Budget management method based on multi-channel fusion
By analyzing the budget audit order change data and data acquisition status of marketing management systems of different marketing channels, determining the appropriate audit processing cycle and review requirements, the audit reliability problems caused by differences in different channels are solved, and the audit efficiency and accuracy are improved.
Patent Information
- Application Number
- CN202411883098.X
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-12-19
- Publication Date
- 2025-04-11
- Estimated Expiration
- Not applicable · inactive patent
AI Technical Summary
Due to the differences in management systems of different marketing channels, there are huge differences in the reliability of budget review orders, and it is difficult to determine the differentiated review processing cycle, which affects the reliability and efficiency of the review results.
By analyzing the budget review order changes of the marketing management system of different channels, determining the order changes and data acquisition status of the channel, and then determining the appropriate review and processing cycle, and using the deviations of the automatic review processing to determine whether manual review is required.
It effectively reduces the complexity of audit processing of budget audit orders, improves the reliability and accuracy of audit results, avoids unnecessary real-time audit processing, and reduces server load.
Smart Images

Figure CN119809557A_ABST
Abstract
Description
Technical Field
[0001] The present invention belongs to the technical field of data management, and in particular relates to a budget management method based on multi-channel integration. Background Art
[0002] Marketing in the communications industry often involves multiple channels. In order to achieve budget management of marketing expenses for multiple channels, the invention patent application CN202010595902.X "A hospital equipment budget management system, equipment and medium based on holographic view" specifically obtains data by calling the configured interface based on the holographic view query page, and converts the format of the obtained data using the interface conversion rules, and then presents it on the holographic view query page, thereby greatly improving the efficiency of hospital equipment management. However, there are the following technical problems:
[0003] In order to achieve budget management of marketing expenses for multiple channels, due to the differences in the marketing management systems of different marketing channels, there are great differences in the reliability of obtaining budget review orders. Therefore, if the differentiated review and processing cycle of the budget review orders cannot be determined based on the reliability of the data acquisition status of the marketing management system, it is impossible to ensure the reliability of the review and processing results while reducing the complexity of the review and processing of the budget review orders.
[0004] In view of the above technical problems, the present invention specifically provides a budget management method based on multi-channel integration. Summary of the invention
[0005] To achieve the purpose of the present invention, the present invention adopts the following technical solutions:
[0006] According to one aspect of the present invention, a budget management method based on multi-channel integration is provided.
[0007] A budget management method based on multi-channel integration, specifically including:
[0008] S1 determines the change data of the budget review orders of the marketing management systems of different channels within a preset time period based on the analysis results of the marketing management systems of different channels, and when it is determined by using the change data of the budget review orders that the order change situation of the channel does not meet the requirements, proceeds to the next step;
[0009] S2 determines the marketing terminal corresponding to the marketing management system according to the analysis results of the marketing management system of different channels, and proceeds to the next step when it is determined that the data acquisition status of the marketing management system meets the requirements based on the analysis data of the order data of different marketing terminals and the marketing management system;
[0010] S3 determines the matching marketing business types of different marketing terminals, and determines the review and processing cycle of the budget review order of the marketing management system of different channels based on the matching marketing business types of the marketing terminals of the marketing management system of different channels;
[0011] S4 automatically conducts audit processing based on the audit processing cycle of budget audit orders of marketing management systems in different channels, uses the deviation of automatic audit processing to determine whether manual review is required, and uses the review results to prepare the budget.
[0012] The beneficial effects of the present invention are:
[0013] The review and processing cycle of the budget review orders of the marketing management systems of different channels is determined by matching the marketing business types of the marketing terminals of the marketing management systems of different channels. This avoids the technical problem of large audit demands caused by real-time audit processing of the marketing terminals of the marketing management systems of different channels, reduces the audit demands for the audit processing of budget review orders, and also ensures the reliability of the audit processing of the budget review orders of the marketing management system.
[0014] The deviations in automatic audit processing are used to determine whether manual review is required, thereby avoiding the technical problem of inaccurate budget preparation results caused by inaccurate audit processing results of budget audit orders. This improves the reliability and accuracy of the audit processing of different budget audit orders, while also ensuring the reliability of budget preparation processing.
[0015] A further technical solution is that the channels include e-commerce platforms, operator physical stores and outsourced stores.
[0016] A further technical solution is that the preset time period ranges from 1 week to 1 month, and is specifically determined based on the average daily number of budget review orders of the marketing management system.
[0017] A further technical solution is that the change data of the budget review order is determined according to the order volume of the budget review order on different dates.
[0018] A further technical solution is to determine that the order change of the channel does not meet the requirements, including:
[0019] Determine the quantity of budget review orders of the channel on different dates based on the change data of the budget review orders;
[0020] Determine the change in the number of budget review orders on different adjacent dates according to the number of budget review orders on different dates, and determine the change date in the dates based on the change;
[0021] Based on the quantity on the change date, it is determined whether the order change situation of the channel meets the requirements.
[0022] A further technical solution is that when the number of the changed dates is greater than the number of preset dates, it is determined that the order change situation of the channel does not meet the requirements.
[0023] A further technical solution is to determine whether manual review is required, including:
[0024] Determine the deviation quantity of the budget review order of the marketing management system of the channel based on the deviation situation of the automatic review processing;
[0025] Determine whether manual review is required based on the number of deviations.
[0026] A further technical solution is that when the number of deviations is greater than a preset deviation number threshold, it is determined that manual review is required.
[0027] A further technical solution is to use the review results to prepare the budget, including:
[0028] The budget is prepared based on the budget data of the budget review order that has been reviewed and completed at the current time.
[0029] Other features and advantages will be described in the following description. The objects and other advantages of the present invention are realized and obtained by the structures particularly pointed out in the description and drawings.
[0030] In order to make the above-mentioned objects, features and advantages of the present invention more obvious and easy to understand, preferred embodiments are given below and described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS
[0031] The above and other features and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings.
[0032] Figure 1 It is a flow chart of a budget management method based on multi-channel integration;
[0033] Figure 2 It is a flow chart to determine that the order changes of the channel do not meet the requirements;
[0034] Figure 3 It is a flow chart to determine whether the data acquisition status of the marketing management system meets the requirements;
[0035] Figure 4 It is a flow chart of a method for determining the review processing cycle of a budget review order of a marketing management system. DETAILED DESCRIPTION
[0036] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below in conjunction with the drawings in the embodiments of this specification. Obviously, the described embodiments are only part of the embodiments of this specification, not all of the embodiments. Based on the embodiments of this specification, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of this specification.
[0037] Due to the differences in the marketing management systems of different marketing channels, there are great differences in the reliability of obtaining budget review orders. Therefore, it is necessary to determine differentiated review and processing cycles for budget review orders of different marketing management systems based on the reliability of the data acquisition status of the marketing management system. This not only ensures the reliability of the review and processing, but also avoids the frequent review and processing of budget review orders of different marketing management systems, which may lead to the emergence of technical problems such as excessive complexity of the review and processing.
[0038] Determine that the order changes in the channel do not meet the requirements: Review the number of orders with budgets on different dates and determine the change dates. When the proportion of the change dates is greater than 0.3, determine that the order changes in the channel do not meet the requirements.
[0039] When the order changes of a channel meet the requirements, it means that the order quantity of the channel is relatively fixed. Therefore, the budget review orders of the channel can be reviewed and processed in real time. At the same time, unnecessary monitoring of the marketing management system with large changes is avoided, and the operating load of the server is reduced.
[0040] Determine whether the data acquisition status of the marketing management system meets the requirements: Determine whether the data acquisition status of the marketing management system meets the requirements based on the number of marketing terminals that have failed to obtain budget review orders within a preset time period in the marketing management system. When the number of marketing terminals that have failed to obtain budget review orders is less than 30, it is determined that the data acquisition status of the marketing management system meets the requirements.
[0041] When the data acquisition status of the marketing management system does not meet the requirements, the budget review order of the channel can be reviewed and processed in real time to avoid errors or omissions in the budget review order due to untimely review.
[0042] The review and processing cycle of the budget review order of the channel's marketing management system: the review and processing cycle is determined by the matching marketing business types of the marketing terminals of the channel's marketing management system. Specifically, according to the number of matching marketing business types of different marketing terminals, the preset review requirement coefficients of the matching marketing business types of different marketing terminals are determined. The comprehensive review requirement coefficient is determined according to the sum of the preset review requirement coefficients of the matching marketing business types of different marketing terminals. The review and processing cycle of the budget review order of the marketing management system is determined according to the preset review period corresponding to the comprehensive review requirement coefficient.
[0043] Use the review results to prepare the budget: Prepare the budget based on the budget data of the budget review order that has been reviewed within the current moment.
[0044] To solve the above problems, according to one aspect of the present invention, Figure 1 As shown, a first aspect is provided, and the present invention provides a budget management method based on multi-channel integration, which specifically includes:
[0045] S1 determines the change data of the budget review orders of the marketing management systems of different channels within a preset time period based on the analysis results of the marketing management systems of different channels, and when it is determined by using the change data of the budget review orders that the order change situation of the channel does not meet the requirements, proceeds to the next step;
[0046] Furthermore, the channels include e-commerce platforms, operator physical stores and outsourced stores.
[0047] Specifically, the preset time period ranges from 1 week to 1 month, and is specifically determined based on the average daily number of budget review orders of the marketing management system.
[0048] Optionally, the change data of the budget review order is determined according to the order volume of the budget review order on different dates.
[0049] Further, such as Figure 2 As shown, the order changes of the confirmed channels do not meet the requirements, including:
[0050] Determine the quantity of budget review orders of the channel on different dates based on the change data of the budget review orders;
[0051] Determine the change in the number of budget review orders on different adjacent dates according to the number of budget review orders on different dates, and determine the change date in the dates based on the change;
[0052] Based on the quantity on the change date, it is determined whether the order change situation of the channel meets the requirements.
[0053] Optionally, when the number of the changed dates is greater than the number of preset dates, it is determined that the order change situation of the channel does not meet the requirements.
[0054] Optionally, determine that the order change of the channel does not meet the requirements, including:
[0055] Determine the quantity of budget review orders of the channel on different dates based on the change data of the budget review orders;
[0056] Determine the change in the number of budget review orders on different adjacent dates according to the number of budget review orders on different dates, and determine the change date in the dates based on the change;
[0057] Based on the proportion of the number of change dates in different divided time periods, it is determined whether the order change situation of the channel meets the requirements.
[0058] It should be noted that whether the order change situation of the channel meets the requirements is determined based on the proportion of the number of change dates in different divided time periods, including:
[0059] Determine the coefficient of change in different divided periods based on the proportion of the number of change dates in different divided periods;
[0060] Whether the order change situation of the channel meets the requirements is determined based on the average value of the coefficient of change in different divided time periods.
[0061] Furthermore, when the average value of the coefficient of variation in different divided time periods is greater than a preset coefficient of variation threshold, it is determined that the order variation of the channel does not meet the requirements.
[0062] It is understandable that when the order changes of the channel meet the requirements, the budget review order of the channel is reviewed and processed in real time.
[0063] Optionally, determine that the order change of the channel does not meet the requirements, including:
[0064] S11 determines the number of budget review orders of the channel on different dates based on the change data of the budget review orders, and determines the order aggregation coefficient of the channel based on the number of budget review orders on different dates;
[0065] Optionally, the above step S11 includes the following contents:
[0066] S111 determines the number of budget review orders of the channel on different dates based on the change data of the budget review orders. When the number of budget review orders of the channel on different dates is less than the preset order number, it is determined that the order change of the channel meets the requirements. When the channel has a date when the number of budget review orders is not less than the preset order number, it proceeds to step S112.
[0067] S112 uses the date when the number of budget review orders is not less than the preset number of orders as the order aggregation date. When the number of the order aggregation date is less than the preset number of aggregation dates, it is determined that the order change of the channel meets the requirements. When the number of the order aggregation date is not less than the preset number of aggregation dates, it proceeds to step S113;
[0068] S113 determines the order clustering coefficient of the channel based on the number of budget review orders on different dates. When the order clustering coefficient of the channel is less than the preset clustering coefficient threshold, it is determined that the order change of the channel meets the requirements. When the order clustering coefficient of the channel is not less than the preset clustering coefficient threshold, proceed to step S12.
[0069] S12 determines the change in the number of budget review orders on different adjacent dates according to the number of budget review orders on different dates, and determines the order change coefficient based on the change in the number of budget review orders on different adjacent dates;
[0070] Optionally, the above step S12 includes the following contents:
[0071] S121 determines the change in the number of budget review orders on different adjacent dates based on the number of budget review orders on different dates. If it is determined that there is a change date based on the change in the number of budget review orders on different adjacent dates, the process proceeds to step S122. If there is no change date, it is determined that the order change of the channel meets the requirement.
[0072] S122 obtains the number of change dates. When the number of change dates is greater than the preset number of change dates, it is determined that the order change of the channel does not meet the requirement. When the number of change dates is not greater than the preset number of change dates, the process proceeds to step S123.
[0073] S123: When it is determined based on the quantity ratio of the change date in different divided time periods that there is a divided time period whose quantity ratio is greater than the preset quantity ratio, it is determined that the order change situation of the channel does not meet the requirement; when it is determined based on the quantity ratio of the change date in different divided time periods that there is no divided time period whose quantity ratio is greater than the preset quantity ratio, the process proceeds to step S124;
[0074] S124 determines the order variation coefficient based on the change in the quantity of budget review orders on different adjacent dates. When the order variation coefficient does not meet the requirements, it is determined that the order variation of the channel does not meet the requirements. When the order variation coefficient meets the requirements, proceed to step S13.
[0075] S13 determines the comprehensive order variation coefficient of the channel based on the order variation coefficient and the order aggregation coefficient, and uses the comprehensive order variation coefficient to determine whether the order variation of the channel meets the requirements.
[0076] S2 determines the marketing terminal corresponding to the marketing management system according to the analysis results of the marketing management system of different channels, and proceeds to the next step when it is determined that the data acquisition status of the marketing management system meets the requirements based on the analysis data of the order data of different marketing terminals and the marketing management system;
[0077] It should be noted that if Figure 3 As shown, it is determined that the data acquisition status of the marketing management system meets the requirements, including:
[0078] By analyzing the order data of different marketing terminals and marketing management systems, the upload deviation of order data of different marketing terminals and marketing management systems is determined;
[0079] Determine the upload deviation times of different marketing terminals based on the upload deviation situations of order data between different marketing terminals and the marketing management system, and determine the deviation marketing terminal based on the upload deviation times of different marketing terminals;
[0080] Based on the number of the deviation marketing terminals, it is determined whether the data acquisition status of the marketing management system meets the requirements.
[0081] Furthermore, the deviation marketing terminal is a marketing terminal that uploads deviations more than a preset deviation number.
[0082] It should also be noted that when the number of the deviation marketing terminals is greater than the preset number of deviation terminals, it is determined that the data acquisition status of the marketing management system does not meet the requirements.
[0083] Optionally, when the data acquisition status of the marketing management system does not meet the requirements, the budget review order of the channel is reviewed and processed in real time.
[0084] A specific example is given to confirm that the data acquisition status of the marketing management system meets the requirements, including:
[0085] By analyzing the order data of different marketing terminals and marketing management systems, the upload deviation of order data of different marketing terminals and marketing management systems is determined;
[0086] Determine the upload deviation times of different marketing terminals based on the upload deviation of order data between different marketing terminals and the marketing management system;
[0087] The total number of upload deviations is determined based on the upload deviation times of different marketing terminals, and the total number of upload deviations is used to determine whether the data acquisition status of the marketing management system meets the requirements.
[0088] Optionally, determine that the data acquisition status of the marketing management system meets the requirements, including:
[0089] S21 determines the upload deviation of the order data of different marketing terminals and the marketing management system based on the analysis data of the order data of different marketing terminals and the marketing management system, obtains the marketing terminals with the upload deviation, and uses them as the upload deviation marketing terminals, and determines the basic deviation coefficient based on the number and proportion of the upload deviation marketing terminals in different divided time periods;
[0090] Optionally, the above step S21 includes the following contents:
[0091] S211 determines the upload deviation of the order data of different marketing terminals and the marketing management system based on the analysis data of the order data of different marketing terminals and the marketing management system, obtains the marketing terminals with upload deviation, and uses them as the upload deviation marketing terminals. When the number of the upload deviation marketing terminals does not meet the requirements, it is determined that the data acquisition status of the marketing management system does not meet the requirements. When the number of the upload deviation marketing terminals meets the requirements, it goes to step S212.
[0092] S212 determines the terminal deviation coefficients in different divided time periods according to the number and proportion of the marketing terminals that upload deviations in different divided time periods. When there is a divided time period in which the terminal deviation coefficient does not meet the requirements, it is determined that the data acquisition state of the marketing management system does not meet the requirements. When there is no divided time period in which the terminal deviation coefficient does not meet the requirements, it proceeds to step S213;
[0093] S213 determines the basic deviation coefficient based on the number and proportion of marketing terminals that upload deviations in different divided time periods. When the basic deviation coefficient does not meet the requirements, it is determined that the data acquisition status of the marketing management system does not meet the requirements. When the basic deviation coefficient meets the requirements, proceed to step S22.
[0094] S22 determines the upload deviation times of different marketing terminals based on the upload deviation conditions of the order data between different marketing terminals and the marketing management system, and determines the screening deviation coefficient based on the upload deviation times of different marketing terminals;
[0095] Optionally, the above step S22 includes the following contents:
[0096] S221 determines the upload deviation times of different marketing terminals based on the upload deviation of order data between different marketing terminals and the marketing management system. When there is a marketing terminal whose upload deviation times are greater than the preset upload deviation coefficient, the process proceeds to step S222. When there is no marketing terminal whose upload deviation times are greater than the preset upload deviation coefficient, it is determined that the data acquisition status of the marketing management system meets the requirements.
[0097] S222: The marketing terminals whose upload deviation times are greater than the preset upload deviation coefficient are regarded as deviation terminals. When the number of the deviation terminals does not meet the requirement, it is determined that the data acquisition status of the marketing management system does not meet the requirement. When the number of the deviation terminals meets the requirement, the process proceeds to step S223.
[0098] S223 determines the screening deviation coefficient based on the upload deviation times of different marketing terminals. When the screening deviation coefficient does not meet the requirements, it is determined that the data acquisition status of the marketing management system does not meet the requirements. When the screening deviation coefficient meets the requirements, it proceeds to step S23.
[0099] S23 determines a comprehensive deviation coefficient based on the basic deviation coefficient and the screening deviation coefficient, and uses the comprehensive deviation coefficient to determine whether the data acquisition status of the marketing management system meets the requirements.
[0100] S3 determines the matching marketing business types of different marketing terminals, and determines the review and processing cycle of the budget review order of the marketing management system of different channels based on the matching marketing business types of the marketing terminals of the marketing management system of different channels;
[0101] Specifically, Figure 4 As shown, the method for determining the review processing cycle of the budget review order of the marketing management system is:
[0102] According to the matching marketing business types of the marketing terminals of the marketing management system of the channel, the marketing terminals are divided into different marketing terminal groups;
[0103] Determine the preset processing demand coefficients of different marketing terminal groups according to the matching marketing business types corresponding to different marketing terminal groups, and determine the group review demand coefficients of different marketing terminal groups based on the number of marketing terminals in different marketing terminal groups and the preset processing demand coefficients;
[0104] A comprehensive audit requirement coefficient is determined according to the sum of the group audit requirement coefficients of different marketing terminal groups, and the audit processing cycle of the budget audit order of the marketing management system of the channel is determined using the comprehensive audit requirement coefficient.
[0105] It should be noted that the comprehensive review demand coefficient is used to determine the review processing cycle of the budget review order of the marketing management system of the channel, specifically including:
[0106] The audit processing cycle of the budget audit order of the marketing management system of the channel is determined based on the preset audit cycle corresponding to the comprehensive audit demand coefficient.
[0107] In another embodiment, the method for determining the review processing cycle of the budget review order of the marketing management system is:
[0108] Matching the total number of marketing business types according to the number of matching marketing business types of the marketing terminal of the marketing management system of the channel, when the total number of matching marketing business types is greater than the preset number of business types, determining the review and processing cycle of the budget review order of the marketing management system based on the preset review and processing cycle;
[0109] When the total number of matching marketing business types is not greater than the preset number of business types:
[0110] Obtain the number of marketing terminals of the marketing management system. When the number of marketing terminals of the marketing management system is less than the preset number of terminals:
[0111] The number of matching marketing business types of marketing terminals of different marketing management systems, when there is no marketing terminal whose number of matching marketing business types is greater than the preset number of business types:
[0112] Then determining the review and processing cycle of the budget review order of the marketing management system based on the second review and processing cycle;
[0113] When the number of marketing terminals in the marketing management system is not less than the preset number of terminals or there are marketing terminals whose number of matching marketing service types is greater than the preset number of service types:
[0114] According to the matching marketing business types of the marketing terminals of the marketing management system of the channel, the marketing terminals are divided into different marketing terminal groups, and when the number of marketing terminals in the preset marketing terminal group is greater than the preset number of marketing terminals, the review and processing cycle of the budget review order of the marketing management system is determined based on the preset review and processing cycle;
[0115] When the number of marketing terminals in the preset marketing terminal group is not greater than the preset number of marketing terminals:
[0116] Determine the preset processing demand coefficients of different marketing terminal groups according to the matching marketing business types corresponding to different marketing terminal groups, and determine the group review demand coefficients of different marketing terminal groups based on the number of marketing terminals in different marketing terminal groups and the preset processing demand coefficients;
[0117] A comprehensive audit requirement coefficient is determined according to the sum of the group audit requirement coefficients of different marketing terminal groups, and the audit processing cycle of the budget audit order of the marketing management system of the channel is determined using the comprehensive audit requirement coefficient.
[0118] S4 automatically conducts audit processing based on the audit processing cycle of budget audit orders of marketing management systems in different channels, uses the deviation of automatic audit processing to determine whether manual review is required, and uses the review results to prepare the budget.
[0119] Further, determine whether manual review is required, including:
[0120] Determine the deviation quantity of the budget review order of the marketing management system of the channel based on the deviation situation of the automatic review processing;
[0121] Determine whether manual review is required based on the number of deviations.
[0122] Optionally, when the number of deviations is greater than a preset deviation number threshold, it is determined that manual review is required.
[0123] Furthermore, the review results are used to prepare the budget, including:
[0124] The budget is prepared based on the budget data of the budget review order that has been reviewed and completed at the current time.
[0125] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the device, equipment, and non-volatile computer storage medium embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment.
[0126] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
[0127] The above description is only one or more embodiments of this specification and is not intended to limit this specification. For those skilled in the art, one or more embodiments of this specification may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of one or more embodiments of this specification shall be included in the scope of the claims of this specification.
Claims
1. A budget management method based on multi-channel integration, characterized in that: Specifically include: Determine the change data of the budget review orders of the marketing management systems of different channels within a preset time period based on the analysis results of the marketing management systems of different channels, and proceed to the next step when it is determined that the order change situation of the channel does not meet the requirements based on the change data of the budget review orders; According to the analysis results of the marketing management system of different channels, the marketing terminal corresponding to the marketing management system is determined. When it is determined that the data acquisition status of the marketing management system meets the requirements based on the analysis data of the order data of different marketing terminals and the marketing management system, the matching marketing business types of different marketing terminals are determined. The review and processing cycle of the budget review order of the marketing management system of different channels is determined based on the matching marketing business types of the marketing terminals of the marketing management system of different channels; The audit processing cycle of the budget review order of the marketing management system based on different channels is automatically reviewed and processed, and the deviation of the automatic review processing is used to determine whether manual review is required, and the review results are used for budget preparation.
2. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: The channels include e-commerce platforms, operators' physical stores and outsourced stores.
3. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: The preset time period may range from 1 week to 1 month, and may be specifically determined based on the average daily number of budget review orders of the marketing management system.
4. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: The change data of the budget review order is determined according to the order volume of the budget review order on different dates.
5. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: The order changes of the confirmed channels do not meet the requirements, including: Determine the quantity of budget review orders of the channel on different dates based on the change data of the budget review orders; Determine the change in the number of budget review orders on different adjacent dates according to the number of budget review orders on different dates, and determine the change date in the dates based on the change; Based on the quantity on the change date, it is determined whether the order change situation of the channel meets the requirements.
6. The budget management method based on multi-channel integration as claimed in claim 5, characterized in that: When the number of the changed dates is greater than the number of preset dates, it is determined that the order change situation of the channel does not meet the requirements.
7. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: Confirm that the data acquisition status of the marketing management system meets the requirements, including: By analyzing the order data of different marketing terminals and marketing management systems, the upload deviation of order data of different marketing terminals and marketing management systems is determined; Determine the upload deviation times of different marketing terminals based on the upload deviation situations of order data between different marketing terminals and the marketing management system, and determine the deviation marketing terminal based on the upload deviation times of different marketing terminals; Based on the number of the deviation marketing terminals, it is determined whether the data acquisition status of the marketing management system meets the requirements.
8. The budget management method based on multi-channel integration as claimed in claim 7, characterized in that: The deviation marketing terminal is a marketing terminal that uploads deviations more than a preset deviation number of times.
9. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: When the data acquisition status of the marketing management system does not meet the requirements, the budget review order of the channel is reviewed and processed in real time.
10. The budget management method based on multi-channel integration as claimed in claim 1, characterized in that: The budget is prepared using the review results, including: The budget is prepared based on the budget data of the budget review order that has been reviewed and completed at the current time.
Citation Information
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