Live broadcast shelf implementation method and device based on commodity aggregation, medium and equipment

Abstract

The invention provides a live broadcast shelf implementation method and device based on commodity aggregation, a medium and equipment, and the method comprises the steps: setting a standard commodity selection strategy, selecting a plurality of standard commodities according with the standard commodity selection strategy, adding the commodity IDs of the plurality of standard commodities to the same commodity selection pool, obtaining a standard product selection pool based on standard product aggregation; standard commodities are pre-configured for the live broadcast shelf; and determining a standard product selection pool corresponding to the pre-configured standard product based on the product ID of the pre-configured standard product, and recalling an effective standard product matched with the user position information from the determined standard product selection pool based on the user position information of the live broadcast room, and carrying out live broadcast display. The method can enrich shelf organization forms, improve live broadcast experience and improve the conversion rate.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a method, device, medium and equipment for realizing a live broadcast shelf based on commodity aggregation. Background Art

[0002] With the development of the Internet and smart terminals, various platforms or APPs provide purchasing services for goods or services. Among them, O2O (Online To Offline) refers to the combination of the Internet and offline, relying on the Internet platform to conduct transactions, and completing the delivery of goods or services offline. O2O includes, for example, take-out goods, in-store goods (for example, beauty, teeth cleaning, etc.) or home goods (for example, housekeeping services, etc.). At the same time, live streaming has developed rapidly this year. The anchor promotes products in the live broadcast room, and users place orders to purchase in the live broadcast room. In order to improve the user experience, how to provide richer and more diverse forms of goods in the live broadcast room is a technical problem that e-commerce platforms need to face. Summary of the invention

[0003] In view of this, the present application provides a method, device, medium and electronic device for realizing a live broadcast shelf based on commodity aggregation, the main purpose of which is to provide rich and diverse commodity forms for the live broadcast room.

[0004] According to one aspect of the present application, a method for implementing a live broadcast shelf based on commodity aggregation is provided, which is used on a first platform, and the method includes:

[0005] Set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on standard product aggregation;

[0006] Pre-configure standard products for live streaming shelves;

[0007] Based on the product ID of the pre-configured standard product, determine the standard product selection pool corresponding to the pre-configured standard product, and based on the user location information of the live broadcast room, recall the valid standard products matching the user location information from the determined standard product selection pool for live broadcast display.

[0008] In one implementation method, the method further includes:

[0009] Based on the aggregation of guaranteed products, a guaranteed product pool is obtained;

[0010] Associating the pre-configured standard products with the bottom-line selection pool;

[0011] When it is impossible to recall valid standard products that match the user location information, the backup products are recalled from the backup selection pool associated with the pre-configured standard products and displayed live.

[0012] In one implementation method, the bottom-line selection pool is obtained based on the aggregation of bottom-line commodities, including:

[0013] Determine a bottom-line product selection strategy, circle out at least one bottom-line product based on the bottom-line product selection strategy, add the product ID of the bottom-line product to the same product selection pool, and obtain a bottom-line product selection pool based on the aggregation of bottom-line products.

[0014] In one implementation method, the method further includes:

[0015] Based on the aggregation of common commodities, we can obtain a common selection pool;

[0016] While the valid standard products are being displayed live, valid ordinary products matching the user's location information are recalled from an ordinary selection pool and displayed live.

[0017] In one implementation method, obtaining a common product selection pool based on common product aggregation includes:

[0018] Determine an ordinary commodity selection strategy that is correlated with the standard commodity selection strategy, circle out at least one ordinary commodity based on the ordinary commodity selection strategy, add the commodity ID of the ordinary commodity to the same selection pool, and obtain an ordinary selection pool based on ordinary commodity aggregation.

[0019] In one implementation method,

[0020] The standard product selection strategy is a selection strategy set according to at least one of the product name, product category, merchant, brand, interest point information, and activity identification information;

[0021] The standard products aggregated in the standard product selection pool are products provided by different merchants, with the same or similar product names, the same or similar product categories, and strong LBS attributes;

[0022] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0023] In one implementation method, the method further includes:

[0024] Call the second platform page mounting applet, and mount the live broadcast page of the first platform in the second platform page mounting applet.

[0025] In an implementation method, the first platform is a platform with a strong LBS attribute, and the second platform is a platform with a weak LBS attribute.

[0026] According to one aspect of the present application, a method for implementing a live broadcast shelf based on commodity aggregation is provided, which is used for a front end, and the method includes:

[0027] Call the positioning component to obtain user location information;

[0028] Get the live shelf ID;

[0029] The live broadcast shelf ID and the user location information are sent to the first platform through the live broadcast shelf page, so that the first platform determines the corresponding standard product selection pool according to the live broadcast shelf ID, and the first platform recalls the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and receives the valid standard product information;

[0030] Based on the valid standard commodity information, the valid standard commodity is displayed in the live broadcast room.

[0031] In one implementation method, the method further includes:

[0032] In response to the first platform recalling the bottom-line products from the bottom-line selection pool associated with the pre-configured standard products, the bottom-line products are live-streamed and displayed.

[0033] In one implementation method, the method further includes:

[0034] In response to the first platform recalling the valid common commodities from the common selection pool, the valid common commodities are live-displayed while the valid standard commodities are live-displayed.

[0035] In one implementation method,

[0036] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0037] According to one aspect of the present application, a device for implementing a live broadcast shelf based on commodity aggregation is provided, which is used on a first platform, and the device includes:

[0038] A product aggregation unit is used to set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on standard product aggregation;

[0039] A pre-configuration unit, used to pre-configure standard products for the live broadcast shelf;

[0040] The recall unit is used to determine the standard product selection pool corresponding to the pre-configured standard product based on the product ID of the pre-configured standard product, and, based on the user location information of the live broadcast room, recall the valid standard products matching the user location information from the determined standard product selection pool for live broadcast display.

[0041] In one implementation method, the method further includes:

[0042] A bottom-line processing unit is used to obtain a bottom-line product selection pool based on the bottom-line product aggregation, and to associate the pre-configured standard products with the bottom-line product selection pool; and when it is impossible to recall the valid standard products matching the user location information, recall the bottom-line products from the bottom-line product selection pool associated with the pre-configured standard products for live broadcast display.

[0043] In one implementation method,

[0044] The bottom-line processing unit is specifically used to determine a bottom-line product selection strategy, circle out at least one bottom-line product according to the bottom-line product selection strategy, add the product ID of the bottom-line product to the same product selection pool, and obtain a bottom-line product selection pool based on the aggregation of bottom-line products.

[0045] In one implementation method, the method further includes:

[0046] The general processing unit is used to obtain a general product selection pool based on general product aggregation, and, while live broadcasting the valid standard products, recall the valid general products matching the user location information from the general product selection pool for live broadcasting.

[0047] In one implementation method,

[0048] The ordinary processing unit is specifically used to determine an ordinary product selection strategy that is relevant to the standard product selection strategy, circle out at least one ordinary product according to the ordinary product selection strategy, add the product ID of the ordinary product to the same product selection pool, and obtain an ordinary product selection pool based on ordinary product aggregation.

[0049] In one implementation method,

[0050] The standard product selection strategy is a selection strategy set according to at least one of the product name, product category, merchant, brand, interest point information, and activity identification information;

[0051] The standard products aggregated in the standard product selection pool are products provided by different merchants, with the same or similar product names, the same or similar product categories, and strong LBS attributes;

[0052] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0053] In one implementation method, the method further includes:

[0054] The page mounting unit is used to call the second platform page mounting applet, and mount the live broadcast page of the first platform in the second platform page mounting applet.

[0055] In one implementation method,

[0056] The first platform is a platform with a strong LBS attribute, and the second platform is a platform with a weak LBS attribute.

[0057] According to one aspect of the present application, a device for implementing a live broadcast shelf based on commodity aggregation is provided, which is used for a front end, and the device includes:

[0058] The positioning unit is used to call the positioning component to obtain the user's location information;

[0059] A shelf ID determination unit, used to obtain a live shelf ID;

[0060] An information interaction unit, used to send the live shelf ID and user location information to the first platform through the live shelf page, so that the first platform can determine the corresponding standard product selection pool according to the live shelf ID, and the first platform can recall the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and also used to receive the valid standard product information;

[0061] A display unit is used to display the valid standard commodity in the live broadcast room according to the valid standard commodity information.

[0062] In one implementation method, the method further includes:

[0063] The bottom-line response unit is used to respond to the bottom-line products recalled by the first platform from the bottom-line selection pool associated with the pre-configured standard products, and to perform live display of the bottom-line products.

[0064] In one implementation method, the method further includes:

[0065] The general response unit is used to respond to the valid general commodities recalled by the first platform from the general selection pool, and to perform live display of the valid general commodities while live displaying the valid standard commodities.

[0066] In one implementation method,

[0067] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0068] According to one aspect of the present application, a storage medium is provided, in which a computer program is stored, wherein the computer program is configured to execute the above-mentioned live broadcast shelf implementation method based on commodity aggregation when running.

[0069] According to one aspect of the present application, an electronic device is provided, including a memory and a processor, wherein the memory stores a computer program, and the processor is configured to run the computer program to execute the above-mentioned live broadcast shelf implementation method based on commodity aggregation.

[0070] Through the above technical scheme, the present application provides a method, device, medium and equipment for realizing a live broadcast shelf based on commodity aggregation. In the embodiment scheme of the present application, before the live broadcast, similar commodities are aggregated into standard commodities in advance, and all commodity IDs covered by the standard commodities are aggregated and added to a single standard commodity selection pool. The single commodity slot seen by the user in the live broadcast room is obtained by the search engine from the corresponding standard commodity selection pool, thereby avoiding repeated display of the same product. This not only enriches the organizational form of the commodities, but also reduces the decision-making pressure of the user and improves the conversion rate.

[0071] In one implementation, three product selection pools are used to ensure the organization of the supply of live broadcast shelves, thereby enriching the organizational form, improving the live broadcast experience and increasing the conversion efficiency of live broadcasts. Among them, a group of similar products from different regions and brands are aggregated through the standard product selection pool, and the unified expression of standard products can improve the display efficiency and conversion efficiency of similar products. In addition, the standard products aggregated from similar products can increase the supply of products; the bottom selection pool can be used to display live broadcasts through the bottom selection products when the standard products cannot be recalled in the user's location, ensuring the user experience; the live broadcast shelves are enriched by recalling ordinary products from the ordinary selection pool.

[0072] The above description is only an overview of the technical solution of the present application. In order to more clearly understand the technical means of the present application, it can be implemented in accordance with the contents of the specification. In order to make the above and other purposes, features and advantages of the present application more obvious and easy to understand, the specific implementation methods of the present application are listed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0073] The drawings described herein are used to provide a further understanding of the present application and constitute a part of the present application. The illustrative embodiments of the present application and their descriptions are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0074] Figure 1 A schematic diagram of an implementation scenario of a method for implementing a live broadcast shelf based on commodity aggregation provided in an embodiment of the present application is shown;

[0075] Figure 2A flow chart of a method for implementing a live broadcast shelf based on commodity aggregation and applied to a first platform provided in an embodiment of the present application is shown;

[0076] Figure 3 A schematic diagram of commodity organization of a method for implementing a live broadcast shelf based on commodity aggregation provided in an embodiment of the present application is shown;

[0077] Figure 4 A schematic flow chart of a method for implementing a live broadcast shelf based on commodity aggregation provided in an embodiment of the present application is shown;

[0078] Figure 5 A schematic diagram of the front-end live broadcast shelf data structure of a live broadcast shelf implementation method based on commodity aggregation provided in an embodiment of the present application is shown;

[0079] Figure 6 A flow chart of a method for implementing a live broadcast shelf based on commodity aggregation applied to a front end provided in an embodiment of the present application is shown;

[0080] Figure 7 A schematic diagram of the structure of a device for implementing a live broadcast shelf based on commodity aggregation and applied to a first platform provided in an embodiment of the present application is shown;

[0081] Figure 8 A schematic diagram of the structure of a live broadcast shelf implementation device based on commodity aggregation and applied to the front end provided in an embodiment of the present application is shown. DETAILED DESCRIPTION

[0082] In order to enable those skilled in the art to better understand the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only embodiments of a part of the present application, not all embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in the field without creative work should fall within the scope of protection of the present application. It should be noted that the embodiments in the present application and the features in the embodiments can be combined with each other without conflict.

[0083] Traditional LBS (Location Based Services)-based product shelves will return all the products participating in the live broadcast event and available for purchase near the user through the search engine, which will result in multiple displays of the same product. In addition, existing live broadcasts cannot express products covering the entire country. The embodiment of the present application proposes a solution for live broadcast expression based on product aggregation: when preparing for a live broadcast event, the platform aggregates similar products into standard products in advance, and aggregates all product IDs covered by the standard products and adds them to a single standard product selection pool. The search engine obtains a single product from the corresponding standard product selection pool for the single product slot seen by the user in the live broadcast room, thereby avoiding repeated display of the same product.

[0084] See also Figure 1 , shows a schematic diagram of an implementation scenario of a method for implementing a live broadcast shelf based on commodity aggregation provided by an embodiment of the present application. The scenario includes a first platform, a second platform, a merchant terminal and a front end.

[0085] In general, the first platform initiates a product aggregation invitation to the merchant side, receives standard products provided by the merchant side (standard products that meet the standard product selection strategy), adds the IDs of different standard products to a standard product selection pool, and completes product aggregation; after product aggregation, the first platform can mount the mini program through the second platform page, and mount the live broadcast page of the first platform on the second platform; the front end performs operations such as watching live broadcasts and placing product orders through the live broadcast page.

[0086] In practice, since standard commodities can be, for example, takeaway commodities, it can be understood that standard commodities (hereinafter referred to as standard commodities) are generally commodities with strong LBS attributes. Therefore, in one implementation, the first platform is a platform with strong LBS attributes, so it can aggregate standard commodities from different merchants, and the second platform may not require LBS attributes. Therefore, the second platform can be a platform with strong LBS attributes or a platform with weak LBS attributes. Platforms with strong LBS attributes, for example, are platforms based on local commodities or services (such as platforms for local takeaway or service evaluations), and platforms with weak LBS attributes, for example, are comprehensive e-commerce platforms for users across the country. In one implementation, the first platform is a platform with strong LBS attributes, and the second platform is a platform with weak LBS attributes. In this case, the first platform can aggregate commodities and configure standard commodities to the live broadcast room. For example, the first platform is an e-commerce platform with strong LBS attributes as described above, and the first platform can be a merchant stationed on the second platform. Of course, the embodiment of the present application may also only include the first platform, that is, Figure 1 In the process, the second platform may not be included. After directly aggregating the products on the first platform, a live broadcast shelf based on the aggregated products is implemented in the live broadcast page of the first platform. For the convenience of explanation, the following example is used to illustrate the first platform with strong LBS attributes and the second platform with weak LBS attributes.

[0087] The first platform is the initiator and controller of product aggregation, and interacts with the merchant side and the second platform. It initiates an invitation to the merchant side to participate in the product aggregation activity, and after the merchant side signs up for the product aggregation activity, the corresponding standard products of the merchant side are added to the standard product selection pool. After completing the product aggregation, a standard product is pre-configured for the live broadcast room mounted on the second platform, and after obtaining the user's LBS information subsequently, the valid standard products are recalled from the standard product selection pool corresponding to the pre-configured standard product for live broadcast display.

[0088] The front end (user end) is the terminal corresponding to users who can purchase goods. Users can watch live broadcasts, browse / consult products, add to cart / place orders, etc. on the front end.

[0089] See also Figure 2 , shows a flow chart of a method for implementing a live broadcast shelf based on commodity aggregation provided by an embodiment of the present application. The method for implementing a live broadcast shelf based on commodity aggregation is used on a first platform and includes the following steps S201-S203.

[0090] S201: Set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on the aggregation of standard products.

[0091] In the embodiment of the present application, the meaning of standard products (standard products) is: a collection of products with the same basic attributes except for the store and geographical location attributes, which can be understood by users as the same products sold in different geographical locations and different stores, and can be identified through the product selection pool according to the standard product selection strategy. For example, the standard product "Yangzhi Ganlu" needs to be composed of the "Yangzhi Ganlu" products of various milk tea merchants. On the live broadcast page, users can see the "Yangzhi Ganlu" products that are closest to them and can be purchased and delivered.

[0092] The standard product selection strategy is to select products based on one or more selection rules, wherein the selection rules include but are not limited to: product name, product category, merchant, brand, interest point information, activity identification information, etc. The standard product selection strategy is a selection strategy set by combining one or more of the above rules. The meaning of the selection pool is: in the platform's complete product collection, a subset of products is delineated by a series of rules. Common rules include: name, category, merchant, brand, interest point, activity identification, etc. The standard product selection pool aggregates multiple standard product IDs. In the specific implementation, an empty selection pool can be set first, and then each standard product ID can be added to the selection pool, preferably to obtain a standard product selection pool. Therefore, it can be understood that the standard products aggregated in the standard product selection pool in the embodiment of the present application are products provided by different merchants, with the same or similar product names, the same or similar product categories, and strong LBS attributes.

[0093] S202: Preconfigure standard products for the live broadcast shelf.

[0094] Before the live broadcast, the live broadcast shelf needs to be preconfigured so that in the subsequent live broadcast, the effective standard products can be recalled through the preconfigured standard products. Preconfigure one or more standard products for the live broadcast shelf, for example, by establishing a correspondence between the live broadcast shelf ID and the preconfigured standard product ID to achieve standard product preconfiguration. As introduced in the aforementioned S201 step, each standard product belongs to a standard product selection pool, so it can be understood that by preconfiguring one (or more) standard products for the live broadcast shelf, a correspondence between the live broadcast shelf and the standard product selection pool to which the preconfigured standard product belongs is established.

[0095] S203: Based on the product ID of the pre-configured standard product, determine the standard product selection pool corresponding to the pre-configured standard product, and, based on the user location information of the live broadcast room, recall valid standard products that match the user location information from the determined standard product selection pool for live broadcast display.

[0096] By pre-configuring standard products for the live broadcast shelf in the aforementioned step S202, the standard product selection pool to which it belongs can be queried through the pre-configured standard product ID. Then, during the live broadcast process, when the user location information is obtained (for example, the longitude and latitude information of the user's location obtained based on the LBS service), the valid standard products that match the user's location information are recalled from the standard product selection pool. Product recall can be understood as the process in which the platform completes screening, deduplication, and sorting from the selection pool based on conditions such as the user's location, user attributes, and product store status, and supplements peripheral information such as product labels, prices, and reviews, assembling them into complete product content and displaying them to consumer users.

[0097] In actual operation, the live broadcast page of the first platform can be mounted in the second platform page by calling the second platform page mounted applet. For example, a applet named "***" can be opened on a live broadcast second platform to implement the live broadcast page. Among them, the valid standard products that match the user's location information can be understood as the standard products that are closest to the user's location, can be purchased, and can be delivered.

[0098] It can be seen that in the embodiment scheme of the present application, before the live broadcast, similar products are aggregated into standard products in advance, and all product IDs covered by the standard products are aggregated and added to a single standard product selection pool. The single product slot seen by the user in the live broadcast room is obtained by the search engine from the corresponding standard product selection pool, thereby avoiding repeated display of the same product. This not only enriches the organizational form of the products, but also reduces the decision-making pressure of the user and improves the conversion rate.

[0099] In one implementation, in order to further enrich the merchandise forms of the live broadcast shelves and to avoid the interruption of the live broadcast in the case of invalid standard products, in addition to providing the configuration of the live broadcast shelves based on the standard product selection pool, the embodiment of the present application can also provide shelf configuration based on the bottom-line selection pool and / or the ordinary selection pool.

[0100] See also Figure 3 , showing a commodity organization diagram of a live broadcast shelf implementation method based on commodity aggregation provided in an embodiment of the present application.

[0101] Figure 3 In the example, ordinary takeaway products are used for explanation. Among them, ordinary takeaway products can be considered as the initial product pool, and then, through the standard product selection strategy, the bottom-line selection strategy, and the ordinary selection strategy, the standard product selection pool, the bottom-line selection pool, and the ordinary selection pool are respectively selected. Under normal circumstances, one or more standard products are pre-configured for the live broadcast shelf. The standard product comes from the standard product selection pool. During the live broadcast, the valid standard products are recalled from the standard product selection pool for live broadcast. When the valid standard product cannot be recalled (for example, there is no standard product matching within the deliverable range), the bottom-line product can be selected from the bottom-line selection pool for live broadcast display, thereby avoiding the adverse live broadcast effect caused by the interruption of the live broadcast. In addition, the ordinary products provided by the ordinary selection pool can be used as a supplement to the effective standard products and displayed together in the live broadcast room.

[0102] In one implementation, the above-mentioned method for implementing a live broadcast shelf based on commodity aggregation also includes the following steps: obtaining a bottom-line selection pool based on bottom-line commodity aggregation; associating pre-configured standard commodities with the bottom-line selection pool; when it is impossible to recall valid standard commodities that match the user's location information, recall the bottom-line selection pool from the bottom-line selection pool associated with the pre-configured standard commodities for live broadcast display. Among them, obtaining the bottom-line selection pool based on bottom-line commodity aggregation includes: determining a bottom-line commodity selection strategy, circling at least one bottom-line commodity according to the bottom-line commodity selection strategy, adding the commodity ID of the bottom-line commodity to the same selection pool, and obtaining a bottom-line selection pool based on bottom-line commodity aggregation. Figure 3 For example, the bottom-line product selection strategy can be understood as a larger selection strategy set from ordinary takeaway products. For example, products that meet the rules of live broadcast activities are selected to form a bottom-line selection pool.

[0103] In one implementation, the above-mentioned method for implementing the live broadcast shelf based on commodity aggregation also includes the following steps: obtaining an ordinary selection pool based on ordinary commodity aggregation; while live broadcasting and displaying valid standard commodities, recalling valid ordinary commodities that match the user's location information from the ordinary selection pool for live broadcasting. Among them, obtaining an ordinary selection pool based on ordinary commodity aggregation includes: determining an ordinary commodity selection strategy that is correlated with the standard commodity selection strategy, selecting at least one ordinary commodity according to the ordinary commodity selection strategy, adding the commodity ID of the ordinary commodity to the same selection pool, and obtaining an ordinary selection pool based on ordinary commodity aggregation. The ordinary commodity selection strategy is generally correlated with the standard product selection strategy. For example, commodities whose selection range is larger than the standard product range constitute an ordinary selection pool. For example, the ordinary selection pool corresponding to the standard product selection pool can be set according to the commodity category. For example, the standard product category is a specific subcategory, and the ordinary commodity category is the parent category of the subcategory.

[0104] The following exemplary explanations can be given for the above-mentioned standard product selection pool, bottom-line selection pool, and general selection pool:

[0105] Standard product selection pool: a series of merchant products under a business district or AOI are organized according to the operational dimension. For example, Yangzhi Ganlu, this standard product needs to be composed of "Yangzhi Ganlu" products under various milk tea merchants. In this way, the anchor can ensure the maximum coverage of users when explaining;

[0106] The bottom-line selection pool is used to display products in user locations that are not covered by standard products. A random product will be selected from the bottom-line products and connected to the anchor to explain how to use it. Generally, users cannot buy it.

[0107] General product selection pool: promotional products that meet the requirements of live broadcast operation selection, such as all milk tea products with a discount of more than 20% in the milk tea category.

[0108] It can be seen that the above three product selection pools are all organizational methods to ensure the supply of a live broadcast shelf, thereby enriching the organizational form, improving the live broadcast experience and increasing the conversion efficiency of live broadcast. Among them, a group of similar products from different regions and brands are aggregated through the standard product selection pool, and the unified expression of standard products can improve the display efficiency and conversion efficiency of similar products. In addition, the standard products aggregated from similar products can increase the supply of products; the bottom-line selection pool can be used to display live broadcasts through the bottom-line products when the standard products cannot be recalled in the user's location, thereby ensuring the user experience; the live broadcast shelves are enriched by recalling ordinary products from the ordinary selection pool.

[0109] The following is an exemplary introduction to the embodiments of the present application from the perspectives of data processing on the platform side and the front end and data interaction.

[0110] Before the live broadcast event begins, you need to complete the relevant configuration of the live broadcast room and live broadcast products on the platform.

[0111] Can be combined Figure 3 , the main configurations that need to be completed. Among them:

[0112] 1. The live broadcast room and the live broadcast product shelves correspond one to one;

[0113] 2. The live product shelf can contain one or more standard products. Standard products have the following relationships and attributes:

[0114] Standard products must be associated with a standard product selection pool. This selection pool uses a selection strategy to control the products in the circle set to be the same standard product.

[0115] Standard products have their own names and benefit point descriptions, and are generally used as a fallback display when the standard product recall is empty;

[0116] Standard products can be associated with 0 or more backup selection pools, which are used for backup display when the standard product recall is empty;

[0117] 3. The live broadcast product shelf can contain 0 or more common product selection pools. After the product is recalled, all purchasable products near the user will be displayed to enrich the content of the live broadcast shelf.

[0118] In actual use, the platform operator will complete the configuration and relationship binding of all the above entities in the product selection platform, live broadcast management platform, page building platform and other systems. All data will be written to the database and cache for front-end requests.

[0119] See also Figure 4 , shows a flow chart of a method for implementing a live broadcast shelf based on commodity aggregation provided by an embodiment of the present application. The figure shows the live broadcast shelf front end, shelf service end, shelf database, commodity recall guide, and inquiry label service. The key logic is as follows:

[0120] 1. Obtaining longitude and latitude (steps 1-2): When a user enters the live broadcast room and opens the live broadcast shelf, the front-end page will call the positioning component (such as JSAPI) provided by the APP or browser to obtain the longitude and latitude of the user's location. If the user refuses to authorize, the user can also manually select the location;

[0121] 2. Recall of live shelf products (steps 3-14): The live shelf page calls the platform service, passes in the current live shelf ID, user latitude and longitude and other information, recalls products, and displays standard and ordinary product information to users. The key system logic is as follows:

[0122] a) Standard product recall (steps 5-6): Get the standard product selection pool ID corresponding to the standard product associated with the live broadcast shelf ID, call the product recall engine service, pass in the selection pool ID and user latitude and longitude information, and obtain valid products near the user;

[0123] b) Backup recall (steps 7-8): If there is no supply of nearby standard products, obtain the corresponding backup selection pool, call the product recall engine service, and obtain the backup products near the user;

[0124] c) Ordinary product recall (steps 9-10): Get the ordinary product pool ID associated with the live broadcast shelf ID, call the product recall engine service, and obtain ordinary products near the user;

[0125] d) Product price and label completion (steps 11-14): Call price query, label query and other services to supplement the price, benefit points and other information of all valid products.

[0126] See also Figure 5 , showing a schematic diagram of the front-end live shelf data structure of a live shelf implementation method based on commodity aggregation provided by an embodiment of the present application. The live shelf is configured based on a standard commodity list and an ordinary commodity list, wherein the standard commodity list illustrates standard commodity A, standard commodity B, standard commodity C and other standard commodities. For standard commodities, it includes information such as the name of the standard commodity, interest points, and live broadcast status. For standard commodities that are available nearby, such as standard commodity A, it also includes single commodity information. For standard commodities that are not available nearby, an associated bottom-up configuration is performed, such as standard commodity B, and it also includes a bottom-up commodity list (including bottom-up commodities B1, B2, and B3), so as to perform a live broadcast display of the bottom-up commodities; the ordinary commodity list shows ordinary commodities X, Y, etc., which is used to enrich the live shelf through the configuration of ordinary commodities.

[0127] See also Figure 6 , shows a flow chart of a method for implementing a live broadcast shelf based on commodity aggregation applied to a front end provided by an embodiment of the present application. The method for implementing a live broadcast shelf based on commodity aggregation, used in a front end, comprises the following steps:

[0128] S601: calling the positioning component to obtain user location information;

[0129] S602: Obtain the live broadcast shelf ID;

[0130] S603: Sending the live broadcast shelf ID and the user location information to the first platform through the live broadcast shelf page, so that the first platform determines the corresponding standard product selection pool according to the live broadcast shelf ID, and the first platform recalls the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and receives the valid standard product information;

[0131] S604: Display valid standard products in the live broadcast room according to the valid standard product information.

[0132] In one implementation, the following steps are also included:

[0133] In response to the first platform recalling the bottom-line products from the bottom-line selection pool associated with the pre-configured standard products, the bottom-line products are live-streamed and displayed.

[0134] In one implementation, the following steps are also included:

[0135] In response to the first platform recalling valid common commodities from the common selection pool, the valid common commodities are live-displayed at the same time as the valid standard commodities are live-displayed.

[0136] In one implementation, the valid standard commodity that matches the user location information is the standard commodity that is closest to the user location and can be purchased and delivered.

[0137] Corresponding to the above-mentioned method for implementing a live broadcast shelf based on commodity aggregation applied to the first platform, the embodiment of the present application also provides a device for implementing a live broadcast shelf based on commodity aggregation applied to the first platform. Figure 7 , shows a schematic diagram of the structure of a device for implementing a live broadcast shelf based on commodity aggregation and applied to a first platform provided in an embodiment of the present application. The device includes:

[0138] The product aggregation unit 701 is used to set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on standard product aggregation;

[0139] A pre-configuration unit 702 is used to pre-configure standard commodities for the live broadcast shelf;

[0140] The recall unit 703 is used to determine the standard product selection pool corresponding to the pre-configured standard product based on the product ID of the pre-configured standard product, and, based on the user location information of the live broadcast room, recall the valid standard products matching the user location information from the determined standard product selection pool for live broadcast display.

[0141] In one implementation, the method further includes:

[0142] The bottom-line processing unit 704 is used to obtain a bottom-line product selection pool based on the bottom-line product aggregation, and to associate the pre-configured standard products with the bottom-line product selection pool, and when it is impossible to recall the valid standard products matching the user location information, recall the bottom-line products from the bottom-line product selection pool associated with the pre-configured standard products for live display.

[0143] In one implementation,

[0144] The bottom-line processing unit 704 is specifically used to determine a bottom-line product selection strategy, circle out at least one bottom-line product according to the bottom-line product selection strategy, add the product ID of the bottom-line product to the same product selection pool, and obtain a bottom-line product selection pool based on the aggregation of bottom-line products.

[0145] In one implementation, the method further includes:

[0146] The general processing unit 705 is used to obtain a general product selection pool based on general product aggregation, and, while live broadcasting the valid standard products, recall the valid general products matching the user location information from the general product selection pool for live broadcasting.

[0147] In one implementation,

[0148] The ordinary processing unit 705 is specifically used to determine an ordinary commodity selection strategy that is relevant to the standard commodity selection strategy, circle out at least one ordinary commodity according to the ordinary commodity selection strategy, add the commodity ID of the ordinary commodity to the same selection pool, and obtain an ordinary selection pool based on ordinary commodity aggregation.

[0149] In one implementation,

[0150] The standard product selection strategy is a selection strategy set according to at least one of the product name, product category, merchant, brand, interest point information, and activity identification information;

[0151] The standard products aggregated in the standard product selection pool are products provided by different merchants, with the same or similar product names, the same or similar product categories, and strong LBS attributes;

[0152] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0153] In one implementation, the method further includes:

[0154] The page mounting unit 706 is used to call the second platform page mounting applet, and mount the live broadcast page of the first platform in the second platform page mounting applet.

[0155] In one implementation, the first platform is a platform with a strong LBS attribute, and the second platform is a platform with a weak LBS attribute.

[0156] Corresponding to the above-mentioned method for implementing a live broadcast shelf based on commodity aggregation applied to the front end, the embodiment of the present application also provides a device for implementing a live broadcast shelf based on commodity aggregation applied to the front end. Figure 8 , shows a schematic diagram of a device structure for implementing a live broadcast shelf based on commodity aggregation applied to a front end provided in an embodiment of the present application, the device comprising:

[0157] The positioning unit 801 is used to call the positioning component to obtain user location information;

[0158] The shelf ID determination unit 802 is used to obtain the live broadcast shelf ID;

[0159] The information interaction unit 803 is used to send the live broadcast shelf ID and the user location information to the first platform through the live broadcast shelf page, so that the first platform can determine the corresponding standard product selection pool according to the live broadcast shelf ID, and the first platform can recall the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and is also used to receive the valid standard product information;

[0160] The display unit 804 is used to display the valid standard commodity in the live broadcast room according to the valid standard commodity information.

[0161] In one implementation, the method further includes:

[0162] The bottom-line response unit 805 is used to respond to the bottom-line products recalled by the first platform from the bottom-line selection pool associated with the pre-configured standard products, and to perform live display of the bottom-line products.

[0163] In one implementation, the method further includes:

[0164] The general response unit 806 is used to respond to the valid general commodities recalled by the first platform from the general selection pool, and to perform live display of the valid general commodities while live displaying the valid standard commodities.

[0165] In one implementation,

[0166] The valid standard product that matches the user location information is the standard product that is closest to the user's location and can be purchased and delivered.

[0167] An embodiment of the present application further provides a storage medium, in which a computer program is stored, wherein the computer program is configured to execute the steps of any of the above method embodiments when running.

[0168] Optionally, in this embodiment, the storage medium may be configured to store a computer program for performing the following steps:

[0169] Set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same selection pool, and obtain a standard product selection pool based on standard product aggregation; pre-configure standard products for live broadcast shelves; based on the product IDs of pre-configured standard products, determine the standard product selection pool corresponding to the pre-configured standard products, and, based on the user location information of the live broadcast room, recall valid standard products that match the user location information from the determined standard product selection pool for live broadcast display; or,

[0170] Call the positioning component to obtain user location information; obtain the live broadcast shelf ID; send the live broadcast shelf ID and user location information to the first platform through the live broadcast shelf page, so that the first platform can determine the corresponding standard product selection pool according to the live broadcast shelf ID, and based on the user location information, recall the valid standard products that match the user location information from the determined standard product selection pool; display the valid standard products in the live broadcast room.

[0171] Optionally, in this embodiment, the above-mentioned storage medium may include but is not limited to: a USB flash drive, a read-only memory (ROM), a random access memory (RAM), a mobile hard disk, a magnetic disk or an optical disk, and other media that can store computer programs.

[0172] An embodiment of the present application further provides an electronic device, including a memory and a processor, wherein a computer program is stored in the memory, and the processor is configured to run the computer program to execute the steps in any one of the above method embodiments.

[0173] Optionally, the electronic device may further include a transmission device and an input / output device, wherein the transmission device is connected to the processor, and the input / output device is connected to the processor.

[0174] Optionally, in this embodiment, the processor may be configured to perform the following steps through a computer program:

[0175] Set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same selection pool, and obtain a standard product selection pool based on standard product aggregation; pre-configure standard products for live broadcast shelves; based on the product IDs of pre-configured standard products, determine the standard product selection pool corresponding to the pre-configured standard products, and, based on the user location information of the live broadcast room, recall valid standard products that match the user location information from the determined standard product selection pool for live broadcast display; or,

[0176] Call the positioning component to obtain user location information; obtain the live broadcast shelf ID; send the live broadcast shelf ID and user location information to the first platform through the live broadcast shelf page, so that the first platform can determine the corresponding standard product selection pool according to the live broadcast shelf ID, and based on the user location information, recall the valid standard products that match the user location information from the determined standard product selection pool; display the valid standard products in the live broadcast room.

[0177] Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation modes, and this embodiment will not be described in detail here.

[0178] The serial numbers of the above-mentioned embodiments of the present application are for description only and do not represent the advantages or disadvantages of the embodiments.

[0179] In the above embodiments of the present application, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, please refer to the relevant description of other embodiments.

[0180] In the several embodiments provided in this application, it should be understood that the disclosed technical content can be implemented in other ways. Among them, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of units or modules, which can be electrical or other forms.

[0181] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0182] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0183] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions to enable a computer device (which can be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, disk or optical disk and other media that can store program codes.

[0184] The above is only a preferred implementation of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A method for implementing a live broadcast shelf based on commodity aggregation, characterized in that: For a first platform, the method comprises: Set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on standard product aggregation; Pre-configure standard products for live streaming shelves; Based on the product ID of the pre-configured standard product, determine the standard product selection pool corresponding to the pre-configured standard product, and based on the user location information of the live broadcast room, recall the valid standard products matching the user location information from the determined standard product selection pool for live broadcast display.

2. The method according to claim 1, characterized in that Also includes: Based on the aggregation of guaranteed products, a guaranteed product pool is obtained; Associating the pre-configured standard products with the bottom-line selection pool; When it is impossible to recall valid standard products that match the user location information, the backup products are recalled from the backup selection pool associated with the pre-configured standard products and displayed live.

3. The method according to claim 2, characterized in that The bottom-line selection pool obtained by aggregating bottom-line commodities includes: Determine a bottom-line product selection strategy, circle out at least one bottom-line product based on the bottom-line product selection strategy, add the product ID of the bottom-line product to the same product selection pool, and obtain a bottom-line product selection pool based on the aggregation of bottom-line products.

4. The method according to claim 1, characterized in that: Also includes: Based on the aggregation of common commodities, we can obtain a common selection pool; While the valid standard products are being displayed live, valid ordinary products matching the user's location information are recalled from an ordinary selection pool and displayed live.

5. The method according to claim 4, characterized in that The common product selection pool obtained by aggregating common products includes: Determine an ordinary commodity selection strategy that is correlated with the standard commodity selection strategy, circle out at least one ordinary commodity based on the ordinary commodity selection strategy, add the commodity ID of the ordinary commodity to the same selection pool, and obtain an ordinary selection pool based on ordinary commodity aggregation.

6. A method for implementing a live broadcast shelf based on commodity aggregation, characterized in that: For the front end, the method includes: Call the positioning component to obtain user location information; Get the live broadcast shelf ID; The live broadcast shelf ID and the user location information are sent to the first platform through the live broadcast shelf page, so that the first platform determines the corresponding standard product selection pool according to the live broadcast shelf ID, and the first platform recalls the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and receives the valid standard product information; Based on the valid standard commodity information, the valid standard commodity is displayed in the live broadcast room.

7. A device for implementing a live broadcast shelf based on commodity aggregation, characterized in that: For the first platform, the device comprises: A product aggregation unit is used to set a standard product selection strategy, circle out multiple standard products that meet the standard product selection strategy, add the product IDs of the multiple standard products to the same product selection pool, and obtain a standard product selection pool based on standard product aggregation; A pre-configuration unit, used to pre-configure standard products for the live broadcast shelf; The recall unit is used to determine the standard product selection pool corresponding to the pre-configured standard product based on the product ID of the pre-configured standard product, and, based on the user location information of the live broadcast room, recall the valid standard products matching the user location information from the determined standard product selection pool for live broadcast display.

8. A device for implementing a live broadcast shelf based on commodity aggregation, characterized in that: For the front end, the device comprises: The positioning unit is used to call the positioning component to obtain the user's location information; A shelf ID determination unit, used to obtain a live shelf ID; An information interaction unit, used to send the live shelf ID and user location information to the first platform through the live shelf page, so that the first platform can determine the corresponding standard product selection pool according to the live shelf ID, and the first platform can recall the valid standard products matching the user location information from the determined standard product selection pool based on the user location information, and also used to receive the valid standard product information; A display unit is used to display the valid standard commodity in the live broadcast room according to the valid standard commodity information.

9. A storage medium, characterized in that: The storage medium stores a computer program, wherein the computer program is configured to execute the method according to any one of claims 1 to 6 when executed.

10. An electronic device comprising a memory and a processor, characterized in that: A computer program is stored in the memory, and the processor is configured to run the computer program to perform the method according to any one of claims 1 to 6.

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