on the live broadcast page.

[0032] In an optional embodiment, the third interactive information includes second task interactive information, where the second task interactive information is interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task; the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page includes:

[0033] When the preset interactive task is completed, the second task interactive information is displayed on the live broadcast page.

[0034] In an optional embodiment, the method further includes:

[0035] When the ranking of the target live broadcast room in the preset list changes, the fourth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0036] The fourth interactive information is the broadcast information of the preset virtual assistant regarding the change in the ranking of the target live broadcast room in the preset list;

[0037] In an optional embodiment, the method further includes:

[0038] When the preset guiding time is reached, displaying fifth interactive information on the live broadcast page;

[0039] Among them, the fifth interactive information is the interactive information that the preset virtual assistant guides the live broadcast initiator of the target live broadcast room to view the live broadcast indicator data corresponding to the target live broadcast room.

[0040] In an optional embodiment, the method further includes:

[0041] When any live broadcast browsing object enters the target live broadcast room, the sixth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0042] The sixth interactive information is the entry interactive information of the preset virtual assistant for any live broadcast browsing object.

[0043] In an optional embodiment, the method further includes:

[0044] In response to the preset broadcast instruction, displaying seventh interactive information on the live broadcast page;

[0045] Among them, the seventh interactive information is the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform.

[0046] In an optional embodiment, the method further includes:

[0047] When the live anchor of the target live broadcast room presents preset content on the live broadcast page, displaying eighth interactive information on the live broadcast page;

[0048] The eighth interactive information is the presentation information of the preset content by the preset virtual assistant.

[0049] In an optional embodiment, the virtual image presented by the preset virtual assistant in the live broadcast page includes the appearance features of the corresponding real anchor of the target live broadcast room.

[0050] In an optional embodiment, the target interactive special effect is any preset interactive information among at least one preset interactive information corresponding to the preset virtual assistant.

[0051] According to a second aspect of an embodiment of the present disclosure, a live broadcast processing device is provided, including:

[0052] A live broadcast page display module is configured to execute displaying a live broadcast page of a target live broadcast room, wherein the target live broadcast room includes a preset virtual assistant broadcaster;

[0053] A target interactive information display module is configured to execute a gift operation in response to a target virtual item, and display the target interactive information corresponding to the preset virtual assistant on the live broadcast page;

[0054] The target interactive information is the interactive information of the preset virtual assistant on the donation operation of the target virtual item.

[0055] In an optional embodiment, the target interaction information includes first interaction information and second interaction information; and the target interaction information display module includes:

[0056] A preset gifting special effect display unit is configured to execute, in response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page;

[0057] A first interactive information display unit is configured to display the first interactive information on the live broadcast page;

[0058] A second interactive information unit is configured to display the second interactive information on the live broadcast page when the display of the first interactive information ends;

[0059] The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

[0060] In an optional embodiment, the first interactive information includes first customized interactive information or first general interactive information; and the first interactive information display unit includes:

[0061] The first customized interactive information display unit is configured to display the first customized interactive information corresponding to the target virtual item on the live broadcast page when the target virtual item is any first preset virtual item among at least one first preset virtual item; the first customized interactive information is customized linkage interactive information of the preset gift special effect corresponding to the target virtual item;

[0062] or,

[0063] The first general interactive information display unit is configured to display the first general interactive information on the live broadcast page when the target virtual item does not belong to any preset virtual item among the at least one preset virtual item; the first general interactive information is general interactive information of the preset virtual assistant and the gift special effect linkage.

[0064] In an optional embodiment, the second interactive information includes second customized interactive information, second general interactive information or third general interactive information; and displaying the second interactive information on the live broadcast page includes:

[0065] The second customized interactive information display unit is configured to display the second customized interactive information corresponding to the target virtual item on the live broadcast page when the target virtual item is any second preset virtual item among at least one second preset virtual item; the second customized interactive information is customized thank-you interactive information corresponding to the target virtual item;

[0066] or,

[0067] The second general interaction information display unit is configured to display the second general interaction information on the live broadcast page when the target virtual item does not belong to any second preset virtual item among the at least one second preset virtual item and the consumption resource corresponding to the triggering of the target virtual item is greater than a preset threshold; the second general interaction information is general thank-you interaction information of the first type of virtual item, and the first type of virtual item is a virtual item whose corresponding consumption resource is greater than the preset threshold;

[0068] or,

[0069] The third general interactive information display unit is configured to display the third general interactive information on the live broadcast page when the target virtual item does not belong to any of the at least one second preset virtual item and the consumption resources corresponding to the triggering of the target virtual item are less than or equal to the preset threshold; the third general interactive information is general thank-you interactive information for the second type of virtual item, and the second type of virtual item is a virtual item whose corresponding consumption resources are less than or equal to the preset threshold.

[0070] In an optional embodiment, the target interaction information includes first interaction information or second interaction information; and the target interaction information display module includes:

[0071] A third interactive information display unit is configured to execute, in response to the gift operation, display a preset gift special effect corresponding to the target virtual item on the live page, and display the first interactive information on the live page;

[0072] or,

[0073] a fourth interactive information display unit, configured to execute, in response to the gift operation, display a preset gift special effect corresponding to the target virtual item on the live page, and display the second interactive information on the live page;

[0074] The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

[0075] In an optional embodiment, the device further comprises:

[0076] A third interactive information display module is configured to display the third interactive information corresponding to the preset virtual assistant on the live broadcast page when the preset interactive task is started in the target live broadcast room;

[0077] The third interactive information is the interactive information of the preset virtual assistant for the preset interactive task.

[0078] In an optional embodiment, the third interactive information includes first task interactive information, where the first task interactive information is information that the preset virtual assistant prompts the live broadcast browsing object in the target live broadcast room to perform the preset interactive task; the third interactive information display module includes:

[0079] The first task interaction information display unit is configured to display the first task interaction information on the live broadcast page during the execution of the preset interactive task.

[0080] In an optional embodiment, the third interactive information includes second task interactive information, where the second task interactive information is interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task; the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page includes:

[0081] The second task interaction information display unit is configured to display the second task interaction information on the live broadcast page when the preset interaction task is completed.

[0082] In an optional embodiment, the device further comprises:

[0083] A fourth interactive information display module is configured to display fourth interactive information corresponding to the preset virtual assistant on the live broadcast page when a ranking of the list corresponding to the target live broadcast room in the preset list changes;

[0084] The fourth interactive information is the broadcast information of the preset virtual assistant regarding the change in the ranking of the target live broadcast room in the preset list;

[0085] In an optional embodiment, the device further comprises:

[0086] A fifth interactive information display module is configured to display the fifth interactive information on the live broadcast page when a preset guide time is reached;

[0087] Among them, the fifth interactive information is the interactive information that the preset virtual assistant guides the live broadcast initiator of the target live broadcast room to view the live broadcast indicator data corresponding to the target live broadcast room.

[0088] In an optional embodiment, the device further comprises:

[0089] A sixth interactive information display module is configured to display the sixth interactive information corresponding to the preset virtual assistant on the live broadcast page when any live broadcast browsing object enters the target live broadcast room;

[0090] The sixth interactive information is the entry interactive information of the preset virtual assistant for any live broadcast browsing object.

[0091] In an optional embodiment, the device further comprises:

[0092] a seventh interactive information display module, configured to execute and display the seventh interactive information on the live broadcast page in response to a preset broadcast instruction;

[0093] Among them, the seventh interactive information is the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform.

[0094] In an optional embodiment, the device further comprises:

[0095] An eighth interactive information display module is configured to display eighth interactive information on the live broadcast page when the live broadcast host of the target live broadcast room presents preset content on the live broadcast page;

[0096] The eighth interactive information is the presentation information of the preset content by the preset virtual assistant.

[0097] In an optional embodiment, the virtual image presented by the preset virtual assistant in the live broadcast page includes the appearance features of the corresponding real anchor of the target live broadcast room.

[0098] In an optional embodiment, the target interactive special effect is any preset interactive information among at least one preset interactive information corresponding to the preset virtual assistant.

[0099] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0100] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute any one of the live broadcast processing methods of the embodiments of the present disclosure.

[0101] According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute a method as described in any one of the above-mentioned first aspects.

[0102] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0103] In a target live broadcast room that includes a preset virtual assistant, if the gift operation of the target virtual item is triggered, the target interactive information corresponding to the preset virtual assistant can be automatically triggered to be displayed on the live broadcast page of the target live broadcast room, which can greatly improve the convenience of the interactive operation of the virtual assistant in the live broadcast room, and the target interactive information is the interactive information of the preset virtual assistant for the gift operation of the target virtual item, which can enable the virtual assistant to interact with the operation of gifting virtual items to the audience, and can help the anchor to better interact with the audience. On the basis of improving the interactive ability of the virtual assistant and the interactivity of the live broadcast room, it helps the anchor to gain more virtual items and improve the efficiency of obtaining virtual items, which can also increase the enthusiasm of users on the platform to broadcast live, and effectively improve the user activity and the richness of the live broadcast content on the platform.

[0104] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0105] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0106] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment;

[0107] Figure 2 is a flow chart of a live broadcast processing method according to an exemplary embodiment;

[0108] Figure 3 is a page schematic diagram of a live broadcast page according to an exemplary embodiment;

[0109] Figure 4 is a schematic diagram showing page changes of a live broadcast page during a target interactive information display process according to an exemplary embodiment;

[0110] Figure 5 is a schematic diagram of page changes of a live broadcast page during another target interactive information display process according to an exemplary embodiment;

[0111] Figure 6 is a block diagram of a live broadcast processing device according to an exemplary embodiment;

[0112] Figure 7 The invention is a block diagram of an electronic device for live broadcast processing according to an exemplary embodiment. DETAILED DESCRIPTION

[0113] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0114] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0115] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0116] See also Figure 1 , Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment, where the application environment may include a first terminal 100 , a second terminal 200 , and a server 300 .

[0117] In a specific embodiment, the first terminal 100 may be a terminal on the live broadcast initiator side (i.e., the anchor side), the second terminal 300 may be a terminal on the live broadcast browser side (i.e., the audience side), and the server 300 may be a backend server of the live broadcast platform. Specifically, the first terminal 100 may provide a live broadcast information stream and send it to the server 300, and correspondingly, the server 300 may push the live broadcast information stream to the second terminal 200.

[0118] In an optional embodiment, the first terminal 100 and the second terminal 200 may include but are not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications, etc. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0119] In an optional embodiment, the server 300 may be an independent physical server, or a server cluster or a distributed system composed of multiple physical servers.

[0120] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual applications, other application environments may also be included. For example, the servers for pushing and pulling streams may be different servers.

[0121] In the embodiments of the present specification, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in the present disclosure.

[0122] Figure 2 is a flowchart of a live broadcast processing method according to an exemplary embodiment, which can be applied to a first terminal, a second terminal and other terminals, such as Figure 2 As shown, the method may include the following steps:

[0123] In step S201, a live broadcast page of a target live broadcast room is displayed, and the target live broadcast room includes a preset virtual assistant;

[0124] In a specific embodiment, the target live broadcast room may be any live broadcast room that is currently broadcasting live; specifically, the preset virtual assistant may be used to assist the live broadcast initiator of the target live broadcast room to broadcast live together; the live broadcast initiator may be a user account (anchor account) that initiates the live broadcast; the live broadcast page may simultaneously present a real person image of the real person anchor corresponding to the live broadcast initiator and a virtual image of the preset virtual assistant; optionally, the virtual image of the preset virtual assistant may be pre-generated based on a virtual image generation model, and the virtual image generation model may be a generative artificial intelligence model for generating virtual images; optionally, the virtual image presented by the preset virtual assistant on the live broadcast page may be a pre-set universal virtual image;

[0125] In another optional embodiment, the virtual image presented by the preset virtual assistant in the live broadcast page may include the appearance features of the corresponding real anchor in the target live broadcast room.

[0126] In a specific embodiment, the appearance features of the real anchor can be extracted in combination with the real image of the real anchor, and in the process of generating the virtual image of the preset virtual assistant in combination with the virtual image generation model, the appearance features of the real anchor are input into the virtual image generation model for virtual image generation processing to obtain a virtual image including the appearance features of the real anchor; optionally, the live broadcast initiator can consume a specified number of first preset resources to make the virtual image of the preset virtual assistant include the appearance features of the real anchor during the live broadcast; specifically, the first preset resource can be a virtual resource required to be consumed in the platform to obtain the virtual assistant image (virtual image of the virtual assistant) including the appearance features of the real anchor corresponding to the live broadcast room, and can be set in combination with actual applications.

[0127] In the above embodiment, the virtual image of the preset virtual assistant presented in the live broadcast page includes the appearance characteristics of the corresponding real anchor in the target live broadcast room, which can realize the personalized customization of the image of the virtual assistant in the live broadcast room, greatly improving the diversity of the image of the virtual assistant in the live broadcast room, and can also better highlight the personalized characteristics of the anchors in different live broadcast rooms.

[0128] In a specific embodiment, Figure 3 As shown, Figure 3 It is a page schematic diagram of a live broadcast page according to an exemplary embodiment; wherein 301 corresponds to the real image of the real anchor, and 302 corresponds to the virtual image corresponding to the preset virtual assistant.

[0129] In step S203, in response to the gift operation of the target virtual item, the target interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0130] In a specific embodiment, the target interactive information is the interactive information of the preset virtual assistant for the gifting operation of the target virtual item. Specifically, the target interactive information can be the interactive special effects of the preset virtual assistant for the gifting operation of the target virtual item; the target virtual item can be the currently gifted virtual item; specifically, the above gifting operation can be triggered in combination with the item material used to identify the target virtual item on the live page; optionally, the gifting operation can be a touch operation such as clicking or long pressing the item material, or can be voice control, or device movement operation, etc. Specifically, any live browsing object in the target live broadcast room can trigger the above gifting operation, and the live browsing object can be a user account (viewer account) that browses the live content.

[0131] In an optional embodiment, the target interactive information may be any preset interactive information in at least one preset interactive information corresponding to the preset virtual assistant. Specifically, at least one preset interactive information may be pre-produced by an interactive information producer, or may be generated in combination with an interactive information generation model. Specifically, the interactive information generation model uses the virtual image (image), interactive content indication text, and interactive content-related materials of the preset virtual assistant as inputs to perform interactive information generation processing. The interactive information generation model may be a generative artificial intelligence model for generating interactive information corresponding to the preset virtual assistant. Optionally, the interactive content indication text may be an indication text for indicating the interactive content that the preset virtual assistant needs to execute; the interactive content-related materials may be materials associated with the interactive content indication text. Specifically, the interactive content indication text and the interactive content-related materials corresponding to different virtual items may be the same or different; accordingly, the at least one preset interactive information may include at least one preset interactive information corresponding to each preset virtual item, or may include common preset interactive information.

[0132] In the above embodiment, the target interaction information for the gifting operation of the target virtual item is determined from at least one preset interaction information corresponding to the preset virtual assistant, without the need for real-time driving by the person involved, thereby greatly improving the interaction convenience and efficiency of the virtual assistant assisting the real anchor in the live broadcast process.

[0133] In an optional embodiment, the target interaction information may include first interaction information and second interaction information; in response to the gift operation of the target virtual item, the target interaction information corresponding to the preset virtual assistant displayed on the live broadcast page may include:

[0134] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page;

[0135] When the first interactive information display ends, the second interactive information is displayed on the live broadcast page;

[0136] In a specific embodiment, the preset gifting special effect may be a special effect for gifting a target virtual item; the first interactive information may be interactive information for the preset virtual assistant and the preset gifting special effect, that is, interactive information for the preset virtual assistant's gifting operation on the target virtual item corresponding to the preset gifting special effect. Specifically, the specific content of the first interactive information may be set in combination with actual applications.

[0137] In an optional embodiment, the first interactive information may include first customized interactive information or first general interactive information; accordingly, displaying the first interactive information on the live broadcast page may include:

[0138] In a case where the target virtual item is any first preset virtual item among the at least one first preset virtual item, displaying first customized interactive information corresponding to the target virtual item on the live broadcast page;

[0139] or,

[0140] When the target virtual item does not belong to any preset virtual item among the at least one preset virtual item, the first general interactive information is displayed on the live broadcast page.

[0141] In a specific embodiment, at least one first preset virtual item can be a virtual item with customized linkage interactive information for the corresponding gift special effect. Specifically, at least one first preset virtual item can be determined from the virtual items in the platform in combination with actual application requirements; optionally, the virtual items with a usage amount greater than a first preset threshold value can be used as at least one first preset virtual item in combination with the usage amount of the virtual items in the platform within a first preset time period. Specifically, the first preset time period and the first preset threshold value can be set in combination with actual applications.

[0142] In a specific embodiment, the first customized interaction information may be customized linkage interaction information of a preset gift special effect corresponding to the target virtual item; optionally, the first customized interaction information may include a virtual image of a preset virtual assistant and special effect elements in the preset gift special effect. Exemplarily, the preset gift special effect corresponding to the target virtual item is a kiss special effect, and optionally, the first customized interaction information may be a kiss special effect made by the preset virtual assistant in cooperation; exemplarily, the preset gift special effect corresponding to the target virtual item is a special effect of a virtual dragon image shuttling across the full screen, and optionally, the first customized interaction information may be a dragon head dancing special effect made by the preset virtual assistant in cooperation.

[0143] In a specific embodiment, the above-mentioned first general interactive information can be a general interactive information that links the preset virtual assistant with the gift special effect. For example, the first general interactive information can be that after watching the gift special effect, the preset virtual assistant presents a surprising special effect, or after watching the gift special effect, the preset virtual assistant presents a favorite special effect, etc.

[0144] In the above embodiment, the first interactive information is the interactive information of the linkage between the preset virtual assistant and the preset gift special effect. It can be combined with whether the target virtual item currently being gifted is at least one first preset virtual item to select the customized linkage interactive information of the preset gift special effect corresponding to the target virtual item, or the general interactive information of the linkage between the preset virtual assistant and the gift special effect as the first interactive information. On the basis of realizing the customized special effect linkage interaction of virtual items, the interactive information of the linkage between the preset virtual assistant and the preset gift special effect in the live broadcast room can be enriched, thereby better improving the linkage with the gift special effect corresponding to the gifted virtual item.

[0145] In a specific embodiment, the second interactive information may be a thank you interactive information of a preset virtual assistant for the gifting operation. Specifically, the second interactive information may mention the live broadcast browsing account that triggered the gifting operation of the target virtual item. In an optional embodiment, the second interactive information may include second customized interactive information, second general interactive information, or third general interactive information; accordingly, the second interactive information displayed on the live broadcast page may include:

[0146] In a case where the target virtual item is any second preset virtual item among the at least one second preset virtual item, displaying second customized interactive information corresponding to the target virtual item on the live broadcast page;

[0147] or,

[0148] When the target virtual item does not belong to any second preset virtual item in the at least one second preset virtual item, and the consumption resource corresponding to the triggering target virtual item is greater than a preset threshold, displaying the second general interactive information on the live broadcast page;

[0149] or,

[0150] When the target virtual item does not belong to any second preset virtual item in the at least one second preset virtual item, and the consumption resource corresponding to the triggering target virtual item is less than or equal to the preset threshold, displaying the third general interactive information on the live broadcast page;

[0151] In a specific embodiment, the second customized interaction information may be customized thank-you interaction information corresponding to the target virtual item; specifically, at least one second preset virtual item may be a virtual item with customized thank-you interaction information. Specifically, in combination with actual application requirements, at least one second preset virtual item may be determined from the virtual items in the platform; optionally, in combination with the usage of virtual items in the second preset time period in the platform, virtual items with a usage greater than a second preset threshold may be used as at least one second preset virtual item. Specifically, the second preset time period and the second preset threshold may be set in combination with actual applications. Optionally, at least one second preset virtual item may be consistent with or inconsistent with at least one first preset virtual item.

[0152] In a specific embodiment, the second general interaction information may be general thank-you interaction information for a first type of virtual item, where the first type of virtual item is a virtual item whose corresponding consumption resources are greater than a preset threshold. Specifically, the consumption resources may be a second preset resource required for gifting the virtual item, and the second preset resource may be a virtual resource required for gifting the virtual item within the platform.

[0153] In a specific embodiment, the third general interaction information is general thank-you interaction information of the second type of virtual items, and the second type of virtual items are virtual items whose corresponding consumption resources are less than or equal to a preset threshold.

[0154] In an optional embodiment, the presentation level of the second general interactive information may be greater than the presentation level of the third general interactive information; specifically, the presentation level may represent the display duration of the corresponding interactive information and / or the proportion of the content on the live broadcast page during the display process, and the presentation level is positively correlated with the display duration of the corresponding interactive information and / or the proportion of the content on the live broadcast page during the display process.

[0155] In the above embodiment, the second interactive information is the thank-you interactive information of the preset virtual assistant for the gift operation. Combined with whether the target virtual item currently being gifted is at least one second preset virtual item, the customized thank-you interactive information corresponding to the target virtual item is selected, or the general thank-you interactive information is selected as the second interactive information. In addition, the general thank-you interactive information can also be divided into different general thank-you interactive information based on the size of the consumed resources corresponding to the gifted virtual item. On the basis of realizing the customized thank-you interaction for the virtual items, the thank-you interactive information of the preset virtual assistant for the virtual items in the live broadcast room can be enriched, and the thank-you interaction for the gifting operations of different virtual items can be more targeted.

[0156] In a specific embodiment, displaying the preset gifting special effect corresponding to the target virtual item on the live page and displaying the first interactive information on the live page may include displaying the first interactive information on the live page when the display of the preset gifting special effect ends. Optionally, the first interactive information may also be displayed on the live page during the display of the preset interactive special effect.

[0157] In the above embodiment, when the gifting operation of the target virtual item is triggered, the preset gifting special effect corresponding to the target virtual item is displayed on the live broadcast page, and the first interactive information of the preset virtual assistant linked with the preset gifting special effect and the second interactive information of the preset virtual assistant's thank you for the gifting operation are displayed in sequence on the live broadcast page. The preset virtual assistant can interactively respond to the audience's virtual item gifting operation with different interactive content, which can better improve the execution rate of the virtual item gifting operation in the live broadcast room. On the basis of improving the interactivity in the live broadcast room, it helps the anchor to gain more virtual items, which can also enhance the enthusiasm of users on the platform to broadcast live, and effectively enhance the user activity on the platform and the richness of the live broadcast content.

[0158] In an optional embodiment, the target interaction information includes the first interaction information or the second interaction information; in response to the gift operation of the target virtual item, the target interaction information corresponding to the preset virtual assistant broadcast is displayed on the live broadcast page, including:

[0159] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page;

[0160] or,

[0161] In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying second interactive information on the live broadcast page;

[0162] In a specific embodiment, the specific details of displaying the first interactive information on the live broadcast page and displaying the second interactive information on the live broadcast page can be found in the above-mentioned related descriptions, which will not be repeated here.

[0163] In the above embodiment, when the gifting operation of the target virtual item is triggered, the preset gifting special effect corresponding to the target virtual item is displayed on the live broadcast page, and the first interactive information of the preset virtual assistant linked with the preset gifting special effect or the second interactive information of the preset virtual assistant's thank you for the gifting operation is displayed on the live broadcast page. The preset virtual assistant can help the anchor to interactively respond to the audience's virtual item gifting operation, which can better improve the execution rate of the virtual item gifting operation in the live broadcast room. On the basis of improving the interactivity in the live broadcast room, it can help the anchor to gain more virtual items, and then it can also improve the enthusiasm of users on the platform to broadcast live, effectively improving the user activity on the platform and the richness of the live broadcast content.

[0164] In an optional embodiment, the above method may further include:

[0165] When the preset interactive task is started in the target live broadcast room, the third interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0166] In a specific embodiment, the third interactive information may be interactive information of a preset virtual assistant for a preset interactive task. Exemplarily, the third interactive information may be an interactive special effect of a preset virtual assistant for a preset interactive task. The preset interactive task may be set in combination with actual applications. Optionally, the task execution operation corresponding to the preset interactive task may include at least one of a gifting operation of a virtual item, a sharing operation of a target live broadcast room, a like operation, and a comment operation. Specifically, the target live broadcast room may be a live broadcast room corresponding to a single live broadcast initiating object, or a live broadcast room corresponding to at least two live broadcast initiating objects, such as a battle live broadcast room, etc. Correspondingly, the preset interactive task may be a task for the live broadcast initiating object in the live broadcast room corresponding to a single live broadcast initiating object to interact with a live broadcast browsing object in the live broadcast room, or a task for at least two live broadcast initiating objects to interact with a live broadcast browsing object in the live broadcast room, such as a battle task, etc.

[0167] In an optional embodiment, the third interactive information includes the first task interactive information, and the first task interactive information may be information for the preset virtual assistant to prompt the live broadcast browsing object in the target live broadcast room to perform the preset interactive task; accordingly, the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page may include:

[0168] During the execution of the preset interactive task, the first task interactive information is displayed on the live broadcast page.

[0169] In a specific embodiment, the display triggering timing of the first task interactive information can be set in combination with actual applications, for example, the display of the first task interactive information can be automatically triggered in a preset task link of a preset interactive task, or the display of the first task interactive information can be triggered at a first preset time.

[0170] In a specific embodiment, the specific content of the first task interactive information can be set in combination with actual applications. For example, the first task interactive information can be an interactive special effect for a preset virtual assistant to broadcast a prompt to the live browsing object in the target live broadcast room to perform a preset interactive task; in another specific embodiment, taking the battle task as an example, the first task interactive information can be a tug-of-war special effect for the preset virtual assistant on the battle progress bar. Optionally, on the basis of the tug-of-war special effect, a voice broadcast can also be performed to prompt the live browsing object in the target live broadcast room to perform the preset interactive task.

[0171] In the above embodiment, during the execution of the preset interactive task, the interactive information of the preset virtual assistant prompting the live browsing object in the target live broadcast room to execute the preset interactive task is displayed on the live broadcast page, so that the preset virtual assistant can help the anchor to remind the audience to execute the preset interactive task. On the basis of enriching the interactive ability of the preset virtual assistant and the interactivity of the live broadcast room, in the scenario where the task execution operation corresponding to the preset interactive task is to give away virtual items, the execution rate of the virtual item giving operation in the live broadcast room can be better improved. On the basis of improving the interactivity in the live broadcast room, it helps the anchor to gain more virtual items, and further improves the enthusiasm of users on the platform to broadcast live, effectively improving the user activity on the platform and the richness of the live broadcast content.

[0172] In an optional embodiment, the third interactive information includes the second task interactive information, and the second task interactive information may be interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task; accordingly, the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page may include:

[0173] When the preset interactive task is completed, the second task interactive information is displayed on the live broadcast page.

[0174] In a specific embodiment, the specific content of the second task interaction information can be set in combination with the actual application. For example, when the task execution result is successful, the second task interaction information can make a special effect of celebrating fireworks for the preset virtual assistant. When the task execution result is a failure, the second task interaction information can make a special effect of sad expression for the preset virtual assistant.

[0175] In the above embodiment, when the preset interactive task is executed, the interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task is displayed on the live broadcast page, so that the preset virtual assistant can help to give feedback on the task execution result and better interact with the audience in the live broadcast room. In the scenario where the task execution operation corresponding to the preset interactive task is to give away virtual items, the interactive information of the preset virtual assistant can also be combined to better promote the enthusiasm of the audience in the subsequent live broadcast room to perform tasks, thereby enhancing the enthusiasm of the audience to give virtual items in the subsequent live broadcast room with the giving away of virtual items as the task execution operation scenario. On the basis of improving the interactivity in the live broadcast room, it helps the anchor to gain more virtual items, thereby enhancing the enthusiasm of users on the platform to broadcast live, effectively improving the user activity on the platform and the richness of the live broadcast content.

[0176] In a specific embodiment, the first task interaction information and the second task interaction information are merely examples of interaction information of a preset virtual assistant for a preset interaction task. In actual applications, more interaction information of a preset virtual assistant for a preset interaction task may also be included.

[0177] In the above embodiment, during the execution of the preset interactive task, the interactive information of the preset virtual assistant for the preset interactive task is displayed on the live broadcast page, so that the preset virtual assistant can help the anchor to better interact with the audience during the task execution process, thereby improving the task execution rate of the audience in the live broadcast room, and at the same time, it can also enrich the interactive ability of the preset virtual assistant and the interactivity of the live broadcast room. In the scenario where the task execution operation corresponding to the preset interactive task is to give away virtual items, the execution rate of the virtual item giving operation in the live broadcast room is better improved. On the basis of improving the interactivity in the live broadcast room, it helps the anchor to gain more virtual items, and then it can also enhance the enthusiasm of users on the platform to broadcast live, effectively improving the user activity on the platform and the richness of the live broadcast content.

[0178] In an optional embodiment, the above method may further include:

[0179] When the ranking of the target live broadcast room in the preset list changes, the fourth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0180] In a specific embodiment, the fourth interactive information may be the broadcast information of the preset virtual assistant regarding the changes in the ranking of the target live broadcast room in the preset list; specifically, the preset list may be a list that ranks the live broadcast rooms in the platform based on the preset list data within the third preset time period; specifically, the third preset time period may be set in combination with actual applications, such as real-time, one hour, one week, etc.; the preset list data may include the number of viewers in the live broadcast room, the amount of virtual resources corresponding to the virtual items received in the live broadcast room, etc.

[0181] In the above embodiment, when the ranking of the target live broadcast room in the preset list changes, the broadcast information of the preset virtual assistant regarding the change of the ranking of the target live broadcast room in the preset list is displayed on the live broadcast page, which can facilitate the host and the audience to timely understand the ranking of the target live broadcast room, greatly improving the convenience for the host and the audience to understand the ranking of the current live broadcast room.

[0182] In an optional embodiment, the above method may further include:

[0183] When the preset guidance time is reached, the fifth interactive information is displayed on the live broadcast page;

[0184] In a specific embodiment, the preset guidance time can be preset in combination with actual applications, such as the time corresponding to the preset duration of the broadcast, etc.; the fifth interactive information can be interactive information for the preset virtual assistant to guide the live broadcast initiator of the target live broadcast room to view the live broadcast indicator data corresponding to the target live broadcast room. Specifically, the live broadcast indicator data can be data reflecting the virtual resources (virtual resources corresponding to virtual items) harvested by the target live broadcast room within the fourth preset time period, and specifically, can include the amount of virtual resources harvested, the number of live broadcast browsing objects that donated virtual items (gifts), the number of donated virtual items, etc.

[0185] In the above embodiment, when the preset guidance time is reached, the interactive information of the live broadcast initiator of the target live broadcast room guided by the preset virtual assistant is displayed on the live broadcast page to view the live broadcast indicator data corresponding to the target live broadcast room. This can facilitate the anchor to timely understand the live broadcast indicator data in the live broadcast room, and then adjust the live broadcast strategy in time, and conduct more targeted live broadcast interaction in the subsequent live broadcast process, thereby improving the interactivity of the live broadcast.

[0186] In an optional embodiment, the above method may further include:

[0187] When any live broadcast browsing object enters the target live broadcast room, the sixth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page;

[0188] In a specific embodiment, the sixth interactive information may be the entry interactive information of a preset virtual assistant for any live broadcast browsing object. Specifically, the specific content of the sixth interactive information may be set in combination with actual applications, such as the preset virtual assistant making a welcoming gesture and calling on the audience to click a preset control; the preset control may be set in combination with actual applications, such as a control for increasing the popularity of the live broadcast room.

[0189] In the above embodiment, when any live broadcast browsing object enters the target live broadcast room, the entry interaction information of the preset virtual assistant for any live broadcast browsing object is displayed on the live broadcast page, so that the preset virtual assistant can help the anchor interact with the audience who just entered the live broadcast room, thereby enhancing the audience's experience of entering the live broadcast room.

[0190] In an optional embodiment, the above method may further include:

[0191] In response to the preset broadcast instruction, display the seventh interactive information on the live broadcast page;

[0192] In a specific embodiment, the preset broadcast instruction can be set in combination with the actual application, such as automatically triggering at the second preset time. The seventh interactive information can be the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform. Specifically, the content to be broadcast can be set in combination with the actual application, such as the latest virtual items, virtual items suitable for the current live broadcast scene, the latest online functions, the latest anchor activities, etc.

[0193] In the above embodiment, in response to the preset broadcast instruction, the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform is displayed on the live broadcast page. The preset virtual assistant can help the live broadcast platform to transmit information to the audience and / or the anchor. On the basis of enriching the interactive capabilities of the preset virtual assistant, the convenience of transmitting information to users in the platform is greatly improved.

[0194] In an optional embodiment, the above method may further include:

[0195] When the live broadcaster in the target live broadcast room presents the preset content on the live broadcast page, displaying the eighth interactive information on the live broadcast page;

[0196] In a specific embodiment, the eighth interactive information may be information about the presentation of preset content by a preset virtual assistant. Specifically, the specific content of the eighth interactive information may be set in combination with actual applications. For example, the preset content may be a special effect of a real anchor accepting a battle penalty, and accordingly, the eighth interactive information may be a special effect of a preset virtual assistant cooperating with the real anchor to accept a battle penalty; for example, the preset content may be a picture of a real anchor performing a talent, and accordingly, the eighth interactive information may be a special effect of a preset virtual assistant cooperating with the real anchor to perform a talent together.

[0197] In the above embodiment, when the real anchor of the target live broadcast room presents the preset content in the live broadcast page, the presentation information of the preset content by the preset virtual assistant is displayed on the live broadcast page, so that the virtual assistant can cooperate with the anchor to present the live broadcast content, thereby enhancing the linkage between the virtual assistant and the real anchor.

[0198] In a specific embodiment, the preset gifting special effect corresponding to the target virtual item is a kissing special effect, and the target interaction information includes first customized interaction information (the preset virtual assistant cooperates to make a kissing special effect) and second customized interaction information (customized thank-you interaction information of the preset virtual assistant for the gifting operation of the target virtual item: the preset virtual assistant expresses gratitude for the gifting special effect of the target virtual item through flowers and hearts), such as Figure 4 As shown, Figure 4 is a schematic diagram showing page changes of a live broadcast page during a target interactive information display process according to an exemplary embodiment; Figure 4 The live broadcast page shown in a shows the first customized interactive information. Further, when the first customized interactive information is displayed, combined with Figure 4 The live broadcast page shown in b can display the second customized interactive information.

[0199] In another specific embodiment, the target interaction information includes first general interaction information (after watching the gift special effect, the preset virtual assistant presents the favorite special effect) and second general interaction information (the preset virtual assistant expresses gratitude for the gift of the target virtual item through flowers). Figure 5 As shown, Figure 5 is a schematic diagram of page changes of a live broadcast page during another target interactive information display process according to an exemplary embodiment; Figure 5 The live broadcast page shown in a shows the first general interactive information. Further, when the first general interactive information is displayed, combined with Figure 5 The live broadcast page shown in b can display the second general interactive information.

[0200] It can be seen from the technical solutions provided by the above embodiments of this specification that in the target live broadcast room including a preset virtual assistant, if the gift operation of the target virtual item is triggered, the target interactive information corresponding to the preset virtual assistant can be automatically triggered to be displayed on the live broadcast page of the target live broadcast room, which can greatly improve the convenience of the interactive operation of the virtual assistant in the live broadcast room, and the target interactive information is the interactive information of the preset virtual assistant for the gift operation of the target virtual item, which can enable the virtual assistant to interact with the operation of gifting virtual items to the audience, and can help the anchor to better interact with the audience. On the basis of improving the interactive ability of the virtual assistant and the interactivity of the live broadcast room, it helps the anchor to gain more virtual items and improve the efficiency of obtaining virtual items, which can also enhance the enthusiasm of users on the platform to broadcast live, and effectively improve the user activity and the richness of the live broadcast content on the platform.

[0201] Figure 6 is a block diagram of a live broadcast processing device according to an exemplary embodiment. Figure 6 , the device comprises:

[0202] The live broadcast page display module 610 is configured to execute displaying the live broadcast page of the target live broadcast room, where the target live broadcast room includes a preset virtual assistant;

[0203] The target interaction information display module 620 is configured to execute a gift operation in response to the target virtual item, and display the target interaction information corresponding to the preset virtual assistant on the live broadcast page;

[0204] The target interactive information is the interactive information of the preset virtual assistant for the gifting operation of the target virtual item.

[0205] In an optional embodiment, the target interaction information includes first interaction information and second interaction information; the target interaction information display module 620 includes:

[0206] A preset gifting special effect display unit is configured to execute a preset gifting special effect corresponding to the target virtual item on the live broadcast page in response to the gifting operation;

[0207] A first interactive information display unit is configured to display the first interactive information on the live broadcast page;

[0208] The second interactive information unit is configured to display the second interactive information on the live broadcast page when the display of the first interactive information ends;

[0209] Among them, the first interactive information is the interactive information of the preset virtual assistant and the preset gift special effect; the second interactive information is the thank-you interactive information of the preset virtual assistant for the gift operation.

[0210] In an optional embodiment, the first interactive information includes first customized interactive information or first general interactive information; and the first interactive information display unit includes:

[0211] The first customized interactive information display unit is configured to display the first customized interactive information corresponding to the target virtual item on the live broadcast page when the target virtual item is any first preset virtual item among at least one first preset virtual item; the first customized interactive information is customized linkage interactive information of the preset gift special effect corresponding to the target virtual item;

[0212] or,

[0213] The first general interactive information display unit is configured to display the first general interactive information on the live broadcast page when the target virtual item does not belong to any preset virtual item among at least one preset virtual item; the first general interactive information is the general interactive information of the preset virtual assistant and the gift special effect linkage.

[0214] In an optional embodiment, the second interactive information includes second customized interactive information, second general interactive information, or third general interactive information; and displaying the second interactive information on the live broadcast page includes:

[0215] The second customized interactive information display unit is configured to display the second customized interactive information corresponding to the target virtual item on the live broadcast page when the target virtual item is any second preset virtual item among the at least one second preset virtual item; the second customized interactive information is the customized thank-you interactive information corresponding to the target virtual item;

[0216] or,

[0217] The second general interactive information display unit is configured to display the second general interactive information on the live broadcast page when the target virtual item does not belong to any second preset virtual item among the at least one second preset virtual item and the consumption resource corresponding to the triggering target virtual item is greater than a preset threshold value; the second general interactive information is the general thank you interactive information of the first type of virtual item, and the first type of virtual item is a virtual item whose corresponding consumption resource is greater than the preset threshold value;

[0218] or,

[0219] The third general interactive information display unit is configured to display the third general interactive information on the live broadcast page when the target virtual item does not belong to any second preset virtual item among at least one second preset virtual item and the consumption resources corresponding to the triggering target virtual item are less than or equal to a preset threshold; the third general interactive information is general thank-you interactive information for the second type of virtual items, and the second type of virtual items are virtual items whose corresponding consumption resources are less than or equal to the preset threshold.

[0220] In an optional embodiment, the target interaction information includes the first interaction information or the second interaction information; the target interaction information display module 620 includes:

[0221] A third interactive information display unit is configured to execute, in response to the gift operation, display a preset gift special effect corresponding to the target virtual item on the live broadcast page, and display the first interactive information on the live broadcast page;

[0222] or,

[0223] The fourth interactive information display unit is configured to display a preset gifting special effect corresponding to the target virtual item on the live broadcast page in response to the gifting operation, and display the second interactive information on the live broadcast page;

[0224] Among them, the first interactive information is the interactive information of the preset virtual assistant and the preset gift special effect; the second interactive information is the thank-you interactive information of the preset virtual assistant for the gift operation.

[0225] In an optional embodiment, the above device further includes:

[0226] The third interactive information display module is configured to display the third interactive information corresponding to the preset virtual assistant on the live broadcast page when the preset interactive task is started in the target live broadcast room;

[0227] The third interactive information is the interactive information of the preset virtual assistant for the preset interactive task.

[0228] In an optional embodiment, the third interactive information includes the first task interactive information, where the first task interactive information is information for the preset virtual assistant to prompt the live broadcast browsing object in the target live broadcast room to perform the preset interactive task; the third interactive information display module includes:

[0229] The first task interactive information display unit is configured to display the first task interactive information on the live broadcast page during the execution of the preset interactive task.

[0230] In an optional embodiment, the third interactive information includes the second task interactive information, where the second task interactive information is interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task; the third interactive information corresponding to the preset virtual assistant displayed on the live broadcast page includes:

[0231] The second task interactive information display unit is configured to display the second task interactive information on the live broadcast page when the preset interactive task is completed.

[0232] In an optional embodiment, the above device further includes:

[0233] The fourth interactive information display module is configured to display fourth interactive information corresponding to the preset virtual assistant on the live broadcast page when the ranking of the list corresponding to the target live broadcast room in the preset list changes;

[0234] Among them, the fourth interactive information is the broadcast information of the preset virtual assistant regarding the change of the ranking corresponding to the target live broadcast room in the preset list;

[0235] In an optional embodiment, the above device further includes:

[0236] A fifth interactive information display module is configured to display the fifth interactive information on the live broadcast page when a preset guide time is reached;

[0237] Among them, the fifth interactive information is the interactive information that the preset virtual assistant guides the live broadcast initiator of the target live broadcast room to view the live broadcast indicator data corresponding to the target live broadcast room.

[0238] In an optional embodiment, the above device further includes:

[0239] The sixth interactive information display module is configured to display the sixth interactive information corresponding to the preset virtual assistant on the live broadcast page when any live broadcast browsing object enters the target live broadcast room;

[0240] Among them, the sixth interactive information is the entry interactive information of the preset virtual assistant for any live broadcast browsing object.

[0241] In an optional embodiment, the above device further includes:

[0242] A seventh interactive information display module is configured to display the seventh interactive information on the live broadcast page in response to a preset broadcast instruction;

[0243] Among them, the seventh interactive information is the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform.

[0244] In an optional embodiment, the above device further includes:

[0245] An eighth interactive information display module is configured to display the eighth interactive information on the live broadcast page when the live broadcast host in the target live broadcast room presents the preset content on the live broadcast page;

[0246] Among them, the eighth interactive information is the presentation information of the preset content by the preset virtual assistant.

[0247] In an optional embodiment, the virtual image presented by the preset virtual assistant in the live broadcast page includes the appearance features of the corresponding real anchor in the target live broadcast room.

[0248] In an optional embodiment, the target interactive special effect is any preset interactive information among at least one preset interactive information corresponding to the preset virtual assistant.

[0249] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0250] Figure 7 is a block diagram of an electronic device for live broadcast processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 7 The electronic device may include an RF (Radio Frequency) circuit 710, a memory 720 including one or more computer-readable storage media, an input unit 730, a display unit 740, a sensor 750, an audio circuit 760, a WiFi (wireless fidelity) module 770, a processor 780 including one or more processing cores, and a power supply 790. Those skilled in the art will appreciate that Figure 7 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0251] The RF circuit 710 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 780 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 710 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 710 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0252] The memory 720 can be used to store software programs and modules. The processor 780 executes various functional applications and data processing by running the software programs and modules stored in the memory 720. The memory 720 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 720 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 720 may also include a memory controller to provide the processor 780 and the input unit 730 with access to the memory 720.

[0253] The input unit 730 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 730 may include a touch-sensitive surface 731 and other input devices 732. The touch-sensitive surface 731, also known as a touch display screen or touch pad, can collect user touch operations on or near it (such as operations performed by users using fingers, styluses, or any other suitable objects or accessories on or near the touch-sensitive surface 731), and drive corresponding connection devices according to a pre-set program. Optionally, the touch-sensitive surface 731 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 780, and can receive and execute commands sent by the processor 780. In addition, the touch-sensitive surface 731 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 731, the input unit 730 may further include other input devices 732. Specifically, the other input devices 732 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

[0254] The display unit 740 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 740 may include a display panel 741. Optionally, the display panel 741 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 731 may cover the display panel 741. When the touch-sensitive surface 731 detects a touch operation on or near it, it is transmitted to the processor 780 to determine the type of touch event, and then the processor 780 provides corresponding visual output on the display panel 741 according to the type of touch event. Among them, the touch-sensitive surface 731 and the display panel 741 can be two independent components to realize input and output functions, but in some embodiments, the touch-sensitive surface 731 and the display panel 741 can also be integrated to realize input and output functions.

[0255] The terminal may also include at least one sensor 750, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 741 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 741 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary, which can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that can also be configured in the terminal, they will not be repeated here.

[0256] The audio circuit 760, the speaker 761, and the microphone 762 can provide an audio interface between the user and the terminal. The audio circuit 760 can transmit the received audio data to the speaker 761 after converting the received audio data into an electrical signal, which is converted into a sound signal for output; on the other hand, the microphone 762 converts the collected sound signal into an electrical signal, which is received by the audio circuit 760 and converted into audio data, and then the audio data is output to the processor 780 for processing, and then sent to another terminal through the RF circuit 710, or the audio data is output to the memory 720 for further processing. The audio circuit 760 may also include an earplug jack to provide communication between an external headset and the terminal.

[0257] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 770. It provides users with wireless broadband Internet access. Figure 7 A WiFi module 770 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0258] The processor 780 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 720, and calling data stored in the memory 720, so as to monitor the terminal as a whole. Optionally, the processor 780 may include one or more processing cores; preferably, the processor 780 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 780.

[0259] The terminal also includes a power supply 790 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 780 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 790 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0260] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present invention.

[0261] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the live broadcast processing method as in the embodiment of the present disclosure.

[0262] In an exemplary embodiment, a computer-readable storage medium is also provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the live broadcast processing method in the embodiment of the present disclosure.

[0263] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when executed on a computer, enables the computer to execute the live broadcast processing method in the embodiment of the present disclosure.

[0264] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0265] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0266] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast processing method, characterized in that: include: Displaying a live broadcast page of a target live broadcast room, wherein the target live broadcast room includes a preset virtual assistant broadcaster; In response to the gift operation of the target virtual item, displaying the target interactive information corresponding to the preset virtual assistant on the live broadcast page; The target interactive information is the interactive information of the preset virtual assistant on the donation operation of the target virtual item.

2. The live broadcast processing method according to claim 1, characterized in that: The target interaction information includes first interaction information and second interaction information; in response to the gift operation of the target virtual item, the target interaction information corresponding to the preset virtual assistant broadcasting displayed on the live broadcast page includes: In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page; When the display of the first interactive information ends, displaying the second interactive information on the live broadcast page; The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

3. The live broadcast processing method according to claim 2, characterized in that: The first interactive information includes first customized interactive information or first general interactive information; and displaying the first interactive information on the live broadcast page includes: In the case where the target virtual item is any first preset virtual item among at least one first preset virtual item, the first customized interaction information corresponding to the target virtual item is displayed on the live broadcast page; the first customized interaction information is customized linkage interaction information of the preset gift special effect corresponding to the target virtual item; or, In the case that the target virtual item does not belong to any preset virtual item among the at least one preset virtual item, the first general interactive information is displayed on the live broadcast page; the first general interactive information is general interactive information of the preset virtual assistant and the gift special effect linkage.

4. The live broadcast processing method according to claim 2, characterized in that: The second interaction information includes second customized interaction information, second general interaction information or third general interaction information; The displaying of the second interactive information on the live broadcast page includes: In the case where the target virtual item is any second preset virtual item among at least one second preset virtual item, the second customized interaction information corresponding to the target virtual item is displayed on the live broadcast page; the second customized interaction information is customized thank-you interaction information corresponding to the target virtual item; or, In the case where the target virtual item does not belong to any of the at least one second preset virtual item and the consumption resource corresponding to triggering the target virtual item is greater than the preset threshold, second general interaction information is displayed on the live broadcast page; the second general interaction information is general thank-you interaction information of the first type of virtual item, and the first type of virtual item is a virtual item whose corresponding consumption resource is greater than the preset threshold; or, When the target virtual item does not belong to any of the at least one second preset virtual item and the consumption resources corresponding to triggering the target virtual item are less than or equal to the preset threshold, third general interaction information is displayed on the live broadcast page; the third general interaction information is general thank-you interaction information for second-type virtual items, and the second-type virtual items are virtual items whose corresponding consumption resources are less than or equal to the preset threshold.

5. The live broadcast processing method according to claim 1, characterized in that: The target interaction information includes first interaction information or second interaction information; In response to the gift operation of the target virtual item, displaying the target interactive information corresponding to the preset virtual assistant on the live broadcast page includes: In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the first interactive information on the live broadcast page; or, In response to the gifting operation, displaying a preset gifting special effect corresponding to the target virtual item on the live broadcast page, and displaying the second interactive information on the live broadcast page; The first interactive information is interactive information of the linkage between the preset virtual assistant and the preset gifting special effect; the second interactive information is interactive information of thanks from the preset virtual assistant for the gifting operation.

6. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: When the preset interactive task is started in the target live broadcast room, third interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page; The third interactive information is the interactive information of the preset virtual assistant for the preset interactive task.

7. The live broadcast processing method according to claim 6, characterized in that: The third interactive information includes first task interactive information, where the first task interactive information is information in which the preset virtual assistant prompts the live broadcast browsing object in the target live broadcast room to perform the preset interactive task; The third interactive information corresponding to the preset virtual assistant broadcasting is displayed on the live broadcast page, including: During the execution of the preset interactive task, the first task interactive information is displayed on the live broadcast page.

8. The live broadcast processing method according to claim 6, characterized in that: The third interactive information includes second task interactive information, where the second task interactive information is interactive information of the preset virtual assistant for the task execution result corresponding to the preset interactive task; The third interactive information corresponding to the preset virtual assistant broadcasting is displayed on the live broadcast page, including: When the preset interactive task is completed, the second task interactive information is displayed on the live broadcast page.

9. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: When the ranking of the target live broadcast room in the preset list changes, the fourth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page; Among them, the fourth interactive information is the broadcast information of the preset virtual assistant regarding the change in the ranking corresponding to the target live broadcast room in the preset list.

10. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: When the preset guiding time is reached, displaying fifth interactive information on the live broadcast page; Among them, the fifth interactive information is the interactive information that the preset virtual assistant guides the live broadcast initiator of the target live broadcast room to view the live broadcast indicator data corresponding to the target live broadcast room.

11. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: When any live broadcast browsing object enters the target live broadcast room, the sixth interactive information corresponding to the preset virtual assistant is displayed on the live broadcast page; The sixth interactive information is the entry interactive information of the preset virtual assistant for any live broadcast browsing object.

12. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: In response to the preset broadcast instruction, displaying seventh interactive information on the live broadcast page; Among them, the seventh interactive information is the broadcast information of the preset virtual assistant for the content to be broadcast corresponding to the current live broadcast platform.

13. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The method further comprises: When the live anchor of the target live broadcast room presents preset content on the live broadcast page, displaying eighth interactive information on the live broadcast page; The eighth interactive information is the presentation information of the preset content by the preset virtual assistant.

14. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The virtual image presented by the preset virtual assistant in the live broadcast page includes the appearance features of the corresponding real anchor of the target live broadcast room.

15. The live broadcast processing method according to any one of claims 1 to 5, characterized in that: The target interactive special effect is any preset interactive information among at least one preset interactive information corresponding to the preset virtual assistant.

16. A live broadcast processing device, characterized in that: include: A live broadcast page display module is configured to display a live broadcast page of a target live broadcast room, wherein the target live broadcast room includes a preset virtual assistant; A target interactive information display module is configured to execute a gift operation in response to a target virtual item, and display the target interactive information corresponding to the preset virtual assistant on the live broadcast page; The target interactive information is the interactive information of the preset virtual assistant on the donation operation of the target virtual item.

17. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live broadcast processing method as described in any one of claims 1 to 15.

18. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast processing method as described in any one of claims 1 to 15.

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