Method, device and equipment for generating user-oriented vehicle product selling point information

Abstract

The present invention provides a method, device and equipment for generating selling point information of a vehicle product for users, which relates to the technical field of natural language generation. The method for generating selling point information of a vehicle product for users comprises: obtaining multiple vehicle technical parameters of a target vehicle; sorting the multiple vehicle technical parameters according to the importance of each of the vehicle technical parameters to obtain a sorting result; and generating the selling point information of a vehicle product for users sorted according to the sorting result based on the multiple vehicle technical parameters. The solution of the present invention can generate the selling point information of a vehicle product based on the vehicle technical parameters from the user's perspective, thereby facilitating the promotion of the vehicle brand.

Description

Technical Field

[0001] The present invention belongs to the technical field of natural language generation, and in particular, relates to a method, device and equipment for generating user-oriented vehicle product selling point information. Background Art

[0002] When a vehicle product is released and launched, it is necessary to comprehensively sort out the selling points of the vehicle product according to the needs of release and publicity, create the main selling points, and grasp the product tone. In the existing technology, most of the vehicle products are described from the engineering development end or the marketing end. However, the description of the engineering development end belongs to engineering language. Although there are detailed parameters and comparisons with competing vehicles, it lacks user thinking. The description of the marketing end has the problem of insufficient in-depth understanding of the vehicle product and poor professionalism of the description. Therefore, there is currently a lack of a method to describe vehicle products that can reflect both technical details and user thinking. Summary of the invention

[0003] The technical solution of the present invention aims to provide a method, device and equipment for generating user-oriented vehicle product selling point information, so as to solve the problem in the prior art of lacking a method for describing vehicle products that can reflect both technical details and user thinking.

[0004] To achieve the above object, the present invention is achieved by:

[0005] In a first aspect, an embodiment of the present invention provides a method for generating user-oriented vehicle product selling point information, comprising:

[0006] Obtain multiple vehicle technical parameters of the target vehicle;

[0007] Sorting the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters to obtain a sorting result;

[0008] Based on the plurality of vehicle technical parameters, vehicle product selling point information for users is generated and sorted according to the sorting results.

[0009] Optionally, the method for generating user-oriented vehicle product selling point information, wherein the plurality of vehicle technical parameters are sorted according to the importance of each of the vehicle technical parameters to obtain the sorting result, comprises:

[0010] Obtaining basic vehicle characteristics to which each of the vehicle technical parameters belongs;

[0011] According to the basic vehicle characteristics to which the vehicle technical parameters belong, comparing the importance of any two of the plurality of vehicle technical parameters to obtain the importance of the vehicle technical parameters;

[0012] According to the importance of each of the vehicle technical parameters, the plurality of vehicle technical parameters are sorted to obtain a sorting result.

[0013] Optionally, the method for generating user-oriented vehicle product selling point information, wherein, before generating the user-oriented vehicle product selling point information sorted according to the sorting result based on the plurality of vehicle technical parameters, the method further comprises:

[0014] Based on the plurality of vehicle technical parameters and at least one dimension of prompt information, a vehicle technical parameter text is generated; wherein the prompt information includes at least one of the following: context prompt information; target prompt information; style prompt information; tone prompt information; audience prompt information; and format prompt information.

[0015] Optionally, the method for generating user-oriented vehicle product selling point information, wherein generating user-oriented vehicle product selling point information sorted according to the sorting result based on the plurality of vehicle technical parameters, comprises:

[0016] Matching the vehicle technical parameter text with the constructed knowledge word library by generating a language model to obtain vehicle product selling point words;

[0017] Inputting the vehicle product selling point words into a document summarization model to obtain a vehicle product selling point document;

[0018] According to the vehicle product selling point document and the sorting result, vehicle product selling point information for users sorted according to the sorting result is generated.

[0019] Optionally, in the method for generating user-oriented vehicle product selling point information, the knowledge vocabulary includes at least one of the following: a vehicle professional vocabulary; a general vocabulary; a user focus vocabulary; and a five senses vocabulary.

[0020] Optionally, in the method for generating user-oriented vehicle product selling point information, the vehicle technical parameters include vehicle technical index parameters of the target vehicle and / or vehicle technical highlight parameters of the target vehicle compared with competing vehicles.

[0021] In a second aspect, an embodiment of the present invention provides a device for generating selling point information of a vehicle product for a user, comprising:

[0022] A first acquisition module, used to acquire multiple vehicle technical parameters of a target vehicle;

[0023] A second acquisition module is used to sort the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters and obtain a sorting result;

[0024] The first generating module is used to generate user-oriented vehicle product selling point information sorted according to the sorting results based on the plurality of vehicle technical parameters.

[0025] In a third aspect, an embodiment of the present invention provides a device for generating user-oriented vehicle product selling point information, comprising a processor, a memory, and a program or instruction stored in the memory and executable on the processor; when the processor executes the program or instruction, it implements the method for generating user-oriented vehicle product selling point information as described in the first aspect.

[0026] In a fourth aspect, an embodiment of the present invention provides a readable storage medium having a program stored thereon, and when the program is executed by a processor, the method for generating user-oriented vehicle product selling point information as described in the first aspect is implemented.

[0027] In a fifth aspect, an embodiment of the present invention provides a computer program product, including computer instructions, which, when executed by a processor, implement the method for generating user-oriented vehicle product selling point information as described in the first aspect.

[0028] The above technical solution of the present invention has at least the following beneficial effects:

[0029] The method for generating user-oriented vehicle product selling point information described in the embodiment of the present invention is used to obtain multiple vehicle technical parameters of the target vehicle; the multiple vehicle technical parameters are sorted according to the importance of each of the vehicle technical parameters to obtain the sorting result; based on the multiple vehicle technical parameters, the user-oriented vehicle product selling point information sorted according to the sorting result is generated. In this way, from the user's perspective, professional vehicle technical parameters can be converted into user-oriented vehicle product selling point information, so as to vividly interpret, solve user pain points, arouse user resonance, and help vehicle brand marketing and promotion. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] Figure 1 A schematic diagram of a flow chart of a method for generating user-oriented vehicle product selling point information according to an embodiment of the present invention;

[0031] Figure 2 It is a schematic diagram of the structure of a device for generating user-oriented vehicle product selling point information according to an embodiment of the present invention. DETAILED DESCRIPTION

[0032] In order to make the technical problems, technical solutions and advantages to be solved by the present invention more clear, a detailed description will be given below with reference to the accompanying drawings and specific embodiments.

[0033] In view of the problem that the prior art lacks a method for describing vehicle products that can reflect both technical details and user thinking, the embodiments of the present invention provide a method, device and equipment for generating user-oriented vehicle product selling point information.

[0034] like Figure 1 As shown, an embodiment of the present invention provides a method for generating user-oriented vehicle product selling point information, including:

[0035] S101, obtaining multiple vehicle technical parameters of a target vehicle.

[0036] Optionally, the vehicle technical parameters include: vehicle technical index parameters of the target vehicle and / or vehicle technical highlight parameters of the target vehicle compared with competing vehicles.

[0037] It should be noted that the vehicle technical index parameters of the target vehicle are obtained by breaking down the index parameters of each function of the target vehicle from a technical dimension, which can achieve the effect of expressing complex technical principles in concise language, thereby facilitating users to quickly understand the functions of the target vehicle.

[0038] The technical highlight parameters of the target vehicle compared with competing vehicles are obtained from the technical dimension, by comparing the industry and competing vehicles, and summarizing the advantageous technical parameters of the target vehicle, including at least: technical parameters, interactive operations and other quantitative and qualitative advantages, which can realize the description of technical details, so as to package the vehicle product selling point information based on the vehicle technical highlight parameters.

[0039] In addition, the vehicle technical parameters may also include information on how to achieve the functions of the target vehicle, where the information on how to achieve the functions of the target vehicle is used to indicate the technical means (including software and hardware) and technical principles required to achieve the functions of the target vehicle.

[0040] S102: sorting the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters to obtain a sorting result.

[0041] In the embodiment of the present invention, the importance of each of the vehicle technical parameters may be adjusted based on AHP (Analytic Hierarchy Process), so that the importance may be sorted and classified from high to low.

[0042] In one implementation manner, optionally, the plurality of vehicle technical parameters are sorted according to the importance of each of the vehicle technical parameters to obtain a sorting result, including:

[0043] Obtaining basic vehicle characteristics to which each of the vehicle technical parameters belongs;

[0044] According to the basic vehicle characteristics to which the vehicle technical parameters belong, comparing the importance of any two of the plurality of vehicle technical parameters to obtain the importance of the vehicle technical parameters;

[0045] According to the importance of each of the vehicle technical parameters, the plurality of vehicle technical parameters are sorted to obtain a sorting result.

[0046] Optionally, the basic vehicle characteristics of the target vehicle include at least: styling characteristics, handling characteristics, smart cockpit characteristics, charging endurance characteristics, safety characteristics, ride comfort characteristics, smart driving characteristics, quality characteristics, perceived quality characteristics, power characteristics, driving comfort characteristics and space characteristics.

[0047] In the embodiment of the present invention, the basic vehicle feature to which each of the vehicle technical parameters belongs is first determined, and then any two of the vehicle technical parameters are selected, and the importance of each of the vehicle technical parameters is compared according to the basic vehicle features to which the vehicle technical parameters belong, so as to obtain the importance of each of the vehicle technical parameters, and then the plurality of vehicle technical parameters are sorted according to the importance of each of the vehicle technical parameters to obtain the sorting result. Preferably, the plurality of vehicle technical parameters are sorted from high to low according to the importance to obtain the sorting result.

[0048] Exemplarily, the above basic vehicle features are sorted from high to low in terms of importance, and the following importance ranking results are obtained (“>” means higher than):

[0049] Styling features > handling features > smart cockpit features > charging and endurance features > safety features, ride comfort features > smart driving features > quality features > perceived quality features > power features > driving comfort features > space features.

[0050] Taking the example that the basic vehicle feature to which vehicle technical parameter A belongs is the maneuverability feature, the basic vehicle feature to which vehicle technical parameter B belongs is the power feature, and the basic vehicle feature to which vehicle technical parameter C belongs is the perceived quality feature, the importance of obtaining vehicle technical parameter A, vehicle technical parameter B, and vehicle technical parameter C is explained as follows:

[0051] First, select vehicle technical parameter A and vehicle technical parameter B for importance comparison. Since the basic vehicle feature to which vehicle technical parameter A belongs is the handling feature, and the basic vehicle feature to which vehicle technical parameter B belongs is the dynamic feature, and since the importance of the handling feature is higher than that of the dynamic feature, the importance of vehicle technical parameter A is higher than that of vehicle technical parameter B. The importance parameter of vehicle technical parameter A is assigned to α1, and the importance parameter of vehicle technical parameter B is assigned to β1, and the value of α1 needs to be greater than the value of β1.

[0052] Furthermore, vehicle technical parameter B and vehicle technical parameter C are selected for importance comparison. Since the vehicle basic feature to which vehicle technical parameter B belongs is a dynamic feature, and the vehicle basic feature to which vehicle technical parameter C belongs is a perceived quality feature, and since the importance of the perceived quality feature is higher than that of the dynamic feature, the importance of vehicle technical parameter C is higher than that of vehicle technical parameter B. The importance parameter of vehicle technical parameter C is assigned to α2, and the importance parameter of vehicle technical parameter B is assigned to β2, and the value of α2 needs to be greater than the value of β2.

[0053] Furthermore, first, vehicle technical parameter A and vehicle technical parameter C are selected for importance comparison. Since the vehicle basic feature to which vehicle technical parameter A belongs is the handling feature, and the vehicle basic feature to which vehicle technical parameter C belongs is the perceived quality feature, and since the importance of the handling feature is higher than the importance of the perceived quality feature, the importance of vehicle technical parameter A is higher than the importance of vehicle technical parameter C. The importance parameter of vehicle technical parameter A is assigned to α3, and the importance parameter of vehicle technical parameter C is assigned to β3, and the value of α3 needs to be greater than the value of β3.

[0054] Finally, the importance parameters obtained by comparing the importance of any two vehicle technical parameters mentioned above are processed using AHP to obtain the importance of each vehicle technical parameter, and the importance is ranked from high to low. For example, the ranking results are as follows (“>” means higher than):

[0055] Vehicle technical parameter A>Vehicle technical parameter C>Vehicle technical parameter B.

[0056] S103, generating user-oriented vehicle product selling point information sorted according to the sorting result based on the plurality of vehicle technical parameters.

[0057] In one implementation manner, optionally, before generating the vehicle product selling point information for users sorted according to the sorting result based on the plurality of vehicle technical parameters, the method further includes:

[0058] Based on the plurality of vehicle technical parameters and at least one dimension of prompt information, a vehicle technical parameter text is generated; wherein the prompt information includes at least one of the following: context prompt information; target prompt information; style prompt information; tone prompt information; audience prompt information; and format prompt information.

[0059] In an embodiment of the present invention, before generating user-oriented vehicle product selling point information sorted according to the sorting result based on the multiple vehicle technical parameters, and sorting the multiple vehicle technical parameters according to the importance of each of the vehicle technical parameters, after obtaining the sorting result, the method also needs to textualize the multiple vehicle technical parameters to generate a vehicle technical parameter text.

[0060] Here, the PE (Prompt Engineering) technology is used to generate a vehicle technical parameter text based on multiple vehicle technical parameters and prompt information of at least one dimension, wherein the prompt information may include at least one of the following: context prompt information; target prompt information; style prompt information; tone prompt information; audience prompt information; format prompt information; It can be understood that the PE technology used in the embodiment of the present invention generates a vehicle technical parameter text from at least one of the following dimensions: context dimension; target dimension; style dimension; tone dimension; audience dimension; format dimension. Here, the context dimension is used to provide background information to help the model understand the current situation, input engineering parameters, standardize the vehicle technical parameters of the same category, disassemble the secondary dimensions contained under each selling point label, and classify the input corpus. The target dimension is used to clarify the purpose and expected results of the generated content. The standardized text is output according to the format standard. The style dimension defines the tone of the generated content, which is professional and rigorous. The tone dimension is used to determine the tone of the generated content, and a standardized, academic, and authoritative engineering language tone is input. The audience dimension is used to specify the expected reader group of the content, such as the young car-buying group (people aged around 20 to 35), without limiting the geographical city. The format dimension is used to specify the format requirements for generating content, and to form a standardized document according to the selling point classification, technical indicator parameters, ceiling competitors, leapfrog competitors, same-level competitors, and achievement methods.

[0061] In one implementation manner, optionally, generating vehicle product selling point information for users sorted according to the sorting results based on the plurality of vehicle technical parameters includes:

[0062] Matching the vehicle technical parameter text with the constructed knowledge word library by generating a language model to obtain vehicle product selling point words;

[0063] Inputting the vehicle product selling point words into a document summarization model to obtain a vehicle product selling point document;

[0064] According to the vehicle product selling point document and the sorting result, vehicle product selling point information for users sorted according to the sorting result is generated.

[0065] In an embodiment of the present invention, first, the vehicle technical parameter text is matched with the constructed knowledge word library by generating a language model, and the vehicle product selling point words are obtained by autoregressive training. Optionally, the vehicle technical parameter text is matched with the constructed knowledge word library by generating a language model and preset matching rules to obtain the vehicle product selling point words. The preset matching rules are used to indicate that as many long words in the knowledge word library as possible are matched.

[0066] Then, the vehicle product selling point words are input into a document summarization model to obtain a vehicle product selling point document;

[0067] According to the vehicle product selling point document and the sorting result, vehicle product selling point information for users sorted according to the sorting result is generated.

[0068] Optionally, the knowledge word library is pre-constructed, and the knowledge word library includes at least one of the following: a vehicle professional word library; a general word library; a user focus word library; and a five senses word library.

[0069] The vehicle professional vocabulary is used for the generated language model to understand vehicle professional vocabulary.

[0070] The user focus word library can enable the generated language model to learn the user's language expression and vocabulary, ensure that it has sufficient cognition in the dimensions of styling, comfort, battery life and charging, performance, intelligence, safety, and quality, and integrate learning with the vehicle professional word library, which is both professional and has a user perspective. The user focus word library can also enable the generated language model to refine the product characteristics, advantages or unique features of the target vehicle from the user's perspective and the user's purchasing perspective, so that the generated vehicle product selling point information can attract the user's attention, meet the user's needs, and prompt the user to make a purchasing decision.

[0071] It should be noted that the five senses in the five senses vocabulary include a sense of security, a sense of value, a sense of yearning, a sense of topic and a sense of honor. Combined with Maslow's hierarchy of needs theory, it includes physiological needs, safety needs, belonging needs, respect needs and self-realization needs. Safety needs correspond to a sense of security, belonging needs correspond to a sense of yearning, respect needs correspond to a sense of topic and a sense of honor, and self-realization needs correspond to a sense of value. Among them, the sense of security refers to the user's needs for organization, order, characteristics and foreseeability. After the physiological needs are met, anxiety and fear are eliminated with the help of external forces, and safety and protection are brought to users based on the advantages of hard-core products. For example, the torsional stiffness of the body can bring anti-rolling when driving through corners, and the safety attributes in the selling point label are selected. The sense of value refers to the value experience brought to users by specific functional benefits, such as the reduction of wind resistance can bring an increase in cruising range, and the functional benefits corresponding to specific parameters are matched in the vehicle technical parameters. The sense of yearning refers to the yearning for future life that specific functions can bring to users, such as the 220V power supply in the trunk can bring users a rich scene of weekend camping, matching the functional points and experience of high yearning. The topic sense refers to the fact that users like to discuss a specific function very much, and can become the center of topic in social occasions, such as the appearance of a vehicle can become a fashionable item for going out, matching the corresponding function and topic value. The sense of honor refers to the fact that users are very confident in a specific function, and when using it, it also brings about the need for self-realization, such as the 3.7s acceleration of the catapult start brings the feeling of adrenaline rush, and can be one step faster than others when starting at a traffic light, giving the user a sense of honor. Match the corresponding function and honor experience. The embodiment of the present invention forms corresponding five senses vocabulary based on the above five senses, namely, a sense of security vocabulary, a sense of value vocabulary, a sense of yearning vocabulary, a sense of topic vocabulary and a sense of honor vocabulary.

[0072] It is understandable that the embodiment of the present invention uses the five senses description method, focusing on the five senses, namely, sense of security, sense of value, sense of yearning, sense of topic, and sense of honor, to describe the feelings that specific product functions bring to users, and convey the high-perception highlights of the product to users in a scenario-based way. Solve user anxiety, let users have a wonderful experience of this product, and let users experience this beautiful future in an immersive way.

[0073] In one implementation manner, optionally, after generating the vehicle product selling point information for users sorted according to the sorting result based on the plurality of vehicle technical parameters, the method further includes:

[0074] Output the vehicle product selling point information.

[0075] In an embodiment of the present invention, the vehicle product selling point information is output to users, so that users can obtain the vehicle product selling point information, meet user needs, fully understand the target vehicle, and prompt users to make purchase decisions.

[0076] In summary, by adopting the method for generating user-oriented vehicle product selling point information described in the embodiment of the present invention, it is possible to collect the vehicle technical parameters of the target vehicle from the engineering development end, and generate user-oriented vehicle product selling point information based on the vehicle technical parameters, so as to convert the vehicle technical parameters at the engineering development end into vehicle product selling point information that can be perceived by the user, which has both technical details and user perspectives. Moreover, the vehicle product selling point information is sorted according to the sorting results, and the vehicle product selling point information with high importance is ranked first, so that users can obtain it first, thereby achieving better marketing effects.

[0077] like Figure 2 As shown, the embodiment of the present invention also provides a device for generating vehicle product selling point information for users, including:

[0078] A first acquisition module 201 is used to acquire multiple vehicle technical parameters of a target vehicle;

[0079] A second acquisition module 202 is used to sort the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters and obtain a sorting result;

[0080] The first generating module 203 is used to generate user-oriented vehicle product selling point information sorted according to the sorting results based on the plurality of vehicle technical parameters.

[0081] Optionally, in the device for generating the selling point information of a vehicle product for a user, the second acquisition module 202 is specifically used to:

[0082] Obtaining basic vehicle characteristics to which each of the vehicle technical parameters belongs;

[0083] According to the basic vehicle characteristics to which the vehicle technical parameters belong, comparing the importance of any two of the plurality of vehicle technical parameters to obtain the importance of the vehicle technical parameters;

[0084] According to the importance of each of the vehicle technical parameters, the plurality of vehicle technical parameters are sorted to obtain a sorting result.

[0085] Optionally, the device for generating user-oriented vehicle product selling point information further includes:

[0086] The second generation module is used to generate a vehicle technical parameter text based on multiple vehicle technical parameters and at least one dimension of prompt information; wherein the prompt information includes at least one of the following: context prompt information; target prompt information; style prompt information; tone prompt information; audience prompt information; format prompt information.

[0087] Optionally, in the device for generating the selling point information of a vehicle product for a user, the first generating module 203 is specifically used to:

[0088] Matching the vehicle technical parameter text with the constructed knowledge word library by generating a language model to obtain vehicle product selling point words;

[0089] Inputting the vehicle product selling point words into a document summarization model to obtain a vehicle product selling point document;

[0090] According to the vehicle product selling point document and the sorting result, vehicle product selling point information for users sorted according to the sorting result is generated.

[0091] Optionally, in the device for generating user-oriented vehicle product selling point information, the knowledge vocabulary includes at least one of the following: a vehicle professional vocabulary; a general vocabulary; a user focus vocabulary; and a five senses vocabulary.

[0092] Optionally, in the device for generating user-oriented vehicle product selling point information, the vehicle technical parameters include vehicle technical index parameters of the target vehicle and / or vehicle technical highlight parameters of the target vehicle compared with competing vehicles.

[0093] The device for generating user-oriented vehicle product selling point information provided in an embodiment of the present invention can execute the above-mentioned method embodiment for generating user-oriented vehicle product selling point information, and its implementation principle and technical effect are similar, which will not be repeated in this embodiment.

[0094] An embodiment of the present invention also provides a device for generating user-oriented vehicle product selling point information, including a processor, a memory, and a program or instruction stored on the memory and executable on the processor; when the processor executes the program or instruction, the method for generating user-oriented vehicle product selling point information as described above is implemented, which will not be repeated here.

[0095] A specific embodiment of the present invention further provides a computer-readable storage medium having a computer program stored thereon. When the program is executed by a processor, the program implements the steps in the above-mentioned method for generating user-oriented vehicle product selling point information and can achieve the same technical effect. To avoid repetition, it will not be repeated here.

[0096] In addition, an embodiment of the present invention further provides a computer program product, including computer instructions, which, when executed by a processor, implement the above Figure 1 The various processes of the method embodiment shown can achieve the same technical effect, and will not be described again here to avoid repetition.

[0097] In the several embodiments provided in the present application, it should be understood that the disclosed methods and devices can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0098] In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may be physically included separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of hardware plus software functional units.

[0099] The above-mentioned integrated unit implemented in the form of a software functional unit can be stored in a computer-readable storage medium. The above-mentioned software functional unit is stored in a storage medium, including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform some steps of the sending and receiving methods described in various embodiments of the present invention. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (Read-Only Memory, referred to as ROM), random access memory (Random Access Memory, referred to as RAM), disk or optical disk and other media that can store program codes.

[0100] The above is a preferred embodiment of the present invention. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present invention. These improvements and modifications should also be regarded as the scope of protection of the present invention.

Claims

1. A method for generating user-oriented vehicle product selling point information, characterized in that: include: Obtain multiple vehicle technical parameters of the target vehicle; Sorting the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters to obtain a sorting result; Based on the plurality of vehicle technical parameters, vehicle product selling point information for users is generated and sorted according to the sorting results.

2. The method for generating user-oriented vehicle product selling point information according to claim 1, characterized in that: Sorting the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters to obtain a sorting result, including: Obtaining basic vehicle characteristics to which each of the vehicle technical parameters belongs; According to the basic vehicle characteristics to which the vehicle technical parameters belong, comparing the importance of any two of the plurality of vehicle technical parameters to obtain the importance of the vehicle technical parameters; According to the importance of each of the vehicle technical parameters, the plurality of vehicle technical parameters are sorted to obtain a sorting result.

3. The method for generating user-oriented vehicle product selling point information according to claim 1, characterized in that: Before generating the vehicle product selling point information for users sorted according to the sorting result based on the plurality of vehicle technical parameters, the method further includes: Based on the plurality of vehicle technical parameters and at least one dimension of prompt information, a vehicle technical parameter text is generated; wherein the prompt information includes at least one of the following: context prompt information; target prompt information; style prompt information; tone prompt information; audience prompt information; and format prompt information.

4. The method for generating user-oriented vehicle product selling point information according to claim 3, characterized in that: Generating user-oriented vehicle product selling point information sorted according to the sorting results based on the plurality of vehicle technical parameters, including: Matching the vehicle technical parameter text with the constructed knowledge word library by generating a language model to obtain vehicle product selling point words; Inputting the vehicle product selling point words into a document summarization model to obtain a vehicle product selling point document; According to the vehicle product selling point document and the sorting result, vehicle product selling point information for users sorted according to the sorting result is generated.

5. The method for generating user-oriented vehicle product selling point information according to claim 4, characterized in that: The knowledge word library includes at least one of the following: a vehicle professional word library; a general word library; a user focus word library; and a five senses word library.

6. The method for generating user-oriented vehicle product selling point information according to claim 1, characterized in that: The vehicle technical parameters include vehicle technical index parameters of the target vehicle and / or vehicle technical highlight parameters of the target vehicle compared with competing vehicles.

7. A device for generating selling point information of a vehicle product for a user, characterized in that: include: A first acquisition module, used to acquire multiple vehicle technical parameters of a target vehicle; A second acquisition module is used to sort the plurality of vehicle technical parameters according to the importance of each of the vehicle technical parameters and obtain a sorting result; The first generating module is used to generate user-oriented vehicle product selling point information sorted according to the sorting results based on the plurality of vehicle technical parameters.

8. A device for generating selling point information of a vehicle product for a user, comprising a processor, a memory, and a program or instruction stored in the memory and capable of running on the processor; characterized in that: When the processor executes the program or instruction, the method for generating user-oriented vehicle product selling point information according to any one of claims 1 to 6 is implemented.

9. A readable storage medium, characterized in that: The readable storage medium stores a program, and when the program is executed by the processor, the method for generating user-oriented vehicle product selling point information according to any one of claims 1 to 6 is implemented.

10. A computer program product, characterized in that The method comprises computer instructions, which, when executed by a processor, implements the method for generating user-oriented vehicle product selling point information as claimed in any one of claims 1 to 6.

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