Marketing information collection method and device

Abstract

The invention relates to the technical field of marketing, and discloses a marketing information collection method and device.The marketing information collection device comprises a base, a stand column, an auxiliary questionnaire filling mechanism, a questionnaire storage and recovery mechanism, a display frame, a rotary display mechanism, a height adjusting mechanism, a gift issuing mechanism and a music player; an auxiliary questionnaire filling mechanism is arranged on the outer side of the stand column, a questionnaire storage and recovery mechanism is movably installed on the auxiliary questionnaire filling mechanism, a height adjusting mechanism used for driving the auxiliary questionnaire filling mechanism to move up and down is installed on the stand column, a display frame is arranged above the stand column, and a display screen is installed in the display frame. A rotary display mechanism used for driving the display frame to rotate is installed on the stand column, a music player is installed on the top of the stand column, and a gift distribution mechanism is installed on the base. According to the invention, the attraction to passersby is higher, and the degree of participation of the passersby is improved; multiple persons can fill questionnaires at the same time, and the information collection efficiency is higher.

Description

Technical Field

[0001] The present invention relates to the technical field of marketing, and in particular to a method and device for collecting marketing information. Background Art

[0002] Marketing is both a function and an activity, process, and system by which organizations create, communicate, disseminate, and deliver customer value for the benefit of themselves and their stakeholders, thereby creating economic value for customers, clients, partners, and society as a whole. It primarily refers to the process by which marketers conduct business activities and sales behaviors targeted at the market.

[0003] Marketing requires acquiring targeted information, often through questionnaires. However, current questionnaires lack the ability to attract passersby, resulting in low passerby participation and difficulty in obtaining sufficient information. Furthermore, since questionnaires are often conducted on the roadside, it is inconvenient for passersby to complete the questionnaire, hindering information collection. Therefore, in response to these current circumstances, there is an urgent need to develop a marketing information collection method and device that is more attractive to passersby, increases passerby participation, allows multiple people to complete questionnaires simultaneously, and achieves higher information collection efficiency. This method and device can overcome the shortcomings of current practical applications and meet current needs. Summary of the Invention

[0004] The purpose of the present invention is to provide a marketing information collection method and device to solve the problems raised in the above background technology.

[0005] In order to achieve the above object, the present invention adopts the following technical solutions:

[0006] A marketing information collection method comprising the following steps:

[0007] Step 1: Clearly define the actual information you want to investigate;

[0008] Step 2: Design a relevant questionnaire based on the information you want to obtain;

[0009] Step 3: Choose a place with a lot of traffic to distribute questionnaires, and increase the appeal to passers-by by giving out some small gifts;

[0010] Step 4: Conduct statistical analysis on the questionnaire information filled out by passers-by.

[0011] A marketing information collection device includes a base, a column, an auxiliary questionnaire filling mechanism, a questionnaire storage and recovery mechanism, a display frame, a rotating display mechanism, a height adjustment mechanism, a gift dispensing mechanism, and a music player. The base is fixed with a column, the outer side of the column is provided with an auxiliary questionnaire filling mechanism, the auxiliary questionnaire filling mechanism is movably mounted on the auxiliary questionnaire filling mechanism, the column is mounted with a height adjustment mechanism for driving the auxiliary questionnaire filling mechanism to move up and down, a display frame is provided above the column, a display screen is mounted in the display frame, a rotating display mechanism for driving the display frame to rotate is mounted on the column, a music player is mounted on the top of the column, and the base is mounted with a gift dispensing mechanism. The gift dispensing mechanism includes: a vertical plate, a circular storage shell, a transmission shaft, a shaking handle, and a taking hole. The vertical plate is fixed to the base, the circular storage shell is rotatably connected to the vertical plate via a transmission shaft, the circular storage shell is made of an opaque material, various small gift toys are stored in the circular storage shell, a shaking handle is fixed to the circular storage shell, and the circular storage shell is provided with a taking hole.

[0012] Preferably, the auxiliary questionnaire filling mechanism includes: a circular body, a support plate, a storage slot and a writing pen. A plurality of support plates are fixed to the outside of the circular body, each of the support plates is provided with a storage slot, and each of the storage slots stores a writing pen.

[0013] Preferably: the questionnaire storage and recovery mechanism includes: a connecting ring, a limiting rod, a limiting baffle and a storage box, two limiting rods are fixed on the connecting ring, the limiting rods pass through the annular body, the annular body is provided with an arc-shaped slide groove for the movement of the limiting rods, each of the limiting rods is fixed with two limiting baffles, and a storage box is fixed at the lower end of each limiting rod, one storage box is used to store unfilled questionnaires, and the other storage box is used to store filled questionnaires.

[0014] Preferably, the two limiting blocks on the same limiting rod are located on the upper and lower sides of the annular body.

[0015] Preferably: the height adjustment mechanism includes: a second motor, a screw, a threaded sleeve, a slider and a slide rail, the second motor is fixed on the column, the screw is rotatably connected to the column, the output shaft of the second motor is fixed to the screw, a threaded sleeve is installed on the screw, the threaded sleeve is fixed to the annular body, two sliders are fixed in the annular body, each of the sliders is slidably installed on a slide rail, and the slide rail is fixed on the column.

[0016] Preferably: the rotating display mechanism includes: a first motor, a first gear, a second gear and a support shaft, the first motor is fixed to the column, the first gear is fixed to the output shaft of the first motor, a second gear meshing with the first gear is provided on one side of the first gear, the second gear is fixed to the support shaft, the support shaft is rotatably connected to the column, and the upper end of the support shaft is fixed to the display frame.

[0017] Preferably, an automatic walking mechanism is installed on the base.

[0018] Preferably: the automatic walking mechanism includes: a third motor, a driving wheel, a driven wheel, a transmission belt, a rotating shaft and a roller, the third motor is fixed on the base, the driving wheel is fixed on the output shaft of the third motor, the driving wheel is connected to the driven wheel through a transmission belt, the driven wheel is fixed on the rotating shaft, and rollers are fixed at both ends of the rotating shaft.

[0019] Preferably, a motor controller and a mobile power supply are installed on the base, and the first motor, the second motor and the third motor are electrically connected to the motor controller respectively.

[0020] The beneficial effect of the present invention is that when the marketing information collection method and device are used, the base is first moved to a place with a large flow of people, then the display screen is turned on to play the video, and music is played through the music player to attract the attention of passers-by, and then the passers-by are informed that they can get gifts by filling out the questionnaire, thereby attracting passers-by to fill out the questionnaire. When filling in the questionnaire, the person places the questionnaire on the support plate and takes out the writing pen to write. By setting up multiple support plates, multiple people can fill in the questionnaire at the same time, which is more efficient. The second motor drives the lead screw to rotate, and the lead screw rotation drives the threaded sleeve to move up and down, and the threaded sleeve drives the annular body and the support plate to move up and down, thereby adjusting the height of the support plate to adapt to people of different heights to lie on the support plate to fill in the questionnaire. After filling in the questionnaire, the gifts are distributed. The passer-by first turns the handle by hand to drive the circular storage shell to rotate, thereby rotating and disrupting the gifts in the circular storage shell. Then, the person inserts his hand into the circular storage shell through the taking hole to take a small gift, making the process of drawing gifts more interesting and improving the participation of passers-by. In summary, the present invention is more attractive to passers-by and improves their participation; it allows multiple people to fill out questionnaires at the same time, and the information collection efficiency is higher. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] Figure 1 Schematic diagram of the three-dimensional structure of the information collection device of the present invention Figure 1 .

[0022] Figure 2 Schematic diagram of the three-dimensional structure of the information collection device of the present invention Figure 2 .

[0023] Figure 3 This is a partial structural diagram of the information collection device of the present invention. Figure 1 .

[0024] Figure 4 This is a partial structural diagram of the information collection device of the present invention. Figure 2 .

[0025] Figure 5 This is a partial structural diagram of the information collection device of the present invention. Figure 3 .

[0026] Figure 6 This is a partial structural diagram of the information collection device of the present invention. Figure 4 .

[0027] Figure 7 This is a partial structural diagram of the information collection device of the present invention. Figure 5 .

[0028] Figure 8 This is a partial structural diagram of the information collection device of the present invention. Figure 6 .

[0029] Legend:

[0030] 1. Base; 2. Column; 3. Auxiliary questionnaire filling mechanism; 301. Ring; 3011. Arc-shaped slide; 302. Support plate; 303. Storage slot; 304. Writing pen; 4. Questionnaire storage and recovery mechanism; 401. Connecting ring; 402. Limit rod; 403. Limit block; 404. Storage box; 5. Display frame; 501. Display screen; 6. Rotating display mechanism; 601. First motor; 602. First gear; 603. Second gear; 604. Support shaft; 7. Height adjustment mechanism Structure; 701, second motor; 702, lead screw; 703, threaded sleeve; 704, slider; 705, slide rail; 8, automatic walking mechanism; 801, third motor; 802, driving wheel; 803, driven wheel; 804, transmission belt; 805, rotating shaft; 806, roller; 9, gift dispensing mechanism; 901, vertical plate; 902, circular storage shell; 903, transmission shaft; 904, shaking handle; 905, taking hole; 10, motor controller; 11, mobile power supply; 12, music player. DETAILED DESCRIPTION

[0031] The following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making any creative efforts shall fall within the scope of protection of the present invention.

[0032] Specific examples are given below.

[0033] In an embodiment of the present invention, a method for collecting marketing information includes the following steps:

[0034] Step 1: Clearly define the actual information you want to investigate;

[0035] Step 2: Design a relevant questionnaire based on the information you want to obtain;

[0036] Step 3: Choose a place with a lot of traffic to distribute questionnaires, and increase the appeal to passers-by by giving out some small gifts;

[0037] Step 4: Conduct statistical analysis on the questionnaire information filled out by passers-by.

[0038] In the embodiment of the present invention, see Figures 1 to 8 , a marketing information collection device includes a base 1, a column 2, an auxiliary questionnaire filling mechanism 3, a questionnaire storage and recovery mechanism 4, a display frame 5, a rotating display mechanism 6, a height adjustment mechanism 7, a gift distribution mechanism 9 and a music player 12. The base 1 is fixed with a column 2, the outer side of the column 2 is provided with an auxiliary questionnaire filling mechanism 3, the auxiliary questionnaire filling mechanism 3 is movably installed with a questionnaire storage and recovery mechanism 4, the column 2 is provided with a height adjustment mechanism 7 for driving the auxiliary questionnaire filling mechanism 3 to move up and down, a display frame 5 is provided above the column 2, a display screen 501 is installed in the display frame 5, the display screen 501 has a built-in switch button, a rotating display mechanism 6 for driving the display frame 5 to rotate is installed on the column 2, the rotating display mechanism 6 drives the display frame 5 to rotate forward half a circle and then reverse half a circle, and so on, to prevent the wires of the display screen 501 from getting tangled, a music player 12 is installed on the top of the column 2, and the music player 1 2 has its own switch button, and a gift dispensing mechanism 9 is installed on the base 1. The gift dispensing mechanism 9 includes: a vertical plate 901, a circular storage shell 902, a transmission shaft 903, a shaking handle 904 and a taking hole 905. The vertical plate 901 is fixed on the base 1, and the circular storage shell 902 is rotatably connected to the vertical plate 901 through the transmission shaft 903. The circular storage shell 902 is made of opaque material. Various small gift toys are stored in the circular storage shell 902. A shaking handle 904 is fixed on the circular storage shell 902, and a taking hole 905 is provided on the circular storage shell 902. When in use, gifts are distributed to people participating in the questionnaire to increase the participation of passers-by. When distributing gifts, the person first turns the shaking handle 904 by hand to drive the circular storage shell 902 to rotate, thereby rotating and disrupting the gifts in the circular storage shell 902. Then, the person inserts his hand into the circular storage shell 902 through the taking hole 905 to take a small gift.

[0039] The auxiliary questionnaire filling mechanism 3 includes: a circular body 301, a support plate 302, a storage slot 303 and a writing pen 304. Multiple support plates 302 are fixed on the outside of the circular body 301. Each support plate 302 is provided with a storage slot 303, and each storage slot 303 stores a writing pen 304. When in use, different people fill in the questionnaire on different support plates 302, which is more efficient.

[0040] The questionnaire storage and recovery mechanism 4 includes: a connecting ring 401, a limiting rod 402, a limiting block 403 and a storage box 404. Two limiting rods 402 are fixed on the connecting ring 401, and the limiting rod 402 passes through the annular body 301. The annular body 301 is provided with an arc-shaped slide groove 3011 for the movement of the limiting rod 402. Each limiting rod 402 is fixed with two limiting blocks 403. The two limiting blocks 403 on the same limiting rod 402 are located on the upper and lower sides of the annular body 301. A storage box 404 is fixed at the lower end of each limiting rod 402, one storage box 404 is used to store unfilled questionnaires, and the other storage box 404 is used to store filled questionnaires. When in use, the unfilled and filled questionnaires are placed separately in the two storage boxes 404. By rotating the connecting ring 401, the limiting rod 402 and the storage box 404 are driven to rotate through the connecting ring 401, thereby adjusting the position of the storage box 404.

[0041] The height adjustment mechanism 7 includes: a second motor 701, a screw 702, a threaded sleeve 703, a slider 704 and a slide rail 705. The second motor 701 is fixed to the column 2, and the screw 702 is rotatably connected to the column 2. The output shaft of the second motor 701 is fixed to the screw 702, and a threaded sleeve 703 is installed on the screw 702. The threaded sleeve 703 is fixed to the annular body 301. Two sliders 704 are fixed in the annular body 301, and each slider 704 is slidably installed on a slide rail 705. The slide rail 705 is fixed to the column 2. When in use, the screw 702 is driven to rotate by the second motor 701, and the threaded sleeve 703 is driven up and down by the rotation of the screw 702. The annular body 301 and the support plate 302 are driven up and down by the threaded sleeve 703, thereby adjusting the height of the support plate 302 to adapt to people of different heights to lie on the support plate 302 to fill in the questionnaire.

[0042] The rotating display mechanism 6 includes: a first motor 601, a first gear 602, a second gear 603 and a support shaft 604. The first motor 601 is fixed to the column 2. The first gear 602 is fixed to the output shaft of the first motor 601. A second gear 603 meshing with the first gear 602 is provided on one side of the first gear 602. The second gear 603 is fixed to the support shaft 604. The support shaft 604 is rotatably connected to the column 2. The upper end of the support shaft 604 is fixed to the display frame 5. When in use, the display screen 501 plays a video to attract passers-by. At the same time, the first motor 601 drives the first gear 602, the second gear 603 and the support shaft 604 to rotate forward half a circle and then counterclockwise half a circle and so on. The display frame 5 and the display screen 501 are driven to rotate through the support shaft 604 to expand the display range.

[0043] An automatic walking mechanism 8 is installed on the base 1, and the automatic walking mechanism 8 includes: a third motor 801, a driving wheel 802, a driven wheel 803, a transmission belt 804, a rotating shaft 805 and a roller 806. The third motor 801 is fixed on the base 1, and the driving wheel 802 is fixed on the output shaft of the third motor 801. The driving wheel 802 is connected to the driven wheel 803 through the transmission belt 804. The driven wheel 803 is fixed on the rotating shaft 805, and rollers 806 are fixed at both ends of the rotating shaft 805. When in use, the driving wheel 802, the driven wheel 803, the rotating shaft 805 and the roller 806 are driven to rotate by the third motor 801, and the base 1 is driven to move by the rotation of the roller 806 to save manpower.

[0044] A motor controller 10 and a mobile power supply 11 are installed on the base 1. The mobile power supply 11 supplies power to various electrical devices. The first motor 601, the second motor 701 and the third motor 801 are electrically connected to the motor controller 10 respectively for control and use.

[0045] Working principle: When using the information collection method and device for marketing, first move the base 1 to a place with large traffic flow, then turn on the display screen 501 to play the video, and play music through the music player 12 to attract the attention of passers-by, and then advertise to passers-by that they can get gifts by filling out the questionnaire, thereby attracting passers-by to fill out the questionnaire. When filling in the questionnaire, the person places the questionnaire on the support plate 302 and takes out the writing pen 304 to write. The setting of multiple support plates 302 can be used for multiple people to fill in at the same time, which is more efficient. The second motor 701 drives the screw 702 to rotate, and the screw 70 2 The rotation drives the threaded sleeve 703 to move up and down, and the threaded sleeve 703 drives the annular body 301 and the support plate 302 to move up and down, thereby adjusting the height of the support plate 302 to adapt to people of different heights to lie on the support plate 302 to fill in the questionnaire. After filling in the questionnaire, gifts are distributed. Passersby first turn the handle 904 by hand to drive the circular storage shell 902 to rotate, thereby rotating and scrambling the gifts in the circular storage shell 902. Then, the person inserts his hand into the circular storage shell 902 through the taking hole 905 to take a small gift, making the process of drawing gifts more interesting and improving the participation of passers-by.

[0046] Furthermore, it should be noted that, in the description of the present invention, unless otherwise expressly specified or limited, the terms "mounted," "connected," and "connected" should be understood broadly. For example, they may refer to fixed connections, detachable connections, or integral connections; they may refer to direct connections, indirect connections through an intermediary, or internal communication between two components. Those skilled in the art will understand the specific meanings of the above terms in the present invention based on specific circumstances.

[0047] The above description is only a preferred specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any technician familiar with the technical field, within the technical scope disclosed by the present invention, who makes equivalent replacements or changes based on the technical solution and inventive concept of the present invention, should be covered by the scope of protection of the present invention.

Claims

1. A method for collecting marketing information, characterized in that: The following steps are involved: Step 1: Clearly define the actual information you want to investigate; Step 2: Design a relevant questionnaire based on the information you want to obtain; Step 3: Choose a place with a lot of traffic to distribute questionnaires, and increase the appeal to passers-by by giving out some small gifts; Step 4: Conduct statistical analysis on the questionnaire information filled out by passers-by.

2. A marketing information collection device, characterized in that: The invention comprises a base (1), a column (2), an auxiliary questionnaire filling mechanism (3), a questionnaire storage and recovery mechanism (4), a display frame (5), a rotating display mechanism (6), a height adjustment mechanism (7), a gift dispensing mechanism (9) and a music player (12). The base (1) is fixed with a column (2), an auxiliary questionnaire filling mechanism (3) is arranged on the outer side of the column (2), a questionnaire storage and recovery mechanism (4) is movably installed on the auxiliary questionnaire filling mechanism (3), a height adjustment mechanism (7) for driving the auxiliary questionnaire filling mechanism (3) to move up and down is installed on the column (2), a display frame (5) is arranged above the column (2), a display screen (501) is installed in the display frame (5), and a height adjustment mechanism (7) for driving the display frame (5) to rotate is installed on the column (2). A rotating display mechanism (6) is provided. A music player (12) is installed on the top of the column (2). A gift dispensing mechanism (9) is installed on the base (1). The gift dispensing mechanism (9) comprises: a vertical plate (901), a circular storage shell (902), a transmission shaft (903), a shaking handle (904) and a taking hole (905). The vertical plate (901) is fixed on the base (1). The circular storage shell (902) is rotatably connected to the vertical plate (901) via the transmission shaft (903). The circular storage shell (902) is made of an opaque material. Various small gift toys are stored in the circular storage shell (902). A shaking handle (904) is fixed on the circular storage shell (902). The circular storage shell (902) is provided with a taking hole (905).

3. The marketing information collection device according to claim 2, characterized in that: The auxiliary questionnaire filling mechanism (3) comprises: a circular body (301), a support plate (302), a storage slot (303) and a writing pen (304). A plurality of support plates (302) are fixed to the outside of the circular body (301), each of the support plates (302) is provided with a storage slot (303), and each of the storage slots (303) stores a writing pen (304).

4. The marketing information collection device according to claim 3, characterized in that: The questionnaire storage and recovery mechanism (4) comprises: a connecting ring (401), a limiting rod (402), a limiting block (403) and a storage box (404); two limiting rods (402) are fixed on the connecting ring (401); the limiting rods (402) pass through the annular body (301); an arc-shaped sliding groove (3011) for the limiting rods (402) to move is provided on the annular body (301); two limiting blocks (403) are fixed on each of the limiting rods (402); a storage box (404) is fixed at the lower end of each of the limiting rods (402); one storage box (404) is used to store unfilled questionnaires, and the other storage box (404) is used to store filled questionnaires.

5. The marketing information collection device according to claim 4, characterized in that: The two limiting blocks (403) on the same limiting rod (402) are located on the upper and lower sides of the annular body (301).

6. The marketing information collection device according to claim 3, characterized in that: The height adjustment mechanism (7) comprises: a second motor (701), a lead screw (702), a threaded sleeve (703), a slider (704) and a slide rail (705); the second motor (701) is fixed on the column (2); the lead screw (702) is rotatably connected to the column (2); the output shaft of the second motor (701) is fixed to the lead screw (702); a threaded sleeve (703) is installed on the lead screw (702); the threaded sleeve (703) is fixed to the annular body (301); two sliders (704) are fixed in the annular body (301); each slider (704) is slidably installed on a slide rail (705); and the slide rail (705) is fixed to the column (2).

7. The marketing information collection device according to claim 6, characterized in that: The rotating display mechanism (6) comprises: a first motor (601), a first gear (602), a second gear (603) and a support shaft (604); the first motor (601) is fixed on the column (2); the first gear (602) is fixed on the output shaft of the first motor (601); a second gear (603) meshing with the first gear (602) is provided on one side of the first gear (602); the second gear (603) is fixed on the support shaft (604); the support shaft (604) is rotatably connected to the column (2); and the upper end of the support shaft (604) is fixed to the display frame (5).

8. The marketing information collection device according to claim 7, characterized in that: An automatic walking mechanism (8) is installed on the base (1).

9. The marketing information collection device according to claim 8, characterized in that: The automatic walking mechanism (8) comprises: a third motor (801), a driving wheel (802), a driven wheel (803), a transmission belt (804), a rotating shaft (805) and a roller (806); the third motor (801) is fixed on the base (1); a driving wheel (802) is fixed on the output shaft of the third motor (801); the driving wheel (802) is connected to the driven wheel (803) via a transmission belt (804); the driven wheel (803) is fixed on the rotating shaft (805); and rollers (806) are fixed at both ends of the rotating shaft (805).

10. The marketing information collection device according to claim 9, characterized in that: A motor controller (10) and a mobile power supply (11) are installed on the base (1); the first motor (601), the second motor (701) and the third motor (801) are electrically connected to the motor controller (10) respectively.

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