Novel digital marketing service management tool

Abstract

The invention discloses a novel digital marketing service management tool which comprises a data center module, a business card center module, a product center module, a poster management module, a visitor clue module, a business opportunity center module, a client management module, a work order management module and a statistical report module. According to the novel digital marketing service management tool, enterprises can be helped to formulate more accurate marketing strategies, the marketing effect and the rate of return on investment can be improved, mutual promotion can be achieved, salesmen can explore products and contents concerned by visitors through digital marketing, then business opportunities are generated, and the business opportunities can be developed. And digital business opportunity management is used, so that the conversion from an intention customer to a transaction customer can be effectively promoted, customer trust can be obtained through digital and standardized after-sales management, the re-purchase rate or the introduction transfer rate of the customer is improved, and the sales performance is improved.

Description

Technical Field

[0001] The present invention relates to the field of digital marketing technology, and in particular to a new digital marketing service management tool. Background Art

[0002] Among the existing digital marketing service management tools, although some can be used to handle customer service, marketing data analysis, etc., there are the following problems:

[0003] Inefficient service: Existing tools cannot respond to user needs quickly, the service process is not transparent and standardized, users cannot get timely and effective services and solutions, and cannot form a positive promotion with sales.

[0004] Marketing and customer acquisition have no effective feedback: After the salesperson sends a large amount of information and product introductions, he is unable to understand the products that the visitors are interested in, and cannot carry out targeted marketing, so the process is relatively blind.

[0005] Data silos are serious: Marketing, sales, and after-sales have not formed a complete link, and the complete link of traffic generation, conversion, and repurchase cannot be opened. Summary of the invention

[0006] In view of the above-mentioned deficiencies in the prior art, the present invention provides a new digital marketing service management tool, the purpose of which is to provide a new digital marketing service management tool, which adopts advanced digital technology to comprehensively digitally manage and optimize the marketing, sales, and after-sales service processes, so as to improve the company's marketing efficiency and customer satisfaction and enhance the company's market competitiveness.

[0007] In order to achieve the above-mentioned object of the invention, the technical solution adopted by the present invention is:

[0008] A new type of digital marketing service management tool, including a data center module, a business card center module, a product center module, a poster management module, a visitor clue module, a business opportunity center module, a customer management module, a work order management module and a statistical report module.

[0009] Furthermore, the data center module displays, stores and manages the marketing data of the enterprise, including product introductions, market research reports and sales data.

[0010] Furthermore, the business card center module creates, manages and distributes digital business cards of the enterprise.

[0011] Furthermore, the product center module displays and manages all products of the enterprise.

[0012] Furthermore, the poster management performs unified management and distribution of the posters of the marketing activities.

[0013] Furthermore, the visitor clue module collects, stores and analyzes visitor behavior and demand information.

[0014] Furthermore, the business opportunity center module uniformly manages and distributes business opportunities generated by marketing activities.

[0015] Furthermore, the customer management module comprehensively manages customer information, behaviors, needs and historical service records.

[0016] Furthermore, the work order management module promptly receives and processes customer service requests, assigns service tasks to maintenance personnel, and configures standardized after-sales SOPs and business processes.

[0017] Furthermore, the statistical report module generates various statistical reports and analysis reports on the execution of marketing activities, customer behavior and demand preferences, after-sales quality, etc.

[0018] The beneficial effects of the present invention are:

[0019] 1. Improve service efficiency: Digital management tools can improve the work efficiency of service personnel, quickly respond to customer needs, and shorten service cycles.

[0020] 2. Enhance market competitiveness: Digital marketing service management tools can help companies better understand market demand and customer behavior, adjust marketing strategies in a timely manner, and improve market competitiveness.

[0021] 3. Improve marketing effectiveness: Data-based analysis and prediction can help companies develop more accurate marketing strategies, improve marketing effectiveness and return on investment.

[0022] 4. Create a digital closed loop for the enterprise, from customer acquisition to conversion to after-sales service, which can promote each other. Through digital marketing, sales staff can explore the products and content that each visitor is concerned about, and then generate business opportunities. The use of digital business opportunity management can effectively promote the conversion of potential customers into successful customers, and gain customer trust through digital and standardized after-sales management, increase customer repurchase rate or referral rate, thereby improving sales performance. BRIEF DESCRIPTION OF THE DRAWINGS

[0023] Figure 1 This is an architecture diagram of the digital marketing service management tool of the present invention. DETAILED DESCRIPTION

[0024] The technical solutions in the embodiments of the present invention are clearly and completely described below in conjunction with the accompanying drawings.

[0025] like Figure 1 As shown in the figure, a new digital marketing service management tool includes the following parts:

[0026] Data center module: Displays and stores various marketing materials of the enterprise, including product introductions, market research reports, sales data, etc., so that marketing team members can obtain the required information anytime and anywhere. After sharing the information, the system can automatically collect and record the information or products visited by visitors, the duration of the visit, and the number of visits. The system follows up on the collected information and automatically calculates the intention to provide sales staff with a basis for sales decision-making.

[0027] Business Card Center Module: This module is a digital business card management system that can create, manage and distribute the company's digital business cards, enhance the company's image and visibility, and associate product information through business cards to understand the products that visitors are interested in.

[0028] Product center module: displays and manages all the company's products, making it easier for customers to understand the situation and characteristics of the company's products and improving marketing effectiveness.

[0029] Poster management module: This module is a digital poster management system that can uniformly manage and distribute posters for marketing activities, thereby improving the publicity effect and marketing efficiency of posters.

[0030] Visitor clue module: This module is a digital visitor clue management system that can collect, store and analyze visitor behavior and demand information, help companies understand customer needs and behavioral preferences, and improve customer satisfaction.

[0031] Salespeople share electronic business cards, product information, electronic files and other content with customers. When customers click to view or share, the system automatically tracks customer behavior and conducts source, interest and intention analysis. The application interface presents visual analysis results to help salespeople gain real-time insight into customer dynamics, quickly tap into high-quality, high-intent customers, seize the initiative and timing of inquiries, and improve customer conversion rates.

[0032] Business Opportunity Center Module: This module is a digital business opportunity management system that can uniformly manage and allocate business opportunities generated by marketing activities, thereby improving business opportunity conversion rates and customer satisfaction.

[0033] The business opportunity center module supports configuring scores for business opportunity tasks and business opportunity data completeness, and accumulates business opportunity scores based on completion status, guiding followers to actively continue to improve and follow up on business opportunities to increase scores. You can view the business opportunity stage, business opportunity amount, sales KPI target completion status, and ROI analysis, and use charts to present the overall status of business opportunities to provide decision-making basis for management

[0034] Customer management module: This module is a digital customer management system that can comprehensively manage customer information, behavior, needs, and historical service records, etc., to help companies provide efficient services.

[0035] Customer management can edit customer contacts, follow-up logs, register customer intended products, follow-up status, customer status, view customer-related business opportunities, equipment, and work orders, set memo reminders for the customer to automatically remind the salesperson when they expire, and set basic information such as customer tags and addresses.

[0036] Work order management module: This module is a digital work order management system that can promptly receive and process customer service requests, assign service tasks to maintenance personnel, support the configuration of standardized after-sales SOPs and business processes, and ensure that maintenance personnel serve customers according to unified standards.

[0037] Statistical report module: This module is a digital statistical report generation system that can generate various statistical reports and analysis reports on the implementation of marketing activities, customer behavior and demand preferences, after-sales quality, etc., to help companies understand the results and shortcomings of marketing activities and analyze the concentrated problems in after-sales; it can provide a more scientific and reasonable decision-making basis for production process transformation.

[0038] After users visit through electronic business cards, corporate promotional materials, products, scene marketing, etc., sales staff can view visitor access leads, create business opportunities for potential visitors by analyzing visitor leads, and promote transactions with potential customers through business opportunity management tools, thereby generating equipment and work orders. From customer acquisition to after-sales, the entire chain is connected, so as to effectively manage, expand new customers, maintain old customers, and then explore new needs of old customers or refer them, thereby broadening the product sales chain.

[0039] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention shall be included in the protection scope of the present invention.

Claims

1. A new digital marketing service management tool, characterized by: It includes data center module, business card center module, product center module, poster management module, visitor lead module, business opportunity center module, customer management module, work order management module and statistical report module.

2. A new type of digital marketing service management tool according to claim 1, characterized in that: The data center module displays, stores and manages the marketing data of the enterprise, including product introductions, market research reports and sales data.

3. A new type of digital marketing service management tool according to claim 1, characterized in that: The business card center module creates, manages and distributes digital business cards of enterprises.

4. A new type of digital marketing service management tool according to claim 1, characterized in that: The product center module displays and manages all products of the enterprise.

5. A new type of digital marketing service management tool according to claim 1, characterized in that: The poster management is used to uniformly manage and distribute the posters of marketing activities.

6. A new type of digital marketing service management tool according to claim 1, characterized in that: The visitor clue module collects, stores and analyzes visitor behavior and demand information.

7. A new type of digital marketing service management tool according to claim 1, characterized in that: The business opportunity center module uniformly manages and distributes business opportunities generated by marketing activities.

8. A new type of digital marketing service management tool according to claim 1, characterized in that: The customer management module comprehensively manages customer information, behaviors, demands and historical service records.

9. A new type of digital marketing service management tool according to claim 1, characterized in that: The work order management module promptly receives and processes customer service requests, assigns service tasks to maintenance personnel, and configures standardized after-sales SOPs and business processes.

10. A new type of digital marketing service management tool according to claim 1, characterized in that: The statistical report module generates various statistical reports and analysis reports on the execution of marketing activities, customer behavior and demand preferences, after-sales quality, etc.

Images