Enterprise authentication method, medium and system based on internal and external cross evaluation

Abstract

The invention relates to an enterprise authentication method based on internal and external cross evaluation, and belongs to the technical field of Internet. The enterprise authentication method comprises the steps of obtaining enterprise internal evaluation and enterprise external evaluation, and performing cross evaluation based on the enterprise internal evaluation and the enterprise external evaluation to obtain an internal and external matching degree; and performing enterprise authentication based on the internal and external matching degree to generate an authentication result. Different from the prior art, different information sources outside the enterprise are provided, the reliability of the research result is improved, meanwhile, the evaluation accuracy is improved by performing cross evaluation on the external evaluation and the internal evaluation, and the reference value of the enterprise authentication method is overall improved.

Description

Technical Field

[0001] The present invention relates to the field of Internet technology, and in particular to the field of enterprise evaluation method technology, and specifically refers to an enterprise authentication method, medium and system based on internal and external cross-evaluation. Background Art

[0002] There are many enterprise certification methods on the market. Traditional enterprise certification methods are usually based on HR surveys or employee surveys for analysis. Most of the survey results are based on internal information sources of the enterprise. On the one hand, they cannot provide survey analysis of different information sources, resulting in low reliability of survey results. On the other hand, they cannot verify internal information sources, resulting in doubts about their accuracy, which in turn reduces the reference value of the overall certification results.

[0003] Therefore, providing a more reliable enterprise authentication method based on multiple information sources has become an urgent problem to be solved in this field. Summary of the invention

[0004] The purpose of the present invention is to overcome the shortcomings of the above-mentioned prior art and provide a more reliable enterprise authentication method, medium and system based on internal and external cross-evaluation.

[0005] In order to achieve the above-mentioned purpose, the enterprise authentication method based on internal and external cross-evaluation of the present invention comprises the following steps:

[0006] (A) Obtaining internal and external evaluations of the enterprise;

[0007] (B) conducting a cross-evaluation based on the internal enterprise evaluation and the external enterprise evaluation to obtain an internal and external matching degree;

[0008] (C) Performing enterprise authentication based on the internal and external matching and generating authentication results.

[0009] In the enterprise certification method based on internal and external cross-evaluation, the internal enterprise evaluation includes multi-level survey data within the enterprise, specifically including management survey data, human resources survey data and employee survey data; the external enterprise evaluation includes survey data from different groups outside the enterprise, specifically including public survey data and professional survey data. The professional survey data is the customer survey data used for the certification results obtained by this method.

[0010] In the enterprise certification method based on internal and external cross-evaluation, the step (B) specifically comprises comparing the management survey data, human resources survey data and employee survey data with the public survey data and professional survey data respectively to obtain internal and external matching.

[0011] In the enterprise certification method based on internal and external cross-evaluation, each of the management survey data, human resources survey data, employee survey data, public survey data and professional survey data includes one or more of the following indicators, and the indicators include business strategy, human resources strategy, corporate organizational strength, business brand and employer brand, talent retention and dedication, talent structure and effectiveness, recognition and reputation. The management survey data, human resources survey data and employee survey data are compared with the public survey data and professional survey data respectively. Specifically, the corresponding indicators in the two survey data are compared to generate an indicator matching degree, and the internal and external matching degree is obtained according to the statistics of each indicator matching degree.

[0012] In the enterprise certification method based on internal and external cross-evaluation, in the internal and external matching degrees obtained according to the matching degree statistics of each indicator, the proportion of the indicator matching degrees generated based on professional survey data is greater than the proportion of the indicator matching degrees generated based on public survey data.

[0013] In the enterprise authentication method based on internal and external cross-evaluation, the step (B) may also include: (B-1) obtaining an internal matching degree based on the internal enterprise evaluation; the corresponding step (C) is specifically: performing enterprise authentication based on one or both of the internal and external matching degree and the internal matching degree to generate an authentication result.

[0014] The enterprise certification method based on internal and external cross-evaluation is a large health industry enterprise certification method, the professional survey data is doctor survey data, and the step (C) is specifically:

[0015] Based on one or both of the internal and external matching and the internal matching, enterprise certification is performed to generate a certification result, and the certification result is displayed on a client used by doctors. Doctors can operate the client to provide the professional research data.

[0016] The present invention also provides a computer-readable storage medium on which a computer program is stored. An external processor reads and runs the computer program to implement the above-mentioned enterprise authentication method based on internal and external cross-evaluation.

[0017] The present invention also provides an enterprise authentication system based on internal and external cross-evaluation, which includes a processor and a memory, wherein the memory stores a computer program, and the processor reads and runs the computer program to implement the above-mentioned enterprise authentication method based on internal and external cross-evaluation.

[0018] The enterprise certification system based on internal and external cross-evaluation also includes a display for displaying the certification results on the display, and the user provides the public survey data or professional survey data by operating the display.

[0019] The enterprise certification method based on internal and external cross-evaluation of the invention is adopted, which obtains the internal evaluation and external evaluation of the enterprise, and conducts cross-evaluation based on the internal evaluation and external evaluation of the enterprise to obtain the internal and external matching degree; then the enterprise certification is conducted based on the internal and external matching degree to generate the certification result. Therefore, it is different from the existing technology, provides different information sources outside the enterprise, improves the reliability of the survey results, and at the same time, by cross-evaluating the external evaluation and the internal evaluation, the accuracy of the evaluation is improved, thereby generally improving the reference value of the enterprise certification method. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] Figure 1 It is a schematic flow chart of the steps of the enterprise authentication method based on internal and external cross-evaluation of the present invention.

[0021] Figure 2 This is a schematic diagram of internal and external cross evaluation in the present invention. DETAILED DESCRIPTION

[0022] In order to more clearly understand the technical content of the present invention, the following embodiments are given in detail.

[0023] See also Figure 1 The figure is a schematic diagram of the steps of the enterprise authentication method based on internal and external cross-evaluation of the present invention.

[0024] In one embodiment, the enterprise authentication method based on internal and external cross-evaluation includes the following steps:

[0025] (A) Obtaining internal and external evaluations of the enterprise;

[0026] (B) conducting a cross-evaluation based on the internal enterprise evaluation and the external enterprise evaluation to obtain an internal and external matching degree;

[0027] (C) Performing enterprise authentication based on the internal and external matching and generating authentication results.

[0028] The internal evaluation of the enterprise includes multi-level survey data within the enterprise, and the external evaluation of the enterprise includes survey data from different groups outside the enterprise. The multi-level survey data within the enterprise includes management survey data, human resources survey data and employee survey data.

[0029] The survey data for different groups from outside the enterprise include public survey data and professional survey data. The professional survey data is the survey data of customers using the certification results obtained by this method.

[0030] The step (B) specifically includes comparing the management survey data, human resources survey data and employee survey data with the public survey data and professional survey data to obtain internal and external matching.

[0031] In a preferred embodiment, each of the management survey data, human resources survey data, employee survey data, public survey data and professional survey data includes one or more of the following indicators, including business strategy, human resources strategy, corporate organizational strength, business brand and employer brand, talent retention and engagement, talent structure and effectiveness, recognition and reputation;

[0032] The management survey data, human resources survey data and employee survey data are compared with the public survey data and professional survey data respectively. Specifically, the corresponding indicators in the two survey data are compared to generate indicator matching, and the internal and external matching is obtained based on the matching statistics of each indicator.

[0033] In a further preferred embodiment, in the internal and external matching degrees obtained according to the matching degree statistics of each indicator, the proportion of the indicator matching degrees generated based on professional survey data is greater than the proportion of the indicator matching degrees generated based on public survey data.

[0034] In the enterprise authentication method based on internal and external cross-evaluation, the step (B) may also include: (B-1) obtaining an internal matching degree based on the internal enterprise evaluation; the corresponding step (C) is specifically: performing enterprise authentication based on one or both of the internal and external matching degree and the internal matching degree to generate an authentication result.

[0035] In a more preferred embodiment, the method is a method for authenticating enterprises in the health industry, the professional survey data is doctor survey data, and the step (C) is specifically as follows:

[0036] Based on one or both of the internal and external matching and the internal matching, enterprise certification is performed to generate a certification result, and the certification result is displayed on a client used by doctors. Doctors can operate the client to provide the professional research data.

[0037] The present invention also provides a computer-readable storage medium on which a computer program is stored. An external processor reads and runs the computer program to implement the above-mentioned enterprise authentication method based on internal and external cross-evaluation.

[0038] The present invention also provides an enterprise certification system based on internal and external cross-evaluation, which includes a processor and a memory, wherein a computer program is stored on the memory, and the processor reads and runs the computer program to implement the above-mentioned enterprise certification method based on internal and external cross-evaluation. The system may also include a display to display the certification result on the display, and the user provides the public survey data or professional survey data by operating the display.

[0039] In practical applications, the enterprise certification method based on internal and external cross-evaluation of the present invention is applied in the field of big health as an example. Three major research dimensions and a total of 6 research perspectives can be used to conduct a comprehensive assessment of the company from business strategy to organizational talent. The three major research dimensions are the enterprise side, that is, the internal research dimension of the enterprise, and the public side and the client side, that is, the external research dimension of the enterprise. The 6 perspectives include: interviews with CEO and HR manager, human resources surveys, and internal employee surveys on the enterprise side; public surveys and campus surveys on the public side, and KOL (Key Opinion Leader) surveys on the client side (mainly doctor surveys).

[0040] In each research perspective, one or more of the eight primary indicators can be included, which are: business strategy, human resource strategy, corporate organizational strength, business brand and employer brand, talent retention and engagement, talent structure and effectiveness, recognition, and reputation. For example, interviews with CEOs and HR managers at least involve business strategy and human resource strategy, while public research at least includes recognition and reputation, etc.

[0041] Through 360-degree all-round research, we can evaluate and certify corporate strategies and businesses, organizations and talents in multiple dimensions, and benchmark against companies in the same field to explore our own advantages and opportunities. At the same time, the internal evaluation of the company can also be compared with the evaluation of the previous year to find the decline and improvement points. Finally, a competitive advantage index can be formed to help companies understand their competitive advantages and areas that need to be paid attention to in the future.

[0042] More importantly, since the research dimensions cover six major perspectives, a match can be formed through cross-validation of different perspectives to measure whether the performance of an enterprise in a certain dimension matches under different perspectives. This aims to help enterprises discover whether they have achieved the intended results in the process of strategic implementation and brand building, as well as the next steps and improvements.

[0043] For example, if Figure 2As shown in the figure, the business strategy indicators in the internal employee survey within the enterprise can be cross-validated with the business strategy indicators in the KOL survey in the external survey of the enterprise, so as to form the internal and external matching degree of the business strategy indicators between the internal employee survey and the KOL survey. This internal and external matching degree can adopt a graded scoring system, such as a percentage system. Different scores directly reflect whether the internal employees’ understanding of the business strategy is the same as that of the KOL outside the enterprise, or how much the gap is. Similarly, the internal and external matching degree of the business strategy between the internal employee survey and the public survey can be formed, as well as the internal and external matching degree of the reputation between the internal employee survey and the public survey, etc. Finally, the internal and external matching degree of each dimension under different perspectives is combined to form the enterprise certification result.

[0044] Compared with other existing technologies in this field, which only conduct research and analysis on 1 or 2 dimensions (mainly HR research or employee research), it is impossible to provide cross-validation from a multi-dimensional perspective. The present invention first proposes the use of three major research dimensions: enterprise side, public side, and client side, with a total of 6 research perspectives. On the other hand, unlike other employer certifications currently on the market, which are all targeted at leading companies and have narrow applicability. The enterprise certification method of the present invention has a wide range of applicability. It is not only suitable for stable leading companies, demonstrating the influence of the top companies; it is also suitable for new potential companies in the industry, leading trend unicorns. Moreover, the present invention is particularly suitable for enterprise certification in the big health industry, and can provide vertical, more detailed and accurate industry benchmarking.

[0045] At the same time, the enterprise certification method of the present invention can also be implemented by combining the internal and external matching with the internal matching obtained based on the internal evaluation of the enterprise. For example, in the above example, on the basis of obtaining the internal and external matching, the internal matching is further obtained, that is, the matching between the internal management and the employee perspective. For example, the internal matching between the CEO and HR person in charge interview and the internal employee survey on the business strategy is obtained. The internal matching reflects the consistency of the understanding of the business strategy indicators at different levels within the enterprise. Then, the internal matching is combined with the internal and external matching for enterprise certification. This method of combining internal and external matching with internal matching also has a wide range of applicability, but at the same time, for new potential enterprises in the industry that are in the start-up stage, there may be a lack of understanding of the enterprise outside the enterprise, especially the public. Then the certification method using this method can more accurately reflect the actual situation of the enterprise, and its enterprise certification results are more valuable for reference.

[0046] The enterprise certification method based on internal and external cross-evaluation of the invention is adopted, which obtains the internal evaluation and external evaluation of the enterprise, and conducts cross-evaluation based on the internal evaluation and external evaluation of the enterprise to obtain the internal and external matching degree; then the enterprise certification is conducted based on the internal and external matching degree to generate the certification result. Therefore, it is different from the existing technology, provides different information sources outside the enterprise, improves the reliability of the survey results, and at the same time, by cross-evaluating the external evaluation and the internal evaluation, the accuracy of the evaluation is improved, thereby generally improving the reference value of the enterprise certification method.

[0047] In this specification, the present invention has been described with reference to specific embodiments thereof. However, it is apparent that various modifications and variations may be made without departing from the spirit and scope of the present invention. Therefore, the specification and drawings should be regarded as illustrative rather than restrictive.

Claims

1. An enterprise certification method based on internal and external cross-evaluation, characterized in that: include: (A) Obtaining internal and external evaluations of the enterprise; (B) conducting a cross-evaluation based on the internal enterprise evaluation and the external enterprise evaluation to obtain an internal and external matching degree; (C) Performing enterprise certification based on the internal and external matching and generating certification results.

2. The enterprise authentication method based on internal and external cross-evaluation according to claim 1 is characterized in that: The internal enterprise evaluation includes survey data at multiple levels within the enterprise, including management survey data, human resources survey data and employee survey data; The external evaluation of the enterprise includes survey data from different groups outside the enterprise, specifically including public survey data and professional survey data. The professional survey data is the survey data of customers using the certification results obtained by this method.

3. The enterprise authentication method based on internal and external cross-evaluation according to claim 2 is characterized in that: The step (B) specifically includes comparing the management survey data, human resources survey data and employee survey data with the public survey data and professional survey data to obtain internal and external matching.

4. The enterprise authentication method based on internal and external cross-evaluation according to claim 3 is characterized in that: Each of the management survey data, human resources survey data, employee survey data, public survey data and professional survey data includes one or more of the following indicators, including business strategy, human resources strategy, corporate organizational strength, business brand and employer brand, talent retention and engagement, talent structure and effectiveness, recognition and reputation; The management survey data, human resources survey data and employee survey data are compared with the public survey data and professional survey data respectively. Specifically, the corresponding indicators in the two survey data are compared to generate indicator matching, and the internal and external matching is obtained based on the matching statistics of each indicator.

5. The enterprise authentication method based on internal and external cross-evaluation according to claim 4 is characterized in that: In the internal and external matching obtained by the matching statistics of each indicator, the proportion of the indicator matching generated based on professional survey data is greater than the proportion of the indicator matching generated based on public survey data.

6. The enterprise authentication method based on internal and external cross-evaluation according to claim 3 is characterized in that: The step (B) further includes: (B-1) obtaining an internal matching degree based on the internal enterprise evaluation; The step (C) is specifically as follows: performing enterprise certification based on one or both of the internal and external matching and the internal matching, and generating a certification result.

7. The enterprise authentication method based on internal and external cross-evaluation according to claim 6 is characterized in that: This method is a method for authenticating enterprises in the big health industry. The professional survey data is doctor survey data. The step (C) is specifically as follows: Based on one or both of the internal and external matching and the internal matching, enterprise certification is performed to generate a certification result, and the certification result is displayed on a client used by doctors. Doctors can operate the client to provide the professional research data.

8. A computer-readable storage medium having a computer program stored thereon, characterized in that: The external processor reads and runs the computer program to implement the enterprise authentication method based on internal and external cross-evaluation as described in any one of claims 1 to 7.

9. An enterprise certification system based on internal and external cross-evaluation, comprising a processor and a memory, wherein a computer program is stored in the memory, characterized in that: The processor reads and runs the computer program to implement the enterprise authentication method based on internal and external cross-evaluation as described in any one of claims 1 to 7.

10. The enterprise authentication system based on internal and external cross-evaluation according to claim 9 is characterized in that: It also includes a display for displaying the authentication result on the display, and the user provides the public survey data or professional survey data by operating the display.

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