Information display method and device, equipment and storage medium

By displaying the gift controls on the virtual item order generation interface of the e-commerce platform, the problem of users needing to perform acquisition and gift operations separately is solved, and the effect of simplifying the operation path and improving human-computer interaction efficiency is achieved.

CN120198192AActive Publication Date: 2025-06-24BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202510259608.4
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-03-05
Publication Date
2025-06-24
Estimated Expiration
2045-03-05

AI Technical Summary

Technical Problem

On e-commerce platforms, users need to perform acquisition and gift operations separately. When you want to buy an item yourself and give it to friends, the operation path is cumbersome, resulting in inefficient human-computer interaction.

Method used

Provides an information display method, by displaying gift controls on the order generation interface of virtual items, so that users can give the item to friends while obtaining the virtual items, simplifying the operation path.

Benefits of technology

It simplifies the operation path for users to buy by themselves and also want to give to friends, and improves human-computer interaction efficiency. Users can complete acquisition and gift operations in one interface.

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Abstract

The invention provides an information display method and device, equipment and a storage medium, and belongs to the technical field of computers. The method comprises: in response to an acquisition operation of a first object for a virtual article, displaying an order generation interface, and displaying a presentation control of the virtual article on the order generation interface, the presentation control being used for presenting the virtual article to a second object associated with the first object; in response to a trigger operation of the first object for the presentation control, displaying a virtual item to be acquired by the first object and a virtual item to be presented to the second object by the first object on an order generation interface; and in response to a submission operation of the first object on the order generation interface, displaying an order interface which displays a virtual order of the virtual article. According to the technical scheme, the operation path that the user wants to give friends while wanting to purchase an article is simplified, and the man-machine interaction efficiency is improved.
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Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and particularly to an information display method, apparatus, device, and storage medium. Background Art

[0002] With the development of Internet technology and the rise of online shopping, more and more users choose to purchase items online. Taking an e-commerce platform as an example, currently, users can not only purchase the items they need on the e-commerce platform, but also give items to friends on the e-commerce platform. However, for an item, if a user wants to purchase it himself and also give it to a friend, he needs to perform an acquisition operation and a giving operation on the item respectively, and the operations are very cumbersome, resulting in low human-computer interaction efficiency. Summary of the Invention

[0003] The present disclosure provides an information display method, apparatus, device, and storage medium, which simplify the operation path when a user wants to purchase an item himself and also give it to a friend, and improve the human-computer interaction efficiency. The technical solution of the present disclosure is as follows:

[0004] According to one aspect of the embodiments of the present disclosure, an information display method is provided, which is applied to a terminal and includes:

[0005] In response to a first object's acquisition operation on a virtual item, display an order generation interface, and display a giving control for the virtual item on the order generation interface, where the first object is the object logged in to the terminal, and the giving control is used to give the virtual item to a second object associated with the first object;

[0006] In response to the first object's triggering operation on the giving control, display the virtual item to be acquired by the first object and the virtual item to be given by the first object to the second object on the order generation interface;

[0007] In response to the first object's submission operation on the order generation interface, display an order interface, where the order interface displays a virtual order for the virtual item, and the virtual order includes the virtual item acquired by the first object and the virtual item given by the first object to the second object.

[0008] According to another aspect of the embodiments of the present disclosure, an information display apparatus is provided, which is configured in a terminal and includes:

[0009] A first display unit, configured to, in response to a first object's acquisition operation on a virtual item, display an order generation interface, and display a giving control for the virtual item on the order generation interface, where the first object is the object logged in to the terminal, and the giving control is used to give the virtual item to a second object associated with the first object;

[0010] A second display unit, configured to display, in response to a triggering operation of the first object on the gift control, virtual items to be obtained by the first object and virtual items to be given by the first object to the second object in the order generation interface;

[0011] A third display unit, configured to display an order interface in response to a submission operation of the first object on the order generation interface, where the order interface displays a virtual order of the virtual items, and the virtual order includes virtual items obtained by the first object and virtual items given by the first object to the second object.

[0012] In some embodiments, the first display unit is further configured to display a gift control for the virtual items in the order generation interface when a first virtual resource is less than a second virtual resource, where the first virtual resource is an average value of virtual resources consumed to obtain at least two of the virtual items, and the second virtual resource is a virtual resource consumed to obtain a single one of the virtual items.

[0013] In some embodiments, the first display unit is further configured to display a first prompt message in the order generation interface;

[0014] Wherein, the first prompt message includes at least one of the following:

[0015] When giving the virtual item to the second object, the reduction amount of the virtual resource consumed for each of the virtual items.

[0016] When giving the virtual item to the second object, the target virtual resource that the first object can obtain.

[0017] In some embodiments, the first display unit is further configured to display a first prompt message in the order generation interface when a first virtual resource is less than a second virtual resource, where the first virtual resource is an average value of virtual resources consumed to obtain at least two of the virtual items, and the second virtual resource is a virtual resource consumed to obtain a single one of the virtual items; and in response to a triggering operation of the first object on the first prompt message, display the gift control for the virtual items;

[0018] Wherein, the first prompt message includes at least one of the following:

[0019] When giving the virtual item to the second object, the reduction amount of the virtual resource consumed for each of the virtual items;

[0020] When giving the virtual item to the second object, the target virtual resource that the first object can obtain.

[0021] In some embodiments, the second display unit is further configured to display second prompt information on the order generation interface, where the second prompt information is used to indicate the reduction amount of virtual resources consumed to obtain the virtual items in the quantity of the items.

[0022] In some embodiments, an invitation control is further displayed on the order interface, and the invitation control is used to invite the second object to input the order address of the virtual order.

[0023] In some embodiments, the third display unit includes:

[0024] A first display subunit, configured to display a settlement success interface in response to a submission operation of the first object on the order generation interface. The settlement success interface displays an invitation control and an order viewing control, and the invitation control is used to invite the second object to input the order address of the virtual order;

[0025] A second display subunit, configured to display the order interface in response to a trigger operation on the order viewing control.

[0026] In some embodiments, the third display unit is further configured to send a gift information to the terminal logged in by the second object in response to a trigger operation on the invitation control. The gift information is used to indicate that the first object gifts the virtual items to the second object, and the terminal logged in by the second object is configured to display an address input interface in response to a confirmation operation of the second object on the gift information. The address input interface is used to invite the second object to input the order address of the virtual order.

[0027] In some embodiments, the second display unit is further configured to display third prompt information on the order generation interface;

[0028] Wherein, when the first object is associated with one second object, the third prompt information is used to indicate that the quantity of virtual items to be obtained includes the quantity of virtual items to be gifted to the second object;

[0029] When the first object is associated with multiple second objects, the third prompt information is used to indicate that the quantity of virtual items to be obtained includes the quantity of virtual items to be gifted to each second object.

[0030] In some embodiments, the second display unit is configured to display at least one item attribute of the virtual item to be gifted to the second object on the order generation interface, and each item attribute corresponds to at least one specification information; in response to a trigger operation of the first object on any one of the specification information corresponding to each item attribute, display the triggered specification information as a selected state on the order generation interface.

[0031] In some embodiments, the device further includes:

[0032] A fourth display unit, configured to display an item gifting interface in response to a gifting operation of the first object on the virtual item, and display an acquisition control for the virtual item on the item gifting interface, where the acquisition control is used for the first object to acquire the virtual item;

[0033] The second display unit is further configured to display the virtual item that the first object intends to gift to the second object and the virtual item that the first object intends to acquire on the item gifting interface in response to a trigger operation of the first object on the acquisition control;

[0034] The third display unit is further configured to display the order interface in response to a submission operation of the first object on the item gifting interface.

[0035] According to another aspect of the embodiments of the present disclosure, there is provided an electronic device, which includes:

[0036] One or more processors;

[0037] A memory for storing program code executable by the processor;

[0038] Wherein, the processor is configured to execute the program code to implement the above information display method.

[0039] According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, when the program code in the computer-readable storage medium is executed by a processor of an electronic device, enabling the electronic device to execute the above information display method.

[0040] According to another aspect of the embodiments of the present disclosure, there is provided a computer program product, including a computer program, which implements the above information display method when executed by a processor.

[0041] An embodiment of the present disclosure provides an information display solution. For any virtual item, by displaying a gifting control for the virtual item on the order generation interface corresponding to the virtual item, when the user obtains the virtual item on the order generation interface, the user can gift the virtual item to a friend through the gifting control. That is, there is no need for the user to separately perform an obtaining operation and a gifting operation on the virtual item, thereby simplifying the operation path when the user wants to purchase an item for themselves and also gift it to a friend, and improving the human-computer interaction efficiency.

[0042] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and do not limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] The accompanying drawings herein are incorporated into the specification and form a part of the specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0044] Figure 1 It is a schematic diagram of an implementation environment of an information display method shown according to an exemplary embodiment.

[0045] Figure 2 It is a flowchart of an information display method shown according to an exemplary embodiment.

[0046] Figure 3 It is a flowchart of another information display method shown according to an exemplary embodiment.

[0047] Figure 4 It is a schematic diagram of an order generation interface shown according to an exemplary embodiment.

[0048] Figure 5 It is a schematic diagram of another order generation interface shown according to an exemplary embodiment.

[0049] Figure 6 It is a schematic diagram of yet another order generation interface shown according to an exemplary embodiment.

[0050] Figure 7 It is a schematic diagram of a settlement success interface shown according to an exemplary embodiment.

[0051] Figure 8 It is a schematic diagram of an order interface shown according to an exemplary embodiment.

[0052] Figure 9 It is a block diagram of an information display device shown according to an exemplary embodiment.

[0053] Figure 10It is a block diagram of another information display device shown according to an exemplary embodiment.

[0054] Figure 11 It is a block diagram of an electronic device shown according to an exemplary embodiment. Detailed implementation manners

[0055] To enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0056] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily have to be used to describe a specific order or sequence. It should be understood that such data used can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described here can be implemented in an order different from those illustrated or described here. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0057] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are all authorized by users or fully authorized by all parties, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the second object associated with the first object involved in the present disclosure is obtained under sufficient authorization.

[0058] Figure 1 It is a schematic diagram of an implementation environment of an information display method shown according to an exemplary embodiment. Refer to Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 can be connected to the server 102 through a wireless network or a wired network.

[0059] Optionally, the terminal 101 can be at least one of devices such as a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 (Moving Picture Experts Group Audio Layer IV) player, and a laptop portable computer.

[0060] In some embodiments, a target application is installed or running on the terminal 101. The target application is any type of application with an item acquisition function, such as a short video application, a shopping application, a social application, etc., which is not specifically limited herein. The user can place an order for an item in the target application through the terminal 101 and view the virtual order of the ordered item. Among them, the target application is associated with the server 102, and the server 102 provides background services.

[0061] The terminal 101 can generally refer to one of multiple terminals. In this embodiment, the terminal 101 is used as an example for illustration. Those skilled in the art can know that the number of the above terminals can be more or less. For example, the above terminals can be several, or the above terminals can be dozens or hundreds, or more. The embodiments of the present disclosure do not limit the number and device type of the terminals.

[0062] The server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Optionally, the number of the above servers can be more or less, and the embodiments of the present disclosure do not limit this. Of course, the server 102 can also include other functional servers to provide more comprehensive and diverse services. In some embodiments, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or, the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or, the server 102 and the terminal 101 adopt a distributed computing architecture for collaborative computing. The server 102 can be connected to the terminal 101 and other terminals through a wireless network or a wired network. Optionally, the number of the above servers can be more or less, and the embodiments of the present disclosure do not limit this.

[0063] Figure 2 is a flowchart of an information display method shown according to an exemplary embodiment. As Figure 2 shown, taking the method being executed by the terminal as an example, the method includes the following steps:

[0064] In step 201, in response to an acquisition operation of a first object for a virtual item, the terminal displays an order generation interface, and a gift control for the virtual item is displayed on the order generation interface. The gift control is used to gift the virtual item to a second object associated with the first object, and the first object is the object logged in to the terminal.

[0065] In an embodiment of the present disclosure, the first object is the object logging in to the terminal, that is, the user account logged in on the terminal. The terminal runs a target application that provides an item acquisition function. The first object can acquire any virtual item in the target application through the terminal. Accordingly, in response to the acquisition operation of the first object for the virtual item, the terminal can display an order generation interface. The order generation interface is used to acquire the virtual item. The virtual item refers to any item that the user can acquire through an online manner, such as clothes, food, furniture, etc.

[0066] After displaying the order generation interface corresponding to the virtual item, the terminal can also display a gift control on the order generation interface. The gift control is used to gift the virtual item to a second object associated with the first object. The second object associated with the first object refers to an object having an association relationship with the first object. The association relationship is that the second object is a friend of the first object in any application on the terminal. For example, the second object can be a friend of the first object in an instant messaging application or a friend of the first object in a short video application. By displaying the gift control, it can guide the user to gift the virtual item to a friend while acquiring the virtual item, so that the user can realize the gifting of the virtual item in the acquisition link of the virtual item, simplify the operation link of the user, and improve the human-computer interaction efficiency.

[0067] For example, on the order generation interface of a necklace, a "Gift to Friend" button is displayed, prompting the first object that while purchasing for oneself, one can also purchase another necklace to gift to others.

[0068] In step 202, in response to the trigger operation of the first object for the gift control, the terminal displays on the order generation interface the virtual item to be acquired by the first object and the virtual item to be gifted by the first object to the second object.

[0069] In an embodiment of the present disclosure, since the first object can, by triggering the gift control, realize the operation of gifting the virtual item to others while acquiring the virtual item, when the first object triggers the gift control, the order generation interface can display the virtual item to be acquired by the first object and the virtual item to be gifted by the first object to the second object. Since when the first object triggers the gift control, the quantity of the virtual item to be acquired will increase by the quantity of the virtual item gifted by the first object to the second object on the basis of the quantity of the virtual item that the first object needs to acquire by oneself. Accordingly, the terminal can display on the order generation interface the quantity of the virtual item to be acquired. The quantity of the item to be acquired refers to the quantity of the virtual item that the first object is going to place an order for during the order generation stage, including the quantity of the virtual item that the first object wants to acquire by oneself and the quantity of the virtual item to be gifted to the second object.

[0070] In step 203, in response to the submission operation of the first object on the order generation interface, the terminal displays an order interface, and the order interface displays a virtual order of virtual items, where the virtual order includes the virtual items obtained by the first object and the virtual items presented by the first object to the second object.

[0071] In the embodiments of the present disclosure, when the first object completes the confirmation and setting of various information related to virtual items on the order generation interface, the first object can perform a submission operation on the order generation interface. Correspondingly, in response to this submission operation, the terminal can generate a virtual order of the virtual items based on the various information related to the virtual items on the order generation interface and display the order interface. Among them, the order interface is used to display the created virtual order, that is, the order interface displays the virtual order of the virtual items. The virtual order is used to record the virtual items that have been ordered, including the virtual items obtained by the first object and the virtual items presented by the first object to the second object.

[0072] The embodiments of the present disclosure provide an information display method. For any virtual item, by displaying a presentation control for the virtual item on the order generation interface corresponding to the virtual item, when the user obtains the virtual item on the order generation interface, the user can present the virtual item to a friend through the presentation control. That is, it is not necessary for the user to separately perform an obtaining operation and a presenting operation on the virtual item, thereby simplifying the operation path when the user wants to both purchase an item by himself and present it to a friend, and improving the human-computer interaction efficiency.

[0073] In some embodiments, displaying a presentation control for a virtual item on the order generation interface includes:

[0074] In the case where the first virtual resource is less than the second virtual resource, a presentation control for the virtual item is displayed on the order generation interface, where the first virtual resource is the average value of the virtual resources consumed to obtain at least two virtual items, and the second virtual resource is the virtual resource consumed to obtain a single virtual item.

[0075] In the embodiments of the present disclosure, by displaying a presentation control for a virtual item on the order generation interface of the virtual item in the case where the first virtual resource is less than the second virtual resource, the terminal can provide the item presentation function to the user in a timely manner when it detects that obtaining multiple virtual items is more beneficial to the user than obtaining a single virtual item. This not only simplifies the operation path when the user wants to both purchase an item by himself and present it to a friend, improving the human-computer interaction efficiency, but also enables the user to quickly achieve order aggregation to enjoy a lower unit price of the item, improving the user's shopping experience.

[0076] In some embodiments, the method further includes:

[0077] Displaying a first prompt message on the order generation interface;

[0078] Among them, the first prompt information includes at least one of the following:

[0079] Giving virtual items to a second object and obtaining the reduction amount of virtual resources consumed for each virtual item;

[0080] Giving virtual items to a second object and the target virtual resources that the first object can obtain.

[0081] In the embodiments of the present disclosure, by displaying the first prompt information while displaying the giving control, the user can very intuitively understand how the virtual resources consumed by the user when obtaining virtual items will change after performing the giving operation, that is, understand the actual preferential situation brought by performing the giving operation. Even if the virtual item is not an item that the user wants to give to a friend, it can also attract the user to give the virtual item to a friend through the giving control when purchasing virtual items, thereby simplifying the operation path of the user to purchase items and give items to friends and improving the human-computer interaction efficiency.

[0082] In some embodiments, displaying a giving control for a virtual item on an order generation interface includes:

[0083] When the first virtual resource is less than the second virtual resource, displaying the first prompt information on the order generation interface, where the first virtual resource is the average value of the virtual resources consumed for obtaining at least two virtual items, and the second virtual resource is the virtual resource consumed for obtaining a single virtual item;

[0084] In response to a trigger operation of the first object on the first prompt information, displaying the giving control for the virtual item;

[0085] Among them, the first prompt information includes at least one of the following:

[0086] Giving virtual items to a second object and obtaining the reduction amount of virtual resources consumed for each virtual item;

[0087] Giving virtual items to a second object and the target virtual resources that the first object can obtain.

[0088] In the embodiments of the present disclosure, by first displaying the first prompt information on the order generation and then displaying the giving control in the interface after the user triggers the first prompt information, compared with displaying the giving control and the first prompt information on the order generation interface at the same time, it can display the giving control only when the user is interested in understanding the item giving function, keep the order generation interface simple and orderly, avoid the user having difficulty quickly focusing on the core content due to too many interface elements, and improve the user's information acquisition efficiency.

[0089] In some embodiments, the method further includes:

[0090] Display a second prompt message on the order generation interface, where the second prompt message is used to indicate the reduction amount of virtual resources consumed to obtain the number of virtual items.

[0091] In the embodiments of the present disclosure, by displaying a second prompt message when the first object selects to give a virtual item to the second object, the user can clearly know how much virtual resources can be saved in total to obtain these quantities of virtual items. In this way, when the user confirms the order, they can more intuitively understand the actual benefits brought by the giving operation when obtaining the items, reducing the probability that the user cancels giving the virtual item to a friend when placing an order later, that is, increasing the probability that the user gives the virtual item to a friend through this giving control when obtaining the virtual item, and improving the human-computer interaction efficiency.

[0092] In some embodiments, an invitation control is further displayed on the order interface, and the invitation control is used to invite the second object to enter the order address of the virtual order.

[0093] In the embodiments of the present disclosure, by displaying an invitation control on the order interface, when the user views the order, it can timely remind the user that the virtual order requires inviting a friend to enter the order address, thus effectively simplifying the operation path of inviting a friend to enter the order address after placing the order, avoiding the user forgetting or having to spend extra effort to find the invitation entrance, and improving the human-computer interaction efficiency. In addition, displaying the invitation control on the order interface enables the user to intuitively understand the relationship between the invitation control and the virtual order displayed on the order interface, reducing the user's understanding cost.

[0094] In some embodiments, in response to the submission operation of the first object on the order generation interface, display the order interface, including:

[0095] In response to the submission operation of the first object on the order generation interface, display a settlement success interface. The settlement success interface displays an invitation control and an order viewing control. The invitation control is used to invite the second object to enter the order address of the virtual order;

[0096] In response to the triggering operation on the order viewing control, display the order interface.

[0097] In the embodiments of the present disclosure, by displaying an invitation control on the settlement success interface, it enables the user, after settlement is successful, to immediately invite a friend to enter the order address through the invitation control displayed on the settlement success interface, without the user manually searching for other entrances to invite the friend to enter the order address, thereby simplifying the operation path for the user to invite a friend to enter the order address after placing an order and improving the human-computer interaction efficiency. By displaying an order viewing control on the settlement success interface, it enables the user, after settlement is successful, to immediately view the detailed information of the generated virtual order quickly through the order viewing control displayed on the settlement success interface, without the user manually searching for other entrances to view the virtual order, thereby simplifying the operation path for the user to view the virtual order after placing an order and improving the human-computer interaction efficiency.

[0098] In some embodiments, the method further includes:

[0099] In response to a trigger operation on the invitation control, send a gift information to the terminal logged in by the second object, where the gift information is used to instruct the first object to give a virtual item to the second object, and the terminal logged in by the second object is used to display an address input interface in response to the second object's confirmation operation on the gift information, and the address input interface is used to invite the second object to enter the order address of the virtual order.

[0100] In some embodiments, after displaying the quantity of items to be obtained for the virtual item on the order generation interface, the method further includes:

[0101] Display a third prompt message on the order generation interface;

[0102] Wherein, in the case where the first object is associated with one second object, the third prompt message is used to indicate that the quantity of items to be obtained for the virtual item includes the quantity of virtual items to be given to the second object;

[0103] In the case where the first object is associated with multiple second objects, the third prompt message is used to indicate that the quantity of items to be obtained for the virtual item includes the quantity of virtual items to be given to each second object.

[0104] In the embodiments of the present disclosure, by displaying the third prompt message when the first object selects to give a virtual item to the second object, it enables the user, when viewing the order generation interface, to clearly know the specific allocation of the quantity of items to be obtained, that is, to understand how many of the items to be obtained are for giving, thereby helping the user to confirm whether the order information is accurate and avoiding the situation where the user accidentally touches the gift control and purchases more virtual items, improving the user's shopping operation experience.

[0105] In some embodiments, the method further includes:

[0106] Display at least one item attribute of the virtual item to be given to the second object on the order generation interface, and each item attribute corresponds to at least one specification information;

[0107] In response to a triggering operation of the first object on any one of the specification information corresponding to each item attribute, display the triggered specification information as selected on the order generation interface.

[0108] In the embodiments of the present disclosure, when the first object selects to give a virtual item to the second object, by enabling the first object to set the object attributes of the virtual item to be given to the second object by itself, users can have more choices and autonomy when giving items. They can flexibly select items with the same or different item attributes as the items they purchase according to their own wishes and the preferences of their friends, improving the shopping experience of users when giving a single item to their friends while obtaining items for themselves.

[0109] In some embodiments, the method further includes:

[0110] In response to a giving operation of the first object on the virtual item, display an item giving interface, and display an acquisition control for the virtual item on the item giving interface, where the acquisition control is used for the first object to acquire the virtual item;

[0111] In response to a triggering operation of the first object on the acquisition control, display the virtual item that the first object intends to give to the second object and the virtual item that the first object intends to acquire on the item giving interface;

[0112] In response to a submission operation of the first object on the item giving interface, display an order interface.

[0113] In the embodiments of the present disclosure, by displaying an acquisition control for the virtual item on the item giving interface corresponding to the virtual item, when the user gives the virtual item to a friend on the item giving interface, the user can acquire the virtual item by himself through the acquisition control, that is, there is no need for the user to perform acquisition operations and giving operations on the virtual item separately, thus simplifying the operation path of the user when he wants to purchase an item for himself and also give it to a friend, and improving the human-computer interaction efficiency.

[0114] The above Figure 2 shows the flow of an information display method of the present disclosure. The information display solution provided by the present disclosure will be further elaborated below. Figure 3 is a flowchart of another information display method shown according to an exemplary embodiment. As Figure 3 shown, taking the method being executed by a terminal as an example, the method includes the following steps:

[0115] In step 301, in response to an acquisition operation of the first object on the virtual item, the terminal displays an order generation interface, and the first object is the object logged in to the terminal.

[0116] In the embodiment of the present disclosure, step 301 is the same as step 201 above, and will not be described in detail here.

[0117] In step 302, when the first virtual resource is less than the second virtual resource, the terminal displays a gift control for virtual items on the order generation interface, and the gift control is used to gift virtual items to a second object associated with the first object.

[0118] In the embodiment of the present disclosure, the first virtual resource is the average value of the virtual resources consumed to obtain at least two virtual items, and the second virtual resource is the virtual resource consumed to obtain a single virtual item. The virtual resource can be a resource such as currency or points for obtaining virtual items. When the first virtual resource is less than the second virtual resource, it indicates that the average cost of obtaining at least two virtual items is lower than the cost of obtaining a single virtual item, that is, there is currently a situation where "buying one more item has a lower unit price than buying one item". Therefore, when the virtual item meets this condition, that is, when obtaining multiple virtual items is more beneficial to the user than obtaining one virtual item, the terminal can display a gift control for virtual items on the order generation interface to guide the first object to gift virtual items to the second object associated with it. Among them, the second object associated with the first object refers to an object having an association relationship with the first object. The association relationship is that the second object is a friend of the first object in any application on the terminal. For example, the second object can be a friend of the first object in an instant messaging application or a friend of the first object in a short video application. By displaying a gift control for virtual items on the order generation interface of the virtual item when the first virtual resource is less than the second virtual resource, the terminal can, when detecting that obtaining multiple virtual items is more beneficial to the user than obtaining one virtual item, provide the item gifting function for the user in a timely manner. This not only simplifies the operation path for the user when they want to both purchase an item for themselves and gift it to a friend, improves the human-computer interaction efficiency, but also enables the user to quickly achieve order aggregation to enjoy a lower unit price of the item, thereby improving the user's shopping experience.

[0119] For example, Figure 4 is a schematic diagram of an order generation interface shown according to an exemplary embodiment. As Figure 4 shown in (a) of, a obtain control 401 is displayed in the details interface of the virtual item. In response to a trigger operation on the obtain control 401, the terminal can display as Figure 4The order generation interface 402 shown in (b) of [reference]. Since the provider of the virtual item can offer coupons of 10 yuan off for purchases over 100 yuan and 40 yuan off for purchases over 200 yuan, the virtual resources consumed for purchasing one virtual item is 150 - 10 = 140 yuan, and the average value of the virtual resources consumed when purchasing two virtual items is (300 - 40) / 2 = 130 yuan. That is, the unit price of the item when purchasing two is cheaper than when purchasing one. At this time, the terminal can display the gift control 403 of the virtual item in the order generation interface 402.

[0120] Continue to refer to Figure 4 In (b) of [reference], the order generation interface 402 also displays information such as the address of the first object, the name, picture, price, etc. of the virtual item to be obtained by the first object.

[0121] In some embodiments, while displaying the gift control, the terminal can also display a first prompt message in the order generation interface. The first prompt message includes at least one of the following:

[0122] (1) When giving a virtual item to a second object, the reduction in the virtual resources consumed for each virtual item obtained.

[0123] (2) When giving a virtual item to a second object, the target virtual resources that the first object can obtain. The target virtual resources can be benefits such as coupons, shopping points, virtual gifts, etc.

[0124] The reduction in the virtual resources consumed for each virtual item obtained refers to the value by which the average virtual resources consumed per virtual item decreases when the first object selects to give a virtual item to the second object (i.e., purchase one more virtual item), compared to purchasing one virtual item alone. This reduction is the difference between the first virtual resource and the second virtual resource. For example, originally, purchasing one item costs 140 yuan (the second virtual resource). Now, purchasing two items costs a total of 260 yuan, with an average cost of 130 yuan per item (the first virtual resource). Then, the reduction in the virtual resources consumed for each virtual item obtained is 140 - 130 = 10 yuan. As shown in Figure 4 In (b) of [reference], at this time, the terminal can display the first prompt message "Send 1 to a friend, each item is discounted by 10 yuan more" in the order generation interface 402. By displaying this first prompt message while displaying the gift control, the user can very intuitively understand how the virtual resources consumed by themselves when obtaining virtual items will change after performing the gift operation, that is, understand the actual preferential situation brought by performing the gift operation. Even if the virtual item is not the item the user wants to give to a friend, it can still attract the user to give the virtual item to a friend through this gift control when purchasing virtual items, thus simplifying the operation path for the user to purchase items and give items to friends and improving the human-computer interaction efficiency.

[0125] In some embodiments, in addition to directly displaying the gift control in the order generation interface as in step 302 above, the terminal may also display the gift control in the interface that triggers the display of other elements of the order generation interface. Correspondingly, when the first virtual resource is less than the second virtual resource, the terminal displays a first prompt message in the order generation interface, where the first virtual resource is the average value of the virtual resources consumed to obtain at least two virtual items, and the second virtual resource is the virtual resource consumed to obtain a single virtual item; in response to a trigger operation of the first object on the first prompt message, the gift control for the virtual item is displayed. By first displaying the first prompt message in the order generation and then displaying the gift control in the interface displayed after the user triggers the first prompt message, compared with simultaneously displaying the gift control and the first prompt message in the order generation interface, it can show the gift control only when the user is interested in learning about the item gift function, keep the order generation interface simple and orderly, avoid the user having difficulty quickly focusing on the core content due to too many interface elements, and improve the user's information acquisition efficiency.

[0126] For example, Figure 5 is a schematic diagram of another order generation interface shown according to an exemplary embodiment. As Figure 5 shown in (a) in, a first prompt message "Send 1 piece to a friend, and each piece is further discounted by 10 yuan" is displayed in the order generation interface 501. In response to a trigger operation on this information, the terminal can display the gift control 502 in the interface shown in (b) in Figure 5 In. Among them, this interface is the preferential details interface of the virtual item, which is used to display the coupons provided by the provider of the virtual item to the user.

[0127] In step 303, in response to a trigger operation of the first object on the gift control, the terminal displays the virtual item to be obtained by the first object and the virtual item to be given by the first object to the second object in the order generation interface.

[0128] In the embodiments of the present disclosure, since the first object can trigger the gift control to realize the operation of gifting the virtual item to others while obtaining the virtual item, when the first object triggers the gift control, the order generation interface can display the virtual item that the first object is to obtain and the virtual item that the first object is to gift to the second object. When the first object triggers the gift control, the quantity of the virtual item to be obtained will increase by the quantity of the virtual item that the first object gifts to the second object on the basis of the quantity of the virtual item that the first object itself needs to obtain. Correspondingly, the terminal can display the quantity of the virtual item to be obtained on the order generation interface. The quantity of the item to be obtained refers to the quantity of the virtual item that the first object is going to place an order for during the order generation stage, including the quantity of the virtual item that the first object itself wants to obtain and the quantity of the virtual item that the first object wants to gift to the second object.

[0129] For example, Figure 6 is a schematic diagram of another order generation interface shown according to an exemplary embodiment. In response to the triggering operation of the first object on the Figure 4 shown gift control 402, the terminal can display Figure 6 the order generation interface 601 shown in (a) of. When the quantity of the virtual item that the user himself obtains and gifts to a friend is both 1, the terminal can display the quantity of the virtual item to be obtained as "2" in the order generation interface 602. Among them, these two virtual items include 1 piece purchased by the first object itself and 1 piece gifted to a friend. In response to the triggering operation of the first object on the Figure 5 shown gift control 502, the terminal can display Figure 6 the order generation interface 602 shown in (b) of. The order generation interface 602 also displays the quantity of the virtual item to be obtained "2".

[0130] In some embodiments, in addition to displaying the quantity of the virtual item to be obtained on the order generation interface, the terminal can also display a second prompt message on the order generation interface. The second prompt message is used to indicate the reduction amount of the virtual resources consumed by obtaining the quantity of items. The reduction amount of the virtual resources consumed by obtaining the quantity of items refers to the total reduced value of the virtual resources consumed by obtaining the quantity of items when the first object selects to gift the virtual item to the second object (that is, to purchase one more virtual item). For example, when the quantity of the item to be obtained is 2, originally it costs 150 yuan to purchase one item, and now it costs 260 yuan to purchase two items, then the reduction amount of the virtual resources consumed by obtaining the quantity of items is 150 * 2 - 260 = 40 yuan. As Figure 6As shown in (a) in [reference], at this time, the terminal can display the second prompt message "Discount - 40 yuan" on the order generation interface 601. By displaying the second prompt message when the first object selects to give virtual items to the second object, the user can clearly know how much virtual resources can be saved in total for obtaining these quantities of virtual items. In this way, when the user confirms the order, they can more intuitively understand the actual discount brought by the giving operation when obtaining items, reducing the probability that the user cancels giving the virtual item to a friend when placing an order later. That is, it increases the probability that the user gives the virtual item to a friend through this giving control when obtaining virtual items, improving the human-computer interaction efficiency.

[0131] In some embodiments, in addition to displaying the quantity of virtual items to be obtained on the order generation interface, the terminal can also display a third prompt message on the order generation interface. Among them, in the case where the first object is associated with a second object, the third prompt message is used to indicate that the quantity of virtual items to be obtained includes the quantity of virtual items to be given to the second object; in the case where the first object is associated with multiple second objects, the third prompt message is used to indicate that the quantity of virtual items to be obtained includes the quantity of virtual items to be given to each second object. For example, as Figure 6 shown in (a) in [reference], at this time, the terminal can display the third prompt message "Including one for giving to a friend" on the order generation interface 601. By displaying the third prompt message when the first object selects to give virtual items to the second object, the user can clearly know the specific allocation of the quantity of items to be obtained when viewing the order generation interface, that is, understand how many of the items to be obtained are for giving, which helps the user confirm whether the order information is accurate and avoid the situation where the user accidentally touches the giving control and buys more virtual items, enhancing the user's shopping operation experience.

[0132] In some embodiments, when the first object selects to give virtual items to the second object, the user can also be allowed to set the object attributes of the virtual items given to the second object by themselves. Correspondingly, the terminal displays at least one item attribute of the virtual items given to the second object on the order generation interface, and each item attribute corresponds to at least one specification information; in response to the triggering operation of the first object on any one of the specification information corresponding to each item attribute, the triggered specification information is displayed as a selected state on the order generation interface. Among them, the item attributes include item quantity, item color, item size, item material, etc., and different virtual items have different corresponding item attributes. The at least one specification information corresponding to each item attribute refers to the specific parameters or options under each item attribute, corresponding to different specifications of the item. For example, as Figure 6As shown in (a) in [reference], the item attributes of the virtual item include "quantity" and "color". Among them, at least one specification information corresponding to "color" includes Color A, Color B, Color C, Color D, and Color E. The number of specification information corresponding to each item attribute can be the same or different, and this application embodiment does not limit this. When the first object configures the item attributes of the virtual item to be given to the second object on the order generation interface, the terminal can determine the total number of items to be obtained for the virtual item according to the configured item quantity and the quantity of items the first object wants to obtain by itself. For example, if the virtual item the first object obtains by itself is a XX necklace in gold color, and the virtual item given to the second object is a XX necklace in silver color, then the number of items to be obtained is 2. By allowing the first object to set the object attributes of the virtual item given to the second object when the first object selects to give a virtual item to the second object, it enables users to have more choices and autonomy when giving items. They can flexibly choose to give items with the same or different item attributes as the items they purchase according to their own wishes and the preferences of their friends, which improves the shopping experience of giving a single item to a friend when the user obtains items by themselves.

[0133] In step 304, in response to the submission operation of the first object on the order generation interface, the terminal displays a settlement success interface, and the settlement success interface displays an invitation control and an order viewing control. The invitation control is used to invite the second object to enter the order address of the virtual order.

[0134] In the embodiment of the present disclosure, when the first object completes the confirmation and setting of various information related to the virtual item on the order generation interface, it can perform a submission operation on the order generation interface. Correspondingly, in response to this submission operation, the terminal can generate a virtual order for the virtual item, and after the user completes the end process of the virtual order, display a settlement success interface. Among them, the settlement success interface is used to inform the user that the order of the virtual item has been successfully settled. By displaying an invitation control on the settlement success interface, it enables the user to immediately invite a friend to enter the order address through the invitation control displayed on the settlement success interface after settlement, without the user having to manually find other entrances to invite a friend to enter the order address, thereby simplifying the operation path for the user to invite a friend to enter the order address after placing an order and improving the human-computer interaction efficiency. By displaying an order viewing control on the settlement success interface, it enables the user to immediately view the detailed information of the generated virtual order through the order viewing control displayed on the settlement success interface after settlement, without the user having to manually find other entrances to view the virtual order, thereby simplifying the operation path for the user to place an order and view the virtual order and improving the human-computer interaction efficiency.

[0135] For example, Figure 7 is a schematic diagram of a settlement success interface shown according to an exemplary embodiment. As Figure 7As shown in (a) of the figure, a settlement control 702 is displayed on the order generation interface 701. In response to a trigger operation on the settlement control 702, the terminal can display Figure 7 the settlement success interface 703 shown in (b) of the figure. The settlement success interface 703 displays an invitation control 704 and an order viewing control 705.

[0136] In step 305, in response to a trigger operation on the order viewing control, the terminal displays an order interface, and the order interface displays a virtual order of virtual items. The virtual order includes the virtual items obtained by the first object and the virtual items presented by the first object to the second object.

[0137] In the embodiments of the present disclosure, the order viewing control is used to view the virtual order generated by the terminal for the virtual items. Correspondingly, in response to a trigger operation on the order viewing control, the terminal can display an order interface. Among them, the order interface is used to display the created virtual order, that is, the order interface displays the virtual order of the virtual items. The virtual order is used to record the ordered virtual items, including the virtual items obtained by the first object and the virtual items presented by the first object to the second object.

[0138] Optionally, the number of virtual orders of the virtual items can be one or multiple. When the number of virtual orders is one, the virtual order generated by the terminal is a multi-address virtual order, and each virtual item in the multi-address virtual order corresponds to its own order address, that is, the terminal generates a total virtual order for the virtual items obtained by the first object and the virtual items presented by the first object to the second object. When the number of virtual orders is multiple, the virtual order generated by the terminal is a single-address virtual order, and the order addresses corresponding to each virtual item in the single-address virtual order are the same, that is, the terminal generates respective corresponding virtual orders for the virtual items obtained by the first object and the virtual items presented by the first object to the second object.

[0139] For example, Figure 8 is a schematic diagram of an order interface shown according to an exemplary embodiment. As Figure 8 shown, the order interface 801 displays a virtual order generated by the terminal for the virtual items presented by the first object to the second object. The virtual order includes an item picture corresponding to the virtual item, an item name, the virtual resources consumed to obtain the virtual item, etc.

[0140] In some embodiments, as Figure 8As shown, the terminal can also display an invitation control 802 in the order interface 801. The invitation control is used to invite a second object to enter the order address of the virtual order. By displaying the invitation control in the order interface, when the user views the order, the user can be timely reminded that the virtual order requires inviting a friend to enter the order address, thus effectively simplifying the operation path of inviting a friend to enter the order address after placing an order, avoiding the user forgetting or having to spend extra effort to find the invitation entry, and improving the human-computer interaction efficiency. In addition, displaying the invitation control in the order interface enables the user to intuitively understand the relationship between the invitation control and the virtual order displayed in the order interface, reducing the user's understanding cost.

[0141] Optionally, in addition to viewing the order interface by triggering the order viewing control on the settlement success interface, the order interface can also be viewed by triggering "My Orders" displayed on the personal homepage of the first object.

[0142] In some embodiments, in response to a triggering operation on the invitation control, the terminal sends a gift information to the terminal logged in by the second object. The gift information is used to instruct the first object to give a virtual item to the second object. The terminal logged in by the second object is used to display an address input interface in response to the second object's confirmation operation on the gift information. The address input interface is used to invite the second object to enter the order address of the virtual order.

[0143] In some embodiments, the first object can not only give a virtual item to a friend conveniently when purchasing goods through the terminal, but also buy one for himself / herself conveniently when giving a gift to a friend. Correspondingly, in response to the first object's gift operation on the virtual item, the terminal displays an item gift interface; an acquisition control for the virtual item is displayed in the item gift interface. The acquisition control is used to enable the first object to acquire the virtual item; in response to the first object's triggering operation on the acquisition control, the quantity of the virtual item to be acquired is displayed in the item gift interface; in response to the first object's submission operation on the item gift interface, the order interface is displayed.

[0144] Among them, the target application installed on the terminal also provides an item giving function. The first object can give any virtual item to a friend through the terminal in the target application. Correspondingly, in response to the giving operation of the first object for the virtual item, the terminal can display an item giving interface. The item giving interface is used to give the virtual item to a second object associated with the first object. The terminal can also display an acquisition control for the virtual item on the item giving interface. For example, on the item giving interface, a button labeled "Buy for Myself" is displayed, prompting the first object that it can acquire the virtual item for itself while giving it away. Since the first object can trigger the acquisition control to achieve the operation of acquiring the virtual item for itself while giving the virtual item to the second object, when the first object triggers the acquisition control, the quantity of the item displayed on the item giving interface will increase by the quantity of the virtual item that the first object itself needs to acquire on the basis of the quantity of the virtual item given by the first object to the second object. When the first object completes the confirmation and setting of various information related to the virtual item on the item giving interface, it can perform a submission operation on the item giving interface. In response to this submission operation, the terminal can generate a virtual order for the virtual item based on the various information related to the virtual item on the item giving interface and display an order interface. By displaying the acquisition control for the virtual item on the item giving interface corresponding to the virtual item, it enables the user to acquire the virtual item for themselves through the acquisition control while giving the virtual item to a friend on the item giving interface, that is, the user does not need to perform acquisition operations and giving operations on the virtual item separately, thus simplifying the operation path when the user wants to both buy an item for themselves and give it to a friend, and improving the human-computer interaction efficiency.

[0145] An embodiment of the present disclosure provides an information display method. For any virtual item, by displaying a giving control for the virtual item on the order generation interface corresponding to the virtual item, it enables the user to give the virtual item to a friend through the giving control while acquiring the virtual item on the order generation interface, that is, the user does not need to perform acquisition operations and giving operations on the virtual item separately, thus simplifying the operation path when the user wants to both buy an item for themselves and give it to a friend, and improving the human-computer interaction efficiency.

[0146] All of the above optional technical solutions can be combined arbitrarily to form optional embodiments of the present disclosure, which will not be elaborated one by one here.

[0147] Figure 9 is a block diagram of an information display device shown according to an exemplary embodiment. As Figure 9 shown, the device includes: a first display unit 901, a second display unit 902, and a third display unit 903.

[0148] The first display unit 901 is configured to display an order generation interface in response to an acquisition operation of a first object for a virtual item, and display a gift control for the virtual item in the order generation interface. The first object is the object logged in to the terminal, and the gift control is used to gift the virtual item to a second object associated with the first object;

[0149] The second display unit 902 is configured to display the virtual item to be acquired by the first object and the virtual item to be gifted by the first object to the second object in the order generation interface in response to a trigger operation of the first object on the gift control;

[0150] The third display unit 903 is configured to display an order interface in response to a submission operation of the first object on the order generation interface. The order interface displays a virtual order of the virtual item, and the virtual order includes the virtual item acquired by the first object and the virtual item gifted by the first object to the second object.

[0151] In some embodiments, the first display unit 901 is further configured to display a gift control for the virtual item in the order generation interface when the first virtual resource is less than the second virtual resource. The first virtual resource is the average value of the virtual resources consumed to acquire at least two virtual items, and the second virtual resource is the virtual resource consumed to acquire a single virtual item.

[0152] In some embodiments, the first display unit 901 is further configured to display a first prompt message in the order generation interface. The first prompt message includes at least one of the following:

[0153] When gifting a virtual item to the second object, the reduction in the virtual resource consumed for each virtual item.

[0154] When gifting a virtual item to the second object, the target virtual resource that the first object can obtain.

[0155] In some embodiments, the first display unit 901 is further configured to display a first prompt message in the order generation interface when the first virtual resource is less than the second virtual resource. The first virtual resource is the average value of the virtual resources consumed to acquire at least two virtual items, and the second virtual resource is the virtual resource consumed to acquire a single virtual item; and display a gift control for the virtual item in response to a trigger operation of the first object on the first prompt message;

[0156] Wherein, the first prompt message includes at least one of the following:

[0157] When gifting a virtual item to the second object, the reduction in the virtual resource consumed for each virtual item;

[0158] When gifting a virtual item to the second object, the target virtual resource that the first object can obtain.

[0159] In some embodiments, the second display unit 902 is further configured to display a second prompt message on the order generation interface, and the second prompt message is used to indicate the reduction amount of virtual resources consumed for obtaining the number of virtual items.

[0160] In some embodiments, an invitation control is further displayed on the order interface, and the invitation control is used to invite a second object to input the order address of the virtual order.

[0161] In some embodiments, Figure 10 is a block diagram of another information display device shown according to an exemplary embodiment. Refer to Figure 10 , the third display unit 903 includes:

[0162] The first display subunit 1001 is configured to display a settlement success interface in response to a submission operation of a first object on the order generation interface. The settlement success interface displays an invitation control and an order viewing control. The invitation control is used to invite a second object to input the order address of the virtual order;

[0163] The second display subunit 1002 is configured to display an order interface in response to a trigger operation on the order viewing control.

[0164] In some embodiments, the third display unit 903 is further configured to send a gift information to the terminal logged in by the second object in response to a trigger operation on the invitation control. The gift information is used to indicate that the first object gives virtual items to the second object. The terminal logged in by the second object is configured to display an address input interface in response to a confirmation operation of the second object on the gift information, and the address input interface is used to invite the second object to input the order address of the virtual order.

[0165] In some embodiments, the second display unit 902 is further configured to display a third prompt message on the order generation interface;

[0166] Wherein, in the case that the first object is associated with one second object, the third prompt message is used to indicate that the number of items of virtual items to be obtained includes the number of virtual items to be given to the second object;

[0167] In the case that the first object is associated with multiple second objects, the third prompt message is used to indicate that the number of items of virtual items to be obtained includes the number of virtual items to be given to each second object.

[0168] In some embodiments, the second display unit 902 is configured to display at least one item attribute of the virtual item to be gifted to the second object on the order generation interface, and each item attribute corresponds to at least one specification information; in response to a triggering operation of the first object on any one of the specification information corresponding to each item attribute, the triggered specification information is displayed as a selected state on the order generation interface.

[0169] In some embodiments, continue to refer to Figure 10 , the apparatus further includes:

[0170] The fourth display unit 904 is configured to display an item gifting interface in response to a gifting operation of the first object on the virtual item, and display an acquisition control for the virtual item on the item gifting interface, and the acquisition control is used for the first object to acquire the virtual item;

[0171] The second display unit 902 is further configured to display the virtual item that the first object intends to gift to the second object and the virtual item that the first object intends to acquire on the item gifting interface in response to a triggering operation of the first object on the acquisition control;

[0172] The third display unit 903 is further configured to display an order interface in response to a submission operation of the first object on the item gifting interface.

[0173] The embodiments of the present disclosure provide an information display apparatus. For any virtual item, by displaying a gifting control for the virtual item on the order generation interface corresponding to the virtual item, when the user acquires the virtual item on the order generation interface, the user can gift the virtual item to a friend through the gifting control, that is, there is no need for the user to separately perform an acquisition operation and a gifting operation on the virtual item, thereby simplifying the operation path when the user wants to purchase an item by himself and also wants to gift it to a friend, and improving the human-computer interaction efficiency.

[0174] It should be noted that for the information display apparatus provided in the above embodiments, only the above-mentioned division of each functional unit is used for illustration. In actual applications, the above functions can be allocated to different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display apparatus provided in the above embodiments and the embodiments of the information display method belong to the same concept, and the specific implementation process is detailed in the method embodiments and will not be elaborated here.

[0175] Regarding the information display apparatus in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0176] Figure 11It is a block diagram of an electronic device shown according to an exemplary embodiment. Generally, the electronic device 1100 includes a processor 1101 and a memory 1102.

[0177] The processor 1101 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the wake state, also known as the CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), and the GPU is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may further include an AI (Artificial Intelligence) processor, and the AI processor is used to process computational operations related to machine learning.

[0178] The memory 1102 may include one or more computer-readable storage media, and the computer-readable storage media may be non-transitory. The memory 1102 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices and flash storage devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1102 is used to store at least one program code, and the at least one program code is used to be executed by the processor 1101 to implement the information display method provided in the method embodiments of the present disclosure.

[0179] In some embodiments, the electronic device 1100 may further optionally include a peripheral device interface 1103 and at least one peripheral device. The processor 1101, the memory 1102, and the peripheral device interface 1103 may be connected through a bus or signal lines. Each peripheral device may be connected to the peripheral device interface 1103 through a bus, signal lines, or a circuit board. Specifically, the peripheral devices include at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0180] The peripheral device interface 1103 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 can be implemented on separate chips or circuit boards, and this embodiment does not limit this.

[0181] The radio frequency circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1104 communicates with a communication network and other communication devices through electromagnetic signals. The radio frequency circuit 1104 converts an electrical signal into an electromagnetic signal for transmission, or converts the received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so on. The radio frequency circuit 1104 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: a metropolitan area network, each generation of mobile communication networks (2G, 3G, 4G, and 5G), a wireless local area network, and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1104 may further include a circuit related to NFC (Near Field Communication), and the present disclosure does not limit this.

[0182] The display screen 1105 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch display screen, the display screen 1105 also has the ability to collect touch signals on or above the surface of the display screen 1105. The touch signals can be input as control signals to the processor 1101 for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, there may be one display screen 1105, which is provided on the front panel of the electronic device 1100; in other embodiments, there may be at least two display screens 1105, which are respectively provided on different surfaces of the electronic device 1100 or are in a folding design; in still other embodiments, the display screen 1105 may be a flexible display screen, which is provided on the curved surface or folding surface of the electronic device 1100. Even, the display screen 1105 can also be set as an irregular non-rectangular shape, that is, a special-shaped screen. The display screen 1105 can be prepared from materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0183] The camera module 1106 is used to collect images or videos. Optionally, the camera module 1106 includes a front camera and a rear camera. Generally, the front camera is provided on the front panel of the electronic device, and the rear camera is provided on the back of the electronic device. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth camera, a wide-angle camera, and a telephoto camera respectively, to implement functions such as the fusion of the main camera and the depth camera to achieve the background blurring function, the fusion of the main camera and the wide-angle camera to achieve panoramic shooting and VR (Virtual Reality) shooting functions, or other fusion shooting functions. In some embodiments, the camera module 1106 may also include a flash. The flash can be a single-color temperature flash or a two-color temperature flash. The two-color temperature flash refers to the combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0184] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals for input to the processor 1101 for processing, or input to the radio frequency circuit 1104 to achieve voice communication. For the purpose of stereo collection or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the electronic device 1100. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for uses such as ranging. In some embodiments, the audio circuit 1107 may further include a headphone jack.

[0185] The power supply 1108 is used to supply power to each component in the electronic device 1100. The power supply 1108 may be alternating current, direct current, a disposable battery or a rechargeable battery. When the power supply 1108 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charging technology.

[0186] Those skilled in the art can understand that Figure 11 the structure shown in does not constitute a limitation on the electronic device 1100, and it may include more or fewer components than shown in the figure, or combine certain components, or adopt different component arrangements.

[0187] In an exemplary embodiment, there is also provided a computer-readable storage medium including instructions, such as the memory 1102 including instructions, and the above instructions can be executed by the processor 1101 of the electronic device 1100 to complete the above information display method. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0188] A computer program product includes a computer program, and when the computer program is executed by a processor, it implements the above information display method.

[0189] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. The present disclosure is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include well-known knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and the embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0190] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: Applied to a terminal, the method comprises: In response to a first object's acquisition operation on a virtual item, an order generation interface is displayed, and a gift control for the virtual item is displayed on the order generation interface, the first object is an object that logs in to the terminal, and the gift control is used to gift the virtual item to a second object associated with the first object; In response to the triggering operation of the first object on the gift control, displaying the virtual item to be obtained by the first object and the virtual item to be gifted by the first object to the second object on the order generation interface; In response to the first object submitting the order generation interface, an order interface is displayed, wherein the order interface displays a virtual order for the virtual items, wherein the virtual order includes the virtual items acquired by the first object and the virtual items donated by the first object to the second object.

2. The information display method according to claim 1, characterized in that: The displaying of the gift control of the virtual item on the order generation interface includes: When the first virtual resource is less than the second virtual resource, a gift control for the virtual item is displayed on the order generation interface, the first virtual resource is an average value of the virtual resources consumed to obtain at least two of the virtual items, and the second virtual resource is the virtual resource consumed to obtain a single virtual item.

3. The information display method according to claim 2, characterized in that: The method further comprises: Displaying a first prompt message on the order generation interface; The first prompt information includes at least one of the following: presenting the virtual item to the second object, and obtaining a reduction in the virtual resources consumed by each of the virtual items; The virtual item is presented to the second object, and the target virtual resource that the first object can obtain.

4. The information display method according to claim 1, characterized in that: The displaying of the gift control of the virtual item on the order generation interface includes: In the case where the first virtual resource is less than the second virtual resource, a first prompt message is displayed on the order generation interface, the first virtual resource is an average value of the virtual resources consumed to obtain at least two of the virtual items, and the second virtual resource is the virtual resource consumed to obtain a single virtual item; In response to a triggering operation of the first object on the first prompt information, displaying a gift control for the virtual item; The first prompt information includes at least one of the following: presenting the virtual item to the second object, and obtaining a reduction in the virtual resources consumed by each of the virtual items; The virtual item is presented to the second object, and the target virtual resource that the first object can obtain.

5. The information display method according to any one of claims 2 to 4, characterized in that: The method further comprises: The second prompt information is displayed on the order generation interface, where the second prompt information is used to indicate a reduction in the amount of virtual resources consumed to obtain the number of virtual items.

6. The information display method according to claim 1, characterized in that: The order interface also displays an invitation control, and the invitation control is used to invite the second object to enter the order address of the virtual order.

7. The information display method according to claim 1, characterized in that: The step of displaying the order interface in response to the first object submitting the order generation interface comprises: In response to the first object submitting the order generation interface, displaying a settlement success interface, wherein the settlement success interface displays an invitation control and an order viewing control, wherein the invitation control is used to invite the second object to enter an order address for the virtual order; In response to a triggering operation on the order viewing control, the order interface is displayed.

8. The information display method according to claim 6 or 7, characterized in that: The method further comprises: In response to the triggering operation of the invitation control, gift information is sent to the terminal where the second object is logged in, and the gift information is used to instruct the first object to give the virtual item to the second object. The terminal where the second object is logged in is used to respond to the second object's confirmation operation on the gift information, and display an address input interface, and the address input interface is used to invite the second object to enter the order address of the virtual order.

9. The information display method according to claim 1, characterized in that: The method further comprises: Displaying a third prompt message on the order generation interface; Wherein, in the case where the first object is associated with a second object, the third prompt information is used to indicate that the number of virtual items to be obtained includes the number of virtual items to be donated to the second object; In the case where the first object is associated with a plurality of second objects, the third prompt information is used to indicate that the number of virtual items to be acquired includes the number of virtual items to be donated to each of the second objects.

10. The information display method according to claim 1, characterized in that: The method further comprises: Displaying at least one item attribute of the virtual item presented to the second object on the order generation interface, each item attribute corresponding to at least one specification information; In response to a triggering operation of the first object on any specification information in the specification information corresponding to each item attribute, the triggered specification information is displayed as a selected state on the order generation interface.

11. The information display method according to claim 1, characterized in that: The method further comprises: In response to the first object's donation operation on the virtual item, displaying an item donation interface, and displaying a virtual item acquisition control on the item donation interface, wherein the acquisition control is used to allow the first object to acquire the virtual item; In response to the triggering operation of the first object on the acquisition control, displaying on the item donation interface the virtual item to be donated by the first object to the second object and the virtual item to be acquired by the first object; In response to the first object's submission operation on the item donation interface, the order interface is displayed.

12. An information display device, characterized in that: Configured in a terminal, the device includes: A first display unit is configured to display an order generation interface in response to a first object's acquisition operation on a virtual item, and display a gift control for the virtual item on the order generation interface, wherein the first object is an object that logs in to the terminal, and the gift control is used to gift the virtual item to a second object associated with the first object; A second display unit is configured to display, in response to a triggering operation of the first object on the gift control, the virtual item to be obtained by the first object and the virtual item to be gifted by the first object to the second object on the order generation interface; The third display unit is configured to display an order interface in response to the first object submitting the order generation interface, wherein the order interface displays a virtual order for the virtual items, and the virtual order includes the virtual items obtained by the first object and the virtual items donated by the first object to the second object.

13. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 11 is implemented.

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