A commodity promotion system and method

Abstract

The present invention provides a commodity promotion system and method. The commodity promotion system includes: a commodity analysis module for identifying and analyzing target commodities; an activity confirmation module for obtaining the activity plan of the target commodities; a promotion creation module for creating main promotion information through promotion creation based on the basic commodity information and commodity activity information in combination with the main promotion method, and pushing it by a push and publicity module. At the same time, a re-push request is obtained, and then the promotion creation module obtains re-promotion information through fission for the main promotion information according to the re-push request, and the push and publicity module pushes the re-promotion information. The present invention realizes the intelligent promotion of commodities in an automated manner. By adopting the fission method, not only can main promotion be carried out, but also re-promotion can be carried out, enabling more people to know about the commodities, enhancing the influence of commodity promotion. At the same time, the promotion combines commodity activities to publicize the commodities together, enabling the promotion information to attract more customers to conduct commodity transactions, increasing commodity sales volume, and enhancing the brand value of the commodities.

Description

Technical Field

[0001] The present invention relates to the technical field of information promotion, and particularly relates to a commodity promotion system and method. Background Art

[0002] Product promotion refers to a stage that an enterprise product (service) goes through after it is launched into the market. It is one of the services of network marketing. With the continuous development and popularization of the Internet and mobile communication networks, more and more commodities improve their popularity through promotion, attract more customers, thereby promoting commodity transactions and increasing the commodity value of the target commodity.

[0003] Currently, the promotion methods of commodities are relatively limited, with poor attraction to customers and unable to conduct better commodity publicity. Therefore, the present invention proposes a commodity promotion system and method to achieve intelligent promotion of commodities in an automated manner. It adopts a fission method so that not only can main promotion be carried out, but also secondary promotion can be carried out, enabling more people to know about the commodity, enhancing the influence of commodity promotion. At the same time, it combines commodity activities to publicize the commodity together, enabling the promotion information to attract more customers to conduct commodity transactions, increasing commodity sales, and enhancing the brand value of the commodity. Summary of the Invention

[0004] The purpose of the present invention is to provide a commodity promotion system and method to solve the problems raised in the above background art.

[0005] To achieve the above purpose, the present invention provides the following technical solution: A commodity promotion system, comprising: a commodity analysis module, an activity confirmation module, a promotion creation module, and a push and publicity module;

[0006] The commodity analysis module is used to identify and analyze the target commodity to obtain the basic commodity information;

[0007] The activity confirmation module is used to obtain the activity plan of the target commodity to obtain the commodity activity information;

[0008] The promotion creation module is used to determine the main promotion method, create a promotion according to the basic commodity information and the commodity activity information in combination with the main promotion method to obtain the main promotion information, and after the push and publicity module obtains a secondary push request, perform fission on the main promotion information according to the secondary push request to obtain the secondary promotion information;

[0009] The push and publicity module is used to obtain the secondary push request and simultaneously push the main promotion information and the secondary promotion information.

[0010] Preferably, the commodity analysis module includes: a commodity identification unit, a first collection unit, and a second collection unit;

[0011] The commodity identification unit is used to determine the target commodity;

[0012] The first collection unit is configured to use an information collection device to obtain information about a target product, thereby obtaining first product collection information;

[0013] The second collection unit is configured to obtain attribute information of the target product, thereby obtaining second product collection information.

[0014] Preferably, when the activity confirmation module obtains the activity plan of the target product, it imports the activity plan and analyzes the activity plan, including:

[0015] Preliminarily analyze the activity plan to determine whether the activity plan includes the target product, thereby obtaining a preliminary analysis and judgment result;

[0016] According to the preliminary analysis and judgment result, analyze, screen, and give a reminder for the activity plan. When the preliminary analysis and judgment result does not include the target product, give a reminder for abnormal import of the activity plan; when the preliminary analysis and judgment result includes the target product, analyze the information associated with the target product in the activity plan according to the target product, and screen out the associated information to obtain an analysis and screening result;

[0017] Extract key information from the analysis and screening result to obtain product activity information.

[0018] Preferably, the promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit, and a promotion fission unit;

[0019] The first determination unit is configured to determine the main promotion method;

[0020] The second determination unit is configured to receive a reposting request and determine the reposting promotion method;

[0021] The promotion creation unit is configured to create a promotion according to the basic product information and the product activity information in accordance with the main promotion method, thereby obtaining main promotion information;

[0022] The promotion fission unit is configured to perform fission based on the main promotion information in combination with the reposting promotion method, thereby obtaining reposting promotion information.

[0023] Preferably, when the second determination unit determines the reposting promotion method, it includes:

[0024] Receive the reposting request in real time to obtain the reposting request;

[0025] Parse the received reposting request to obtain reposting requirement information;

[0026] Analyze whether there is an unreasonable requirement in the reposting requirement information to determine a reasonable analysis result;

[0027] Provide feedback to the push promotion module based on the reasonable analysis results; when there are unreasonable requirements in the reposting demand information, generate feedback information for the reposting request based on the unreasonable requirements, and feedback the feedback information of the reposting request to the push promotion module; when there are no unreasonable requirements in the reposting demand information, authorize and approve the reposting request.

[0028] Preferably, the promotion creation unit creates promotions according to the main promotion method based on the basic product information and product activity information, including:

[0029] Determine the promotion format according to the main promotion method, generate a promotion framework according to the promotion format, and obtain the main promotion framework;

[0030] Fill in the content in the main promotion framework according to the basic product information and product activity information to obtain the initial main promotion information;

[0031] Extract the characteristics of the basic product information to obtain product feature information, and at the same time conduct key analysis on the product activity information to determine the key points of the product activity;

[0032] Fine-tune the initial main promotion information according to the product feature information and the key points of the product activity to obtain the final main promotion information.

[0033] Preferably, the promotion fission unit conducts fission based on the main promotion information in combination with the reposting promotion method, including:

[0034] Analyze whether the reposting promotion method is consistent with the main promotion method to obtain the first analysis result;

[0035] When the first analysis result is that the reposting promotion method is consistent with the main promotion method, further analyze whether there are additional requirements in the reposting request. If there are no additional requirements in the reposting request, directly fission the main promotion information to obtain the reposting promotion information. If there are additional requirements in the reposting request, adjust the main promotion information according to the additional requirements to obtain the reposting promotion information;

[0036] When the first analysis result is that the reposting promotion method is inconsistent with the main promotion method, determine the promotion format according to the reposting promotion method, generate a promotion framework according to the promotion format, and obtain the reposting promotion framework. Then fill in the content in the reposting promotion framework according to the main promotion information to obtain the initial reposting promotion information. At the same time, analyze whether there are additional requirements in the reposting request. If there are no additional requirements in the reposting request, the initial reposting promotion information is the final reposting promotion information. If there are additional requirements in the reposting request, adjust the initial reposting promotion information according to the additional requirements to obtain the final reposting promotion information.

[0037] Preferably, the promotion creation module further includes: an audit and correction unit. When the promotion creation unit obtains the main promotion information and the promotion fission unit obtains the transferred promotion information, the audit and correction unit audits the main promotion information and / or the transferred promotion information, analyzes and determines whether there is information that needs to be adjusted in the main promotion information and / or the transferred promotion information, obtains a second analysis result, and corrects the main promotion information and / or the transferred promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected transferred promotion information.

[0038] Preferably, the push and publicity module includes: a request acquisition unit and a target push unit;

[0039] The request acquisition unit is used to obtain the transferred push requirement, determine the transferred push method, and obtain a transferred push request;

[0040] The target push unit is used to determine the target push position for the main promotion information or the transferred promotion information, and send the main promotion information or the transferred promotion information to the target push position for pushing.

[0041] A commodity promotion method includes:

[0042] Identify and analyze the target commodity to obtain the basic commodity information;

[0043] Obtain the activity plan of the target commodity to obtain the commodity activity information;

[0044] Determine the main promotion method, and perform promotion creation according to the basic commodity information and the commodity activity information in combination with the main promotion method to obtain the main promotion information;

[0045] Push the main promotion information, and at the same time obtain a transferred push request;

[0046] Perform fission on the main promotion information according to the transferred push request to obtain the transferred promotion information;

[0047] Push the transferred promotion information.

[0048] The present invention realizes the intelligent promotion of commodities in an automated manner, enabling more people to understand the target commodity. It also adopts a fission method, enabling not only main promotion but also transferred promotion, expanding the dissemination performance of commodity promotion, enabling more people to know about the commodity, improving the influence of commodity promotion. At the same time, in commodity promotion, not only the commodity is introduced, but also the commodity activities are combined to promote the commodity together, enabling the promotion information to attract more customers to conduct commodity transactions, increasing commodity sales, and enhancing the brand value of the commodity.

[0049] Other features and advantages of the present invention will be set forth in the following description, and in part will be obvious from the description, or may be learned by practice of the present invention. The objectives and other advantages of the present invention may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

[0050] The technical solution of the present invention will be further described in detail below with reference to the drawings and embodiments. Brief Description of the Drawings

[0051] The drawings are used to provide a further understanding of the present invention, and constitute a part of the specification. Together with the embodiments of the present invention, they are used to explain the present invention, but do not constitute a limitation to the present invention. In the drawings:

[0052] Figure 1 It is a schematic diagram of the product promotion system described in the present invention;

[0053] Figure 2 It is a schematic diagram of the product analysis module in the product promotion system described in the present invention;

[0054] Figure 3 It is a schematic diagram of the steps of the activity confirmation module in the product promotion system described in the present invention;

[0055] Figure 4 It is a schematic diagram of one type of promotion creation module in the product promotion system described in the present invention;

[0056] Figure 5 It is another schematic diagram of the promotion creation module in the product promotion system described in the present invention;

[0057] Figure 6 It is a schematic diagram of the push promotion module in the product promotion system described in the present invention;

[0058] Figure 7 It is a schematic diagram of the steps of the product promotion method described in the present invention. Detailed Embodiments

[0059] The preferred embodiments of the present invention will be described below with reference to the drawings. It should be understood that the preferred embodiments described herein are only for the purpose of illustrating and explaining the present invention, and are not intended to limit the present invention.

[0060] As Figure 1 shown, an embodiment of the present invention provides a product promotion system, including: a product analysis module, an activity confirmation module, a promotion creation module, and a push promotion module;

[0061] The product analysis module is used to identify and analyze the target product to obtain the basic information of the product;

[0062] The activity confirmation module is used to obtain the activity plan of the target product to obtain product activity information;

[0063] The promotion creation module is used to determine the main promotion method, perform promotion creation based on the product basic information and product activity information in combination with the main promotion method to obtain main promotion information, and after the push and publicity module obtains a re-push request, perform fission on the main promotion information according to the re-push request to obtain re-promotion information;

[0064] The push and publicity module is used to obtain a re-push request and perform push on both the main promotion information and the re-promotion information.

[0065] In the above technical solution, the product analysis module and the activity confirmation module are respectively connected to the promotion creation module, and the promotion creation module is bidirectionally connected to the push and publicity module.

[0066] In the above technical solution, the promotion methods include: official account promotion, advertising space placement promotion, text message promotion, voice broadcast promotion, etc. The main promotion method is generally official account promotion, and the main promotion method can also be limited to other promotion methods according to the actual situation.

[0067] In the above technical solution, the re-push request includes: the promotion method of re-push, the re-push object, etc.

[0068] The above technical solution realizes the intelligent promotion of commodities, enabling more people to understand the target commodities. It also adopts a fission method, which not only enables the promotion of commodities, making more people aware of the commodities and improving the popularity of the commodities, but also enables secondary promotion, expanding the dissemination performance of commodity promotion, making more people aware of the commodities, and enhancing the influence of commodity promotion. At the same time, in commodity promotion, not only the commodities are introduced, but also commodity activities are combined to promote the commodities together, enabling the promotion information to attract more customers to conduct commodity transactions, increasing commodity sales, and enhancing the brand value of the commodities. Through the commodity analysis module, the intelligent identification and analysis of the target commodity are realized, enabling the rapid acquisition of comprehensive basic information of the commodity, providing guarantee for the promotion creation of the promotion creation module, ensuring that the promotion information can reflect the characteristics of the commodity, and enabling people to better understand the target commodity through commodity promotion; through the activity confirmation module, the commodity activity information of the target commodity can be obtained, and the commodity activities can be intuitively reflected in the promotion information by using the commodity activity information, thereby enhancing the attraction of the promotion information to people, enabling more customers to conduct commodity transactions for the target commodity, and increasing the sales volume of the commodity; through the promotion creation module, the promotion creation can be automated, realizing the intelligent creation of commodity promotion, saving the creation time of commodity promotion, enabling the efficient acquisition of promotion information, and effectively saving the human consumption in commodity promotion creation; through the push and publicity module, the secondary promotion request is obtained, enabling secondary promotion during the main promotion, enhancing the influence of commodity promotion. Moreover, after the push and publicity module obtains the secondary promotion request, the promotion creation module performs fission on the main promotion information according to the secondary promotion request, enabling the secondary promotion information to meet the secondary promotion requirements while ensuring the original characteristics of commodity promotion, eliminating the limitations of the promotion method, enabling commodity promotion not to be limited to the current main promotion method, but also to be fissioned into secondary promotion information in other promotion methods, enhancing the influence of commodity promotion, and improving the publicity effect of commodity promotion on the target commodity.

[0069] As Figure 2 shown, in an embodiment provided by the present invention, the commodity analysis module includes: a commodity identification unit, a first acquisition unit, and a second acquisition unit;

[0070] The commodity identification unit is used to determine the target commodity;

[0071] The first acquisition unit is used to obtain information about the target commodity by using an information acquisition device to obtain the first acquisition information of the commodity;

[0072] The second acquisition unit is used to obtain the attribute information of the target commodity to obtain the second acquisition information of the commodity.

[0073] In the above technical solution, after the commodity identification unit confirms the target commodity, the first acquisition unit and the second acquisition unit respectively obtain the first acquisition information of the commodity and the second acquisition information of the commodity.

[0074] In the above technical solution, the basic commodity information includes: first collected information and second collected information. The first collected information refers to the appearance information of the target commodity, including: appearance image, shape, color, size, weight, etc., and the second collected information includes: commodity material, function, applicable object, etc.

[0075] In the above technical solution, after obtaining the first collected information of the commodity, the first collection unit also performs verification and screening on the first collected information of the commodity, including:

[0076] Conduct an association analysis on the first collected information of the commodity according to the target commodity to obtain the association analysis result of the first collected information of the commodity;

[0077] Conduct an importance analysis on the first collected information of the commodity to determine the importance analysis result of the first collected information of the commodity;

[0078] Combine the association analysis result of the first collected information of the commodity with the importance analysis result of the first collected information of the commodity to conduct a verification and evaluation on the first collected information of the commodity to obtain verification and evaluation data;

[0079] Screen the first collected information of the commodity according to the verification and evaluation data to obtain the final first collected information of the commodity.

[0080] In the above technical solution, when the second collection unit obtains the attribute information of the target commodity, it can directly import the attribute information for the target commodity, or input the attribute information of the target commodity by means of input collection.

[0081] The above technical solution realizes a comprehensive analysis of the target commodity through the commodity analysis module, quickly obtains the basic commodity information, provides guarantee for the promotion creation of the promotion creation module, and ensures that the promotion information can reflect the characteristics of the commodity. The target commodity for promotion is locked through the commodity identification unit to avoid errors in commodity promotion caused by commodity confusion in the commodity promotion system. The first collection unit uses an information collection device to collect information for the target commodity, which can not only efficiently obtain the first collected information of the commodity, but also ensure the accuracy of the first collected information of the commodity. Through the second collection unit, the attribute information of the target commodity can be obtained, so that the basic commodity information contains both the appearance information of the target commodity and the attribute information of the target commodity, thereby enabling the promotion information to better display the target commodity, enabling the commodity promotion to better introduce the target commodity, and enabling more people to understand the target commodity.

[0082] As Figure 3 shown, in an embodiment provided by the present invention, when the activity confirmation module obtains the activity plan of the target commodity, it imports the activity plan and analyzes the activity plan, including:

[0083] S1. Initially analyze the activity plan to determine whether the activity plan includes the target product, and obtain the initial analysis and judgment result;

[0084] S2. Analyze, screen, and give reminders for the activity plan according to the initial analysis and judgment result. When the initial analysis and judgment result does not include the target product, give a reminder for abnormal import of the activity plan; when the initial analysis and judgment result includes the target product, analyze the information related to the target product in the activity plan according to the target product, and screen out the relevant information to obtain the analysis and screening result;

[0085] S3. Extract key information from the analysis and screening result to obtain product activity information.

[0086] In the above technical solution, the key information refers to the key information of product activities, such as: product promotion information, product bundled sales information, full reduction information without product restrictions, etc.

[0087] After the activity confirmation module imports the activity plan in the above technical solution, it can timely confirm whether the activity plan includes the target product through the initial analysis of the activity plan, avoiding wasting time on ineffective analysis of the activity plan. Moreover, when the target product is not included, it can improve the vigilance of relevant personnel by giving a reminder for abnormal import of the activity plan, enabling relevant personnel to timely adjust the imported activity plan. By analyzing, screening, and extracting key information from the activity plan, it can reduce the redundancy of irrelevant information in the product activity information and provide convenience for the promotion creation of the promotion creation module.

[0088] As Figure 4 shown, in an embodiment provided by the present invention, the promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit, and a promotion fission unit;

[0089] The first determination unit is used to determine the main promotion method;

[0090] The second determination unit is used to receive the re - promotion request and determine the re - promotion method;

[0091] The promotion creation unit is used to perform promotion creation according to the product basic information and the product activity information in accordance with the main promotion method to obtain the main promotion information;

[0092] The promotion fission unit is used to perform fission based on the main promotion information in combination with the re - promotion method to obtain the re - promotion information.

[0093] In the above technical solution, the first determination unit is connected to the promotion creation unit, and the promotion fission unit is connected to both the second determination unit and the promotion creation unit.

[0094] In the above technical solution, when performing fission based on the main promotion information in combination with the re-promotion method, the re-promotion information is obtained based on the main promotion information.

[0095] Through the promotion creation unit, the above technical solution can create promotions according to the main promotion method, which can not only meet the requirements of the main promotion method, but also quickly obtain the main promotion information, improving the determination efficiency of the main promotion information; through the promotion fission unit, the response to the re-promotion request is realized, so that the re-promotion information can be fissioned based on the main promotion information, ensuring the consistency of the main information of the main promotion information and the re-promotion information.

[0096] In an embodiment provided by the present invention, when the second determination unit determines the re-promotion method, it includes:

[0097] Receiving the re-promotion request in real time to obtain the re-promotion request;

[0098] Parsing the received re-promotion request to obtain the re-promotion demand information;

[0099] Analyzing whether there is an unreasonable demand in the re-promotion demand information to determine a reasonable analysis result;

[0100] Giving feedback to the push and publicity module according to the reasonable analysis result; when there is an unreasonable demand in the re-promotion demand information, generating a feedback message for the re-promotion request based on the unreasonable demand and feeding back the feedback message of the re-promotion request to the push and publicity module; when there is no unreasonable demand in the re-promotion demand information, authorizing and approving the re-promotion request.

[0101] In the above technical solution, the unreasonable demand refers to a demand that does not match the re-promotion method. For example, an additional demand for adding an animation in voice playback promotion, an additional demand for adding an animation in text message promotion, and so on.

[0102] In the above technical solution, when authorizing and approving the re-promotion request, it includes: determining the re-promotion method according to the re-promotion request; performing a preliminary verification on the re-promotion method to determine whether the re-promotion method is within the allowable range to obtain a preliminary verification result; when the preliminary verification result is that the re-promotion method is not within the allowable range, giving a re-promotion method error prompt for the re-promotion request, and when the preliminary verification result is that the re-promotion method is within the allowable range, performing identification information configuration for the re-promotion request, determining the identification information of the re-promotion request, and giving feedback on the identification information based on the re-promotion request, so that when the push and publicity module pushes the re-promotion information, target pushing is performed based on the identification information.

[0103] The above technical solution analyzes whether there are unreasonable requirements in the re-promotion demand information, enabling the person making the re-promotion request to be aware in a timely manner when there are unreasonable requirements in the re-promotion request, avoiding the situation where the re-promotion information does not meet the requirements due to unreasonable requirements in the re-promotion demand information, which brings a bad experience to relevant personnel, and being able to know the reasons through the feedback information when there are unreasonable requirements in the re-promotion request, thus avoiding misunderstandings.

[0104] In an embodiment provided by the present invention, the promotion creation unit creates a promotion according to the main promotion method based on the basic product information and the product activity information, including:

[0105] Determine the promotion format according to the main promotion method, and generate a promotion framework according to the promotion format to obtain the main promotion framework;

[0106] Fill in the content in the main promotion framework according to the basic product information and the product activity information to obtain the initial main promotion information;

[0107] Extract the characteristics of the basic product information to obtain the product feature information, and at the same time conduct key analysis on the product activity information to determine the key points of the product activity;

[0108] Fine-tune the initial main promotion information according to the product feature information and the key points of the product activity to obtain the final main promotion information.

[0109] In the above technical solution, the fine-tuning refers to the adjustment in the form presentation, such as highlighting, rendering and marking, etc.

[0110] In the above technical solution, different promotion methods pre-build the basic promotion architecture. When generating the promotion framework according to the promotion format, the corresponding promotion framework can be obtained by matching the promotion architecture according to the promotion format.

[0111] The above technical solution generates a promotion framework according to the promotion format, enabling the determination of the framework according to the main promotion method, and then directly filling in the content according to the basic product information and the product activity information, so as to obtain the initial main promotion information in a short time, improving the efficiency of promotion creation. Moreover, by fine-tuning the initial main promotion information according to the product feature information and the key points of the product activity, the final main promotion information can better present the product feature information and the key points of the product activity, so that the final main promotion information can better promote the target product and attract the attention of customers, improving the quality of product promotion.

[0112] In an embodiment provided by the present invention, the promotion fission unit fissions based on the main promotion information in combination with the re-promotion method, including:

[0113] Analyze whether the re-promotion method is consistent with the main promotion method to obtain the first analysis result;

[0114] When the first analysis result shows that the redirected promotion method is the same as the main promotion method, further analyze whether there are additional requirements in the redirect request. If there are no additional requirements in the redirect request, directly obtain the redirected promotion information by splitting the main promotion information. If there are additional requirements in the redirect request, adjust the main promotion information according to the additional requirements to obtain the redirected promotion information;

[0115] When the first analysis result shows that the redirected promotion method is different from the main promotion method, determine the promotion format according to the redirected promotion method, generate a promotion framework according to the promotion format to obtain the redirected promotion framework, and then fill the content of the redirected promotion framework according to the main promotion information to obtain the initial redirected promotion information. At the same time, analyze whether there are additional requirements in the redirect request. If there are no additional requirements in the redirect request, the initial redirected promotion information is the final redirected promotion information. If there are additional requirements in the redirect request, adjust the initial redirected promotion information according to the additional requirements to obtain the final redirected promotion information.

[0116] In the above technical solution, the additional requirements can be color change adjustment, or partial content screening change adjustment, or other change adjustments.

[0117] In the above technical solution, when the first analysis result shows that the redirected promotion method is different from the main promotion method,

[0118] The above technical solution performs different splitting processes in combination with whether the redirected promotion method is the same as the main promotion method, quickly obtains the redirected promotion information according to the actual situation, and also adjusts the main promotion information according to the additional requirements to ensure that the final redirected promotion information highly matches the redirect request, improve the response satisfaction of the redirect request, enable people to better conduct redirected promotion, and thus improve the influence of commodity promotion.

[0119] As Figure 5 shown, in an embodiment provided by the present invention, the promotion creation module further includes: an audit and correction unit. When the promotion creation unit obtains the main promotion information and the promotion splitting unit obtains the redirected promotion information, the audit and correction unit audits the main promotion information and / or the redirected promotion information, analyzes and judges whether there is information that needs to be adjusted in the main promotion information and / or the redirected promotion information to obtain a second analysis result, and corrects the main promotion information and / or the redirected promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected redirected promotion information.

[0120] In the above technical solution, when analyzing and judging whether there is information that needs to be adjusted in the main promotion information and / or the redirected promotion information, determine whether there are errors in the main promotion information and / or the redirected promotion information, analyze the overall effect of the main promotion information and / or the redirected promotion information, and so on.

[0121] In the above technical solution, the review and correction unit also verifies the main promotion information and / or the transferred promotion information, including: obtaining the target mode specification standard according to the main promotion mode and / or the transferred promotion mode; verifying the main promotion information and / or the transferred promotion information according to the target mode specification standard, determining whether there is information in the main promotion information and / or the transferred promotion information that does not conform to the target mode specification standard, and when there is information in the main promotion information and / or the transferred promotion information that does not conform to the target mode specification standard, locking the position of the information that does not conform to the target mode specification standard in the main promotion information and / or the transferred promotion information, determining the target position, and performing intelligent revision based on the target position combined with the target mode specification standard to obtain the revised main promotion information and / or the transferred promotion information. Then, the revised main promotion information and / or the transferred promotion information are verified again according to the target mode specification standard. If the verification passes, the revised main promotion information and / or the transferred promotion information are sent to the push and publicity module. If the verification fails, a request for manual assistance revision is made, and at the same time, a manual revision prompt is combined with the target mode specification standard, so that the manual makes a re-revision for the target position and re-verifies after the re-revision until the verification passes.

[0122] The above technical solution ensures the correctness of the promotion information and / or the transferred promotion information through the review and correction unit, and also guarantees the overall efficiency of the promotion information and / or the transferred promotion information, so that when promoting and publicizing according to the promotion information and / or the transferred promotion information, a good feeling can be given to people, and further the promotion can attract more people's attention to the target commodity.

[0123] As Figure 6 shown, in an embodiment provided by the present invention, the push and publicity module includes: a request acquisition unit and a target push unit;

[0124] The request acquisition unit is used to obtain the transfer push requirement, determine the transfer push mode, and obtain the transfer push request;

[0125] The target push unit is used to determine the target push position for the main promotion information or the transferred promotion information, and send the main promotion information or the transferred promotion information to the target push position for pushing.

[0126] In the above technical solution, the target push position is determined according to the promotion mode, including: the official account platform, the advertising position placement management platform, the device management center for language playback, etc.

[0127] Through the push and promotion module, the above technical solution can not only push and promote the main promotion information, enabling people to understand the target product, improving the effect of product promotion, but also obtain a reposting request through the request acquisition unit, repost the main promotion information, enabling more people to understand the target product, enhancing the influence of product promotion, attracting more customers, promoting the transaction of the target product, and thus increasing the product value of the target product.

[0128] As Figure 7 shown, an embodiment of the present invention provides a method for promoting a product, including:

[0129] Step 1: Identify and analyze the target product to obtain the basic product information;

[0130] Step 2: Obtain the activity plan of the target product to obtain the product activity information;

[0131] Step 3: Determine the main promotion method, and create a promotion based on the combination of the basic product information and the product activity information and the main promotion method to obtain the main promotion information;

[0132] Step 4: Push the main promotion information and obtain a reposting request at the same time;

[0133] Step 5: Perform fission on the main promotion information according to the reposting request to obtain the reposted promotion information;

[0134] Step 6: Push the reposted promotion information.

[0135] The above technical solution realizes the intelligent promotion of products. It can not only promote the product, enabling more people to know about the product and improving the popularity of the product, but also promote the product in combination with the product activities, enabling the promotion information to attract more customers, promoting product transactions, and increasing the product value of the target product. Through the intelligent identification and analysis of the target product, comprehensive basic product information can be quickly obtained, providing guarantee for promotion creation and ensuring that the promotion information can reflect the characteristics of the product; by obtaining the product activity information of the target product and using the product activity information, the product activities can be intuitively reflected in the promotion information, thus enhancing the attractiveness of the promotion information to people, enabling more customers to conduct product transactions, and increasing the sales volume of the product; it can automatically create promotions, improving the creation efficiency of promotion information. By obtaining the reposting request, reposting can be carried out during the main promotion, enhancing the influence of product promotion. Moreover, after obtaining the reposting request, by performing fission on the main promotion information according to the reposting request, the reposted promotion information meets the reposting requirements, not only limited to the current main promotion method, but also can be fissioned into reposted promotion information in other promotion methods, thereby eliminating the limitations of product promotion and promoting to more people, improving the publicity effect of product promotion.

[0136] Those skilled in the art should understand that the first and second in the present invention only refer to different application stages.

[0137] After considering the specification and practicing the disclosure herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include well-known knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and examples are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0138] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A product promotion system, characterized in that, The commodity promotion system includes: a commodity analysis module, an activity confirmation module, a promotion creation module, and a push promotion module; The commodity analysis module is used to identify and analyze target commodities to obtain basic commodity information; the basic commodity information includes: first collection information and second collection information. The first collection information refers to the appearance information of the target commodity, and the second collection information refers to the attribute information of the target commodity; The activity confirmation module is used to obtain the activity plan of the target commodity to obtain commodity activity information; The promotion creation module is used to determine the main promotion method, perform promotion creation according to the basic commodity information and commodity activity information in combination with the main promotion method to obtain main promotion information, and perform fission on the main promotion information according to the re-push request after the push promotion module obtains the re-push request to obtain re-push promotion information; The push promotion module is used to obtain the re-push request and push the main promotion information and the re-push promotion information at the same time; The promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit, and a promotion fission unit; the promotion creation unit performs promotion creation according to the basic commodity information and commodity activity information according to the main promotion method, including: Determine the promotion format according to the main promotion method and generate a promotion framework according to the promotion format to obtain the main promotion framework; Fill in the content in the main promotion framework according to the basic commodity information and commodity activity information to obtain the initial main promotion information; Extract the characteristics of the basic commodity information to obtain commodity characteristic information, and at the same time conduct key analysis on the commodity activity information to determine the key points of the commodity activity; Make fine adjustments to the initial main promotion information according to the commodity characteristic information and the key points of the commodity activity to obtain the final main promotion information.

2. The product promotion system according to claim 1, wherein The commodity analysis module includes: a commodity identification unit, a first collection unit, and a second collection unit; The commodity identification unit is used to determine the target commodity; The first collection unit is used to use an information collection device to obtain information about the target commodity to obtain the first collection information of the commodity; The second collection unit is used to obtain the attribute information of the target commodity to obtain the second collection information of the commodity.

3. The product promotion system according to claim 1, wherein When the activity confirmation module obtains the activity plan of the target commodity, it imports the activity plan and analyzes the activity plan, including: Preliminarily analyze the activity plan to judge whether the activity plan includes the target commodity to obtain the preliminary analysis and judgment result; Analyze, screen, and remind the activity plan according to the preliminary analysis and judgment result. When the preliminary analysis and judgment result does not include the target commodity, remind of abnormal import of the activity plan; when the preliminary analysis and judgment result includes the target commodity, analyze the information associated with the target commodity in the activity plan according to the target commodity and screen out the associated information to obtain the analysis and screening result; Extract key information from the analysis and screening result to obtain commodity activity information.

4. The product promotion system according to claim 1, characterized in that The first determination unit is used to determine the main promotion method; The second determination unit is used to receive the re-push request and determine the re-push promotion method; The promotion creation unit is used to perform promotion creation according to the basic commodity information and commodity activity information according to the main promotion method to obtain the main promotion information; The promotion fission unit is used to perform fission based on the main promotion information in combination with the referral promotion method to obtain referral promotion information.

5. The commodity promotion system according to claim 4, characterized in that When determining the referral promotion method, the second determination unit includes: Receiving a referral request in real time to obtain the referral request; Parsing the received referral request to obtain referral requirement information; Analyzing whether there are unreasonable requirements in the referral requirement information to determine a reasonable analysis result; Providing feedback to the push and promotion module according to the reasonable analysis result; when there are unreasonable requirements in the referral requirement information, generating feedback information for the referral request based on the unreasonable requirements and feeding back the feedback information for the referral request to the push and promotion module; when there are no unreasonable requirements in the referral requirement information, authorizing and approving the referral request.

6. The merchandise promotion system according to claim 4, wherein The promotion fission unit performs fission based on the main promotion information in combination with the referral promotion method, including: Analyzing whether the referral promotion method is consistent with the main promotion method to obtain a first analysis result; When the first analysis result is that the referral promotion method is consistent with the main promotion method, further analyzing whether there are additional requirements in the referral request. If there are no additional requirements in the referral request, directly fissioning the main promotion information to obtain the referral promotion information. If there are additional requirements in the referral request, adjusting the main promotion information according to the additional requirements to obtain the referral promotion information; When the first analysis result is that the referral promotion method is inconsistent with the main promotion method, determining the promotion format according to the referral promotion method and generating a promotion framework according to the promotion format to obtain the referral promotion framework. Then, filling the content of the referral promotion framework according to the main promotion information to obtain the initial referral promotion information. At the same time, analyzing whether there are additional requirements in the referral request. If there are no additional requirements in the referral request, the initial referral promotion information is the final referral promotion information. If there are additional requirements in the referral request, adjusting the initial referral promotion information according to the additional requirements to obtain the final referral promotion information.

7. The product promotion system according to claim 4, wherein The promotion creation module further includes: an audit and correction unit. When the promotion creation unit obtains the main promotion information and the promotion fission unit obtains the referral promotion information, the audit and correction unit audits the main promotion information and / or the referral promotion information, analyzes and judges whether there is information that needs to be adjusted in the main promotion information and / or the referral promotion information to obtain a second analysis result, and corrects the main promotion information and / or the referral promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected referral promotion information.

8. The product promotion system according to claim 1, wherein The push and promotion module includes: a request acquisition unit and a target push unit; The request acquisition unit is used to obtain referral requirements, determine the referral method, and obtain a referral request; The target push unit is used to determine the target push position for the main promotion information or the referral promotion information and send the main promotion information or the referral promotion information to the target push position for pushing.

9. A product promotion method, characterized in that, The commodity promotion method includes: Identifying and analyzing the target commodity to obtain the basic commodity information; the basic commodity information includes: the first collection information and the second collection information. The first collection information refers to the surface information of the target commodity, and the second collection information refers to the attribute information of the target commodity; Obtaining the activity plan of the target commodity to obtain the commodity activity information; Determine the main promotion method, and perform promotion creation according to the basic product information and product activity information in combination with the main promotion method to obtain the main promotion information; Push the main promotion information, and at the same time obtain the re-promotion request; Perform fission on the main promotion information according to the re-promotion request to obtain the re-promoted information; Push the re-promoted information; Among them, performing promotion creation according to the basic product information and product activity information in combination with the main promotion method includes: Determine the promotion format according to the main promotion method, and generate a promotion framework according to the promotion format to obtain the main promotion framework; Fill in the content in the main promotion framework according to the basic product information and product activity information to obtain the initial main promotion information; Extract the characteristics of the basic product information to obtain the product feature information, and at the same time conduct key analysis on the product activity information to determine the key points of the product activity; Make fine adjustments to the initial main promotion information according to the product feature information and the key points of the product activity to obtain the final main promotion information.

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