Page interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a page interaction method and device, electronic equipment and a storage medium. The method comprises the steps that preset recommendation media content corresponding to a target recommendation object is displayed on a preset page; in the display process of the preset recommended media content, preset interaction materials and preset interaction prompt information are displayed on a preset page, and the preset interaction prompt information is used for indicating to execute preset interaction operation for the preset recommended media content so as to participate in a resource receiving activity corresponding to the target recommended object; under the condition that the preset interaction operation is detected, displaying a preset interaction animation corresponding to the preset interaction material; and under the condition that the operation execution information corresponding to the preset interaction operation meets a preset condition, updating a preset interaction material displayed in a preset page into a preset reward resource corresponding to the target recommendation object. According to the embodiment of the invention, the interaction experience of the user and the effectiveness of preset reward resource distribution can be improved, and the object recommendation effect and the object recommendation efficiency can be better improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to a page interaction method, device, electronic device, and storage medium. Background Art

[0002] With the development of Internet technology, various network information has been widely disseminated, enabling people to obtain various information quickly and timely, providing great convenience to people's lives and work.

[0003] In related technologies, media content for recommending products, businesses, and other objects can be published on online platforms. While browsing the media content, users can interact with the media content by giving likes, comments, and other interactions. However, in related technologies, user interaction often only increases the display of the interactive content itself, resulting in a poor user interaction experience, which in turn brings about problems such as low object recommendation effect and object recommendation efficiency. Summary of the Invention

[0004] The present disclosure provides a page interaction method, device, electronic device, and storage medium to at least address the technical issues in related technologies such as poor user interaction experience, which in turn leads to low object recommendation effects and efficiency. The technical solutions of the present disclosure are as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a page interaction method is provided, comprising:

[0006] Display the preset recommended media content corresponding to the target recommendation object on the preset page;

[0007] During the display of the preset recommended media content, preset interactive materials and preset interactive prompt information are displayed on the preset page, wherein the preset interactive prompt information is used to instruct the user to perform a preset interactive operation on the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object;

[0008] When the preset interactive operation is detected, a preset interactive animation corresponding to the preset interactive material is displayed;

[0009] When the operation execution information corresponding to the preset interactive operation meets the preset conditions, the preset interactive material displayed in the preset page is updated to the preset reward resource corresponding to the target recommendation object.

[0010] In an optional embodiment, when the operation execution information corresponding to the preset interactive operation meets a preset condition, updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object includes:

[0011] When the operation execution information satisfies the preset condition, displaying a split animation corresponding to the preset interactive material on the preset page;

[0012] In the case of the split animation display, the preset reward resource is displayed on the preset page.

[0013] In an optional embodiment, when the operation execution information satisfies the preset condition, displaying the split animation corresponding to the preset interactive material on the preset page includes:

[0014] When the operation execution information satisfies the preset condition, the preset interactive material is moved to a preset area in the preset page, and the split animation is displayed in the preset area.

[0015] In an optional embodiment, during the display of the preset recommended media content, displaying the preset interactive material and the preset interactive prompt information on the preset page includes:

[0016] During the display of the preset recommended media content, if the preset indicator data corresponding to the current browsing account is greater than or equal to a preset threshold, the preset interactive material and the preset interactive prompt information are displayed on the preset page;

[0017] Among them, the preset indicator data represents at least one of the current browsing account's preference for executing the preset interactive operation, the current browsing account's preference for executing the interactive operation on the preset recommended media content, and the current browsing account's preference for the target recommendation object.

[0018] In an optional embodiment, after updating the preset interactive material displayed on the preset page to a preset reward resource corresponding to the target recommendation object, the method further includes:

[0019] In response to the page jump instruction, the target-related page corresponding to the target recommendation object is displayed, and the collection and use prompt information corresponding to the preset reward resource is displayed on the target-related page.

[0020] In an optional embodiment, the preset interactive animation is an expansion animation of the preset interactive material; the operation execution information includes at least one of the number of operation executions and the operation execution time, and the number of operation executions and the operation execution time are both positively correlated with the degree of expansion of the preset interactive material in the expansion animation.

[0021] In an optional embodiment, before displaying the preset interactive material and the preset interactive prompt information on the preset page, the method further includes:

[0022] During the display of the preset recommended media content, preset viewing instruction information corresponding to the resource claiming activity is displayed on the preset page, wherein the preset viewing instruction information includes at least one of a preset viewing control corresponding to the resource claiming activity and preset countdown information corresponding to the resource claiming activity;

[0023] The displaying of preset interactive materials and preset interactive prompt information on the preset page includes:

[0024] When the countdown corresponding to the preset countdown information ends, displaying the preset interactive material and the preset interactive prompt information on the preset page;

[0025] or,

[0026] In response to a viewing operation triggered based on the preset viewing control, the preset interactive material and the preset interactive prompt information are displayed on the preset page.

[0027] In an optional embodiment, the preset page displays preset interactive controls and interaction quantity indication information corresponding to the preset interactive operation; the method further includes:

[0028] When the preset interactive operation is detected, the preset interactive control is updated from a non-interactive state to an interactive state, and the interaction quantity indication information is updated;

[0029] Among them, the preset interactive control in the non-interactive state is used to indicate that the current browsing account has not performed the preset interactive operation on the preset recommended media content, and the preset interactive control in the interactive state is used to indicate that the current browsing account has performed the preset interactive operation on the preset recommended media content; the interaction quantity indication information is used to indicate the number of accounts that have performed the preset interactive operation on the preset recommended media content.

[0030] According to a second aspect of an embodiment of the present disclosure, a page interaction device is provided, comprising:

[0031] A preset recommended media content display module is configured to display the preset recommended media content corresponding to the target recommendation object on a preset page;

[0032] An interactive information display module is configured to display preset interactive materials and preset interactive prompt information on the preset page during the display process of the preset recommended media content, wherein the preset interactive prompt information is used to instruct the execution of a preset interactive operation for the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object;

[0033] A preset interactive animation display module is configured to display a preset interactive animation corresponding to the preset interactive material when the preset interactive operation is detected;

[0034] The preset reward resource display module is configured to update the preset interactive material displayed in the preset page to the preset reward resource corresponding to the target recommendation object when the operation execution information corresponding to the preset interactive operation meets the preset conditions.

[0035] In an optional embodiment, the preset reward resource display module includes:

[0036] A split animation display unit is configured to display a split animation corresponding to the preset interactive material on the preset page when the operation execution information meets the preset condition;

[0037] The preset reward resource display unit is configured to display the preset reward resource on the preset page when the split animation is displayed.

[0038] In an optional embodiment, the split animation display unit is specifically configured to move the preset interactive material to a preset area in the preset page and display the split animation in the preset area when the operation execution information meets the preset condition.

[0039] In an optional embodiment, the interactive information display module includes:

[0040] The first interactive information display unit is configured to display the preset interactive material and the preset interactive prompt information on the preset page if the preset indicator data corresponding to the current browsing account is greater than or equal to a preset threshold during the display process of the preset recommended media content;

[0041] Among them, the preset indicator data represents at least one of the current browsing account's preference for executing the preset interactive operation, the current browsing account's preference for executing the interactive operation on the preset recommended media content, and the current browsing account's preference for the target recommendation object.

[0042] In an optional embodiment, the device further comprises:

[0043] The page jump module is configured to execute, after updating the preset interactive material displayed in the preset page to the preset reward resource corresponding to the target recommendation object, in response to the page jump instruction, display the target association page corresponding to the target recommendation object, and display the collection and use prompt information corresponding to the preset reward resource on the target association page.

[0044] In an optional embodiment, the preset interactive animation is an expansion animation of the preset interactive material; the operation execution information includes at least one of the number of operation executions and the operation execution time, and the number of operation executions and the operation execution time are both positively correlated with the degree of expansion of the preset interactive material in the expansion animation.

[0045] In an optional embodiment, the device further comprises:

[0046] A preset viewing instruction information display module is configured to display preset viewing instruction information corresponding to the resource claiming activity on the preset page before displaying the preset interactive material and preset interactive prompt information on the preset page, during the display of the preset recommended media content, wherein the preset viewing instruction information includes at least one of a preset viewing control corresponding to the resource claiming activity and preset countdown information corresponding to the resource claiming activity;

[0047] The interactive information display module includes:

[0048] The second interactive information display unit is configured to display the preset interactive material and the preset interactive prompt information on the preset page when the countdown corresponding to the preset countdown information ends;

[0049] or,

[0050] The third interactive information display unit is configured to execute a viewing operation in response to being triggered based on the preset viewing control, and to display the preset interactive material and the preset interactive prompt information on the preset page.

[0051] In an optional embodiment, the preset page displays preset interactive controls and interaction quantity indication information corresponding to the preset interactive operation; the device further includes:

[0052] An interactive state updating module is configured to update the preset interactive control from a non-interactive state to an interactive state when the preset interactive operation is detected;

[0053] An interaction quantity indication information updating module, configured to execute updating of the interaction quantity indication information;

[0054] Among them, the preset interactive control in the non-interactive state is used to indicate that the current browsing account has not performed the preset interactive operation on the preset recommended media content, and the preset interactive control in the interactive state is used to indicate that the current browsing account has performed the preset interactive operation on the preset recommended media content; the interaction quantity indication information is used to indicate the number of accounts that have performed the preset interactive operation on the preset recommended media content.

[0055] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement any one of the page interaction methods of the embodiments of the present disclosure.

[0056] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the page interaction methods of the embodiment of the present disclosure.

[0057] According to a fifth aspect of an embodiment of the present disclosure, a computer program product comprising instructions is provided, which, when executed on a computer, enables the computer to execute any one of the page interaction methods of the embodiments of the present disclosure.

[0058] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0059] In the process of displaying the preset recommended media content corresponding to the target recommended object on the preset page, preset interactive materials and preset interactive prompt information can be displayed on the preset page. The preset interactive prompt information is used to indicate the execution of the preset interactive operation for the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object; when the preset interactive operation is detected, the preset interactive animation corresponding to the preset interactive material is displayed, which can enhance the page interaction experience during the interaction process, and when the operation execution information corresponding to the preset interactive operation meets the preset conditions, the preset interactive material displayed on the preset page is updated to the preset reward resource corresponding to the target recommended object, and the distribution of reward resources can be combined with the user's interactive operation on the recommended media content corresponding to the object. On the basis of better improving the interactive experience of the interaction with the recommended media content, the preset reward resources can also be better distributed to users who are interested in the recommended content of the recommended object itself, thereby greatly enhancing the effectiveness of the distribution of preset reward resources, and thus better improving the object recommendation effect and object recommendation efficiency.

[0060] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0062] Figure 1is a schematic diagram showing an application environment according to an exemplary embodiment;

[0063] Figure 2 is a flow chart showing a page interaction method according to an exemplary embodiment;

[0064] Figure 3 This is a schematic diagram showing a preset page displaying preset viewing instruction information corresponding to a resource claiming activity according to an exemplary embodiment;

[0065] Figure 4 is a schematic diagram illustrating page changes of a preset page during execution of a preset interactive operation according to an exemplary embodiment;

[0066] Figure 5 This is a schematic diagram showing a preset page displaying preset reward resources according to an exemplary embodiment;

[0067] Figure 6 is a schematic diagram showing page changes during an object recommendation process according to an exemplary embodiment;

[0068] Figure 7 is a block diagram of a page interaction device according to an exemplary embodiment;

[0069] Figure 8 It is a block diagram of an electronic device for page interaction according to an exemplary embodiment. DETAILED DESCRIPTION

[0070] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0071] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0072] It should be noted that the user information (including but not limited to user device information, user personal information, user interactive operation information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0073] See also Figure 1 , Figure 1 FIG. 1 is a schematic diagram showing an application environment according to an exemplary embodiment. The application environment may include a terminal 100 and a server 200 .

[0074] In an optional embodiment, the terminal 100 can be used to provide media content browsing, interaction, and other services to any user. Specifically, the terminal 100 may include, but is not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. It may also be software running on these electronic devices, such as applications. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, Windows, and the like.

[0075] In an optional embodiment, the server 200 may provide background services for the terminal 100. Specifically, the server 200 may be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0076] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual applications, other application environments may also be included, for example, more terminals may be included.

[0077] In the embodiments of this specification, the terminal 100 and the server 200 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0078] Figure 2 is a flow chart showing a page interaction method according to an exemplary embodiment. The method can be applied to a terminal, such as Figure 2 As shown, the method may include the following steps:

[0079] In step S201 , preset recommended media content corresponding to a target recommendation object is displayed on a preset page.

[0080] In a specific embodiment, the preset page can be a page for recommending a target recommendation object; optionally, the preset page can be a media content browsing page, that is, a page that can switch between different media contents for browsing; optionally, the preset page can also be an application startup page, etc.; the target recommendation object can be at least one object that currently needs to be recommended, specifically, the object can be a product (physical or virtual product) or a business party (merchant, platform, etc.). Specifically, the preset recommended media content can be the media content of the target recommendation object, and the media content can be a video, a picture album, etc.

[0081] In step S203, during the display of the preset recommended media content, preset interactive materials and preset interactive prompt information are displayed on the preset page.

[0082] In a specific embodiment, the above-mentioned preset interactive prompt information can be used to indicate the execution of preset interactive operations for preset recommended media content in order to participate in the resource collection activity corresponding to the target recommended object; specifically, the resource collection activity can be an activity of collecting preset reward resources by executing preset interactive operations for preset recommended media content; specifically, the preset interactive operations for preset recommended media content can be set in combination with actual applications, such as likes, comments, etc.; specifically, in the case where the target recommended object is a recommended product, the preset reward resources can be resources that can be used in the process of obtaining the recommended product; in the case where the target recommended object is a business party such as a merchant or platform that can provide products, the preset reward resources can be resources that can be used in the process of obtaining the product provided by the business party; exemplarily, the preset reward resources can be coupons, etc.

[0083] In a specific embodiment, the preset interactive material can be set in combination with actual applications. Optionally, the preset interactive material can be a material that can be used as an external presentation of a preset reward resource, such as a red envelope material.

[0084] In an optional embodiment, during the display of the preset recommended media content, displaying the preset interactive material and the preset interactive prompt information on the preset page may include:

[0085] During the display of preset recommended media content, if the preset indicator data corresponding to the current browsing account is greater than or equal to the preset threshold, the preset interactive material and preset interactive prompt information are displayed on the preset page;

[0086] In a specific embodiment, the current browsing account may be the user account that is currently browsing the preset page. The above-mentioned preset indicator data may represent at least one of the current browsing account's preference for executing preset interactive operations, the current browsing account's preference for executing interactive operations on preset recommended media content, and the current browsing account's preference for the target recommended object. Optionally, the preset indicator data may be determined based on the interactive operation information and / or preset feedback information corresponding to the current browsing account; specifically, the interactive operation information may include at least any one of the historical execution information of preset interactive operations such as browsing time and like operations of preset recommended media content. Specifically, the corresponding preference feedback prompt information may be displayed, and accordingly, the current browsing account may set the corresponding preset feedback information in combination with the preference feedback prompt information. Specifically, the preset feedback information may include at least one of the feedback information on the current browsing account's preference for executing preset interactive operations, the feedback information on the current browsing account's preference for executing interactive operations on preset recommended media content, and the feedback information on the current browsing account's preference for the target recommended object.

[0087] In a specific embodiment, when the user authorizes the use of interactive operation information and preset feedback information, the preset indicator data is determined in combination with artificial intelligence technology.

[0088] In the above embodiment, when the preset indicator data corresponding to the current browsing account is greater than or equal to the preset threshold, the preset interactive material and the preset interactive prompt information for instructing the execution of the preset interactive operation for the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object are displayed. The interactive prompt information can be issued in combination with at least one dimension of the user's interactive preferences for the preset interactive operation, the preferences for interacting with the recommended media content, and the preferences for the object. While better meeting the user's interactive needs, it can also better improve the effectiveness of the interaction, and thus better issue the preset reward resources corresponding to the target recommended object, thereby improving the object recommendation effect and object recommendation efficiency.

[0089] In an optional embodiment, before displaying the preset interactive material and the preset interactive prompt information on the preset page, the above method may further include:

[0090] During the display of the preset recommended media content, preset viewing instruction information corresponding to the resource claiming activity is displayed on the preset page, where the preset viewing instruction information includes at least one of a preset viewing control corresponding to the resource claiming activity and preset countdown information corresponding to the resource claiming activity;

[0091] Accordingly, the preset interactive materials and preset interactive prompt information displayed on the preset page include:

[0092] When the countdown corresponding to the preset countdown information ends, the preset interactive material and the preset interactive prompt information are displayed on the preset page;

[0093] or,

[0094] In response to a viewing operation triggered based on a preset viewing control, preset interactive materials and preset interactive prompt information are displayed on a preset page.

[0095] In a specific embodiment, the preset viewing control may be a control for triggering the viewing of preset interactive materials and preset interactive prompt information, and the preset countdown information may be countdown information for the start display time of the preset interactive materials and preset interactive prompt information.

[0096] In an optional embodiment, the display of the preset interactive material and the preset interactive prompt information can be automatically triggered when the countdown corresponding to the preset countdown information ends, that is, when the start display time of the preset interactive material and the preset interactive prompt information is reached.

[0097] In an optional embodiment, the viewing operation may be a touch operation such as clicking or long pressing a preset viewing control, or may be a voice control operation indicated by a preset viewing control, a device movement operation, etc.

[0098] In a specific embodiment, Figure 3 As shown, Figure 3 This is a schematic diagram of a preset page showing preset viewing instruction information corresponding to a resource claiming activity according to an exemplary embodiment. The information corresponding to 301 may be preset countdown information, and the control corresponding to 302 may be a preset viewing control.

[0099] In the above embodiment, during the display of preset recommended media content, the preset viewing indication information corresponding to the resource collection activity is displayed on the preset page, and the preset viewing indication information includes at least any one of the preset viewing control corresponding to the resource collection activity and the preset countdown information corresponding to the resource collection activity. This can facilitate users to flexibly trigger the viewing of information related to the resource collection activity (preset interactive materials and preset interactive prompt information) based on actual needs, greatly improving the convenience and flexibility of viewing information related to the resource collection activity.

[0100] In step S205, when a preset interactive operation is detected, a preset interactive animation corresponding to the preset interactive material is displayed;

[0101] In a specific embodiment, taking the preset interactive operation as a like operation, and the like operation as a double-click on the screen as an example, when a double-click operation is detected, a preset interactive animation corresponding to the preset interactive material can be displayed; optionally, the preset page displays a preset interactive control corresponding to the preset interactive operation, and accordingly, the preset interactive operation can also be an operation such as clicking on the preset interactive control.

[0102] In a specific embodiment, the preset interactive animation corresponding to the preset interactive material may be a preset interactive material presented in a dynamic form. Optionally, the preset interactive animation may be an expansion animation of the preset interactive material; the operation execution information corresponding to the preset interactive operation includes at least one of the number of operation executions and the operation execution time, and the number of operation executions and the operation execution time are both positively correlated with the degree of expansion of the preset interactive material in the expansion animation.

[0103] In the above embodiment, when a preset interactive operation is detected, an expansion animation of the preset interactive material is displayed; and the degree of expansion of the preset interactive material in the expansion animation is positively correlated with the number of operation executions and the operation execution time included in the operation execution information corresponding to the preset interactive operation. This allows animation control of the preset interactive material in combination with the user's interactive operation, greatly improving the interactivity with the user during the interactive animation display process.

[0104] In a specific embodiment, the preset interactive animation is an expansion animation of the preset interactive material as an example. Figure 4 As shown, Figure 4 is a schematic diagram showing page changes of a preset page during execution of a preset interactive operation according to an exemplary embodiment; wherein, Figure 4 The preset page shown in a shows preset interactive material 401 and preset interactive prompt information 402; further, if a preset interactive operation is detected, combined with Figure 4 As can be seen from the preset interactive material 403 in the preset page shown in b, the preset interactive material expands and becomes larger as the preset interactive operation is executed.

[0105] In an optional embodiment, the preset page displays preset interactive controls corresponding to preset interactive operations and interaction quantity indication information; accordingly, the method may further include:

[0106] When a preset interactive operation is detected, the preset interactive control is updated from a non-interactive state to an interactive state, and the interaction quantity indication information is updated;

[0107] In a specific embodiment, the preset interactive control in the non-interactive state can be used to indicate that the current browsing account has not performed a preset interactive operation on the preset recommended media content; for example, Figure 4The control corresponding to 404 may be a preset interactive control in a non-interactive state. The preset interactive control in an interactive state may be used to indicate that the current browsing account has performed a preset interactive operation on the preset recommended media content; for example, Figure 4 The control corresponding to 405 may be a preset interactive control in an interactive state. The interaction quantity indicator information may be used to indicate the number of accounts that have performed preset interactive operations on the preset recommended media content. That is, if the current browsing account performs one or more preset interactive operations on the preset recommended media content, the interaction quantity indicator information is incremented by one.

[0108] In the above embodiment, preset interactive controls and interaction quantity indication information corresponding to preset interactive operations are set on the preset page, and when the preset interactive operation is performed by the current browsing account, the preset interactive controls are updated from a non-interactive state to an interactive state, and the interaction quantity indication information is updated. This can improve the interactivity of the page and the intuitiveness of the operation during the execution of the preset interactive operation for the preset recommended media content.

[0109] In step S207, when the operation execution information corresponding to the preset interactive operation meets the preset conditions, the preset interactive material displayed in the preset page is updated to the preset reward resource corresponding to the target recommendation object.

[0110] In a specific embodiment, the preset condition may be a trigger condition for displaying a preset reward resource; optionally, the operation execution information may include at least one of the number of operation executions and the operation execution time. Optionally, taking the operation execution information including the number of operation executions as an example, the preset condition may be a preset execution number threshold; accordingly, the operation execution information satisfying the preset condition may include the number of operation executions reaching the preset execution number threshold; optionally, taking the operation execution information including the operation execution time (cumulative execution time) as an example, the preset condition may include the preset execution time; accordingly, the operation execution information satisfying the preset condition may include the operation execution time reaching the preset execution time.

[0111] In an optional embodiment, updating the preset interactive material displayed in the preset page to the preset reward resource corresponding to the target recommendation object may include: canceling the display of the preset interactive material and displaying the preset reward resource.

[0112] In an optional embodiment, when the operation execution information corresponding to the preset interactive operation satisfies the preset conditions, updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object may include:

[0113] When the operation execution information meets the preset conditions, the split animation corresponding to the preset interactive material is displayed on the preset page;

[0114] In the case of split animation display, the preset reward resources are displayed on the preset page.

[0115] In a specific embodiment, the splitting animation corresponding to the preset interactive material may be an animation of the preset interactive material splitting, for example, the preset interactive material splits and an animation of the split material is presented.

[0116] In a specific embodiment, in the case of a split animation display, displaying the preset reward resources on the preset page may include displaying the preset reward resources on the preset page during the split animation display; illustratively, for example, after the preset interactive material is split, the preset reward resources are displayed, and accordingly, the split material can be displayed together with the preset reward resources; optionally, in the case of a split animation display, displaying the preset reward resources on the preset page may include displaying the preset reward resources on the preset page when the split animation display ends.

[0117] In an optional embodiment, when the operation execution information satisfies a preset condition, displaying a split animation corresponding to a preset interactive material on a preset page may include:

[0118] When the operation execution information meets the preset conditions, the preset interactive material is moved to the preset area in the preset page, and the split animation is displayed in the preset area.

[0119] In a specific embodiment, the preset area can be set in combination with actual applications, such as a designated area centered on the center position of a preset page.

[0120] In the above embodiment, when the operation execution information meets the preset conditions, the preset interactive material is first moved to the preset area in the preset page, and the split animation is displayed in the preset area, which can better enhance the interactive visual effect and allow users to better pay attention to the preset reward resources displayed subsequently, thereby better enhancing the object recommendation effect and recommendation efficiency.

[0121] In a specific embodiment, Figure 5 As shown, Figure 5 3 is a schematic diagram of a page showing a preset page with preset reward resources according to an exemplary embodiment; wherein the information corresponding to 501 may be the preset reward resources.

[0122] In the above embodiment, in the process of updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object, the split animation corresponding to the preset interactive material is first displayed on the preset page, and when the split animation is displayed, the preset reward resource is displayed on the preset page. The split animation of the preset interactive material can be combined to simulate the interactive experience of separating the preset reward resource from the preset interactive material, thereby better improving the user's interactive experience on the basis of improving the interactive visual effect in the process of receiving the preset reward resource.

[0123] In an optional embodiment, after updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object, the method may further include:

[0124] In response to the page jump instruction, the target-related page corresponding to the target recommendation object is displayed, and the collection and use prompt information corresponding to the preset reward resource is displayed on the target-related page.

[0125] In a specific embodiment, a preset page may display execution prompt information corresponding to a preset page jump operation; the execution prompt information may be used to indicate execution of the preset page jump operation; optionally, the execution prompt information may be at least one of an execution prompt animation, an execution prompt text message, and an execution prompt graphic. Accordingly, the user may execute the preset page jump operation in conjunction with the execution prompt information. The preset page jump operation may include at least one of a device shaking operation, a touch operation such as a click, and a voice control operation.

[0126] In a specific embodiment, the target association page can be set in combination with the actual application. When the target recommendation object is a recommended product, the target association page may include a details page of the recommended product, a recommended live broadcast page corresponding to the recommended product, etc.; when the target recommendation object is a business party such as a merchant or platform that can provide products, the target association page may include a recommendation page of at least one product corresponding to the business party (such as a live broadcast page, a product introduction page, etc.).

[0127] In a specific embodiment, the above-mentioned receipt and use prompt information can be used to indicate the resource content corresponding to the preset reward resources received, as well as the usage information of the preset reward resources; exemplarily, the resource content can be the resource amount corresponding to the preset reward resources; the usage information can include information such as the validity period of use.

[0128] In the above embodiment, in response to the page jump instruction, the target association page corresponding to the target recommendation object is displayed, and the collection and use prompt information corresponding to the preset reward resources is displayed on the target association page. This can help users better understand the preset reward resources to be collected, and help users better use the reward resources, thereby better improving the object recommendation effect and object recommendation efficiency.

[0129] In an optional embodiment, the preset interactive materials, preset interactive prompt information, preset interactive animation, preset reward resources and preset viewing instruction information may be displayed on an upper layer of the preset recommended media content.

[0130] In a specific embodiment, Figure 6 As shown, Figure 6 is a schematic diagram showing page changes during an object recommendation process according to an exemplary embodiment; specifically, Figure 6 The preset page shown in a, in the process of displaying the preset recommended media content corresponding to the target recommendation object on the preset page, the preset viewing instruction information corresponding to the resource collection activity can be displayed on the preset page; further, when the countdown ends or the viewing operation is triggered, combined with Figure 6 The preset page shown in b can display preset interactive materials and preset interactive prompt information; further, if a preset interactive operation for preset media content is detected, combined with Figure 6 The preset page shown in c can display the expansion animation of the preset interactive material; further, when the operation execution information corresponding to the preset interactive operation meets the preset conditions, combined with Figure 6 The preset page shown in d and e moves the preset interactive material (expanded preset interactive material) to the preset area in the preset page, and displays the split animation in the preset area. When the split animation is displayed, the preset reward resource is displayed on the preset page. Further, if the page jump instruction is triggered, combined with Figure 6 As shown in f, you can jump to the target-related page corresponding to the target recommendation object, and the target-related page displays the corresponding collection and use prompt information of the preset reward resources.

[0131] It can be seen from the technical solutions provided by the above embodiments of this specification that in this specification, in the process of displaying the preset recommended media content corresponding to the target recommendation object on the preset page, preset interactive materials and preset interactive prompt information can be displayed on the preset page. The preset interactive prompt information is used to indicate the execution of the preset interactive operation for the preset recommended media content to participate in the resource collection activity corresponding to the target recommendation object; when the preset interactive operation is detected, the preset interactive animation corresponding to the preset interactive material is displayed, which can enhance the page interaction experience during the interaction process, and when the operation execution information corresponding to the preset interactive operation meets the preset conditions, the preset interactive material displayed on the preset page is updated to the preset reward resource corresponding to the target recommendation object, and the distribution of reward resources can be combined with the user's interactive operation on the recommended media content corresponding to the object. On the basis of better improving the interactive experience of the interaction with the recommended media content, the preset reward resources can also be better distributed to users who are interested in the recommended content of the recommended object itself, thereby greatly enhancing the effectiveness of the distribution of preset reward resources, and thus better improving the object recommendation effect and object recommendation efficiency.

[0132] Figure 7 This is a block diagram of a page interaction device according to an exemplary embodiment. Figure 7 , the device comprises:

[0133] The preset recommended media content display module 710 is configured to display the preset recommended media content corresponding to the target recommendation object on a preset page;

[0134] The interactive information display module 720 is configured to display preset interactive materials and preset interactive prompt information on a preset page during the display of preset recommended media content. The preset interactive prompt information is used to instruct the user to perform a preset interactive operation on the preset recommended media content to participate in the resource redemption activity corresponding to the target recommended object.

[0135] The preset interactive animation display module 730 is configured to display a preset interactive animation corresponding to the preset interactive material when a preset interactive operation is detected;

[0136] The preset reward resource display module 740 is configured to update the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object when the operation execution information corresponding to the preset interactive operation meets the preset conditions.

[0137] In an optional embodiment, the preset reward resource display module 740 includes:

[0138] The split animation display unit is configured to display a split animation corresponding to a preset interactive material on a preset page when the operation execution information meets a preset condition;

[0139] The preset reward resource display unit is configured to display the preset reward resource on a preset page in the case of split animation display.

[0140] In an optional embodiment, the split animation display unit is specifically configured to move the preset interactive material to a preset area in a preset page and display the split animation in the preset area when the operation execution information meets the preset conditions.

[0141] In an optional embodiment, the interactive information display module 720 includes:

[0142] The first interactive information display unit is configured to display preset interactive materials and preset interactive prompt information on a preset page if the preset indicator data corresponding to the current browsing account is greater than or equal to a preset threshold during the preset recommended media content display process;

[0143] The preset indicator data represents at least one of the current browsing account's preference for executing preset interactive operations, the current browsing account's preference for executing interactive operations on preset recommended media content, and the current browsing account's preference for the target recommendation object.

[0144] In an optional embodiment, the above device further includes:

[0145] The page jump module is configured to execute, after updating the preset interactive material displayed in the preset page to the preset reward resource corresponding to the target recommended object, in response to the page jump instruction, display the target associated page corresponding to the target recommended object, and display the collection and use prompt information corresponding to the preset reward resource on the target associated page.

[0146] In an optional embodiment, the preset interactive animation is an expansion animation of the preset interactive material; the operation execution information includes at least one of the number of operation executions and the operation execution time, and the number of operation executions and the operation execution time are both positively correlated with the expansion degree of the preset interactive material in the expansion animation.

[0147] In an optional embodiment, the above device further includes:

[0148] A preset viewing instruction information display module is configured to display preset viewing instruction information corresponding to the resource claiming activity on a preset page before displaying preset interactive materials and preset interactive prompt information on the preset page, during the display of preset recommended media content, wherein the preset viewing instruction information includes at least one of a preset viewing control corresponding to the resource claiming activity and preset countdown information corresponding to the resource claiming activity;

[0149] The interactive information display module 720 includes:

[0150] The second interactive information display unit is configured to display preset interactive materials and preset interactive prompt information on a preset page when the countdown corresponding to the preset countdown information ends;

[0151] or,

[0152] The third interactive information display unit is configured to execute a viewing operation in response to being triggered based on a preset viewing control, and to display preset interactive materials and preset interactive prompt information on a preset page.

[0153] In an optional embodiment, the preset page displays preset interactive controls corresponding to the preset interactive operations and interaction quantity indication information; the above-mentioned device further includes:

[0154] An interactive state updating module is configured to update a preset interactive control from a non-interactive state to an interactive state when a preset interactive operation is detected;

[0155] An interaction quantity indication information updating module is configured to execute updating of interaction quantity indication information;

[0156] Among them, the preset interactive control in the non-interactive state is used to indicate that the current browsing account has not performed the preset interactive operation for the preset recommended media content, and the preset interactive control in the interactive state is used to indicate that the current browsing account has performed the preset interactive operation for the preset recommended media content; the interaction quantity indication information is used to indicate the number of accounts that have performed the preset interactive operation for the preset recommended media content.

[0157] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0158] Figure 8 This is a block diagram of an electronic device for page interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 8 The electronic device may include an RF (Radio Frequency) circuit 810, a memory 820 including one or more computer-readable storage media, an input unit 830, a display unit 840, a sensor 850, an audio circuit 860, a WiFi (wireless fidelity) module 870, a processor 880 including one or more processing cores, and a power supply 890. Those skilled in the art will understand that Figure 8 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0159] The RF circuit 810 can be used to receive and transmit signals during information transmission or calls. Specifically, it receives downlink information from the base station and transmits it to one or more processors 880 for processing. It also transmits uplink data to the base station. Typically, the RF circuit 810 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, an LNA (low noise amplifier), a duplexer, and the like. Furthermore, the RF circuit 810 can communicate with the network and other terminals via wireless communication. Wireless communication can utilize any communication standard or protocol, including but not limited to GSM (Global System of Mobile Communications), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, and SMS (Short Messaging Service).

[0160] The memory 820 can be used to store software programs and modules. The processor 880 executes various functional applications and data processing by running the software programs and modules stored in the memory 820. The memory 820 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for functions, etc.; the data storage area may store data created based on the use of the terminal, etc. In addition, the memory 820 may include high-speed random access memory and non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 820 may also include a memory controller to provide access to the memory 820 by the processor 880 and the input unit 830.

[0161] The input unit 830 can be used to receive digital or character input and generate keyboard, mouse, joystick, optical, or trackball signal input related to user settings and function control. Specifically, the input unit 830 may include a touch-sensitive surface 831 and other input devices 832. The touch-sensitive surface 831, also known as a touch display or touchpad, can detect user touch operations on or near it (for example, operations performed by a user using a finger, stylus, or any other suitable object or accessory on or near the touch-sensitive surface 831) and drive corresponding connected devices according to a pre-set program. Optionally, the touch-sensitive surface 831 may include a touch detection device and a touch controller. The touch detection device detects the user's touch position and detects signals generated by the touch operation, transmitting the signals to the touch controller. The touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 880. It can also receive and execute commands from the processor 880. In addition, the touch-sensitive surface 831 can be implemented using various types, including resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 831, the input unit 830 may further include other input devices 832. Specifically, the other input devices 832 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, power keys, etc.), a trackball, a mouse, and a joystick.

[0162] The display unit 840 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, videos, and any combination thereof. The display unit 840 may include a display panel 841. Optionally, the display panel 841 can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Furthermore, the touch-sensitive surface 831 can cover the display panel 841. When the touch-sensitive surface 831 detects a touch operation on or near it, it transmits the information to the processor 880 to determine the type of touch event. The processor 880 then provides a corresponding visual output on the display panel 841 based on the type of touch event. Among them, the touch-sensitive surface 831 and the display panel 841 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 831 and the display panel 841 can also be integrated to implement input and output functions.

[0163] The terminal may also include at least one sensor 850, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 841 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 841 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can be configured with the terminal, such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be described here.

[0164] Audio circuit 860, speaker 861, and microphone 862 provide an audio interface between the user and the terminal. Audio circuit 860 converts received audio data into electrical signals and transmits them to speaker 861, which then converts them into sound signals for output. Microphone 862, on the other hand, converts collected sound signals into electrical signals, which are then received by audio circuit 860 and converted into audio data. The audio data is then processed by processor 880 and transmitted via RF circuit 810 to, for example, another terminal. Alternatively, the audio data may be output to memory 820 for further processing. Audio circuit 860 may also include an earphone jack to allow external headphones to communicate with the terminal.

[0165] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages and access streaming media through the WiFi module 870. It provides users with wireless broadband Internet access. Figure 8 A WiFi module 870 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0166] Processor 880 is the terminal's control center, connecting all components of the terminal using various interfaces and circuits. By running or executing software programs and / or modules stored in memory 820 and accessing data stored in memory 820, it performs various terminal functions and processes data, thereby providing overall terminal monitoring. Optionally, processor 880 may include one or more processing cores; preferably, processor 880 may integrate an application processor and a modem processor, with the application processor primarily handling the operating system, user interface, and application programs, while the modem processor primarily handles wireless communications. It is understood that the modem processor may not be integrated into processor 880.

[0167] The terminal also includes a power supply 890 (e.g., a battery) for supplying power to various components. Preferably, the power supply can be logically connected to the processor 880 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. The power supply 890 can also include any of one or more DC or AC power supplies, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and other components.

[0168] Although not shown, the terminal may further include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory and one or more programs, wherein the one or more programs are stored in the memory and configured to execute instructions in the method embodiment of the present invention by one or more processors.

[0169] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the page interaction method in the embodiment of the present disclosure.

[0170] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the page interaction method in the embodiment of the present disclosure.

[0171] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is caused to execute the page interaction method in the embodiment of the present disclosure.

[0172] Those skilled in the art will appreciate that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing the relevant hardware through a computer program, which can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0173] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0174] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A page interaction method, characterized in that: include: Display the preset recommended media content corresponding to the target recommendation object on the preset page; During the display of the preset recommended media content, preset interactive materials and preset interactive prompt information are displayed on the preset page, wherein the preset interactive prompt information is used to instruct the user to perform a preset interactive operation on the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object; When the preset interactive operation is detected, a preset interactive animation corresponding to the preset interactive material is displayed; When the operation execution information corresponding to the preset interactive operation meets the preset conditions, the preset interactive material displayed in the preset page is updated to the preset reward resource corresponding to the target recommendation object.

2. The page interaction method according to claim 1, characterized in that: When the operation execution information corresponding to the preset interactive operation satisfies a preset condition, updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object includes: When the operation execution information satisfies the preset condition, displaying a split animation corresponding to the preset interactive material on the preset page; In the case of the split animation display, the preset reward resource is displayed on the preset page.

3. The page interaction method according to claim 2, characterized in that: When the operation execution information satisfies the preset condition, displaying the split animation corresponding to the preset interactive material on the preset page includes: When the operation execution information satisfies the preset condition, the preset interactive material is moved to a preset area in the preset page, and the split animation is displayed in the preset area.

4. The page interaction method according to any one of claims 1 to 3, characterized in that: After updating the preset interactive material displayed on the preset page to the preset reward resource corresponding to the target recommendation object, the method further includes: In response to the page jump instruction, the target-related page corresponding to the target recommendation object is displayed, and the collection and use prompt information corresponding to the preset reward resource is displayed on the target-related page.

5. The page interaction method according to any one of claims 1 to 3, characterized in that: The preset interactive animation is an expansion animation of the preset interactive material; the operation execution information includes at least one of the number of operation executions and the operation execution time, and the number of operation executions and the operation execution time are both positively correlated with the expansion degree of the preset interactive material in the expansion animation.

6. The page interaction method according to any one of claims 1 to 3, characterized in that: Before displaying the preset interactive material and the preset interactive prompt information on the preset page, the method further includes: During the display of the preset recommended media content, preset viewing instruction information corresponding to the resource claiming activity is displayed on the preset page, wherein the preset viewing instruction information includes at least one of a preset viewing control corresponding to the resource claiming activity and preset countdown information corresponding to the resource claiming activity; The displaying of preset interactive materials and preset interactive prompt information on the preset page includes: When the countdown corresponding to the preset countdown information ends, displaying the preset interactive material and the preset interactive prompt information on the preset page; or, In response to a viewing operation triggered based on the preset viewing control, the preset interactive material and the preset interactive prompt information are displayed on the preset page.

7. The page interaction method according to any one of claims 1 to 3, characterized in that: The preset page displays preset interactive controls and interaction quantity indication information corresponding to the preset interactive operation; The method further comprises: When the preset interactive operation is detected, the preset interactive control is updated from a non-interactive state to an interactive state, and the interaction quantity indication information is updated; Among them, the preset interactive control in the non-interactive state is used to indicate that the current browsing account has not performed the preset interactive operation on the preset recommended media content, and the preset interactive control in the interactive state is used to indicate that the current browsing account has performed the preset interactive operation on the preset recommended media content; the interaction quantity indication information is used to indicate the number of accounts that have performed the preset interactive operation on the preset recommended media content.

8. A page interaction device, characterized in that: include: A preset recommended media content display module is configured to display the preset recommended media content corresponding to the target recommendation object on a preset page; An interactive information display module is configured to display preset interactive materials and preset interactive prompt information on the preset page during the display process of the preset recommended media content, wherein the preset interactive prompt information is used to instruct the execution of a preset interactive operation for the preset recommended media content to participate in the resource collection activity corresponding to the target recommended object; A preset interactive animation display module is configured to display a preset interactive animation corresponding to the preset interactive material when the preset interactive operation is detected; The preset reward resource display module is configured to update the preset interactive material displayed in the preset page to the preset reward resource corresponding to the target recommendation object when the operation execution information corresponding to the preset interactive operation meets the preset conditions.

9. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the page interaction method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the page interaction method as described in any one of claims 1 to 7.

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