Data analysis method and device, medium, electronic equipment and program product

Abstract

A data analysis method and apparatus, a medium, an electronic device and a program product, the method comprising: displaying a data analysis page, the data analysis page being at least used for a user to query an interaction behavior in a target object and displaying information related to the interaction behavior; and in response to a query operation on a target interaction behavior in the target object in the data analysis page, displaying an interface graph corresponding to the target interaction behavior according to a time sequence, the interface graph being used for analyzing the target interaction behavior. Therefore, the operation path and the behavior track in the target object can be intuitively presented through the interface diagram and the display sequence of the interface diagram, so that the analysis efficiency and accuracy of the interaction behavior are improved. Besides, the interface graph can reflect the process of the interaction behavior more intuitively, so that when the interaction behavior is abnormal, the problem can be quickly positioned based on the interface graph, subjective guessing is reduced, and the analysis efficiency and accuracy of the interaction behavior are further improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to a data analysis method, device, medium, electronic device and program product. Background Art

[0002] With the development of computer technology, applications provide more and more functions for interacting with users. For example, in short video applications, users can like and / or comment on the displayed content in the short video application. At the same time, in order to improve the user's interactive experience, the user's interactive behavior in the application can be obtained and analyzed with the user's authorization, so as to optimize the interactive functions in the application.

[0003] However, in the related art, when analyzing interactive behaviors, there are problems such as low analysis efficiency and unsatisfactory analysis results. Summary of the invention

[0004] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a data analysis method, the data analysis method comprising: Displaying a data analysis page, wherein the data analysis page is at least used for allowing a user to query an interactive behavior in a target object and displaying information related to the interactive behavior; In response to a query operation on a target interactive behavior in the target object in the data analysis page, an interface diagram corresponding to the target interactive behavior is displayed in chronological order, and the interface diagram is used to analyze the target interactive behavior.

[0006] In a second aspect, the present disclosure provides a data analysis device, the data analysis device comprising: A first display module, used to display a data analysis page, wherein the data analysis page is used at least for a user to query an interactive behavior in a target object and to display information related to the interactive behavior; The second display module is used to respond to the query operation of the target interaction behavior in the target object in the data analysis page, and display the interface diagram corresponding to the target interaction behavior in chronological order, and the interface diagram is used to analyze the target interaction behavior.

[0007] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when the computer program is executed by a processing device.

[0008] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method in the first aspect.

[0009] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0010] Through the above technical solution, the interactive behavior in the target object can be queried on the data analysis page, and the interface diagram corresponding to the target interactive behavior in the target object can be displayed in chronological order. Therefore, the operation path and behavior trajectory in the target object can be intuitively presented through the interface diagram and the display order of the interface diagram, thereby improving the analysis efficiency and accuracy of the interactive behavior. In addition, since the interface diagram can more intuitively reflect the process of the interactive behavior, when there is an abnormality in the interactive behavior, the problem can be quickly located based on the interface diagram, reducing subjective speculation and further improving the analysis efficiency and accuracy of the interactive behavior.

[0011] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 It is a schematic diagram of interactive behavior analysis in related technologies; Figure 2 is a flow chart of a data analysis method according to an exemplary embodiment of the present disclosure; Figure 3 is a schematic diagram showing an interface diagram corresponding to a target interactive behavior according to an exemplary embodiment of the present disclosure; Figure 4 is a schematic diagram showing detailed information display according to an exemplary embodiment of the present disclosure; Figure 5 is a schematic diagram showing a display of target content and attribute information according to an exemplary embodiment of the present disclosure; Figure 6 is a schematic diagram showing a display of detail information, target content and attribute information according to an exemplary embodiment of the present disclosure; Figure 7 is a schematic diagram showing a hidden detail panel according to an exemplary embodiment of the present disclosure; Figure 8 is a schematic diagram showing an interface diagram corresponding to a target interactive behavior according to an exemplary embodiment of the present disclosure; Fig. 9 is a structural block diagram of a data analysis device according to an exemplary embodiment of the present disclosure; Fig.10 It is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0013] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0014] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0015] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0016] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0017] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0018] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0019] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0024] As mentioned in the background art, in the related art, when analyzing interactive behaviors, there are problems such as low analysis efficiency and unsatisfactory analysis results.

[0025] For example, in a short video application, with the user's authorization, the user's interaction events in the short video application can be collected by embedding. Afterwards, the user's interaction behavior in the short video application can be analyzed based on the collected interaction events, so as to optimize the interaction functions in the short video application. However, in the related art, the collected interaction events are generally recorded in the form of text, for example, xx page was entered at xx time, xx event was triggered at xx time, etc. Figure 1Therefore, when performing interactive behavior analysis based on the collected interactive events, it is necessary to find the corresponding display interface based on the recorded information, and finally restore the user's interactive behavior in the short video application based on each display interface to perform interactive behavior analysis.

[0026] This analysis method requires manual search for the corresponding page based on the event name for restoration, which increases the complexity of the analysis of the interactive behavior and results in low analysis efficiency. In addition, when there are abnormalities in the interactive behavior, when performing restoration analysis based on this method, there are cases where users encounter problems during use, but there are no problems when reproducing, resulting in a lot of guesswork during the analysis process. For example, a user stayed on a page for 3 minutes, but because the reason for the stay could not be determined, it could only be guessed whether it was due to page freeze or other problems, resulting in problems such as poor analysis results.

[0027] In view of this, the present disclosure provides a data analysis method, device, medium, electronic device and program product to solve the above technical problems.

[0028] The embodiments of the present disclosure are further explained below with reference to the accompanying drawings.

[0029] Figure 2 is a flowchart of a method according to an exemplary embodiment of the present disclosure, referring to Figure 2 , the method may include the following steps: S201: Displaying a data analysis page, where the data analysis page is at least used for allowing a user to query interactive behaviors in a target object and displaying information related to the interactive behaviors.

[0030] In this embodiment, the target object can be an application, such as a short video application, a social application, or a video production application, etc., or it can be an online platform, such as an e-commerce platform or a content delivery platform, etc. Of course, it can also be others, and the present disclosed embodiment does not impose any restrictions on this.

[0031] In this embodiment, the information related to the interactive behavior may be the interactive time, the interactive type, or the object information that triggers the interactive behavior, such as the city information of the interactive object.

[0032] In this embodiment, the interactive behaviors queried by the data analysis page, and the information displayed related to the interactive behaviors, are limited to the interactive behaviors that have been authorized by the user of the target object.

[0033] In this embodiment, the queried interactive behavior may be a historical interactive behavior in the target object, or may be a real-time interactive behavior in the target object, and the embodiment of the present disclosure does not impose any limitation on this.

[0034] S202: In response to a query operation on a target interactive behavior in a target object in a data analysis page, an interface diagram corresponding to the target interactive behavior is displayed in chronological order, and the interface diagram is used to analyze the target interactive behavior.

[0035] In this embodiment, the interface diagram can be generated by collecting the behavior data of the user through the tracking points in the target object after obtaining the user authorization of the target object, or it can be generated by other means. The present disclosed embodiment does not impose any restrictions on this.

[0036] In this embodiment, the target interaction behavior can be used to characterize the interaction behavior triggered in the target object by the target usage object of the target object, and can also be used to characterize the interaction behavior of preset types in the target object, such as likes, comments, or forwarding, etc. It can also be used to characterize the interaction behavior triggered in the target page of the target object, such as the interaction behavior triggered in the landing page or the interaction behavior triggered in the recommendation page, etc. Of course, it can also be other, and the present disclosed embodiment does not impose any limitations on this.

[0037] For example, after opening the data analysis platform, the data analysis platform homepage can be displayed, and an analysis module for analyzing interactive behaviors in short video applications can be displayed on the data analysis platform homepage. When the analysis module is triggered by an operation such as clicking, the data analysis page can be displayed, and a page flow control and an event flow control can be displayed on the data analysis page. The page flow control can be used to perform interactive behavior analysis in the manner provided in this embodiment, and the event flow control can be used to perform interactive behavior analysis in the manner provided in this embodiment. Figure 1 The interactive behavior analysis is performed in the manner shown. When the page flow control is triggered by an operation such as clicking, a data analysis page as shown in Figure 3 can be displayed, and a query control for querying interactive behaviors in the short video application can be displayed on the data analysis page. After the target identifier of the target user is entered in the input box in the query control, the query control in the query control can be triggered to query, and the target interactive behavior of the target user within a preset time period can be obtained, and the interface diagram corresponding to the target interactive behavior can be displayed in chronological order.

[0038] Through the above technical solution, the interactive behavior in the target object can be queried on the data analysis page, and the interface diagram corresponding to the target interactive behavior in the target object can be displayed in chronological order. Therefore, the operation path and behavior trajectory in the target object can be intuitively presented through the interface diagram and the display order of the interface diagram, thereby improving the analysis efficiency and accuracy of the interactive behavior. In addition, since the interface diagram can more intuitively reflect the process of the interactive behavior, when there is an abnormality in the interactive behavior, the problem can be quickly located based on the interface diagram, reducing subjective speculation and further improving the analysis efficiency and accuracy of the interactive behavior.

[0039] To facilitate understanding of the data analysis method provided by the present disclosure, possible implementation methods in the present disclosure are described below.

[0040] Among possible methods, the interface diagram corresponding to the target interactive behavior is displayed in chronological order, which may include: Displaying the interface thumbnails corresponding to the target interactive behavior in the first display area of ​​the data analysis page in chronological order; Accordingly, the data analysis method may further include: In response to a triggering operation on a target thumbnail in the interface thumbnail, the target thumbnail is displayed in an enlarged manner in the second display area of ​​the data analysis page, or the target thumbnail and a preset number of interface thumbnails located in front of and / or behind the target thumbnail in the first display area are displayed in an enlarged manner.

[0041] In this embodiment, the display positions of the first display area and the second display area in the data analysis page can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. Figure 3 As shown, the bottom display area of ​​the data analysis page can be used as the first display area, and the middle display area of ​​the data analysis page can be used as the second display area. Thus, the interface thumbnails corresponding to the target interactive behavior can be displayed in the bottom display area of ​​the data analysis page in chronological order. Figure 2 When the data analysis page is displayed, the interface thumbnail in the first display area can be enlarged in the middle display area. Figure 1 , Interface thumbnail Figure 2 And interface thumbnails Figure 3 .

[0042] In this embodiment, the preset number of interface thumbnails can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. For example, the preset number can be three, so that four interface thumbnails can be enlarged and displayed in the second display area, that is, the target thumbnail, an interface thumbnail located in front of the target thumbnail in the first display area, and two interface thumbnails located behind the target thumbnail are enlarged and displayed, or the target thumbnail, two interface thumbnails located in front of the target thumbnail in the first display area, and an interface thumbnail located behind the target thumbnail are enlarged and displayed. In this way, the cause and effect of the interactive behavior associated with the target thumbnail can be better understood, and the accuracy of the interactive behavior analysis can be further improved. In a possible way, in order to facilitate users to quickly understand the interactive behavior associated with the interface image, for the interface image displayed in the second display area, the interactive behavior information associated with the interface image can also be displayed at a preset position around the interface image. For example, the interactive behavior name and interactive time of the interactive behavior associated with the interface image can be displayed below the interface image.

[0043] Through the above method, the interface thumbnails corresponding to the target interactive behavior can be displayed in the first display area in chronological order, which can facilitate the user to have an overview of all the interface thumbnails corresponding to the target interactive behavior, so that the interactive behavior triggered in the target object can be quickly and intuitively restored, thereby improving the analysis efficiency and analysis effect of the interactive behavior. In addition, since a preset number of thumbnails can be enlarged and displayed when a thumbnail is triggered, the interface image can be viewed more clearly, improving the user experience and analysis effect.

[0044] In a possible manner, the data analysis method may also include: In response to a triggering operation on a target interface image in the second display area, detailed information of the target interface image is displayed in a third display area of ​​the data analysis page, the detailed information including code information of an interactive behavior associated with the target interface image.

[0045] In this embodiment, the code information of the interactive behavior associated with the target interface diagram can be used to represent the specific interaction process recorded in code form when the interactive behavior is triggered in the target interface diagram. For example, the code information can be a JSON format code related to the interactive behavior.

[0046] It should be understood that the detailed information in this embodiment is only for illustrative purposes and does not constitute a limitation on the solution. In a possible manner, in order to further improve the analysis effect of the interactive behavior, the detailed information may also include attribute information of the interactive behavior associated with the target interface diagram, such as the interaction name, interaction type, and interaction duration.

[0047] In this embodiment, the third display area can be the same as the second display area, or different from the second display area, and the disclosed embodiment does not impose any restrictions on this. In a possible manner, in order to facilitate the user to view the target interface image and the detailed information of the target interface image at the same time, the third display area is different from the second display area, so that the user can analyze the interactive behavior associated with the target interface image in combination with the detailed information of the target interface image, further improving the analysis efficiency and analysis effect.

[0048] For example, referring to the above example, when the interface in the second display area is triggered by a click or other operation Figure 2 When the interface is displayed in the third display area of ​​the data analysis page Figure 2 Details such as Figure 4 shown.

[0049] Through the above method, the code information of the interactive behavior associated with the target interface diagram can be displayed on the data analysis page, so that the user can intuitively view and understand the specific logic of triggering the interactive behavior, thereby being able to perform interactive behavior analysis more efficiently and further improve the analysis effect and efficiency.

[0050] In a possible manner, the interface diagram has a function for allowing a user to interact with the content in the interface diagram. Accordingly, the data analysis method may further include: In response to a triggering operation on the target content in the target interface image in the second display area, the target content and / or attribute information of the target content is displayed to simulate the interactive behavior in the target interface image.

[0051] In this embodiment, the content in the interface diagram can be determined according to the actual situation, and the embodiment of the present disclosure does not impose any restrictions on this. For example, when the target object is a short video application, the content in the interface diagram can include multiple short videos, so that different short videos can be browsed by sliding the page diagram, or the target short video can be played when the target short video is triggered by an operation such as clicking. That is to say, in this case, the interface diagram can be equivalent to a container for carrying and displaying multiple short video contents, and can also provide interactive functions for users to simulate interactive behaviors in the interface diagram.

[0052] In this embodiment, the attribute information of the target content can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. For example, when the target content is a short video, the attribute information may include video length, video publisher, video publishing time, and video type.

[0053] For example, continue to refer to the above example, when the interface is triggered by double-clicking or other operations Figure 1 When the video 1 in the video is played, the video 1 can be played and the attribute information of the video 1 can be displayed at the preset position around the video 1, such as Figure 5 shown.

[0054] Through the above method, after the target content in the target interface diagram is triggered, the target content and / or the attribute information of the target content can be displayed on the data analysis page, so that the target content and / or the attribute information of the target content can be quickly viewed without switching pages. Compared with the related art, after obtaining the target content identifier, the corresponding target content and / or the attribute information of the target content is searched in the database based on the target content identifier. The method in this embodiment can simplify the user's operation, which can improve the user experience on the one hand and improve the analysis efficiency on the other.

[0055] In a possible manner, the interface diagram has a function for a user to interact with the content in the interface diagram, and the data analysis method may further include: In response to a trigger operation on a target interface image in the second display area, detailed information of the target interface image is displayed in the third display area of ​​the data analysis page, and the detailed information includes code information of interactive behaviors associated with the target interface image; in response to a trigger operation on target content in the target interface image, the detailed information displayed in the third display area is updated to display the target content and / or attribute information of the target content.

[0056] For example, Figure 6 As shown, when the interface in the second display area is triggered by a click or other operation Figure 1 When the interface is displayed in the third display area of ​​the data analysis page Figure 1 After that, if you trigger the interface by clicking or other operations, Figure 1 When the video 1 is displayed, the detailed information displayed in the third display area can be updated to display the video 1 and the attribute information of the video 1.

[0057] In a possible manner, in order to facilitate the user to quickly switch the display content in the third display area, after the target content and / or the attribute information of the target content is displayed in the third display area, a fallback control for falling back to display the detailed information can also be displayed on the data analysis page. Therefore, when the fallback control is triggered by an operation such as clicking, the display content in the third display area can be rolled back to display the detailed information. Compared with the method of closing the display content in the third display area and re-triggering the interface diagram in the second display area to display the detailed information, this method can reduce the complexity of user operations and improve the user experience.

[0058] The display position and display mode of the back-up control in the data analysis page can be determined according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this. In a possible manner, in order to facilitate the user to quickly back-up the display of detailed information, the back-up control can be displayed in the third display area, such as Figure 6 As shown, after the user browses the target content and / or the attribute information of the target content in the third display area, the user can quickly trigger the back control without shifting his / her sight focus, thereby quickly backing up the display details, thereby improving the user experience.

[0059] In a possible manner, displaying detailed information of the target interface diagram in the third display area of ​​the data analysis page may include: Displaying detailed information of the target interface diagram in the form of a details panel in the third display area of ​​the data analysis page; Accordingly, the data analysis method may further include: A target control for hiding or showing a detail panel is displayed in a data analysis page; in response to a trigger operation on the target control, the detail panel is hidden, and after hiding the detail panel, in response to a trigger operation on the target control, the detail panel is displayed in the data analysis page.

[0060] In this embodiment, the display position and display mode of the target control in the data analysis page can be determined according to actual conditions, and the disclosed embodiment does not impose any restrictions on this. In a possible manner, in order to facilitate users to quickly hide the details panel or view the displayed content in the details panel, the target control can be displayed at the edge of the details panel, so that when the user browses the displayed content in the details panel, the target control can be quickly found, thereby quickly hiding the details panel, or, after triggering the target control, the displayed content in the details panel can be quickly viewed without shifting the line of sight, thereby improving the user experience.

[0061] In this embodiment, the triggering operation on the target control may be a click operation, a drag operation, or a hover operation on the target control, etc., which is determined according to actual conditions, and the embodiment of the present disclosure does not impose any limitation on this.

[0062] For example, Figure 7 As shown, when the interface in the second display area is triggered by a click or other operation Figure 2 When the interface is displayed in the third display area of ​​the data analysis page as a details panel Figure 2 The target control can be displayed at the edge of the details panel. When the user triggers the target control by clicking or other operations, the details panel can be hidden, and the target control can be displayed at the edge of the third display area. After that, if the user triggers the target control by clicking or other operations, the details panel can be displayed in the third display area.

[0063] Through the above method, a target control for hiding or displaying the details panel can be displayed in the data analysis page, so that the details panel can be flexibly hidden or displayed according to user needs, thereby meeting the needs of different users and improving the user experience. For example, by triggering the target control to hide the details panel, the interference of the details panel on the user can be reduced when the user focuses on the interface diagram, allowing the user to view the interface diagram more attentively. When the user needs to deeply analyze the interactive behavior associated with a specific interface diagram, the details panel can be displayed by triggering the target control, so that the user can analyze the interactive behavior associated with the specific interface diagram in combination with the specific interface diagram and the details information of the specific interface diagram, thereby improving the analysis efficiency and accuracy.

[0064] Among possible ways, the interface diagram corresponding to the target interactive behavior may include: When the target interactive behavior includes an abnormal interactive behavior, the interface diagram corresponding to the abnormal interactive behavior is marked and displayed in all interface diagrams corresponding to the target interactive behavior.

[0065] In this embodiment, the interface image corresponding to the abnormal interactive behavior can be marked and displayed in the first display area as a thumbnail of the interface corresponding to the abnormal interactive behavior; or when the interface image corresponding to the abnormal interactive behavior is displayed in the second display area, the interface image corresponding to the abnormal interactive behavior is marked and displayed in the second display area; or when the interface thumbnail of the abnormal interactive behavior is marked and displayed in the first display area and the interface image corresponding to the abnormal interactive behavior is displayed in the second display area, the interface image corresponding to the abnormal interactive behavior is marked and displayed in the second display area; of course, it can also be other forms, and the present disclosed embodiments do not impose any limitations on this.

[0066] In this embodiment, marking and displaying the interface image corresponding to the abnormal interactive behavior can be: adding a flashing border or a frame line of a preset color to the periphery of the interface image corresponding to the abnormal interactive behavior, or adding a text description representing the abnormality at a preset position around the interface image corresponding to the abnormal interactive behavior. For example, a text description describing the abnormal behavior, such as "staying too long" or "page freeze", etc., can be displayed below the interface image corresponding to the abnormal interactive behavior. Of course, the interface image corresponding to the abnormal interactive behavior can also be marked and displayed in other ways, and the present disclosed embodiment does not impose any restrictions on this.

[0067] Through the above method, the interface diagram corresponding to the abnormal interactive behavior can be marked and displayed, so that the interface diagram corresponding to the abnormal interactive behavior can be quickly located according to the marked display, thereby avoiding users from checking one by one in a large number of interface diagrams, further improving analysis efficiency.

[0068] In a possible manner, the data analysis method may also include: A play control for automatically playing the interface images in chronological order is displayed on the data analysis page; in response to a triggering operation on the play control, all the interface images are automatically played in chronological order.

[0069] In this embodiment, the triggering operation of the playback control may be a click operation, a long press operation, or a hover operation on the playback control, etc., which is determined according to actual conditions, and the embodiment of the present disclosure does not impose any limitation on this.

[0070] For example, Figure 3 As shown, the playback control "Play" can be displayed in the first display area, whereby when the user triggers the playback control "Play" by clicking, all interface images can be automatically played in the second display area in chronological order.

[0071] Through the above method, the playback control can be displayed in the data analysis page, and after the playback control is triggered, all interface images can be automatically played in chronological order, thereby avoiding the user from manually switching all interface images. On the one hand, it can simplify the user's operation of viewing the interface images, and on the other hand, it can also reduce the omissions that may be caused by manually viewing the interface images, thereby improving the accuracy and completeness of the analysis results. In addition, by automatically playing all interface images in chronological order, the user's interactive behavior in the target object can be intuitively and completely reproduced, further improving the analysis efficiency and effect of the interactive behavior.

[0072] In a possible manner, in response to a query operation on a target interactive behavior in a target object in a data analysis page, displaying an interface diagram corresponding to the target interactive behavior in chronological order may include: In response to a query operation on a target interactive behavior in a target object in a data analysis page, multiple session information corresponding to the target interactive behavior is displayed, wherein each session information includes a session start time and a session end time; in response to a selection operation on target session information in the multiple session information, an interface diagram between the session start time and the session end time corresponding to the target session information is displayed in chronological order.

[0073] It should be understood that each session information corresponds to a session, and the number of sessions can be determined according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this. For example, the target interactive behavior in the target object can be divided based on a preset time interval to obtain multiple sessions. For example, if the target user of the short video application used the short video application for 30 minutes on January 20, 6 sessions can be obtained with 5 minutes as a time interval, and each session includes an interface diagram between the start time of the session and the end time of the session.

[0074] For example, when the target identifier of the target user is input in the input box of the query control, and the query control in the query control is triggered to query, multiple session information for the target user can be displayed on the data analysis page. When the session information 1 is triggered by a click or other operation, the interface diagram between the session start time and the session end time corresponding to the target session information can be displayed in chronological order, such as Figure 8 shown.

[0075] Through the above method, multiple interface graphs corresponding to the target interactive behavior can be divided into different sessions, so that each session includes limited interface graphs. On the one hand, it can reduce the amount of interface graph loading at a time and reduce resource consumption. On the other hand, it can reduce the amount of interface graph analysis for users at a time and further improve the user experience.

[0076] Based on the same concept, the present disclosure also provides a data analysis device, such as Fig. 9 As shown, the data analysis device 900 may include: A first display module 901 is used to display a data analysis page, where the data analysis page is at least used for a user to query an interactive behavior in a target object and to display information related to the interactive behavior; The second display module 902 is used to respond to the query operation of the target interactive behavior in the target object in the data analysis page, and display the interface diagram corresponding to the target interactive behavior in chronological order, and the interface diagram is used to analyze the target interactive behavior.

[0077] Through the above-mentioned data analysis device 900, the interactive behavior in the target object can be queried on the data analysis page, and the interface diagram corresponding to the target interactive behavior in the target object can be displayed in chronological order. Thus, the operation path and behavior trajectory in the target object can be intuitively presented through the interface diagram and the display order of the interface diagram, thereby improving the analysis efficiency and accuracy of the interactive behavior. In addition, since the interface diagram can more intuitively reflect the process of the interactive behavior, when there is an abnormality in the interactive behavior, the problem can be quickly located based on the interface diagram, reducing subjective speculation, and further improving the analysis efficiency and accuracy of the interactive behavior.

[0078] In a possible manner, the second display module 902 is used to display the interface thumbnails corresponding to the target interactive behavior in the first display area of ​​the data analysis page in chronological order; accordingly, the data analysis device 900 may also include: The third display module is used to enlarge and display the target thumbnail in the second display area of ​​the data analysis page in response to a trigger operation on the target thumbnail in the interface thumbnail, or to enlarge and display the target thumbnail and a preset number of interface thumbnails located in front of and / or behind the target thumbnail in the first display area.

[0079] In a possible manner, the data analysis device 900 may further include: The fourth display module is used to display detailed information of the target interface image in the third display area of ​​the data analysis page in response to a trigger operation on the target interface image in the second display area, wherein the detailed information includes code information of the interactive behavior associated with the target interface image.

[0080] In a possible manner, the interface diagram has a function for allowing a user to interact with the content in the interface diagram. Accordingly, the data analysis device 900 may further include: The fifth display module is used to display the target content and / or attribute information of the target content in response to a triggering operation on the target content in the target interface diagram in the second display area to simulate the interactive behavior in the target interface diagram.

[0081] In a possible manner, the interface diagram has a function for allowing a user to interact with the content in the interface diagram. Accordingly, the data analysis device 900 may further include: a sixth display module, configured to display detailed information of the target interface image in the third display area of ​​the data analysis page in response to a trigger operation on the target interface image in the second display area, wherein the detailed information includes code information of the interactive behavior associated with the target interface image; The seventh display module is used to update the detailed information displayed in the third display area to display the target content and / or attribute information of the target content in response to the triggering operation on the target content in the target interface diagram.

[0082] In a possible manner, the fourth display module or the sixth display module may include: A first display unit, used to display detailed information of the target interface image in the form of a detail panel in the third display area of ​​the data analysis page; Accordingly, the data analysis device 900 may further include: An eighth display module, used to display a target control for hiding or showing a detail panel in the data analysis page; The ninth display module is used to hide the detail panel in response to the trigger operation on the target control, and after hiding the detail panel, display the detail panel in the data analysis page in response to the trigger operation on the target control.

[0083] In a possible manner, the second display module 902 is used to mark and display the interface image corresponding to the abnormal interaction behavior in all interface images corresponding to the target interaction behavior when the target interaction behavior includes the abnormal interaction behavior.

[0084] In a possible manner, the data analysis device 900 may further include: A tenth display module, used to display a playback control for automatically playing the interface image in chronological order on the data analysis page; The playback module is used to automatically play all interface images in chronological order in response to a trigger operation on the playback control.

[0085] In a possible manner, the second display module 902 may include: A second display unit, configured to display a plurality of session information corresponding to the target interactive behavior in response to a query operation on the target interactive behavior in the target object in the data analysis page, wherein each session information includes a session start time and a session end time; The third display unit is used to display the interface diagram between the session start time and the session end time corresponding to the target session information in chronological order in response to the selection operation of the target session information among the multiple session information.

[0086] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored, and when the program is executed by a processing device, the steps of any of the above-mentioned data analysis methods are implemented.

[0087] Based on the same concept, the present disclosure also provides an electronic device, which may include: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of any of the above data analysis methods.

[0088] Based on the same concept, an embodiment of the present disclosure also provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned data analysis methods when executed by a processor.

[0089] Reference below Fig.10 , which shows a schematic diagram of the structure of an electronic device 1000 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.10 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0090] like Fig.10 As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 to a random access memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0091] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.10 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0092] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 1009, or installed from a storage device 1008, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0093] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0094] In some embodiments, any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol) can be used for communication, and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0095] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0096] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays a data analysis page, which is at least used for users to query interactive behaviors in target objects and display information related to interactive behaviors; in response to a query operation on a target interactive behavior in a target object in the data analysis page, displays an interface diagram corresponding to the target interactive behavior in chronological order, and the interface diagram is used to analyze the target interactive behavior.

[0097] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0098] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0099] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0100] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0101] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0102] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0103] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0104] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A data analysis method, characterized in that: The data analysis method comprises: Displaying a data analysis page, wherein the data analysis page is at least used for allowing a user to query an interactive behavior in a target object and displaying information related to the interactive behavior; In response to a query operation on a target interactive behavior in the target object in the data analysis page, an interface diagram corresponding to the target interactive behavior is displayed in chronological order, and the interface diagram is used to analyze the target interactive behavior.

2. The data analysis method according to claim 1, characterized in that: The displaying, in chronological order, of an interface diagram corresponding to the target interactive behavior includes: Displaying, in chronological order, an interface thumbnail corresponding to the target interactive behavior in a first display area of ​​the data analysis page; The data analysis method further comprises: In response to a triggering operation on a target thumbnail in the interface thumbnail, the target thumbnail is displayed in an enlarged manner in the second display area of ​​the data analysis page, or the target thumbnail and a preset number of interface thumbnails located in front of and / or behind the target thumbnail in the first display area are displayed in an enlarged manner.

3. The data analysis method according to claim 2, characterized in that: The data analysis method further comprises: In response to a triggering operation on a target interface image in the second display area, detailed information of the target interface image is displayed in a third display area of ​​the data analysis page, the detailed information including code information of an interactive behavior associated with the target interface image.

4. The data analysis method according to claim 2, characterized in that: The interface diagram has a function of allowing the user to interact with the content in the interface diagram, and the data analysis method further includes: In response to a triggering operation on the target content in the target interface diagram in the second display area, the target content and / or attribute information of the target content is displayed to simulate an interactive behavior in the target interface diagram.

5. The data analysis method according to claim 2, characterized in that: The interface diagram has a function of allowing the user to interact with the content in the interface diagram, and the data analysis method further includes: In response to a triggering operation on a target interface image in the second display area, displaying detailed information of the target interface image in a third display area of ​​the data analysis page, the detailed information including code information of an interactive behavior associated with the target interface image; In response to a triggering operation on the target content in the target interface image, the detailed information displayed in the third display area is updated to display the target content and / or attribute information of the target content.

6. The data analysis method according to claim 3 or 5, characterized in that: The displaying of detailed information of the target interface image in the third display area of ​​the data analysis page includes: Displaying detailed information of the target interface image in the form of a details panel in the third display area of ​​the data analysis page; The data analysis method further comprises: Displaying a target control for hiding or displaying the details panel in the data analysis page; In response to a triggering operation on the target control, the details panel is hidden, and after hiding the details panel, in response to a triggering operation on the target control, the details panel is displayed in the data analysis page.

7. The data analysis method according to any one of claims 1 to 5, characterized in that: The interface diagram corresponding to the target interactive behavior is displayed, including: When the target interactive behavior includes an abnormal interactive behavior, the interface image corresponding to the abnormal interactive behavior is marked and displayed in all interface images corresponding to the target interactive behavior.

8. The data analysis method according to any one of claims 1 to 5, characterized in that: The data analysis method further comprises: Displaying a play control for automatically playing the interface diagram in chronological order on the data analysis page; In response to the triggering operation of the play control, all the interface images are automatically played in chronological order.

9. The data analysis method according to any one of claims 1 to 5, characterized in that: In response to the query operation on the target interactive behavior in the target object in the data analysis page, displaying the interface diagram corresponding to the target interactive behavior in chronological order includes: In response to a query operation on a target interactive behavior in the target object in the data analysis page, a plurality of session information corresponding to the target interactive behavior is displayed, wherein each of the session information includes a session start time and a session end time; In response to a selection operation of target session information among the plurality of session information, an interface diagram between a session start time and a session end time corresponding to the target session information is displayed in chronological order.

10. A data analysis device, characterized in that: The data analysis device comprises: A first display module, used to display a data analysis page, wherein the data analysis page is used at least for a user to query an interactive behavior in a target object and to display information related to the interactive behavior; The second display module is used to respond to the query operation of the target interaction behavior in the target object in the data analysis page, and display the interface diagram corresponding to the target interaction behavior in chronological order, and the interface diagram is used to analyze the target interaction behavior.

11. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 9 are implemented.

12. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 9 are implemented.

Images