Geographic position information-based abnormal marketing behavior real-time analysis system and method

Abstract

The invention relates to the technical field of marketing, in particular to an abnormal marketing behavior real-time analysis system and method based on geographic position information, which can count geographic positions of clients needing marketing by integrating a track management module, a regional information management module and a client information management module. The method comprises the following steps: acquiring geographic positions of marketing personnel in a preset positioning acquisition time in real time, calculating and analyzing whether an area where the marketing personnel is located is a high financial risk or hotspot marketing area or not according to previous marketing loan performance information, and analyzing whether the marketing personnel visit customers on site or not; according to the method and the device, the abnormal marketing behavior is timely alarmed and reminded, so that the behavior is corrected when the abnormal marketing behavior occurs, the delay of post analysis is avoided, and meanwhile, route planning can be carried out on customers to be marketed by marketing personnel, so that the marketing personnel preferentially carry out marketing on customers with higher willingness, and the working efficiency is effectively improved.

Description

Technical Field

[0001] The present invention relates to the field of marketing technology, and in particular to a real-time analysis system and method for abnormal marketing behavior based on geographic location information. Background Art

[0002] In the process of marketing, marketing personnel are usually required to visit customers on site. At present, when visiting customers, marketing personnel generally need to punch in and report their location in the customer's area in order to monitor whether the marketing personnel have visited the customer on site. However, the existing customer visit tracking analysis and management system, for example: Chinese patent application number CN202010065921.1, discloses a customer visit tracking big data analysis and management system in the field of customer relationship management technology, which can effectively improve the management order by managing each salesperson in layers and regions, and improve the authenticity of the salesperson's account by logging in with the account and password issued by the enterprise, and improve the work enthusiasm of the salesperson in a marketing environment with a large degree of freedom by locating and punching in the project responsible person at the location of the registered project, and effectively improve the stable advancement of the project by follow-up management of designated projects. However, the existing technology only discloses the need to record the location punching in of marketing personnel, and fails to analyze the punching location in time, which will lead to the lag of risk information exposure.

[0003] To this end, the present invention provides a real-time analysis system and method for abnormal marketing behavior based on geographic location information. Summary of the invention

[0004] Based on this, it is necessary to provide a real-time analysis system and method for abnormal marketing behaviors based on geographic location information in response to the above-mentioned technical problems. This method aims to solve the technical problem that the existing technology only needs to record the location punch-in of marketing personnel, and fails to analyze the punch-in location in time, which will lead to a lag in the exposure of risk information.

[0005] According to one aspect of the present invention, a real-time analysis system for abnormal marketing behavior based on geographic location information is provided, including: a trajectory management module, which is used to collect and record the geographic location information of marketing personnel in the zone within a preset positioning collection time, and according to a preset customer visit path strategy, perform customer visit path planning analysis for the marketing personnel in the zone who have been assigned customer visit tasks on the day, and generate customer path visit routes corresponding to the marketing personnel, and according to a preset geographic location abnormality alarm strategy, collect and record the geographic location information of the marketing personnel in the zone, and perform abnormal alarm processing on the geographic location information of the marketing personnel who do not meet the geographic location abnormality alarm strategy; a regional information management module, which is used to manage the geographic location information of high financial fraud risk areas, the geographic location information of hot marketing areas, and identify high financial fraud risk areas and hot marketing areas according to regional dynamic calculation strategies; a customer information management module, which is used to manage customer information, and according to a preset customer allocation strategy, perform customer visit task allocation processing for the marketing personnel in the zone, and generate customer visit tasks corresponding to the marketing personnel.

[0006] In some optional implementations of some embodiments, the trajectory management module includes: a marketing personnel location reporting sub-module, which is used to collect and record the geographic location information of the marketing personnel in the zone within the preset positioning collection time; a customer visit path planning sub-module, which is used to plan the customer visit path for the marketing personnel who have been assigned customer visit tasks on the day in the zone according to the preset customer visit path strategy, and generate the customer path visit route of the corresponding marketing personnel; an abnormal reporting alarm sub-module, which is used to collect and record the geographic location information of the marketing personnel in the zone according to the preset geographic location abnormal alarm strategy, and perform abnormal alarm processing on the geographic location information of the marketing personnel who do not meet the geographic location abnormal alarm strategy; an administrator sub-module, which is used to receive the first abnormal alarm, the second abnormal alarm, the third abnormal alarm and the fourth abnormal alarm, and to issue an abnormal alarm through audio reminders and / or information reminders.

[0007] In some optional implementations of some embodiments, the customer visiting path planning and analysis is performed on the marketing personnel who have been assigned customer visiting tasks on the day in the partition according to the preset customer visiting path strategy, and a customer path visiting route corresponding to the marketing personnel is generated, including: establishing a visiting route priority order for the customer's information according to the customer's information; wherein the customer's information includes the customer's asset information, qualification information, debt situation information, previous marketing loan performance information, loan willingness information and location information, establishing a visiting route priority order for the customer's asset information, qualification information, debt situation information, previous marketing loan performance information and loan willingness information, and performing a customer visiting path planning and analysis on the marketing personnel who have been assigned customer visiting tasks on the day in the partition according to the visiting route priority order, and generating a customer path visiting route corresponding to the marketing personnel.

[0008] In some optional implementations of some embodiments, the abnormal reporting alarm submodule includes: a first location abnormal reporting alarm submodule, which is used to collect and record the geographic location information of the marketing personnel in the zone within a preset first trigger time, and the first trigger time is greater than the positioning collection time, then trigger a first abnormal alarm, and send the first abnormal alarm to the administrator submodule; a second location abnormal reporting alarm submodule, which is used to collect and record the geographic location information of the marketing personnel in the zone within a preset second trigger time. The geographic location information is all in a high financial fraud area, and the second trigger time is greater than the positioning collection time, then trigger a second abnormal alarm, and send the second abnormal alarm to the administrator submodule. To the administrator submodule; the third location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone within the preset third trigger time, and the geographical location information is not coincident with the location information of the corresponding assigned customers. If the third trigger time is greater than the positioning collection time, the third abnormal alarm is triggered, and the third abnormal alarm is sent to the administrator submodule; the fourth location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone within the preset fourth trigger time, and the geographical location information does not coincide with the location information of the corresponding assigned customers. If the fourth trigger time is greater than the positioning collection time, the fourth abnormal alarm is triggered, and the fourth abnormal alarm is sent to the administrator submodule.

[0009] In some optional implementations of some embodiments, the regional information management module includes: a high financial fraud risk area management submodule, which is used to enter, edit, merge, delete and store the geographic location information of high financial fraud risk areas; a hot marketing area management submodule, which is used to enter, edit, merge, delete and store the geographic location information of hot marketing areas; a regional dynamic calculation submodule, which is used to determine whether a region is a high financial fraud risk area and a hot marketing area based on the regional dynamic calculation strategy.

[0010] In some optional implementations of some embodiments, the regional dynamic calculation submodule includes: a high financial fraud risk area calculation submodule, which is used to, based on previous marketing loan performance information, if there are multiple other delinquent customers exceeding a first customer quantity threshold within a first preset regional location radius of a certain delinquent customer, then the area within the first preset regional location radius of the delinquent customer will be used as a high financial fraud risk area; a hot marketing area calculation submodule, which is used to, based on previous marketing loan performance information, if there are multiple other loan customers exceeding a second customer quantity threshold within a second preset regional location radius of a certain customer, then the area within the second preset regional location radius of the customer will be used as a hot marketing area.

[0011] In some optional implementations of some embodiments, the customer information management module includes: a customer information management sub-module, which is used to enter, edit, merge, delete and store customer information; a customer allocation sub-module, which is used to allocate customer visit tasks to marketing personnel in the partition according to a preset customer allocation strategy, wherein an allocation priority order is established based on the number of customer visit tasks allocated to the marketing personnel on that day and the marketing personnel's years of work experience, and customer visit task allocation is processed for the marketing personnel in the partition according to the allocation priority order, and customer visit tasks corresponding to the marketing personnel are generated.

[0012] According to a second aspect of the present invention, a real-time analysis method for abnormal marketing behavior based on geographic location information is provided, including: collecting and recording the geographic location information of marketing personnel in the zone within a preset positioning collection time through a trajectory management module, performing customer visit path planning analysis on the marketing personnel in the zone who have been assigned customer visit tasks on the day according to a preset customer visit path strategy, generating customer path visit routes corresponding to the marketing personnel, and collecting and recording the geographic location information of the marketing personnel in the zone according to a preset geographic location abnormality alarm strategy, performing abnormal alarm processing on the geographic location information of the marketing personnel who do not meet the geographic location abnormality alarm strategy; managing the geographic location information of high financial fraud risk areas and the geographic location information of hot marketing areas through a regional information management module, and identifying high financial fraud risk areas and hot marketing areas according to a regional dynamic calculation strategy; managing customer information through a customer information management module, and performing customer visit task allocation processing on the marketing personnel in the zone according to a preset customer allocation strategy, generating customer visit tasks corresponding to the marketing personnel.

[0013] According to a third aspect of the present invention, an electronic device includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the above method when executing the computer program.

[0014] According to a fourth aspect of the present invention, there is provided a computer-readable storage medium storing a computer program, wherein the computer program implements the steps of the above method when executed by a processor.

[0015] The advantages and beneficial effects of the present invention are: the system and method for real-time analysis of abnormal marketing behavior based on geographic location information provided by the present invention, by integrating a trajectory management module, a regional information management module and a customer information management module, can perform geographic location statistics for customers who need marketing, and collect the geographic location of marketing personnel in real time within a preset positioning collection time, and calculate and analyze whether the area where the marketing personnel is located is in a high financial risk or hot marketing area based on previous marketing loan performance information, and analyze whether the marketing personnel go to visit customers in person, and promptly issue alarms for abnormal marketing behaviors so that the behaviors can be corrected when abnormal marketing behaviors occur, avoiding the delay of subsequent analysis, and improving the management efficiency and accuracy of marketing personnel's behaviors to avoid financial risks. At the same time, the system can plan routes for customers that the marketing personnel want to market to give priority to marketing to customers with higher willingness, so as to effectively improve work efficiency. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] Figure 1 Schematic diagram of a real-time analysis system for abnormal marketing behaviors based on geographic location information in an embodiment of the present invention.

[0017] Figure 2 Schematic diagram of a trajectory management module in an embodiment of the present invention.

[0018] Figure 3 Schematic diagram of an abnormal reporting alarm submodule in an embodiment of the present invention.

[0019] Figure 4 Schematic diagram of a regional information management module in an embodiment of the present invention.

[0020] Figure 5 Schematic diagram of a regional dynamic calculation submodule in an embodiment of the present invention.

[0021] Figure 6 Schematic diagram of a customer information management module in an embodiment of the present invention.

[0022] Figure 7 Flow chart of a method for real-time analysis of abnormal marketing behaviors based on geographic location information in an embodiment of the present invention.

[0023] Figure 8 Schematic diagram of an electronic device in an embodiment of the present invention. DETAILED DESCRIPTION

[0024] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below through specific implementation methods in conjunction with the accompanying drawings. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0025] Embodiment 1 Reference Figure 1-6 , a real-time analysis system for abnormal marketing behaviors based on geographic location information, the system includes a trajectory management module, a regional information management module and a customer information management module.

[0026] In this embodiment, the trajectory management module is used to collect and record the geographic location information of the marketing personnel in the zone within the preset positioning collection time, and according to the preset customer visit path strategy, perform customer visit path planning analysis for the marketing personnel in the zone who have been assigned customer visit tasks on the day, generate customer path visit routes for the corresponding marketing personnel, and according to the preset geographic location abnormality alarm strategy, collect and record the geographic location information of the marketing personnel in the zone, and perform abnormal alarm processing on the geographic location information of the marketing personnel that does not meet the geographic location abnormality alarm strategy.

[0027] In this embodiment, the trajectory management module includes: a marketing personnel location reporting submodule, a customer visit route planning submodule, an abnormality reporting alarm submodule and an administrator submodule.

[0028] In this embodiment, the marketing personnel location reporting submodule is used to collect and record the geographic location information of the marketing personnel in the zone within a preset positioning collection time.

[0029] In this embodiment, the preset positioning collection time, for example, the geographic location information of the marketing personnel in the zone is collected and recorded every 5 seconds during the working range time, wherein the working range time is, for example, from 9:00 to 18:00 from Monday to Friday.

[0030] In this embodiment, the customer visiting path planning submodule is used to plan the customer visiting paths for the marketing personnel who have been assigned customer visiting tasks on the day within the zone according to the preset customer visiting path strategy, and generate the customer visiting routes for the corresponding marketing personnel.

[0031] In this embodiment, according to the preset customer visiting path strategy, a customer visiting path planning and analysis is performed on the marketing personnel who have been assigned customer visiting tasks on the day in the partition, and a customer path visiting route corresponding to the marketing personnel is generated, including: establishing a visiting route priority order for the customer's information based on the customer's information; wherein the customer's information includes the customer's asset information, qualification information, debt situation information, previous marketing loan performance information, loan willingness information and location information, establishing a visiting route priority order for the customer's asset information, qualification information, debt situation information, previous marketing loan performance information and loan willingness information, and performing a customer visiting path planning and analysis on the marketing personnel who have been assigned customer visiting tasks on the day in the partition according to the visiting route priority order, and generating a customer path visiting route corresponding to the marketing personnel.

[0032] In this embodiment, for example, marketing personnel a is assigned two customers who need marketing, namely customer x (average assets, high liabilities, no past overdue payments, and high willingness to borrow) and customer y (good assets, low liabilities, no past overdue payments, and high willingness to borrow). Then the customer path visiting route of marketing personnel a is: visit customer y first, then visit customer x.

[0033] In this embodiment, the abnormal reporting alarm submodule is used to collect and record the geographic location information of the marketing personnel in the zone according to the preset geographic location abnormal alarm strategy, and perform abnormal alarm processing on the geographic location information of the marketing personnel who do not meet the geographic location abnormal alarm strategy.

[0034] In this embodiment, the abnormality reporting alarm submodule includes: a first position abnormality reporting alarm submodule, a second position abnormality reporting alarm submodule, a third position abnormality reporting alarm submodule and a fourth position abnormality reporting alarm submodule.

[0035] In this embodiment, the first location abnormality reporting alarm submodule is used to trigger a first abnormal alarm if the geographic location information of the marketing personnel in the zone is not collected and recorded within the preset first trigger time, and the first trigger time is greater than the location collection time, and the first abnormal alarm is sent to the administrator submodule; In this embodiment, the second location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone in which they are located in a high financial fraud area within a preset second trigger time. If the second trigger time is greater than the positioning collection time, the second abnormal alarm is triggered and sent to the administrator submodule; In this embodiment, the third location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone in which they are located in the non-hotspot marketing area within the preset third trigger time. If the third trigger time is greater than the positioning collection time, the third abnormal alarm is triggered and the third abnormal alarm is sent to the administrator submodule; In this embodiment, the fourth location abnormality reporting alarm sub-module is used to collect and record the geographic location information of the marketing personnel in the zone within the preset fourth trigger time, which does not coincide with the location information of the corresponding assigned customers. If the fourth trigger time is greater than the positioning collection time, the fourth abnormal alarm is triggered and sent to the administrator sub-module.

[0036] In this embodiment, for the first trigger time, for example, if the geographic location information of the marketing personnel in the partition is not collected and recorded for 10 consecutive minutes during working hours, the first abnormal alarm is triggered. The first abnormal alarm is the abnormal alarm information triggered when the marketing personnel is not working, and the first abnormal alarm is reported to the administrator sub-module. After resuming the collection and recording of the geographic location information of the marketing personnel in the partition, the abnormal state is reset, and the first trigger time is recalculated to continue monitoring and collecting the geographic location information of the marketing personnel.

[0037] In this embodiment, for the second trigger time, for example, if a notification is received during working hours that the marketing personnel is in a high financial fraud area for 30 consecutive minutes, a second abnormal alarm is triggered. The second abnormal alarm is an abnormal alarm information triggered when the area where the marketing personnel is located is in a high financial risk. The second abnormal alarm is reported to the administrator sub-module, and after the geographic location information of the marketing personnel in the partition is restored and recorded, the abnormal state is reset, and the second trigger time is recalculated to continue monitoring and collecting the geographic location information of the marketing personnel.

[0038] In this embodiment, for the third trigger time, for example, if the marketing personnel is in a non-hotspot marketing area for one consecutive hour during working hours, the third abnormal alarm is triggered. The third abnormal alarm is the abnormal alarm information triggered when the area where the marketing personnel is located is in a non-hotspot marketing area, and the third abnormal alarm is reported to the administrator sub-module. After the geographic location information of the marketing personnel in the partition is restored and recorded, the abnormal state is reset, and the third trigger time is recalculated to continue monitoring and collecting the geographic location information of the marketing personnel.

[0039] In this embodiment, for the fourth trigger time, for example, if the geographic location information of the marketing personnel in the zone collected and recorded for one consecutive hour during working hours does not overlap with the location information of the corresponding assigned customers (taking into account the offset of the location report, the overlap radius can be set within 300 meters), the fourth abnormal alarm is triggered. The fourth abnormal alarm is the abnormal alarm information triggered when visiting the customer in person, and the fourth abnormal alarm is reported to the administrator sub-module. After resuming the collection and recording of the geographic location information of the marketing personnel in the zone, the abnormal state is reset, and the fourth trigger time is recalculated to continue monitoring and collecting the geographic location information of the marketing personnel.

[0040] In this embodiment, the regional information management module is used to manage the geographic location information of high financial fraud risk areas and hot marketing areas, and to identify high financial fraud risk areas and hot marketing areas based on regional dynamic calculation strategies.

[0041] In this embodiment, the regional information management module includes: a high financial fraud risk area management submodule, a hot marketing area management submodule and a regional dynamic calculation submodule.

[0042] In this embodiment, the high financial fraud risk area management submodule is used to enter, edit, merge, delete and store the geographical location information of high financial fraud risk areas. It should be noted that the financial fraud risk areas here include the entered high financial fraud risk areas and the high financial fraud risk areas identified by the regional dynamic calculation submodule, which are edited, merged, deleted and stored.

[0043] In this embodiment, the hot spot marketing area management submodule is used to enter, edit, merge, delete and store the geographic location information of the hot spot marketing area. It should be noted that the hot spot marketing area here includes the entered hot spot marketing area and the hot spot marketing area identified by the regional dynamic calculation submodule, which are edited, merged, deleted and stored.

[0044] In this embodiment, the regional dynamic calculation submodule is used to identify high financial fraud risk areas and hot marketing areas according to the regional dynamic calculation strategy.

[0045] In this embodiment, the regional dynamic calculation submodule includes: a high financial fraud risk area calculation submodule, which is used to calculate the area within the first preset regional location radius of a certain defaulting customer as a high financial fraud risk area based on previous marketing loan performance information, if there are multiple other defaulting customers exceeding the first customer quantity threshold within the first preset regional location radius of the defaulting customer, then the area within the first preset regional location radius of the defaulting customer will be used as a high financial fraud risk area; a hot marketing area calculation submodule, which is used to calculate the area within the second preset regional location radius of a certain customer as a hot marketing area based on previous marketing loan performance information, if there are multiple other loan customers exceeding the second customer quantity threshold within the second preset regional location radius of the customer.

[0046] In this embodiment, the identification process of high financial fraud risk areas, for example, through previous marketing loan performance information, if there are more than 3 delinquent users within a 1,000-meter radius of the regional location of a certain delinquent customer, the area will be marked as a high financial fraud risk area.

[0047] In this embodiment, for the identification process of hot marketing areas, for example, through past marketing loan performance information, if there are more than 5 loan customers within a 3,000-meter radius of a certain customer's regional location, the area will be marked as a hot marketing area.

[0048] In this embodiment, the customer information management module is used to manage customer information and, according to a preset customer allocation strategy, allocate customer visiting tasks to marketing personnel in the corresponding partition and generate customer visiting tasks for the corresponding marketing personnel.

[0049] In this embodiment, the customer information management module includes: a customer information management submodule and a customer allocation submodule.

[0050] In this embodiment, the customer information management submodule is used to enter, edit, merge, delete and store customer information.

[0051] In this embodiment, the customer allocation submodule is used to allocate customer visiting tasks to the marketing personnel in the zone according to the preset customer allocation strategy, wherein an allocation priority order is established based on the number of customer visiting tasks allocated to the marketing personnel on the day and the working years of the marketing personnel, and the customer visiting tasks are allocated to the marketing personnel in the zone according to the allocation priority order to generate customer visiting tasks for the corresponding marketing personnel.

[0052] In this embodiment, for example, there are two marketing personnel, namely marketing personnel a (with 5 years of service) and marketing personnel b (with 3 years of service, and has been assigned 1 customer to visit today), and there are three customers who need marketing in the customer information management submodule, namely customer x, customer y and customer z. The entry time of customer x is earlier than the entry time of customer y, and the entry time of customer y is earlier than the entry time of customer z. Then the customers assigned to the two marketing personnel are: first, marketing personnel a will be assigned customer x, and then marketing personnel a will continue to be assigned customer y (because when marketing personnel are assigned the same customers, they are assigned according to their service years), and finally marketing personnel b is assigned customer z.

[0053] Embodiment 2 This embodiment provides a real-time analysis method for abnormal marketing behavior based on geographic location information on the basis of the above embodiment 1. Figure 7 , applied to the real-time analysis system for abnormal marketing behavior based on geographic location information described in Example 1, the method includes the following steps.

[0054] S1. The trajectory management module collects and records the geographic location information of the marketing personnel in the zone within the preset positioning collection time, and according to the preset customer visit path strategy, performs customer visit path planning analysis for the marketing personnel in the zone who have been assigned customer visit tasks on the day, generates customer path visit routes for the corresponding marketing personnel, and according to the preset geographic location abnormality alarm strategy, collects and records the geographic location information of the marketing personnel in the zone, and performs abnormal alarm processing on the geographic location information of the marketing personnel that does not meet the geographic location abnormality alarm strategy.

[0055] S2. Manage the geographical location information of high financial fraud risk areas and hot marketing areas through the regional information management module, and identify high financial fraud risk areas and hot marketing areas based on regional dynamic calculation strategies.

[0056] S3. Manage customer information through the customer information management module, and assign customer visiting tasks to the marketing personnel in the zone according to the preset customer allocation strategy, and generate customer visiting tasks for the corresponding marketing personnel.

[0057] Embodiment 3 This embodiment further provides an electronic device based on the above-mentioned embodiment 2. Figure 8 , Figure 8 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0058] like Figure 8As shown, the electronic device may include a processing device (such as a central processing unit, a graphics processing unit, etc.), which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) or a program loaded from a storage device into a random access memory (RAM). In the RAM, various programs and data required for the operation of the electronic device are also stored. The processing device, ROM, and RAM are connected to each other through a bus. The input / output (I / O) interface is also connected to the bus.

[0059] Typically, the following devices can be connected to the I / O interface: input devices such as touch screens, touch pads, keyboards, mice, cameras, etc., output devices such as liquid crystal displays (LCDs), speakers, etc., storage devices such as magnetic tapes, hard disks, etc., and communication devices. Communication devices can allow electronic devices to communicate with other devices wirelessly or by wire to exchange data. Figure 8 An electronic device having various devices is shown, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead. Figure 8 Each block shown in the figure may represent one device, or may represent multiple devices as required.

[0060] In particular, according to some embodiments of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, some embodiments of the present disclosure include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In some such embodiments, the computer program can be downloaded and installed from a network through a communication device, or installed from a storage device, or installed from a ROM. When the computer program is executed by a processing device, the above-mentioned functions defined in the method of some embodiments of the present disclosure are executed.

[0061] Embodiment 4 Based on the above-mentioned embodiment 2, this embodiment further provides a computer-readable storage medium, which stores a computer program. When the computer program is executed by a processor, the steps of the above-mentioned method are implemented.

[0062] It should be noted that the computer-readable medium in some embodiments of the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In some embodiments of the present disclosure, the computer-readable storage medium may be any tangible medium containing or storing a program, which may be used by or in combination with an instruction execution system, device or device. In some embodiments of the present disclosure, the computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0063] In this embodiment, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperTextTransferProtocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an adhoc peer-to-peer network), as well as any currently known or future developed network.

[0064] The computer-readable medium may be included in the device, or may exist independently without being installed in the electronic device. The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: obtains training data, converts the training data into initial data; determines an initial rule base based on the initial data, and optimizes the parameters of the initial rule base to obtain a target rule base; calculates the rules in the target rule base according to a preset activation weight calculation formula to obtain activation weights; determines abnormal information according to the test data and the activation weights.

[0065] Computer program code for performing the operations of some embodiments of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0066] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0067] The units described in some embodiments of the present disclosure may be implemented by software or hardware. The units described may also be provided in a processor, for example, may be described as: a processor including a data acquisition unit, a rule determination unit, a weight calculation unit, and an anomaly determination unit. The names of these units do not, in some cases, constitute limitations on the units themselves, for example, the data acquisition unit may also be described as a "unit for acquiring training data".

[0068] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, exemplary types of hardware logic components that may be used include, without limitation, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), etc.

[0069] Obviously, it should be understood by those skilled in the art that the above-mentioned various steps of the present invention can be performed in a manner different from the present invention, and the simulation method and experimental equipment include but are not limited to the above description. The above-mentioned various steps of the present invention can be performed in an order different from that here in some cases, and the steps shown or described above can be performed separately. Therefore, the present invention is not limited to any specific combination of hardware and software.

[0070] The above contents are further detailed descriptions of the present invention in combination with specific implementation methods, and it cannot be determined that the specific implementation of the present invention is limited to these descriptions. For ordinary technicians in the technical field to which the present invention belongs, several simple deductions or substitutions can be made without departing from the concept of the present invention, which should be regarded as falling within the protection scope of the present invention.

Claims

1. A real-time analysis system for abnormal marketing behavior based on geographic location information, characterized in that: include: The trajectory management module is used to collect and record the geographic location information of the marketing personnel in the zone within the preset positioning collection time, and according to the preset customer visit path strategy, perform customer visit path planning analysis for the marketing personnel in the zone who have been assigned customer visit tasks on the day, generate customer path visit routes for the corresponding marketing personnel, and according to the preset geographic location abnormality alarm strategy, collect and record the geographic location information of the marketing personnel in the zone, and perform abnormal alarm processing on the geographic location information of the marketing personnel that does not meet the geographic location abnormality alarm strategy; A regional information management module is used to manage the geographical location information of high financial fraud risk areas and hot marketing areas, and to identify high financial fraud risk areas and hot marketing areas based on regional dynamic calculation strategies; The customer information management module is used to manage customer information and, based on the preset customer allocation strategy, to allocate customer visit tasks to the marketing personnel in the zone and generate customer visit tasks for the corresponding marketing personnel.

2. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 1 is characterized in that: The trajectory management module includes: The marketing personnel location reporting submodule is used to collect and record the geographic location information of the marketing personnel in the zone within the preset location collection time; The customer visiting path planning submodule is used to plan the customer visiting paths for the marketing personnel who have been assigned customer visiting tasks on the day in the zone according to the preset customer visiting path strategy, and generate the customer visiting routes for the corresponding marketing personnel; The abnormal reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone according to the preset geographical location abnormal alarm strategy, and perform abnormal alarm processing on the geographical location information of the marketing personnel who do not meet the geographical location abnormal alarm strategy; The administrator submodule is used to receive the first abnormal alarm, the second abnormal alarm, the third abnormal alarm and the fourth abnormal alarm, and to issue abnormal alarms through audio reminders and / or information reminders.

3. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 2 is characterized in that: According to the preset customer visiting path strategy, the customer visiting path planning and analysis is performed on the marketing personnel who have been assigned customer visiting tasks on the day in the zone, and the customer visiting route of the corresponding marketing personnel is generated, including: Based on the customer's information, establish a priority order for visiting routes targeting the customer's information; Among them, the customer's information includes the customer's asset information, qualification information, debt information, previous marketing loan performance information, loan willingness information and location information, and a visiting route priority order is established for the customer's asset information, qualification information, debt information, previous marketing loan performance information and loan willingness information. According to the visiting route priority order, a customer visiting route planning and analysis is performed for the marketing personnel who have been assigned customer visiting tasks on the day in the zone, and a customer path visiting route is generated for the corresponding marketing personnel.

4. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 2 is characterized in that: The abnormal reporting alarm submodule includes: The first location abnormality reporting alarm submodule is used to trigger a first abnormality alarm if the geographic location information of the marketing personnel in the zone is not collected and recorded within the preset first trigger time, and the first trigger time is greater than the location collection time, and the first abnormality alarm is sent to the administrator submodule; The second location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone in which they are located in a high financial fraud area within a preset second trigger time. If the second trigger time is greater than the positioning collection time, a second abnormal alarm is triggered and the second abnormal alarm is sent to the administrator submodule; The third location abnormality reporting alarm submodule is used to collect and record the geographical location information of the marketing personnel in the zone in which they are located in the non-hotspot marketing area within the preset third trigger time. If the third trigger time is greater than the positioning collection time, the third abnormal alarm is triggered and the third abnormal alarm is sent to the administrator submodule; The fourth location abnormality reporting alarm sub-module is used to collect and record the geographic location information of the marketing personnel in the zone within the preset fourth trigger time, which does not coincide with the location information of the corresponding assigned customers. If the fourth trigger time is greater than the positioning collection time, the fourth abnormal alarm is triggered and sent to the administrator sub-module.

5. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 1 is characterized in that: The regional information management module includes: The high financial fraud risk area management submodule is used to enter, edit, merge, delete and store the geographical location information of high financial fraud risk areas; Hotspot marketing area management submodule is used to enter, edit, merge, delete and store the geographical location information of hotspot marketing areas; The regional dynamic calculation submodule is used to identify high financial fraud risk areas and hot marketing areas based on regional dynamic calculation strategies.

6. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 5 is characterized in that: The regional dynamic calculation submodule includes: A high financial fraud risk area calculation submodule is used to calculate the area within the first preset area location radius of a certain defaulting customer as a high financial fraud risk area based on past marketing loan performance information, if there are multiple other defaulting customers exceeding a first customer quantity threshold within the first preset area location radius of the defaulting customer; The hot marketing area calculation submodule is used to calculate the hot marketing area based on the previous marketing loan performance information. If there are multiple other loan customers exceeding the second customer number threshold within the second preset area location radius of a certain customer, the area within the second preset area location radius of the customer will be used as the hot marketing area.

7. The real-time analysis system for abnormal marketing behavior based on geographic location information according to claim 1 is characterized in that: The customer information management module includes: The customer information management submodule is used to enter, edit, merge, delete and store customer information; The customer allocation submodule is used to allocate customer visiting tasks to the marketing personnel in the zone according to the preset customer allocation strategy. It establishes the allocation priority order based on the number of customer visiting tasks allocated to the marketing personnel on the day and the working years of the marketing personnel. The customer visiting tasks are allocated to the marketing personnel in the zone according to the allocation priority order, and the customer visiting tasks for the corresponding marketing personnel are generated.

8. A real-time analysis method for abnormal marketing behavior based on geographic location information, characterized in that: include: The trajectory management module collects and records the geographic location information of the marketing personnel in the zone within the preset positioning collection time, and according to the preset customer visit path strategy, performs customer visit path planning analysis for the marketing personnel in the zone who have been assigned customer visit tasks on the day, generates customer path visit routes for the corresponding marketing personnel, and collects and records the geographic location information of the marketing personnel in the zone according to the preset geographic location abnormality alarm strategy, and performs abnormal alarm processing on the geographic location information of the marketing personnel that does not meet the geographic location abnormality alarm strategy; The regional information management module manages the geographical location information of high-risk financial fraud areas and hot marketing areas, and identifies high-risk financial fraud areas and hot marketing areas based on regional dynamic calculation strategies; The customer information is managed through the customer information management module, and customer visit tasks are assigned to the marketing personnel in the zone according to the preset customer allocation strategy, generating customer visit tasks for the corresponding marketing personnel.

9. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: When the processor executes the computer program, the steps of the method as claimed in claim 8 are implemented.

10. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the steps of the method as claimed in claim 8 are implemented.

Images