Multi-channel multi-language commodity pushing method and system based on unified product pool

Abstract

The invention provides a multi-channel multi-language commodity pushing method and system based on a unified product pool. The method comprises the following steps: S1, constructing a pushing entrance; s2, digital product data and pushing metadata are obtained through a pushing entrance; s3, associating the digital product data with the push metadata; s4, forming a to-be-translated product by the digital product data associated with the push metadata, translating the to-be-translated product to obtain a translated product, and associating the translated product with the corresponding to-be-translated product to form a to-be-pushed product; and S5, pushing the to-be-pushed product to the unified product pool for management. According to the multi-channel multi-language product pushing method and system based on the unified product pool, the products are put on shelves to all overseas sites through the unified product pool, and unified management and pushing are achieved.

Description

Technical Field

[0001] The present invention relates to the technical field of commodity recommendation, and in particular to a multi-channel and multi-language commodity promotion method and system based on a unified product pool. Background Art

[0002] At present, cross-border e-commerce businesses generally adopt a management model based on independent language product libraries for each site, which makes product management and listing complicated and difficult.

[0003] Patent document CN111932343A (application number: 202010816148.8) discloses a method, device, equipment and storage medium for automatic product listing management, which can be used to realize automatic listing management of products on various e-commerce platforms in the field of cross-border e-commerce, greatly improving the efficiency of product listing and reducing labor costs. The method includes: obtaining a recommended list of products to be listed, the recommended list includes product categories and their corresponding text information and picture information; automatically matching local products in a pre-stored database according to the product categories, generating corresponding product listing information, the product listing information includes product listing attributes; converting the product listing information into corresponding reporting data according to the preset listing rules of each target e-commerce platform; reporting the reported data to the corresponding target e-commerce platform within a preset high-access frequency time period. Summary of the invention

[0004] In view of the defects in the prior art, the object of the present invention is to provide a multi-channel and multi-language product promotion method and system based on a unified product pool.

[0005] According to the present invention, a multi-channel and multi-language product promotion method based on a unified product pool includes:

[0006] Step S1: Construct a push entry;

[0007] Step S2: obtaining digital product data and push metadata through a push entry;

[0008] Step S3: Associating the digital product data with the push metadata;

[0009] Step S4: The digital product data associated with the push metadata is used to form a product to be translated, the product to be translated is translated to obtain a translated product, and the translated product is associated with the corresponding product to be translated to form a product to be pushed;

[0010] Step S5: Push the products to be pushed to a unified product pool for management.

[0011] Preferably, the step S1 comprises:

[0012] The push entry adopts the standard https network protocol, the standard openAPI dynamic token authentication security solution and the standard json message format and standardizes the naming conventions in the message;

[0013] The push entry is set to include any one or more of an independent product library, a third-party SaaS system, a mall, and a manual entry port;

[0014] The push parameters of the push entry include: target site, target translation language, push method, push channel, translation method and digital product data.

[0015] Preferably, the step S2 adopts:

[0016] The digital product data includes: standard electronic mall SKU parameters; wherein the standard electronic mall SKU parameters include: product code, product name, specification, model, color, size, material and functional characteristics;

[0017] The push metadata includes: push unique code, configuration unique code, push source, push source IP and push time.

[0018] Preferably, the step S3 adopts:

[0019] Step S3.1: Verify the digital product data, including basic information verification and compliance verification;

[0020] Step S3.2: Read the push metadata by configuring the unique code, and associate the read push metadata with the product code;

[0021] The basic information verification includes: required information verification and length verification;

[0022] The compliance check includes: sensitive word check.

[0023] Preferably, step S4 includes: translating the product to be translated based on the target translation language and translation method in the push parameters of the push entry, and associating the translated product data with the product data before translation to form the product to be pushed.

[0024] Preferably, step S5 includes: reading push parameters, and when the push mode is scheduled push, adding a scheduled task schedule, otherwise performing a push action immediately; and pushing the products to be pushed to a unified product pool using MQ or RESTful API according to the push channel configuration.

[0025] A multi-channel and multi-language product promotion system based on a unified product pool is provided according to the present invention, comprising:

[0026] Module M1: Build push entry;

[0027] Module M2: Obtain digital product data and push metadata through the push portal;

[0028] Module M3: Associating digital product data with push metadata;

[0029] Module M4: The digital product data associated with the push metadata is used to form a product to be translated, the product to be translated is translated to obtain a translated product, and the translated product is associated with the corresponding product to be translated to form a product to be pushed;

[0030] Module M5: Push the products to be pushed to a unified product pool for management.

[0031] Preferably, the module M1 comprises:

[0032] The push entry adopts the standard https network protocol, the standard openAPI dynamic token authentication security solution and the standard json message format and standardizes the naming conventions in the message;

[0033] The push entry is set to include any one or more of an independent product library, a third-party SaaS system, a mall, and a manual entry port;

[0034] The push parameters of the push entry include: target site, target translation language, push method, push channel, translation method and digital product data;

[0035] The module M2 adopts:

[0036] The digital product data includes: standard electronic mall SKU parameters; wherein the standard electronic mall SKU parameters include: product code, product name, specification, model, color, size, material and functional characteristics;

[0037] The push metadata includes: push unique code, configuration unique code, push source, push source IP and push time.

[0038] Preferably, the module M3 adopts:

[0039] Module M3.1: Verify digital product data, including basic information verification and compliance verification;

[0040] Module M3.2: Read push metadata by configuring a unique code, and associate the read push metadata with the product code;

[0041] The basic information verification includes: required information verification and length verification;

[0042] The compliance check includes: sensitive word check.

[0043] Preferably, the module M4 includes: translating the product to be translated based on the target translation language and translation method in the push parameters of the push entry, and associating the translated product data with the product data before translation to form the product to be pushed;

[0044] The module M5 includes: reading push parameters, and when the push mode is scheduled push, adding a scheduled task schedule, otherwise performing a push action immediately; and pushing the products to be pushed to a unified product pool using MQ or RESTful API according to the push channel configuration.

[0045] Compared with the prior art, the present invention has the following beneficial effects:

[0046] 1. The present invention solves the problem of difficulty in putting multi-site and multi-language products on shelves in cross-border e-commerce business overseas and complicated management through a multi-channel and multi-language product promotion method based on a unified product pool, making product promotion and listing management more process-oriented and standardized, and better meeting actual application needs;

[0047] 2. Based on the multi-channel and multi-language product promotion method and system based on a unified product pool proposed by the present invention, products are put on the shelves of various overseas sites through the unified product pool, and the products are managed and pushed in a unified manner. BRIEF DESCRIPTION OF THE DRAWINGS

[0048] Other features, objects and advantages of the present invention will become more apparent from the detailed description of non-limiting embodiments made with reference to the following drawings:

[0049] Figure 1 The present invention is a flow chart of a multi-channel and multi-language product promotion method based on a unified product pool.

[0050] Figure 2 Flowchart for push parameter configuration and push product selection.

[0051] Figure 3 This is a push preprocessing flowchart.

[0052] Figure 4 This is a flowchart for executing push actions.

[0053] Figure 5 Maintain flow chart for unified product pool management.

[0054] Figure 6 The flowchart for uploading to the target site is shown in the figure. DETAILED DESCRIPTION

[0055] The present invention is described in detail below in conjunction with specific embodiments. The following embodiments will help those skilled in the art to further understand the present invention, but are not intended to limit the present invention in any form. It should be noted that, for those of ordinary skill in the art, several changes and improvements can also be made without departing from the concept of the present invention. These all belong to the protection scope of the present invention.

[0056] Example 1

[0057] The present invention provides a multi-channel and multi-language product promotion method based on a unified product pool, such as Figures 1 to 6 As shown, including:

[0058] Step 1: Establish a unified push portal;

[0059] The push entry adopts the standard https network protocol, the standard openAPI dynamic token authentication security solution, the standard json message format, and standardizes the naming conventions in the message, ensuring the universality, security, and convenience of the interface. Compared with the existing interface, the push entry unifies the access method, message naming conventions, status codes, prompt information, and scalability, which is conducive to reducing maintenance costs.

[0060] Specifically, according to different business channel characteristics, the push entry is set as an independent product library, a third-party SaaS system, a shopping mall, manual entry, etc. The push parameters of the push entry are determined as: target site, target translation language, push method (instant push or scheduled push), push channel (Messaging-Queue (MQ for short) or RESTful API (RESTful architecture style application program interface)), translation method (machine translation or manual translation) and digital product data;

[0061] Step 2: Associate products and configurations and perform pre-operations before push;

[0062] Through the unified push portal constructed in step 1, the digital product data and push-related data pushed by the external platform are obtained; wherein the digital product data includes: standard e-mall SKU parameters (such as product number, commodity name, specification, model, color, size, material, functional characteristics, etc.) and push-related parameters (such as push unique code, configuration unique code, push source, push source IP, push time, etc.); basic verification (such as required verification, length verification, etc.) and compliance verification (such as sensitive word verification, etc.) are performed on the digital product data, and the configuration data is read through the configuration unique code, wherein the configuration data includes: push source, push source IP, configuration unique code and push unique code, etc.; the read configuration data is associated with the product number for subsequent personalized processing of the digital product. The purpose of associating the product code with the push unique code is to meet the needs of log auditing, so as to allow auditing of the historical push records of the product.

[0063] After the above association processing, the product data associated with the specific configuration data constitutes the product to be translated. The product data to be translated and the associated configuration data are read, the product data to be translated, the target translation language and the translation method are obtained, the product data is translated according to the obtained information and the translated product data is associated with the data before translation to form a product unit to be pushed.

[0064] Step 3: Push products to a unified product pool and perform maintenance;

[0065] Read push parameters. If the push mode is scheduled push, add scheduled task scheduling. Otherwise, push action is performed immediately. Use MQ or RESTful API to push the products to be pushed to the unified product pool according to the push channel configuration.

[0066] The present invention also provides a multi-channel and multi-lingual commodity promotion system based on a unified product pool. The multi-channel and multi-lingual commodity promotion system based on a unified product pool can be implemented by executing the process steps of the multi-channel and multi-lingual commodity promotion method based on a unified product pool, that is, those skilled in the art can understand the multi-channel and multi-lingual commodity promotion method based on a unified product pool as a preferred implementation of the multi-channel and multi-lingual commodity promotion system based on a unified product pool.

[0067] A multi-channel and multi-language product promotion method and system based on a unified product pool provided by the present invention allows products to be put on shelves at various overseas sites through a unified product pool and to be managed and pushed in a unified manner.

[0068] First of all, the digital standards of commodities in different industries and categories are difficult to unify, so it is impossible to use a set of fixed parameter templates for description, and it is necessary to allow dynamic adjustment of digital parameters. Secondly, based on the current status of computer technology development, various companies and platforms have adopted a variety of technical methods for building, so it is particularly important to emphasize the standardization and universalization of system docking interfaces. The technical selection of network protocols, authentication protocols, and data exchange protocols all adopts the current mainstream docking methods. Finally, in order to realize personalized push processing logic and security audit requirements, it is necessary to sort out the actions of each node and the logical relationship in the process in detail.

[0069] Those skilled in the art know that, in addition to realizing the system and its various devices, modules, and units provided by the present invention in a purely computer-readable program code, it is entirely possible to realize the same functions in the form of logic gates, switches, application-specific integrated circuits, programmable logic controllers, and embedded microcontrollers by logically programming the method steps. Therefore, the system and its various devices, modules, and units provided by the present invention can be considered as a hardware component, and the devices, modules, and units included therein for realizing various functions can also be regarded as structures within the hardware component; the devices, modules, and units for realizing various functions can also be regarded as both software modules for realizing the method and structures within the hardware component.

[0070] The above describes the specific embodiments of the present invention. It should be understood that the present invention is not limited to the above specific embodiments, and those skilled in the art can make various changes or modifications within the scope of the claims, which does not affect the essence of the present invention. In the absence of conflict, the embodiments of the present application and the features in the embodiments can be combined with each other arbitrarily.

Claims

1. A multi-channel and multi-language product promotion method based on a unified product pool, characterized in that: include: Step S1: Construct a push entry; Step S2: obtaining digital product data and push metadata through a push entry; Step S3: Associating the digital product data with the push metadata; Step S4: The digital product data associated with the push metadata is used to form a product to be translated, the product to be translated is translated to obtain a translated product, and the translated product is associated with the corresponding product to be translated to form a product to be pushed; Step S5: Push the products to be pushed to a unified product pool for management.

2. The multi-channel and multi-language product promotion method based on a unified product pool according to claim 1, characterized in that: The step S1 comprises: The push entry adopts the standard https network protocol, the standard openAPI dynamic token authentication security solution and the standard json message format and standardizes the naming conventions in the message; The push entry is set to include any one or more of an independent product library, a third-party SaaS system, a mall, and a manual entry port; The push parameters of the push entry include: target site, target translation language, push method, push channel, translation method and digital product data.

3. The multi-channel and multi-language product promotion method based on a unified product pool according to claim 1, characterized in that: The step S2 adopts: The digital product data includes: standard electronic mall SKU parameters; wherein the standard electronic mall SKU parameters include: product code, product name, specification, model, color, size, material and functional characteristics; The push metadata includes: push unique code, configuration unique code, push source, push source IP and push time.

4. The multi-channel and multi-language product promotion method based on a unified product pool according to claim 1, characterized in that: The step S3 adopts: Step S3.1: Verify the digital product data, including basic information verification and compliance verification; Step S3.2: Read the push metadata by configuring the unique code, and associate the read push metadata with the product code; The basic information verification includes: required information verification and length verification; The compliance check includes: sensitive word check.

5. The multi-channel and multi-language product promotion method based on a unified product pool according to claim 2, characterized in that: The step S4 includes: translating the product to be translated based on the target translation language and translation method in the push parameters of the push entry, and associating the translated product data with the product data before translation to form the product to be pushed.

6. The multi-channel and multi-language product promotion method based on a unified product pool according to claim 1, characterized in that: The step S5 includes: reading push parameters, and when the push mode is scheduled push, adding a scheduled task schedule, otherwise the push action is performed immediately; according to the push channel configuration, using MQ or RESTful API to push the products to be pushed to the unified product pool.

7. A multi-channel and multi-language product promotion system based on a unified product pool, characterized in that: include: Module M1: Build push entry; Module M2: Obtain digital product data and push metadata through the push portal; Module M3: Associating digital product data with push metadata; Module M4: The digital product data associated with the push metadata is used to form a product to be translated, the product to be translated is translated to obtain a translated product, and the translated product is associated with the corresponding product to be translated to form a product to be pushed; Module M5: Push the products to be pushed to a unified product pool for management.

8. The multi-channel and multi-language product promotion system based on a unified product pool according to claim 7, characterized in that: The module M1 comprises: The push entry adopts the standard https network protocol, the standard openAPI dynamic token authentication security solution and the standard json message format and standardizes the naming conventions in the message; The push entry is set to include any one or more of an independent product library, a third-party SaaS system, a mall, and a manual entry port; The push parameters of the push entry include: target site, target translation language, push method, push channel, translation method and digital product data; The module M2 adopts: The digital product data includes: standard electronic mall SKU parameters; wherein the standard electronic mall SKU parameters include: product code, product name, specification, model, color, size, material and functional characteristics; The push metadata includes: push unique code, configuration unique code, push source, push source IP and push time.

9. The multi-channel and multi-language product promotion system based on a unified product pool according to claim 7, characterized in that: The module M3 adopts: Module M3.1: Verify digital product data, including basic information verification and compliance verification; Module M3.2: Read push metadata by configuring a unique code, and associate the read push metadata with the product code; The basic information verification includes: required information verification and length verification; The compliance check includes: sensitive word check.

10. The multi-channel and multi-language product promotion system based on a unified product pool according to claim 8, characterized in that: The module M4 includes: translating the product to be translated based on the target translation language and translation method in the push parameters of the push entry, and associating the translated product data with the product data before translation to form the product to be pushed; The module M5 includes: reading push parameters, and when the push mode is scheduled push, adding a scheduled task schedule, otherwise performing a push action immediately; and pushing the products to be pushed to a unified product pool using MQ or RESTful API according to the push channel configuration.

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