Method and system for creating commercial h5 animation intelligently

Abstract

The application provides a commodity H5 animation intelligent creation method and system, the method comprising: obtaining product data set, to-be-shelf platform data set and animation feature data set of target commodity; sending animation creation request message to server; receiving animation feature selection request message from server, and displaying at least one animation feature group; determining first animation feature group according to first interactive operation; sending first animation feature selection response message carrying first animation feature group to server; receiving first animation creation response message from server, and displaying at least one first preview commodity promotion animation; and determining first target commodity promotion animation and first target H5 animation code according to second interactive operation. In the application, the commodity promotion animation creation function is constructed based on smooth page flow logic and convenient human-computer interaction strategy, and the commodity promotion animation and H5 animation code meeting the exclusive needs of the business user can be accurately and efficiently output.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of digital film and television development and production, and particularly relates to a commodity H5 animation intelligent creation method and system. BACKGROUND

[0002] The commodity promotion video of the e-commerce industry has become an important means to attract consumers. The traditional promotion video production process is complex, involving professional design, photography, and editing team, with long production cycle and high cost, which limits the promotion ability of small and medium-sized businesses.

[0003] At present, the automatic video generation tool based on large model technology has the basic ability of text-to-image, image-to-video, or image-to-video, but the video content generated by these functions generally has problems such as fuzzy video theme and style, and lack of plot deduction ability, which is difficult to meet the use demand of businesses to create high-quality and personalized promotion videos. SUMMARY

[0004] The present application provides a commodity H5 animation intelligent creation method and system, which can construct commodity promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategy, and can accurately and efficiently output commodity promotion animation and H5 animation code that meet the exclusive needs of business users.

[0005] In a first aspect, the present application provides a commodity H5 animation intelligent creation method applied to a terminal device, the method comprising: obtaining a product data set, a to-be-listed platform data set, and an animation feature data set of a target commodity; sending an animation creation request message to a server, the animation creation request message carrying the product data set, the to-be-listed platform data set, and the animation feature data set, the animation creation request message being associated with at least one candidate animation feature group; receiving an animation feature selection request message from the server, and displaying the at least one animation feature group, wherein a single animation feature group includes an animation script theme and an animation content style; determining a first animation feature group according to a first interaction operation for the at least one animation feature group; sending a first animation feature selection response message carrying the first animation feature group to the server, the first animation feature group being associated with at least one first preview commodity promotion animation; receiving the first animation creation response message from the server, and displaying the at least one first preview commodity promotion animation; and determining a first target commodity promotion animation and a first target H5 animation code of the first target commodity promotion animation according to a second interaction operation for the at least one first preview commodity promotion animation.

[0006] In a second aspect, the application provides a commodity H5 animation intelligent creation system, comprising a terminal device and a server, wherein the terminal device is configured to perform the steps performed by the terminal device according to the first aspect; and the server is configured to perform the steps performed by the server according to the first aspect.

[0007] It can be seen that, compared with the existing short video automatic production tool, the system in the embodiment of the application can accurately and efficiently output commodity promotion animation and H5 animation code that meet the exclusive needs of the merchant user, facilitate the merchant user to quickly deploy, and in the case that the user does not clearly define the animation script theme and animation content style, through the exclusive design of the human-computer interaction link of the animation feature group recommended by the system, the user can be assisted to quickly and clearly define the animation script theme and animation content style, so that the system can comprehensively integrate more dimensional information to more accurately create preview commodity promotion animation and H5 animation code, and the final commodity promotion animation and H5 animation code are confirmed through the human-computer interaction link, which is conducive to improving the comprehensiveness of processing animation creation demand data and improving the accuracy and efficiency of creating animation data in the process of realizing the aforementioned commodity promotion animation creation function. BRIEF DESCRIPTION OF DRAWINGS

[0008] In order to more clearly illustrate the technical solutions in the embodiments of the application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiment or prior art description. Obviously, the drawings in the following description are only some embodiments of the application, and for those skilled in the art, other drawings can also be obtained without creative labor on the basis of these drawings.

[0009] Figure 1 A structural schematic diagram of a commodity H5 animation intelligent creation system provided by the embodiment of the application;

[0010] Figure 2 A processing flow schematic diagram of a commodity H5 animation intelligent creation method provided by the embodiment of the application;

[0011] Figure 3 An example diagram of an animation creation interface provided by the embodiment of the application;

[0012] Figure 4 An example diagram of creating commodity animation in the case that both the co-branded character and the co-branded story exist provided by the embodiment of the application;

[0013] Figure 5 An example diagram of creating commodity animation in the case that the co-branded character exists and the co-branded story does not exist provided by the embodiment of the application;

[0014] Figure 6 An example diagram of creating a commodity animation in the absence of a co-named character and a co-named story is provided for an embodiment of the present application;

[0015] Figure 7 A structural schematic diagram of a server is provided for an embodiment of the present application. DETAILED DESCRIPTION

[0016] In order to enable persons skilled in the art to better understand the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, but not all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by persons skilled in the art without creative work fall within the scope of protection of the present application.

[0017] The terms "first", "second", and the like in the specification and claims of the present application and the above-described drawings are used to distinguish different objects, and are not used to describe a specific order. In addition, the terms "include" and "have" and any variations thereof are intended to cover non-exclusive inclusion. For example, a process, method, system, product, or device that includes a series of steps or units is not limited to the listed steps or units, but can optionally include steps or units not listed, or can optionally include other steps or units inherent to the process, method, product, or device.

[0018] In this document, the term "embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the present application. The appearance of this phrase in various places in the specification does not necessarily all refer to the same embodiment, nor is it necessarily mutually exclusive of other embodiments. It is explicitly and implicitly understood that the embodiments described herein can be combined with other embodiments.

[0019] In the embodiments of the present application, "and / or" describes the association relationship of associated objects, which means that there can be three relationships. For example, A and / or B can represent the following three cases: A exists alone; A and B exist simultaneously; B exists alone. Wherein, A and B can be singular or plural.

[0020] In the embodiments of the present application, the symbol " / " can represent an "or" relationship between the associated objects before and after it. In addition, the symbol " / " can also represent the division sign, that is, to perform division operation. For example, A / B can represent A divided by B.

[0021] The "at least one" or similar expressions in the embodiments of the present application refer to any combination of these items, including any combination of single or multiple items, and refer to one or more, and multiple refers to two or more. For example, at least one of a, b or c can represent the following seven cases: a, b, c, a and b, a and c, b and c, a, b and c. Among them, each of a, b and c can be an element or a set containing one or more elements.

[0022] The "equal to" in the embodiments of the present application can be used with greater than, which is applicable to the technical solutions adopted when greater than, or can be used with less than, which is applicable to the technical solutions adopted when less than. When equal to is used with greater than, it is not used with less than; when equal to is used with less than, it is not used with greater than.

[0023] The present application provides a commodity H5 animation intelligent creation method, which can construct commodity promotion animation creation function based on smooth page flow logic and convenient human-computer interaction strategy, can accurately and efficiently output commodity promotion animation and H5 animation code that meet the exclusive needs of merchant users, facilitate the rapid deployment of merchant users, and for the case that the user does not clearly define the animation script theme and animation content style, through the exclusive design of the human-computer interaction link of the system recommended animation feature group, it can assist the user to quickly and clearly define the animation script theme and animation content style, so that the system can integrate more dimensional information to create preview commodity promotion animation and H5 animation code more accurately, and confirm the final commodity promotion animation and H5 animation code through the human-computer interaction link, which is beneficial to the system to improve the comprehensiveness of processing animation creation demand data and improve the accuracy and efficiency of creating animation data in the process of realizing the foregoing commodity promotion animation creation function.

[0024] The technical solutions of the present application and how the technical solutions of the present application solve the above technical problems will be described in detail in the specific embodiments. The following specific embodiments can be combined with each other, and the same or similar concepts or processes may not be described again in some embodiments. The embodiments of the present application will be described below with reference to the accompanying drawings.

[0025] Please refer to Figure 1 , Figure 1 The structure diagram of a commodity H5 animation intelligent creation system provided by the embodiments of the present application. The system 1 includes a user device 10 and a server 20. The server 20 and the user device 10 are connected in communication through wired or wireless mode.

[0026] Specifically, user equipment 10 may include a front-end device applied to the user side, capable of data acquisition, data transmission, and other functions. This device may be a user equipment (UE) such as a mobile phone, smartphone, laptop, digital broadcast receiver, personal digital assistant (PDA), or tablet computer (PAD), as well as a handheld device, in-vehicle device, wearable device, computing device, or other processing device connected to a wireless modem, a mobile station (MS), or a mobile terminal. Alternatively, user equipment 10 may also be a software application capable of running on the aforementioned electronic devices. For example, it could be an app running on a mobile phone.

[0027] Specifically, server 20 may include a backend server responsible for data processing, applied on one side of the network platform, capable of data transmission, data processing, and other functions. It can be a physical server, a server cluster composed of multiple physical servers, or a distributed system. In this embodiment, the number of servers is not specifically limited. Alternatively, it may be a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDNs), and big data and artificial intelligence platforms.

[0028] Please see Figure 2 , Figure 2 This application provides a schematic diagram of the processing flow of a product H5 animation intelligent creation method, as illustrated in the embodiments of this application. Figure 2 As shown, the process of this system 1 processing short dramas includes the following steps S201-S207:

[0029] Step S201: Obtain the product dataset, the dataset to be listed on the platform, and the animation feature dataset of the target product.

[0030] The product dataset includes at least one of the following data types: product images, product text, and product videos; the dataset to be listed on the e-commerce platform includes the name and region of the e-commerce platform to be listed.

[0031] The product images may be, for example, exterior images, marketing images, or endorsement images. Exterior images may be, for example, front views, side views, or top views.

[0032] In one possible example, obtaining the product dataset, the platform dataset to be listed, and the animation feature dataset of the target product includes: displaying a first component, a second component, and a third component on the animation creation interface; the first component includes a product information upload control and / or a first text edit box; the product information upload control includes an image upload control and / or a product link upload control; the first text edit box includes a product name text edit box and / or a product description text edit box; the second component includes a platform list selection control and a region list selection control; and the third component includes an animation text theme edit box and / or an animation content style list selection control; obtaining the product dataset, the platform dataset to be listed, and the animation feature dataset of the target product through the first component, the second component, and the third component of the animation creation interface.

[0033] The specific representation of the visual elements in the first, second, and third components is not limited to a single form.

[0034] As can be seen in this example, the system provides an intuitive and convenient interactive interface for users to operate quickly, improving interaction efficiency and user experience.

[0035] In this possible example, displaying the at least one animation feature group includes: displaying feature group content materials and a first material selection control of the at least one animation feature group on the animation creation interface, wherein the feature group content materials include a text display box; wherein the first interactive operation is a selection operation on the first material selection control; displaying the at least one first preview product promotion animation includes: displaying animation materials of at least one first preview product promotion animation and a second material selection control on the animation creation interface; wherein the second interactive operation is a selection operation on the second material selection control.

[0036] The specific presentation of the feature group content material, the first material selection control, the animation material, and the second material selection control is not limited to a single form.

[0037] As can be seen in this example, the system provides an intuitive and convenient interactive interface for users to operate quickly, improving interaction efficiency and user experience.

[0038] For example, such as Figure 3 The diagram shows the animation creation interface 3. The left side area 31 is used to set the first component, the second component, and the third component. The upper right area 32 is used to set the feature group content material and the first material selection control. The diagram uses three as an example. The lower right area 33 is used to set the animation material and the second material selection control.

[0039] Step S202, a server sends an animation creation request message, the animation creation request message carries the product data set, the to-be-listed platform data set and the animation feature data set, and the animation creation request message is associated with at least one candidate animation feature group.

[0040] In specific implementation, the animation creation request message is used to instruct the server to perform the following operations:

[0041] The at least one animation feature group is determined according to the product data set, the to-be-listed platform data set and the animation feature data set.

[0042] It can be seen that in this example, the server can determine the at least one animation feature group according to the message of the terminal device, and comprehensively determine the product data set, the to-be-listed platform data set and the animation feature data set, and synchronously send them to the terminal device for the user to select flexibly, so as to clearly constrain the theme and style of the product promotion animation, and improve the accuracy, the degree of refinement and the user experience of the function implementation.

[0043] In this possible example, the at least one animation feature group is determined according to the product data set, the to-be-listed platform data set and the animation feature data set, including: if it is detected that there is an animation script theme null set identifier and an animation content style null set identifier in the animation feature data set, the product feature of the target product is determined according to the product data set; and the user portrait of the target product is obtained according to the product feature and the to-be-listed platform data set; and the at least one animation feature group is determined according to the product feature and the user portrait.

[0044] It can be seen that in this example, the merchant user does not need to manually define the animation script theme and the animation content style, and the server intelligently determines multiple candidates according to the multi-dimensional data set and selects them by the user, thereby improving the intelligence and the efficiency of the function implementation, and saving the user's time.

[0045] In this possible example, the at least one first preview product promotion animation is determined by the server through the following steps: extracting a first animation script theme and a first animation content style in the first animation feature group; and creating the at least one first preview product promotion animation according to the first animation script theme, the first animation content style and the product feature.

[0046] The terminal device is further configured to receive a second animation creation response message from the server, display at least one second preview product promotion animation, and determine a second target product promotion animation and a second target H5 animation code of the second target product promotion animation according to a third interaction operation for the at least one second preview product promotion animation.

[0047] It can be seen that in this example, the server can create a first preview product promotion animation based on the first animation script theme, the first animation content style and the product features. Since the animation script theme and the animation content style are explicitly constrained, the created product promotion animation is more suitable for business needs and more accurate.

[0048] In this possible example, the creating the at least one first preview product promotion animation based on the first animation script theme, the first animation content style and the product features comprises: detecting whether there is a co-branded character and a co-branded story based on the first animation script theme; if it is detected that there is the co-branded character and there is the co-branded story, determining a first animation prop based on the product features and the first animation content style; and determining an animation character based on the co-branded character and the first animation content style; and determining at least one animation script based on the first animation prop, the animation character, the co-branded story and the first animation script theme; and creating at least one first preview product promotion animation based on the at least one animation script; if it is detected that there is the co-branded character and there is not the co-branded story, determining a first animation prop and an animation scene based on the product features and the first animation content style; and determining an animation character based on the co-branded character and the first animation content style; and determining at least one animation script based on the first animation prop, the animation character, the animation scene and the first animation script theme; and creating at least one first preview product promotion animation based on the at least one animation script; and if it is detected that there is not the co-branded character and there is not the co-branded story, determining a first animation prop, an animation character and an animation scene based on the product features and the first animation content style; and determining at least one animation script based on the first animation prop, the animation character, the animation scene and the first animation script theme; and creating at least one first preview product promotion animation based on the at least one animation script.

[0049] In a specific implementation, the animation script comprises an animation scene, an animation event, an animation character, an animation prop and an animation emotion, and the creating the at least one first preview product promotion animation based on the at least one animation script comprises: for each animation script, performing the following operations to obtain each first preview product promotion animation: dividing an animation plot node based on the animation scene and the animation event to obtain a plurality of animation plot nodes, and performing the following operations for each animation plot node:

[0050] calling an H5 animation engine to create a corresponding animation split shot video based on a script of each animation plot node to obtain a plurality of animation split shot videos, wherein the script comprises an animation plot scene, an animation plot event, an animation plot character and an animation plot prop of the currently processed animation plot node; and

[0051] The multiple animation storyboard videos are merged to obtain an animated video;

[0052] Adding voiceover and sound effects to the animated video yields a first preview of the product promotional animation.

[0053] Among them, such as Figure 4 As shown, for situations where both co-branded characters and co-branded stories exist, such as Brand A's digital pen product collaborating with the story of "The Little Prince," the specific theme of the collaboration is based on the two main directions of "innocence" and "exploration" from the Little Prince IP (highly consistent with Brand A's brand philosophy). The animation copywriting theme is "Innocence inspires creativity, decarboxylating the vast galaxy of technology and art, born to create, paying tribute to dreams." Figure 4 The animation shown directly uses the Little Prince from "The Little Prince" as the animation character, the story scene as the animation scene, props from the story as well as Brand A and related digital pen products as animation props, and uses a co-branded theme to generate animation copy.

[0054] Among them, such as Figure 5 As shown, in cases where a co-branded character exists but a co-branded story does not, taking the collaboration between Penguin Milk Tea and QQ Penguin as an example, the animated character is the image of QQ Penguin, and the animated scene is a cartoon version of a Penguin Milk Tea shop.

[0055] Among them, such as Figure 6 As shown, in cases where neither a co-branded character nor a co-branded story exists, such as adapting the spatial characteristics and weather features of the animation scene to the usage scenario of Brand B cold medicine, the animation character can be randomly matched with a cartoon character.

[0056] As can be seen in this example, the system's refined classification and creation based on the actual situation of co-branded characters and stories can effectively improve the accuracy of product promotion animation creation.

[0057] In one possible example, the server is further configured to perform the following steps: if the animation feature dataset contains the user-inputted custom second animation text theme and second animation content style, then determine the product features of the target product based on the product dataset; and obtain the user profile of the target product based on the product features and the dataset to be listed on the platform; and create at least one second preview product promotional animation based on the second animation text theme, the second animation content style, and the user profile; and send a second animation creation response message carrying the at least one second preview product promotional animation.

[0058] It can be seen that in this example, the merchant user actively defines the animation script theme and animation content style, and the system can also quickly create promotional animations and improve the scene applicability of the function implementation.

[0059] Step S203, receiving an animation feature selection request message from the server, and displaying the at least one animation feature group.

[0060] Among them, a single animation feature group includes an animation script theme and an animation content style.

[0061] Step S204, determining a first animation feature group according to a first interactive operation for the at least one animation feature group.

[0062] Step S205, sending a first animation feature selection response message carrying the first animation feature group to the server.

[0063] Among them, the first animation feature group is associated with at least one first preview product promotion animation.

[0064] Step S206, receiving the first animation creation response message from the server, and displaying the at least one first preview product promotion animation.

[0065] Step S207, determining a first target product promotion animation and a first target H5 animation code of the first target product promotion animation according to a second interactive operation for the at least one first preview product promotion animation.

[0066] Among them, the terminal device can display a front-end interface setting H5 code display area and a preview animation display area, the code display area contains a basic H5 page structure, including a title, main content and a footer, the style is defined by CSS, including font, color, margin and background color, etc. In addition, the terminal device can also provide an online preview function, and the user can real-time view and fine-tune the generated animation effect and script content.

[0067] As can be seen from the embodiments of this application, compared with existing short video automated production tools, this system, targeting the needs of e-commerce platform merchants for promotional animations of products to be listed, constructs a product promotional animation creation function based on smooth page flow logic and convenient human-computer interaction strategy. It can accurately and efficiently output product promotional animations and H5 animation codes that meet the exclusive needs of merchant users, making it convenient for merchants to deploy quickly. Furthermore, for situations where users have not clearly defined the animation script theme and animation content style, the system's specially designed human-computer interaction links for recommended animation feature groups can help users quickly clarify the animation script theme and animation content style. In this way, the system can integrate more dimensions of information to more accurately create preview product promotional animations and H5 animation codes, and confirm the final product promotional animations and H5 animation codes through human-computer interaction. This helps improve the comprehensiveness of the system in processing animation creation requirement data and improve the accuracy and efficiency of creating animation data in the process of realizing the aforementioned product promotional animation creation function.

[0068] It should be noted that the specific implementation process of this embodiment can be found in the specific implementation process described in the above method embodiments, and will not be described again here.

[0069] With the above Figure 2 The embodiments shown are consistent; please refer to [link / reference]. Figure 7 , Figure 7 This application provides a schematic diagram of the structure of a server, as shown in the embodiment of the present application. Figure 7 As shown, the server 20 includes a processor 71, a memory 73, a communication interface 72, and one or more programs 731, which are stored in the memory 73 and configured to be executed by the processor 71. The programs include methods for performing the methods described in the above embodiments.

[0070] This application also provides a computer storage medium storing a computer program for electronic data interchange, which causes a computer to perform some or all of the steps of any of the methods described in the above method embodiments, wherein the computer includes an electronic device.

[0071] It should be noted that, for the sake of simplicity, the foregoing method embodiments are all described as a series of actions. However, those skilled in the art should understand that this application is not limited to the described order of actions, as some steps may be performed in other orders or simultaneously according to this application. Furthermore, those skilled in the art should also understand that the embodiments described in the specification are preferred embodiments, and the actions and modules involved are not necessarily essential to this application.

[0072] In the above embodiments, the description of each embodiment focuses on different aspects, and the parts not described in detail in a certain embodiment can be referred to the relevant description of other embodiments.

[0073] In several embodiments provided in the present application, it should be understood that the disclosed apparatus can be implemented in other manners. For example, the embodiments of the apparatus described above are merely schematic; the division of the units is merely logical function division; there can be another division manner in actual implementation; for example, a plurality of units or components can be combined or integrated into another system, or some features can be ignored or not executed. In addition, the displayed or discussed mutual couplings or direct couplings or communication connections between different units, or the among different units, can be indirect couplings or communication connections through some interfaces, devices or units, and can be in electrical, or other forms.

[0074] The units described as separate components can or can not be physically separate, and the components shown as units can or can not be physical units, i.e., can be located in one place, or can be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the embodiments.

[0075] In addition, each functional unit in each embodiment of the present application can be integrated in one processing unit, or each unit can be physically present separately, or two or more units can be integrated in one unit. The integrated unit can be realized in the form of hardware or in the form of a software functional unit.

[0076] The integrated unit, if realized in the form of a software functional unit and sold or used as an independent product, can be stored in a computer readable memory. Based on this understanding, the technical solutions of the present application essentially or the part that contributes to the prior art or the whole or part of the technical solutions can be embodied in the form of a software product. The computer software product is stored in a memory and includes a number of instructions for causing a computer device (which can be a personal computer, a server or a network device, etc.) to execute all or part of the steps of the methods described in the embodiments of the present application. The aforementioned memory includes: a U disk, a read-only memory (ROM, Read-Only Memory), a random access memory (RAM, Random Access Memory), a mobile hard disk, a magnetic disk or an optical disk, and various media that can store program codes.

[0077] Those skilled in the art can understand that all or part of the steps of various methods in the above embodiments can be completed by instructing the relevant hardware through a program, and the program can be stored in a computer readable memory, which can include a flash disk, a read-only memory (English: Read-Only Memory, ROM for short), a random access memory (English: Random Access Memory, RAM for short), a magnetic disk or an optical disk, etc.

[0078] The above has carried out the detailed introduction to the embodiments of the application, and the principle and implementation mode of the application are described by applying specific examples; the above embodiment explanation is only for helping to understand the method of the application and its core idea; at the same time, for those skilled in the art, according to the idea of the application, the specific implementation mode and application range will have changes; in view of the above, the content of the specification should not be understood as the limitation of the application.

Claims

1. A commercial H5 animation intelligent creation method, characterized in that, The method applied to a terminal device comprises: obtaining product data set, platform data set to be put on line and animation feature data set of a target commodity; sending an animation creation request message to a server, the animation creation request message carrying the product data set, the platform data set to be put on line and the animation feature data set, the animation creation request message being associated with at least one candidate animation feature group; receiving an animation feature selection request message from the server, displaying the at least one animation feature group, and a single animation feature group comprising animation script theme and animation content style; determining a first animation feature group according to a first interactive operation for the at least one animation feature group; sending a first animation feature group selection response message carrying the first animation feature group to the server, the first animation feature group being associated with at least one first preview commodity promotion animation; receiving a first animation creation response message from the server, displaying the at least one first preview commodity promotion animation; determining a first target commodity promotion animation and a first target H5 animation code of the first target commodity promotion animation according to a second interactive operation for the at least one first preview commodity promotion animation; the animation creation request message is used to instruct the server to perform the following operations: if it is detected that there is an animation script theme null set identifier and an animation content style null set identifier in the animation feature data set, determining the commodity feature of the target commodity according to the product data set; and obtaining the user portrait of the target commodity according to the commodity feature and the platform data set to be put on line; and determining the at least one animation feature group according to the commodity feature and the user portrait; the at least one first preview commodity promotion animation is determined by the server through the following steps: extracting a first animation script theme and a first animation content style in the first animation feature group; and creating the at least one first preview commodity promotion animation according to the first animation script theme, the first animation content style and the commodity feature.

2. The method of claim 1, wherein, The product data set comprises at least one of the following data types: product picture, product text and product video; and the platform data set to be put on line comprises the name and region of an e-commerce platform to be put on line.

3. The method of claim 2, wherein, The method comprises: displaying a first component, a second component and a third component in an animation creation interface, the first component comprising product information upload control and / or a first text editing box, the product information upload control comprising picture upload control and / or product link upload control, the first text editing box comprising product name text editing box and / or product description text editing box, the second component comprising platform list selection control and region list selection control, and the third component comprising animation script theme editing box and / or animation content style list selection control; obtaining the product data set, the platform data set to be put on line and the animation feature data set of the target commodity through the first component, the second component and the third component of the animation creation interface.

4. The method of claim 3, wherein, The display of the at least one animation feature group comprises: In the animation creation interface, display the feature group content material and the first material selection control of the at least one animation feature group, and the feature group content material comprises a text display box; the first interactive operation is a selection operation on the first material selection control; The display of the at least one first preview product promotion animation comprises: in the animation creation interface, display the animation material and the second material selection control of the at least one first preview product promotion animation, and the second interactive operation is a selection operation on the second material selection control.

5. The method of claim 1, wherein, The creation of the at least one first preview product promotion animation according to the first animation script theme, the first animation content style and the product features comprises: Detecting whether there is a co-branded character and a co-branded story according to the first animation script theme; If it is detected that there is the co-branded character and there is the co-branded story, determining a first animation prop according to the product features and the first animation content style, and determining an animation character according to the co-branded character and the first animation content style, and determining at least one animation script according to the first animation prop, the animation character, the co-branded story and the first animation script theme, and creating at least one first preview product promotion animation according to the at least one animation script; If it is detected that there is the co-branded character and there is not the co-branded story, determining a first animation prop and an animation scene according to the product features and the first animation content style, and determining an animation character according to the co-branded character and the first animation content style, and determining at least one animation script according to the first animation prop, the animation character, the animation scene and the first animation script theme, and creating at least one first preview product promotion animation according to the at least one animation script; If it is detected that there is not the co-branded character and there is not the co-branded story, determining a first animation prop, an animation character and an animation scene according to the product features and the first animation content style, and determining at least one animation script according to the first animation prop, the animation character, the animation scene and the first animation script theme, and creating at least one first preview product promotion animation according to the at least one animation script.

6. The method of claim 1, wherein, The server is further configured to perform the following steps: If it is detected that the animation feature data set contains the user-entered customized second animation script theme and second animation content style, determining the product features of the target product according to the product data set; and Obtaining the user portrait of the target product according to the product features and the to-be-listed platform data set; and Creating at least one second preview product promotion animation according to the second animation script theme, the second animation content style and the user portrait; Sending a second animation creation response message carrying the at least one second preview product promotion animation.

7. A product promotion video application system characterized by comprising: The system comprises a terminal device and a server, wherein The terminal device is configured to perform the steps performed by the terminal device in any of the methods of claims 1-6. The server is configured to perform the steps performed by the server in any of the methods of claims 1-6.

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