Information display method and device, storage medium, electronic equipment and program product

Abstract

The invention provides an information display method and apparatus, a storage medium, an electronic device and a program product. According to the main technical scheme, the method comprises the steps of playing live broadcast content of a virtual space on a virtual space entry page of the virtual space; displaying a first page element associated with the live broadcast content on the virtual space entry page; in response to the monitored first interaction operation for the first page element, entering the virtual space from the virtual space entrance page; and in response to monitoring of entering the virtual space, displaying a second page element triggered by the first page element in a playing page of the virtual space. Therefore, guidance more fitting the live broadcast content is realized, higher attraction is achieved, the user can be guided to enter the virtual space, and the guidance effect is improved.

Description

Technical Field

[0001] The present application relates to the field of Internet application technology, and in particular to a method and device for information display, a storage medium, an electronic device, and a program product. Background Art

[0002] With the development of the Internet and mobile terminal technology, users can enter the virtual space from the entrance page of the virtual space, and interact with the anchor in the virtual space. For this application, how to guide users to enter the virtual space from the entrance page of the virtual space has become a problem that needs to be solved. Summary of the invention

[0003] The present application provides a method and device for information display, a storage medium, an electronic device and a program product to effectively guide a user to enter a virtual space from an entry page of the virtual space.

[0004] In a first aspect, a method for information display is provided, the method comprising: playing live content of a virtual space on a virtual space entrance page of the virtual space; displaying a first page element associated with the live content on the virtual space entrance page; entering the virtual space from the virtual space entrance page in response to a first interactive operation on the first page element; and displaying a second page element triggered by the first page element in a playback page of the virtual space in response to entering the virtual space.

[0005] The present application achieves guidance that is more closely aligned with the live content and has stronger appeal by displaying a first page element associated with the live content of the virtual space on the virtual space entrance page, entering the virtual space in response to a first interactive operation on the first page element, and displaying a second page element triggered by the first page element on the playback page of the virtual space after entering the virtual space. This is conducive to guiding users into the virtual space and improves the guidance effect.

[0006] In some implementations, the method further includes: in response to the first interactive operation, playing a dynamic effect based on the first page element; wherein the second page element is used to continue to display the dynamic effect.

[0007] A dynamic effect based on the first page element can be triggered through a first interactive operation, and after entering the virtual space, the dynamic effect can continue to be displayed through a second page element, thereby achieving a continuation of the animation effect inside and outside the virtual space, making the presentation of the animation effect better and the user experience better.

[0008] In some implementations, the first page element includes an atmosphere prop, and an animation effect based on the atmosphere prop is used to create the atmosphere of the virtual space.

[0009] For virtual spaces such as parties or shows, the first page element may include atmosphere props, which are displayed on the virtual space entrance page to guide users to perform a first interactive operation for triggering the atmosphere props, thereby displaying animation effects matching the atmosphere props to create the atmosphere of the virtual space, so that the guidance method is more in line with the atmosphere of the virtual space, which is conducive to users better integrating into the atmosphere of the virtual space, thereby increasing the guidance effect.

[0010] In some implementations, the second page element is used to trigger a second interactive operation in the virtual space.

[0011] After entering the virtual space through the first interactive operation, the second page element is displayed in the virtual space to guide the user to perform the second interactive operation in the virtual space, thereby achieving the continuation of the user's interactive operation inside and outside the virtual space, which is conducive to improving the user's interactive experience in the virtual space.

[0012] In some implementations, the first page element is associated with a virtual resource, the first interactive operation is used to discover the virtual resource, and the second interactive operation is used to send the discovered virtual resource.

[0013] For virtual spaces such as show-type virtual spaces whose purpose of guidance is to give away virtual resources, the first page element can be an interactive element associated with the virtual resources. The first interactive operation on the first page element can guide the user to discover the virtual resources, and the second interactive operation on the second page element can be to give away the virtual resources. By guiding users to enter such virtual spaces through the interactive method of discovering virtual resources, the guidance method is more in line with the live broadcast content, which increases the fun of the guidance and the guidance effect. Moreover, by showing users more purposeful interactive elements after entering the virtual space to guide users to perform corresponding operations, the user's interactive experience in this process is increased.

[0014] In some implementations, the method further includes: when displaying the first page element on the virtual space entry page, displaying guidance information of the first interactive operation, the guidance information is used to indicate the content and / or function of the first interactive operation, and the guidance information includes a guidance animation and / or guidance text.

[0015] Displaying the guidance information of the first interactive operation on the virtual space entrance page can prompt the user in time the content and / or effect of the first interactive operation, which is conducive to guiding the user to perform the first interactive operation and enter the virtual space, thereby enhancing the guidance effect.

[0016] In some implementations, displaying a first page element associated with the live content on the virtual space entrance page includes: after a residence time of the virtual space entrance page reaches a first preset time, displaying the first page element on the virtual space entrance page.

[0017] After the user's stay on the virtual space entrance page reaches a first preset time, it may indicate that the user may be interested in the live content played on the virtual space entrance page. At this time, displaying the first page element on the virtual space entrance page can increase the probability of guiding the user into the virtual space and improve the guidance efficiency.

[0018] In some implementations, the method further includes: in response to the duration of displaying the first page element on the virtual space entry page reaching a second preset duration and the first interactive operation is not detected, canceling the display of the first page element on the virtual space entry page.

[0019] If the first page element is displayed on the virtual space entrance page for a second period of time and no first interactive operation of the user is detected, it means that the user may not want to enter the virtual space. At this time, the first page element is cancelled from being displayed on the virtual space entrance page to avoid excessive disturbance to the user.

[0020] In some implementations, the first page element is generated based on the live broadcast content; or, the first page element is obtained from a page element resource library.

[0021] The first page element is associated with the live content of the virtual space. Therefore, the first page element can be generated based on the live content. For example, artificial intelligence (AI) technology can be used to identify the live content and generate interactive elements associated with it. AI can provide richer interactive elements; or, corresponding interactive elements can be preset in advance for various types of live content and a page element resource library can be formed. When the user browses to the virtual space entrance page, the corresponding first page element can be selected from the page element resource library based on the live content. Presetting the corresponding interactive elements in advance can reduce the complexity of implementation.

[0022] In some implementations, the method further includes: when displaying the first page element on the virtual space entrance page, displaying an entrance prompt of the virtual space, the entrance prompt being used to indicate entering the virtual space by a click operation on the virtual space entrance page.

[0023] The virtual space entrance prompt is also displayed on the virtual space entrance page to prompt the user to enter the virtual space directly by clicking, providing the user with a simpler and more direct way to enter the virtual space, so that the user can quickly enter the virtual space.

[0024] In some implementations, the play page of the virtual space includes page elements of the virtual space entry page, and the play page of the virtual space includes at least one page element other than the page elements of the virtual space entry page.

[0025] The virtual space entrance page may have fewer page elements than the virtual space playback page, so that it looks concise and clear, thereby improving the user's browsing experience and helping to improve page loading and response speed.

[0026] In a second aspect, a device for information display is provided, the device comprising: a page display unit, configured to: play live content of the virtual space on a virtual space entrance page of the virtual space; display a first page element associated with the live content on the virtual space entrance page; an operation monitoring unit, configured to: monitor a first interactive operation on the first page element; the page display unit is further configured to: enter the virtual space from the virtual space entrance page in response to the first interactive operation on the first page element; and display a second page element triggered by the first page element in the virtual space in response to entering the virtual space.

[0027] According to a third aspect, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the steps of the method described in the first aspect or any implementation of the first aspect are implemented.

[0028] In a fourth aspect, an electronic device is provided, comprising: one or more processors; and a memory associated with the one or more processors, the memory being used to store program instructions, which, when read and executed by the one or more processors, execute the steps of the method described in the first aspect or any one of the implementations of the first aspect.

[0029] In a fifth aspect, a computer program product is provided, comprising a computer program, wherein when the computer program is executed by a processor, the steps of the method described in the first aspect or any implementation manner of the first aspect are implemented. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] Figure 1 The figure shows a system architecture diagram applicable to the embodiment of the present application.

[0031] Figure 2This is a schematic diagram of the virtual space entrance page.

[0032] Figure 3 A schematic diagram of guiding people into the virtual space through in-room benefits.

[0033] Figure 4 A schematic diagram for guiding people into a virtual space through specific interactive operations.

[0034] Figure 5 A schematic flowchart of a method for displaying information according to an embodiment of the present application.

[0035] Figure 6 Based on Figure 5 A possible implementation of the method of entering the virtual space is shown.

[0036] Figure 7 Based on Figure 5 A possible implementation of the method of entering the virtual space is shown.

[0037] Figure 8 Based on Figure 5 A possible implementation of the method of entering the virtual space is shown.

[0038] Fig. 9 Based on Figure 5 A possible implementation of the method of entering the virtual space is shown.

[0039] Fig.10 A schematic flowchart of an apparatus for displaying information according to an embodiment of the present application.

[0040] Fig.11 A schematic block diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0041] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field belong to the scope of protection of this application.

[0042] In order to facilitate understanding of the embodiments of the present application, a system architecture to which the embodiments of the present application can be applied is first described by way of example. Figure 1 An exemplary system architecture to which the embodiments of the present application can be applied is shown. Figure 1 As shown in , the system architecture may include: a terminal device 110 (for example, including a terminal device 110A and a terminal device 110B) and a server 120. The terminal device 110 may be connected to the server 120 via a wireless network or a wired network. It should be understood that Figure 1 The number of terminal devices 110 and servers 120 in the embodiment is only for illustration. According to the implementation requirements, the system architecture based on the embodiment of the present application can have any number of terminal devices 110 and servers 120.

[0043] The terminal device 110 can be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a moving picture experts group audio layer III (MP3) player, a moving picture experts group audio layer IV (MP4) player, a laptop computer, and the like.

[0044] The terminal device 110 may include a terminal device 110A used by an anchor user (hereinafter also referred to as anchor) and / or a terminal device 110B used by an audience user (hereinafter also referred to as user). An application (or client) for use by the anchor user may be installed on the terminal device 110A, and the anchor user may create a virtual space (which may be referred to as a virtual virtual space) through the application and display the display interface of the virtual space (e.g., a live broadcast interface). An application (or client) for use by the audience user may be installed on the terminal device 110B. The application installed on the terminal device 110B may be the same as or different from the application used by the anchor user. The audience user may enter the virtual space created by the anchor user through the application to watch the live broadcast program provided by the anchor user.

[0045] The server 120 may be an independent server, or a server cluster or distributed system composed of multiple physical servers. Alternatively, the server 120 may be one or more cloud servers that provide basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, and big data and artificial intelligence platforms.

[0046] The server 120 may provide background services for the application program. For example, the server 120 may receive a live video stream from a terminal device 110A of a host user, and distribute the live video stream to a terminal device 110B of a viewer user.

[0047] Combination of the above Figure 1 , an example is given to illustrate the system architecture to which the embodiment of the present application can be applied. The following is an example of how to enter the virtual space in detail.

[0048] After the user opens the application through a terminal device (for example, the terminal device 110B mentioned above), he can enter the virtual space created by the anchor user (for example, a virtual live broadcast room) to watch various types of live content. Live content generally includes sales-related live content and non-sales-related live content. Sales-related live content is usually referred to as live streaming with goods, that is, the anchor sells goods in a live broadcast manner, which is common in e-commerce-type virtual spaces. Non-sales live content may include game live broadcasts (for example, e-sports, etc.), sports live broadcasts (for example, basketball, football and other games, etc.), music live broadcasts (for example, parties, music festivals, concerts, etc.), and entertainment performances (for example, shows).

[0049] Focusing on the public domain information distribution scenario within the application, usually, there are multiple traffic distribution scenarios within the application, for example, including two forms of double column and single column. For the single column (also called, featured) scenario, the virtual space is presented to the user in the form of a simple virtual space in the recommendation flow. The user needs to click on the simple virtual space to enter the virtual space. The simple virtual space cannot display the complete virtual space function due to the large scene in a single column. Therefore, by guiding the user into the virtual space, a more efficient consumption experience can be achieved, which better helps the platform to earn money. In the embodiment of the present application, the simple virtual space is also called a virtual space entrance page or a virtual space preview page.

[0050] For example, Figure 2 The virtual space entrance page shown in (a) of FIG. 1 shows an entrance prompt of the virtual space, for example Figure 2 The "click to enter the live broadcast room" shown in (a) of the embodiment prompts the user to click on the virtual space entrance page (for example, any position of the virtual space entrance page) to enter the virtual space. Figure 2 The virtual space shown in (b) in .

[0051] In order to more effectively guide users into the virtual space, corresponding guidance methods can be designed. For example, the benefits in the virtual space can be displayed on the virtual space entrance page to guide users into the virtual space; for another example, a general guidance method, such as modular cards, can be used on the virtual space entrance page to guide users to perform specific interactive behaviors (for example, like or follow, etc.).

[0052] As an example, for e-commerce type virtual spaces, such as Figure 3In the virtual space entrance page shown in (a) and (b), the benefits in the virtual space are displayed in the lower left corner of the virtual space entrance page, such as the welfare content of red envelopes and coupons such as "Newcomer Exclusive Coupons" or "Open Red Envelopes Now", so as to guide the user to perform the operation of receiving coupons and red envelopes, and in response to the operation of clicking to receive coupons and red envelopes, enter the virtual space from the virtual space entrance page. Exposing the red envelopes and coupons in the virtual space on the virtual space entrance page to attract users to click to enter the virtual space is only a simple exposure of the information in the virtual space, which has great scene limitations. Extracting welfare content such as red envelopes and coupons in the virtual space is not applicable to all virtual spaces, and cannot be applied to virtual spaces without corresponding welfare content.

[0053] For example, Figure 4 The virtual space entrance page shown in the figure has modular cards displayed below the virtual space entrance page to present, for example, Figure 4 The instructions "If you have watched me for so long, please follow me?" and "If you like it, please give it a thumbs up?" are used to guide users to perform specific interactive operations such as following and liking, and in response to specific interactive operations such as following and liking, enter the virtual space from the virtual space entrance page. This guidance method only extracts key interactive behaviors, and the interactive method is relatively single, and users are easily immune to it, which affects the interactive effect.

[0054] It can be seen that for the single-column scenario in the information distribution scenario, the virtual space is presented to users in the form of a virtual space entrance page in the recommendation flow. However, the means of guiding users to enter the virtual space from the virtual space entrance page are relatively simple, mostly simple exposure of information in the virtual space, or only guidance for specific interactive behaviors, which can easily cause user fatigue and thus reduce the guidance effect.

[0055] In response to the above-mentioned problems, in an embodiment of the present application, a first page element associated with the live broadcast content of the virtual space is displayed on the virtual space entrance page, and the virtual space is entered in response to a first interactive operation on the first page element, and after entering the virtual space, a second page element triggered by the first page element is displayed on the playback page of the virtual space. This achieves interactive guidance that is more closely aligned with the live broadcast content and has greater appeal, which is conducive to guiding users into the virtual space and improves the guidance effect.

[0056] For ease of understanding, the following Figure 5 , the embodiments of the present application are described in more detail by way of example. As an example, the virtual space described in the embodiments of the present application may be a virtual live broadcast room (also referred to as a live broadcast room).

[0057] Figure 5 A schematic flowchart of a method for displaying information provided in an embodiment of the present application. Figure 5 The method 500 may be executed by a terminal device, which may be Figure 1 As a more specific example, Figure 5 The method can be executed by a client (eg, an application) installed on a terminal device. Figure 5 Each step in is described in detail.

[0058] See also Figure 5 In step 510, the live content of the virtual space is played on the virtual space entrance page of the virtual space. The virtual space entrance page generally refers to a page that a user can enter the virtual space to watch by clicking on a short video platform, etc. The virtual space entrance page generally plays the live content of the virtual space, such as the content being broadcast or the content being previewed.

[0059] In some implementations, the play page of the virtual space includes page elements of the virtual space entry page, and the play page of the virtual space includes at least one page element other than the page elements of the virtual space entry page. Figure 6 (a) Figure 7 (a) Figure 8 (a) and Fig. 9 The virtual space entrance page 610 shown in (a) may have fewer page elements than the virtual space play page, so that it looks concise and clear, thereby improving the user's browsing experience and helping to improve page loading and response speed.

[0060] In some implementations, an entry prompt of the virtual space may be displayed on the virtual space entry page, and the entry prompt is used to indicate that the virtual space can be entered by clicking on the virtual space entry page. Figure 6 (a) Figure 7 (a) and Figure 8 As shown in (a), if the virtual space is a live broadcast room, the entry prompt 611 displayed on the virtual space entry page 610 can be displayed in the form of text "click to enter the live broadcast room". The virtual space entry prompt is displayed on the virtual space entry page at the same time to prompt the user to enter the virtual space directly by clicking, which can provide the user with a simpler and more direct way to enter the virtual space, so that the user can quickly enter the virtual space.

[0061] Continue to see Figure 5In step 520, the first page element associated with the live content is displayed on the virtual space entrance page. Among them, the first page element is used to guide the user into the virtual space. The first page element is associated with the live content, or in other words, the first page element is customized for the live content, which can make the first page element more in line with the live content of the virtual space. For example, the first page element can directly reflect the live content (for example, scenes, characters, themes, styles, etc.), or can be closely combined with the live content to enhance the visual effects of the live content, highlight the theme or express emotions, and can constitute the visual elements or narrative clues of the live content, so as to create the best viewing effect and enhance the user's viewing experience. For another example, the first page element can trigger the interaction between the user and the anchor, thereby guiding the user into the virtual space in an interactive way. At this time, the first page element is an interactive element associated with the live content. In other words, the first page element is not a page element such as "click to enter the live broadcast room" in the related technology, but a page element associated with the live content.

[0062] As an example, the first page element may be an atmosphere prop. The atmosphere prop matches the current scene of the virtual space and can create the atmosphere of the virtual space. Figure 6 The virtual space shown in (b) is the Spring Festival Gala stage, and the first page element 612 displayed on the virtual space entrance page 610 is firecrackers that match the Spring Festival Gala scene; Figure 7 The virtual space shown in (b) is a candlelight concert, and the first page element 612 displayed on the virtual space entrance page 610 is candles and / or matches that match the candlelight concert scene.

[0063] For another example, the first page element may be a game prop. The game prop can attract users to participate in the corresponding game process, thereby guiding users to enter the virtual space. Figure 8 In the virtual space shown in (b), the first page element 612 displayed on the virtual space entrance page 610 is a card (or card), such as the cards "Career", "Love", and "Studies". After different cards are turned over, the corresponding content details can be displayed on the back.

[0064] For another example, for a virtual space such as a show type virtual space that is used to guide the gift of virtual resources, the first page element may be associated with the virtual resource. If the virtual space is a live broadcast room, the virtual resource may be a virtual gift (also referred to as a gift). Fig. 9As shown in (b), for a show-type virtual space, since the show-type virtual space mainly features talent performances such as singing and dancing by hosts, the hosts attract users with their talents and looks, and expect users to give feedback on their performances by giving gifts. Therefore, the first page element 612 displayed on the virtual space entrance page 610 can be associated with gifts, such as Fig. 9 The first page element 612 shown in (b) is a scratch ticket. The coating on the surface of the scratch ticket can be associated with different gifts, or in other words, the first page element 612 is a gift certificate.

[0065] In some implementations, in step 520, after the dwell time of the virtual space entrance page reaches a first preset time, the first page element is displayed on the virtual space entrance page. After the dwell time of the user on the virtual space entrance page reaches a first preset time (e.g., N seconds), it may indicate that the user may be interested in the live broadcast content played on the virtual space entrance page. At this time, displaying the first page element on the virtual space entrance page can increase the probability of guiding the user to enter the virtual space and improve the guidance efficiency. As an example, after the user enters the application, consumes a single-column information stream, and swipes to the virtual space entrance page, for example Figure 6 (a) Figure 7 (a) Figure 8 (a) and Fig. 9 In the virtual space entrance page 610 shown in (a), if the user does not slide away from the virtual space entrance page after staying for a first preset time, a first page element 612 associated with the live content is displayed based on the live content of the virtual space, for example Figure 6 (b) Figure 7 (b) Figure 8 (b) and Fig. 9 As shown in (b); if the user slides away from the virtual space entrance page 610 before the first preset time is reached, the user continues to consume the information flow.

[0066] Continue to see Figure 5 In step 530, in response to a first interactive operation on a first page element, the virtual space is entered from the virtual space entry page. The first interactive operation, for example, includes a gesture operation such as clicking, sliding, dragging, pinching, etc. on the first page element, or the first operation may also include an interactive gesture or voice command operation, and the first interactive operation is used to trigger an animation effect based on the first page element.

[0067] As an example, the first page element is an atmosphere prop, and the animation effect based on the atmosphere prop is used to create the atmosphere of the virtual space. For virtual spaces such as parties or programs, the atmosphere prop is displayed on the virtual space entrance page to guide the user to perform the first interactive operation for triggering the atmosphere prop, so that the first interactive operation triggers the animation effect matching the atmosphere prop to create the atmosphere of the virtual space, so that the guidance method is more in line with the live broadcast content, which is conducive to the user to better experience the atmosphere of the virtual space, thereby increasing the guidance effect. As an example, continue to refer to Figure 6 (b), the first page element 612 displayed on the virtual space entrance page 610 is a firecracker matching the Spring Festival Gala scene, and the first interactive operation may be sliding the firecracker upwards to light the firecracker and enter the virtual space, for example Figure 6 As shown in (c). For another example, continue to refer to Figure 7 (b), the first page element 612 displayed on the virtual space entrance page 610 is a candle and a match that matches the candlelight concert scene, and the first interactive operation can be dragging the match to the candle to light the candle and enter the virtual space, for example Figure 7 as shown in (c).

[0068] For another example, the first page element is a game prop, and the first interactive operation is used to participate in the game process based on the game prop. Using game props to guide users to enter the virtual space by participating in the game process increases the fun of the guidance and thus increases the guidance effect. Figure 8 (b), the first page element 612 displayed on the virtual space entrance page 610 is a card, such as cards of "career", "love", and "study". The first interactive operation can be clicking on one of the selected cards, thereby triggering entry into the virtual space by clicking on the card.

[0069] For another example, the first page element is associated with a virtual resource, and the first interactive operation is used to discover the virtual resource. By guiding the user to discover the virtual resource, the user is attracted to enter the virtual space. Fig. 9 (b), the first page element 612 displayed on the virtual space entrance page 610 is a scratch ticket, and the first interactive operation may be sliding a finger to scratch off the coating on the surface of the scratch ticket, thereby triggering entry into the virtual space by scratching off the coating.

[0070] In some implementations, in response to the first page element being displayed on the virtual space entrance page for a second preset time and not being detected for the first interactive operation, the first page element is canceled from being displayed on the virtual space entrance page. If the first page element is displayed on the virtual space entrance page for the second time and the user's first interactive operation is still not detected, it means that the user may not want to enter the virtual space. In this case, the first page element is canceled from being displayed on the virtual space entrance page to avoid excessive disturbance to the user. For example, Figure 6 (b) Figure 7 (b) Figure 8 (b) and Fig. 9 As shown in (b), if the duration of displaying the first page element 612 on the virtual space entrance page 610 reaches the second preset duration and the first interactive operation is not detected, the first page element 612 is displayed on the virtual space entrance page 610, which is equivalent to returning to Figure 6 (a) Figure 7 (a) Figure 8 (a) and Fig. 9 The virtual space entrance page 610 shown in (a) of FIG. 1 is a virtual space entrance page 610. If a first interactive operation is detected before the duration of displaying the first page element 612 on the virtual space entrance page 610 reaches a second preset duration, an animation effect matching the first page element is played, and the virtual space is entered from the virtual space entrance page 610, i.e., the virtual space is switched to Figure 6 (c) Figure 7 (c) Figure 8 (c) and Fig. 9 (c) shows a play page 620 of the virtual space.

[0071] In some implementations, guidance information for the first interactive operation can be displayed on the virtual space entrance page, and the guidance information is used to indicate the content and / or function of the first interactive operation. The embodiment of the present application does not limit the specific form of the guidance information, as long as it can prompt the content of the first interactive operation (for example, what the first interactive operation is like) and the function of the first interactive operation (for example, what purpose can be achieved through the first interactive operation). For example, the guidance information includes a guidance animation and / or guidance text. Displaying the guidance information of the first interactive operation on the virtual space entrance page can promptly prompt the user of the content and / or function of the first interactive operation, which is conducive to guiding the user to perform the first interactive operation and enter the virtual space, thereby enhancing the guidance effect.

[0072] Continue to see Figure 6(b), when the first page element 612 displayed on the virtual space entrance page 610 is a firecracker, the corresponding guidance information 513 is displayed as a single finger upward sliding icon to indicate that the firecracker can be slid upward, and can be accompanied by a text guidance "Spring Festival Gala live broadcast, throw some firecrackers to add to the fun." Figure 7 (b), when the first page element 612 displayed on the virtual space entrance page 610 is a candle and a match, the corresponding guidance information 513 displayed is an icon of dragging a match to a candle, and can be accompanied by a text guidance "Welcome to the candlelight concert, light a candle." Figure 8 (b), when the first page element 612 displayed on the virtual space entrance page 610 is a card, the corresponding guide information 513 can be displayed as the text "Send you a card, see what is behind it", prompting the user to select and click to flip the corresponding card. Fig. 9 (b) When the first page element 612 displayed on the virtual space entrance page 610 is a scratch ticket, the corresponding guidance information 513 is displayed as the text "The host sends you a lottery ticket, scratch it quickly", prompting the user to scratch the surface coating of the scratch ticket to obtain the prize.

[0073] After the guidance information is displayed on the virtual space entrance page, if it is monitored that the user performs the corresponding first interactive operation, the user enters the virtual space; if the user slides away from the virtual space entrance page without performing the first interactive operation, the user can continue to consume the information flow.

[0074] Continue to see Figure 5 In step 540, in response to entering the virtual space, a second page element triggered by the first page element is displayed in the playback page of the virtual space. The second page element is triggered by the first page element, or in other words, the second page element can be a continuation of the first page element, such as the continuation of the animation effect to be described below, the continuation of the interactive operation, etc. In this way, the guidance process inside and outside the virtual space has continuity, has a stronger appeal to users, and has a stronger interactivity, which is conducive to guiding users into the virtual space and improving the guidance effect. It can be understood that since the second page element is triggered by the first page element and serves as a continuation of the first page element, the second page element is also associated with the live content.

[0075] Two implementation methods of the second page element are described below.

[0076] Method 1

[0077] In mode 1, in response to the first interactive operation, a dynamic effect based on the first page element can be played, and at this time, the second page element is used to continue to display the dynamic effect. That is to say, the dynamic effect based on the second page element is a continuation of the dynamic effect based on the first page element. After entering the virtual space from the virtual space entrance page, the dynamic effect triggered by the user on the virtual space entrance page through the first interactive operation on the first page element will continue to the virtual space, thereby realizing the continuation of the animation effect inside and outside the virtual space. Here, the continuation of the animation effect refers to the continuous display of the animation effect in space and / or time, and the animation effect triggered by the first interactive operation still maintains its dynamic and visual effects after entering the virtual space from the virtual space entrance page. In this way, the dynamic effect based on the first page element is triggered by the first interactive operation, and the dynamic effect is continued to be displayed through the second page element after entering the virtual space, thereby realizing the continuation of the animation effect inside and outside the virtual space, making the presentation of the animation effect better and the user experience better.

[0078] As an example, Figure 6 As shown in (d), after the user enters the virtual space through the first interactive operation, the animation effect of the firecrackers being ignited triggered by the first page element can continue to play in the virtual space, that is, the firecrackers explode after being ignited to form an animation effect of fireworks, thereby presenting a fireworks effect above the stage of the Spring Festival Gala, setting off the atmosphere of the stage.

[0079] For example, Figure 7 As shown in (d), after the user enters the virtual space through the first interactive operation, the animation effect of the candle being lit by a match triggered by the first page element can continue to be played in the virtual space, that is, the animation effect of the candle forming a flame and flying into the sky after being lit, thereby presenting an effect of flying flames in the sky of the candlelight party, setting off the atmosphere of the candlelight party.

[0080] For example, Figure 8 As shown in (c), the first page element 612 displayed on the virtual space entrance page 610 is a card. After entering the virtual space play page 620, the second page element 614 in the virtual space play page 620 is the details on the back of the card. For example, the back of the "career" card shows the host's career advice for you, the back of the "love" card shows the host's love match with you, and the back of the "study" card shows the host's academic advice for you. Figure 8 (b) and (c) are examples of clicking on the card “Love” and presenting the details on the back of the “Love Card”.

[0081] Method 2

[0082] In mode 2, the second page element is used to trigger the second interactive operation in the virtual space. For example, if the virtual space is a live broadcast room, the second interactive operation can be an operation such as sending a gift to the anchor, liking or following. After entering the virtual space through the first interactive operation, by displaying the second page element in the virtual space to guide the user to perform the second interactive operation in the virtual space, the user's interactive operation inside and outside the virtual space is continued, which is conducive to improving the user's interactive experience in the virtual space.

[0083] For example, a first page element is associated with a virtual resource, a first interactive operation for the first page element is used to discover the virtual resource, and a second interactive operation for the second page element is used to send the discovered virtual resource. Fig. 9 As shown in (b), the first page element 612 displayed on the virtual space entrance page 610 is a "scratch ticket". After the user triggers the entry into the virtual space playback page 620 through the first interactive operation, i.e., scratching off the coating on the surface of the "scratch ticket" by sliding a finger, a second page element 614 can be displayed in the virtual space playback page 620, such as the two confession gifts represented by hearts as shown and prompting the user to "send all", thereby guiding the user to perform the second interactive operation to give the two confession gifts to the anchor.

[0084] Furthermore, similarly, if the first page element is something like Figure 8 In the form of a game card shown in , after the user triggers the back of the game card through a first interactive operation and presents the details on the back of the card, the user can be further guided to perform a third interactive operation such as sending a virtual resource (for example, a gift) by displaying a third page element. The virtual resource can be determined based on the game card selected by the user. For example, the third interactive operation includes sending a gift related to "career", a gift related to "love", or a gift related to "study".

[0085] For show-type virtual spaces and other virtual spaces whose purpose of guidance is to give away virtual resources, users are guided into such virtual spaces through interactive methods of discovering virtual resources, which makes the guidance method more consistent with the live broadcast content, increases the fun of the guidance, and improves the guidance effect. In addition, after entering the virtual space, more purposeful interactive elements are shown to users to guide them to perform corresponding operations, thereby increasing the user's interactive experience in the process.

[0086] In the embodiment of the present application, there is no limitation on the method of obtaining the first page element and the second page element, as long as the obtained first page element and the second page element are associated with the live content of the virtual space, such as scenes, characters, themes, styles, types, etc.

[0087] For example, the first page element can be generated based on the live content. Since the first page element is associated with the live content of the virtual space, AI technology can be used to identify the live content and generate interactive elements associated with it. AI can provide richer interactive elements and achieve more novel and interesting guidance methods. Among them, the data of historical live videos (for example, live content and its corresponding first page element) can be used to train an AI model for generating the first page element. When the live content is played on the virtual space entrance page, the live content can be used as the input of the AI ​​model, and the output of the AI ​​model is the first page element.

[0088] For another example, the first page element can be obtained from a page element resource library. In other words, corresponding page elements can be preset for different types of virtual spaces. For example, a show-type virtual space can preset page elements such as "scratch tickets" or "game cards", and a show and party-type virtual space can preset page elements such as "firecrackers", "firecrackers" or "candles". For various types of live content, corresponding interactive elements are preset in advance and a page element resource library is formed, so that when the user slides to the virtual space entrance page, the corresponding page elements are selected from the page element resource library based on the live content and displayed on the virtual space entrance page. Presetting corresponding interactive elements in advance can reduce the complexity of implementation.

[0089] Based on the above description, it can be seen that the embodiments of the present application create a more natural, interesting and interactive guidance method from multiple angles, which can guide more users into the virtual space, thereby introducing more traffic into the virtual space to achieve an interactive experience with higher revenue efficiency.

[0090] It should be noted that the limitations such as "first" and "second" involved in the embodiments of the present application do not have limitations in terms of size, order, and quantity, and are only used to distinguish them in name. For example, "first interactive operation" and "second interactive operation" are used to distinguish two operations in name. For another example, "first page element" and "second page element" are used to distinguish different page elements in name.

[0091] It should also be noted that in order to monitor the occurrence of user operations, the client can pre-register a callback function or method for the operation to be detected, and the function or method contains the logic code that needs to be executed in response to the operation. Once the operation is triggered, the client can automatically call the corresponding callback function or method. For example, a callback function is pre-registered for the first interactive operation, and the callback function triggers the client to display the entry into the virtual space based on the first interactive operation. The responses to various interactive operations in the embodiments of the present application can be implemented in this way, which will not be repeated here.

[0092] The terms used in the embodiments of the present application are only for the purpose of describing specific embodiments, and are not intended to limit the scope of protection of the present application. The singular forms of "a", "said" and "the" used in the embodiments of the present application and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings.

[0093] It should be understood that the term "and / or" used in this article is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the character " / " in this article generally indicates that the associated objects before and after are in an "or" relationship.

[0094] The word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to" depending on the context. Similarly, the phrases "if it is determined" or "if (stated condition or operation) is detected" may be interpreted as "when determining" or "in response to determining" or "when detecting (stated condition or operation)" or "in response to detecting (stated condition or operation)", depending on the context.

[0095] It should also be noted that the page elements involved in the embodiments of the present application generally refer to visual elements on the display page, which may include text, icons, images, videos, components, etc. The so-called component refers to an object obtained by simply encapsulating data and methods, which may also be called a control. It may include buttons, input boxes, drop-down menus, dialog boxes, navigation bars, cards, icons that can generate interactions, etc.

[0096] Combination of the above Figures 1 to 9 , describes the method embodiment of the present application in detail, and the following is combined with Figure 10 to Figure 11 , describes the device embodiment of the present application in detail. It should be understood that the description of the method embodiment corresponds to the description of the device embodiment, so the parts not described in detail can refer to the previous method embodiment.

[0097] Fig.10 This is a schematic diagram of the structure of the device for displaying information provided in the embodiments of the present application. Fig.10 As shown, the display device 1000 may include a page display unit 1010 and an operation monitoring unit 1020 .

[0098] Among them, the page display unit 1010 is configured to: play the live content of the virtual space on the virtual space entrance page of the virtual space; display a first page element associated with the live content on the virtual space entrance page; the operation monitoring unit 1020 is configured to monitor a first interactive operation on the first page element; the page display unit 1010 is further configured to: enter the virtual space from the virtual space entrance page in response to the first interactive operation on the first page element; in response to entering the virtual space, display a second page element triggered by the first page element in a playback page in the virtual space.

[0099] In some implementations, the page display unit 1010 is further configured to: in response to the first interactive operation, play a dynamic effect based on the first page element; wherein the second page element is used to continue to display the dynamic effect.

[0100] In some implementations, the first page element includes an atmosphere prop, and an animation effect based on the atmosphere prop is used to create the atmosphere of the virtual space.

[0101] In some implementations, the second page element is used to trigger a second interactive operation in the virtual space.

[0102] In some implementations, the first page element and the second page element are associated with a virtual resource, the first interactive operation is used to discover the virtual resource, and the second interactive operation is used to send the virtual resource.

[0103] In some implementations, the page display unit 1010 is further configured to: when displaying the first page element on the virtual space entry page, display guidance information of the first interactive operation, wherein the guidance information is used to indicate the content and / or function of the first interactive operation, and the guidance information includes a guidance animation and / or guidance text.

[0104] In some implementations, the page display unit 1010 is specifically configured to: display the first page element on the virtual space entrance page after the residence time of the virtual space entrance page reaches a first preset time.

[0105] In some implementations, the page display unit 1010 is further configured to: in response to the duration of displaying the first page element on the virtual space entry page reaching a second preset duration and the first interactive operation is not detected, cancel the display of the first page element on the virtual space entry page.

[0106] In some implementations, the first page element is generated based on the live broadcast content; or, the first page element is obtained from a page element resource library.

[0107] In some implementations, the page display unit 1010 is further configured to: when displaying the first page element on the virtual space entrance page, display an entrance prompt of the virtual space, wherein the entrance prompt is used to indicate entering the virtual space by clicking on the virtual space entrance page.

[0108] In some implementations, the play page of the virtual space includes page elements of the virtual space entry page, and the play page of the virtual space includes at least one page element other than the page elements of the virtual space entry page.

[0109] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system or device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment. The system and device embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without paying creative labor.

[0110] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in the embodiments of the present application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0111] An embodiment of the present application further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of any one of the methods described in the foregoing method embodiments.

[0112] An embodiment of the present application also provides an electronic device, comprising: one or more processors; and a memory associated with the one or more processors, the memory being used to store program instructions, and the program instructions, when read and executed by the one or more processors, execute the steps of any one of the methods described in the aforementioned method embodiments.

[0113] The present application also provides a computer program product, including a computer program, which implements the steps of any one of the methods in the aforementioned method embodiments when executed by a processor.

[0114] in, Fig.11 The architecture of the electronic device is exemplarily shown. Specifically, the electronic device may include a processor 1110, a video display adapter 1111, a disk drive 1112, an input / output interface 1113, a network interface 1114, and a memory 1120. The processor 1110, the video display adapter 1111, the disk drive 1112, the input / output interface 1113, the network interface 1114, and the memory 1120 may be communicatively connected via a communication bus 1130.

[0115] The processor 1110 can be implemented by a general-purpose CPU, a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, and is used to execute relevant programs to implement the technical solutions provided in the embodiments of the present application.

[0116] The memory 1120 can be implemented in the form of a read-only memory (ROM), a random access memory (RAM), a static storage device, a dynamic storage device, etc. The memory 1120 can store an operating system 1121 for controlling the operation of the electronic device 1100, and a basic input / output system (BIOS) 1122 for controlling the low-level operation of the electronic device 1100. In addition, a web browser 1123, a data storage management system 1124, and a playback processing device 1125 for media files, etc. can also be stored. The playback processing device 1125 for the above-mentioned media files can be an application program that specifically implements the operations of the aforementioned steps in the embodiment of the present application. In short, when the technical solution provided by the present application is implemented by software or firmware, the relevant program code is stored in the memory 1120 and is called and executed by the processor 1110.

[0117] The input / output interface 1113 is used to connect the input / output module to realize information input and output. The input / output module can be configured as a component in the device ( Fig.11 The input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, etc.

[0118] The network interface 1114 is used to connect the communication module ( Fig.11 The communication module can realize communication through a wired mode (for example, USB, network cable, etc.) or a wireless mode (for example, mobile network, WIFI, Bluetooth, etc.).

[0119] The bus 1130 includes pathways for transmitting information between the various components of the device (eg, the processor 1110 , the video display adapter 1111 , the disk drive 1112 , the input / output interface 1113 , the network interface 1114 , and the memory 1120 ).

[0120] It should be noted that, although the above device only shows a processor 1110, a video display adapter 1111, a disk drive 1112, an input / output interface 1113, a network interface 1114, a memory 1120, a bus 1130, etc., in the specific implementation process, the device may also include other components necessary for normal operation. In addition, it can be understood by those skilled in the art that the above device may also only include components necessary for implementing the solution of the present application, and does not necessarily include all the components shown in the figure.

[0121] It can be known from the description of the above implementation methods that those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present application can be essentially or partly contributed to the prior art in the form of a computer program product, which can be stored in a storage medium such as ROM / RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in the various embodiments of the present application or certain parts of the embodiments.

[0122] The technical solution provided by the present application is described in detail above. The principle and implementation method of the present application are described in detail using specific examples. The description of the above embodiments is only used to help understand the method and core idea of ​​the present application. At the same time, for those skilled in the art, according to the idea of ​​the present application, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as limiting the present application.

Claims

1. A method for information display, characterized in that: The method comprises: Playing live content of the virtual space on a virtual space entrance page of the virtual space; Displaying a first page element associated with the live broadcast content on the virtual space entrance page; In response to a first interactive operation on the first page element, entering the virtual space from the virtual space entry page; In response to entering the virtual space, a second page element triggered by the first page element is displayed in a play page of the virtual space.

2. The method according to claim 1, characterized in that The method further comprises: In response to the first interactive operation, playing a dynamic effect based on the first page element; Wherein, the second page element is used to continue to display the dynamic effect.

3. The method according to claim 2, characterized in that The first page element includes atmosphere props, and animation effects based on the atmosphere props are used to create the atmosphere of the virtual space.

4. The method according to any one of claims 1 to 3, characterized in that The second page element is used to trigger a second interactive operation in the virtual space.

5. The method according to claim 4, characterized in that The first page element is associated with a virtual resource, the first interactive operation is used to discover the virtual resource, and the second interactive operation is used to send the virtual resource.

6. The method according to any one of claims 1 to 3, characterized in that The method further comprises: When the first page element is displayed on the virtual space entrance page, guidance information of the first interactive operation is displayed, and the guidance information is used to indicate the content and / or function of the first interactive operation, and the guidance information includes a guidance animation and / or guidance text.

7. The method according to any one of claims 1 to 3, characterized in that The displaying of the first page element associated with the live broadcast content on the virtual space entrance page includes: After the residence time of the virtual space entrance page reaches a first preset time, the first page element is displayed on the virtual space entrance page.

8. The method according to any one of claims 1 to 3, characterized in that The method further comprises: In response to the duration of displaying the first page element on the virtual space entrance page reaching a second preset duration and the first interactive operation is not detected, the display of the first page element on the virtual space entrance page is cancelled.

9. The method according to any one of claims 1 to 3, characterized in that The first page element is generated based on the live broadcast content; or, the first page element is obtained from a page element resource library.

10. The method according to any one of claims 1 to 3, characterized in that The method further comprises: When the first page element is displayed on the virtual space entrance page, an entrance prompt of the virtual space is displayed, and the entrance prompt is used to indicate entering the virtual space by a click operation on the virtual space entrance page.

11. The method according to any one of claims 1 to 3, characterized in that The play page of the virtual space includes page elements of the virtual space entrance page, and the play page of the virtual space includes at least one page element other than the page elements of the virtual space entrance page.

12. A device for displaying information, characterized in that: The device comprises: The page display unit is configured as: Playing live content of the virtual space on a virtual space entrance page of the virtual space; Displaying a first page element associated with the live broadcast content on the virtual space entrance page; An operation monitoring unit, configured to monitor a first interactive operation on the first page element; The page display unit is further configured as follows: In response to a first interactive operation on the first page element, entering the virtual space from the virtual space entry page; In response to entering the virtual space, a second page element triggered by the first page element is displayed in the virtual space.

13. A computer-readable storage medium, characterized in that: A computer program is stored thereon, and when the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 11 are implemented.

14. An electronic device, characterized in that: include: one or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions, wherein when the program instructions are read and executed by the one or more processors, the steps of the method according to any one of claims 1 to 11 are executed.

15. A computer program product, characterized in that The invention comprises a computer program which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 11.

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