Target merchant advertisement putting management method, system and device and medium

Abstract

The invention discloses a target merchant advertisement putting management method, system and device and a medium, and the method comprises the steps: responding to an advertisement customer obtaining request of a target merchant, judging whether the target merchant has putting qualification or not, and enabling the putting qualification to at least comprise fund qualification and identity qualification set by a financial marketing platform; generating an advertisement playing instruction according to the playing request of the target merchant with the delivery qualification; sending the advertisement playing instruction to at least one playing end of the target merchant so as to perform advertisement playing; and receiving advertisement playing data returned by the at least one playing end, generating advertisement putting data and synchronizing the advertisement putting data to the target merchant. On one hand, on-line upgrading of a playing end and on-line auditing and on-line management of advertisement content are achieved through the method, the playing state of equipment can be monitored in real time, and statistics can be conducted on the playing content; and on the other hand, the system can be used as a matching system of a financial marketing platform, so that the technical effects of promoting financial institution customers to land and improving customer experience are achieved.

Description

Technical Field

[0001] The present application relates to the technical field of advertisement delivery, and in particular to a method, system, device and medium for managing advertisement delivery of target merchants. Background Art

[0002] Advertising is an effective marketing tool that can help companies or products gain higher visibility and influence in the target market. Currently, when many companies or businesses place advertisements in their business premises, they mostly play them locally after copying them to a USB flash drive, or use screen projection and other methods to play advertisements.

[0003] However, the existing advertising delivery model can neither automatically change advertisements in real time nor conduct unified review and management of playback devices and their playback content; in addition, this advertising delivery system cannot be used as a supporting system for financial marketing platforms, and therefore cannot help financial institutions effectively attract potential customers. Summary of the invention

[0004] In view of the above problems, the present application is proposed to provide a method, system, device and medium for managing target merchant advertising delivery, so as to achieve the technical effect of online management of advertising delivery content, real-time monitoring of device playback status and statistics of playback content, and at the same time can serve as a supporting system for the financial marketing platform.

[0005] According to the first aspect of the present application, a method for managing target merchant advertising is proposed, which is applied to an advertising management system of a financial marketing platform. The method comprises:

[0006] In response to the target merchant's advertising acquisition request, determine whether the target merchant has the advertising qualification, and the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform;

[0007] Generate an advertisement playing instruction according to a playing request of the target merchant who is qualified for placement;

[0008] Sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement;

[0009] Receive the advertisement playback data returned by the at least one playback end, generate advertisement delivery data and synchronize it to the target merchant.

[0010] Optionally, the method further comprises:

[0011] Acquire the registration information of the target merchant and the configuration information of the player, and complete the binding of the target merchant with at least one player;

[0012] The message middleware is pre-written into the background management end of the advertisement delivery management system, and the real-time communication between the at least one playback end and the background management end is realized through the message middleware.

[0013] Optionally, the method further comprises:

[0014] Regularly receiving device status information uploaded by the at least one playback terminal, and generating corresponding device control instructions according to the device status information;

[0015] Sending the device control instruction to the corresponding playback terminal, and controlling the playback terminal to perform the corresponding control function;

[0016] Among them, the device status information at least includes any one or more of current version information, online status information, and operating status information; the device control instructions at least include any one or more of software version upgrade instructions, online status query instructions, and device restart instructions.

[0017] Optionally, the target merchant's playback request includes a real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant with delivery qualifications includes:

[0018] Establishing a normal connection channel between the at least one playback terminal and the message middleware, and receiving a real-time playback request sent by the target merchant;

[0019] According to the real-time playback request, matching corresponding advertising materials and generating a first advertising playback instruction;

[0020] Uploading the first advertisement playing instruction to the message middleware in real time;

[0021] A real-time connection channel corresponding to the at least one playback terminal is selected through the message middleware, and the first advertisement playback instruction is sent to the at least one playback terminal.

[0022] Optionally, the target merchant's playback request further includes a non-real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant with delivery qualifications further includes:

[0023] Establishing a non-real-time connection channel between the playback terminal and the background management terminal, and regularly receiving non-real-time playback requests sent by merchants;

[0024] According to the non-real-time playback request, matching corresponding advertising materials and generating a second advertising playback instruction;

[0025] The second advertisement playing instruction is sent to the at least one playing terminal through the non-real-time connection channel.

[0026] Optionally, the advertising material is pre-uploaded by the target merchant and is reviewed for compliance through the backend management terminal;

[0027] The advertisement playing instruction includes at least one of the following: an advertisement placing instruction, a carousel frequency instruction, a carousel interval instruction, and an advertisement split screen instruction.

[0028] Optionally, the receiving the advertisement playback data returned by the at least one playback terminal, generating advertisement delivery data and synchronizing the data to the target merchant includes:

[0029] According to the advertisement playing data, regularly counting and generating an advertisement delivery statistical report of at least one playing terminal of each target merchant;

[0030] Based on the advertising delivery statistical report, the advertising delivery data is generated and synchronized to the target merchant; wherein the advertising delivery data includes at least one of the following analysis dimensions: device status, playback content, playback time period, rotation frequency, playback effect evaluation, and delivery revenue feedback.

[0031] According to the second aspect of the present application, an advertisement delivery management system is proposed, which is applied to a financial marketing platform. The system includes: a backend management terminal and at least one playback terminal.

[0032] The backend management terminal includes:

[0033] A qualification judgment unit, used to respond to the target merchant's advertising acquisition request and judge whether the target merchant has the advertising qualification, wherein the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform;

[0034] An instruction generating unit, configured to generate an advertisement playing instruction according to a playing request of the target merchant having the placement qualification;

[0035] An instruction sending unit, used for sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement;

[0036] A delivery statistics unit, configured to receive the advertisement playback data returned by the at least one playback terminal, generate advertisement delivery data and synchronize it to the target merchant;

[0037] The playback end is used to receive the advertisement playback instruction sent by the background management end and play the advertisement, and then return the advertisement playback data to the background management end.

[0038] According to a third aspect of the present application, an electronic device is provided, wherein the electronic device comprises: a processor; and a memory arranged to store computer executable instructions, wherein the executable instructions, when executed, cause the processor to execute any of the methods described above.

[0039] According to a fourth aspect of the present application, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores one or more programs, and when the one or more programs are executed by a processor, they implement any of the methods described above.

[0040] As can be seen from the above, at least one of the above technical solutions adopted in the embodiments of the present application can achieve the following beneficial effects: a method, system, device and medium for managing the advertising delivery of target merchants is provided, and the method is applied to the advertising delivery management system of the financial marketing platform; first, in response to the advertising acquisition request of the target merchant, it is determined whether the target merchant has the delivery qualification, and the delivery qualification at least includes the financial qualification and identity qualification set by the financial marketing platform; secondly, according to the playback request of the target merchant with delivery qualification, an advertising playback instruction is generated; thirdly, the advertising playback instruction is sent to at least one playback terminal of the target merchant to play the advertisement; finally, the advertising playback data returned by the at least one playback terminal is received, and the advertising delivery data is generated and synchronized to the target merchant. The advertising delivery management method of the embodiment of the present application, on the one hand, realizes the online upgrade of the target merchant playback terminal and the online review and management of the advertising delivery content by establishing a background management terminal, and can also monitor the device playback status in real time and count the playback content, providing a more effective analysis basis for merchants to acquire customers; on the other hand, the advertising delivery management system can be used as a supporting system of the financial marketing platform, thereby achieving the technical effect of attracting potential customers and improving customer experience for financial institutions.

[0041] The above description is only an overview of the technical solution of the present application. In order to more clearly understand the technical means of the present application, it can be implemented in accordance with the contents of the specification. In order to make the above and other purposes, features and advantages of the present application more obvious and easy to understand, the specific implementation methods of the present application are listed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] Various other advantages and benefits will become apparent to those of ordinary skill in the art by reading the detailed description of the preferred embodiments below. The accompanying drawings are only for the purpose of illustrating the preferred embodiments and are not to be considered as limiting the present application. Also, the same reference symbols are used throughout the accompanying drawings to represent the same components. In the accompanying drawings:

[0043] Figure 1 A flowchart of a method for managing target merchant advertisement delivery in one embodiment of the present application;

[0044] Figure 2 This is a schematic diagram of the structure of an advertisement delivery management system in one embodiment of the present application;

[0045] Figure 3This is a schematic diagram of the structure of an electronic device in one embodiment of the present application. DETAILED DESCRIPTION

[0046] The exemplary embodiments of the present application will be described in more detail below with reference to the accompanying drawings. Although the exemplary embodiments of the present application are shown in the accompanying drawings, it should be understood that the present application can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided in order to enable a more thorough understanding of the present application and to fully convey the scope of the present application to those skilled in the art.

[0047] The technical concept of this application is to use the advertising delivery management system as a supporting system for the financial marketing platform, and to achieve online upgrades of the playback end and online review and management of advertising delivery content by establishing a background management end. At the same time, it monitors the device playback status in real time and collects statistics on the playback content, providing merchants with a more effective analysis basis for customer acquisition; thereby providing advertising delivery services for high-quality customers of financial institutions, thereby achieving the technical effect of attracting potential customers for financial institutions and improving customer experience.

[0048] It should be noted that the applicable scenarios of the embodiments of the present application can be supporting services provided to high-quality customers of financial institutions. For example, a bank attracts high-quality depositors through a marketing platform and provides depositors with advertising services at its business premises. The advertising delivery system serves as an extension system of the financial marketing platform. Its functions and implementations are to cooperate with the customer landing of the marketing platform. Therefore, the target merchants in the embodiments of the present application include service customers or potential service customers of the financial institution. When the target merchants have advertising customer acquisition needs, they can apply to the financial institution for permission to open advertising delivery services, and then use the advertising delivery system to manage the advertising playback content. Of course, the embodiments of the present application can also be expanded to other marketing platforms or used as an advertising delivery management system alone and provide advertising delivery services to customers, which will not be elaborated here.

[0049] The technical solutions provided by various embodiments of the present application are described in detail below in conjunction with the accompanying drawings.

[0050] refer to Figure 1 As shown, a flow chart of a target merchant advertising delivery management method in one embodiment of the present application is provided. The target merchant advertising delivery management method in the embodiment of the present application is applied to an advertising delivery management system of a financial marketing platform, and the method includes:

[0051] Step S110, in response to the target merchant's advertising acquisition request, determining whether the target merchant has the advertising qualification, wherein the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform;

[0052] Specifically, when evaluating the funding qualifications of the target merchant, the embodiment of the present application needs to comprehensively consider factors such as whether the amount of savings meets the requirements, whether the loan amount is overdue, and whether the amount of wealth management meets the requirements. When evaluating the identity qualifications of the target merchant, it is necessary to pay attention to whether it is a corporate legal person, whether it has opened the bank's mobile banking service, whether it has multiple accounts in the bank, whether the credit score meets the requirements, whether it has purchased the bank's financial management products, and whether the frequency of financial consumption through the bank is high. By assigning different weights to the above factors, the evaluation score of the target merchant can be obtained, thereby achieving the purpose of reviewing and determining the target merchant's investment qualifications. Of course, this application does not limit the above judgment factors, and technicians in this field can adjust and set them according to specific scenarios.

[0053] Step S120, generating an advertisement playing instruction according to the playing request of the target merchant with the placement qualification;

[0054] Specifically, the play request in this embodiment is issued by the target merchant, and the backend management terminal responds to the play request; that is, the user can select the play time period, play duration, play content, play device and other setting information according to their own needs, and the backend management terminal can coordinate and select the corresponding advertising content to be sent to the play terminal of the target merchant according to the request type. Preferably, the play instructions in this embodiment include but are not limited to the carousel frequency, carousel interval, split-screen advertisement, play duration, play priority, etc., so that the system can provide more accurate and efficient advertising play services for the target merchant.

[0055] Step S130, sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement;

[0056] In this embodiment, the registered account of the target merchant can be bound to multiple playback terminals, that is, the multiple playback terminals of the target merchant can be uniformly managed through the system. For example, the advertisement playback instruction generated by the background management terminal can be sent to one or more playback terminals, thereby controlling the corresponding playback terminals to obtain advertising materials for advertisement playback, such as loop playback, timed playback, etc. The advertising materials are pre-uploaded to the background management terminal by each merchant through the playback terminal or other ports, and after compliance review and beautification processing by the background management terminal, they are returned to the playback terminal. The playback terminal receives the advertising materials and stores them locally, and finally plays the advertisement based on the advertisement playback instruction, thereby realizing the online review of the advertising content and ensuring the timely update and accurate delivery of the advertising content.

[0057] Step S140, receiving the advertisement playback data returned by the at least one playback terminal, generating advertisement delivery data and synchronizing it to the target merchant.

[0058] This embodiment can realize the online management of the playback device and the statistics of the playback content, which is convenient for the management of the playback device and the monitoring of the usage of the device. Specifically, the system can generate a detailed playback statistics report based on the feedback data of the playback terminal, including the number of playbacks, playback content and playback time period, etc., so as to provide data support for the user's advertising effect evaluation and playback strategy adjustment. Preferably, the system of the embodiment of the present application may also include a mobile terminal, so that by establishing a communication connection between the mobile terminal and the background management terminal, it can be more convenient for the target merchant to send playback instructions, and it also enables the target merchant to remotely view the operating status of the playback device, thereby improving the user's experience.

[0059] It can be seen that, unlike the prior art method in which merchants play advertisements on their devices by copying via USB flash drives or using screen projection at business premises, the advertising delivery management method of the embodiment of the present application, on the one hand, realizes the online upgrade of the target merchant's playback terminal, as well as the online review and online management of the advertising delivery content by establishing a background management terminal, and can also monitor the device playback status in real time and conduct statistics on the playback content, providing a more effective analysis basis for merchants to acquire customers; on the other hand, the advertising delivery management system can be used as a supporting system for the financial marketing platform, providing the financial platform's high-quality customers with TV equipment site management, TV equipment management, advertising play list management, equipment playback reports and other content, thereby achieving the technical effect of attracting potential customers and enhancing customer experience for financial institutions.

[0060] In one embodiment of the present application, the method further includes: obtaining the registration information of the target merchant and the configuration information of the playback terminal, and completing the binding of the target merchant with at least one playback terminal; pre-writing the message middleware on the background management terminal of the advertising delivery management system, and realizing real-time communication between the at least one playback terminal and the background management terminal through the message middleware.

[0061] Specifically, the advertising delivery management system in the embodiment of the present application can be implemented based on the Android operating system. For example, based on Android's underlying technologies such as Activity, Service, Broadcast Receiver, etc., online delivery management of advertising information on the Android device side can be implemented, the operating status of the device can be obtained in real time, and the device can be managed remotely.

[0062] The registration information of the target merchant includes but is not limited to basic information such as merchant information, main business, business location, sales staff, and mobile phone number; the playback end of the target merchant includes but is not limited to smart screen display devices such as televisions, advertising screens, and cash registers, etc. The playback end is generally set up at the business location of the target merchant to meet the target merchant's customer acquisition needs; the backend management end includes a web page management platform. After downloading and installing the APK application on the playback end, it can be used as a client and realize online management of the device, online upgrades, online approval of advertising content, and online delivery through the backend management end. When installing the application on the playback end, the specific steps include obtaining the IP address at startup, configuring device information (version information, device resolution, terminal number) for the first installation, and uploading the device status when the application is started. I will not repeat them here.

[0063] In some preferred embodiments, the message middleware in this embodiment can be implemented based on the Linux environment, which is a software layer located between the client and the server to provide communication and data management services. Since real-time playback has high requirements for the timeliness of data transmission, this embodiment ensures the real-time transmission of playback instructions and advertising content by pre-configuring the message middleware, thereby improving the stability and reliability of the system.

[0064] In some embodiments, the method also includes: regularly receiving device status information uploaded by at least one playback end, and generating corresponding device control instructions based on the device status information; sending the device control instructions to the corresponding playback end, and controlling the playback end to perform corresponding control functions; wherein the device status information includes at least any one or more of the current version information, online status information, running status information, whether to play, etc.; the device control instructions include at least any one or more of the software version upgrade instructions, online status query instructions, and device restart instructions.

[0065] Specifically, the advertising delivery method of this embodiment can manage the playback device of the target merchant online, for example, according to the device control instruction issued by the background management end, control the device to perform restart, control the device to perform software upgrade, control the device to perform information query and other related operations, which are not limited here. In other words, the playback end can periodically poll and send the device status information to the background management end, and then the background management end responds to the device status information and generates corresponding real-time or non-real-time device control instructions to send to the playback end and control it to perform related operations.

[0066] In some embodiments, the target merchant's playback request may specifically include a real-time playback request and a non-real-time playback request. For example, for a real-time playback request, the system will dynamically and real-timely select the advertising content according to the real-time instructions of the target merchant, and send it to the playback device of the target merchant through a pre-configured message middleware, thereby ensuring the timeliness of the advertising content, improving the response speed of the system, and ensuring the user's experience. For a non-real-time playback request, the timeliness of data transmission is not high, so there is no need to transmit data through the message middleware. At this time, the instruction transmission and advertisement playback will be carried out through a common transmission channel. At the same time, the backend management end can also pre-coordinate the playback device and the advertising content according to the playback instructions uploaded by the target merchant, so as to broadcast in the corresponding time period to meet the user's playback needs. Preferably, the system will also adjust the advertising strategy in real time according to the effect of advertising delivery to optimize the efficiency and effect of advertising delivery.

[0067] In one embodiment of the present application, the playback request of the target merchant includes a real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant that is qualified for delivery includes: establishing a normal connection channel between the at least one playback end and the message middleware, and receiving the real-time playback request sent by the target merchant; matching the corresponding advertising material and generating a first advertisement playback instruction according to the real-time playback request; uploading the first advertisement playback instruction to the message middleware in real time; selecting the real-time connection channel corresponding to the at least one playback end through the message middleware, and sending the first advertisement playback instruction to the at least one playback end.

[0068] In other words, this embodiment uses the message middleware as the transmission medium between the playback end and the background management end. When the playback device completes the installation and registration, multiple channel tags corresponding to the device will be automatically generated in the message middleware, that is, the client establishes a normal connection with different channels in the message middleware, so as to send real-time playback requests to the message middleware; at the same time, the background management end can also upload the reviewed advertising materials and advertising playback instructions to the message middleware in real time, match the advertising materials requested by users for different channels in the message middleware, and then send them to the client through the message middleware.

[0069] In another embodiment of the present application, the playback request of the target merchant also includes a non-real-time playback request, and the generating of the advertisement playback instruction based on the playback request of the target merchant that is qualified for delivery also includes: establishing a non-real-time connection channel between the playback end and the background management end, and regularly receiving the non-real-time playback request sent by the merchant; according to the non-real-time playback request, matching the corresponding advertising material and generating a second advertisement playback instruction; and sending the second advertisement playback instruction to the at least one playback end through the non-real-time connection channel.

[0070] As can be seen from the above, the normal connection channel established through the message middleware not only improves the reliability of data transmission, but also reduces the risk of information loss due to network fluctuations or equipment failures. The non-real-time connection channel can save computing power for data transmission, and enable the backend management end to pre-adjust the push strategy of advertising materials and optimize the advertising delivery effect.

[0071] In some embodiments of the present application, the advertising material is pre-uploaded by the target merchant and is reviewed for compliance by the backend management terminal; in addition, steps from site creation to management of the playback terminal and determination of the playback content list all require approval by the backend management terminal.

[0072] Preferably, the advertising materials uploaded by the target merchants can also be beautified through the backend management terminal and used as advertising content. The advertising materials include but are not limited to pictures, videos, texts, etc., which are not limited here. The advertising playback instructions include at least one of the following: advertising delivery instructions, carousel frequency instructions, carousel interval instructions, and advertising split screen instructions, so as to meet the display needs of different merchants.

[0073] In some embodiments, the receiving of the advertisement playback data returned by the at least one playback end, generating the advertisement delivery data and synchronizing it to the target merchant, includes: according to the advertisement playback data, regularly counting and generating the advertisement delivery statistics report of at least one playback end of each target merchant; based on the advertisement delivery statistics report, generating the advertisement delivery data and synchronizing it to the target merchant; wherein the advertisement delivery data includes at least one of the following analysis dimensions: device status, playback content, playback period, rotation frequency, playback effect evaluation, delivery revenue feedback. Through the above method, it is not only conducive to the online management and playback data statistics of the device, so as to facilitate the real-time monitoring of the usage of the playback end; but also enables the backend management end to fully understand the preferences and delivery needs of the target merchant, and feed it back to the financial marketing platform, thereby optimizing and improving the advertisement delivery management system and the financial marketing platform, and providing users with more personalized advertisement delivery strategies; at the same time, since the advertisement delivery data can be regularly synchronized to the playback end, each target merchant can also independently evaluate the effect and revenue of the advertisement delivery to maximize the advertising benefits, thereby improving the customer experience, and cooperating with the marketing platform to achieve the landing of high-quality customers.

[0074] In summary, this application has achieved at least the following technical effects:

[0075] On the one hand, by establishing a backend management terminal, online upgrades of the target merchant's playback terminal, online review and online management of advertising content are achieved. At the same time, the device playback status can be monitored in real time and the playback content can be counted, providing merchants with a more effective analysis basis for customer acquisition;

[0076] On the other hand, the advertising delivery management system can serve as a supporting system for the financial marketing platform, providing high-quality customers of the financial platform with TV equipment site management, TV equipment management, advertising play list management, equipment play reports and other content, thereby achieving the technical effect of attracting potential customers for financial institutions and improving customer experience.

[0077] In some embodiments of the present application, an advertisement delivery management system is also proposed, referring to Figure 2 The advertising delivery management system of this embodiment is applied to a financial marketing platform, and the advertising delivery management system 200 includes: a backend management terminal 210 and at least one playback terminal 220. For simplicity, only one playback terminal is shown for each target merchant.

[0078] The backend management terminal 210 includes: a qualification judgment unit 211, which is used to respond to the target merchant's advertising acquisition request and judge whether the target merchant has the delivery qualification, and the delivery qualification at least includes the capital qualification and identity qualification set by the financial marketing platform; an instruction generation unit 212, which is used to generate an advertisement playback instruction according to the playback request of the target merchant with delivery qualification; an instruction sending unit 213, which is used to send the advertisement playback instruction to at least one playback terminal of the target merchant to play the advertisement; and a delivery statistics unit 214, which is used to receive the advertisement playback data returned by the at least one playback terminal, generate advertisement delivery data and synchronize it to the target merchant. The playback terminal 220 is used to receive the advertisement playback instruction sent by the backend management terminal and play the advertisement, and then return the advertisement playback data to the backend management terminal.

[0079] In one embodiment of the present application, the background management terminal 210 is used to obtain the registration information of the target merchant and the configuration information of the playback terminal, and complete the binding of the target merchant with at least one playback terminal; the message middleware is pre-written in the background management terminal of the advertising delivery management system, and the real-time communication between the at least one playback terminal and the background management terminal is realized through the message middleware.

[0080] In one embodiment of the present application, the instruction generation unit 212 is also used to periodically receive device status information uploaded by at least one playback terminal, and generate corresponding device control instructions based on the device status information; the instruction sending unit 213 is also used to send the device control instructions to the corresponding playback terminal, and control the playback terminal to perform the corresponding control function; wherein the device status information includes at least any one or more of the current version information, online status information, and operating status information; the device control instructions include at least any one or more of the software version upgrade instructions, online status query instructions, and device restart instructions.

[0081] Furthermore, in the instruction generating unit 212, the playback request of the target merchant includes a real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant that is qualified for delivery includes: establishing a normal connection channel between the at least one playback terminal and the message middleware, and receiving the real-time playback request sent by the target merchant; matching the corresponding advertising material and generating a first advertisement playback instruction according to the real-time playback request; uploading the first advertisement playback instruction to the message middleware in real time; the instruction sending unit 213 is further used to select the real-time connection channel corresponding to the at least one playback terminal through the message middleware, and send the first advertisement playback instruction to the at least one playback terminal.

[0082] Furthermore, in the instruction generating unit 212, the playback request of the target merchant also includes a non-real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant that is qualified for delivery also includes: establishing a non-real-time connection channel between the playback end and the background management end, and regularly receiving the non-real-time playback request sent by the merchant; according to the non-real-time playback request, matching the corresponding advertising material and generating a second advertisement playback instruction; the instruction sending unit 213 is also used to send the second advertisement playback instruction to the at least one playback end through the non-real-time connection channel.

[0083] Furthermore, in the background management terminal 210, the advertising material is pre-uploaded by the target merchant and is subject to compliance review by the background management terminal; the advertising playback instruction includes at least one of the following: advertising delivery instruction, carousel frequency instruction, carousel interval instruction, and advertising split-screen instruction.

[0084] Preferably, in the delivery statistics unit 214, the receiving of the advertisement playback data returned by the at least one playback end, generating the advertisement delivery data and synchronizing it to the target merchant, includes: regularly counting and generating an advertisement delivery statistics report of at least one playback end of each target merchant according to the advertisement playback data; based on the advertisement delivery statistics report, generating the advertisement delivery data and synchronizing it to the target merchant; wherein the advertisement delivery data includes at least one of the following analysis dimensions: device status, playback content, playback time period, rotation frequency, playback effect evaluation, and delivery revenue feedback.

[0085] It can be understood that the above-mentioned advertising delivery management system can implement each step of the advertising delivery management method provided in the aforementioned embodiment, and the relevant explanations about the advertising delivery management method are applicable to the advertising delivery management system and will not be repeated here.

[0086] Figure 3 This is a schematic diagram of the structure of an electronic device according to an embodiment of the present application. Figure 3 At the hardware level, the electronic device includes a processor, and optionally also includes an internal bus, a network interface, and a memory. The memory may include a memory, such as a high-speed random access memory (RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk storage. Of course, the electronic device may also include hardware required for other services.

[0087] The processor, network interface and memory can be interconnected through an internal bus, which can be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus or an EISA (Extended Industry Standard Architecture) bus. The bus can be divided into an address bus, a data bus, a control bus, etc. For ease of representation, Figure 3 Only one bidirectional arrow is used in the diagram, but this does not mean that there is only one bus or only one type of bus.

[0088] The memory is used to store the program. Specifically, the program may include a program code, and the program code includes a computer operation instruction. The memory may include a memory and a non-volatile memory, and provides instructions and data to the processor.

[0089] The processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it, forming an advertising delivery management system at the logical level. The processor executes the program stored in the memory and is specifically used to perform the following operations:

[0090] In response to the target merchant's advertising acquisition request, determine whether the target merchant has the advertising qualification, and the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform;

[0091] Generate an advertisement playing instruction according to a playing request of the target merchant who is qualified for placement;

[0092] Sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement;

[0093] Receive the advertisement playback data returned by the at least one playback end, generate advertisement delivery data and synchronize it to the target merchant.

[0094] The above application Figure 1 The method executed by the advertising delivery management system disclosed in the illustrated embodiment can be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method can be completed by an integrated logic circuit of hardware in the processor or an instruction in the form of software. The above processor can be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; it can also be a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a field-programmable gate array (FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components. The methods, steps and logic block diagrams disclosed in the embodiments of the present application can be implemented or executed. The general-purpose processor can be a microprocessor or the processor can also be any conventional processor, etc. The steps of the method disclosed in the embodiments of the present application can be directly embodied as being executed by a hardware decoding processor, or can be executed by a combination of hardware and software modules in the decoding processor. The software module can be located in a storage medium mature in the art such as a random access memory, a flash memory, a read-only memory, a programmable read-only memory, or an electrically erasable programmable memory, a register, etc. The storage medium is located in the memory, and the processor reads the information in the memory and completes the steps of the above method in combination with its hardware.

[0095] The present application also provides a computer program product, which stores one or more programs, wherein the one or more programs include instructions, which, when executed by an electronic device including multiple application programs, enable the electronic device to execute Figure 1 The method executed by the advertising delivery management system in the illustrated embodiment is specifically used to execute:

[0096] In response to the target merchant's advertising acquisition request, determine whether the target merchant has the advertising qualification, and the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform;

[0097] Generate an advertisement playing instruction according to a playing request of the target merchant who is qualified for placement;

[0098] Sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement;

[0099] Receive the advertisement playback data returned by the at least one playback end, generate advertisement delivery data and synchronize it to the target merchant.

[0100] Those skilled in the art will appreciate that embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0101] The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0102] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0103] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0104] In a typical configuration, a computing device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory.

[0105] The memory may include non-permanent storage in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. The memory is an example of a computer-readable medium.

[0106] Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

[0107] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0108] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems or computer program products. Therefore, the present application may adopt the form of a complete hardware embodiment, a complete software embodiment or an embodiment in combination with software and hardware. Moreover, the present application may adopt the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) that contain computer-usable program code.

[0109] The above is only an embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method for managing target merchant advertising, characterized in that: An advertisement delivery management system applied to a financial marketing platform, the method comprising: In response to the target merchant's advertising acquisition request, determine whether the target merchant has the advertising qualification, and the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform; Generate an advertisement playing instruction according to a playing request of the target merchant who is qualified for placement; Sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement; Receive the advertisement playback data returned by the at least one playback end, generate advertisement delivery data and synchronize it to the target merchant.

2. The method according to claim 1, characterized in that The method further comprises: Acquire the registration information of the target merchant and the configuration information of the player, and complete the binding of the target merchant with at least one player; The message middleware is pre-written into the background management end of the advertisement delivery management system, and the real-time communication between the at least one playback end and the background management end is realized through the message middleware.

3. The method according to claim 1, characterized in that The method further comprises: Regularly receiving device status information uploaded by the at least one playback terminal, and generating corresponding device control instructions according to the device status information; Sending the device control instruction to the corresponding playback terminal, and controlling the playback terminal to perform the corresponding control function; Among them, the device status information at least includes any one or more of current version information, online status information, and operating status information; the device control instructions at least include any one or more of software version upgrade instructions, online status query instructions, and device restart instructions.

4. The method according to claim 2, characterized in that: The target merchant's playback request includes a real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant with placement qualifications includes: Establishing a normal connection channel between the at least one playback terminal and the message middleware, and receiving a real-time playback request sent by the target merchant; According to the real-time playback request, matching corresponding advertising materials and generating a first advertising playback instruction; Uploading the first advertisement playing instruction to the message middleware in real time; A real-time connection channel corresponding to the at least one playback terminal is selected through the message middleware, and the first advertisement playback instruction is sent to the at least one playback terminal.

5. The method according to claim 2, characterized in that: The target merchant's playback request also includes a non-real-time playback request, and the generating of the advertisement playback instruction according to the playback request of the target merchant with delivery qualifications also includes: Establishing a non-real-time connection channel between the playback terminal and the background management terminal, and regularly receiving non-real-time playback requests sent by merchants; According to the non-real-time playback request, matching corresponding advertising materials and generating a second advertising playback instruction; The second advertisement playing instruction is sent to the at least one playing terminal through the non-real-time connection channel.

6. The method according to claim 4 or 5, characterized in that: The advertising material is pre-uploaded by the target merchant and is reviewed for compliance through the backend management terminal; The advertisement playing instruction includes at least one of the following: an advertisement placing instruction, a carousel frequency instruction, a carousel interval instruction, and an advertisement split screen instruction.

7. The method according to claim 1, characterized in that The receiving the advertisement playback data returned by the at least one playback terminal, generating advertisement delivery data and synchronizing the data to the target merchant includes: According to the advertisement playing data, regularly counting and generating an advertisement delivery statistical report of at least one playing terminal of each target merchant; Based on the advertising delivery statistical report, the advertising delivery data is generated and synchronized to the target merchant; wherein the advertising delivery data includes at least one of the following analysis dimensions: device status, playback content, playback time period, rotation frequency, playback effect evaluation, and delivery revenue feedback.

8. An advertisement delivery management system, characterized in that: Applied to the financial marketing platform, the system includes: a background management terminal and at least one playback terminal, The backend management terminal includes: A qualification judgment unit, used to respond to the target merchant's advertising acquisition request and judge whether the target merchant has the advertising qualification, wherein the advertising qualification at least includes the capital qualification and identity qualification set by the financial marketing platform; An instruction generating unit, configured to generate an advertisement playing instruction according to a playing request of the target merchant having the placement qualification; An instruction sending unit, used for sending the advertisement playing instruction to at least one playing terminal of the target merchant to play the advertisement; A delivery statistics unit, configured to receive the advertisement playback data returned by the at least one playback terminal, generate advertisement delivery data and synchronize it to the target merchant; The playback end is used to receive the advertisement playback instruction sent by the background management end and play the advertisement, and then return the advertisement playback data to the background management end.

9. An electronic device, wherein: The electronic device comprises: a processor; and a memory arranged to store computer executable instructions, wherein the executable instructions, when executed, cause the processor to perform the method according to any one of claims 1 to 7.

10. A computer-readable storage medium, wherein: The computer-readable storage medium stores one or more programs, which, when executed by a processor, implement the method according to any one of claims 1 to 7.

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