Content display method and device, readable medium, electronic equipment and program product

Abstract

The invention discloses a content display method and device, a readable medium, electronic equipment and a program product. The method comprises the steps that first content associated with virtual resources is displayed on a first content page; displaying a second content page on the first content page in response to the condition that the display of the first content meets a preset condition, the second content page being used for receiving a feedback result of the user for the first content; and in response to a feedback interaction operation of the user for the first content in the second content page, displaying the target content. Therefore, the target content corresponding to the feedback result can be displayed to the user according to the feedback result of the user for the first content, so that the waste of network resources is reduced, and the conversion result of the first content is improved. Besides, the corresponding target content can be displayed according to the feedback result of the user, so that the interactivity between the user and the display content can be increased, and the user experience is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to a content display method, device, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technology, applications can provide users with more and more abundant content. For example, applications can provide users with video content or graphic content associated with reward information, so that after users browse video content or graphic content for a certain period of time, they can receive rewards in the reward information. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a content display method, the content display method comprising: Displaying the first content associated with the virtual resource on the first content page; In response to display of the first content meeting a preset condition, displaying a second content page on the first content page, wherein the second content page is used to receive user feedback results on the first content; In response to the user's feedback interaction operation on the first content in the second content page, target content is displayed.

[0005] In a second aspect, the present disclosure provides a content display device, the content display device comprising: A first display module, configured to display first content associated with a virtual resource on a first content page; A second display module, configured to display a second content page on the first content page in response to display of the first content meeting a preset condition, wherein the second content page is configured to receive user feedback results on the first content; The third display module is configured to display target content in response to the user's feedback interaction operation on the first content in the second content page.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when the computer program is executed by a processing device.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Through the above technical solution, the target content corresponding to the feedback result can be displayed to the user according to the feedback result of the user for the first content, for example, the content that the user is interested in can be displayed to the user, thereby reducing the waste of network resources and improving the conversion result of the first content. In addition, since the corresponding target content can be displayed according to the feedback result of the user, the interactivity between the user and the displayed content can be increased, thereby improving the user experience.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 is a flow chart of a content display method according to an exemplary embodiment of the present disclosure; Figure 2 is a schematic diagram showing a method of displaying a second content page in a first content page according to an exemplary embodiment of the present disclosure; Figure 3 is a schematic diagram showing a method of switching a first content displayed on a first content page to a second content according to an exemplary embodiment of the present disclosure; Figure 4 is another schematic diagram showing switching the first content displayed on the first content page to the second content according to an exemplary embodiment of the present disclosure; Figure 5 is a flowchart showing another content display method according to an exemplary embodiment of the present disclosure; Figure 6 is a structural block diagram of a content display device according to an exemplary embodiment of the present disclosure; Figure 7 It is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0012] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0013] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0014] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0015] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0016] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0017] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0018] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0019] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0020] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0021] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0022] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0023] As mentioned in the background technology, the application can provide users with video content or graphic content associated with reward information, so that after the user browses the video content or graphic content for a certain period of time, the reward in the reward information is issued to the user. The reward can be various virtual items, such as virtual gold coins or virtual red envelopes.

[0024] For example, in an incentive video advertising scenario, in order to improve the conversion results of video ads, for example, to trigger the display of a landing page for the main object in a video ad, a certain number of virtual gold coins can be associated with each video ad in advance, and when the user browses a single video ad for a preset duration, for example, when the user browses a single video ad for 30 seconds, the virtual gold coins associated with the video ad will be issued to the user.

[0025] In this scenario, if the user is not interested in the video ad being played, the only options are to close the video ad or continue playing the video ad until the virtual coins associated with the video ad are obtained. However, in both cases, since the landing page of the main object in the video ad will not be triggered, there is a waste of network resources and poor conversion result improvement effect.

[0026] In view of this, the present disclosure provides a content display method, device, readable medium, electronic device and program product to solve the above technical problems.

[0027] The embodiments of the present disclosure are further explained below with reference to the accompanying drawings.

[0028] Figure 1 is a flowchart of a content display method according to an exemplary embodiment of the present disclosure, referring to Figure 1 , the content display method may include the following steps: S101: Displaying first content associated with a virtual resource on a first content page.

[0029] In this embodiment, the first content page may be a content display page of the application. For example, when the application is a short video application, the first content page may be a video playback page of the short video application. When the application is a text reading application, the first content page may be a text display page of the text reading application.

[0030] In this embodiment, the virtual resources may be various virtual items, such as virtual coins, virtual red envelopes or virtual points, etc. The first content may be video content, picture content or text content, and of course the first content may also be other forms of content, which is not limited in this embodiment.

[0031] For example, when a user opens a short video application in a terminal device, a video playback page of the short video application can be displayed in a display device of the terminal device, and video content associated with virtual gold coins can be displayed on the video playback page, so that when the user watches the video content for a certain time, the virtual gold coins associated with the video content are issued to the user. The terminal device can be a mobile phone, a tablet or a computer.

[0032] S102: In response to display of the first content meeting a preset condition, displaying a second content page on the first content page, the second content page being used to receive user feedback results on the first content.

[0033] In this embodiment, the preset conditions may include preset conditions for display duration, page operation and / or display content, and the embodiments of the present disclosure do not impose any restrictions on this. For example, a display duration threshold may be preset, whereby when the display duration of the first content reaches the display duration threshold, the second content page may be displayed on the first content page. Alternatively, a page operation action may be preset, whereby when it is detected that the user performs the page operation action on the first content page, the second content page may be displayed on the first content page. Alternatively, a target content frame may be marked in the content frame of the first content in advance, whereby when the first content is displayed to the target content frame, the second content page may be displayed on the first content page.

[0034] In this embodiment, the feedback result for the first content may be a feedback result indicating that the user is interested in the first content, or a feedback result indicating that the user is not interested in the first content, or a feedback result indicating that the user wishes to share the first content with other users. Of course, the feedback result for the first content may also be other, and the present disclosed embodiment does not impose any limitation on this.

[0035] In this embodiment, the display mode of the second content page may be the same as the display mode of the first content page, or may be different from the display mode of the first content page, and the embodiment of the present disclosure does not impose any restrictions on this. When the display mode of the second content page is different from the display mode of the first content page, the second content page may be displayed in the form of a pop-up window or a floating layer. When the display mode of the second content page is the same as the display mode of the first content page, the second content page may be displayed over the first content page.

[0036] S103: In response to the user's feedback interaction operation on the first content in the second content page, display the target content.

[0037] In this embodiment, the feedback interaction operation on the first content in the second content page can be a trigger operation on a control in the second content page, or a sliding operation on a target area in the second content page. Of course, it can also be other operations, and the present embodiment does not impose any limitations on this.

[0038] Through the above technical solution, the first content associated with the virtual resource can be displayed on the first content page, and when the display of the first content meets the preset conditions, the first content page is used to receive the feedback result of the user on the first content, and the second content page receives the feedback interaction operation of the user on the first content, and displays the target content. Therefore, according to the feedback result of the user on the first content, the target content corresponding to the feedback result can be displayed to the user, for example, the content that the user is interested in can be displayed to the user, thereby reducing the waste of network resources and improving the conversion result of the first content. In addition, since the corresponding target content can be displayed according to the feedback result of the user, the interactivity between the user and the displayed content can be increased, thereby improving the user experience.

[0039] To facilitate understanding of the content display method provided by the present disclosure, possible implementation methods in the present disclosure are described below.

[0040] In a possible manner, in response to a user's feedback interaction operation on the first content in the second content page, displaying the target content may include: In response to a first feedback interaction operation of a user on a first content in a second content page, a landing page for introducing a main object in the first content is displayed; in response to a second feedback interaction operation of a user on the first content in the second content page, the second content page is closed, and the first content displayed in the first content page is switched to the second content, which is different from the first content.

[0041] In this embodiment, the first feedback interaction operation may be a positive feedback operation for the first content, which is used to indicate that the user is interested in the first content, so that after the terminal device responds to the first feedback interaction operation, it can display a landing page for introducing the main object in the first content, so that the user can quickly browse the detailed information of the main object. The main object can be a physical product, a virtual service product, or an application. The second feedback interaction operation may be a negative feedback operation for the first content, which is used to indicate that the user is not interested in the first content, so that after the terminal device responds to the second feedback interaction operation, it can switch the first content displayed in the first content page to the second content, so that the user can quickly browse other displayed content.

[0042] In this embodiment, when the first content displayed in the first content page is switched to the second content, the second content may be randomly determined or a content display order may be preset, so that when the first content is switched to the second content, the second content may be determined based on the content display order.

[0043] For example, when a user opens a short video application in a terminal device, the short video application can generate an acquisition request for acquiring display content, and transmit the acquisition request to the server of the short video application. After receiving the acquisition request, the server acquires multiple candidate display contents, and determines the display order of multiple candidate display contents based on the attribute information of each candidate display content, and then sends the candidate display content and the display order of the candidate display content to the short video application. The attribute information may include display frequency and / or display cost, etc. The short video application receives the candidate display content and the display order of the candidate display content, and displays the candidate display content according to the display order of the candidate display content, for example, the first candidate display content in the display order is used as the first content, and the second candidate display content in the display order is used as the second content.

[0044] In a possible manner, the second content page displays a first control and a second control, the first control is used to receive feedback results that the user is interested in the first content, and the second control is used to receive feedback results that the user is not interested in the first content. Accordingly, in response to the user's first feedback interaction operation on the first content in the second content page, displaying a landing page for introducing the main object in the first content may include: In response to a triggering operation on the first control, displaying a landing page for introducing a main object in the first content; Accordingly, in response to the second feedback interaction operation of the user on the first content in the second content page, closing the second content page may include: In response to the triggering operation on the second control, the second content page is closed.

[0045] For example, the second content page displays a first control "interested" and a second control "not interested". When the user clicks the first control "interested", a landing page for introducing the main object in the first content is displayed, such as Figure 2 When the user clicks the second control "Not Interested", the second content page is closed, and the first content displayed in the first content page is switched to the second content, as shown. Figure 3 shown.

[0046] In a possible manner, the second content is associated with virtual resource information. Accordingly, the content display method may further include: After the first content displayed in the first content page is switched to the second content, in response to the total display time of the first content and the second content reaching the first preset time required to obtain the virtual resource, the virtual resource information is obtained and the obtained virtual resource information is displayed.

[0047] For example, the first preset duration is set to 30 seconds. If the display duration of the first content in the first content page is 20 seconds, the first content displayed in the first content page is switched to the second content, so that the virtual resource information can be obtained when the display duration of the second content in the first content page reaches 10 seconds, and the acquired virtual resource information is displayed. If the display duration of the second content in the first content page is 6 seconds, the second content displayed in the first content page is switched to the third content, so that the virtual resource information can be obtained when the display duration of the third content in the first content page reaches 4 seconds.

[0048] In the above manner, after switching the displayed content in the first content page, the remaining time required for obtaining the virtual resource is not updated, so that when the user browses the content that he is not interested in, he is no longer forced to browse the displayed content that he is not interested in in order to obtain the reward, thereby further reducing the waste of traffic and improving the user experience. On the other hand, when obtaining the same virtual resource, the user can watch more displayed content, thereby increasing the exposure rate of the displayed content.

[0049] Possible approaches may also include: While or after switching the first content displayed in the first content page to the second content, negative feedback data indicating that the user is not interested in the first content is generated, and the negative feedback data is sent to the server so that the server modifies the attribute information of the first content according to the negative feedback data.

[0050] It should be understood that the display content in the first content page is generally determined by the server based on the attribute information of the content. Therefore, by sending negative feedback data that is not interesting to the first content to the server, the server can modify the attribute information of the first content based on the negative feedback data, so that when the server subsequently determines the display content in the first content page based on the attribute information of the content, it can reduce the display of the first content or content similar to the first content in the first content page, thereby further improving the user experience.

[0051] In a possible manner, after obtaining negative feedback data, the display frequency or priority of the first content may be adjusted to reduce the display of the first content or content similar to the first content in the first content page.

[0052] In a possible manner, in response to display of the first content satisfying a preset condition, displaying the second content page on the first content page may include: In response to display of the first content satisfying a preset condition, displaying a message pop-up window on the first content page; Accordingly, the content display method may further include: In response to not receiving a user's feedback result on the first content within a second preset time period, closing the message pop-up window, and switching the first content displayed in the first content page to second content, where the second content is different from the first content.

[0053] For example, when the display time of the first content in the first content page reaches the display time threshold, the following information may be displayed on the first content page: Figure 4 When the terminal device does not receive a trigger operation of "interested" in the first control or "not interested" in the second control from the user within the second preset time period, the message pop-up window is closed, and the first content displayed in the first content page is switched to the second content.

[0054] Through the above scheme, when no feedback result from the user on the first content is received within a preset time period, the message pop-up window can be automatically closed, and the first content displayed in the first content page can be automatically switched to the second content. This eliminates the need for the user to manually close the message pop-up window and manually switch the content displayed in the first content page, thereby further improving the user experience.

[0055] In a possible manner, in response to display of the first content satisfying a preset condition, displaying the second content page on the first content page may include: In response to the display time of the first content reaching a third preset time, the second content page is displayed on the first content page; or, in response to the display time of the first content reaching a fourth preset time and the landing page for introducing the main object in the first content is not triggered to be displayed within the fourth preset time, the second content page is displayed on the first content page, wherein the fourth preset time is determined based on the attribute information of the first content.

[0056] In this embodiment, the third preset duration can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. In a possible manner, the third preset duration can be determined according to the degree of interest of the user in the first content, or according to the time when the user loses interest in the first content. For example, the degree of interest of the user in the first content can be estimated in advance. If the degree of interest is high, the third preset duration can be set longer. If the degree of interest is low, the third preset duration or the fourth preset duration can be set shorter.

[0057] It should be understood that this is only an illustrative description and is not intended to limit the pairing scheme. In a possible manner, the third preset duration may be a preset fixed value, for example, set to 10 seconds, so that when the display duration of the first content in the first display page reaches 10 seconds, the second content page is displayed on the first content page.

[0058] In this embodiment, the third preset time length may be the same as or different from the fourth preset time length. When the third preset time length is different from the fourth preset time length, since it is necessary to detect whether the user triggers the landing page within the fourth preset time length, the fourth preset time length can be made longer than the third preset time length to clarify whether the user is not interested in the first content.

[0059] In this embodiment, the fourth preset duration is determined based on the attribute information. It can be obtained by predicting the attribute information through a machine learning model, or by pre-setting the correspondence between the attribute information and the fourth preset duration. After obtaining the attribute information, the fourth preset duration can be obtained based on the attribute information and the correspondence.

[0060] In a possible manner, the fourth preset duration may be obtained by: Determine the display information of the first content every thousand times; input the display information every thousand times into the machine learning model to obtain the maximum display time of the first content, wherein the machine learning model is used to output the maximum display time of the content based on the display information of the content every thousand times; determine a fourth preset time based on the maximum display time.

[0061] In this embodiment, the information of every thousand impressions of the first content may be the revenue per thousand impressions (Effective Cost Per Mille, eCPM), or other information, and the embodiment of the present disclosure does not impose any restrictions on this. Among them, the revenue per thousand impressions can be obtained based on the total impression revenue and the total number of impressions of the first content, or it can be estimated by an estimation model based on the historical impression data of the first content, that is, the historical impression data of the first content is input into the estimation model to obtain the revenue per thousand impressions of the first content, wherein the historical impression data may include the impression time, the impression duration or the impression effect, etc. Of course, the revenue per thousand impressions of the first content can also be obtained by other means, and the embodiment of the present disclosure does not impose any restrictions on this.

[0062] In this embodiment, the fourth preset duration is determined based on the maximum display duration. The maximum display duration can be directly determined as the fourth preset duration, or the maximum display duration can be corrected to a preset duration interval and the corrected maximum display duration can be determined as the fourth preset duration. The embodiment of the present disclosure does not impose any restrictions on this.

[0063] In a possible manner, determining the fourth preset duration according to the maximum display duration may include: When the maximum display time is outside the preset time interval, the maximum display time is used as the initial target time, and the following steps are performed in a loop: when the target time is less than the first interval endpoint value of the preset time interval, the target time is increased according to the first preset coefficient to obtain a new target time, or, when the target time is greater than the second interval endpoint value of the preset time interval, the target time is reduced according to the second preset coefficient to obtain a new target time, until the new target time is within the preset time interval, and the new target time is used as the fourth preset time.

[0064] In this embodiment, according to the first preset coefficient, the target duration is increased to obtain a new target duration. The method may be: by setting the first preset coefficient to a coefficient greater than 1, for example, to 1.5, thereby increasing the target duration by calculating the product between the first preset coefficient and the target duration, that is, using the product between the first preset coefficient and the target duration as the new target duration. It may also be: by setting the first preset coefficient to a positive number, for example, to 5, thereby increasing the target duration by calculating the sum of the first preset coefficient and the target duration, that is, using the sum of the first preset coefficient and the target duration as the new target duration. Of course, the target duration may also be increased according to the first preset coefficient in other ways, and the embodiments of the present disclosure do not impose any restrictions on this.

[0065] In this embodiment, according to the second preset coefficient, the target duration is reduced to obtain a new target duration. The method may be: by setting the second preset coefficient to a positive coefficient less than 1, for example, to 0.5, thereby reducing the target duration by calculating the product between the second preset coefficient and the target duration, that is, taking the product between the second preset coefficient and the target duration as the new target duration. It may also be: setting the second preset coefficient to a negative number, for example, to -5, thereby reducing the target duration by calculating the sum of the second preset coefficient and the target duration, that is, taking the sum of the second preset coefficient and the target duration as the new target duration. Of course, the target duration may also be increased according to the second preset coefficient in other ways, and the embodiments of the present disclosure do not impose any restrictions on this.

[0066] To facilitate further understanding of the content display method disclosed in the present invention, a possible implementation of the present solution is described below in combination with various steps: For example, Figure 5 As shown, when a user opens a short video application in a terminal device, the short video application can generate an acquisition request for acquiring video content and transmit the acquisition request to the server of the short video application.

[0067] After receiving the acquisition request, the server acquires multiple candidate video contents, and for each candidate video content, determines the display information per thousand times and historical display information of the candidate video content, such as historical click information, historical display time or historical display duration, and inputs the historical display information into the first machine learning model to obtain the conversion information of the candidate video content, such as click-through rate, etc. The display information per thousand times is input into the second machine learning model to obtain the maximum display duration of the candidate video content, and then determines multiple target video contents for playback in the short video application based on the conversion information and maximum display duration of each candidate video content, and determines the playback order of the multiple target video contents based on the conversion information and maximum display duration of the multiple target video contents, and sends the multiple target video contents, the maximum display duration of each target video content, and the playback order of the target video contents to the short video application.

[0068] After receiving multiple target video contents, the maximum display duration of each target video content, and the playback order of the target video contents, the short video application uses the first target content in the playback order as the first content and plays it on the video playback page of the short video application. When the user is detected to interact with the first content within the maximum display duration, for example, clicking on the first content, a landing page for introducing the main object in the first content is displayed. When the first content is played to the maximum display duration on the video playback page, and the user is not detected to interact with the first content within the maximum display duration, a message pop-up window is displayed. Among them, the message pop-up window may display a first control for receiving feedback results of the user's interest in the first content and a second control for receiving feedback results of the user's disinterest in the first content. If the user clicks the first control, a landing page for introducing the main object in the first content is displayed. If the user clicks the second control, on the one hand, the message pop-up window is closed, and the first content in the video playback page is switched to display the second target video content in the playback order. On the other hand, negative feedback data indicating that the user is not interested in the first content can be generated, and the negative feedback data can be sent to the server so that the server can modify the attribute information of the first content according to the negative feedback data.

[0069] Based on the same concept, the present disclosure also provides a content display device, such as Figure 6 As shown, the content display device 600 may include: A first display module 601, configured to display first content associated with a virtual resource on a first content page; The second display module 602 is used to display a second content page on the first content page in response to the display of the first content meeting a preset condition, wherein the second content page is used to receive user feedback results on the first content; The third display module 603 is configured to display target content in response to a user's feedback interaction operation on the first content in the second content page.

[0070] Through the above-mentioned content display device 600, the first content associated with the virtual resource can be displayed on the first content page, and when the display of the first content meets the preset conditions, the first content page is used to receive the user's feedback results for the first content, and the second content page receives the user's feedback interaction operation for the first content and displays the target content. Thus, according to the user's feedback results for the first content, the target content corresponding to the feedback results can be displayed to the user, for example, the content that the user is interested in can be displayed to the user, thereby reducing the waste of network resources and improving the conversion results of the first content. In addition, since the corresponding target content can be displayed according to the user's feedback results, the interactivity between the user and the displayed content can be increased, thereby improving the user experience.

[0071] In a possible manner, the third display module 603 may include: A first display unit, configured to display a landing page for introducing a main object in the first content in response to a first feedback interaction operation of a user on a second content page for the first content; The second display unit is used to respond to a second feedback interaction operation of the user on the first content in the second content page, close the second content page, and switch the first content displayed in the first content page to the second content, where the second content is different from the first content.

[0072] In a possible manner, the second content page displays a first control and a second control, the first control is used to receive feedback results that the user is interested in the first content, and the second control is used to receive feedback results that the user is not interested in the first content. Accordingly, the first display unit can be used to display a landing page for introducing the main object in the first content in response to a trigger operation on the first control, and the second display unit can be used to close the second content page in response to a trigger operation on the second control.

[0073] In a possible manner, the second content is associated with virtual resource information. Accordingly, the second display unit can also be used to obtain virtual resource information and display the information of the acquired virtual resource in response to the total display time of the first content and the second content reaching a first preset time required to obtain the virtual resource after switching the first content displayed in the first content page to the second content.

[0074] In a possible manner, the third display module 603 may further include: The third display unit is used to generate negative feedback data indicating that the user is not interested in the first content at the same time or after switching the first content displayed in the first content page to the second content, and send the negative feedback data to the server so that the server corrects the attribute information of the first content according to the negative feedback data.

[0075] In a possible manner, the second display module 602 may be used to display a message pop-up window on the first content page in response to the display of the first content satisfying a preset condition; Accordingly, the content display device 600 may further include: The processing module is used to close the message pop-up window in response to not receiving the user's feedback result on the first content within the second preset time period, and switch the first content displayed in the first content page to the second content, which is different from the first content.

[0076] In a possible manner, the second display module 602 can be used to display the second content page on the first content page in response to the display time of the first content reaching a third preset time; or, it can be used to display the second content page on the first content page in response to the display time of the first content reaching a fourth preset time and the landing page for introducing the main object in the first content is not triggered within the fourth preset time, wherein the fourth preset time is determined based on the attribute information of the first content.

[0077] In a possible manner, the content display device 600 may further include: A determination module is used to determine the display information of the first content every thousand times; input the display information every thousand times into the machine learning model to obtain the maximum display time of the first content, wherein the machine learning model is used to output the maximum display time of the content based on the display information of the content every thousand times; determine the fourth preset time based on the maximum display time.

[0078] In a possible manner, the determination module can also be used for: when the maximum display time is outside the preset time interval, taking the maximum display time as the initial target time, and looping the following steps: when the target time is less than the first interval endpoint value of the preset time interval, increasing the target time according to the first preset coefficient to obtain a new target time, or, when the target time is greater than the second interval endpoint value of the preset time interval, reducing the target time according to the second preset coefficient to obtain a new target time, until the new target time is within the preset time interval, and taking the new target time as the fourth preset time.

[0079] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored. When the computer program is executed by a processing device, the steps of any of the above-mentioned content display methods are implemented.

[0080] Based on the same concept, an embodiment of the present disclosure further provides an electronic device, which may include: a storage device having a computer program stored thereon; The processing device is used to execute the computer program in the storage device to implement the steps of any of the above-mentioned content display methods.

[0081] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned content display methods when executed by a processor.

[0082] Reference below Figure 7, which shows a schematic diagram of the structure of an electronic device 700 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 7 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0083] like Figure 7 As shown, the electronic device 700 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 into a random access memory (RAM) 703. In the RAM 703, various programs and data required for the operation of the electronic device 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input / output (I / O) interface 705 is also connected to the bus 704.

[0084] Typically, the following devices may be connected to the I / O interface 705: an input device 706 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 707 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication device 709 may allow the electronic device 700 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 7 The electronic device 700 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0085] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 709, or installed from a storage device 708, or installed from a ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0086] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0087] In some embodiments, any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol) can be used for communication, and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0088] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0089] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: displays first content associated with virtual resources on a first content page; displays a second content page on the first content page in response to the display of the first content meeting a preset condition, wherein the second content page is used to receive user feedback results on the first content; and displays target content in response to the user's feedback interaction operation on the first content in the second content page.

[0090] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0091] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0092] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0093] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0094] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0095] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0096] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0097] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A content display method, characterized in that: The content display method comprises: Displaying the first content associated with the virtual resource on the first content page; In response to display of the first content meeting a preset condition, displaying a second content page on the first content page, wherein the second content page is used to receive user feedback results on the first content; In response to the user's feedback interaction operation on the first content in the second content page, target content is displayed.

2. The content display method according to claim 1, characterized in that: The displaying of target content in response to the user's feedback interaction operation on the first content in the second content page includes: In response to a first feedback interaction operation of the user on the second content page with respect to the first content, displaying a landing page for introducing a main object in the first content; In response to a second feedback interaction operation of the user on the first content in the second content page, the second content page is closed, and the first content displayed in the first content page is switched to second content, where the second content is different from the first content.

3. The content display method according to claim 2, characterized in that: The second content page displays a first control and a second control, the first control is used to receive feedback results that the user is interested in the first content, and the second control is used to receive feedback results that the user is not interested in the first content, and the response to the first feedback interaction operation of the user on the second content page for the first content is to display a landing page for introducing a main object in the first content, including: In response to a triggering operation on the first control, displaying a landing page for introducing a main object in the first content; In response to the second feedback interaction operation of the user on the first content in the second content page, closing the second content page includes: In response to the triggering operation on the second control, the second content page is closed.

4. The content display method according to claim 2, characterized in that: The second content is associated with virtual resource information, and the content display method further includes: After the first content displayed in the first content page is switched to the second content, in response to the total display time of the first content and the second content reaching the first preset time required to obtain the virtual resource, the virtual resource information is obtained and the information of the obtained virtual resource is displayed.

5. The content display method according to claim 2, characterized in that: Also includes: While or after switching the first content displayed in the first content page to the second content, negative feedback data is generated to indicate that the user is not interested in the first content, and the negative feedback data is sent to the server so that the server modifies the attribute information of the first content according to the negative feedback data.

6. The content display method according to any one of claims 1 to 5, characterized in that: In response to display of the first content satisfying a preset condition, displaying a second content page on the first content page includes: In response to display of the first content satisfying a preset condition, displaying a message pop-up window on the first content page; The content display method further includes: In response to not receiving a feedback result from the user regarding the first content within a second preset time period, closing the message pop-up window, and switching the first content displayed in the first content page to second content, where the second content is different from the first content.

7. The content display method according to any one of claims 1 to 5, characterized in that: In response to display of the first content satisfying a preset condition, displaying a second content page on the first content page includes: In response to the display duration of the first content reaching a third preset duration, displaying a second content page on the first content page; or, In response to the display time of the first content reaching a fourth preset time and the landing page for introducing the main object in the first content is not triggered to be displayed within the fourth preset time, the second content page is displayed on the first content page, wherein the fourth preset time is determined according to the attribute information of the first content.

8. The content display method according to claim 7, characterized in that: The fourth preset duration is obtained by: Determining the impressions per thousand of the first content; Inputting the one thousand display information into a machine learning model to obtain a maximum display duration of the first content, wherein the machine learning model is used to output the maximum display duration of the content according to the one thousand display information of the content; A fourth preset duration is determined according to the maximum display duration.

9. The content display method according to claim 8, characterized in that: The determining, according to the maximum display duration, a fourth preset duration includes: When the maximum display duration is outside the preset duration interval, the maximum display duration is used as the initial target duration, and the following steps are performed in a loop: When the target duration is less than the first interval endpoint value of the preset duration interval, the target duration is increased according to the first preset coefficient to obtain a new target duration; or, when the target duration is greater than the second interval endpoint value of the preset duration interval, the target duration is reduced according to the second preset coefficient to obtain a new target duration, until the new target duration is within the preset duration interval, and the new target duration is used as the fourth preset duration.

10. A content display device, characterized in that: The content display device comprises: A first display module, configured to display first content associated with a virtual resource on a first content page; A second display module, configured to display a second content page on the first content page in response to display of the first content meeting a preset condition, wherein the second content page is configured to receive user feedback results on the first content; The third display module is configured to display target content in response to the user's feedback interaction operation on the first content in the second content page.

11. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 9 are implemented.

12. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 9 are implemented.

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