Content delivery method and device, readable medium, electronic equipment and program product

Abstract

A content delivery method and apparatus, a readable medium, an electronic device and a program product, the method comprising: after a content delivery platform completes creation of a delivery plan for a first delivery object, at least displaying a recommended second delivery object and a delivery control for delivering the second delivery object, the second delivery object is obtained by screening at least according to historical delivery feedback of the delivery object and a delivery label, and the delivery label is used for indicating a delivery form of the delivery object; and performing content delivery according to the second delivery object in response to a triggering operation on the delivery control. Wherein the type of the second putting object is different from that of the first putting object, so that the operation complexity of putting the different types of putting objects can be simplified, the content putting of the different types of objects can be quickly realized, and the putting efficiency is further improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a content delivery method, device, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technology, applications can provide more and more functions to users. For example, in the field of e-commerce, live broadcast rooms and / or product delivery can be carried out on content delivery platforms.

[0003] However, in the related art, when delivering content on a content delivery platform, there are problems such as complex operations. Summary of the Invention

[0004] This summary is provided to briefly introduce concepts that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a content delivery method, the content delivery method comprising: After the content delivery platform completes creation of a delivery plan for a first delivery target, at least a recommended second delivery target and a delivery control for delivering to the second delivery target are displayed, wherein the first delivery target and the second delivery target are of different types, and the second delivery target is obtained by screening based on at least historical delivery feedback and a delivery tag of the delivery target, wherein the delivery tag is used to indicate a delivery form of the delivery target; In response to a triggering operation on the delivery control, content delivery is performed according to the second delivery object.

[0006] In a second aspect, the present disclosure provides a content delivery device, the content delivery device comprising: a display module configured to display, after the content delivery platform completes creation of a delivery plan for a first delivery target, at least a recommended second delivery target and a delivery control for delivering to the second delivery target, wherein the first delivery target and the second delivery target are of different types, and the second delivery target is obtained by screening based on at least historical delivery feedback and a delivery tag for the delivery target, wherein the delivery tag is used to indicate a delivery form for the delivery target; A delivery module is configured to deliver content according to the second delivery object in response to a triggering operation on the delivery control.

[0007] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when executed by a processing device.

[0008] In a fourth aspect, the present disclosure provides an electronic device, comprising: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method in the first aspect.

[0009] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0010] Through the above technical solution, after the content delivery platform completes the creation of the delivery plan for the first delivery object, the recommended second delivery object and the delivery control for delivering to the second delivery object can be displayed, and after the delivery control is triggered, content delivery can be performed according to the second delivery object. The second delivery object is of a different type from the first delivery object, thereby simplifying the operational complexity when delivering to different types of delivery objects, quickly achieving content delivery to different types of objects, and thus improving delivery efficiency. In addition, the second delivery object is obtained by screening based on at least the historical delivery feedback and delivery tags of the delivery object, thereby recommending different types of delivery objects with better delivery feedback to users, thereby improving delivery effects.

[0011] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] The above and other features, advantages and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 Shown is a schematic diagram of live broadcast delivery in related technologies; Figure 2 Shown is a schematic diagram of commodity placement in related art; Figure 3 is a flow chart showing a content delivery method according to an exemplary embodiment of the present disclosure; Figure 4 is a schematic diagram showing a display of a second delivery object and a delivery control according to an exemplary embodiment of the present disclosure; Figure 5is a structural block diagram of a content delivery device according to an exemplary embodiment of the present disclosure; Figure 6 The figure is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0013] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0014] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0015] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0016] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0017] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0018] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0019] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] At the same time, it is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0024] As mentioned in the background art, when delivering content on a content delivery platform based on methods in related technologies, there are problems such as complex operations.

[0025] For example, in the field of e-commerce, in order to increase the exposure rate of live broadcast rooms and / or products, live broadcast room delivery and / or product delivery can be carried out on the content delivery platform. However, due to the different types of live broadcast rooms and products, the delivery of live broadcast rooms and products is generally based on different delivery pages in the content delivery platform. For example, the content delivery platform can be provided with a delivery type selection control 101. When the delivery type selection control is triggered, a drop-down menu can be displayed, and the live broadcast room type and product type can be displayed in the drop-down menu. When the live broadcast room type is selected, a first management page for managing the live broadcast room delivery plan can be displayed, and the first management page can display a first delivery control 102 for live broadcast room delivery. Thus, the live broadcast room delivery can be carried out by triggering the first delivery control 102, such as Figure 1 When a product type is selected, a second management page for managing the product placement plan may be displayed, and the second management page may display a second placement control 201 for placing the product. Thus, the product placement may be performed by triggering the second placement control 201, as shown in FIG. Figure 2 shown.

[0026] When the live broadcast room and / or products are delivered in the above-mentioned manner, due to the single delivery method, when the user needs to deliver the live broadcast room and products at the same time, it is necessary to switch between the first management page and the second management page, which results in complex operation and low delivery efficiency.

[0027] In view of this, the present disclosure provides a content delivery method, device, readable medium, electronic device and program product to solve the above technical problems.

[0028] The following further explains the embodiments of the present disclosure with reference to the accompanying drawings.

[0029] Figure 3 This is a flow chart of a content delivery method according to an exemplary embodiment of the present disclosure, referring to Figure 3 , the method may include the following steps: S301: After the content delivery platform completes the creation of a delivery plan for a first delivery object, it displays at least a recommended second delivery object and a delivery control for delivering to the second delivery object, wherein the first delivery object and the second delivery object are of different types, and the second delivery object is obtained by screening based on at least historical delivery feedback and a delivery tag of the delivery object, and the delivery tag is used to indicate the delivery form of the delivery object.

[0030] In this embodiment, the first delivery object and the second delivery object can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. For example, the first delivery object can be a live broadcast room, and the second delivery object can be a commodity, or the first delivery object can be a commodity, and the second delivery object can be a live broadcast room, or the first delivery object can be a video, and the second delivery object can be an article, etc. It is worth noting that when the first delivery object is a live broadcast room and the second delivery object is a commodity, the second delivery object can be the commodity in the live broadcast room, or it can be the remaining commodities under the user account that created the delivery plan except for the commodities in the live broadcast room, and of course it can also be other commodities, and the embodiment of the present disclosure does not impose any restrictions on this.

[0031] In this embodiment, the second delivery object and delivery control may be displayed in the form of a pop-up window or a floating layer. Of course, they may also be displayed in other forms, and the embodiment of the present disclosure does not impose any restrictions on this.

[0032] In a possible manner, after the content delivery platform completes creation of a delivery plan for a first delivery object, displaying at least a recommended second delivery object and a delivery control for delivering to the second delivery object may include: In response to a delivery plan creation operation on a first page of the content delivery platform, the user jumps from the first page to a second page of the content delivery platform, and displays at least a recommended second delivery object and a delivery control for delivering the second delivery object in a pop-up window on the second page.

[0033] In this embodiment, the second delivery object can be one or more, and this embodiment of the present disclosure does not impose any limitation on this.

[0034] For example, when the first delivery target is a live broadcast room, the first page can be a management page for managing the live broadcast room delivery plan, and the second page can be an editing page for creating a live broadcast room delivery plan. Therefore, after the user completes the creation of the live broadcast room delivery plan on the editing page, he can jump from the editing page to the management page, and can display at least a plurality of recommended products and a delivery control 401 for delivering products in the form of a pop-up window on the management page, such as Figure 4 shown.

[0035] Through the above method, after completing the creation of the delivery plan on the first page, it can automatically jump to the second page, and a pop-up window for displaying at least the second delivery object and delivery controls can be automatically popped up on the second page, thereby further reducing the user's interactive operations in the content delivery platform and further improving the delivery efficiency and user experience.

[0036] In this embodiment, the historical delivery feedback of the delivery object can be any data that can reflect the historical delivery situation of the delivery object, such as historical delivery revenue or historical total commodity transaction amount, etc., which is determined according to actual conditions and is not limited in this embodiment of the present disclosure.

[0037] In this embodiment, the delivery form can be a product card delivery form, that is, delivery through the form of advertising space, or a short video delivery form, that is, delivery in the form of a short video. Of course, it can also be other delivery forms, and this disclosed embodiment does not impose any restrictions on this.

[0038] S302: In response to a triggering operation on the delivery control, content delivery is performed according to a second delivery object.

[0039] As mentioned above, the second delivery object can be one or more. Therefore, when the second delivery object includes multiple objects, content delivery can be performed on all second delivery objects or on some of the second delivery objects. The embodiment of the present disclosure does not impose any restrictions on this.

[0040] For example, continue to refer to Figure 4As shown, when multiple recommended products are displayed in a pop-up window, a selection box 402 can be displayed in association with each product, and the selection box 402 is checked by default. Therefore, when content delivery is required for all recommended products, the delivery control 401 can be directly triggered to deliver content to all recommended products. When content delivery is required for some products, for example, when content delivery is required for products 2 and 3, the selection boxes 402 associated with products 1, 4, and 5 can be unchecked first, and then the delivery control 401 can be triggered to deliver content to products 2 and 3.

[0041] In this embodiment, content delivery according to the second delivery object can be: first generate a delivery plan for the second delivery object, and then deliver the delivery plan based on the status of the second delivery object, or it can be delivered in real time after the delivery plan for the second delivery object is generated. Of course, other delivery methods are also possible, and the present disclosed embodiment does not impose any restrictions on this.

[0042] For example, when the second delivery target is a live broadcast room and the live broadcast room is not in the live broadcast state, a delivery plan for the live broadcast room can be generated first. When the live broadcast room status changes to the live broadcast state, the delivery plan is automatically delivered. When the second delivery target is a live broadcast room and the live broadcast room status is in the live broadcast state, real-time delivery can be performed after the delivery plan for the live broadcast room is generated.

[0043] For example, when the second delivery object is a commodity, real-time delivery can be performed after a delivery plan for the commodity is generated.

[0044] Through the above technical solution, after the content delivery platform completes the creation of the delivery plan for the first delivery object, the recommended second delivery object and the delivery control for delivering to the second delivery object can be displayed, and after the delivery control is triggered, content delivery can be performed according to the second delivery object. The second delivery object is of a different type from the first delivery object, thereby simplifying the operational complexity when delivering to different types of delivery objects, quickly achieving content delivery to different types of objects, and thus improving delivery efficiency. In addition, the second delivery object is obtained by screening based on at least the historical delivery feedback and delivery tags of the delivery object, thereby recommending different types of delivery objects with better delivery feedback to users, thereby improving delivery effects.

[0045] To facilitate understanding of the content delivery method provided by the present disclosure, possible implementation methods of the present disclosure are described below.

[0046] In a possible manner, the delivery tag may include multiple tags, and different delivery tags have different priorities. Accordingly, the second delivery object may be determined in the following manner: According to the preset screening conditions, candidate delivery objects capable of content delivery are screened out from the delivery objects associated with the user account that created the delivery plan; based on the historical delivery feedback of the candidate delivery objects, the target delivery object is screened out from the candidate delivery objects; based on the priority of the delivery tag of the target delivery object, the second delivery object is screened out from the target delivery object.

[0047] In this embodiment, the screening conditions can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this.

[0048] For example, when the second delivery object is a live broadcast room, the screening condition can be the live broadcast room status for the live broadcast room to be delivered. For example, the live broadcast room whose live broadcast room status is live broadcast can be screened out from the live broadcast rooms to be delivered, thereby obtaining the candidate delivery object.

[0049] For example, when the second delivery object is a commodity, since different commodities generally have different delivery channels, and some commodities have fixed delivery channels, such as expert-only, event-only, and channel-only, the screening conditions may include screening conditions for delivery channels. In addition, since different commodities generally come from different stores or manufacturers, and consumers' experience scores for commodities from different stores or manufacturers are also inconsistent, in order to improve the quality of commodities, the screening conditions may include screening conditions for source information. In addition, since different commodities generally have different industry categories, and not all commodities under all industry categories are suitable for delivery, the screening conditions may include screening conditions for the industry categories. Finally, since different commodities generally have different commodity attributes, such as retail commodities, welfare commodities, extremely low-priced commodities, gifts, unique commodities, or live broadcast-only commodities, and not all commodities corresponding to each commodity attribute are suitable for delivery, the screening conditions may include screening conditions for commodity attributes or the type of object to which they belong.

[0050] That is, in a possible manner, when the second delivery object is a commodity, the screening condition may include at least one of the following: The first screening condition is for the delivery channel of the object to be delivered; the second screening condition is for the source information of the object to be delivered; the third screening condition is for the industry category to which the object to be delivered belongs; and the fourth screening condition is for the object type to which the object to be delivered belongs.

[0051] For example, when the second delivery object is a product in the live broadcast room, you can first filter out the first product from the products in the live broadcast room whose delivery channel is not expert-exclusive, event-exclusive, or channel-exclusive; then, you can filter out the second product from a store with a product experience score greater than 60 points from the first product; then, you can filter out the third product that is not from a specific industry from the second product; finally, you can filter out the third product except for welfare products, extremely low-priced products, gifts, unique products, and live broadcast-exclusive products, so as to obtain candidate delivery products.

[0052] After obtaining the candidate delivery products, the target delivery products can be screened out from the candidate delivery objects based on the historical delivery feedback of each candidate delivery product.

[0053] For example, if the historical delivery feedback is the total transaction volume of candidate delivery products, then after obtaining the candidate delivery products, a preset number of target delivery objects can be screened based on the total transaction volume of each candidate delivery product. For example, the candidate delivery products can be sorted from largest to smallest based on their total transaction volume, and the top 20 candidate delivery products can be selected as target delivery products.

[0054] After the target delivery product is obtained, the second delivery product can be screened out from the target delivery products based on the priority of the delivery tag of the target delivery product.

[0055] In a possible manner, the delivery tag may include a first delivery tag and a second delivery tag, and the priority of the first delivery tag is higher than the priority of the second delivery tag. Accordingly, screening the second delivery object from the target delivery objects according to the priority of the delivery tag of the target delivery object may include: A first candidate object is screened from the target delivery objects, wherein the first candidate object is a candidate object having a first delivery label and a second delivery label; when the number of the first candidate objects is less than a preset number, a second candidate object other than the first candidate object is screened from the target delivery objects, wherein the second candidate object is a candidate object having the first delivery label; when the number of the first candidate objects and the second candidate objects is less than a preset number, a third candidate object other than the first candidate object and the second candidate object is screened from the target delivery objects, wherein the third candidate object is a candidate object having the second delivery label.

[0056] For example, continuing with the above example, if the preset number is 5, the first delivery tag indicates delivery based on the short video delivery format, and the second delivery tag indicates delivery based on the product card delivery format. Thus, after obtaining 20 candidate delivery products, first candidate products with both the first delivery tag and the second delivery tag can be filtered from the 20 candidate delivery products. If the number of first candidate products is greater than 5, 5 first candidate products can be selected from the first candidate products as second delivery targets. If the number of first candidate products is less than 5, for example, 2, second candidate products with the first delivery tag can be selected from the remaining 18 candidate delivery products. If the number of second candidate products is greater than 3, 3 second candidate products can be selected from the second candidate products as second delivery targets, resulting in 5 second delivery targets. If the number of second candidate products is less than 3, for example, 1, the second candidate product with the first delivery tag can be selected from the remaining 17 candidate delivery products. Thus, 5 second delivery targets can be obtained by selecting 3 second candidate products from the second candidate products.

[0057] Through the above method, the objects to be delivered that cannot be delivered for content delivery can be eliminated first according to the screening conditions, thereby reducing the number of subsequent screenings and improving the screening efficiency. At the same time, since the historical delivery feedback can reflect the delivery performance of the candidate delivery objects under historical delivery, when screening based on the historical delivery feedback, the target delivery objects with better delivery performance can be screened out, thereby improving the delivery effect. Finally, since different delivery tags have different priorities, when screening based on the priority of the delivery tag, the objects to be delivered with high delivery tag priority can be further screened out for delivery, so that after the second delivery object is delivered, a better delivery effect can be achieved, thereby improving the user experience. In a possible manner, there are multiple second delivery objects. Accordingly, displaying at least the recommended second delivery objects and delivery controls for delivering to the second delivery objects may include: Displaying a recommended second delivery target, a delivery control for delivering to the second delivery target, and a first predicted delivery indicator, wherein the first predicted delivery indicator is used to predict delivery results for multiple second delivery targets; Accordingly, the content delivery method may further include: In response to a selection operation among multiple second delivery objects, the first predicted delivery indicator is updated and displayed as a second predicted delivery indicator, wherein the second predicted delivery indicator is used to predict a delivery result for the second delivery object corresponding to the selection operation.

[0058] In this embodiment, the first predicted delivery indicator may be ROI (Return On Investment) or GMV (Gross Merchandise Volume), or other indicators, which are not limited in this embodiment.

[0059] For example, continue to refer to Figure 4 As shown, in addition to displaying multiple recommended products and placement controls 401 in the pop-up window, a first predicted placement indicator 403 for the five products, i.e., ROI = 5.3, is also displayed. When products 2 and 3 are selected from the five products, the first predicted placement indicator 403 can be updated to the second predicted placement indicator 404, i.e., the ROI = 5.3 can be updated to ROI = 3.2.

[0060] In a possible manner, the resource consumption 405 for daily delivery of the second delivery object corresponding to the selection operation can also be displayed in the pop-up window, wherein the resource consumption 405 can be determined according to the average value of the historical resource consumption of the second delivery object corresponding to the selection operation, and the maximum value of the resource consumption 405 can be 10,000 and the minimum value can be 1,000. Figure 4 shown.

[0061] Through the above technical solution, the predicted delivery indicators for predicting the delivery results of the delivery object can be displayed in a pop-up window, and the predicted delivery indicators can change dynamically according to the selected delivery object. Therefore, based on the predicted delivery indicators, the predicted delivery results of the second delivery object corresponding to the selection operation can be quickly and intuitively understood, so that users can make delivery decisions based on the predicted delivery results, further improving the user experience.

[0062] In a possible manner, the second predicted delivery indicator is determined by: Under the user account that creates the delivery plan, determine the first order volume of the second delivery object corresponding to the selection operation in the content delivery platform; and determine the second predicted delivery indicator based on the first order volume and a preset first order volume threshold.

[0063] In this embodiment, the second delivery target corresponding to the selection operation can be one or more. When the selection operation corresponds to multiple second delivery targets, the first order volume can be the total order volume of the multiple second delivery targets when they were previously delivered on the content delivery platform, or it can be the order volume of each second delivery target when they were previously delivered on the content delivery platform. Of course, it can also be other values, and this disclosed embodiment does not impose any restrictions on this.

[0064] For example, continuing to refer to the above example, if the second delivery object corresponding to the selection operation is Product 2 and Product 3, the total order quantity of Product 2 and Product 3 can be determined under the user account that created the delivery plan, and then the second predicted delivery indicator can be determined based on the total order quantity of Product 2 and Product 3 and the first order quantity threshold.

[0065] In a possible manner, determining the second predicted delivery indicator according to the first order volume and a preset first order volume threshold may include: When the first order volume reaches the first order volume threshold, the historical delivery index of the second delivery object corresponding to the selection operation in the content delivery platform is determined, and the second predicted delivery index is determined based on the historical delivery index of the second delivery object corresponding to the selection operation in the content delivery platform; when the first order volume does not reach the first order volume threshold, the same delivery object of the second delivery object corresponding to the selection operation is determined in the content delivery platform, and the second order volume of the same delivery object is determined, and the second predicted delivery index is determined based on the second order volume and the preset second order volume threshold, wherein the same delivery object is used to represent a delivery object of the same model as the second delivery object corresponding to the selection operation in the content delivery platform.

[0066] As mentioned above, the second delivery object corresponding to the selection operation can be one or more. Therefore, when the second delivery object corresponding to the selection operation is multiple, determining the historical delivery index can be: determining the historical delivery index of each second delivery object when it was previously delivered on the historical delivery platform, or: determining the total historical delivery index of multiple second delivery objects when they were previously delivered on the historical delivery platform. Of course, it can also be other, and the embodiments of this disclosure do not impose any restrictions on this. Correspondingly, based on the historical delivery index of the second delivery object corresponding to the selection operation in the content delivery platform, determining the second predicted delivery index can be: determining the second predicted delivery index based on the historical delivery index of each second delivery object, or: determining the second predicted delivery index based on the total historical delivery index of multiple second delivery objects. When determining the second predicted delivery index based on the historical delivery index of each second delivery object, the smallest historical delivery index can be used as the second predicted delivery index, or the average value of the historical delivery index can be used as the second predicted delivery index. Of course, it can also be other, and the embodiments of this disclosure do not impose any restrictions on this.

[0067] In this embodiment, the number of the same delivery objects can be 0, 1 or more. When there are multiple same delivery objects, determining the second order quantity of the same delivery object can be: determining the total order quantity of multiple same delivery objects when they are delivered on the content delivery platform, or determining the order quantity of each same delivery object when it is delivered on the content delivery platform. Of course, it can also be other methods, and the present disclosed embodiment does not impose any restrictions on this.

[0068] For example, continuing with the above example, if the total order volume of Product 2 and Product 3 reaches the first order volume threshold, and the historical delivery index of Product 2 is less than the historical delivery index of Product 3, then the historical delivery index of Product 2 can be used as the second predicted delivery index. If the total order volume of Product 2 and Product 3 does not reach the first order volume threshold, then the same products of Product 2 and Product 3 can be determined in the content delivery platform, where the same products of Product 2 are recorded as Same Product 1, and the same products of Product 2 are recorded as Same Product 2; then, the total order volume of Same Product 1 and Same Product 2 can be determined, and the second predicted delivery index can be determined based on the total order volume of Same Product 1 and Same Product 2 and the second order volume threshold.

[0069] In a possible manner, determining the second predicted delivery indicator according to the second order quantity and a preset second order quantity threshold may include: When the second order volume reaches the second order volume threshold, the second predicted delivery index is determined based on the historical delivery indicators of the same delivery object in the content delivery platform; when the second order volume does not reach the second order volume threshold, the third order volume of the delivery object of the same type as the second delivery object under the user account in the content delivery platform is determined, and the second predicted delivery index is determined based on the third order volume and the preset third order volume threshold.

[0070] In this embodiment, determining the second predicted delivery index based on the historical delivery indicators of the same delivery object in the content delivery platform can be: determining the second predicted delivery index based on the historical delivery indicators of each of the same delivery objects in the content delivery platform, or: determining the second predicted delivery index based on the total historical delivery indicators of multiple of the same delivery objects in the content delivery platform. When determining the second predicted delivery index based on the historical delivery indicators of each of the same delivery objects, the smallest historical delivery indicator can be used as the second predicted delivery index, or the average of the historical delivery indicators can be used as the second predicted delivery index. Of course, other methods are also possible, and this disclosed embodiment does not impose any limitations on this.

[0071] In this embodiment, determining the third order volume of the delivery object of the same type as the second delivery object under the user account in the content delivery platform can be: determining the total order volume of all delivery objects of the same type as the second delivery object under the user account in the content delivery platform, or determining the order volume of each delivery object of the same type as the second delivery object under the user account in the content delivery platform. Of course, it can also be other methods, and the present disclosed embodiment does not impose any restrictions on this.

[0072] For example, continuing with the above example, if the total order volume for identical product 1 and identical product 2 reaches the second order volume threshold, and the historical delivery index for identical product 1 is less than the historical delivery index for identical product 2, the historical delivery index for identical product 1 can be used as the second predicted delivery index. If the total order volume for identical product 1 and identical product 2 does not reach the second order volume threshold, the total order volume of all delivery objects of the same type as the second delivery object under the user account on the content delivery platform can be determined. Furthermore, the second predicted delivery index can be determined based on the total order volume of all delivery objects of the same type as the second delivery object under the user account on the content delivery platform and the third order volume threshold.

[0073] In a possible manner, determining the second predicted delivery indicator according to the third order quantity and a preset third order quantity threshold may include: When the third order volume reaches the third order volume threshold, the second predicted delivery index is determined based on the historical delivery indicators of the delivery objects of the same type as the second delivery object under the user account in the content delivery platform; when the third order volume does not reach the third order volume threshold, similar delivery objects similar to the second delivery object corresponding to the selection operation are determined in the content delivery platform, and the second predicted delivery index is determined based on the historical delivery indicators of the similar delivery objects in the content delivery platform.

[0074] In this embodiment, the number of delivery objects of the same type as the second delivery object under the user account may include one or multiple delivery objects. When the number of delivery objects of the same type as the second delivery object under the user account is multiple, the second predicted delivery indicator may be determined based on the historical delivery indicators of the delivery objects of the same type as the second delivery object under the user account in the content delivery platform. The method may include: determining the historical delivery indicators of each delivery object of the same type as the second delivery object under the user account in the content delivery platform, and then using the smallest historical delivery indicator or the largest historical delivery indicator as the second predicted delivery indicator. Of course, other indicators may also be used, and the embodiments of the present disclosure do not impose any restrictions on this.

[0075] Similarly, similar delivery objects may include one or more. When there are multiple similar delivery objects, the historical delivery index of each similar delivery object in the content delivery platform can be determined, and then the smallest historical delivery index can be used as the second predicted delivery index, or the largest historical delivery index can be used as the second predicted delivery index. Of course, it can also be other, and the embodiments of the present disclosure do not impose any restrictions on this.

[0076] For example, continuing with the above example, if the total order volume for all delivery objects of the same type as the second delivery object under the user account in the content delivery platform reaches a third order volume threshold, the historical delivery index for each delivery object of the same type as the second delivery object under the user account in the content delivery platform can be determined, and the smallest historical delivery index can be used as the second predicted delivery index. If the total order volume for all delivery objects of the same type as the second delivery object under the user account in the content delivery platform does not reach the third order volume threshold, a similar delivery object 1 similar to product 1 and a similar delivery object 2 similar to product 2 can be determined in the content delivery platform, and the historical delivery index for similar delivery object 1 and similar delivery object 2 in the content delivery platform can be determined. If the historical delivery index for similar delivery object 1 in the content delivery platform is less than the historical delivery index for similar delivery object 2 in the content delivery platform, the historical delivery index for similar delivery object 1 in the content delivery platform can be used as the second predicted delivery index.

[0077] It should be understood that the predicted delivery index of a delivery object can refer to the historical delivery index, and the smaller the order volume of the delivery object in the historical delivery process, the smaller the reference significance of the corresponding historical delivery index, and the larger the order volume of the delivery object, the greater the reference significance of the corresponding historical delivery index. Therefore, in this embodiment, the order volume of the second delivery object corresponding to the selection operation in the historical delivery process can be determined first. If the order volume reaches the first order volume threshold, the historical delivery index of the second delivery object can be considered to have reference significance, and thus, it can be used as a predicted delivery index; if the order volume does not reach the first order volume threshold, the historical delivery index of the second delivery object can be considered to have no reference significance. Therefore, the same delivery object can be determined on the content delivery platform and the corresponding historical delivery index judgment can be performed; if the historical delivery index of the same delivery object does not have reference significance, the historical delivery index of the user account can be judged. If the historical delivery index of the user account does not have reference significance, similar delivery objects can be determined on the content delivery platform, and the historical delivery index of the similar delivery object can be used as a predicted delivery index. Therefore, through the above process, it is possible to judge whether the historical delivery index has reference significance layer by layer, thereby minimizing the prediction bias and improving the reliability and accuracy of the prediction index.

[0078] Based on the same concept, the embodiment of the present disclosure also provides a content delivery device, such as Figure 5 As shown, the content delivery device 500 may include: Display module 501 is configured to display at least a recommended second delivery object and a delivery control for delivering to the second delivery object after the content delivery platform completes creation of a delivery plan for the first delivery object, wherein the first delivery object and the second delivery object are of different types, and the second delivery object is obtained by screening based on at least historical delivery feedback and a delivery tag of the delivery object, wherein the delivery tag is used to indicate the delivery form of the delivery object; The delivery module 502 is configured to deliver content according to the second delivery object in response to a triggering operation on the delivery control.

[0079] Through the above-mentioned content delivery device 500, after the content delivery platform completes the creation of the delivery plan for the first delivery object, the recommended second delivery object and the delivery control for delivering to the second delivery object can be displayed, and after the delivery control is triggered, content delivery can be performed according to the second delivery object. The second delivery object is of a different type from the first delivery object, thereby simplifying the operational complexity when delivering to different types of delivery objects, quickly achieving content delivery to different types of objects, and thus improving delivery efficiency. In addition, the second delivery object is obtained by screening based on at least the historical delivery feedback and delivery tags of the delivery object, thereby recommending different types of delivery objects with better delivery feedback to users, thereby improving delivery effects.

[0080] In a possible manner, the first delivery target is the live broadcast room, and the second delivery target is the product, or the first delivery target is the product, and the second delivery target is the live broadcast room.

[0081] In a possible manner, the delivery tag may include multiple tags, and different delivery tags have different priorities. Accordingly, the second delivery object is determined in the following manner: Based on the preset screening conditions, select candidate delivery objects that can be delivered to the content from the delivery objects associated with the user account that created the delivery plan; Filter target delivery objects from candidate delivery objects based on their historical delivery feedback; The second delivery object is selected from the target delivery objects according to the priority of the delivery tag of the target delivery object.

[0082] In a possible manner, the delivery tag may include a first delivery tag and a second delivery tag, and the priority of the first delivery tag is higher than the priority of the second delivery tag. Accordingly, screening the second delivery object from the target delivery objects according to the priority of the delivery tag of the target delivery object may include: Screening a first candidate object from the target delivery objects, wherein the first candidate object is a candidate object having a first delivery label and a second delivery label; When the number of first candidate objects is less than a preset number, second candidate objects other than the first candidate objects are screened from the target delivery objects, wherein the second candidate objects are candidate objects having the first delivery label; When the number of the first candidate objects and the second candidate objects is less than a preset number, a third candidate object other than the first candidate objects and the second candidate objects is screened from the target delivery objects, wherein the third candidate object is a candidate object having a second delivery label.

[0083] In a possible manner, the second delivery object is a commodity, and the screening condition may include at least one of the following: The first screening condition for the delivery channel of the target object; A second screening condition for the source information of the object to be delivered; The third screening condition is based on the industry category of the target product; The fourth filter condition is based on the object type of the object to be delivered.

[0084] In a possible manner, there are multiple second delivery objects. Accordingly, the display module 501 can be used to display recommended second delivery objects, delivery controls for delivering to the second delivery objects, and first predicted delivery indicators, wherein the first predicted delivery indicators are used to predict delivery results for the multiple second delivery objects. Accordingly, the content delivery device 500 may further include: The updating module is used to update and display the first predicted delivery indicator as a second predicted delivery indicator in response to a selection operation among multiple second delivery objects, wherein the second predicted delivery indicator is used to predict the delivery result of the second delivery object corresponding to the selection operation.

[0085] In a possible manner, the second predicted delivery indicator is determined by: Under the user account that created the delivery plan, determining the first order quantity of the second delivery object corresponding to the selection operation in the content delivery platform; A second predicted delivery indicator is determined based on the first order quantity and a preset first order quantity threshold.

[0086] In a possible manner, determining the second predicted delivery indicator according to the first order volume and a preset first order volume threshold may include: When the first order volume reaches the first order volume threshold, determining a second predicted delivery index based on a historical delivery index of a second delivery object corresponding to the selection operation in the content delivery platform; When the first order volume does not reach the first order volume threshold, the second order volume of the same delivery object of the second delivery object corresponding to the selection operation is determined in the content delivery platform, and the second predicted delivery indicator is determined based on the second order volume and the preset second order volume threshold, wherein the same delivery object is used to represent the delivery object with the same model as the second delivery object corresponding to the selection operation in the content delivery platform.

[0087] In a possible manner, determining the second predicted delivery indicator according to the second order quantity and a preset second order quantity threshold may include: When the second order volume reaches the second order volume threshold, determining a second predicted delivery index based on historical delivery indicators of the same delivery object in the content delivery platform; When the second order volume does not reach the second order volume threshold, determine the third order volume of the delivery object of the same type as the second delivery object under the user account in the content delivery platform, and determine the second predicted delivery indicator based on the third order volume and the preset third order volume threshold.

[0088] In a possible manner, determining the second predicted delivery indicator according to the third order quantity and a preset third order quantity threshold may include: When the third order volume reaches the third order volume threshold, determining a second predicted delivery indicator based on historical delivery indicators of delivery objects of the same type as the second delivery object under the user account in the content delivery platform; When the third order volume does not reach the third order volume threshold, a similar delivery object similar to the second delivery object corresponding to the selection operation is determined in the content delivery platform, and a second predicted delivery indicator is determined based on the historical delivery indicators of the similar delivery object in the content delivery platform.

[0089] In a possible manner, the display module 501 can be used to jump from the first page to the second page of the content delivery platform in response to the delivery plan creation operation in the first page of the content delivery platform, and display at least the recommended second delivery object and the delivery control for delivering the second delivery object in a pop-up window on the second page.

[0090] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored. When the program is executed by a processing device, the steps of any of the above-mentioned content delivery methods are implemented.

[0091] Based on the same concept, an embodiment of the present disclosure further provides an electronic device, which may include: a storage device having a computer program stored thereon; The processing device is used to execute the computer program in the storage device to implement the steps of any of the above-mentioned content delivery methods.

[0092] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned content delivery methods when executed by a processor.

[0093] Reference below Figure 6 , which shows a schematic structural diagram of an electronic device 600 suitable for implementing an embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (such as in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. Figure 6 The electronic device shown is only an example and should not limit the functions and scope of use of the embodiments of the present disclosure.

[0094] like Figure 6 As shown, electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to programs stored in a read-only memory (ROM) 602 or programs loaded from a storage device 608 into a random access memory (RAM) 603. RAM 603 also stores various programs and data required for the operation of electronic device 600. Processing device 601, ROM 602, and RAM 603 are interconnected via a bus 604. An input / output (I / O) interface 605 is also connected to bus 604.

[0095] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Figure 6 The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed instead.

[0096] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0097] It should be noted that the computer-readable medium described above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. Computer-readable storage media may include, for example, but not limited to, electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or components, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, an electrical connection having one or more conductors, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such a propagated data signal may take a variety of forms, including, but not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer-readable medium may be transmitted using any suitable medium, including but not limited to wire, optical cable, RF (radio frequency), or any suitable combination thereof.

[0098] In some embodiments, communications may be conducted using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0099] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0100] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device is enabled to: after the content delivery platform completes the creation of the delivery plan for the first delivery object, at least display a recommended second delivery object and a delivery control for delivering the second delivery object, wherein the first delivery object and the second delivery object are of different types, and the second delivery object is obtained by screening based on at least the historical delivery feedback and delivery label of the delivery object, and the delivery label is used to indicate the delivery form of the delivery object; and in response to a triggering operation on the delivery control, deliver content according to the second delivery object.

[0101] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0102] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0103] The modules described in the embodiments of the present disclosure may be implemented in software or hardware, wherein the name of a module does not necessarily limit the module itself.

[0104] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0105] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of machine-readable storage media may include an electrical connection based on one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), optical fibers, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0106] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of the present disclosure is not limited to technical solutions formed by specific combinations of the aforementioned technical features. It also encompasses other technical solutions formed by any combination of the aforementioned technical features or their equivalents, without departing from the scope of the above disclosure. For example, a technical solution formed by replacing the aforementioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0107] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0108] Although the subject matter has been described using language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims. Regarding the apparatus in the above-described embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method and will not be elaborated upon here.

Claims

1. A content delivery method, characterized in that: The content delivery method includes: After the content delivery platform completes creation of a delivery plan for a first delivery target, at least a recommended second delivery target and a delivery control for delivering to the second delivery target are displayed, wherein the first delivery target and the second delivery target are of different types, and the second delivery target is obtained by screening based on at least historical delivery feedback and a delivery tag of the delivery target, wherein the delivery tag is used to indicate a delivery form of the delivery target; In response to a triggering operation on the delivery control, content delivery is performed according to the second delivery object.

2. The content delivery method according to claim 1, wherein: The first delivery object is the live broadcast room, and the second delivery object is the product, or the first delivery object is the product, and the second delivery object is the live broadcast room.

3. The content delivery method according to claim 1, wherein: The delivery tag includes multiple tags, and different delivery tags have different priorities. The second delivery object is determined in the following manner: According to preset screening conditions, candidate delivery objects capable of content delivery are screened from the delivery objects associated with the user account that created the delivery plan; Filtering target delivery objects from the candidate delivery objects based on historical delivery feedback of the candidate delivery objects; A second delivery object is selected from the target delivery objects according to the priority of the delivery tag of the target delivery object.

4. The content delivery method according to claim 3, wherein: The delivery tag includes a first delivery tag and a second delivery tag, and the priority of the first delivery tag is higher than the priority of the second delivery tag. The selecting the second delivery object from the target delivery object according to the priority of the delivery tag of the target delivery object includes: Screening a first candidate object from the target delivery object, wherein the first candidate object is a candidate object having the first delivery label and the second delivery label; If the number of the first candidate objects is less than a preset number, screening the target delivery objects for second candidate objects other than the first candidate objects, wherein the second candidate objects are candidate objects having the first delivery label; When the number of the first candidate objects and the second candidate objects is less than the preset number, a third candidate object other than the first candidate objects and the second candidate objects is screened from the target delivery objects, wherein the third candidate object is a candidate object having the second delivery label.

5. The content delivery method according to claim 3, wherein: The second delivery object is a commodity, and the screening condition includes at least one of the following: A first screening condition for the delivery channel of the object to be delivered; The second screening condition for the source information of the object to be delivered A third screening condition for the industry category to which the target to be placed belongs; A fourth screening condition for the object type to which the object to be delivered belongs.

6. The content delivery method according to any one of claims 1 to 5, characterized in that: There are multiple second delivery objects, and the at least display of recommended second delivery objects and the delivery control for delivering to the second delivery objects include: Displaying a recommended second delivery target, a delivery control for delivering to the second delivery target, and a first predicted delivery indicator, wherein the first predicted delivery indicator is used to predict delivery results for multiple second delivery targets; The content delivery method further includes: In response to a selection operation among the plurality of second delivery objects, the first predicted delivery indicator is updated and displayed as a second predicted delivery indicator, wherein the second predicted delivery indicator is used to predict a delivery result for the second delivery object corresponding to the selection operation.

7. The content delivery method according to claim 6, characterized in that: The second predicted delivery indicator is determined in the following manner: Under the user account that created the delivery plan, determining a first order quantity of a second delivery object corresponding to the selection operation in a content delivery platform; The second predicted delivery indicator is determined according to the first order quantity and a preset first order quantity threshold.

8. The content delivery method according to claim 7, characterized in that: The determining the second predicted delivery indicator according to the first order volume and a preset first order volume threshold includes: When the first order volume reaches the first order volume threshold, determining the second predicted delivery indicator based on the historical delivery indicator of the second delivery object corresponding to the selection operation in the content delivery platform; In a case where the first order volume does not reach the first order volume threshold, a second order volume of the same delivery object as the second delivery object corresponding to the selection operation is determined in the content delivery platform, and the second predicted delivery indicator is determined based on the second order volume and a preset second order volume threshold, wherein the same delivery object is used to represent a delivery object of the same model as the second delivery object corresponding to the selection operation in the content delivery platform.

9. The content delivery method according to claim 8, characterized in that: The determining the second predicted delivery indicator according to the second order quantity and a preset second order quantity threshold includes: When the second order volume reaches the second order volume threshold, determining the second predicted delivery index based on historical delivery indexes of the same delivery object in the content delivery platform; When the second order volume does not reach the second order volume threshold, determine the third order volume of the delivery object of the same type as the second delivery object under the user account in the content delivery platform, and determine the second predicted delivery indicator based on the third order volume and the preset third order volume threshold.

10. The content delivery method according to claim 9, characterized in that: The determining the second predicted delivery indicator according to the third order quantity and a preset third order quantity threshold includes: When the third order volume reaches the third order volume threshold, determining the second predicted delivery indicator based on historical delivery indicators of delivery objects of the same type as the second delivery object under the user account in the content delivery platform; When the third order volume does not reach the third order volume threshold, a similar delivery object similar to the second delivery object corresponding to the selection operation is determined in the content delivery platform, and the second predicted delivery index is determined based on the historical delivery index of the similar delivery object in the content delivery platform.

11. The content delivery method according to any one of claims 1 to 5, characterized in that: After the content delivery platform completes the creation of the delivery plan for the first delivery object, at least a recommended second delivery object and a delivery control for delivering to the second delivery object are displayed, including: In response to a delivery plan creation operation on a first page of a content delivery platform, jump from the first page to a second page of the content delivery platform, and display at least a recommended second delivery object and a delivery control for delivering the second delivery object in a pop-up window on the second page.

12. A content delivery device, characterized in that: The content delivery device includes: a display module configured to display, after the content delivery platform completes creation of a delivery plan for a first delivery target, at least a recommended second delivery target and a delivery control for delivering to the second delivery target, wherein the first delivery target and the second delivery target are of different types, and the second delivery target is obtained by screening based on at least historical delivery feedback and a delivery tag for the delivery target, wherein the delivery tag is used to indicate a delivery form for the delivery target; A delivery module is configured to deliver content according to the second delivery object in response to a triggering operation on the delivery control.

13. A computer-readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 11 are implemented.

14. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 11 are implemented.

Images