Multimedia content display method and device

Abstract

The embodiment of the invention provides a multimedia content display method, and the method comprises the steps: obtaining target multimedia content corresponding to splash screen content under the condition that a client displays the splash screen content, and the target multimedia content comprises multimedia content in a WEBP format and a custom-configured dynamic effect; and displaying the target multimedia content in a target area of the client, wherein the number of the target area is at least one. According to the technical scheme provided by the embodiment of the invention, the representation form of the splash screen content can be enriched, and the attention of users is effectively attracted, so that the display effect and conversion rate of advertisements are improved.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of network technology, and in particular, to a multimedia content display method, apparatus, computer equipment, computer-readable storage medium, and computer program product. Background Art

[0002] In order to increase advertising revenue, many applications will load ads when they start up, which are also called splash screen ads. When users watch a splash screen ad, they can jump to the detail page or purchase page of the product corresponding to the ad by twisting or sliding, thereby achieving conversion of the ad.

[0003] However, this type of advertising is usually implemented in the form of simple pictures or videos, which is relatively simple in form and cannot effectively attract the user's attention. If the user has no interest or curiosity in the advertisement, the user will not interact with the advertisement, resulting in a low conversion rate of the advertisement.

[0004] It should be noted that the above content is not necessarily prior art, nor is it intended to limit the scope of patent protection of this application. Summary of the invention

[0005] The embodiments of the present application provide a multimedia content display method, apparatus, computer equipment, computer-readable storage medium, and computer program product to solve or alleviate one or more of the technical problems raised above.

[0006] One aspect of an embodiment of the present application provides a method for displaying multimedia content, the method comprising: When the client displays the splash screen content, obtaining target multimedia content corresponding to the splash screen content, wherein the target multimedia content includes multimedia content in WEBP format and custom configured motion effects; The target multimedia content is displayed in a target area of ​​the client, and the target area is at least one.

[0007] Optionally, the method further comprises: In case of receiving the first multimedia content in a target format, the target format is converted into the WEBP format, wherein the target format includes PNG format, JPEG format and GIF format.

[0008] Optionally, the method further comprises: When the client receives the first instruction, obtaining a first jump link of the splash screen content, and jumping according to the first jump link; When the target multimedia content receives the second instruction, a second jump link of the splash screen content is obtained, and a jump is performed according to the second jump link.

[0009] Optionally, the method further comprises: Receiving uploaded material images corresponding to the splash screen content and configured custom motion effect prompts; The material image and the custom motion effect prompt are sent to a server, so that the server can generate the target multimedia content using a large model according to the material image and the custom motion effect prompt.

[0010] Optionally, the sending of the material image and the custom motion effect prompt to a server, so that the server generates the target multimedia content using a large model according to the material image and the custom motion effect prompt, includes: Get the target ID of the splash screen content; The target ID, the material image and the custom motion effect prompt are sent to the server, so that the server can obtain the splash screen content according to the target ID, and generate the target multimedia content using a large model according to the splash screen content, the material image and the custom motion effect prompt.

[0011] Optionally, the method further comprises: Receiving uploaded material images and motion effect samples corresponding to the splash screen content; The material image and the motion effect sample are sent to a server, so that the server generates the target multimedia content using a large model according to the material image and the motion effect sample.

[0012] Optionally, the sending the material image and the motion effect sample to a server, so that the server generates the target multimedia content using a large model according to the material image and the motion effect sample, includes: Get the target ID of the splash screen content; The target ID, the material image and the motion effect sample are sent to the server, so that the server obtains the splash screen content according to the target ID, and generates the target multimedia content using a large model according to the splash screen content, the material image and the motion effect sample.

[0013] Another aspect of the embodiments of the present application provides a multimedia content display device, the device comprising: An acquisition module, used for acquiring target multimedia content corresponding to the splash screen content when the client displays the splash screen content, wherein the target multimedia content includes multimedia content in WEBP format and custom configured motion effects; The display module is used to display the target multimedia content in a target area of ​​the client, and the target area is at least one.

[0014] Another aspect of an embodiment of the present application provides a computer device, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein: the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute the method described above.

[0015] Another aspect of an embodiment of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the method described above is implemented.

[0016] Another aspect of an embodiment of the present application provides a computer program product, including a computer program, which implements the method described above when executed by a processor.

[0017] The above technical solution adopted in the embodiment of the present application may have the following advantages: By displaying the splash screen content on the client, the target multimedia content corresponding to the splash screen content is obtained, wherein the target multimedia content includes the multimedia content in the WEBP format and the custom configured animation, and the target multimedia content is displayed in the target area of ​​the client, and the target area is at least one. The WEBP format can be supported to implement custom animation, enrich the expression form of the splash screen content (such as splash screen advertisements), and effectively improve the attractiveness of the splash screen content to users, thereby improving the display effect and conversion rate of the advertisement; at the same time, the custom animation is implemented through the WEBP format, which can effectively reduce the size of the custom animation file, and is also conducive to saving the development cost generated by different animations. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The accompanying drawings exemplarily illustrate the embodiments and constitute a part of the specification, and together with the text description of the specification, are used to explain the exemplary implementation of the embodiments. The embodiments shown are for illustrative purposes only and do not limit the scope of the claims. In all drawings, the same reference numerals refer to similar but not necessarily identical elements.

[0019] Figure 1 The following schematically shows an operating environment diagram of the multimedia content display method according to the first embodiment of the present application; Figure 2 The flowchart of the multimedia content display method according to the first embodiment of the present application is schematically shown; Figure 3 A prototype diagram of a multimedia content display method according to Embodiment 1 of the present application is schematically shown; Figure 4 The newly added process of the multimedia content display method according to the first embodiment of the present application is schematically shown; Figure 5 Another newly added process of the multimedia content display method according to the first embodiment of the present application is schematically shown; Figure 6 Schematically shows Figure 5 Flow chart of sub-steps of step S402; Figure 7 Schematically illustrates another newly added process of the multimedia content display method according to the first embodiment of the present application; Figure 8 Schematically shows Figure 7 Flow chart of sub-steps of step S602; Fig. 9 A block diagram schematically shows a multimedia content display device according to the second embodiment of the present application; and Fig.10 The hardware architecture diagram of the computer device according to the third embodiment of the present application is schematically shown. DETAILED DESCRIPTION

[0020] In order to make the purpose, technical solutions and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not intended to limit the present application. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in the field without making creative work are within the scope of protection of the present application.

[0021] It should be noted that the descriptions involving "first", "second", etc. in the embodiments of the present application are only for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the number of technical features indicated. Therefore, the features defined as "first" and "second" may explicitly or implicitly include at least one of the features. In addition, the technical solutions between the various embodiments can be combined with each other, but they must be based on the ability of ordinary technicians in the field to implement them. When the combination of technical solutions is contradictory or cannot be implemented, it should be deemed that such combination of technical solutions does not exist and is not within the scope of protection required by this application.

[0022] In the description of the present application, it should be understood that the numerical labels before the steps do not indicate the order in which the steps are executed, but are only used to facilitate the description of the present application and to distinguish each step, and therefore should not be understood as a limitation on the present application.

[0023] First, the following terms are explained: Splash screen: Advertising content displayed to users when the App is launched, usually for 5 seconds. After 5 seconds, the app will automatically enter its normal function or content main page.

[0024] Guidance animation: guide users to interact through dynamic changes of certain elements in the interface.

[0025] WEBP: is an image file format that provides both lossy compression and lossless compression (reversible compression).

[0026] Secondly, in order to facilitate those skilled in the art to understand the technical solutions provided in the embodiments of the present application, the relevant technologies are described below: In the related art, advertisements are usually displayed in the form of simple pictures or videos, which are relatively simple in form and cannot effectively attract the user's attention, resulting in users having no strong willingness to interact and a low conversion rate of advertisements.

[0027] To this end, the embodiment of the present application provides a multimedia content display technical solution. In this technical solution, the presentation form of the splash screen advertisement can be enriched to effectively attract the user's attention, thereby improving the display effect and conversion rate of the advertisement, as described in detail below.

[0028] Finally, for ease of understanding, an exemplary operating environment is provided below.

[0029] like Figure 1 As shown, the operating environment diagram includes: like Figure 1 As shown, the environment diagram includes a service platform 2, a network 4, and a client 6, wherein: The service platform 2 may be composed of a single or multiple computing devices. The multiple computing devices may include virtualized computing instances. Virtualized computing instances may include virtual machines, such as simulations of computer systems, operating systems, servers, etc. The computing device may load a virtual machine based on a virtual image and / or other data defining specific software (e.g., operating system, dedicated application, server) for simulation. As the demand for different types of processing services changes, different virtual machines may be loaded and / or terminated on one or more computing devices. A hypervisor may be implemented to manage the use of different virtual machines on the same computing device.

[0030] The service platform 2 may be configured to communicate with the client 6 or the like via a network 4. The network 4 includes various network devices, such as routers, switches, multiplexers, hubs, modems, bridges, repeaters, firewalls, proxy devices, and / or the like. The network 4 may include physical links, such as coaxial cable links, twisted pair cable links, optical fiber links, combinations thereof, and the like, or wireless links, such as cellular links, satellite links, Wi-Fi links, and the like.

[0031] The service platform 2 can provide storage, reading, writing, querying, deleting and other services, such as providing video viewing services for clients.

[0032] The client 6 may be an electronic device running an operating system such as Windows, Android™ or iOS, such as a smart phone, a tablet device, a laptop computer, a virtual reality device, a gaming device, a set-top box, a vehicle terminal, or a smart TV. Based on the above operating system, various applications may be run, such as an application for playing videos.

[0033] The client 6 may provide / configure a user access page for manipulating the service platform 2 , uploading objects, or reading data from the service platform 2 , etc.

[0034] It should be noted that the above devices are exemplary, and the number and type of devices are adjustable in different scenarios or according to different needs.

[0035] The following describes the technical solution of the present application through multiple embodiments, taking the client as the execution subject. It should be noted that these embodiments can be implemented in a variety of different forms and should not be interpreted as being limited to the embodiments described here.

[0036] Embodiment 1 Figure 2 The flowchart of the multimedia content display method according to the first embodiment of the present application is schematically shown.

[0037] like Figure 2 As shown, the multimedia content display method may include steps S200 to S202, wherein: Step S200, when the client displays the splash screen content, obtain the target multimedia content corresponding to the splash screen content, wherein the target multimedia content includes the multimedia content in the WEBP format and the custom configured motion effect.

[0038] Step S202: Display the target multimedia content in a target area of ​​the client, where there is at least one target area.

[0039] The multimedia content display method provided in this embodiment obtains the target multimedia content corresponding to the splash screen content when the splash screen content is displayed on the client, wherein the target multimedia content includes the multimedia content in the WEBP format and the custom configured animation effect, and displays the target multimedia content in the target area of ​​the client, and the target area is at least one. The WEBP format can be supported to implement the custom animation effect, enrich the expression form of the splash screen content (such as splash screen advertisements), and effectively improve the attractiveness of the splash screen content to users, thereby improving the display effect and conversion rate of the advertisement; at the same time, the custom animation effect is implemented by the WEBP format, which can effectively reduce the size of the custom animation effect file, and is also conducive to saving the development cost generated by different animation effects.

[0040] The following combination Figure 2, each step in steps S200~S202 and other optional steps are explained in detail.

[0041] Step S200 , when the client displays the splash screen content, the target multimedia content corresponding to the splash screen content is obtained, wherein the target multimedia content includes multimedia content in WEBP format and custom configured animation effects.

[0042] The splash screen content may be a splash screen advertisement or other splash screen content, which is not limited here.

[0043] The target multimedia content can be pre-made and configured in the service platform or the database corresponding to the service platform, and correspond to the ID of the splash screen content, so that the client can obtain the corresponding target multimedia content according to the ID of the splash screen content when starting and displaying the splash screen content.

[0044] For example, the client sends a request to the service platform according to the ID of the splash screen content, and the service platform obtains the corresponding target multimedia content according to the ID of the splash screen content and returns it to the client. Alternatively, when the service platform sends the splash screen content to the client for display, it returns the target multimedia content corresponding to the splash screen content to the client together.

[0045] The target multimedia content may include multimedia content in WEBP format, and may also include other multimedia content in non-WEBP format, and the target multimedia content includes custom configured motion effects, which can be configured by users (such as advertiser users). Preferably, the custom configured motion effects can be in WEBP format. The custom configured motion effects can be picture motion effects, such as gradual appearance, zoom animation, moving animation, deformation animation, etc.; they can also be text motion effects, such as word-by-word display, fade in and out, fly in and out, text zoom deformation, etc.; they can also be motion effects of a combination of pictures and texts, etc. The specific motion effects can be configured according to user needs, and no specific restrictions are made here.

[0046] In an optional embodiment, the multimedia content display method may further include: upon receiving the first multimedia content in the target format, converting the target format into the WEBP format, wherein the target format includes PNG format, JPEG format and GIF format. The first multimedia content may be all or part of the target multimedia content corresponding to the splash screen content. Converting the first multimedia content in the target format into the WEBP format may be converting a non-WEBP format corresponding to a picture or animation into the WEBP format. For other content (such as text), the original format may be retained unchanged. By converting the first multimedia content in the target format into the WEBP format, restrictions on the format of multimedia content uploaded by users can be avoided, the flexibility of the multimedia content upload format can be improved, and it is also convenient to uniformly use the WEBP format in the splash screen content to realize the display of custom animations.

[0047] Step S202 , the target multimedia content is displayed in a target area of ​​the client, and the target area is at least one.

[0048] Specifically, when the client displays the splash screen content in full screen, the target multimedia content may be displayed in at least one area of ​​the client. When there are more than two target areas, the target multimedia content may be displayed in the target areas at the same time, with the same content displayed in each target area; or the target multimedia content may be divided into different parts and displayed in each target area, with different content displayed in each target area.

[0049] Please refer to Figure 3 , which is a prototype schematic diagram of the multimedia content display method. As shown in the figure, the client displays the splash screen content in full screen, and in the target area of ​​the client, the light green part can display the user-defined animation, and the "XXXXX" part can display text content (such as advertising words).

[0050] In an optional embodiment, if Figure 4 As shown, the multimedia content display method may further include steps S300 to S302: Step S300: When the client receives the first instruction, it obtains the first jump link of the splash screen content and jumps according to the first jump link.

[0051] Step S302: when the target multimedia content receives the second instruction, obtain the second jump link of the splash screen content, and jump according to the second jump link.

[0052] The first instruction may be an instruction corresponding to an operation such as a user twisting the client or a user clicking on the splash screen content. The second instruction may be an instruction corresponding to an operation such as a click on the target multimedia content. The first jump link and the second jump link may be the same or different. For example, in different cases, the first jump link and the second jump link are link addresses of different platforms, or the first jump link is a product purchase page corresponding to the splash screen content, and the second jump link is a product recommendation or a product on-site activity promotion related to the splash screen content.

[0053] In this optional embodiment, when the client receives a first instruction, a first jump link of the splash screen content is obtained, and the jump is performed according to the first jump link; when the target multimedia content receives a second instruction, a second jump link of the splash screen content is obtained, and the jump is performed according to the second jump link. Different instructions and different jump links can be configured for the splash screen content and the target multimedia content respectively according to user needs, thereby further enriching the implementation form of the splash screen content conversion, meeting the diverse needs of the splash screen content users, and improving the user experience of viewing the splash screen content.

[0054] In an optional embodiment, if Figure 5 As shown, the multimedia content display method may further include steps S400 to S402: Step S400, receiving uploaded material images corresponding to the splash screen content and configured custom motion effect prompts.

[0055] Step S402, sending the material image and the custom motion effect prompt to the server, so that the server can generate the target multimedia content using the large model according to the material image and the custom motion effect prompt.

[0056] The material image corresponding to the splash screen content may be a product image corresponding to the splash screen content, a product LOGO image, an animated background image, etc. The custom animated prompt may be a text description of the desired animated effect, for example: the custom animated prompt is: duration 2 seconds, frame rate 30, and animated effect appearing from bottom to top. The material image corresponding to the splash screen content may be uploaded by a user (for example, an advertiser user), and the custom animated prompt may be configured by the user.

[0057] After the user uploads the material image and configures the custom motion effect prompt, the client can send the material image and the custom motion effect prompt to the server, and the server uses the large model to generate the target multimedia content based on the material image and the custom motion effect prompt.

[0058] In this optional embodiment, by receiving the uploaded material image corresponding to the splash screen content and the configured custom motion effect prompt, the material image and the custom motion effect prompt are sent to the server, so that the server can use the big model to generate the target multimedia content according to the material image and the custom motion effect prompt. The user only needs to upload the material image and configure the custom motion effect prompt to obtain the custom configured motion effect using the big model, thereby reducing the generation cost of the custom motion effect, improving the flexibility of the custom motion effect generation, and facilitating the acquisition of a rich variety of custom motion effects.

[0059] In an optional embodiment, if Figure 6 As shown, in step S402, the material image and the custom motion effect prompt are sent to the server, so that the server uses the large model to generate the target multimedia content according to the material image and the custom motion effect prompt, which may further include steps S500~S502: Step S500, obtaining the target ID of the splash screen content.

[0060] Step S502, sending the target ID, material image and custom motion effect prompt to the server, so that the server can obtain the splash screen content according to the target ID, and generate the target multimedia content using the large model according to the splash screen content, material image and custom motion effect prompt.

[0061] Specifically, the user logs in to the client to upload the material image corresponding to the splash screen content and configures a custom motion effect prompt. The client obtains the target ID corresponding to the splash screen content and sends the target ID, material image and custom motion effect prompt to the server, so that the server can obtain the corresponding splash screen content according to the target ID, and use the large model to generate the target multimedia content according to the splash screen content, material image and custom motion effect prompt.

[0062] Optionally, you can first obtain some frame images based on the splash screen content as added material images, and input the added material images, the originally uploaded material images and the custom motion effect prompts into the big model together to generate the target multimedia content; you can also first obtain its semantic information based on the splash screen content, and input the material images, custom motion effect prompts and semantic information into the big model together to generate the target multimedia content.

[0063] In actual applications, the target ID and custom motion effect prompt of the splash screen content can also be directly sent to the server. After the server obtains the splash screen content according to the target ID, it obtains the material image from the splash screen content, and uses the large model to generate the target multimedia content based on the obtained material image and custom motion effect prompt.

[0064] In this optional embodiment, by obtaining the target ID of the splash screen content, the target ID, material image and custom motion effect prompt are sent to the server, so that the server can obtain the splash screen content according to the target ID, and use a large model to generate the target multimedia content according to the splash screen content, material image and custom motion effect prompt. The target multimedia content can be further generated in combination with the splash screen content, so that the generated target multimedia content is more appropriate to the splash screen content.

[0065] In an optional embodiment, if Figure 7 As shown, the multimedia content display method may further include steps S600 to S602: Step S600, receiving uploaded material images and motion effect samples corresponding to the splash screen content.

[0066] Step S602, sending the material images and the motion effect samples to the server, so that the server can generate the target multimedia content using the large model according to the material images and the motion effect samples.

[0067] The motion effect samples may be samples that are unrelated to the product corresponding to the splash screen content but are similar to the motion effect desired by the user, such as the motion effects of other products.

[0068] Specifically, the user logs in to the client, and the client receives the material images and animation samples corresponding to the splash screen content uploaded by the user. The client sends the material images and animation samples to the server, and the server uses a large model to generate target multimedia content containing animations similar to the animation samples based on the material images and animation samples.

[0069] In this optional embodiment, by receiving the uploaded material images and motion effect samples corresponding to the splash screen content, the material images and motion effect samples are sent to the server, so that the server can use the large model to generate the target multimedia content according to the material images and motion effect samples. This allows users to use the motion effect style to generate the desired custom motion effect, reduce the cost of custom motion effect generation, and improve the flexibility of custom motion effect generation.

[0070] In an optional embodiment, if Figure 8 As shown, in step S602, the material image and the dynamic effect sample are sent to the server, so that the server uses the large model to generate the target multimedia content according to the material image and the dynamic effect sample, which may further include steps S700~S702: Step S700, obtaining the target ID of the splash screen content.

[0071] Step S702, sending the target ID, material image and motion effect sample to the server, so that the server can obtain the splash screen content according to the target ID, and generate the target multimedia content using the large model according to the splash screen content, material image and motion effect sample.

[0072] Specifically, the user logs in to the client to upload the material image and animation sample corresponding to the splash screen content. The client obtains the target ID corresponding to the splash screen content, and sends the target ID, material image and animation sample to the server, so that the server can obtain the corresponding splash screen content according to the target ID, and use the large model to generate the target multimedia content according to the splash screen content, material image and animation sample.

[0073] Optionally, you can first obtain some frame images based on the splash screen content as added material images, and input the added material images, the originally uploaded material images and the motion effect samples into the big model together to generate the target multimedia content; you can also first obtain its semantic information based on the splash screen content, and input the material images, motion effect samples and semantic information into the big model together to generate the target multimedia content.

[0074] In actual applications, the target ID and animation sample of the splash screen content can also be directly sent to the server. After the server obtains the splash screen content according to the target ID, it obtains the material image from the splash screen content, and uses the large model to generate the target multimedia content based on the obtained material image and animation sample.

[0075] In this optional embodiment, by obtaining the target ID of the splash screen content, the target ID, material image and motion effect sample are sent to the server, so that the server can obtain the splash screen content according to the target ID, and use a large model to generate the target multimedia content based on the splash screen content, material image and motion effect sample. The target multimedia content can be further generated in combination with the splash screen content, so that the generated target multimedia content is more appropriate to the splash screen content.

[0076] Embodiment 2 Fig. 9 The block diagram of the multimedia content display device 800 according to the second embodiment of the present application is schematically shown. The device can be divided into one or more program modules, one or more program modules are stored in a storage medium, and are executed by one or more processors to complete the embodiment of the present application. The program module referred to in the embodiment of the present application refers to a series of computer program instruction segments that can complete specific functions. The following description will specifically introduce the functions of each program module in this embodiment. Fig. 9 As shown, the device 800 may include an acquisition module 810 and a display module 820, wherein: The acquisition module 810 is used to acquire target multimedia content corresponding to the splash screen content when the client displays the splash screen content, wherein the target multimedia content includes multimedia content in WEBP format and custom configured motion effects; The display module 820 is used to display the target multimedia content in a target area of ​​the client, and the target area is at least one.

[0077] In an optional embodiment, the device 800 is further used for: In case of receiving the first multimedia content in a target format, the target format is converted into the WEBP format, wherein the target format includes PNG format, JPEG format and GIF format.

[0078] In an optional embodiment, the device 800 is further used for: When the client receives the first instruction, obtaining a first jump link of the splash screen content, and jumping according to the first jump link; When the target multimedia content receives the second instruction, a second jump link of the splash screen content is obtained, and a jump is performed according to the second jump link.

[0079] In an optional embodiment, the device 800 is further used for: Receiving uploaded material images corresponding to the splash screen content and configured custom motion effect prompts; The material image and the custom motion effect prompt are sent to a server, so that the server can generate the target multimedia content using a large model according to the material image and the custom motion effect prompt.

[0080] In an optional embodiment, the device 800 is further used for: Get the target ID of the splash screen content; The target ID, the material image and the custom motion effect prompt are sent to the server, so that the server can obtain the splash screen content according to the target ID, and generate the target multimedia content using a large model according to the splash screen content, the material image and the custom motion effect prompt.

[0081] In an optional embodiment, the device 800 is further used for: Receiving uploaded material images and motion effect samples corresponding to the splash screen content; The material image and the motion effect sample are sent to a server, so that the server generates the target multimedia content using a large model according to the material image and the motion effect sample.

[0082] In an optional embodiment, the device 800 is further used for: Get the target ID of the splash screen content; The target ID, the material image and the motion effect sample are sent to the server, so that the server obtains the splash screen content according to the target ID, and generates the target multimedia content using a large model according to the splash screen content, the material image and the motion effect sample.

[0083] Embodiment 3 Fig.10 The schematic diagram of the hardware architecture of a computer device 10000 suitable for implementing a multimedia content display method according to the third embodiment of the present application is shown schematically. In some embodiments, the computer device 10000 may be a terminal device such as a smart phone, a wearable device, a tablet computer, a personal computer, a vehicle-mounted terminal, a game console, a virtual device, a workbench, a digital assistant, a set-top box, a robot, etc. In other embodiments, the computer device 10000 may be a rack server, a blade server, a tower server, or a cabinet server (including an independent server, or a server cluster composed of multiple servers), etc. Fig.10 As shown, the computer device 10000 includes but is not limited to: a memory 10010, a processor 10020, and a network interface 10030 that can communicate with each other through a system bus. Among them: The memory 10010 includes at least one type of computer-readable storage medium, and the readable storage medium includes flash memory, hard disk, multimedia card, card-type memory (such as SD or DX memory), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic disk, optical disk, etc. In some embodiments, the memory 10010 can be an internal storage module of the computer device 10000, such as a hard disk or memory of the computer device 10000. In other embodiments, the memory 10010 can also be an external storage device of the computer device 10000, such as a plug-in hard disk equipped on the computer device 10000, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc. Of course, the memory 10010 can also include both the internal storage module of the computer device 10000 and its external storage device. In this embodiment, the memory 10010 is generally used to store an operating system and various application software installed in the computer device 10000, such as program codes of a multimedia content display method, etc. In addition, the memory 10010 can also be used to temporarily store various data that have been output or are to be output.

[0084] In some embodiments, the processor 10020 may be a central processing unit (CPU), a controller, a microcontroller, a microprocessor, or other chips. The processor 10020 is generally used to control the overall operation of the computer device 10000, such as performing control and processing related to data interaction or communication with the computer device 10000. In this embodiment, the processor 10020 is used to run the program code stored in the memory 10010 or process data.

[0085] The network interface 10030 may include a wireless network interface or a wired network interface, and the network interface 10030 is generally used to establish a communication link between the computer device 10000 and other computer devices. For example, the network interface 10030 is used to connect the computer device 10000 to an external terminal through a network, and to establish a data transmission channel and a communication link between the computer device 10000 and the external terminal. The network may be a wireless or wired network such as an intranet, the Internet, the Global System of Mobile communication (GSM), Wideband Code Division Multiple Access (WCDMA), 4G network, 5G network, Bluetooth, Wi-Fi, etc.

[0086] It should be pointed out that Fig.10 Only a computer device having components 10010 - 10030 is shown, but it should be understood that implementation of all of the components shown is not a requirement, and more or fewer components may alternatively be implemented.

[0087] In this embodiment, the multimedia content display method stored in the memory 10010 can also be divided into one or more program modules and executed by one or more processors (such as processor 10020) to complete the embodiment of the present application.

[0088] Embodiment 4 An embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, wherein when the computer program is executed by a processor, the steps of the multimedia content display method in the embodiment are implemented.

[0089] In this embodiment, the computer-readable storage medium includes flash memory, hard disk, multimedia card, card-type memory (for example, SD or DX memory, etc.), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, disk, optical disk, etc. In some embodiments, the computer-readable storage medium may be an internal storage unit of a computer device, such as a hard disk or memory of the computer device. In other embodiments, the computer-readable storage medium may also be an external storage device of a computer device, such as a plug-in hard disk, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc. equipped on the computer device. Of course, the computer-readable storage medium may also include both an internal storage unit of a computer device and an external storage device thereof. In this embodiment, the computer-readable storage medium is generally used to store an operating system and various application software installed on a computer device, such as the program code of the multimedia content display method in the embodiment, etc. In addition, the computer-readable storage medium may also be used to temporarily store various types of data that have been output or are to be output.

[0090] Embodiment 5 An embodiment of the present application also provides a computer program product, including a computer program, which implements the method in the above embodiment when executed by a processor.

[0091] Obviously, those skilled in the art should understand that the modules or steps of the above-mentioned embodiments of the present application can be implemented by general-purpose computer devices, they can be concentrated on a single computer device, or distributed on a network composed of multiple computer devices, optionally, they can be implemented by executable program codes of computer devices, so that they can be stored in a storage device and executed by the computer device, and in some cases, the steps shown or described can be executed in a different order from that herein, or they can be made into individual integrated circuit modules, or multiple modules or steps therein can be made into a single integrated circuit module for implementation. In this way, the embodiments of the present application are not limited to any specific combination of hardware and software.

[0092] It should be noted that the above are only preferred embodiments of the present application, and the patent protection scope of the present application is not limited thereto. Any equivalent structure or equivalent process transformation made using the contents of the specification and drawings of the present application, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present application.

Claims

1. A multimedia content display method, characterized in that: The method comprises: When the client displays the splash screen content, obtaining target multimedia content corresponding to the splash screen content, wherein the target multimedia content includes multimedia content in WEBP format and custom configured motion effects; The target multimedia content is displayed in a target area of ​​the client, and the target area is at least one.

2. The method according to claim 1, characterized in that The method further comprises: In case of receiving the first multimedia content in a target format, the target format is converted into the WEBP format, wherein the target format includes PNG format, JPEG format and GIF format.

3. The method according to claim 2, characterized in that The method further comprises: When the client receives the first instruction, obtaining a first jump link of the splash screen content, and jumping according to the first jump link; When the target multimedia content receives the second instruction, a second jump link of the splash screen content is obtained, and a jump is performed according to the second jump link.

4. The method according to any one of claims 1 to 3, characterized in that: The method further comprises: Receiving uploaded material images corresponding to the splash screen content and configured custom motion effect prompts; The material image and the custom motion effect prompt are sent to a server, so that the server can generate the target multimedia content using a large model according to the material image and the custom motion effect prompt.

5. The method according to claim 4, characterized in that The sending of the material image and the custom motion effect prompt to the server, so that the server generates the target multimedia content using a large model according to the material image and the custom motion effect prompt, includes: Get the target ID of the splash screen content; The target ID, the material image and the custom motion effect prompt are sent to the server, so that the server can obtain the splash screen content according to the target ID, and generate the target multimedia content using a large model according to the splash screen content, the material image and the custom motion effect prompt.

6. The method according to any one of claims 1 to 3, characterized in that: The method further comprises: Receiving uploaded material images and motion effect samples corresponding to the splash screen content; The material image and the motion effect sample are sent to a server, so that the server generates the target multimedia content using a large model according to the material image and the motion effect sample.

7. The method according to claim 6, characterized in that The sending of the material image and the motion effect sample to the server, so that the server generates the target multimedia content by using a large model according to the material image and the motion effect sample, includes: Get the target ID of the splash screen content; The target ID, the material image and the motion effect sample are sent to the server, so that the server obtains the splash screen content according to the target ID, and generates the target multimedia content using a large model according to the splash screen content, the material image and the motion effect sample.

8. A multimedia content display device, characterized in that: The device comprises: An acquisition module, used for acquiring target multimedia content corresponding to the splash screen content when the client displays the splash screen content, wherein the target multimedia content includes multimedia content in WEBP format and custom configured motion effects; The display module is used to display the target multimedia content in a target area of ​​the client, and the target area is at least one.

9. A computer device, characterized in that: include: at least one processor; and a memory communicatively connected to the at least one processor; wherein: The memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the method according to any one of claims 1 to 7 is implemented.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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