Operation strategy generation method and device, electronic equipment and computer program product

Abstract

The invention discloses an operation strategy generation method and device, electronic equipment and a computer program product. Relates to the field of financial science and technology, and comprises the following steps: receiving a search condition sent by a user, the search condition comprising at least one piece of strategy key information; a target candidate strategy is determined from a strategy pool based on the search condition, the strategy pool comprises multiple candidate strategies and strategy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitization processing is conducted on strategies shared by different users; generating prompt information based on the information needing to be supplemented for generating the strategy, and displaying the target candidate strategy and the prompt information to the user; and receiving strategy adjustment information sent by the user based on the prompt information, and generating a target strategy according to the target candidate strategy and the strategy adjustment information. Through the method and the device, the problems of high operation strategy generation cost and low availability of the generated operation strategy in related technologies are solved.

Description

Technical Field

[0001] The present application relates to the field of financial technology, and specifically, to a method, device, electronic device and computer program product for generating an operating strategy. Background Art

[0002] In order to ensure the long-term development and profitability of financial institutions, financial institutions need to formulate operational strategies. Good operational strategies can help financial institutions better adapt to market changes, help improve customer experience, enhance customer satisfaction, attract more customers and maintain existing customers. Effective operational strategies can also reduce operating costs and improve operational efficiency, achieve risk management, and help financial institutions meet regulatory requirements.

[0003] When promoting an event, the people who develop the operational strategy can reuse the previous operational strategy. By reusing proven effective strategies, they can reduce the time and cost of planning from scratch and improve work efficiency. Using known and successful strategies can reduce the risks of trying unknown strategies, avoid repeated investment in the development of the same or similar strategies, and save budget.

[0004] However, there are some difficulties in the process of reusing operation strategies: it is necessary to accurately interpret historical data to determine which strategies are truly effective, which requires strong data analysis capabilities. Some strategies with high promotion success rates have some information that is not suitable for copying the entire strategy, or the copying strategy cannot achieve a similar promotion success rate.

[0005] Currently, no effective solution has been proposed to address the problems of high cost of generating operation strategies and low availability of generated operation strategies in related technologies. Summary of the invention

[0006] The main purpose of the present application is to provide a method, device, electronic device and computer program product for generating an operation strategy, so as to solve the problems of high cost of generating an operation strategy and low availability of the generated operation strategy in the related art.

[0007] In order to achieve the above-mentioned purpose, according to one aspect of the present application, a method for generating an operation strategy is provided. The method includes: receiving search conditions sent by a user, wherein the search conditions include at least one policy key information; determining a target candidate strategy from a policy pool based on the search conditions, wherein the policy pool includes multiple candidate strategies and policy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitization processing of strategies shared by different users; generating prompt information based on information that needs to be supplemented for generating a strategy, and displaying the target candidate strategy and prompt information to the user; receiving policy adjustment information sent by the user based on the prompt information, and generating a target strategy based on the target candidate strategy and the policy adjustment information.

[0008] Optionally, the policy pool is constructed in the following manner: obtaining the policy to be shared; determining sensitive information in the policy to be shared, and shielding the sensitive information from the policy to be shared to obtain candidate policies; determining policy key information in the policy to be shared, and storing the candidate policies and policy key information in the policy pool.

[0009] Optionally, generating prompt information based on information that needs to be supplemented in generating a strategy includes: determining sensitive information that is shielded when generating a target candidate strategy to obtain target sensitive information; determining prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0010] Optionally, prompt information is generated based on information that needs to be supplemented when generating a strategy, including: determining target strategy key information used by the target candidate strategy to achieve the target operating target achievement rate, wherein the target strategy key information includes at least one of the following: reach method, customer characteristics; determining prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0011] Optionally, generating a target strategy based on the target candidate strategy and the strategy adjustment information includes: adjusting the target candidate strategy based on the strategy adjustment information to generate an initial strategy; calling a model to predict the reach rate of the initial strategy, and generating a strategy adjustment suggestion when the predicted reach rate is less than a preset reach rate, wherein the strategy adjustment suggestion includes at least a reach method adjustment suggestion; displaying the predicted reach rate and the strategy adjustment suggestion to the user; and upon receiving a strategy adjustment instruction generated by the user based on the strategy adjustment suggestion, adjusting the initial strategy based on the strategy adjustment instruction to obtain the target strategy.

[0012] Optionally, determining a target candidate strategy from a strategy pool based on search conditions includes: screening candidate strategies from the strategy pool based on the search conditions to obtain at least one candidate strategy; sorting at least one candidate strategy in descending order according to the operational target achievement rate to obtain a strategy sequence; displaying a preset number of strategies in the strategy sequence to a user, and determining a target candidate strategy from the strategy sequence according to the user's selection instructions.

[0013] Optionally, determining the key strategy information in the strategy to be shared includes: identifying key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group nodes, activity nodes, customer contact nodes, and execution time nodes; evaluating the key nodes and obtaining key strategy information from the evaluation results, wherein the key strategy information includes at least one of the following: customer group characteristics, budget, operational target achievement rate, and conversion rate of each node.

[0014] In order to achieve the above-mentioned purpose, according to another aspect of the present application, a device for generating an operation strategy is provided. The device includes: a receiving unit, which is used to receive a search condition sent by a user, wherein the search condition contains at least one policy key information; a determining unit, which is used to determine a target candidate strategy from a policy pool based on the search condition, wherein the policy pool includes multiple candidate strategies and policy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitizing strategies shared by different users; a display unit, which is used to generate prompt information based on information that needs to be supplemented for generating a strategy, and display the target candidate strategy and prompt information to the user; a generating unit, which is used to receive policy adjustment information sent by the user based on the prompt information, and generate a target strategy based on the target candidate strategy and the policy adjustment information.

[0015] Optionally, the device includes: a policy pool generating unit, used to: obtain the policy to be shared; determine the sensitive information in the policy to be shared, and shield the sensitive information from the policy to be shared to obtain a candidate policy; determine the policy key information in the policy to be shared, and store the candidate policy and the policy key information in the policy pool.

[0016] Optionally, the display unit includes: a first determination module, used to determine the sensitive information to be shielded when generating the target candidate strategy, and obtain the target sensitive information; a second determination module, used to determine the prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0017] Optionally, the generation unit includes: a third determination module, used to determine the target strategy key information adopted by the target candidate strategy to achieve the target operation target achievement rate, wherein the target strategy key information includes at least one of the following: contact method, customer characteristics; a fourth determination module, used to determine prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0018] Optionally, the generation unit includes: a first adjustment module, used to adjust the target candidate strategy according to the strategy adjustment information to generate an initial strategy; a generation module, used to call the model to predict the reach rate of the initial strategy, and generate a strategy adjustment suggestion when the predicted reach rate is less than the preset reach rate, wherein the strategy adjustment suggestion includes at least a reach method adjustment suggestion; a display module, used to display the predicted reach rate and strategy adjustment suggestion to the user; a second adjustment module, used to adjust the initial strategy based on the strategy adjustment instruction to obtain the target strategy when receiving the strategy adjustment instruction generated by the user based on the strategy adjustment suggestion.

[0019] Optionally, the determination unit includes: a screening module, used to screen candidate strategies from the strategy pool based on search conditions to obtain at least one candidate strategy; a sorting module, used to sort at least one candidate strategy in descending order according to the operational target achievement rate to obtain a strategy sequence; a fifth determination module, used to display a preset number of strategies in the strategy sequence to the user, and determine the target candidate strategy from the strategy sequence according to the user's selection instructions.

[0020] Optionally, the strategy pool generation unit is also used to: identify key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group nodes, activity nodes, customer contact nodes, execution time nodes; evaluate key nodes and obtain key strategy information from the evaluation results, wherein the key strategy information includes at least one of the following: customer group characteristics, budget, operational target achievement rate and conversion rate of each node.

[0021] In an embodiment of the present application, a search condition sent by a user is received, wherein the search condition includes at least one policy key information; a target candidate policy is determined from a policy pool based on the search condition, wherein the policy pool includes multiple candidate policies and policy key information associated with each candidate policy, and the multiple candidate policies are policies obtained after desensitizing policies shared by different users; prompt information is generated based on information that needs to be supplemented for generating the policy, and the target candidate policy and prompt information are displayed to the user; policy adjustment information sent by the user based on the prompt information is received, and a target policy is generated based on the target candidate policy and the policy adjustment information. By copying the desensitized target candidate policy from the policy pool, and prompting the user to input the policy adjustment information through the prompt information, the technical effect of efficiently generating a target policy with high availability is achieved, thereby solving the problem of high cost of generating operation policies and low availability of generated operation policies in related technologies. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] The drawings constituting a part of the present application are used to provide a further understanding of the present application. The illustrative embodiments and descriptions of the present application are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0023] Figure 1 It is a hardware structure block diagram of a computer terminal (or mobile device) for implementing a method for generating an operation strategy according to an embodiment of the present application;

[0024] Figure 2 is a flow chart of a method for generating an operation strategy according to an embodiment of the present application;

[0025] Figure 3 is a schematic diagram of a device for generating an operation strategy according to an embodiment of the present application;

[0026] Figure 4It is a structural block diagram of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0027] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present application.

[0028] It should be noted that the terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present application described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0029] It should be noted that the collected information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this application are information and data authorized by the user or fully authorized by all parties, and the collection, storage, use, processing, transmission, provision, disclosure and application of relevant data are in compliance with relevant laws, regulations and standards, necessary confidentiality measures are taken, and public order and good customs are not violated, and corresponding operation entrances are provided for users to choose to authorize or refuse. For example, an interface is set up between this system and relevant users or institutions to provide users with corresponding operation entrances for users to choose to agree or refuse the results of automated decision-making; if the user chooses to refuse, the expert decision-making process will be entered.

[0030] Example 1

[0031] According to an embodiment of the present application, an embodiment of a method for generating an operation strategy is also provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0032] The method embodiment provided in the first embodiment of the present application can be executed in a mobile terminal, a computer terminal or a similar computing device. Figure 1 1 is a hardware structure block diagram of a computer terminal (or mobile device) for implementing a method for generating an operation strategy according to an embodiment of the present application. Figure 1 As shown, the computer terminal 10 (or mobile device) may include one or more ( Figure 1 The system includes a processor 102 (the processor 102 may include but is not limited to a processing device such as a microcontroller unit (MCU) or a programmable logic device (Field-Programmable Gate Array, FPGA)), a memory 104 for storing data, and a transmission device 106 for communication functions. In addition, it may also include: a display, an input / output interface (Input / Output, I / O interface), a universal serial bus (Universal Serial Bus, USB) port (which may be included as one of the ports of the BUS bus), a network interface, a power supply and / or a camera. It can be understood by those skilled in the art that Figure 1 The structure shown is only for illustration and does not limit the structure of the above electronic device. Figure 1 More or fewer components as shown, or with Figure 1 Different configurations shown.

[0033] It should be noted that the one or more processors 102 and / or other data processing circuits described above may generally be referred to herein as "data processing circuits". The data processing circuits may be embodied in whole or in part as software, hardware, firmware, or any other combination thereof. In addition, the data processing circuit may be a single independent processing module, or may be incorporated in whole or in part into any of the other components in the computer terminal 10 (or mobile device). As described in the embodiments of the present application, the data processing circuit acts as a processor control (e.g., selection of a variable resistor terminal path connected to an interface).

[0034] The memory 104 can be used to store software programs and modules of application software, such as the program instructions / data storage device corresponding to the method for generating the operation strategy in the embodiment of the present application. The processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, the method for generating the operation strategy described above is realized. The memory 104 may include a high-speed random access memory, and may also include a non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include a memory remotely arranged relative to the processor 102, and these remote memories may be connected to the computer terminal 10 via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0035] The transmission device 106 is used to receive or send data via a network. The specific example of the above network may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a network adapter (Network Interface Controller, NIC), which can be connected to other network devices through a base station so as to communicate with the Internet. In one example, the transmission device 106 can be a radio frequency (RF) module, which is used to communicate with the Internet wirelessly.

[0036] The display may be, for example, a touch screen liquid crystal display (LCD), which may enable a user to interact with a user interface of the computer terminal 10 (or mobile device).

[0037] Under the above operating environment, this application provides Figure 2 The method for generating the operation strategy shown. Figure 2 It is a flowchart of a method for generating an operation strategy according to an embodiment of the present application.

[0038] Step S201: receiving a search condition sent by a user, wherein the search condition includes at least one key policy information.

[0039] Among them, the search conditions are the query parameters set by users when looking for and reusing operation strategies. The key strategy information in the search conditions may include the definition of customer groups, types of activities, channels for reaching customers, execution time, expected operation target achievement rate, etc.

[0040] Step S202, determining a target candidate policy from a policy pool based on the search condition, wherein the policy pool includes multiple candidate policies and key policy information associated with each candidate policy, and the multiple candidate policies are policies obtained after desensitization processing of policies shared by different users.

[0041] Among them, multiple candidate strategies in the strategy pool are derived from sharing by different business personnel at different times, and can cover various operation and promotion scenarios and strategy types. Multiple candidate strategies in the strategy pool are associated with key strategy information, which is convenient for users to accurately retrieve the required strategy when copying the strategy. The key strategy information may include the definition of customer groups, the type of activities, the channels for reaching customers, the execution time, the expected achievement rate of operational goals, etc. Since the strategies shared by business personnel may contain sensitive information, this embodiment desensitizes the strategies shared by users to obtain candidate strategies, thereby avoiding information leakage during strategy sharing and reuse.

[0042] According to the search conditions set by the user, a group of candidate policies that are closest to the user's needs are screened out from the policy pool, and a target candidate policy is determined from them. The target candidate policy is a policy that the user can select for reuse.

[0043] Step S203: Prompt information is generated based on the information that needs to be supplemented for the generated strategy, and the target candidate strategy and the prompt information are displayed to the user.

[0044] Among them, prompt information refers to the information automatically identified by the operation system, which can be information blocked in the target candidate strategy, such as specific coupon numbers, rights and interests details, customer data whitelists, etc. It can also be key information that requires users to adjust the strategy according to their own circumstances, such as the customer extraction method required to achieve the operation goals, customer contact information not included in the strategy, etc.

[0045] In addition to showing the user the basic information of the target candidate strategy, this embodiment also clarifies through prompt information the specific content that needs to be supplemented or adjusted when copying the strategy, thereby avoiding strategy failure due to missing information or failure to achieve operational goals after strategy implementation, and ensuring the effective implementation of the strategy in the new environment.

[0046] Step S204: receiving the policy adjustment information sent by the user based on the prompt information, and generating a target policy according to the target candidate policy and the policy adjustment information.

[0047] Among them, the policy adjustment information is the supplementary or modified content provided by the user based on the prompt information. This information can be: redefinition of sensitive information, increase in access methods, adjustment of budget, etc., so as to adjust the target candidate policy through the policy adjustment information so that the obtained target policy adapts to the user's own business needs.

[0048] The method for generating an operation strategy provided in an embodiment of the present application receives a search condition sent by a user, wherein the search condition includes at least one policy key information; determines a target candidate strategy from a policy pool based on the search condition, wherein the policy pool includes multiple candidate strategies and policy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitizing the strategies shared by different users; generates prompt information based on the information that needs to be supplemented for generating the strategy, and displays the target candidate strategy and the prompt information to the user; receives the policy adjustment information sent by the user based on the prompt information, and generates the target strategy according to the target candidate strategy and the policy adjustment information. By copying the desensitized target candidate strategy from the policy pool, and prompting the user to input the policy adjustment information through the prompt information, the technical effect of efficiently generating a target strategy with high availability is achieved, thereby solving the problems of high cost of generating an operation strategy and low availability of the generated operation strategy in the related technology.

[0049] Before reusing policies, it is necessary to build a policy pool based on policies shared by different users. Optionally, in the method for generating operating policies provided in the embodiments of the present application, the policy pool is built in the following manner: obtaining the policies to be shared; determining the sensitive information in the policies to be shared, and shielding the sensitive information from the policies to be shared to obtain candidate policies; determining the key policy information in the policies to be shared, and storing the candidate policies and the key policy information in the policy pool.

[0050] When obtaining strategies to be shared, the system first receives the strategies that business personnel want to share. These strategies may come from past operational activities and contain information from different nodes, such as customer groups, activity types, contact methods, execution time, etc. The purpose of obtaining these strategies is for subsequent analysis, shielding, and storage to ensure that the strategies can be safely shared and reused.

[0051] After receiving the strategy to be shared, the system automatically identifies and determines the sensitive information, such as the specific coupon number in the equity node, personal identity information in the user data, etc. After determining this sensitive information, the system will block it, that is, this information will not be displayed when the strategy is shared, but will be replaced with a general or vague statement, thereby generating a candidate strategy. The purpose of shielding sensitive information is to protect the privacy and security of the original strategy and avoid leaking important data during the sharing process.

[0052] Next, the system analyzes and determines the key information in the strategy to be shared, which is important for the reuse and operation success rate of the strategy, including but not limited to the characteristics of the operation customer group, budget size, operation target achievement rate, conversion rate of each node, etc. This key information helps subsequent users to more accurately find the strategy that suits them when searching, and also provides an important basis for the optimization and replication of the strategy.

[0053] Finally, the system stores the candidate strategies that have been shielded from sensitive information and determined by key information, together with their key information, in the strategy pool. The strategy pool is a database or similar storage structure used to store and manage various operational strategies so that users can search, match, and copy them according to their needs. The candidate strategies and key information stored in the strategy pool ensure the richness of the strategy pool and the efficiency of search.

[0054] This embodiment effectively solves two major problems in sharing operational strategies by building a strategy pool: first, by shielding sensitive information, the privacy of the strategy is protected and the leakage of important data is avoided; second, by storing key strategy information, the efficiency of strategy sharing and replication is improved, and users can quickly find and understand applicable operational strategies, thereby improving the planning speed and success rate of operational activities. The construction of a strategy pool not only enhances the security of strategy sharing, but also greatly improves the convenience and effectiveness of strategy reuse, providing strong support for the formulation and implementation of operational strategies of financial institutions.

[0055] In order to avoid information leakage while ensuring the generation of usable strategies, optionally, in the method for generating operating strategies provided in the embodiments of the present application, prompt information is generated based on the information that needs to be supplemented when generating strategies, including: determining sensitive information that is shielded when generating target candidate strategies, and obtaining target sensitive information; determining prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0056] First, the system matches the target candidate policies based on the user's search criteria and identifies sensitive information that was automatically blocked during the sharing and storage of policies, such as specific coupon numbers, benefit rule details, etc. These information marked as sensitive in the policy pool are called target sensitive information. The purpose of determining target sensitive information is to clearly inform users which information must be supplemented when copying policies to ensure the effectiveness of policy implementation.

[0057] Next, the prompt information is determined based on the target sensitive information. The prompt information will clearly indicate the personalized information that the user needs to add or adjust for the copied policy to replace the blocked sensitive information. For example, if the coupon number is blocked in the original policy, the prompt information will inform the user that a new coupon number is required, or guide the user on how to formulate coupon rules based on their own business needs. The purpose of generating prompt information is to guide users to correctly fill in the blocked information when copying the policy to ensure the complete implementation of the policy.

[0058] This embodiment ensures the personalization and flexibility of the policy during the copying process by generating prompt information related to the target sensitive information, while maintaining the security and privacy protection of policy sharing. When copying a policy, the user can receive clear guidance on what types of personalized information need to be supplemented, avoiding the problem of the copying policy being unable to be implemented or having poor results due to missing information. This not only improves the efficiency of policy copying, but also enhances the applicability of the policy, allowing financial institutions to reuse effective operational strategies more quickly, realize rapid deployment and adjustment of operational activities, and thus improve the overall promotion effect and customer satisfaction.

[0059] In order to ensure that the copied strategy can reach or approach the operational target achievement rate of the original strategy, optionally, in the method for generating the operational strategy provided in the embodiment of the present application, prompt information is generated based on the information that needs to be supplemented when generating the strategy, including: determining the target strategy key information adopted by the target candidate strategy to achieve the target operational target achievement rate, wherein the target strategy key information includes at least one of the following: reach method, customer characteristics; determining prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0060] First, the system analyzes the target candidate strategies that the user searches for and matches, and identifies the key information that the strategy relies on to achieve its preset operational target achievement rate. This key information includes but is not limited to the strategy’s contact method (such as SMS, email, APP push, etc.) and customer group characteristics (such as age, gender, consumption behavior, etc.), which have a direct impact on the strategy’s success rate. The purpose of determining the target strategy’s key information is to evaluate and inform users which key elements are the key to the success of the original strategy, thereby guiding users to make appropriate adjustments when copying the strategy.

[0061] Furthermore, the system generates specific prompt information based on the key information of the target strategy. These prompt information guides users on how to personalize the target candidate strategy based on key information such as the reach method and customer group characteristics. For example, if the original strategy achieves a high conversion rate through SMS reach, the prompt information will suggest that the user check their own SMS reach ability, and may recommend optimizing SMS content or increasing the frequency of SMS sending; if the success rate of the original strategy depends on specific customer group characteristics, the prompt information will tell the user to filter or define similar customer groups to improve the relevance and effectiveness of the operation strategy.

[0062] When users copy policies, this embodiment helps users adjust target candidate policies based on specific policy key information through prompt information to ensure that the copied policies can reach or approach the operational target achievement rate of the original policies. This not only improves the accuracy of policy copying, but also enhances the adaptability of policies in different business scenarios.

[0063] In order to ensure that the copied strategy can achieve the ideal promotion effect, optionally, in the method for generating the operation strategy provided in the embodiment of the present application, generating the target strategy based on the target candidate strategy and the strategy adjustment information includes: adjusting the target candidate strategy according to the strategy adjustment information to generate an initial strategy; calling the model to predict the reach rate of the initial strategy, and generating a strategy adjustment suggestion when the predicted reach rate is less than the preset reach rate, wherein the strategy adjustment suggestion includes at least a reach method adjustment suggestion; displaying the predicted reach rate and the strategy adjustment suggestion to the user; and upon receiving a strategy adjustment instruction generated by the user based on the strategy adjustment suggestion, adjusting the initial strategy based on the strategy adjustment instruction to obtain the target strategy.

[0064] First, after the user provides policy adjustment information based on the prompt information, the system integrates this information into the target candidate policy and makes necessary personalized adjustments. The candidate policy is converted into an operational policy that is more in line with the user's specific business scenario. The policy generated at this time is called the initial policy, which includes user-defined sensitive information supplements and adjustments to key policy information.

[0065] Furthermore, the system calls the pre-trained prediction model to predict the reach rate of the generated initial strategy to evaluate the potential promotion effect of the initial strategy and determine whether further optimization is needed. The reach rate refers to the proportion of target customers that can be successfully reached when the strategy is executed. It is one of the important indicators for evaluating the effectiveness of the operation strategy.

[0066] When the predicted reach rate is lower than the preset reach rate, a strategy adjustment suggestion is generated, where the strategy adjustment suggestion at least includes a reach method adjustment suggestion. If the reach rate predicted by the model is lower than the reach rate threshold preset by the user or the system, the system will automatically generate a strategy adjustment suggestion. These adjustment suggestions at least include optimization suggestions for the reach method, such as increasing email or phone reach, or modifying the reach content to increase attractiveness, thereby increasing the reach rate of the initial strategy and ensuring that the operation activities can reach more potential customers.

[0067] Furthermore, the system will display the reach rate prediction results and strategy adjustment suggestions to the user so that the user can understand the possible promotion effect of the initial strategy and make corresponding adjustments based on the suggestions. If the user thinks it is necessary to optimize according to the strategy adjustment suggestions, he can enter the strategy adjustment instructions through the interface provided by the system, and the system will further adjust the initial strategy based on these instructions. The adjusted strategy, namely the target strategy, can reach or approach the preset reach rate, thereby improving the success rate of the operation activities.

[0068] This embodiment effectively improves the reach of the operational strategy through model prediction and technical guidance, ensuring that the replication strategy can achieve the ideal promotion effect. The generation of strategy adjustment suggestions, especially the optimization suggestions for the reach method, provides users with the direction of strategy improvement and avoids the poor results of operational activities caused by insufficient reach. In addition, the strategy adjustment process in which users participate not only enhances the personalization of the strategy, but also improves the user's participation and satisfaction with strategy optimization. This not only improves the success rate and efficiency of strategy replication, but also optimizes the operational strategy through scientific methods, creating greater operational value and customer satisfaction for financial institutions.

[0069] In order to efficiently screen and determine target candidate strategies from a strategy pool based on search conditions, optionally, in the method for generating an operation strategy provided in an embodiment of the present application, determining the target candidate strategy from a strategy pool based on the search conditions includes: screening candidate strategies from the strategy pool based on the search conditions to obtain at least one candidate strategy; sorting at least one candidate strategy in descending order according to the operation target achievement rate to obtain a strategy sequence; displaying a preset number of strategies in the strategy sequence to a user, and determining the target candidate strategy from the strategy sequence according to the user's selection instructions.

[0070] First, after the user enters the search criteria, the system intelligently filters the strategy pool based on these criteria (such as strategy type, preset operation success rate, customer characteristics, etc.) to find all candidate strategies that meet the search criteria. The strategy pool is a database that stores a variety of operation strategies, each of which contains key information and shielded sensitive information. The purpose of filtering candidate strategies is to narrow the search scope so that users can quickly locate strategies that may be of interest.

[0071] The system sorts the candidate strategies selected in the previous step in descending order according to their operation target achievement rate, and creates a strategy sequence. The operation target achievement rate is an important indicator to measure the effectiveness of a strategy, which reflects the extent to which the strategy achieves the expected goal in actual application. The purpose of descending sorting is to highlight those strategies with higher achievement rates, so that users can give priority to copying these strategies with higher success rates and better results.

[0072] Furthermore, the system displays the first preset number of strategies in the sorted strategy sequence to the user, such as the first 5 or first 10 strategies, for the user's reference and selection. The user determines the target candidate strategy of interest by selecting instructions (such as clicking, confirming, etc.) based on the displayed strategy information, combined with his own business needs and market environment.

[0073] This embodiment uses intelligent screening, sorting by achievement rate, and displaying a preset number of strategies. The system can not only quickly provide a series of candidate strategies that users may be interested in, but also ensure that these strategies are well sorted based on past implementation results, so that users can make more informed choices. In addition, users directly participate in the process of determining target candidate strategies, which increases the personalization and flexibility of strategy selection and ensures that the final selected strategy is more in line with the user's specific business scenario, thereby not only improving the efficiency of the strategy pool, but also greatly enhancing the accuracy and effectiveness of the reuse of operational strategies, providing strong support for financial institutions to quickly deploy and optimize operational activities.

[0074] In order to ensure that the shared strategy can provide valuable reference for other users, optionally, in the method for generating the operation strategy provided in the embodiment of the present application, determining the key strategy information in the strategy to be shared includes: identifying the key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group nodes, activity nodes, customer contact nodes, execution time nodes; evaluating the key nodes, and obtaining the key strategy information from the evaluation results, wherein the key strategy information includes at least one of the following: customer group characteristics, budget, operation target achievement rate and conversion rate of each node.

[0075] Before sharing the strategy, the system first identifies and marks the key nodes in the strategy, which include at least: customer node (definition of target customer group), activity node (type and content of specific operation activities), customer contact node (information contact method and channel), and execution time node (schedule of activity execution). The purpose of identifying key nodes is to determine which information is critical to the success of the strategy so that it can be accurately extracted and shared later.

[0076] The system evaluates the identified key nodes and analyzes the contribution of each node to the overall effectiveness of the strategy, especially those nodes that can significantly affect the achievement rate and conversion rate of operational goals. The evaluation process may involve technologies such as data analysis, historical comparison, and model prediction to ensure the accuracy and effectiveness of the evaluation results. From the evaluation results, the system obtains key strategy information, which includes at least: customer characteristics (such as age, gender, consumption habits, etc.), budget size, operational goal achievement rate (the percentage of goal achievement after strategy implementation), and conversion rate of each node (such as customer to potential customer conversion rate, activity participation rate, etc.). The purpose of obtaining key strategy information is to build a sharing template that contains the core elements of the strategy, so that other users can quickly understand and apply it when reusing the strategy.

[0077] This embodiment accurately identifies and evaluates the key nodes in the strategy, thereby obtaining and sharing information that is critical to the success of the strategy, which not only ensures that the shared strategy contains sufficient valuable content, but also helps the users who receive the strategy to quickly locate and understand the core elements of the strategy through clear key information of the strategy, thereby improving the efficiency and accuracy of strategy reuse. At the same time, the process of evaluating key nodes can also promote the continuous optimization of the strategy.

[0078] It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and that, although a logical order is shown in the flowcharts, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0079] Example 2

[0080] The embodiment of the present application also provides a device for generating an operation strategy. It should be noted that the device for generating an operation strategy in the embodiment of the present application can be used to execute the method for generating an operation strategy provided in the embodiment of the present application. The device for generating an operation strategy provided in the embodiment of the present application is introduced below.

[0081] According to an embodiment of the present application, a device for implementing the above-mentioned method for generating an operation strategy is also provided. Figure 3 is a schematic diagram of a device for generating an operation strategy according to an embodiment of the present application, such as Figure 3 As shown, the device includes: a receiving unit 301, a determining unit 302, a display unit 303 and a generating unit 304.

[0082] The receiving unit 301 is configured to receive a search condition sent by a user, wherein the search condition includes at least one piece of policy key information.

[0083] The determination unit 302 is used to determine a target candidate policy from a policy pool based on a search condition, wherein the policy pool includes multiple candidate policies and key policy information associated with each candidate policy, and the multiple candidate policies are obtained after desensitizing policies shared by different users.

[0084] The display unit 303 is used to generate prompt information based on the information that needs to be supplemented for the generated strategy, and display the target candidate strategy and the prompt information to the user.

[0085] The generating unit 304 is configured to receive the policy adjustment information sent by the user based on the prompt information, and generate a target policy according to the target candidate policy and the policy adjustment information.

[0086] The operation strategy generation device provided in the embodiment of the present application receives the search conditions sent by the user through the receiving unit 301, wherein the search conditions include at least one policy key information; the determination unit 302 determines the target candidate strategy from the policy pool based on the search conditions, wherein the policy pool includes multiple candidate strategies and the policy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitization processing of strategies shared by different users; the display unit 303 generates prompt information based on the information that needs to be supplemented for generating the strategy, and displays the target candidate strategy and the prompt information to the user; the generation unit 304 receives the policy adjustment information sent by the user based on the prompt information, and generates the target strategy according to the target candidate strategy and the policy adjustment information. By copying the desensitized target candidate strategy from the policy pool, and prompting the user to input the policy adjustment information through the prompt information, the technical effect of efficiently generating a target strategy with high availability is achieved, thereby solving the problem of high cost of generating operation strategies and low availability of generated operation strategies in related technologies.

[0087] Optionally, the operating strategy generation device provided in the embodiment of the present application also includes a strategy pool generation unit, which is used to: obtain the strategy to be shared; determine the sensitive information in the strategy to be shared, and shield the sensitive information from the strategy to be shared to obtain a candidate strategy; determine the key strategy information in the strategy to be shared, and store the candidate strategy and the key strategy information in the strategy pool.

[0088] Optionally, in the operating strategy generation device provided in the embodiment of the present application, the display unit 303 includes: a first determination module, used to determine the sensitive information to be shielded when generating the target candidate strategy, and obtain the target sensitive information; a second determination module, used to determine the prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0089] Optionally, in the operation strategy generation device provided in the embodiment of the present application, the generation unit 304 includes: a third determination module, used to determine the target strategy key information adopted by the target candidate strategy to achieve the target operation target achievement rate, wherein the target strategy key information includes at least one of the following: contact method, customer characteristics; a fourth determination module, used to determine prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0090] Optionally, in the operating strategy generation device provided in the embodiment of the present application, the generation unit 304 includes: a first adjustment module, used to adjust the target candidate strategy according to the strategy adjustment information to generate an initial strategy; a generation module, used to call the model to predict the reach rate of the initial strategy, and when the predicted reach rate is less than the preset reach rate, generate a strategy adjustment suggestion, wherein the strategy adjustment suggestion includes at least a reach method adjustment suggestion; a display module, used to display the predicted reach rate and strategy adjustment suggestion to the user; a second adjustment module, used to adjust the initial strategy based on the strategy adjustment instruction to obtain the target strategy when receiving the strategy adjustment instruction generated by the user based on the strategy adjustment suggestion.

[0091] Optionally, in the operation strategy generation device provided in the embodiment of the present application, the determination unit 302 includes: a screening module, used to screen candidate strategies from the strategy pool based on the search conditions to obtain at least one candidate strategy; a sorting module, used to sort at least one candidate strategy in descending order according to the operation target achievement rate to obtain a strategy sequence; a fifth determination module, used to display a preset number of strategies in the strategy sequence to the user, and determine the target candidate strategy from the strategy sequence according to the user's selection instructions.

[0092] Optionally, in the operating strategy generation device provided in the embodiment of the present application, the strategy pool generation unit is also used to: identify key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group nodes, activity nodes, customer contact nodes, execution time nodes; evaluate the key nodes and obtain strategy key information from the evaluation results, wherein the strategy key information includes at least one of the following: customer group characteristics, budget, operating target achievement rate and conversion rate of each node.

[0093] It should be noted that the above-mentioned units and modules correspond to the steps in Example 1, and are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the contents disclosed in the above-mentioned Example 1. It should be noted that the above-mentioned modules or units may be hardware components or software components stored in a memory (e.g., memory 104) and processed by one or more processors (e.g., processors 102a, 102b, ..., 102n), and the above-mentioned modules may also be part of the device and may be run in the computer terminal 10 provided in Example 1.

[0094] Example 3

[0095] An embodiment of the present application may provide an electronic device, Figure 4 is a structural block diagram of an electronic device according to an embodiment of the present application. Figure 4 As shown, the electronic device may include: one or more ( Figure 4(only one is shown) processor 1002, memory 1004, storage controller, and peripheral interface, wherein the peripheral interface is connected to the radio frequency module, audio module and display.

[0096] Among them, the memory can be used to store software programs and modules, such as program instructions / modules corresponding to the methods and devices in the embodiments of the present application, and the processor executes various functional applications and data processing by running the software programs and modules stored in the memory, that is, realizing the above-mentioned method. The memory may include a high-speed random access memory, and may also include a non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory may further include a memory remotely arranged relative to the processor, and these remote memories may be connected to the terminal via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0097] The processor can call the information and application stored in the memory through the transmission device to perform the following steps: receive search conditions sent by the user, wherein the search conditions include at least one policy key information; determine the target candidate policy from the policy pool based on the search conditions, wherein the policy pool includes multiple candidate policies and policy key information associated with each candidate policy, and the multiple candidate policies are strategies obtained after desensitizing the policies shared by different users; generate prompt information based on the information that needs to be supplemented to generate the strategy, and display the target candidate strategy and prompt information to the user; receive the policy adjustment information sent by the user based on the prompt information, and generate the target strategy according to the target candidate strategy and the policy adjustment information.

[0098] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: obtain the policy to be shared; determine the sensitive information in the policy to be shared, and shield the sensitive information from the policy to be shared to obtain a candidate policy; determine the policy key information in the policy to be shared, and store the candidate policy and the policy key information in the policy pool.

[0099] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: generating prompt information based on the information that needs to be supplemented in the generation strategy, including: determining the sensitive information that is shielded when generating the target candidate strategy to obtain the target sensitive information; determining the prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0100] The processor can also call the information and applications stored in the memory through the transmission device to perform the following steps: generating prompt information based on the information that needs to be supplemented to generate the strategy, including: determining the target strategy key information adopted by the target candidate strategy to achieve the target operating target achievement rate, wherein the target strategy key information includes at least one of the following: contact method, customer characteristics; determining prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0101] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: generating a target strategy based on the target candidate strategy and the policy adjustment information, including: adjusting the target candidate strategy according to the policy adjustment information to generate an initial strategy; calling the model to predict the reach rate of the initial strategy, and generating a policy adjustment suggestion when the predicted reach rate is less than the preset reach rate, wherein the policy adjustment suggestion includes at least a reach method adjustment suggestion; displaying the predicted reach rate and policy adjustment suggestion to the user; and upon receiving a policy adjustment instruction generated by the user based on the policy adjustment suggestion, adjusting the initial strategy based on the policy adjustment instruction to obtain the target strategy.

[0102] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: determining the target candidate strategy from the strategy pool based on the search conditions, including: screening the candidate strategies from the strategy pool based on the search conditions to obtain at least one candidate strategy; sorting at least one candidate strategy in descending order according to the operation target achievement rate to obtain a strategy sequence; displaying a preset number of strategies in the strategy sequence to the user, and determining the target candidate strategy from the strategy sequence according to the user's selection instructions.

[0103] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: Determine the key policy information in the strategy to be shared, including: Identify the key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group nodes, activity nodes, customer contact nodes, execution time nodes; Evaluate the key nodes and obtain the key policy information from the evaluation results, wherein the key policy information includes at least one of the following: customer group characteristics, budget, operational target achievement rate and conversion rate of each node.

[0104] It can be understood by those skilled in the art that Figure 4 The structure shown is for illustration only, and the electronic device may also be a smart phone, a tablet computer, a PDA, a mobile Internet device (MID), a PAD or other terminal device. Figure 4 The structure of the electronic device is not limited. Figure 4More or fewer components (such as network interfaces, display devices, etc.) shown in, or having Figure 4 Different configurations shown.

[0105] A person of ordinary skill in the art can understand that all or part of the steps in the various methods of the above embodiments can be completed by instructing the hardware related to the terminal device through a program, and the program can be stored in a computer-readable storage medium, and the storage medium may include: a flash drive, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0106] Example 4

[0107] The embodiment of the present application also provides a storage medium. Optionally, in this embodiment, the above storage medium can be used to store the following program code: receiving search conditions sent by a user, wherein the search conditions include at least one policy key information; determining a target candidate policy from a policy pool based on the search conditions, wherein the policy pool includes multiple candidate policies and policy key information associated with each candidate policy, and the multiple candidate policies are policies obtained after desensitization processing of policies shared by different users; generating prompt information based on information that needs to be supplemented to generate the policy, and displaying the target candidate policy and the prompt information to the user; receiving policy adjustment information sent by the user based on the prompt information, and generating the target policy according to the target candidate policy and the policy adjustment information.

[0108] The storage medium is also used to store the following program code: obtain the policy to be shared; determine the sensitive information in the policy to be shared, and shield the sensitive information from the policy to be shared to obtain the candidate policy; determine the key policy information in the policy to be shared, and store the candidate policy and the key policy information in the policy pool.

[0109] The above-mentioned storage medium is also used to store the following program code: generating prompt information based on the information that needs to be supplemented in the generation strategy includes: determining the sensitive information that is shielded when generating the target candidate strategy to obtain the target sensitive information; determining the prompt information based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

[0110] The above-mentioned storage medium is also used to store the following program code: generating prompt information based on the information that needs to be supplemented in the generation strategy includes: determining the target strategy key information adopted by the target candidate strategy to achieve the target operation target achievement rate, wherein the target strategy key information includes at least one of the following: contact method, customer characteristics; determining prompt information based on the target strategy key information, wherein the prompt information is used to prompt the user to adjust the target candidate strategy based on the target strategy key information.

[0111] The above-mentioned storage medium is also used to store the following program code: generating a target strategy based on the target candidate strategy and strategy adjustment information includes: adjusting the target candidate strategy according to the strategy adjustment information to generate an initial strategy; calling the model to predict the reach rate of the initial strategy, and generating a strategy adjustment suggestion when the predicted reach rate is less than the preset reach rate, wherein the strategy adjustment suggestion includes at least a reach method adjustment suggestion; displaying the predicted reach rate and strategy adjustment suggestion to the user; and upon receiving a strategy adjustment instruction generated by the user based on the strategy adjustment suggestion, adjusting the initial strategy based on the strategy adjustment instruction to obtain the target strategy.

[0112] The above-mentioned storage medium is also used to store the following program code: determining the target candidate strategy from the strategy pool based on the search conditions includes: screening the candidate strategies from the strategy pool based on the search conditions to obtain at least one candidate strategy; sorting at least one candidate strategy in descending order according to the operation target achievement rate to obtain a strategy sequence; displaying a preset number of strategies in the strategy sequence to the user, and determining the target candidate strategy from the strategy sequence according to the user's selection instructions.

[0113] The above-mentioned storage medium is also used to store the following program code: Determining the key strategy information in the strategy to be shared includes: identifying the key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group node, activity node, customer contact node, execution time node; evaluating the key nodes, and obtaining the key strategy information from the evaluation results, wherein the key strategy information includes at least one of the following: customer group characteristics, budget, operation target achievement rate and conversion rate of each node.

[0114] Optionally, in this embodiment, the above storage medium may be located in any computer terminal in a computer terminal group in a computer network, or in any mobile terminal in a mobile terminal group.

[0115] The present application also provides a computer program product, which, when executed on a data processing device, is suitable for executing the steps of the method for generating an operation strategy.

[0116] The serial numbers of the above-mentioned embodiments of the present application are for description only and do not represent the advantages or disadvantages of the embodiments.

[0117] In the above embodiments of the present application, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, please refer to the relevant description of other embodiments.

[0118] In the several embodiments provided in this application, it should be understood that the disclosed technical content can be implemented in other ways. Among them, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of units or modules, which can be electrical or other forms.

[0119] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0120] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0121] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions to enable a computer device (which can be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, disk or optical disk and other media that can store program codes.

[0122] The above is only a preferred implementation of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A method for generating an operation strategy, characterized in that: include: Receiving a search condition sent by a user, wherein the search condition includes at least one key policy information; Determine a target candidate strategy from a strategy pool based on the search condition, wherein the strategy pool includes multiple candidate strategies and strategy key information associated with each candidate strategy, and the multiple candidate strategies are strategies obtained after desensitization processing of strategies shared by different users; generating prompt information based on the information that needs to be supplemented in the generated strategy, and displaying the target candidate strategy and the prompt information to the user; The policy adjustment information sent by the user based on the prompt information is received, and a target policy is generated according to the target candidate policy and the policy adjustment information.

2. The method according to claim 1, characterized in that The strategy pool is constructed in the following way: Get the strategy to be shared; Determine sensitive information in the policy to be shared, and shield the sensitive information from the policy to be shared to obtain a candidate policy; Determine the key policy information in the policy to be shared, and store the candidate policy and the key policy information in the policy pool.

3. The method according to claim 1 or 2, characterized in that: The information that needs to be supplemented based on the generation strategy generates prompt information including: Determine the sensitive information shielded when generating the target candidate strategy, and obtain the target sensitive information; The prompt information is determined based on the target sensitive information, wherein the prompt information is used to prompt the user to supplement personalized information of the same type as the target sensitive information.

4. The method according to claim 1 or 2, characterized in that: The information that needs to be supplemented based on the generation strategy generates prompt information including: Determine the target strategy key information used by the target candidate strategy to achieve the target operation target achievement rate, wherein the target strategy key information includes at least one of the following: contact method, customer group characteristics; The prompt information is determined based on the target policy key information, wherein the prompt information is used to prompt a user to adjust the target candidate policy based on the target policy key information.

5. The method according to claim 1, characterized in that: Generating a target policy according to the target candidate policy and the policy adjustment information includes: Adjust the target candidate strategy according to the strategy adjustment information to generate an initial strategy; Calling the model to predict the reach rate of the initial strategy, and generating a strategy adjustment suggestion when the predicted reach rate is less than the preset reach rate, wherein the strategy adjustment suggestion at least includes a reach mode adjustment suggestion; Displaying the predicted reach rate and the strategy adjustment suggestion to the user; In case of receiving the policy adjustment instruction generated by the user based on the policy adjustment suggestion, the initial policy is adjusted based on the policy adjustment instruction to obtain the target policy.

6. The method according to claim 1, characterized in that Determining a target candidate strategy from the strategy pool based on the search condition includes: Filtering candidate strategies from the strategy pool based on the search condition to obtain at least one candidate strategy; Sort the at least one candidate strategy in descending order according to the achievement rate of the operation target to obtain a strategy sequence; A pre-set number of strategies in the strategy sequence are displayed to the user, and the target candidate strategy is determined from the strategy sequence according to the selection instruction of the user.

7. The method according to claim 2, characterized in that Determine that the key policy information in the policy to be shared includes: Identify key nodes in the strategy to be shared, wherein the key nodes include at least one of the following: customer group node, activity node, customer contact node, and execution time node; The key nodes are evaluated, and the key strategic information is obtained from the evaluation results, wherein the key strategic information includes at least one of the following: characteristics of the customer base, budget, achievement rate of operational goals, and conversion rate of each node.

8. A device for generating an operation strategy, characterized in that: include: A receiving unit, configured to receive a search condition sent by a user, wherein the search condition includes at least one key policy information; A determination unit, configured to determine a target candidate strategy from a strategy pool based on the search condition, wherein the strategy pool includes a plurality of candidate strategies and strategy key information associated with each candidate strategy, and the plurality of candidate strategies are strategies obtained after desensitization processing of strategies shared by different users; A display unit, configured to generate prompt information based on the information that needs to be supplemented in the generated strategy, and display the target candidate strategy and the prompt information to the user; A generating unit is configured to receive the policy adjustment information sent by the user based on the prompt information, and generate a target policy according to the target candidate policy and the policy adjustment information.

9. An electronic device, characterized in that: include: A memory storing an executable program; A processor, configured to run the program, wherein the program executes the method according to any one of claims 1 to 7 when running.

10. A computer program product comprising computer instructions, characterized in that: When the computer instructions are executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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