Information display method and device, equipment, storage medium and program product

Abstract

The invention discloses an information display method and device, equipment, a storage medium and a program product, and relates to the technical field of information processing, and the method comprises the steps that electronic equipment scans a two-dimensional code in a first advertisement used for popularizing an application program to trigger and generate a wake-up instruction used for waking up the application program, the application program responds to the wake-up instruction to display a second advertisement and first prompt information, the second advertisement is an advertisement put in the application program, the first prompt information stimulates a user of the electronic equipment to complete a task related to the second advertisement through specified rights and interests in the application program, and after the user completes the task related to the second advertisement, the second advertisement is sent to the application program. And distributing the specified rights and interests to the user. According to the method and the device, the display of the effect advertisement is realized, the use experience of the user on the application program is not influenced, and the purpose of increasing the number of the advertisements which can be displayed by the application program under the condition of not generating negative influence on the daily activity of the application program is realized.

Description

Technical Field

[0001] The present application relates to the field of information processing technology, and in particular to an information display method, device, equipment, storage medium and program product. Background Art

[0002] Advertisements include traditional advertising and performance advertising. Traditional advertising is delivered through media (for example, print media, television media, and elevator media). The advantages of traditional advertising are that it covers a wide range of people, has platform endorsement, and has relatively high user recognition. The disadvantages are that the delivery effect is immeasurable and the delivery cost is relatively high. Performance advertising is an advertisement delivered to users by Internet companies on applications based on user behavior. The delivery effect of performance advertising can be measured by tracking behavior. The cost of advertising by advertisers is based on the number of displays or clicks on the advertising video. Therefore, the delivery cost can be quantified and the amount can be controlled, which is friendly to advertisers with limited budgets.

[0003] For an application, the number of ad slots that can display ads is limited. Too many ads will make the user experience of the application worse, causing the daily active users of the application (the number of users who use the application every day) to decrease, which will have a negative impact on the application.

[0004] Therefore, how to increase the number of advertisements that an application can display without affecting the daily activity of the application has become a technical problem that needs to be solved urgently. Summary of the invention

[0005] The purpose of this application is to provide an information display method, device, equipment, storage medium and program product, including the following technical solutions:

[0006] The first aspect of the present application provides an information display method, which is applied to an application program, and the method comprises:

[0007] Obtaining a wake-up instruction; the wake-up instruction is triggered by the electronic device installing the application program by scanning a QR code in a first advertisement, and the first advertisement is an advertisement for promoting the application program or resources in the application program;

[0008] In response to the wake-up instruction, display a second advertisement and a first prompt information; the second advertisement is an advertisement placed in the application; the first prompt information encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the application;

[0009] If it is detected that the user completes the task, the designated benefit is allocated to the user.

[0010] In a possible implementation, before displaying the second advertisement and the first prompt information, the method further includes:

[0011] Obtaining the active status information of the user;

[0012] If the active status information indicates that the user is an inactive user, the second advertisement and the first prompt information are displayed; otherwise, the second advertisement and the first prompt information are prohibited from being displayed.

[0013] In a possible implementation, before displaying the second advertisement and the first prompt information, the method further includes:

[0014] Obtaining the active status information of the user;

[0015] The displaying of the second advertisement and the first prompt information includes:

[0016] Displaying the second advertisement and first prompt information corresponding to the active status information;

[0017] Wherein, if the active status information indicates that the user is an inactive user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the first designated benefit in the application; if the active status information indicates that the user is an active user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the second designated benefit in the application;

[0018] The second designated interest and the first designated interest are interests of different categories.

[0019] In a possible implementation, before displaying the second advertisement and the first prompt information, the method further includes:

[0020] Determining whether the application is installed for the first time;

[0021] If the result of the determination is yes, then after the second advertisement starts to be displayed, if a closing instruction for the second advertisement is obtained, the display of the second advertisement and the first prompt information is terminated.

[0022] In a possible implementation, the first advertisement is an advertisement delivered through a target medium; the target medium does not include an application;

[0023] The wake-up instruction is triggered by the electronic device scanning the QR code at the location of the first advertisement; or, the wake-up instruction is triggered by the electronic device scanning the QR code in the received picture of the first advertisement; or, the wake-up instruction is triggered by the electronic device after receiving an interactive interface sent by other electronic devices, in response to the user performing a preset operation on the interactive interface, and the interactive interface is obtained by scanning the QR code by the other electronic devices.

[0024] In a possible implementation, when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the method further includes:

[0025] In response to the wake-up instruction, obtaining location information of the electronic device;

[0026] According to the location information of the electronic device, determining whether there is a third advertisement for promoting the application or resources in the application near the location of the electronic device; the content promoted by the third advertisement is the same as the content promoted by the first advertisement;

[0027] If the judgment result is yes, if it is detected that the user completes the task, a second prompt message is displayed, and the second prompt message encourages the user to perform the first preset task at the location of the third advertisement through the first preset benefit in the application;

[0028] If the user performs the first preset task at the location of the third advertisement, the first preset benefit is allocated to the user.

[0029] In a possible implementation, the method further includes: when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the method further includes:

[0030] If it is detected that the user completes the task, a third prompt message is displayed, and the third prompt message encourages the user to perform the second preset task in the application through the second preset benefit in the application;

[0031] If the user executes the second preset task in the application, the second preset benefit is allocated to the user.

[0032] A second aspect of the present application provides an information display device, which is applied to an application program, and the device includes:

[0033] an acquisition module, configured to acquire a wake-up instruction; the wake-up instruction is triggered by the electronic device on which the application is installed by scanning a QR code in a first advertisement, wherein the first advertisement is an advertisement for promoting the application or resources in the application;

[0034] a display module, configured to display a second advertisement and a first prompt message in response to the wake-up instruction; the second advertisement is an advertisement placed in the application; the first prompt message encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the application;

[0035] The allocation module is used to allocate the specified benefits to the user if it is detected that the user completes the task.

[0036] A third aspect of the present application provides a computer program product, including computer-readable instructions. When the computer-readable instructions are executed on an electronic device, the electronic device implements the information display method of the first aspect or any implementation of the first aspect.

[0037] A fourth aspect of the present application provides an electronic device, comprising at least one processor and a memory connected to the processor, wherein:

[0038] The memory is used to store computer programs;

[0039] The processor is used to execute the computer program so that the electronic device can implement the information display method of the first aspect or any implementation manner of the first aspect.

[0040] A fifth aspect of the present application provides a computer storage medium, which carries one or more computer programs. When the one or more computer programs are executed by an electronic device, the electronic device can display the information of the first aspect or any implementation method of the first aspect.

[0041] By means of the above technical scheme, the information display method, device, equipment, storage medium and program product provided by the present application, the electronic device triggers the generation of a wake-up instruction for waking up the application by scanning the QR code in the first advertisement for promoting the application or the resources in the application, and the application displays the second advertisement and the first prompt information in response to the wake-up instruction, the second advertisement is the advertisement placed in the application, and the first prompt information motivates the user of the electronic device to complete the task related to the second advertisement through the specified rights in the application, and if the user is detected to complete the task related to the second advertisement, the user is allocated the above specified rights. The present application motivates the user to wake up the application through the first advertisement, and the application uses its internal rights to motivate the user to perform the task related to the effect advertisement (i.e., the second advertisement) inside the application. If the user is detected to perform the task related to the second advertisement, the user is allocated the rights inside the application. In other words, based on the internal rights of the application, the present application links the promotion advertisement (i.e., the first advertisement) of the application with the effect advertisement (i.e., the second advertisement) inside the application, which not only realizes the display of the effect advertisement (i.e., the second advertisement), but also does not affect the user's experience of using the application, and achieves the purpose of increasing the number of advertisements that can be displayed by the application without negatively affecting the daily activity of the application.

[0042] Moreover, based on this application, the application's inactive users can be more active in using the application, thereby increasing the application's daily activity; based on this application, new users can be attracted to download the application, thereby increasing the number of application users. In other words, this application not only promotes the application or the resources in the application (it can attract new users and increase the activity of the application's inactive users), but also increases the number of advertisements that can be displayed by the application, thereby improving the application's advertising conversion effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale.

[0044] Figure 1 A flowchart of an implementation of the information display method provided in this application;

[0045] Figure 2 An example of a style of billboard provided for this application;

[0046] Figure 3 A schematic diagram of the structure of the information display device provided by this application;

[0047] Figure 4A schematic diagram of the structure of the electronic device provided in this application. DETAILED DESCRIPTION

[0048] The following describes the embodiments of the present application in conjunction with the drawings in the embodiments of the present application. The terms used in the implementation method section of the present application are only used to explain the specific embodiments of the present application, and are not intended to limit the present application.

[0049] The embodiments of the present application are described below in conjunction with the accompanying drawings. Those skilled in the art will appreciate that, with the development of technology and the emergence of new scenarios, the technical solutions provided in the embodiments of the present application are also applicable to similar technical problems.

[0050] The terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and need not be used to describe a specific order or sequential order. It should be understood that the terms used in this way can be interchangeable under appropriate circumstances, which is only to describe the distinction mode adopted by the objects of the same attributes when describing in the embodiments of the present application. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, so that the process, method, system, product or equipment comprising a series of units need not be limited to those units, but may include other units that are not clearly listed or inherent to these processes, methods, products or equipment.

[0051] The advertisement involved in this application refers to advertisement in a narrow sense, that is, advertisement for profit, usually commercial advertisement, or economic advertisement, which is a means for industrial and commercial enterprises to promote goods or provide services by disseminating information about goods or services to consumers or users through advertising media in a paid manner.

[0052] The information display method provided in the embodiment of the present application is applied to an application (Application, app), which is an application that can provide users with benefits (including but not limited to at least one of the following: membership, points, ad-free, vouchers, etc.). As an example, the application in the present application can include but is not limited to any of the following: video apps, e-commerce apps, music apps, etc.

[0053] The electronic device installed with the application can scan and identify the QR code. The electronic device here refers to a portable electronic device, such as a mobile phone, a tablet computer, etc.

[0054] like Figure 1 As shown, a flowchart of an implementation of the information display method provided in an embodiment of the present application may include:

[0055] Step S101: Obtain a wake-up instruction.

[0056] The wake-up instruction is triggered by an electronic device that has an application installed (referred to as the first application for ease of description and distinction) by scanning a QR code in a first advertisement, and is an instruction for waking up the first application; the first advertisement is an advertisement for promoting the first application, or the first advertisement is an advertisement for promoting resources in the first application (e.g., dramas, variety shows, music, and other business-related resources).

[0057] Optionally, the first advertisement may be a traditional advertisement for promoting the first application or resources in the first application, such as an advertisement disseminated based on traditional media (e.g., paper media, television media, elevator media, cinema screens, shopping mall screens, park billboards, bus stops, subway stations, etc.).

[0058] Optionally, the first advertisement may be an effective advertisement for promoting the first application or resources in the first application, that is, an advertisement spread through other applications (referred to as second applications for ease of description and distinction). For example, the first advertisement is an advertisement for promoting a video application (i.e., the first application) or resources therein, and the first advertisement is placed in a shopping application (i.e., the second application) and spread through the shopping application.

[0059] The QR code in the first advertisement is used to wake up the first application that has been downloaded to the electronic device, or to guide the user to install the first application to the electronic device and wake up the installed first application.

[0060] The first application installed in the electronic device may be installed before the electronic device scans the QR code, or may be installed after the electronic device scans the QR code.

[0061] Optionally, the QR code in the first advertisement carries a URL link, which is the address of the server for promoting the first application or the resources in the first application. The electronic device can obtain the URL link by scanning the QR code. After the electronic device scans the QR code to obtain the URL link, it accesses the above-mentioned server according to the URL link. When the electronic device accesses the above-mentioned server, the access request sent to the above-mentioned server carries the identification information (i.e., ID) of the electronic device. The above-mentioned server can determine whether the electronic device has installed the first application according to the ID of the electronic device (if the electronic device has downloaded the first application from the server, the server will record the ID of the electronic device). If the electronic device has installed the first application, the above-mentioned server will return the call address of the first application to the electronic device, and the electronic device will access the call address to call the first application; if the electronic device has not installed the first application, the above-mentioned server will provide the electronic device with the download address of the first application, and the electronic device will access the download address to download the first application.

[0062] Step S102: In response to the wake-up instruction, display a second advertisement and a first prompt message; the second advertisement is an advertisement placed in the first application. The first prompt message encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the first application.

[0063] The second advertisement may be an advertisement selected from among several advertisements delivered to the first application and matching the user. The specific selection method is not the focus of this application and an existing method may be used, which will not be described in detail here.

[0064] The displayed second advertisement includes information such as advertisement copy, title, material elements, and a link to a landing page. During the display of the second advertisement, if a click operation on the link is detected, the page can be redirected to the landing page of the second advertisement.

[0065] The first prompt information prompts the user of the electronic device that if the task related to the second advertisement is completed, the specified rights and interests of the first application can be obtained. The task related to the second advertisement may include but is not limited to any of the following: watching the entire advertisement, watching the advertisement for a preset time, downloading or purchasing the object promoted in the second advertisement, sharing the second advertisement, etc.

[0066] The first prompt information displayed includes the task that the user needs to complete and the designated rights and interests corresponding to the task.

[0067] As an example, the designated rights here may be rights related to the resources promoted in the first advertisement, or rights unrelated to the resources promoted in the first advertisement. The designated rights may include but are not limited to at least one of the following: unlocking a portion of the resources promoted in the first advertisement, N-day membership, X-day ad-free membership, M points, vouchers, etc.

[0068] Optionally, the second advertisement and the first prompt information may be displayed at the same time. Alternatively, the first prompt information may be displayed first, and then the second advertisement may be displayed after the first prompt information is displayed for a first preset time (to facilitate the user to see the prompt information clearly) (the first prompt information may no longer be displayed at this time). Alternatively, the second advertisement may be displayed first, and then the first prompt information may be displayed after the second advertisement is displayed for a second preset time (the second advertisement may not be closed during this time period) (to encourage the user to continue watching the advertisement).

[0069] Step S103: If it is detected that the user completes the task, the above-mentioned designated rights and interests are allocated to the user.

[0070] After the user completes the task, the designated rights are allocated to the user as a reward, so that the user will not have a bad experience with the display of the second advertisement, and thus will not have a negative impact on the daily activity of the first application.

[0071] The background service corresponding to the second advertisement will monitor whether the second advertisement is played completely, the playing time of the second advertisement, whether the object promoted in the second advertisement (such as an application) is downloaded, whether the object promoted in the second advertisement is registered, whether the object promoted in the second advertisement is purchased, whether the second advertisement is shared, etc. The background service corresponding to the second advertisement will report the monitoring results to the background service corresponding to the first application, and then the background service corresponding to the first application can determine whether the user has completed the task.

[0072] As an example, if the object promoted by the second advertisement is a certain application or a resource in a certain application, the background service corresponding to the second advertisement may be the background service of the certain application.

[0073] If it is detected that the user completes the task, the above-mentioned designated benefits can be associated with the user ID to distribute the above-mentioned designated benefits to the user.

[0074] The information display method provided by the present application is that the electronic device triggers the generation of a wake-up instruction for waking up the first application by scanning a QR code in a first advertisement for promoting the first application or a resource in the first application, and the first application displays a second advertisement and a first prompt information in response to the wake-up instruction. The second advertisement is an advertisement placed in the first application, and the first prompt information motivates the user of the electronic device to complete a task related to the second advertisement through the specified rights in the first application. If it is detected that the user completes the task related to the second advertisement, the user is allocated the above-mentioned specified rights. The present application motivates the user to wake up the first application through the first advertisement, and the first application uses its internal rights to motivate the user to perform tasks related to the effect advertisement (i.e., the second advertisement) inside the first application. If it is detected that the user performs a task related to the second advertisement, the user is allocated the rights inside the first application. That is to say, based on the internal rights of the first application, the present application links the promotion advertisement (i.e., the first advertisement) of the first application with the effect advertisement (i.e., the second advertisement) inside the first application, which not only realizes the display of the effect advertisement (i.e., the second advertisement) but also does not affect the user's experience of using the first application, and realizes the purpose of increasing the number of advertisements that can be displayed by the first application without negatively affecting the daily activity of the first application.

[0075] Moreover, based on this application, the use activity of the first application by inactive users can be increased, thereby increasing the daily activity of the first application; based on this application, new users can be attracted to download and install the first application, thereby increasing the number of users of the first application. In other words, this application not only promotes the first application or the resources in the first application (it can attract new users and increase the activity of inactive users of the first application), but also increases the number of advertisements that can be displayed by the first application, thereby improving the advertising conversion effect of the first application.

[0076] In an optional embodiment, before displaying the second advertisement and the first prompt information in step S102, the present application may further include:

[0077] Obtaining the user's active status information. The user's active status information may include, but is not limited to, any of the following: the cumulative number of times the user uses the first application, the average number of times the user uses the first application per month, the average number of times the user uses the first application per day, etc.

[0078] The user's active status information indicates whether the user is an active user of the first application. The more times the user uses the first application cumulatively, or the more times the user uses it on a monthly average, or the more times the user uses it on a daily average, the more active the user is in using the first application. As an example, if the user's cumulative number of uses of the first application is greater than a first threshold, the user is determined to be an active user; otherwise, the user is determined to be an inactive user. As an example, if the user's average monthly number of uses of the first application is greater than a second threshold, the user is determined to be an active user; otherwise, the user is determined to be an inactive user. As an example, if the user's average daily number of uses of the first application is greater than a third threshold, the user is determined to be an active user; otherwise, the user is determined to be an inactive user.

[0079] The composition of the above-mentioned active status information and the process of determining whether a user is an active user based on the active status information are merely exemplary. In actual applications, the user's active status information may be other information as long as it can characterize and determine the user's active status. This application does not make any specific limitations on this.

[0080] If the active status information indicates that the user is an inactive user, the second advertisement and the first prompt information are displayed to motivate the user to complete tasks related to the second advertisement and obtain designated rights and interests. This not only guides inactive users to use the first application and increases the daily activity of the first application, but also promotes the second advertisement to inactive users and increases the number of advertisements that can be displayed by the first application without causing a bad experience for users.

[0081] If the active status information indicates that the user is an active user, the second advertisement and the first target information are prohibited from being displayed. In other words, for active users of the first application, there is no need to increase their activity in using the first application. Therefore, this application only displays the second advertisement and the first prompt information to inactive users.

[0082] In an optional embodiment, before displaying the second advertisement and the first prompt information in step S102, the present application may further include:

[0083] Obtaining the user's active status information. The user's active status information may include, but is not limited to, any of the following: the cumulative number of times the user uses the first application, the average number of times the user uses the first application per month, the average number of times the user uses the first application per day, etc.

[0084] Accordingly, displaying the second advertisement and the first prompt may include:

[0085] The second advertisement and the first prompt information corresponding to the user's active status information are displayed. That is, the content of the first prompt information displayed in this application is different for users with different levels of activity of the first application.

[0086] Wherein, if the active status information indicates that the user is an inactive user, the first prompt information encourages the user to complete a task related to the second advertisement through the first designated benefit in the first application;

[0087] If the active status information indicates that the user is an active user, the first prompt information encourages the user to complete a task related to the second advertisement through the second designated benefit in the first application.

[0088] The second designated rights and interests are different from the first designated rights and interests. For example, the first designated rights and interests corresponding to inactive users tend to include: free membership, free vouchers, free points, etc.; the second designated rights and interests corresponding to active users tend to include: reduced advertising duration / number of times, etc.

[0089] The process of determining whether a user is an active user may refer to the aforementioned embodiment and will not be described in detail here.

[0090] In this embodiment, the second advertisement and the first prompt information are displayed regardless of whether the user is an active user or an inactive user, but the content of the first prompt information displayed in different situations is different.

[0091] By displaying the second advertisement and the first prompt information to inactive users, the inactive users are guided to use the first application, thereby increasing the daily activity of the first application, and the second advertisement is promoted to the inactive users, thereby increasing the number of advertisements that can be displayed by the first application, without causing a bad experience for the users.

[0092] By displaying the second advertisement and the first prompt information to active users, old users can be retained, ensuring that users of the first application do not churn or have a low churn rate.

[0093] In an optional embodiment, before displaying the second advertisement and the first prompt information in step S102, the present application may further include:

[0094] Determine whether the first application is installed for the first time. The first installation of the first application means that the first application is installed in the electronic device for the first time and is woken up for the first time.

[0095] If it is the first installation, after the second advertisement starts to be displayed, if a closing instruction for the second advertisement is obtained, the display of the second advertisement and the first prompt information is terminated.

[0096] That is, for a new user of the first application, he may have the right to close the advertisement. The user may choose to close the advertisement, thereby giving up the designated right. At this time, the first application is prohibited from allocating the designated right to the user. The user may also choose to complete a task related to the second advertisement. Then, the first application will allocate the designated right to the user when it detects that the user has completed the task related to the second advertisement. In this embodiment, the designated right may be related to the content promoted in the first advertisement, or it may not be related.

[0097] By providing new users with the right to turn off ads, we provide better user experience and help the first application retain new users.

[0098] If the first application is not installed for the first time, the second advertisement can be turned off if the user (for example, a member) has the permission to turn off advertisements. Otherwise, the second advertisement cannot be turned off.

[0099] In an optional embodiment, when the first advertisement is delivered through a target medium (excluding an application), the wake-up instruction is triggered when the electronic device scans a QR code on the first advertisement at the location of the first advertisement.

[0100] For example, there is a first advertisement on a billboard at a subway station. After seeing the first advertisement at the subway station, the user can use a mobile phone to scan the QR code in the first advertisement on the billboard.

[0101] Alternatively, the wake-up instruction is triggered by the electronic device scanning a QR code in a received picture of the first advertisement. This situation is equivalent to the wake-up instruction being triggered by the electronic device scanning a QR code on the first advertisement at the location of the first advertisement.

[0102] For example, after user U1 takes a photo of a first advertisement on a billboard at a subway station and obtains the photo of the first advertisement, the user U1 shares the photo of the first advertisement with his friend U2, and his friend U2 can directly scan the QR code on the received photo of the first advertisement.

[0103] Alternatively, the wake-up command is triggered after the electronic device receives an interactive interface sent by other electronic devices, in response to the user performing a preset operation on the received interactive interface; wherein the interactive interface is obtained by scanning a QR code by the above-mentioned other electronic devices, that is, after the other electronic devices obtain the interactive interface by scanning the QR code, the interactive interface is shared with other electronic devices.

[0104] For example, user U1 scans the QR code in the first advertisement on the billboard at the subway station and obtains an interactive interface, which prompts the user to download and open the first application. If the user clicks the "Download and Open" button on the interactive interface, the downloaded first application can be woken up, or the first application can be woken up after downloading the first application.

[0105] In addition, user U1 can click the "Share" button provided by the interactive interface to share the interactive interface with his friend U2. Specifically, after the interactive interface detects that user U1 clicks the "Share" button provided by the interactive interface, it sends a sharing request to the background service of the interactive interface (that is, the background service corresponding to the first application). The sharing request carries the forwarding platform identifier and the identifier of the recipient (user U2) on the forwarding platform. The background service of the interactive interface will generate a URL link corresponding to the interactive interface, and after splicing the relevant information of the electronic device of user U1 (such as the device ID) to the URL link (for the convenience of description, the URL link with the spliced ​​relevant information of the electronic device is recorded as the target URL link), the target URL link and the identifier of user U2 on the forwarding platform are sent to the background service of the forwarding platform according to the identifier of the forwarding platform. The background service of the forwarding platform sends the above-mentioned target URL link to user U2 according to the identifier of U2 on the forwarding platform. After receiving the target URL link, user U2 clicks the target URL link to display the above-mentioned interactive interface and realize the sharing of the QR code.

[0106] In an optional embodiment, when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to the user performing a preset operation on the received interactive interface (that is, when the user is the audience of the secondary promotion of the first advertisement), the application may further include:

[0107] In response to the wake-up instruction, location information of the electronic device is obtained.

[0108] According to the location information of the electronic device, it is determined whether there is a third advertisement for promoting the first application or the resources in the first application near the location of the electronic device; the content of the third advertisement is the same as that of the first advertisement, but the QR code is different, for example, the URL link carried in the QR code is the same, but the location information of the QR code is different. The third advertisement is an advertisement placed through a target medium.

[0109] Optionally, the database of the background service corresponding to the first application program pre-stores the location information of the target media carrying the first advertisement in different places, and the distance between each target media and the electronic device can be calculated based on the location of each target media and the location of the electronic device, and the target media whose distance to the electronic device is less than the first distance threshold is determined as the target media near the location of the electronic device. If there is a target media whose distance to the electronic device is less than the first distance threshold, it is determined that there is a third advertisement for promoting the first application program near the location of the electronic device; otherwise, it is determined that there is no third advertisement for promoting the first application program near the location of the electronic device.

[0110] If the judgment result is yes, if it is detected that the user has completed the task, the second prompt information is displayed, and the second prompt information encourages the user to perform the first preset task at the location of the third advertisement through the first preset benefit in the first application. The first preset benefit may include but is not limited to at least one of the following: unlocking a part of the resource promoted in the first advertisement, giving membership for N days, free advertising for X days, obtaining M points, obtaining vouchers, etc.

[0111] If it is detected that the user has performed the first preset task at the location of the third advertisement, the first preset benefit is allocated to the user.

[0112] The first preset task may be to move the electronic device in a specified manner (for example, shake it), then the first application may call a sensor interface provided by the electronic device to obtain sensor data, analyze whether changes in sensor data meet preset conditions, and if so, determine that the user has performed the first preset task; otherwise, determine that the user has not performed the first preset task.

[0113] By encouraging users to go to the location of the third advertisement near the location of the electronic device, the audience range of the first advertisement is increased.

[0114] Of course, if the user performs the first preset task before reaching the location of the third advertisement, the first preset benefit will be prohibited from being allocated to the user.

[0115] Based on this, when the first application detects that the user has performed the first preset task, it will determine whether the user's location is at the location of the third advertisement. If so, the first preset benefit will be allocated to the user. Otherwise, the first preset benefit will be prohibited from being allocated to the user.

[0116] The distance between the electronic device and the location of the third advertisement may be calculated. If the distance is less than a second distance threshold, it is determined that the user of the electronic device is located at the location of the second advertisement. The second distance threshold is less than the first distance threshold.

[0117] In an optional embodiment, when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to the user performing a preset operation on the received interactive interface (i.e., when the user is the audience of the secondary promotion of the first advertisement), the application may further include:

[0118] If it is detected that the user completes the task related to the second advertisement, the third prompt information is displayed, and the third prompt information encourages the user to perform the second preset task in the first application through the second preset benefit in the first application. As an example, the second preset benefit may include but is not limited to at least one of the following: unlocking part of the resources promoted in the first advertisement, giving membership for N days, free advertising for X days, obtaining M points, obtaining vouchers, etc. The second preset task may include but is not limited to any of the following: posting comments, barrage, buying membership, collecting likes in Moments, etc.

[0119] If the user performs the second preset task in the first application, the second preset benefit is allocated to the user.

[0120] In the case where the user is the audience of the secondary promotion of the first advertisement, after the user completes the task related to the second advertisement, the user can be motivated to perform the second preset task, thereby increasing the user's interaction with the first application, improving the user's understanding of the first application, and further increasing the user's active use of the first application.

[0121] In the embodiment of the present application, the rights and interests used to motivate users do not belong to the rights and interests that the users have already obtained.

[0122] In order to better understand the present application, a possible application scenario of the present application is described below.

[0123] Taking a video app as an example, suppose the owner of the video app purchased traditional advertising (for example, advertising on cinema screens, shopping mall screens, park billboards, bus stops, subway stations, etc.) to promote the video app.

[0124] Then, suppose that user U1 of electronic device A sees a promotional advertisement for the video app on a billboard at a bus stop, and the advertisement content shows “On Look at xxxx, complete the specified task to unlock VIP benefits" and a QR code. Among them, " " refers to the name of the video app, and "xxxx" refers to a popular drama resource in the video app. The QR code is used to guide users to open or download the video app. Figure 2 The figure shows an example of a style of a billboard provided in an embodiment of the present application.

[0125] After user U1 scans the QR code through electronic device A, an interactive interface can be displayed to prompt the user to download and open the video app. If user U1 clicks the "Download and Open" button in the interactive interface, then if the video app has been installed in electronic device A, the video app will be awakened. After opening, the video app can display advertisements (for example, YY game advertisements) and the first prompt information: Watching YY game advertisements for 30 seconds or downloading YY games or sharing YY game advertisements can get a 7-day gold membership. If user U1 watches the YY game advertisement for 30 seconds (that is, the YY game advertisement is played for 30 seconds), or downloads the YY game, or shares the YY game advertisement, the video app will allocate the rights of a 7-day gold membership to user U1. If user U1 is already a gold member of the video app, the rights of a 7-day gold membership can be extended for user U1.

[0126] After user U1 clicks the "Download and Open" button, if the video app has not been installed in electronic device A, the user will be guided to download and install the video app, and then wake up the video app. After opening, the video app will display a YY game advertisement and the first prompt information: Watching a YY game advertisement for 30 seconds or downloading a YY game or sharing a YY game advertisement can give you a 7-day gold membership. Since you are a new user, you can turn off the YY game advertisement. If user U1 triggers a turn-off instruction for the YY game advertisement before the YY game advertisement plays for 30 seconds, the YY game advertisement will be turned off, and the rights and interests of the 7-day gold membership will be prohibited to user U1, but the user can watch the VIP series xxxx, but cannot watch other VIP series in the video app; if user U1 watches the YY game advertisement for 30 seconds, or downloads the YY game, or shares the YY game advertisement, the user U1 will be assigned a 7-day gold membership, so that within 7 days, user U1 can watch both the VIP series xxxx and other VIP series in the video app.

[0127] Of course, as mentioned above, after the user watches a YY game advertisement for 30 seconds or downloads the YY game app or shares the YY game advertisement, the rights and interests allocated to user U1 may not be a 7-day gold membership, but other rights and interests, such as X days of free advertisements, or unlocking M episodes of the series xxxx every day for X consecutive days, or giving a voucher of X yuan (for purchases in the video app), etc.

[0128] Furthermore, user U1 can also share the interactive interface with user U2 after scanning the QR code. After user U2 views the URL link of the interactive interface through electronic device B, if user U2 clicks the URL link, electronic device B can display the interactive interface. If user U2 clicks the "Download and Open" button in the interactive interface, the video app can be woken up (the specific implementation method can refer to the process of waking up the video APP in the aforementioned electronic device A, which will not be repeated here).

[0129] In addition, electronic device B can also obtain the location information of electronic device B, and detect whether there is a traditional advertisement for promoting the video app near electronic device B according to the location information of electronic device B. If there is, after user U2 watches the YY game advertisement for 30 seconds, or downloads the YY game, or shares the YY game advertisement, a second prompt message is displayed, and the second prompt message prompts the user to arrive at a certain location near electronic device B (the location has a traditional advertisement for promoting the video app) to perform a first preset task (for example, open the video app and shake it), and can obtain specified additional rights (that is, on the basis of the rights obtained by watching the YY game advertisement or downloading the YY game, more rights are obtained), etc., such as free advertising for X days, etc. In this way, more users can be encouraged to see the traditional advertisement for promoting the video app.

[0130] Alternatively, after user U2 watches the YY game advertisement for 30 seconds, or downloads the YY game, or shares the YY game advertisement, a third prompt message is displayed, which prompts user U2 to perform the second preset task in the application to obtain the specified additional rights and interests. This can increase the user U2's active use of the video app and increase the daily activity of the video app. For example, the third prompt message prompts user U2 to comment on a specified episode and send a bullet screen, which can be free of ads for X days; or the third prompt message prompts user U2 to purchase a membership to be free of ads for X days; or the third prompt message prompts the user to share the photo of the first advertisement or the interactive interface after scanning the QR code (specifically, the URL link of the interactive interface) to the circle of friends to collect a certain number of likes to be free of ads for X days, etc. Of course, "free of ads for X days" is just an example here, and it can be other rights and interests in practice, such as unlocking VIP episodes, giving membership points, etc.

[0131] Corresponding to the method embodiment, the present application also provides an information display device. A structural schematic diagram of the information display device provided in the embodiment of the present application is as follows: Figure 3 As shown, it may include:

[0132] Acquisition module 301, display module 302 and allocation module 303;

[0133] The obtaining module 301 is used to obtain a wake-up instruction; the wake-up instruction is triggered by the electronic device installing the application program by scanning a QR code in a first advertisement, and the first advertisement is an advertisement for promoting the application program or resources in the application program;

[0134] The display module 302 is used to display a second advertisement and a first prompt information in response to the wake-up instruction; the second advertisement is an advertisement placed in the application; the first prompt information encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the application;

[0135] The allocation module 303 is used to allocate the designated benefit to the user if it is detected that the user completes the task.

[0136] The information display device provided by the embodiment of the present application, after the electronic device triggers the generation of a wake-up instruction for waking up the application by scanning the QR code in the first advertisement for promoting the application or the resources in the application, the application displays the second advertisement and the first prompt information in response to the wake-up instruction, the second advertisement is the advertisement placed in the application, and the first prompt information motivates the user of the electronic device to complete the task related to the second advertisement through the specified rights in the application, and if it is detected that the user completes the task related to the second advertisement, the user is allocated the above-mentioned specified rights. The present application motivates the user to wake up the application through the first advertisement, and the application uses its internal rights to motivate the user to perform the task related to the effect advertisement (i.e., the second advertisement) inside the application, and after the user performs the task related to the second advertisement, the user is allocated the rights inside the application. That is to say, based on the internal rights of the application, the present application links the promotion advertisement (i.e., the first advertisement) of the application with the effect advertisement (i.e., the second advertisement) inside the application, which not only realizes the display of the effect advertisement (i.e., the second advertisement), but also does not affect the user's experience of using the application, and realizes the purpose of increasing the number of advertisements that can be displayed by the application without negatively affecting the daily activity of the application.

[0137] Moreover, based on this application, the application's inactive users can be more active in using the application, thereby increasing the application's daily activity; based on this application, new users can be attracted to download the application, thereby increasing the number of application users. In other words, this application not only promotes the application or the resources in the application (it can attract new users and increase the activity of the application's inactive users), but also increases the number of advertisements that can be displayed by the application, thereby improving the application's advertising conversion effect.

[0138] In an optional embodiment, before displaying the second advertisement and the first prompt information, the display module 302 is further configured to:

[0139] Obtaining the active status information of the user;

[0140] If the active status information indicates that the user is an inactive user, the second advertisement and the first prompt information are displayed; otherwise, the second advertisement and the first prompt information are prohibited from being displayed.

[0141] In an optional embodiment, before displaying the second advertisement and the first prompt information, the display module 302 is further configured to:

[0142] Obtaining the active status information of the user;

[0143] The displaying of the second advertisement and the first prompt information includes:

[0144] Displaying the second advertisement and first prompt information corresponding to the active status information;

[0145] Wherein, if the active status information indicates that the user is an inactive user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the first designated benefit in the application; if the active status information indicates that the user is an active user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the second designated benefit in the application;

[0146] The second designated interest and the first designated interest are interests of different categories.

[0147] In an optional embodiment, before displaying the second advertisement and the first prompt information, the display module 302 is further configured to:

[0148] Determining whether the application is installed for the first time;

[0149] If the result of the determination is yes, then after the second advertisement starts to be displayed, if a closing instruction for the second advertisement is obtained, the display of the second advertisement and the first prompt information is terminated.

[0150] In an optional embodiment, the first advertisement is an advertisement delivered through a target medium; the target medium does not include an application;

[0151] The wake-up instruction is triggered by the electronic device scanning the QR code at the location of the first advertisement; or, the wake-up instruction is triggered by the electronic device scanning the QR code in the received picture of the first advertisement; or, the wake-up instruction is triggered by the electronic device after receiving an interactive interface sent by other electronic devices, in response to the user performing a preset operation on the interactive interface, and the interactive interface is obtained by scanning the QR code by the other electronic devices.

[0152] In an optional embodiment, when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the device further includes:

[0153] a determination module, configured to obtain the location information of the electronic device in response to the wake-up instruction; and determine, based on the location information of the electronic device, whether there is a third advertisement for promoting the application or a resource in the application near the location of the electronic device; and the content of the third advertisement is the same as the content of the first advertisement;

[0154] The display module 302 is further configured to: if the judgment result of the judgment module is yes, if it is detected that the user completes the task, display a second prompt message, wherein the second prompt message encourages the user to perform the first preset task at the location of the third advertisement through the first preset benefit in the application;

[0155] The allocation module 303 is further configured to allocate the first preset benefit to the user if the user performs the first preset task at the location of the third advertisement.

[0156] In an optional embodiment, when the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the display module 302 is further configured to:

[0157] If it is detected that the user completes the task, a third prompt message is displayed, and the third prompt message encourages the user to perform the second preset task in the application through the second preset benefit in the application;

[0158] The allocation module 303 is further configured to allocate the second preset benefit to the user if the user performs the second preset task in the application.

[0159] The present application also provides an electronic device in an embodiment. Figure 4 As shown, it shows a schematic diagram of the structure of an electronic device suitable for implementing the information display method in the embodiment of the present application. The electronic device in the embodiment of the present application is a portable electronic device. Figure 4 The electronic device shown is merely an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0160] like Figure 4 As shown, the electronic device may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 401, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 402 or a program loaded from a storage device 408 to a random access memory (RAM) 403. When the electronic device is powered on, various programs and data required for the operation of the electronic device are also stored in the RAM 403. The processing device 401, the ROM 402, and the RAM 403 are connected to each other via a bus 404. An input / output (I / O) interface 405 is also connected to the bus 404.

[0161] Typically, the following devices may be connected to the I / O interface 405: input devices 806 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; output devices 407 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; storage devices 408 including, for example, a memory card, a hard disk, etc.; and communication devices 409. The communication device 409 may allow the electronic device to communicate with other devices wirelessly or by wire to exchange data. Although Figure 4 An electronic device having various devices is shown, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0162] An embodiment of the present application also provides a computer program product including computer-readable instructions. When the computer-readable instructions are executed on an electronic device, the electronic device implements any one of the information display methods provided in the embodiments of the present application.

[0163] A computer-readable storage medium is also provided in an embodiment of the present application. The storage medium carries one or more computer programs. When the one or more computer programs are executed by an electronic device, the electronic device can implement any information display method provided in the embodiment of the present application.

[0164] It should be noted that the device embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed over multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. In addition, in the drawings of the device embodiments provided by the present application, the connection relationship between the modules indicates that there is a communication connection between them, which may be specifically implemented as one or more communication buses or signal lines.

[0165] It should be understood that in the embodiments of the present application, the various embodiments and features can be combined with each other to solve the aforementioned technical problems.

[0166] Through the description of the above implementation mode, the technicians in the field can clearly understand that the present application can be implemented by means of software plus necessary general hardware, and of course, it can also be implemented by special hardware including special integrated circuits, special CPUs, special memories, special components, etc. In general, all functions completed by computer programs can be easily implemented by corresponding hardware, and the specific hardware structure used to implement the same function can also be various, such as analog circuits, digital circuits or special circuits. However, for the present application, software program implementation is a better implementation mode in more cases. Based on such an understanding, the technical solution of the present application is essentially or the part that contributes to the technology can be embodied in the form of a software product, which is stored in a readable storage medium, such as a computer floppy disk, a U disk, a mobile hard disk, a ROM, a RAM, a disk or an optical disk, etc., including a number of instructions to enable a computer device (which can be a personal computer, a training device, or a network device, etc.) to execute the methods described in each embodiment of the present application.

[0167] In the above embodiments, all or part of the embodiments may be implemented by software, hardware, firmware, or any combination thereof. When implemented by software, all or part of the embodiments may be implemented in the form of a computer program product. Professionals and technicians may use different methods to implement the described functions for each specific solution, but such implementation should not be considered beyond the scope of this application.

[0168] The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, the process or function described in the embodiment of the present application is generated in whole or in part. The computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices. The computer instructions may be stored in a computer-readable storage medium, or transmitted from one computer-readable storage medium to another computer-readable storage medium. For example, the computer instructions may be transmitted from a website site, a computer, a training device, or a data center by wired (e.g., coaxial cable, optical fiber, digital subscriber line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) mode to another website site, computer, training device, or data center. The computer-readable storage medium may be any available medium that a computer can store or a data storage device such as a training device, a data center, etc. that includes one or more available media integrations. The available medium may be a magnetic medium, (e.g., a floppy disk, a hard disk, a tape), an optical medium (e.g., a DVD), or a semiconductor medium (e.g., a solid-state drive (SSD)), etc.

[0169] The various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments. The same or similar parts between the various embodiments can be referenced to each other.

[0170] The above description of the disclosed embodiments enables those skilled in the art to implement or use the present application. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application will not be limited to the embodiments shown herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An information display method, characterized in that: Applied to an application program, the method comprises: Obtaining a wake-up instruction; the wake-up instruction is triggered by the electronic device installing the application program by scanning a QR code in a first advertisement, and the first advertisement is an advertisement for promoting the application program or resources in the application program; In response to the wake-up instruction, display a second advertisement and a first prompt information; the second advertisement is an advertisement placed in the application; the first prompt information encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the application; If it is detected that the user completes the task, the designated benefit is allocated to the user.

2. The method according to claim 1, characterized in that Before displaying the second advertisement and the first prompt information, the method further includes: Obtaining the active status information of the user; If the active status information indicates that the user is an inactive user, the second advertisement and the first prompt information are displayed; otherwise, the second advertisement and the first prompt information are prohibited from being displayed.

3. The method according to claim 1, characterized in that: Before displaying the second advertisement and the first prompt information, the method further includes: Obtaining the active status information of the user; The displaying of the second advertisement and the first prompt information includes: Displaying the second advertisement and first prompt information corresponding to the active status information; Wherein, if the active status information indicates that the user is an inactive user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the first designated benefit in the application; if the active status information indicates that the user is an active user, the first prompt information incentivizes the user to complete the task related to the second advertisement through the second designated benefit in the application; The second designated interest and the first designated interest are interests of different categories.

4. The method according to claim 1, characterized in that Before displaying the second advertisement and the first prompt information, the method further includes: Determining whether the application is installed for the first time; If the result of the determination is yes, then after the second advertisement starts to be displayed, if a closing instruction for the second advertisement is obtained, the display of the second advertisement and the first prompt information is terminated.

5. The method according to claim 1, characterized in that The first advertisement is an advertisement delivered through a target medium; the target medium does not include an application; The wake-up instruction is triggered by the electronic device scanning the QR code at the location of the first advertisement; or, the wake-up instruction is triggered by the electronic device scanning the QR code in the received picture of the first advertisement; or, the wake-up instruction is triggered by the electronic device after receiving an interactive interface sent by other electronic devices, in response to the user performing a preset operation on the interactive interface, and the interactive interface is obtained by scanning the QR code by the other electronic devices.

6. The method according to claim 5, characterized in that In the case where the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the method further includes: In response to the wake-up instruction, obtaining location information of the electronic device; determining, based on the location information of the electronic device, whether there is a third advertisement for promoting the application or a resource in the application near the location of the electronic device; the content of the third advertisement is the same as the content of the first advertisement; If the judgment result is yes, if it is detected that the user completes the task, a second prompt message is displayed, and the second prompt message encourages the user to perform the first preset task at the location of the third advertisement through the first preset benefit in the application; If the user performs the first preset task at the location of the third advertisement, the first preset benefit is allocated to the user.

7. The method according to claim 5, characterized in that Also includes: In the case where the wake-up instruction is triggered by the electronic device receiving an interactive interface sent by another electronic device in response to a user performing a preset operation on the interactive interface, the method further includes: If it is detected that the user completes the task, a third prompt message is displayed, and the third prompt message encourages the user to perform the second preset task in the application through the second preset benefit in the application; If the user executes the second preset task in the application, the second preset benefit is allocated to the user.

8. An information display device, characterized in that: Applied to an application program, the device comprises: an acquisition module, configured to acquire a wake-up instruction; the wake-up instruction is triggered by the electronic device on which the application is installed by scanning a QR code in a first advertisement, wherein the first advertisement is an advertisement for promoting the application or resources in the application; a display module, configured to display a second advertisement and a first prompt message in response to the wake-up instruction; the second advertisement is an advertisement placed in the application; the first prompt message encourages the user of the electronic device to complete a task related to the second advertisement through a specified benefit in the application; The allocation module is used to allocate the specified benefits to the user if it is detected that the user completes the task.

9. A computer program product, characterized in that It includes computer-readable instructions, and when the computer-readable instructions are executed on an electronic device, the electronic device implements the information display method as described in any one of claims 1 to 7.

10. An electronic device, characterized in that: The electronic device comprises at least one processor and a memory connected to the processor, wherein: The memory is used to store computer programs; The processor is used to execute the computer program so that the electronic device can implement the information display method as described in any one of claims 1 to 7.

11. A computer storage medium, characterized in that: The storage medium carries one or more computer programs, and when the one or more computer programs are executed by an electronic device, the electronic device can implement the information display method as described in any one of claims 1 to 7.

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