Payment interface generation method and device, electronic equipment and storage medium
By obtaining the payment channel information and user behavior information of the target user, combining the user characteristics of the payment channel and the application to calculate the subsidy, a targeted payment subsidy interface is generated, which solves the problem of low conversion rate of paid users in the existing payment interface and achieves a higher conversion rate of paid users.
Patent Information
- Application Number
- CN202411925902.6
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-12-25
- Publication Date
- 2025-04-18
AI Technical Summary
The existing payment interface only displays the subsidy strategy for unified issuance, resulting in a low conversion rate for paid users.
By obtaining the payment channel information of the target user and user behavior information, the first user tag and the second user tag are determined, and subsidy calculations are performed in combination to generate a targeted payment subsidy interface.
It increases the probability of users making payments on the payment subsidy interface and effectively improves the conversion rate of paid users in the payment interface.
Smart Images
Figure CN119850207A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the field of computer technology, and in particular to a payment interface generation method, device, electronic device and storage medium. Background Art
[0002] With the development of society, various applications will continue to launch some paid content. When users make paid purchases in the application, they usually pay through third-party payment channels. In addition, in order to promote users to make payment-related paid services, the operation and maintenance party of the application will launch some payment subsidy content and display it in the payment interface. For example, the first discount, continuous monthly discount, cash back resources, etc. are displayed in the payment interface; however, the subsidy content displayed in the existing payment interface is usually a strategy for the operation and maintenance party of the application to uniformly issue subsidies according to the operation and maintenance needs, that is, a strategy applicable to all users of the application, but for some users, the adaptability may be low and it cannot accurately attract users to pay, that is, the conversion rate of paying users in the existing payment interface is low. How to improve the conversion rate of the payment interface has become an urgent problem to be solved. Summary of the invention
[0003] The present application provides a payment interface generation method, device, electronic device and storage medium to solve the problem of low paid user conversion rate of the payment interface in the existing related technology where the payment interface only displays a uniformly distributed subsidy strategy.
[0004] In a first aspect, the present application provides a payment interface generation method, comprising:
[0005] Obtain payment channel information and user behavior information corresponding to the target user;
[0006] Determining a first user tag according to the payment channel information;
[0007] Performing behavior analysis based on the user behavior information to obtain a second user tag;
[0008] The first user tag is used in combination with the second user tag to calculate the subsidy to obtain target subsidy information;
[0009] Based on the target subsidy information, a payment subsidy interface corresponding to the target user is output.
[0010] Optionally, the using the first user tag and the second user tag to perform subsidy calculation to obtain target subsidy information includes:
[0011] The first user tag is used in combination with the second user tag to perform subsidy calculation to obtain target subsidy resources;
[0012] The target subsidy information is generated according to the target subsidy resource.
[0013] Optionally, the using the first user tag and the second user tag to perform subsidy calculation to obtain target subsidy resources includes:
[0014] Acquire a first subsidy resource corresponding to the first user tag;
[0015] Acquire a second subsidy resource corresponding to the second user tag;
[0016] The first subsidy resource and the second subsidy resource are used to perform subsidy calculation to obtain the target subsidy resource.
[0017] Optionally, obtaining payment channel information and user behavior information corresponding to the target user includes:
[0018] Receive user request information;
[0019] Determine the user corresponding to the user request information as the target user;
[0020] Obtain the payment channel information and the user behavior information corresponding to the target user.
[0021] Optionally, outputting a payment subsidy interface corresponding to the target user according to the target subsidy information includes:
[0022] Determine the front-end display interface;
[0023] According to the target subsidy information, the front-end display interface is updated to obtain an updated front-end display interface;
[0024] The updated front-end display interface is determined as the subsidy payment interface.
[0025] Optionally, determining the front-end display interface includes:
[0026] Get the preset display waiting animation;
[0027] The front-end display interface is output according to the display waiting animation.
[0028] Optionally, determining the first user tag according to the payment channel information includes:
[0029] Extracting first user identification information from the payment channel information;
[0030] A preset user tag matching the first user identification information is determined as the first user tag.
[0031] In a second aspect, the present application provides a payment interface generating device, comprising:
[0032] The acquisition module is used to obtain the payment channel information and user behavior information corresponding to the target user;
[0033] A determination module, configured to determine a first user tag according to the payment channel information;
[0034] A behavior analysis module, used to perform behavior analysis based on user behavior information to obtain a second user tag;
[0035] A subsidy calculation module, configured to use the first user tag and the second user tag to perform subsidy calculation to obtain target subsidy information;
[0036] The output module is used to output the payment subsidy interface corresponding to the target user according to the target subsidy information.
[0037] In a third aspect, an electronic device is provided, comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other via the communication bus;
[0038] Memory, used to store computer programs;
[0039] The processor is used to implement the payment interface generation method described in any one of the first aspects when executing the program stored in the memory.
[0040] In a fourth aspect, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the payment interface generation method as described in any one of the first aspects is implemented.
[0041] The embodiment of the present application obtains payment channel information and user behavior information corresponding to the target user, determines a first user tag based on the payment channel information, performs behavior analysis based on the user behavior information to obtain a second user tag, and uses the first user tag in combination with the second user tag to calculate the subsidy to obtain the target subsidy information, and then outputs the payment subsidy interface corresponding to the target user based on the target subsidy information, so that a payment subsidy interface can be output for the target user in a targeted manner, thereby increasing the probability of the user making a payment on the payment subsidy interface, solving the problem of low paid user conversion rate of the payment interface in the existing related technology where the payment interface only displays a uniformly distributed subsidy strategy, and can effectively improve the paid user conversion rate of the payment interface. BRIEF DESCRIPTION OF THE DRAWINGS
[0042] Figure 1 A flow chart of a payment interface generation method provided in an embodiment of the present application;
[0043] Figure 2 A schematic diagram of the structure of a payment interface generating device provided in an embodiment of the present application;
[0044] Figure 3 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION
[0045] The following will describe the embodiments of the present invention with reference to the accompanying drawings and preferred embodiments. Those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification. The present invention can also be implemented or applied through other different specific embodiments, and the details in this specification can also be modified or changed in various ways based on different viewpoints and applications without departing from the spirit of the present invention. It should be understood that the preferred embodiments are only for illustrating the present invention, not for limiting the scope of protection of the present invention.
[0046] When users purchase paid services in an application, they usually use a third-party payment channel to pay. At this time, not only will the application provide subsidies for the user's payment behavior, but the third-party payment channel may also have corresponding subsidies. In the existing related technologies, the respective subsidies of the application and the third-party payment channel are determined and displayed on the application interface of each operation and maintenance party. For example, the user can only view the subsidy given by video application A in the payment interface of video application A, and can only view the subsidy given by payment platform B when the payment interface of payment platform B is jumped to for payment. Or, the subsidy given by payment platform C can only be viewed when the payment interface of payment platform C is jumped to for payment. At this time, when making a payment, the user needs to repeatedly compare the subsidies of multiple payment interfaces to determine the subsidy situation between various payment channels and the application in order to choose the appropriate payment method, which greatly reduces the user's payment enthusiasm, that is, the conversion rate of paying users in the existing payment interface is low. How to improve the conversion rate of the payment interface has become an urgent problem to be solved.
[0047] In order to solve the problem of low paid user conversion rate of the payment interface in the existing related technology when the payment interface only displays a uniformly distributed subsidy strategy, the present application provides a payment interface generation method, device, electronic device and storage medium, by obtaining payment channel information and user behavior information corresponding to the target user, determining a first user tag based on the payment channel information, performing behavior analysis based on the user behavior information to obtain a second user tag, and using the first user tag and combining the second user tag to calculate the subsidy to obtain the target subsidy information, and then outputting the payment subsidy interface corresponding to the target user based on the target subsidy information, so that the payment subsidy interface can be output for the target user in a targeted manner, thereby increasing the probability of the user making a payment on the payment subsidy interface, solving the problem of low paid user conversion rate of the payment interface in the existing related technology when the payment interface only displays a uniformly distributed subsidy strategy, and can effectively improve the paid user conversion rate of the payment interface.
[0048] Figure 1 A flow chart of a payment interface generation method provided for an embodiment of the present application. This method can be applied to one or more electronic devices such as an application, a client, a server, etc. In addition, the execution subject of this method can be hardware or software. When the above-mentioned execution subject is hardware, the execution subject can be one or more of the above-mentioned electronic devices. For example, a single electronic device can execute this method, or multiple electronic devices can cooperate with each other to execute this method. When the above-mentioned execution subject is software, this method can be implemented as multiple software or software modules, or as a single software or software module. No specific limitation is made here.
[0049] like Figure 1 As shown, a payment interface generation method provided in an embodiment of the present application may specifically include the following steps:
[0050] Step S110: Obtain payment channel information and user behavior information corresponding to the target user.
[0051] Among them, the target user may be a user waiting to make a payment in the application, the payment channel information corresponding to the target user may be the relevant information corresponding to each payment channel that the target user can select, and the user behavior information corresponding to the target user may represent the information on the target user's behavior in the application.
[0052] Specifically, the user behavior information in this embodiment can be directly obtained from the server corresponding to the application; for payment channel information, generally, the target user can select one or more payment channels, and at this time, the payment channel information corresponding to one or more payment channels can be obtained, that is, after determining the target user, the payment channel to be selected corresponding to the target user can be obtained, and the payment channel to be selected can indicate the payment channel that the target user's corresponding mobile device can use to make payments; then determine whether each payment channel to be selected is a preset payment channel, wherein the preset payment channel can be a payment channel pre-configured to establish an association with the application, and the specific association can be a subsidy superposition association, a payment data intercommunication association, etc., so the preset payment channel can include one or more payment channels; thereby, the preset payment channel among the payment channels to be selected can be the target payment channel, and based on the target user, the payment channel information corresponding to the target payment channel can be obtained, and then the payment channel information corresponding to the target payment channel that is associated with both the target user and the application can be accurately and effectively obtained; wherein the specific method for obtaining the payment channel information corresponding to the target payment channel can be to send payment data request information to the target payment channel, and receive the payment channel information returned by the target payment channel based on the payment data request information.
[0053] In addition, the process of obtaining payment channel information may include privacy computing. For example, when an application obtains payment channel information corresponding to a target user from a payment channel, the process may include obtaining user data, encrypting and transmitting data, performing privacy computing, performing cross-system identity authentication, and returning verification results. In this way, user identity authentication is performed across systems between the application and the payment channel while ensuring data security and privacy. It may also include steps such as data encryption, decryption, and transmission strategies, which are not specifically limited in this embodiment.
[0054] In one example, after determining the target user, the payment channels to be selected corresponding to the target user are obtained, including payment channel A, payment channel B, payment channel C, and payment channel D, and then it is determined whether each payment channel to be selected is a preset payment channel, wherein the preset payment channels are payment channel B, payment channel C, payment channel D, and payment channel E, so that the preset payment channels among the payment channels to be selected can be the target payment channels, that is, the determined target payment channels are payment channel B, payment channel C, and payment channel D, and then based on the target user, the payment channel information corresponding to the target payment channel can be obtained, that is, the payment channel information includes payment channel information B corresponding to payment channel B, payment channel information C corresponding to payment channel C, and payment channel information D corresponding to payment channel D. Of course, the above is only an example for illustration, and adaptive adjustment and configuration can be performed according to the scenario and needs during specific implementation, and this embodiment does not make specific limitations on this.
[0055] Step S120: Determine the first user tag according to the payment channel information.
[0056] Specifically, after obtaining the payment channel information corresponding to the target user, the first user tag can be determined based on the payment channel information. The first user tag can represent a tag that identifies the payment status of the target user in the payment channel, such as membership level, payment authority, etc.
[0057] Specifically, in the process of determining the first user tag based on the payment channel information, the first user tag can be directly extracted from the payment channel information; or the first user tag can be determined by analyzing the payment channel information, that is, step S120 determines the first user tag based on the payment channel information, which can specifically include the following steps: extracting the first user identification information from the payment channel information; determining the preset user tag that matches the first user identification information as the first user tag.
[0058] In this embodiment, after obtaining the payment channel information, the first user identification information can be extracted from the payment channel information, where the first user identification information represents a payment identifier used to mark the target user's payment behavior in the payment channel, such as a payment amount, payment frequency, and other identifiers; thereby, it can be determined whether there is a preset user tag that matches the first user identification information, where the preset user tag can represent a tag pre-configured for marking the user's payment behavior. When there is a preset user tag that matches the first user identification information, the preset user tag that matches the first user identification information can be determined as the first user tag. The specific determination of whether there is a preset user tag that matches the first user identification information can be based on a pre-configured matching strategy, such as a payment amount range, a payment frequency range, and the like, which is not specifically limited in this embodiment.
[0059] In one example, after obtaining the payment channel information corresponding to the target user, it can be determined whether the payment channel information contains a first user tag. If the payment channel information contains the first user tag, the first user tag can be directly extracted from the payment channel information; if the payment channel information does not contain the first user tag, the first user identification information can be extracted from the payment channel information, and the preset user tag matching the first user identification information can be determined as the first user tag.
[0060] Step S130: Performing behavior analysis based on the user behavior information to obtain a second user tag.
[0061] Specifically, after obtaining the user behavior information corresponding to the target user, a behavior analysis can be performed based on the user behavior information to obtain a second user tag. The second user tag can represent a tag that identifies the target user's behavior in the application, a behavior hobby tag, a subscription record tag, a new and old user tag, etc. The specific behavior analysis method for the user behavior information can be a neural network model, algorithm, etc., which is not specifically limited in this embodiment.
[0062] Step S140: using the first user tag and combining it with the second user tag to calculate the subsidy and obtain target subsidy information.
[0063] Specifically, after obtaining the first user tag and the second user tag, the first user tag can be used in combination with the second user tag to perform subsidy calculation to obtain target subsidy information, where the subsidy calculation can represent the preset user subsidy calculation using the first user tag and the second user tag, such as using the subsidy resources corresponding to the combination of the first user tag and the second user tag for calculation, or using the subsidy resources corresponding to the first user tag and the subsidy resources corresponding to the second user tag for combined calculation. The specific calculation method can be a preset formula, a neural network model, an algorithm, etc., and this embodiment does not specifically limit this; and the target subsidy information can represent the subsidy resources corresponding to the target user and payment channel information, and the subsidy resources can specifically be application points, cash red envelopes, full-reduction amounts, and other resources.
[0064] It can be seen that this embodiment combines and calculates the target subsidy information corresponding to the target user by using the first user tag for identifying the payment status of the target user in the payment channel and the second user tag for identifying the behavior status of the target user in the application, thereby determining the final target subsidy information by combining the user characteristics of the payment channel and the application, and finally displaying it in the payment subsidy interface of the application, which can effectively improve the paid user conversion rate of the payment interface, thereby avoiding the situation in which the subsidy information of the application and the payment channel respectively in the existing related technical means can only be displayed on the settlement interface of the application. The strategy of unified subsidy issuance of the application, or only displayed on the payment interface of the payment channel, leads to low adaptability for some users and inability to accurately attract users to pay. That is, it solves the problem of low paid user conversion rate of the payment interface in the existing related technology, and can effectively improve the paid user conversion rate of the payment interface.
[0065] Step S150: Outputting a payment subsidy interface corresponding to the target user based on the target subsidy information.
[0066] Specifically, after obtaining the target subsidy information, the payment subsidy interface corresponding to the target user can be output based on the target subsidy information. The payment subsidy interface can represent an interface used to display the user's payment and containing the target subsidy information, which can specifically be a cash register interface, a payment window interface, etc. This embodiment does not make any specific limitations on this.
[0067] It can be seen that this embodiment obtains the payment channel information and user behavior information corresponding to the target user to determine the first user tag based on the payment channel information, performs behavior analysis based on the user behavior information to obtain the second user tag, and uses the first user tag in combination with the second user tag to calculate the subsidy to obtain the target subsidy information, and then outputs the payment subsidy interface corresponding to the target user based on the target subsidy information, that is, the payment channel information corresponding to the payment channel and the user behavior information corresponding to the application are combined to accurately and effectively determine the target subsidy information adapted to the target user, so that a payment subsidy interface can be output for the target user in a targeted manner, thereby increasing the probability of users making payments on the payment subsidy interface, solving the problem of low paid user conversion rate of the payment interface in the existing related technology where the payment interface only displays a uniformly distributed subsidy strategy, and can effectively improve the paid user conversion rate of the payment interface.
[0068] In an optional embodiment of the present application, step S140 uses the first user tag and combines it with the second user tag to perform subsidy calculation to obtain target subsidy information, including: using the first user tag and combining it with the second user tag to perform subsidy calculation to obtain target subsidy resources; generating target subsidy information based on the target subsidy resources.
[0069] In this embodiment, in the process of using the first user tag and combining the second user tag to calculate the subsidy and obtain the target subsidy information, the first user tag can be used in combination with the second user tag to calculate the subsidy and obtain the target subsidy resource. The target subsidy resource represents the number of subsidy resources that match the first user tag and the second user identifier. The specific target subsidy resources can be a specific number of application points, a number of cash red envelopes, a full-discount amount, etc.; then, based on the target subsidy resources, the target subsidy information can be generated, that is, the target subsidy resources can be integrated with the target user to generate the target subsidy information, so that the target subsidy information can be used to indicate the information on the specific number of subsidy resources corresponding to the target user.
[0070] In an optional embodiment of the present application, a first user tag is used in combination with a second user tag to perform subsidy calculation to obtain a target subsidy resource, which may specifically include the following steps: obtaining a first subsidy resource corresponding to the first user tag; obtaining a second subsidy resource corresponding to the second user tag; and using the first subsidy resource and the second subsidy resource to perform subsidy calculation to obtain a target subsidy resource.
[0071] In this embodiment, in the process of using the first user tag and combining the second user tag to perform subsidy calculation to obtain the target subsidy resource, the first subsidy resource corresponding to the first user tag can be obtained and the second subsidy resource corresponding to the second user tag can be obtained, wherein the first subsidy resource can represent a preset subsidy resource that matches the first user tag, and the second subsidy resource can represent a preset subsidy resource that matches the second user tag. Then, the first subsidy resource and the second subsidy resource can be used to perform subsidy calculation to obtain the target subsidy resource. The specific subsidy calculation method can be to add the first subsidy resource and the second subsidy resource to obtain the target subsidy resource, or to perform weighted calculation on the first subsidy resource and the second subsidy resource to obtain the target subsidy resource, or to calculate the first subsidy resource and the second subsidy resource according to a preset formula or model to obtain the target subsidy resource. Of course, there can also be other subsidy calculation methods, which are not specifically limited in this embodiment.
[0072] In one example, for example, the preset correspondence between the first user tag and the first subsidy resource is: when the first user tag is the payment authority A tag, the corresponding first subsidy resource is X, and when the first user tag is the payment authority B tag, the corresponding first subsidy resource is Y; the preset correspondence between the second user tag and the second subsidy resource is: when the second user tag is the new user tag, the corresponding first subsidy resource is N, and when the first user tag is the old user tag, the corresponding first subsidy resource is M; at this time, when the first user tag is the payment authority B tag and the second user tag is the new user tag, the first subsidy resource corresponding to the first user tag can be obtained, and the first subsidy resource is Y, and the second subsidy resource corresponding to the second user tag can be obtained, and the second subsidy resource is N; then the first subsidy resource and the second subsidy resource are used to calculate the subsidy to obtain the target subsidy resource, that is, the first subsidy resource Y and the second subsidy resource N are used to calculate the subsidy to obtain the target subsidy resource. Of course, the above is only an example for illustration, and it can be adaptively adjusted and configured according to the scenario and needs during specific implementation, and this embodiment does not make specific limitations on this.
[0073] In an optional embodiment of the present application, step S110 obtains payment channel information and user behavior information corresponding to the target user, which may specifically include the following steps: receiving user request information; determining the user corresponding to the user request information as the target user; and obtaining payment channel information and user behavior information corresponding to the target user.
[0074] In this embodiment, in the process of obtaining the payment channel information and user behavior information corresponding to the target user, user request information can be received first, and the user request information indicates the information of the user requesting payment; after receiving the user request information, the user request information can be responded to, and the user corresponding to the user request information can be determined as the target user, and then the payment channel information and user behavior information corresponding to the target user can be obtained. It can be seen that in this embodiment, after the user sends the user request information for requesting payment, the user can be determined as the target user and the subsequent steps can be executed, and then the target subsidy information adapted to the target user can be accurately and effectively determined in combination with the payment channel information corresponding to the payment channel and the user behavior information corresponding to the application, so that the payment subsidy interface can be output for the target user in a targeted manner, and then the probability of the user making payment in the payment subsidy interface can be increased, and the problem of low conversion rate of paying users in the payment interface in the existing related technology that the payment interface only displays the subsidy strategy of unified issuance can be solved, and the conversion rate of paying users in the payment interface can be effectively improved.
[0075] In an optional embodiment of the present application, a payment subsidy interface corresponding to the target user is output based on the target subsidy information, which may specifically include the following steps: determining a front-end display interface; updating the front-end display interface based on the target subsidy information to obtain an updated front-end display interface; and determining the updated front-end display interface as the payment subsidy interface.
[0076] In this embodiment, in the process of outputting the payment subsidy interface corresponding to the target user based on the target subsidy information, the front-end display interface can be determined. The front-end display interface can represent the display interface generated in advance based on the payment channel information and user behavior information corresponding to the target user, which can specifically be an animation loading page, a payment waiting interface, etc.; then the front-end display interface can be updated according to the target subsidy information to obtain an updated front-end display interface. The specific updating method can be rendering the target subsidy information to the front-end display interface, so that the updated front-end display interface contains the target subsidy information, thereby determining the updated front-end display interface as the payment subsidy interface, so that the payment subsidy interface can display the payment interface containing the target subsidy information to the user.
[0077] In an optional embodiment of the present application, determining the front-end display interface may specifically include the following steps: obtaining a preset display waiting animation; and outputting the front-end display interface according to the display waiting animation.
[0078] In the process of determining the front-end display interface, this embodiment can first obtain a preset display waiting animation, which can represent a waiting animation pre-configured for displaying user viewing. Then, based on the display waiting animation, the front-end display interface can be generated and output, so that the display waiting animation can be displayed and output through the front-end display interface.
[0079] Specifically, the step of outputting the front-end display interface in this embodiment can be a step executed after obtaining the payment channel information and user behavior information corresponding to the target user in step S110, that is, after obtaining the payment channel information and user behavior information corresponding to the target user, a preset display waiting animation can be obtained, and the front-end display interface can be output according to the display waiting animation; then in the process of executing step S150 to output the payment subsidy interface corresponding to the target user according to the target subsidy information, the front-end display interface can be updated according to the target subsidy information to obtain the updated front-end display interface. It can be seen that in the process of the user making a payment, the front-end display interface is first output according to the display waiting animation, and then the subsequent subsidy calculation step is executed, and then the front-end display interface is updated according to the target subsidy information to obtain the updated front-end display interface; the asynchronous processing mechanism is used in the process of the user making a payment, which relieves the real-time calculation pressure and improves the response speed, and can effectively optimize the system response speed and improve the user experience.
[0080] like Figure 2 As shown, the present application also discloses an embodiment, providing a payment interface generating device, which may specifically include:
[0081] An acquisition module 210 is used to acquire payment channel information and user behavior information corresponding to a target user;
[0082] A determination module 220, configured to determine a first user tag according to the payment channel information;
[0083] A behavior analysis module 230, configured to perform behavior analysis based on user behavior information to obtain a second user tag;
[0084] A subsidy calculation module 240, configured to use the first user tag and the second user tag to perform subsidy calculation to obtain target subsidy information;
[0085] The output module 250 is used to output the payment subsidy interface corresponding to the target user according to the target subsidy information.
[0086] In an optional embodiment of the present application, the subsidy calculation module 240 may specifically include:
[0087] a first subsidy calculation unit, configured to use the first user tag and the second user tag to perform subsidy calculation to obtain a target subsidy resource;
[0088] The first generating unit is used to generate the target subsidy information according to the target subsidy resource.
[0089] In an optional embodiment of the present application, the first subsidy calculation unit may specifically include:
[0090] A first acquisition subunit, configured to acquire a first subsidy resource corresponding to the first user tag;
[0091] A second acquisition subunit, configured to acquire a second subsidy resource corresponding to the second user tag;
[0092] The subsidy calculation subunit is used to use the first subsidy resource and the second subsidy resource to perform subsidy calculation to obtain the target subsidy resource.
[0093] In an optional embodiment of the present application, the acquisition module 210 may specifically include:
[0094] A receiving unit, used for receiving user request information;
[0095] A first determining unit, configured to determine a user corresponding to the user request information as the target user;
[0096] The first acquisition unit is used to acquire the payment channel information and the user behavior information corresponding to the target user.
[0097] In an optional embodiment of the present application, the output module 250 may specifically include:
[0098] A second determining unit, used to determine a front-end display interface;
[0099] An updating unit, configured to update the front-end display interface according to the target subsidy information to obtain an updated front-end display interface;
[0100] The third determining unit is used to determine the updated front-end display interface as the payment subsidy interface.
[0101] In an optional embodiment of the present application, determining the front-end display interface may specifically include:
[0102] A second acquisition unit, used to acquire a preset display waiting animation;
[0103] An output unit is used to output the front-end display interface according to the display waiting animation.
[0104] In an optional embodiment of the present application, the acquisition module 210 may specifically include:
[0105] An extraction unit, used to extract the first user identification information from the payment channel information;
[0106] The fourth determining unit is configured to determine a preset user tag that matches the first user identification information as the first user tag.
[0107] The implementation process of the functions and effects of each module in the above-mentioned device is specifically described in the implementation process of the corresponding steps in the above-mentioned method, which will not be repeated here.
[0108] like Figure 3 As shown, an embodiment of the present application provides an electronic device, including a processor 310, a communication interface 320, a memory 330 and a communication bus 340, wherein the processor 310, the communication interface 320, and the memory 330 communicate with each other through the communication bus 340;
[0109] Memory 330, for storing computer programs;
[0110] In one embodiment of the present application, the processor 310, when executing the program stored in the memory 330, implements the control method for payment subsidies provided by any of the aforementioned method embodiments, by obtaining payment channel information and user behavior information corresponding to the target user, determining a first user tag based on the payment channel information, performing behavior analysis based on the user behavior information to obtain a second user tag, and using the first user tag in combination with the second user tag to calculate the subsidy to obtain the target subsidy information, and then outputting a payment subsidy interface corresponding to the target user based on the target subsidy information, that is, combining the payment channel information corresponding to the payment channel and the user behavior information corresponding to the application to accurately and effectively determine the target subsidy information adapted to the target user, so that a payment subsidy interface can be output for the target user in a targeted manner, thereby increasing the probability of the user making a payment on the payment subsidy interface, solving the problem of low paid user conversion rate of the payment interface in the existing related technology where the payment interface only displays a uniformly distributed subsidy strategy, and can effectively improve the paid user conversion rate of the payment interface.
[0111] The embodiment of the present application also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of a payment interface generation method as provided in any of the aforementioned method embodiments, by obtaining payment channel information and user behavior information corresponding to the target user, determining a first user tag based on the payment channel information, performing behavior analysis based on the user behavior information to obtain a second user tag, and using the first user tag in combination with the second user tag to perform subsidy calculation to obtain target subsidy information, and then outputting a payment subsidy interface corresponding to the target user based on the target subsidy information, that is, combining the payment channel information corresponding to the payment channel and the user behavior information corresponding to the application to accurately and effectively determine the target subsidy information adapted to the target user, thereby being able to output a payment subsidy interface for the target user in a targeted manner, thereby increasing the probability of the user making a payment on the payment subsidy interface, solving the problem of low paid user conversion rate of the payment interface in the prior related technology where the payment interface only displays a uniformly distributed subsidy strategy, and being able to effectively improve the paid user conversion rate of the payment interface.
[0112] The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
[0113] Through the description of the above implementation methods, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a general hardware platform, and of course, by hardware. Based on this understanding, the above technical solution is essentially or the part that contributes to the relevant technology can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a disk, an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.
[0114] It should be understood that the terms used herein are only for the purpose of describing specific example embodiments and are not intended to be limiting. Unless the context clearly indicates otherwise, the singular forms "one", "an" and "said" as used herein may also be meant to include plural forms. The terms "include", "comprise", "contain", and "have" are inclusive, and therefore specify the existence of stated features, steps, operations, elements and / or parts, but do not exclude the existence or addition of one or more other features, steps, operations, elements, parts, and / or combinations thereof. The method steps, processes, and operations described herein are not interpreted as necessarily requiring them to be performed in the specific order described or illustrated, unless the execution order is clearly indicated. It should also be understood that additional or alternative steps may be used.
[0115] The foregoing is merely a specific embodiment of the present invention, which enables those skilled in the art to understand or implement the present invention. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present invention. Therefore, the present invention will not be limited to the embodiments shown herein, but rather to the widest scope consistent with the principles and novel features claimed herein.
Claims
1. A payment interface generation method, characterized in that: include: Obtain payment channel information and user behavior information corresponding to the target user; Determining a first user tag according to the payment channel information; Performing behavior analysis based on the user behavior information to obtain a second user tag; The first user tag is used in combination with the second user tag to calculate the subsidy to obtain target subsidy information; Based on the target subsidy information, a payment subsidy interface corresponding to the target user is output.
2. The payment interface generation method according to claim 1, characterized in that: The using the first user tag and combining the second user tag to perform subsidy calculation to obtain target subsidy information includes: The first user tag is used in combination with the second user tag to perform subsidy calculation to obtain target subsidy resources; The target subsidy information is generated according to the target subsidy resource.
3. The payment interface generation method according to claim 2, characterized in that: The using the first user tag and combining the second user tag to perform subsidy calculation to obtain target subsidy resources includes: Acquire a first subsidy resource corresponding to the first user tag; Acquire a second subsidy resource corresponding to the second user tag; The first subsidy resource and the second subsidy resource are used to perform subsidy calculation to obtain the target subsidy resource.
4. The payment interface generation method according to claim 1, characterized in that: The obtaining of payment channel information and user behavior information corresponding to the target user includes: Receive user request information; Determine the user corresponding to the user request information as the target user; Obtain the payment channel information and the user behavior information corresponding to the target user.
5. The payment interface generation method according to claim 4, characterized in that: Outputting a payment subsidy interface corresponding to the target user according to the target subsidy information includes: Determine the front-end display interface; According to the target subsidy information, the front-end display interface is updated to obtain an updated front-end display interface; The updated front-end display interface is determined as the subsidy payment interface.
6. The payment interface generation method according to claim 5, characterized in that: The determining of the front-end display interface includes: Get the preset display waiting animation; The front-end display interface is output according to the display waiting animation.
7. The payment interface generation method according to any one of claims 1 to 6, characterized in that: The determining the first user tag according to the payment channel information includes: Extracting first user identification information from the payment channel information; A preset user tag matching the first user identification information is determined as the first user tag.
8. A payment interface generating device, characterized in that: include: The acquisition module is used to obtain the payment channel information and user behavior information corresponding to the target user; A determination module, configured to determine a first user tag according to the payment channel information; A behavior analysis module, used to perform behavior analysis based on user behavior information to obtain a second user tag; A subsidy calculation module, configured to use the first user tag and the second user tag to perform subsidy calculation to obtain target subsidy information; The output module is used to output the payment subsidy interface corresponding to the target user according to the target subsidy information.
9. An electronic device, characterized in that: It includes a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other through the communication bus; Memory, used to store computer programs; The processor is used to implement the payment interface generation method described in any one of claims 1-7 when executing the program stored in the memory.
10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the payment interface generation method as described in any one of claims 1 to 7 is implemented.