Resource receiving method and device and resource creating method and device

Abstract

The embodiment of the invention provides a resource receiving method and device and a resource creating method and device. The resource receiving method comprises the steps that a live broadcast interface of first live broadcast of a target anchor is displayed; in response to a live broadcast forecast event triggered by the target anchor, displaying a resource receiving information block on the live broadcast interface, the resource receiving information block comprising a target control, and the resource receiving information block being used for receiving the target virtual resource; and in response to completion of reservation of a second live broadcast based on the target control, receiving a target virtual resource, the second live broadcast being a live broadcast to be played by the target anchor, and the target virtual resource being used for trading live broadcast commodities of the first live broadcast. The target virtual resource in the first live broadcast is taken as an entry point, the reservation of the second live broadcast to be started by the target anchor is associated with the distribution of the virtual resource in the first live broadcast, the reservation of the live broadcast to be started is driven by the distribution of the virtual resource, and the number of reservation users of the live broadcast to be started is increased.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of live broadcast technology, and in particular to a resource collection method, a resource creation method and a device. Background Art

[0002] With the development of live broadcast technology, users can enter the live broadcast room they are interested in, watch the live broadcast content, participate in the interaction in the live broadcast room, or trade goods in the live broadcast room. For future live broadcasts, the anchor can release live broadcast previews in advance, and users can make reservations for the live broadcast previews they are interested in to avoid missing the live broadcast of that session.

[0003] In the prior art, the anchor can use his or her social account or multimedia account to announce the content of the next live broadcast in advance to attract users to make reservations for the live broadcast. After the live broadcast starts, some virtual resources are sent during the live broadcast to increase the transaction rate of the broadcast. However, it is impossible to significantly increase user interest before the start of future live broadcasts, resulting in the inability to significantly increase the number of users who make reservations for the live broadcast, and the effect of the live broadcast preview is poor. Summary of the invention

[0004] In view of this, an embodiment of this specification provides a resource collection method. One or more embodiments of this specification also relate to another resource collection method, a resource creation method, a resource collection device, another resource collection device, a resource creation device, a computing device, a computer-readable storage medium, and a computer program product to solve the technical defects existing in the prior art.

[0005] According to a first aspect of an embodiment of this specification, a resource collection method is provided, which is applied to a viewer end and includes:

[0006] Display the live broadcast interface of the target anchor’s first live broadcast;

[0007] In response to the live broadcast notice event triggered by the target anchor, displaying a resource collection information block on the live broadcast interface, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0008] In response to completing the reservation of the second live broadcast based on the target control, the target virtual resource is collected, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0009] According to a second aspect of an embodiment of this specification, another resource acquisition method is provided, which is applied to a content publishing and browsing terminal, including:

[0010] Display the target broadcaster's target content;

[0011] In response to the live broadcast notice event triggered by the target anchor, displaying a resource collection information block in the target published content, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0012] In response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, the reservation for the second live broadcast is completed in the first live broadcast, and the target virtual resources are collected, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

[0013] According to a third aspect of the embodiments of this specification, a resource creation method is provided, which is applied to a host terminal, including:

[0014] Display the live broadcast interface of the target anchor’s first live broadcast;

[0015] In response to an event of associating a live broadcast notice with a virtual resource, displaying a resource association page on the live broadcast interface;

[0016] In response to the association between the target virtual resource and the second live broadcast in the resource association page, a live broadcast preview event is triggered, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0017] According to a fourth aspect of the embodiments of this specification, a resource collection device is provided, which is applied to a viewer end and includes:

[0018] A first display module is configured to display a live broadcast interface of a first live broadcast of a target anchor;

[0019] A second display module is configured to display a resource collection information block on the live broadcast interface in response to a live broadcast notice event triggered by the target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0020] The first receiving module is configured to receive the target virtual resource in response to completing the reservation of the second live broadcast based on the target control, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0021] According to a fifth aspect of the embodiments of this specification, another resource acquisition device is provided, which is applied to a content publishing and browsing terminal, including:

[0022] A third display module is configured to display a content details page of a target published content by a target anchor;

[0023] a fourth display module, configured to display a resource collection information block on the content details page of the target published content in response to the live broadcast notice event triggered by the target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0024] The second receiving module is configured to respond to the triggering operation of the target control, display the live broadcast interface of the first live broadcast of the target anchor, complete the reservation of the second live broadcast in the first live broadcast, and receive the target virtual resources, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

[0025] According to a sixth aspect of the embodiments of this specification, a resource creation device is provided, which is applied to a host terminal, including:

[0026] A fifth display module is configured to display a live broadcast interface of the first live broadcast of the target anchor;

[0027] A sixth display module, configured to display a resource association page on the live broadcast interface in response to an association event between the live broadcast preview and the virtual resource;

[0028] The trigger module is configured to trigger a live broadcast preview event in response to the association between the target virtual resource and the second live broadcast in the resource association page, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0029] According to a seventh aspect of an embodiment of this specification, there is provided a computing device, including:

[0030] Memory and processor;

[0031] The memory is used to store computer executable instructions, and the processor is used to execute the computer executable instructions. When the computer executable instructions are executed by the processor, the steps of the above-mentioned resource collection method or resource creation method are implemented.

[0032] According to an eighth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, and when the instructions are executed by a processor, the steps of the above-mentioned resource collection method or resource creation method are implemented.

[0033] According to the ninth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which implements the steps of the above-mentioned resource collection method or resource creation method when executed by a processor.

[0034] An embodiment of the present specification provides a resource collection method, which is applied to an audience end, and displays a live broadcast interface of a first live broadcast of a target anchor; in response to a live broadcast preview event triggered by the target anchor, displays a resource collection information block on the live broadcast interface, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect target virtual resources; in response to completing a reservation for a second live broadcast based on the target control, collect the target virtual resources, wherein the second live broadcast is a live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade live broadcast commodities of the first live broadcast.

[0035] An embodiment of the present specification realizes that, during the live broadcast of the first live broadcast of the target anchor, a resource collection information block is displayed. The user completes the reservation for the second live broadcast based on the target control of the resource collection information block, and can receive the target virtual resource. The target virtual resource can be used to trade the live broadcast merchandise of the first live broadcast. The target virtual resource in the first live broadcast is used as the entry point to link the reservation for the second live broadcast to be broadcast by the target anchor with the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the reservation for the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0036] An embodiment of the present specification provides another resource collection method, which is applied to a content publishing browsing terminal, and displays the target published content of a target anchor; in response to a live broadcast preview event triggered by the target anchor, a resource collection information block is displayed on the target published content, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect target virtual resources; in response to the triggering operation of the target control, a live broadcast interface of a first live broadcast of the target anchor is displayed, and a reservation for a second live broadcast is completed in the first live broadcast, and the target virtual resources are collected, wherein the second live broadcast is a live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade live broadcast commodities of the first live broadcast.

[0037] An embodiment of the present specification realizes that a resource collection information block is displayed in the target release content of the target anchor. When the user triggers the target control of the resource collection information block, the user can enter the live broadcast interface of the first live broadcast of the target anchor. The user can complete the reservation for the second live broadcast in the first live broadcast to collect the target virtual resources. The target virtual resources can be used to trade the live broadcast products of the first live broadcast. Through the target release content of the target live broadcast, the user can enter the first live broadcast currently being broadcast by the target anchor, and provide a link for entering the first live broadcast from the target release content, reserving the second live broadcast, and collecting the target virtual resources. The target virtual resources in the first live broadcast are used as the entry point to link the reservation of the second live broadcast to be broadcasted by the target anchor with the issuance of virtual resources in the first live broadcast. By issuing virtual resources, the reservation of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0038] The embodiments of the present specification provide a resource creation method, which is applied to an anchor end, and displays a live broadcast interface of a first live broadcast of a target anchor; in response to an association event between a live broadcast preview and a virtual resource, displays a resource association page on the live broadcast interface; in response to an association between a target virtual resource and a second live broadcast in the resource association page, triggers a live broadcast preview event, wherein the second live broadcast is a live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade live broadcast commodities of the first live broadcast.

[0039] An embodiment of the present specification realizes that a target virtual resource is associated with a second live broadcast to be broadcasted by the target anchor at the anchor end. The target virtual resource can be used to trade the live broadcast merchandise of the first live broadcast, so that by making an appointment for the second live broadcast during the first live broadcast, the target virtual resource can be obtained. The target virtual resource in the first live broadcast is used as an entry point to associate the appointment for the second live broadcast to be broadcasted by the target anchor with the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the appointment for the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is increased, the number of users who have made appointments for the live broadcast to be broadcast is increased, and the appointment effect of the live broadcast to be broadcast is guaranteed. BRIEF DESCRIPTION OF THE DRAWINGS

[0040] Figure 1 is a flow chart of a resource collection method provided by an embodiment of this specification;

[0041] Figure 2 This is a schematic diagram of a live broadcast interface of a first live broadcast provided by an embodiment of this specification;

[0042] Figure 3 This is a schematic diagram of a live broadcast interface of a second first live broadcast provided by an embodiment of this specification;

[0043] Figure 4This is a schematic diagram of a live broadcast interface of a third first live broadcast provided by an embodiment of this specification;

[0044] Figure 5 This is a schematic diagram of a fourth first live broadcast interface provided by an embodiment of this specification;

[0045] Figure 6 This is a schematic diagram of a fifth first live broadcast interface provided by an embodiment of this specification;

[0046] Figure 7 This is a schematic diagram of a sixth first live broadcast interface provided by an embodiment of this specification;

[0047] Figure 8 This is a schematic diagram of a seventh first live broadcast interface provided by an embodiment of this specification;

[0048] Fig. 9 This is a schematic diagram of an eighth first live broadcast interface provided by an embodiment of this specification;

[0049] Fig.10 is a flow chart of another resource collection method provided by an embodiment of this specification;

[0050] Fig.11a This is a schematic diagram of an interface of a content details page of a target published content provided by an embodiment of this specification;

[0051] Fig.11b This is a schematic diagram of an interface of another content details page of target published content provided by an embodiment of this specification;

[0052] Fig.11c This is a schematic diagram of a content publishing interface of a content application platform provided by an embodiment of this specification;

[0053] Fig.12 is a flow chart of a resource creation method provided by an embodiment of this specification;

[0054] Fig.13 This is a schematic diagram of the interface of the first resource association page provided by an embodiment of this specification;

[0055] Fig.14 This is a schematic diagram of an interface of a resource list page provided by an embodiment of this specification;

[0056] Fig.15 This is a schematic diagram of an interface of a resource creation page provided by an embodiment of this specification;

[0057] Fig.16 This is a schematic diagram of an interface of a reservation list page provided by an embodiment of this specification;

[0058] Fig.17 This is a schematic diagram of another resource list page interface provided by an embodiment of this specification;

[0059] Fig.18 This is a schematic diagram of an interface of a management tool page provided by an embodiment of this specification;

[0060] Fig.19 This is a schematic diagram of the interface of the second resource association page provided by an embodiment of this specification;

[0061] Fig. 20 This is a schematic diagram of the interface of the third resource association page provided by an embodiment of this specification;

[0062] Fig.21 It is a flow chart of a resource collection method provided by an embodiment of this specification;

[0063] Fig. 22 It is a flow chart of another resource collection method provided by an embodiment of this specification;

[0064] Fig.23 It is a structural schematic diagram of a resource collection device provided by an embodiment of this specification;

[0065] Fig.24 It is a structural schematic diagram of another resource collection device provided by an embodiment of this specification;

[0066] Fig.25 It is a structural diagram of a resource creation device provided by an embodiment of this specification;

[0067] Fig.26 It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0068] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0069] The terms used in one or more embodiments of this specification are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of this specification. The singular forms of "a" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0070] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, this information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0071] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0072] First, the terms involved in one or more embodiments of this specification are explained.

[0073] Virtual resources: refers to the resources used to trade live broadcast products, such as coupons, red envelopes, vouchers, discount coupons, gift coupons, electronic coupons, points coupons, etc.

[0074] Content application platform: an application platform that integrates multiple contents. The content application platform provides users with rich and diverse multimedia content, including but not limited to live broadcast, on-demand video, audio, graphic information, social interaction, etc.

[0075] Published content: content services provided for content application platforms. The target published content is any content published by the target anchor. For example, the target published content can be the live broadcast preview notes published by the target anchor on the content application platform. The live broadcast preview notes can include at least one relevant content of the target anchor introduction, live broadcast introduction, live broadcast product introduction, and live broadcast session preview. The live broadcast preview notes can be graphic content, text information, video, etc.

[0076] Trigger operation: refers to the operation of clicking, sliding or other interactive methods on relevant content, controls, components in the display interface such as the content application platform, published content, and live broadcast interface, which can trigger the corresponding event and display the interface or information corresponding to the trigger operation. For example, clicking the resource icon in the live broadcast interface, that is, the trigger operation of the resource icon, can display the resource collection information block; the user clicks or slides the target control in the resource collection information block, that is, the trigger operation of the target control, can display the live broadcast preview interface of the second live broadcast, etc.

[0077] Target anchor: Any anchor account that conducts live streaming and selling goods on the content application platform. It can be a merchant account, a sales account, an expert account that helps merchants sell goods, etc.

[0078] Live broadcast preview event: refers to any event that is triggered by the anchor during the first live broadcast process and associates the live broadcast preview with the virtual resource, such as the event that the target anchor sends the target virtual resource, the event that the target anchor selects the second live broadcast from the candidate live broadcast preview and associates the target virtual resource, the event that the target anchor publishes the live broadcast preview of the second live broadcast and associates the target virtual resource, etc. The target control is a control for entering the first live broadcast preview and the second live broadcast and receiving the target virtual resource.

[0079] GMV (Gross Merchandise Volume): refers to the total amount of merchandise transactions completed through a platform in a certain period of time. It is a commonly used measurement indicator in the field of e-commerce. It reflects the sales scale and market activity of the platform in a specified period of time. It is one of the important data for evaluating the operation status and market influence of e-commerce platforms.

[0080] It should be noted that the anchor can distribute virtual resources such as coupons and red envelopes in the live broadcast room to increase the transaction rate of the live broadcast; and the reservation function can be provided before the live broadcast starts. The more people who preview the live broadcast, the greater the probability of transaction. By carefully managing the content of the live broadcast preview, the number of reservations can be increased, and the GMV data can be increased with certainty. At present, the anchor can use his social account or multimedia account to preview the content of the next live broadcast in advance to attract users to book the live broadcast. After the live broadcast starts, some coupons and red envelopes are sent during the live broadcast to increase the transaction rate of this broadcast. The live broadcast preview function is separated from the marketing activities in the live broadcast room, and it is impossible to increase the number of users who book the live broadcast to a large extent.

[0081] The embodiments of this specification provide a resource collection method, a resource creation method and an apparatus, which combine live broadcast previews with live broadcast room marketing activities. In the first live broadcast, the anchor can associate the target virtual resource with the second live broadcast to trigger a live broadcast preview event. During the first live broadcast, the user completes the reservation for the second live broadcast and can collect the target virtual resource to trade the live broadcast merchandise of the first live broadcast. By distributing the target virtual resource in the first live broadcast, users are encouraged to make reservations for the second live broadcast to be broadcasted, thereby increasing the number of users who instantly make reservations for subsequent live broadcasts.

[0082] It is worth noting that in the e-commerce live broadcast scenario, virtual resources such as coupons and red envelopes can be distributed during the live broadcast to guide the audience to conduct transactions in the live broadcast room; however, after the audience reaches a transaction in the current live broadcast room, it often causes the loss of traffic for the next live broadcast, that is, after the live broadcast audience has reached a transaction in the current live broadcast room, except for fans with higher stickiness, other users may not participate in the next live broadcast. Therefore, in the embodiment of this specification, during the current live broadcast, the issuance of virtual resources such as coupons and red envelopes can be associated with the reservation of the next live broadcast. After the audience makes an appointment for the next live broadcast in the current live broadcast room, they can receive virtual resources such as coupons and red envelopes. By issuing virtual resources such as coupons and red envelopes, the reservation for the next live broadcast is driven, thereby avoiding the loss of traffic for the next live broadcast.

[0083] In this specification, a resource collection method is provided. This specification also involves another resource collection method, a resource creation method, a resource collection device, another resource collection device, a resource creation device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0084] See also Figure 1 , Figure 1 A flow chart of a resource collection method provided according to an embodiment of the present specification is shown, which is applied to the audience end, that is, the client corresponding to the live broadcast audience, and specifically includes the following steps.

[0085] Step 102: Display the live broadcast interface of the first live broadcast of the target anchor.

[0086] Content application platforms usually provide one or more anchors, allowing users to visit the live broadcast room of the anchor they are interested in, watch the live broadcast content, or trade goods in the live broadcast room.

[0087] The first live broadcast is the live broadcast currently being performed by the target anchor, and the live broadcast interface refers to the interface displayed by the first live broadcast during the live broadcast process, so as to display the images collected by the anchor terminal used by the anchor.

[0088] Step 104: In response to the live broadcast notice event triggered by the target anchor, a resource collection information block is displayed on the live broadcast interface, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource.

[0089] Among them, the live broadcast preview event refers to any event associated with the live broadcast preview and virtual resources triggered by the target anchor during the first live broadcast process, such as the event that the target anchor creates and issues the target virtual resources with the conditions for obtaining the second live broadcast, the event that the target anchor selects the second live broadcast from the candidate live broadcast previews and associates the target virtual resources, the event that the target anchor publishes the live broadcast preview of the second live broadcast and associates the target virtual resources, etc.

[0090] The resource collection information block is used to guide the user to trigger the target control to collect the target virtual resource during the live broadcast of the first live broadcast. The target control is a control for booking the second live broadcast and collecting the target virtual resource.

[0091] The target virtual resource refers to the virtual resource obtained by booking the second live broadcast and used to trade the live broadcast product of the first live broadcast.

[0092] In actual implementation, the target anchor triggers the live broadcast preview event, which means that the target anchor has associated the target virtual resource with the second live broadcast to be started. At this time, the resource collection information block can be displayed on the live broadcast interface. The resource collection information block includes a target control. Triggering the target control can make an appointment for the second live broadcast to be started and collect the corresponding target virtual resource.

[0093] In addition, the resource collection information block may also include anchor information and resource information of the target virtual resource. The resource information may include at least one item of the resource value, usage conditions, resource type, validity period, and commodity information related to the target virtual resource. The anchor information and resource information are used to guide the current user to trigger the target control, make an appointment for the second live broadcast and collect the corresponding target virtual resource.

[0094] In an optional implementation, in response to the live broadcast preview event triggered by the target anchor, a pop-up window, floating layer, layer, etc. can be directly created on the live broadcast interface of the first live broadcast to display the resource collection information block, which includes the target control, anchor information, and resource information of the target virtual resource. The resource collection information block can be displayed in various forms such as virtual cards, virtual red envelopes, virtual gift boxes, etc., and this application does not limit it.

[0095] For example, Figure 2 is a schematic diagram of a first live broadcast interface of a first live broadcast provided by an embodiment of this specification, such as Figure 2As shown, in response to the live broadcast preview event triggered by the target anchor, a pop-up window is created in the live broadcast interface of the first live broadcast, displaying a resource collection information block, which displays the anchor avatar, which is consistent with the avatar of the live broadcast room of the first live broadcast, and the prompt message "The anchor sends you a coupon". In addition, the resource collection information block also displays the value of the coupon "20", the use conditions "Current live broadcast room available", "Full 99 available", the resource type "Booking live broadcast coupon", the validity period "23:57:03 from expiration", and the target control "Booking live broadcast and collecting".

[0096] In another optional implementation, in response to the live broadcast preview event triggered by the target anchor, a resource icon can be displayed at a set position in the live broadcast interface, and in response to the triggering operation of the resource icon, a resource collection information block can be displayed. The set position refers to a predefined position in the live broadcast interface where the resource icon is displayed, such as the upper left corner, the upper right corner, etc.; the resource icon refers to a graphic symbol that identifies resource collection information, and the icon symbol is a control. Triggering the resource icon can display a pop-up window in the live broadcast interface of the first live broadcast, and the resource collection information block is displayed in the pop-up window.

[0097] For example, Figure 3 is a schematic diagram of a second first live broadcast interface provided by an embodiment of this specification, such as Figure 3 As shown, in response to the live broadcast preview event triggered by the target anchor, a coupon icon is displayed in the upper right corner of the live broadcast interface of the first live broadcast. In response to the triggering operation of the coupon icon, a pop-up window is created in the live broadcast interface of the first live broadcast, displaying a resource collection information block, which displays the anchor avatar, which is consistent with the avatar of the live broadcast room of the first live broadcast, and the prompt message "The anchor sends you a coupon". In addition, the resource collection information block also displays the value of the coupon "20", the use conditions "Current live broadcast room available", "Full 99 available", the resource type "Appointment live broadcast coupon", the validity period "23:57:03 from expiration", and the target control "Appointment live broadcast and collection".

[0098] In another optional implementation, in response to the live broadcast preview event triggered by the target anchor, a pop-up window, floating layer, layer, etc. can be directly created on the live broadcast interface of the first live broadcast to display the resource collection information block, which includes the target control, anchor information, and resource information of the target virtual resource. In response to the closing operation of the resource collection information block, a resource icon is displayed at a set position in the live broadcast interface, and subsequently in response to the triggering operation of the resource icon, the resource collection information block can be displayed again in the live broadcast interface.

[0099] It should be noted that when the target anchor triggers a live broadcast preview event, the resource collection information block can be directly displayed for the user currently in the live broadcast room, and for the user who enters the live broadcast room later, the resource icon is displayed at a set position on the live broadcast interface, and in response to the triggering operation of the resource icon, the resource collection information block is displayed in the live broadcast interface. Of course, the same display logic can also be used for each user, and this embodiment of the specification does not limit this.

[0100] By applying the solution provided in the embodiments of this specification, in response to the live broadcast preview event triggered by the target anchor, a resource collection information block can be displayed on the live broadcast interface in a variety of ways. The display method of the resource collection information block is flexible and can be adapted to a variety of different application scenarios.

[0101] In an optional implementation of this embodiment, the live broadcast preview event includes at least one of an event in which the target anchor creates and issues a target virtual resource whose claiming condition includes reserving a second live broadcast, an event in which the target anchor selects a second live broadcast from candidate live broadcast previews and associates the target virtual resource, and an event in which the target anchor publishes a live broadcast preview of the second live broadcast and associates the target virtual resource;

[0102] In response to the live broadcast notice event triggered by the target anchor, a resource claiming information block is displayed on the live broadcast interface, including at least one of the following:

[0103] In response to the event that the target anchor issues the target virtual resource, a resource claiming information block is displayed on the live broadcast interface, wherein the claiming conditions of the target virtual resource include booking a second live broadcast;

[0104] In response to an event in which a target anchor selects a second live broadcast from candidate live broadcast previews and associates the second live broadcast with a target virtual resource, a resource claiming information block is displayed on a live broadcast interface, wherein the candidate live broadcast previews are the live broadcast previews that have been published;

[0105] In response to the event that the target anchor releases a live broadcast preview of the second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface.

[0106] In an optional implementation, the live broadcast preview event includes an event in which a target host sends a target virtual resource, and a condition for receiving the target virtual resource includes making an appointment for a second live broadcast. That is to say, the target host can create a target virtual resource on the host side whose receiving condition includes making an appointment for a second live broadcast. In response to the event in which the target host sends the target virtual resource, it indicates that the live broadcast preview event has been detected, and a resource receiving information block is displayed on the live broadcast interface.

[0107] In another optional implementation, the target anchor can select any one of the multiple candidate live broadcast previews that have been published as the second live broadcast, associate the selected second live broadcast with the target virtual resource, trigger the live broadcast preview event, and display the resource collection information block on the live broadcast interface.

[0108] In another optional implementation, the target anchor can publish a live broadcast preview of the second live broadcast, and while publishing the live broadcast preview, synchronously associate the target virtual resources, trigger the live broadcast preview event, and display the resource collection information block on the live broadcast interface.

[0109] In the embodiments of this specification, the target anchor can trigger the live broadcast preview event in a variety of ways to display the resource collection information block on the live broadcast interface of the first live broadcast. The triggering method of displaying the resource collection information block is flexible and can adapt to a variety of different application scenarios, enriching the interaction method and improving the user experience.

[0110] In an optional implementation of this embodiment, the live broadcast preview of the second live broadcast is associated with the target published content of the target anchor; in response to the event that the target anchor publishes the live broadcast preview of the second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface, including:

[0111] In response to the event that the target anchor releases a live broadcast preview of the second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface, and the resource collection information block is synchronously displayed with the target published content.

[0112] It should be noted that when the target anchor releases the live broadcast preview of the second live broadcast and associates the target virtual resources, in addition to displaying the resource collection information block on the live broadcast interface, the resource collection information block can also be synchronously displayed in the target published content, so that when the user views the target published content published by the target anchor in the content application platform, the resource collection information block can be displayed in the target published content. The user can trigger the resource collection information block to enter the first live broadcast, and make an appointment for the second live broadcast during the live broadcast of the first live broadcast to collect the target virtual resources.

[0113] In actual implementation, when the target anchor releases the live broadcast preview of the second live broadcast, he can choose to associate the target virtual resources, and can select one or more target published contents from the various published contents already released by the target anchor, and associate the live broadcast preview of the second live broadcast to the target published content of the target anchor, promote the live broadcast preview of the second live broadcast through the associated target published content, and display the resource collection information block in the target published content.

[0114] In the embodiment of the present specification, when publishing the live broadcast preview of the second live broadcast, the target broadcast content of the target anchor can also be associated, and the resource collection information block can be synchronously displayed in the target broadcast content, providing a link to enter the first live broadcast from the target broadcast content, and to make an appointment for the second live broadcast and collect the target virtual resources, thereby enriching the interaction method, improving the interaction experience, and enhancing user stickiness.

[0115] In an optional implementation of this embodiment, the resource collection information block includes product information of the target product; and displaying the resource collection information block on the live broadcast interface includes:

[0116] A resource collection information block is displayed on the live broadcast interface, and product information of the target product is displayed in the resource collection information block.

[0117] The target product refers to any live product in the first live broadcast that can be traded using the target virtual resource. The product information of the target product may include at least one of the product image, product name, product price, and brief introduction information, that is, the product information may be at least one of text, image, and video.

[0118] In actual implementation, a resource collection information block is displayed on the live broadcast interface. The resource collection information block can directly include the product information of the target product, that is, the resource collection information block is actually a product card. The target virtual resource that triggers the resource collection information block is the virtual resource for the target product. Based on the resource collection information block, the user can know which product the collected target virtual resource can be used to trade, and directly trade the target product based on the collected target virtual resource.

[0119] For example, Figure 4 is a schematic diagram of a live broadcast interface of a third first live broadcast provided by an embodiment of this specification, such as Figure 4 As shown, in response to the live broadcast preview event triggered by the target anchor, a resource collection information block is displayed in the live broadcast interface of the first live broadcast, and the product information of the target product is displayed in the resource collection information block: the product picture of "long skirt", the name "vacation style long skirt", the price "299", and the introduction information "XXXX"; and, the resource collection information block also displays the anchor avatar, which is consistent with the avatar of the live broadcast room of the first live broadcast, as well as the prompt information "The anchor sends you a coupon for the product, come and buy the product~", the usage condition "the product is available", the resource type "pre-booked live broadcast coupon", the validity period "23:57:03 from expiration", and the target control "pre-book live broadcast and collect".

[0120] In the embodiment of the present specification, the resource collection information block includes the commodity information of the target commodity. The target virtual resource is collected based on the resource collection information block. The collected target virtual resource can be directly traded for the target commodity, which improves the interaction efficiency and enriches the interaction mode.

[0121] Step 106: In response to completing the reservation for the second live broadcast based on the target control, the target virtual resource is collected, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0122] It should be noted that users can complete the reservation for the second live broadcast based on the target control in the resource collection information block. After the reservation is successful, the target virtual resources can be collected, and the collected target virtual resources can be used to trade the live broadcast products of the first live broadcast. In other words, in the first live broadcast, users who make reservations for the second live broadcast of the target anchor's subsequent sessions can collect the corresponding target virtual resources to trade the live broadcast products in the first live broadcast, which not only increases the transaction rate of the first live broadcast, but also increases the number of reservations for the second live broadcast.

[0123] In an optional implementation of this embodiment, in response to completing the reservation of the second live broadcast based on the target control, claiming the target virtual resource includes:

[0124] In response to the triggering operation of the target control, displaying a live broadcast preview interface of the second live broadcast, where the live broadcast preview interface includes a reservation control;

[0125] In response to the triggering operation of the reservation control, the second live broadcast is reserved and the target virtual resource is obtained.

[0126] The live broadcast preview interface is used to display the relevant information of the live broadcast preview of the second live broadcast, and the live broadcast preview interface includes a reservation control, and the reservation control is used to reserve the second live broadcast to obtain the corresponding target virtual resource. The live broadcast preview interface may also include at least one of the start time, the live broadcast introduction, and the number of people currently reserved.

[0127] In actual applications, the live broadcast preview interface may include at least one of text content, image content, and video content. For example, the displayed start time, live broadcast introduction, and the number of people currently booked are all text, or the live broadcast introduction may be a product image or product video of the live broadcast product of the second live broadcast, or the live broadcast introduction may also be a live broadcast introduction video of the second live broadcast recorded by the anchor or other users. The live broadcast preview interface may be a pop-up window or floating layer that partially covers the live broadcast interface, or completely covers the live broadcast interface.

[0128] Specifically, when the audience end detects a trigger operation on the target control, it can send a resource collection request to the server end. In response to the resource collection request, the server end sends a live broadcast preview interface of the second live broadcast to the audience end, and the live broadcast preview interface includes a reservation control, so that the audience end can display the live broadcast preview interface of the second live broadcast; when the audience end detects the trigger operation of the reservation control in the live broadcast preview interface of the second live broadcast, it can send a live broadcast reservation request to the server end, and the live broadcast reservation request can carry the live broadcast identifier of the second live broadcast to be reserved and the account information of the audience. The server end adds a reservation for the second live broadcast to the viewer's account based on the live broadcast identifier of the second live broadcast. After the reservation is successful, the target virtual resource is sent to the viewer's account.

[0129] In actual implementation, the user triggers the target control in the resource collection information block, and the live broadcast preview of the second live broadcast can be displayed on the live broadcast interface. In response to the triggering operation of the reservation control in the live broadcast preview, the second live broadcast can be reserved for the current account, and the target virtual resources can be collected. In specific implementation, the start time of the second live broadcast can be obtained, and the start time can be added to the calendar of the current account. The calendar monitors the time, and when the start time of the second live broadcast is reached, the user is reminded to enter the second live broadcast, or the second live broadcast can be scheduled by sending an email reminder or implementing schedule management within the application; in addition, after successfully reserving the second live broadcast for the current account, that is, after adding the start time of the second live broadcast to the schedule of the current account, the target virtual resources can be sent to the current account. When the user trades the live broadcast products of the first live broadcast, he can query the virtual resources of the current account and use them at the time of settlement.

[0130] For example, Figure 5 This is a schematic diagram of the fourth first live broadcast interface provided by an embodiment of this specification. Assuming that the user clicks the above Figure 2 The target control "Book a live broadcast and receive it" in the Figure 5 The live broadcast preview interface shown in the figure displays the start time "Starting at 20:00 on March 22", the live broadcast introduction "Summer new products are here, welcome everyone to play in the live broadcast room", the current number of reservations "32", and the reservation control "Reserve Live Broadcast". Users can click on "Reserve Live Broadcast" to reserve the second live broadcast and receive the target virtual resource "20 yuan coupon", which can be used to trade the live broadcast products of the first live broadcast.

[0131] In the embodiment of the present specification, by triggering the target control, the live broadcast preview interface of the second live broadcast can be displayed. Through the live broadcast preview interface, the user can learn about the relevant content of the second live broadcast to be broadcast by the target anchor, thereby increasing the user's interest in the second live broadcast, guiding the user to make an appointment for the second live broadcast, and thus increasing the number of appointments for the second live broadcast.

[0132] Of course, in actual implementation, in addition to displaying the live broadcast preview interface after clicking the target control in the resource collection information block, and then making a reservation for the second live broadcast and collecting the target virtual resources based on the reservation control in the live broadcast preview interface, in another implementation method, you can also respond to the triggering operation of the target control to directly complete the reservation for the second live broadcast and collect the target virtual resources. That is to say, after the user clicks the target control, he can directly reserve the second live broadcast for the current account and collect the target virtual resources.

[0133] In an optional implementation of this embodiment, the number of second live broadcasts is at least two; in response to a triggering operation of a reservation control, reserving the second live broadcast and claiming the target virtual resource include:

[0134] In response to a triggering operation of the reservation control, displaying a candidate live broadcast list, the candidate live broadcast list including at least two second live broadcasts that can claim the target virtual resource;

[0135] In response to a selection operation of at least one target second live broadcast in the candidate live broadcast list, at least one target second live broadcast is reserved, and target virtual resources are obtained, wherein the target second live broadcast is the second live broadcast selected and reserved in the candidate live broadcast list.

[0136] In an optional implementation, if the target anchor has one second live broadcast associated with the target virtual resource, in response to the triggering operation of the reservation control, the second live broadcast can be directly reserved for the current account and the corresponding target virtual resource can be collected.

[0137] In another optional implementation, if the target anchor has at least two second live broadcasts associated with the target virtual resource, in response to the triggering operation of the reservation control, a candidate live broadcast list can be displayed, and the candidate live broadcast list includes at least two second live broadcasts that can receive the target virtual resource, that is, the candidate live broadcast list includes at least two live broadcasts to be broadcasted associated with the target virtual resource, and the user can select at least one target second live broadcast from the candidate live broadcast list, make an appointment for at least one selected target second live broadcast, and receive the target virtual resource. In other words, the user can arbitrarily select at least one second live broadcast from the displayed candidate live broadcast list to complete the appointment, and then receive the corresponding target virtual resource.

[0138] For example, Figure 6 This is a schematic diagram of the fifth first live broadcast interface provided by an embodiment of this specification. Assuming that the user clicks the above Figure 5 In the reservation control "Reserve Live Broadcast", the following information can be displayed: Figure 6The candidate live broadcast list shown includes live broadcast A, live broadcast B, and live broadcast C to be broadcasted. By reserving at least one of live broadcast A, live broadcast B, and live broadcast C, the target virtual resources can be obtained. Assuming that the user selects live broadcast B and clicks the "Confirm" control, live broadcast B will be reserved for the current account and the target virtual resources will be obtained.

[0139] In the embodiment of the present specification, there can be at least two second live broadcasts associated with the target virtual resource. The user can arbitrarily select at least one second live broadcast to be broadcasted from the candidate live broadcast list for reservation, and then receive the target virtual resource. This provides users with a variety of options for making live broadcast reservations, improves the flexibility of live broadcast previews, can meet the diverse needs of different users, and increases the number of people who receive resources and broadcast previews.

[0140] In an optional implementation of this embodiment, in response to the triggering operation of the target control, displaying the live broadcast preview interface of the second live broadcast includes:

[0141] In response to the triggering operation of the target control, check the reservation status of the current account;

[0142] If the reservation status indicates that the second live broadcast has been reserved, the target virtual resource is obtained;

[0143] If the reservation status indicates that the second live broadcast has not been scheduled, the live broadcast preview interface of the second live broadcast will be displayed.

[0144] It should be noted that some users may have already made a reservation for a second live broadcast before claiming the target virtual resources. Therefore, in actual implementation, in response to the triggering operation of the target control, the reservation status of the current account can be checked. If the reservation status indicates that the second live broadcast has been reserved, the target virtual resources can be directly claimed; if the reservation status indicates that the second live broadcast has not been reserved, the live broadcast preview interface of the second live broadcast is displayed, and the user is guided to make a reservation for the second live broadcast based on the live broadcast preview interface and claim the target virtual resources.

[0145] In actual implementation, when the audience detects a trigger operation on the target control, a resource collection request can be sent to the server. The resource collection request can carry the account information of the current audience (that is, the current account). The server queries the audience's reservation status for the second live broadcast based on the account information. If the audience is in a reserved state, the target virtual resource is directly issued to the audience's account; if it is not in a reserved state, the live broadcast preview interface of the second live broadcast is issued, so that the audience can display the live broadcast preview interface of the second live broadcast, so that the audience can complete the reservation for the second live broadcast based on the displayed live broadcast preview interface of the second live broadcast and collect the corresponding target virtual resource.

[0146] In one implementation, the same target control is displayed for each user in the live broadcast room of the first live broadcast. After the user triggers the target control, the reservation status of the current account is checked. If a reservation has been made, the target virtual resources can be directly collected. If no reservation has been made, the live broadcast preview interface of the second live broadcast is displayed, and the subsequent live broadcast preview process continues.

[0147] In another implementation, in response to the live broadcast preview event triggered by the target anchor, when the resource collection information block is displayed on the live broadcast interface, the reservation status of the current account can be checked. If the reservation status indicates that the second live broadcast has not been scheduled, the resource collection information block is displayed on the live broadcast interface, and the resource collection information block includes a first target control, and the first target control is used to indicate that the current account has reserved the second live broadcast and then collect the target resource; if the reservation status indicates that the second live broadcast has been scheduled, the resource collection information block is displayed on the live broadcast interface, and the resource collection information block includes a second target control, and the second target control is used to indicate that the current account directly collects the target resource, and the resource collection information block can also display a prompt message that the live broadcast has been scheduled, prompting the user that the second live broadcast has been scheduled and the target virtual resource can be directly collected. In response to the triggering operation of the first target control, the live broadcast preview interface of the second live broadcast is displayed; in response to the triggering operation of the second target control, the target virtual resource is directly collected.

[0148] Using the above example, Figure 7 is a schematic diagram of a sixth live broadcast interface of a first live broadcast provided by an embodiment of the present specification. In response to a live broadcast preview event triggered by a target anchor, the reservation status of the current account is checked. If the reservation status indicates that the second live broadcast has not been reserved, the following is displayed: Figure 2 The resource collection information block shown in the resource collection information block displays the target control "Book a live broadcast and collect it". The user clicks on "Book a live broadcast and collect it" to proceed with the subsequent live broadcast preview process. If the reservation status indicates that the second live broadcast has been reserved, the following information can be displayed: Figure 7 The resource collection information block shown displays the target control "Collect Resources" in the resource collection information block. The resource collection information block can also display a reminder message of the scheduled live broadcast "You have booked XX live broadcast and can directly collect the coupon."

[0149] In the embodiments of the present specification, in response to the triggering operation of the target control, the reservation status of the current account can be checked. If a second live broadcast has been reserved, the target virtual resources can be directly collected. If a second live broadcast has not been reserved, the live broadcast preview interface will be displayed to carry out the subsequent reservation process. This avoids guiding users who have already reserved a second live broadcast to make a reservation for the second live broadcast again, causing trouble to the users. Different resource collection links are used for different users who have made reservations and those who have not made reservations, thereby improving the user experience and being able to adapt to a variety of different actual scenarios.

[0150] In an optional implementation of this embodiment, in response to completing the reservation of the second live broadcast based on the target control, after receiving the target virtual resource, the method further includes:

[0151] Displaying transaction prompt information of the target commodity, the transaction prompt information is used to prompt the use of the target virtual resources to trade the target commodity;

[0152] In response to a first trigger operation of the transaction prompt information, displaying a payment interface for the target product;

[0153] In response to a second trigger operation of the transaction prompt information, the target product is added to the shopping cart; in response to a shopping cart viewing event, a shopping cart page is displayed, the shopping cart page includes the added target product; in response to a payment event for the target product in the shopping cart page, a payment interface for the target product is displayed;

[0154] In response to the third trigger operation of the transaction prompt information, the product details page of the target product is displayed, and the product details page includes a payment control; in response to the trigger operation of the payment control, the payment interface of the target product is displayed.

[0155] Among them, the payment interface is used to trade the target product.

[0156] It should be noted that if the resource collection information block includes the commodity information of the target commodity, the target virtual resource collected based on the resource collection information block can be directly used to trade the target commodity.

[0157] In actual implementation, in response to completing the reservation of the second live broadcast based on the target control, after receiving the target virtual resource, the transaction prompt information of the target product can be displayed, and the transaction prompt information is used to prompt the use of the target virtual resource to trade the target product.

[0158] Among them, the first trigger operation of the transaction prompt information, the second trigger operation of the transaction prompt information and the third trigger operation of the transaction prompt information are different operations triggered based on the transaction prompt information, such as left swipe, up swipe, single click, double click, etc.

[0159] In one optional implementation, the transaction prompt information can be configured as a control that can implement interactive operations, and the user can directly trigger the transaction prompt information to trade the target product corresponding to the transaction; in another optional implementation, the transaction prompt information includes a transaction control, and the user performs a first trigger operation on the transaction control to display the payment interface of the target product, performs a second trigger operation on the transaction control to add the target product to the shopping cart, and performs a third trigger operation on the transaction control to display the product details page of the target product.

[0160] In addition, the transaction prompt information may include at least one of resource collection results, usage guidance information, anchor avatar, usage conditions, resource type, validity period, and transaction controls. In addition, the transaction prompt information may also include product information of the target product, such as at least one of product pictures, product names, product prices, and brief information. This specification embodiment does not limit this.

[0161] In actual implementation, if there is only one target product, a first trigger operation is triggered based on the transaction prompt information, and a payment interface of the target product is displayed. In the payment interface, you can choose to use the received target virtual resources to complete the payment, and the transaction of the target product is completed; and / or, a second trigger operation can also be triggered based on the transaction prompt information, and the target product is added to the shopping cart. Subsequently, in response to a shopping cart view request, a shopping cart page is displayed, the target product is selected in the shopping cart, a payment event is triggered, the payment interface of the target product is entered, and the received target virtual resources are selected to complete the transaction of the target product; and / or, a third trigger operation can also be triggered based on the transaction prompt information, and the product details page of the target product is displayed. Subsequently, in response to the trigger operation of the payment control in the product details page, the payment interface of the target product is displayed, and the received target virtual resources are selected to complete the transaction of the target product.

[0162] If there are at least two target products, you can select any one of the target products to be traded in the transaction prompt information, initiate a first trigger operation based on the selected target product to display the corresponding payment interface, trigger a second operation to add the selected target product to the shopping cart, and trigger a third operation to display the product details page of the selected target product.

[0163] Of course, in actual implementation, in response to the first trigger operation of the transaction prompt information, a combined payment interface of at least two target products can be displayed; and / or, in response to the second trigger operation of the transaction prompt information, each target product can be added to the shopping cart; and / or, in response to the third trigger operation of the transaction prompt information, the product details page of the first target product can be displayed. The embodiments of this specification do not limit this.

[0164] For example, Figure 8 This is a schematic diagram of the seventh first live broadcast interface provided by an embodiment of this specification. Assume that the resource collection information block displayed in the live broadcast interface is as described above. Figure 4 As shown, users are based on Figure 4 The target control "Book a live broadcast and receive" is displayed. After successfully booking the second live broadcast and receiving the coupon, the transaction prompt information is displayed as follows Figure 8As shown, the transaction prompt information includes the resource collection result "Congratulations on your successful collection of the coupon", the usage guidance information "Use the coupon to purchase the following products", the product information of the target product, the anchor's avatar, the usage condition "This product is available", the resource type "Appointment live broadcast coupon", the validity period "23:57:03 until expiration", and the transaction controls. The user clicks Figure 8 If the user slides up the transaction control and adds the "long skirt" to the shopping cart, the user slides right on the transaction control and displays the product details page of the "long skirt".

[0165] In the embodiments of the present specification, if the resource collection information block includes the product information of the target product, the target virtual resources collected based on the resource collection information block can be used to directly trade the target product, and the target product can be traded using the target virtual resources in a variety of different ways. A variety of trading methods are provided, which can adapt to different application scenarios, meet different needs, and improve the interaction effect.

[0166] In an optional implementation of this embodiment, after obtaining the target virtual resource, the following step is also included:

[0167] In response to the target virtual resource collection completion event, usage prompt information of the target virtual resource is displayed, and the usage prompt information is used to prompt the transaction of the live broadcast product of the first live broadcast.

[0168] The collection completion event refers to the event that the current account successfully makes an appointment for the second live broadcast and successfully collects the target virtual resource. In actual applications, in response to the success of the second live broadcast announcement, the target virtual resource can be issued to the current account. After the target virtual resource is successfully issued, the collection completion event of the target virtual resource is triggered, and the use prompt information of the target virtual resource is displayed. The use prompt information can reflect the resource collection situation and prompt the user to use the collected target virtual resource to trade the live broadcast commodity in the first live broadcast. The use prompt information may include at least one of the resource collection result, use guidance information, anchor avatar, use conditions, resource type, and validity period.

[0169] In addition, if the second live broadcast preview fails due to network reasons, reservation interface call reasons, etc., the resource collection information block can be returned to continue to be displayed, so that the user can re-book the second live broadcast based on the displayed resource collection information block to collect the target virtual resources.

[0170] For example, Fig. 9 This is a schematic diagram of the live broadcast interface of the eighth first live broadcast provided by an embodiment of this specification. Assume that the resource collection information block displayed in the live broadcast interface is as described above. Figure 5 As shown, users are based on Figure 5The target control "Book a live broadcast and receive" is displayed. After successfully booking the second live broadcast and receiving the coupon, the usage prompt information is displayed as follows Fig. 9 As shown, the usage prompt information includes the anchor's avatar, the resource collection result "Reservation successful, congratulations on successfully receiving the coupon", usage guidance information "All live broadcast products in the current live broadcast room are available, go and use them", usage conditions "99 or more available", resource type "Reservation live broadcast coupon", and validity period "23:57:03 from expiration".

[0171] In the embodiment of the present specification, after the user successfully receives the target virtual resource, a usage prompt message may be displayed to prompt the user to trade the live broadcast product of the first live broadcast, thereby increasing the transaction rate of the first live broadcast.

[0172] In an optional implementation of this embodiment, the use prompt information includes a use control; after the use prompt information of the target virtual resource is displayed, the following is further included:

[0173] In response to a first trigger operation using a control, displaying a product list page of a first live broadcast;

[0174] In response to a second trigger operation using the control, a shopping cart page for the first live broadcast is displayed.

[0175] In actual implementation, the use prompt information includes using a control, and different pages can be displayed for different trigger operations triggered by using the control. The first trigger operation of using the control and the second trigger operation of using the control are different operations triggered by using the control, such as left swipe, up swipe, single click, double click, etc.

[0176] In actual implementation, in response to a first trigger operation using a control, a product list page of the first live broadcast may be displayed, and the shopping cart page may include at least one product that can use the target virtual resources. The user can select the desired product in the product list page, enter the payment interface, and use the received target virtual resources to settle the selected product in the payment interface; in response to a second trigger operation using the control, the shopping cart page of the first live broadcast may be displayed, and the shopping cart page may include at least one product that can use the target virtual resources. The user can select the desired product in the shopping cart page, enter the payment interface, and use the received target virtual resources to settle the selected product in the payment interface.

[0177] In another implementation, the usage prompt information may include a first usage control and a second usage control. In response to a triggering operation of the first usage control, a product list page of the first live broadcast is displayed; in response to a triggering operation of the second usage control, a shopping cart page of the first live broadcast is displayed.

[0178] Using the above example, Fig. 9As shown, the usage prompt information includes using the control "Go to use". The user clicks "Go to use" to display the product list page of the first live broadcast. The user double-clicks "Go to use" to enter the shopping cart page.

[0179] It should be noted that after receiving the target virtual resources based on the resource collection information block, the live broadcast products of the first live broadcast can be traded, and the target virtual resources can be used to trade the live broadcast products of the first live broadcast in a variety of different ways. A variety of trading methods are provided, which can adapt to different application scenarios, meet different needs, and improve the interactive effect.

[0180] The embodiments of this specification provide a resource collection method. During the live broadcast of the first live broadcast of the target anchor, a resource collection information block is displayed. The user completes the reservation for the second live broadcast based on the target control of the resource collection information block, and can collect the target virtual resource. The target virtual resource can be used to trade the live broadcast merchandise of the first live broadcast. The target virtual resource in the first live broadcast is used as the entry point, and the reservation for the second live broadcast to be broadcasted by the target anchor is linked to the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the reservation for the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0181] See also Fig.10 , Fig.10 A flowchart of another resource collection method provided according to an embodiment of the present specification is shown, which is applied to a content publishing browsing terminal, that is, a client corresponding to a browsing account for browsing the content published by a target anchor, and specifically includes the following steps.

[0182] Step 1002: Display the content details page of the target published content of the target anchor.

[0183] In actual implementation, the browsing object can enter the content application platform, browse various published contents provided by the content application platform, and respond to the viewing request of the target published content of the target anchor to display the content details page of the target published content of the target anchor.

[0184] The target published content is the published content associated with the second live broadcast of the target anchor. The content details page includes a content area, a comment area, and a reservation entrance. The content area is used to display the media content and / or text corresponding to the target published content, and the comment area is used to display comments on the target published content. It can be displayed directly on the details page or by triggering the comment control of the content details page in the form of a floating layer, pop-up window, etc. The reservation entrance is used to make a reservation for the second live broadcast. The reservation entrance can be a reservation control on the content details page, or a link included in the target comment in the comment area. This application does not limit this.

[0185] Step 1004: In response to the live broadcast notice event triggered by the target anchor, a resource collection information block is displayed on the content details page of the target published content, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource.

[0186] In actual implementation, in response to the live broadcast preview event triggered by the target anchor, a resource collection information block can be displayed on the content details page of the target published content. The resource collection information block is used to guide the user to trigger the target control to enter the first live broadcast from the content details page of the target published content, and make an appointment for the second live broadcast in the first live broadcast to collect the target virtual resources and trade the live broadcast products in the first live broadcast.

[0187] It should be noted that the specific implementation process of the above "in response to the live broadcast preview event triggered by the target anchor, displaying the resource collection information block on the content details page of the target published content" is similar to the specific implementation process of "in response to the live broadcast preview event triggered by the target anchor, displaying the resource collection information block on the live broadcast interface" in the above step 104. Please refer to the description related to step 104 in the above embodiment, and this embodiment will not be repeated here. Fig.11a is a schematic diagram of an interface of a content details page of a target published content provided by an embodiment of this specification, such as Fig.11a As shown, the content application platform can display the content details page of the target published content, which is the live broadcast preview notes of anchor A. The content details page includes anchor A's anchor introduction "XX brand clothing recommendation tube", anchor A's first live broadcast introduction, the first live broadcast introduction can include the live broadcast products of the first live broadcast, and multiple live broadcast products can be displayed by sliding, and anchor A's second live broadcast preview, the second live broadcast preview can include the live broadcast product preview of the second live broadcast, and multiple live broadcast products can be displayed by sliding. In addition, the content details page displays a resource collection information block, and the target control displayed in the resource collection information block is "enter the first live broadcast to collect resources."

[0188] In another optional implementation of this embodiment, in response to the live broadcast preview event triggered by the target anchor, a reservation entrance can also be displayed on the content details page of the target published content, and the reservation entrance displays prompt information of the target virtual resources. In response to the triggering operation of the reservation entrance, the reservation for the second live broadcast is completed, the live broadcast room of the first live broadcast is entered, and the target virtual resources are collected.

[0189] Among them, the prompt information is a prompt information to guide the user to make an appointment for the second live broadcast, such as "Click here to make an appointment for the second live broadcast and you can receive a coupon~".

[0190] In actual implementation, the content details page of the target published content may include a content area, a comment area, and a reservation entrance. In response to the live broadcast preview event triggered by the target anchor, the prompt information of the target virtual resource can be directly displayed in the reservation entrance to guide the audience to trigger the reservation entrance to directly reserve the second live broadcast, and then enter the live broadcast room of the first live broadcast to collect the target virtual resource. Among them, after entering the live broadcast room of the first live broadcast, the target virtual resource can be directly collected for the audience, and the resource collection result can be fed back in the live broadcast interface of the first live broadcast; or, after entering the first live broadcast, a resource collection confirmation control can be displayed, and in response to the triggering operation of the resource collection confirmation control, the target virtual resource can be collected for the audience. The embodiments of this specification do not limit this; or, after clicking the reservation entrance, the first live broadcast can be entered, and the resource collection information block can be displayed in the live broadcast interface of the first live broadcast, and the second live broadcast reservation and the collection of the target virtual resource can be realized based on the resource collection information block.

[0191] For example, Fig.11b is a schematic diagram of an interface of another content details page of target published content provided by an embodiment of this specification, such as Fig.11b As shown, the content application platform can display the content details page of the target published content, which is the live broadcast preview note of anchor A. The content details page includes a content area, a comment area and a reservation entrance. The content area includes anchor A's anchor introduction "XX brand clothing recommendation tube", anchor A's first live broadcast introduction, the first live broadcast introduction can include the live broadcast products of the first live broadcast, and multiple live broadcast products can be displayed by sliding, and anchor A's second live broadcast preview, the second live broadcast preview can include the live broadcast product preview of the second live broadcast, and multiple live broadcast products can be displayed by sliding. The reservation entrance displays a prompt message of the target virtual resource "Click here to make an appointment for the second live broadcast, and you can receive a coupon~", and the audience can directly make an appointment for the second live broadcast by clicking the reservation entrance, and enter the first live broadcast, display the live broadcast interface of the first live broadcast, and receive the target virtual resource in the first live broadcast.

[0192] In another optional implementation, a reservation entrance can be directly displayed on the target published content of the target anchor, and prompt information of the target virtual resources can be displayed at the reservation entrance. There is no need to enter the content details page of the target published content. The reservation entrance can be triggered to directly complete the reservation for the second live broadcast, enter the live broadcast room of the first live broadcast and collect the target virtual resources.

[0193] For example, Fig.11c is a schematic diagram of a content publishing interface of a content application platform provided by an embodiment of this specification, such as Fig.11cAs shown, the content publishing interface of the content application platform displays multiple published contents, among which a reservation entrance is displayed at the target published content, and the reservation entrance displays a prompt message of the target virtual resource "Click here to reserve the second live broadcast, and you can receive a coupon~". The audience can directly reserve the second live broadcast by clicking the reservation entrance, and enter the first live broadcast, displaying the live broadcast interface of the first live broadcast, and receive the target virtual resource in the first live broadcast.

[0194] It should be noted that in response to the live broadcast preview event triggered by the target anchor, the resource collection information block or reservation entrance can be displayed in a variety of ways to realize the reservation of the second live broadcast and the collection of the target virtual resources in the first live broadcast. It can be applicable to a variety of actual application scenarios with higher adaptability and flexibility.

[0195] Step 1006: In response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, the reservation for the second live broadcast is completed in the first live broadcast, and the target virtual resources are collected, wherein the second live broadcast is the live broadcast to be started by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

[0196] It should be noted that the user can enter the first live broadcast based on the target control in the resource collection information block displayed in the target published content, display the live broadcast interface of the first live broadcast of the target anchor, and complete the reservation of the second live broadcast in the first live broadcast. After the reservation is successful, the target virtual resources are collected, and the collected target virtual resources can be used to trade the live broadcast products of the first live broadcast. In other words, you can enter the first live broadcast currently being conducted by the target anchor from the target published content of the target anchor, and make an appointment for the second live broadcast of the target anchor's subsequent sessions in the first live broadcast, and you can collect the corresponding target virtual resources to trade the live broadcast products in the first live broadcast. It provides a link from the target published content to the first live broadcast, and to make an appointment for the second live broadcast and collect the target virtual resources, enriching the interaction method, and not only improving the transaction rate of the first live broadcast, but also increasing the number of reservations for the second live broadcast.

[0197] In an optional implementation method, in response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, and the reservation confirmation information block can be displayed in the live broadcast interface of the first live broadcast. In response to the reservation operation of the confirmation control in the reservation confirmation information block, the live broadcast preview interface of the second live broadcast is displayed, and the live broadcast preview interface includes a reservation control. In response to the triggering operation of the reservation control, the second live broadcast is reserved and the target virtual resources are collected.

[0198] In another optional implementation method, in response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, and the live broadcast preview interface of the second live broadcast can be directly displayed. In response to the triggering operation of the reservation control in the live broadcast preview interface, the second live broadcast is reserved and the target virtual resources are collected.

[0199] In another optional implementation, in response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, and the reservation for the second live broadcast is directly completed for the current account, and the target virtual resources are collected.

[0200] It should be noted that after the target publishing content triggers the target control in the resource collection information block, the user can enter the first live broadcast. Booking the second live broadcast in the first live broadcast provides a variety of interactive options, improves the flexibility of the live broadcast preview, can meet the diverse needs of different users, and increases the number of people who collect resources and broadcast previews.

[0201] It is worth noting that the specific implementation process of "completing the reservation of the second live broadcast based on the live broadcast preview interface, and trading the live broadcast products of the first live broadcast after successfully reserving the second live broadcast and receiving the target virtual resources" is similar to the specific implementation process of "completing the reservation of the second live broadcast based on the live broadcast preview interface, and trading the live broadcast products of the first live broadcast after successfully reserving the second live broadcast and receiving the target virtual resources" in the above step 106. Please refer to the relevant description of step 106 in the above embodiment, and the implementation of this specification will not be repeated here.

[0202] Using the above example, Fig.11a As shown, the user clicks on the target control "Enter the first live broadcast to receive resources" to enter the first live broadcast, and the live broadcast interface of the first live broadcast is displayed. The live broadcast preview interface displays the start time "Starting at 20:00 on March 22", the live broadcast introduction "Summer new products are here, welcome everyone to play in the live broadcast room", the current number of reservations "32", and the reservation control "Reserve Live Broadcast". The user clicks on the "Reserve Live Broadcast" to reserve the second live broadcast and receive the target virtual resource "20 yuan coupon", which can be used to trade the live broadcast products of the first live broadcast.

[0203] The embodiment of this specification provides another resource collection method, in which a resource collection information block is displayed in the target release content of the target anchor. When the user triggers the target control of the resource collection information block, the user can enter the live broadcast interface of the first live broadcast of the target anchor, and complete the reservation for the second live broadcast in the first live broadcast to collect the target virtual resources. The target virtual resources can be used to trade the live broadcast products of the first live broadcast. Through the target release content of the target live broadcast, the user can enter the first live broadcast currently being broadcast by the target anchor, and provide a link for entering the first live broadcast from the target release content, reserving the second live broadcast, and collecting the target virtual resources. The target virtual resources in the first live broadcast are used as the entry point to link the reservation of the second live broadcast to be broadcasted by the target anchor with the issuance of virtual resources in the first live broadcast. By issuing virtual resources, the reservation of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0204] See also Fig.12 , Fig.12 A flowchart of a resource creation method provided according to an embodiment of the present specification is shown, which is applied to a host end and specifically includes the following steps.

[0205] Step 1202: Display the live broadcast interface of the first live broadcast of the target anchor.

[0206] It should be noted that the specific implementation process of step 1202 "displaying the live broadcast interface of the first live broadcast of the target anchor" is similar to that of step 102 in the above embodiment, except that in step 102, it is the audience end that "displays the live broadcast interface of the first live broadcast of the target anchor", while in step 1202, it is the anchor end that "displays the live broadcast interface of the first live broadcast of the target anchor". The specific implementation process of step 1202 can be referred to the specific implementation process of step 102 in the above embodiment, and the embodiments of this specification will not be repeated here.

[0207] Step 1204: In response to the association operation between the live broadcast preview and the virtual resource, a resource association page is displayed on the live broadcast interface.

[0208] Among them, the association operation of the live broadcast preview and the virtual resources may refer to any operation of associating the live broadcast preview and the virtual resources triggered by the target anchor in the first live broadcast process, such as the association operation of the live broadcast preview and the virtual resources may be a resource creation operation, a selection association operation of the published candidate live broadcast preview, a publishing association operation of the live broadcast preview of the second live broadcast, etc.

[0209] In an optional implementation of this embodiment, the operation of associating the live broadcast preview with the virtual resource is a resource creation operation, and the resource association page is a resource creation page; in response to the operation of associating the live broadcast preview with the virtual resource, the resource association page is displayed on the live broadcast interface, including:

[0210] Displaying a resource creation page, displaying the configuration items of the receiving conditions of the target virtual resource on the resource creation page, wherein the receiving condition configuration items include the reservation live broadcast configuration items, and the target virtual resource is used for distribution during the live broadcast process of the first live broadcast;

[0211] In response to the selection operation of the scheduled live broadcast configuration item, a reservation information block is displayed on the resource creation page, and reservation information of the second live broadcast is displayed in the reservation information block, wherein the second live broadcast is any live broadcast to be broadcasted by the target account;

[0212] In response to the configuration being completed, a target resource is created, and the target resource is released after the second live broadcast is scheduled during the live broadcast of the first live broadcast.

[0213] In actual implementation, a resource creation page can be displayed on the live broadcast interface of the first live broadcast on the anchor's side. The resource creation page includes multiple collection condition configuration items. The collection condition configuration items can be used to configure the conditions that should be met for collecting the corresponding virtual resources. The collection condition configuration items include appointment live broadcast configuration items. The appointment live broadcast configuration items can configure a second live broadcast that needs to be booked, that is, the collection conditions of the created target virtual resources at least include the second live broadcast configured by appointment.

[0214] In actual implementation, after the target anchor is configured, you can check whether the live broadcast preview of the configured second live broadcast still exists. If not, a prompt message will pop up to remind the target anchor that the live broadcast preview of the second live broadcast that needs to be scheduled does not exist, please reselect the live broadcast configuration item. If it exists, the configuration is successful and the target virtual resource is created.

[0215] For example, Fig.13 is a schematic diagram of the interface of the first resource association page provided by an embodiment of this specification, such as Fig.13 As shown, the resource association page is a resource creation page, including multiple collection condition configuration items: viewing time, following the anchor, sharing live broadcast, entering a password, joining a fan club, joining a group chat, and reserving live broadcast. The anchor can choose the required collection conditions for configuration. Assuming that the anchor chooses to schedule a live broadcast, the reservation information block can be displayed on the resource creation page, and the reservation information of the second live broadcast to be scheduled can be displayed in the reservation information block, such as October 24th 11:23. In addition, the resource creation page can also be used to set coupons, such as setting the number of coupons to be issued to 40, and the number of coupons issued needs to be less than the inventory of the target anchor. After the target anchor is configured, you can click the "Start Issuing Coupons" control to create and issue the target virtual resource, which is collected after reserving the second live broadcast during the live broadcast of the first live broadcast.

[0216] Specifically, the anchor terminal can display a resource creation page for the anchor mobile terminal, including:

[0217] During the live broadcast of the first live broadcast, in response to a resource viewing event, a resource list page of the first live broadcast is displayed, wherein the resource list page includes created resources and a resource creation control;

[0218] In response to the triggering operation of the resource creation control, a resource creation page is displayed.

[0219] It should be noted that during the live broadcast of the first live broadcast, the target anchor can click on the resource viewing control to trigger the resource viewing event and display the resource list page of the first live broadcast. The resource list page includes created resources and resource creation controls. The target anchor can understand the virtual resources that have been created and create new virtual resources through the resource list page. In response to the triggering operation of the resource creation control, the resource creation page is displayed to configure the reservation live broadcast configuration item in the collection condition configuration item in the resource creation page, and create and issue the target virtual resource with the collection condition of reserving the second live broadcast.

[0220] In addition, in addition to the target anchor, the super administrator of the live broadcast room can also be regarded as the above-mentioned "target anchor" to create target virtual resources.

[0221] For example, Fig.14 is a schematic diagram of an interface of a resource list page provided by an embodiment of this specification, such as Fig.14 As shown, the live broadcast interface of the first live broadcast of the target anchor displayed on the anchor's mobile terminal includes a resource viewing control. The target anchor clicks the resource viewing control to display the resource list page of the first live broadcast. The resource list page includes two types of coupons, namely "general coupons" and "merchant coupons". The "general coupon" includes a created coupon with a value of "5 yuan", a usage condition of "no threshold", a coupon type of "daily coupon", and a validity period of "2019.11.1010:00-2019.11.0010:00". Click "Detailed description" to expand the detailed information of the coupon. The coupon corresponds to the "Issue coupon" control. The target anchor clicks the "Issue coupon" control to issue the "5 yuan" coupon in the first live broadcast. In addition, the resource list page also includes a resource creation control "Go to create". The target anchor clicks "Go to create" to display the following information: Fig.13 The resource creation page is shown.

[0222] In another optional implementation, the target anchor may be prompted to update the scheduled live broadcast configuration item by the condition configuration item, and the resource creation page may be displayed, which may include:

[0223] When the update prompt conditions are met, the resource creation page is displayed, and an update prompt information block is displayed on the resource creation page, wherein the update prompt information block is used to prompt the collection condition configuration item to add a reservation live broadcast configuration item;

[0224] In response to a cancel event of the update prompt information block, canceling display of the update prompt information block.

[0225] Among them, the update reminder condition refers to the pre-configured situation where a new appointment live broadcast configuration item is added and a reminder is required to collect the condition configuration item. For example, the update reminder condition can be configured as the target anchor or super administrator's first two visits to the resource creation page. The target anchor and super administrator can be counted separately, twice each.

[0226] In actual implementation, when the update prompt conditions are met, the resource creation page is displayed, and an update prompt information block can be displayed on the resource creation page. The update prompt information block prompts that a new appointment live broadcast configuration item has been added to the collection condition configuration item, informing the target anchor that the target virtual resource can be created with the collection condition of booking a second live broadcast.

[0227] For example, Fig.15 is a schematic diagram of an interface of a resource creation page provided by an embodiment of this specification, such as Fig.15 As shown, an update prompt information block is displayed on the resource creation page, and the update prompt information block is "Update of collection conditions: [Appointment for Live Broadcast] has been added to the collection conditions. Create a live broadcast notice in advance, and you can select this condition when issuing coupons." The update prompt information block also includes a cancel control "I know". The target anchor clicks the cancel control "I know" to trigger a cancel event of the update prompt information block and cancel the display of the update prompt information block.

[0228] In actual implementation, the reservation information of the second live broadcast is displayed in the reservation information block, including:

[0229] Get all the live broadcasts to be started by the target account;

[0230] An initial scheduled live broadcast is determined from among the live broadcasts to be broadcasted, and the initial scheduled live broadcast is used as the second live broadcast, and the reservation information of the second live broadcast is displayed in the reservation information block.

[0231] In actual implementation, the target anchor can release multiple live broadcast notices of live broadcasts to be broadcasted in advance. When the reservation information of the second live broadcast is displayed in the reservation information block, the initial scheduled live broadcast can be determined from the various live broadcasts to be broadcasted, and the initial scheduled live broadcast can be used as the second live broadcast, and the reservation information of the second live broadcast can be displayed in the reservation information block. The initial scheduled live broadcast can be the live broadcast with the closest start time among the multiple live broadcasts to be broadcasted, or it can be a live broadcast selected based on other rules, such as a certain type of live broadcast.

[0232] Using the above example, Fig.13 As shown, the reservation information block displays the reservation information of the live broadcast selected by default, "October 24 11:23".

[0233] It should be noted that the reservation information block in the resource creation page can initially display the reservation information of the selected initial scheduled live broadcast by default, thereby improving the efficiency of resource creation.

[0234] In an optional implementation manner, the reservation information block includes a reservation component; the initial scheduled live broadcast is used as the second live broadcast, and after the reservation information block displays the reservation information of the second live broadcast, it also includes:

[0235] In response to the triggering operation of the reservation component, a reservation list page is displayed, wherein the reservation list page includes each live broadcast to be started of the target anchor;

[0236] In response to the selection operation of the target live broadcast to be started, the target live broadcast to be started is updated to the second live broadcast, and the reservation information of the second live broadcast is displayed in the reservation information block, wherein the target live broadcast to be started is the live broadcast to be started that is currently selected among the live broadcasts to be started of the target account.

[0237] It should be noted that the reservation information block may include a reservation component. The target anchor triggers the reservation component to display the reservation list page, which includes the live broadcast previews of the target anchor's various live broadcasts to be started. The target anchor can select any one as the target live broadcast to be started. The target live broadcast to be started is the second live broadcast to be scheduled. The target anchor returns to display the resource creation page, and the reservation information of the second live broadcast is displayed in the reservation information block of the resource creation page.

[0238] In actual implementation, if the target anchor deletes the previews of all the live broadcasts to be broadcasted when the appointment list page is displayed, the appointment list page will display that there is no preview yet.

[0239] For example, Fig.16 This is a schematic diagram of an interface of an appointment list page provided by an embodiment of this specification. Fig.13 The reservation information block displays the reservation component "Select Preview". The target anchor clicks the reservation component and the following is displayed: Fig.16The appointment list page shown includes 4 live broadcasts of the target anchor to be started, namely "2024.03.1120:20, meet at the exquisite home furnishing special, 129 people have made appointments, 2 related notes, 12 items", "2024.03.1020:20, chat casually, 130 people have made appointments, 3 related notes", "2024.03.1220:20, chat casually, 112 people have made appointments, 1 related note", and "2024.03.1320:20, meet at the spring outing outfit, 150 people have made appointments, 5 related notes, 20 items". The currently selected live broadcast to be broadcasted (such as "2024.03.1020:20, casual chat, 130 people have made reservations, and 3 related notes") is displayed as "Selected", and other unselected live broadcasts to be broadcasted are displayed with a "Select" control. Click the "Select" control, and the currently "Selected" one will be automatically deselected. You cannot actively deselect it in the "Selected" state.

[0240] It should be noted that the target anchor can select one or more unbroadcasted live broadcasts from the currently released live broadcast previews as the second live broadcast, configure the corresponding live broadcast configuration items, and create a target virtual resource with the condition of booking the second live broadcast. The selectable live broadcast previews are relatively flexible and can adapt to various actual application scenarios.

[0241] In addition, after the target resource is created, the resource list page of the first live broadcast can be displayed in response to a resource viewing event, the target resource can be displayed on the resource list page of the first live broadcast, and the collection conditions and / or distribution progress of the target resource can be displayed.

[0242] For example, Fig.17 is a schematic diagram of another resource list page interface provided by an embodiment of this specification, such as Fig.17 As shown, the resource list page includes the created target virtual resource "1 yuan" coupon, which is a universal coupon. The usage conditions of the "1 yuan" coupon are "universal in all live broadcasts, available for 10 or more", the coupon type is "XX fan coupon", and the validity period is "2024.11.13 15:18-2024.11.15 15:18". Click "Detailed description" to view other detailed information of the coupon. In addition, the "1 yuan" coupon also displays the corresponding collection conditions "Appointment for XX live broadcast" and the issuance progress "50 / 100"; and the "1 yuan" coupon also displays a corresponding "Stop" control. Click the "Stop" control to stop issuing coupons.

[0243] In another optional implementation, the anchor terminal can also display a resource creation page for the anchor management terminal, including:

[0244] In response to the live broadcast management event, a management tool page is displayed, where the management tool page displays at least one resource management tool, and the at least one resource management tool includes a task resource creation tool, wherein the task resource creation tool is used to create a resource carrying a scheduled live broadcast task;

[0245] In response to a triggering operation of creating a component in the task resource creation tool, a resource creation page is displayed.

[0246] In actual implementation, the target anchor can also display the resource creation page through the anchor management terminal (i.e., PC terminal) to create the target virtual resource. Specifically, the target anchor can click the live broadcast tool to trigger the live broadcast management event and display the management tool page. The management tool page displays at least one resource management tool. The at least one resource management tool includes a task resource creation tool. The task resource creation tool is used to create a virtual resource that carries the scheduled live broadcast task. The target anchor triggers the creation component in the task resource creation tool to display the resource creation page.

[0247] Among them, the resource creation page displayed on the anchor management terminal may be the same as the resource creation page displayed on the anchor mobile terminal, or may be different.

[0248] For example, Fig.18 is a schematic diagram of an interface of a management tool page provided by an embodiment of this specification, such as Fig.18 As shown, the target anchor clicks the live management control "Live Tools" in the live management platform to display the management tool page, which includes at least one resource management tool, namely: live room shopping red envelopes, which can be recharged to purchase red envelopes and distributed in the live room to improve the order conversion rate and viewing time of the live room; live channel exclusive coupons, create channel exclusive coupons, and the channel exclusive coupons will be displayed in the shopping bag. Users can click on the product to receive it; appointment red envelopes, configure appointment red envelopes for preview notes as benefits, and users can receive red envelopes after making an appointment and watching on time; live lottery, the anchor sets the sampling participation conditions and prizes, and displays them in the live room to meet the diversified marketing needs of the live room; live task coupons, the anchor can customize the coupon collection tasks, issue coupons in the live room, and increase the transaction of live room products; live room new customer coupons, users who have not placed orders in the live room can receive them, which is used to improve the new customer conversion rate in the live room. Each resource management tool displays a "Use Now" component.

[0249] Assume that the target anchor clicks the "Use Now" component in the "Live Task Coupon" to display the resource creation page, which includes the collection condition configuration items. The target anchor clicks the drop-down menu to select "Book Live" from the displayed multiple collection condition configuration items "Watching Time", "Follow the Anchor", "Share Live", "Enter Password", "Join Fan Club", "Join Group Chat", and "Book Live". Then, in the "Select Preview" component, you can select the second live broadcast to be associated with the reservation from the various live broadcasts to be broadcasted by the target anchor, such as "October 24 11:23". Select the number of coupons to be issued in the coupon issuance settings, such as 40. The number of coupons issued should not exceed the total issuance of 1000. Click "Confirm Issuance" to create and issue the corresponding coupons.

[0250] It should be noted that both the anchor mobile terminal and the anchor management terminal can create and issue target virtual resources with the condition of booking a second live broadcast. The target anchor can create and issue target virtual resources through different devices, which is more flexible and can be adapted to a variety of different application scenarios.

[0251] In an optional implementation of this embodiment, the association operation of the live broadcast preview and the virtual resource is a selection association operation of the published candidate live broadcast preview, and the resource association page is a candidate live broadcast preview page; in response to the association operation of the live broadcast preview and the virtual resource, the resource association page is displayed on the live broadcast interface, including:

[0252] Displaying a candidate live broadcast preview page, which includes each live broadcast preview that has been published, and resource association controls;

[0253] In response to the triggering operation of the resource association control, at least one virtual resource configuration item is displayed.

[0254] It should be noted that in response to the target anchor's triggering operation on the candidate live broadcast control, a candidate live broadcast preview page is displayed, and the candidate live broadcast preview page displays the various live broadcast previews that the target anchor has published. The target anchor can select at least one published live broadcast preview and click the resource association control to display at least one virtual resource configuration item, such as resource configuration items that may include resource values, usage conditions, validity periods, etc. After the configuration is completed, click the "Associate" control to associate the selected live broadcast preview with the corresponding target virtual resource.

[0255] For example, Fig.19 is a schematic diagram of the interface of the second resource association page provided by an embodiment of this specification, such as Fig.19As shown, the candidate live broadcast preview page is displayed, which includes the live broadcast previews 1-4 released by the target anchor. Assuming that the target anchor selects live broadcast preview 2 and clicks the resource association control "Associate Resource", the resource configuration page can be displayed. On the resource configuration page, configure resource configuration items such as resource values, usage conditions, and validity period. After the target anchor has configured, click the "Finish" control to associate the selected "Live Broadcast Preview 2" with the configured target virtual resource.

[0256] In an optional implementation of this embodiment, the association operation of the live broadcast preview and the virtual resource is a publishing association operation of the live broadcast preview of the second live broadcast, and the resource association page is a live broadcast preview publishing page; in response to the association operation of the live broadcast preview and the virtual resource, the resource association page is displayed on the live broadcast interface, including:

[0257] Displaying a live broadcast preview publishing page, where the live broadcast preview publishing page includes preview information of the second live broadcast and resource association controls;

[0258] In response to the triggering operation of the resource association control, at least one virtual resource configuration item is displayed.

[0259] It should be noted that in response to the live broadcast preview release operation of the target anchor, the live broadcast preview release page is displayed, and the preview information of the second live broadcast to be released and the resource association control are configured in the live broadcast preview release page. If the target anchor does not select the resource association control, the preview information of the second live broadcast can be directly released; if the target anchor selects the resource association control, at least one virtual resource configuration item can be displayed, such as resource value, usage conditions, validity period and other resource configuration items. After the configuration is completed, click the "association" control to release the live broadcast preview of the second live broadcast and synchronously associate the corresponding target virtual resource.

[0260] For example, Fig. 20 is a schematic diagram of the interface of the third resource association page provided by an embodiment of this specification, such as Fig. 20 As shown, the live broadcast preview publishing page is displayed. The live broadcast preview publishing page includes the live broadcast preview information to be published, such as the broadcast start time, live broadcast type, related products, etc. After editing the live broadcast preview information to be published, assuming that the user selects the resource association control "Associate Resources", the resource configuration page can be displayed at this time. Configure resource configuration items such as resource values, usage conditions, and validity periods on the resource configuration page. After the target anchor is configured, click the "Finish" control to publish the corresponding live broadcast preview and associate the live broadcast preview with the configured target virtual resources.

[0261] In the embodiments of this specification, a plurality of ways are provided for displaying the resource association page on the anchor terminal, so that the target virtual resource and the second live broadcast can be associated with each other based on the resource association page, which can adapt to a variety of different actual scenarios and improve the flexibility of associating the second live broadcast and the target virtual resource.

[0262] Step 1206: In response to completing the association between the target virtual resource and the second live broadcast based on the resource association page, a live broadcast preview event is triggered, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0263] It should be noted that after the target anchor associates the target virtual resources and the second live broadcast based on the resource association page, a live broadcast preview event is triggered. The audience end can respond to the live broadcast preview event triggered by the target anchor by displaying a resource collection information block on the live broadcast interface, and / or displaying a resource collection information block in the target release content of the target anchor, so that users can make an appointment for the second live broadcast and collect the target virtual resources in the first live broadcast, and use the target virtual resources to trade the live broadcast products of the first live broadcast. Combining the live broadcast appointment with the live broadcast room marketing activities can not only increase the transaction rate of the first live broadcast, but also increase the number of appointments for the second live broadcast.

[0264] The embodiments of this specification provide a resource creation method, which associates a target virtual resource with a second live broadcast to be broadcasted by the target anchor at the anchor end. The target virtual resource can be used to trade the live broadcast merchandise of the first live broadcast, so that by making an appointment for the second live broadcast during the first live broadcast, the target virtual resource can be obtained. The target virtual resource in the first live broadcast is used as an entry point to associate the appointment of the second live broadcast to be broadcasted by the target anchor with the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the appointment of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have made appointments for the live broadcast to be broadcast is increased, and the appointment effect of the live broadcast to be broadcast is guaranteed.

[0265] The following combination Fig.21 and attached Fig. 22 , taking the application of the resource collection method provided in this specification in the coupon scenario as an example, the resource collection method is further explained. Fig.21 A flow chart of a resource collection method provided by an embodiment of this specification is shown. Fig. 22 A flow chart of another resource collection method provided by an embodiment of the present specification is shown.

[0266] The content application platform includes the audience end, the content publishing and browsing end, and the anchor end; the audience end is the client corresponding to the live broadcast audience; the content publishing and browsing end is the client corresponding to the browsing account for browsing the content published by the target anchor; the anchor end is the operating terminal held by the anchor in the live broadcast room, which is used to provide live broadcast content.

[0267] like Fig.21 As shown,

[0268] The host side displays the live broadcast interface of the first live broadcast of the target host, and in response to the association event between the live broadcast preview and the coupon, displays the coupon association page on the live broadcast interface.

[0269] On the host side, the target coupon is associated with the second live broadcast based on the coupon association page, triggering a live broadcast preview event.

[0270] On the audience side, in response to the live broadcast preview event triggered by the target anchor, a coupon redemption information block is displayed on the live broadcast interface.

[0271] On the audience side, in response to the triggering operation of the target control in the coupon collection information block, the reservation status of the current account is checked; if the reservation status indicates that the second live broadcast has been reserved, the target coupon is collected; if the reservation status indicates that the second live broadcast has not been reserved, the live broadcast preview interface of the second live broadcast is displayed.

[0272] On the audience side, a live broadcast preview interface of the second live broadcast is displayed, which includes a reservation control; in response to the triggering operation of the reservation control, a candidate live broadcast list is displayed, and the candidate live broadcast list includes at least two second live broadcasts that can receive target coupons; in response to the selection operation of at least one target second live broadcast in the candidate live broadcast list, a reservation is made for at least one target second live broadcast, and the target coupon is received.

[0273] On the audience side, in response to the target coupon collection completion event, the target coupon usage prompt information is displayed; in response to the first trigger operation of using the control in the usage prompt information, the product list page of the first live broadcast is displayed, the live broadcast product to be purchased is selected based on the product list page, and the payment interface is entered, and the target coupon is used for settlement on the payment interface; in response to the second trigger operation of using the control, the shopping cart page of the first live broadcast is displayed, the live broadcast product to be purchased is selected based on the shopping cart page, and the payment interface is entered, and the target coupon is used for settlement on the payment interface.

[0274] By applying the resource collection method provided in the embodiments of this specification, the target coupon in the first live broadcast is used as the entry point, and the reservation of the second live broadcast to be broadcasted by the target anchor is linked to the issuance of the coupon in the first live broadcast. By issuing the coupon, the reservation of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is increased, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0275] like Fig. 22 As shown,

[0276] The host side displays the live broadcast interface of the first live broadcast of the target host, and in response to the association event between the live broadcast preview and the coupon, displays the coupon association page on the live broadcast interface.

[0277] On the host side, the target coupon is associated with the second live broadcast based on the coupon association page, triggering a live broadcast preview event.

[0278] The content publishing browsing terminal responds to the live broadcast preview event triggered by the target anchor, displays the coupon redemption information block on the content details page of the target published content, responds to the triggering operation of the target control in the coupon redemption information block, enters the first live broadcast, and displays the live broadcast interface of the first live broadcast.

[0279] On the content browsing terminal, a live broadcast preview interface of the second live broadcast is displayed on the live broadcast interface of the first live broadcast, and the live broadcast preview interface includes a reservation control; in response to the triggering operation of the reservation control, a candidate live broadcast list is displayed, and the candidate live broadcast list includes at least two second live broadcasts that can receive target coupons; in response to the selection operation of at least one target second live broadcast in the candidate live broadcast list, at least one target second live broadcast is reserved and the target coupon is received.

[0280] The content browsing terminal responds to the target coupon collection completion event, displays the target coupon usage prompt information; responds to the first trigger operation of using the control in the usage prompt information, displays the product list page of the first live broadcast, selects the live broadcast product to be purchased based on the product list page, enters the payment interface, and uses the target coupon to settle the payment on the payment interface; responds to the second trigger operation of using the control, displays the shopping cart page of the first live broadcast, selects the live broadcast product to be purchased based on the shopping cart page, enters the payment interface, and uses the target coupon to settle the payment on the payment interface.

[0281] The resource collection method provided in the embodiments of this specification is applied to provide a link for entering the first live broadcast from the target published content, making an appointment for the second live broadcast, and collecting the target coupon. The target coupon in the first live broadcast is used as an entry point to link the appointment of the second live broadcast to be broadcast by the target anchor with the issuance of the coupon in the first live broadcast. By issuing coupons, the appointment of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is increased, the number of users who have made appointments for the live broadcast to be broadcast is increased, and the appointment effect of the live broadcast to be broadcast is guaranteed.

[0282] Corresponding to the above method embodiment, this specification also provides a resource collection device embodiment, Fig.23 A schematic diagram of a resource collection device provided by an embodiment of the present specification is shown, which is applied to a viewer end, such as Fig.23 As shown, the device comprises:

[0283] The first display module 2302 is configured to display a live broadcast interface of the first live broadcast of the target anchor;

[0284] The second display module 2304 is configured to display a resource collection information block on the live broadcast interface in response to a live broadcast notice event triggered by a target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0285] The first receiving module 2306 is configured to receive the target virtual resources in response to completing the reservation of the second live broadcast based on the target control, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

[0286] Optionally, the live broadcast preview event includes at least one of an event in which the target anchor creates and issues a target virtual resource whose claiming condition includes reserving a second live broadcast, an event in which the target anchor selects a second live broadcast from candidate live broadcast previews and associates the target virtual resource, and an event in which the target anchor publishes a live broadcast preview of the second live broadcast and associates the target virtual resource;

[0287] The second display module 2304 is further configured as at least one of the following:

[0288] In response to the event that the target anchor issues the target virtual resource, a resource claiming information block is displayed on the live broadcast interface, wherein the claiming conditions of the target virtual resource include booking a second live broadcast;

[0289] In response to an event in which a target anchor selects a second live broadcast from candidate live broadcast previews and associates the second live broadcast with a target virtual resource, a resource claiming information block is displayed on a live broadcast interface, wherein the candidate live broadcast previews are the live broadcast previews that have been published;

[0290] In response to the event that the target anchor releases a live broadcast preview of the second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface.

[0291] Optionally, the live broadcast preview of the second live broadcast is associated with the target published content of the target anchor; the second display module 2304 is further configured to:

[0292] In response to the event that the target anchor releases a live broadcast preview of the second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface, and the resource collection information block is synchronously displayed with the target published content.

[0293] Optionally, the first receiving module 2306 is further configured to:

[0294] In response to the triggering operation of the target control, displaying a live broadcast preview interface of the second live broadcast, where the live broadcast preview interface includes a reservation control;

[0295] In response to the triggering operation of the reservation control, the second live broadcast is reserved and the target virtual resource is obtained.

[0296] Optionally, the second live broadcast is at least two; the first receiving module 2306 is further configured to:

[0297] In response to a triggering operation of the reservation control, displaying a candidate live broadcast list, the candidate live broadcast list including at least two second live broadcasts that can claim the target virtual resource;

[0298] In response to a selection operation of at least one target second live broadcast in the candidate live broadcast list, at least one target second live broadcast is reserved, and target virtual resources are obtained, wherein the target second live broadcast is the second live broadcast selected and reserved in the candidate live broadcast list.

[0299] Optionally, the first receiving module 2306 is further configured to:

[0300] In response to the triggering operation of the target control, check the reservation status of the current account;

[0301] If the reservation status indicates that the second live broadcast has been reserved, the target virtual resource is obtained;

[0302] If the reservation status indicates that the second live broadcast has not been scheduled, the live broadcast preview interface of the second live broadcast will be displayed.

[0303] Optionally, the resource collection information block includes commodity information of the target commodity; the second display module 2304 is further configured to:

[0304] Display a resource collection information block on the live broadcast interface, and display the product information of the target product in the resource collection information block;

[0305] Accordingly, the device further includes a transaction module configured to:

[0306] Displaying transaction prompt information of the target commodity, the transaction prompt information is used to prompt the use of the target virtual resources to trade the target commodity;

[0307] In response to a first trigger operation of the transaction prompt information, displaying a payment interface for the target product;

[0308] In response to a second trigger operation of the transaction prompt information, the target product is added to the shopping cart; in response to a shopping cart viewing event, a shopping cart page is displayed, the shopping cart page includes the added target product; in response to a payment event for the target product in the shopping cart page, a payment interface for the target product is displayed;

[0309] In response to the third trigger operation of the transaction prompt information, the product details page of the target product is displayed, and the product details page includes a payment control; in response to the trigger operation of the payment control, the payment interface of the target product is displayed.

[0310] Optionally, the device further comprises a using module configured to:

[0311] In response to the target virtual resource collection completion event, usage prompt information of the target virtual resource is displayed, and the usage prompt information is used to prompt the transaction of the live broadcast product of the first live broadcast.

[0312] Optionally, the using module is further configured to:

[0313] In response to a first trigger operation using a control, displaying a product list page of a first live broadcast;

[0314] In response to a second trigger operation using the control, a shopping cart page for the first live broadcast is displayed.

[0315] The embodiments of this specification provide a resource collection device, which is applied to the audience end. It takes the target virtual resources in the first live broadcast as the entry point, and associates the reservation of the second live broadcast to be broadcasted by the target anchor with the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the reservation of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have reserved the live broadcast to be broadcast is increased, and the reservation effect of the live broadcast to be broadcast is guaranteed.

[0316] Corresponding to the above method embodiment, this specification also provides another resource collection device embodiment, Fig.24 A schematic diagram of the structure of another resource collection device provided by an embodiment of the present specification is shown, which is applied to a content publishing and browsing terminal, such as Fig.24 As shown, the device comprises:

[0317] The third display module 2402 is configured to display the content details page of the target published content of the target anchor;

[0318] The fourth display module 2404 is configured to display a resource collection information block on the content details page of the target published content in response to the live broadcast notice event triggered by the target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource;

[0319] The second receiving module 2406 is configured to respond to the triggering operation of the target control, display the live broadcast interface of the first live broadcast of the target anchor, complete the reservation of the second live broadcast in the first live broadcast, and receive the target virtual resources, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

[0320] The embodiments of this specification provide another resource collection device, which is applied to the content publishing and browsing terminal, and provides a link for entering the first live broadcast from the target published content, making an appointment for the second live broadcast, and collecting the target virtual resources. The target virtual resources in the first live broadcast are used as the entry point to link the appointment of the second live broadcast to be broadcasted by the target anchor with the issuance of the virtual resources in the first live broadcast. By issuing virtual resources, the appointment of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have made appointments for the live broadcast to be broadcast is increased, and the appointment effect of the live broadcast to be broadcast is guaranteed.

[0321] The above is a schematic scheme of a resource collection device of this embodiment. It should be noted that the technical scheme of the resource collection device and the technical scheme of the resource collection method described above are of the same concept, and the details not described in detail in the technical scheme of the resource collection device can be found in the description of the technical scheme of the resource collection method described above.

[0322] Corresponding to the above method embodiment, this specification also provides a resource creation device embodiment, Fig.25 A schematic diagram of the structure of a resource creation device provided by an embodiment of the present specification is shown, which is applied to a host terminal, such as Fig.25 As shown, the device comprises:

[0323] The fifth display module 2502 is configured to display a live broadcast interface of the first live broadcast of the target anchor;

[0324] The sixth display module 2504 is configured to display a resource association page on the live broadcast interface in response to the association operation of the live broadcast preview and the virtual resource;

[0325] Trigger module 2506 is configured to trigger a live broadcast preview event in response to completing the association between the target virtual resource and the second live broadcast based on the resource association page, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

[0326] The embodiments of this specification provide a resource creation method, which is applied to the anchor side, and the target virtual resource is associated with the second live broadcast to be broadcasted by the target anchor at the anchor side. The target virtual resource can be used to trade the live broadcast merchandise of the first live broadcast, so that by making an appointment for the second live broadcast during the first live broadcast, the target virtual resource can be obtained. The target virtual resource in the first live broadcast is used as the entry point to associate the appointment of the second live broadcast to be broadcasted by the target anchor with the issuance of the virtual resource in the first live broadcast. By issuing the virtual resource, the appointment of the live broadcast to be broadcast is driven, the user's interest in the live broadcast to be broadcast is enhanced, the number of users who have made appointments for the live broadcast to be broadcast is increased, and the appointment effect of the live broadcast to be broadcast is guaranteed.

[0327] The above is a schematic scheme of a resource creation device of this embodiment. It should be noted that the technical scheme of the resource creation device and the technical scheme of the resource creation method described above are of the same concept, and the details not described in detail in the technical scheme of the resource creation device can be found in the description of the technical scheme of the resource creation method described above.

[0328] Fig.26The block diagram of a computing device according to an embodiment of the present specification is shown. The components of the computing device 2600 include but are not limited to a memory 2610 and a processor 2620. The processor 2620 is connected to the memory 2610 via a bus 2630, and the database 2650 is used to store data.

[0329] The computing device 2600 also includes an access device 2640, which enables the computing device 2600 to communicate via one or more networks 2660. Examples of these networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 2640 may include one or more of any type of network interface (e.g., a network interface card (NIC)) of wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a world-wide interoperability for microwave access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, and a near field communication (NFC).

[0330] In one embodiment of the present specification, the above components of the computing device 2600 and Fig.26 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.26 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0331] The computing device 2600 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 2600 may also be a mobile or stationary server.

[0332] The processor 2620 is used to execute the following computer executable instructions, which, when executed by the processor, implement the steps of the above-mentioned resource collection method or resource creation method.

[0333] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the resource collection method or resource creation method described above are of the same concept, and the details not described in detail in the technical scheme of the computing device can be referred to the description of the technical scheme of the resource collection method or resource creation method described above.

[0334] An embodiment of the present specification also provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned resource collection method or resource creation method.

[0335] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the resource collection method or resource creation method described above are of the same concept, and the details not described in detail in the technical scheme of the storage medium can be referred to the description of the technical scheme of the resource collection method or resource creation method described above.

[0336] An embodiment of the present specification also provides a computer program, wherein when the computer program is executed in a computer, the computer is caused to execute the steps of the above-mentioned resource acquisition method or resource creation method.

[0337] The above is a schematic scheme of a computer program of this embodiment. It should be noted that the technical scheme of the computer program and the technical scheme of the resource collection method or resource creation method described above are of the same concept, and the details not described in detail in the technical scheme of the computer program can be found in the description of the technical scheme of the resource collection method or resource creation method described above.

[0338] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0339] Computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate form, etc. Computer readable media may include: any entity or device capable of carrying computer program codes, recording media, USB flash drives, mobile hard disks, magnetic disks, optical disks, computer memories, read-only memories (ROM), random access memories (RAM), electric carrier signals, telecommunication signals, and software distribution media, etc. It should be noted that the contents of computer readable media may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer readable media do not include electric carrier signals and telecommunication signals.

[0340] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0341] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0342] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. A resource collection method, characterized in that: Applied to the audience, including: Display the live broadcast interface of the target anchor’s first live broadcast; In response to the live broadcast notice event triggered by the target anchor, displaying a resource collection information block on the live broadcast interface, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource; In response to completing the reservation of the second live broadcast based on the target control, the target virtual resource is collected, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

2. The resource collection method according to claim 1, characterized in that: The live broadcast notice event includes at least one of an event in which the target anchor creates and issues a target virtual resource whose claiming condition includes reserving a second live broadcast, an event in which the target anchor selects the second live broadcast from candidate live broadcast notices and associates the target virtual resource, and an event in which the target anchor publishes a live broadcast notice of the second live broadcast and associates the target virtual resource; In response to the live broadcast notice event triggered by the target anchor, displaying a resource claiming information block on the live broadcast interface includes at least one of the following: In response to the event that the target anchor issues the target virtual resource, displaying a resource claiming information block on the live broadcast interface, wherein the claiming condition of the target virtual resource includes making an appointment for the second live broadcast; In response to the event that the target anchor selects the second live broadcast from candidate live broadcast previews and associates the target virtual resource, displaying a resource claiming information block on the live broadcast interface, wherein the candidate live broadcast previews are each live broadcast preview that has been released; In response to the target anchor publishing a live broadcast notice of a second live broadcast and associating the event with the target virtual resource, a resource collection information block is displayed on the live broadcast interface.

3. The resource collection method according to claim 2, characterized in that: The live broadcast notice of the second live broadcast is associated with the target published content of the target anchor; in response to the event that the target anchor publishes the live broadcast notice of the second live broadcast and associates it with the target virtual resource, displaying a resource collection information block on the live broadcast interface includes: In response to the event that the target anchor releases a live broadcast preview of a second live broadcast and associates it with the target virtual resource, a resource collection information block is displayed on the live broadcast interface, and the resource collection information block is synchronously displayed with the target published content.

4. The resource collection method according to claim 1, characterized in that: In response to completing the reservation of the second live broadcast based on the target control, claiming the target virtual resource includes: In response to the triggering operation of the target control, displaying a live broadcast preview interface of the second live broadcast, wherein the live broadcast preview interface includes a reservation control; In response to the triggering operation of the reservation control, the second live broadcast is reserved, and the target virtual resource is obtained.

5. The resource collection method according to claim 4, characterized in that: The number of the second live broadcasts is at least two; The step of reserving the second live broadcast in response to the triggering operation of the reservation control and obtaining the target virtual resource includes: In response to the triggering operation of the reservation control, displaying a candidate live broadcast list, wherein the candidate live broadcast list includes at least two second live broadcasts that can claim the target virtual resource; In response to a selection operation of at least one target second live broadcast in the candidate live broadcast list, the at least one target second live broadcast is reserved, and the target virtual resource is obtained, wherein the target second live broadcast is the second live broadcast selected and reserved in the candidate live broadcast list.

6. The resource collection method according to claim 4, characterized in that: The displaying the live broadcast preview interface of the second live broadcast in response to the triggering operation of the target control includes: In response to the triggering operation of the target control, checking the reservation status of the current account; If the reservation status indicates that the second live broadcast has been reserved, claiming the target virtual resource; If the reservation status indicates that the second live broadcast has not been reserved, the live broadcast preview interface of the second live broadcast is displayed.

7. The resource collection method according to claim 1, characterized in that: The resource collection information block includes commodity information of the target commodity; the resource collection information block displayed on the live broadcast interface includes: Displaying the resource collection information block on the live broadcast interface, and displaying the commodity information of the target commodity in the resource collection information block; Correspondingly, in response to completing the reservation of the second live broadcast based on the target control, after claiming the target virtual resource, the method further includes: Displaying transaction prompt information of the target commodity, wherein the transaction prompt information is used to prompt the use of the target virtual resource to trade the target commodity; In response to a first triggering operation of the transaction prompt information, displaying a payment interface of the target product; In response to a second trigger operation of the transaction prompt information, the target product is added to a shopping cart; in response to a viewing event of the shopping cart, a shopping cart page is displayed, the shopping cart page including the added target product; in response to a payment event for the target product in the shopping cart page, a payment interface for the target product is displayed; In response to the third trigger operation of the transaction prompt information, the product details page of the target product is displayed, and the product details page includes a payment control; in response to the trigger operation of the payment control, the payment interface of the target product is displayed.

8. The resource collection method according to claim 1, characterized in that: After claiming the target virtual resource, the method further includes: In response to the target virtual resource collection completion event, usage prompt information of the target virtual resource is displayed, and the usage prompt information is used to prompt the transaction of the live broadcast commodity of the first live broadcast.

9. The resource collection method according to claim 8, characterized in that: The use prompt information includes a use control; after the use prompt information of the target virtual resource is displayed, the method further includes: In response to the first trigger operation using the control, displaying a product list page of the first live broadcast; In response to the second trigger operation using the control, a shopping cart page of the first live broadcast is displayed.

10. A resource collection method, characterized in that: Applied to the content publishing and browsing end, including: Display the content details page of the target broadcaster's target published content; In response to the live broadcast notice event triggered by the target anchor, displaying a resource collection information block on the content details page of the target published content, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource; In response to the triggering operation of the target control, the live broadcast interface of the first live broadcast of the target anchor is displayed, the reservation for the second live broadcast is completed in the first live broadcast, and the target virtual resources are collected, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

11. A resource creation method, characterized in that: Applied to the anchor side, including: Display the live broadcast interface of the target anchor’s first live broadcast; In response to the operation of associating the live broadcast preview with the virtual resource, displaying a resource association page on the live broadcast interface; In response to completing the association between the target virtual resource and the second live broadcast based on the resource association page, a live broadcast preview event is triggered, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

12. A resource collection device, characterized in that: Applied to the audience, including: A first display module is configured to display a live broadcast interface of a first live broadcast of a target anchor; A second display module is configured to display a resource collection information block on the live broadcast interface in response to a live broadcast notice event triggered by the target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource; The first receiving module is configured to receive the target virtual resource in response to completing the reservation of the second live broadcast based on the target control, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

13. A resource collection device, characterized in that: Applied to the content publishing and browsing end, including: A third display module is configured to display a content details page of a target published content by a target anchor; a fourth display module, configured to display a resource collection information block on the content details page of the target published content in response to the live broadcast notice event triggered by the target anchor, wherein the resource collection information block includes a target control, and the resource collection information block is used to collect the target virtual resource; The second receiving module is configured to respond to the triggering operation of the target control, display the live broadcast interface of the first live broadcast of the target anchor, complete the reservation of the second live broadcast in the first live broadcast, and receive the target virtual resources, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resources are used to trade the live broadcast products of the first live broadcast.

14. A resource creation device, characterized in that: Applied to the anchor side, including: A fifth display module is configured to display a live broadcast interface of the first live broadcast of the target anchor; A sixth display module, configured to display a resource association page on the live broadcast interface in response to an association operation of the live broadcast preview with the virtual resource; The trigger module is configured to trigger a live broadcast preview event in response to completing the association between the target virtual resource and the second live broadcast based on the resource association page, wherein the second live broadcast is the live broadcast to be broadcasted by the target anchor, and the target virtual resource is used to trade the live broadcast merchandise of the first live broadcast.

15. A computing device, characterized in that: include: Memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the method according to any one of claims 1 to 11 are implemented.

16. A computer-readable storage medium, characterized in that: It stores computer executable instructions, which, when executed by a processor, implement the steps of the method described in any one of claims 1 to 11.

17. A computer program product, characterized in that The invention comprises a computer program / instruction, which implements the steps of the method according to any one of claims 1 to 11 when executed by a processor.

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