User tag background management system and method

Abstract

The invention provides a user tag background management system and method, and the system comprises a tag definition and management module which is used for creating a new tag, carrying out the modification and deletion of an existing tag, and carrying out the classification management of the tag; and the tag query and statistics module is used for querying tag information, querying all tags associated with the user according to the user ID and performing statistical analysis on the tags. According to the technical scheme, the marketing precision is improved, the user experience is optimized, the operation efficiency is improved, data management is enhanced, and multi-scene application is supported.

Description

Background Art

[0002] In the current APP operation process, there is a lack of data collection, data insight analysis, and user stratification and labeling of user behavior. The data of each operation activity is relatively independent, and there is no unified management of user behavior data to form a joint force to provide targeted guidance for subsequent operation activities. Various problems will be encountered in actual applications. It is impossible to provide operators with flexible operation plans and support the company's refined operations and personalized services. Summary of the invention

[0003] This application provides a user tag background management system and method to improve marketing accuracy, optimize user experience, improve operational efficiency, enhance data governance, and support multi-scenario applications.

[0004] In a first aspect, a user tag background management system is provided, comprising:

[0005] The tag definition and management module is used to create new tags, modify and delete existing tags, and classify and manage tags;

[0006] The tag query and statistics module is used to query tag information, query all tags associated with a user based on the user ID, and perform statistical analysis on the tags.

[0007] In the above technical solution, a tag definition and management module is set up to create new tags, modify and delete existing tags, and classify and manage tags; a tag query and statistics module is used to query tag information, query all tags associated with the user according to the user ID, and perform statistical analysis on the tags; this improves marketing accuracy, optimizes user experience, improves operational efficiency, enhances data governance, and supports multi-scenario applications.

[0008] In a specific embodiment, it also includes:

[0009] The user information unified management module is used to uniformly manage the user information of each access system and associate it with the tag.

[0010] In a specific embodiment, it also includes:

[0011] The user grouping and operation module is used to perform combined query and grouping of user tags and to personalize operation strategies.

[0012] In a specific embodiment, it also includes:

[0013] The performance and security module is used to optimize system performance and protect the security and privacy of user data.

[0014] In a specific embodiment, it also includes:

[0015] The system deployment and operation and maintenance module is used to establish an operation and maintenance monitoring system, monitor the system's operating status and performance indicators in real time, and discover and solve problems in a timely manner.

[0016] In a specific implementation scheme, the data architecture includes:

[0017] The tag table is used to store tag definition information.

[0018] In a specific implementation scheme, the data architecture further includes:

[0019] The tag enumeration value table is used to store enumerable tag values ​​separately.

[0020] In a specific implementation scheme, the data architecture further includes:

[0021] The user tag association table is used to record the association between users and tags.

[0022] In a specific implementation scheme, the data architecture further includes:

[0023] The cache layer is used to store hot data and tag query results.

[0024] In a second aspect, a user tag background management method is provided, comprising the following steps:

[0025] Use the tag definition and management module to create new tags, modify and delete existing tags, and manage tags by category;

[0026] Use the tag query and statistics module to query tag information, query all tags associated with the user according to the user ID, and perform statistical analysis on the tags;

[0027] Use the user information unified management module to centrally manage the user information of each access system and associate it with the tag;

[0028] Use the user grouping and operation module to perform combined query and grouping of user tags, and formulate personalized operation strategies;

[0029] Use performance and security modules to optimize system performance and protect the security and privacy of user data;

[0030] Use the system deployment and operation and maintenance modules to establish an operation and maintenance monitoring system to monitor the system's operating status and performance indicators in real time, and promptly discover and resolve problems.

[0031] In the above technical solution, the tag definition and management module is used to create new tags, modify and delete existing tags, and classify and manage tags; the tag query and statistics module is used to query tag information, query all tags associated with users according to user IDs, and perform statistical analysis on tags; the user information unified management module is used to uniformly manage the information of each user accessing the system and associate it with tags; the user grouping and operation module is used to perform combined query and grouping of user tags, and personalized operation strategies are formulated; the performance and security module is used to optimize system performance and protect the security and privacy of user data; the system deployment and operation and maintenance module is used to establish an operation and maintenance monitoring system, monitor the system's operating status and performance indicators in real time, and promptly discover and solve problems. It improves marketing accuracy, optimizes user experience, improves operational efficiency, enhances data governance, and supports multi-scenario applications. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] Figure 1 A structural block diagram of the user tag background management system provided in the embodiment of the present application;

[0033] Figure 2 A flowchart of a user tag background management method provided in an embodiment of the present application;

[0034] Figure 3 A structural block diagram of another user tag background management system provided in an embodiment of the present application. DETAILED DESCRIPTION

[0035] The present application is further described in detail below through the accompanying drawings and embodiments. Through these descriptions, the characteristics and advantages of the present application will become clearer and more specific.

[0036] The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration." Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments. Although various aspects of the embodiments are shown in the drawings, the drawings are not necessarily drawn to scale unless otherwise noted.

[0037] In addition, the technical features involved in different embodiments of the present application described below can be combined with each other as long as they do not conflict with each other.

[0038] To facilitate understanding of the user tag background management system and method provided in the embodiment of the present application, its application scenario is first explained. The user tag background management system and method provided in the embodiment of the present application are used to improve marketing accuracy, optimize user experience, improve operational efficiency, enhance data governance, and support multi-scenario applications. In the current APP operation link, there is a lack of data collection, data insight analysis, and user stratification labeling of user behavior. The data of each operation activity is relatively independent, and there is no unified management of user behavior data to form a joint force to provide targeted guidance functions for subsequent operation activities. Various problems will be encountered in actual applications. It is impossible to provide operators with flexible operation plans, and it is impossible to support the company's refined operations and personalized services. For this reason, the embodiment of the present application provides a user tag background management system and method to improve marketing accuracy, optimize user experience, improve operational efficiency, enhance data governance, and support multi-scenario applications. The following is a detailed description of the embodiment in conjunction with specific drawings.

[0039] refer to Figures 1 to 3 , Figure 1 A structural block diagram of the user tag background management system provided in the embodiment of the present application; Figure 2 A flowchart of a user tag background management method provided in an embodiment of the present application; Figure 3 A structural block diagram of another user tag background management system provided in an embodiment of the present application.

[0040] exist Figure 1 In the embodiment of the present application, a user tag background management system is provided, including:

[0041] The tag definition and management module is used to create new tags, modify and delete existing tags, and classify and manage tags;

[0042] The tag query and statistics module is used to query tag information, query all tags associated with a user based on the user ID, and perform statistical analysis on the tags.

[0043] In the above technical solution, a tag definition and management module is set up to create new tags, modify and delete existing tags, and classify and manage tags; a tag query and statistics module is used to query tag information, query all tags associated with the user according to the user ID, and perform statistical analysis on the tags; this improves marketing accuracy, optimizes user experience, improves operational efficiency, enhances data governance, and supports multi-scenario applications.

[0044] In a specific embodiment, it also includes:

[0045] The user information unified management module is used to uniformly manage the user information of each access system and associate it with the tag.

[0046] In a specific embodiment, it also includes:

[0047] The user grouping and operation module is used to perform combined query and grouping of user tags and to personalize operation strategies.

[0048] In a specific embodiment, it also includes:

[0049] The performance and security module is used to optimize system performance and protect the security and privacy of user data.

[0050] In a specific embodiment, it also includes:

[0051] The system deployment and operation and maintenance module is used to establish an operation and maintenance monitoring system, monitor the system's operating status and performance indicators in real time, and discover and solve problems in a timely manner.

[0052] In a specific implementation scheme, the data architecture includes:

[0053] The tag table is used to store tag definition information.

[0054] In a specific implementation scheme, the data architecture further includes:

[0055] The tag enumeration value table is used to store enumerable tag values ​​separately.

[0056] In a specific implementation scheme, the data architecture further includes:

[0057] The user tag association table is used to record the association between users and tags.

[0058] In a specific implementation scheme, the data architecture further includes:

[0059] The cache layer is used to store hot data and tag query results.

[0060] refer to Figure 3 Specifically, the user tag background management system adopts a microservice architecture to design the user tag background management system, which can improve the scalability, maintainability and flexibility of the system. The system is divided into multiple microservices, including user data access microservices, tag definition microservices, tag scheduling microservices, tag execution microservices, tag query microservices and basic services (such as service registration and discovery, API gateway, etc.). Including:

[0061] 1. Data architecture design:

[0062] 1. Tag table: used to store tag definition information, including tag ID, tag name, data type, description, validity and other fields.

[0063] 2. Tag enumeration value table: Enumerable tag values ​​can be stored separately in a table for easy management and query.

[0064] 3. User tag association table: used to record the association between users and tags, including fields such as user ID, tag ID, and association time.

[0065] 4. Cache layer: To improve query efficiency, you can use cache technologies such as Redis to store hot data and tag query results.

[0066] 2. Functional modules:

[0067] 1. Tag definition and management module: supports administrators to create new tags, including the entry of tag name, data type, description and other information. Supports modification and deletion of existing tags to ensure the accuracy and timeliness of tag definitions. Classifies and manages tags to facilitate users to quickly find and use them.

[0068] 2. Tag query and statistical analysis module: supports querying tag information based on tag name, data type and other conditions. Supports querying all tags associated with a user based on user ID. Provides tag-based statistical analysis functions, such as counting the number of users associated with a certain tag, analyzing the association between different tags, etc.

[0069] 3. User grouping and operation module: users are divided into different groups according to user tags, and combined query and grouping based on multiple tags are supported. Personalized operation strategies are formulated based on user grouping results, such as targeted coupon push, personalized content recommendation, etc.

[0070] 4. Unified management module for user information: Unified management of user information of each access system, and association with tags using IDs. This effectively reduces storage resources and solves the storage and protection issues of user sensitive information.

[0071] 5. Performance and security design module: Improve system performance through reasonable index design, query optimization, cache strategy, etc. Ensure the security and privacy of user data, and adopt security measures such as encrypted storage and access control.

[0072] 6. System deployment and operation and maintenance module: Select appropriate deployment solutions according to actual needs, such as cloud service deployment, private cloud deployment, etc. Establish a complete operation and maintenance monitoring system to monitor the system's operating status and performance indicators in real time, and discover and solve problems in a timely manner.

[0073] In this embodiment, 1. Scalability: This system adopts the service architecture of Spring Cloud. When the system load increases, the processing capacity of the system can be improved by adding resources (such as servers) without making large-scale modifications to the system. In the microservice architecture, each service can be deployed and expanded independently, thereby realizing the horizontal expansion of the system. 2. Flexible definition of labels: This system adopts a multi-dimensional label definition strategy to solve problems such as complex label data production logic, multiple intermediate tables, and lack of data quality closure nodes. 3. Unified management of user information: Since labels involving sensitive information need to be managed in a unified manner and are not suitable for separate management by various departments, this system adopts a unified design solution for user information to solve the problem of data processing difficulties caused by the non-aggregation of user data.

[0074] In the above technical solutions, 1. The marketing accuracy is improved: user preferences are understood through tags, personalized recommendations and precision marketing activities are realized, and sales conversion rates are improved. 2. The user experience is optimized: based on user tags, enterprises can provide more personalized services, meet user needs, and improve user satisfaction. 3. Improved operational efficiency: tagging helps enterprises quickly capture key user information, optimize service processes, and achieve effective resource allocation. 4. Enhanced data governance: the system can collect, integrate and analyze user data, provide in-depth user insights, and support trend forecasting and business decisions. 5. Support multi-scenario applications: user tags, as the cornerstone of data product construction, play an important supporting role in multi-scenario business systems such as personalized recommendations, intelligent operations, and advertising. In summary, the user tag background management system plays an important role in improving marketing accuracy, optimizing user experience, improving operational efficiency, enhancing data governance, and supporting multi-scenario applications.

[0075] exist Figure 2 In the embodiment of the present application, a user tag background management method is provided, comprising the following steps:

[0076] Use the tag definition and management module to create new tags, modify and delete existing tags, and manage tags by category;

[0077] Use the tag query and statistics module to query tag information, query all tags associated with the user according to the user ID, and perform statistical analysis on the tags;

[0078] Use the user information unified management module to centrally manage the user information of each access system and associate it with the tag;

[0079] Use the user grouping and operation module to perform combined query and grouping of user tags, and formulate personalized operation strategies;

[0080] Use performance and security modules to optimize system performance and protect the security and privacy of user data;

[0081] Use the system deployment and operation and maintenance modules to establish an operation and maintenance monitoring system to monitor the system's operating status and performance indicators in real time, and promptly discover and resolve problems.

[0082] In the above technical solution, the tag definition and management module is used to create new tags, modify and delete existing tags, and classify and manage tags; the tag query and statistics module is used to query tag information, query all tags associated with users according to user IDs, and perform statistical analysis on tags; the user information unified management module is used to uniformly manage the information of each user accessing the system and associate it with tags; the user grouping and operation module is used to perform combined query and grouping of user tags, and personalized operation strategies are formulated; the performance and security module is used to optimize system performance and protect the security and privacy of user data; the system deployment and operation and maintenance module is used to establish an operation and maintenance monitoring system, monitor the system's operating status and performance indicators in real time, and promptly discover and solve problems. It improves marketing accuracy, optimizes user experience, improves operational efficiency, enhances data governance, and supports multi-scenario applications.

[0083] Those skilled in the art will appreciate that the present application may be implemented as a system, method or computer program product.

[0084] Therefore, the present disclosure may be specifically implemented in the following forms, namely: it may be completely hardware, it may be completely software (including firmware, resident software, microcode, etc.), or it may be a combination of hardware and software, generally referred to herein as a "circuit", "module" or "system". In addition, in some embodiments, the present application may also be implemented in the form of a computer program product in one or more computer-readable media, and the computer-readable medium may contain computer-readable program code.

[0085] Any combination of one or more computer-readable media can be used. Computer-readable media can be computer-readable signal media or computer-readable storage media. Computer-readable storage media can be, for example, but not limited to, electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices or devices, or any combination of the above. More specific examples (non-exhaustive list) of computer-readable storage media include: electrical connections with one or more wires, portable computer disks, hard disks, random access memories (RAM), read-only memories (ROM), erasable programmable read-only memories (EPROM or flash memory), optical fibers, portable compact disk read-only memories (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the above. In this document, computer-readable storage media can be any tangible medium containing or storing a program, which can be used by an instruction execution system, device or device or used in combination with it.

[0086] Although the embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and cannot be understood as limiting the present application. A person of ordinary skill in the art can change, modify, replace and modify the above embodiments within the scope of the present application. On this basis, a variety of replacements and improvements can be made to the present application, all of which fall within the scope of protection of the present application.

Claims

1. A user tag background management system, characterized in that: include: The tag definition and management module is used to create new tags, modify and delete existing tags, and classify and manage tags; The tag query and statistics module is used to query tag information, query all tags associated with a user based on the user ID, and perform statistical analysis on the tags.

2. The user tag background management system according to claim 1, characterized in that: Also includes: The user information unified management module is used to uniformly manage the user information of each access system and associate it with the tag.

3. The user tag background management system according to claim 2 is characterized in that: Also includes: The user grouping and operation module is used to perform combined query and grouping of user tags and to personalize operation strategies.

4. The user tag background management system according to claim 3 is characterized in that: Also includes: The performance and security module is used to optimize system performance and protect the security and privacy of user data.

5. The user tag background management system according to claim 4 is characterized in that: Also includes: The system deployment and operation and maintenance module is used to establish an operation and maintenance monitoring system, monitor the system's operating status and performance indicators in real time, and discover and solve problems in a timely manner.

6. The user tag background management system according to claim 5, characterized in that: The data architecture includes: The tag table is used to store tag definition information.

7. The user tag background management system according to claim 6, characterized in that: The data architecture also includes: The tag enumeration value table is used to store enumerable tag values ​​separately.

8. The user tag background management system according to claim 7, characterized in that: The data architecture also includes: The user tag association table is used to record the association between users and tags.

9. The user tag background management system according to claim 8, characterized in that: The data architecture also includes: The cache layer is used to store hot data and tag query results.

10. A user tag background management method, characterized in that: The following steps are involved: Use the tag definition and management module to create new tags, modify and delete existing tags, and manage tags by category; Use the tag query and statistics module to query tag information, query all tags associated with the user according to the user ID, and perform statistical analysis on the tags; Use the user information unified management module to centrally manage the user information of each access system and associate it with the tag; Use the user grouping and operation module to perform combined query and grouping of user tags, and formulate personalized operation strategies; Use performance and security modules to optimize system performance and protect the security and privacy of user data; Use the system deployment and operation and maintenance modules to establish an operation and maintenance monitoring system to monitor the system's operating status and performance indicators in real time, and promptly discover and resolve problems.

Images