Information processing method and device, electronic equipment, storage medium and program product

Abstract

The invention provides an information processing method and device, electronic equipment, a computer readable storage medium and a computer program product. The method applied to the music application comprises the following steps: displaying first promotion information and an entry control in a first interface of the music application; in response to a trigger operation for the entry control, displaying at least one song obtaining the music use permission in a second interface; and in response to a playing operation for the target song, displaying the playing information of the target song and the second promotion information in a third interface. Through the application, the conversion rate of the promotion information can be improved.

Description

Technical Field

[0001] This application relates to mobile Internet technologies, and in particular, to an information processing method, apparatus, electronic device, storage medium, and program product. Background Art

[0002] In current music applications, advertisements are usually presented in the form of interstitial ads, banners, or full-screen ads. When listening to music, users are interrupted by interstitial ads, or when browsing playlists, they will see banner ads above or below the page; in addition, some music applications will display full-screen ads when users switch interfaces or open specific functions; such fixed ad forms or forced interstitial ads often break the user's music listening experience, leading to user aversion or choosing other ways to bypass the ads, resulting in low ad conversion efficiency.

[0003] For access to paid playlists or high-quality music, music applications usually adopt a subscription model, requiring users to pay to purchase a membership or buy songs individually. Although this model can bring stable income to music applications, it may also cause some users to give up listening to music due to price sensitivity. And advertisers usually have relatively high expectations for the presentation and exposure of their ads, especially in scenarios where users are willing to spend time on music applications, such as listening to high-quality music. However, existing technical solutions often cannot meet the advertisers' ad display requirements for specific content, such as high-quality music playlists. Summary of the Invention

[0004] Embodiments of this application provide an information processing method, apparatus, electronic device, computer-readable storage medium, and computer program product, which can improve the conversion rate of promotion information.

[0005] The technical solution of the embodiments of this application is implemented as follows:

[0006] Embodiments of this application provide an information processing method, including:

[0007] In a first interface of the music application, display a first promotion information and an entry control;

[0008] In response to a trigger operation on the entry control, display at least one song that has obtained music usage rights in a second interface;

[0009] In response to a play operation on a target song, display play information of the target song and a second promotion information in a third interface.

[0010] Embodiments of this application provide an information processing apparatus, including:

[0011] A first display module, configured to display a first promotion information and an entry control in a first interface of the music application;

[0012] A second display module, configured to display at least one song with music usage permission in a second interface in response to a trigger operation on the entry control.

[0013] A third display module, configured to display the playback information of the target song and second promotion information in a third interface in response to a playback operation on the target song.

[0014] In the above solution, the second display module is further configured to display a transition interface in response to a trigger operation on the entry control, and display third promotion information in the transition interface; in response to the satisfaction of the interface switching condition, stop displaying the third promotion information, and switch from the transition interface to the second interface, and display at least one song with music usage permission in the second interface.

[0015] In the above solution, before stopping displaying the third promotion information, the loading further includes: a condition judgment module, configured to determine that the interface switching condition is satisfied in response to the display duration of the third promotion information reaching a target duration; or, determine that the interface switching condition is satisfied in response to a trigger operation on a skip control in the transition interface; or, determine that the interface switching condition is satisfied in response to a confirmation operation on a playlist interface entry prompt message displayed in the transition interface.

[0016] In the above solution, the second display module is further configured to display the third promotion information full screen in the transition interface; after switching from the transition interface to the second interface, the second display module is further configured to display the third promotion information in a partial area of the second interface.

[0017] In the above solution, the second display module is further configured to display at least one song with music usage permission in a first area of the second interface; display a poster introduction for the song in a second area of the second interface, where the poster introduction includes fourth promotion information corresponding to a target promotion object, and the target promotion object is a promotion object promoted by a promotion customer to a target user; display a sponsorship prompt message of the promotion customer for the target user and a details viewing entry corresponding to the target promotion object in a third area of the second interface, and the details viewing entry is used for viewing promotion details information of the target promotion object.

[0018] In the above solution, the second display module is further configured to display at least one song that is adapted to the target user and for which the target user has obtained music usage rights in the second interface; wherein, the target promotion object corresponding to the first promotion information matches the style of the song, or the target promotion object has an associated relationship with the singer of the song.

[0019] In the above solution, the third display module is further configured to, in response to a play operation on a target song, display fifth promotion information in the play interface, where the fifth promotion information is the same as the promotion object corresponding to the first promotion information; in response to the display of the fifth promotion information being completed, play the target song and display the play information of the target song and second promotion information.

[0020] In the above solution, the third display module is further configured to, in the fourth area of the third interface, display a song play background screen that integrates the sixth promotion information and the inherent background of the target song, where the sixth promotion information is the same as the promotion object corresponding to the first promotion information; in the fifth area of the third interface, display the object identifier corresponding to the target promotion object corresponding to the sixth promotion information and an entry for viewing details; use at least one of the sixth promotion information, the object identifier, and the entry for viewing details in the song play background screen as the second promotion information.

[0021] In the above solution, the device further includes: a page jump module, configured to, when the second promotion information includes the entry for viewing details, in response to a trigger operation on the entry for viewing details, jump from the third interface to the landing page corresponding to the second promotion information.

[0022] In the above solution, the third display module is further configured to display the second promotion information in the third interface in a target style, where the target style corresponds to the second promotion information.

[0023] In the above solution, the third display module is further configured to, in the background display area of the third interface in the target style, display promotion materials corresponding to the target promotion object as the song play background of the target song; on the progress bar of the third interface in the target style, display the object identifier of the target promotion object as a progress bar indicator, and display the customer identifier of the promotion customer corresponding to the target promotion object on the play control as the play control; use at least one of the displayed song play background, the progress bar indicator, and the play control as the second promotion information corresponding to the target promotion object.

[0024] In the above solution, the device further includes: a first song switching module, configured to automatically switch to another song for playing in the third interface in response to the number of songs being at least two, different songs corresponding to the same promoted customer, and the target song having finished playing; wherein, the other song is a song other than the target song among the at least two songs that have obtained music usage rights.

[0025] In the above solution, the first song switching module is further configured to, during the playing of the other song, redisplay the second promotion information in the playing interface; or display seventh promotion information in the playing interface, where the seventh promotion information corresponds to the same promoted object as the second promotion information; or display eighth promotion information in the playing interface, where the eighth promotion information corresponds to a different promoted object from the second promotion information.

[0026] In the above solution, the device further includes a second song switching module, configured to automatically switch to another song for playing in the third interface in response to the number of songs being at least two, different songs corresponding to different promoted customers, and the target song having finished playing, and display ninth promotion information in the third interface during the playing of the other song, where the ninth promotion information corresponds to a different promoted customer from the second promotion information.

[0027] An embodiment of the present application provides an electronic device, including:

[0028] A memory, configured to store computer-executable instructions or a computer program;

[0029] A processor, configured to implement the information processing method provided by the embodiment of the present application when executing the computer-executable instructions or the computer program stored in the memory.

[0030] An embodiment of the present application provides a computer-readable storage medium, storing computer-executable instructions or a computer program, which is configured to implement the information processing method provided by the embodiment of the present application when being executed by a processor.

[0031] An embodiment of the present application provides a computer program product, including a computer program or computer-executable instructions, where the computer program or computer-executable instructions implement the information processing method provided by the embodiment of the present application when being executed by a processor.

[0032] The embodiment of the present application has the following beneficial effects:

[0033] Applying the embodiments of the present application, in the first interface of the music application, the first promotion information and the entry control are displayed; in response to the triggering operation on the entry control, at least one song with music usage rights is displayed in the second interface; in response to the playback operation on the target song, the playback information of the target song and the second promotion information are displayed in the third interface; thus, in the music application, songs with music usage rights can be obtained through the entry control and played, enhancing the user's music listening experience; and, in the process of obtaining songs with music usage rights, as many promotion information as possible, such as the first promotion information and the second promotion information, are displayed, increasing the exposure opportunities of the promotion information, and thus facilitating the improvement of the conversion rate of the promotion information. BRIEF DESCRIPTION OF THE DRAWINGS

[0034] Figure 1 is a schematic structural diagram of an information processing system 100 provided by an embodiment of the present application;

[0035] Figure 2 is a schematic structural diagram of an electronic device 500 provided by an embodiment of the present application;

[0036] Figure 3 is a schematic flowchart of an information processing method provided by an embodiment of the present application;

[0037] Figure 4 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0038] Figure 5 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0039] Figure 6 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0040] Figure 7 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0041] Figure 8 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0042] Figure 9 is a schematic diagram of an interface display provided by an embodiment of the present application;

[0043] Figure 10 is a schematic flowchart of an information processing method provided by an embodiment of the present application;

[0044] Figure 11 is a schematic flowchart of an information processing method provided by an embodiment of the present application. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0045] To make the objectives, technical solutions, and advantages of this application clearer, the following will further describe this application in detail with reference to the accompanying drawings. The described embodiments should not be regarded as limitations on this application. All other embodiments obtained by those of ordinary skill in the art without creative efforts fall within the scope of protection of this application.

[0046] It can be understood that in the embodiments of this application, data related to user information, etc. (such as the user's trigger operation) is involved. When the embodiments of this application are applied to specific products or technologies, user permission or consent needs to be obtained, and the collection, use, and processing of relevant data need to comply with the relevant laws, regulations, and standards of relevant countries and regions.

[0047] In the following description, "some embodiments" are involved, which describe a subset of all possible embodiments. However, it can be understood that "some embodiments" can be the same subset or different subsets of all possible embodiments and can be combined with each other without conflict.

[0048] In the following description, the terms "first / second..." are only used to distinguish similar objects and do not represent a specific order for the objects. It can be understood that "first / second..." can be interchanged with a specific order or sequence when allowed, so that the embodiments of this application described here can be implemented in an order other than that illustrated or described here.

[0049] In the embodiments of this application, the term "module" or "unit" refers to a computer program with a predetermined function or a part of a computer program, which works together with other related parts to achieve a predetermined goal and can be fully or partially implemented by using software, hardware (such as a processing circuit or a memory), or a combination thereof. Similarly, a processor (or multiple processors or memories) can be used to implement one or more modules or units. In addition, each module or unit can be a part of the overall module or unit that includes the function of that module or unit.

[0050] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those of ordinary skill in the technical field to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of this application and are not intended to limit this application.

[0051] Before further elaborating on the embodiments of this application, the nouns and terms involved in the embodiments of this application are explained, and the nouns and terms involved in the embodiments of this application are applicable to the following explanations.

[0052] 1) Client: An application program running on a terminal for providing various services, such as a video playback client, a game client, a music client, etc.

[0053] 2) Responsive to, used to represent the conditions or states on which the executed operations depend. When the dependent conditions or states are met, one or more of the executed operations can be real-time or can have a set delay; without special instructions, there is no restriction on the execution order of multiple executed operations.

[0054] 3) High-quality songs refer to songs that can only be played after purchasing a membership of a music application (music client) or purchasing the playback right of the song separately. If the target user has neither purchased a music application membership nor separately purchased the music usage rights (such as playback rights, sharing rights, commenting rights, downloading rights, etc.) of this type of song, then the target user does not have the music usage rights of this type of song. Taking the music usage right as the playback right as an example, the target user does not have the playback right of this song in the music application and cannot play and appreciate this song; if the target user purchases a music application membership or separately purchases the playback right of a high-quality song, then the target user has the playback right of the high-quality song, that is, the target user can play and appreciate this song in the music application.

[0055] The embodiments of the present application provide an information processing method, device, electronic device, computer-readable storage medium, and computer program product, which can improve the conversion rate of promotional information. The following describes an exemplary application of the electronic device provided by the embodiments of the present application. The electronic device provided by the embodiments of the present application can be implemented as various types of user terminals such as laptop computers, tablet computers, desktop computers, set-top boxes, mobile devices (for example, mobile phones, portable music players, personal digital assistants, dedicated messaging devices, portable game devices), smart phones, smart speakers, smart watches, smart TVs, in-vehicle terminals, etc., or can be implemented as a server. The following will describe the exemplary application when the electronic device is implemented as a terminal.

[0056] See Figure 1 , Figure 1 is a schematic diagram of the architecture of the information processing system 100 provided by the embodiments of the present application. To support an exemplary application, terminals (exemplarily showing terminals 400-1 and 400-2) are connected to the server 200 through the network 300. The network 300 can be a wide area network, a local area network, or a combination of the two.

[0057] In some embodiments, the server 200 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It may also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, Content Delivery Network (CDN), and big data and artificial intelligence platforms. The terminal 400 may be a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, a vehicle-mounted terminal, etc., but is not limited thereto. The terminal and the server may be directly or indirectly connected through wired or wireless communication methods, which are not limited in the embodiments of the present application.

[0058] In practical applications, a client with a music playback function is set on the terminal, such as a music client (i.e., a music application). When the target user opens the client on the terminal to listen to music, in the first interface of the music application, the first promotion information and an entry control are displayed; in response to a trigger operation on the entry control, a song acquisition request is sent to the server 200; the server 200 responds to the song acquisition request, acquires at least one song that has obtained the music usage right, and returns the acquired song to the terminal; the terminal displays at least one song that has obtained the music usage right in the second interface; in response to a playback operation on the target song, an information acquisition request is sent to the server 200; the server 200 responds to the information acquisition request, acquires the playback information of the target song and the second promotion information, and returns the acquired playback information of the target song and the second promotion information to the terminal; the terminal displays the playback information of the target song and the second promotion information in the third interface.

[0059] See Figure 2 , Figure 2 is a schematic structural diagram of the electronic device 500 provided by the embodiments of the present application. Taking the terminal in Figure 1 as an example, Figure 2 the electronic device 500 shown includes: at least one processor 510, a memory 550, at least one network interface 520, and a user interface 530. Each component in the electronic device 500 is coupled together through a bus system 540. It can be understood that the bus system 540 is used to realize the connection and communication between these components. In addition to the data bus, the bus system 540 also includes a power bus, a control bus, and a status signal bus. However, for the sake of clear illustration, in Figure 2 all kinds of buses are labeled as the bus system 540.

[0060] The processor 510 may be an integrated circuit chip with the ability to process signals, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. Among them, the general-purpose processor may be a microprocessor or any conventional processor, etc.

[0061] The memory 550 includes volatile memory or non-volatile memory, and may also include both volatile and non-volatile memory. Among them, the non-volatile memory may be a read-only memory (ROM), and the volatile memory may be a random access memory (RAM). The memory 550 described in the embodiments of the present application is intended to include any suitable type of memory. Optionally, the memory 550 includes one or more storage devices that are physically located far from the processor 510.

[0062] In some embodiments, the memory 550 is capable of storing data to support various operations. Examples of such data include programs, modules, and data structures, or subsets or supersets thereof, which will be exemplarily described below.

[0063] The operating system 551 includes system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks; the network communication module 552 is used to reach other electronic devices via one or more (wired or wireless) network interfaces 520. Exemplary network interfaces 520 include: Bluetooth, wireless compatibility certification (WiFi), and universal serial bus (USB), etc.

[0064] In some embodiments, the information processing device provided by the embodiments of the present application may be implemented in software. The information processing device provided by the embodiments of the present application may be provided as various software embodiments, including various forms such as application programs, software, software modules, scripts, or code. Figure 2 The information processing device 555 stored in the memory 550 is shown. It may be software in the form of programs and plugins, etc., and includes a series of modules, including a first display module 5551, a second display module 5552, and a third display module 5553. These modules are logical, so they can be arbitrarily combined or further split according to the functions to be implemented. The functions of each module will be described below.

[0065] In some other embodiments, the device provided in the embodiments of the present application may be implemented in a hardware manner. As an example, the device provided in the embodiments of the present application may be a processor in the form of a hardware decoding processor, which is programmed to execute the information processing method provided in the embodiments of the present application. For example, the processor in the form of a hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field-Programmable Gate Arrays (FPGAs), or other electronic components.

[0066] In some embodiments, the terminal or the server may implement the information processing method provided in the embodiments of the present application by running various computer-executable instructions or computer programs. For example, the computer-executable instructions may be commands at the microprogram level, machine instructions, or software instructions. The computer program may be a native program or a software module in the operating system; it may be a local application (APP), that is, a program that needs to be installed in the operating system to run, such as an online education APP or an online reading APP; it may also be a small program that can be embedded in any APP, that is, a program that only needs to be downloaded to the browser environment to run. In short, the above computer-executable instructions may be instructions in any form, and the above computer programs may be application programs, modules, or plugins in any form.

[0067] As described above, the information processing method provided in the embodiments of the present application may be implemented by various types of electronic devices. For example, it may be Figure 1 individually executed by the terminal in Figure 1 or jointly executed by the terminal and the server 200 in Figure 1 . Next, taking the case where the information processing method provided in the embodiments of the present application is individually executed by the terminal in Figure 1 as an example for illustration. Refer to Figure 3 . Figure 3 is a schematic flowchart of the information processing method provided in the embodiments of the present application, and will be described in conjunction with the steps shown in Figure 3 .

[0068] Step 101: The terminal displays the first promotion information and the entry control on the first interface of the music application.

[0069] Among them, the first promotion information is the relevant information for promoting the target promotion object, and the entry control is used to view the songs for which the target user (i.e., the user who plays the target song) has obtained the music usage right. The first interface can be the splash screen interface when starting the music application, or the song interaction interface in the music application, or other interfaces.

[0070] Step 102: In response to the trigger operation on the entry control, display at least one song that has obtained the music usage right in the second interface.

[0071] Among them, the music usage right includes but is not limited to the playback right, sharing right, commenting right, and downloading right of the song. Next, an example will be given with the current object having obtained the playback right of the song.

[0072] In some embodiments, taking the first interface as the splash screen interface when starting the music application as an example, the terminal, in response to the start operation of the target user on the music application, displays the first promotion information and the entry control in the first interface (i.e., the splash screen interface) of the music application. Here, the entry control is also called the sponsored playlist viewing entry. Among them, the first promotion information is the relevant information for promoting the target promotion object of the promoted customer. The sponsored playlist viewing entry is used to view the songs sponsored by the promoted customer for the target user to play (i.e., the target user has obtained the music usage right of the song, such as the playback right). In addition, while displaying the sponsored playlist viewing entry, a prompt message for prompting the promoted customer (advertiser) to invite the target user to play high-quality songs for free can also be displayed. The target user can perform a trigger operation on the sponsored playlist viewing entry based on the prompt message. The terminal, in response to this trigger operation, displays the playlist interface of the target user (i.e., the above-mentioned second interface), and displays at least one song carrying the target label in the playlist interface, that is, displays a song list for the target user to select and play the target song from.

[0073] Among them, the target label is used to indicate that the promoted customer (such as an advertiser) sponsors the target user to play the song, so that the target user changes from not having the playback right of the song to having the playback right. That is, through the sponsorship of the promoted customer, the target user can play the song that originally did not have the playback right (i.e., the high-quality song) for free without paying.

[0074] In practical applications, promotional customers sponsor some songs in the music application (i.e., the music client) through a cooperative relationship (i.e., the music application obtains sponsorship fees from promotional customers) to sponsor target users to play songs for free. For example, a promotional customer pays a certain sponsorship fee to the music application, enabling the music application to open the playback rights of some songs (such as Song 1 and Song 2) to target users, allowing target users to play and enjoy these songs (such as Song 1 and Song 2) for free. When displaying such sponsored songs in the target user's playlist interface, corresponding target labels are shown to indicate that the target user has obtained the playback rights of the songs and can play and enjoy these songs for free. In this way, the music application can obtain sponsorship fees through its cooperative relationship with advertisers, thereby increasing its revenue sources. Users can play high-quality songs for free, and advertisers can increase the exposure opportunities of their advertisements through sponsorship, achieving a win-win advertising model for all parties.

[0075] While displaying an entry for viewing the sponsored playlist on the first interface of the music application, relevant first promotional information corresponding to the target promotional object recommended by the promotional customer can also be shown to maximize the exposure opportunities of the target promotional object recommended by the promotional customer. Among them, the type of the target promotional object can be various, such as item type, application type, location type. When the type of the target promotional object is of the item type, the target promotional object can be called a target promotional item, such as items like headphones, mobile phones, electric vehicles, etc. The first promotional information is relevant information for promoting and introducing the target promotional item. When the type of the target promotional object is of the application type, the target promotional object can be called a target promotional application, such as application types like game applications, reading applications, etc. The first promotional information is relevant information for promoting and introducing the target promotional application. When the type of the target promotional object is of the location type, the target promotional object can be called a target promotional location, such as locations like scenic spots, hotels, restaurants, bookstores, etc. The first promotional information is relevant information for promoting and introducing the target promotional location. Of course, the target promotional object can also be of other types, and the embodiments of the present application do not limit the type of the target promotional object.

[0076] The target promotional object can be a promotional object recommended by the promotional customer based on the characteristic data of the target user and matching the characteristic data. The first promotional information is the introduction information of the target promotional object. For example, when the target promotional object is headphones, the first promotional information can be the introduction information of the headphones (such as headphone pictures, performance, etc.). Since the first promotional information does not appear out of place on the first interface, it can guide the target user to perform a trigger operation on the entry for viewing the sponsored playlist. In this way, the promotion pertinence and accuracy can be improved, avoiding the target user's aversion to the target promotional object and being conducive to improving the subsequent conversion rate for the target promotional object.

[0077] See Figure 4 , Figure 4This is a schematic diagram of interface display provided by an embodiment of the present application. When a target user clicks on a music application in the terminal, in response to the startup operation for the music application, the terminal displays an entry control (such as a sponsored playlist viewing entry) 401 in the splash screen interface (i.e., the first interface) of the music application, for prompting a promotion customer (advertiser) to invite the target user to play high-quality songs for free with a prompt message 402, and a first promotion information 403 corresponding to the target promotion object, such as a headphone picture. When the target user performs a trigger operation on the entry control (such as the sponsored playlist viewing entry) 401 based on the prompt message 402, the terminal responds to this trigger operation, displays the playlist interface (i.e., the second interface) 404 of the target user, and displays at least one song (such as Song 1, Song 2) in the playlist interface 404, with each song carrying a corresponding target label (such as xx invites you to listen for free); thus, in addition to displaying high-quality songs for the target user to listen to for free in the song list, the purpose of promoting the advertisement can be further achieved by displaying the target label.

[0078] In some embodiments, the terminal can also respond to the trigger operation on the entry control in the following manner to display at least one song with music usage permission in the second interface: in response to the trigger operation on the entry control, display a transition interface, and display a third promotion information in the transition interface; in response to the satisfaction of the interface switching condition, stop displaying the third promotion information, switch from the transition interface to the second interface, and display at least one song with music usage permission in the second interface.

[0079] See Figure 5 , Figure 5 This is a schematic diagram of interface display provided by an embodiment of the present application. When the target user triggers the entry control (such as the sponsored playlist viewing entry) 501, the terminal responds to this trigger operation, displays a transition interface 502, and displays a third promotion information (such as when the target promotion object is a headphone, display an advertisement video of the headphone) 503 corresponding to the target promotion object in the transition interface 502, and when the interface switching condition is satisfied, stop displaying the third promotion information (such as stop playing the advertisement video of the headphone) 503, switch from the transition interface 502 to the second interface (i.e., the playlist interface) 504 of the target user, and display at least one song with music usage permission (i.e., a song carrying a target label, such as Song 1, Song 2) in the second interface (i.e., the playlist interface) 504; thus, during the process of displaying the playlist, the third promotion information of the target promotion object is also immersively displayed through the transition interface, further increasing the exposure opportunity of the target promotion object and achieving a better promotion purpose for the target promotion object.

[0080] In some embodiments, before stopping the display of the third promotion information, the terminal may determine whether the interface switching condition is met in the following ways: in response to the display duration of the third promotion information reaching the target duration, it is determined that the interface switching condition is met; or, in response to a trigger operation on the skip control in the transition interface, it is determined that the interface switching condition is met; or, in response to a confirmation operation on the playlist interface entry prompt message displayed in the transition interface, it is determined that the interface switching condition is met.

[0081] Among them, the interface switching condition is used to indicate the stop display timing of the third promotion information. In practical applications, the interface switching condition can be set according to actual needs. For example, the interface switching condition can be set to be related to the display duration of the third promotion information. For example, when the display duration of the third promotion information reaches the target duration (which can be set according to actual needs, such as set to 5 seconds), it can be determined that the stop display timing of the third promotion information arrives, that is, the interface switching condition is met; another example is that the interface switching condition is set to be related to the user's trigger operation. For example, when the user triggers an operation to stop displaying the third promotion information (such as by triggering the skip control or close control associated with the third promotion information), it can be determined that the stop display timing of the third promotion information arrives, that is, the interface switching condition is met; another example is that the second interface entry prompt message can be displayed in the transition interface. When a confirmation operation is performed on this prompt message, it can be determined that the stop display timing of the third promotion information arrives, that is, the interface switching condition is met.

[0082] In some embodiments, the terminal may display the third promotion information corresponding to the target promotion object in the transition interface in the following ways: display the third promotion information corresponding to the target promotion object full screen in the transition interface; correspondingly, after switching from the transition interface to the second interface, the third promotion information may be displayed in a partial area of the second interface.

[0083] In practical applications, displaying the third promotion information corresponding to the target promotion object full screen in the transition interface, such as displaying the advertising video of the target promotion object full screen, can enable users to watch the advertising video immersively. When switching from the transition interface to the second interface (that is, the playlist interface of the target user), the display range of the third promotion information is reduced in the second interface (that is, the playlist interface), such as being displayed in a partial area (such as the top area) of the playlist interface. Since the playlist interface is mainly used to display the song list, this avoids interfering with the song list and can improve the user's viewing experience.

[0084] In some embodiments, the terminal may display at least one song with music usage permission in the second interface in the following manner: in the first area of the second interface, display at least one song with music usage permission, and in the second area of the second interface, display a poster introduction for the song, where the poster introduction includes fourth promotion information corresponding to the target promotion object; in the third area of the second interface, display the sponsorship prompt information of the promoting customer for the target user, and the details viewing entry corresponding to the target promotion object.

[0085] See Figure 6 , Figure 6 is a schematic diagram of interface display provided by an embodiment of the present application. Taking the playlist interface of the target user as the second interface as an example, in the first area 601 of the playlist interface of the target user, display a playlist list including at least one song, where each song carries promotional information (i.e., target label) about the promoting customer or the target promotion object; display the poster introduction of the promoting customer for the song in the second area 602, and display the sponsorship prompt information 604 of the promoting customer for the target user and the details viewing entry 605 corresponding to the target promotion object in the third area 603. The poster introduction includes fourth promotion information (i.e., promotion material) pre-created by the promoting customer, which is related to the songs in the playlist and is used to introduce the target promotion object. For example, taking the song in the playlist as song 1 and the target promotion object as earphone A, the poster introduction may be a poster cover composed of video frames intercepted from the video of star xx wearing earphone A and listening to song 1 (the poster cover is called the fourth promotion information); the sponsorship prompt information 604 displayed in the third area 603 is used to prompt the promoting customer to invite the target user to listen to high-quality music for free, and it conveys the promotional information about the promoting customer or the target promotion object recommended by the promoting customer. The details viewing entry 605 is used to view the promotion details information of the target promotion object. For example, in response to the trigger operation for the details viewing entry 605, display the promotion details page of the target promotion object, and more introduction information (such as performance, price, etc.) about the target promotion object and the conversion entry (such as the purchase control) may be displayed on the promotion details page to achieve the actual conversion of the target promotion object through the conversion entry; thus, each area in the playlist interface conveys the promotional information about the promoting customer or the target promotion object recommended by the promoting customer, greatly increasing the exposure opportunity of the advertisement and being beneficial to improving the advertisement conversion rate.

[0086] In some embodiments, the terminal may also display at least one song with music usage permission in the second interface in the following manner: display at least one song that is adapted to the target user and the target user has obtained music usage permission in the second interface; where the target promotion object corresponding to the first promotion information matches the style of the song, or the target promotion object has an associated relationship with the singer of the song.

[0087] Among them, the songs displayed on the second interface carry target tags. The target promotion objects recommended by the promotion customers indicated by the target tags match the styles of the songs, or there is an associated relationship between the target promotion objects and the singers of the songs. Here, since the promotion customers (i.e., advertisers) have established a cooperation with the music application in advance and paid a certain fee to the music application, some songs that need to be paid to play can be played and enjoyed by users for free. The sponsored songs all carry corresponding target tags. Therefore, when the target user opens the music application, the terminal filters out the songs that match the feature data from the songs carrying the target tags based on the feature data of the target user, and displays the filtered songs in the song list interface of the target user.

[0088] In order to organically integrate the target promotion objects indicated by the target tags carried by the songs, the target promotion objects recommended by the promotion customers can be the promotion objects to be promoted that match the music styles of the songs or the emotions conveyed by the songs. For example, when the song has a deep and profound style, the target promotion object can be headphones with a good function of conveying deep and profound emotions. Another example is that when the emotion conveyed by the song is the praise for region A, the target promotion object can be the tea specialty produced in region A. In addition, the target promotion objects can also be the promotion objects to be promoted that have an associated relationship with the singers of the songs. For example, if the singer of the song endorses the x brand mobile phone, the target promotion object can be the x brand mobile phone.

[0089] Through the above method, the songs carrying target tags displayed in the song list interface of the target user are all suitable for the target user, improving the recommendation pertinence. Moreover, the target promotion objects indicated by the target tags carried by the songs match the music styles of the songs or the singers of the songs, thus ensuring that the advertising content is highly relevant to the current mood and interests of the target user, avoiding the disgust of users, and thus being conducive to improving the conversion rate.

[0090] Step 103: In response to the play operation for the target song, display the play information of the target song and the second promotion information in the third interface.

[0091] Here, when the target user selects the target song from at least one song carrying the target tag for playing, the terminal responds to the play instruction for the target song, plays the target song in the play interface, that is, displays the play information of the target song (such as lyrics, play progress, play background, etc.) in the play interface, and during the process of playing the target song, displays the second promotion information (i.e., advertising information) corresponding to the target promotion object recommended by the promotion customer to the target user in the play interface. In this way, while the user enjoys high-quality songs, the advertisements of the advertisers can be effectively displayed, realizing a win-win advertising form.

[0092] It should be noted that in practical applications, the promotion objects corresponding to the first promotion information and the second promotion information may be the same or different.

[0093] In some embodiments, the terminal may respond to a play operation on a target song and play the target song in a play interface in the following manner: in response to the play operation on the target song, display fifth promotion information in a third interface, where the fifth promotion information has the same promotion object as that corresponding to the first promotion information; in response to the completion of the display of the fifth promotion information, play the target song and display the play information of the target song and the second promotion information.

[0094] See Figure 7 , Figure 7 is a schematic diagram of interface display provided by an embodiment of the present application. When a target user selects to play a target song, the terminal responds to the play operation on the target song and may first display fifth promotion information in a play interface (i.e., the third interface). For example, taking the target to-be-promoted object as the target promotion object, first play an entrance animation that integrates recommended materials corresponding to the target promotion object, that is, an entrance animation for an immersive introduction to the target promotion object (i.e., the fifth promotion information), and after the entrance animation is played, play the target song and display the play information of the target song and the second promotion information (information for a more detailed promotion or introduction of the target promotion object); where, when playing the entrance animation, a play interface with a preset transparency may be used to play the entrance animation so as to view more song information located below the entrance animation through the entrance animation; thus, during the process of playing a target song list, by immersively playing the entrance animation for introducing the target promotion object, the exposure opportunity of the target promotion object is further increased, achieving the purpose of better promoting the target promotion object.

[0095] In some embodiments, the terminal may display the second promotion information in a second interface in the following manner: in a fourth area of the third interface, display a song play background image that integrates sixth promotion information and the inherent background of the target song, where the sixth promotion information has the same promotion object as that corresponding to the first promotion information; in a fifth area of the third interface, display an object identifier corresponding to the target promotion object corresponding to the sixth promotion information and an entry for viewing details; use at least one of the sixth promotion information, the object identifier, and the entry for viewing details in the song play background image as the second promotion information.

[0096] In some embodiments, when the second promotion information includes the entry for viewing details, in response to a trigger operation on the entry for viewing details, jump from the third interface to the landing page corresponding to the second promotion information.

[0097] See Figure 8 , Figure 8It is a schematic diagram of interface display provided by an embodiment of the present application. During the playback of a target song, in the fourth area (such as the upper area) 801 of the third interface (i.e., the playback interface), a song playback background image can be displayed. The song playback background image includes the inherent background of the target song (such as the cover corresponding to the target song) and the recommended materials corresponding to the target promotion object (such as when the target promotion object is Headphone A, the headphone picture element corresponding to Headphone A is used as the sixth promotion information); an object identifier corresponding to the target promotion object (such as a headphone icon) and a details viewing entry (such as "Learn More") can also be displayed in the fifth area (such as the middle area) 802 of the playback interface. Through the details viewing entry, the recommended details information of the target promotion object can be viewed. For example, in response to a trigger operation on the details viewing entry, it jumps from the playback interface (the third interface) to the landing page corresponding to the second promotion information, and more introduction information about the target promotion object (such as performance, price, etc.) and a conversion entry (such as a purchase control) can be displayed on the landing page, so as to achieve the actual conversion of the target promotion object through the conversion entry; in this way, promotional information about the target promotion object is transmitted in most areas of the playback interface of the target song, reflecting the linkage between the song and the target promotion object, greatly increasing the exposure opportunity of the advertisement, and being beneficial to improving the advertisement conversion rate.

[0098] In some embodiments, the terminal can display the recommended information corresponding to the target promotion object recommended by the promotion customer in the playback interface in the following manner: In the third interface of the target style, the second promotion information is displayed, where the target style corresponds to the second promotion information.

[0099] In practical applications, the promotion customer can also change the playback interface (i.e., the third interface) of the target song to a customized style, that is, in the playback interface of the target style (i.e., the customized style), the promotion information (i.e., the second promotion information) of the target promotion object recommended by the promotion customer is displayed. The target style corresponds to the second promotion information of the target promotion object. Since the second promotion information corresponds to the target promotion object, the target style is related to the type, shape, performance, etc. of the target promotion object.

[0100] In some embodiments, the terminal can display the second promotion information in the third interface of the target style in the following manner: In the background display area of the third interface of the target style, display the promotion materials corresponding to the target promotion object as the song playback background of the target song; on the progress bar of the third interface of the target style, display the object identifier of the target promotion object as the progress bar indicator, and display the customer identifier of the promotion customer on the playback control as the playback control; use at least one of the displayed song playback background, progress bar indicator, and playback control as the second promotion information corresponding to the target promotion object.

[0101] See Figure 9 ,Figure 9 This is a schematic diagram of interface display provided by an embodiment of the present application. Taking the target promotion object as an earphone as an example, in the background display area of the playing interface of the target song (i.e., the third interface), the promotion material corresponding to the target promotion object (such as an earphone picture) can be used as the song playing background 901 of the target song. On the progress bar of the playing interface (player), the object identifier of the target promotion object (such as an earphone icon) is used as the progress bar indicator 902, and the customer identifier of the promotion customer corresponding to the target promotion object (i.e., the brand identifier of the advertiser) is used as the playing control 903 of the player, so as to use at least one of the displayed song playing background, progress bar indicator, and playing control as the second promotion information corresponding to the target promotion object. In this way, the promotion elements corresponding to the promotion customer or the target promotion object are seamlessly integrated into the playing interface of the target song, reflecting the linkage between the song and the target promotion object, greatly increasing the exposure opportunity of the advertisement, and not causing boredom to the user, which is beneficial to improving the advertisement conversion rate.

[0102] In some embodiments, when the number of songs in the playlist interface is at least two, different songs correspond to the same promotion customer, and the target song has finished playing, the terminal can also automatically switch to other songs for playing in the third interface; where the other songs are the songs other than the target song among the at least two songs that have obtained the music usage rights; correspondingly, during the process of playing other songs, the second promotion information corresponding to the target promotion object is redisplayed in the third interface; or, the seventh promotion information is displayed in the third interface, and the promotion object corresponding to the seventh promotion information is the same as that corresponding to the second promotion information; or, the eighth promotion information is displayed in the third interface, and the promotion object corresponding to the eighth promotion information is different from that corresponding to the second promotion information.

[0103] In practical applications, when triggering, such as Figure 4When displaying the playlist interface of the target user based on the shown entry control (such as the sponsored playlist view entry) 401, if there are multiple songs that have obtained music usage permissions (i.e., songs carrying the target tag) displayed in the same playlist interface of the target user, then these multiple different songs correspond to the same promotion customer. That is, when the same advertiser sponsors multiple songs, the promotion objects corresponding to different songs can be the same or different. When the promotion objects corresponding to different songs are different, the promotion information corresponding to different promotion objects is also different. When the promotion objects corresponding to different songs are the same, there can be one or multiple promotion information corresponding to the same promotion object. After the target song finishes playing, it can be automatically switched to play the next other song in the playlist interface, and during the process of playing the next other song, the second promotion information corresponding to the target promotion object can be re-displayed in the playback interface (i.e., the third interface) (that is, different songs correspond to the same target promotion object, and the same target promotion object corresponds to one promotion information), and other promotion information corresponding to the target promotion object can also be displayed in the playback interface (such as the seventh promotion information, that is, different songs correspond to the same target promotion object, but the same target promotion object corresponds to multiple different promotion information); other promotion information corresponding to other promotion objects recommended by the promotion customer can also be displayed (such as the eighth promotion information, that is, different songs correspond to different promotion objects, and different promotion objects correspond to different promotion information); thus, the diversity of promotion information can be improved during the process of playing songs.

[0104] In some embodiments, the terminal, in response to the number of songs in the playlist interface being at least two, different songs corresponding to different promotion customers, and the target song finishing playing, automatically switches to play other songs in the third interface, and during the process of playing other songs, the ninth promotion information is displayed in the third interface, where the ninth promotion information corresponds to a different promotion customer than the second promotion information, that is, the promotion information corresponding to other promotion objects is displayed, and the other promotion objects are recommended by other promotion customers corresponding to other songs.

[0105] In practical applications, when there are multiple songs that have obtained music usage rights (i.e., songs carrying target tags) displayed in the same playlist interface of the target user, and these multiple different songs correspond to different promotion clients, the promotion objects corresponding to different songs are different, and the promotion information corresponding to different promotion objects is naturally also different. After the target song finishes playing, it can be automatically switched to play the next other song in the playlist interface, and during the process of playing the next other song, the promotion information corresponding to other promotion objects (different from the target promotion object corresponding to the target song), that is, the ninth promotion information, can be displayed in the playback interface. Among them, other promotion objects are recommended by other promotion clients corresponding to other songs. For example, if the promotion object corresponding to song 1 is the headphones promoted by advertiser A, and the promotion object corresponding to song 2 is the mobile phone promoted by advertiser B, then during the process of playing song 1, the promotion information of the headphones (i.e., the second promotion information, such as a headphone advertisement) is displayed in the playback interface. When song 1 finishes playing, song 2 is automatically played, and during the process of playing song 2, the promotion information of the mobile phone (i.e., the ninth promotion information, such as a mobile phone advertisement) is displayed in the playback interface. In this way, during the process of playing songs, the diversity of the promotion information corresponding to the advertiser or the advertising object (i.e., the promotion object) can be improved.

[0106] Through the above method, by having the promotion client (i.e., the advertiser) sponsor the target user to play high-quality songs for free, the target user changes from not having the playback right of high-quality songs to having the playback right. And when playing high-quality songs, the promotion information corresponding to the target promotion object promoted by the advertiser (i.e., the advertisement content) is displayed in the playback interface. That is, while the user enjoys high-quality songs, the advertiser's advertisement is effectively displayed, realizing a win-win advertising form. Through this way of advertiser sponsorship, users can enjoy high-quality music that they would otherwise have to pay for for free. This greatly enhances the user experience and reduces the user's resistance to advertisements. When users can enjoy high-quality music for free because of the sponsorship, they will have a positive feeling towards the advertiser, thereby increasing their interest and purchase intention in the target promotion object recommended by the advertiser, which is conducive to improving the advertisement conversion rate.

[0107] Next, an exemplary application of the embodiments of the present application in an actual application scenario will be described. Taking the "headphones" to be promoted, which is recommended by the promotion client (i.e., the advertiser), as an example of the target promotion object, the information processing method provided by the embodiments of the present application will be further described. The advertiser sponsors the premium playlist to enable the target user to have the playback right of the songs in the premium playlist. For the convenience of description, the headphone advertisement interspersed in the premium playlist is called the premium playlist advertisement.

[0108] Next, continue to take the terminal alone implementing the information processing method provided by the present application as an example for description. Refer to Figure 10 , Figure 10It is a schematic flowchart of an information processing method provided by an embodiment of the present application. The method includes:

[0109] Step 201: In response to a startup operation for a music application, the terminal determines whether there is a splash screen advertisement.

[0110] Here, when the target user starts the music application in the terminal, the terminal first determines whether the music application is bound with a splash screen advertisement. If there is no splash screen advertisement, step 202 is executed; if there is a splash screen advertisement, step 203 is executed.

[0111] Step 202: Display songs without the target label in the playlist interface of the target user.

[0112] Among them, the songs with the target label are the songs that have obtained the music usage rights as described above. The target label is used to indicate that the advertiser sponsors the target user to play the song, so that the target user changes from not having the playback right of the song to having the playback right. That is, through the sponsorship of the advertiser, the target user can play the song that originally did not have the playback right for free without paying, that is, the target label is used to indicate that the advertiser invites the target user to listen to songs for free.

[0113] In practical applications, when the music application is not bound with a splash screen advertisement, it means that there is no advertiser sponsoring and inviting the target user to listen to high-quality songs for free. Therefore, the recommended songs are displayed in the playlist interface of the target user in a conventional manner. That is, if the target user has not purchased the music application membership or has not purchased the high-quality songs that need to be paid separately to play, the songs without the target label are displayed, or the songs with the membership label are displayed (the so-called membership label is used to indicate that only member users can play this song) to prompt the target user that they cannot play and enjoy this type of song.

[0114] Step 203: Determine whether the splash screen advertisement is a premium playlist advertisement.

[0115] Here, when the music application is bound with a splash screen advertisement, it is necessary to further determine the type of the splash screen advertisement. For example, determine whether the splash screen advertisement is a premium playlist advertisement. When the splash screen advertisement is not a premium playlist advertisement (i.e., a conventional advertisement), step 204 is executed; when the splash screen advertisement is a premium playlist advertisement, step 205 is executed.

[0116] Step 204: Display the splash screen advertisement according to the conventional advertisement process.

[0117] Here, when the splash screen advertisement is not a premium playlist advertisement (i.e., a conventional advertisement), the splash screen advertisement is displayed according to the conventional advertisement process, and after the splash screen advertisement is played, step 202 is executed, that is, display the songs without the target label in the playlist interface of the target user.

[0118] Step 205: Display the premium playlist advertisement in the splash screen interface of the music application.

[0119] Here, when playing the premium playlist advertisement, the corresponding promotional materials (i.e. the first promotional information mentioned above) and the premium playlist card (i.e. the entry control or sponsored playlist viewing entry mentioned above) can be displayed. For details, please refer to Figure 4 .

[0120] Step 206: In response to the triggering operation on the premium playlist card, play the entrance video.

[0121] Here, when the target user clicks Figure 4 When the terminal displays the Zhenpin song list card in the Zhenpin song list advertisement shown, the terminal responds to the click operation, displays a transition interface, and plays the entrance video (i.e., the headset advertising video, i.e., the third promotion information mentioned above) in the transition interface. For details, see Figure 5 .

[0122] Step 207: In response to the play operation for the target song, play the entrance animation, and when the entrance animation is finished playing, play the target song.

[0123] like Figure 7 As shown, when the target user chooses to play the target song in the premium playlist page, the terminal responds to the play operation of the target song, and can first play the entry animation in the play interface (that is, the fifth promotional information mentioned above, such as playing headphone advertisements), and play the target song after the entry animation is finished.

[0124] Step 208: During the playing of the target song, the advertising information of the premium playlist advertisement is displayed.

[0125] like Figure 8 As shown, during the playback of the target song, a product exposure module (such as the headset details viewing entrance) is placed in the middle of the playback page as advertising information (i.e., the second promotional information mentioned above), reflecting the linkage between the premium song and the headset advertisement. In addition, advertisers can also change the playback interface to a customized style (i.e., the target style mentioned above), and use the customized playback interface as advertising information, that is, display different forms of playback interfaces according to the advertiser's theme and material, such as Figure 9 As shown, the song playback page supports various forms of customization, including background, atmosphere, playback controls, playback progress bar, etc. For example, a headphone advertising picture can be used as the song playback background, a headphone icon can be used as the playback progress bar indicator, and an advertising brand logo can be used as a playback control.

[0126] Step 209: In response to the triggering operation on the detail viewing entrance, the advertisement landing page is displayed.

[0127] By clicking on the "View Details" entry, you can enter the headphone advertisement landing page. On the headphone advertisement landing page, you can purchase headphones through the purchase control to achieve actual advertisement conversion.

[0128] Next, it will be described from aspects such as the creation and delivery of advertisements, and advertisement playback. Refer to Figure 11 , Figure 11 is a schematic flowchart of the information processing method provided by the embodiment of the present application. The method includes:

[0129] Step 301: The delivery end sends an advertisement delivery request to the advertisement engine.

[0130] Here, when an advertiser delivers a splash advertisement, the delivery end sends an advertisement delivery request to the advertisement engine. Among them, the advertisement delivery request carries advertisement materials and the to-be-sponsored high-quality song list. The advertisement materials include, but are not limited to: advertisement brand, advertisement object (i.e., the promotion object promoted by the advertiser), and recommended materials for advertising the advertisement object; the high-quality song list includes multiple high-quality songs (i.e., the above-mentioned high-quality songs, that is, songs that require purchasing a music application membership or paying separately to play).

[0131] Step 302: The advertisement engine generates a high-quality song list advertisement in response to the advertisement delivery request.

[0132] Here, the advertisement engine generates a splash advertisement (i.e., a high-quality song list advertisement) bound to the high-quality song list based on the advertisement materials and the high-quality song list carried in the advertisement delivery request in response to the advertisement delivery request. That is, the generated headphone advertisement is bound to the high-quality song list.

[0133] Through the above steps 301 to 302, the creation and delivery of the advertisement are completed.

[0134] Step 303: In response to the startup operation of the content platform client, send an advertisement acquisition request to the content platform background.

[0135] Here, when the target user starts the content platform client (such as the above-mentioned music application) in the terminal, the content platform client sends an advertisement acquisition request to the content platform background (i.e., the above-mentioned background server).

[0136] Step 304: The content platform background sends an advertisement acquisition request to the advertisement engine.

[0137] Step 305: The advertisement engine returns the high-quality song list advertisement to the content platform background in response to the advertisement acquisition request.

[0138] Step 306: The content platform background sends the high-quality song list advertisement to the content platform client.

[0139] Step 307: The content platform client displays the high-quality song list advertisement.

[0140] Here, when playing the premium playlist advertisement, corresponding promotional materials (i.e., the above-mentioned first promotional information, which is a prompt message for the advertiser to invite users to listen to high-quality songs for free) and premium playlist cards (i.e., the above-mentioned entry control or sponsored playlist viewing entry) can be displayed. For details, please refer to Figure 4 .

[0141] Step 308: The content platform client plays the entrance video in response to a click operation on the premium playlist advertisement.

[0142] Step 309: When the entrance video finishes playing, display the premium playlist page.

[0143] Here, when the target user clicks on Figure 4 the sponsored playlist query entry in the premium playlist advertisement shown, the content platform client responds to this click operation, displays a transition interface, and plays an entrance video (i.e., an advertisement video of headphones, which is also the above-mentioned third promotional information) in the transition interface. For details, please refer to Figure 5 .

[0144] Step 310: The content platform client plays an entrance animation in response to a play operation on the target song. When the entrance animation finishes playing, play the target song.

[0145] As Figure 7 shown, when the target user selects to play a target song on the premium playlist page, the content platform client responds to the play operation on the target song, can first play an entrance animation (i.e., the above-mentioned fifth promotional information, such as playing an advertisement video of headphones) in the play interface, and play the target song after the entrance animation finishes playing.

[0146] Step 311: Respond to a click operation on the details viewing entry and display the advertisement landing page.

[0147] During the process of playing the target song, display the advertisement information of the premium playlist advertisement. As Figure 8 shown, place a product exposure module (such as a headphones details viewing entry) in the middle of the play page as the advertisement information (i.e., the above-mentioned second promotional information), reflecting the linkage between the premium song and the headphones advertisement. By clicking on the headphones details viewing entry, you can enter the headphones advertisement landing page, and you can purchase headphones through the purchase control on the headphones advertisement landing page to achieve actual advertisement conversion. In addition, the advertiser can also change the play interface to a customized style, that is, display different forms of play interfaces according to the advertiser's theme and materials. As Figure 9As shown, the song playing page supports various forms of customization, including backgrounds, atmospheres, play controls, play progress bars, etc. For example, using the headphone advertisement picture as the song playing background, the headphone icon as the play progress bar indicator, and the advertising brand logo as the play control. In this way, the advertising materials corresponding to the advertiser or the advertising object are seamlessly integrated into the playing interface of the target song, reflecting the linkage between the song and the advertising object. This not only reduces the possibility of disturbing users but also increases the exposure rate and attractiveness of the advertisement, which is beneficial to improving the advertisement conversion rate.

[0148] Through the above methods, the embodiments of the present application have at least the following beneficial effects:

[0149] 1) Improve user engagement: Since the advertiser's sponsorship allows users to listen to high-quality paid music for free, this incentive may attract more users to listen to songs, thereby increasing the display times of the advertiser's products on the song list page.

[0150] 2) Precise product promotion: The advertising products displayed in the song list interface match the music style or emotion being played, thus ensuring that the advertising content is highly relevant to the user's current mood and interests, which is beneficial to improving the conversion rate.

[0151] 3) Enhance the advertiser's brand image: By sponsoring the playing of high-quality music, the advertiser not only promotes its products but also shows support for art and users, thereby enhancing its brand image and recognition.

[0152] 4) Expand the advertising coverage: Traditional advertising forms may only target specific target user groups, but through this method, advertisers can attract a wider audience, thereby expanding the advertising coverage.

[0153] 5) Improve user retention rate: Since users can enjoy high-quality music for free through sponsorship, they may be more inclined to stay on the platform for a longer time, thereby increasing the exposure opportunities of the advertisement;

[0154] 6) Enhance user loyalty: Providing users with a free high-quality music experience may increase their loyalty to the music platform, thereby improving user retention rate and engagement.

[0155] 7) Improve the advertisement conversion rate: When users can enjoy high-quality music for free because of sponsorship, they will have a positive emotion towards the advertiser, thus increasing their interest in the advertiser's products and the possible willingness to purchase, which is conducive to improving the advertisement conversion rate.

[0156] That is, by applying the embodiments of the present application, through an advertising model in which advertisers sponsor users to listen to paid high-quality music playlists for free, for users, this user-centered advertising model allows users to enjoy high-quality music that they should have paid for for free, which greatly enhances the user experience and reduces the user's resistance to advertisements. For advertisers, while users are enjoying high-quality music, the advertisers' products are effectively displayed, which is conducive to improving the advertising conversion rate. For music applications, in addition to the traditional advertising revenue, music applications can also obtain sponsorship fees through the cooperation relationship with advertisers, thereby increasing the revenue sources, which realizes a win-win advertising form (i.e., users - advertisers - music applications).

[0157] So far, the information processing method provided by the embodiments of the present application has been described in combination with the exemplary applications and implementations of the electronic devices provided by the embodiments of the present application. Next, the cooperation of each module in the information processing device 555 provided by the embodiments of the present application to implement the information processing solution will be described.

[0158] The first display module 5551 is configured to display first promotion information and an entry control in a first interface of the music application; the second display module 5552 is configured to, in response to a trigger operation on the entry control, display at least one song that has obtained music usage rights in a second interface; the third display module 5553 is configured to, in response to a play operation on a target song, display play information of the target song and second promotion information in a third interface.

[0159] In some embodiments, the second display module is further configured to, in response to a trigger operation on the entry control, display a transition interface and display third promotion information in the transition interface; in response to the satisfaction of an interface switching condition, stop displaying the third promotion information, and switch from the transition interface to the second interface, and display at least one song that has obtained music usage rights in the second interface.

[0160] In some embodiments, before stopping displaying the third promotion information, the loading further includes: a condition judgment module, configured to determine that the interface switching condition is satisfied in response to the display duration of the third promotion information reaching a target duration; or, determine that the interface switching condition is satisfied in response to a trigger operation on a skip control in the transition interface; or, determine that the interface switching condition is satisfied in response to a confirmation operation on a playlist interface entry prompt message displayed in the transition interface.

[0161] In some embodiments, the second display module is further configured to display the third promotion information full screen in the transition interface; after switching from the transition interface to the second interface, the second display module is further configured to display the third promotion information in a partial area of the second interface.

[0162] In some embodiments, the second display module is further configured to display at least one song with music usage permission obtained in a first area of a second interface; display a poster introduction for the song in a second area of the second interface, where the poster introduction includes fourth promotion information corresponding to a target promotion object, and the target promotion object is a promotion object promoted by a promotion customer to a target user; display sponsorship prompt information of the promotion customer for the target user and a details viewing entry corresponding to the target promotion object in a third area of the second interface, and the details viewing entry is used to view promotion details information of the target promotion object.

[0163] In some embodiments, the second display module is further configured to display at least one song that is adapted to the target user and the target user has obtained music usage permission in the second interface; wherein, the target promotion object corresponding to the first promotion information matches the style of the song, or the target promotion object has an association relationship with the singer of the song.

[0164] In some embodiments, the third display module is further configured to, in response to a play operation on a target song, display fifth promotion information in a play interface, where the fifth promotion information is the same as the promotion object corresponding to the first promotion information; after the fifth promotion information is displayed, play the target song and display play information of the target song and second promotion information.

[0165] In some embodiments, the third display module is further configured to display a song play background screen integrating sixth promotion information and the inherent background of the target song in a fourth area of the third interface, where the sixth promotion information is the same as the promotion object corresponding to the first promotion information; display an object identifier corresponding to the target promotion object corresponding to the sixth promotion information and a details viewing entry in a fifth area of the third interface; and use at least one of the sixth promotion information, the object identifier, and the details viewing entry in the song play background screen as the second promotion information.

[0166] In some embodiments, the device further includes: a page jump module, configured to, when the second promotion information includes the details viewing entry, in response to a trigger operation on the details viewing entry, jump from the third interface to a landing page corresponding to the second promotion information.

[0167] In some embodiments, the third display module is further configured to display second promotion information in a third interface of a target style, where the target style corresponds to the second promotion information.

[0168] In some embodiments, the third display module is further configured to display, in a background display area of a third interface in a target style, promotion materials corresponding to a target promotion object as a song playing background for the target song; display, on a progress bar of the third interface in the target style, an object identifier of the target promotion object as a progress bar indicator, and display, on a playback control, a customer identifier of a promotion customer corresponding to the target promotion object as the playback control; and use at least one of the displayed song playing background, the progress bar indicator, and the playback control as second promotion information corresponding to the target promotion object.

[0169] In some embodiments, the apparatus further includes: a first song switching module, configured to automatically switch to another song for playing in the third interface in response to the number of songs being at least two, different songs corresponding to the same promotion customer, and the target song having finished playing; where the other song is a song other than the target song among the at least two songs that have obtained music usage rights.

[0170] In some embodiments, the first song switching module is further configured to, during the process of playing the other song, redisplay the second promotion information in the playback interface; or display seventh promotion information in the playback interface, where the seventh promotion information corresponds to the same promotion object as the second promotion information; or display eighth promotion information in the playback interface, where the eighth promotion information corresponds to a promotion object different from that of the second promotion information.

[0171] In some embodiments, the apparatus further includes a second song switching module, configured to automatically switch to another song for playing in the third interface in response to the number of songs being at least two, different songs corresponding to different promotion customers, and the target song having finished playing, and display ninth promotion information in the third interface during the process of playing the other song, where the ninth promotion information corresponds to a promotion customer different from that of the second promotion information.

[0172] An embodiment of the present application provides a computer program product, which includes a computer program or computer-executable instructions, and the computer program or computer-executable instructions are stored in a computer-readable storage medium. A processor of an electronic device reads the computer-executable instructions from the computer-readable storage medium, and the processor executes the computer-executable instructions, so that the electronic device executes the information processing method described above in the embodiments of the present application.

[0173] An embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions, in which computer-executable instructions or computer programs are stored. When the computer-executable instructions or computer programs are executed by a processor, the processor will be caused to execute the information processing method provided by the embodiment of the present application. For example, as Figure 3 shown in the information processing method.

[0174] In some embodiments, the computer-readable storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disc, or CD-ROM; it may also be various devices including one or any combination of the above memories.

[0175] In some embodiments, the computer-executable instructions may be in the form of a program, software, software module, script, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including being deployed as an independent program or being deployed as a module, component, subroutine, or other unit suitable for use in a computing environment.

[0176] As an example, the computer-executable instructions may or may not correspond to a file in the file system, and may be stored as part of a file storing other programs or data. For example, they may be stored in one or more scripts in a HyperText Markup Language (HTML) document, stored in a single file dedicated to the program under discussion, or stored in multiple cooperating files (for example, files storing one or more modules, subroutines, or code portions).

[0177] As an example, the computer-executable instructions may be deployed to execute on one electronic device, or on multiple electronic devices located at one location, or on multiple electronic devices distributed at multiple locations and interconnected by a communication network.

[0178] As described above, the above are only embodiments of the present application and are not used to limit the protection scope of the present application. Any modifications, equivalent replacements, and improvements made within the spirit and scope of the present application are all included in the protection scope of the present application.

Claims

1. An information processing method, characterized in that, Applied to a music application, the method includes: In a first interface of the music application, display first promotion information and an entry control; In response to a trigger operation on the entry control, display at least one song that has obtained music usage rights in a second interface; In response to a play operation on a target song, display play information of the target song and second promotion information in a third interface.

2. The method according to claim 1, wherein The step of, in response to a trigger operation on the entry control, displaying at least one song that has obtained music usage rights in a second interface includes: In response to a trigger operation on the entry control, display a transition interface and display third promotion information in the transition interface; In response to the interface switching condition being satisfied, stop displaying the third promotion information, and switch from the transition interface to the second interface, and display at least one song that has obtained music usage rights in the second interface.

3. The method according to claim 2, wherein Before stopping displaying the third promotion information, the method further includes: In response to the display duration of the third promotion information reaching a target duration, determine that the interface switching condition is satisfied; or, In response to a trigger operation on a skip control in the transition interface, determine that the interface switching condition is satisfied; or, In response to a confirmation operation on a playlist interface entry prompt message displayed in the transition interface, determine that the interface switching condition is satisfied.

4. The method according to claim 2, characterized in that, The step of displaying third promotion information in the transition interface includes: Full-screen display the third promotion information in the transition interface; After switching from the transition interface to the second interface, the method further includes: Display the third promotion information in a partial area of the second interface.

5. The method according to claim 1, wherein The step of displaying at least one song that has obtained music usage rights in the second interface includes: In a first area of the second interface, display at least one song that has obtained music usage rights; The method further includes: In a second area of the second interface, display a poster introduction for the song, the poster introduction includes fourth promotion information corresponding to a target promotion object, and the target promotion object is a promotion object promoted by a promotion customer to a target user; In a third area of the second interface, display a sponsorship prompt message of the promotion customer for the target user and a details viewing entry corresponding to the target promotion object, and the details viewing entry is used to view promotion details information of the target promotion object.

6. The method according to claim 1, characterized in that, The step of displaying at least one song that has obtained music usage rights in the second interface includes: In the second interface, display at least one song that is suitable for the target user and the target user has obtained music usage rights; Wherein, the target promotion object corresponding to the first promotion information matches the style of the song, or the target promotion object has an associated relationship with the singer of the song.

7. The method according to claim 1, wherein The step of, in response to a play operation on a target song, displaying play information of the target song and second promotion information in a third interface includes: In response to a play operation on a target song, display fifth promotion information in the play interface, and the fifth promotion information is the same as the promotion object corresponding to the first promotion information; In response to the completion of the display of the fifth promotion information, play the target song, and display the playing information of the target song and the second promotion information.

8. The method according to claim 1, wherein The displaying of the second promotion information in the third interface includes: In a fourth area of the third interface, display a song playing background image that combines the sixth promotion information and the inherent background of the target song, where the sixth promotion information corresponds to the same promotion object as the first promotion information; In a fifth area of the third interface, display the object identifier corresponding to the target promotion object of the sixth promotion information and an entry for viewing details; Use at least one of the sixth promotion information, the object identifier, and the entry for viewing details in the song playing background image as the second promotion information.

9. The method according to claim 10, wherein The method further includes: When the second promotion information includes the entry for viewing details, in response to a trigger operation on the entry for viewing details, jump from the third interface to the landing page corresponding to the second promotion information.

10. The method according to claim 1, characterized in that The displaying of the second promotion information in the third interface includes: Display the second promotion information in a third interface of a target style, where the target style corresponds to the second promotion information.

11. The method according to claim 10, wherein, The displaying of the second promotion information in a third interface of a target style includes: In a background display area of the third interface of the target style, display promotion materials corresponding to the target promotion object as the song playing background of the target song; On the progress bar of the third interface of the target style, display the object identifier of the target promotion object as the progress bar indicator, and display the customer identifier of the promotion customer corresponding to the target promotion object on the playback control as the playback control; Use at least one of the displayed song playing background, the progress bar indicator, and the playback control as the second promotion information corresponding to the target promotion object.

12. The method according to claim 1, wherein The method further includes: In response to the number of songs being at least two, different songs corresponding to the same promotion customer, and the target song being played to completion, automatically switch to playing other songs in the third interface; where the other songs are the songs other than the target song among the at least two songs that have obtained music usage rights.

13. The method according to claim 12, characterized in that, The method further includes: During the playing of the other songs, redisplay the second promotion information in the third interface; or, display seventh promotion information in the third interface, where the seventh promotion information corresponds to the same promotion object as the second promotion information; or, display eighth promotion information in the third interface, where the eighth promotion information corresponds to a different promotion object from the second promotion information.

14. The method according to claim 1, characterized in that, The method further includes: In response to the number of songs being at least two, different songs corresponding to different promotion customers, and the target song being played to completion, automatically switch to playing other songs in the third interface, and During the playing of the other songs, display ninth promotion information in the third interface, where the ninth promotion information corresponds to a different promotion customer from the second promotion information.

15. An information processing apparatus, characterized in that, The device includes: The first display module is configured to display first promotion information and an entry control on a first interface of the music application; The second display module is configured to display at least one song with music usage rights on a second interface in response to a trigger operation on the entry control; The third display module is configured to display playing information of the target song and second promotion information on a third interface in response to a playing operation on the target song.

16. An electronic device, characterized in that, Comprising: A memory for storing computer-executable instructions or a computer program; A processor, when executing the computer-executable instructions or the computer program stored in the memory, implements the information processing method according to any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that, Storing computer-executable instructions or a computer program, when the computer-executable instructions or the computer program are executed by the processor, implements the information processing method according to any one of claims 1 to 14.

18. A computer program product, comprising a computer program or computer-executable instructions, characterized in that, When the computer program or the computer-executable instructions are executed by the processor, implements the information processing method according to any one of claims 1 to 14.

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