Content recommendation method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention discloses a content recommendation method and device, electronic equipment and a storage medium, and is applied to the field of man-machine interaction. The method comprises the steps that first multimedia content is displayed on a first interface; and in response to an interaction operation for the first multimedia content, displaying a playing entry for playing recommended content on the first interface, the recommended content being obtained by recommendation according to the first multimedia content, and the recommended content comprising at least one multimedia content. By adopting the embodiment of the invention, when the user interacts with the first multimedia content, the user is interested in the multimedia content of the type, similar content is quickly recommended for the user on the current interface, and the user can browse the content without executing complicated operation, so that the complexity of an interaction mode is reduced, and interaction paths are reduced; meanwhile, the recommended content is recommended to the user based on the interaction operation of the user on the first multimedia content, so that the recommendation strategy is beneficial to recommending works which are more in line with user preferences to the user.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of human-computer interaction technology, and relate to but are not limited to a content recommendation method and device, an electronic device, and a storage medium. Background Art

[0002] With the development of multimedia information, users can browse multimedia contents such as video, audio, etc. on various types of application programs (eg, video applications, audio applications, social applications, etc.).

[0003] When a user browses multimedia content of interest on a video application and wants to browse more similar multimedia content as quickly as possible, the user needs to actively search for similar multimedia content or browse similar multimedia content by visiting the creator's homepage. These methods cannot directly and quickly recommend similar multimedia content to users, and the interactive path to access similar multimedia content is deep and cumbersome. Summary of the invention

[0004] In view of this, the embodiments of the present application provide a content recommendation method and device, an electronic device, and a storage medium, which can quickly recommend similar multimedia content to users, and users can browse similar multimedia content without having to perform complex operations, thereby reducing the complexity of the interaction method and reducing the interaction path.

[0005] The present application provides a content recommendation method, the method comprising:

[0006] Displaying first multimedia content on the first interface;

[0007] In response to an interactive operation on the first multimedia content, a playback entry for playing recommended content is displayed on the first interface, where the recommended content is obtained based on the recommendation of the first multimedia content, and the recommended content includes at least one multimedia content.

[0008] Compared with the prior art that requires users to actively search for similar multimedia content, or to enter the creator's homepage to browse similar multimedia content, the above technical solution has problems such as too deep interaction paths and cumbersome interaction methods. In the technical solution of the present application, when a user interacts with the first multimedia content, it indicates that the user is interested in this type of multimedia content, and the playback entrance of the recommended content is directly displayed on the current interface. This method can quickly recommend similar multimedia content to the user, and the user does not need to perform complex operations to browse similar multimedia content, which reduces the complexity of the interaction method and reduces the interaction path; in addition, since the playback entrance of the recommended content is directly displayed in the current interface, the waiting time for the user to browse similar multimedia content can be reduced, and the user experience is improved; at the same time, since the recommended content is based on the user's interactive operation on the first multimedia content, it is judged that the user is interested in this type of multimedia content, and thus recommended to the user. This recommendation strategy is triggered based on user interactive behavior, which helps to recommend works that are more in line with the user's preferences.

[0009] In some embodiments, the interactive operation includes at least one of the following: a recommendation operation, a like operation, a favorite operation, a share operation, a comment operation, and a reply operation.

[0010] In the above technical scheme, different interactive operations can reflect the user's interest in the currently played multimedia content. This scheme can quickly determine the user's interest in the currently played multimedia content through different interactive methods such as recommendation, like, collection, sharing, comment and reply between the user and the multimedia content, so as to quickly recommend similar multimedia content to the user.

[0011] In some embodiments, the first multimedia content is multimedia content that is not recommended by a friend.

[0012] In the above technical solution, as long as the user interacts with any multimedia content, it can be determined that the user is interested in this type of multimedia content, and similar multimedia content can be recommended to the user based on the multimedia content. Under this recommendation method, since it is arbitrary multimedia content, the recommendation scope can be expanded to recommend more similar multimedia content created by other creators to the user, thereby enriching the user's experience when browsing similar multimedia content.

[0013] In some embodiments, the first multimedia content is multimedia content recommended by a target friend, and the recommended content is multimedia content recommended by at least one friend and related to the first multimedia content, and the at least one friend includes the target friend.

[0014] In the above technical solution, usually, friends are the multimedia content that users are interested in and follow. Therefore, when a user interacts with multimedia content recommended by a target friend, it means that the user may be interested in the multimedia content recommended by his or her friend, so the recommendation scope is narrowed to his or her circle of friends, and similar multimedia content recommended by friends is recommended to the user. In this recommendation method, the content that users are interested in is further focused on the content recommended by friends, which helps to recommend works that are more in line with the user's preferences.

[0015] In some embodiments, the first interface further displays a first recommendation mark, and the first recommendation mark is used to indicate that the first multimedia content is recommended by the target friend.

[0016] In the above technical solution, when a user browses multimedia content recommended by a target friend, a recommendation mark indicating that the multimedia content has been recommended by the target friend will be displayed on the playback interface of the multimedia content. The recommendation mark can help the user understand which friend of his / her has recommended the multimedia content, making it easier for the user to understand the information that the multimedia content has been recommended.

[0017] In some embodiments, after displaying a playback entry for playing the recommended content on the first interface in response to the interactive operation on the first multimedia content, the method further includes:

[0018] In response to the operation on the play entry, the second multimedia content is played on the second interface, where the second multimedia content is one of the recommended contents.

[0019] In the above technical solution, the user can perform corresponding operations on the playback entrance of the recommended content to play the multimedia content in the recommended content. This operation method is simple and convenient, reduces the complexity of user operations, facilitates users to play the recommended content, and can help users quickly browse similar multimedia content.

[0020] In some embodiments, the play entry is a quick interaction button, a bottom pass bar, or a cover card.

[0021] In the above technical solution, the playback entrance is set in different forms, which improves the aesthetics of the playback entrance design.

[0022] In some embodiments, the play entrance is the quick interaction button or the bottom pass bar, and in response to the operation on the play entrance, playing the second multimedia content on the second interface includes:

[0023] In response to a click operation on the quick interaction button or the bottom pass bar, the second multimedia content is played on the second interface.

[0024] In the above technical solution, when the playback entrance is a quick interaction button or a bottom bar, the user only needs to click the quick interaction button or the bottom bar to directly play the recommended multimedia content. This interactive method is simple and convenient. The user does not need to perform complex operations to directly watch similar multimedia content, thereby improving the user experience of watching recommended content.

[0025] In some embodiments, the play entry is the cover card, the cover card includes a viewing control, and in response to an operation on the play entry, playing the second multimedia content on the second interface includes:

[0026] In response to a click operation on the viewing control, the second multimedia content is played on the second interface.

[0027] In the above technical solution, when the playback entrance is a mask card, the user only needs to click the viewing control in the mask card to directly play the recommended multimedia content. This interactive method is simple and convenient. The user does not need to perform complex operations to directly watch similar multimedia content, thereby improving the user experience of watching recommended content.

[0028] In some embodiments, the first multimedia content is multimedia content that is not recommended by friends, and the mask card further includes a work display area, and the work display area includes at least part of the multimedia content of the recommended content.

[0029] In the above technical solution, when the playback entrance is a mask card, through the work display area set in the mask card, the user can pre-learn about the recommended multimedia content in the work display area, so that the user can learn about the recommended content in a timely manner; if the user is not interested in the recommended content, the user can choose not to continue the operation of viewing the recommended multimedia content, which helps the user to judge whether he is interested in the recommended content, thereby saving unnecessary time for the user and improving the user experience of viewing the recommended content.

[0030] In some embodiments, the method further comprises:

[0031] In response to a sliding operation on the work display area, various multimedia contents are displayed in the work display area.

[0032] In the above technical solution, the user can perform a sliding operation on the work display area to browse each recommended multimedia content, which is convenient for the user to know each multimedia content in the recommended content in advance. This sliding operation method is simple, convenient and easy for users to operate.

[0033] In some embodiments, the sliding operation is an operation of sliding along a first direction, where the first direction is an arrangement direction of the various multimedia contents in the work display area.

[0034] In the above technical solution, the direction in which the user performs a sliding operation on the work display area is set as the arrangement direction of the multimedia content. This method is set based on the user's regular operating habits. When the multimedia content that can be intuitively displayed in the work display area is not all multimedia content, even if the user is not prompted, the user can still know what operation can be performed to view the various multimedia contents in the work display area.

[0035] In some embodiments, in response to the operation on the play entry, playing the second multimedia content on the second interface includes:

[0036] In response to an operation of selecting the second multimedia content in the work display area, and in response to a click operation on the viewing control, the second multimedia content is played on the second interface.

[0037] In the above technical solution, the user can pre-select a multimedia content of interest in the work display area, and click the view control in the mask card to browse the selected multimedia content. This method makes it easy for the user to directly select the multimedia content that he or she is most interested in from the recommended content for priority playback, thereby improving the user experience when viewing the recommended content, and enriching the interaction method when the playback entrance is a mask card.

[0038] In some embodiments, the first multimedia content is multimedia content recommended by a target friend, and the mask card further includes a text area, wherein the text area includes the number of the recommended content and the number of friends who recommended the recommended content.

[0039] In the above technical solution, when similar multimedia content recommended by friends is recommended to the user, the number of user recommended content, recommended friends and other related information can also be displayed on the mask card.

[0040] In some embodiments, the second interface displays a recommendation control, and after playing the second multimedia content on the second interface in response to the operation on the play entry, the method further includes:

[0041] In response to a click operation on the recommendation control, a second recommendation identifier is displayed on the second interface, where the second recommendation identifier is used to identify that the second multimedia content is recommended by the current user.

[0042] In the above technical solution, when multimedia content in the recommended content is played, a recommendation control can also be displayed on the interface, which is a setting method of the quick recommendation function. Different from the conventional recommendation method (the conventional recommendation method is that the user long presses the like control, and there is no recommendation control on the interface), the recommendation control can prompt the user to recommend the multimedia content, and when the user does not know how to recommend, the method of setting the recommendation control can help the user quickly understand the interactive method of recommending multimedia content.

[0043] In some embodiments, the first interface is an interface under a target tag, and the second interface displays a return control, and the return control is used to trigger switching from the second interface back to the first interface.

[0044] In the above technical solution, the first interface is an interface for playing the first multimedia content, and the second interface is an interface for playing the recommended second multimedia content. The second interface displays a return control to indicate that the return control can be used to switch back to the first interface, that is, the second interface is a secondary recommendation in-flow interface of the first interface. The advantage of this setting is that when the recommended content is played on the secondary interface, it will not affect the content displayed on the first interface, ensuring that the first interface and the second interface do not affect each other in display.

[0045] In some embodiments, the target tag is a selected tag.

[0046] This embodiment of the present application provides another content recommendation method, the method comprising:

[0047] Displaying a first interface, where the first interface is a user homepage of a target user, and the first interface includes a recommendation tag;

[0048] In response to a click operation on the recommendation tag, a recommended work display area is displayed on the first interface, the recommended work display area includes a play entry for playing recommended content, and the recommended content includes at least one multimedia content; wherein,

[0049] In the case where the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content; or,

[0050] In a case where no historically recommended multimedia content is displayed in the recommended work display area, the recommended content is related to the multimedia content recommended by the target user's friends.

[0051] In the above technical solution, when entering the user homepage of the target user, multimedia content can be recommended to the user in the recommended work display area by clicking on the recommendation tag. When there is historically recommended multimedia content in the recommended work display area, content related to the historically recommended multimedia content can be recommended to the user. This method can still recommend more similar multimedia content to the user even when there is historically recommended multimedia content on the homepage; when there is no historically recommended multimedia content in the recommended work display area, multimedia content recommended by friends can also be recommended to the user. This method can still recommend other multimedia content to the user even when there is no historically recommended multimedia content on the homepage. In addition, the above method does not require the user to exit the current homepage, and the recommended content can still be viewed even when there is no recommended content on the homepage, which reduces the complexity of the interactive method of browsing recommended content when entering the user's homepage and reduces the interactive path; in addition, since the user only needs to click on the recommendation tag to display the playback entrance of the recommended content, this method conforms to the user's regular operating habits, and the playback entrance of the recommended content can be entered under the recommendation tag, which improves the user experience.

[0052] In some embodiments, when the recommended work display area does not display any multimedia content recommended in the past,

[0053] The target user is a user currently logging into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user; or,

[0054] The target user is a target friend of a user currently logging into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user other than the target friend.

[0055] In the above technical solution, when the target user is the user who currently logs into the application, and there is no recommended content, it is difficult to accurately determine the type of user interest, and usually, friends are the ones that users are interested in and pay attention to in multimedia content published or recommended by them. Therefore, multimedia content recommended by friends can be recommended to users, which helps to recommend works that are relatively in line with the user's preferences when it is impossible to determine what type of content the user is interested in. When the target user is the target friend of the user who currently logs into the application, and there is no recommended content, it is difficult to accurately determine the type of user interest. Therefore, multimedia content recommended by other friends can be recommended to users, which helps to recommend works that are relatively in line with the user's preferences when it is impossible to determine what type of content the user is interested in.

[0056] In some embodiments, after displaying the recommended work display area on the first interface in response to the click operation on the recommended tag, the method further includes:

[0057] In response to a click operation on the play entry, a multimedia content in the recommended content is played on the second interface.

[0058] In the above technical solution, the user can click on the playback entrance of the recommended content to play the multimedia content in the recommended content. This operation method is simple and convenient, reduces the complexity of user operations, facilitates users to play the recommended content, and can help users quickly browse the recommended multimedia content.

[0059] An embodiment of the present application provides a content recommendation device, including:

[0060] A first display module, used for displaying first multimedia content on a first interface;

[0061] The second display module is used to display a playback entry for playing recommended content on the first interface in response to an interactive operation on the first multimedia content, where the recommended content is obtained based on the recommendation of the first multimedia content and includes at least one multimedia content.

[0062] Another content recommendation device provided in an embodiment of the present application includes:

[0063] A third display module, used to display a first interface, where the first interface is a user homepage of a target user, and the first interface includes a recommendation tag;

[0064] a fourth display module, for displaying a recommended work display area on the first interface in response to a click operation on the recommended tag, wherein the recommended work display area includes a play entry for playing recommended content, and the recommended content includes at least one multimedia content; wherein

[0065] In the case where the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content; or,

[0066] In a case where no historically recommended multimedia content is displayed in the recommended work display area, the recommended content is related to the multimedia content recommended by the target user's friends.

[0067] An electronic device provided in an embodiment of the present application includes a memory and a processor, wherein the memory stores a computer program that can be run on the processor, and when the processor executes the program, the method described in the embodiment of the present application is implemented.

[0068] The computer-readable storage medium provided in the embodiment of the present application stores a computer program thereon, and when the computer program is executed by a processor, the method described in the embodiment of the present application is implemented.

[0069] The computer program product provided in the embodiments of the present application includes a computer program, and when the computer program is executed by a processor, the method described in the embodiments of the present application is implemented. BRIEF DESCRIPTION OF THE DRAWINGS

[0070] The drawings herein are incorporated into the specification and constitute a part of the specification. These drawings illustrate embodiments consistent with the present application and are used together with the specification to illustrate the technical solution of the present application.

[0071] Figure 1 It is a schematic diagram of an application scenario disclosed in an embodiment of the present application;

[0072] Figure 2 It is a flowchart of a content recommendation method disclosed in an embodiment of the present application;

[0073] Figure 3 is a schematic diagram of a first interface disclosed in an embodiment of the present application;

[0074] Figure 4A is a schematic diagram of a playback entrance for playing recommended content disclosed in an embodiment of the present application;

[0075] Figure 4B is a schematic diagram of another playback entrance for playing recommended content disclosed in an embodiment of the present application;

[0076] Figure 5A This is a schematic diagram of playing recommended content by clicking a quick interaction button disclosed in an embodiment of the present application;

[0077] Figure 5B This is a schematic diagram of playing recommended content by clicking on the bottom bar disclosed in an embodiment of the present application;

[0078] Figure 5C This is a schematic diagram of playing recommended content by clicking on a mask card disclosed in an embodiment of the present application;

[0079] Figure 5D This is another schematic diagram of playing recommended content by clicking on a mask card disclosed in an embodiment of the present application;

[0080] Figure 6 This is a schematic diagram of a quick recommendation of recommended content disclosed in an embodiment of the present application;

[0081] Figure 7 It is a flowchart of another content recommendation method disclosed in an embodiment of the present application;

[0082] Figure 8 is a schematic diagram of another first interface disclosed in an embodiment of the present application;

[0083] Fig. 9AIt is a schematic diagram of a playback entrance for playing recommended content on a user's homepage disclosed in an embodiment of the present application;

[0084] Fig. 9B It is a schematic diagram of another playback entrance for playing recommended content on a user's homepage disclosed in an embodiment of the present application;

[0085] Fig. 10A It is a schematic diagram of clicking a play entry to play recommended content when there is no recommended work on the homepage corresponding to the login account disclosed in the embodiment of the present application;

[0086] Fig. 10B It is a schematic diagram of clicking a play entry to play recommended content when there is no recommended work on the homepage of a target friend disclosed in an embodiment of the present application;

[0087] Fig. 10C This is a schematic diagram of clicking a play entry to play recommended content when there is a recommended work on the homepage of a target friend disclosed in an embodiment of the present application;

[0088] Fig.11 is a structural diagram of a content recommendation device disclosed in an embodiment of the present application;

[0089] Fig.12 is a structural diagram of another content recommendation device disclosed in an embodiment of the present application;

[0090] Fig.13 It is a structural schematic diagram of an electronic device disclosed in an embodiment of the present application. DETAILED DESCRIPTION

[0091] In order to make the purpose, technical scheme and advantages of the embodiments of the present application clearer, the specific technical scheme of the present application will be further described in detail below in conjunction with the drawings in the embodiments of the present application. The following embodiments are used to illustrate the present application, but are not used to limit the scope of the present application.

[0092] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of this application and are not intended to limit this application.

[0093] In the following description, reference is made to “some embodiments”, which describe a subset of all possible embodiments, but it will be understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0094] It should be pointed out that the terms "first\second\third" involved in the embodiments of the present application are used to distinguish similar or different objects, and do not represent a specific ordering of the objects. It can be understood that "first\second\third" can be interchanged in a specific order or sequence where permitted, so that the embodiments of the present application described here can be implemented in an order other than that illustrated or described here.

[0095] The following is an introduction to the scenarios and some concepts involved in the embodiments of the present application.

[0096] In order to more clearly introduce the content recommendation method disclosed in the embodiment of the present application, the application scenarios applicable to the method are first introduced. Optionally, the method can be applied to electronic devices, including but not limited to: portable electronic devices such as mobile phones and tablets, wearable devices such as smart watches and smart bracelets, desktop devices such as desktop computers and televisions, and in-vehicle terminals and other devices, which are not limited here. For example, please refer to Figure 1 , Figure 1 is a schematic diagram of an application scenario disclosed in an embodiment of the present application. Optionally, the method can be applied to the process in which the user 110 uses the electronic device 120. It should be noted that: Figure 1 The illustration using a "mobile phone" as an example is merely an optional implementation and should not constitute a limitation on the embodiments of the present application.

[0097] The content recommendation method disclosed in the embodiment of the present application can be specifically applied to the process of an electronic device running a target application to play multimedia content. Optionally, the target application may include various video applications, audio and video applications, shopping applications, or social applications, etc., which are not limited here.

[0098] The multimedia content may be a video type work, a picture type work, an audio type work, a work combining video type and picture type, a work combining audio type and picture type, a work combining video type and audio type, a work combining video type, picture type and audio type, etc. It should be noted that the types of multimedia content are not specifically limited in the embodiments of the present application.

[0099] When a user browses multimedia content of interest on a video application, he or she can express his or her interest in the multimedia content being played by liking, commenting, recommending, and collecting the content. In this scenario, if the video application wants to recommend multimedia content that matches the user's interests, the recommendation can be made based on the multimedia content that the user is interested in.

[0100] However, when users want to browse more multimedia content similar to the content they are interested in as quickly as possible, existing applications cannot recommend multimedia content that users are interested in in a timely manner, and users are required to actively search for multimedia content that they are interested in in the application, or visit the creator's homepage to browse similar multimedia content.

[0101] For example, when a user is interested in a cartoon with a certain element, the user can only enter a keyword with the element in the search box to browse similar multimedia content. Alternatively, the user can enter the homepage of the creator who published this type of cartoon and browse similar multimedia content on the creator's homepage. Both methods require the user to browse similar multimedia content through complex operations, and both methods are unable to directly and quickly recommend similar multimedia content to the user. In addition, the interactive path for accessing similar multimedia content is deep and the interactive method is cumbersome.

[0102] In addition, if the user does not want to obtain similar multimedia content through complex operations, the recommendation logic of existing applications is to determine that the user is interested in such multimedia content when it detects that the number of users browsing such multimedia content and the completion rate meet specific recommendation conditions, and then recommend similar multimedia content to the user. However, when the user expresses interest in the currently playing multimedia content through operations such as liking, commenting, recommending, and collecting cartoons with certain elements, this recommendation method cannot quickly recommend similar multimedia content to the user at the moment. The user needs to browse multiple similar multimedia contents before similar types of multimedia content will be recommended to the user. Therefore, this recommendation method requires the user to wait for a certain period of time, which reduces the user experience.

[0103] In view of this, the embodiments of the present application provide a content recommendation method and device, an electronic device, and a storage medium. When a user interacts with a first multimedia content, it indicates that the user is interested in this type of multimedia content, and the playback entrance of the recommended content is directly displayed on the current interface. This method can quickly recommend similar multimedia content to the user, and the user does not need to perform complex operations to browse similar multimedia content, which reduces the complexity of the interaction method and reduces the interaction path; in addition, since the playback entrance of the recommended content is directly displayed in the current interface, the waiting time for the user to browse similar multimedia content can be reduced, and the user experience is improved; at the same time, since the recommended content is based on the user's interactive operation on the first multimedia content, it is judged that the user is interested in this type of multimedia content, and thus recommended to the user. This recommendation strategy is triggered based on user interactive behavior, which helps to recommend works that are more in line with the user's preferences.

[0104] In order to make the purpose and technical solution of the present application clearer and more intuitive, a content recommendation method disclosed in the present application is described in detail below with reference to the accompanying drawings.

[0105] See also Figure 2 , Figure 2 is a flow chart of a content recommendation method disclosed in an embodiment of the present application. Figure 2 The method shown may include the following steps:

[0106] Step 210: Display first multimedia content on a first interface.

[0107] The interface in the embodiments of the present application may also be referred to as a user interface (UI), which is a medium interface for interaction and information exchange between an application or operating system and a user, and which implements conversion between the internal form of information and a form acceptable to the user.

[0108] The labels, controls, etc. in the embodiments of the present application are also called widgets, which are basic elements of the user interface. Typical controls include toolbars, menu bars, text boxes, buttons, scroll bars, pictures, and text. Among them, controls can include icons, buttons, menus, tabs, text boxes, dialog boxes, status bars, navigation bars, widgets, and other visual interface elements.

[0109] In the embodiment of the present application, the first interface refers to the interface for playing the first multimedia content in the target application, that is, the first multimedia content is played through the target application. Then, before the first multimedia content is displayed on the first interface, the current user needs to log in to the target application through the corresponding login account. After logging in through the login account on the target application of the electronic device, the first multimedia content, such as videos, pictures and other multimedia content, can be played on the first interface of the target application. It can be understood that the first interface is the interface after the login account corresponding to the current user logs in to the target application.

[0110] In the embodiment of the present application, the first interface displays at least one label, and each label is used to trigger the first interface to display different content. As an example, see Figure 3 , Figure 3 is a schematic diagram of a first interface disclosed in an embodiment of the present application. After the current user logs in to the target application through the corresponding login account, the target application displays Figure 3 The first interface 310 shown in (a) includes multiple tags ("Home" tag, "Featured" tag, "Message" tag and "Me" tag). The current user can display different contents in the first interface by clicking different tags in the first interface.

[0111] It should be noted that the labels of the first interface include but are not limited to Figure 3 In the example, there are "Home" label, "Featured" label, "Message" label and "Me" label, etc. Other types of labels can also be displayed in the first interface. Figure 3 The number and type of tags shown in the figure should not be construed as limiting the embodiments of the present application.

[0112] It should also be noted that the present application does not limit the position of the at least one label included in the first interface in the first interface. Figure 3 The “Home” tab, “Featured” tab, “Message” tab, and “Me” tab shown may be set in the bottom area of ​​the first interface.

[0113] In some implementations, the first interface is an interface under a target tag, and at least one tag includes the target tag. Then, in an embodiment of the present application, displaying the first multimedia content on the first interface includes: displaying the first multimedia content on the interface under the target tag.

[0114] Optionally, the target tag is a selected tag. Then, in the embodiment of the present application, displaying the first multimedia content on the interface under the target tag includes: displaying the first multimedia content on the interface under the selected tag.

[0115] As an example, see Figure 3 ,like Figure 3 The first interface 310 shown in (a) includes a selection tag 312, such as Figure 3 The first interface 320 shown in (b) includes a selection tag 322. For example, in Figure 3 In (a), after the current user clicks the selected tag 312, the first interface 310 is the interface under the selected tag 312, and the first multimedia content 311 is displayed in the first interface 310; Figure 3 In (b), after the current user clicks on the selected tag 322, the first interface 320 is the interface under the selected tag 322, and the first multimedia content 321 will be displayed in the first interface 320.

[0116] In some implementations, the type of the first multimedia content displayed on the first interface may include the following two types:

[0117] The first type: the first multimedia content displayed on the first interface is multimedia content that has not been recommended by friends. In this implementation, as long as the user interacts with any multimedia content, it can be determined that the user is interested in this type of multimedia content, and similar multimedia content can be recommended to the user based on the multimedia content. In this recommendation method, since it is arbitrary multimedia content, the recommendation scope can be expanded, and more similar multimedia content created by other creators can be recommended to the user, enriching the user's experience when browsing similar multimedia content.

[0118] As an example, see Figure 3 In the first interface 310 under the Featured tag shown in (a), the first multimedia content 311 displayed in the first interface 310 is multimedia content created by Xiao Zhang, and the first multimedia content 311 is not recommended by friends.

[0119] The second type: the first multimedia content displayed on the first interface is multimedia content recommended by the target friend. Optionally, the first interface also displays a first recommendation mark, which is used to indicate that the first multimedia content is recommended by the target friend. In this embodiment, when the user browses the multimedia content recommended by the target friend, the playback interface of the multimedia content will display a recommendation mark recommended by the target friend. The recommendation mark can help the user understand which friend of the user recommended the multimedia content, so that the user can understand the information that the multimedia content is recommended.

[0120] It should be understood that in the embodiment of the present application, the login account corresponding to the current user also includes at least one friend, so the at least one friend of the login account corresponding to the current user includes the target friend.

[0121] As an example, see Figure 3 In the first interface 320 under the Featured tab shown in (b), the first multimedia content 321 displayed in the first interface 320 is the multimedia content created by Xiao Zhang. At the same time, the first interface 320 also displays a recommendation mark 323, that is, the first multimedia content 321 has been recommended by the target friend "Xiao Li" of the login account corresponding to the current user.

[0122] It should be understood that when the current user is watching the first multimedia content on the first interface under the selected tag, if a certain first multimedia content has been recommended by at least one friend corresponding to the logged-in account, when the first multimedia content is displayed on the first interface, a recommendation mark indicating that the first multimedia content has been recommended by a friend will also be displayed on the first interface. The recommendation mark can indicate that the multimedia content has been recommended and by which friend.

[0123] Step 220: In response to the interactive operation on the first multimedia content, a playback entry for playing recommended content is displayed on the first interface, where the recommended content is obtained based on the recommendation of the first multimedia content, and the recommended content includes at least one multimedia content.

[0124] In an embodiment of the present application, the first interface further includes at least one control, each control being used to trigger an interactive operation on the first multimedia content.

[0125] In some implementations, the interactive operation for the first multimedia content includes at least one of the following: a recommendation operation, a like operation, a favorite operation, a share operation, a comment operation, and a reply operation. In this implementation, different interactive operations can reflect the user's interest in the currently played multimedia content. This solution can quickly determine that the user is interested in the currently played multimedia content through different interactive methods such as recommendation, like, favorite, share, comment, and reply between the user and the multimedia content, so as to quickly recommend similar multimedia content to the user.

[0126] As an example, in the case where the first multimedia content displayed on the first interface is multimedia content that is not recommended by friends. Figure 3 In the first interface 310 shown in (a), multiple controls are displayed in the first interface 310, including: a like control 313, a comment control, a favorite control, and a share control. For example, when the current user is interested in the first multimedia content 311 that has not been recommended by friends and wants to recommend the multimedia content, the recommendation operation can be completed by long pressing the like control 313; for example, when the current user is interested in the first multimedia content 311 and wants to like the multimedia content, the like operation can be completed by clicking the like control 313; for example, when the current user is interested in the first multimedia content 311 and wants to comment on the multimedia content, the comment can be completed by clicking the comment control.

[0127] As another example, in the case where the first multimedia content displayed on the first interface is multimedia content recommended by the target friend. Figure 3 In the first interface 320 shown in (b), multiple controls are displayed in the first interface 320, including: a like control 324, a comment control, a favorite control, and a share control. For example, when the current user is interested in the first multimedia content 321 recommended by the target friend "Xiao Li" and wants to recommend the multimedia content, the recommendation operation can be completed by long pressing the like control 324; for example, when the current user is interested in the first multimedia content 321 and wants to like the multimedia content, the like operation can be completed by clicking the like control 324; for example, when the current user is interested in the first multimedia content 321 and wants to comment on the multimedia content, the comment can be completed by clicking the comment control.

[0128] It should be noted that the interactive operation for the first multimedia content in the present application may also be any other operation that reflects the user's interest in the first multimedia content. For example, when the current user repeatedly watches the first multimedia content, it indicates that the current user is also interested in the first multimedia content, and a playback entrance for playing the recommended content may also be displayed on the first interface; when the current user adjusts the playback progress and repeatedly watches a certain playback segment of the first multimedia content, it indicates that the current user is also interested in the first multimedia content, and a playback entrance for playing the recommended content may be displayed on the first interface. The present application does not limit this.

[0129] It should be noted that other types of controls can also be displayed in the first interface, including a music turntable, display of playback progress, loop playback, adjustment of playback speed, pause playback, restart playback, timed playback, playlists, and frequently listened lists (shown in the figure as My Frequently Listened), etc., which are not limited here.

[0130] It should also be noted that the present application does not limit the position of at least one control included in the first interface in the first interface. Figure 3 The like control, comment control, favorite control, and share control shown can be set in the right area of ​​the first interface.

[0131] In some embodiments, when the interactive operation is a recommendation operation, in response to the interactive operation on the first multimedia content, a playback entrance for playing the recommended content is displayed on the first interface, including: in response to the recommendation operation on the first multimedia content, a playback entrance for playing the recommended content and a third recommendation identifier are displayed on the first interface, and the third recommendation identifier is used to identify that the first multimedia content is recommended by the current user.

[0132] As an example, in the case where the first multimedia content displayed on the first interface is multimedia content that has not been recommended by friends. Figure 4A In (a) and (b), assuming that the nickname of the current user's login account is Xiao Ming, after the current user performs a recommendation operation on the first multimedia content 311, the first interface 310 will display a recommendation mark 414 "Xiao Ming recommends", and the color and shape of the like control 313 will change (compared to Figure 3 The like control 313 in (a)).

[0133] As another example, in the case where the first multimedia content displayed on the first interface is multimedia content recommended by the target friend. Figure 4BIn (a) and (b), since the first multimedia content 321 has been recommended by the friend "Xiao Li" of the login account corresponding to the current user, assuming that the nickname of the login account of the current user is Xiao Ming, after the current user performs the recommendation operation on the first multimedia content 321, the recommendation mark 323 on the first interface 320 will be added with "Xiao Ming Recommended", and the color and shape of the like control 324 will change (compared to Figure 3 The like control 324 in (b)).

[0134] In an embodiment of the present application, after the current user performs an interactive operation on the first multimedia content, it indicates that the current user is interested in the first multimedia content. Then, multimedia content similar to the first multimedia content can be recommended to the current user. Therefore, a playback entrance for displaying the recommended content on the first interface is set, and the playback entrance is used to trigger the playback of the recommended content.

[0135] In some embodiments, the playback entrance for playing recommended content displayed on the first interface is a quick interaction button, a bottom bar, or a cover card. The quick interaction button, the bottom bar, and the cover card are located at different positions on the first interface. In this embodiment, in order to enrich the diversity of the user's interaction with the first interface, different forms of playback entrances can be displayed on the first interface according to the different types of the first multimedia content displayed on the first interface, and the playback entrances can be set to different forms, thereby improving the aesthetics of the playback entrance design. It should be understood that different forms of playback entrances can be set on the first interface, enriching the diversity of the current user's interaction with the first interface.

[0136] It should be noted that the first interface includes a text area, the content in the text area is information related to the first multimedia content, the quick interaction button is located below the text area, and the width of the quick interaction button in a preset direction is less than the width of the first interface, and the preset direction is the horizontal direction of the first interface. The bottom cleaning bar is located below the text area, and the width of the bottom cleaning bar in the preset direction is equal to the width of the first interface. The mask card covers the text area at the position of the first interface.

[0137] It should be noted that the quick interaction button, bottom bar and cover card are different forms of play entrances. These three play entrances are elements in user interface design, and they have some differences in function and design:

[0138] Quick interaction buttons and bottom bars are small, self-contained containers used to display simple information and / or perform simple actions. Quick interaction buttons and bottom bars are relatively small in size, usually used to display concise information, and the layout is usually simple, usually containing only text elements and no other interactive elements. They are often used to quickly browse or display summary information.

[0139] A mask card is a relatively large container compared to quick interaction buttons and bottom bars, used to organize and display relatively more information and / or controls. Mask cards can contain complex layouts, such as text, images, lists, etc., as well as interactive elements, such as buttons, switches, sliders, etc. Users can perform relatively complex operations on mask cards, and are often used to view detailed information that requires users to perform certain operations.

[0140] As an example, in the case where the first multimedia content displayed on the first interface is multimedia content that has not been recommended by friends. Figure 4A , Figure 4A Schematic diagram of a playback entry for playing recommended content disclosed in an embodiment of the present application. Figure 4A The first interface 310 shown in (a) to (c) in FIG. 1 shows different types of playback entrances, wherein: Figure 4A The play entry shown in (a) is a quick interaction button 411. Figure 4A The playback entrance shown in (b) is the bottom cleaning bar 412, Figure 4A The playback entry shown in (c) is the mask card 413.

[0141] As another example, in the case where the first multimedia content displayed on the first interface is multimedia content recommended by the target friend. Figure 4B , Figure 4B Schematic diagram of another playback entry for playing recommended content disclosed in an embodiment of the present application. Figure 4B The first interface 320 shown in (a) to (c) in FIG. 1 shows different types of playback entrances, wherein: Figure 4B The play entry shown in (a) is a quick interaction button 421. Figure 4B The playback entrance shown in (b) is the bottom cleaning bar 422, Figure 4B The playback entrance shown in (c) is the mask card 423.

[0142] In some implementations, the cover card includes a viewing control that is used to trigger the playback of multimedia content in the recommended content.

[0143] Optionally, when the first multimedia content is multimedia content that has not been recommended by a friend, the mask card further includes a work display area, and the work display area includes at least part of the multimedia content of the recommended content. In this embodiment, when the playback entrance is a mask card, through the work display area set in the mask card, the user can learn about the recommended multimedia content in advance in the work display area, which is convenient for the user to learn about the recommended content in a timely manner; if the user is not interested in the recommended content, the user can choose not to continue to perform the operation of viewing the recommended multimedia content, which helps the user determine whether he is interested in the recommended content, thereby saving the user unnecessary time and improving the user's experience of viewing the recommended content.

[0144] As an example, see Figure 4A In (c), the cover card 413 displays a viewing control 4131, a work display area 4132, and other controls (not interested control, swipe up to continue watching the video, etc.). Since the size of the work display area 4132 is limited, part of the multimedia content in the recommended content is displayed in the work display area 4132.

[0145] Optionally, when the first multimedia content is multimedia content recommended by the target friend, the mask card also includes a text area, and the text area includes the number of recommended content and the number of friends who recommended the recommended content. In this implementation, when similar multimedia content recommended by friends is recommended to the user, the number of similar multimedia content recommended by the user's friends and how many friends recommended the multimedia content can also be displayed on the mask card, which makes it easier for the user to understand the number of recommended content, recommended friends and other related information.

[0146] As an example, see Figure 4B In (c), the cover card 423 displays a viewing control 4231, a text area 4232, and other controls (not interested control, swipe up to continue watching the video, etc.). Among them, the text area 4232 displays "5 friends - recently recommended 12 works", indicating that the number of recommended contents is 12, and the number of friends who recommended these 12 recommended contents is 5.

[0147] In some embodiments, when the playback entry for playing the recommended content displayed on the first interface is a cover card, and the cover card includes a work display area, after the playback entry for playing the recommended content is displayed on the first interface, the method further includes: in response to a sliding operation on the work display area, displaying each multimedia content in the work display area. In this embodiment, the user can perform a sliding operation on the work display area to browse each multimedia content recommended, which is convenient for the user to know each multimedia content in the recommended content in advance. This sliding operation is simple, convenient, and easy for the user to operate.

[0148] Optionally, the sliding operation on the work display area is an operation of sliding along a first direction, and the first direction is the arrangement direction of each multimedia content in the work display area. In this implementation, the direction in which the user performs the sliding operation on the work display area is set as the arrangement direction of the multimedia content. This method is set based on the user's regular operating habits. When the multimedia content that can be intuitively displayed in the work display area is not all multimedia content, even if the user is not prompted, the user can still know which operation can be used to view each multimedia content in the work display area.

[0149] As an example, see Figure 4A In (c), the cover card 413 displays a work display area 4132, and the work display area 4132 displays some multimedia content in the recommended content. The arrangement direction of each multimedia content in the work display area 4132 is horizontal, and the first direction is horizontal. For example, the current user can follow Figure 4A The operation gesture shown in (c) slides the multimedia content in the work display area 4132 from right to left, so that the current user can view more multimedia content in the work display area 4132, making it convenient for the current user to choose which multimedia content in the recommended content to play.

[0150] In some implementations, if the type of the first multimedia content displayed on the first interface is different, the recommended content will also be different. Then, the recommended content in the embodiment of the present application may also include the following two types:

[0151] The first type: when the first multimedia content is multimedia content that is not recommended by a friend, the recommended content is multimedia content related to the first multimedia content. It should be understood that the multimedia content related to the first multimedia content is not limited to whether it is recommended by the current user's friend.

[0152] As an example, see Figure 4A The contents recommended in (a) to (c), the quick interaction button 411, the bottom bar 412 and the cover card 413 are multimedia contents related to the first multimedia content 311. For example, the quick interaction button 411 displays "More similar works recommended by you" to indicate that the recommended contents are any works similar to the first multimedia content 311 recommended by the current user "Xiao Ming", the bottom bar 412 displays "Related recommendations - selected landscape videos" to indicate that the recommended contents are any works similar to the first multimedia content 311 recommended by the current user "Xiao Ming", and the cover card 413 displays "Based on the works you recommended, and the works that others are also recommending" to indicate that the recommended contents are any works similar to the first multimedia content 311 recommended by the current user "Xiao Ming".

[0153] The second type: when the first multimedia content is multimedia content recommended by a target friend, the recommended content is multimedia content recommended by at least one friend and related to the first multimedia content, and the at least one friend includes the target friend. In this implementation, usually, a friend is a user who is interested in and follows the multimedia content published or recommended by the friend. Therefore, when a user interacts with multimedia content recommended by a target friend, it means that the user may be interested in the multimedia content recommended by his or her friends, so the recommendation scope is narrowed to his or her circle of friends, and similar multimedia content recommended by friends is recommended to the user. In this recommendation method, the content that the user is interested in is further focused on the content recommended by friends, which helps to recommend works that are more in line with the user's preferences.

[0154] As an example, see Figure 4B The contents recommended in (a) to (c), the quick interaction button 421, the bottom bar 422 and the cover card 423 are multimedia contents related to the first multimedia content 321. For example, the quick interaction button 421 displays "See Xiao Li's recent recommendations - 12 works", which means that the recommended contents are works recommended by the target friend "Xiao Li" and are similar to the first multimedia content 321, the bottom bar 422 displays "Friends' recommendations - 10 friends' recommendations not viewed", which means that the recommended contents are works recommended by Xiao Ming's multiple friends and are similar to the first multimedia content 321, and the cover card 423 displays "You like friends' recommendations, and see more recommended contents by friends", which means that the recommended contents are works recommended by Xiao Ming's multiple friends and are similar to the first multimedia content 321.

[0155] In some embodiments, after displaying a playback entry for playing recommended content on the first interface in response to an interactive operation on the first multimedia content, the further comprises: playing second multimedia content on the second interface in response to an operation on the playback entry, wherein the second multimedia content is one of the multimedia contents in the recommended content. It should be understood that after displaying a playback entry for recommended content related to the first multimedia content recommended to the current user on the first interface, the current user can play the multimedia content in the recommended content by triggering the playback entry. In this embodiment, the user can perform corresponding operations on the playback entry of the recommended content to play the multimedia content in the recommended content. This operation method is simple and convenient, reduces the complexity of user operations, facilitates users to play recommended content, and can help users quickly browse similar multimedia content.

[0156] In the embodiment of the present application, the playback entrance for recommending content displayed on the first interface includes multiple forms such as quick interaction buttons, bottom bars or cover cards, and the recommended content is different due to different types of first multimedia content displayed on the first interface. Therefore, the implementation method of playing the second multimedia content on the second interface in response to the operation on the playback entrance proposed in the embodiment of the present application may include the following four methods:

[0157] Mode 1: When the playback entrance is a quick interaction button or a bottom bar, in response to an operation on the playback entrance, the second multimedia content is played on the second interface, including: in response to a click operation on the quick interaction button or the bottom bar, the second multimedia content is played on the second interface. In this embodiment, when the playback entrance is a quick interaction button or a bottom bar, the user only needs to click the quick interaction button or the bottom bar to directly play the recommended multimedia content. This interactive method is simple and convenient, and the user does not need to perform complex operations to directly watch similar multimedia content, thereby improving the user's experience of watching recommended content.

[0158] As an example, see Figure 5A , Figure 5A is a schematic diagram of playing recommended content by clicking a quick interaction button disclosed in an embodiment of the present application. Figure 5A (a) is the first interface 310, Figure 5A (b) in FIG. 5 is the second interface 510, such as Figure 5A The first interface 310 shown in (a) of FIG. 4 shows a quick interaction button 411. The current user can click Figure 5A The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) the quick interaction button 411, so that the following is displayed: Figure 5A The second interface 510 is shown in (b) in FIG. 5 , and the second multimedia content 511 is played in the second interface 510 . The second multimedia content 511 may be the first multimedia content in the recommended content.

[0159] As another example, see Figure 5B , Figure 5B is a schematic diagram of playing recommended content by clicking the bottom bar disclosed in the embodiment of the present application. Figure 5B (a) is the first interface 310, Figure 5B (b) in FIG. 5 is the second interface 510, such as Figure 5B The first interface 310 shown in (a) of FIG. 1 shows a bottom cleaning bar 412. The current user can Figure 5B The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) the bottom bar 412, so that the following is displayed: Figure 5BThe second interface 510 is shown in (b) in the figure, and the second multimedia content 511 is played in the second interface 510. The second multimedia content 511 can be the first multimedia content in the preset arrangement order of the recommended content.

[0160] It should be noted that, in the above two examples, the first multimedia content 311 played on the first interface 310 is multimedia content that has not been recommended by friends. When the first multimedia content 311 played on the first interface 310 is multimedia content recommended by target friends, the operation methods of playing the recommended content by clicking the quick interaction button and playing the recommended content by clicking the bottom bar can refer to the operations in the above two examples, and this application will not go into details here.

[0161] Mode 2: When the playback entry is a mask card, in response to an operation on the playback entry, the second multimedia content is played on the second interface, including: in response to a click operation on a viewing control, the second multimedia content is played on the second interface. In this embodiment, when the playback entry is a mask card, the user only needs to click the viewing control in the mask card to directly play the recommended multimedia content. This interactive method is simple and convenient, and the user does not need to perform complex operations to directly view similar multimedia content, thereby improving the user's experience of viewing recommended content.

[0162] As an example, in the case where the first multimedia content is multimedia content that is not recommended by a friend, see Figure 5C , Figure 5C is a schematic diagram of playing recommended content by clicking on a mask card disclosed in an embodiment of the present application. Figure 5C (a) in FIG. 3 is the first interface 310, such as Figure 5C In the first interface 310 shown in (a), a cover card 413 is displayed, and a viewing control 4131 is displayed in the cover card 413. Figure 5C (c) in FIG. 5 is the second interface 510. The current user can Figure 5C The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) to view the control 4131 so that the following is displayed: Figure 5C The second interface 510 shown in (c) in FIG. 1 is displayed, and the second multimedia content 511 is played in the second interface 510. The second multimedia content 511 may be the first multimedia content in the preset arrangement order of the recommended content.

[0163] As another example, in the case where the first multimedia content displayed on the first interface is multimedia content recommended by the target friend, see Figure 5D , Figure 5D is another schematic diagram of playing recommended content by clicking on a mask card disclosed in an embodiment of the present application. Figure 5DIn the first interface 320 shown in (a), a mask card 423 is displayed, and a viewing control 4231 is displayed in the mask card 423. Figure 5D (b) is the second interface 520. The current user can Figure 5D The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) to view the control 4231 so that the following is displayed: Figure 5D In the second interface 520 shown in (b), the second multimedia content 521 is played in the second interface 520. The second multimedia content 521 may be the first multimedia content in the preset arrangement order of the recommended content. In addition, since the first multimedia content is the multimedia content recommended by the target friend, the recommended content is the multimedia content recommended by at least one friend and related to the first multimedia content, then, in the case where Figure 5D In the second interface 520 shown in (b) in FIG. 5 , a recommendation mark 522 (displaying “Xiao Zhao recommends”) is also displayed, and the recommendation mark 522 indicates that the second multimedia content 521 is recommended by the current user's friend “Xiao Zhao”.

[0164] Mode 3: The playback entry is a mask card, the mask card includes a viewing control, and in response to an operation on the playback entry, the second multimedia content is played on the second interface, including: in response to an operation of selecting the second multimedia content in the work display area, and in response to a click operation on the viewing control, the second multimedia content is played on the second interface. In this embodiment, the user can select a multimedia content of interest in the work display area in advance, and click the viewing control in the mask card to browse the selected multimedia content. This method facilitates the user to directly select the multimedia content of the most interest to play first in the recommended content, improves the user's experience when viewing the recommended content, and enriches the interaction method when the playback entry is a mask card.

[0165] As an example, in the case where the first multimedia content is multimedia content that is not recommended by a friend, see Figure 5C (b) in Figure 5C In the first interface 310 shown in (b), a cover card 413 is displayed. The cover card 413 displays a viewing control 4131 and a work display area 4132. The work display area 4132 displays some multimedia content in the recommended content. Figure 5C (c) in FIG. 5 is the second interface 510. The current user can Figure 5C The operation gesture shown in (a) in FIG. 1 is to first click to select a multimedia content in the work display area 4132 as the second multimedia content, and then click (x1 indicates a click) to view the control 4131 so that the following is displayed: Figure 5CThe second interface 510 shown in (c) in FIG. 4 is displayed, and the second multimedia content 511 is played in the second interface 510. It should be understood that in this example, the current user performs an operation of selecting a certain multimedia content in the work display area 4132, and then the second multimedia content 511 is the multimedia content selected by the current user in the work display area 4132.

[0166] Mode 4: In response to an operation on the play entry, playing the second multimedia content on the second interface includes: in response to an operation of selecting the second multimedia content in the work display area, playing the second multimedia content on the second interface. It should be noted that Mode 4 is applicable to the case where the play entry of the recommended content is a cover card, and the cover card includes a work display area, and the work display area includes at least part of the multimedia content of the recommended content.

[0167] Exemplarily, the current user can click to select a certain multimedia content in the work display area as the second multimedia content, so that the second multimedia content is played in the second interface. It should be understood that in this example, the current user performs an operation of selecting a certain multimedia content in the work display area, and then the second multimedia content is the multimedia content selected by the current user in the work display area.

[0168] In some embodiments, the second interface displays a return control, and the return control is used to trigger switching from the second interface back to the first interface. It should be noted that the second interface is a secondary interface under the target tag corresponding to the first interface, and the first interface is a primary interface under the corresponding target tag. For example, when the first interface is an interface under a selected tag, the first interface can play the first multimedia content under the selected tag. After the current user performs a corresponding operation on the playback entrance of the recommended content, it will jump to the recommended internal flow secondary interface (second interface) under the selected tag. In this recommended internal flow secondary interface, it is only used to play the multimedia content in the recommended content; when the current user wants to exit the recommended internal flow secondary interface, he can switch to the first interface by clicking the return control in the recommended internal flow secondary interface. In this embodiment, the first interface is an interface for playing the first multimedia content, and the second interface is an interface for playing the recommended second multimedia content. The second interface displays a return control to indicate that the return control can be used to switch back to the first interface, that is, the second interface is a secondary recommended internal flow interface of the first interface. The advantage of this setting is that when the recommended content is played in the secondary interface, it will not affect the display content of the first interface, ensuring that the first interface and the second interface do not affect each other in display.

[0169] As an example, in the case where the first multimedia content is multimedia content that is not recommended by a friend, Figure 5A The second interface 510 shown in (b) in FIG. Figure 5B The second interface 510 shown in (b) in FIG. Figure 5C The second interface 510 shown in (c) includes a return control 513 (displaying “recommendation”). The current user can switch to the first interface 310 by clicking the return control 513.

[0170] As another example, when the first multimedia content displayed on the first interface is multimedia content recommended by the target friend, Figure 5D The second interface 520 shown in (b) includes a return control 524 (displaying “Friend Recommendation”). The current user can switch to the first interface 320 by clicking the return control 524.

[0171] It should be noted that in the above two examples, if the first multimedia content is multimedia content that has not been recommended by a friend, the recommended content is only multimedia content related to the first multimedia content, and the second interface is the "recommendation" in-stream secondary interface recommended by any user. However, since the first multimedia content is multimedia content recommended by a target friend, the recommended content is multimedia content recommended by at least one friend and related to the first multimedia content, and the second interface is the "friend recommendation" in-stream secondary interface recommended by a friend.

[0172] In some embodiments, the second interface displays a recommendation control, and after playing the second multimedia content on the second interface in response to an operation on the play entry, the second interface further includes: in response to a click operation on the recommendation control, displaying a second recommendation mark on the second interface, the second recommendation mark is used to indicate that the second multimedia content is recommended by the current user. It should be noted that the recommendation control displayed on the second interface is a quick recommendation control, and the user does not need to recommend the second multimedia content by long pressing the like control. For example, Figure 5A The second interface 510 shown in (b) in FIG. Figure 5B The second interface 510 shown in (b) in FIG. Figure 5C The second interface 510 shown in (c) includes a recommendation control 512, and Figure 5D The second interface 520 shown in (b) includes a recommendation control 523. When the current user is interested in the second multimedia content played in the second interface, the second multimedia content can be quickly recommended by clicking the recommendation control. In this embodiment, when the multimedia content in the recommended content is played, the recommendation control can also be displayed on the interface, which is a way to set the quick recommendation function. Different from the conventional recommendation method (the conventional recommendation method is that the user long presses the like control, and there is no recommendation control on the interface), the recommendation control can prompt the user to recommend the multimedia content, and when the user does not know how to make a recommendation, the way of setting the recommendation control can help the user quickly understand the interactive method of recommending multimedia content.

[0173] As an example, see Figure 6 , Figure 6 This is a schematic diagram of quickly recommending recommended content disclosed in an embodiment of the present application. Figure 6 The second interface 510 shown in (a) includes a recommendation control 512. Assuming that the nickname of the current user's login account is Xiao Ming, the current user (Xiao Ming) can Figure 6 The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) the recommended control 512 so that Figure 6 The second interface 510 shown in (b) displays a second recommendation mark 611 (displaying "Xiao Ming recommends").

[0174] It can be seen that the implementation of the embodiment of the present application, compared with the prior art method that requires users to actively search for similar multimedia content, or enter the creator's homepage to browse similar multimedia content, has problems such as too deep interaction paths and cumbersome interaction methods. In the technical solution of the present application, when a user interacts with the first multimedia content, it indicates that the user is interested in this type of multimedia content, and the playback entrance of the recommended content is directly displayed on the current interface. This method can quickly recommend similar multimedia content to the user, and the user does not need to perform complex operations to browse similar multimedia content, which reduces the complexity of the interaction method and reduces the interaction path; in addition, since the playback entrance of the recommended content is directly displayed in the current interface, the waiting time for the user to browse similar multimedia content can be reduced, and the user experience is improved; at the same time, since the recommended content is based on the user's interactive operation on the first multimedia content, it is judged that the user is interested in this type of multimedia content, and thus recommended to the user. This recommendation strategy is triggered based on user interactive behavior, which helps to recommend works that are more in line with the user's preferences.

[0175] Through the above steps, it is possible to understand the steps of the content recommendation method for recommending multimedia content related to the first multimedia content to the current user on the first interface in the embodiment of the present application.

[0176] See also Figure 7 , Figure 7 FIG. 1 is a flow chart of another content recommendation method disclosed in an embodiment of the present application. Figure 7 The method shown may include the following steps:

[0177] Step 710, displaying a first interface, which is a user homepage of a target user and includes a recommendation tag.

[0178] In the embodiment of the present application, the target user is the user currently logging into the application, or the target user is the target friend of the user currently logging into the application. Then, the first interface is the homepage of the user currently logging into the application, or the first interface is the homepage of the target friend of the user currently logging into the application.

[0179] In the embodiment of the present application, before displaying the first interface, it is necessary to log in to the target application through the login account. After logging in through the login account on the target application of the electronic device, the homepage of the user currently logged in to the application can be displayed on the first interface. Furthermore, the login account corresponding to the homepage of the user currently logged in to the application also follows at least one friend, and the current user can also enter the homepage of the target friend on the homepage of the user currently logged in to the application, and the at least one friend includes the target friend.

[0180] As an example, see Figure 8 , Figure 8 is a schematic diagram of another first interface disclosed in the embodiment of the present application. Assume that the current user's login account is Xiao Ming, Figure 8 (a) is the first interface 810 corresponding to the user "Xiao Ming" currently logging into the application. Figure 8 (b) is a first interface 820 of the target friend "Xiao Li" entered by the user "Xiao Ming" currently logging into the application. Among them, the first interface 810 displays a recommendation tag 811, and the first interface 820 displays a recommendation tag 821.

[0181] It should be understood that after the current user logs in to the target application through the login account corresponding to "Xiao Ming", by clicking the personal label ("Me" label) in the first interface 810, the following information can be displayed: Figure 8 Furthermore, you can click "Follow" in the first interface 810 and select the target friend "Xiao Li" in the follow list to enter the homepage of the target friend "Xiao Li", which is displayed as follows: Figure 8 The first interface 820 of (a).

[0182] It should be noted that the labels of the first interface include but are not limited to Figure 8 In the example, there are "Home" label, "Featured" label, "Message" label, "Me" label, "Private" label, "Works" label, "Dynamics" label and "Like" label, etc. Other types of labels can also be displayed in the first interface. Figure 8 The number and type of tags shown in the figure should not be construed as limiting the embodiments of the present application.

[0183] It should also be noted that the present application does not limit the position of the at least one label included in the first interface in the first interface. Figure 8 The “Home” tab, “Featured” tab, “Message” tab, and “Me” tab shown may be set in the bottom area of ​​the first interface.

[0184] Step 720, in response to a click operation on the recommendation tag, a recommended work display area is displayed on the first interface, the recommended work display area includes a playback entrance for playing recommended content, and the recommended content includes at least one multimedia content; wherein, when the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content.

[0185] In the embodiment of the present application, the recommendation tag of the first interface is used to trigger the display of the recommended work display area on the first interface, and the recommended work display area includes a play entry for playing the recommended content. It should be understood that the current user can click the recommendation tag in the first interface to display the recommended work display area on the first interface, thereby displaying the play entry for playing the recommended content.

[0186] In an embodiment of the present application, when the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content. It should be understood that when the recommended work display area of ​​the first interface displays historically recommended multimedia content, the recommended work display area may display a playback entry for playing the recommended content in addition to displaying the historically recommended multimedia content. When the first interface is the homepage of the user currently logged into the application, the recommended work display area displays the multimedia content historically recommended by the user currently logged into the application; when the first interface is the homepage of the target friend of the user currently logged into the application, the recommended work display area displays the multimedia content historically recommended by the target user.

[0187] As an example, see Fig. 9B , Fig. 9B Schematic diagram of another playback entry of recommended content on a user's homepage disclosed in an embodiment of the present application. In the case where the first interface is the homepage of the user (Xiao Ming) currently logged in to the application, please refer to Fig. 9B In (a), the current user can click (x1 represents a click) the recommended tag 812, so that Fig. 9B The first interface 810 shown in (a) displays a recommended work display area 912, which includes a playback entrance 9121 for playing recommended content (more works similar to my recommended [Scenery]) and at least one multimedia content recommended historically by the current user (Xiao Ming).

[0188] As another example, in the case where the first interface is the homepage of the target friend (Xiao Li) of the user currently logging into the application, see Fig. 9B In (b), the current user can click (x1 represents a click) the recommended tag 822, so that Fig. 9BThe first interface 820 shown in (b) displays a recommended work display area 922, which includes a playback entrance 9221 for playing recommended content (more works similar to those recommended by TA) and multimedia content historically recommended by at least one target user (Xiao Li).

[0189] It should be noted that in the above two examples, when the homepage of the user currently logged into the application and the homepage of the target friend of the user currently logged into the application both have historically recommended multimedia content, the recommended work display area displays a playback entrance for playing the recommended content and a scene of the historically recommended multimedia content.

[0190] It should also be noted that the recommended works display area includes but is not limited to Fig. 9B The recommended works display area can also display other content. Fig. 9B The contents shown in the should not constitute a limitation on the embodiments of the present application. Also, the present application does not limit the position of the playback entrance for playing the recommended content included in the recommended work display area in the recommended work display area.

[0191] In the embodiment of the present application, when the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content. In this implementation, when there is historically recommended multimedia content under the recommendation tag of the user's homepage, usually, the user enters a certain user's homepage to browse the recommended multimedia content, which to a certain extent reflects the interest in the content recommended by the user's homepage. Therefore, in this case, multimedia content similar to the content recommended in the history of the homepage can be recommended to the user, which helps to recommend works that are more in line with the user's preferences.

[0192] It should be noted that since the recommended works display area of ​​the user's homepage has historically recommended multimedia content, in order to recommend works that are more in line with the current user's interests to the current user, multimedia content related to the historically recommended multimedia content can be recommended to the current user.

[0193] As an example, see Fig. 10C , Fig. 10C This is a schematic diagram of clicking the play entry to play the recommended content when there is a recommended work on the homepage of the target friend disclosed in the embodiment of the present application. Fig. 10CThe first interface 820 shown in (a) is the homepage of the target friend of the user currently logged into the application (the homepage of the target friend "Xiao Li"), and the recommended works display area 922 of the first interface 820 displays historically recommended multimedia content. Then, the "More works similar to those recommended by him" displayed in the playback entry 9221 for playing the recommended content indicates that the recommended content recommended to the current user is multimedia content similar to the historically recommended multimedia content. The current user can click (x1 indicates click) the playback entry 9221 according to the operation gesture shown in (a) of 10C, so that the display is as shown in (a) of 10C. Fig. 10C The second interface 1030 shown in (b) and in Fig. 10C The second multimedia content 1031 is played in the second interface 1030 shown in (b) in FIG.

[0194] Step 730, in response to a click operation on the recommendation tag, a recommended work display area is displayed on the first interface, the recommended work display area includes a playback entrance for playing recommended content, and the recommended content includes at least one multimedia content; wherein, when the recommended work display area does not display any historically recommended multimedia content, the recommended content is related to the multimedia content recommended by the target user's friends.

[0195] In the embodiment of the present application, since the first interface is the homepage of the user currently logged into the application, or the first interface is the homepage of the target friend of the user currently logged into the application, then the multimedia content with historical recommendations is not displayed in the recommended work display area, including: the multimedia content with historical recommendations is not displayed in the recommended work display area of ​​the homepage of the user currently logged into the application, or the multimedia content with historical recommendations is not displayed in the recommended work display area of ​​the homepage of the target friend of the user currently logged into the application.

[0196] In some implementations, when no historically recommended multimedia content is displayed in the recommended work display area, the target user is a user currently logged into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user.

[0197] As an example, see Fig. 9A , Fig. 9A Schematic diagram of a playback entry for playing recommended content on a user's homepage disclosed in an embodiment of the present application. In the case where the first interface is the homepage of the user (Xiao Ming) currently logged in to the application, please refer to Fig. 9A In (a), the current user can Figure 8 The operation gesture shown in (a) in FIG. 1 is to click (x1 indicates a click) the recommended tag 811, so that the following is displayed: Fig. 9A The first interface 810 shown in (a) and in Fig. 9AThe first interface 810 shown in (a) displays a recommended work display area 911, and a playback entrance 9111 for playing recommended content is displayed in the recommended work display area 911 (check out friends' recommendations).

[0198] In some implementations, when no historically recommended multimedia content is displayed in the recommended work display area, the target user is a target friend of the user currently logged into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user other than the target friend.

[0199] As an example, in the case where the first interface is the homepage of the target friend (Xiao Li) of the user currently logging into the application, see Fig. 9A In (b), the current user can Figure 8 The operation gesture shown in (b) in FIG. 1 is to click (x1 indicates a click) the recommended label 821, so that the following is displayed: Fig. 9A The first interface 820 shown in (b) and in Fig. 9A The first interface 820 shown in (b) displays a recommended work display area 921, and a playback entrance 9211 for playing recommended content is displayed in the recommended work display area 921 (to see recommendations from other friends).

[0200] It should be noted that in the above two examples, when neither the homepage of the user currently logged into the application nor the homepage of the target friend of the user currently logged into the application has any recommended works, the recommended work display area only displays the playback entrance for playing the recommended content.

[0201] It should also be noted that the recommended works display area includes but is not limited to Fig. 9A The recommended works display area can also display other content. Fig. 9A The contents shown in the should not constitute a limitation on the embodiments of the present application. Also, the present application does not limit the position of the playback entrance for playing the recommended content included in the recommended work display area in the recommended work display area.

[0202] In the embodiment of the present application, after the recommended work display area is displayed on the first interface in response to a click operation on the recommendation tag, the method further includes: in response to a click operation on the play entry, a multimedia content in the recommended content is played on the second interface. In this implementation, the user can click on the play entry of the recommended content to play the multimedia content in the recommended content. This operation method is simple and convenient, reduces the complexity of the user's operation, facilitates the user to play the recommended content, and can help the user quickly browse the recommended multimedia content.

[0203] It should be noted that the first interface in the embodiment of the present application includes the homepage of the user currently logged in to the application and the homepage of the target friend of the user currently logged in to the application, and the recommended works display area of ​​the first interface does not display the multimedia content recommended in the past, etc., which will affect the number and type of multimedia content recommended in the recommended content. Therefore, in the embodiment of the present application, the recommended content played on the second interface may include the following two types:

[0204] The first type is that the target user is the user currently logged into the application, that is, the first interface is the homepage of the user currently logged into the application, and the recommended work display area does not display any multimedia content recommended in the past, and the recommended content is related to the multimedia content recommended by at least one friend of the target user. In this implementation, when the target user is the user currently logged into the application and there is no recommended content, it is difficult to accurately determine the type of user interest, and usually, friends are the ones that users follow because they are interested in multimedia content published or recommended by them. Therefore, multimedia content recommended by friends can be recommended to users, which helps to recommend works that are relatively in line with the user's preferences when it is impossible to determine what type of content the user is interested in.

[0205] It should be noted that, since there is no historically recommended multimedia content in the recommended work display area of ​​the homepage of the user currently logged into the application, multimedia content recommended by friends of the logged-in account is given priority to the current user.

[0206] As an example, see Fig. 10A , Fig. 10A 1 is a schematic diagram of clicking the play entry to play recommended content when there is no recommended work on the homepage corresponding to the login account disclosed in the embodiment of the present application. Fig. 10A The first interface 810 shown in (a) is the homepage of the user currently logged into the application, and there is no historically recommended multimedia content in the recommended work display area 911 of the first interface 810. Then, the "Go and see friends' recommendations" displayed in the playback entry 9111 for playing recommended content indicates that the recommended content recommended to the current user is the multimedia content recommended by the friends of the user currently logged into the application. The current user can click on the recommended content in the following manner: Fig. 10A The operation gesture shown in (a) is to click (x1 represents a click) the play entry 9111, so that the following is displayed: Fig. 10A The second interface 1010 shown in (b) and in Fig. 10A In the second interface 1010 shown in (b), the second multimedia content 1011 recommended by the target friend "Xiao Li" is played, and the fourth recommendation mark 1012 is displayed. The fourth recommendation mark 1012 is used to indicate that the second multimedia content is recommended by the target friend "Xiao Li".

[0207] The second type is that the target user is the target friend of the user currently logged into the application, that is, the first interface is the homepage of the target friend of the user currently logged into the application, and there is no historically recommended multimedia content in the recommended work display area, and the recommended content is related to the multimedia content recommended by at least one friend of the target user other than the target friend. In this implementation, when the target user is the target friend of the user currently logged into the application, and there is no recommended content, it is difficult to accurately determine the type of user interest. Therefore, multimedia content recommended by other friends can be recommended to the user, which helps to recommend works that are relatively in line with the user's preferences when it is impossible to determine what type of content the user is interested in.

[0208] It should be noted that, since there is no historically recommended multimedia content in the recommended work display area of ​​the homepage of the target friend of the user currently logged in to the application, multimedia content recommended by other friends who have logged in to the account other than the target friend is given priority to the current user.

[0209] As an example, see Fig. 10B , Fig. 10B This is a schematic diagram of clicking the play entry to play the recommended content when there is no recommended work on the homepage of the target friend disclosed in the embodiment of the present application. Fig. 10B The first interface 820 shown in (a) is the homepage of the target friend of the user currently logged into the application, and there is no historically recommended multimedia content in the recommended work display area 921 of the first interface 820. Then the "Go and see other friends' recommendations" displayed in the playback entry 9211 for playing recommended content indicates that the recommended content recommended to the current user is the multimedia content recommended by other friends except the target friend "Xiao Li". The current user can follow the steps below to Fig. 10B The operation gesture shown in (a) is to click (x1 represents a click) the play entry 9211, so that the following is displayed: Fig. 10B The second interface 1020 shown in (b) and in Fig. 10B In the second interface 1020 shown in (b), the second multimedia content 1021 recommended by other friend "Xiao Zhao" is played, and the fifth recommendation mark 1022 is displayed. The fifth recommendation mark 1022 is used to indicate that the second multimedia content is recommended by the friend "Xiao Zhao".

[0210] In some embodiments, the second interface displays a recommendation control, and after the first interface displays the recommended work display area in response to a click operation on the recommendation tag, the second interface further includes: in response to a click operation on the recommendation control, a sixth recommendation mark is displayed on the second interface, and the sixth recommendation mark is used to indicate that the second multimedia content is recommended by the logged-in account. It should be noted that the recommendation control displayed on the second interface is a quick recommendation control, and the user does not need to recommend the second multimedia content by long pressing the like control. For example, Fig. 10AThe second interface 1010 shown in (b) includes a recommendation control 1013, such as Fig. 10B The second interface 1020 shown in (b) includes a recommendation control 1023, such as Fig. 10C The second interface 1030 shown in (c) includes a recommendation control 1032. When the current user is interested in the second multimedia content played in the second interface, the second multimedia content can be quickly recommended by clicking the recommendation control.

[0211] It can be seen that by implementing the embodiment of the present application, when entering the user homepage of the target user, multimedia content can be recommended to the user in the recommended work display area by clicking on the recommendation tag. When there is historically recommended multimedia content in the recommended work display area, content related to the historically recommended multimedia content can be recommended to the user. This method can still recommend more similar multimedia content to the user even when there is historically recommended multimedia content on the homepage; when there is no historically recommended multimedia content in the recommended work display area, multimedia content recommended by friends can also be recommended to the user. This method can still recommend other multimedia content to the user even when there is no historically recommended multimedia content on the homepage. In addition, the above method does not require the user to exit the current homepage, and the recommended content can still be viewed even when there is no recommended content on the homepage, which reduces the complexity of the interactive method of browsing recommended content when entering the user's homepage and reduces the interactive path; in addition, since the user only needs to click on the recommendation tag to display the playback entrance of the recommended content, this method conforms to the user's conventional operating habits, and the playback entrance of the recommended content can be entered under the recommendation tag, which improves the user experience.

[0212] It should be understood that, although the steps in the above-mentioned flowcharts are displayed in sequence according to the indication of the arrows, these steps are not necessarily executed in sequence according to the order indicated by the arrows. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be executed in other orders. Moreover, at least a part of the steps in the above-mentioned flowcharts may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily executed at the same time, but can be executed at different times, and the execution order of these sub-steps or stages is not necessarily to be carried out in sequence, but can be executed in turn or alternately with other steps or at least a part of the sub-steps or stages of other steps. In addition, the above-mentioned multiple embodiments can be implemented independently, and can also be combined with each other, which is not limited here.

[0213] Based on the foregoing embodiments, an embodiment of the present application provides a content recommendation device, which includes the modules included and the units included in the modules, which can be implemented by a processor; of course, it can also be implemented by a specific logic circuit; in the implementation process, the processor can be a central processing unit (CPU), a microprocessor (MPU), a digital signal processor (DSP) or a field programmable gate array (FPGA), etc.

[0214] See also Fig.11 , Fig.11 is a schematic diagram of the structure of a content recommendation device disclosed in an embodiment of the present application, such as Fig.11 The device shown includes:

[0215] The first display module 1101 is used to display the first multimedia content on the first interface;

[0216] The second display module 1102 is used to display a playback entry for playing recommended content on the first interface in response to an interactive operation on the first multimedia content, where the recommended content is obtained based on the recommendation of the first multimedia content and includes at least one multimedia content.

[0217] In some embodiments, Fig.11 The device shown also includes:

[0218] The first playback module is used to respond to the interactive operation on the first multimedia content on the second display module 1102, after the playback entrance for playing the recommended content is displayed on the first interface, and then respond to the operation on the playback entrance to play the second multimedia content on the second interface, where the second multimedia content is one of the recommended contents.

[0219] In some embodiments, the play entry is a quick interaction button or a bottom bar.

[0220] The first playback module is specifically used to play the second multimedia content on the second interface in response to a click operation on the quick interaction button or the bottom bar.

[0221] In some embodiments, the playback entry is a cover card, and the cover card includes viewing controls.

[0222] The first playing module is further specifically configured to: in response to a click operation on the viewing control, play the second multimedia content on the second interface.

[0223] In some embodiments, the first multimedia content is multimedia content that is not recommended by friends, and the mask card further includes a work display area, which includes at least part of the multimedia content of the recommended content.

[0224] The second display module 1102 is further configured to display various multimedia contents in the work display area in response to a sliding operation on the work display area.

[0225] In some embodiments, the first playback module is further specifically used to: in response to an operation of selecting the second multimedia content in the work display area, and in response to a click operation on the viewing control, play the second multimedia content on the second interface.

[0226] In some embodiments, the second interface displays a recommendation control, and the first playback module includes a first display unit.

[0227] The first display unit is used to respond to an operation on a playback entrance in the first playback module, after playing the second multimedia content on the second interface, and then respond to a click operation on a recommendation control to display a second recommendation logo on the second interface, wherein the second recommendation logo is used to indicate that the second multimedia content is recommended by the current user.

[0228] It should be noted that in the embodiments of this application Fig.11 The division of modules in the content recommendation device shown is schematic and is only a logical function division. There may be other division methods in actual implementation.

[0229] Based on the foregoing embodiments, the embodiments of the present application provide another content recommendation device, which includes the modules included and the units included in the modules, which can be implemented by a processor; of course, it can also be implemented by a specific logic circuit; in the implementation process, the processor can be a central processing unit (CPU), a microprocessor (MPU), a digital signal processor (DSP) or a field programmable gate array (FPGA), etc.

[0230] See also Fig.12 , Fig.12 is a schematic diagram of the structure of another content recommendation device disclosed in an embodiment of the present application, such as Fig.12 The device shown includes:

[0231] The third display module 1201 is used to display a first interface, where the first interface is a user homepage of a target user and includes a recommendation tag;

[0232] The fourth display module 1202 is used to display a recommended work display area on the first interface in response to a click operation on the recommended tag, wherein the recommended work display area includes a play entry for playing the recommended content, and the recommended content includes at least one multimedia content; wherein

[0233] In the case where the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content; or,

[0234] In the case where the recommended work display area does not display multimedia content with historical recommendations, the recommended content is related to multimedia content recommended by the target user's friends.

[0235] In some embodiments, Fig.12 The device shown also includes:

[0236] The first playback module is used to respond to a click operation on the recommendation tag in the fourth display module 1202, after the recommended work display area is displayed on the first interface, and then respond to a click operation on the playback entrance to play a multimedia content in the recommended content on the second interface.

[0237] It should be noted that in the embodiments of this application Fig.12 The division of modules in the content recommendation device shown is schematic and is only a logical function division. There may be other division methods in actual implementation.

[0238] Please refer to Fig.13 , Fig.13 Schematic diagram of the structure of an electronic device disclosed in the embodiment of the present application. Fig.13 As shown, the electronic device includes:

[0239] A memory 1301 storing executable program codes;

[0240] A processor 1302 coupled to the memory 1301;

[0241] The processor 1302 calls the executable program code stored in the memory 1301 to execute any one of the content recommendation methods in the above method embodiments.

[0242] An embodiment of the present application provides a computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the steps of any one of the content recommendation methods provided in the above embodiments are implemented.

[0243] The embodiments of the present application also disclose an application publishing platform, wherein the application publishing platform is used to publish a computer program product, wherein when the computer program product runs on a computer, the computer executes part or all of the steps of the method in the above method embodiments.

[0244] Those skilled in the art will understand that Fig.13 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present application, and does not constitute a limitation on the electronic device to which the scheme of the present application is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have a different arrangement of components.

[0245] It should be noted here that the description of the above device, electronic device, computer-readable storage medium, and computer program product embodiments is similar to the description of the above method embodiments, and has similar beneficial effects as the method embodiments. For technical details not disclosed in the embodiments of the device, electronic device, computer-readable storage medium, and computer program product of this application, please refer to the description of the method embodiments of this application for understanding.

[0246] It should be understood that "one embodiment" or "an embodiment" or "some embodiments" mentioned throughout the specification means that specific features, structures or characteristics related to the embodiment are included in at least one embodiment of the present application. Therefore, "in one embodiment" or "in one embodiment" or "in some embodiments" appearing throughout the specification may not necessarily refer to the same embodiment. In addition, these specific features, structures or characteristics can be combined in one or more embodiments in any suitable manner. It should be understood that in various embodiments of the present application, the size of the sequence number of the above-mentioned processes does not mean the order of execution, and the execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiment of the present application. The above-mentioned sequence numbers of the embodiments of the present application are only for description and do not represent the advantages and disadvantages of the embodiments. The above description of each embodiment tends to emphasize the differences between the various embodiments, and the same or similar aspects can be referenced to each other. For the sake of brevity, this article will not repeat them.

[0247] The term "and / or" in this article is only a description of the association relationship of associated objects, indicating that there may be three relationships. For example, object A and / or object B can represent three situations: object A exists alone, object A and object B exist at the same time, and object B exists alone.

[0248] It should be noted that, in this article, the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "comprises a ..." does not exclude the existence of other identical elements in the process, method, article or device including the element.

[0249] In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method can be implemented in other ways. The embodiments described above are merely illustrative. For example, the division of the modules is only a logical function division. There may be other division methods in actual implementation, such as: multiple modules or components can be combined, or can be integrated into another system, or some features can be ignored, or not executed. In addition, the coupling, direct coupling, or communication connection between the components shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or modules, which can be electrical, mechanical or other forms.

[0250] Those skilled in the art will appreciate that all or part of the steps of the above method embodiments may be implemented by hardware associated with program instructions, and the aforementioned program may be stored in a computer-readable storage medium, which, when executed, executes the steps of the above method embodiments; and the aforementioned storage medium includes various media that can store program codes, such as mobile storage devices, read-only memories (ROM), magnetic disks or optical disks.

[0251] The methods disclosed in several method embodiments provided in this application can be arbitrarily combined without conflict to obtain new method embodiments.

[0252] The features disclosed in several device embodiments provided in this application can be arbitrarily combined without conflict to obtain new device embodiments.

[0253] The above is only an implementation method of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art who is familiar with the present technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

Claims

1. A content recommendation method, characterized in that: The method comprises: Displaying first multimedia content on the first interface; In response to an interactive operation on the first multimedia content, a playback entry for playing recommended content is displayed on the first interface, where the recommended content is obtained based on the recommendation of the first multimedia content, and the recommended content includes at least one multimedia content.

2. The method according to claim 1, characterized in that: The interactive operation includes at least one of the following: a recommendation operation, a like operation, a favorite operation, a share operation, a comment operation, and a reply operation.

3. The method according to claim 1 or 2, characterized in that: The first multimedia content is multimedia content that is not recommended by friends.

4. The method according to claim 1 or 2, characterized in that: The first multimedia content is multimedia content recommended by a target friend, and the recommended content is multimedia content recommended by at least one friend and related to the first multimedia content, and the at least one friend includes the target friend.

5. The method according to claim 4, characterized in that The first interface also displays a first recommendation mark, which is used to indicate that the first multimedia content is recommended by the target friend.

6. The method according to any one of claims 1 to 5, characterized in that: After the first interface displays a playback entry for playing the recommended content in response to the interactive operation on the first multimedia content, the method further includes: In response to the operation on the play entry, the second multimedia content is played on the second interface, where the second multimedia content is one of the recommended contents.

7. The method according to claim 6, characterized in that The play entrance is a quick interaction button, a bottom bar or a cover card.

8. The method according to claim 7, characterized in that The play entrance is the quick interaction button or the bottom bar, and in response to the operation on the play entrance, playing the second multimedia content on the second interface includes: In response to a click operation on the quick interaction button or the bottom pass bar, the second multimedia content is played on the second interface.

9. The method according to claim 7, characterized in that: The play entry is the cover card, the cover card includes a viewing control, and in response to an operation on the play entry, playing the second multimedia content on the second interface includes: In response to a click operation on the viewing control, the second multimedia content is played on the second interface.

10. The method according to claim 9, characterized in that The first multimedia content is multimedia content that is not recommended by friends, and the mask card further includes a work display area, and the work display area includes at least part of the multimedia content of the recommended content.

11. The method according to claim 10, characterized in that The method further comprises: In response to a sliding operation on the work display area, various multimedia contents are displayed in the work display area.

12. The method according to claim 11, characterized in that The sliding operation is an operation of sliding along a first direction, and the first direction is an arrangement direction of the multimedia contents in the work display area.

13. The method according to any one of claims 10 to 12, characterized in that: The playing of the second multimedia content on the second interface in response to the operation on the playing entry includes: In response to an operation of selecting the second multimedia content in the work display area, and in response to a click operation on the viewing control, the second multimedia content is played on the second interface.

14. The method according to claim 9, characterized in that The first multimedia content is multimedia content recommended by a target friend, and the mask card further includes a text area, wherein the text area includes the number of the recommended content and the number of friends who recommended the recommended content.

15. The method according to any one of claims 6 to 14, characterized in that: The second interface displays a recommendation control, and after the second multimedia content is played on the second interface in response to the operation on the play entry, the method further includes: In response to a click operation on the recommendation control, a second recommendation identifier is displayed on the second interface, where the second recommendation identifier is used to identify that the second multimedia content is recommended by the current user.

16. The method according to any one of claims 6 to 15, characterized in that: The first interface is an interface under a target tag, and the second interface displays a return control, which is used to trigger switching from the second interface back to the first interface.

17. The method according to claim 16, characterized in that The target tag is a selected tag.

18. A content recommendation method, characterized in that: The method further comprises: Displaying a first interface, where the first interface is a user homepage of a target user, and the first interface includes a recommendation tag; In response to a click operation on the recommendation tag, a recommended work display area is displayed on the first interface, the recommended work display area includes a play entry for playing recommended content, and the recommended content includes at least one multimedia content; wherein, In the case where the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content; or, In a case where no historically recommended multimedia content is displayed in the recommended work display area, the recommended content is related to the multimedia content recommended by the target user's friends.

19. The method according to claim 18, characterized in that In the case that the recommended work display area does not display any multimedia content recommended in the past, The target user is a user currently logging into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user; or, The target user is a target friend of a user currently logging into the application, and the recommended content is related to multimedia content recommended by at least one friend of the target user other than the target friend.

20. The method according to claim 18 or 19, characterized in that After the recommended work display area is displayed on the first interface in response to the click operation on the recommended tag, the method further includes: In response to a click operation on the play entry, a multimedia content in the recommended content is played on the second interface.

21. A content recommendation device, characterized in that: include: A first display module, used for displaying first multimedia content on a first interface; The second display module is used to display a playback entry for playing recommended content on the first interface in response to an interactive operation on the first multimedia content, where the recommended content is obtained based on the recommendation of the first multimedia content and includes at least one multimedia content.

22. A content recommendation device, characterized in that: include: A third display module, used to display a first interface, where the first interface is a user homepage of a target user, and the first interface includes a recommendation tag; a fourth display module, for displaying a recommended work display area on the first interface in response to a click operation on the recommended tag, wherein the recommended work display area includes a play entry for playing recommended content, and the recommended content includes at least one multimedia content; wherein In the case where the recommended work display area displays historically recommended multimedia content, the recommended content is related to the historically recommended multimedia content; or, In a case where no historically recommended multimedia content is displayed in the recommended work display area, the recommended content is related to the multimedia content recommended by the target user's friends.

23. An electronic device comprising a memory and a processor, wherein the memory stores a computer program that can be run on the processor, characterized in that: When the processor executes the program, the steps of the method according to any one of claims 1 to 17 or 18 to 20 are implemented.

24. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the method according to any one of claims 1 to 17 or 18 to 20 is implemented.

25. A computer program product, characterized in that The invention comprises a computer program, and when the computer program is executed by a processor, the method according to any one of claims 1 to 17 or 18 to 20 is implemented.

Images