Park investment attraction management method and system

Abstract

The invention relates to the technical field of data processing, and provides a park investment attraction management method and system, and the method comprises the steps: obtaining a popularity attraction index according to the browsing duration of a customer enterprise; obtaining an attraction influence degree according to the popularity attraction index and the renting and selling trading volume; obtaining a renting and selling difficulty index according to the renting and selling transaction state; obtaining the renting and selling difficulty according to the attraction influence degree, the popularity attraction index and the renting and selling difficulty index; obtaining the matching degree of the customer enterprise to the commercial space according to the industry type and the enterprise scale of the customer enterprise and the attribute value of the rented and sold commercial space; obtaining an introduction promotion index according to the enterprise scale and the industry type of the customer enterprise; and obtaining the introduction strength according to the introduction promotion index, the renting and selling difficulty and the matching degree, and adjusting the preferential strategy of each customer enterprise without renting and selling transaction. According to the invention, customer enterprises are attracted by introducing the force adjustment preferential strategy, and the renting and selling transaction rate of the park is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of data processing, and in particular to a park investment promotion management method and system. Background Art

[0002] Under the current background of economic globalization and industrial structure transformation and upgrading, various industrial parks, as important carriers of economic development, are playing an increasingly important role in attracting high-end industries, cultivating emerging industries, and promoting regional economic development. On the other hand, competition among industrial parks is becoming increasingly fierce, and the innovation of investment promotion management models has become the key to enhancing the competitiveness of industrial parks.

[0003] During the park's investment promotion process, as the park's investment promotion progresses, the more popular commercial spaces are leased and sold first, while the less popular commercial spaces face the problem of increasing difficulty in leasing and selling. For all client companies that have not yet completed a lease or sale transaction, due to the different industry types and sizes of different client companies, as well as the real-time changes in the lease and sale status of the park's commercial spaces, it is difficult to make personalized adjustments to the preferential policies for the unleased and unsold commercial spaces for each client company that has not yet completed a lease or sale transaction, resulting in a low lease and sale transaction rate in the park. Summary of the invention

[0004] The present invention provides a park investment promotion management method and system to solve the problem of low rental and sale transaction rate in existing parks. The technical solutions adopted are as follows: The present invention proposes a park investment promotion management method, which comprises the following steps: Obtain the attribute value of each property of each commercial space in the park and the status of leasing and sales transactions; obtain the industry type, enterprise scale and browsing time of each commercial space in each investment promotion cycle of each customer enterprise; According to the browsing time of each commercial space by the client enterprises in each investment promotion cycle, the heat attraction index of each investment promotion cycle is obtained; combined with the changing trend of the leasing and sales transaction volume, the attraction influence degree of each investment promotion cycle is obtained; according to the leasing and sales transaction status of commercial spaces with the same attributes, the leasing and sales difficulty index of each commercial space in each investment promotion cycle is obtained; combined with the attraction influence degree of the investment promotion cycle and the heat attraction index, the leasing and sales difficulty of each commercial space in each investment promotion cycle is obtained; According to the attribute values ​​of commercial spaces leased and sold by other client companies with the same industry type and enterprise scale as the client company, the matching degree of each client company to each commercial space is obtained; Based on the number of client enterprises with each enterprise size and each industry type in the park and the enterprise size and industry type of client enterprises with no lease or sale transactions, the introduction promotion index of client enterprises with no lease or sale transactions is obtained; Based on the introduction promotion index of customer enterprises that have not been leased or sold, the difficulty of lease and sale during the investment promotion cycle, and the matching degree of each commercial space for customer enterprises, the introduction strength of customer enterprises that have not been leased or sold is obtained, and the preferential strategies for each customer enterprise that has not been leased or sold are adjusted.

[0005] Furthermore, the specific method for obtaining the heat attraction index of each investment promotion cycle based on the browsing duration of each commercial space by customer enterprises in each investment promotion cycle includes: Based on the browsing duration of each commercial space by customer enterprises in each investment promotion cycle, the popularity of each commercial space in each investment promotion cycle is obtained; For any investment promotion cycle, the average value of the popularity of all leased and sold commercial spaces in this investment promotion cycle is denoted as the lease and sale heat index of this investment promotion cycle; The average value of the popularity of all commercial spaces that have not been leased or sold at the beginning of this investment promotion cycle in this investment promotion cycle is denoted as the stock heat index of this investment promotion cycle; The ratio of the lease and sale heat index of this investment promotion cycle to the stock heat index is denoted as the heat attraction index of this investment promotion cycle.

[0006] Furthermore, the specific method for obtaining the popularity of each commercial space in each investment promotion cycle based on the browsing duration of each commercial space by customer enterprises in each investment promotion cycle includes: For any attribute value of any attribute of a commercial space, in any investment promotion cycle, the sum of the browsing durations of all commercial spaces with this attribute value browsed by any customer enterprise is denoted as the interest index of this customer enterprise for this attribute value in this investment promotion cycle; The sum of the interest indices of all customer enterprises for this attribute value in this investment promotion cycle is denoted as the popularity index of this attribute value in this investment promotion cycle; For any commercial space, the sum of the popularity indices of all attribute values of this commercial space in this investment promotion cycle is denoted as the popularity of this commercial space in this investment promotion cycle.

[0007] Furthermore, the specific method for obtaining the attraction influence degree of each investment promotion cycle includes: Denote any investment promotion cycle as the target investment promotion cycle, and the linearly normalized result of the difference between the heat attraction index of the target investment promotion cycle and the heat attraction index of the previous investment promotion cycle of the target investment promotion cycle is denoted as the attraction change index of the target investment promotion cycle; The linearly normalized result of the difference between the lease and sale volume in the target investment promotion cycle and the lease and sale volume in the previous investment promotion cycle of the target investment promotion cycle is denoted as the transaction change index of the target investment promotion cycle; The inverse proportional normalization result of the absolute value of the difference between the attractiveness change index and the transaction change index of the target investment promotion cycle is denoted as the attraction influence degree of the target investment promotion cycle.

[0008] Furthermore, the method for obtaining the lease and sale difficulty index of each commercial space in each investment promotion cycle according to the lease and sale transaction status of commercial spaces with the same attributes includes the following specific steps: For any commercial space and any investment promotion cycle, the commercial spaces with the same attributes as this commercial space are denoted as the similar spaces of this commercial space. The ratio of the number of similar spaces of this commercial space that have not been leased or sold at the beginning of this investment promotion cycle to the total number of all similar spaces of this commercial space is denoted as the lease and sale difficulty index of this commercial space in this investment promotion cycle.

[0009] Furthermore, the method for obtaining the lease and sale difficulty of each commercial space in each investment promotion cycle includes the following specific steps: The th commercial space in the th investment promotion cycle has the following calculation method for the lease and sale difficulty: In the formula, is the lease and sale difficulty of the th commercial space in the th investment promotion cycle; is the lease and sale difficulty index of the th commercial space in the th investment promotion cycle; is the attraction influence degree of the th investment promotion cycle; is the heat attraction index of the th investment promotion cycle; is the linear normalization function.

[0010] Furthermore, the method for obtaining the matching degree of each customer enterprise to each commercial space according to the attribute values of the commercial spaces leased and sold by other customer enterprises with the same industry type and enterprise scale as the customer enterprise includes the following specific steps: At the current moment, any customer enterprise is denoted as the target customer enterprise, and the customer enterprises that have leased and sold with the same industry type and enterprise scale as this customer enterprise are denoted as the reference customer enterprises of the target customer enterprise; for any attribute value of any attribute of the commercial space, obtain the number of commercial spaces with this attribute value leased and sold by all reference customer enterprises of the target customer enterprise, and denote it as the preference index of the target customer enterprise for this attribute value. The standard deviation of the preference indexes of the target customer enterprise for all attribute values of this attribute is denoted as the attention degree of the target customer enterprise to this attribute. The ratio of the preference index of the target customer enterprise for the attribute value to the number of reference customer enterprises of the target customer enterprise is denoted as the selection degree of the target customer enterprise for the attribute value; The product of the attention degree of the target customer enterprise to the attribute and the selection degree of the target customer enterprise to the attribute value is denoted as the matching probability of the target customer enterprise to the attribute value; For any commercial space, the product of the matching probabilities of the target customer enterprise to the attribute values of all attributes of the commercial space is denoted as the matching degree of the target customer enterprise to the commercial space.

[0011] Further, the method for obtaining the introduction promotion index of the customer enterprises that have not been leased or sold, based on the number of customer enterprises leased or sold and the enterprise scale and industry type of the customer enterprises that have not been leased or sold for each enterprise scale and each industry type in the park currently, includes the following specific methods: At the current moment, according to the number of leased or sold customer enterprises in each enterprise scale, obtain the inverse normalization result of the Gini coefficient of the park currently, denoted as the industry uniformity of the park currently; Obtain the industry types to which all leased or sold customer enterprises belong. For any industry type, the ratio of the number of customer enterprises belonging to the industry type among the leased or sold customer enterprises to the number of all leased or sold customer enterprises is denoted as the industry proportion of the industry type; the inverse normalization result of the sum of the squares of the industry proportions of all industry types is denoted as the diversity index of the park currently; For any customer enterprise that has not been leased or sold, add the customer enterprise to the leased or sold customer enterprises, and obtain the changed industry uniformity and changed diversity index of the customer enterprise; The calculation method of the introduction promotion index of the th unleased or unsold customer enterprise is: where is the introduction promotion index of the th unleased or unsold customer enterprise; is the changed industry uniformity of the th unleased or unsold customer enterprise; is the industry uniformity of the park currently;

[0012] Further, obtaining the introduction strength of the customer enterprises that have not been leased or sold and completed transactions according to the introduction promotion index of the customer enterprises, the leasing and selling difficulty of the investment promotion cycle, and the matching degree of the customer enterprises to each commercial space, the specific method included is as follows: At the current moment, the previous investment promotion cycle of the investment promotion cycle where the current moment is located is recorded as the main cycle; The calculation method of the introduction strength of the th customer enterprise that has not been leased or sold and completed transactions is as follows: In the formula, is the introduction strength of the th customer enterprise that has not been leased or sold and completed transactions; is the introduction promotion index of the th customer enterprise that has not been leased or sold and completed transactions; is the average value of the leasing and selling difficulty of all commercial spaces that have not been leased or sold and completed transactions in the main cycle; is the maximum value of the matching degree of the th customer enterprise that has not been leased or sold and completed transactions to all commercial spaces that have not been leased or sold and completed transactions;

[0013] The present invention also proposes a park investment promotion management system, which includes a memory, a processor, and a computer program stored in the memory and running on the processor. When the processor executes the computer program, the steps of the above method are implemented.

[0014] The beneficial effects of the present invention are as follows: During the park investment promotion process, the purpose of the park implementing different preferential strategies for customer enterprises is to solve the problem of the low lease and sale success rate in the current park. Therefore, it is necessary to judge the lease and sale difficulty of each commercial space in each investment promotion cycle. The present invention obtains the lease and sale difficulty of each commercial space in each investment promotion cycle through the attraction influence degree and heat attraction index of the investment promotion cycle and the lease and sale difficulty index of the commercial space in each investment promotion cycle, providing a basis for the size of the preferential intensity implemented; Since the industry types and enterprise scales of different customer enterprises are different, and there are also differences in the attributes of the commercial spaces they need to lease, the present invention obtains the matching degree of each customer enterprise to each commercial space through the attribute values of the commercial spaces leased and sold by other customer enterprises with the same industry type and enterprise scale as the customer enterprise, and judges the demand degree of each customer enterprise that has not completed a lease and sale for the commercial spaces in the current park that have not been leased and sold; Since the development of the park is affected by the enterprise composition structure within the park, the concentration of the enterprise industry distribution within the park will affect the current development of the entire park. The present invention obtains the introduction promotion index of the customer enterprises that have not completed a lease and sale through the number of customer enterprises leased and sold and the enterprise scales and industry types of the customer enterprises that have not completed a lease and sale for each enterprise scale and each industry type in the current park, and judges the priority degree of the introduction of customer enterprises. Thus, the present invention obtains the introduction intensity of the customer enterprises that have not completed a lease and sale through the introduction promotion index of the customer enterprises that have not completed a lease and sale, the lease and sale difficulty of the investment promotion cycle, and the matching degree of the customer enterprise to each commercial space, and then adjusts the preferential strategies for the customer enterprises that have not completed a lease and sale, improving the lease and sale success rate of the park. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings required for use in the description of the embodiments or the prior art. Obviously, the following described drawings are only some embodiments of the present invention. For those of ordinary skill in the art, without creative efforts, other drawings can also be obtained based on these drawings.

[0016] Figure 1 It is a schematic flow chart of a park investment promotion management method provided by an embodiment of the present invention. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0017] The following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only some embodiments of the present invention, rather than all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts belong to the scope of protection of the present invention.

[0018] Please refer to Figure 1 , which shows a flowchart of a park investment promotion management method provided by an embodiment of the present invention. The method includes the following steps: Step S001: Obtain the attribute values of each attribute of each commercial space in the park and the lease / sale transaction status in each investment promotion cycle; obtain the industry type, enterprise scale of each customer enterprise, and the browsing duration of each commercial space by each customer enterprise in each investment promotion cycle.

[0019] It should be noted that when the park leases and sells commercial spaces, different commercial spaces have different attributes, which include but are not limited to building location, floor, area, and orientation. Customer enterprises have different degrees of interest in commercial spaces with different attributes. In order to obtain the degree of interest in combinations of commercial spaces with different attributes, it is first necessary to obtain the interaction data of customer enterprises on the lease / sale information of the park's commercial spaces.

[0020] Specifically, before the park leases and sells commercial spaces, it publishes the lease / sale information of all commercial spaces in the park on the park's lease / sale information website. The lease / sale information includes the real scene pictures of the leased / sold commercial spaces and several space attributes. Among them, the space attributes include but are not limited to the building location, floor, area, and orientation of the leased / sold commercial spaces; among them, each attribute contains several attribute values; taking the area of the commercial space as an example, the attribute values of the area of the commercial space include 30 square meters, 50 square meters, 100 square meters, and 200 square meters.

[0021] After the park officially starts investment promotion, every day is taken as an investment promotion cycle; among them, is the preset cycle days, and this embodiment is described by taking as an example; before the customer enterprise browses the park's lease / sale information website, it is first required that the customer enterprise register an account. The information filled in during registration includes the industry type and enterprise scale to which the customer enterprise belongs. Among them, the industry type is divided according to the major categories in the Industry Classification and Codes of GB / T 4754-2017, and the enterprise scale divides enterprises into four categories: large, medium, small, and micro according to the Industry Classification and Codes of GB / T 4754-2017; when the customer enterprise browses the park's lease / sale information website, obtain the browsing duration of each commercial space browsed by each customer enterprise in each investment promotion cycle when browsing the lease / sale information website; obtain the lease / sale information of the commercial spaces leased and sold by each customer enterprise.

[0022] Obtain the commercial spaces leased and sold in each investment promotion cycle after the park officially starts investment promotion and the commercial spaces that were not leased and sold at the beginning of each investment promotion cycle.

[0023] Step S002: Obtain the heat attraction index for each investment promotion cycle based on the browsing duration of each commercial space by the customer enterprise in each investment promotion cycle; combine the changing trend relationship of the lease and sale transaction volume to obtain the attraction influence degree for each investment promotion cycle; based on the lease and sale transaction status of commercial spaces with the same attributes, obtain the lease and sale difficulty index for each commercial space in each investment promotion cycle; combine the attraction influence degree and the heat attraction index of the investment promotion cycle to obtain the lease and sale difficulty for each commercial space in each investment promotion cycle.

[0024] It should be noted that for any customer enterprise, if the browsing duration of the customer enterprise on a certain commercial space in the traffic is longer, it indicates that the customer enterprise is more interested in the commercial space. The reason why the customer enterprise is interested in the commercial space is mainly that certain attributes of the commercial space are more attractive to the customer enterprise. Therefore, analyze the browsing duration of all commercial spaces browsed by the customer enterprise when browsing the lease and sale information website to judge the popularity of each commercial space.

[0025] Specifically, for any attribute value of any attribute of a commercial space, in any investment promotion cycle, the sum of the browsing durations of all commercial spaces with this attribute value browsed by any customer enterprise is recorded as the interest index of the customer enterprise in this attribute value in this investment promotion cycle; The sum of the interest indexes of all customer enterprises in this attribute value in this investment promotion cycle is recorded as the popularity index of this attribute value in this investment promotion cycle; For any commercial space, the sum of the popularity indexes of all attribute values of this commercial space in this investment promotion cycle is recorded as the popularity of this commercial space in this investment promotion cycle.

[0026] It should be noted that after the park officially starts investment promotion, as the lease and sale transactions of commercial spaces progress, the number of remaining commercial spaces in the park also continuously decreases. In the initial stage of the lease and sale stage, there are a large number of highly popular commercial spaces in the park. Therefore, during the lease and sale process, customer enterprises will preferentially select these commercial spaces with higher popularity. As a result, both the popularity and quantity of the leased and sold commercial spaces in the early lease and sale stage remain at a relatively high level. However, as the number of highly popular commercial spaces in the stock of commercial spaces decreases, the enthusiasm of customer enterprises in choosing decreases, and thus the lease and sale quantity decreases. Therefore, the heat attraction index of the investment promotion cycle is obtained accordingly.

[0027] Specifically, for any investment promotion cycle, the average value of the popularity of all leased and sold commercial spaces in this investment promotion cycle is recorded as the lease and sale heat index of this investment promotion cycle; The average value of the popularity of all unsold commercial spaces at the beginning of this investment promotion cycle in this investment promotion cycle is recorded as the stock heat index of this investment promotion cycle; The ratio of the rental and sales popularity index to the inventory popularity index in this investment promotion cycle is denoted as the popularity attraction index of this investment promotion cycle.

[0028] It should be noted that in the early stage after the park starts investment promotion, since customer enterprises will first purchase commercial spaces with a high popularity level, the rental and sales popularity index in the early stage after the park starts investment promotion is much larger than the inventory popularity index. As the commercial spaces with a high popularity level are sold, the enthusiasm of customer enterprises in choosing decreases, and the difference between the rental and sales popularity index and the inventory popularity index in the later stage is smaller, that is, as the investment promotion rental and sales transactions progress, the popularity attraction index becomes lower and lower.

[0029] It should be noted that for any investment promotion cycle, if the rental and sales volume in this investment promotion cycle is affected by the change of the popularity attraction index, then the rental and sales volume in this investment promotion cycle and the popularity attraction index have the same change trend, so the attraction influence degree of the investment promotion cycle can be obtained accordingly.

[0030] Specifically, any investment promotion cycle is denoted as the target investment promotion cycle, and the linear normalization result of the difference between the popularity attraction index of the target investment promotion cycle and the popularity attraction index of the previous investment promotion cycle of the target investment promotion cycle is denoted as the attraction change index of the target investment promotion cycle; among them, the object of linear normalization is the difference between the popularity attraction index of each investment promotion cycle and the popularity attraction index of its previous investment promotion cycle; The linear normalization result of the difference between the rental and sales volume in the target investment promotion cycle and the rental and sales volume in the previous investment promotion cycle of the target investment promotion cycle is denoted as the transaction change index of the target investment promotion cycle; among them, the object of linear normalization is the difference between the rental and sales volume in each investment promotion cycle and the rental and sales volume in its previous investment promotion cycle; The inverse normalization result of the absolute value of the difference between the attraction change index and the transaction change index of the target investment promotion cycle is denoted as the attraction influence degree of the target investment promotion cycle; it should be noted that if the previous investment promotion cycle of the target investment promotion cycle does not exist, the attraction influence degree of the target investment promotion cycle is denoted as 1.

[0031] It should be noted that the greater the attraction influence degree of the target investment promotion cycle, the greater the influence of the rental and sales volume in the investment promotion cycle on the popularity attraction index.

[0032] It should be noted that for any commercial space, the more rental and sales transaction ratios of commercial spaces with the same attributes as it are, the easier it is for this commercial space to be rented and sold.

[0033] Specifically, for any commercial space and any investment promotion cycle, the commercial spaces with the same attributes as this commercial space are denoted as the similar spaces of this commercial space. The ratio of the number of similar spaces of this commercial space that have not been leased or sold at the beginning of this investment promotion cycle to the number of all similar spaces of this commercial space is denoted as the lease and sale difficulty index of this commercial space in this investment promotion cycle.

[0034] Further, the calculation method of the lease and sale difficulty of the th commercial space in the th investment promotion cycle is as follows: In the formula, is the lease and sale difficulty of the th commercial space in the th investment promotion cycle; is the lease and sale difficulty index of the th commercial space in the th investment promotion cycle; is the attraction influence degree of the th investment promotion cycle; is the heat attraction index of the th investment promotion cycle; is a linear normalization function, and the normalization object is the of each commercial space in all investment promotion cycles.

[0035] It should be noted that the larger is, the more difficult it is to lease or sell the th commercial space in the th investment promotion cycle; is the weight of . When is larger, it indicates that the lease and sale volume of the investment promotion cycle is more affected by the heat attraction index, that is, the influence degree of the heat attraction index on the lease and sale difficulty is greater. If at the same time is smaller, that is, the heat attraction index of the investment promotion cycle is smaller, then it is more difficult to lease or sell the

[0036] Step S003: Obtain the matching degree of each customer enterprise to each commercial space according to the attribute values of the commercial spaces leased and sold by other customer enterprises with the same industry type and enterprise scale as the customer enterprise.

[0037] It should be noted that after the park starts the investment promotion, the remaining commercial space will continuously decrease as the investment promotion progresses. The park sales staff need to adjust the investment promotion strategy during the investment promotion process according to the remaining status of the commercial space at the current corresponding stage, so as to reduce the vacancy rate of the commercial space within the park. Since the industry types and enterprise scales of different customer enterprises are different, the matching degrees of customer enterprises to different commercial spaces are different, resulting in different demand degrees of customer enterprises for different commercial spaces. Therefore, analyze the lease and sale situation at the current moment to obtain the matching degree of customer enterprises to commercial spaces.

[0038] Specifically, at the current moment, any customer enterprise is recorded as the target customer enterprise, and the customer enterprises that have completed lease and sale transactions with the same industry type and enterprise scale as this customer enterprise are recorded as the reference customer enterprises of the target customer enterprise; for any attribute value of any attribute of the commercial space, obtain the number of commercial spaces with this attribute value among the commercial spaces leased and sold by all the reference customer enterprises of the target customer enterprise, and record it as the preference index of the target customer enterprise for this attribute value. Denote the standard deviation of the preference indices of the target customer enterprise for all attribute values of this attribute as the attention degree of the target customer enterprise to this attribute; Denote the ratio of the preference index of the target customer enterprise for this attribute value to the number of reference customer enterprises of the target customer enterprise as the selection degree of the target customer enterprise for this attribute value; Denote the product of the attention degree of the target customer enterprise to this attribute and the selection degree for this attribute value as the matching probability of the target customer enterprise for this attribute value; For any commercial space, denote the product of the matching probabilities of the target customer enterprise for all attribute values of this commercial space as the matching degree of the target customer enterprise for this commercial space.

[0039] Step S004: According to the number of customer enterprises that have completed lease and sale transactions for each enterprise scale and each industry type in the park currently, as well as the enterprise scales and industry types of the customer enterprises that have not completed lease and sale transactions, obtain the introduction promotion index of the customer enterprises that have not completed lease and sale transactions.

[0040] It should be noted that the development of the park is affected by the enterprise composition structure within the park. The concentration degree of the enterprise industry distribution within the park will affect the current development of the entire park. When there is a phenomenon of "single - mindedness" or excessive concentration of industries within the park. For example, if a certain industry occupies too high a proportion of the park's resources, it may lead to an insufficiently diversified industrial chain in the park, or the market fluctuations of a certain industry will have a greater impact on the park. If the enterprises to be settled can promote the industrial diversification within the current park, then the sales staff can give a higher introduction intensity to attract the corresponding enterprises to join. Therefore, analyze the concentration degree of enterprise industries and the concentration degree of enterprise scales within the park.

[0041] Specifically, at the current moment, according to the number of customer enterprises that have completed lease or sale transactions in each enterprise scale, obtain the inverse normalization result of the Gini coefficient of the park at present, which is denoted as the current industry evenness of the park; among them, the method for obtaining the Gini coefficient is a well-known technology, and the specific method will not be introduced here; Obtain the industry types to which all customer enterprises that have completed lease or sale transactions belong. For any one industry type, the ratio of the number of customer enterprises belonging to this industry type among the customer enterprises that have completed lease or sale transactions to the number of all customer enterprises that have completed lease or sale transactions is denoted as the industry proportion of this industry type; the inverse normalization result of the sum of the squares of the industry proportions of all industry types is denoted as the current diversity index of the park; For any customer enterprise that has not completed lease or sale transactions, add this customer enterprise to the customer enterprises that have completed lease or sale transactions. According to the method for obtaining the current industry evenness of the park, obtain the changed industry evenness of this customer enterprise. According to the method for obtaining the current diversity index of the park, obtain the changed diversity index of this customer enterprise; The calculation method of the introduction promotion index of the th customer enterprise that has not completed lease or sale transactions is as follows: In the formula, is the introduction promotion index of the th customer enterprise that has not completed lease or sale transactions; is the changed industry evenness of the th customer enterprise that has not completed lease or sale transactions; is the current industry evenness of the park; is the changed diversity index of the th customer enterprise that has not completed lease or sale transactions; is the linear normalization function, and the normalization object is the of all customer enterprises that have not completed lease or sale transactions.

[0042] It should be noted that when this customer enterprise is introduced, if both the current industry evenness and the diversity index of the park increase, the degree of promotion to the park after introducing this customer enterprise is higher.

[0043] Step S005: According to the introduction promotion index of the customer enterprises that have not completed lease or sale transactions, the lease and sale difficulty of the investment promotion cycle, and the matching degree of the customer enterprises to each commercial space, obtain the introduction intensity of the customer enterprises that have not completed lease or sale transactions, and adjust the preferential strategies for each customer enterprise that has not completed lease or sale transactions.

[0044] It should be noted that in the process of attracting investment in the park, there will be a large number of client companies of different industries and sizes that rent specific commercial spaces of different attributes within the park. In this process, the park needs to consider the overall rental and sales situation on the one hand, and the current industry distribution within the park on the other hand. For any client company that has not completed a rental and sales transaction, if the introduction promotion index of the client company is higher, when the difficulty of renting and selling the commercial space is greater, the company should be given a greater preferential strategy to retain the client company, so the introduction strength of each client company that has not completed a rental and sales transaction is calculated accordingly.

[0045] It should be further explained that, since the current investment promotion cycle may have zero data on commercial spaces that have been leased or sold, the previous investment promotion cycle of the current cycle is selected to analyze the efforts to attract client companies that have not been leased or sold.

[0046] Specifically, at the current moment, the previous investment promotion cycle of the current moment is recorded as the main cycle; it should be noted that if the previous investment promotion cycle of the current moment does not exist, it means that the current moment is in the initial stage of investment promotion, and there is no need to adjust the preferential strategy at this time, so the introduction strength of the client enterprises that have not been sold or leased is not calculated, and the current preferential strategy is maintained; No. The calculation method for the introduction strength of client companies that have not completed leasing and sales transactions is: In the formula, For the The efforts to attract client companies that have not completed leasing and sales transactions; For the The introduction promotion index of client enterprises that have not completed leasing and sales transactions; It is the average of the difficulty of leasing and selling commercial spaces that have not been sold or leased in the main cycle; For the The maximum value of the matching degree of the client companies that have not completed the lease or sale transaction to all the commercial spaces that have not completed the lease or sale transaction; is a linear normalization function, and the normalization object is all customer companies that have not completed leasing or sales transactions. .

[0047] It should be noted that The larger the The addition of client companies that have not yet completed leasing and sales transactions will be more conducive to the diversified development of the park; The larger it is, the more difficult it will be to lease and sell all the commercial spaces that have not yet been sold, and the more promotional activities will be needed to increase the number of lease and sale transactions; The smaller the The less likely an unrented and unsold customer enterprise is to enter the park, the more necessary it is to adjust the corresponding preferential strategies for it in order to attract the customer enterprise.

[0048] Furthermore, the park sorts all unrented and unsold customer enterprises from largest to smallest according to the introduction efforts of all unrented and unsold customer enterprises, and adjusts the preferential strength of the customer enterprises from largest to smallest according to the sorting, so as to attract customer enterprises to enter the park, improve the occupancy rate of the park, and promote the overall development of the enterprise structure in the park.

[0049] This embodiment adopts a model to present the inverse proportional relationship and normalization processing, is the input of the model, and the implementer can set the inverse proportional function and normalization function according to the actual situation.

[0050] Another embodiment of the present invention provides a park investment promotion management system, which includes a memory, a processor, and a computer program stored in the memory and running on the processor. When the processor executes the computer program, the above method steps S001 to step S005 are implemented.

[0051] The above are only the preferred embodiments of the present invention and are not intended to limit the present invention. Any modifications, equivalent replacements, improvements, etc. made within the principles of the present invention shall be included in the protection scope of the present invention.

Claims

1. A park investment promotion management method, characterized in that: The method comprises the following steps: Obtain the attribute value of each property of each commercial space in the park and the status of leasing and sales transactions; obtain the industry type, enterprise scale and browsing time of each commercial space in each investment promotion cycle of each customer enterprise; According to the browsing time of each commercial space by the client enterprises in each investment promotion cycle, the heat attraction index of each investment promotion cycle is obtained; combined with the changing trend of the leasing and sales transaction volume, the attraction influence degree of each investment promotion cycle is obtained; according to the leasing and sales transaction status of commercial spaces with the same attributes, the leasing and sales difficulty index of each commercial space in each investment promotion cycle is obtained; combined with the attraction influence degree of the investment promotion cycle and the heat attraction index, the leasing and sales difficulty of each commercial space in each investment promotion cycle is obtained; According to the attribute values ​​of commercial spaces leased and sold by other client companies with the same industry type and enterprise scale as the client company, the matching degree of each client company to each commercial space is obtained; Based on the number of client enterprises with each enterprise size and each industry type in the park and the enterprise size and industry type of client enterprises with no lease or sale transactions, the introduction promotion index of client enterprises with no lease or sale transactions is obtained; Based on the introduction promotion index of client companies that have not yet completed the lease or sale transaction, the lease and sale difficulty during the investment promotion cycle, and the matching degree of client companies to each commercial space, the introduction strength of client companies that have not yet completed the lease or sale transaction is obtained, and the preferential strategy for each client company that has not yet completed the lease or sale transaction is adjusted.

2. A park investment promotion management method according to claim 1, characterized in that: The method of obtaining the heat attraction index of each investment promotion cycle according to the browsing time of each commercial space by the client enterprise in each investment promotion cycle includes: According to the browsing time of each commercial space by the client enterprises in each investment promotion cycle, the popularity of each commercial space in each investment promotion cycle is obtained; For any investment promotion cycle, the average popularity of all commercial spaces sold and leased during the investment promotion cycle is recorded as the sales and lease popularity index of the investment promotion cycle. The average popularity of all commercial spaces that have not been sold or leased at the beginning of the investment promotion cycle during the investment promotion cycle is recorded as the stock heat index of the investment promotion cycle; The ratio of the rental and sales heat index to the stock heat index of the investment promotion cycle is recorded as the heat attractiveness index of the investment promotion cycle.

3. A park investment promotion management method according to claim 2, characterized in that: The method of obtaining the popularity of each commercial space in each investment promotion cycle according to the browsing time of each commercial space by the client enterprise in each investment promotion cycle includes the following specific methods: For any attribute value of any attribute of the commercial space, in any investment promotion cycle, the sum of the browsing time of any client enterprise browsing all commercial spaces with the attribute value is recorded as the interest index of the client enterprise for the attribute value in the investment promotion cycle; The sum of the interest indexes of all client companies for the attribute value during the investment promotion period is recorded as the popularity index of the attribute value during the investment promotion period; For any commercial space, the sum of the popularity indexes of all attribute values ​​of the commercial space during the investment promotion period is recorded as the popularity of the commercial space during the investment promotion period.

4. A park investment promotion management method according to claim 1, characterized in that: The specific method for obtaining the attraction influence degree of each investment promotion cycle includes: Any investment promotion cycle is recorded as a target investment promotion cycle, and the linear normalization result of the difference between the heat attraction index of the target investment promotion cycle and the heat attraction index of the investment promotion cycle before the target investment promotion cycle is recorded as the attraction change index of the target investment promotion cycle; The linear normalization result of the difference between the leasing and sales transaction volume in the target investment promotion cycle and the leasing and sales transaction volume in the investment promotion cycle before the target investment promotion cycle is recorded as the transaction change index of the target investment promotion cycle; The inverse proportional normalization result of the absolute value of the difference between the attractiveness change index of the target investment promotion cycle and the transaction change index is recorded as the attractiveness impact degree of the target investment promotion cycle.

5. A park investment promotion management method according to claim 1, characterized in that: The specific method for obtaining the rental and sale difficulty index of each commercial space in each investment promotion cycle according to the rental and sale transaction status of commercial spaces with the same attributes is as follows: For any commercial space and any investment promotion cycle, commercial spaces with the same attributes as the commercial space will be recorded as similar spaces to the commercial space. The ratio of the number of similar spaces to the commercial space that have not been leased or sold at the beginning of the investment promotion cycle to the number of all similar spaces to the commercial space will be recorded as the lease and sale difficulty index of the commercial space in the investment promotion cycle.

6. A park investment promotion management method according to claim 1, characterized in that: The specific method for obtaining the difficulty of leasing and selling each commercial space in each investment promotion cycle includes: No. Commercial space in The calculation method of the difficulty of leasing and selling in a business investment cycle is: In the formula, For the Commercial space in The difficulty of leasing and selling during the investment promotion cycle; For the Commercial space in The difficulty index of leasing and selling during the investment promotion cycle; For the The degree of attraction and impact of a business investment cycle; For the The heat attraction index of the investment promotion cycle; is a linear normalization function.

7. A park investment promotion management method according to claim 1, characterized in that: The matching degree of each commercial space for each client enterprise is obtained based on the attribute values ​​of commercial spaces rented and sold by other client enterprises with the same industry type and enterprise scale as the client enterprise, including the specific method of: At the current moment, any client enterprise is recorded as a target client enterprise, and client enterprises with the same industry type and enterprise scale as the client enterprise that have completed leasing and sales transactions are recorded as reference client enterprises of the target client enterprise; for any attribute value of any attribute of the commercial space, the number of commercial spaces with this attribute value in the leasing and sales transactions of all reference client enterprises of the target client enterprise is obtained, and recorded as the preference index of the target client enterprise for this attribute value, and the standard deviation of the preference index of the target client enterprise for all attribute values ​​of this attribute is recorded as the attention degree of the target client enterprise to this attribute; The ratio of the target customer enterprise's preference index for the attribute value to the number of the target customer enterprise's reference customer enterprises is recorded as the target customer enterprise's selectivity for the attribute value; The product of the target customer enterprise's attention to the attribute and the selectivity of the attribute value is recorded as the target customer enterprise's matching probability for the attribute value; For any commercial space, the product of the matching probabilities of the target customer enterprise and the attribute values ​​of all the attributes of the commercial space is recorded as the matching degree of the target customer enterprise to the commercial space.

8. A park investment promotion management method according to claim 1, characterized in that: The specific method for obtaining the introduction promotion index of the client enterprises that have not been sold or leased is as follows: At the current moment, according to the number of customer enterprises that have completed leasing and sales transactions in each enterprise size, the inverse proportional normalization result of the park's current Gini coefficient is obtained and recorded as the park's current industry uniformity; Obtain the industry types to which all the customer enterprises that have completed lease and sale transactions belong. For any industry type, record the ratio of the number of customer enterprises that belong to this industry type among the customer enterprises that have completed lease and sale transactions to the number of all customer enterprises that have completed lease and sale transactions as the industry proportion of this industry type; normalize the inverse proportion of the sum of the squares of the industry proportions of all industry types and record it as the current multivariate index of the park; For any client enterprise that has not completed a lease or sale transaction, add the client enterprise to the client enterprises that have completed a lease or sale transaction, and obtain the change industry uniformity and change multivariate index of the client enterprise; No. The calculation method of the introduction promotion index of client enterprises that have not completed leasing and sales transactions is as follows: In the formula, For the The introduction promotion index of client enterprises that have not completed leasing and sales transactions; For the The industry uniformity of changes in client companies that have not completed lease and sale transactions; The current industry uniformity of the park; For the The multivariate index of changes in client companies that have not completed lease and sale transactions; is the current diversity index of the park; is a linear normalization function.

9. A park investment promotion management method according to claim 1, characterized in that: The above method is to obtain the introduction strength of client enterprises that have not completed the lease and sale transaction based on the introduction promotion index of client enterprises that have not completed the lease and sale transaction, the lease and sale difficulty of the investment promotion cycle, and the matching degree of client enterprises to each commercial space, including the following specific methods: At the current moment, the previous investment promotion cycle of the investment promotion cycle at the current moment is recorded as the main cycle; No. The calculation method for the introduction strength of client companies that have not completed leasing and sales transactions is: In the formula, For the The efforts to attract client companies that have not completed leasing and sales transactions; For the The introduction promotion index of client enterprises that have not completed leasing and sales transactions; It is the average of the difficulty of leasing and selling commercial spaces that have not been sold or leased in the main cycle; For the The maximum value of the matching degree of the client companies that have not completed the lease or sale transaction to all the commercial spaces that have not completed the lease or sale transaction; is a linear normalization function.

10. A park investment promotion management system, comprising a memory, a processor, and a computer program stored in the memory and running on the processor, characterized in that: When the processor executes the computer program, the steps of the park investment promotion management method as described in any one of claims 1 to 9 are implemented.

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