Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the following steps: displaying a target interactive activity in a live broadcast room, wherein the target interactive activity comprises a plurality of activity stages; and for any one of the plurality of activity stages, under the condition that the activity progress of the target interactive activity is in the activity stage, displaying a virtual scene of the target interactive activity in the live broadcast room based on the activity stage, the style of the virtual scene being related to the activity stage of the target interactive activity. According to the technical scheme, the display information in the live broadcast room is enriched, the objects in the live broadcast room can quickly know the activity progress, and the information transmission efficiency is improved, so that the objects in the live broadcast room can be prompted to interact in time, and the interaction efficiency between the objects in the live broadcast room and the man-machine interaction efficiency are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, electronic device and storage medium. Background Art

[0002] With the development of multimedia technology, in order to increase the fun of live broadcasts and attract more viewers to watch live broadcasts, a variety of live broadcast interaction methods are usually provided in the live broadcast room for the host to choose. Among them, the most typical live broadcast interaction method is interactive activities, which are similar to games. For example, after the host starts an interactive activity, he or she can complete the interactive activity by calling on the audience to give virtual items.

[0003] However, in the above interactive activities, only the countdown or progress bar of the interactive activity will change with the live broadcast time to show the progress of the interactive activity. The displayed information is single, which makes the interaction between the anchor object and the audience object inefficient, and further makes the overall human-computer interaction efficiency inefficient. Summary of the invention

[0004] The present disclosure provides an information display method, device, electronic device and storage medium, which not only enriches the display information in the live broadcast room, but also improves the efficiency of information transmission, the efficiency of interaction between objects in the live broadcast room, and the efficiency of human-computer interaction. The technical solution of the present disclosure is as follows:

[0005] According to one aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0006] Displaying a target interactive activity in a live broadcast room, wherein the target interactive activity includes multiple activity stages;

[0007] For any activity stage among the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, a virtual scene of the target interactive activity is displayed in the live broadcast room, and the style of the virtual scene is related to the activity stage of the target interactive activity.

[0008] According to another aspect of an embodiment of the present disclosure, there is provided an information display device, including:

[0009] A first display unit is configured to display a target interactive activity in a live broadcast room, wherein the target interactive activity includes a plurality of activity stages;

[0010] The second display unit is configured to execute, for any activity stage among the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, display a virtual scene of the target interactive activity in the live broadcast room based on the activity stage, and the style of the virtual scene is related to the activity stage of the target interactive activity.

[0011] In some embodiments, the virtual scene includes a main element, and the main element is used to indicate the activity theme of the target interactive activity;

[0012] The second display unit is configured to perform, for any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, display in the live broadcast room the main element in the state indicated by the activity stage.

[0013] In some embodiments, the second display unit is configured to perform at least one of the following:

[0014] Display in the live broadcast room the form of the main element as the form indicated by the activity stage;

[0015] Display in the live broadcast room the behavior of the main element as the behavior indicated by the activity stage.

[0016] In some embodiments, the second display unit is configured to perform, for any one of the multiple activity stages, in response to the activity progress of the target interactive activity entering the activity stage, display that the speed of the behavior of the main element becomes faster.

[0017] In some embodiments, the device further includes:

[0018] A third display unit, configured to perform, in response to a setting operation on the main element in the target interactive activity, display an activity setting panel, where the activity setting panel is used to set information related to the target interactive activity; in response to an image upload operation in the activity setting panel, display a reference image in the activity setting panel, where the reference image includes a reference main body; in response to a confirmation setting operation in the activity setting panel, display a main element in the virtual scene, and the style of the main element is the same as the style of the reference main body.

[0019] In some embodiments, the virtual scene includes an environmental element, and the environmental element is used to indicate the activity atmosphere of the target interactive activity;

[0020] The second display unit is configured to perform, for any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, display in the live broadcast room the environmental element indicated by the activity stage.

[0021] In some embodiments, the second display unit is configured to perform any one of the following:

[0022] For any one of the multiple activity stages, when the activity moment of the target interactive activity reaches the start moment of the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage;

[0023] For any one of the multiple activity stages, when the number of interactive behaviors related to the target interactive activity reaches the preset value indicated by the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage;

[0024] For any one of the multiple activity stages, when the current activity result of the target interactive activity reaches the trigger condition of the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage.

[0025] In some embodiments, the device further includes:

[0026] A fourth display unit, configured to execute displaying in the live broadcast room an object participating in the target interactive activity, where an activity identifier is displayed on the object, and the style of the activity identifier is related to the style of the main element in the virtual scene, and the main element is used to indicate the activity theme of the target interactive activity.

[0027] In some embodiments, there are multiple objects participating in the target interactive activity in the live broadcast room;

[0028] The fourth display unit is configured to execute displaying the activity identifier on a first object among the multiple objects participating in the target interactive activity;

[0029] Wherein, the activity participation degree of the first object is lower than that of a second object, or the current activity result of the first object is lower than that of the second object, and the second object is other objects among the objects participating in the target interactive activity except the first object.

[0030] In some embodiments, there are multiple objects participating in the target interactive activity in the live broadcast room;

[0031] The fourth display unit is further configured to execute displaying the object identifier of the first object on the main element in the virtual scene;

[0032] Wherein, the activity participation degree of the first object is lower than that of the second object, or the current activity result of the first object is lower than that of the second object, and the second object is other objects among the objects participating in the target interaction activity except the first object.

[0033] In some embodiments, the device further includes:

[0034] A fifth display unit configured to display the activity result of the target interaction activity in the live broadcast room when the activity progress of the target interaction activity is in the settlement stage, and the settlement stage is the last stage of the multiple activity stages.

[0035] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0036] The fifth display unit is configured to display a target identifier on a first object among the multiple objects participating in the target interaction activity when the activity progress of the target interaction activity is in the settlement stage, and the target identifier is used to indicate that the first object is the loser of the target interaction activity;

[0037] Wherein, the activity result of the first object is lower than that of the second object, and the second object is other objects among the objects participating in the target interaction activity except the first object.

[0038] In some embodiments, the fifth display unit is further configured to perform at least one of the following:

[0039] When the display duration of the target identifier on the first object reaches a preset duration, display the disappearance of the target identifier of the first object;

[0040] When the interaction behavior for the first object meets the unlocking condition, display the disappearance of the target identifier of the first object.

[0041] According to another aspect of the embodiments of the present disclosure, there is provided an electronic device, which includes:

[0042] One or more processors;

[0043] A memory for storing program code executable by the processor;

[0044] Wherein, the processor is configured to execute the program code to implement the above information display method.

[0045] According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When the program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device can execute the above information display method.

[0046] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, including a computer program / instructions. When the computer program / instructions are executed by a processor, the above information display method is implemented.

[0047] The solution provided by the embodiments of the present disclosure can, when a target interaction activity is started in a live broadcast room, display a virtual scene related to the current activity stage according to the activity stage of the progress of the target interaction activity in the live broadcast room. That is, the style of the virtual scene of the target interaction activity can change with the change of the activity stage. By displaying different styles of virtual scenes in different activity stages, the current activity stage can be intuitively shown to the objects in the live broadcast room, which not only enriches the display information in the live broadcast room, but also enables the objects in the live broadcast room to quickly know the current activity stage and activity progress, improving the information transmission efficiency, thereby being able to prompt the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency and human-computer interaction efficiency among the objects in the live broadcast room.

[0048] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0049] The drawings here are incorporated into the description and form a part of this description, showing embodiments consistent with the present disclosure, and are used together with the description to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0050] Figure 1 It is a schematic diagram of the implementation environment of an information display method shown according to an exemplary embodiment.

[0051] Figure 2 It is a flowchart of an information display method shown according to an exemplary embodiment.

[0052] Figure 3 It is a flowchart of another information display method shown according to an exemplary embodiment.

[0053] Figure 4 It is a schematic diagram of a target interaction activity shown according to an exemplary embodiment.

[0054] Figure 5 It is a schematic diagram of updating the state of a main body element shown according to an exemplary embodiment.

[0055] Figure 6 It is a schematic diagram of updating environmental elements shown according to an exemplary embodiment.

[0056] Figure 7 It is a schematic diagram of an activity identifier shown according to an exemplary embodiment.

[0057] Figure 8 It is a schematic diagram of an activity result shown according to an exemplary embodiment.

[0058] Figure 9 It is a flowchart of virtual scene changes shown according to an exemplary embodiment.

[0059] Figure 10 It is a block diagram of an information display device shown according to an exemplary embodiment.

[0060] Figure 11 It is a block diagram of a terminal shown according to an exemplary embodiment. Detailed implementation manners

[0061] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0062] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily need to describe a specific order or sequence. It should be understood that such used data can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0063] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the target interaction activities and visual elements related to the target interaction activities involved in the present disclosure are obtained under full authorization.

[0064] Figure 1 It is a schematic diagram of the implementation environment of an information display method shown according to an exemplary embodiment. Taking an electronic device being provided as a terminal as an example, see Figure 1, the implementation environment specifically includes: a terminal 101 and a server 102.

[0065] The terminal 101 is at least one of devices such as a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player, an MP4 player, and a laptop portable computer. An application program that supports live broadcast runs on the terminal 101. The application program may be a multimedia application program, a communication application program, a conference application program, etc., and the embodiments of the present disclosure do not limit this. A user can log in to the application program through the terminal 101 to obtain the services provided by the application program. The terminal 101 can be connected to the server 102 through a wireless network or a wired network, and thus can interact with other terminals through the server 102. For example, the terminal 101 is the terminal of the audience object during the live broadcast, and the audience object can give virtual items to the anchor object through the terminal 101. Or, the terminal 101 is the terminal of the anchor object, and the anchor object can receive the virtual items given by the audience object through the terminal 101, or connect with other anchor objects. Or, the terminal 101 can also be the terminal of the administrator during the live broadcast, so as to manage the audience object and the anchor object during the live broadcast.

[0066] The terminal 101 generally refers to one of multiple terminals, and the terminal 101 is used as an example in this embodiment. Those skilled in the art can know that the number of the above terminals can be more or less. For example, the above terminals can be several, or the above terminals are dozens or hundreds, or a larger number, and the embodiments of the present disclosure do not limit the number and device type of the terminals.

[0067] The server 102 is at least one of a server, multiple servers, a cloud computing platform, and a virtualization center. The server 102 can be connected to the terminal 101 and other terminals through a wireless network or a wired network, and the server 102 can provide background services for the application program that supports live broadcast. In some embodiments, the number of the above servers can be more or less, and the embodiments of the present disclosure do not limit this. Of course, the server 102 also includes other functional servers to provide more comprehensive and diverse services.

[0068] Figure 2 is a flowchart of an information display method shown according to an exemplary embodiment. Refer to Figure 2 , the information display method is applied to a terminal and includes the following steps:

[0069] In step 201, the terminal displays a target interaction activity in the live broadcast room, and the target interaction activity includes multiple activity stages.

[0070] In the embodiments of the present disclosure, the target interactive activity may be an activity of the capture type, an activity of the PK type, an activity of the assistance type, etc. The embodiments of the present disclosure do not limit the activity content of the target interactive activity. When the target interactive activity is started, the terminal displays the target interactive activity in the live broadcast room.

[0071] Among them, after starting the target interactive activity, the terminal may display the visual elements associated with the target interactive activity in the live broadcast room to show that the target interactive activity has been started. The visual elements associated with the target interactive activity may be start prompt information, activity start countdown, virtual scene of the target interactive activity, etc. The embodiments of the present disclosure do not limit this.

[0072] The target interactive activity includes multiple activity stages. For example, the target interactive activity includes a start stage, an intermediate stage, a settlement stage after the end, etc. The embodiments of the present disclosure do not limit this.

[0073] In step 202, for any activity stage among the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, the terminal displays the virtual scene of the target interactive activity in the live broadcast room based on the activity stage, and the style of the virtual scene is related to the activity stage of the target interactive activity.

[0074] In the embodiments of the present disclosure, for any activity stage in the target interactive activity, when the activity progress of the target interactive activity is in the activity stage, the terminal displays a virtual scene related to the activity stage in the live broadcast room. That is, the terminal can update the style of the virtual scene of the target interactive activity as the activity stage where the activity progress is located. In different activity stages, the styles of the virtual scenes displayed in the live broadcast room are different.

[0075] The embodiments of the present disclosure provide an information display method. When starting a target interactive activity in a live broadcast room, it is possible to display a virtual scene related to the current activity stage in the live broadcast room according to the activity stage where the activity progress of the target interactive activity is located. That is, the style of the virtual scene of the target interactive activity can change with the change of the activity stage. By displaying virtual scenes of different styles in different activity stages, it is possible to intuitively show the current activity stage to the objects in the live broadcast room, not only enriching the display information in the live broadcast room, but also enabling the objects in the live broadcast room to quickly know the current activity stage and activity progress, improving the information transmission efficiency, and thus being able to prompt the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency between the objects in the live broadcast room and the man-machine interaction efficiency.

[0076] In some embodiments, the virtual scene includes a main element, and the main element is used to indicate the activity theme of the target interactive activity;

[0077] For any one of multiple activity phases, when the activity progress of the target interactive activity is in the activity phase, based on the activity phase, a virtual scene of the target interactive activity is displayed in the live broadcast room, including:

[0078] For any one of multiple activity phases, when the activity progress of the target interactive activity is in the activity phase, the main element is displayed in the live broadcast room in the state indicated by the activity phase.

[0079] In the solution provided by the embodiments of the present disclosure, the state of the main element in the virtual scene of the target interactive activity can change with the change of the activity phase. By displaying the main element in different states in different activity phases, the current activity phase can be intuitively shown to the objects in the live broadcast room, which not only enriches the display information in the live broadcast room, but also enables the objects in the live broadcast room to quickly learn the activity theme, the current activity phase and the activity progress, improving the information transmission efficiency. Thus, it can prompt the objects in the live broadcast room to respond to the activity theme in time for interaction, which can not only ensure the accuracy of interaction to a certain extent, but also facilitate improving the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0080] In some embodiments, displaying the main element in the live broadcast room in the state indicated by the activity phase includes at least one of the following:

[0081] Displaying the form of the main element in the live broadcast room as the form indicated by the activity phase;

[0082] Displaying the behavior of the main element in the live broadcast room as the behavior indicated by the activity phase.

[0083] In the solution provided by the embodiments of the present disclosure, the state of the main element corresponding to the target interactive activity includes at least one of the form and the behavior. In the process of displaying the main element with a state matching the activity phase according to the activity progress, at least one of the form and the behavior indicated by the activity phase can be displayed, and the current activity phase can be intuitively shown to the objects in the live broadcast room from at least one of the perspectives of the form and the behavior of the main element, which not only enriches the display information in the live broadcast room, but also enables the objects in the live broadcast room to quickly learn the activity theme, the current activity phase and the activity progress, improving the information transmission efficiency. Thus, it can prompt the objects in the live broadcast room to respond to the activity theme in time for interaction, which can not only ensure the accuracy of interaction to a certain extent, but also facilitate improving the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0084] In some embodiments, displaying the behavior of the main element in the live broadcast room as the behavior indicated by the activity phase includes:

[0085] For any one of multiple activity stages, in response to the activity progress of the target interactive activity entering the activity stage, the speed of the behavior of the displayed main element becomes faster.

[0086] For the main element in the virtual scene, in the later activity stage compared to the previous activity stage, the speed of the behavior of the main element becomes faster. By accelerating the speed of the behavior of the main element, not only can the activity progress of the target interactive activity be intuitively reflected, improving the information transmission efficiency, but also the activity atmosphere of the target interactive activity can be enhanced, such as enhancing the sense of urgency of the target interactive activity, thereby prompting the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency between the objects and the human-computer interaction efficiency in the live broadcast room.

[0087] In some embodiments, the method further includes:

[0088] In response to a setting operation on the main element in the target interactive activity, an activity setting panel is displayed, and the activity setting panel is used to set information related to the target interactive activity;

[0089] In response to an image upload operation in the activity setting panel, a reference image is displayed in the activity setting panel, and the reference image includes a reference main body;

[0090] In response to a confirmation setting operation in the activity setting panel, the main element is displayed in the virtual scene, and the style of the main element is the same as the style of the reference main body.

[0091] The solution provided by the embodiments of the present disclosure can specify the style of the main element in the virtual scene through the activity setting panel, which can not only enrich the display content of the target interactive activity, but also improve the participation and operability of the objects in the live broadcast room in the target interactive activity, thereby facilitating the improvement of the interaction efficiency between the objects and the human-computer interaction efficiency in the live broadcast room.

[0092] In some embodiments, the virtual scene includes environmental elements, and the environmental elements are used to indicate the activity atmosphere of the target interactive activity;

[0093] For any one of multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room, including:

[0094] For any one of multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, the environmental elements indicated by the activity stage are displayed in the live broadcast room.

[0095] In the solution provided by the embodiments of the present disclosure, the style of the environmental elements in the virtual scene of the target interactive activity can change with the change of the activity stage. By displaying different styles of environmental elements in different activity stages, the current activity stage can be intuitively shown to the objects in the live broadcast room, which not only enriches the display information in the live broadcast room, but also enables the objects in the live broadcast room to quickly learn the activity atmosphere, the current activity stage and the activity progress, improving the information transmission efficiency, so as to prompt the objects in the live broadcast room to interact in time, which is conducive to improving the interaction efficiency between the objects and the man-machine interaction efficiency in the live broadcast room.

[0096] In some embodiments, for any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room, including any one of the following:

[0097] For any one of the multiple activity stages, when the activity moment of the target interactive activity reaches the start moment of the activity stage, the virtual scene of the target interactive activity displayed in the live broadcast room is updated to the virtual scene indicated by the activity stage;

[0098] For any one of the multiple activity stages, when the number of interactive behaviors related to the target interactive activity reaches the preset value indicated by the activity stage, the virtual scene of the target interactive activity displayed in the live broadcast room is updated to the virtual scene indicated by the activity stage;

[0099] For any one of the multiple activity stages, when the current activity result of the target interactive activity reaches the trigger condition of the activity stage, the virtual scene of the target interactive activity displayed in the live broadcast room is updated to the virtual scene indicated by the activity stage.

[0100] In the solution provided by the embodiments of the present disclosure, the multiple activity stages in the target interactive activity can be divided according to time, or according to the number of interactive behaviors related to the target interactive activity, or according to the current activity result of the target interactive activity, etc. When the entry condition of any activity stage is reached, the virtual scene of the target interactive activity can be displayed and updated to the virtual scene indicated by the activity stage, which not only enriches the division method of the activity stage, but also intuitively shows the current activity stage to the objects in the live broadcast room, enabling the objects in the live broadcast room to quickly learn the current activity stage and the activity progress, improving the information transmission efficiency, so as to prompt the objects in the live broadcast room to interact in time, and further conducive to improving the interaction efficiency between the objects and the man-machine interaction efficiency in the live broadcast room.

[0101] In some embodiments, the method further includes:

[0102] Display the objects participating in the target interaction activity in the live broadcast room. An activity identifier is displayed on the objects, and the style of the activity identifier is related to the style of the main element in the virtual scene. The main element is used to indicate the activity theme of the target interaction activity.

[0103] The solution provided by the embodiments of the present disclosure can not only display the objects participating in the target interaction activity, but also display the activity identifier on the objects. Since the activity identifier is related to the style of the main element in the virtual scene, and the main element can reflect the activity theme of the target interaction activity, by displaying the activity identifier on the objects, the activity content can be intuitively prompted, so as to prompt the objects in the live broadcast room to respond to the activity theme in time for interaction, thereby facilitating the improvement of the interaction efficiency between the objects and the human-computer interaction efficiency in the live broadcast room.

[0104] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0105] Displaying the objects participating in the target interaction activity in the live broadcast room includes:

[0106] Display an activity identifier on the first object among the multiple objects participating in the target interaction activity;

[0107] Wherein, the activity participation degree of the first object is lower than that of the second object, or the current activity result of the first object is lower than that of the second object. The second object is other objects among the objects participating in the target interaction activity except the first object.

[0108] The solution provided by the embodiments of the present disclosure can determine the first object with a low activity participation degree or a relatively low current activity result from the objects participating in the target interaction activity, and display the activity identifier on the first object, intuitively showing that the activity participation degree of the first object is low or the current activity result is relatively low, so as to prompt the first object to interact in time to improve its own activity participation degree or activity result, thereby facilitating the improvement of the interaction efficiency between the objects and the human-computer interaction efficiency in the live broadcast room.

[0109] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room, and the method further includes:

[0110] Display the object identifier of the first object on the main element in the virtual scene;

[0111] Wherein, the activity participation degree of the first object is lower than that of the second object, or the current activity result of the first object is lower than that of the second object. The second object is other objects among the objects participating in the target interaction activity except the first object.

[0112] The solution provided by the embodiments of the present disclosure can determine a first object with low activity participation or relatively low current activity results among the objects participating in the target interaction activity, and display the first object on the main element, intuitively showing that the first object has low activity participation or relatively low current activity results, thereby prompting the first object to interact in a timely manner to improve its own activity participation or activity results, which is beneficial to improving the interaction efficiency and human-computer interaction efficiency among the objects in the live broadcast room.

[0113] In some embodiments, the method further includes:

[0114] When the activity progress of the target interaction activity is in the settlement stage, display the activity results of the target interaction activity in the live broadcast room, and the settlement stage is the last stage of multiple activity stages.

[0115] The solution provided by the embodiments of the present disclosure can display the activity results of the target interaction activity in the last stage of the target interaction activity, intuitively showing the final interaction situation of the target interaction activity, and improving the information transmission efficiency.

[0116] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0117] When the activity progress of the target interaction activity is in the settlement stage, displaying the activity results of the target interaction activity in the live broadcast room includes:

[0118] When the activity progress of the target interaction activity is in the settlement stage, display a target identifier on a first object among the multiple objects participating in the target interaction activity, and the target identifier is used to indicate that the first object is the loser of the target interaction activity;

[0119] Wherein, the activity results of the first object are lower than those of a second object, and the second object is other objects among the objects participating in the target interaction activity except the first object.

[0120] The solution provided by the embodiments of the present disclosure can display a target identifier on the first object with low activity results after the target interaction activity ends, intuitively showing the activity results among the objects, which can not only improve the information transmission efficiency, but also increase the activity atmosphere of the target interaction activity and the activity participation sense of the objects, and enhance the interaction experience.

[0121] In some embodiments, the method further includes at least one of the following:

[0122] When the display duration of the target identifier on the first object reaches a preset duration, display the disappearance of the target identifier of the first object;

[0123] When the interaction behavior for the first object meets the unlocking condition, display the disappearance of the target identifier of the first object.

[0124] The solution provided by the embodiments of the present disclosure for indicating the target identifier of the loser can disappear after being displayed for a preset duration, or can disappear when the interaction behavior of the loser meets the unlocking condition, which can enhance the importance of the target interaction activity, thereby facilitating the improvement of the interaction rate and participation rate of the object in the target interaction activity; and can cancel the target identifier when the interaction behavior of the loser meets the unlocking condition, which can further improve the interaction rate of the first object.

[0125] The above Figure 2 The above only shows the basic process of the present disclosure. Next, based on a specific implementation manner, the solution provided by the present disclosure will be further elaborated. Figure 3 is a flowchart of another information display method shown according to an exemplary embodiment. Taking the electronic device being provided as a terminal as an example, refer to Figure 3 , the information display method includes:

[0126] In step 301, the terminal displays a target interaction activity in the live broadcast room, and the target interaction activity includes multiple activity stages.

[0127] In the embodiments of the present disclosure, when the target interaction activity is started, the terminal displays visual elements associated with the target interaction activity in the live broadcast room, such as displaying a virtual scene of the target interaction activity in the live broadcast room. The virtual scene is also the activity background of the target interaction activity.

[0128] In some embodiments, the virtual scene of the target interaction activity may include at least one of a main element and an environmental element. Among them, the main element is used to indicate the activity theme of the target interaction activity. The environmental element is used to indicate the activity atmosphere of the target interaction activity. The main element may be a virtual animal, a virtual character, a simulated person, etc., and the present disclosure does not limit the style of the main element. The environmental element may include weather elements, building elements, terrain elements, etc., and the present disclosure does not limit the style of the environmental element.

[0129] Among them, the target interaction activity may be a capture type activity. Correspondingly, the main element is used to indicate the capture target of the capture type activity, and the environmental element is used to indicate the virtual environment where the capture target is located. For example, if the target interaction activity is a pig-catching activity, the main element is the virtual pig to be caught, and the environmental element is the virtual grassland where the virtual pig is located.

[0130] On the basis of displaying the target interaction activity, the terminal may also display information such as the objects participating in the target interaction activity and the activity scores obtained by each object in the live broadcast room, and the present disclosure does not limit this. Among them, the activity score of each object may be determined based on the interaction situation between the audience object in the live broadcast room and the object, and the present disclosure does not limit the calculation method of the activity score.

[0131] For example, Figure 4 is a schematic diagram of a target interaction activity shown according to an exemplary embodiment. Refer to Figure 4 , the target interaction activity is a pig-catching activity. The terminal displays the avatars of 9 objects participating in the target interaction activity, the virtual pig 401 to be captured in the target interaction activity, and the environmental element - the first virtual fence 402 in the live broadcast room.

[0132] In step 302, for any one of the multiple activity stages, when the activity progress of the target interaction activity is in the activity stage, the terminal displays the virtual scene of the target interaction activity in the live broadcast room based on the activity stage, and the style of the virtual scene is related to the activity stage of the target interaction activity.

[0133] In the embodiments of the present disclosure, there are multiple activity stages in the target interaction activity, and the embodiments of the present disclosure do not limit the number of activity stages. For any one of the activity stages in the target interaction activity, when the activity progress of the target interaction activity is in this activity stage, the terminal displays a virtual scene related to this activity stage in the live broadcast room. Specifically, in response to the activity progress of the target interaction activity entering any activity stage, the terminal updates the style of the virtual scene of the target interaction activity to the style indicated by this activity stage. The styles of the virtual scenes indicated by different activity stages are different.

[0134] In some embodiments, the virtual scene includes a main element, and the main element is used to indicate the activity theme of the target interaction activity. Correspondingly, the process of the terminal displaying the virtual scene of the target interaction activity in the live broadcast room includes: for any one of the multiple activity stages, when the activity progress of the target interaction activity is in the activity stage, the terminal displays the main element in the state indicated by the activity stage in the live broadcast room. The solution provided by the embodiments of the present disclosure enables the state of the main element in the virtual scene of the target interaction activity to change with the change of the activity stage. By displaying different states of the main element in different activity stages, it can intuitively show the current activity stage to the objects in the live broadcast room, not only enriching the display information in the live broadcast room, but also enabling the objects in the live broadcast room to quickly know the activity theme, the current activity stage, and the activity progress, improving the information transmission efficiency, thereby being able to prompt the objects in the live broadcast room to respond to the activity theme in a timely manner for interaction, which can not only ensure the accuracy of interaction to a certain extent, but also be conducive to improving the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0135] The embodiments of the present disclosure do not limit the state of the main element. In some embodiments, the state of the main element corresponding to the target interaction activity may include at least one of the form and behavior. Correspondingly, the process of the terminal displaying the state indicated by the main element in the live broadcast room being in the active stage may include at least one of the following.

[0136] First, the terminal displays the form of the main element in the live broadcast room as the form indicated by the active stage. The form of the main element may include appearance features such as the size, color, texture, shape of the main element, and the embodiments of the present disclosure do not limit this.

[0137] Second, the terminal displays the behavior of the main element in the live broadcast room as the behavior indicated by the active stage. The behavior of the main element may include body movements such as moving, jumping, gestures, and facial movements such as smiling, frowning, blinking, sweating, and the embodiments of the present disclosure do not limit this.

[0138] In the solution provided by the embodiments of the present disclosure, the state of the main element corresponding to the target interaction activity includes at least one of the form and behavior. In the process of displaying the main element with a state matching the active stage according to the progress of the activity, it is possible to display at least one of the form and behavior indicated by the active stage, and visually show the currently active stage to the object in the live broadcast room from at least one of the perspectives of the form and behavior of the main element. This not only enriches the display information in the live broadcast room, but also enables the object in the live broadcast room to quickly learn the activity theme, the currently active stage, and the activity progress, improving the information transmission efficiency. Thus, it can prompt the object in the live broadcast room to respond to the activity theme in a timely manner for interaction, which can not only ensure the accuracy of interaction to a certain extent, but also facilitate improving the interaction efficiency between objects and the human-computer interaction efficiency in the live broadcast room.

[0139] Among them, when the activity progress of the target interaction activity enters any active stage, the terminal updates the state of the main element in the virtual scene of the target interaction activity to the state indicated by this active stage. In some embodiments, for any active stage among multiple active stages, in response to the activity progress of the target interaction activity entering the active stage, the terminal displays that the speed of the behavior of the main element becomes faster. That is, compared with the previous active stage, the moving speed of the main element is faster in the subsequent active stage. In the solution provided by the embodiments of the present disclosure, for the main element in the virtual scene, by increasing the speed of the behavior of the main element, it not only intuitively reflects the activity progress of the target interaction activity, improving the information transmission efficiency, but also can enhance the activity atmosphere of the target interaction activity, such as enhancing the sense of urgency of the target interaction activity, thereby prompting the object in the live broadcast room to interact in a timely manner, and further facilitating improving the interaction efficiency between objects and the human-computer interaction efficiency in the live broadcast room.

[0140] For example, Figure 5It is a schematic diagram showing the update of the state of the main element according to an exemplary embodiment. Refer to Figure 5 , the target interactive activity is the pig-catching activity. The terminal displays the virtual pig 501 to be captured in the target interactive activity in the live broadcast room. Refer to Figure 5 In (a) of, at the start stage of the target interactive activity, the terminal displays the virtual pig 501 walking at a first speed. After entering the escape stage from the start stage, the terminal displays the virtual pig 501 walking at a second speed, and the second speed is higher than the first speed. Moreover, the virtual pig 501 produces sweat 502, which can be seen in Figure 5 (b) of.

[0141] In some other embodiments, the virtual scene includes environmental elements, and the environmental elements are used to indicate the virtual environment where the capture target is located. Accordingly, the process of the terminal displaying the virtual scene of the target interactive activity in the live broadcast room includes: for any activity stage among multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, the terminal displays the environmental elements indicated by the activity stage in the live broadcast room. In the solution provided by the embodiments of the present disclosure, the style of the environmental elements in the virtual scene of the target interactive activity can change with the change of the activity stage. By displaying different styles of environmental elements in different activity stages, it can intuitively show the current activity stage to the objects in the live broadcast room, not only enriching the display information in the live broadcast room, but also enabling the objects in the live broadcast room to quickly know the activity atmosphere, the current activity stage and the activity progress, improving the information transmission efficiency, so as to prompt the objects in the live broadcast room to interact in time, which is conducive to improving the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0142] For example, Figure 6 It is a schematic diagram showing the update of environmental elements according to an exemplary embodiment. Refer to Figure 6 , the target interactive activity is the pig-catching activity. Refer to Figure 6 In (a) of, at the start stage of the target interactive activity, the terminal displays the virtual pig 601 to be captured in the target interactive activity and the first environmental element 602 - white cloud in the live broadcast room. The first environmental element 602 is used to show that the weather environment where the virtual pig 601 is located in the start stage belongs to sunny day. After entering the escape stage from the start stage, the terminal displays that the first environmental element 602 is updated to the second environmental element 603 - light rain, which can be seen in Figure 6 (b) of. The second environmental element 602 is used to show that the weather environment where the virtual pig 603 is located in the escape stage belongs to rainy day.

[0143] In any activity stage of the target interactive activity, the number of main elements can be at least one, and the number of environmental elements can also be at least one. The embodiments of the present disclosure do not limit the number of main elements and environmental elements.

[0144] For any visual element (main element or environmental element) in the virtual scene, it can be customized by the host object in the live broadcast room, and the embodiments of the present disclosure do not limit this. The setting principles of each visual element are similar. Hereinafter, the setting of the main element will be mainly used as an example for description, and the setting process of other visual elements will not be elaborated.

[0145] In some embodiments, in response to the setting operation of the main element in the target interaction activity, the terminal displays an activity setting panel, and the activity setting panel is used to set information related to the target interaction activity. Then, in response to the image upload operation in the activity setting panel, the terminal displays a reference image in the activity setting panel, and the reference image includes a reference main body. Then, in response to the confirmation setting operation in the activity setting panel, the terminal displays the main element in the virtual scene, and the style of the main element is the same as the style of the reference main body. The solution provided by the embodiments of the present disclosure can specify the style of the main element in the virtual scene through the activity setting panel, which can not only enrich the display content of the target interaction activity, but also improve the participation and operability of the objects in the live broadcast room in the target interaction activity, thereby facilitating the improvement of the interaction efficiency and human-computer interaction efficiency between the objects in the live broadcast room.

[0146] In the embodiments of the present disclosure, the multiple activity stages in the target interaction activity can be divided according to time, or according to the number of interaction behaviors related to the target interaction activity, or according to the current activity result of the target interaction activity, etc. The embodiments of the present disclosure do not limit the division method of the activity stages (that is, the entry method of the activity stages). Correspondingly, the process of the terminal displaying the virtual scene of the target interaction activity in the live broadcast room can include any one of the following.

[0147] First, for any activity stage among the multiple activity stages, when the activity time of the target interaction activity reaches the start time of the activity stage, the terminal updates the virtual scene of the target interaction activity displayed in the live broadcast room to the virtual scene indicated by the activity stage. For example, the total activity duration of the target interaction activity is 5 minutes, the first minute is the first activity stage of the target interaction activity; the second minute to the fourth minute is the second activity stage of the target interaction activity; the fifth minute is the third activity stage of the target interaction activity.

[0148] Second, for any one of the multiple activity stages, when the number of interaction behaviors related to the target interaction activity reaches the preset value indicated by the activity stage, the terminal displays in the live broadcast room that the virtual scene of the target interaction activity is updated to the virtual scene indicated by the activity stage. The interaction behaviors related to the target interaction activity may be item giving behaviors, like behaviors, comment behaviors, etc., and the embodiments of the present disclosure do not limit this. For example, when the number of like behaviors is less than 5,000, the activity progress of the target interaction activity is in the first activity stage; when the number of like behaviors is higher than 5,000 and less than 10,000, the activity progress is in the second activity stage; when the number of like behaviors is higher than 10,000, the activity progress is in the third activity stage.

[0149] Third, for any one of the multiple activity stages, when the current activity result of the target interaction activity reaches the trigger condition of the activity stage, the terminal displays in the live broadcast room that the virtual scene of the target interaction activity is updated to the virtual scene indicated by the activity stage. The activity result of the target interaction activity may be an activity score, the quantity of resources consumed by item giving behaviors related to the target interaction activity, etc., and the embodiments of the present disclosure do not limit this.

[0150] In the solution provided by the embodiments of the present disclosure, the multiple activity stages in the target interaction activity can be divided according to time, or according to the number of interaction behaviors related to the target interaction activity, or according to the current activity result of the target interaction activity, etc. When the entry condition of any activity stage is met, the virtual scene of the target interaction activity can be displayed as updated to the virtual scene indicated by the activity stage. This not only enriches the division method of the activity stages, but also intuitively shows the current activity stage to the objects in the live broadcast room, enabling the objects in the live broadcast room to quickly know the current activity stage and activity progress, improving the information transmission efficiency, thus prompting the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0151] In some embodiments, during the progress of the target interaction activity, the terminal can also display the objects participating in the target interaction activity in the live broadcast room, and an activity identifier is displayed on the objects. The style of the activity identifier is related to the style of the main element in the virtual scene, and the main element is used to indicate the activity theme of the target interaction activity. In the solution provided by the embodiments of the present disclosure, it can not only display the objects participating in the target interaction activity, but also display the activity identifier on the objects. Since the activity identifier is related to the style of the main element in the virtual scene, and the main element can reflect the activity theme of the target interaction activity, therefore, by displaying the activity identifier on the objects, the activity content is intuitively prompted, thus prompting the objects in the live broadcast room to interact in response to the activity theme in a timely manner, and further facilitating the improvement of the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0152] Among them, there are multiple objects participating in the target interaction activity in the live broadcast room. Correspondingly, the process of the terminal displaying the objects participating in the target interaction activity in the live broadcast room includes: the terminal displays an activity identifier on a first object among the multiple objects participating in the target interaction activity. Wherein, the activity participation degree of the first object is lower than that of a second object, or the current activity result of the first object is lower than that of the second object. The second object is any object other than the first object among the objects participating in the target interaction activity. The solution provided by the embodiments of the present disclosure can determine the first object with a low activity participation degree or a relatively low current activity result from the objects participating in the target interaction activity, and display the activity identifier on the first object, intuitively showing that the activity participation degree of the first object is low or the current activity result is relatively low, so as to prompt the first object to interact in a timely manner to improve its own activity participation degree or activity result, thereby facilitating the improvement of the interaction efficiency between objects and the human-computer interaction efficiency in the live broadcast room.

[0153] For example, Figure 7 is a schematic diagram of an activity identifier shown according to an exemplary embodiment. Refer to Figure 7 , the target interaction activity is a pig-catching activity. The terminal displays the avatars of 9 objects participating in the target interaction activity in the live broadcast room. Among the 9 objects, the activity scores obtained by object 5 and object 8 are the lowest. The terminal displays the virtual pig head 701 on the avatars of object 5 and object 8 to intuitively show that the current activity results of object 5 and object 8 are the lowest. Wherein, the activity score of each object is positively correlated with the value of the virtual items presented by the audience objects in the live broadcast room for that object.

[0154] Alternatively, the terminal can also display the object identifier of the first object on the main body element in the virtual scene. The solution provided by the embodiments of the present disclosure can determine the first object with a low activity participation degree or a relatively low current activity result from the objects participating in the target interaction activity, and display the first object on the main body element, intuitively showing that the activity participation degree of the first object is low or the current activity result is relatively low, so as to prompt the first object to interact in a timely manner to improve its own activity participation degree or activity result, thereby facilitating the improvement of the interaction efficiency between objects and the human-computer interaction efficiency in the live broadcast room.

[0155] In step 303, when the activity progress of the target interaction activity is in the settlement stage, the terminal displays the activity result of the target interaction activity in the live broadcast room, and the settlement stage is the last stage of the multiple activity stages.

[0156] In the embodiments of the present disclosure, in response to the activity progress of the target interactive activity being in the settlement stage, the terminal displays the activity result of the target interactive activity in the live broadcast room. The solution provided by the embodiments of the present disclosure can display the activity result of the target interactive activity in the last stage of the target interactive activity, intuitively show the final interaction situation of the target interactive activity, and improve the information transmission efficiency.

[0157] In some embodiments, the terminal can display a virtual scene related to the settlement stage to present the activity result of the target interactive activity. For example, Figure 8 is a schematic diagram of an activity result shown according to an exemplary embodiment. Refer to Figure 8 , the target interactive activity is a pig-catching activity. When the activity progress is in the settlement stage, the terminal displays that the first virtual fence 801 elongates and the virtual pig 802 disappears to show that the virtual pig 802 has been caught.

[0158] In some embodiments, there are multiple objects participating in the target interactive activity in the live broadcast room. Correspondingly, the process of the terminal displaying the activity result of the target interactive activity in the live broadcast room includes: when the activity progress of the target interactive activity is in the settlement stage, the terminal displays a target identifier on the first object among the multiple objects participating in the target interactive activity. The target identifier is used to indicate that the first object is the loser of the target interactive activity. The activity result of the first object is lower than that of the second object, and the second object is the other object except the first object among the objects participating in the target interactive activity. The solution provided by the embodiments of the present disclosure can display the target identifier on the first object with a low activity result after the target interactive activity ends, intuitively show the activity results among the objects, not only improve the information transmission efficiency, but also increase the activity atmosphere of the target interactive activity and the activity participation sense of the objects, and enhance the interaction experience.

[0159] For example, continue to refer to Figure 8 , among the 9 objects, the activity scores obtained by object 5 and object 8 are the lowest. The terminal displays the virtual pig head 803 and the second virtual fence 804 (i.e., the target identifier) on the avatars of object 5 and object 8 to intuitively show that the final activity scores of object 5 and object 8 are the lowest, and object 5 and object 8 are regarded as pigs and caught. The activity score of each object is positively correlated with the value of the virtual items presented by the audience objects in the live broadcast room for that object.

[0160] In some embodiments, when the display duration of the target identifier on the first object reaches a preset duration, the terminal displays the disappearance of the target identifier of the first object. Alternatively, when the interaction behavior for the first object meets the unlocking condition, the terminal displays the disappearance of the target identifier of the first object. The unlocking condition may be that the number of interaction behaviors for the first object reaches a threshold, or the resources consumed by the interaction behaviors for the first object reach a threshold, etc. The embodiments of the present disclosure do not limit this. The solution provided by the embodiments of the present disclosure can make the target identifier indicating the loser disappear after being displayed for a preset duration or disappear when the interaction behavior of the loser meets the unlocking condition, which can enhance the importance of the target interaction activity, thereby facilitating the improvement of the interaction rate and participation rate of the object in the target interaction activity; and can cancel the target identifier when the interaction behavior of the loser meets the unlocking condition, which can further improve the interaction rate of the first object.

[0161] To more clearly describe the information display method provided by the embodiments of the present disclosure, the information display method will be further described below with reference to the accompanying drawings. For example, Figure 9 is a flowchart showing a change in a virtual scene according to an exemplary embodiment. Refer to Figure 9 , the target interaction activity is a pig-catching activity. When the pig-catching activity is started, the terminal updates the background of the live broadcast room to the virtual scene of the pig-catching activity. When the starting moment (escape moment) of the escape stage in the pig-catching activity is reached, the terminal displays that the virtual pig in the virtual scene accelerates. When the starting moment (reward and punishment moment) of the settlement stage in the pig-catching activity is reached, the terminal displays that the virtual fence in the virtual scene elongates to show that the virtual pig in the virtual scene is caught.

[0162] The embodiments of the present disclosure provide an information display method. When starting a target interaction activity in a live broadcast room, it can display a virtual scene related to the current activity stage in the live broadcast room according to the activity stage of the activity progress of the target interaction activity. That is, the style of the virtual scene of the target interaction activity can change with the change of the activity stage. By displaying different styles of virtual scenes in different activity stages, it can intuitively show the current activity stage to the objects in the live broadcast room, not only enriching the display information in the live broadcast room, but also enabling the objects in the live broadcast room to quickly know the current activity stage and activity progress, improving the information transmission efficiency, thereby prompting the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency between the objects in the live broadcast room and the human-computer interaction efficiency.

[0163] All the above optional technical solutions can be combined arbitrarily to form optional embodiments of the present disclosure, which will not be elaborated here one by one.

[0164] Figure 10It is a block diagram of an information display device shown according to an exemplary embodiment. Refer to Figure 10 The information display device includes: a first display unit 1001 and a second display unit 1002.

[0165] The first display unit 1001 is configured to execute displaying a target interactive activity in a live broadcast room, and the target interactive activity includes multiple activity stages;

[0166] The second display unit 1002 is configured to execute, for any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, display a virtual scene of the target interactive activity in the live broadcast room, and the style of the virtual scene is related to the activity stage of the target interactive activity.

[0167] In some embodiments, the virtual scene includes a main body element, and the main body element is used to indicate the activity theme of the target interactive activity;

[0168] The second display unit 1002 is configured to execute, for any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, display the main body element in the state indicated by the activity stage in the live broadcast room.

[0169] In some embodiments, the second display unit 1002 is configured to execute at least one of the following:

[0170] Display the form of the main body element in the live broadcast room as the form indicated by the activity stage;

[0171] Display the behavior of the main body element in the live broadcast room as the behavior indicated by the activity stage.

[0172] In some embodiments, the second display unit 1002 is configured to execute, for any one of the multiple activity stages, in response to the activity progress of the target interactive activity entering the activity stage, display that the speed of the behavior of the main body element becomes faster.

[0173] In some embodiments, the device further includes:

[0174] A third display unit, configured to execute, in response to a setting operation on the main body element in the target interactive activity, display an activity setting panel, where the activity setting panel is used to set information related to the target interactive activity; in response to an image upload operation in the activity setting panel, display a reference image in the activity setting panel, where the reference image includes a reference main body; in response to a confirmation setting operation in the activity setting panel, display the main body element in the virtual scene, and the style of the main body element is the same as the style of the reference main body.

[0175] In some embodiments, the virtual scene includes environmental elements for indicating the activity atmosphere of the target interaction activity;

[0176] The second display unit 1002 is configured to perform, for any one of the multiple activity stages, when the activity progress of the target interaction activity is in the activity stage, display in the live broadcast room the environmental elements indicated by the activity stage.

[0177] In some embodiments, the second display unit 1002 is configured to perform any one of the following:

[0178] For any one of the multiple activity stages, when the activity moment of the target interaction activity reaches the start moment of the activity stage, update the virtual scene of the target interaction activity in the live broadcast room to the virtual scene indicated by the activity stage and display it;

[0179] For any one of the multiple activity stages, when the number of interaction behaviors related to the target interaction activity reaches the preset value indicated by the activity stage, update the virtual scene of the target interaction activity in the live broadcast room to the virtual scene indicated by the activity stage and display it;

[0180] For any one of the multiple activity stages, when the current activity result of the target interaction activity reaches the trigger condition of the activity stage, update the virtual scene of the target interaction activity in the live broadcast room to the virtual scene indicated by the activity stage and display it.

[0181] In some embodiments, the apparatus further includes:

[0182] The fourth display unit is configured to perform displaying in the live broadcast room the object participating in the target interaction activity, with an activity identifier displayed on the object, and the style of the activity identifier is related to the style of the main element in the virtual scene, and the main element is used to indicate the activity theme of the target interaction activity.

[0183] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0184] The fourth display unit is configured to perform displaying the activity identifier on the first object among the multiple objects participating in the target interaction activity;

[0185] Wherein, the activity participation degree of the first object is lower than that of the second object, or the current activity result of the first object is lower than that of the second object, and the second object is other objects except the first object among the objects participating in the target interaction activity.

[0186] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0187] The fourth display unit is further configured to execute the display of the object identifier of the first object on the main element in the virtual scene;

[0188] Wherein, the activity participation degree of the first object is lower than that of the second object, or the current activity result of the first object is lower than that of the second object. The second object is other objects except the first object among the objects participating in the target interaction activity.

[0189] In some embodiments, the device further includes:

[0190] The fifth display unit is configured to execute the display of the activity result of the target interaction activity in the live broadcast room when the activity progress of the target interaction activity is in the settlement stage, and the settlement stage is the last stage of multiple activity stages.

[0191] In some embodiments, there are multiple objects participating in the target interaction activity in the live broadcast room;

[0192] The fifth display unit is configured to execute the display of the target identifier on the first object among the multiple objects participating in the target interaction activity when the activity progress of the target interaction activity is in the settlement stage. The target identifier is used to indicate that the first object is the loser of the target interaction activity;

[0193] Wherein, the activity result of the first object is lower than that of the second object. The second object is other objects except the first object among the objects participating in the target interaction activity.

[0194] In some embodiments, the fifth display unit is further configured to execute at least one of the following:

[0195] When the display duration of the target identifier on the first object reaches the preset duration, display the disappearance of the target identifier of the first object;

[0196] When the interaction behavior for the first object meets the unlocking condition, display the disappearance of the target identifier of the first object.

[0197] Embodiments of the present disclosure provide an information display device. When a target interaction activity is launched in a live broadcast room, it can display a virtual scene related to the current activity stage according to the activity stage of the progress of the target interaction activity. That is, the style of the virtual scene of the target interaction activity can change with the change of the activity stage. By displaying virtual scenes of different styles at different activity stages, it can intuitively show the current activity stage to the objects in the live broadcast room, not only enriching the display information in the live broadcast room, but also enabling the objects in the live broadcast room to quickly learn the current activity stage and activity progress, improving the information transmission efficiency, thereby being able to prompt the objects in the live broadcast room to interact in a timely manner, and further facilitating the improvement of the interaction efficiency between objects and the human-computer interaction efficiency in the live broadcast room.

[0198] It should be noted that when the information display device provided in the above embodiment displays the virtual scene of the interaction activity in the live broadcast room, only the above division of each functional unit is used for illustration. In actual application, the above functions can be allocated to different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display device provided in the above embodiment and the embodiment of the information display method belong to the same concept, and the specific implementation process is detailed in the method embodiment and will not be repeated here.

[0199] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method related thereto, and will not be elaborated here.

[0200] When the electronic device is provided as a terminal, Figure 11 is a block diagram of a terminal 1100 shown according to an exemplary embodiment. The terminal Figure 11 shows a block diagram of the structure of the terminal 1100 provided by an exemplary embodiment of the present disclosure. The terminal 1100 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 (Moving Picture Experts Group Audio Layer IV) player, a laptop computer or a desktop computer. The terminal 1100 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, etc.

[0201] Generally, the terminal 1100 includes: a processor 1101 and a memory 1102.

[0202] The processor 1101 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), or PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the wake state, also known as the CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), and the GPU is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may further include an AI (Artificial Intelligence) processor, and the AI processor is used to process computational operations related to machine learning.

[0203] The memory 1102 may include one or more computer-readable storage media, and the computer-readable storage media may be non-transitory. The memory 1102 may further include high-speed random access memory and non-volatile memory, such as one or more disk storage devices and flash storage devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1102 is used to store at least one computer program, and the at least one computer program is used to be executed by the processor 1101 to implement the information display method provided in the method embodiments of the present application.

[0204] In some embodiments, the terminal 1100 may further optionally include: a peripheral device interface 1103 and at least one peripheral device. The processor 1101, the memory 1102, and the peripheral device interface 1103 may be connected by a bus or signal lines. Each peripheral device may be connected to the peripheral device interface 1103 through a bus, signal lines, or a circuit board. Specifically, the peripheral devices include at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0205] The peripheral device interface 1103 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 can be implemented on a separate chip or circuit board, and this embodiment does not limit this.

[0206] The radio frequency circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1104 communicates with a communication network and other communication devices through electromagnetic signals. The radio frequency circuit 1104 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. In some embodiments, the radio frequency circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so on. The radio frequency circuit 1104 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: the World Wide Web, a metropolitan area network, an intranet, each generation of mobile communication networks (2G, 3G, 4G, and 5G), a wireless local area network, and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1104 may further include a circuit related to NFC (Near Field Communication), and this application does not limit this.

[0207] The display screen 1105 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch display screen, the display screen 1105 also has the ability to collect touch signals on or above the surface of the display screen 1105. The touch signal can be input as a control signal to the processor 1101 for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one display screen 1105, which is disposed on the front panel of the terminal 1100; in other embodiments, there may be at least two display screens 1105, which are respectively disposed on different surfaces of the terminal 1100 or in a foldable design; in other embodiments, the display screen 1105 may be a flexible display screen, which is disposed on a curved surface or a folding surface of the terminal 1100. Even further, the display screen 1105 can be set to an irregular non-rectangular shape, that is, an irregular-shaped screen. The display screen 1105 can be prepared using materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0208] The camera module 1106 is used to capture images or videos. In some embodiments, the camera module 1106 includes a front camera and a rear camera. Generally, the front camera is disposed on the front panel of the terminal, and the rear camera is disposed on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth camera, a wide-angle camera, and a telephoto camera, to implement functions such as background blurring by fusing the main camera and the depth camera, panoramic shooting by fusing the main camera and the wide-angle camera, and VR (Virtual Reality) shooting function or other fused shooting functions. In some embodiments, the camera module 1106 may further include a flash. The flash can be a single-color temperature flash or a two-color temperature flash. A two-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0209] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals for input to the processor 1101 for processing, or input to the radio frequency circuit 1104 to implement voice communication. For the purpose of stereo collection or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the terminal 1100. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for uses such as ranging. In some embodiments, the audio circuit 1107 may further include a headphone jack.

[0210] The power supply 1108 is used to supply power to each component in the terminal 1100. The power supply 1108 may be alternating current, direct current, a disposable battery or a rechargeable battery. When the power supply 1108 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is a battery charged through a wired line, and a wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charging technology.

[0211] Those skilled in the art can understand that Figure 11 the structure shown in does not constitute a limitation on the terminal 1100, and may include more or fewer components than shown in the figure, or combine certain components, or adopt different component arrangements.

[0212] In an exemplary embodiment, there is also provided a computer-readable storage medium including instructions, such as the memory 1102 including instructions, and the above instructions can be executed by the processor 1101 of the terminal 1100 to complete the above information display method. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0213] A computer program product includes a computer program / instructions, and when the computer program / instructions are executed by a processor, the above information display method is implemented.

[0214] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. The present disclosure is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include known common general knowledge or conventional technical means in the technical field not disclosed by the present disclosure. The specification and embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0215] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: Displaying a target interactive activity in the live broadcast room, where the target interactive activity includes multiple activity stages; For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, displaying a virtual scene of the target interactive activity in the live broadcast room, where the style of the virtual scene is related to the activity stage of the target interactive activity.

2. The information display method according to claim 1, wherein The virtual scene includes a main element, and the main element is used to indicate the activity theme of the target interactive activity; For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, displaying a virtual scene of the target interactive activity in the live broadcast room includes: For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, displaying the main element in the state indicated by the activity stage in the live broadcast room.

3. The information display method according to claim 2, characterized in that Displaying the main element in the state indicated by the activity stage in the live broadcast room includes at least one of the following: Displaying the form of the main element in the live broadcast room as the form indicated by the activity stage; Displaying the behavior of the main element in the live broadcast room as the behavior indicated by the activity stage.

4. The information display method according to claim 3, wherein Displaying the behavior of the main element in the live broadcast room as the behavior indicated by the activity stage includes: For any one of the multiple activity stages, in response to the activity progress of the target interactive activity entering the activity stage, displaying that the speed of the behavior of the main element becomes faster.

5. The information display method according to claim 2, characterized in that The method further includes: In response to a setting operation on the main element in the target interactive activity, displaying an activity setting panel, where the activity setting panel is used to set information related to the target interactive activity; In response to an image upload operation in the activity setting panel, displaying a reference image in the activity setting panel, where the reference image includes a reference main body; In response to a confirmation setting operation in the activity setting panel, displaying a main element in the virtual scene, where the style of the main element is the same as the style of the reference main body.

6. The information display method according to claim 1, characterized in that, The virtual scene includes an environmental element, and the environmental element is used to indicate the activity atmosphere of the target interactive activity; For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, displaying a virtual scene of the target interactive activity in the live broadcast room includes: For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, displaying the environmental element indicated by the activity stage in the live broadcast room.

7. The information display method according to claim 1, characterized in that For any one of the multiple activity stages, when the activity progress of the target interactive activity is in the activity stage, based on the activity stage, displaying a virtual scene of the target interactive activity in the live broadcast room includes any one of the following: For any one of the multiple activity stages, when the activity moment of the target interactive activity reaches the starting moment of the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage; For any one of the multiple activity stages, when the number of interactive behaviors related to the target interactive activity reaches the preset value indicated by the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage; For any one of the multiple activity stages, when the current activity result of the target interactive activity reaches the trigger condition of the activity stage, the virtual scene of the target interactive activity is displayed in the live broadcast room and updated to the virtual scene indicated by the activity stage.

8. The information display method according to claim 1, wherein The method further includes: Displaying in the live broadcast room an object participating in the target interactive activity, where an activity identifier is displayed on the object, and the style of the activity identifier is related to the style of the main element in the virtual scene, and the main element is used to indicate the activity theme of the target interactive activity.

9. The information display method according to claim 8, wherein There are multiple objects participating in the target interactive activity in the live broadcast room; The displaying in the live broadcast room an object participating in the target interactive activity includes: Displaying the activity identifier on a first object among the multiple objects participating in the target interactive activity; Wherein, the activity participation degree of the first object is lower than that of a second object, or the current activity result of the first object is lower than that of the second object, and the second object is any other object among the objects participating in the target interactive activity except the first object.

10. The information display method according to claim 8, characterized in that, There are multiple objects participating in the target interactive activity in the live broadcast room; the method further includes: Displaying the object identifier of the first object on the main element in the virtual scene; Wherein, the activity participation degree of the first object is lower than that of a second object, or the current activity result of the first object is lower than that of the second object, and the second object is any other object among the objects participating in the target interactive activity except the first object.

11. The information display method according to claim 1, characterized in that, The method further includes: When the activity progress of the target interactive activity is in the settlement stage, which is the last stage of the multiple activity stages, displaying the activity result of the target interactive activity in the live broadcast room.

12. The information display method according to claim 11, wherein There are multiple objects participating in the target interactive activity in the live broadcast room; The displaying the activity result of the target interactive activity in the live broadcast room when the activity progress of the target interactive activity is in the settlement stage includes: When the activity progress of the target interactive activity is in the settlement stage, displaying a target identifier on a first object among the multiple objects participating in the target interactive activity, and the target identifier is used to indicate that the first object is the loser of the target interactive activity; Among them, the activity result of the first object is lower than that of the second object, and the second object is other objects among the objects participating in the target interaction activity except the first object.

13. The information display method according to claim 12, wherein The method further includes at least one of the following: When the display duration of the target identifier on the first object reaches a preset duration, display the disappearance of the target identifier of the first object; When the interaction behavior for the first object meets the unlocking condition, display the disappearance of the target identifier of the first object.

14. An information display device, characterized in that, The device includes: A first display unit configured to execute displaying a target interaction activity in a live broadcast room, where the target interaction activity includes multiple activity stages; A second display unit configured to execute, for any one of the multiple activity stages, when the activity progress of the target interaction activity is in the activity stage, based on the activity stage, display a virtual scene of the target interaction activity in the live broadcast room, and the style of the virtual scene is related to the activity stage of the target interaction activity.

15. An electronic device, characterized in that, The electronic device includes: One or more processors; A memory for storing program code executable by the processor; Among them, the processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 13.

17. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by the processor, it implements the information display method according to any one of claims 1 to 13.

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