Retail environment digital media transmission system based on streaming media stream pushing middleware

Abstract

The invention discloses a retail environment digital media transmission system based on streaming media push-flow middleware, which comprises a signaling system streaming media AI identification technology, a signaling system streaming media encryption technology and signaling system streaming media player software, and is characterized in that AI identification verification is carried out on media content pictures of a player through the signaling system streaming media AI identification technology; therefore, the digital media content can be identified to meet relevant national laws, and illegal content spreading is avoided. The invention has the following beneficial effects: network dependence: (MECT) signaling system streaming media encryption caching technology can store the encrypted copy of the played content on the user equipment, so that even if the network condition is temporarily poor, the user can continue to watch the cached content, and the playing interruption caused by network fluctuation is reduced; the encryption of the cached content can ensure that an unauthorized user cannot access the media content in the cache even if the equipment is lost or stolen, so that the watching experience of the user is protected.

Description

Technical Field

[0001] The present invention relates to the technical field of information transmission systems, and in particular to a digital media transmission system in a retail environment based on streaming media push middleware. Background Art

[0002] The streaming media playback technology of the Information Distribution System mainly involves the following aspects:

[0003] 1. Streaming media technology: This is a technology that compresses media data and transmits it in segments over the network to achieve real-time transmission of audio and video. Streaming media technology includes sound streams, video streams, text streams, image streams, animation streams, etc. It allows users to start watching or listening to content during the data transmission process without having to wait for the entire file to be downloaded;

[0004] 2. File format: Streaming media file formats support streaming transmission and playback. Common formats include RA (real-time sound), RM (real-time video or audio), RT (real-time text), RP (real-time image), SMIL (synchronized multi-data type integrated design file), SWF (Flash animation file), etc.

[0005] 3. Transmission method: There are two main streaming methods: sequential streaming and real-time streaming. Sequential streaming allows users to watch media content while files are being downloaded, while real-time streaming requires that the media can be watched in real time, allowing users to jump to any part of the media at will during playback.

[0006] 4. System components: The streaming media system includes encoding tools, streaming media data, servers, networks and players. Encoding tools are used to create and edit multimedia data, servers are used to store and control data, the network needs to be suitable for multimedia transmission protocols, and players are for clients to browse streaming media files.

[0007] 5. Cache technology: Due to the instability of the network, streaming media requires cache technology during transmission to correct changes in the order in which data packets arrive, ensuring that audio and video data can be played continuously and correctly.

[0008] 6. Browser and MIME support: Streaming media playback requires browser support. The browser uses MIME types to identify different file formats, including streaming media formats.

[0009] However, the existing technology has some objective shortcomings, mainly including:

[0010] 1. Network dependency: Streaming media playback has high requirements for network bandwidth and stability. If the network conditions are poor, it may cause playback delays, buffering, image quality degradation, or even interruption.

[0011] 2. Data transmission limitation: Since streaming media data is transmitted in real time, it has high requirements on the bandwidth and processing power of the server. When there is high concurrent access, the server may become a bottleneck;

[0012] 3. Copyright and security issues: Streaming media content is vulnerable to copyright protection challenges. At the same time, since data is transmitted in real time over the Internet, it is also more vulnerable to hacker attacks and data leakage risks;

[0013] 4. Device limitations: Different streaming formats may require specific players or plug-ins, which may limit the user's playback experience on different devices;

[0014] 5. Cache management: Although cache technology can improve the playback experience, an effective cache management strategy is also needed to avoid data loss or playback interruption;

[0015] 6. Technical compatibility: Different streaming technology standards and solutions may be incompatible in some aspects, which may cause cross-platform playback issues;

[0016] 7. Limitations of AI technology application: Although AI technology can improve the intelligence level of streaming media playback, the accuracy, processing speed and application scope of AI algorithms may be limited by the stage of technological development;

[0017] 8. Cost issue: Building and maintaining an efficient and stable streaming media playback system may require high costs, including hardware equipment, bandwidth fees, and technical support. Summary of the invention

[0018] The purpose of the present invention is to provide a digital media transmission system for a retail environment based on streaming media push middleware to solve the problems raised in the above background technology.

[0019] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: a digital media transmission system for a retail environment based on streaming media push middleware, including a signal transmission system streaming media AI recognition technology, a signal transmission system streaming media encryption technology and a signal transmission system streaming media player software. The signal transmission system streaming media AI recognition technology is used to perform AI recognition and verification on the media content screen of the player, so as to be able to identify digital media content to meet relevant national laws and avoid the spread of illegal content. The signal transmission system streaming media encryption technology adopts a layered encryption strategy, and uses encryption algorithms of different strengths for content of different levels to balance security and performance to meet copyright security issues. The signal transmission system streaming media player software decodes the layered encrypted playback data to achieve the media content playback / caching function.

[0020] Preferably, a local storage solution is used, such as downloading content on the device for offline viewing, or using a local caching mechanism of other streaming services.

[0021] Preferably, a software solution using different encryption standards and setting automatic cleanup policies.

[0022] Preferably, copyright protection and prevention of unauthorized access is achieved through digital rights management technology.

[0023] Preferably, adaptive streaming technology can optimize the playback experience based on device characteristics. Alternative solutions include using more flexible encoding and transmission technologies, and developing players that can adapt to different devices and network conditions.

[0024] Preferably, the reliance on external plug-ins or specific software is reduced by developing more general decoders and players that support a wider range of streaming formats, and container formats and encoding standards can be adopted.

[0025] Compared with the prior art, the present invention has the following beneficial effects:

[0026] 1. Network dependency: (MECT) The streaming media encryption caching technology of the Xinfa system can store encrypted copies of the content that has been played on the user's device. In this way, even if the network conditions are temporarily poor, the user can continue to watch the previously cached content, reducing playback interruptions caused by network fluctuations; the encryption of cached content can ensure that even if the device is lost or stolen, unauthorized users cannot access the media content in the cache, thereby protecting the user's viewing experience; 2. Cache management: (MECT) The streaming media encryption caching technology of the Xinfa system allows the system to manage cached data more securely. By setting the cache validity period and automatic clearing mechanism, it can ensure that the cached data will not grow indefinitely and take up too much device storage space; (MECT) Mingchi encryption caching technology can also prevent cached data from being tampered with during storage and transmission, ensuring the integrity and consistency of the playback content; 3. Copyright and security issues: (MECT) The streaming media encryption technology of the Xinfa system can protect the copyright of streaming media content, prevent unauthorized copying and distribution, and ensure Only authorized users can watch; (MECT) Xinfa system streaming media encryption caching technology can also prevent hacker attacks and data leakage. By using strong encryption algorithms, even if the data is intercepted during transmission, unauthorized users cannot decrypt and access the content; 4. Terminal device restrictions: Xinfa system streaming media playback technology can be optimized according to the characteristics of different terminal devices, whether it is a smartphone, tablet, smart TV or personal computer, it can provide the best viewing experience; Xinfa system streaming media playback technology adaptive streaming media technology, the player can dynamically adjust the quality and resolution of the video to adapt to the screen size and network conditions of different devices, ensuring smooth playback on various devices; 5. Technical compatibility: Xinfa system streaming media playback technology can embed decoders that support multiple streaming formats, thereby reducing dependence on external plug-ins or specific software, and improving the compatibility and popularity of the player; through continuous updates and maintenance, self-developed players can quickly adapt to new streaming media technologies and standards to ensure that they keep pace with industry development. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] Figure 1 This is a system diagram of the present invention. DETAILED DESCRIPTION

[0028] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0029] See also Figure 1, a digital media transmission system for retail environments based on streaming media push middleware, including the streaming media AI recognition technology of the Xinfa system, the streaming media encryption technology of the Xinfa system and the streaming media player software of the Xinfa system. The streaming media AI recognition technology of the Xinfa system is used to perform AI recognition and verification on the media content screen of the player, so as to be able to identify digital media content to meet relevant national laws and avoid the spread of illegal content. The streaming media encryption technology of the Xinfa system adopts a layered encryption strategy, and uses encryption algorithms of different strengths for content of different levels to balance security and performance to meet copyright security issues. The streaming media player software of the Xinfa system decodes the layered encrypted playback data to achieve media content playback / caching functions.

[0030] Use local storage solutions, such as downloading content on your device for offline viewing, or using local caching mechanisms of other streaming services.

[0031] Use different encryption standards and set up software solutions for automatic cleanup policies.

[0032] Copyright protection and prevention of unauthorized access is achieved through Digital Rights Management (DRM) technology, which is a widely used alternative to protect content from illegal copying and distribution.

[0033] Adaptive streaming technology optimizes the playback experience based on device characteristics. Alternative solutions include using more flexible encoding and transmission technologies, and developing players that can adapt to different devices and network conditions.

[0034] Reducing reliance on external plug-ins or specific software can be achieved by developing more universal decoders and players that support a wider range of streaming formats, and by adopting container formats and encoding standards that are widely supported and recognized by the industry.

[0035] Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and variations may be made to the embodiments without departing from the principles and spirit of the present invention, and that the scope of the present invention is defined by the appended claims and their equivalents.

Claims

1. A digital media transmission system for retail environments based on streaming media push middleware, including streaming media AI recognition technology for the information-sending system, streaming media encryption technology for the information-sending system, and streaming media player software for the information-sending system, characterized by: Through the AI ​​recognition technology of the streaming media of the Xinfa system, the media content screen of the player is AI recognized and verified, so as to be able to identify digital media content to meet relevant national laws and avoid the spread of illegal content. Through the streaming media encryption technology of the Xinfa system, a layered encryption strategy is adopted, and encryption algorithms of different strengths are used for different levels of content to balance security and performance to meet copyright security issues. Through the streaming media player software of the Xinfa system, the layered encrypted playback data is decoded to achieve the media content playback / caching function.

2. The retail environment digital media transmission system based on streaming media push middleware according to claim 1 is characterized by: Use local storage solutions, such as downloading content on your device for offline viewing, or using local caching mechanisms of other streaming services.

3. The retail environment digital media transmission system based on streaming media push middleware according to claim 1 is characterized by: Use different encryption standards and set up software solutions for automatic cleanup policies.

4. The retail environment digital media transmission system based on streaming media push middleware according to claim 1 is characterized by: Copyright protection and prevention of unauthorized access is achieved through digital rights management technology.

5. The retail environment digital media transmission system based on streaming media push middleware according to claim 1 is characterized in that: Adaptive streaming technology optimizes the playback experience based on device characteristics. Alternative solutions include using more flexible encoding and transmission technologies, and developing players that can adapt to different devices and network conditions.

6. The retail environment digital media transmission system based on streaming media push middleware according to claim 1 is characterized by: Reducing reliance on external plug-ins or specific software can be achieved by developing more universal decoders and players that support a wider range of streaming formats, and can adopt container formats and encoding standards.

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