Information display method and device, storage medium, electronic equipment and program product

Abstract

The invention provides an information display method and device, a storage medium, electronic equipment and a program product, and the storage medium, the electronic equipment and the program product, and the main technical scheme comprises the steps: in the playing process of a video file, displaying a multimedia resource display area on a display page of the video file; displaying a plurality of multimedia resources in the multimedia resource display area; an information interaction entrance is displayed in the multimedia resource display area, the information interaction entrance is used for entering an information interaction page, and the information interaction page is used for interaction related to the content of the multimedia resources. The multimedia resources are displayed in the multimedia resource display area, and the information interaction entrance used for entering the information interaction page is displayed at the same time, so that a user can know the displayed content through the multimedia resource display area, and the user can enter the information interaction page through the operation aiming at the information interaction entrance; therefore, the information transmission efficiency is improved.

Description

Technical Field

[0001] This application relates to the field of Internet application technologies, and particularly to a method and device for information display, a storage medium, an electronic device, and a program product. Background Art

[0002] Setting a multimedia resource display area in a video can present specific multimedia resources to users during video playback, thereby stimulating users' interest in the content of the multimedia resources and prompting users to participate in interactions related to the content of the multimedia resources. However, how to more effectively display multimedia resources within the multimedia resource display area has become a problem to be solved. Summary of the Invention

[0003] This application provides a method and device for information display, a storage medium, an electronic device, and a program product to achieve effective information release.

[0004] In a first aspect, a method for information display is provided. The method includes: during the playback of a video file, displaying a multimedia resource display area on a display page of the video file; displaying multimedia resources within the multimedia resource display area; and displaying an information interaction entry within the multimedia resource display area, where the information interaction entry is used to enter an information interaction page for performing interactions related to the content of the multimedia resources.

[0005] By displaying multimedia resources within the multimedia resource display area and simultaneously displaying an information interaction entry for entering the information interaction page, this application is beneficial for users to understand the displayed content through the multimedia resource display area and is also beneficial for users to enter the information interaction page through operations on the information interaction entry to perform interactions related to the content of the multimedia resources on the information interaction page, thereby improving the information transmission efficiency.

[0006] In some implementations, the method further includes: in response to detecting a first operation on the multimedia resource or in response to detecting a third operation on the information interaction entry, displaying the information interaction page on the display page. Using the first operation on the multimedia resource or the third operation on the information interaction entry to display the information interaction page on the display page is simple, fast, and more in line with users' operation habits.

[0007] In some implementations, the method further includes: displaying a first page element associated with the multimedia resource within the multimedia resource display area, where the first page element is used to guide entry into the information interaction page.

[0008] By displaying a first page element associated with the multimedia resource within the multimedia resource display area, the user can intuitively feel the content expressed by the multimedia resource, facilitating the user to enter the information interaction page.

[0009] In some implementations, the method further includes: playing an animation effect triggered by the first page element within the multimedia resource display area; the displaying of the information interaction entry within the multimedia resource display area includes: in response to detecting the end of the animation effect, displaying the information interaction entry within the multimedia resource display area.

[0010] By displaying a first page element associated with the multimedia resource in the multimedia resource display area and playing a corresponding animation effect based on the first page element, the interest of the multimedia resource display area is increased, which is beneficial to attracting the user to view the multimedia resource display area. And since the information interaction entry appears immediately after the animation effect ends, it is more convenient for the user to click on the information interaction entry to enter the information interaction page.

[0011] In some implementations, the animation effect includes the movement of the first page element, wherein the displaying of the information interaction entry within the multimedia resource display area in response to detecting the end of the animation effect includes: in response to detecting the end of the movement of the first page element, displaying the information interaction entry on the movement path of the first page element.

[0012] The animation effect within the multimedia resource display area may include the movement of a first page element associated with the multimedia resource, and the information interaction entry may be located on the movement path of the first page element, so that the appearance of the information interaction entry is continuous with the animation effect, which more prominently highlights the position of the information interaction entry and is more convenient for the user to click on the information interaction entry to enter the information interaction page.

[0013] For example, the displaying of the information interaction entry on the movement path of the first page element in response to detecting the end of the movement of the first page element includes: in response to detecting the end of the movement of the first page element, displaying the information interaction entry at the starting position of the movement path of the first page element.

[0014] In some implementations, the multimedia display area is used to display multiple multimedia resources, and the first operation includes: a sliding operation on any one of the multiple multimedia resources; and / or, a click operation on any one of the multiple multimedia resources displayed within the multimedia resource display area.

[0015] Using click operations, swipe operations, etc. on any multimedia resource among multiple multimedia resources to achieve jumping to the information interaction page is simple, fast, and more in line with the user's operation habits.

[0016] In some implementation manners, the displaying the multimedia resource in the multimedia resource display area includes: displaying multiple multimedia resources in turn in the multimedia resource display area; and / or, in response to detecting a second operation in the multimedia resource display area, switching between the multiple multimedia resources, where the second operation includes a swipe operation between the multiple multimedia resources.

[0017] Multiple multimedia resources can be automatically displayed in turn in the multimedia resource display area to present the content of the multimedia resources to the user in a more fast and simple manner. Also, based on the user's swipe operation between multiple multimedia resources, the display can be switched between the multiple multimedia resources, enabling the user to browse the corresponding multimedia resources according to their own needs and preferences, and also increasing the user's interactivity.

[0018] In some implementation manners, the method further includes: in response to detecting the second operation on the last multimedia resource among the multiple multimedia resources, displaying the information interaction page on the display page; or, in response to detecting the second operation on the last multimedia resource, displaying a second page element in the multimedia resource display area, where the second page element is used to trigger entering the information interaction page.

[0019] When the user swipes to the last multimedia resource, if the swipe operation continues, the information interaction page can be directly displayed to improve the display efficiency of the multimedia resource; or, considering the user experience, when the swipe operation continues on the last multimedia resource, a second page element can be displayed in the multimedia resource display area, and the information interaction page is entered only when the user clicks the second page element, thus making the user feel better.

[0020] In some implementation manners, the multiple multimedia resources are associated with different information interaction pages, where the displaying the information interaction page on the display page in response to detecting a first operation in the multimedia resource display area or in response to detecting a third operation on the information interaction entry includes: in response to detecting a click operation on a target multimedia resource among the multiple multimedia resources, or in response to detecting a click operation on the information interaction entry when the currently displayed multimedia resource is the target multimedia resource, displaying the information interaction page associated with the target multimedia resource on the display page.

[0021] Among them, the multimedia resources can be associated with the information interaction page. For example, if the multiple multimedia resources include the multimedia resources of different commodities, after the user slides to the interested multimedia resource, the user can click on the multimedia resource or the information interaction entry that appears when the multimedia resource is displayed, and jump to the information interaction page corresponding to the commodity shown in the multimedia resource, thereby improving the efficiency of the user to obtain information.

[0022] In some implementation manners, the multimedia resources include the multimedia resources of different commodities; or, the multimedia resources are the multimedia resources of the same commodity.

[0023] Displaying the multimedia resources of different commodities in the multimedia resource display area can achieve the aggregated display of multiple commodities, efficiently provide more commodity options for users, and is conducive to improving the efficiency of users entering the information interaction page; displaying the multimedia resources of the same commodity in the multimedia resource display area can achieve the multi-dimensional display of the commodity, which is conducive to users more comprehensively understanding the content of the multimedia resource, and further conducive to users entering the information interaction page.

[0024] In some implementation manners, before displaying the multimedia resource display area on the display page, the method further includes: displaying an editing page, where the editing page is used to edit the content displayed in the multimedia resource display area.

[0025] By providing an editing page for the publisher of the multimedia resource to edit the multimedia resource in the editing page and then publish it in the multimedia resource display area, the publishing process of the multimedia resource becomes simpler and more convenient.

[0026] For example, editing the content displayed in the multimedia resource display area includes one or more of the following operations: adding multimedia resources; deleting multimedia resources; adjusting the position of multimedia resources; tagging the content displayed on the multimedia resources.

[0027] In some implementation manners, the multimedia resources are associated with the content of the video file.

[0028] The video file currently browsed by the user may be the content that the user is interested in. Displaying the multimedia resource display area during the playback of the video file and displaying the multimedia resources associated with the content of the video file in the multimedia resource display area can easily improve the efficiency of the user to enter the information interaction page.

[0029] In a second aspect, there is provided a device for information display, the device including: a page display unit configured to: during the playback of a video file, display a multimedia resource display area on the display page of the video file; display multimedia resources within the multimedia resource display area; and display an information interaction entry within the multimedia resource display area, the information interaction entry being used to enter an information interaction page for performing interactions related to the content of the multimedia resources.

[0030] In a third aspect, there is provided a computer-readable storage medium having a computer program stored thereon, and when the program is executed by a processor, the steps of the method described in the first aspect or any implementation manner of the first aspect are implemented.

[0031] In a fourth aspect, there is provided an electronic device including: one or more processors; and a memory associated with the one or more processors, the memory being used to store program instructions, and when the program instructions are read and executed by the one or more processors, the steps of the method described in the first aspect or any implementation manner of the first aspect are executed.

[0032] In a fifth aspect, there is provided a computer program product including: a computer program, and when the computer program is executed by a processor, the steps of the method described in the first aspect or any implementation manner of the first aspect are implemented, or the steps of the method described in the second aspect or any implementation manner of the second aspect are implemented. Description of the Drawings

[0033] Figure 1 The figure shows a system architecture diagram applicable to the embodiments of the present application.

[0034] Figure 2 The figure shows a schematic diagram of a display method of multimedia resources based on the UI form.

[0035] Figure 3 The figure shows a schematic diagram of a display method of multimedia resources based on the picture form.

[0036] Figure 4 The figure shows a schematic diagram of the information interaction page.

[0037] Figure 5 The figure shows a schematic flowchart of an information display method according to an embodiment of the present application.

[0038] Figure 6 The figure shows a schematic diagram of a multimedia resource display area according to an embodiment of the present application.

[0039] Figure 7 The figure shows a schematic diagram of a multimedia resource display area according to another embodiment of the present application.

[0040] Figure 8 The figure shows a schematic diagram of an editing page according to an embodiment of the present application.

[0041] Figure 9 The figure shows a schematic diagram of an editing page according to an embodiment of the present application.

[0042] Figure 10 The figure shows a schematic block diagram of a device for information display provided by an embodiment of the present application.

[0043] Figure 11 The figure shows a schematic block diagram of an electronic device provided by an embodiment of the present application. Detailed implementation manners

[0044] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art shall fall within the protection scope of the present application.

[0045] To facilitate the understanding of the embodiments of the present application, first, an example description will be given of the system architecture to which the embodiments of the present application can be applied. As an example, Figure 1 shows a system architecture that can be applied to the embodiments of the present application, such as Figure 1 shown, the system architecture may include a terminal device 110 and a server 120. The terminal device 110 can be connected to the server 120 through a wireless network or a wired network. It should be understood that Figure 1 the numbers of the terminal device 110 and the server 120 in are only illustrative. According to the implementation requirements, the system architecture on which the embodiments of the present application are based can have any number of terminal devices 110 and servers 120.

[0046] The terminal device 110 includes but is not limited to a smart mobile terminal, a wearable device, a personal computer (PC), a smart home device, etc. Among them, the smart mobile device can include, for example, a mobile phone, a tablet computer, a laptop computer, a personal digital assistant (PDA), an Internet car terminal, etc. The wearable device can include, for example, a smart watch, smart glasses, a smart bracelet, a virtual reality (VR) device, an augmented reality (AR) device, a mixed reality device (i.e., a device that can support virtual reality and augmented reality), etc. The smart home device can include, for example, a smart TV, a smart refrigerator with a display screen, etc.

[0047] A client 112 can be set within the terminal device 110. In the embodiments of the present application, the client 112 involved can be an application (APP) running on the terminal device, a mini-program, or a Web program running through a browser, etc. The client 112 can interact with the server 120 via a network, request and obtain media resources from the server 120, and thus play the media resources on the display page of the client 112.

[0048] The server 120 can be a platform that provides media resource playback services. The server 120 can be a single server, or a server group composed of multiple servers, or a cloud server. Among them, a cloud server, also known as a cloud computing server or a cloud host, is a host product in the cloud computing service system, which is used to solve the defects of difficult management and weak service scalability existing in traditional physical hosts and virtual private servers (VPS) services.

[0049] The server 120 can send media resources to the client 112 in a streaming transmission manner, and the client 112 plays the media resources while downloading the media stream. Or, the server 120 can also adopt a progressive sending method, that is, send the media resources to the client 112, and the client 112 plays after downloading the entire media resources. In addition, the server 120 can also use other methods to transmit media resources to the client 112. For example, the server 120 can provide media resources based on a content delivery network (CDN) and transmit them to the client 112.

[0050] In some implementation manners, the client 112 can request a video file from the server, the server transmits the video file to the client 112, the client 112 performs playback processing of the video file, and publishes multimedia resources based on the method described in the embodiments of the present application.

[0051] In the existing multimedia resource publishing methods, a multimedia resource display area can be shown below the display page. The multimedia resource display area refers to the space or position for displaying multimedia resources. Taking the multimedia resource as a picture as an example, for example, as Figure 2 shown in the display method based on the user interface (UI) form; and for another example, as Figure 3 shown in the display method based on the picture form. In Figure 2 and Figure 3 the user can perform a click operation within the multimedia resource display area, enter an information interaction page to view information, and can leave contact information or have a conversation with the publisher of the multimedia resource (such as a human or a robot), etc.

[0052] In the embodiments of the present application, the multimedia resource display area may be referred to as an information stream card, for example, and the information interaction page may be referred to as a consultation page, for example. Generally, an information interaction page refers to a web page (e.g., a details page) that a user reaches after interacting such as by clicking a control. As an example, the information interaction page may be as Figure 4 shown. Of course, the information interaction page in the embodiments of the present application may also be replaced with a private message page, which can be used for a visitor to have a conversation with the publisher of the multimedia resource to consult detailed content related to the multimedia resource.

[0053] For Figure 2 and Figure 3 the display methods based on the UI form and the picture form shown, the content information displayed in the multimedia resource display area is limited, which is not conducive to users entering the information interaction page to understand more information.

[0054] Therefore, the embodiments of the present application provide a method of information display. By displaying a multimedia resource in the multimedia resource display area and simultaneously displaying an information interaction entry for entering the information interaction page, it is beneficial for users to understand the displayed content through the multimedia resource display area, and at the same time, it is beneficial for users to enter the information interaction page through an operation on the information interaction entry to interact with the content of the multimedia resource on the information interaction page, thereby improving the information transmission efficiency and being more convenient for users

[0055] Hereinafter, in combination with Figures 5 to 10 , the method of information display provided by the embodiments of the present application will be described in detail.

[0056] As an example, Figure 5 shows a schematic flowchart of a method of information display according to an embodiment of the present application. Figure 5 The method 500 shown, for example, may be executed by a terminal device, and the terminal device may be, for example, Figure 1 the terminal device 110 shown. As a more specific example, Figure 5 the method 500 shown may be executed by a client installed on the terminal device (e.g., an application (APP) that supports media resource playback, a mini program, or a Web program running through a browser). The following will introduce each step in Figure 5 in detail.

[0057] Referring to Figure 5 , in step 510, during the playback of a video file, a multimedia resource display area is displayed on the display page of the video file. Wherein, the video file may refer to a long video or a short video.

[0058] In addition, the video file can be a landscape video or a portrait video. Hereinafter, the portrait video is taken as an example to describe the technical solutions of the embodiments of the present application.

[0059] The embodiments of the present application do not limit the position of the multimedia resource display area on the display page. For example, the multimedia resource display area can be located at the lower part or the lower left part of the display page. These positions will not only not affect the playback screen of the original video file, but also facilitate user operations and are beneficial for users to enter the information interaction page through gesture operations.

[0060] Continue to refer to Figure 5 , in step 520, multimedia resources are displayed in the multimedia resource display area. The embodiments of the present application do not limit the number of multimedia resources that can be displayed in the multimedia resource display area. For example, only one multimedia resource can be displayed in the multimedia resource display area; or, multiple multimedia resources can be displayed in the multimedia resource display area. For example, in some implementation manners, multiple multimedia resources can be displayed in turn in the multimedia resource display area. That is to say, multiple multimedia resources are automatically played without other operations of the user, or in other words, multiple multimedia resources are played in a loop. For example, multiple multimedia resources are sequentially displayed to the user based on a predetermined playback order, so as to present the content of the multimedia resources to the user in a more rapid and simple manner. In other implementation manners, it is also possible to switch between multiple multimedia resources displayed in the multimedia display area in response to detecting a second operation in the multimedia resource display area, where the second operation includes, for example, a sliding operation between multiple multimedia resources. Based on the user's sliding operation between multiple multimedia resources, the display is switched between multiple multimedia resources, so that the user can browse the corresponding multimedia resources based on their own needs and preferences, and also increases the interactivity of the user.

[0061] For example, as shown in Figure 6 (a) of [reference], the content of the multimedia resources published in the multimedia resource display area 610 is related to automobiles, such as pictures related to automobiles. Multiple pictures of automobiles (for example, picture 1 of the automobile, picture 2 of the automobile, picture 3 of the automobile, and picture 4 of the automobile) can be displayed in the multimedia resource display area, and multiple pictures of automobiles are automatically played in the multimedia resource display area. Another example is, as shown in Figure 7 (a) of [reference], the content of the multimedia resources published in the multimedia resource display area is related to furniture, such as pictures related to furniture. Multiple pictures of furniture (for example, picture of furniture 1, picture of furniture 2, picture of furniture 3) are displayed in the multimedia resource display area, and multiple pictures of various furniture are automatically played in the multimedia resource display area.

[0062] Continue to refer to Figure 5, in step 530, an information interaction entry is displayed within the multimedia resource display area. The information interaction entry is used to enter an information interaction page, and the information interaction page is used to perform interactions related to the content of the multimedia resource.

[0063] Compared with Figure 2 the multimedia resource display area in the form of UI shown in Figure 3 in the embodiments of the present application, displaying the content of the multimedia resource within the multimedia resource display area is conducive to the user understanding the displayed information content through the multimedia resource display area; compared with

[0064] the multimedia resource display area in the form of pictures shown in

[0065] displaying the information interaction entry within the multimedia resource display area in the embodiments of the present application is conducive to the user entering the information interaction page through the operation on the information interaction entry to perform interactions related to the content of the multimedia resource on the information interaction page, thereby improving the information transmission efficiency. Figure 6 In some implementation manners, multiple multimedia resources may be associated with the same information interaction page. For example, as shown in Figure 7As shown, the pictures of various furniture items within the multimedia resource display area (e.g., pictures of Furniture 1, Furniture 2, Furniture 3) are pictures of furniture products in different styles. Users can perform a sliding operation on multiple pictures to search for furniture products in the style they are interested in, and can click on the picture of the furniture product in that style (i.e., the target multimedia resource). After detecting the user's click operation on the target multimedia resource, an information interaction page associated with the target multimedia resource can be displayed on the page, thereby providing users with detailed information about the furniture products in that style. By associating the multimedia resource with the information interaction page, information services can be provided to users in a targeted manner.

[0066] From the above description, it can be seen that users can browse different multimedia resources of products, even products of different items or different merchants, through simple gesture interactions.

[0067] Continue to refer to Figure 7 , and multiple pictures within the multimedia resource display area can also be switched based on the user's second operation. Figure 7 Taking the second operation as a single-finger leftward sliding operation as an example, as Figure 7 shown in (a) of Figure 7 , when the user slides the currently displayed picture of Furniture 1, the picture displayed within the multimedia resource display area can be switched to the next picture, i.e., Figure 7 the picture of Furniture 2 shown in (b) of

[0068] If the user browses from the first multimedia resource to the last multimedia resource among multiple multimedia resources through the second operation, the following methods can be used to facilitate the user to enter the information interaction page to improve the information display efficiency. For example, in response to detecting the second operation on the last multimedia resource among multiple multimedia resources, an information interaction page is displayed on the display page. That is to say, when the user slides and browses to the last multimedia resource, if the sliding operation is continued, the information interaction page can be directly displayed, thus enabling the user to enter the information interaction page simply and quickly. Another example is that in response to detecting the second operation on the last multimedia resource, a second page element can be displayed in the multimedia resource display area. The second page element is used to trigger entering the information interaction page. That is to say, considering the user experience, when the user continues to perform a sliding operation on the last multimedia resource, the second page element is displayed in the multimedia resource display area, and the user enters the information interaction page only when clicking on the second page element, thus making the user feel better.

[0069] In some implementations, the multiple multimedia resources within the multimedia resource display area may include multimedia resources of multiple products; or, the multiple multimedia resources may be multimedia resources of the same product. For example, as Figure 6 shown, the multiple multimedia resources within the multimedia resource display area may be pictures of different dimensions for a certain automotive product (e.g., appearance, interior, body, front of the vehicle, rear of the vehicle, etc.). Displaying multiple multimedia resources of the same product within the multimedia resource display area can achieve multi-dimensional display of the product, which is beneficial for users to understand the content of the multimedia resources more comprehensively, and thus beneficial for users to enter the information interaction page. Another example, as Figure 7 shown, the multiple multimedia resources within the multimedia resource display area are multimedia resources for furniture products of different styles (e.g., Style 1, Style 2, Style 3) sold by a merchant or platform. Users can see multiple products at once within this multimedia resource display area, facilitating user selection. Displaying multimedia resources of multiple products within the multimedia resource display area can achieve aggregated display of multiple products, efficiently providing more product options for users, which is beneficial for improving the efficiency of users entering the information interaction page. Further, optionally, for the multimedia resources of multiple products displayed within the multimedia resource display area, each product's multimedia resource may have corresponding labels (e.g., discount, price, features, etc.), so that when the multimedia resources of different products are carouseled, the products can be displayed more intuitively and prominently, and the labels on the multimedia resources can facilitate users to compare different products (e.g., discount comparison, price comparison, feature comparison).

[0070] In the embodiments of the present application, the multiple multimedia resources displayed within the multimedia resource display area may be associated with the content of the video file. For example, if the video that the user is browsing is a beauty science popularization video, then multimedia resources of a certain lipstick product may be displayed within the multimedia resource display area; another example, if the video that the user is browsing is a mother and baby video, then multimedia resources of a certain brand of milk powder product may be displayed within the multimedia resource display area. The video file that the user is currently browsing may be content that the user is interested in. Displaying the multimedia resource display area during the playback of this video file and displaying multimedia resources associated with the content of the video file within this multimedia resource display area can easily improve the efficiency of users entering the information interaction page.

[0071] Of course, the multiple multimedia resources displayed within the multimedia resource display area may also not be associated with the content of the video file.

[0072] The above describes the method of using the multimedia resource display area to achieve more effective information display. Next, it describes how merchants edit the content within the multimedia resource display area.

[0073] In some implementations, before step 510, an editing page can be displayed. The editing page is used to edit the content displayed in the multimedia resource display area, such as editing multimedia resources. By providing an editing page for the publisher of the multimedia resource to edit the multimedia resource in the editing page and then publish it in the multimedia resource display area, the publishing process of the multimedia resource becomes more simple and convenient.

[0074] Optionally, editing the multimedia resource can include one or more of the following operations: adding a multimedia resource; deleting a multimedia resource; adjusting the position of the multimedia resource; tagging the content displayed on the multimedia resource. Among them, the tags include, for example, product discounts and / or product features. Merchants can directly modify the multimedia resource, such as pictures or text, etc., through the background, and the operation is convenient.

[0075] For example, as Figure 8 shown, the publisher of the multimedia resource can import 4 pictures on the editing page 620. The 4 pictures are pictures of different parts of a certain brand of car (for example, the body, the front of the car, the rear of the car, the interior), so as to facilitate users to understand the brand of car from all aspects. Further, the publisher of the multimedia resource can also add text to the pictures in the editing page, such as corresponding product descriptions, prices, purchase methods and other information.

[0076] Another example, as Figure 9 shown, the publisher of the multimedia resource can import 3 pictures on the editing page. The 3 pictures are pictures of three furniture products with different styles. And, as Figure 9 shown, tags can be added to the pictures of each furniture product, namely tag 1, tag 2 and tag 3. For example, tag 1, tag 2 and tag 3 can be discount tags (for example, 3.5 fold, 6.8 fold, 9.7 fold); or, style tags (for example, style 1, style 2, style 3) can be added to the pictures of each furniture product; or, 6 pictures can be imported on the editing page, corresponding to three furniture products with different styles respectively, and discount tags (for example, 3.5 fold, 6.8 fold, 9.7 fold) and style tags (for example, style 1, style 2, style 3) can be added to each furniture product respectively. In this way, users can not only view multiple furniture products with different styles at the same time, but also compare the style and / or discount information of these furniture products.

[0077] In some implementations, the first page element may also be displayed in the multimedia resource display area. The first page element is used to guide the user into the information interaction page. By displaying the first page element associated with the multimedia resource in the multimedia resource display area, the user can intuitively feel the content expressed by the multimedia resource, which facilitates the user to enter the information interaction page. Optionally, the first page element may be formed by a commodity, for example, the first page element is the form of the commodity, or the first page element is associated with the commodity. For example, if the commodity is a car, the first page element may be the car, or a part of the car (for example, a steering wheel or a tire, etc.). Optionally, while displaying the first page element in the multimedia resource display area, one or more multimedia resources may be displayed in the multimedia resource display area.

[0078] In some implementations, an animation effect triggered by the first page element may also be played in the multimedia resource display area, and in response to monitoring the end of the animation effect, an information interaction entrance may be displayed in the media resource display area. The information interaction entrance is used to enter the information interaction page, that is, the information interaction entrance is the entrance to the information interaction page. The user may enter the information interaction page by clicking on the information interaction entrance, that is, in response to monitoring the user's click operation on the information interaction entrance, the information interaction page is displayed on the display page. The information interaction entrance appears immediately after the animation effect ends, which makes it easier for the user to click on the information interaction entrance to enter the information interaction page.

[0079] Compared with the method of only displaying multimedia resources in the multimedia resource display area, by displaying the first page element associated with the multimedia resource in the multimedia resource display area and playing the corresponding animation effect based on the first page element, the interest of the multimedia resource display area is increased, and the user can intuitively feel the product itself, which is conducive to attracting users to watch the multimedia resource display area. The animation effect is triggered by the first page element, for example, the first page element participates in the animation effect.

[0080] For example, the animation effect includes movement of the first page element. The animation effect triggered by the first page element may be, for example, movement of the first page element, such as taxiing, taking off, landing, or movement based on a predetermined path.

[0081] As an example, Figure 6 As shown in (b), the product published in the multimedia resource display area is a car, and a first page element 611 appears below the multimedia resource display area. The first page element 611 can be a picture of the car product; the first page element 611 can trigger a corresponding animation effect, such as Figure 6As shown in (c), the animation effect is that the first page element 611 speeds from right to left along a straight path (as shown by the dashed arrow), thus dynamically displaying the automotive product. The user can more intuitively feel the product itself, and the interest of the multimedia resource display area is increased.

[0082] In some implementations, in response to detecting the end of the movement of the first page element, an information interaction entry can be displayed on the movement path of the first page element. For example, in response to detecting the end of the movement of the first page element, an information interaction entry can be displayed at the starting position of the movement path of the first page element, facilitating the user to click and enter the information interaction page; or, in response to detecting the end of the movement of the first page element, an information interaction entry can be displayed at the end position of the movement path, and the display of the first page element can be cancelled, giving the user a feeling that the first page element disappears and leaves the information interaction entry, thereby facilitating the user to click the information interaction entry to have a deeper understanding of the product represented by the first page element. In this embodiment, the animation effect in the multimedia resource display area can include the movement of the first page element, and the information interaction entry is located on the movement path of the first page element, making the appearance of the information interaction entry continuous with the animation effect, highlighting the position of the information interaction entry more, and making it more convenient for the user to click the information interaction entry to enter the information interaction page.

[0083] For example, as Figure 6 shown in (d), when the car speeds from the rightmost end to the leftmost end of the multimedia resource display area along a straight path, an information interaction entry is displayed at the rightmost end, such as Figure 6 the text "Consult Immediately" shown in (d). If it is detected that the user clicks on "Consult Immediately", the information interaction page can be jumped to.

[0084] In addition, optionally, an editing page can be displayed, which is used to edit the content displayed in the multimedia resource display area, such as editing the first page element and / or the animation effect triggered by the first page element. As an example, taking the animation effect as the movement of the first page element, the first page element can be inserted into the editing page, and a suitable movement path can be selected (for example, selected from multiple preset paths, or drawn manually), so as to generate a dynamic effect based on the first page element.

[0085] It should be noted that the "first", "second", etc. limitations involved in the embodiments of the present application do not have limitations in terms of size, order, quantity, etc., and are only used to distinguish in name. For example, "first operation" and "second operation" are used to distinguish two operations in name. For another example, "first page element", "second page element", etc. are used to distinguish different page elements in name.

[0086] It should also be noted that, in order to detect the occurrence of user operations, the client can pre-register a callback function or method for the operations to be detected, and the function or method contains the logical code that needs to be executed in response to the operation. Once the operation is triggered, the client can automatically call the corresponding callback function or method. For example, a callback function is pre-registered for the first operation, and this callback function triggers the client to display on the information interaction page. In the embodiments of the present application, the responses to various interactive operations can all be implemented in this way, which will not be elaborated here.

[0087] The terms used in the embodiments of the present application are only for the purpose of describing specific embodiments, and are not intended to limit the protection scope of the present application. The singular forms of "a", "the" and "said" used in the embodiments of the present application and the appended claims are also intended to include the plural forms, unless the context clearly indicates otherwise.

[0088] It should be understood that the term "and / or" used herein is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist simultaneously, and B exists alone. In addition, the character " / " in this article generally represents an "or" relationship between the front and back associated objects.

[0089] Depending on the context, the word "if" as used herein can be interpreted as "when" or "while" or "in response to". Similarly, depending on the context, the phrase "if it is determined" or "if it is detected (stated condition or operation)" can be interpreted as "when it is determined" or "in response to the determination" or "when it is detected (stated condition or operation)" or "in response to the detection (stated condition or operation)".

[0090] It should also be noted that the page elements involved in the embodiments of the present application generally refer to the visual elements on the display page, which can include text, icons, images, videos, components, etc. The so-called components refer to the objects obtained by simply encapsulating data and methods, and can also be called controls. It can include, for example, buttons, input boxes, drop-down menus, dialog boxes, navigation bars, cards, interactive icons, etc.

[0091] As described above in conjunction with Figures 1 to 10 ,the method embodiments of the present application have been described in detail. Below, in conjunction with Figures 9 to 10 ,the device embodiments of the present application will be described in detail. It should be understood that the description of the method embodiments corresponds to the description of the device embodiments. Therefore, the parts not described in detail can be referred to the previous method embodiments.

[0092] Figure 10 It is a schematic structural diagram of the device for information display provided by the embodiments of the present application. As Figure 10As shown, the display device 1100 may include a page display unit 1110 and an operation monitoring unit 1120.

[0093] Among them, the page display unit 1110 is configured to: during the playback of a video file, display a multimedia resource display area on the display page of the video file; display multimedia resources within the multimedia resource display area; and display an information interaction entry within the multimedia resource display area, where the information interaction entry is used to enter an information interaction page for interacting with the content of the multimedia resource.

[0094] In some implementation manners, the display device 1100 further includes an operation monitoring unit 1120, which is configured to: in response to detecting a first operation on the multimedia resource or a third operation on the information interaction entry, display the information interaction page on the display page.

[0095] In some implementation manners, the page display unit 1110 is further configured to: display a first page element associated with the multimedia resource within the multimedia resource display area, where the first page element is used to guide entry into the information interaction page.

[0096] In some implementation manners, the page display unit 1110 is further configured to: play an animation effect triggered by the first page element within the multimedia resource display area; in response to detecting the end of the animation effect, display the information interaction entry within the multimedia resource display area.

[0097] In some implementation manners, the animation effect includes the movement of the first page element, where the page display unit 1110 is specifically configured to: in response to detecting the end of the movement of the first page element, display the information interaction entry at the starting position of the movement path of the first page element.

[0098] In some implementation manners, the multimedia display area is used to display multiple multimedia resources, and the first operation includes: a sliding operation on any of the multiple multimedia resources; and / or a click operation on any of the multiple multimedia resources.

[0099] In some implementations, the multiple multimedia resources are associated with different information interaction pages, where the operation monitoring unit 1120 is specifically configured to: in response to detecting a click operation on a target multimedia resource among the multiple multimedia resources, or in response to detecting a click operation on the information interaction entry when the currently displayed multimedia resource is the target multimedia resource, display the information interaction page associated with the target multimedia resource on the display page.

[0100] In some implementations, the page display unit 1110 is specifically configured to: alternately display multiple multimedia resources within the multimedia resource display area; and / or, in response to detecting a second operation within the multimedia resource display area, switch between the multiple multimedia resources, where the second operation includes a sliding operation between the multiple multimedia resources.

[0101] In some implementations, the operation monitoring unit 1120 is specifically configured to: in response to detecting the second operation on the last multimedia resource among the multiple multimedia resources, display the information interaction page on the display page; or, in response to detecting the second operation on the last multimedia resource, display a second page element within the multimedia resource display area, where the second page element is used to trigger entry into the information interaction page.

[0102] In some implementations, the multimedia resources include multimedia resources of different products; or, the multimedia resources include multimedia resources of the same product.

[0103] In some implementations, the page display unit 1110 is further configured to: before displaying the multimedia resource display area on the display page, display an editing page, where the editing page is used to edit the content displayed within the multimedia resource display area.

[0104] In some implementations, editing the content displayed within the multimedia resource display area includes one or more of the following operations: adding multimedia resources; deleting multimedia resources; adjusting the positions of multimedia resources; tagging the content displayed on the multimedia resources.

[0105] Each embodiment in this specification is described in a progressive manner. For the same or similar parts among the embodiments, reference can be made to each other, and the key point of each embodiment is to illustrate the differences from other embodiments. In particular, for system or device embodiments, since they are basically similar to method embodiments, the description is relatively simple, and reference can be made to the relevant parts of the method embodiments for the relevant content. The system and device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed to multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. A person of ordinary skill in the art can understand and implement it without creative work.

[0106] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the embodiments of this application are all information and data that have been authorized by the user or fully authorized by all parties. Moreover, the collection, use, and processing of relevant data need to comply with the relevant laws, regulations, and standards of the relevant countries and regions, and corresponding operation entrances are provided for users to choose to authorize or refuse.

[0107] The embodiments of this application also provide a computer-readable storage medium, on which a computer program is stored. When the program is executed by a processor, the steps of the method described in any one of the foregoing method embodiments are implemented.

[0108] The embodiments of this application also provide an electronic device, including: one or more processors; and a memory associated with the one or more processors, where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, the steps of the method described in any one of the foregoing method embodiments are executed.

[0109] This application also provides a computer program product, including a computer program, which when executed by a processor, implements the steps of the method described in any one of the foregoing method embodiments.

[0110] Among them, Figure 11Exemplarily shows the architecture of an electronic device. Specifically, the electronic device may include a processor 1310, a video display adapter 1311, a disk drive 1312, an input / output interface 1311, a network interface 1314, and a memory 1320. The above-mentioned processor 1310, video display adapter 1311, disk drive 1312, input / output interface 1311, network interface 1314, and the memory 1320 may be communicatively connected through a communication bus 1330.

[0111] The processor 1310 may be implemented in the form of a general-purpose CPU, a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, etc., and is used to execute relevant programs to implement the technical solutions provided in the embodiments of the present application.

[0112] The memory 1320 may be implemented in the form of a read-only memory (ROM), a random access memory (RAM), a static storage device, a dynamic storage device, etc. The memory 1320 may store an operating system 1321 for controlling the operation of the electronic device 1300, and a basic input / output system (BIOS) 1322 for controlling the low-level operations of the electronic device 1300. In addition, a web browser 1323, a data storage management system 1324, a media file playback processing device 1325, etc. may also be stored. The above-mentioned media file playback processing device 1325 may be the application program that specifically implements the operations of the foregoing steps in the embodiments of the present application. In short, when implementing the technical solutions provided in the present application through software or firmware, the relevant program codes are stored in the memory 1320 and are called and executed by the processor 1310.

[0113] The input / output interface 1311 is used to connect to an input / output module to implement information input and output. The input / output module may be configured as a component in the device ( Figure 11 not shown in the figure), or may be externally connected to the device to provide corresponding functions. Among them, the input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, etc.

[0114] The network interface 1314 is used to connect to a communication module ( Figure 11(not shown in the figure) to achieve the communication and interaction between this device and other devices. The communication module can communicate through wired means (e.g., USB, network cable, etc.) or wireless means (e.g., mobile network, WIFI, Bluetooth, etc.).

[0115] Bus 1330 includes paths for transmitting information between various components of the device (e.g., processor 1310, video display adapter 1311, disk drive 1312, input / output interface 1311, network interface 1314, and memory 1320).

[0116] It should be noted that although the above device only shows the processor 1310, video display adapter 1311, disk drive 1312, input / output interface 1311, network interface 1314, memory 1320, bus 1330, etc., in the specific implementation process, the device may also include other components necessary for normal operation. In addition, those skilled in the art can understand that the above device may also only include the components necessary to implement the solution of this application, and does not necessarily include all the components shown in the figure.

[0117] From the description of the above embodiments, those skilled in the art can clearly understand that this application can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, can be embodied in the form of a computer program product. This computer program product can be stored in a storage medium, such as ROM / RAM, magnetic disk, optical disc, etc., and includes several instructions for causing a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of this application.

[0118] The above has introduced the technical solution provided by this application in detail. Specific examples are used in this article to elaborate on the principle and implementation manner of this application. The description of the above embodiments is only used to help understand the method and its core idea of this application; at the same time, for those of ordinary skill in the art, according to the idea of this application, there will be changes in the specific implementation manner and application scope. In summary, the content of this specification should not be construed as a limitation to this application.

Claims

1. A method for information display, characterized in that, The method includes: During the playback of the video file, a multimedia resource display area is presented on the display page of the video file; Multimedia resources are presented within the multimedia resource display area; An information interaction entry is presented within the multimedia resource display area, the information interaction entry being used to enter an information interaction page for performing interactions related to the content of the multimedia resource.

2. The method according to claim 1, wherein The method further includes: In response to detecting a first operation on the multimedia resource or in response to detecting a third operation on the information interaction entry, the information interaction page is presented on the display page.

3. The method according to claim 2, wherein The method further includes: A first page element associated with the multimedia resource is presented within the multimedia resource display area, the first page element being used to guide entry into the information interaction page.

4. The method according to claim 3, characterized in that, The method further includes: An animation effect triggered by the first page element is played within the multimedia resource display area; Wherein, presenting the information interaction entry within the multimedia resource display area includes: In response to detecting the end of the animation effect, the information interaction entry is presented within the multimedia resource display area.

5. The method according to claim 4, wherein The animation effect includes the movement of the first page element, and wherein presenting the information interaction entry within the multimedia resource display area in response to detecting the end of the animation effect includes: In response to detecting the end of the movement of the first page element, the information interaction entry is presented at the starting position of the movement path of the first page element.

6. The method according to any one of claims 2 to 5, characterized in that, The multimedia display area is used to present multiple multimedia resources, and the first operation includes: A swiping operation on any one of the multiple multimedia resources; and / or, A clicking operation on any one of the multiple multimedia resources.

7. The method according to claim 6, wherein The multiple multimedia resources are associated with different information interaction pages, and wherein presenting the information interaction page on the display page in response to detecting a first operation within the multimedia resource display area or in response to detecting a third operation on the information interaction entry includes: In response to detecting a clicking operation on a target multimedia resource among the multiple multimedia resources, or in response to detecting a clicking operation on the information interaction entry when the currently presented multimedia resource is the target multimedia resource, the information interaction page associated with the target multimedia resource is presented on the display page.

8. The method according to any one of claims 1 to 5, characterized in that, Presenting the multimedia resources within the multimedia resource display area includes: Presenting multiple multimedia resources in turn within the multimedia resource display area; and / or, In response to detecting a second operation within the multimedia resource display area, switching between the multiple multimedia resources presented within the multimedia resource display area, the second operation including a swiping operation between the multiple multimedia resources.

9. The method according to claim 8, wherein The method further includes: In response to detecting the second operation on the last one of the multiple multimedia resources, the information interaction page is presented on the display page; or, In response to detecting the second operation on the last multimedia resource, display a second page element in the multimedia resource display area, where the second page element is used to trigger entry into the information interaction page.

10. The method according to any one of claims 1 to 5, wherein the multimedia resource includes multimedia resources of different commodities; or the multimedia resource includes multimedia resources of the same commodity.

11. The method according to any one of claims 1 to 5, characterized in that, Before displaying the multimedia resource display area on the display page, the method further includes: displaying an editing page, where the editing page is used to edit the content displayed in the multimedia resource display area.

12. An information display device, characterized in that, The apparatus includes: a page display unit configured to: during the playback of a video file, display a multimedia resource display area on the display page of the video file; display multimedia resources in the multimedia resource display area; and display an information interaction entry in the multimedia resource display area, where the information interaction entry is used to enter an information interaction page, and the information interaction page is used to perform interactions related to the content of the multimedia resource.

13. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 11.

14. An electronic device, characterized in that, including: one or more processors; and a memory associated with the one or more processors, where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, they execute the steps of the method according to any one of claims 1 to 11.

15. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 11.

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