Brand identification traceability voice card, brand identification traceability method and application

Abstract

The invention discloses a brand identification traceability voice card, a brand identification traceability method and application in the technical field of radio frequency identification, and the brand identification traceability voice card comprises a radio frequency antenna, a radio frequency read-write module, an information processor, a voice module, a loudspeaker, a communication module, an information processor storage chip code and a brand identification customization code. The voice module stores advertising words corresponding to brand merchants, and the information processing module controls the loudspeaker to play the advertising words or serial numbers, production dates and shelf lives of the identified commodities; the method comprises the steps of approaching identification, information comparison, voice broadcast and the like. The brand identification traceability voice card can be applied to various occasions so as to realize identification and traceability of different commodities. The system is wide in application range, more convenient and faster to operate and better in use experience, meanwhile, the system has excellent advertising benefits, and brand propaganda of products is achieved through the voice broadcast function.

Description

Technical Field

[0001] The present invention relates to the technical field of radio frequency identification, and specifically, to a brand identification and traceability voice card, a brand identification and traceability method and an application thereof. Background Art

[0002] Currently, products on the market mostly adopt anti-counterfeiting measures such as LOGO anti-counterfeiting, digital or telephone anti-counterfeiting, radio frequency identification anti-counterfeiting, etc. However, various anti-counterfeiting means have many defects.

[0003] 1. In traditional anti-counterfeiting methods such as LOGO anti-counterfeiting, printing and laser process packaging anti-counterfeiting, and special bottle cap process anti-counterfeiting, the processing materials and processes are not unique. The threshold for copying and counterfeiting brand products is very low, and the cost of counterfeiting brand products is much lower than the benefits of counterfeiting. Therefore, it fails to prevent counterfeit brand products from circulating in the market.

[0004] 2. Traditional anti-counterfeiting methods such as digital anti-counterfeiting and telephone number query anti-counterfeiting are cumbersome to operate and have a poor user experience, resulting in unsatisfactory anti-counterfeiting application effects.

[0005] 3. Traditional radio frequency identification voice broadcast anti-counterfeiting cards can only identify the brand of products and do not have the function of off-grid and offline traceability. For example, this anti-counterfeiting method cannot identify and broadcast the serial number of products, and cannot identify the unique code of each product; in addition, this anti-counterfeiting method cannot identify and broadcast the production date and shelf life of products, and cannot identify expired products, food, daily necessities, etc.

[0006] In the process of commercial circulation, there is a need for methods and hardware devices to identify the brand, serial number, production date, and shelf life (date) of products, enabling consumers to quickly identify counterfeit brand products, expired food and products off-grid and offline, and protecting the interests of consumers and brand owners. In addition, there are many white-label products and unbranded products on the market. Therefore, there is a need in the market for a method to identify the brand of products, which supports the manufacturing industry in creating and defending brands, and enables a manufacturing power to upgrade to a brand power.

[0007] Therefore, there is a need for a brand identification and traceability method and device that can broadcast the brand advertisement of products off-grid and offline, broadcast the unique code of each product, broadcast the production date and shelf life of each product, and meet the basic requirements of product anti-counterfeiting and traceability. Summary of the Invention

[0008] In order to overcome the deficiencies of the existing technology, the present invention provides a brand identification and traceability voice card, a brand identification and traceability method and an application thereof.

[0009] The technical solution of the present invention is as follows:

[0010] On the one hand, the present invention provides a brand identification and traceability voice card, which includes a radio frequency antenna, a radio frequency reading and writing module, an information processor, a voice module, a speaker, and a communication module.

[0011] The information processor is used to store the chip manufacturer code and the brand identification customization code, and is used to compare with the identified chip manufacturer code and brand identification customization code; the voice module stores the advertising words corresponding to the brand merchant, which correspond to the chip manufacturer code and the brand identification customization code. The information processing module is connected to the speaker and is used to play the advertising words or the serial number, production date, and shelf life of the identified commodity; the information processor is connected to the smart terminal, cash register, inbound and outbound transfer device, and printer through the communication module.

[0012] On the other hand, a brand identification and traceability method is applied to the above brand identification and traceability voice card, and specifically includes:

[0013] S1. The brand commodity approaches the brand identification and traceability voice card, so that the radio frequency reading and writing module reads the commodity radio frequency tag.

[0014] S2. The information processor identifies the brand identification chip of the radio frequency tag in the commodity radio frequency tag, compares the read chip manufacturer code with the stored chip manufacturer code, and compares the read brand identification customization code with the stored brand identification customization code. If the two verifications are the same, the green light of the indicator light will be on and voice broadcast will be carried out. If any verification is different, the red light of the indicator light will be on and an alarm prompt will be given.

[0015] (1). The information processor retrieves the advertising words stored in the voice module and plays them through the speaker. The information processor first separates the chip manufacturer code and the brand identification customization code in the TID code area of the brand identification chip in the commodity radio frequency tag, and retrieves and plays the corresponding advertising words based on the chip manufacturer code and the brand identification customization code.

[0016] (2) The information processor controls the speaker to perform voice broadcast on the serial number of the read brand identification chip. The information processor first separates the brand identification serial number in the TID code area of the brand identification chip in the commodity radio frequency tag, and then retrieves and plays the last N digits.

[0017] (3) The information processor controls the speaker to perform voice broadcast on the production date and shelf life of the read commodity. The information processor first separates the production date and shelf life of the commodity in the EPC code area of the brand identification chip in the commodity radio frequency tag, and then plays them.

[0018] Third aspect, an application of a brand identification and traceability voice card, including a brand identification and traceability device, in which the above-mentioned brand identification and traceability voice card is provided. The brand identification and traceability device includes a product package, a device for distinguishing the authenticity of tobacco and alcohol in a hotel or restaurant, a product selection screen, a scanner or cash register, a device for identifying the authenticity of special products, an in-and-out warehouse handover device, a brand identification and traceability voice broadcast booth, and a brand identification and traceability alarm device for flying lead and taped components.

[0019] For the present invention according to the above solution, its beneficial effects are that different radio frequency antennas and radio frequency reading and writing modules can be selected according to different application scenarios, and brand identification and traceability voice cards of different sizes, different volumes, and different weights can be made respectively, with a wider application range. The present invention does not require software settings, is more convenient and fast to operate, and has a better user experience.

[0020] The present invention intuitively judges the authenticity of products through voice broadcast, ensures the production date and expiration date of products, and at the same time, the present invention has excellent advertising benefits, and realizes the brand promotion of products through the voice broadcast function. Brief Description of the Drawings

[0021] Figure 1 It is a schematic diagram of the application scenario of the brand identification and traceability voice card in the present invention;

[0022] Figure 2 It is a schematic diagram of the structure of the brand identification and traceability voice card in the present invention;

[0023] Figure 3 It is a schematic diagram of the TID code area of the brand identification chip in the product radio frequency tag;

[0024] Figure 4 It is a schematic diagram of the EPC code area of the brand identification chip in the product radio frequency tag;

[0025] Figure 5 It is a schematic diagram of the function flow of the information processor in the present invention;

[0026] Figure 6 It is a schematic diagram of the function of the voice module in the present invention.

[0027] In the figure, each attached drawing reference numeral is:

[0028] 10. Product package; 20. Product radio frequency tag; 21. Brand identification chip of the radio frequency tag;

[0029] 111. Radio frequency antenna; 112. Radio frequency reading and writing module; 113. Information processor; 114. Speaker; 115. Battery; 116. Bluetooth module; 117. Switch;

[0030] 121. Green light; 122. Red light; 123. Power indicator light; 124. Charging indicator light; 125. USB interface; 126. Serial port. Detailed implementation manner

[0031] The present invention will be further described below in conjunction with the accompanying drawings and the implementation manner:

[0032] As Figures 1 to 4 shown, a brand recognition and traceability voice card includes: a radio frequency antenna 111, a radio frequency reading and writing module 112, an information processor 113, a voice module, a speaker 114, and a communication module. A battery 115 is also provided inside the brand recognition and traceability voice card for realizing portable recognition and traceability; a switch 117 is also provided on the brand recognition and traceability voice card for performing power-on and power-off operations.

[0033] 1. Radio frequency antenna

[0034] The radio frequency antenna 111 includes a ceramic antenna and a PCB board antenna. The ceramic antenna is further divided into a micro ceramic antenna, a medium power ceramic antenna, etc. Different radio frequency antennas can be selected according to different application scenarios.

[0035] 2. Radio frequency reading and writing module

[0036] The radio frequency reading and writing module 112 includes a low-power radio frequency reading and writing module, a medium-power radio frequency reading and writing module, and a high-power radio frequency reading and writing module. Different power radio frequency reading and writing modules can be selected according to different application scenarios.

[0037] 3. Information processor

[0038] The information processor 113 is used to store the chip manufacturer code and the brand identification customization code, and is used to compare with the identified chip manufacturer code and brand identification customization code, as Figure 3 、 Figure 4 shown.

[0039] Taking the commodity package 10 as an example, a commodity radio frequency tag 20 is provided on the commodity package 10, and a brand identification chip 21 of the radio frequency tag corresponding to the commodity is provided inside the commodity radio frequency tag 20. The brand identification chip 21 of the radio frequency tag includes a TID code area and an EPC code area. The TID code area stores the chip manufacturer code, the brand identification customization code, and the product serial number corresponding to the commodity; the EPC code area stores the enterprise code, the production date of the commodity, and the shelf life (or the expiration time of the shelf life) of the commodity.

[0040] The information processor can read the relevant information stored in the brand identification chip 21 of the radio frequency tag through the radio frequency reading and writing module, and separate the required chip manufacturer code, brand identification customization code, and product serial number corresponding to the commodity from the TID code area, and separate the production date of the commodity and the shelf life (or expiration date) of the commodity from the EPC code area.

[0041] After the information processor obtains the above information, it checks it with the stored chip manufacturer code and brand identification customization code. If the two codes are the same, the commodity is considered genuine and the corresponding indication is output; if any of the codes is different, the commodity is considered a counterfeit and the corresponding indication is output. Specifically, a green light 121 is provided on the brand identification and traceability voice card to indicate that the verification has passed; a red light 122 is provided on the brand identification and traceability voice card to indicate that the verification has not passed. A power indicator light 123 and a charging indicator light 124 are also provided on the brand identification and traceability voice card to indicate the working state of the brand identification and traceability voice card.

[0042] After the verification passes and the corresponding indication is output, the information processor also calls the product serial number corresponding to the commodity, the production date of the commodity, and the shelf life (or expiration date) of the commodity that are read and separated, and conducts relevant voice broadcasts. If the verification fails, the red light 122 lights up and emits a beeping alarm sound.

[0043] 4. Voice module

[0044] The information processing module is connected to the speaker and is used to control the speaker to emit sound.

[0045] The voice module stores advertising words corresponding to the brand merchant, which correspond to the chip manufacturer code and the brand identification customization code, and are played in the form of voice advertisements. The voice module is also used to play the advertising words or the serial number, production date, and shelf life of the identified commodity. The output end of the information processing module is used to activate different contents in the voice module.

[0046] In the present invention, the voice module is also provided with different language types to meet the voice broadcasts in different environments.

[0047] 5. Speaker

[0048] The speaker 114 is installed on the brand identification and traceability voice card and is used to voice broadcast brand advertisements, product serial numbers, commodity production dates and shelf lives, so that consumers can confirm without viewing the screen text.

[0049] 6. Communication module

[0050] The information processor is connected to other devices through a communication module for information interconnection. The communication module includes a Bluetooth module 116, a USB interface 125, a serial port 126, etc. Among them, the information processor is connected to intelligent terminals such as mobile phones and computers through the Bluetooth module for implementing deeper traceability with a larger amount of information; the information processor is connected to cash registers and inbound / outbound handover devices through the USB interface 125 for data management; the information processor is connected to a printer through the serial port 126 to provide information for brand identification traceability.

[0051] The working principle and characteristics of the brand identification traceability voice card in the present invention:

[0052] The chip in the commodity radio frequency tag constitutes the brand identification chip.

[0053] (1) The chip manufacturer code and the brand identification customization code in the TID code area of the brand identification chip are unique codes that cannot be rewritten and are the only codes in all radio frequency chips.

[0054] The brand identification customization code in the brand identification chip is divided into: ① government agency supervised item code, ② industry association supervised item code, ③ large enterprise brand commodity code, ④ local famous brand commodity code, ⑤ self-certified honest enterprise commodity code, ⑥ handicrafts, artworks, artisan commodity codes, etc.

[0055] (2) The serial number in the TID code area of the brand identification chip is the unique code in the brand identification chip group.

[0056] (3) The serial number of the brand identification chip is printed or engraved on the radio frequency tag of the brand commodity. Visually compare the chip serial number on the radio frequency tag with the serial number announced by voice. Those that do not match are not brand identification commodities.

[0057] (4) Contents such as "commodity production date, shelf life information" are written in the designated position of the EPC information area of the brand identification chip for voice announcement of commodity production date and shelf life information.

[0058] (5) The "chip manufacturer code and personalized customization code of the brand identification chip" are pre-stored in the brand identification traceability voice card, which can be used to check the identified code to ensure the accuracy of the information, so as to achieve the functions of verification and traceability.

[0059] (6) The information stored in the memory of the brand identification traceability voice card is verified and compared with the information of the radio frequency tag chip actually read. Those that are the same are brand identification commodities, and those that are different are non-brand identification commodities. Through comparison for verification, a real-time and accurate verification function is achieved.

[0060] (7) The information verification result is expressed in voice, providing a good user experience. In other scenarios, it can also be presented through text display, picture display, etc., reflecting the diversity of result display.

[0061] As Figures 3 to 6 shown, the present invention also provides a brand recognition and traceability method, which is applied to the above-mentioned brand recognition and traceability voice card, and specifically includes:

[0062] S1. The brand commodity approaches the brand recognition and traceability voice card, so that the radio frequency reading and writing module reads the commodity radio frequency tag. After the radio frequency reading and writing module reads the relevant information, it sends it to the information processor. The information processor separates the chip manufacturer code, brand identification customization code, and product serial number corresponding to the commodity required from the TID code area, and separates the production date and shelf life (or expiration date) of the commodity required from the EPC code area.

[0063] S2. The information processor identifies the brand identification chip of the radio frequency tag in the commodity radio frequency tag, and compares the read chip manufacturer code with the stored chip manufacturer code, and compares the read brand identification customization code with the stored brand identification customization code. In this process, the information processor first separates the chip manufacturer code and brand identification customization code in the TID code area of the brand identification chip in the commodity radio frequency tag, and then compares and verifies them with the stored chip manufacturer code and brand identification customization code.

[0064] If the two verifications are the same, the green light of the indicator light will be on and voice broadcast will be carried out. If any verification is different, the red light of the indicator light will be on and alarm prompt will be carried out. If the verification passes, during the voice broadcast:

[0065] (1) The information processor retrieves the advertising words stored in the voice module and plays them through the speaker. The information processor first separates the chip manufacturer code and brand identification customization code in the TID code area of the brand identification chip in the commodity radio frequency tag, and retrieves and plays the corresponding advertising words based on the chip manufacturer code and brand identification customization code.

[0066] (2) The information processor controls the speaker to carry out voice broadcast on the serial number of the read brand identification chip. The information processor first separates the brand identification serial number in the TID code area of the brand identification chip in the commodity radio frequency tag, and then retrieves and plays the last N digits (for example, the last 5 digits).

[0067] (3) The information processor controls the speaker to carry out voice broadcast on the production date and shelf life of the read commodity. The information processor first separates the production date and shelf life of the commodity in the EPC code area of the brand identification chip in the commodity radio frequency tag, and then plays them.

[0068] Application of the brand recognition and traceability voice card of the present invention:

[0069] The application of a brand recognition and traceability voice card includes a brand recognition and traceability device, in which the above-mentioned brand recognition and traceability voice card is installed. The brand recognition and traceability device includes product packaging, a device for distinguishing the authenticity of tobacco and alcohol in hotels or restaurants, a product selection screen, a scanner or cash register, a device for identifying the authenticity of special products, an in-and-out warehouse handover device, a brand recognition and traceability voice broadcast booth, and a brand recognition and traceability alarm device for flying lead and taped components.

[0070] The brand recognition and traceability voice card of the present invention can be matched and recognized with a radio frequency chip, and can implement brand recognition and traceability for products with brand identification chip radio frequency tags, small-packaged products (boxed), large-packaged products (corrugated cardboard boxes), etc.

[0071] 1. The brand recognition and traceability voice card is installed in the product packaging and travels with precious luxury goods.

[0072] A micro radio frequency antenna and a low-power radio frequency reading and writing module are selected to form a micro brand recognition and traceability voice card, which can be made approximately the size of a business card for easy placement in the product packaging.

[0073] Each precious watch, handbag, jewelry, famous wine, famous cigarette, precious medicine, nutritional product, and art craft has a radio frequency tag with its own brand identification chip. The holder of the precious luxury goods can always hold the brand recognition and traceability voice card close to the luxury goods and display the voice broadcast of the brand recognition and traceability voice card in front of everyone, display the brand advertisement of the precious luxury goods, and enhance the preservation value of the precious luxury goods. It effectively combats counterfeit luxury goods.

[0074] 2. The brand recognition and traceability voice card is applied to hotels and restaurants and travels with famous wine and famous cigarettes.

[0075] Hotels and restaurants provide consumers with devices for distinguishing the authenticity of brand-name wine and brand-name cigarettes. The brand recognition and traceability voice card is installed in the authenticity discrimination device and can be used to understand information such as the production date and shelf life (or expiration date, etc.).

[0076] For example, during a dinner, friends hear the brand advertisement voice of "Drinking Moutai together brings good luck" broadcast by the brand recognition and traceability voice card in the authenticity discrimination device. On the one hand, it allows consumers to happily enjoy Moutai wine. On the other hand, it enables everyone to receive good blessings and enhance friendship among friends. Thirdly, it can also reflect the integrity of the hotel and restaurant. Finally, it can drive counterfeit wine and fake cigarettes out of the market and promote the development of brand products.

[0077] 3. The brand recognition and traceability voice card is applied to the product selection screen and travels with brand products.

[0078] The brand identification and traceability voice card is embedded in the product selection screen. When consumers hold the selected product close to the product selection screen, the speaker on the product selection screen will broadcast the brand advertisement, product serial number, production date, shelf life and other information of the product through voice; at the same time, the product information and the information of the manufacturer will be scrolled on the product selection screen, enabling consumers to comprehensively understand the information of this product. In this way, it demonstrates the advertisement and strength of the brand owner, and also shows the sincere service and technological level of the shopping mall.

[0079] If the product selection screen makes a beeping sound, it means that this product is not a brand product, which is used to remind consumers to purchase with caution.

[0080] 4. The brand identification and traceability voice card is applied to the cash register, accompanying consumers in their daily shopping.

[0081] The brand identification and traceability voice card is embedded in the cash registers of shopping malls and supermarkets, or in the barcode scanners at the locations where the cash registers are located. When consumers approach the cash register to purchase products, the speaker on the cash register will broadcast the brand voice advertisement through voice, reporting to consumers that this is a brand product. At the same time, the brand logo or the text of the brand product will be printed on the cash receipt printed by the cash register, and information such as the production date, shelf life, and product serial number will also be printed.

[0082] The cash receipt is a legally responsible document delivered by the shopping mall to consumers. It confirms the brand product information to consumers in writing and becomes the basis for consumers to claim compensation for defending their own rights. It not only protects the rights and interests of consumers, but also demonstrates the integrity guarantee of the brand owner and the shopping mall, and severely combats counterfeits and shoddy products.

[0083] 5. The brand identification and traceability voice card is installed in the genuine and fake identification device for special products, accompanying special products.

[0084] The brand identification and traceability voice card is embedded in the genuine and fake identification device for special products and is used in specialty stores for cigarettes, wines, medicines, foods, watches, jewelry, handbags, tires, etc.

[0085] Before consumers confirm the payment for the product, they hold the product close to the genuine and fake identification device for special products. If it is a genuine brand product, they will hear the brand advertisement, product serial number, production date, shelf life (or expiration time) and other information broadcast by the genuine and fake identification device for special products. After confirming the authenticity of the product, they make the payment. And on the cash receipt printed by the cash register in the specialty store, information such as the brand product logo, product serial number, shelf life, and expiration time is printed. This ensures that consumers will not buy expired cigarettes, wines, medicines, foods, and tires, prevents them from buying counterfeit and shoddy products, protects the rights and interests of consumers, enhances the reputation of specialty stores, and is conducive to expanding the business scale.

[0086] 6. The brand identification and traceability voice card is installed in the in-and-out warehouse handover device to achieve brand identification and statistics for products entering and leaving the warehouse.

[0087] Adopt a high-power reading and writing module and a long-distance identification antenna. The brand identification and traceability voice card is connected to the warehousing information processing center to identify the large-packaging RF tag information of the goods entering or leaving the warehouse, confirm whether it is a brand product, and verify and compare it with the work order for entering and leaving the warehouse. When it is found that there are unplanned goods in the goods and the entering and leaving warehouse plan, an alarm is issued to prevent counterfeit and shoddy goods from entering and leaving the warehouse, and information such as the brand LOGO is printed on the entering and leaving warehouse report.

[0088] 7. The brand identification and traceability voice card is used for the "brand identification and traceability voice broadcast kiosk" shared in large commercial areas to form a public platform for identifying the authenticity of goods.

[0089] In the octagonal kiosk shared by 8 screens, enclose 8 shopping mall brand product selection screens to form a complete 8-sided screen, which becomes a shared brand identification and traceability voice broadcast kiosk for goods, and is installed in the public area of the commercial area to provide consumers with brand identification and traceability services for goods.

[0090] During use, when consumers bring the purchased goods close to the shopping mall brand product selection screen, they can hear the results of brand identification and traceability of this item: voice broadcast brand advertisements, serial numbers, production dates, shelf life (or expiration time), and videos of product information and manufacturer information are played on the display screen. The "brand identification and traceability voice broadcast kiosk" enables consumers to have a platform for identifying counterfeit and shoddy goods, protects the rights and interests of consumers, is conducive to combating counterfeit and shoddy goods, defending brands, and creating brands.

[0091] 8. The brand identification and traceability voice card is installed in the brand identification and traceability alarm device for components in the feeder taping of the chip mounter production line, and is in the same row as the components of the chip mounter.

[0092] Adopt a micro RF antenna to make the RF identification range of the brand identification and traceability voice card within 10 millimeters. Install it on the outer edge of each feeder taping feeder, and it can identify the brand identification chip information of the RF tag on the component taping reel. Then, the identified card transmits the information of the brand identification chip to the feeder information processing center. When a non-brand taping reel is identified, an alarm message is immediately issued to prevent non-brand components from entering the chip mounter, ensuring the quality of the encapsulated circuit board and combating the counterfeiting of electronic parts.

[0093] The brand identification and traceability alarm device also identifies the parameters of the components in the taping label chip and verifies and compares them with the component plan parameters in the feeder information processing center. When they are different, an audible and visual alarm is issued to prevent errors in component parameters and ensure the working quality of the chip mounter.

[0094] 9. Make a mobile phone with the function of brand identification and traceability.

[0095] Select a miniature antenna and a low-power RF reader / writer module, and embed them in a mobile phone. Utilize the information processor and voice module of the mobile phone to form a mobile phone with the function of brand identification and traceability.

[0096] Provide users with the function of brand identification and traceability of goods through the mobile phone, identify the information of the brand identification chip, and realize the judgment of the authenticity of the brand and the production date and shelf life (shelf life expiration time) of the goods, making it very convenient and fast to identify the authenticity of goods. With many users having the means of product identification and traceability, the living space of counterfeit and shoddy goods is greatly reduced, and the development space of brands is expanded, which is conducive to defending brands, creating brands, expanding the reputation of Made in China, and becoming a brand power.

[0097] 10. The brand identification and traceability voice card is installed in the expired food searcher and works with expired food.

[0098] Select a long-distance ultra-high-frequency RF antenna and a high-power RF reader / writer module. Its output is communicatively connected to the data processing center in places such as shopping malls and specialty stores. The data processing center sets the current time. The brand identification and traceability voice card is installed in the "expired food searcher" for searching expired food.

[0099] Hold the expired food searcher, read the information of the brand identification chip in the RF tags of foods in places such as shelves and food cabinets. When an RF tag with an expiration date exceeding the shelf life is identified, it will make a sound, and the code of the expired food will be displayed on the display screen of the data processing center, enabling mall staff to specifically take out the expired food from the shelves and cabinets, solving the difficulty of querying expired food in shopping malls, specialty stores, etc., ensuring that shopping malls, specialty stores, etc. do not sell expired food, protecting the reputation of mall food specialty stores, and at the same time protecting the rights and interests of consumers.

[0100] Functional features of the present invention:

[0101] (1) It has an anti-counterfeiting function: It can realize voice broadcast of the product serial number, which is the unique code of the brand product and has an anti-counterfeiting function.

[0102] (2) It realizes fast monitoring of product traceability: The voice broadcast content shows information such as the production date and shelf life of the product, and can realize fast and accurate product traceability function.

[0103] (3) Simple and fast: The present invention does not require software settings or networking, and can quickly obtain the brand identification and traceability results.

[0104] (4) Good user experience: Users can listen through voice broadcast without having to focus their eyes, and the experience effect is good. In other implementation modes, the viewing effect can also be achieved by adding a display screen.

[0105] (5) The brand identification has an advertising effect: The brand advertisement is broadcast by voice, and the eye-catching advertising words not only express the brand of the commodity, but also promote the culture and image of the brand, with a very strong advertising effect.

[0106] (6) The overall size of the present invention can be made very small, with low manufacturing cost and convenient for application and promotion.

[0107] (7) By selecting different antennas and radio frequency reading and writing devices for different application scenarios, the present invention can be installed in various radio frequency devices, and can be used for brand identification and traceability of commodity goods in personal, warehousing, logistics, shopping malls, and specialty stores, and can also be used for authenticity identification and traceability of documents, certificates, and credentials.

Claims

1. A brand identification and tracing voice card, characterized in that: include: RF antenna, RF reading and writing module, information processor, voice module, speaker, communication module, The information processor is used to store the chip manufacturer code and the brand identification customization code, and is used to compare with the identified chip manufacturer code and brand identification customization code; The voice module stores advertising words corresponding to the brand, which correspond to the chip manufacturer code and the brand identification customization code. The information processing module is connected to the speaker and is used to play advertising words or the serial number, production date and shelf life of the identified product; The information processor is connected with the intelligent terminal, the cash register, the in-and-out warehouse handover device, and the printer through the communication module.

2. The brand identification and tracing voice card according to claim 1, characterized in that: The radio frequency antenna includes a miniature ceramic antenna and a PCB board antenna.

3. The brand identification and tracing voice card according to claim 1, characterized in that: The communication module includes a Bluetooth module, and the information processor is connected to the smart terminal via the Bluetooth module.

4. The brand identification and tracing voice card according to claim 1, characterized in that: The communication module includes a USB interface, and the information processor is connected to the cash register and the in-and-out warehouse interface device via the USB interface.

5. The brand identification and tracing voice card according to claim 1, characterized in that: The communication module includes a serial port, and the information processor is connected to the printer via the serial port.

6. A brand identification and tracing method, characterized in that: The method is applied to the brand identification and traceability voice card according to any one of claims 1 to 5, and specifically comprises: S1. The branded product is brought close to the brand identification and traceability voice card, so that the radio frequency reading and writing module reads the radio frequency tag of the product; S2. The information processor identifies the brand identification chip of the RFID tag in the product RFID tag, and compares the read chip manufacturer code with the stored chip manufacturer code, and compares the read brand identification customization code with the stored brand identification customization code. If the two are verified to be the same, the indicator light turns green and a voice broadcast is made. If any of the verifications are different, the indicator light turns red and an alarm is given.

7. The brand identification and tracing method according to claim 6, characterized in that: The information processor first separates the chip manufacturer code and brand identification customization code from the brand identification chip TID code area in the product radio frequency tag, and then compares and verifies it with the stored chip manufacturer code and brand identification customization code.

8. The brand identification and tracing method according to claim 6, characterized in that: During the voice broadcast: A1. The information processor retrieves the advertising words stored in the voice module and plays them through the speaker; A2. The information processor controls the speaker to voice broadcast the serial number of the brand identification chip that has been read; A3. The information processor controls the loudspeaker to broadcast the production date and shelf life of the product.

9. An application of a brand identification and tracing voice card, characterized in that: It comprises a brand identification and tracing device, in which the brand identification and tracing voice card according to any one of claims 1 to 5 is arranged.

10. The application of the brand identification and tracing voice card according to claim 9 is characterized in that: The brand identification and tracing device includes product packaging, a tobacco and alcohol authenticity identification device in a hotel or restaurant, a product selection screen, a barcode scanner or cash register, a monopoly product authenticity identifier, an in-and-out warehouse handover device, a brand identification and tracing voice broadcast kiosk, and a feeder-taping component brand identification and tracing alarm device.

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