Coupon issuing method and device based on account division scene, equipment and storage medium

Abstract

The invention provides a discount coupon issuing method and device based on a separate account scene, equipment and a storage medium. The method comprises the following steps: determining a first discount cost of a first discount coupon and a plurality of available commodities; determining a first profit rate based on the first preferential cost, and determining a second profit rate based on the first preferential cost and the account division proportion; determining a first target commodity on the basis that the first profit rate and / or the second profit rate are / is greater than or equal to the expected profit rate; when the first profit rate is smaller than the expected profit rate, the first preferential cost is subjected to account division by the target merchant and the sales platform based on an account division proportion; and issuing the first coupon. A first profit rate and a second profit rate of different account-dividing scenes can be automatically calculated, a first target commodity suitable for a first discount coupon is automatically determined by using an expected profit rate, then an account-dividing strategy of a first discount cost is automatically determined according to the first profit rate, and commodity adaptation and cost account-dividing configuration before the first discount coupon is issued are automatically completed. And the issuing efficiency of the first coupons is improved.

Description

Technical Field

[0001] The present invention relates to the field of data processing technology, and in particular to a coupon issuance method, apparatus, device, and storage medium based on a split-account scenario. Background Art

[0002] Currently, property management companies are beginning to offer sales platforms for property owners within their property management systems. Due to the limited scale of property management companies, these platforms typically feature a variety of merchants offering a variety of related products, effectively enhancing the homeowner experience and increasing their favorability. Coupons are a key means of promotion on sales platforms. To attract users, merchants and platforms have launched various coupons, such as the common discount coupons and discount coupons. Coupons are generally divided into merchant coupons and general coupons. Merchant coupons are configured by merchants based on promotional needs and can only be used at specific merchants. The universality of the coupons does not need to be considered, and the relevant preferential conditions can be manually configured.

[0003] Universal coupons, on the other hand, are primarily set up and issued by the platform. If the conditions for effectiveness are met, they can be used for products from various merchants. The selling price, cost, and profit requirements of each product are different, and the sales platform usually charges related fees by splitting the bill with the merchant. Existing technology only allows the sales platform to distribute universal coupons to various merchants. Each merchant then determines the use of relevant promotional activities, the specific products involved, and the bill-sharing ratio with the sales platform. The sales platform collects feedback from the merchants and conducts further review. Coupons are issued after all merchant information has been reviewed and approved. Manual review is required on both the merchant and platform sides, which is not only inefficient, but also difficult to ensure consistent response times for each merchant, affecting the timing of coupon issuance and user experience. Summary of the Invention

[0004] The present invention aims to solve at least one of the technical problems existing in the prior art. To this end, the present invention proposes a coupon issuance method, apparatus, device, and storage medium based on a split-account scenario. These methods automatically determine the applicable products and split-account strategies for coupons in a split-account scenario, thereby improving coupon issuance efficiency and user experience.

[0005] In a first aspect, an embodiment of the present invention provides a coupon distribution method based on a split-account scenario, comprising:

[0006] Determine a plurality of available products from a plurality of target merchants, and determine the discount amount of a first coupon as a first discount cost, wherein the available products are preset with an expected profit margin, a discount split identifier, and a split ratio between the sales platform and the target merchants;

[0007] Based on any of the available products, determine a second preferential cost for the target merchant based on the first preferential cost and the account split ratio, determine a first profit margin for the target merchant based on the first preferential cost, and determine a second profit margin for the target merchant based on the second preferential cost;

[0008] determining the available commodity whose first profit margin and / or second profit margin is greater than or equal to the expected profit margin as a first target commodity;

[0009] Based on any of the first target products, when the first profit margin is less than the expected profit margin, the preferential account splitting flag is set to a first flag, wherein the first flag is used to indicate that the first preferential cost is split between the target merchant and the sales platform based on the account splitting ratio;

[0010] The first coupon is associated with each of the first target products and then distributed to multiple target user accounts.

[0011] According to some embodiments of the present invention, the available products are further preset with product selling prices and product costs, and determining the first profit margin of the target merchant based on the first preferential cost includes:

[0012] Determining the merchant revenue attributable to the target merchant based on the revenue sharing ratio and the product selling price;

[0013] Determine the sum of the commodity cost and the first preferential cost as the first recorded cost;

[0014] The first profit margin is determined based on the merchant revenue amount and the first accounting cost.

[0015] According to some embodiments of the present invention, determining the second profit margin of the target merchant based on the second preferential cost includes:

[0016] Determine the sum of the commodity cost and the second preferential cost as the second recorded cost;

[0017] The second profit margin is determined based on the merchant revenue amount and the second accounting cost.

[0018] According to some embodiments of the present invention, after determining the available product having the first profit margin and / or the second profit margin greater than or equal to the expected profit margin as the first target product, the method further includes:

[0019] determining the available commodities other than the first target commodity as candidate commodities;

[0020] Based on any of the candidate products, magnifying the product selling price and the product cost based on a target multiple, determining a third profit margin based on the first preferential cost and the magnified product selling price and product cost, and determining a fourth profit margin based on the second preferential cost and the magnified product selling price and product cost, wherein the target multiple is greater than 1;

[0021] The candidate product whose third profit margin and / or fourth profit margin is greater than or equal to the expected profit margin is determined as the first target product, and the target multiple is determined as the validity condition of the first coupon based on the corresponding first target product.

[0022] According to some embodiments of the present invention, before associating the first coupon with each of the first target products and distributing the coupons to multiple target user accounts, the method further includes:

[0023] Obtain any second coupon and the corresponding second target product;

[0024] determining the sum of the discount amounts of the first coupon and the second coupon as a third discount cost;

[0025] determining the available commodity determined as both the first target commodity and the second target commodity as a third target commodity;

[0026] Based on any of the third target products, the fifth profit margin of the target merchant is determined based on the third preferential cost and the account sharing ratio. When the fifth profit margin is less than the expected profit margin, the compatibility of the first coupon and the second coupon is determined to be mutually exclusive.

[0027] According to some embodiments of the present invention, after associating the first coupon with each of the first target products and distributing the coupons to multiple target user accounts, the method further includes:

[0028] When an update is detected for the product selling price and / or the product cost of any of the available products, the corresponding first profit margin and the second profit margin are updated, and the association relationship between the available product and the first coupon and / or the corresponding discount account identifier is re-determined based on the updated first profit margin and the second profit margin;

[0029] or,

[0030] When it is detected that the numerical value of the expected profit margin of any of the available commodities is updated, the association relationship between the available commodities and the first coupon and / or the corresponding preferential account identification are re-determined based on the first profit margin, the second profit margin and the updated expected profit margin.

[0031] According to some embodiments of the present invention, after determining the available product having the first profit margin and / or the second profit margin greater than or equal to the expected profit margin as the first target product, the method further includes:

[0032] When the first profit margin is greater than or equal to the expected profit margin, constructing an optional option for the preferential account splitting identifier based on the first identifier and the second identifier, configuring the first identifier as a default value of the preferential account splitting identifier, wherein the second identifier is used to indicate that the first preferential cost is to be accounted for by the target merchant;

[0033] Pushing each of the first target products with the preferential account splitting identifier and the optional items to the corresponding target merchant;

[0034] In response to the target merchant's switching operation based on the optional items of any one of the first target products, the preferential account splitting identifier of the corresponding first target product is updated to the second identifier.

[0035] In the second aspect, an embodiment of the present invention provides a coupon issuance device based on a split-account scenario, comprising at least one control processor and a memory for communicating with the at least one control processor; the memory stores instructions that can be executed by the at least one control processor, and the instructions are executed by the at least one control processor so that the at least one control processor can execute the coupon issuance method based on the split-account scenario as described in the first aspect above.

[0036] In a third aspect, an embodiment of the present invention provides an electronic device, comprising the coupon issuing device based on the split-account scenario as described in the second aspect above.

[0037] In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions are used to execute the coupon issuance method based on the account splitting scenario as described in the first aspect above.

[0038] According to the coupon issuance method based on the account splitting scenario of an embodiment of the present invention, there are at least the following beneficial effects: determining multiple available commodities of multiple target merchants, determining the discount amount of the first coupon as the first discount cost, wherein the available commodities are preset with an expected profit margin, a discount account splitting identifier and a account splitting ratio between the sales platform and the target merchant; based on any of the available commodities, determining the second discount cost of the target merchant based on the first discount cost and the account splitting ratio, determining the first profit margin of the target merchant based on the first discount cost, and determining the second profit margin of the target merchant based on the second discount cost; determining the available commodities whose first profit margin and / or second profit margin is greater than or equal to the expected profit margin as the first target commodities; based on any of the first target commodities, when the first profit margin is less than the expected profit margin, setting the discount account splitting identifier to the first identifier, wherein the first identifier is used to indicate that the first discount cost is split by the target merchant and the sales platform based on the account splitting ratio; and associating the first coupon with each of the first target commodities and issuing it to multiple target user accounts. According to the technical solution of the embodiment of the present invention, the first profit margin for account sharing and the second profit margin for non-account sharing can be automatically calculated based on the first preferential cost, the first target product applicable to the first coupon can be automatically determined using the expected profit margin, and then the account sharing strategy for the first preferential cost can be automatically determined based on the first profit margin. The product adaptation and cost account sharing configuration before the first coupon is issued can be automatically completed, effectively improving the issuance efficiency of the first coupon and improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0039] Figure 1 This is a schematic diagram of the principle of a coupon distribution method based on a split-account scenario provided by an embodiment of the present invention;

[0040] Figure 2 This is a flowchart of a coupon distribution method based on a split-account scenario provided by another embodiment of the present invention;

[0041] Figure 3 This is a complete flow chart of a coupon distribution method based on a split-account scenario provided by another embodiment of the present invention;

[0042] Figure 4 It is a structural diagram of a coupon issuing device based on a split-account scenario provided by another embodiment of the present invention. DETAILED DESCRIPTION

[0043] The following describes embodiments of the present invention in detail. Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the accompanying drawings are exemplary and are intended only to explain the present invention and are not to be construed as limiting the present invention.

[0044] In the description of the present invention, it should be understood that descriptions involving orientations, such as up, down, front, back, left, right, etc., indicating orientations or positional relationships, are based on the orientations or positional relationships shown in the accompanying drawings. They are only for the convenience of describing the present invention and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation. Therefore, they cannot be understood as limitations on the present invention.

[0045] In the description of the present invention, "several" means one or more, "many" means more than two, "greater than," "less than," and "exceed" are understood to exclude the number itself, while "above," "below," and "within" are understood to include the number itself. The use of "first" and "second" in the description is solely for the purpose of distinguishing technical features and should not be construed as indicating or implying relative importance, implicitly specifying the number of the indicated technical features, or implicitly specifying the order of the indicated technical features.

[0046] In the description of the present invention, unless otherwise clearly defined, terms such as setting, installing, and connecting should be understood in a broad sense, and technicians in the relevant technical field can reasonably determine the specific meanings of the above terms in the present invention based on the specific content of the technical solution.

[0047] An embodiment of the present invention provides a coupon issuance method, apparatus, device and storage medium based on a split-account scenario, wherein the coupon issuance method based on the split-account scenario includes: determining multiple available commodities of multiple target merchants, determining the discount amount of a first coupon as a first discount cost, wherein the available commodities are preset with an expected profit margin, a discount account splitting identifier and a split-account ratio between the sales platform and the target merchant; based on any of the available commodities, determining the second discount cost of the target merchant based on the first discount cost and the split-account ratio, determining the first profit margin of the target merchant based on the first discount cost, and determining the second profit margin of the target merchant based on the second discount cost; determining the available commodities whose first profit margin and / or second profit margin are greater than or equal to the expected profit margin as first target commodities; based on any of the first target commodities, when the first profit margin is less than the expected profit margin, setting the discount account splitting identifier to a first identifier, wherein the first identifier is used to indicate that the first discount cost is split by the target merchant and the sales platform based on the split-account ratio; and associating the first coupon with each of the first target commodities and issuing it to multiple target user accounts. According to the technical solution of the embodiment of the present invention, the first profit margin for account sharing and the second profit margin for non-account sharing can be automatically calculated based on the first preferential cost, the first target product applicable to the first coupon can be automatically determined using the expected profit margin, and then the account sharing strategy for the first preferential cost can be automatically determined based on the first profit margin. The product adaptation and cost account sharing configuration before the first coupon is issued can be automatically completed, effectively improving the issuance efficiency of the first coupon and improving the user experience.

[0048] The following is based on the Figure 1 The method schematic diagram shown further illustrates the technical solution of the embodiment of the present invention.

[0049] Reference Figure 2 , Figure 2 A flowchart of a coupon issuance method based on a split-account scenario provided by an embodiment of the present invention includes but is not limited to the following steps:

[0050] S10, determining multiple available products of multiple target merchants, and determining the discount amount of the first coupon as the first discount cost, wherein the available products are preset with an expected profit margin, a discount split identifier, and a split ratio between the sales platform and the target merchant.

[0051] It should be noted that the available commodities in this embodiment may be all commodities in the sales platform, such as Figure 1 As shown in , the products on the sales platform include headphones, mobile phones, tablets, and cameras, and each of the above products can be determined as available products. Of course, it is also possible to set configuration options for products on the sales platform, and each target merchant can use the configuration options to determine whether the product participates in the promotion. In this embodiment, all products that can participate in the promotion are determined as available products.

[0052] It is worth noting that the first coupon can be of any type, such as common full-reduction coupons, discount coupons, etc., and the specific coupon type is not limited here. The purpose of this embodiment is to automatically determine whether each available product can use the first coupon separately, and does not consider the scenario where the same first coupon is used when multiple available products are settled together. Therefore, the scenario where multiple available products share the first preferential cost is not within the scope of discussion of this embodiment. Based on the above scenario, after determining the preferential rules of the first coupon, since the product prices of the available products are pre-set, the preferential amount when the first coupon is applied to each available product can be determined, thereby determining it as the first preferential cost.

[0053] For example, if the discount rule of the first coupon is 10 off for purchases over 100, the discount amount is 10, and the first discount cost is 10; for another example, if the discount rule of the first coupon is 10% off, for an available product priced at 200, the first discount cost is 20; for another example, if the discount rule of the first coupon is 10 off for purchases over 100, the first discount cost is 10 for an available product priced at 100, and 20 for an available product priced at 200. Therefore, the first discount cost of this embodiment is only for one available product and is not determined based on multiple categories or multiple available products. Therefore, the first discount cost of this embodiment can dynamically change according to the discount rule and the product price.

[0054] It should be noted that the expected profit margin is set by the target merchant based on the available goods. This embodiment does not limit the specific value of the expected profit margin. For example, it can be set to 40%, 60% or 10%. The account sharing ratio is the ratio of the account sharing amount between the target merchant and the sales platform. For example, 9:1, then the sales amount generated by the available goods is 90% of the sales attributable to the target merchant, and 10% of the sales attributable to the sales platform, and so on. The preferential account sharing identifier is used to indicate that the first preferential cost is borne solely by the target merchant, or is shared by the target merchant and the sales platform. Two different identifiers can be set.

[0055] S20, based on any available product, determine the second preferential cost of the target merchant based on the first preferential cost and the account sharing ratio, determine the first profit margin of the target merchant based on the first preferential cost, and determine the second profit margin of the target merchant based on the second preferential cost.

[0056] It should be noted that the first preferential cost is the total cost of the first coupon. A split ratio is preset between the sales platform and the target merchant. This embodiment determines the second preferential cost based on the split ratio and the first preferential cost, thereby representing the second preferential cost that the target merchant needs to bear when the target merchant and the sales platform split the cost based on the first preferential cost. This allows the profit margins of available commodities to be compared from both the perspectives of coupon cost splitting and non-coupon cost splitting, thereby increasing the applicable scenarios of the first coupon.

[0057] For example, taking the account-sharing ratio as 9:1, when the first preferential cost is 10, the second preferential cost is 10×0.9=9. The calculation of the second preferential cost is not limited by the preferential rules, and can be directly converted according to the account-sharing ratio based on the first preferential cost.

[0058] It should be noted that this embodiment does not limit the types of subsequent profit margins, for example, they can be cost profit margin, sales profit margin, gross profit margin or net profit margin, etc., as long as the first profit margin, the second profit margin and the expected profit margin are the same type of profit margins.

[0059] S30: Determine the available commodities whose first profit margin and / or second profit margin are greater than or equal to the expected profit margin as first target commodities.

[0060] It should be noted that the expected profit rate in this embodiment is used to represent the minimum profit rate set by the target merchant for the available products. If the profit rate of the available products after using the first coupon can meet the expected profit rate, it can be determined that the sale of the available products based on the first coupon meets the expectations of the target merchant. The target merchant only needs to input the expected profit rate when creating the available products. After the target merchant configures the available products, no further operation is required. After creating any coupon, the first profit rate and the second profit rate can be automatically determined according to the solution of this embodiment, and the applicability of the first coupon to the available products can be automatically determined by using the magnitude relationship between the first profit rate and the second profit rate and the expected profit rate, effectively improving the efficiency of coupon issuance.

[0061] It should be noted that the first profit rate is the profit rate calculated when the target merchant bears all the first preferential costs, and the second profit rate is the profit rate calculated when the first preferential costs are shared between the target merchant and the sales platform. Since the second preferential cost is necessarily less than the first preferential cost, the first profit rate is necessarily less than the second profit rate. As Figure 1 shown, when the first profit rate Y1 is greater than or equal to the expected profit rate YE, the second profit rate Y2 is necessarily greater than or equal to YE. At this time, regardless of whether the first preferential cost is shared, the available products can be determined as the first target products; when Y1 is less than YE, if Y2 is greater than or equal to YE, the available products cannot meet the expected profit rate when the target merchant bears the first preferential cost alone, but after the first preferential cost is thinned into the second preferential cost based on the sharing ratio, the available products can meet the expected profit rate when sharing the second preferential cost, so the available products can still be determined as the first target products.

[0062] S40. Based on any first target product, when the first profit rate is less than the expected profit rate, set the preferential sharing flag to the first flag, where the first flag is used to indicate that the first preferential cost is shared between the target merchant and the sales platform based on the sharing ratio.

[0063] It should be noted that after it is determined as the first target product, if the first profit rate is less than the expected profit rate, for example Figure 1 as shown by Y1 < YE in the above, according to the description of the above embodiment, the first target product can only meet the needs of the target merchant when applying the second preferential cost. Therefore, the first preferential cost must be shared according to the sharing ratio. In this embodiment, the preferential sharing flag is set to the first flag, and the first flag is used to represent that the first preferential cost is shared between the target merchant and the sales platform, which is convenient for automatic accounting when applying the first coupon subsequently.

[0064] S50. After associating the first coupon with each first target product, distribute it to multiple target user accounts.

[0065] It should be noted that this embodiment determines the availability of the first coupon for each available product. When there are many coupons, the technical solution of this embodiment can be executed once for each coupon to determine the corresponding target product. After determining multiple first target products, an availability relationship between the first coupon and the first target product is established. For example, a mapping table of first coupons is constructed, recording all first target products in the mapping table, or a mapping table is constructed for each first target product, recording all available first coupons in the mapping table. The specific association method is not limited here. After the first target product and the first coupon are associated, the first coupon can be distributed to each target user account.

[0066] In addition, in one embodiment, referring to Figure 3 The available products are also preset with product prices and product costs. In step S20, a first profit margin of the target merchant is determined based on the first preferential cost, which specifically includes but is not limited to the following steps:

[0067] S211, determining the merchant revenue attributable to the target merchant based on the revenue sharing ratio and the product selling price;

[0068] S212, the sum of the commodity cost and the first preferential cost is determined as the first recorded cost;

[0069] S213: Determine a first profit margin based on the merchant's revenue and the first recorded cost.

[0070] It should be noted that when determining the first profit rate, the commodity selling price and commodity cost are pre-set, so the merchant income of the target merchant can be determined based on the commodity selling price, and the merchant income is also divided based on the account sharing ratio, so the merchant income is the product of the merchant selling price and the account sharing ratio. It should be noted that the first profit rate is the profit in the scenario where the first preferential cost is borne solely by the target merchant, so the cost of the target merchant is the sum of the commodity cost and the first preferential cost. This embodiment determines it as the first account cost. After determining the first account cost and the merchant income, the calculation can be completed according to the specific selection of the first profit rate. The following takes the first profit rate and the net profit margin as an example, and the relevant numerical values ​​are taken as Table 1 as an example to illustrate the calculation method of the first profit rate of this embodiment.

[0071]

[0072] Table 1: Example numerical table

[0073] For example, the merchant's revenue is the product of the product selling price and the profit sharing ratio, that is, 100×0.9=90; the first recorded cost is the sum of the product cost and the first preferential cost, that is, 60+10=70; the sales profit of the target merchant is the difference between the merchant's revenue and the first recorded cost, that is, 90-70=20; the first profit margin is the quotient of the sales profit and the first recorded cost, that is, 20÷70=28.57%.

[0074] In addition, in one embodiment, referring to Figure 3 In step S20, determining a second profit margin of the target merchant based on the second preferential cost includes:

[0075] S221, the sum of the cost of the goods and the second preferential cost is determined as the second recorded cost;

[0076] S222: Determine a second profit margin based on the merchant's revenue and the second recorded cost.

[0077] It should be noted that the second profit margin is the profit margin obtained after allocating the first preferential cost based on the allocation ratio. For the target merchant, the merchant revenue is the same when calculating the first profit margin and the second profit margin. Therefore, the only difference is the second recorded cost. The second recorded cost in this embodiment is the sum of the product cost and the second preferential cost. After determining the second recorded cost, the second profit margin can be calculated by referring to the above-mentioned calculation method of the first profit rate.

[0078] For example, continuing to refer to the values ​​in Table 1 above, the second preferential cost is 10×0.9=9, so the second accounting cost is 9+60=69, and the sales profit of the target merchant is the difference between the merchant revenue and the second accounting cost, that is, 90-69=21. Similarly, the second profit margin can be obtained as 21÷69=30.43%.

[0079] It is worth noting that when the expected profit margin is 30% as shown in Table 1, according to the first profit margin and the second profit margin calculated according to the above example, it can be seen that the first profit margin does not meet the expected profit margin, and the second profit margin meets the expected profit margin. Therefore, the preferential account sharing identifier is marked as the first identifier, and the target merchant and the sales platform share the first preferential cost.

[0080] In addition, in one embodiment, referring to Figure 3 After executing step S30, the following steps are also included but not limited to:

[0081] S31, determining available commodities other than the first target commodity as candidate commodities;

[0082] S32, based on any candidate product, amplify the product selling price and product cost by a target multiple, determine a third profit margin based on the first preferential cost and the amplified product selling price and product cost, and determine a fourth profit margin based on the second preferential cost and the amplified product selling price and product cost, wherein the target multiple is greater than 1;

[0083] S33: Determine the candidate product whose third profit margin and / or fourth profit margin is greater than or equal to the expected profit margin as the first target product, and determine the target multiple as the validity condition of the first coupon based on the corresponding first target product.

[0084] It should be noted that after the first coupon is constructed, it is very likely that the prices of some available products do not meet the first coupon's validity conditions. For example, the first coupon is a 100 minus 10 coupon, but the product price is less than 100. If the sales quantity is 1, it will not be valid and will not be determined as the first target product. However, this available product may meet the conditions of the above embodiment when multiple units are sold and can be determined as the first target product. Based on this, this embodiment determines the available products that have not yet been determined as the first target product as candidate products, increases the sales quantity of the candidate products exponentially, and when the increase reaches a certain multiple that meets both the first coupon's validity conditions and the first profit margin or the second profit margin meets the expected profit margin, it can be determined as the first target product.

[0085] It's worth noting that the target multiplier in this embodiment is an integer greater than 1. The target multiplier is the quotient of the minimum amount for the first coupon to be valid and the product price, rounded up. This allows the first coupon to be used after the product price is multiplied by the target multiplier. For example, if the minimum amount for the first coupon to be valid is 100 and the product price is 30, the target multiplier is 4.

[0086] It should be noted that after scaling the product's selling price and cost based on the target multiple, the third profit margin can be determined using the method described above for calculating the first profit margin, and the fourth profit margin can be determined using the method described above for calculating the second profit margin. The same principles apply to determining the first target product, and these are not repeated here. The difference is that the first target product determined based on the candidate products further includes a target multiple, and this target multiple can be displayed on the client to inform the user of the specific validation conditions.

[0087] In addition, in one embodiment, referring to Figure 3 Before executing step S50, the following steps are also included but not limited to:

[0088] S501, obtaining any second coupon and the corresponding second target product;

[0089] S502, determining the sum of the preferential amounts of the first coupon and the second coupon as a third preferential cost;

[0090] S503, determining the available product that is determined as the first target product and the second target product at the same time as the third target product;

[0091] S504: Based on any third target product, the fifth profit margin of the target merchant is determined based on the third preferential cost and the account sharing ratio. When the fifth profit margin is less than the expected profit margin, the compatibility of the first coupon and the second coupon is determined to be mutually exclusive.

[0092] It should be noted that the first and second coupons in this embodiment are different coupons, and may have different validity conditions, different discount amounts, or different discount methods. For example, the first coupon offers a 10% discount on purchases over 100 yuan, while the second coupon offers a 20% discount. This is not a limitation here. The method for determining the second target product with the second coupon is the same as the method for determining the first target product with the first coupon, and is not repeated here.

[0093] It should be noted that this embodiment does not limit the association of an available product to only one coupon. The determination of the corresponding target product for the first and second coupons is performed independently. Therefore, the same available product can be determined as both the first target product and the second target product, i.e., the third target product in this embodiment. After determining the third target product, this embodiment determines the sum of the discount amounts of the first and second coupons as the third discount cost, i.e., the sum of the first discount cost of the first coupon and the first discount cost of the second coupon.

[0094] It is worth noting that this embodiment determines the fifth profit margin based on the third preferential cost and the sharing ratio. The specific calculation method can refer to the calculation method of the second profit margin in the above embodiment, that is, the fifth profit margin is based on the sharing of the third preferential cost between the target merchant and the sales platform. The fifth profit margin must be greater than the profit margin obtained by the target merchant bearing the third preferential cost alone. When the fifth profit margin is less than the expected profit margin, it can be determined that after using the first coupon and the second coupon at the same time, the target merchant’s expected profit margin for available goods cannot be met. Therefore, the first coupon and the second coupon are determined to be mutually exclusive, that is, only the first coupon or the second coupon can be selected. After automatically calculating the target products of multiple coupons, the compatibility between multiple coupons is further automatically judged to avoid errors in the automatically determined coupons.

[0095] In addition, in one embodiment, referring to Figure 3 After executing step S50, the following steps are also included but not limited to:

[0096] S51: When an update is detected in the selling price and / or cost of any available product, the corresponding first profit margin and second profit margin are updated, and the association between the available product and the first coupon and / or the corresponding discount account identifier is re-determined based on the updated first profit margin and second profit margin;

[0097] S52, when it is detected that the value of the expected profit margin of any available product is updated, based on the first profit margin, the second profit margin and the updated expected profit margin, the association relationship between the available product and the first coupon and / or the corresponding preferential account identification is re-determined.

[0098] It should be noted that when the product selling price, product cost and expected profit margin of any available product may no longer be determined as the first target product due to data changes, or may be determined as the first target product for the first time, therefore, in this embodiment, whenever a change is detected in the above parameters of an available product, a judgment on the first target product is re-executed based on the first coupon to ensure that the association between the available product and the first coupon is automatically updated after the data of the available product is changed.

[0099] It is worth noting that when the selling price or cost of a product is updated, the first profit margin and the second profit margin will be updated. Therefore, the calculation of the first profit margin and the second profit margin will be re-executed, and then it will be determined again based on the expected profit margin whether the current available product can be used as the first target product of the first coupon. The specific calculation method of the first profit margin and the second profit margin and the comparison method with the expected profit margin can refer to the description of the above embodiment. The calculation can be re-executed with the updated data, and will not be repeated here.

[0100] It is worth noting that when the value of the expected profit margin is updated, since the first profit margin and the second profit margin will not be involved, there is no need to recalculate the above two values. Instead, the first profit margin and the second profit margin can be directly compared with the updated expected profit margin to determine whether the available product can be determined as the first target product.

[0101] In addition, in one embodiment, referring to Figure 3 After executing step S30, the following steps are also included but not limited to:

[0102] S34: When the first profit margin is greater than or equal to the expected profit margin, construct an optional preferential account splitting identifier based on the first identifier and the second identifier, configure the first identifier as a default value of the preferential account splitting identifier, and wherein the second identifier is used to indicate that the first preferential cost is to be accounted for by the target merchant;

[0103] S35, pushing each first target product with a preferential account splitting identifier and optional items to a corresponding target merchant;

[0104] S36: In response to the target merchant's switching operation based on the optional items of any first target product, the preferential account splitting identifier of the corresponding first target product is updated to the second identifier.

[0105] It should be noted that when the first profit margin is greater than or equal to the expected profit margin, the second profit margin must be greater than the expected profit. At this time, the first preferential cost of the first target product can be borne solely by the target merchant or shared with the sales platform. This embodiment determines the first identifier as the default value for the preferential sharing, and then constructs an option based on the first identifier and the second identifier, and sends the option and the corresponding first target product to the target merchant, so that the target merchant can switch between the first identifier and the second identifier based on the option, thereby improving the flexibility of sharing. Of course, if the first profit margin is less than the expected profit margin and the second profit margin is greater than or equal to the expected profit margin, since there is no possibility of adjustment, the corresponding first target product and the option will not be pushed to the corresponding target merchant.

[0106] like Figure 4 As shown, Figure 4 This is a structural diagram of a coupon issuing device based on a split-account scenario provided by an embodiment of the present invention. The present invention also provides a coupon issuing device based on a split-account scenario, comprising:

[0107] The processor 401 may be implemented as a general-purpose central processing unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, and is configured to execute relevant programs to implement the technical solutions provided in the embodiments of the present application.

[0108] Memory 402 can be implemented in the form of a read-only memory (ROM), a static storage device, a dynamic storage device, or a random access memory (RAM). Memory 402 can store an operating system and other application programs. When the technical solutions provided in the embodiments of this specification are implemented through software or firmware, the relevant program code is stored in memory 402 and is called by processor 401 to execute the coupon issuance method based on the split-account scenario of the embodiments of this application.

[0109] Input / output interface 403, used to implement information input and output;

[0110] Communication interface 404, used to implement communication interaction between this device and other devices, which can be achieved through wired means (such as USB, network cable, etc.) or wireless means (such as mobile network, WiFi, Bluetooth, etc.);

[0111] Bus 405 , which transmits information between various components of the device (e.g., processor 401 , memory 402 , input / output interface 403 , and communication interface 404 );

[0112] The processor 401 , the memory 402 , the input / output interface 403 and the communication interface 404 are connected to each other in communication within the device via a bus 405 .

[0113] An embodiment of the present application further provides an electronic device, including the above-described coupon issuing device based on the split-account scenario.

[0114] An embodiment of the present application also provides a storage medium, which is a computer-readable storage medium. The storage medium stores a computer program, and when the computer program is executed by a processor, it implements the above-mentioned coupon issuance method based on the split-account scenario.

[0115] The memory, as a non-transient computer-readable storage medium, can be used to store non-transient software programs and non-transient computer executable programs. In addition, the memory may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some embodiments, the memory optionally includes a memory remotely located relative to the processor, and these remote memories can be connected to the processor via a network. Examples of the above-mentioned networks include but are not limited to the Internet, an intranet, a local area network, a mobile communication network and a combination thereof. The device embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and are located in one place, or may be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present embodiment.

[0116] Those skilled in the art will appreciate that all or some of the steps and systems in the method disclosed above can be implemented as software, firmware, hardware, and appropriate combinations thereof. Some physical components or all physical components can be implemented as software executed by a processor, such as a central processing unit, a digital signal processor, or a microprocessor, or implemented as hardware, or implemented as an integrated circuit, such as an application-specific integrated circuit. Such software can be distributed on a computer-readable medium, and the computer-readable medium can include computer storage media (or non-transitory media) and communication media (or temporary media). As known to those skilled in the art, the term computer storage media is included in any method or technology for storing information (such as computer-readable instructions, data structures, program modules, or other data) and is volatile and non-volatile, removable, and non-removable. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory, or other memory technology, CD-ROM, digital versatile disks (DVD), or other optical disk storage, magnetic cassettes, magnetic tapes, disk storage, or other magnetic storage devices, or any other medium that can be used to store desired information and can be accessed by a computer. Furthermore, as is well known to those skilled in the art, communication media typically includes computer-readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave or other transport mechanism, and may include any information delivery media.

[0117] The above is a specific description of the preferred implementation of the present invention, but the present invention is not limited to the above implementation. Those skilled in the art can also make various equivalent modifications or substitutions under the shared conditions that do not violate the spirit of the present invention. These equivalent modifications or substitutions are all included in the scope defined by the claims of the present invention.

Claims

1. A coupon distribution method based on a split-account scenario, characterized in that: The method comprises: Determine a plurality of available products from a plurality of target merchants, and determine the discount amount of a first coupon as a first discount cost, wherein the available products are preset with an expected profit margin, a discount split identifier, and a split ratio between the sales platform and the target merchants; Based on any of the available products, determine a second preferential cost for the target merchant based on the first preferential cost and the account split ratio, determine a first profit margin for the target merchant based on the first preferential cost, and determine a second profit margin for the target merchant based on the second preferential cost; determining the available commodity whose first profit margin and / or second profit margin is greater than or equal to the expected profit margin as a first target commodity; Based on any of the first target products, when the first profit margin is less than the expected profit margin, the preferential account splitting flag is set to a first flag, wherein the first flag is used to indicate that the first preferential cost is split between the target merchant and the sales platform based on the account splitting ratio; The first coupon is associated with each of the first target products and then distributed to multiple target user accounts.

2. The coupon distribution method based on the split-account scenario according to claim 1 is characterized in that: The available products are also preset with product selling prices and product costs, and determining a first profit margin of the target merchant based on the first preferential cost includes: Determining the merchant revenue attributable to the target merchant based on the revenue sharing ratio and the product selling price; Determine the sum of the commodity cost and the first preferential cost as the first recorded cost; The first profit margin is determined based on the merchant revenue amount and the first accounting cost.

3. The coupon distribution method based on the split-account scenario according to claim 2 is characterized in that: Determining a second profit margin for the target merchant based on the second preferential cost includes: Determine the sum of the commodity cost and the second preferential cost as the second recorded cost; The second profit margin is determined based on the merchant revenue amount and the second accounting cost.

4. The coupon distribution method based on the split-account scenario according to claim 2 is characterized in that: After determining the available commodity having the first profit margin and / or the second profit margin greater than or equal to the expected profit margin as the first target commodity, the method further includes: determining the available commodities other than the first target commodity as candidate commodities; Based on any of the candidate products, magnifying the product selling price and the product cost based on a target multiple, determining a third profit margin based on the first preferential cost and the magnified product selling price and product cost, and determining a fourth profit margin based on the second preferential cost and the magnified product selling price and product cost, wherein the target multiple is greater than 1; The candidate product whose third profit margin and / or fourth profit margin is greater than or equal to the expected profit margin is determined as the first target product, and the target multiple is determined as the validity condition of the first coupon based on the corresponding first target product.

5. The coupon distribution method based on the split-account scenario according to claim 4 is characterized in that: After associating the first coupon with each of the first target products and before distributing the coupons to multiple target user accounts, the method further includes: Obtain any second coupon and the corresponding second target product; determining the sum of the discount amounts of the first coupon and the second coupon as a third discount cost; determining the available commodity determined as both the first target commodity and the second target commodity as a third target commodity; Based on any of the third target products, the fifth profit margin of the target merchant is determined based on the third preferential cost and the account sharing ratio. When the fifth profit margin is less than the expected profit margin, the compatibility of the first coupon and the second coupon is determined to be mutually exclusive.

6. The coupon distribution method based on the split-account scenario according to claim 2 is characterized in that: After associating the first coupon with each of the first target products and distributing the coupons to multiple target user accounts, the method further includes: When an update is detected for the product selling price and / or the product cost of any of the available products, the corresponding first profit margin and the second profit margin are updated, and the association relationship between the available product and the first coupon and / or the corresponding discount account identifier is re-determined based on the updated first profit margin and the second profit margin; or, When it is detected that the numerical value of the expected profit margin of any of the available commodities is updated, the association relationship between the available commodities and the first coupon and / or the corresponding preferential account identification are re-determined based on the first profit margin, the second profit margin and the updated expected profit margin.

7. The coupon distribution method based on the split-account scenario according to claim 1 is characterized in that: After determining the available commodity having the first profit margin and / or the second profit margin greater than or equal to the expected profit margin as a first target commodity, the method further includes: When the first profit margin is greater than or equal to the expected profit margin, constructing an optional option for the preferential account splitting identifier based on the first identifier and the second identifier, configuring the first identifier as a default value of the preferential account splitting identifier, wherein the second identifier is used to indicate that the first preferential cost is to be accounted for by the target merchant; Pushing each of the first target products with the preferential account splitting identifier and the optional items to the corresponding target merchant; In response to the target merchant's switching operation based on the optional items of any one of the first target products, the preferential account splitting identifier of the corresponding first target product is updated to the second identifier.

8. A coupon issuing device based on split-account scenario, characterized in that: It includes at least one control processor and a memory for communicating with the at least one control processor; the memory stores instructions that can be executed by the at least one control processor, and the instructions are executed by the at least one control processor to enable the at least one control processor to execute the coupon issuance method based on the split-account scenario as described in any one of claims 1 to 7.

9. An electronic device, characterized in that: Including the coupon issuing device based on the split-account scenario as described in claim 8.

10. A computer-readable storage medium, characterized in that The computer-readable storage medium stores computer-executable instructions, and the computer-executable instructions are used to enable a computer to execute the coupon issuance method based on the account splitting scenario according to any one of claims 1 to 7.

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