Multimedia resource interaction method and device, medium, electronic equipment and program product

Abstract

The invention relates to a multimedia resource interaction method and device, a medium, electronic equipment and a program product, and particularly relates to the technical field of interface interaction.The method comprises the steps that an interaction card is displayed in multimedia resources, and in response to interaction operation for the interaction card, target interaction information input by a user is displayed in the interaction card; and in response to sending the target interaction information through the interaction card, displaying the target card which is related to the multimedia resource and comprises the target interaction information, so that the interaction mode between the displayed multimedia resource and the user can be increased, the interestingness of the promotion content is effectively improved, and the diversity of promotion interaction is enriched; and the promotion information can be borne at multiple angles through the associated interaction card and the target card, so that the information transmission efficiency of the promotion content is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of interface interaction technology, and in particular, to a multimedia resource interaction method, device, medium, electronic device and program product. Background Art

[0002] With the rapid development of mobile Internet, more and more people use mobile Internet for information promotion. In related technologies, promotional content is generally displayed in the form of pictures, texts or videos, lacking interaction with users, which makes it extremely easy for users to ignore the promotional content, resulting in low efficiency of information transmission and low interactivity. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a multimedia resource interaction method, comprising: Display interactive cards in multimedia resources; In response to an interactive operation on the interactive card, displaying target interactive information input by the user in the interactive card; In response to sending the target interaction information through the interaction card, a target card related to the multimedia resource is displayed, wherein the target card includes the target interaction information.

[0005] In a second aspect, the present disclosure provides a multimedia resource interaction device, comprising: A first display module is configured to display interactive cards in the multimedia resources; A second display module is configured to display target interaction information input by a user in the interaction card in response to an interaction operation on the interaction card; The third display module is configured to display a target card related to the multimedia resource in response to sending the target interaction information through the interaction card, wherein the target card includes the target interaction information.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Based on the above technical solution, by displaying interactive cards in multimedia resources, and in response to interactive operations on interactive cards, the target interactive information input by the user is displayed in the interactive cards, and in response to sending the target interactive information through the interactive cards, the target cards related to the multimedia resources including the target interactive information are displayed. This can not only increase the interactive methods between the displayed multimedia resources and the user, effectively enhance the fun of the promotional content and enrich the diversity of promotional interactions, but also carry promotional information from multiple angles through the associated interactive cards and target cards to improve the information transmission efficiency of the promotional content.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 It is a flowchart of a multimedia resource interaction method according to some embodiments.

[0012] Figure 2 is a schematic diagram of a multimedia resource display interface according to some embodiments.

[0013] Figure 3 is a schematic diagram of an interactive card according to some embodiments.

[0014] Figure 4 is a schematic diagram showing displaying target interaction information according to some embodiments.

[0015] Figure 5 is a schematic diagram of a target card according to some embodiments.

[0016] Figure 6 is a schematic diagram of a target animation according to some embodiments.

[0017] Figure 7 is a schematic diagram of a pendant in a first form according to some embodiments.

[0018] Figure 8 is a schematic diagram of a pendant in a second form according to some embodiments.

[0019] Fig. 9 It is a schematic diagram of the structure of a multimedia resource interaction device according to some embodiments.

[0020] Fig.10 is a schematic diagram of the structure of an electronic device according to some embodiments. DETAILED DESCRIPTION

[0021] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0022] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0023] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0024] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0025] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0026] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0027] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0028] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0029] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0030] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0031] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0032] Figure 1 FIG. 1 is a flowchart of a multimedia resource interaction method according to some embodiments. Figure 1 As shown, the embodiment of the present disclosure provides a multimedia resource interaction method, which can be executed by an electronic device, specifically, by a multimedia resource interaction device, which can be implemented by software and / or hardware and configured in the electronic device. Figure 1 As shown, the method may include the following steps.

[0033] In step 110, the interactive card is displayed in the multimedia resource.

[0034] Here, the multimedia resources may be multimedia resources such as videos, carousel pictures (i.e., picture groups consisting of multiple pictures), and audio. The electronic device may display the multimedia resources through a multimedia resource display interface, and display interactive cards in the multimedia resource display interface. The interactive cards are used for users to send interactive information.

[0035] Figure 2is a schematic diagram of a multimedia resource display interface according to some embodiments. Figure 2 As shown, a multimedia resource 202 is displayed in a multimedia resource display interface 201. The multimedia resource display interface 201 may include a target area 203 for displaying resource description information of the multimedia resource 202. The resource description information may refer to text information for describing the multimedia resource, information for describing the publishing account of the multimedia resource, and jump links associated with the multimedia resource, etc.

[0036] Of course, it should be noted that Figure 2 The multimedia resource display interface shown is only used as an example. In other application scenarios, the style of the multimedia resource display interface may also be different.

[0037] Exemplarily, when the multimedia resource is displayed to a preset node, an interactive card may be displayed in the multimedia resource.

[0038] Among them, the preset node may refer to a resource node in the multimedia resource. Taking the multimedia resource as a video as an example, the preset node of the multimedia resource may refer to a video node in the video. For example, the preset node may be the 6th second of the video, that is, when the video is played to the 6th second, the interactive card is displayed in the video. It should be understood that the position of the preset node may be related to the total display time of the multimedia resource. Of course, in actual application scenarios, the preset node may also be set according to actual conditions.

[0039] Figure 3 is a schematic diagram of an interactive card according to some embodiments. Figure 3 As shown, an interactive card 204 may be displayed on the multimedia resource 202 displayed on the multimedia resource display interface 201. The interactive card 204 is used for users to interact.

[0040] Of course, the interactive card 204 may also be a card related to the multimedia resource 202. Exemplarily, the interactive card 204 being related to the multimedia resource 202 may mean that the interactive card 202 carries information related to the multimedia resource 202. Exemplarily, the information may be a brand logo, a brand image, a brand color, and a graphic provided by the brand, etc. For example, if the multimedia resource 202 is a promotional video about product A, the interactive card 204 may carry content such as the brand image, the logo, and the like of product A.

[0041] It should be noted that in the embodiments of the present disclosure, there is no limitation on the display position of the interactive card in the multimedia resource, and the interactive card can be displayed in any area according to actual needs. Figure 3As shown, the interactive card 202 can be displayed in the target area 203. It should be understood that when the interactive card 202 is displayed in the target area 203, the resource description information displayed in the target area 203 can be hidden so that the multimedia resource display interface 201 can be kept neat.

[0042] In step 120, in response to the interactive operation on the interactive card, the target interactive information input by the user is displayed in the interactive card.

[0043] Here, the user can input target interactive information in the interactive card through interactive operations on the interactive card, so that the target interactive message input by the user is displayed in the interactive card.

[0044] like Figure 3 As shown, the interactive card 204 has an input box, and the user can input the corresponding target interactive information through the input box of the interactive card 204. Of course, the interactive card 204 can also have a button for generating interactive information with one click (such as Figure 3 When a user clicks the “AI Inspiration” button, target interactive information is automatically generated for the user.

[0045] The target interactive information may be a wishing information, and accordingly, the interactive card may be a wishing card for receiving the user's wishing information. The wishing information may be the user's wish, such as a New Year's wish, a holiday wish, etc. For example, the target interactive information may be "Wealth freedom and eternal health!" and the like.

[0046] Of course, in other application scenarios, the target interactive information may also be information other than the wishing information. For example, the target interactive information may be barrage information for multimedia resources.

[0047] It is worth noting that in the embodiments of the present disclosure, the interactive information may be text information, picture information, video information, etc.

[0048] Figure 4 FIG. 1 is a schematic diagram showing display target interaction information according to some embodiments. Figure 4 As shown, the target interactive message of “Wealth freedom and forever health!” is displayed in the interactive card 204.

[0049] In step 130 , in response to sending the target interaction information via the interaction card, a target card related to the multimedia resource is displayed, wherein the target card includes the target interaction information.

[0050] Here, sending the target interactive information through the interactive card may be that the user sends the target interactive information by clicking a button on the interactive card. Figure 4As shown, the interactive card 204 has a "Send" button for sending interactive information, and the user can click the "Send" button to send the target interactive message.

[0051] Taking the target interactive message as a wishing message as an example, sending a wishing message can be understood as the user performing a wishing action. When the user sends the corresponding target interactive message through an interactive card, the target card related to the multimedia resource can be displayed in the multimedia resource display interface. Among them, the target card can be a wishing card for carrying the user's wishing information, so as to inform the user that the wish is successful and show the user the wish he made.

[0052] It is worth noting that the target card is related to the multimedia resource in that the target card carries elements related to the multimedia resource. The elements may be the advertiser's logo, the brand image and brand color provided by the advertiser, and the graphics provided by the advertiser. For example, if the multimedia resource is a promotional video about product A, the target card may carry the brand image, logo, and other contents of product A.

[0053] It should be understood that the target card can be generated based on the card template and target interaction information provided by the advertiser. For example, the target interaction information can be rendered to the corresponding position of the card template to obtain the target card. By providing a customized card template, the advertiser can configure the corresponding brand material on the card template, thereby increasing the efficiency of delivering brand information.

[0054] Figure 5 is a schematic diagram of a target card according to some embodiments. Figure 5 As shown, when the user sends the target interactive information, the target card 501 can be displayed in the multimedia resource display interface 201. Among them, the target card 501 includes the target interactive information of "wealth freedom and eternal health". The target card 501 is a card associated with the multimedia resource 202. For example, the multimedia resource 202 is a multimedia resource about the brand "XXX", and accordingly, the target card 501 can carry the text information "XXX congratulations on your successful wish".

[0055] Therefore, by displaying interactive cards in multimedia resources, and in response to interactive operations on interactive cards, displaying target interactive information input by users in interactive cards, and in response to sending target interactive information through interactive cards, displaying target cards related to multimedia resources and including target interactive information, not only can the interactive methods between the displayed multimedia resources and users be increased, effectively enhancing the fun of promotional content and enriching the diversity of promotional interactions, but also through the associated interactive cards and target cards, promotional information can be carried from multiple angles to improve the information transmission efficiency of promotional content.

[0056] In some embodiments, in response to a save operation on the target card, the target card can be saved locally; and / or in response to a share operation on the target card, the target card can be sent to the target object indicated by the share operation.

[0057] The save operation for the target card refers to an operation triggered by the user to instruct to save the target card locally. Figure 5 As shown, the target card 501 may include a save button (eg, Figure 5 When the user clicks the Save button, the save operation for the target card 501 is triggered.

[0058] It should be noted that saving the target card locally means saving the target card in the electronic device. For example, the target card can be saved in an album. When the electronic device detects a save operation for the target card, it saves the target card locally so that the user can permanently save the target card carrying the user's wishes.

[0059] The sharing operation for the target card may refer to an operation triggered by the user to instruct the target card to be shared with the target object. The sharing operation for the target card may refer to a sharing button (such as Figure 5 "Share with Friends" button).

[0060] It should be noted that by sharing the target card with other users, more users can participate in the interaction of multimedia resources to improve the efficiency of information dissemination.

[0061] In some practicable implementations, in step 130, in response to sending target interactive information via an interactive card, a target animation related to the multimedia resource may be displayed, and when the target animation meets a preset display condition, a target card related to the multimedia resource may be displayed.

[0062] Here, the target animation related to the multimedia resource may refer to the target animation carrying elements related to the multimedia resource. The element may be the advertiser's logo, the brand image provided by the advertiser, the brand color, and the graphics provided by the advertiser, etc. For example, if the multimedia resource is a promotional video about product A, the target animation may carry the brand image, logo, and other contents of product A. By carrying elements related to the multimedia resource in the target animation, the advertiser's promotional content may be displayed for a longer time, thereby improving the efficiency of information transmission.

[0063] The target animation may include target interaction information. It should be understood that in the target animation, the target interaction information may be dynamically displayed.

[0064] When the target animation meets the preset display condition, the target card related to the multimedia resource can be displayed in the multimedia resource display interface. Among them, the preset display condition can refer to the completion of the display of the target animation. Of course, the preset display condition can also refer to the target duration of the display of the target animation. In other words, after the target animation is displayed, the target card is displayed in the multimedia resource display interface. Alternatively, when the target animation is displayed to the target duration, the target card is displayed in the multimedia resource display interface. It should be noted that the target duration can be set according to the total duration of the target animation. Moreover, when the target card is displayed in the multimedia resource display interface, if the target animation has not been displayed, the target animation can continue to be displayed.

[0065] In the wishing scene, the user can fill in the corresponding wishing information through the interactive card and send the wishing information through the interactive card. After sending the wishing information, the target animation including the wishing information is displayed, and when the target animation meets the preset display conditions, the target card is displayed. It should be understood that the target animation can be understood as an easter egg carrying the user's wishing information.

[0066] In some embodiments, an animation template corresponding to a target holiday date may be obtained, wherein animation elements in the animation template are related to the target holiday date, and then a target animation may be obtained based on the animation template and target interaction information.

[0067] The target holiday date may be a holiday date set by the user, such as the Spring Festival date, the Mid-Autumn Festival date, the Labor Day date, etc. Of course, the target holiday date may also refer to the current holiday date.

[0068] Different animation templates may correspond to different holiday dates. For example, the Spring Festival date corresponds to animation template A, and the Mid-Autumn Festival date corresponds to animation template B. The animation elements in the animation template are related to the target holiday date. For example, if the target holiday date is the Spring Festival, the animation element may be the zodiac sign corresponding to the Spring Festival. Taking the target holiday date as the Spring Festival of the Year of the Snake as an example, the animation element may be a virtual image of a snake. It should be noted that the animation element may refer to a dynamic element in the animation. The animation template may be an animation template related to the target holiday date provided by the advertiser. In other words, advertisers can customize different animation templates according to different holiday dates to adapt to the promotion of different holidays.

[0069] After the animation template is obtained, the target interactive information may be rendered to the area in the animation template used to carry the interactive information, and the target animation may be obtained to display the target interactive information sent by the user through the target animation.

[0070] Figure 6 FIG. 4 is a schematic diagram of a target animation according to some embodiments. Figure 6As shown, the animation element in the target animation 601 is a virtual image of a "snake", and the target interactive information of "wealth, freedom and health forever!" can be rendered on the virtual image of the "snake" to display the user's wish information. Of course, elements related to multimedia resources can also be displayed on the target animation 601. For example, if the multimedia resource is a multimedia resource about the brand "XXX", the target animation 601 can also carry the element of "XXX" to reflect the correlation between the target animation 601 and the multimedia resource.

[0071] It is worth noting that the target animation 601 may specifically be a virtual image of a “snake” moving from the bottom of the multimedia resource display interface 201 to the top of the multimedia resource display interface 201 .

[0072] Thus, by displaying the target animation including the target interactive information, the interest of the user's interaction can be increased and the efficiency of information transmission can be improved. Moreover, the atmosphere and interest of the interaction can also be enhanced by the animation elements related to the target holiday date.

[0073] In some feasible implementations, in step 120, in response to a triggering operation of an information generation button for an interactive card, target interaction information generated based on an artificial intelligence algorithm may be displayed in the interactive card; or in response to an information input operation for an input box of an interactive card, target interaction information input through an input box may be displayed in the input box of the interactive card.

[0074] Here, an information generation button is provided in the interactive card, and the triggering operation for the information generation button of the interactive card may be a click operation for the information generation button. Figure 3 As shown, the information generation button can refer to Figure 3 The "AI Inspiration" button is displayed.

[0075] When the user clicks the information generation button, the artificial intelligence content generation (AIgc) module can be called to automatically generate the target interactive information, so that the target interactive information is displayed in the input box of the interactive card. Among them, the artificial intelligence content generation module generates the corresponding interactive information based on the artificial intelligence algorithm.

[0076] It is worth noting that the target interactive information generated by the artificial intelligence algorithm can be an interactive message related to the target holiday date. Of course, the user can pre-set the scope of the content generated by the artificial intelligence algorithm so that the artificial intelligence algorithm generates corresponding interactive information within the set scope.

[0077] The information input operation for the input box of the interactive card may refer to an information filling operation in the input box, and the user inputs target interactive information in the input box so that the target interactive information input through the input box is displayed in the input box of the interactive card.

[0078] Therefore, artificial intelligence algorithms can enable users to intelligently generate interactive information, greatly increasing the probability of users participating in the interaction and making the interaction more interesting. By inputting the target interactive information through the input box, users can input personalized interactive information, thereby increasing the freedom and fun of the interaction.

[0079] In some practicable implementations, in step 110 , a widget associated with the multimedia resource may be displayed in the multimedia resource, and an interactive card may be displayed when the widget meets a preset trigger condition.

[0080] Here, a widget refers to a small component or module that can be embedded in a multimedia resource display interface. Through the widget, the user can be prompted that the multimedia resources displayed in the multimedia resource display interface have interactive functions, so that the user can participate in the interaction with the multimedia resources.

[0081] The association of a widget with a multimedia resource may refer to the widget carrying elements related to the multimedia resource. For example, the element may be the advertiser's logo, the brand image provided by the advertiser, the brand color, and the graphics provided by the advertiser. By carrying elements related to the multimedia resource in the widget, the advertiser's promotional content can be displayed for a longer time, thereby improving the efficiency of information transmission. Of course, the widget associated with the multimedia resource may also refer to the widget bound to the multimedia resource.

[0082] It should be noted that the widget can be displayed on the multimedia resource while the multimedia resource is being displayed. Of course, the widget can also be displayed on the multimedia resource when the multimedia resource is displayed to the node where the widget is displayed.

[0083] In some embodiments, a widget in a first form may be displayed in a multimedia resource, and the widget in the first form may be displayed to be transformed into a widget in a second form.

[0084] The first form of the pendant may refer to the original form of the pendant, and the second form of the pendant may refer to the enlarged pendant. Of course, the second form of the pendant may also be in other forms, such as rotation, flipping, displaying dynamic effects, etc. By controlling the first form of the pendant to transform into the second form of the pendant, the user can be prompted to interact with the wish by triggering the pendant.

[0085] Figure 7 is a schematic diagram of a pendant in a first form according to some embodiments. Figure 8 is a schematic diagram of a pendant in a second form according to some embodiments. Figure 7 and Figure 8 As shown, the pendant 701 can change from small (first form) to large (second form).

[0086] It should be understood that in the embodiment of the present disclosure, the display position of the widget in the multimedia resource display interface is not limited, and the display position of the widget can be set according to the actual application scenario. For example, the widget 701 can be displayed in Figure 7 For another example, the widget 701 may be displayed at a position that is convenient for the user to click, such as the lower right corner of the multimedia resource display interface 201 .

[0087] When the widget displayed in the multimedia resource display interface meets the preset trigger condition, an interactive card can be displayed in the multimedia resource display interface.

[0088] In some embodiments, when the widget is displayed for a preset time period, it is determined that a preset trigger condition is satisfied; or in response to detecting a trigger operation for the widget, it is determined that a preset trigger condition is satisfied.

[0089] That is, after the widget is displayed for a preset time, the interactive card is displayed in the multimedia resource display interface. For example, after the widget is displayed for 2 seconds, the interactive card is displayed in the multimedia resource display interface. The trigger operation for the widget may refer to a click operation on the widget. When the user clicks the widget, the interactive card may be displayed in the multimedia resource display interface.

[0090] Therefore, through the above implementation, the user can be prompted that the multimedia resource has an interactive function by displaying a widget, so that the user can participate in the interaction of the multimedia resource and improve the efficiency of information transmission.

[0091] Fig. 9 FIG. 1 is a schematic diagram of a multimedia resource interaction device according to some embodiments. Fig. 9 As shown, the embodiment of the present disclosure provides a multimedia resource interaction device 900, and the multimedia resource interaction device 900 includes: A first display module 901 is configured to display interactive cards in multimedia resources; The second display module 902 is configured to display the target interaction information input by the user in the interaction card in response to the interaction operation on the interaction card; The third display module 903 is configured to display a target card related to the multimedia resource in response to sending the target interaction information through the interaction card, wherein the target card includes the target interaction information.

[0092] Optionally, the third display module 903 is specifically configured as: In response to sending the target interaction information through the interaction card, displaying a target animation related to the multimedia resource, wherein the target animation includes the target interaction information; When the target animation meets a preset display condition, a target card related to the multimedia resource is displayed.

[0093] Optionally, the multimedia resource interaction device 900 further includes: An acquisition module is configured to acquire an animation template corresponding to a target holiday date, wherein an animation element in the animation template is related to the target holiday date; The obtaining module is configured to obtain the target animation according to the animation template and the target interaction information.

[0094] Optionally, the second display module 902 is specifically configured as: In response to a triggering operation of an information generation button for the interactive card, displaying target interactive information generated based on an artificial intelligence algorithm in the interactive card; or In response to an information input operation on the input box of the interactive card, target interactive information input through the input box is displayed in the input box of the interactive card.

[0095] Optionally, the first display module 901 is specifically configured as follows: Displaying widgets associated with the multimedia resource in the multimedia resource; When the widget meets a preset trigger condition, the interactive card is displayed.

[0096] Optionally, the first display module 901 is specifically configured as follows: Displaying a first form of a widget in the multimedia resource; The widget in the first form is displayed to be transformed into the widget in the second form.

[0097] Optionally, the first display module 901 is further configured as: When the widget is displayed for a preset time, determining that the preset trigger condition is satisfied; or In response to detecting a trigger operation for the widget, it is determined that the preset trigger condition is met.

[0098] Optionally, the multimedia resource interaction device 900 further includes: a saving module, configured to save the target card locally in response to a saving operation on the target card; and / or The sharing module is configured to send the target card to a target object indicated by the sharing operation in response to a sharing operation on the target card.

[0099] The functional logic executed by each functional module in the multimedia resource interaction device 900 has been described in detail in the method section and will not be repeated here.

[0100] Reference below Fig.10 , which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 1000 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.10 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0101] like Fig.10 As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 to a random access memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0102] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.10 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0103] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 1009, or installed from a storage device 1008, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0104] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0105] In some embodiments, the electronic host device can communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0106] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0107] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays an interactive card in the multimedia resources; in response to an interactive operation on the interactive card, displays target interactive information input by the user in the interactive card; in response to sending the target interactive information through the interactive card, displays a target card related to the multimedia resource, wherein the target card includes the target interactive information.

[0108] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0109] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0110] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0111] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0112] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0113] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0114] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0115] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A multimedia resource interaction method, characterized in that: include: Display interactive cards in multimedia resources; In response to an interactive operation on the interactive card, displaying target interactive information input by the user in the interactive card; In response to sending the target interaction information through the interaction card, a target card related to the multimedia resource is displayed, wherein the target card includes the target interaction information.

2. The method according to claim 1, characterized in that The step of displaying a target card related to the multimedia resource in response to sending the target interactive information through the interactive card comprises: In response to sending the target interaction information through the interaction card, displaying a target animation related to the multimedia resource, wherein the target animation includes the target interaction information; When the target animation meets a preset display condition, a target card related to the multimedia resource is displayed.

3. The method according to claim 2, characterized in that The target animation is obtained by the following steps: Acquire an animation template corresponding to a target holiday date, wherein an animation element in the animation template is related to the target holiday date; The target animation is obtained according to the animation template and the target interaction information.

4. The method according to claim 1, characterized in that The step of displaying target interactive information input by a user in the interactive card in response to the interactive operation on the interactive card includes: In response to a triggering operation of an information generation button for the interactive card, displaying target interactive information generated based on an artificial intelligence algorithm in the interactive card; or In response to an information input operation on the input box of the interactive card, target interactive information input through the input box is displayed in the input box of the interactive card.

5. The method according to claim 1, characterized in that The displaying of the interactive card in the multimedia resource includes: Displaying widgets associated with the multimedia resource in the multimedia resource; When the widget meets a preset trigger condition, the interactive card is displayed.

6. The method according to claim 5, characterized in that The displaying of the widget in the multimedia resource comprises: Displaying a first form of a widget in the multimedia resource; The widget in the first form is displayed to be transformed into the widget in the second form.

7. The method according to claim 5, characterized in that The method further comprises: When the widget is displayed for a preset time, determining that the preset trigger condition is satisfied; or In response to detecting a trigger operation for the widget, it is determined that the preset trigger condition is met.

8. The method according to any one of claims 1 to 7, characterized in that The method further comprises: In response to a save operation on the target card, saving the target card locally; and / or In response to a sharing operation on the target card, the target card is sent to a target object indicated by the sharing operation.

9. A multimedia resource interactive device, characterized in that: include: A first display module is configured to display interactive cards in the multimedia resources; A second display module is configured to display target interaction information input by a user in the interaction card in response to an interaction operation on the interaction card; The third display module is configured to display a target card related to the multimedia resource in response to sending the target interaction information through the interaction card, wherein the target card includes the target interaction information.

10. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 8 are implemented.

11. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 8.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

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