Multimedia resource interaction method and device, medium, electronic equipment and program product

Abstract

The invention relates to a multimedia resource interaction method and device, a medium, electronic equipment and a program product, and particularly relates to the technical field of interface interaction.The method comprises the steps that an interaction control including at least one group photo template is displayed in multimedia resources, a target group photo template is selected from the at least one group photo template in response to template selection operation, and the target group photo template is selected from the at least one group photo template; the sharing operation is responded, the target group photo template is shared to the target user indicated by the sharing operation, and then after the users participating in the target group photo template complete the group photo, the card used for receiving the target object associated with the multimedia resource is displayed, so that the interaction mode between the promotion content and the users can be increased, and the user experience is improved. The interestingness of the promotion content is effectively improved, the diversity of promotion interaction is enriched, and more promotion information can be borne through group photo targets and cards, so that the propagation efficiency of the promotion information is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of interface interaction technology, and in particular, to a multimedia resource interaction method, device, medium, electronic device and program product. Background Art

[0002] With the development of information technology, the ways of information interaction are becoming more and more diverse. In related technologies, displaying content in the information flow page is a common way of information dissemination. On this basis, some interactive operations can be performed on the content, such as sending red envelopes, entering the landing page through links, etc. However, these interactive methods are often relatively simple and limited, resulting in poor user experience based on content interaction, resulting in low information transmission efficiency. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a multimedia resource interaction method, comprising: Displaying an interactive control in a multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource; In response to the template selection operation, selecting a target group photo template from the at least one group photo template; In response to a sharing operation, sharing the target group photo template to a target user indicated by the sharing operation; After the users who participate in the target group photo template complete the group photo, a card for claiming the target object associated with the multimedia resource is displayed.

[0005] In a second aspect, the present disclosure provides a multimedia resource interaction device, comprising: A first display module is configured to display an interactive control in a multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource; a selection module, configured to select a target group photo template from the at least one group photo template in response to a template selection operation; a sharing module, configured to share the target group photo template to a target user indicated by the sharing operation in response to a sharing operation; The second display module is configured to display a card for claiming a target object associated with the multimedia resource after the users who participate in the target group photo template complete the group photo.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Based on the above technical solution, by displaying an interactive control including at least one group photo template in a multimedia resource, and responding to a template selection operation, selecting a target group photo template from at least one group photo template, and then responding to a sharing operation, sharing the target group photo template to the target user indicated by the sharing operation, and then displaying a card for receiving the target object associated with the multimedia resource after the user participating in the target group photo template completes the group photo, it is possible to increase the interactive mode between the promotional content and the user, effectively enhance the fun of the promotional content and enrich the diversity of the promotional interaction, and also enable more promotional information to be carried through the group photo targets and cards, so as to improve the efficiency of the dissemination of the promotional information.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 It is a flowchart of a multimedia resource interaction method according to some embodiments.

[0012] Figure 2 is a schematic diagram of interactive controls according to some embodiments.

[0013] Figure 3 is a schematic diagram of a sharing control according to some embodiments.

[0014] Figure 4 is a schematic diagram of a sharing target photo template according to some embodiments.

[0015] Figure 5is a schematic diagram of a card for collecting a target object according to some embodiments.

[0016] Figure 6 is a schematic diagram of a shooting page according to some embodiments.

[0017] Figure 7 is a schematic diagram of a pendant in a first form according to some embodiments.

[0018] Figure 8 is a schematic diagram of a pendant in a second form according to some embodiments.

[0019] Fig. 9 It is a schematic diagram of the structure of a multimedia resource interaction device according to some embodiments.

[0020] Fig.10 is a schematic diagram of the structure of an electronic device according to some embodiments. DETAILED DESCRIPTION

[0021] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0022] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0023] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0024] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0025] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0026] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0027] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0028] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0029] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0030] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0031] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0032] Figure 1 FIG. 1 is a flowchart of a multimedia resource interaction method according to some embodiments. Figure 1 As shown, the embodiment of the present disclosure provides a multimedia resource interaction method, which can be executed by an electronic device, specifically, by a multimedia resource interaction device, which can be implemented by software and / or hardware and configured in the electronic device. Figure 1 As shown, the method may include the following steps.

[0033] In step 110 , an interactive control is displayed in the multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource.

[0034] Here, the multimedia resources may be multimedia resources such as videos, carousel pictures (i.e., a picture group consisting of multiple pictures), and audio. The electronic device may display the multimedia resources through a multimedia resource display interface, and display interactive controls in the multimedia resource display interface. It should be understood that the interactive controls may be displayed in the form of cards.

[0035] The group photo template may refer to a pre-made graphic or picture template used to create a group photo. The group photo template may include preset character layouts, backgrounds, fonts, design elements, and the like.

[0036] Exemplarily, when the multimedia resource is displayed to a preset node, an interactive control can be displayed in the multimedia resource. The preset node can refer to a resource node in the multimedia resource. Taking the multimedia resource as a video as an example, the preset node of the multimedia resource can refer to a video node in the video. For example, the preset node can be the 6th second of the video, that is, when the video is played to the 6th second, the interactive control is displayed in the video. It should be understood that the position of the preset node can be related to the total display time of the multimedia resource. Of course, in actual application scenarios, the preset node can also be set according to actual conditions.

[0037] Among them, at least one group photo template associated with the multimedia resource is included in the interactive control. At least one group photo template related to the multimedia resource may mean that at least one group photo template is provided by the user who provides the multimedia resource. Of course, at least one group photo template related to the multimedia resource may also mean that at least one group photo template and the multimedia resource have the same information elements. For example, if the multimedia resource is a promotional video provided by the brand, the information element may be the brand's logo, brand image provided by the brand, brand color, and graphics provided by the brand, etc.

[0038] It should be noted that the group photo template can be customized by the brand according to the needs, and the brand elements of the brand can be displayed in the group photo template to better convey the information. Of course, the group photo template can also be different for different festivals. For example, for the New Year festival, a group photo template related to the New Year festival can be customized.

[0039] Each group photo template may include multiple group photo positions. In the embodiment of the present disclosure, the number of group photos is not limited, and different group photo templates may have different numbers of group photo positions.

[0040] Figure 2 is a schematic diagram of an interactive control according to some embodiments. Figure 2As shown, multimedia resources 202 are displayed in a multimedia resource display interface 201. When the display condition of an interactive control 203 is met, the interactive control 203 is displayed in the multimedia resource display interface 201. The interactive control 203 includes at least one group photo template 204.

[0041] like Figure 2 As shown, the multimedia resource 202 is promotional content provided by the brand "XXX", and the interactive control 203 may include information related to the brand "XXX". For example, the group photo template 204 includes a text message "XXX is more than imagination" and information "from XXX" used to describe that the group photo template 204 is provided by a specific brand.

[0042] In step 120 , in response to the template selection operation, a target group photo template is selected from at least one group photo template.

[0043] Here, the template selection operation may refer to an operation initiated by the user for selecting a target group photo template from at least one group photo template included in the interactive control. For example, the user may slide left and right on the interactive control to display different group photo templates, and determine the group photo template that stays at a preset position as the target group photo template.

[0044] It should be noted that the display method of at least one group photo template in the interactive control is not limited in the embodiment of the present disclosure. Figure 2 As shown, at least one group photo template can be arranged in the interactive control, and different group photo templates can be displayed by sliding. Of course, in other implementations, the group photo templates can also be displayed in the interactive control in a stacked form.

[0045] Through the target selection operation, the user can select a group photo template that meets the requirements from at least one group photo template displayed in the interactive control as the target group photo template for group photo shooting.

[0046] In step 130 , in response to the sharing operation, the target group photo template is shared with the target user indicated by the sharing operation, so that the target user takes a group photo based on the target group photo template.

[0047] Here, the sharing operation may include a series of operations for selecting a target user and sharing the target group photo template with the target user. For example, the sharing operation may include triggering the display of a sharing control and selecting a target user through the sharing control.

[0048] Figure 3 is a schematic diagram of a sharing control according to some embodiments. Figure 3As shown, when a user triggers a sharing operation, a sharing control 205 may be displayed in the multimedia resource display interface 201. The sharing control 205 may include at least one user 206. The user may select a target user by clicking any user 206 in the sharing control 205 and share the target photo template 204 with the target user.

[0049] It is worth noting that in the disclosed embodiment, there is no limitation on how to share the target group photo template with the target user. Figure 3 In addition to sharing the target photo template with the target user in the manner shown, the target photo template may also be shared with the target user in other ways. For example, after the sharing operation is triggered, the friend page may be displayed so that the user can select the target user in the friend page and send the target photo template to the target user.

[0050] Exemplarily, the target user who shares the target group photo template with the sharing operation instruction may send the target group photo template to the target user through a chat page with the target user to invite the target user to take a group photo based on the target group photo template.

[0051] Figure 4 FIG. 1 is a schematic diagram of a target photo sharing template according to some embodiments. Figure 4 As shown, when the target user is "CCCC", the target photo template can be sent to the target user "CCCC" through the chat page 401 with the target user "CCCC". It should be understood that the target photo template can be sent in the form of a link. Of course, the target photo template can also be sent to the target user in the form of a control.

[0052] like Figure 4 As shown, the target group photo template is packaged as a clickable control 402 and sent to the target user. When the target user clicks the user-shared control 402 on the chat page 401, a shooting page including the target group photo template may be displayed, so that the target user can complete the group photo of the target group photo template on the shooting page.

[0053] It is worth noting that in the disclosed embodiment, the user can first complete the group photo of the target group photo template, and then share the target group photo template with the target user. Of course, the user may not first complete the group photo of the target group photo template, but directly share the target group photo template with the target user. After the user has shared the target group photo template with the target user, the user can take a group photo using the target group photo template.

[0054] In step 140 , after the users participating in the target group photo template complete the group photo, a card for claiming the target object associated with the multimedia resource is displayed.

[0055] Here, the users participating in the target group photo template refer to all users participating in the group photo, including the target user targeted by the target group photo template and the user who shared the target group photo template with the target user. When all users participating in the group photo of the target group photo template complete the corresponding shooting, a card for receiving the target object associated with the multimedia resource can be displayed.

[0056] The target object is the reward that users get by completing the group photo template. The target object can be virtual items such as coupons, cash red envelopes, red envelope covers, New Year's cards, etc. Of course, the target object can also be a physical object. After all users complete the group photo, by displaying the card for receiving the target object, interactive rewards can be issued to users, and more information can be displayed through the card.

[0057] The association between the target object and the multimedia resource may mean that the target object is provided by a provider of the multimedia resource. Of course, the association between the target object and the multimedia resource may also mean that the target object carries information elements related to the multimedia resource.

[0058] It should be understood that the card may be a card customized by the brand and carrying brand elements, so as to display more promotional information through the displayed card to improve the dissemination efficiency of the promotional information.

[0059] As some examples, a card for claiming a target object may be displayed in a chat page with the target user.

[0060] Figure 5 FIG. 1 is a schematic diagram of a card for collecting a target object according to some embodiments. Figure 5 As shown, after all users have completed the group photo, the user can click on the control 402 in the chat page 401 with the target user to display a card 501 for receiving the target object 502. The card 501 may have a receiving control (such as a "receive now" button), and when the user clicks the receiving control, the target object is sent to the user's account.

[0061] As some other examples, after all users have completed the group photo, a card for claiming the target object may be displayed in the multimedia resource display interface.

[0062] Therefore, by displaying an interactive control including at least one group photo template in the multimedia resources, and responding to the template selection operation, selecting a target group photo template from at least one group photo template, and then responding to the sharing operation, sharing the target group photo template to the target user indicated by the sharing operation, and then after the users participating in the target group photo template complete the group photo, displaying a card for receiving the target object associated with the multimedia resource, not only can the interaction method between the promotional content and the user be increased, effectively improving the fun of the promotional content and enriching the diversity of promotional interactions, but also more promotional information can be carried through the group photo targets and cards to improve the efficiency of dissemination of promotional information.

[0063] In some feasible implementations, in step 130, in response to a trigger operation on a target group photo template, a shooting page including the target group photo template may be displayed, and then in response to a group photo operation, the shot image may be rendered to the target group photo template to obtain a rendered target group photo template, and then in response to a sharing operation, the rendered target group photo template may be shared to a target user.

[0064] Here, there is a shooting button in the interactive control. When a click operation on the shooting button is detected, it is determined that a trigger operation on the target group photo template is detected, and a shooting page including the target group photo template is displayed.

[0065] The shooting page may be a page of a camera built into the application. Through the shooting page, the user may shoot corresponding photos or upload the photos that have been shot.

[0066] The captured image can be a photo uploaded by the user through the photo album or a photo captured by the camera in real time. Therefore, the group photo operation can be a click operation on the capture button in the capture page, or an operation of uploading photos through the photo album triggered in the capture page.

[0067] Rendering the captured image to the target group photo template may be to call an artificial intelligence algorithm to render the captured image to the target group photo template. In the disclosed embodiment, the working principle of the artificial intelligence algorithm is not described in detail, and any algorithm that can achieve this function may be used. For example, the artificial intelligence algorithm may identify a person in the captured image, and merge the identified person into the target position of the target group photo template to obtain a rendered target group photo template.

[0068] It should be noted that rendering the captured image to the target photo template may be rendering the face image in the captured image to the corresponding position of the target photo template. Of course, rendering the captured image to the target photo template may be rendering the entire portrait to the corresponding position of the target photo template.

[0069] In some embodiments, the target group photo template includes multiple candidate group photo roles. Accordingly, in response to the role selection operation, the target group photo role can be determined from the multiple candidate group photo roles, and then in response to the group photo operation, the captured image is rendered to the position of the target group photo role to obtain the rendered target group photo template.

[0070] Figure 6 FIG. 1 is a schematic diagram of a shooting page according to some embodiments. Figure 6 As shown, the shooting page 601 includes a target group photo template 204 , and the target group photo template 204 includes a plurality of candidate group photo characters 602 .

[0071] The role selection operation may be a click operation on any candidate role for the group photo. In the shooting page, the user may select the target role for the group photo by clicking on any candidate role for the group photo.

[0072] like Figure 6 As shown, each candidate group photo character 602 may have a corresponding selection control (select a group photo character). When the user clicks on any selection control, the candidate group photo character corresponding to the selection control is used as the target group photo character.

[0073] It should be understood that by selecting the target group photo role, the user can freely select the user's role in the target group photo template to increase the freedom and fun of the photo shoot.

[0074] like Figure 6 As shown, after the user selects the target photo character, the user can shoot the corresponding image through the shooting button 603 in the shooting page 601. Alternatively, the user can upload the already shot image through the album in the shooting page 601.

[0075] It is worth noting that the rendered target photo template refers to the target photo template after the portrait in the captured image is rendered to the position of the target photo character. By rendering the captured image to the target photo template, the photo character reserved for the target object can be intuitively displayed to increase the probability of the target user participating in the photo.

[0076] It should be noted that in the disclosed embodiment, each candidate group photo role in the target group photo template can only be selected by one user. Once a candidate group photo role has been selected, it cannot be selected by other users. Of course, the group photo after shooting can be downloaded to the local computer by the user so that the user can permanently keep the obtained group photo.

[0077] Therefore, through the above implementation, after completing the shooting of the target group photo template, the user can share the rendered target group photo template with other target users, so that other target users can participate in shooting the target group photo template.

[0078] In some practicable implementations, the interactive control includes a share button for initiating a share operation. Accordingly, in response to a trigger operation on the share button, a share operation on the target group photo template can be triggered, and the target group photo template can be shared to a target user indicated by the share operation.

[0079] Here, the interactive control includes a share button for initiating a share operation. Figure 2 As shown, there may be a sharing button of "invite friends to take a photo together and receive a red envelope" in the interactive control 203. The triggering operation for the sharing button may be a click operation for the sharing button.

[0080] After detecting a trigger operation on the share button, the electronic device triggers a sharing operation on the target group photo template, and shares the target group photo template to the target user indicated by the sharing operation.

[0081] It should be understood that triggering the sharing operation for the target group photo template may be triggering the display Figure 3 The sharing control 205 shown enables the user to send the target group photo template to the target user through the sharing control 205 .

[0082] Therefore, by displaying a share button in the interactive control, the user can quickly share the target photo template with other users.

[0083] In some practicable implementations, in step 110 , a widget associated with the multimedia resource may be displayed in the multimedia resource, and an interactive control may be displayed when the widget meets a preset trigger condition.

[0084] Here, a widget refers to a small component or module that can be embedded in a multimedia resource display interface. Through the widget, the user can be prompted that the multimedia resources displayed in the multimedia resource display interface have interactive functions, so that the user can participate in the interaction with the multimedia resources.

[0085] The association of a widget with a multimedia resource may refer to the widget carrying information elements related to the multimedia resource. For example, the information element may be the advertiser's logo, the brand image provided by the advertiser, the brand color, and the graphics provided by the advertiser. By carrying information elements related to the multimedia resource in the widget, the advertiser's promotional content can be displayed for a longer time, thereby improving the efficiency of information transmission. Of course, a widget associated with a multimedia resource may also refer to a widget bound to the multimedia resource.

[0086] It should be noted that the widget can be displayed on the multimedia resource while the multimedia resource is being displayed. Of course, the widget can also be displayed on the multimedia resource when the multimedia resource is displayed to the node where the widget is displayed.

[0087] In some embodiments, a widget in a first form associated with a multimedia resource may be displayed in the multimedia resource, and the widget in the first form may be displayed to be transformed into a widget in a second form.

[0088] The first form of the pendant may refer to the original form of the pendant, and the second form of the pendant may refer to the enlarged pendant. Of course, the second form of the pendant may also be in other forms, such as rotation, flipping, displaying dynamic effects, etc. By controlling the first form of the pendant to transform into the second form of the pendant, the user can be prompted through dynamic effects that the currently displayed multimedia resource has an interactive function, so that the user can interact with the group photo by triggering the pendant.

[0089] Figure 7 is a schematic diagram of a pendant in a first form according to some embodiments. Figure 8 is a schematic diagram of a pendant in a second form according to some embodiments. Figure 7 and Figure 8 As shown, the pendant 701 can change from small (first form) to large (second form).

[0090] It should be understood that in the embodiment of the present disclosure, the display position of the widget in the multimedia resource display interface is not limited, and the display position of the widget can be set according to the actual application scenario. For example, the widget 701 can be displayed in Figure 7 For another example, the widget 701 may be displayed at a position that is convenient for the user to click, such as the lower right corner of the multimedia resource display interface 201 .

[0091] When the widget displayed in the multimedia resource display interface meets the preset trigger condition, the interactive control can be displayed in the multimedia resource display interface.

[0092] In some embodiments, it can be determined that a preset trigger condition is satisfied when the widget is displayed for a preset time period; or it can be determined that a preset trigger condition is satisfied in response to detecting a trigger operation for the widget.

[0093] That is, after the widget is displayed for a preset time, the interactive control is displayed in the multimedia resource display interface. For example, after the widget is displayed for 2 seconds, the interactive control is displayed in the multimedia resource display interface. The trigger operation for the widget may refer to a click operation on the widget. When the user clicks the widget, the interactive control may be displayed in the multimedia resource display interface.

[0094] Therefore, the widget can be displayed to remind the user that the currently displayed multimedia resource has an interactive function, so that the users can take photos and interact with each other, thereby improving the efficiency of information transmission.

[0095] The above implementation is described below by taking an example.

[0096] The multimedia resource is displayed in an application of the first electronic device, and an interactive control including at least one group photo template is displayed on the multimedia resource. In response to a template selection operation initiated by a first user of the first electronic device, a target group photo template is selected from the at least one group photo template.

[0097] After the first user selects the target group photo template, in response to the trigger operation of the first user on the target group photo template, a shooting page including the target group photo template may be displayed, and in response to the group photo operation initiated by the first user, the first user's shot image may be rendered to the target group photo template. Then, in response to the sharing operation initiated by the first user, the rendered target group photo template may be shared to the second electronic device corresponding to the second user. Specifically, the sharing may be performed through a chat page between the first user and the second user.

[0098] On the second electronic device side, in response to the trigger operation initiated by the second user, a shooting page corresponding to the target group photo template can be displayed, and the second user's shot image can be rendered to the target group photo template through the shooting page. After the first user and the second user complete the shooting, the target object (reward) can be issued to the first user and the second user.

[0099] Of course, after the first user selects the target group photo template, the first user can directly share the target group photo template with the second user. After sharing the target group photo template, the first user can render the first user's captured image on the target group photo template through the shooting page corresponding to the target group photo template.

[0100] Fig. 9 FIG. 1 is a schematic diagram of a multimedia resource interaction device according to some embodiments. Fig. 9 As shown, the embodiment of the present disclosure provides a multimedia resource interaction device 900, and the multimedia resource interaction device 900 includes: A first display module 901 is configured to display an interactive control in a multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource; A selection module 902 is configured to select a target group photo template from the at least one group photo template in response to a template selection operation; The sharing module 903 is configured to share the target group photo template to the target user indicated by the sharing operation in response to the sharing operation; The second display module 904 is configured to display a card for claiming a target object associated with the multimedia resource after the users participating in the target group photo template complete the group photo.

[0101] Optionally, the sharing module 903 is specifically configured as follows: In response to a triggering operation on the target group photo template, displaying a shooting page including the target group photo template; In response to the group photo operation, rendering the captured image to the target group photo template to obtain a rendered target group photo template; In response to a sharing operation, the rendered target group photo template is shared with the target user.

[0102] Optionally, the sharing module 903 is specifically configured as follows: In response to the role selection operation, determining a target group photo role from the plurality of group photo candidate roles; In response to the group photo operation, the captured image is rendered to the position of the target group photo character, and a rendered target group photo template is obtained.

[0103] Optionally, the interactive control includes a sharing button for initiating a sharing operation, and the sharing module 903 is specifically configured as follows: In response to a trigger operation on the share button, a sharing operation on the target group photo template is triggered, and the target group photo template is shared to a target user indicated by the sharing operation.

[0104] Optionally, the first display module 901 is specifically configured as follows: Displaying a widget associated with the multimedia resource in the multimedia resource; When the widget meets a preset trigger condition, the interactive control is displayed.

[0105] Optionally, the first display module 901 is specifically configured as follows: Displaying a first form of a widget associated with the multimedia resource in the multimedia resource; The widget in the first form is displayed to be transformed into the widget in the second form.

[0106] Optionally, the first display module 901 is further configured as: When the widget is displayed for a preset time, determining that the preset trigger condition is satisfied; or In response to detecting a trigger operation for the widget, it is determined that the preset trigger condition is met.

[0107] The functional logic executed by each functional module in the multimedia resource interaction device 900 has been described in detail in the method section and will not be repeated here.

[0108] Reference below Fig.10, which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 1000 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.10 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0109] like Fig.10 As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 to a random access memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0110] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.10 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0111] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 1009, or installed from a storage device 1008, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0112] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0113] In some embodiments, the electronic devices may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0114] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0115] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays an interactive card in the multimedia resources; in response to an interactive operation on the interactive card, displays target interactive information input by the user in the interactive card; in response to sending the target interactive information through the interactive card, displays a target card related to the multimedia resource, wherein the target card includes the target interactive information.

[0116] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0117] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0118] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0119] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0120] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0121] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0122] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0123] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A multimedia resource interaction method, characterized in that: include: Displaying an interactive control in a multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource; In response to the template selection operation, selecting a target group photo template from the at least one group photo template; In response to a sharing operation, sharing the target group photo template to a target user indicated by the sharing operation; After the users who participate in the target group photo template complete the group photo, a card for claiming the target object associated with the multimedia resource is displayed.

2. The method according to claim 1, characterized in that In response to the sharing operation, sharing the target group photo template to the target user indicated by the sharing operation includes: In response to a triggering operation on the target group photo template, displaying a shooting page including the target group photo template; In response to the group photo operation, rendering the captured image to the target group photo template to obtain a rendered target group photo template; In response to a sharing operation, the rendered target group photo template is shared with the target user.

3. The method according to claim 2, characterized in that The target group photo template includes a plurality of candidate group photo roles, and in response to the group photo operation, rendering the captured image to the target group photo template to obtain the rendered target group photo template includes: In response to the role selection operation, determining a target group photo role from the plurality of group photo candidate roles; In response to the group photo operation, the captured image is rendered to the position of the target group photo character, and a rendered target group photo template is obtained.

4. The method according to claim 1, characterized in that: The interactive control includes a sharing button for initiating a sharing operation, and in response to the sharing operation, sharing the target group photo template to a target user indicated by the sharing operation includes: In response to a trigger operation on the share button, a sharing operation on the target group photo template is triggered, and the target group photo template is shared to a target user indicated by the sharing operation.

5. The method according to any one of claims 1 to 4, characterized in that The displaying of interactive controls in multimedia resources includes: Displaying a widget associated with the multimedia resource in the multimedia resource; When the widget meets a preset trigger condition, the interactive control is displayed.

6. The method according to claim 5, characterized in that The displaying of the widget associated with the multimedia resource in the multimedia resource includes: Displaying a first form of a widget associated with the multimedia resource in the multimedia resource; The widget in the first form is displayed to be transformed into the widget in the second form.

7. The method according to claim 5, characterized in that The method further comprises: When the widget is displayed for a preset time, determining that the preset trigger condition is satisfied; or In response to detecting a trigger operation for the widget, it is determined that the preset trigger condition is met.

8. A multimedia resource interactive device, characterized in that: include: A first display module is configured to display an interactive control in a multimedia resource, wherein the interactive control includes at least one group photo template associated with the multimedia resource; a selection module, configured to select a target group photo template from the at least one group photo template in response to a template selection operation; A sharing module, configured to share the target group photo template to a target user indicated by the sharing operation in response to a sharing operation; The second display module is configured to display a card for claiming a target object associated with the multimedia resource after the users who participate in the target group photo template complete the group photo.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

Images