Interaction method and device for search page

Abstract

The embodiment of the invention provides an interaction method and device for a search page, and the method comprises the steps: responding to a search operation for target search content, and displaying a search result page; wherein the search result page comprises an interaction area of the target account, the interaction area comprises account information of the target account, a moving animation of the target image resource is displayed in the interaction area, and the target account is determined according to the target search content; in response to completion of playing of the moving animation of the target image resource, displaying an interaction entrance including the target image resource in a moving end point position area of the target image resource; and displaying an interaction task page of the target account in response to a triggering operation on the interaction entrance. The search result page comprises the interaction area corresponding to the target account, and the account information of the target account and the moving animation of the target image resource are displayed in the interaction area, so that the content of the search result is enriched, a user pays more attention to the target account, and the user is guided to participate in the interaction of the target account.

Description

Technical Field

[0001] The embodiments of the present specification relate to the field of computer technology, and more particularly to a method and device for interactive search pages. Background Art

[0002] With the continuous development of computer and Internet technology, more and more content application platforms are favored by users. Content application platforms are community platforms that provide users with information sharing, dissemination and acquisition. Users can view content posted by other users, such as notes, topics, live broadcasts, etc. by logging into the content application platform account. The content application platform provides a search page, and users can enter search keywords on the search page to search and view the required content.

[0003] In the prior art, after a user enters a search keyword, the search results page may display multiple notes related to the search term in order. The search results are relatively simple, unable to attract the user's attention, and have poor interactivity. Summary of the invention

[0004] In view of this, an embodiment of this specification provides an interactive method for search pages. One or more embodiments of this specification also relate to an interactive device for search pages, a computing device, a computer-readable storage medium, and a computer program product to solve the technical defects existing in the prior art.

[0005] According to a first aspect of an embodiment of the present specification, a search page interaction method is provided, which is applied to a client and includes:

[0006] In response to a search operation for a target search content, a search result page is displayed; wherein the search result page includes an interactive area of ​​a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined according to the target search content;

[0007] In response to the completion of the moving animation playback of the target image resource, an interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource;

[0008] In response to a triggering operation on the interactive portal, an interactive task page of the target account is displayed.

[0009] According to a second aspect of an embodiment of the present specification, there is provided an interactive device for a search page, which is applied to a client and includes:

[0010] A first display module is configured to display a search result page in response to a search operation for a target search content; wherein the search result page includes an interactive area of ​​a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined according to the target search content;

[0011] A second display module is configured to display an interactive entrance including the target image resource in a moving end position area of ​​the target image resource in response to completion of the moving animation playback of the target image resource;

[0012] The third display module is configured to display the interactive task page of the target account in response to a triggering operation on the interactive portal.

[0013] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0014] Memory and processor;

[0015] The memory is used to store computer executable instructions, and the processor is used to execute the computer executable instructions. When the computer executable instructions are executed by the processor, the steps of the interactive method of the search page are implemented.

[0016] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, and when the instructions are executed by a processor, the steps of the interactive method of the above-mentioned search page are implemented.

[0017] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which implements the steps of the above-mentioned interactive method of search pages when executed by a processor.

[0018] An embodiment of the present specification provides an interactive method for a search page, which displays a search results page in response to a search operation for target search content; wherein the search results page includes an interactive area for a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined based on the target search content; in response to completion of the moving animation of the target image resource, an interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource; in response to a triggering operation on the interactive entrance, an interactive task page of the target account is displayed.

[0019] An embodiment of the present specification realizes that if the input target search content can match the corresponding target account, the search result page can be displayed, and the interactive area of ​​the target account can be displayed on the search result page. The interactive area can display the account information of the target account and the moving animation of the target image resource. When the moving animation of the target image resource is played, the interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource. Based on the interactive entrance, the interactive task page of the target account can be triggered to realize the interaction with the target account. In this way, when searching for the target search content, the interactive area corresponding to the target account can be displayed on the search result page, and the account information of the target account and the moving animation of the target image resource are displayed in the interactive area, which enriches the content of the search results, and by displaying the moving animation of the target image resource and locating the target image resource to the interactive entrance when completed, the user's visual attention can be attracted, so that the user pays more attention to the interactive area of ​​the target account, and guides the user to trigger the interactive entrance, improves the interactive participation, thereby improving the click-through conversion rate, and improves the account exposure of the target account. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] Figure 1 is a flow chart of an interactive method for searching pages provided by an embodiment of this specification;

[0021] Figure 2 is a schematic diagram of a first search result page provided by an embodiment of this specification;

[0022] Figure 3 is a schematic diagram of a second search result page provided by an embodiment of this specification;

[0023] Figure 4 is a schematic diagram of a third search result page provided by an embodiment of this specification;

[0024] Figure 5 is a schematic diagram of a fourth search result page provided by an embodiment of this specification;

[0025] Figure 6 is a schematic diagram of a fifth search result page provided by an embodiment of this specification;

[0026] Figure 7 is a schematic diagram of a sixth search result page provided by an embodiment of this specification;

[0027] Figure 8 is a schematic diagram of a seventh search result page provided by an embodiment of this specification;

[0028] Fig. 9 is a schematic diagram of an eighth search result page provided by an embodiment of this specification;

[0029] Fig.10 It is a flow chart of an interactive method for searching pages provided by an embodiment of this specification;

[0030] Fig.11 It is a structural schematic diagram of an interactive device for a search page provided by an embodiment of this specification;

[0031] Fig.12 It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0032] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0033] The terms used in one or more embodiments of this specification are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of this specification. The singular forms of "a" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0034] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, this information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0035] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0036] First, the terms involved in one or more embodiments of this specification are explained.

[0037] In response to: Indicates the state in which the corresponding event occurs or the condition is satisfied. The timing of the execution of the subsequent action executed in response to the event or condition is not necessarily strongly related to the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0038] Content application platform: an application platform that integrates multiple contents. The content application platform provides users with rich and diverse multimedia content, including but not limited to notes, topics, live broadcasts, on-demand videos, audio, graphic information, social interactions, etc.

[0039] Published content: refers to the content published on the community application. This published content is a form of content provided by the content application platform to publish the created content for other users to view. For example, the published content can be graphic information (such as notes), live broadcasts, comments, statements or discussions published by users on the content application platform.

[0040] Trigger operation: refers to the operation of clicking, sliding or other interactive methods on relevant content, controls, components in the display interface such as the content application platform, publishing content, and live broadcast interface, which can trigger the corresponding event and display the interface or information corresponding to the trigger operation. For example, clicking on the target interactive information block in the interactive area of ​​the search results page, that is, the trigger operation of the target interactive information block, can display the interactive details page of the target interactive information block; clicking on the multimedia content in the interactive area of ​​the search results page, that is, the trigger operation of the multimedia content, can display the corresponding related page.

[0041] Controls: In computer user interfaces, a "control" is any element that a user can interact with directly. These elements allow the user to enter data, select options, or trigger certain actions. Controls can be graphical (such as buttons, text boxes, check boxes, etc.) or more abstract (such as voice commands). Buttons are usually used to perform an action or open a new interface; text boxes allow users to enter or edit text information; check boxes are used to represent a Boolean value (yes / no) that the user can select or deselect; drop-down lists provide a list of options for the user to choose from, usually only showing a selected value; list boxes display multiple options, and the user can select one or more items; labels display static text, usually used to explain the function of other controls, and can also be used as a button; scroll bars enable users to navigate through larger data sets, such as browsing long documents or lists; images display static pictures, and sometimes can also be used as buttons; combo boxes combine the functions of text boxes and drop-down lists, and users can both enter text and select from a list. These controls are usually provided with standard styles by the operating system or development toolkit, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages ​​(such as Java, C#, Python, etc.) have their own set of controls and provide corresponding APIs to create and manage these controls.

[0042] Multimedia content: refers to content that contains multiple media forms, including but not limited to text, images, audio and video. Multimedia technology integrates these different media types to provide a richer and more interactive user experience. Search target search content. The multimedia content displayed in the interactive area of ​​the search results page can be promotional materials configured for the target account.

[0043] In this specification, a method for interactive search pages is provided. This specification also relates to an interactive device for search pages, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0044] See also Figure 1 , Figure 1 A flow chart of an interactive method for a search page provided according to an embodiment of the present specification is shown, which is applied to a client and specifically includes the following steps.

[0045] Step 102: In response to a search operation for target search content, a search results page is displayed; wherein the search results page includes an interactive area for a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined based on the target search content.

[0046] Specifically, the target search content refers to the search content that can match the corresponding target account. The target search content can be text, image or voice. The target account is an account in the content application platform. The target account can be any type of account, such as the brand account of a merchant, the account of a blogger, the official account of the platform, etc. The interactive area of ​​the target account is used to display the account information of the target account and the moving animation of the target image resource to realize the interaction with the target account.

[0047] The target account information may include at least one of an account icon, an account name, an account profile, the number of followers, and an account level. The target image resource is an image resource configured for the target account and the target search content. The moving animation of the target image resource is configured for the target account and the target search content. The target image resource dynamically changes (such as moving, zooming, etc.) to attract the user's visual attention and increase the user's attention to the interactive area in the search results page.

[0048] It should be noted that the moving animation of the target image resource can be played by downloading an animation video from the server, or by obtaining special effect materials from the server and rendering them in the interactive area. If fast implementation is required and the moving animation content is fixed, you can choose to download the animation video for playback; if dynamic interaction or lightweight implementation is required, you can choose to obtain special effect materials and then render them. You can flexibly choose the corresponding moving animation acquisition and display method based on the actual scene requirements.

[0049] In actual implementation, for each target account, at least one corresponding search content can be pre-configured, and the target image resources corresponding to each search content under the target account, the moving animation corresponding to the target image resources, etc. can also be configured. The client can obtain the search content entered in the search page, and then send the search content to the server. The server determines whether the search content matches the target search content pre-configured with the target account. If it can match the corresponding target account, the account information of the target account corresponding to the target search content, as well as the corresponding target image resources, the moving animation of the target image resources, etc. are returned to the client, so that the client can display the search result page, which includes an interactive area with the target account, and the account information of the target account and the moving animation of the target image resources are displayed in the interactive area. If the input search content cannot match the corresponding target account, multiple search results related to the input search content are obtained and returned to the client, and the search result page is displayed on the client, and the multiple search results are displayed in order on the search result page.

[0050] It should be noted that a target account can be configured with at least one corresponding search content, and the target image resources and the moving animations of the target image resources corresponding to different search contents under a target account can be the same or different. The target image resources and the moving animations of the target image resources corresponding to the search contents of different accounts are different. In addition, the account information displayed corresponding to different search contents under a target account can be the same or different. For example, for account A, the account information displayed in the interactive area for each corresponding search content is the account icon, account name, account profile, number of followers, account level, etc., or for account A, when searching for keyword 1, the account information displayed in the interactive area includes the account icon, account name, and account profile of account A, and when searching for keyword 2, the account information displayed in the interactive area is the account icon, account name, account profile, number of followers, account level, etc. of account A.

[0051] The interactive method of the search page provided in the embodiments of this specification can be applied to a variety of different scenarios. For example, for brand marketing scenarios, a brand can pay to purchase at least one search content related to its own brand, and customize the account information, image resources, and moving animations of image resources that need to be displayed. When subsequent users search for any search content they purchased, they can display the customized interactive area on the search results page to increase brand exposure; or, for blogger promotion scenarios, any blogger can customize related search content and configure the account information, image resources, and moving animations of image resources that need to be displayed. When subsequent users search for the corresponding search content, they can display the interactive area customized by the blogger on the search results page to achieve traffic promotion; for platform activity scenarios, the official account of the platform can customize the search content related to the activity, and configure the account information, image resources, and moving animations of image resources that need to be displayed. When subsequent users search for the corresponding search content, they can display the interactive area related to the activity on the search results page to achieve activity promotion.

[0052] Of course, in actual implementation, it is also possible not to define the account information that needs to be displayed, and to display the account information of the set type by default for each account and each search content.

[0053] For example, the following table 1 is pre-configured with a corresponding relationship table of search content, account, and image resource. Assuming that the user enters keyword 1 on the search page, the corresponding target account can be matched: account A. At this time, the search result page corresponding to keyword 1 can be displayed. The search result page includes an interactive area of ​​account A, in which the account information of account A and the moving animation 1 of image resource 1 are displayed. Assuming that the user enters keyword 7 on the search page and the corresponding target account cannot be matched, the search result page corresponding to keyword 7 is displayed, and multiple notes associated with keyword 7 are displayed in order on the search result page.

[0054] Table 1 Correspondence between search content, account and image resources

[0055]

[0056] It should be noted that each account in the content application platform can customize relevant search content and corresponding interactive areas to achieve personalized search results display for different accounts and different search content. In addition, the account information of the target account and the moving animation of the target image resources can be displayed through the interactive area in the search results page to attract users' attention to the interactive area of ​​the target account and increase the exposure of the target account in the search results page.

[0057] In an optional implementation of this embodiment, the interactive area includes an interactive layer and a mask layer; displaying the search result page includes:

[0058] A search results page is displayed, and at least one interactive information block is displayed in an interactive layer in an interactive area of ​​the search results page. A mask layer is covered on the interactive layer, wherein at least one interactive information block is interactive content configured by a target account for target search content, and the mask layer is used to sequentially cover part of the interactive information blocks according to the playback progress of the mobile animation.

[0059] Specifically, the interactive area may include an interactive layer and a mask layer. The interactive layer and the mask layer are two different layers. The interactive layer is the interface part with which the user directly interacts, and includes interactive information blocks, buttons, input boxes and other operable elements. The mask layer is a semi-transparent or opaque layer covering the interactive layer, which is used to temporarily prevent the user from interacting with the interactive layer. The interactive layer is used to display the interactive information block corresponding to the target account, and the mask layer is used to cover the interactive layer and sequentially block some of the interactive information blocks as the mobile animation progresses, creating a visual effect of highlighting some of the interactive information blocks in sequence as the mobile animation of the target image resource progresses.

[0060] In actual implementation, a search result page may be displayed, and the set position of the search result page includes an interactive area, and at least one interactive information block is displayed in the interactive layer of the interactive area. The interactive information block is the interactive content configured by the target account for the target search content. For example, the interactive information block may be published content, topic information, products, product notes, activities and / or tasks, and the published content may be notes, live broadcasts, comments, statements or discussions. The at least one interactive information block displayed in the interactive area may be an interactive information block of the same type or a different type.

[0061] In specific implementation, in addition to pre-configuring the search content, target image resources, and mobile animations corresponding to the target image resources corresponding to the account, you can also configure the interactive information blocks that need to be displayed for each search content under each account. Different accounts and different search contents display different interactive information blocks to achieve personalized display.

[0062] In one implementation, the number of interactive information blocks can also be personalized for different accounts and different search contents, that is, the number of interactive information blocks corresponding to different accounts and / or different search contents can be the same or different. In another implementation, the number of interactive information blocks can be determined based on the size of the interactive area in the search results page, so that each interactive information block can be fully displayed in the interactive layer of the interactive area. Of course, in actual implementation, the interactive information block can also display part of the interactive information block in the interactive area, automatically rotate according to the set time interval, and switch to display other interactive information blocks. The embodiments of this specification do not limit this.

[0063] It should be noted that the target image resource can be displayed in the interactive area of ​​the search results page first, and after setting the duration, the interactive layer and the mask layer can be displayed in the interactive area, at least one interactive information block can be displayed in the interactive layer, and the mask layer can be displayed on the interactive layer. The moving animation of the target image resource can be displayed in the interactive layer, the mask layer, or other layers except the interactive layer and the mask layer. Alternatively, in specific applications, the interactive layer and the mask layer can be directly displayed in the interactive area of ​​the search results page, and at least one interactive information block can be displayed in the interactive layer.

[0064] In an embodiment of the present specification, the interactive area may include an interactive layer and a mask layer. The interactive layer displays the interactive information blocks configured by the target account for the target search content. The mask layer sequentially blocks the interactive information blocks in accordance with the playback progress of the mobile animation, thereby creating a visual effect of sequentially highlighting some interactive information blocks in accordance with the playback progress of the mobile animation of the target image resource, thereby attracting the user's visual attention to a greater extent, allowing the user to focus on the displayed interactive information blocks, and thereby increasing the interactive participation rate.

[0065] In an optional implementation of this embodiment, the mask layer includes a masked area and an unmasked area, and the masked area and the unmasked area change with the playback progress of the moving animation of the target image resource;

[0066] Overlay the display mask layer on the interactive layer, including:

[0067] Based on the current playback progress of the moving animation of the target image resource, determine the corresponding first information block and second information block, wherein the first information block is the information block to be currently masked, and the second information block is the information block not currently masked, and different playback progresses correspond to different first information blocks and second information blocks;

[0068] The corresponding area of ​​the first information block in the mask layer is set as the mask area, and the corresponding area of ​​the second information block in the mask layer is set as the unmasked area.

[0069] It should be noted that the mask layer includes a mask area and an unmasked area. The mask area is a semi-transparent or opaque part of the mask layer, which covers part of the interactive information block of the interactive layer to block the part of the interactive information block. The unmasked area is a completely transparent or visible part of the mask layer, so that the corresponding interactive information block is visible.

[0070] Specifically, the current playback progress of the moving animation of the target image resource can be determined, and then based on the current playback progress, the first information block that needs to be blocked and the second information block that is not blocked can be determined, and the corresponding area of ​​the first information block in the mask layer can be set as the mask area, and the corresponding area of ​​the second information block in the mask layer can be set as the unmasked area, thereby achieving the visual effect of blocking the first interactive information block and not blocking the second interactive information block. Different playback progresses correspond to different first information blocks and second information blocks, that is, as the moving animation of the target image resource is played, the mask layer can sequentially block different interactive information blocks and highlight the unblocked interactive information blocks.

[0071] In one implementation, the second interactive information block that is not currently masked can be configured in advance based on the moving animation of the target image resource, and then the remaining interactive information blocks in at least one interactive information block are used as the first interactive information block that is currently to be masked; in another implementation, the first interactive information block that is currently to be masked and the second interactive information block that is not currently masked can also be configured in advance based on the moving animation of the target image resource. Specifically, the configuration can be performed based on the duration of the moving animation and / or based on the animation content of the moving animation.

[0072] For example, assume that the moving animation of the target image resource rotates toward the interactive information block 1 on the left in seconds 1-2, rotates toward the interactive information block 2 in the middle in seconds 3-4, and rotates toward the interactive information block 3 on the right in seconds 5-6. Figure 2 is a schematic diagram of a first search result page provided by an embodiment of this specification, such as Figure 2As shown, the search result page includes an interactive area, and the interactive area includes an interactive layer and a mask layer. The interactive layer displays 3 interactive information blocks, and the mask layer covers the interactive layer for display. If the current playback progress is between the 1st and 2nd seconds, it can be determined that the second interactive information block is interactive information block 1, and the first interactive information block is interactive information block 2 and interactive information block 3. That is, the area corresponding to interactive information block 1 in the mask layer is an unmasked area, and interactive information block 1 is visible. The areas corresponding to interactive information blocks 2 and interactive information blocks 3 in the mask layer are masked areas, and interactive information blocks 2 and interactive information blocks 3 are blocked. If the current playback progress is between the 3rd and 4th seconds, it can be determined that the second interactive information block is interactive information block 2, and the first interactive information block is interactive information block 3. The information blocks are interactive information block 1 and interactive information block 3, that is, the area corresponding to interactive information block 2 in the mask layer is the unmasked area, interactive information block 2 is visible, the areas corresponding to interactive information block 1 and interactive information block 3 in the mask layer are the masked areas, and interactive information block 1 and interactive information block 3 are blocked; the current playback progress is at the 5th-6th second, then it can be determined that the second interactive information block is interactive information block 3, and the first interactive information block is interactive information block 1 and interactive information block 2, that is, the area corresponding to interactive information block 3 in the mask layer is the unmasked area, interactive information block 3 is visible, the areas corresponding to interactive information block 1 and interactive information block 2 in the mask layer are the masked areas, and interactive information block 1 and interactive information block 2 are blocked.

[0073] In an embodiment of the present specification, the mask layer includes a masked area and an unmasked area. The masked area and the unmasked area change with the playback progress of the moving animation of the target image resource, thereby dynamically blocking different interactive information blocks, creating a visual effect of highlighting some interactive information blocks in sequence following the playback progress of the moving animation of the target image resource, attracting the user's attention to the unmasked interactive information blocks, thereby attracting the user's visual attention to a greater extent, allowing the user to focus on the displayed interactive information blocks, and thereby increasing the interactive participation rate.

[0074] It should be noted that, in another implementation, the interactive area may not be divided into an interactive layer and a mask layer, and the display parameters of the interactive information blocks may change with the playback progress of the moving animation of the target image resource, thereby creating a visual effect of highlighting some interactive information blocks in sequence following the playback progress of the moving animation of the target image resource. For example, taking transparency as an example of a display parameter, following the playback progress of the moving animation of the target image resource, the first interactive information block is first set to be transparent, the second interactive information block and the third interactive information block are semi-transparent, then the second interactive information block is set to be transparent, the first interactive information block and the third interactive information block are semi-transparent, then the third interactive information block is set to be transparent, the first interactive information block and the second interactive information block are semi-transparent, and so on.

[0075] In an optional implementation of this embodiment, the interactive area displays at least one interactive information block; and the interactive area displays a moving animation of a target image resource, including:

[0076] The target image resource is displayed at a first size. After a set time, the target image resource is gradually reduced from the current position to a second size and moved to the moving end position;

[0077] Control the target image resource to rotate toward at least one interactive information block at a set angle in sequence; or, display at least one interactive information block at an initial associated position of the target image resource with an initial size, and display at least one interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging it.

[0078] Specifically, the first size and the second size are pre-configured sizes of the target image resource, and the first size is larger than the second size. The moving end position refers to the end position of the moving animation of the target image resource, such as the moving end position can be directly below, lower left, upper right, etc. of the interactive information block.

[0079] In one implementation, the moving animation of the target image resource may include the following dynamic picture: the target image resource is first displayed in a first size, and after a set duration, a dynamic picture is displayed in which the target image resource is gradually reduced from the current position to a second size and moved to the moving end position, and then at the moving end position, the target image resource is controlled to rotate toward at least one interactive information block in sequence by a set angle, creating a visual effect in which the target image resource is reduced and points to each interactive information block in sequence.

[0080] Using the above example, Figure 2 As shown, a larger target image resource can be first displayed in the middle of the interactive area. After being displayed for a set time, the target image resource moves downward and shrinks. Then, the target image resource rotates toward the interactive information block 1 on the left at 1-2 seconds, toward the interactive information block 2 in the middle at 3-4 seconds, and toward the interactive information block 3 on the right at 5-6 seconds.

[0081] In another implementation, the moving animation of the target image resource may include the following dynamic pictures: first display the target image resource in a first size, and after a set duration, display a dynamic picture of the target image resource being gradually reduced from the current position to the second size and moving to the moving end position, and then display at least one interactive information block in the initial associated position of the target image resource with the initial size, and display a dynamic picture of at least one interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging, the initial associated position is the position where the interactive information block is initially displayed, and the initial size refers to the size of the initially displayed interactive information block, creating a visual effect of the interactive information block being "distributed" from the target image resource to the corresponding interactive position. Moreover, when at least one interactive information block moves from the initial associated position to the corresponding interactive position and gradually enlarges, each interactive information block may move and enlarge synchronously, that is, the dynamic change process of each interactive information block is the same, or each interactive information block may move and enlarge sequentially, that is, first display the first interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging, and after the first interactive information block moves, display the second interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging, and so on.

[0082] For example, Figure 3 is a schematic diagram of a second search result page provided by an embodiment of this specification, such as Figure 3 As shown, a larger target image resource can be first displayed in the middle of the interactive area. After being displayed for a set period of time, the target image resource moves downward and shrinks. Then, three smaller interactive information blocks are displayed on the upper side of the target image resource. Then, a dynamic process of the three interactive information blocks gradually moving upward and enlarging is displayed.

[0083] In the embodiments of this specification, the moving animation of the target image resource can be configured as a variety of different dynamic processes, which can adapt to the needs of various application scenarios, and the display effect is more flexible, ensuring the user experience. Of course, in actual implementation, other moving animations can also be configured for the target account and target search content, and this embodiment of the specification does not limit this.

[0084] In an optional implementation of this embodiment, the interactive area also includes multimedia content; displaying the search result page includes:

[0085] displaying a search results page, displaying an interactive area on the search results page, and displaying account information of a target account, at least one interactive information block, multimedia content, and a moving animation of a target image resource in the interactive area;

[0086] The multimedia content and at least one interactive information block are displayed in different areas of the interactive zone, or at least one interactive information block partially covers the multimedia content.

[0087] It should be noted that corresponding multimedia content can also be pre-configured for the target account, and the multimedia content is a material of the target account, and the multimedia content can be text, image, video or a combination thereof. In addition, different search contents under the same target account can correspond to the same multimedia content or different multimedia content.

[0088] In actual implementation, the search results page can be displayed, and an interactive area can be displayed on the search results page. The account information of the target account, at least one interactive information block, multimedia content and a moving animation of the target image resource can be displayed in the interactive area. Specifically, the interactive area can be divided into different display areas, and the multimedia content and the interactive information blocks can be displayed in different areas of the interactive area. Alternatively, the multimedia content can be used as the background of the interactive area, and the interactive information blocks can be displayed on the background. The interactive information can partially cover the multimedia content.

[0089] Using the above example, Figure 2 and Figure 3 As shown, the multimedia content corresponding to the target account can be displayed above the interactive area, and the account information of the target account, the interactive information block, and the moving animation corresponding to the target image resource (for example, Figure 2 When the middle moving animation is at the beginning, the target image resource rotates toward the interactive information block 1 on the left, then rotates toward the interactive information block 2 in the middle, and then rotates toward the interactive information block 3 on the right; Figure 3 The moving animation is a dynamic process in which three smaller interactive information blocks are displayed on the upper side of the target image resource, and then the three interactive information blocks are displayed gradually moving upward and gradually enlarging).

[0090] In the embodiments of this specification, corresponding multimedia content can also be customized in advance for the target account and / or search content as account materials to enrich the content displayed in the interactive area, further increase the exposure of the target account, increase user interest in the target account, and attract users to participate in the interaction.

[0091] In an optional implementation of this embodiment, displaying a search result page includes:

[0092] Displaying a search results page, displaying an interactive area in a first area of ​​the search results page, and displaying at least one published content corresponding to the target search content in a second area of ​​the search results page;

[0093] The background parameters of the first area and / or the published content display parameters of the second area correspond to the target account.

[0094] Specifically, the background parameters are used to define the background display form of the first area, which may include background size, color, shape, etc. The published content display parameters are used to define the display form of the searched published content, which may include size, single-column display / double-column display, etc.

[0095] It should be noted that in addition to displaying the interactive area of ​​the target account on the search results page, the published content associated with the target search content can also be displayed on the search results page. In actual implementation, the search results page can be displayed, the interactive area can be displayed in the first area of ​​the search results page, and the related published content found can be displayed in the second area. The background parameters of the first area and / or the display parameters of the published content in the second area correspond to the target account. In other words, the background parameters of the corresponding interactive area and the display parameters of the published content can also be pre-configured for the target account, and the background and display parameters of the published content of different accounts can also be customized. For example, the background color of the first area of ​​account A is green, and the published content in the second area is displayed in two columns; the background color of the first area of ​​account B is red, and the published content in the second area is displayed in a single column.

[0096] Using the above example, Figure 2 and Figure 3 As shown, the upper part of the search results page is the first area, which displays the interactive area of ​​the target account, and the lower part is the second area, which displays multiple related notes found during the search.

[0097] In the embodiments of the present specification, the background parameters of the first area and / or the display parameters of the published content in the second area under the target account can also be pre-configured so that the display format of the interactive areas of different accounts and / or the display format of the searched published content can be different, thereby enhancing the personalized display of the target account, increasing the exposure of the target account, and thereby increasing the interaction rate.

[0098] Step 104: in response to the completion of the moving animation of the target image resource, an interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource.

[0099] Specifically, the interactive entrance may be a control, or may be triggerable text or image content.

[0100] It should be noted that after the moving animation of the target image resource is played, an interactive entrance can be displayed in the moving end position area of ​​the target image resource, and the interactive entrance includes the target image resource. In other words, during the playing process of the moving animation of the target image resource, the interactive information block corresponding to the target account can be displayed to show the user what interactive content the target account involves. When the moving animation is played, the target image resource becomes an interactive entrance to guide the user to view the complete interactive task of the target account.

[0101] In actual implementation, the moving end position area is the final position range or area of ​​the target image resource after the moving animation of the target image resource is played. This area can be a fixed position in the interactive area or a dynamically calculated range. The moving end point of the target image resource can be a fixed coordinate in the interactive area (such as (x, y)), or it can also be an offset relative to a reference point (such as the center of the screen, the position of an element), or a dynamically calculated position (such as a position generated based on user interaction or an algorithm). The position area may be a precise point, or an area range, such as a rectangular area (such as {x: 100, y: 100, width: 200, height: 100}), or a circular area (such as a range with a radius of r centered on a certain point), or an irregular area (such as a polygonal area), etc.

[0102] In addition, the interactive entrance including the target image resource can be pre-created in the interactive layer and displayed after the mask layer is removed after the mobile animation is played. Alternatively, the interactive entrance can be created based on the target image resource after the mobile animation is played.

[0103] In one implementation, the end position of the moving animation of the target image resource can be determined as the moving end position, and the interactive entrance including the target image resource is displayed in the area of ​​the moving end position. Figure 4 is a schematic diagram of a third search result page provided by an embodiment of this specification, such as Figure 4 As shown, the moving end position is directly below the interactive information block, and an interactive entrance is displayed in the area of ​​the moving end position. The interactive entrance is a text message "Open the gift box to see more details~" and "View now", and the target image resource is located in the middle of the interactive entrance.

[0104] In another implementation, after the interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource, a guiding animation of the target image resource at the interactive entrance may also be displayed, that is, the moving and / or scaling animation of the target image resource at the interactive entrance may be displayed. Figure 5 is a schematic diagram of a fourth search result page provided by an embodiment of this specification, such as Figure 5 As shown, initially the target image resource is located in the middle of the interactive entrance, and the target image resource can move from the middle to the left side of the interactive entrance and gradually shrink.

[0105] In an optional implementation of this embodiment, the method further includes:

[0106] When the moving animation of the target image resource is completed, the mask layer is undisplayed.

[0107] It should be noted that if the interactive area in the search results page includes an interactive layer and a mask layer, the mask layer can be undisplayed when the moving animation of the target image resource is completed, so that users can interact with the interactive information blocks displayed in the interactive layer, thereby improving the interactivity of the search results page.

[0108] Step 106: In response to the triggering operation on the interactive portal, the interactive task page of the target account is displayed.

[0109] It should be noted that the target account's interactive task page is used to perform the corresponding interactive task on the target account, and the interactive task page can be the account's published content list page, account homepage, account topic page, live broadcast interface, etc. For example, if the target account is a brand account of a certain merchant, the interactive task page can be the brand homepage, brand published content list page, brand topic page, brand live broadcast interface, etc.; if the target account is a blogger's account, the interactive task page can be the anchor's account homepage, published content list page, live broadcast interface, etc.; if the target account is an official platform account, the interactive task page can be the account homepage, topic page, etc.

[0110] In actual implementation, the corresponding interactive task page can be configured for the target account, that is, the interactive task page to be displayed after the interactive entrance is triggered can be customized, and the interactive task pages of different target accounts can be the same or different.

[0111] For example, Figure 6 is a schematic diagram of the fifth search result page provided by an embodiment of this specification. The target search content "XX brand" is input, and the search result page is as follows Figure 6 As shown, assuming that the user triggers the interactive entrance "Open the gift box to view more details ~", the following may be displayed at this time: Figure 6 The account homepage of XX brand shown, or Figure 6 The XX brand's published content list page shown, or the following Figure 6 The live broadcast interface of XX brand is shown.

[0112] In an optional implementation of this embodiment, the interactive area displays at least one interactive information block; the method further includes:

[0113] In response to a triggering operation of a target interactive information block, an interactive details page of the target interactive information block is displayed, wherein the interactive details page is used to perform interactive tasks for the target interactive information block.

[0114] It should be noted that the search results page may include an interactive area, and the interactive area may display at least one interactive information block. Each interactive information block may trigger the display of a corresponding interactive details page, thereby performing a corresponding interactive task for the target interactive information block. In this way, the interactive information blocks provided by the target account may be displayed in the interactive area of ​​the search results page, and each interactive information block may be triggered separately to display a corresponding interactive details page for interaction. Users may interact with a certain interactive information block of interest, thereby improving the interactivity of the search results page.

[0115] In an optional implementation of this embodiment, in response to the triggering operation of the target interactive information block, displaying the interactive details page of the target interactive information block includes at least one of the following:

[0116] If the target interactive information block is a published content, in response to the triggering operation of the target interactive information block, displaying the published content details page of the target interactive information block;

[0117] If the target interactive information block is topic information, in response to the triggering operation of the target interactive information block, the topic interactive page of the target interactive information block or the merchant topic page of the target account is displayed;

[0118] If the target interactive information block is a product, in response to the triggering operation of the target interactive information block, display the product details page of the target interactive information block;

[0119] If the target interactive information block is a product note, in response to the triggering operation of the target interactive information block, the note details page of the target interactive information block or the merchant details page of the target account or the live broadcast interface of the target account is displayed;

[0120] If the target interactive information block is an activity, in response to the triggering operation of the target interactive information block, the activity details page of the target interactive information block or the content list page corresponding to the target interactive information block is displayed, and the content list page includes multiple published contents associated with the activity of the target information block.

[0121] In actual implementation, if the target interactive information block is published content, the target interactive information block can be triggered to enter the published content details page of the target interactive information block; if the target interactive information block is topic information, the target interactive information block can be triggered to enter the topic interaction page of the target interactive information block or the merchant topic page of the target account; if the target interactive information block is a product, the target interactive information block can be triggered to enter the product details page of the target interactive information block; if the target interactive information block is a product note, the target interactive information block can be triggered to enter the note details page of the target interactive information block or the merchant details page of the target account or the live broadcast interface of the target account; if the target interactive information block is an activity, the target interactive information block can be triggered to enter the activity details page of the target interactive information block or the content list page corresponding to the target interactive information block, displaying multiple published content associated with the activity of the target information block.

[0122] For example, Figure 7 is a schematic diagram of the sixth search result page provided by an embodiment of this specification. The target search content "XX brand" is input, and the search result page is as follows Figure 7 As shown, the interactive area displays three product cards (interactive information blocks). Assuming that the user triggers the second product card, the product details page corresponding to the product can be displayed.

[0123] Figure 8 : is a schematic diagram of the seventh search result page provided by an embodiment of this specification. The target search content "XX brand" is input, and the search result page is as follows: Figure 8 As shown, the interactive area displays three note cards (interactive information blocks). Assuming that the user triggers the second note card, the corresponding note details page can be displayed.

[0124] In the embodiments of this specification, the search result page can provide corresponding types of interactive methods for different types of interactive information blocks, and directly jump to display the corresponding interactive page, which can meet different types of interactive needs, enrich the interactive methods, and improve the user experience.

[0125] In an optional implementation of this embodiment, the method further includes:

[0126] In response to a triggering operation of the multimedia content in the interactive area, displaying a first task page of the target account;

[0127] In response to a triggering operation of any area in the interactive area except the multimedia content and the at least one interactive information block, displaying a second task page of the target account;

[0128] Among them, the first task page and the second task page are the account published content list page, the account homepage, the account topic page or the live broadcast interface, and the first task page and the second task page are the same or different.

[0129] It should be noted that the interactive area of ​​the search results page can also include multimedia content. Triggering the multimedia content can enter the first task page of the target account. Triggering any area in the interactive area other than the multimedia content and the interactive information block can enter the second task page. The first task page and the second task page can be task pages pre-configured for the target account and corresponding to different triggering methods. The first task page and the second task page can be the same or different. In this way, the search results page can provide a variety of different interactive links, which can be flexibly defined based on actual business needs, can flexibly adapt to a variety of different application scenarios, and improve interactivity.

[0130] For example, Fig. 9 is a schematic diagram of the eighth search result page provided by an embodiment of this specification. The target search content "XX brand" is input, and the search result page is as follows Fig. 9 As shown, the interactive area displays the brand material image of brand XX above, and displays 3 product cards of brand XX below. If the user triggers the brand material image, the account homepage of brand XX can be displayed; if the user triggers the blank area outside the 3 product cards, the list page of the published content of brand XX can be displayed.

[0131] An embodiment of the present specification provides an interactive method for a search page. When searching for target search content, an interactive area corresponding to a target account can be displayed on the search results page. The account information of the target account and a moving animation of a target image resource can be displayed in the interactive area, thereby enriching the content of the search results. By displaying the moving animation of the target image resource and locating the target image resource to the interactive entrance when completed, the user's visual attention can be attracted, so that the user pays more attention to the interactive area of ​​the target account, and the user is guided to trigger the interactive entrance, thereby increasing the interactive participation, thereby increasing the click-through rate, and increasing the account exposure of the target account.

[0132] In one embodiment of this specification, taking the application of the interactive method of the search page provided in this specification in the brand marketing scenario as an example, the interactive method of the search page is further described:

[0133] A search page is displayed. If a target search content pre-configured with a corresponding target account is entered in the search page, a search result page can be displayed. The search result page includes an interactive area. The account information of the target account is displayed in the interactive area. The interactive area is used to display the interactive information block corresponding to the target account.

[0134] In one implementation, the moving animation of the target image resource and at least one interactive information block configured by the target account can be displayed in the interactive area. In response to the completion of the moving animation of the target image resource, an interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource. In response to the triggering operation of the interactive entrance, the interactive task page of the target account is displayed. Through the playing of the moving animation of the target image resource, each interactive information block is highlighted in turn to attract the user's visual attention to the interactive information block. The target image resource can be regarded as an advertising element. During the movement of the target image resource, the interactive information block corresponding to the target account is displayed. The target image resource eventually becomes an interactive entrance to enter a specific interactive task page. Through the movement of the target image resource, the complete interactive diagram of the target account can be displayed to the user.

[0135] In the brand marketing scenario, the target account is any brand that purchases marketing, and the interactive information block can be a product card, a product note card and / or a brand activity note. By displaying the moving animation of the target image resource corresponding to the brand on the search results page, the exposure of the brand and the interactive information blocks under the brand is increased, providing a variety of interactive methods related to the brand.

[0136] In another implementation, the moving animation of the target image resource may not be displayed. The account information of the target account and at least one interactive information block corresponding to the target account are displayed in the interactive area of ​​the search results page, and each interactive information block is displayed in turn with special display parameters. Specifically, in the interactive area, the first interactive information block is displayed with the first display parameter, and the other interactive information blocks except the first interactive information block are displayed with the second display parameter. The first interactive information block is any one of the at least one interactive information block; after setting the duration, the second interactive information block is displayed with the first display parameter, and the other interactive information blocks except the second interactive information block are displayed with the second display parameter. The second interactive information block is an adjacent interactive information block of the first interactive information block, and the first display parameter and the second display parameter are different.

[0137] For example, the interactive area of ​​the search results page displays three interactive information blocks corresponding to the target account. Initially, the first interactive information block is opaque and highlighted, and the next two interactive information blocks are translucent and not highlighted; then, the first interactive information block and the third interactive information block are translucent and not highlighted, the second interactive information block is opaque and highlighted, and so on.

[0138] By controlling the display parameters of some interactive information blocks to be different from other interactive information blocks in the interactive area of ​​the search results page, this part of the interactive information block can be highlighted, attracting users' visual attention to this part of the interactive information block, thereby increasing the exposure of the brand and the interactive information blocks under the brand, and providing a variety of interactive methods related to the brand.

[0139] Fig.10 A flow chart of an interactive method for searching pages provided by an embodiment of the present specification is shown. Fig.10 As shown, the client is an operation terminal held by a user, which is used to access the content application platform; the server is a server corresponding to the content application platform.

[0140] The client displays the search page; obtains the search content entered by the user in the search page; and sends the entered search content to the server.

[0141] The server side checks whether the input search content matches the target search content configured with the target account; if it matches, the target account corresponding to the target search content is obtained, and a search results page is generated based on the account information of the target account, the interactive information block corresponding to the target account, the target image resource, the moving animation of the target image resource, and the published content associated with the target search content.

[0142] The server returns the search results page to the client.

[0143] The client displays a search result page, which includes an interactive area, in which account information of the target account, interactive information blocks, and moving animations of target image resources are displayed.

[0144] The client, in response to completion of the moving animation playback of the target image resource, displays an interactive entrance including the target image resource in the moving end position area of ​​the target image resource.

[0145] The client, in response to the triggering operation on the interactive portal, sends a request to obtain the interactive task page to the server.

[0146] The server, in response to the request to obtain the interactive task page, returns the interactive task page of the target account to the client.

[0147] The client displays the interactive task page of the target account.

[0148] The client, in response to a triggering operation of a target interactive information block in the interactive area, sends a request to the server for obtaining an interactive details page.

[0149] The server, in response to the request to obtain the interaction details page, returns the interaction details page of the target interaction information block to the client.

[0150] The client displays the interaction details page of the target interaction information block.

[0151] An embodiment of the present specification provides an interactive method for a search page. When searching for target search content, an interactive area corresponding to a target account can be displayed on the search results page. The account information of the target account and a moving animation of a target image resource can be displayed in the interactive area, thereby enriching the content of the search results. By displaying the moving animation of the target image resource and locating the target image resource to the interactive entrance when completed, the user's visual attention can be attracted, so that the user pays more attention to the interactive area of ​​the target account, and the user is guided to trigger the interactive entrance, thereby increasing the interactive participation, thereby increasing the click-through rate, and increasing the account exposure of the target account.

[0152] Corresponding to the above method embodiment, this specification also provides an interactive device embodiment of a search page. Fig.11 FIG. 1 is a schematic diagram showing a structure of an interactive device for a search page provided by an embodiment of the present specification. Fig.11 As shown, applied to a client, the device includes:

[0153] The first display module 1102 is configured to display a search result page in response to a search operation for a target search content; wherein the search result page includes an interactive area of ​​a target account, the interactive area includes account information of the target account, and a moving animation of a target image resource is displayed in the interactive area, and the target account is determined according to the target search content;

[0154] The second display module 1104 is configured to display an interactive entrance including the target image resource in the moving end position area of ​​the target image resource in response to the completion of the moving animation of the target image resource;

[0155] The third display module 1106 is configured to display the interactive task page of the target account in response to the triggering operation on the interactive portal.

[0156] Optionally, the interactive area includes an interactive layer and a mask layer; the first display module 1102 is further configured as follows:

[0157] A search results page is displayed, and at least one interactive information block is displayed in an interactive layer in an interactive area of ​​the search results page. A mask layer is covered on the interactive layer, wherein at least one interactive information block is interactive content configured by a target account for target search content, and the mask layer is used to sequentially cover part of the interactive information blocks according to the playback progress of the mobile animation.

[0158] Optionally, the mask layer includes a masked area and an unmasked area, and the masked area and the unmasked area change with the playing progress of the moving animation of the target image resource;

[0159] The first display module 1102 is further configured as follows:

[0160] Based on the current playback progress of the moving animation of the target image resource, determine the corresponding first information block and second information block, wherein the first information block is the information block to be currently masked, and the second information block is the information block not currently masked, and different playback progresses correspond to different first information blocks and second information blocks;

[0161] The corresponding area of ​​the first information block in the mask layer is set as the mask area, and the corresponding area of ​​the second information block in the mask layer is set as the unmasked area.

[0162] Optionally, the first display module 1102 is further configured as:

[0163] When the moving animation of the target image resource is completed, the mask layer is undisplayed.

[0164] Optionally, the interactive area displays at least one interactive information block; the first display module 1102 is further configured to:

[0165] The target image resource is displayed at a first size. After a set time, the target image resource is gradually reduced from the current position to a second size and moved to the moving end position;

[0166] Control the target image resource to rotate toward at least one interactive information block at a set angle in sequence; or, display at least one interactive information block at an initial associated position of the target image resource with an initial size, and display at least one interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging it.

[0167] Optionally, the interactive area displays at least one interactive information block; the device further includes a fourth display module configured to:

[0168] In response to a triggering operation of a target interactive information block, an interactive details page of the target interactive information block is displayed, wherein the interactive details page is used to perform interactive tasks for the target interactive information block.

[0169] Optionally, the fourth display module is further configured as at least one of the following:

[0170] If the target interactive information block is a published content, in response to the triggering operation of the target interactive information block, displaying the published content details page of the target interactive information block;

[0171] If the target interactive information block is topic information, in response to the triggering operation of the target interactive information block, the topic interactive page of the target interactive information block or the merchant topic page of the target account is displayed;

[0172] If the target interactive information block is a product, in response to the triggering operation of the target interactive information block, display the product details page of the target interactive information block;

[0173] If the target interactive information block is a product note, in response to the triggering operation of the target interactive information block, the note details page of the target interactive information block or the merchant details page of the target account or the live broadcast interface of the target account is displayed;

[0174] If the target interactive information block is an activity, in response to the triggering operation of the target interactive information block, the activity details page of the target interactive information block or the content list page corresponding to the target interactive information block is displayed, and the content list page includes multiple published contents associated with the activity of the target information block.

[0175] Optionally, the interactive area also includes multimedia content; the first display module 1102 is further configured to:

[0176] displaying a search results page, displaying an interactive area on the search results page, and displaying account information of a target account, at least one interactive information block, multimedia content, and a moving animation of a target image resource in the interactive area;

[0177] The multimedia content and at least one interactive information block are displayed in different areas of the interactive zone, or at least one interactive information block partially covers the multimedia content.

[0178] Optionally, the device further includes a fifth display module configured to:

[0179] In response to a triggering operation of the multimedia content in the interactive area, displaying a first task page of the target account;

[0180] In response to a triggering operation of any area in the interactive area except the multimedia content and the at least one interactive information block, displaying a second task page of the target account;

[0181] Among them, the first task page and the second task page are the account publishing content list page, the account homepage or the live broadcast interface, and the first task page and the second task page are the same or different.

[0182] Optionally, the first display module 1102 is further configured as:

[0183] Displaying a search results page, displaying an interactive area in a first area of ​​the search results page, and displaying at least one published content corresponding to the target search content in a second area of ​​the search results page;

[0184] The background parameters of the first area and / or the published content display parameters of the second area correspond to the target account.

[0185] An embodiment of the present specification provides an interactive device for a search page. When searching for target search content, an interactive area corresponding to a target account can be displayed on the search results page. The account information of the target account and a moving animation of a target image resource can be displayed in the interactive area, thereby enriching the content of the search results. By displaying the moving animation of the target image resource and locating the target image resource to the interactive entrance when completed, the user's visual attention can be attracted, so that the user pays more attention to the interactive area of ​​the target account, and the user is guided to trigger the interactive entrance, thereby increasing the interactive participation, thereby increasing the click-through rate, and increasing the account exposure of the target account.

[0186] The above is a schematic scheme of an interactive device for a search page of this embodiment. It should be noted that the technical scheme of the interactive device for the search page and the technical scheme of the interactive method for the search page described above are of the same concept, and the details of the technical scheme of the interactive device for the search page that are not described in detail can all be found in the description of the technical scheme of the interactive method for the search page described above.

[0187] Fig.12 The block diagram of a computing device according to an embodiment of the present specification is shown. The components of the computing device 1200 include but are not limited to a memory 1210 and a processor 1220. The processor 1220 is connected to the memory 1210 via a bus 1230, and the database 1250 is used to store data.

[0188] The computing device 1200 also includes an access device 1240, which enables the computing device 1200 to communicate via one or more networks 1260. Examples of these networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 1240 may include one or more of any type of network interface (e.g., a network interface card (NIC)) of wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a world-wide interoperability for microwave access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, and a near field communication (NFC).

[0189] In one embodiment of the present specification, the above components of the computing device 1200 and Fig.12 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.12 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0190] The computing device 1200 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 1200 may also be a mobile or stationary server.

[0191] The processor 1220 is used to execute the following computer executable instructions, which, when executed by the processor, implement the steps of the interactive method of the above-mentioned search page.

[0192] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the interactive method of the search page described above are of the same concept, and the details not described in detail in the technical scheme of the computing device can be found in the description of the technical scheme of the interactive method of the search page described above.

[0193] An embodiment of the present specification further provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the interactive method for the search page.

[0194] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the interactive method of the search page described above are of the same concept, and the details not described in detail in the technical scheme of the storage medium can be found in the description of the technical scheme of the interactive method of the search page described above.

[0195] An embodiment of the present specification further provides a computer program, wherein when the computer program is executed in a computer, the computer is caused to execute the steps of the interactive method of the search page described above.

[0196] The above is a schematic scheme of a computer program of this embodiment. It should be noted that the technical scheme of the computer program and the technical scheme of the interactive method of the search page described above are of the same concept, and the details not described in detail in the technical scheme of the computer program can be found in the description of the technical scheme of the interactive method of the search page described above.

[0197] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0198] Computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate form, etc. Computer readable media may include: any entity or device capable of carrying computer program codes, recording media, USB flash drives, mobile hard disks, magnetic disks, optical disks, computer memories, read-only memories (ROM), random access memories (RAM), electric carrier signals, telecommunication signals, and software distribution media, etc. It should be noted that the contents of computer readable media may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer readable media do not include electric carrier signals and telecommunication signals.

[0199] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0200] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0201] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. An interactive method for searching pages, characterized in that: Applied to the client, including: In response to a search operation for a target search content, a search result page is displayed; wherein the search result page includes an interactive area of ​​a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined according to the target search content; In response to the completion of the moving animation playback of the target image resource, an interactive entrance including the target image resource is displayed in the moving end position area of ​​the target image resource; In response to a triggering operation on the interactive portal, an interactive task page of the target account is displayed.

2. The interactive method for search pages according to claim 1, characterized in that: The interactive area includes an interactive layer and a mask layer; The display of the search results page includes: The search result page is displayed, and at least one interactive information block is displayed in an interactive layer in an interactive area of ​​the search result page, and a mask layer is covered on the interactive layer, wherein the at least one interactive information block is interactive content configured by the target account for the target search content, and the mask layer is used to sequentially block out some of the interactive information blocks following the playback progress of the mobile animation.

3. The interactive method of search page according to claim 2, characterized in that: The mask layer includes a masked area and an unmasked area, and the masked area and the unmasked area change with the playing progress of the moving animation of the target image resource; The step of covering and displaying the mask layer on the interactive layer comprises: Based on the current playback progress of the moving animation of the target image resource, determining the corresponding first information block and second information block, wherein the first information block is the information block to be currently masked, and the second information block is the information block not currently masked, and different playback progresses correspond to different first information blocks and second information blocks; The first information block is set as a masked area in a corresponding area of ​​the mask layer, and the second information block is set as an unmasked area in a corresponding area of ​​the mask layer.

4. The interactive method for search pages according to claim 2, characterized in that: The method further comprises: When the moving animation of the target image resource is finished, the mask layer is undisplayed.

5. The interactive method for search pages according to any one of claims 1 to 4, characterized in that: The interactive area displays at least one interactive information block; the interactive area displays a moving animation of a target image resource, including: Displaying the target image resource in a first size, and after a set time, gradually reducing the target image resource from a current position to a second size and moving it to the moving end position; Control the target image resource to rotate toward the at least one interactive information block by a set angle in sequence; or display the at least one interactive information block at an initial associated position of the target image resource with an initial size, and display the at least one interactive information block moving from the initial associated position to the corresponding interactive position and gradually enlarging it.

6. The interactive method for search pages according to any one of claims 1 to 4, characterized in that: The interactive area displays at least one interactive information block; the method further includes: In response to a triggering operation of a target interactive information block, an interactive details page of the target interactive information block is displayed, wherein the interactive details page is used to perform an interactive task for the target interactive information block.

7. The interactive method of search page according to claim 6, characterized in that: The step of displaying the interactive details page of the target interactive information block in response to the triggering operation of the target interactive information block includes at least one of the following: If the target interactive information block is a published content, in response to a triggering operation of the target interactive information block, displaying a published content details page of the target interactive information block; If the target interactive information block is topic information, in response to a triggering operation of the target interactive information block, displaying a topic interactive page of the target interactive information block or a merchant topic page of the target account; If the target interactive information block is a product, in response to a triggering operation of the target interactive information block, displaying a product details page of the target interactive information block; If the target interactive information block is a product note, in response to a triggering operation of the target interactive information block, displaying the note details page of the target interactive information block or the merchant details page of the target account or the live broadcast interface of the target account; If the target interactive information block is an activity, in response to a trigger operation of the target interactive information block, the activity details page of the target interactive information block or the content list page corresponding to the target interactive information block is displayed, and the content list page includes multiple published contents associated with the activity of the target information block.

8. The interactive method for search pages according to any one of claims 1 to 4, characterized in that: The interactive area also includes multimedia content; the displayed search result page includes: Displaying the search result page, displaying an interactive area on the search result page, and displaying account information of the target account, at least one interactive information block, the multimedia content, and a moving animation of the target image resource in the interactive area; The multimedia content and the at least one interactive information block are displayed in different areas of the interactive area, or the at least one interactive information block partially covers the multimedia content.

9. The interactive method of search page according to claim 8, characterized in that: The method further comprises: In response to a triggering operation of the multimedia content in the interactive area, displaying a first task page of the target account; In response to a triggering operation of any area in the interactive area except the multimedia content and the at least one interactive information block, displaying a second task page of the target account; Among them, the first task page and the second task page are the account publishing content list page, the account homepage or the live broadcast interface, and the first task page and the second task page are the same or different.

10. The interactive method for search pages according to any one of claims 1 to 4, characterized in that: The display of the search results page includes: Display the search result page, display the interactive area in a first area of ​​the search result page, and display at least one published content corresponding to the target search content in a second area of ​​the search result page; The background parameters of the first area and / or the display parameters of the published content of the second area correspond to the target account.

11. An interactive device for a search page, characterized in that: Applied to the client, including: A first display module is configured to display a search result page in response to a search operation for a target search content; wherein the search result page includes an interactive area of ​​a target account, the interactive area includes account information of the target account, a moving animation of a target image resource is displayed in the interactive area, and the target account is determined according to the target search content; A second display module is configured to display an interactive entrance including the target image resource in a moving end position area of ​​the target image resource in response to completion of the moving animation playback of the target image resource; The third display module is configured to display the interactive task page of the target account in response to a triggering operation on the interactive portal.

12. A computing device, characterized in that: include: Memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the interactive method for search pages described in any one of claims 1-10 are implemented.

13. A computer-readable storage medium, characterized in that: It stores computer executable instructions, which, when executed by a processor, implement the steps of the interactive method for searching pages as described in any one of claims 1-10.

14. A computer program product, characterized in that It includes a computer program / instruction, which, when executed by a processor, implements the steps of the interactive method for searching pages as described in any one of claims 1 to 10.

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