Advertisement performance determination device, storage medium, and program

Abstract

The invention provides an advertisement performance determination device and the like which can clearly determine which country the advertisement performance can be used and which country the advertisement performance cannot be used by displaying whether the advertisement performance can be used or not in a list mode for each country. The advertisement performance determination device comprises: a storage unit that stores determination data for determining whether or not the advertisement performance is usable for each of a plurality of countries on the basis of a review guide relating to the advertisement; an acquisition unit that acquires advertisement performance; a translation unit that acquires a language expression translated into a language for each country with respect to the advertisement expression; a performance determination unit that determines whether or not the advertisement performance is available for each country on the basis of the determination data; and an output unit that outputs display data that displays, as a list, the language performance of each country of the advertisement performance and the usability of each country.

Description

Technical Field

[0001] The present invention relates to an advertisement performance determination device and the like for determining whether an advertisement performance can be used. Background Art

[0002] As a device for judging the performance of advertisements, there is, for example, a display information judgment device as disclosed in Patent Document 1. This device makes a database of messages that cannot be used under laws such as the Pharmaceutical Devices Act and the Scenery Act of Japan, and searches the database to see whether the input advertisement message exists, thereby judging whether the advertisement message can be used.

[0003] Prior art literature

[0004] Patent Literature

[0005] Patent document 1: Japanese Patent Application Publication No. 2019-079275. Summary of the invention

[0006] Problem that the invention aims to solve

[0007] However, the types of laws and regulations regarding unusable advertising displays vary from country to country, so sometimes advertising expressions that are prohibited in a certain country can be used in other countries. Conversely, advertising expressions that can be used as a matter of course in one's own country may not be used in other countries. For example, "baby bottles" can certainly be used in Japan. However, in Brazil and India, "baby bottles" are related to obesity in infants and cannot be used as advertising expressions. In addition, each advertising media such as Google (registered trademark) AD and TikTok (registered trademark) AD has an advertising review guide, and advertising reviews are conducted in various countries based on the advertising review guidelines. Therefore, even if an advertising expression has passed the review in a certain country, it may not pass the advertising review in other countries.

[0008] In this regard, it is also considered to set the database of laws and regulations and guidelines to global standards, and compare the advertising expressions of each country with the laws and regulations and guidelines of other countries to determine whether they can be used. However, it is very troublesome to translate the advertising expressions for each country and make judgments separately. For example, when using online advertising and video advertising for various countries, it is necessary to pass the advertising review of each country. In this case, it is not easy to find out in which country (OK) the advertising expression can be used and in which country (NG) it cannot be used for each advertising expression.

[0009] In view of such a situation, an object of the present invention is to provide an advertising performance determination device, etc., which can clearly determine in which countries the advertising performance can be used and in which countries the advertising performance cannot be used by displaying whether the advertising performance can be used in each country in the form of a list.

[0010] Technical solutions to the problem

[0011] In order to solve the above-mentioned problem, the advertising performance judgment device of the present invention comprises: a storage unit storing judgment data, which is data for judging whether the advertising performance can be used in each of a plurality of countries based on the review guidelines related to the advertisement; an acquisition unit for acquiring the advertising performance; a translation unit for acquiring the language performance translated into the language of each country for the advertising performance; a performance judgment unit for judging whether the advertising performance can be used in each country based on the judgment data; and an output unit for outputting display data, which displays the language performance of each country of the advertising performance and the usability of each country in the form of a list. According to the device of this mode, the language performance of each country and the usability of each country are displayed in the form of a list for the acquired advertising performance, so it is possible to judge at a glance in which country the advertising performance can be used and in which country it cannot be used. Therefore, it is possible to know whether the advertising performance satisfies the advertising review in each country, so it is possible to understand at a glance in which country the advertising performance can pass the advertising review.

[0012] In a preferred embodiment of the present invention, the judgment data includes, for each of the plurality of examination guidelines, the language expression of each country of the advertisement expression that cannot be used in at least one country and whether it can be used in each country. If the judgment data of this embodiment is used to judge the advertisement expression, it is known which advertisement review the advertisement expression satisfies in each country according to each examination guideline. Therefore, when sending advertisements to a plurality of countries according to the examination guideline, it is possible to easily confirm which country's advertisement review the advertisement expression can pass.

[0013] In a preferred embodiment of the present invention, the advertising performance is an advertising performance included in the online advertisement, the acquisition unit acquires the advertising performance based on the URL of the online advertisement, and the display data includes data showing at least the number of unusable advertising performances for each country. According to this embodiment, the advertising performance is acquired based on the URL of the online advertisement, so the advertising performance included in the online advertisement can be determined at one time. As a result, the effort and time for judging the advertising performance can be greatly saved. Moreover, since at least the data showing the number of unusable advertising performances for each country is included, it is easy to know to what extent the advertising performance needs to be modified later to pass the advertising review.

[0014] In a preferred embodiment of the present invention, the display data includes data for displaying: displaying a network advertisement with an emphasis on an advertisement expression judged to be unavailable in at least one country; and, when a cursor is positioned on the advertisement expression with the emphasis on, a pop-up display showing at least the country in which the advertisement expression is unavailable. According to this embodiment, it is possible to clearly know which advertisement expression is unavailable in which country on the network advertisement.

[0015] In a preferred embodiment of the present invention, the online advertisement is a video, and the acquisition unit acquires the advertisement performance from the audio and text data of the video based on the URL of the online advertisement. According to this embodiment, even if the online advertisement is a video, the advertisement performance is acquired from the audio and text data contained in the video, so the advertisement performance can be judged in the same way as when the online advertisement is not a video. Thus, even if the online advertisement is a video, it can be displayed in a list whether the advertisement performance can be used in various countries, so it can be clearly determined in which country the advertisement performance can be used and in which country it cannot be used. Moreover, since the advertisement performance contained in the video website of the online advertisement can be judged at one time, the effort and time of judging the advertisement performance can be greatly saved.

[0016] In a preferred embodiment of the present invention, the display data includes data for performing the following displays, namely: display of a world map; a mark display indicating at least the location of a country where the advertising expression cannot be used on the world map; and a pop-up display associated with the mark display and indicating at least the country where the advertising expression cannot be used. According to this embodiment, it is possible to understand in which country the advertising expression cannot be used from the location on the world map. In particular, when the advertising expression cannot be used in multiple countries, it is also clear at a glance which country or region the advertising expression cannot be used. In addition, the display data includes a pop-up display, which is associated with the mark display on the world map and at least displays the country where the advertising expression cannot be used, so that the unusable country shown by the mark display on the world map can be known at a glance.

[0017] In a preferred embodiment of the present invention, the display data includes data indicating the reason why the advertisement expression cannot be used in the country. According to this embodiment, the reason why the advertisement expression cannot be used in the country can be known, so it is easy to modify the advertisement expression.

[0018] In a preferred embodiment of the present invention, a storage medium of the present invention stores a program that causes a computer to execute an advertisement judgment process, wherein the advertisement judgment process judges advertisement performance for each of a plurality of countries based on a review guideline related to advertisements, wherein the advertisement judgment process includes: a step of obtaining advertisement performance; a step of obtaining a language performance translated into a language of each country for the advertisement performance; a step of judging whether the advertisement performance can be used for each country based on the review guideline; and a step of outputting display data, wherein the display data displays the language performance of each country of the advertisement performance and whether the advertisement performance can be used for each country in a list format. By having a computer read and execute the program of the storage medium of this embodiment, the advertisement judgment process can be executed, and the computer can function as an advertisement performance judgment device.

[0019] In order to solve the above-mentioned problem, the program of the present invention is a program for causing a computer to execute an advertisement judgment process, wherein the advertisement judgment process judges the advertisement performance for each of a plurality of countries based on the examination guidelines concerning advertisements, wherein the advertisement judgment process includes: a step of obtaining the advertisement performance; a step of obtaining the language performance translated into the language of each country for the advertisement performance; a step of judging whether the advertisement performance can be used for each country based on the examination guidelines; and a step of outputting display data, wherein the display data displays the language performance of each country of the advertisement performance and whether the advertisement performance can be used for each country in the form of a list. By executing the program of this mode, the advertisement judgment process can be executed, and the computer can function as an advertisement performance judgment device.

[0020] Effects of the Invention

[0021] According to the present invention, by displaying whether or not an advertisement expression can be used in each country in a list format, it is possible to clearly determine in which country the advertisement expression can be used and in which country it cannot be used. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] Figure 1 It is a diagram showing a configuration example of an advertisement performance determination system according to the first embodiment of the present invention.

[0023] Figure 2 This is a block diagram showing a configuration example of an advertisement performance determination device and a terminal device.

[0024] Figure 3 This is a diagram showing a specific example of the country-specific advertisement judgment DB.

[0025] Figure 4 It is a diagram showing a specific example of the explanatory text DB.

[0026] Figure 5 It is a diagram showing a specific example of the alternative expression DB.

[0027] Figure 6 It is a diagram showing a specific example of the judgment result DB.

[0028] Figure 7 It is a diagram showing a specific example of the word input screen according to the first embodiment.

[0029] Figure 8 It is a diagram showing a specific example of the advertisement expression determination result display screen according to the first embodiment.

[0030] Fig. 9 This is a flowchart showing a specific example of the advertisement determination process according to the first embodiment.

[0031] Fig.10 Yes means Fig. 9 A flowchart of a specific example of advertising performance judgment processing.

[0032] Fig.11 It is a block diagram showing a configuration example of an advertisement performance determination device and a terminal device according to a second embodiment.

[0033] Fig.12 It is a diagram showing a specific example of the website URL input screen according to the second embodiment.

[0034] Fig.13 It is a diagram showing a specific example of the advertisement expression determination result display screen according to the second embodiment.

[0035] Fig.14 It is a diagram showing a specific example of the pop-up display according to the second embodiment.

[0036] Fig.15 It is a diagram showing another specific example of the pop-up display according to the second embodiment.

[0037] Fig.16 This is a flowchart showing a specific example of the advertisement determination process according to the second embodiment.

[0038] Fig.17 It is a block diagram showing a configuration example of an advertisement performance determination device and a terminal device according to a third embodiment.

[0039] Fig.18 It is a diagram showing a specific example of the video site URL input screen according to the third embodiment.

[0040] Fig.19 It is a diagram showing a specific example of the advertisement expression determination result display screen according to the third embodiment.

[0041] Fig. 20 It is a diagram showing a specific example of the pop-up display according to the third embodiment.

[0042] Fig.21 It is a diagram showing another specific example of the pop-up display according to the third embodiment.

[0043] Fig. 22 This is a flowchart showing a specific example of the advertisement determination process according to the third embodiment.

[0044] Fig.23 It is a diagram showing a specific example of the advertisement expression determination result display screen according to the first modification.

[0045] Fig.24 It is a diagram showing a specific example of the advertisement expression determination result display screen according to the second modification. DETAILED DESCRIPTION

[0046] <First Embodiment>

[0047] Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. In the first embodiment, an advertisement performance determination system 100 including an advertisement performance determination device 10 of the present invention is exemplified. Figure 1 It is a diagram showing the configuration of the advertisement performance determination system 100 according to the first embodiment. Figure 1 The advertisement performance determination system 100 includes an advertisement performance determination device 10 and a terminal device 20 .

[0048] The advertisement performance judgment system 100 displays in a list whether the acquired advertisement performance can be used in each country. The advertisement performance judgment device 10 of this embodiment can judge whether the advertisement performance can be used in each country based on the review guidelines related to advertisements (hereinafter referred to as "advertisement review guidelines"), and display the results in a list on the terminal device 20. In this way, by displaying in a list whether the advertisement performance acquired from the terminal device 20 can be used in each country, it is possible to clearly determine in which country the advertisement performance can be used and in which country it cannot be used.

[0049] The advertisement performance determination device 10 is constituted by, for example, a server computer that uses the terminal device 20 as a client. The advertisement performance determination device 10 may be constituted so as to be distributed by a plurality of devices, or may be constituted by a plurality of virtual machines provided in one server device. In addition, the advertisement performance determination device 10 may be constituted by a personal computer or a cloud server. The advertisement performance determination device 10 and the terminal device 20 are constituted so as to be able to communicate with each other via a network N such as the Internet.

[0050] The terminal device 20 is an information processing device used by the user. The terminal device 20 is, for example, a portable terminal such as a smartphone, a tablet computer, a PDA (Personal Digital Assistant), a desktop personal computer, a notebook personal computer, etc. By inputting information related to the advertising expression (such as a word, a phrase, a URL (Uniform Resource Locator) containing the advertising expression, etc.) into the terminal device 20, whether the advertising expression can be used in each country is displayed in a list. In addition, although the case where one terminal device 20 is connected to the network N is illustrated, two or more terminal devices 20 may be connected.

[0051] Figure 2 Yes means Figure 1 The block diagram of the specific structure example of the advertisement performance judgment device 10 and the terminal device 20 is shown in FIG. Figure 2 As shown, the advertisement expression determination device 10 includes a communication unit 11, a control unit 12, and a storage unit 14. The communication unit 11, the control unit 12, and the storage unit 14 are respectively connected to a bus 10L and can exchange information (data) with each other.

[0052] The communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information (data) to and from the terminal device 20. The communication unit 11 functions as a communication interface for the Internet or an intranet, and can perform communication using, for example, TCP / IP, Wi-Fi (registered trademark), or Bluetooth (registered trademark).

[0053] The control unit 12 controls the entire advertisement performance determination device 10. The control unit 12 is composed of an integrated circuit such as an MPU (Micro Processing Unit). The control unit 12 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), and a ROM (Read Only Memory). The control unit 12 loads necessary programs into the ROM and executes the programs using the RAM as a work area, thereby performing various processes.

[0054] The storage unit 14 is an example of a storage medium (a tangible storage medium readable by a computer) that stores various programs executed by the control unit 12 and data used by these programs. The storage unit 14 is composed of a storage device such as a hard disk, an optical disk, and a magnetic disk. The structure of the storage unit 14 is not limited to this, and the storage unit 14 can also be composed of a semiconductor memory such as a RAM or a flash memory. For example, the storage unit 14 can also be composed of an SSD (Solid State Drive).

[0055] The storage unit 14 includes a program storage unit 15, a data storage unit 16, etc. The program storage unit 15 stores various programs executed by the control unit 12. The control unit 12 reads necessary programs from the program storage unit 15 to execute various processes.

[0056] The data storage unit 16 stores user DB 161 (user database), national advertisement judgment DB 162 (national advertisement judgment database), description DB 163 (description database), alternative expression DB 164 (alternative expression database), judgment result DB 165 (judgment result database), etc. The user DB 161 includes pre-registered user IDs, company names, names, etc. The user DB 161 is not limited to this, and may also include the user's address, department, gender, etc.

[0057] Figure 3 1 is a diagram showing a specific example of the country-specific advertisement judgment DB 162. The country-specific advertisement judgment DB 162 stores judgment data for judging whether or not an advertisement expression can be used for each country. Specifically, in the country-specific advertisement judgment DB, for example Figure 3As shown in FIG. 1 , for the judgment target countries (Japan (JP), the United States (US), the United Kingdom (UK), China (CN), South Korea (KR), etc.), judgment data including whether the advertisement performance of each country can be used (OK or NG) is stored. Figure 3 As shown, the judgment data of this embodiment is data of advertisement expressions (words, phrases, etc.) that are NG (not usable) in a certain country according to each of a plurality of advertisement review guidelines. Thus, it is possible to judge whether the advertisement expression of each country can be used for each advertisement review guideline, so it is easy to judge which advertisement review guideline has passed the advertisement review in which country. In this way, the country advertisement judgment DB 162 constitutes a storage unit that stores judgment data for judging whether the advertisement expression can be used for a plurality of countries based on the review guidelines related to the advertisement.

[0058] Figure 3 The judgment data shown in the country-specific advertisement judgment DB 162 stores the result of comparing the advertisement expression that is NG for use in a certain country with a plurality of advertisement review guidelines to determine whether it is also NG for use in other countries. For example, in the advertisement review guidelines, if the advertisement expression that is NG for use in Japan is not NG for use in the United States, it is set to be OK for use in the United States. Figure 3 The advertising performance includes the expression of the language of the country and the language category.

[0059] exist Figure 3 In the advertising performance, the OK / NG category (NG for use, OK for use, out of service, etc.), NG reason (reason for non-use), alternative performance, etc. are associated with each advertising review guide. An example of the advertising review guide is the advertising review guide of the AD network (AdNetwork). The AD network is a mechanism that collects multiple advertising media (websites, social media, blogs, etc.) to create an advertising distribution network and distributes advertisements to these media in a centralized manner.

[0060] In the AD network, a separate advertising review guide is stipulated, and the content of the advertising review guide varies for each country of distribution destination. This is because the types of laws and cultures in each country are different. In the advertising review guide, the types of laws and cultures that restrict improper display in each country also prompt the use of NG advertising performance. For example, Japanese laws include laws related to ensuring the quality, effectiveness and safety of pharmaceuticals, medical devices, etc. (hereinafter referred to as the Pharmaceutical Machine Law), the law for preventing improper prizes and improper displays (hereinafter referred to as the Scenery Law), the Pharmaceutical Affairs Law and other laws (including laws, decrees, and provincial orders), the Labor Standards Law, etc. As such advertising review guidelines, for example, Amazon (registered trademark) AD, Facebook (registered trademark) AD, Google (registered trademark) AD, Instagram (registered trademark) AD, TikTok (registered trademark) AD, Yahoo (registered trademark) AD, YouTube (registered trademark) AD, etc. can be cited. In addition, the advertising review guide is not limited to the review guidelines of these AD networks, but can also be other guidelines determined based on the types of laws and cultures of various countries.

[0061] Ad performance that is considered NG in the Ad Review Guidelines varies by country and by the type of AD network (Yahoo (registered trademark) AD, TikTok (registered trademark) AD, etc.). Figure 3 The examination guideline A is set to be based on Yahoo (registered trademark) AD, and the examination guideline B is set to be based on TikTok (registered trademark) AD. Figure 3 For example, it can be seen that the advertisement expression "contraceptive pills" in TikTok (registered trademark) AD is NG in Japan and China, while it is OK in the United States, the United Kingdom, and South Korea. In addition, it can be seen that the advertisement expression "NFT" in Yahoo (registered trademark) AD is OK in Japan, the United States, and the United Kingdom, but it is NG in South Korea, and it is known that it is beyond the service scope of Yahoo (registered trademark) AD in China. Based on such a country-specific advertisement judgment DB, it is possible to judge whether the advertisement expression of each advertisement review guideline is used for each country.

[0062] Figure 4 1 is a diagram showing a specific example of the explanatory text DB 163. The explanatory text DB 163 stores explanatory texts including reasons why the advertisement performance becomes NG. Figure 4 As shown in FIG. 1 , the description DB 163 associates the advertisement performance that will become NG for each country with the description and citation number that became the reason for the NG. Figure 4As shown, not only the description text, but also the NG reason and the like can be associated with the advertising expression. Although not shown in the description text DB 163, a comment column can also be provided. The comment column can store detailed reasons based on, for example, the type of law or culture. For example, in the advertising expression "ハリ (tightening)", "reminiscent of skin" can also be stored in the comment column, so that it can be described later. Fig.14 The pop-up display SC42 is performed in this way. The description text in the description text DB163 can be associated with the NG reason column of other databases (country-specific advertisement judgment DB162, judgment result DB165) by reference number. Figure 3 In the national advertising judgment DB162, the "contraceptive pill" as an advertisement is NG in Japan, and the NG reason column is "JP2a". Therefore, the NG reason is Figure 4 Explanation of "JP2a" (NG for use in Japan based on Examination Guidelines B).

[0063] Figure 5 1 is a diagram showing a specific example of the alternative expression DB 164. The alternative expression DB 164 stores alternative expressions of advertisement expressions that are NG for use. Figure 5 As shown, the alternative expression DB 164 associates the alternative expression and the reference number with the advertisement expression that has become NG in each country. Figure 5 Such alternative expressions and their precautions may also be associated with the alternative expressions. Figure 6 Although some of the alternative expressions for Japanese advertisement expressions are shown in the alternative expression DB 164, alternative expressions for advertisement expressions in other countries may also be stored. These alternative expressions, etc. can be associated with the alternative expression columns of other databases (country-specific advertisement judgment DB 162, judgment result DB 165) by reference numbers. Figure 3 In the national advertisement judgment DB 162, the advertisement expression "はり (tight)" is NG for use in Japan, and the column for the alternative expression is "JP1b", so the alternative expression becomes Figure 4 An alternative representation of "JP1b" (youth).

[0064] Figure 6 1 is a diagram showing a specific example of the judgment result DB 165. The judgment result DB 165 stores the result of judging the acquired advertisement performance. The display data described later is generated based on the data stored in the judgment result DB 165. Figure 6 In the example, the case of storing the judgment result of one advertisement expression "contraceptive pills" is illustrated, but it is not limited to this. When judging multiple advertisement expressions included in network advertisements (network advertisements) at one time, the judgment results of these multiple advertisement expressions can also be stored by adding numbers in sequence.

[0065] Figure 2 The control unit 12 includes an acquisition unit 121, a translation unit (translation acquisition unit) 124, a judgment data selection unit 125, a performance judgment unit 126, and an output unit 130. Each component of the control unit 12 can be composed of a physical circuit or a program executable by the CPU. The structure of the control unit 12 is not limited to Figure 2 The structure shown.

[0066] The acquisition unit 121 acquires the advertisement performance from the terminal device 20 via the communication unit 11. The acquisition unit 121 acquires the advertisement performance based on information (words, phrases, etc.) inputted in an input screen of an advertisement performance judgment service website that can be displayed by a browser of the terminal device 20, for example. The advertisement performance judgment service website is a website that provides the advertisement performance judgment service of the present invention. The acquisition unit 121 acquires the category of the advertisement review guideline used in the judgment of the advertisement performance from the terminal device 20 via the communication unit 11. The acquisition unit 121 acquires the category of the advertisement review guideline based on information (review guideline A, review guideline B, etc.) inputted in the above-mentioned input screen of the website displayed by the browser on the terminal device 20, for example.

[0067] The translation unit 124 is a translation acquisition unit that acquires the language expression obtained by translating the advertisement expression acquired by the acquisition unit 121 into the language of each country. Specifically, the translation unit 124 translates the advertisement expression acquired by the acquisition unit 121 into the language expression of each country to acquire the language expression of each country. In the translation of the advertisement expression, a translation engine provided in the advertisement expression judgment device 10 can be used, or a translation engine of an external device can be used. In addition, in the translation of the advertisement expression, a translation engine based on an external website can also be used. In addition, the advertisement expression under the language expression of each country does not necessarily need to acquire the translated content. For example, since the judgment data of the country advertisement judgment DB 162 stores the advertisement expression in the language expression of each country, the translation unit 124 can use the judgment data to acquire the language expression of each country. For example, in the case where the advertisement expression acquired by the acquisition unit 121 is in Japanese, if there is an advertisement expression in Japanese in the judgment data of the country advertisement judgment DB 162, the language expression of the advertisement expression in English, Chinese, Korean, etc. can also be acquired.

[0068] The judgment data selection unit 125 selects judgment data based on the category of the advertisement review guideline acquired by the acquisition unit 121. The judgment data selection unit 125 selects the judgment data of the advertisement review guideline acquired by the acquisition unit 121 from the country-specific advertisement judgment DB 162. For example, if the category acquired by the acquisition unit 121 is review guideline B, the judgment data of review guideline B is selected from the country-specific advertisement judgment DB 162.

[0069] The expression judgment unit 126 judges whether each advertising expression translated by the translation unit 124 is usable in each country based on the judgment data. The expression judgment unit 126 judges whether the advertising expression is usable in each country (NG or OK) based on the judgment data selected by the judgment data selection unit 125 (for example, the judgment data of the examination guide B), and stores the judgment result in the judgment result DB 165.

[0070] The output unit 130 outputs display data, which displays in a list format whether the above-mentioned advertising performance can be used in each country. The output unit 130 generates and outputs display data based on the judgment result of the judgment result DB 165. The display data here is data for display on the advertising performance judgment service website. As a result, in the advertising performance judgment service website displayed by the browser of the terminal device 20, it is possible to display in a list format whether the advertising performance can be used in each country (NG for use or OK for use). As a result, it is possible to clearly determine in which country the advertising performance can be used and in which country it cannot be used.

[0071] Next, refer to Figure 2 A configuration example of the terminal device 20 will be described. Figure 2 The terminal device 20 shown includes a communication unit 21, a control unit 22, a storage unit 23, an input unit 24, and a display unit 25. The communication unit 21, the control unit 22, the storage unit 23, the input unit 24, and the display unit 25 are respectively connected to a bus 20L and can exchange information (data) with each other.

[0072] The communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information (data) with the advertisement performance determination device 10. The communication unit 21 functions as a communication interface of the Internet or an intranet, and can perform communication using, for example, TCP / IP, Wi-Fi (registered trademark), or Bluetooth (registered trademark).

[0073] The control unit 22 controls the entire terminal device 20. The control unit 22 is composed of an integrated circuit such as an MPU (Micro Processing Unit). The control unit 22 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), and a ROM (Read Only Memory). The control unit 22 loads necessary programs into the ROM and executes the programs using the RAM as a work area, thereby performing various processes.

[0074] The storage unit 23 includes a program storage unit 231, a data storage unit 232, and the like. The program storage unit 231 functions as a storage medium (a tangible storage medium readable by a computer) for storing a plurality of application programs executed by the control unit 22. The storage unit 23 may be composed of a hard disk or a semiconductor memory such as a flash memory. For example, the storage unit 23 may be composed of an SSD (Solid State Drive).

[0075] The input unit 24 includes a keyboard and a mouse, etc., receives operation input from the user and sends a control signal corresponding to the operation content to the control unit 22. The input unit 24 may also include a touch panel. The display unit 25 is a liquid crystal display, an organic EL display, etc., and displays various information according to the instructions from the control unit 22. The display unit 25 displays a website through a browser, for example, and displays a word input screen SC10 and an advertisement performance judgment result display screen SC20 described later based on the display data of the advertisement performance judgment device 10.

[0076] Here, as an example of an input screen displayed on the display unit 25, Figure 7 An example of the structure of a word input screen is shown. Figure 7 In the word input screen SC10, a first input field SC11 for inputting a word or phrase, a second input field SC12 for inputting the category of the advertising review guideline, a check button SC13 for starting the judgment of the advertising performance, and a reset button SC14 for resetting the input are displayed. Figure 7 As shown, the second input field SC12 is input through a pull-down menu, etc. The category of the advertising review guideline may be directly input without using a pull-down menu, or may be input through a radio button, etc.

[0077] Next, Figure 8 FIG. 2 shows an example of the structure of a judgment result display screen of advertisement performance displayed on the display unit 25. Figure 8 The judgment result display screen SC20 displays a check result column SC211 indicating the judgment result. The check result column SC211 displays an advertisement performance display column SC212, an advertisement review guide display column CS213, and a list of countries whether the advertisement can be used SC214. Figure 7 The advertisement entered in the first input column SC11 is displayed in the advertisement review guide display column CS213. Figure 7 Enter the category of the advertising review guidelines in the second input field SC12. Figure 8 In the Ad Review Guidelines display column CS213, you can also display Figure 7The second input field SC12 has a similar pull-down menu. Thus, the judgment results based on other advertisement review guidelines can also be easily displayed.

[0078] In the list SC214 of whether the advertisement expression can be used in each country, it is displayed in the form of a list whether the advertisement expression can be used in each country. In the list SC214 of whether the advertisement expression can be used in each country, a language category column SC24, a native language mark column SC25, an NG reason column SC26, an alternative expression column SC27, etc. are displayed for each country. The language category column SC24 displays the category of the language of the country. For example, Japan is Japanese, the United States or the United Kingdom is English, China is Chinese, and South Korea is Korean. By displaying simplified and traditional Chinese characters, it is possible to judge not only the advertisement expression in mainland China but also in Taiwan, China, etc. In the native language mark column SC25, the advertisement expression translated from the judgment result DB165 into the language of the country is displayed. In the NG reason column SC26, the explanatory text of the explanatory text DB163 associated with the NG reason of the judgment result DB165 is displayed. In the alternative expression column SC27, the alternative expression of the alternative expression DB164 associated with the alternative expression of the judgment result DB165 is displayed.

[0079] Figure 8 The following example shows the judgment result when "contraceptive pills" is input as the advertisement expression in the first input column SC11 and the review guideline B is input as the category of the advertisement review guideline in the second input column SC12. Figure 8 The judgment result can be seen at a glance: the "contraceptive pill" as an advertising expression is NG (not usable) in Japan and China based on the review guideline B, but it is OK (usable) in the United States, the United Kingdom, and South Korea. Therefore, the advertising expression can be used directly in the United States, the United Kingdom, and South Korea, but it is easy to know that the advertising expression needs to be changed when the advertisement is sent in Japan and China. Therefore, even if the advertising expression is not changed in all countries, it can be changed only in the countries where it is judged to be NG, which can make it easier to pass the advertising review in various countries.

[0080] like Figure 8 As shown, a sidebar SC28 may also be displayed in the judgment result display screen SC20. In the sidebar SC28, a first input field SC11 for inputting advertisement performance, a second input field SC12 for inputting the category of advertisement review guidelines, a check button SC13 for starting the judgment of advertisement performance, a reset button SC14 for resetting the input, etc. may also be displayed. In addition, the display screen is not limited to Figure 7 and Figure 8 The screen shown.

[0081] Next, refer to Fig. 9 The advertisement determination process performed by the advertisement expression determination device 10 according to the first embodiment will be described. Fig. 9The flowchart shows a specific example of the advertisement determination process of the first embodiment. The advertisement determination process of the first embodiment is performed by the control unit 12 (acquisition unit 121, translation unit 124, determination data selection unit 125, expression determination unit 126, output unit 130, etc.) reading a necessary program from the program storage unit 15 and executing it.

[0082] Fig. 9 In the advertisement judgment process, first, in step S110, the control unit 12 performs user authentication. In the user authentication, an ID and password input screen (not shown) is displayed on the terminal device 20. When the ID and password are input to authenticate the user, in step S120, the control unit 12 causes the terminal device 20 to display Figure 7 Then, in step S130, the control unit 12 determines whether a word is input. Specifically, if the control unit 12 determines that a word and the category of the advertising review guideline are input and the check button SC13 is clicked, the control unit 12 moves to the processing of step S140.

[0083] In step S140, the control unit 12 obtains the advertisement performance. Specifically, the acquisition unit 121 obtains the advertisement performance input to Figure 7 The word in the first input column SC11 is used as an advertisement. At this time, the acquisition unit 121 also acquires the word input into Figure 7 The category of the advertising review guidelines in the second input column SC12.

[0084] Next, in step S150, the control unit 12 obtains the language expression of each country for the advertisement expression. Specifically, the translation unit 124 translates the advertisement expression obtained by the acquisition unit 121 into the language of each country other than the input language, thereby obtaining the language expression of each country for the advertisement expression. For example, when the advertisement expression is input in Japanese, it is translated into English, Chinese (simplified, traditional), Korean, etc. other than Japanese. If the advertisement expression is input in English, it is translated into Japanese, Chinese (simplified, traditional), Korean, etc. other than English.

[0085] Next, in step S160, the control unit 12 performs an advertisement expression determination process. In the advertisement expression determination process, it is determined whether the advertisement expression can be used in each country (use NG or use OK).

[0086] Here, Fig.10 A specific example of a flowchart of the advertisement performance determination process is shown. Fig.10The advertising performance judgment processing is processed by the control unit 12 (judgment data selection unit 125, performance judgment unit 126). First, in step S161, the judgment data selection unit 125 selects judgment data and judges the advertising performance for each country. Specifically, the judgment data selection unit 125 selects judgment data from the country advertising judgment DB 162 based on the category of the advertising review guide acquired by the acquisition unit 121. For example, Figure 7 The category obtained by the acquisition unit 121 is the examination guideline B, so Figure 3 The country-specific advertising judgment DB 162 selects the judgment data of the examination guideline B.

[0087] Next, in steps S162 to S164, the performance determination unit 126 determines whether the advertisement performance can be used in each country based on the determination data selected by the determination data selection unit 125. Specifically, in step S162, the performance determination unit 126 determines whether the advertisement performance is included in the determination data selected by the determination data selection unit 125. For example, Figure 6 The judgment data is selected to determine whether the advertisement expression in the language input in the input screen is in the selected judgment data. However, the present invention is not limited thereto, and it is also possible to determine whether the advertisement expression in all translated languages ​​is in the selected judgment data. This is because if the advertisement expression in any language exists in the judgment data, it may be NG in any country.

[0088] In step S162, when the performance judgment unit 126 judges that the advertising performance is not in the judgment data, in step S164, the advertising performance is OK for use in each country, and the processing of steps S165 to S168 is not performed. In step S169, the judgment result is stored in the judgment result DB165.

[0089] On the other hand, in step S162, when the performance determination unit 126 determines that the selected determination data includes the advertisement performance, in step S163, the country in which the advertisement performance is NG is set to use NG (not usable), and the other countries are set to use OK (usable). Figure 7 Enter "contraceptive pills" as the advertising expression, and judge based on the judgment data of the examination guideline B. Figure 3 In the judgment data of the examination guideline B, "contraceptive pills" were included in the advertisement, so Japan and China, where the advertisement was NG, were set to NG, and the rest of the United States, the United Kingdom, and South Korea were set to OK.

[0090] In step S165, the performance judgment unit 126 judges whether there is an NG reason in the country where the advertisement performance is NG. If the performance judgment unit 126 judges in step S165 that there is an NG reason, the performance judgment unit 126 adds the NG reason to the judgment result in step S166. Specifically, for example, the performance judgment unit 126 judges whether there is an NG reason in the NG reason column of the selected judgment data. Figure 4 In this case, if the expression judgment unit 126 judges that there is a reference number in the NG reason column of the judgment data, the reference number is also added to the NG reason of the judgment result. Figure 6 On the other hand, if the performance determination unit 126 determines in step S165 that there is no NG reason in the country where the advertisement performance is NG, the process proceeds to step S167.

[0091] In step S167, the expression determination unit 126 determines whether there is an alternative expression in the country where the advertisement expression is NG. If the expression determination unit 126 determines in step S167 that there is an alternative expression, in step S168, the alternative expression is added to the determination result and the process moves to step S169. Specifically, for example, the expression determination unit 126 determines whether there is an alternative expression in the alternative expression column of the selected determination data. Figure 5 At this time, if the performance judgment unit 126 determines that there is a reference number in the alternative expression column of the judgment data, it will also add the reference number to the alternative expression column of the judgment result. On the other hand, in step S167, if the performance judgment unit 126 determines that there is no alternative expression in the country where the advertisement performance is NG, it will move to the processing of step S169. In step S169, the performance judgment unit 126 stores the above judgment result in the judgment result DB165, ends a series of advertisement performance judgment processing, and moves to Fig. 9 The process of step S170.

[0092] Then, in Fig. 9 In step S170, the output unit 130 causes the terminal device 20 to display the judgment result. Specifically, the output unit 130 generates display data showing whether the advertising performance can be used in each country in the form of a list based on the judgment result of the judgment result DB 165, and displays it on the advertising performance judgment service website. As a result, in the advertising performance judgment service website displayed by the browser of the terminal device 20, for example, Figure 8In such a judgment result display screen SC20, whether the advertisement performance can be used in each country is displayed in a list format. In addition, the display data may be data displayed by a dedicated application of the terminal device 20. In this case, for example, the terminal device 20 may download the dedicated application, and the terminal device 20 may receive the display data from the communication unit 21 through the dedicated application and display the judgment result display screen SC20 on the display unit 25.

[0093] Thus, in the first embodiment, when a word and a category of the examination guideline are inputted in the input screen SC10 and the check button is clicked, the inputted word is acquired as an advertisement display, and it is determined whether the advertisement display can be used in each country based on the judgment data of the examination guideline inputted. Then, display data of the judgment result is generated, and the judgment result is displayed on the terminal device 20. Thus, the terminal device 20 displays in a list whether the inputted advertisement expression can be used in each country, so that it can be determined at a glance in which country the advertisement expression can be used and in which country it cannot be used.

[0094] Furthermore, the advertisement performance can be judged according to each review guideline, and whether the advertisement performance satisfies the advertisement review in each country can be displayed on the judgment result display screen SC40. Therefore, it is possible to know at a glance which advertisement review the advertisement performance satisfies in each country, and it is also possible to know at a glance which country's advertisement review the advertisement performance has passed. In addition, in the present embodiment, the case where a word is input in the input screen SC10 is illustrated, but it is not necessarily limited to words, and for example, a phrase can also be input. In the case where a phrase is input in the input screen SC10, the acquisition unit 121 acquires the phrase as the advertisement performance.

[0095] <Second Embodiment>

[0096] The second embodiment of the present invention is described. In each of the following examples, for components having substantially the same functional structure, the same reference numerals are used to omit repeated descriptions. In the first embodiment, a case where a word or phrase is input into an input screen to obtain the word as an advertisement expression is described. In the second embodiment, a case where a URL of an online advertisement is input into an input screen to extract the word contained in the online advertisement and obtain the word as an advertisement expression is described.

[0097] Since in the images displayed as online advertisements, such as Fig.14As shown, multiple words are included, and therefore, depending on the country, it may become NG for use as an advertisement performance. However, in the first embodiment, all words in the online advertisement must be judged one by one, which takes a lot of effort and time. Therefore, in the second embodiment, all words included in the online advertisement are extracted, multiple advertisement performances are obtained at one time and judged, and the judgment result is displayed for each word in the online advertisement. In this way, the effort and time for judging the advertisement performance can be greatly saved.

[0098] Fig.11 is a block diagram showing a configuration example of an advertisement performance determination device and a terminal device according to a second embodiment, and Figure 2 correspond. Fig.11 and Figure 2 The difference is that the acquisition unit 121 includes a word extraction unit 123. Fig.12 1 is a diagram showing a specific example of a web advertisement website URL input screen SC30 according to the second embodiment. Figure 7 Corresponding. Fig.12 In, with Figure 7 The difference is that a website URL is input in the first input field SC11 instead of inputting a word.

[0099] Figures 13 to 15 is a diagram showing a specific example of the advertisement performance determination result display screen SC40 according to the second embodiment, and Figure 8 correspond. Figures 13 to 15 and Figure 8 The difference is that, instead of the sidebar SC28, the inspection result column SC41 has a website display column SC42 for online advertisements and a NG number display column SC415. Fig.13 As shown, in the determination result display screen SC40 of the second embodiment, the web advertisement of the input URL is displayed in the website display field SC42, and the advertisement representations of the countries where the usage NG is found among the included advertisement representations are highlighted SC422.

[0100] As highlighted SC422, for example Fig.13 As shown in the figure, the advertisement display of the country where there is NG usage can be surrounded by a frame or the color can be changed. Fig.13 As shown in FIG. 1 , the highlighted display SC422 may be displayed with a number SC423. Fig.13 In the example, since the highlighted display SC422 is added to "ハリ (tight)", it can be known at a glance that there are countries where the use of "ハリ (tight)" becomes NG.

[0101] exist Fig.13In the list SC214 of countries where the advertisement is available, the advertisement is displayed with the cursor superimposed as if the mouse is hovering over the country to show whether it can be used in each country. Fig.13 In the example, since the cursor is superimposed on the word “ハリ (tight)” to which the emphasis display SC422 is added, the list SC214 of whether or not the word can be used in each country is displayed for the advertisement expression “ハリ (tight)”.

[0102] exist Fig.13 Next to the list SC214 of countries that can be used or not, a NG number display column SC415 is displayed. The NG number display column SC415 displays the number of NGs in each country. The NG number here is the number of advertising expressions that have become NG in each country among the multiple advertising expressions included in the network advertisement. Fig.13 It can be seen that among the websites of this online advertisement, there are 20 advertisements that were rated NG in Japan and 15 advertisements that were rated NG in the United States in the Examination Guidelines A. The NG number also includes Fig.13 There are cases where the word "ハリ (tight)" becomes a usage NG in more than two countries.

[0103] like Fig.14 As shown in FIG. 1 , when the cursor is superimposed on the advertisement display, a pop-up display SC424 may appear. In the pop-up display SC424, the country where NG is used and the advertisement display expressed in the language of the country are displayed. Fig.14 As shown in FIG. 4 , the NG reason may also be displayed in the pop-up display SC424. Fig.14 As shown, a scroll bar SC425 may be displayed on the side of the website display bar SC42 to scroll the display of the network advertisement. Fig.15 As shown, alternative expressions may also be displayed in the pop-up display SC424.

[0104] exist Figures 13 to 15 The judgment result of the advertisement performance is displayed on the screen SC40, and Figure 8 The advertisement review guide display column CS213 is displayed in the same manner. Figure 8 The same pull-down menu as the second input field SC12 can also be displayed in the judgment result display screen SC40. Fig.12 Similarly, there is a first input field SC11 for inputting a website URL, a check button SC13 for starting to judge the advertisement performance, a reset button SC14 for resetting the input, etc. In addition, the display screen is not limited to Figures 12 to 15 The screen shown.

[0105] Next, refer to Fig.16 The advertisement determination process performed by the advertisement expression determination device 10 according to the second embodiment will be described. Fig.16is a flowchart showing a specific example of the advertisement determination process according to the second embodiment, and Fig. 9 The advertisement determination process of the second embodiment is performed by the control unit 12 (acquisition unit 121, word extraction unit 123, translation unit 124, determination data selection unit 125, expression determination unit 126, output unit 130, etc.) reading out necessary programs from the program storage unit 15 and executing them.

[0106] exist Fig.16 In step S120, the control unit 12 displays Fig.12 The website URL input screen SC30 is Fig. 9 In step S130, the control unit 12 determines whether Fig.12 This is also related to whether a website URL is entered instead of a word in the first input field SC11. Fig. 9 Specifically, Fig.12 The website URL and the category of the advertisement review guideline are inputted on the website URL input screen SC30. When the control unit 12 determines that the check button SC13 is clicked, the control unit 12 moves to the processing of step S132.

[0107] Then, in step S132, the word extraction unit 123 extracts words from the online advertisement of the website URL, and in step S140, the acquisition unit 121 acquires one or more advertisement expressions contained in the online advertisement. Fig. 9 Different. The word extraction unit 123 uses a learned model based on machine learning such as AI (artificial intelligence) and natural language processing to extract words contained in the online advertisement. In addition, the method for extracting words contained in the online advertisement is not limited to this, and any method can also be used. Fig.16 In step S150, the obtained one or more advertisement expressions are translated into the languages ​​of various countries respectively. Fig.16 Step S160. Fig.16 In step S160, Fig.10 In the advertisement performance judgment process of the second embodiment, the advertisement judgment process is performed on all advertisement performances, and the judgment results are stored in the judgment result DB 165.

[0108] exist Fig.16 In step S170, the output unit 130 generates and outputs display data based on the judgment result of the judgment result DB 165, thereby causing the terminal device 20 to display Fig.13The judgment result display screen SC40 shown. The display data of the second embodiment includes a display of a network advertisement with an emphasis on the advertisement expression judged to be unavailable in at least one country. The display of the network advertisement with an emphasis on the advertisement expression is displayed on Fig.13 The website is displayed in column SC42.

[0109] The display data of the second embodiment further includes data indicating whether or not the advertisement display can be used in each country when a cursor is superimposed on the advertisement display to which the emphasis display SC422 is added. Fig.13 In the example, since the cursor is superimposed on the word "ハリ (tight)" to which the emphasis display SC422 is added, a list SC214 indicating whether or not each country can use the word "ハリ (tight)" is displayed for the advertisement expression. Fig.13 It can be clearly seen that "ハリ (tightness)" is NG for use in Japan and the United States based on Examination Guidelines A, but is OK for use in the United Kingdom and South Korea. Furthermore, it can be seen that it is out of the service scope in China based on Examination Guidelines A.

[0110] The display data of the second embodiment also includes the number of advertisement expressions that have become NG in each country among the plurality of advertisement expressions included in the display network advertisement (for example, Fig.13 NG quantity) data. Fig.13 It can be seen that among the websites of this online advertisement, there are 20 advertisement expressions that are considered NG in Japan and 15 advertisement expressions that are considered NG in the United States in the Review Guide A. If the advertisement expressions that are considered NG are modified and re-judged as OK, then Fig.13 The number of NGs is also reduced. Thus, it is easy to know to what extent the advertising expression needs to be modified in the future in order to pass the advertising review of Review Guide A.

[0111] The display data of the second embodiment also includes data for displaying a pop-up display SC424, which, when the cursor is placed on the advertisement expression to which the emphasis display is added, at least displays the country in which the advertisement expression has become NG (not available). The pop-up display SC424 may also include the reason for the NG of the advertisement expression (see Fig.14 ), alternative expression (refer to Fig.15 ). Thus, it is possible to easily modify the advertisement expression that is determined to be NG for use.

[0112] According to such a second embodiment, by extracting all the words included in the online advertisement, multiple advertising expressions included in the online advertisement can be obtained and judged. Moreover, the judgment result can be displayed for each word on the online advertisement. In this way, according to the second embodiment, the terminal device 20 displays in a list whether the advertising expressions included in the online advertisement can be used in each country, so it can be known at a glance in which country the advertising expression can be used and which country it cannot be used on the online advertisement. Moreover, since all the advertising expressions included in the website of the online advertisement can be judged at one time, the effort and time of judging the advertising expression can be greatly saved.

[0113] <Third Embodiment>

[0114] The third embodiment of the present invention is described. In the second embodiment, the case where the network advertisement including the advertising expression is an image is illustrated, but in the third embodiment, the case where the network advertisement including the advertising expression is a video is illustrated. In recent years, the release of videos for network advertisements has increased significantly. In the video website of the network advertisement, depending on the country, the advertising expression using NG is sometimes included. Therefore, in the third embodiment, the case where the words included in the video of the network advertisement are extracted and obtained as the advertising expression by inputting the video URL of the network advertisement in the input screen SC11 is illustrated.

[0115] Fig.17 is a block diagram showing a configuration example of an advertisement performance determination device and a terminal device according to a third embodiment, and Fig.11 Corresponding. Fig.17 In, with Fig.11 The difference is that a text conversion unit 122 is provided in the acquisition unit 121. In the case where the online advertisement is a video website, the sound is converted into text and then the words are extracted. The text conversion unit 122 converts the sound contained in the video of the online advertisement into text using a learned model based on machine learning such as AI (artificial intelligence). In addition, the text conversion method is not limited to this, for example, an engine or website that converts the sound into text can also be used. In addition, data after the sound is converted into text on the video website can also be obtained. In the case where data after the sound is converted into text is obtained, the text conversion unit 122 can also be omitted.

[0116] Fig.18 1 is a diagram showing a specific example of a video website URL input screen SC50 of a network advertisement according to a third embodiment. Fig.12 Corresponding. Fig.18 In the example, the URL of the video website is input into the first input field SC11. Fig.12 different.

[0117] Figures 19 to 21is a diagram showing a specific example of the advertisement performance determination result display screen SC60 according to the third embodiment, and Figures 13 to 15 Corresponding. Figures 19 to 21 In the example, the text extraction text display column SC62 is displayed instead of the website display column SC42. Figures 13 to 15 In the text extraction text display column SC62, the text data of the voice contained in the video or the text embedded in the video is displayed as text. Fig.19 As shown, in the determination result display screen SC60 of the third embodiment, the web advertisement of the input video site URL is displayed as text in the text extraction text display field SC62, and the advertisement expressions of the countries where the usage NG is present in the included advertisement expressions are highlighted SC422.

[0118] As a third embodiment, the emphasis display SC422, for example Fig.19 As shown in the figure, the advertisement display of the country where there is NG usage can be surrounded by a frame or the color can be changed. Fig.19 As shown in FIG. 1 , the highlighted display SC422 may be displayed with a number SC423. Fig.19 In the example, the text display of "ハリ (tight)" is added with an emphasis display SC422. Thus, even if the "ハリ (tight)" as the advertisement expression is expressed in the video with sound, since the advertisement expression is displayed in text, it is possible to know at a glance that there are countries where the advertisement expression is NG.

[0119] exist Fig.19 In the list SC214 of countries where the user can use the advertisement, the user can use the advertisement in each country by overlapping the cursor as if the mouse is hovering over the advertisement. Fig.19 In the example, since the cursor is superimposed on the word “ハリ (tight)” to which the emphasis display SC422 is added, the list SC214 of whether or not the word can be used in each country is displayed for the advertisement expression “ハリ (tight)”.

[0120] exist Fig.19 Next to the list SC214 of countries that can be used, the NG number display column SC415 is displayed. The NG number display column SC415 displays the number of NGs in each country. The NG number here is the number of advertising expressions that have been used in NG in each country among the multiple advertising expressions included in the network advertisement. Fig.19 It can be seen that among the websites of this online advertisement, there are 15 advertisements that were rated NG in Japan and 10 advertisements that were rated NG in the United States in the Examination Guidelines A. The NG number also includes Fig.19 There are cases where the word "ハリ (tight)" becomes a usage NG in more than two countries.

[0121] like Fig. 20As shown in FIG. 1 , when the cursor is superimposed on the advertisement display, a pop-up display SC424 may appear. In the pop-up display SC424, the country where NG is used and the advertisement display expressed in the language of the country are displayed. Fig. 20 As shown in FIG. 4 , the NG reason may also be displayed in the pop-up display SC424. Fig. 20 As shown in FIG. 4 , a scroll bar SC425 may be displayed on the side of the text extraction text display column SC62 so that the display of the text extraction text can be scrolled. Fig.21 As shown, alternative expressions may also be displayed in the pop-up display SC424.

[0122] exist Figures 19 to 21 The judgment result of the advertisement performance is displayed on the screen SC60, and Figures 13 to 15 The advertisement review guide display column CS213 is displayed in the same manner. Figure 8 The same pull-down menu as the second input field SC12 can also be displayed in the judgment result display screen SC40. Fig.18 Similarly, there is a first input field SC11 for inputting the URL of a video website, a check button SC13 for starting the judgment of the advertisement performance, a reset button SC14 for resetting the input, etc. In addition, the display screen is not limited to Figures 18 to 21 The screen shown.

[0123] Next, refer to Fig. 22 The advertisement determination process performed by the advertisement expression determination device 10 according to the third embodiment will be described. Fig. 22 is a flowchart showing a specific example of the advertisement determination process according to the third embodiment, and Fig.16 The advertisement determination process of the third embodiment is executed by the control unit 12 (acquisition unit 121, text conversion unit 122, word extraction unit 123, translation unit 124, determination data selection unit 125, expression determination unit 126, output unit 130, etc.) reading necessary programs from the program storage unit 15.

[0124] exist Fig. 22 In step S120, the control unit 12 uses Fig.18 The video site URL input screen SC50 shows this with Fig.16 In step S130, the control unit 12 determines whether Fig.16 The video website URL is entered in the first input field SC11. Fig.16 Specifically, Fig.18 The video site URL and the type of the advertisement review guideline are inputted on the video site URL input screen SC50. When the control unit 12 determines that the check button SC13 is clicked, the control unit 12 moves to the processing of step S131.

[0125] Then, in step S131, the text conversion unit 122 converts the sound from the online advertisement of the video website URL into text, in step S132, the word extraction unit 123 extracts words from the texted online advertisement, and in step S140, the acquisition unit 121 acquires one or more advertising expressions contained in the texted online advertisement. Fig.16 Different. The word extraction unit 123 uses a learned model based on machine learning such as AI (artificial intelligence) and natural language processing to extract words contained in the textualized online advertisement. In addition, the method for extracting words contained in the online advertisement is not limited to this, and any method can also be used. Fig. 22 In step S150, the one or more advertisement expressions obtained are translated into the languages ​​of various countries respectively. Fig. 22 Step S160. Fig. 22 In step S160, Fig.10 In the advertisement performance judgment process of the third embodiment, advertisement judgment processes are performed on all advertisement performances, and the judgment results are stored in the judgment result DB 165. Fig. 22 In step S170, the output unit 130 generates and outputs display data based on the judgment result of the judgment result DB 165, thereby causing the terminal device 20 to display Fig.19 The judgment result display screen SC60 is shown.

[0126] The display data of the third embodiment also includes data indicating whether the advertisement display can be used in each country when a cursor is superimposed on the advertisement display to which the emphasis display SC422 is added. In addition, the display data of the third embodiment also includes the number of advertisement expressions that are NG for use in each country among the plurality of advertisement expressions included in the display network advertisement (for example, Fig.19 The display data of the third embodiment also includes data for displaying a pop-up display SC424, which displays at least the country where the advertising expression is NG (not available) when the cursor is placed on the advertising expression to which the emphasis display is added. In addition, the details are the same as those of the second embodiment, so the detailed description is omitted here.

[0127] According to this third embodiment, even if the online advertisement is a video, the advertisement performance is obtained from the voice text data contained in the video, so the advertisement performance can be judged in the same way as in the second embodiment where the online advertisement is not a video (text or image, etc.). Thus, even if the online advertisement is a video, whether the advertisement performance can be used in each country can be displayed in a list, so it can be clearly determined in which country the advertisement performance can be used and which country it cannot be used. Moreover, since all the advertisement performances contained in the video website of the online advertisement can be judged at one time, the effort and time of judging the advertisement performance can be greatly saved.

[0128] <Modification>

[0129] The present invention is not limited to the above-mentioned embodiments, and for example, various applications and modifications described below can be performed. In addition, these modified modes and the above-mentioned embodiments can also be appropriately combined with one or more of any selections. In addition, as long as one is skilled in the art, various modifications or variations can be thought of within the scope of the technical solution, and this is obvious, and these modifications or variations certainly also belong to the technical scope of the present invention.

[0130] (1)Reference Fig.23 A first modification example of the determination result display screen will be described. Fig.23 is a diagram showing a specific example of the advertisement expression determination result display screen SC70 according to the first modification example, and Figure 8 The judgment result display screen SC70 includes a world map display column SC72, ​​and a mark display SC73 is added to indicate the location of the country where the advertisement is shown as NG (not usable) on the world map. Fig.23 In this way, the countries (Japan, the United States, the United Kingdom, China, and South Korea) that are mainly displayed are displayed on the map, and other countries or regions that use NG can also be displayed on the map.

[0131] In this case, for example Fig.23 As shown, by adding the display of other NGSC71 to the country availability list SC214, when the cursor is superimposed on the display of NGSC71, the location of the country or region that is NG for use other than the main displayed country can be shown by the mark display SC73. In addition, a pop-up display SC74 can be added, which displays the NG country, NG reason, etc. to which the mark display SC73 is added. For example, according to Fig.23It can be seen that the "baby bottle" as an advertisement expression is OK in Japan, the United States, the United Kingdom, and South Korea based on the review guideline A, but is NG in India and Brazil. It can also be known that the reason for its NG (related to obesity of infants) is known. If the reason for NG is known in this way, it is easy to modify the advertisement expression. This is also the case in other embodiments and modified examples. It is also possible to add an alternative expression of the country in the pop-up display SC74.

[0132] The display data generated by the output unit 130 of such a first variant includes a world map display and a mark display indicating at least the location of a country whose advertisement is NG (not usable) on the world map. As a result, the terminal device 20 can display the judgment result display screen SC70, so it is possible to understand in which country the advertisement is NG through the location on the world map. In particular, in the case of NG in multiple countries, it is also possible to know at a glance which country or region is NG. In addition, the display data may also include a pop-up display, which is associated with the mark display on the world map, at least showing the country whose advertisement is NG (not usable). As a result, the country of NG shown by the mark display on the world map can be known at a glance.

[0133] (2)Reference Fig.24 A first modification example of the determination result display screen will be described. Fig.24 is a diagram showing a specific example of the advertisement expression determination result display screen SC80 according to the second modification example, and Fig.23 The judgment result display screen SC80 is an example of a use NG in terms of culture. The advertising review guidelines include not only the types of laws and regulations of the country, but also advertising expressions that are use NG in terms of culture. In such a case, by using the world map, it is possible to know at a glance which region is use NG. For example, according to Fig.24 As for the "pig" in the advertisement, based on the review guideline A, it is OK to use in Japan, the United States, the United Kingdom, and South Korea, but by superimposing the cursor on other NG, it can be clearly seen at a glance that it is NG in Egypt, Kuwait, Malaysia, Pakistan, Saudi Arabia, the United Arab Emirates, etc. In addition, the reason for its NG is also known (it cannot be used in advertisements due to cultural reasons).

[0134] (3) In the judgment result display screens of the above-mentioned embodiments and modifications, the countries (Japan, the United States, the United Kingdom, China, and South Korea) mainly displayed are not limited thereto. In the word input screen SC10 of the first embodiment, a case where a word that becomes an advertisement expression is input in the first input field SC11 is illustrated, but the present invention is not limited thereto. A phrase that becomes an advertisement expression may also be input in the first input field SC11. In the second and third embodiments, a case where the word extraction unit 123 extracts words of an online advertisement is illustrated, but not only words but also phrases may be extracted.

[0135] Description of Reference Numerals

[0136] 100…Advertisement performance judgment system, 10…Advertisement performance judgment device, 11…Communication unit, 12…Control unit, 14…Storage unit, 15…Program storage unit, 16…Data storage unit, 20…Terminal device, 21…Communication unit, 22…Control unit, 23…Storage unit, 24…Input unit, 25…Display unit, 121…Acquisition unit, 122…Text conversion unit, 123…Word extraction unit, 124…Translation unit, 125…Judgment data selection unit, 126…Performance judgment unit, 130…Output unit, 231…Program storage unit, 161…User DB, 162…Country-specific advertisement judgment DB, 163…Description DB, 164…Alternative expression DB, 165…Judgment result DB, N…Network, SC10…Word input screen, SC11…First input column, SC12…Second input column, SC13…Check button, SC14…Reset button, SC20 …judgment result display screen, SC211…check result column, SC212…advertising expression display column, CS213…advertising review guideline display column, SC214…country-specific usability list, SC24…language type column, SC25…national language tag column, SC26…reason column, SC27…alternative expression column, SC28…sidebar, SC40…judgment result display screen, SC41…check result column, SC415…quantity display column, SC42…website display column, SC422…emphasized display, SC423…numbered display, SC424…pop-up display, SC425…scroll bar, SC60…judgment result display screen, SC62…text extraction document display column, SC70…judgment result display screen, SC72…world map display column, SC73…marker display, SC74…pop-up display, SC80…judgment result display screen.

Claims

1. An advertisement performance judgment device, comprising: a storage unit storing judgment data for judging whether or not the advertisement expression can be used for each of a plurality of countries based on the examination guidelines concerning the advertisement; an acquisition unit, configured to acquire the advertisement performance; a translation unit that obtains a language expression translated into a language of each country for the advertisement expression; a performance determination unit for determining whether the advertisement performance is usable in each country based on the determination data; and The output unit outputs display data that displays, in a list format, language expressions of the advertisement expressions for each country and availability of use for each country.

2. The advertisement performance judging device according to claim 1, wherein: The determination data includes, for each of the plurality of review guidelines, a language expression for each country of an advertisement expression that is not usable in at least one country and whether or not it can be used in each country.

3. The advertisement performance judging device according to claim 1 or 2, wherein: The advertising performance is the advertising performance included in the network advertisement, The acquisition unit acquires the advertisement representation based on the URL of the network advertisement, The display data includes data indicating at least a quantity of unavailable advertisements for each of the countries.

4. The advertisement performance judging device according to any one of claims 1 to 3, wherein: The display data includes data for performing the following display, namely: Displaying the network advertisement by adding an emphasis display to the advertisement representation among the advertisement representations that is determined to be unavailable in at least one country; and When a cursor is placed on the advertisement expression to which the emphasis display is added, a pop-up display of at least a country in which the advertisement expression is not available is displayed.

5. The advertisement performance judging device according to claim 3 or 4, wherein: The online advertisement is a video. The acquisition unit acquires the advertisement expression from the audio and text data of the video based on the URL of the web advertisement.

6. The advertisement performance judging device according to any one of claims 1 to 5, wherein: The display data includes data for performing the following display, namely: Display of world map; a marker display on said world map indicating at least the location of a country in which the advertising representation is not available; and A pop-up display is associated with the indicia display and displays at least the countries in which the advertising representation is not available.

7. The advertisement performance judging device according to any one of claims 1 to 6, wherein: The display data includes data indicating the reason why the advertising performance is not available in the country.

8. A computer-readable storage medium storing a program causing a computer to execute an advertisement judgment process for judging advertisement performance for each of a plurality of countries based on a review guideline relating to advertisements, wherein: The advertisement determination process includes: Steps to get ad performance; For the advertisement expression, obtaining a language expression translated into the language of each country; For the advertising performance, a step of determining whether the advertising performance is permitted in each country based on the review guidelines; and The step of outputting display data, wherein the display data displays, in a list format, the language expression of the advertisement expression for each country and whether the advertisement can be used for each country.

9. A program causing a computer to execute an advertisement judgment process for judging advertisement performance for each of a plurality of countries based on a review guideline relating to advertisements, wherein: The advertisement determination process includes: Steps to get ad performance; For the advertisement expression, obtaining a language expression translated into the language of each country; For the advertising performance, a step of determining whether the advertising performance is permitted in each country based on the review guidelines; and The step of outputting display data, wherein the display data displays, in a list format, the language expression of the advertisement expression for each country and whether the advertisement can be used for each country.

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